The SEO Show: Recent Episodes
Michael Costin & Arthur Fabik
In The SEO Show, hosts Michael Costin and Arthur Fabik talk all things search engine optimisation, drawing from a decade working on the SEO front-lines both client side and agency side. Each episode they explore relevant and topical ideas in a fun and interesting way to help business owners & marketers improve their SEO skills, grow their Google visibility and separate golden advice from the snake-oil.
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This episode, we're chatting with Dean Salakas, the mastermind behind Party People and now Party Hire Group. Dean spills the beans on how he transformed digital PR into a powerful tool for SEO, focusing on the art of storytelling rather than just chasing links.
Whether you're new to the PR game or a seasoned pro, Dean's insights will have you rethinking your approach.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
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Hey there, SEO enthusiasts! This week, we're bringing you an insightful chat with Zak Ali, the brains behind the US market of finder.com. If you’ve ever wondered how Google's recent algorithm updates and AI advancements are shaking things up for publishers, you won’t want to miss this one.
We kicked things off with a look at the Google Helpful Content Update – a real curveball for big publishers, including affiliate sites like Finder. Zak shared his thoughts on the turbulence and how AI is flipping the open web on its head.
The hot topic of AI mode in search results, especially with its current US focus, took centre stage. We explored how Finder navigates AI overviews and the shift towards zero-click searches. Spoiler alert: while traffic might take a hit, the quality of leads can actually improve.
We also chatted about ranking in AI results. It’s not just about keywords anymore; it’s about being quoted. Zak emphasised the importance of concise, skimmable content – think of it as crafting every piece for a featured snippet. Plus, the role of video content and enticing titles came up as potential game-changers.
Zak didn’t hold back on where he thinks SEO is heading. The future seems to favour those who can blend creativity with technical finesse, and those who build genuine, memorable user experiences on their sites.
For all you SEO warriors out there, the takeaway is clear: diversify your presence, keep your content concise and user-friendly, and always be ready to adapt. Oh, and don’t forget to engage with your audience beyond just the written word.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Hey there, SEO gang! This week we’re unravelling the art of selling in the SEO world with the fantastic Steven Khanna, a seasoned sales coach.
We all know that while SEOs can be technical wizards, selling isn't always our forte. Steven, who transitioned from running Michelin-star restaurants to SEO sales, shares his insights on marrying sales expertise with SEO know-how.
We explore the common pitfalls SEOs encounter in sales, like getting too technical or missing client pain points. Steven emphasises the importance of a well-structured discovery call—it's your golden ticket to understanding and addressing client needs effectively. He also shares tips on closing sales, handling objections, and the magic of a good follow-up strategy.
For those struggling with lead generation, Steven advocates for a robust outbound strategy and building trust through genuine engagement. If you’re looking to boost your sales game, this episode is packed with gems!
Catch you next time!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
In the final of our 4 part ecommerce series we're talking link building. At a certain point, you've got to build that authority. We give a bunch of creative and maybe lesser known ideas you can use to build links to your ecommerce store without breaking the bank in the process.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
This episode of The SEO Show is all about the nuts and bolts of technical SEO for e-commerce. Michael and Arthur are back for week two of their e-commerce series, and they’re serving up some tasty insights to help you get your site in tip-top shape.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
In this episode, Michael Costin and Arthur Fabik kick off the first of a four-part series dedicated to E-commerce SEO on "The SEO Show." The series is perfectly timed to coincide with their upcoming exhibition at the Retail Fest conference in May 2025.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Greg's spilling the beans on his agency's unique (and seriously impressive) approach: building high-quality backlinks without paying a single dollar.
Yep, you heard that right. Pure white-hat, earned link building.
This episode is packed with actionable insights for anyone tired of sketchy link marketplaces or looking to build a genuinely authoritative online presence. Tune in and level up your link game!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
The importance of brand links is a topic often overlooked by SEO professionals who tend to focus more on building links to money pages. But in this episode we reveal why brand links matter more than you might think and give examples on how to go out and get some good ones!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
This week we're joined by Ryan Jones from SEOtesting.com to delve into the often-overlooked topic of SEO testing. We all know about A/B testing in the paid traffic world, but what can be done in the SEO world to test?
On the topic of testing: Check out this YouTube case study where Michael did a single variable test to see whether links from "write for us" sites still work or not, just because someone on twitter posted a snarky comment!
Connect with Ryan:
https://x.com/RyanJonesSEO
https://www.linkedin.com/in/ryan-g-jones/
https://www.seotesting.com
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Our review of the SEO Mastery Summit 2025 in Ho Chi Minh City, Vietnam delivers unfiltered opinions on what was good, what was bad and our key takeaways from the event.
We have no relationship with the event organisers so these are truly transparent thoughts on what worked and what fell short. If you're thinking of heading to Vietnam for the SEO Mastery Summit give this episode a listen.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
We're back answering more listener's SEO questions this week. Enjoy!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Ready to cut ties with your SEO agency and take things inhouse? It can be tempting to do when you see that monthly cost on your P&L.
Is it worth it?
In this episode, we take a look at the realities of bringing SEO in-house - from hidden costs and essential hires to the freedoms and frustrations you never saw coming.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
AI-generated content is flooding the internet, we all know it. So we've been banging on about user engagement metrics being ever more important. We believe it's how Google will tell the good content from the bad content, and what it should rank in the search results. This episode reveals the areas you can work on to improve user engagement with your site and hopefully give the big Goog what it needs to see.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2025. We also look back to this time last year to see just how well we did with our 2024 predictions.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
This week we went in with no notes or planning and just spitballed about SEO for a while. Might keep this segment going, might not - let us know your thoughts.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Is ranking #1 the be all end all, or is it a touch overrated? We get stuck in to precisely this topic.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
This week we're PLUNGING into the world of plumbing SEO. We've pulled apart the keyword "SEO sydney" and giving our thoughts on local SEO, link building, content creation and more for the plumbing niche.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
After a few years of hearing us you can now see us (well, mainly Michael) on our Youtube channel at https://www.youtube.com/@watchtheseoshow
3 videos are live now on the channel and we're looking for your feedback on which style you want to see more of.
Let us know your thoughts in the comments, all feedback is gold feedback!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our content on Youtube
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Send us a text
Lars Lofgren caused a bit of a stir online recently when he published a couple of in depth articles on the shady but very lucrative world of affiliate marketing on Forbes and Reddit.
With Google rewarding these two sites in particular with a lot more visibility than is reasonable, it's left them wide open to being exploited by affiliate SEO types - and that's exactly what's happened. Tune in to learn more.
Read the Forbes article here and read the Reddit article here.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a text
We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a text
We're back after a little break, and we're here to say SEO is not for everyone. That's right, not every business needs SEO at all times, despite what some SEO sales people might say. It’s okay to not need it and to know that. This episode covers off when you might not need SEO and what some alternative options might be.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a text
Link building is expensive. But it doesn't have to be. Here are 12 free link building ideas you can use that won't break the bank.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a Text Message.
We're answering more listener questions with the eleventh instalment of our Q&A week. Want to ask us a question? Just hit the "send us a text message" link in the description, or head to theseoshow.co and submit a voice note there.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a Text Message.
How annoying is it... your site is BETTER than your competitors, but they outrank you in Google. Why is it happening? Well, you can forgot most of the buzzwords in SEO. It probably comes down to your content and your authority. So thats what we've dug into this episode. Stay tuned to the end for a little hack on how to spy on your competitors to find the high authority links to go for.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a Text Message.
When you're working with an SEO agency you're investing time and money. It would suck to get six months in and discover you're investing it in the wrong place. This episode arms you with the tools you can use to keep your SEO agency honest.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a Text Message.
We're joined by Robert Hoang to discuss conversion rate optimisation. Rob walks us through three real life CRO campaigns he worked on for clients to generate results like a doubling of revenue. We discuss the tools and ways you can go about working on your own CRO - don't miss this episode!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Send us a Text Message.
We've done three different searches on classic Google search and compared the results to what Perplexity, Chat GPT and Meta A.I have to say. We're told AI is a Google killer, so is it now, and will it be in the future? This episode digs in to try and find out.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
After much warning and hype, Google's "site reputation abuse" crackdown (aka the parasite SEO crackdown) is here. It's brand spanking new, but this episode digs into what we've seen so far.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're joined by Lou Viveros from Market Solutions this week to talk about selling your digital business. Whether you run an SEO agency, an ecommerce business, SaaS tool or just a website, Lou talks about what to be across to achieve the best sale price possible.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We've made it to the tenth instalment of our Q&A series where we answer listener questions on SEO. Five more questions done and dusted this episode. If you want to submit one please head to theseoshow.co and click the dots in the menu, then submit an audio recording using the widget - you'll get to hear yourself on the show!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we spoke to Greg Merrilees, founder at Studio 1 Design about the importance of conversion lead approach to your website.
SEO is great for getting traffic to a site, but what you do to convert that traffic into new business is just as (or even more) important.
Greg touches on key conversion design principles as well as common mistakes business owners make with their sites.
Connect with Greg at studio1design.com
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
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Google has gone on an all out offensive with a PR blitz, SEO influencer takedown blitz, manual penalty blitz and an algo update all at the same time... with an attack on parasite SEO to come. We dig into this Google Apocalypse to make some sense of it and figure out if it's time to freak out or keep calm.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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Follow Michael on Twitter @servicescaling
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We've built a Webflow site and we love it. After a decade of only building WordPress sites for our own business we've made the leap. This episode covers the pros and cons we've found so far with Webflow along with our thoughts on it from an SEO point of view.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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Check out our content on Youtube
This week we're joined by Gabriela Covay to explain how to get high authority, high DR links using digital P.R tactics. These are those juicy press links typically on DR 80 + sites that the "real brands" of the world get. Building your brand and showing you're a real business is an important part of SEO, and Gabby walks us through her digital P.R process from start to finish.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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We've gone on Twitter and Reddit and stolen SEO content to talk about on the show this week. Enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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We're revealing the domain of our "quick and easy" SEO case study this episode.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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Koen Bongers is COO at Techopedia, a DR 80 + powerhouse website with over 2 million monthly organic visitors. We caught up with him during the Chiang Mai SEO conference to discuss all things SEO from Google favouring Reddit and Quora over affiliate sites, EEAT, Parasite SEO, topical authority and a whole lot more.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Just a quick one to say Merry Xmas - we'll take a little break and be back in 2024 with a whole lot more SEO.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're pulling out the crystal ball and giving our predictions for the big ticket items in SEO in 2024. We also look back to this time last year to see just how well we did with our 2023 predictions.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
People have been asking for it, we're delivering - a quick update on the live SEO case study we're running. Enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're joined by Jonathan Kiekbusch. He built the SEO Butler brand, one you're probably familiar with, before selling it at the end of 2022. Since then he's been building an ecommerce SEO agency. We spoke productised vs bespoke services, leadership, recruitment and team building and more.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Michal Suski from Surfer joins us to discuss the major challenges of generative AI: taking control of the output, the absence of real-time data, substandard generative engines, and hunch-based topic selection. You'll learn how to leverage AI content to enhance your topical authority effectively and scale up content.
Check Michal out here:
- Surfer SEO software
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Kristoffer Holten joined us to talk about the lessons learned from the past decade he has spent working on SEO in the Casino space. Casino affiliates, link building, content creation - we covered it all in this chat.
Connect with Kris here:
- Kristoffer Holten - personal website
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Our thoughts on day two at the Chiang Mai SEO Conference 2023.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Our thoughts on day one at the Chiang Mai SEO Conference 2023.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We've touched down in Chiang Mai, Thailand ahead of the SEO conference later this week. This is just a quick intro to what we have planned this week. Plenty of interesting stuff to come!
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we’re taking 5 more listener questions from the world of SEO.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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This week we talk about the absolute update frenzy Google has been on over the past couple of months, plus take a look at Taylor Swift's SEO chops.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We've decided to risk it for the biscuit and do a live SEO build. We're going to take a website from not existing at all through to ranking in Google and driving traffic - hopefully. We're doing the build live and sharing everything as we go. In this episode we're introducing the niche we've picked and why.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're diving into the world of SEO for gifting & hamper delivery businesses this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're talking all things site speed. We give our top tips for ensuring your site speed is more than adequate, with tips and tricks for both WordPress and Shopify.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Not every SEO consultant is qualified. We walk through some of the red flags to be aware of.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're taking 5 more listener questions from the world of SEO.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're talking everyone's favourite topic this week - link building. In particular, the common link building mistakes we see people making.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're diving into the world of SEO for marketing agencies this episode - pulling back the curtains on some of the tactics that work to generate new customers in this space.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're digging into the SEO happenings and news over May 2023 in a new show format called SEO WRAPPED - let us know what you think.
Check out Hoon GPT
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're digging into Google's "Project Magi" - which seems to be a panicked deployment of AI to their search results. We discuss what we know about it so far and where it could be heading.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we have gone on Twitter and Reddit again to get inspiration for stuff to talk about. 6 things stolen from social with our twist put on it for you to listen to.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
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This week we're giving a new format a whirl. Niche navigators is where we dive into a business niche/vertical and discuss specific SEO tactics tips and tricks that work in that particular space. We're kicking things off with the air conditioning world this week. Enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
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This week we're talking 10 x ideas for building links for free. Links are a major part of SEO and scoring free links is particularly sweet. Tune in for our best free link building ideas.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're talking zero volume keywords. Those pesky keywords that tools like Keyword Planner and Ahrefs say have ZERO searches per month... but do they really? Time will tell (and by time we mean about 20 mins or so for this episode, give or take) - enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Time for another episode covering off listener's SEO questions. 7 questions for episode 7 of the Q&A week - it just works.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're joined by Scott Stouffer to discuss building search engine models - some pretty advanced stuff centered around building mini "clones" of Google to then use in testing changes and seeing the results BEFORE making them to your website. Pretty cool, enjoy.
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
WANT US TO DO YOUR SEO?
We can take a look at your site, your competitors and your market and give you a free proposal on what you need to do to hit your goals. Head to our website and submit your details. We'll get our nerd caps on and do some digging into the right SEO strategy for you.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our agency Local Digital
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week Logan Bryant from https://hire.loganbryant.com stopped by the show to talk about his experience 5'xing the leads at a B2B fintech business and his approach to SEO testing. Enjoy.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
This week we're adding to the noise about ChatGPT with an episode covering some of the interesting ways we have been using it for SEO.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
While we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat on one of the polarising topics in the SEO world - should you pay for backlinks?
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
While we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat with Rob Hoang from Local Digital about using Google's natural language processing in SEO and see you with new episodes when we return some point late January 2023.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
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While we're taking some time off over Xmas we're publishing some of our most popular or interesting episodes from our archive. Enjoy this chat with Kyle Roof and see you with new episodes when we return some point late January 2023.
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The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
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The final episode for 2022... we're just saying a quick thanks for listening and letting you know about our plans for 2023.
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The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
Follow Michael on Twitter @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
Check out our content on Youtube
We're taking a look at the year that was in SEO this week - our 2022 wrapped episode. In the second half we gaze into our eight ball and give a few predictions for what will happen in 2023.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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Follow Michael on Twitter @servicescaling
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This week we are joined by Kat Zhu, an SEO Specialist at Local Digital to do a "live takedown" of sorts - pulling apart the results achieved on an ecommerce site and the work done to get them.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling
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We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling or check out TikTok @servicescaling
Follow our agency Local Digital on Instagram @localdigitalco
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Content & links - both massive pillars in the SEO world. And before you get into that, building a career and landing a job is pretty important too. That's why I brought Craig Dewart on the show this week. Craig operates 3 x SEO business dealing with content, links and SEO recruitment - so we spoke about all three.
Enjoy!
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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Follow Michael on Twitter @servicescaling or check out TikTok @servicescaling
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Gambling is one of the more difficult spaces to do SEO in. That's why I invited Anton Surov, SEO Manager at Sportsbet to come on the show this week for another edition of our SEO Pros series.
We spoke about his background in SEO, and how he made his way to work at Sportsbet via working agency-side in Moscow and London. Our chat delved into some interesting technical and tactical tidbits on the Sportsbet approach to SEO.
Enjoy!
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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Follow Michael on Twitter @servicescaling or check out TikTok @servicescaling
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Can you do link building yourself as a business owner, or is it something that should be left to agencies? We jump in to look at this and weigh up the pros and cons for each in this week's episode of The SEO Show.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling or check out TikTok @servicescaling
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Kevin Indig has held senior SEO roles at tech companies Shopify, Atlassian and G2 where he lead teams of 30 + SEO specialists. He publishes the weekly newsletter The Growth Memo on topics related to SEO & growth.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Follow Michael on Twitter @servicescaling or check out TikTok @servicescaling
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This week we're talking about how to become an SEO.
We got inspired by an email we received from someone looking to crack into the industry and thought we'd dedicate an episode to that very topic - how to get your start as an SEO.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
SEO Pros is a new format on the show where we interview SEO professionals from around the world that are working inhouse or on large SEO campaigns in some way, shape or form.
The first cab off the rank is this interview with Gaston Riera, SEO specialist at Envato. We spoke about how he found SEO, what his days look like now and how he keeps his skills sharp.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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We rank #1 for SEO Podcast in Google, we're in the top lists of recommended shows for the Marketing category in Apple Podcasts in Australia and Google is recommending our podcast in the carousel.
It's taken a year but we've kind of figured out how to do SEO for a podcast. In this episode recorded just for International Podcast Day on Friday 30th September, we run through how we think SEO for podcasts works based on our trial and error.
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This week Andrew Shotland from localseoguide.com stopped by to talk about all things local SEO. From Google My Business to citations to location pages, we had a great chat that will come in useful for anyone looking to generate local leads & business.
Andrew also mentioned his tool Squeryl coming soon, you can apply for the beta right here.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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We're answering listener SEO questions again this week. Get our answers on topics like how to get SEO clients, do we change our approach depending on the type of business, our WordPress SEO hacks and more.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Craig Campbell stopped by this week to chat about Black Hat SEO. It's an interesting part of the SEO world that we haven't spent too much time on (and not one we recommend unless you know what you're doing and are not TOO black hat about it).
Craig helped define what the term actually means then we chatted about various tactics he has used over the years.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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We're back at it stealing from social this week - we've once again shamelessly trawled Reddit and Twitter for SEO topics to have a chat about on the show. Listen in for the debut of our high production, very special intro music for the segment.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
SEO is a long term game, but people always want to speed it up or ask if things can be accelerated.
Generally, the answer is no, particularly if your site is new, but there are quick things that can be done to make the most of any foundations you might have - that's what this episode is all about.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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Google have pre-announced the 'helpful content update' coming next week. The words in their announcement say it best - they want to ensure people see more original, helpful content written by people, for people, in search results.
TL:DR - we noticed people have been using GPT-3 to spam out masses of low value content so this update is coming to get you.
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This week we're talking SaaS SEO with Alexander Rehnborg who is the Head of SEO at email marketing & automation platform Get Response.
The world of SaaS (software as a service) has a few little nuances to be aware of outside of your regular SEO campaigns, and we touched on some of that in today's chat.
Our chat delved in to the topics of content creation, audience intent, getting SEO buy in from stakeholders in the business and, of course, links.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Lots of people engage with SEO because they want traffic. If leads or sales aren't good? Just get MORE traffic.
More traffic is not always the answer.
What's happening after the click? When people visit your website are you doing everything right to give yourself the best chance at converting them?
Conversion is the topic of this week's episode. We run through some of the must have, no brainer, non negotiable essentials you need to have on your website to convert your SEO traffic into actual customers.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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We're covering how to judge a quality link from a crappy one this week. Rather than just relying on software tools, we cover the 9 areas you can look at to assess a potential linking partner and make sure you've made a good decision.
Enjoy!
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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We're joined by Andy Chadwick this week to chat about the topic of topical authority aka hub and spoke content aka pillar and cluster content.
Whatever you want to call it, if you can nail it with your site it can lead to awesome Google visibility and traffic.
We went in-depth in this chat with plenty of gold nuggets dropped during this 50+ minute chat.
You can check out Andy at his personal site here or his software tool Keyword Insights.
Enjoy!
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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We're answering listener SEO questions again this week (plus a few questions we stole from Reddit). We cover topics like what to do when a competitor steals your content, will AI replace SEO, how to structure an inhouse SEO team and more - enjoy!
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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We're joined by none other than Matt Diggity this week to talk all things affiliate SEO.
Affiliate marketing is a topic we haven't really gone in to on the show until now, but it's an exciting part of the SEO world and something you can realistically use to generate 6 figures in revenue a month, as Matt covers.
Matt is a well known name in the SEO world, whether it's running his blog Diggity Marketing, his YouTube channel, or over at his training group The Affiliate Lab. He's also the man behind the Chiang Mai SEO Conference.
Our chat touched on the key things you need to know about using SEO and affiliate marketing together. Enjoy.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Ahrefs, a leading SEO software company, has decided to up the game a little... by investing $60 million of their own money into creating a 'Google killer' search engine.
So will their search engine work, or will it be another flop in a long list of Google competitors that never went anywhere.
We dig into the new search engine and discuss some of the selling points it claims and why Ahrefs might have decided to launch something like this.
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Arrrrgggghhhhhhh.... it's happened. The first Google broad core update in 6 months has dropped on the 25th May 2022.
It's actually still rolling out, so there's not too much analysis to be had for now, but we comment on a few things we've seen in the wild since the update dropped.
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This week we've decided to go to the world of SEO Twitter and pillage content ideas from there (with credit, of course).
The inspiration for the episode came from a tweet JohnMu at Google shared - "What is your least favourite part of SEO". Lots of good comments and replies there, so we picked a few topics that we thought were interesting to chat about in this episode.
You never know, more content inspired by "SEO Twitter" might be a regular part of the show moving forward, let us know your thoughts.
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We are back in action after a little break... alright, a relatively long break. We said it would only be a week off and it was actually a month, but the good news is the studio move is pretty much done and dusted and we're back in action.
This week we welcome Geoff Kennedy to the show. We came across Geoff in his previous role as head of marketing at SEO software tool SiteBulb. This is a tool we use pretty much every day in our agency business, so we thought it would be cool to get Geoff on to talk technical SEO.
Geoff has moved back in to the world of freelance SEO consulting post-SiteBulb and spends his days preparing technical audits for all sorts of websites - who better to chat to about the techier things in life.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
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Just a quick one to let you know we're moving and will be back in a jiffy.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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It's a horrible feeling. All of a sudden your Google rankings drop or disappear altogether, and with it your traffic. What are you supposed to do in a situation like this? That's exactly what we cover off in this episode. From diagnosing the problem to the course of action you can take to try and recover, we're talking all things dreaded ranking drops this week.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Barry Schwartz is a man who needs no introduction in the SEO world, but we'll give him one anyway.
He's the founder and chief contributor to the industry news site Search Engine Roundtable where he has published north of 50,000 articles on the topic of search & SEO over the past 2 decades.
As one of the leading voices in the SEO industry globally, Barry has seen it all in his time reporting on the space. It was great to chat to him and learn more about how he got started with SEO, Search Engine Roundtable and his thoughts on the SEO industry, and of course, Google.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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This week's episode is dedicated to a single listener's question - "why does SEO have a bad reputation?".
We discuss why this is the case with SOME people and look at it from a few different angles. We also tie the discussion for some reason into the terrible TV show Byron Baes.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
Learn more about us at https://theseoshow.co
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We're introducing the topic of local SEO this week. If you don't know your Google My Business from your Local Business Schema Data then tune in. We take a look at how local SEO works and some of the key things you can do to improve your local presence.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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Learn more about us at https://theseoshow.co
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We chat with Kyle Roof this week. Kyle needs no introduction in the SEO world after he famously (or is it infamously) proved Google doesn't really "understand" content - it's just a math formula that looks at certain inputs. To do this, he ranked a page written purely in lorem ipsum dummy content #1 in Google just by changing keywords in certain parts of the page that he thought Google's algorithm looks at.... hey presto - #1 rankings.
Kyle is also the founder of Page Optimizer Pro, a software tool for auditing and improving your onsite optimisation. We've banged on about it in the past on the show, we use it in our day-to-day workflow and have seen it generate good results for us. A many of many hats, he's also the founder of SEO agency High Voltage SEO and the SEO testing and training community Internet Marketing Gold.
We enjoyed this chat with Kyle as we touched on all sorts of SEO gold across onsite optimisation, backlinks and a few rapid fire questions about SEO myths, SEO software and underrated tactics. Enjoy!
If you enjoyed the chat why not check out Page Optimizer Pro and have a little fun with Google's algorithm yourself.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you’re feeling extra kind we’d love it if you leave us a review.
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This week we take a look at Google Reviews - they're a vital aspect of your local SEO efforts, but they're also super important for building trust and credibility with your audience. We pull apart all things Google reviews and finish off with a chat about how to spot the fake reviews that are unfortunately all over the platform.
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The SEO Show is brought to you by Local Digital – need more customers? That’s where Local Digital comes in.
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It's another questions and answers episode this week. The guys dive into some reader questions on all things SEO. And funnily enough they've all been submitted by famous US and Australian politicians for some reason...
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Learn more about us at https://theseoshow.co
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Another short and sweet episode this week. With Facebook's share price copping a hammering over the past week or so, we wanted to get a little topical and serve up some food for thought on how this relates to your own approach to online advertising and SEO.
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Learn more about us at https://theseoshow.co
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After all the discussion about paying for links last week we wanted to jump in with a short and sweet episode on one of our favourite FREE link building tactics this week.
Hope you enjoy!
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The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
It's the first episode back for 2022 and we're jumping straight into a controversial topic in SEO - should you pay for backlinks?
Michael and Arthur give their thoughts on the topic and ideas on when you should and shouldn't pay for backlinks - do you agree?
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The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
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The final episode for 2021... we're just saying a quick thanks for listening and letting you know about our plans for 2022... as well as talking about cricket and eggnog for some reason.
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The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
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The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
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It's the third SEO questions & answers episode this week. New questions from the world of SEO answered by Michael & Arthur.
And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.co
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we are joined by Rob Hoang, an SEO Specialist at Local Digital and a guru when it comes to Natural Language Processing. It's an interesting topic, and when it comes to SEO its something we have had a lot of success with - so much so we have created the software Natch to help with the process, which we also talk about a little in the episode. We delve in to what natural language processing is and how we use it to improve our Google visibility so it's all actionable stuff this week.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
It's the age old debate - should I focus on Google Ads or SEO for my business? This week we take a look at the pros and cons of both channels and the best use cases for each... and give our verdict on which one is the best at the end - you might be surprised by what we have to say.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We're taking a look at Core Web Vitals this week, a big deal in the world of SEO of late. If you don't know your LCP from your CLS this is the episode for you. We dive into what core web vitals are and why you should care as a website owner.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We're looking at website migrations this week. We cover off the important considerations from an SEO point of view, along with an outline of the steps we take when migrating a website.
Getting your website migration right can mean the difference between maintaining or improving your Google presence or falling off the map all together, so tune in and pick up some tips and tricks.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
It's the second SEO questions & answers episode this week. Six new questions from the world of SEO answered by Michael & Arthur.
And a reminder, if you have any questions you'd like answered feel free to submit them at https://theseoshow.co
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we take a look at real world SEO timelines and what you should expect to be done by the month 1, month 3, month 6 and 12-month mark.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we take a look at our 3 favourite hosting options and the pros and cons of each. Setting your site up with the right hosting is a massive factor in your SEO performance, and if you use our top pick you probably won't go wrong. Check out the episode to find out what we recommend and why.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we're chatting about how to audit your competitors and take inspiration from their SEO efforts to apply to your own site.
Lots of quick wins, tools and actionable tactics covered off in the episode. Also some random chat about wheels for some reason.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
It's SEO questions & answers week this episode. We've gathered the questions we have received across the interwebs and put together our answers.
We had a lot of fun doing this one, so expect to see more Q&A episodes in the future. If you have any questions you'd like answered feel free to submit them at https://theseoshow.co
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
SEO is Dead. Link building is not important. My nephew is good with computers, they can do my SEO.
Yep, this week we're talking common SEO myths and misconceptions we've heard over the years.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we talk about the must use plugins to help you maximise your WordPress SEO efforts.
Plugins discussed include:
- Yoast
- Rank Math
- SEOPress
- Sucuri
- WordFence
- Short Pixel
- Perfmatters
- W3 Total Cahce
- WP Rocket
- Nitropack
- BlogVault
- SiteKit
- Link Whisper
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
If there's one thing the SEO world loves it's software tools, so this week we chat about the tools to make your SEO life easier.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we apply the Pareto Principle to SEO, and cover off the 20% of efforts that are going to lead to 80% of your results.
There a lot of different opinions and noise in the SEO world, and it can be hard to figure out what's important to spend your time on and what isn't as important.
In this 80/20 SEO episode we cover off the absolutely vital areas that any business owner should cover off with their website if they're looking to generate real business outcomes via SEO - that's more traffic, more leads and more customers.
Lockdown Update - Due to the Sydney COVID lockdowns we're not recording in the studio this week (or for the next few weeks at least) - instead, we're recording from our home set-ups. Apologies the sound quality isn't what it usually is!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Last week we spoke about the dodgy tactics some SEO salespeople will use. This week, we're looking at the other side of the coin. It's true, not every failed campaign is the fault of a "dodgy agency". Sometimes, business owners that engage an SEO agency will contribute to their own campaign failing, often without even realising it.
We cover off the main contributing factors from the client side that we have seen over the years derail the success of an SEO campaign. If this knowledge is all out in the open it means these mistakes are less likely to be repeated, so tune in and we hope you get some value from it.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
The SEO world is notorious for dodgy operators making massive promises to businesses just to get them to part with their hard earned... then delivering poor results.
We run through the common sales tactics and B.S that these services like to spin, and why you need to look out for them.
If you follow the points in this episode it means you're likely to avoid the cowboys and make sure you're working with a legit operation.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
This week we're talking about dodgy SEO & Google penalties.
Yep, it's not all roses in the world of SEO.
Fly too close to the sun with some of your tactics and you might find your results going backwards instead of improving, thanks to a dreaded Google penalty.
We take a look at what they are, what they target and how to avoid them.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We've covered off how Google works and the four main pillars of SEO.
But now, its time to take a look at why you'd want to invest in SEO.
We go through the top 9 reasons we know SEO is well worth investing in if you're a business owner serious about growing online.
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We're looking at the authority or link building pillar this week - which is still the biggest aspect of SEO, despite what some might try and argue.
If you're trying to rank a website in a competitive space you're going to need to spend a lot of your effort on link building. This episode introduces you to why that is the case and some important considerations for the link building pillar.
Resources mentioned in this episode:
- Ahrefs
- Archive.org
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We're talking UX aka User Experience this week. Not only is it important to consider for your users, it's an increasingly important SEO consideration.
We cover off what it is and why its important and give a list of our top UX considerations for most business owners to be aware of.
Short and sweet this week - hope you enjoy!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
We introduce the technical pillar of SEO and chat about the 9 main areas of technical SEO and the tools we consider most important.
Quite a lot of resources mentioned in this episode - enjoy:
- Kinsta
- WP Engine
- Cloudways
- WordPress
- Shopify
- Pingdom
- GT Metrix
- PageSpeed Insights
- Webpage Test
- Sitebulb
- Screaming Frog
- Tiny PNG
- Shortpixel.io
- Google Search Console
Hope you enjoyed the episode!
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
In this episode we talk about the first pillar of SEO - onsite optimisation, which we refer to as the "content pillar".
We explain what it is and how to do it better than 9 out of 10 of your competitors.
The tools mentioned in this episode are:
- Ahrefs
- Page Optimizer Pro
- Surfer SEO
- Google Keyword Planner
We also recommend making use of People also Ask feature of Google as well as marking up your content with Schema.
Hope you enjoyed the episode!
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
Before getting too deep into the weeds with SEO its time to explore how Google works and what the key principles of SEO are.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.
A quick introduction to your hosts Michael and Arthur and why we've decided to do a podcast all about search engine optimization.
Stuff You Need To Know
The SEO Show is released once a week so subscribe now wherever you get your podcasts and if you're feeling extra kind we'd love it if you leave us a review.
Learn more about us at https://theseoshow.co
Check out our YouTube content at http://theseoshow.tv
Hey, Check These Guys Out
The SEO Show is brought to you by Local Digital - need more customers? That's where Local Digital comes in.