Built to Scale: Recent Episodes
Rizen Corp.
Welcome to the show built specifically for home services companies! Each week we provide quick, actionable, and effective insights into how to increase leads, boost sales, and scale your business to ever greater heights!
We share the top news stories and growth tips for window and door industry professionals every week. In this episode, we discuss:
News Roundups
- A Large Window Manufacturer Makes a Big Environmental Investment
- Google Helps Popularize “Bird-Friendly” Glass By Installing it at Their Headquarters
- The WFH Movement Could be the Industry Savior of 2023. Here's Why
Growing Your Business
- 5 Project Photos/Videos to Take After EVERY Window & Door Installation
- [Free Resource] Installation Photos Checklist for Better Project Footage
Keep Growing w/ GoRizen
- Subscribe to our email newsletter for window and door professionals
- Visit our website
- Follow on Facebook
- Follow on Instagram
- Follow on LinkedIn
- Follow on Twitter
- Follow on YouTube
We break down the top news stories and growth tips for window and door industry professionals.
News Roundups
- The 2022 Window & Door Awards winners have been Announced!
- Aging Schools Provide Perfect Opportunity to Incorporate Security Glazing
- US Glass Prices Continue to Increase
Business Growth Resources
- Learn which review sites are best for window and door professionals
- (Guide) Industry Secrets: How to Get More Leads from Google Reviews
Keep Growing w/ GoRizen
- Subscribe to our email newsletter for window and door professionals
- Visit our website
- Follow on Facebook
- Follow on Instagram
- Follow on LinkedIn
- Follow on Twitter
- Follow on YouTube
This week's episode breaks down the top news stories and growth tips for window and door industry professionals.
News Roundups
- Net-zero glass production has arrived!
- Anderson's new lookbook reveals homeowner trends to focus on in 2023
- New warm-edge spacers by PBI promise better window and door energy efficiency
Business Growth Resources
- Learn more about FOMO messaging strategies for stronger window and door marketing
- Get our FOMO messaging kit (w/ free email templates) to keep sales trending up in 2023
Keep Growing w/ GoRizen
- Subscribe to our email newsletter for window and door professionals
- Visit our website
- Follow on Facebook
- Follow on Instagram
- Follow on LinkedIn
- Follow on Twitter
- Follow on YouTube
If you're like most home service companies, you only have a few marketing footage types in your arsenal. You know, the ones you repeatedly use because they work well and you're comfortable with them. But what if other types of footage could work better for your business? Types that could help you get more leads and close more sales? Listen to find out the five marketing footage types you need to get from every service appointment. Episode Resources(FREE Download!) https://offers.gorizen.com/en/footage-collection-checklist (Project Footage Collection Checklist) https://blog.gorizen.com/project-photos-window-and-door-installation (Read this episode's content) Check out our full https://www.gorizen.com/window-door-marketing (window and door installer marketing guide) for more tips!
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our https://my.captivate.fm/www.gorizen.com (website) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
Which review sites are the best for home services companies? Here’s a quick overview of the top three, along with how to get listed and why it’s essential to be there in the first place. So let’s dive right in and get started!
Episode Resourceshttps://offers.gorizen.com/en/en/en/get-more-leads-from-google-reviews (Industry Secrets: How to Get MORE Leads from Google Reviews) https://offers.gorizen.com/en/how-to-respond-to-bad-reviews (The No-Nonsense Approach to Dealing w/ Negative Customer Feedback) https://blog.gorizen.com/review-sites-for-window-and-door-installers (Read this episode's content)
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our https://my.captivate.fm/www.gorizen.com (website) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
Do you waste running meetings every week? You’re not alone! But getting rid of them isn’t the answer. You need to change your approach. Don’t believe me? We'll go into the top 4 risks you'll face if you DON’T properly structure your meetings and discuss how you can make them better. Episode Resourceshttps://offers.gorizen.com/en/how-to-respond-to-bad-reviews (The Secret Formula for Effectively Responding to Bad Reviews) (FREE on-demand webinar) https://offers.gorizen.com/buyer-persona-template (FREE Templates for Building a Target Customer Profile) (aka a buyer persona)
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our https://my.captivate.fm/www.gorizen.com (website) Sign up for our proven growth strategy - https://gorevgrow.com/ (Rev Grow!) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You don't have one?? Don't worry! We have four strategies, all tested and proven to work for services businesses - like yours! Episode Resourceshttps://offers.gorizen.com/en/how-to-respond-to-bad-reviews (The Secret Formula for Effectively Responding to Bad Reviews) (FREE on-demand webinar) https://offers.gorizen.com/buyer-persona-template (FREE Templates for Building a Target Customer Profile) (aka a buyer persona)
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our https://my.captivate.fm/www.gorizen.com (website) Sign up for our proven growth strategy - https://gorevgrow.com/ (Rev Grow!) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
2022 is almost here! Does your home services company have a plan to stand out from the pack? What's your homeowner attraction strategy? You don't have one?? Don't worry! We have four strategies, all tested and proven to work for services businesses - like yours! Episode Resourceshttps://offers.gorizen.com/en/how-to-respond-to-bad-reviews (The Secret Formula for Effectively Responding to Bad Reviews) (FREE on-demand webinar) https://offers.gorizen.com/buyer-persona-template (FREE Templates for Building a Target Customer Profile) (aka a buyer persona)
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our website Sign up for our proven growth strategy - https://gorevgrow.com/ (Rev Grow!) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
We’re exploring the best ways for staying connected with your clients in our (hopefully) post-pandemic, digital-first world. Episode Resourceshttps://offers.gorizen.com/en/how-to-respond-to-bad-reviews (The Secret Formula for Effectively Responding to Bad Reviews) (FREE on-demand webinar)
Grow Smarter, Faster, and Stronger Today!https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Visit our https://my.captivate.fm/www.gorizen.com (website) Sign up for our proven growth strategy - https://gorevgrow.com/ (Rev Grow!) Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
Service businesses need an identity - and branding is the answer! Help build trust and loyalty with your customers by building your company as different - in a good way! Our tips from the experts at Rizen will get you started! Special Offers:https://offers.gorizen.com/en/how-to-respond-to-bad-reviews (Learn The Secret Formula for Dealing w/ Bad Reviews )(Sign Up for This Month's FREE Quick Course)
Grow Smarter, Faster, and Stronger Today!https://youtu.be/RAFDCTPnIbI (WATCH) this Episode and see all the amazing visuals! https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
Are you struggling to get reviews for your home services company? Do you want more positive reviews in just 7 days? Here are some tips for getting more great feedback quickly! Special Offers:https://offers.gorizen.com/en/how-to-respond-to-bad-reviews (Learn The Secret Formula for Dealing w/ Bad Reviews )(Sign Up for This Month's FREE Quick Course)
Grow Better, Faster, and Stronger Today!https://youtu.be/RAFDCTPnIbI (WATCH) this Episode and see all the amazing visuals! https://homeservices.captivate.fm (SUBSCRIBE) to the podcast for more useful tips and tricks Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
We have a practical guide on how to document your company playbook and standard operating procedures (SOPs). Learn how to document every process and policy for every role and responsibility in your services business so you can onboard, train, execute and scale faster. Special Offers:https://offers.gorizen.com/en/how-to-respond-to-bad-reviews (Learn The Secret Formula for Dealing w/ Bad Reviews )(Sign Up for This Month's FREE Quick Course)
Grow Better, Faster, and Stronger Today!https://youtu.be/RAFDCTPnIbI (WATCH) this Episode and see all the amazing visuals! https://homeservices.captivate.fm/ (SUBSCRIBE) to the podcast for more useful tips and tricks Follow on https://www.facebook.com/793399640752569 (Facebook) Follow on https://www.instagram.com/rizeninbound/ (Instagram) Follow on https://www.linkedin.com/company/9388116 (LinkedIn) Follow on https://twitter.com/rizeninbound (Twitter) Follow on https://www.youtube.com/channel/UCExd4THAgnHz03vX2d5kH9Q (YouTube)
We're talking about what SMS marketing is and why it is especially lucrative. We’ll also give you some examples and tips to help you get started! Episode Resourceshttps://offers.hubspot.com/sms-templates-messagemedia (30 SMS Templates for Marketing, Sales, and Customer Success)
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that https://www.gorizen.com/home-services-marketing (produces results.) If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our https://offers.gorizen.com/5-mistakes-home-services-marketing (FREE video) entitled "5 BIG Mistakes You're Making With Your Home Services Marketing." Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
Do you have a will to do content marketing for your company? Great! But are you left empty-handed trying to find a way? Well, we have that elusive framework to make your efforts fly you to the moon! We'll show you what a successful home services content strategy looks like - today on Built to Scale! Episode Resources: https://blog.gorizen.com/are-you-following-your-buyers-on-their-journey-you-should-be (Read our blog post on using the buyer’s journey to structure content) https://offers.gorizen.com/en/contentcompassdownload (Download our content compass template to start planning your efforts!)
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that https://www.gorizen.com/home-services-marketing (produces results.) If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our https://offers.gorizen.com/5-mistakes-home-services-marketing (FREE video) entitled "5 BIG Mistakes You're Making With Your Home Services Marketing." Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
You’re scrolling through your news feed and you see a headline that interests you. Before you realize it, you’ve finished reading the whole article and now have more questions and interest about the topic. Sounds like a successful marketer just engaged you! Do you know you can engage your customers like this too?! Let us show you how today on Built to Scale! Episode Resources: https://blog.gorizen.com/are-you-following-your-buyers-on-their-journey-you-should-be (Read our blog post on using the buyer’s journey to structure content) https://offers.gorizen.com/en/contentcompassdownload (Download our content compass template to start planning your efforts!) Take our “Are You Attracting Customers in 2021?” Inventory (Quiz)
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that https://www.gorizen.com/home-services-marketing (produces results.) If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our https://offers.gorizen.com/5-mistakes-home-services-marketing (FREE video) entitled "5 BIG Mistakes You're Making With Your Home Services Marketing." Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
How does your home services company find new customers? Word-of-mouth? Mailer ads? Digital marketing is the better way to reach today’s customers! Get your company on more people's radar at a much lower cost than other traditional marketing methods. We'll explain why and how. Today on Built to Scale! Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that https://www.gorizen.com/home-services-marketing (produces results.) If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our https://offers.gorizen.com/5-mistakes-home-services-marketing (FREE video) entitled "5 BIG Mistakes You're Making With Your Home Services Marketing." Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
On our first monthly installment of the Home Services Marketing Mailbag, we answer a question from Tony about what SHOULD go on a business card when you're ready to refresh those outdated ones. https://offers.gorizen.com/free-home-services-business-cards-templates (Get those FREE business card templates!)
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that https://www.gorizen.com/home-services-marketing (produces results.) If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our https://offers.gorizen.com/5-mistakes-home-services-marketing (FREE video) entitled "5 BIG Mistakes You're Making With Your Home Services Marketing." Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
We know today’s customer is different. So are you still using the same old marketing, advertising, and selling techniques? Sometimes, that’s okay - as long as it fits how humans buy. Mind the truths about selling that span across history! We'll cover the cornerstones you should build any new course of action for your business. You Have the Timeless Truths. Now Use Them More Effectively!https://blog.gorizen.com/5-timeless-truths-about-selling-your-services-to-homeowners (Read this episode's content) https://youtu.be/opS_qI9-Tnw (Watch this Episode) Guide on How to Sell to Millenial Homeowners
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that produces results. If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our FREE video on 3 proven strategies for unlocking transformative growth! Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
Who is your ideal customer? What are the best ways to reach them? Knowing your target customer is just one of the foundational tasks home services companies need to answer. We’ll show you where to start and provide plenty of helpful resources - today on Growth Marketing for Martians. Get Started on Building Your Buyer PersonasRead this episode's content https://youtu.be/opS_qI9-Tnw (Watch this Episode) https://offers.gorizen.com/buyer-persona-template (Rizen’s Buyer Persona Creation Toolkit) 3-Pack of fully complete buyer personas for home services companies (coming soon!)
Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that produces results. If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our FREE video on 3 proven strategies for unlocking transformative growth! Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)
The shaky economy has left some brick-and-mortar companies in slow-growth mode. However, there is one area that's doing very, very well, and that is home services. If you have a company in this industry, you have to stay ahead of the competition by knowing how to reach today's customers. We have some simple strategies you can start with today! Like What You Heard? Get More With Rev GrowWe have a comprehensive growth program for home services businesses like yours that produces results. If you're looking for personalized guidance on boosting leads, increasing revenue, and scaling your business, get started by watching our FREE video on 3 proven strategies for unlocking transformative growth!
Follow Rizen for More Home Services Guidance!https://www.facebook.com/793399640752569 (Facebook) https://www.instagram.com/rizeninbound/ (Instagram) https://www.linkedin.com/company/9388116 (LinkedIn) https://twitter.com/rizeninbound (Twitter)