The Side Hustle Club: Recent Episodes

Cheryl Lau

The Side Hustle Club Podcast is your go-to show for helping you become known for your unique thought leadership so you can stand out in your space and to build your coaching business on part-time hours (whether or not you have a 9-5) so that you can ultimately sign clients while making time for the other parts of your life that matter to you. Whether you want to go full-time in your business or continue side hustling, we will help you grow your business so you ultimately have the freedom to create your own dream life. Sounds good? Awesome. Let's get to work.

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On episode 193 of The Thought Leader Club Podcast:

  • Delivering on what you said yes to

  • Growth is uncomfortable

  • Stretching your capacity and creating more opportunities

💻 FREE STRATEGY AUDIT 💻

Thought Leadership Strategy Audit

  • Audit the 9 parts of your thought leadership strategy

  • Identify the specific areas you can improve on to build a substantial and compelling body of work

Get the free audit: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience

Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work.

In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.

For the program details: https://cheryltheory.com/ccc

To book a discovery call: https://cheryltheory.com/discovery

👀 Looking for something more custom? Cool beans. Let’s schedule a discovery call and explore the details. Book your call here: https://cheryltheory.com/discovery

🌏 LET’S STAY CONNECTED 🌏

Website: https://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

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On episode 192 of The Thought Leader Club Podcast:

  • Saying yes to an opportunity even if you don’t think you’re qualified

  • When practical obstacles get in the way of an opportunity you want

  • Filling in your own gaps and being proactive with your learning and development

💻 FREE STRATEGY AUDIT 💻

Thought Leadership Strategy Audit

  • Audit the 9 parts of your thought leadership strategy

  • Identify the specific areas you can improve on to build a substantial and compelling body of work

Get the free audit: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience

Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work.

In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.

For the program details: https://cheryltheory.com/ccc

To book a discovery call: https://cheryltheory.com/discovery

👀 Looking for something more custom? Cool beans. Let’s schedule a discovery call and explore the details. Book your call here: https://cheryltheory.com/discovery

🌏 LET’S STAY CONNECTED 🌏

Website: https://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

View Details

COWORK & CHILL with Cheryl (CCC) - A personalized and strategic 1:1 content creation experience

Becoming recognized for your thought leadership starts with having a substantial, compelling, and consistent body of work.

In CCC, you’ll get in-depth feedback on not just the content you’re writing during our coworking session, but also how this piece fits into your body of work and thought leadership strategy at large.

For the program details: https://cheryltheory.com/ccc

To book a discovery call: https://cheryltheory.com/discovery

View Details

How does someone go down the unconventional career path of building a global community of over 2300+ entrepreneurial and creative women from the Asian diaspora?

That is what Emily Fang unpacks on episode 191 of The Thought Leader Club Podcast as part of the “Quit Story” series.

Topics we touch on include:

  • Feeling not good enough but still proactively take steps to try new things and create your dream life
  • The challenges and failures while building the Asian Wander Women global community

  • Finding support and continuing to move forward when your loved ones don’t support your decisions

About Emily:

Emily is the Co-Founder of Asian Wander Women Media and community, a tight knit Facebook group of 2300+ entrepreneurial and creative women from the Asian diaspora. Many are remote entrepreneurs, coaches, creators, and more. She is also known as The Fang Girl, a content creator on YouTube that talks about travel and remote work, with the belief that working abroad or building a business is similar to a self-guided MBA. She previously worked at Google, OmniSci, and Stripe building online communities and running operations. Nowadays, she rotates her time between Taipei and San Francisco.

Connect with Emily:

YouTube: https://www.youtube.com/@TheFangGirl

Instagram: https://www.instagram.com/emilyifang

Asian Wander Women Community: https://www.facebook.com/groups/asianwanderwomen

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What do you do if an interviewer expresses concern over your personal brand on LinkedIn?

This was the final nudge Adrian Tan needed to big farewell to the corporate world.

In Adrian’s words: “After spending a decade running my own businesses, I realised I'd become virtually unemployable.”

That is a taste of the conversation we had with Adrian Tan on episode 190 of The Thought Leader Club Podcast as part of the “Quit Story” series.

Topics we touch on include:

  • What does it mean to be “unemployable”? How does someone know if solopreneurship is the right path for them?
  • The honest reality of being your own boss: Adrian’s highs and lows with self-employment
  • Building a personal brand on LinkedIn and practical tips on positioning yourself on LinkedIn

About Adrian:

Adrian Tan is the author of the Amazon SG Bestseller No More Bosses—The Journey to Sustainable Self-Employment. A father of four and owner of two dogs, he is also a prominent HR Key Opinion Leader and B2B marketing expert with over 20 years of experience.

Adrian is the founder and Chief Market Strategist of Marketing Sumo, a B2B marketing agency focused on serving HR tech companies. He previously co-hosted the “Work It” podcast by CNA, a popular career-focused show. Currently, he hosts “The Adrian Tan Show,” a podcast where he interviews people shaping the future of work. Through his website, adriantan.com.sg, he shares insights on self-employment and how to navigate modern work.

Connect with Adrian:

LinkedIn: https://www.linkedin.com/in/adriantanck/

📖 No More Bosses: https://amzn.asia/d/bWBjfYH

Spotify: https://open.spotify.com/show/2db5aN9xKxaTEFQDibzwNm?si=RyEixbmxRQCCUvPvcQGFrA

YouTube: https://www.youtube.com/@adriantan18

Instagram: https://www.instagram.com/tanadrian18/

Facebook: https://www.facebook.com/adtan/

Marketing Sumo: https://marketingsumo.co/

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How does a corporate professional leverage LinkedIn and a newsletter to set themselves up for more career opportunities?

That is what Nicholas Braman explores with us on episode 189 of The Thought Leader Club Podcast as part of the “Work in Progress” series.

Topics we touch on include:

  • What it looks like to build a presence on LinkedIn and write a weekly LinkedIn newsletter for reasons NOT related to growing a business
  • Building thought leadership on LinkedIn
  • Being consistent on LinkedIn while maintaining a well-balanced life outside of work

About Nicholas:

I'm Nicholas Braman, a Korean-American who grew up in Seattle and has lived in Asia for a total of almost 15 years. With over 8 years of experience in the B2B tech space, I currently serve as the Marketing Director for APAC and Japan at Kyriba. My role revolves around driving demand and revenue growth across the region, building innovative campaigns, and working hand-in-hand with our sales team. I’m passionate about using data to optimize our marketing strategies and outcomes and am always looking for new ways to push the boundaries in marketing.

Outside of work, I try to spend as much time with my wife and two-year-old daughter as possible. I’m a devoted Brazilian Jiu-Jitsu practitioner, which I enjoy for the great exercise, social community, and intense challenges of “human chess”. When I’m not on the mats, I’m often in the kitchenexperimenting with different cuisines, out traveling or hiking, or spending time at home reading and writing.

Connect with Nicholas:

LinkedIn: https://www.linkedin.com/in/nicholasbraman/

Newsletter: https://www.linkedin.com/newsletters/the-weekend-wind-down-7180124794724519936/

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What is it like to build a podcast centered around a niche but uber-important topic AND has longevity, while balancing multiple priorities in your career and personal life?

That is what Kyle Leung shares on episode 188 of The Thought Leader Club Podcast as part of the “Work in Progress” series.

Topics we touch on include:

  • What it looks like to build the “What Kind of Asian Are You” podcast - The thought process and behind-the-scenes
  • How to grow a niche podcast that has longevity even with multiple personal and professional priorities going on
  • How to find the right guests, maintaining privacy while growing your body of work online, and other practical podcasting tips

Connect with Kyle:

KYLE LEUNG (HE/HIM)

What Kind of Asian Are You? Podcast | Host/Producer/Founder

~A podcast featuring conversations about being Asian

Link: https://bit.ly/3LfLEWR

Schedule a Call: https://calendly.com/whatkindofasianpod

Instagram: https://bit.ly/3kkwiEY

Spotify: https://spoti.fi/3wyevjM

Apple Podcast: https://apple.co/3r1IZb4

Youtube: https://bit.ly/3yGyRtT

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How does someone create a podcast show that’s #1 in the tech category within Southeast Asia’s tech (and top 10% globally) and garners 60,000+ listeners… On top of multiple other roles and identities (such as being the COO at Lucence, a father of two, and an avid science fiction nerd)?

That is a glimpse into the conversation we had with Jeremy Au about on episode 187 of The Thought Leader Club Podcast as part of the “Work in Progress” series.

Topics we touch on include:

  • The craft of podcasting and Jeremy’s thought process behind his podcast episodes
  • Self-awareness is critical for both podcasting and building thought leadership
  • Don’t podcast just because you want to podcast… Podcast because you want to be a nerd in a subject matter

Enjoy :)

About Jeremy:

Jeremy Au (区汉辉) is the COO of Lucence, the leading biotech AI startup fighting cancer with precision oncology tests and backed by Openspace, Heliconia and IHH Healthcare. He also hosts BRAVE, Southeast Asia's #1 tech podcast and global top 10% podcast with 60,000+ monthly listeners. He co-founded Orvel Ventures (network-driven VC fund), leads the regional chapter of Harvard Business School Alumni Angels and is an angel investor in 24 startups. Harvard MBA and UC Berkeley honor degrees in Economics & Business Administration. Recognized by Forbes 30 Under 30, Prestige 40 Under 40 and LinkedIn Top Voice.

Previously, Jeremy was a VC investor and Chief of Staff at Monk's Hill Ventures, Southeast Asia’s pioneer Series A fund. Jeremy founded and led CozyKin, an early education marketplace, to Series A and acquisition by Higher Ground Education. The startup was recognized for winning Harvard Business School's New Venture Competition and the MassChallenge grand prize. Jeremy also co-founded and bootstrapped Conjunct Consulting, an impact consulting platform, to profitability, 100+ clients and thousands of trained impact leaders. He was a Bain management consultant and an infantry sergeant in Singapore.

Jeremy is a keynote public speaker on entrepreneurship, leadership and community engagement for thousands, e.g. Harvard, Deutsche Bank, e27 Echelon, Singapore Global Tech Network, Boston SPARK Council, Institute of Policy Studies and Civil Service College. Author of BRAVE10, showcasing the journeys of Singapore's top tech leaders. Jeremy volunteers by teaching VC fund strategy and entrepreneurship at National University of Singapore and Singapore Management University. Jeremy enjoys science fiction, hiking and being a father to his two daughters.

Connect with Jeremy:

www.bravesea.com

www.lucence.com

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How does a content creator balance stay consistent with weekly audio & video podcast episodes ON TOP of a full-time job, planning a wedding, going out, and everything that goes on when you’re in your 30s?

That’s exactly what we chatted with Wendy Vaz about on episode 186 of The Thought Leader Club Podcast as part of the “Work in Progress” series.

Topics we touch on include:

  • How Wendy balances multiple priorities on top of her full-time job and stays consistent with her podcast
  • Defining success and setting goals as a podcaster
  • Specific time management tips and a behind-the-scenes look into Wendy’s podcasting workflow

Enjoy :)

About Wendy:

Wendy is a passionate content creator and advocate for self-improvement, self-care, and self-love. Through her podcast, Small Girl, Big Talk, she creates a space to openly discuss the challenges of adulthood, covering topics like money, health, identity, and mental well-being. Inspired by her personal journey, Wendy offers candid conversations to provide comfort and remind others they are not alone. She also designs digital templates and tools to simplify life, helping individuals embrace their best selves and thrive.

Connect with Wendy:

Instagram: https://www.instagram.com/wendyvazzy/

YouTube: https://www.youtube.com/@WendyVaz

Spotify: https://open.spotify.com/show/4hpsOiYHmJBUvWlZQja3TF?si=6e0a2293ca184dd6

Apple Podcasts: https://podcasts.apple.com/us/podcast/small-girl-big-talk/id1685443638

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On episode 185 of The Thought Leader Club Podcast:

  • How to balance being professional vs. being authentic

  • Defining self-expression and authenticity

  • Trying to impress others vs. expressing yourself

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 184 of The Thought Leader Club Podcast:

  • My 2024 goal that I fell off track with

  • 3 Perspectives on rebuilding consistency and commitment to your goals

  • An update on Cheryl's 2024 goal (hehe)

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 183 of The Thought Leader Club Podcast:

  • Why "thought leadership" is seen as a fluffy buzzword

  • An alternative perspective on the concept of thought leadership

  • A non-conventional example of thought leadership

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 182 of The Thought Leader Club Podcast:

  • The discomfort of being a beginner again

  • Expanding your breadth of perspectives and learning things you know nothing about

  • Creating your own curriculum and motivating yourself to learn

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 181 of The Thought Leader Club Podcast:

  • Trying to write like the LinkedIn "Top Voices" or Instagram girl boss coaches

  • A case study: What it looks like before vs after you write from your own voice

  • 3 Tips to identify what your unique voice is

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 180 of The Thought Leader Club Podcast:

  • A personal anecdote on how my story impacted someone... And vice versa

  • Value is not limited to just educational content and how-to tips

  • If you're thinking: Is doing all this work even worth it when no one seems to care? Am I even really helping anyone? What's the point?

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 179 of The Thought Leader Club Podcast:

  • Your story, perspectives, and expertise + skills contribute to your "source credibility"

  • A thought leadership case study

  • What you think you’re supposed to be known for vs what you truly want to be known for

💻 FREE RESOURCE 💻

Your Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 178 of The Thought Leader Club Podcast, we cover:

  • The mindset highs and lows behind the launch of my signature program: The Thought Leader Club

  • A deep dive into the mindset behind the marketing assets for the launch (Instagram, podcast, and email sales content)

  • The mindset you need to build thought leadership and grow your business

💻 FREE RESOURCE 💻

Your Solopreneur Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy as a solopreneur

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 177 of The Thought Leader Club Podcast, we cover:

  • A behind-the-scenes breakdown of a launch where I sold a new, one-time offer (The Podcast Club group program)

  • The results of the launch, what worked, and what resonated with my clients

  • Leveraging thought leadership to launch your offer and build your business

💻 FREE RESOURCE 💻

Your Solopreneur Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy as a solopreneur

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 176 of The Thought Leader Club Podcast, we cover:

  • What a Content Bank is

  • What to include in your Content Bank

  • How to use your Content Bank

💻 FREE RESOURCE 💻

Your Solopreneur Thought Leadership Strategy Audit

  • Learn the 9 parts of your thought leadership strategy as a solopreneur

  • Audit your thought leadership strategy

  • Identify the specific gaps to fill and what your next action steps are

Download the free resource: https://cheryltheory.com/audit

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 175 of The Thought Leader Club Podcast, we cover:

  • Comparisons with other entrepreneurs or with your past success

  • How to keep moving forward when you feel behind and unsuccessful in your business

  • A recent example of how I failed in my business and felt behind compared to other entrepreneurs and my past success

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

THE THOUGHT LEADER CLUB (TLC): A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

You can schedule a discovery call here: https://cheryltheory.com/discovery

View Details

On episode 174 of The Thought Leader Club Podcast, we cover:

  • 2 Podcast content strategies I'll be focusing more on as a podcaster

  • 2 Podcast distribution strategies I'll be continuing to double down on

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 173 of The Thought Leader Club Podcast, you'll hear a replay of our 2024 Masterclass: How to be Prolific and Consistent (On just 0-2 hours a day)

The most common question I get is "Cheryl, how do you do it all? How do you balance it all and still get everything done?" In fact, my most downloaded podcast episode in 2023 was Episode 108: How to Structure Your Week as a Side Hustler

Needless to say, my peeps are high achievers who want to do it all - They want to attract cool opportunities (ex: Paying clients, speaking gigs, etc) AND still be able to make time for the non-work parts of their life that matter to them.

I've made this happen by becoming prolific and consistent in building a body of work and becoming known for my unique thought leadership.

Here's how I define the following:

Prolific = Rather than focusing on the quantity of content, I care more about staying top of mind because of the quality and substance of your output (i.e. The depth, caliber, and value that you're embedding in your body of work)

Consistent = This refers to whether your audience can rely on you to show up week after week

This is precisely what I want to help you with inside this comprehensive masterclass.

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL (CCC)

A 3-month 1:1 program where I work as your creative & strategic content partner

✨ We will create your content pieces together on our 1:1 CCC sessions, and you’ll also get tailored feedback on how to sharpen your unique voice, improve the clarity and structure of your ideas, and critically evaluate your content

✨ This action-focused 1:1 program is designed to build your content consistency muscle AND content speed/efficiency muscle, stretch your creativity, and ultimately help you create your best work yet week after week

Get all the details: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB (TLC)

A 3-month 1:1 program to build thought leadership

✨ In TLC, we will create a thought leadership strategy to help you step into this identity both online and offline

✨ In 3 months, you will take concrete steps to become known for your unique thought leadership, create a 1-3 year plan centered around your thought leadership, and also embody this mindset and lifestyle outside of your business

Get all the details: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 172 of The Thought Leader Club Podcast, we cover:

  • Lessons from speaking at Podfest Asia (Philippines, 2024)

  • Sharing your point of view as an Asian podcaster

  • Thinking bigger and stepping up your game as an Asian podcaster

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 171 of The Thought Leader Club Podcast, we answer your questions:

  • What do you do when you feel stagnant or stuck in a rut?

  • How do you deal with money concerns or inconsistent income?

  • How to manage FOMO and shiny object syndrome in business

  • How to balance between certainty of your plans/strategy and creating time for new (but uncertain) ideas

  • How to prioritize your well-being

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 170 of The Thought Leader Club Podcast, we cover:

  • The changes you can implement right away to move closer to your dream solopreneur lifestyle

  • Scheduling mandatory time-off for rest

  • A breakdown of a week in the life of Cheryl's chill AF solopreneur lifestyle

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 169 of The Thought Leader Club Podcast, we cover:

  • What to focus on in your business as a full time business owner

  • What is Pen & Paper Time, and some examples of exercise you could do today

  • Cheryl’s weekly schedule breakdown as a full time entrepreneur

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact

  • It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On episode 168 of The Thought Leader Club Podcast, we cover:

  • What do you need to do for your business this week?

  • What support, coaching, tools, habits, etc do you need in place to facilitate you taking action on your business this week?

  • Cheryl’s weekly schedule breakdown as a side hustler

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact

  • It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Whether you’re thinking of quitting a high paying job, starting a business, or wanting to become a successful content creator, there’s probably a lot of pressure on you to stay in a traditional career path and NOT pursue your big, audacious dreams… Especially if you’re an Asian woman.

Growing up with Asian parents taught us to work hard and aim to become a doctor, lawyer, engineer, or banker… Otherwise, you’re a failure.

In this episode, we cover:

  • How to balance what your Asian immigrant parents want versus what you truly want

  • Cheryl's story of quitting law school, quitting PhD, and building my own entrepreneurial career

  • Taking responsibility over your decisions, even if your Asian parents don't support you

Read the full blog post: https://cheryltheory.com/episode-167

🎙️ LISTEN TO THESE EPISODES NEXT 🎙️

Episode 147. Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success (Link: https://cheryltheory.com/episode-147)

Ep 137. The 2023 Golden Crane Awards for Asian Podcasters (Part 1) (Link: https://cheryltheory.com/episode-137)

Episode 83. What My Non-Entrepreneur Parents Taught Me That Made Me a Better Entrepreneur (Link: https://cheryltheory.com/episode-83)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact

  • It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this BONUS Q&A episode, I answer the following questions:

  • What is your weekly (or monthly) content creation routine? (Ex. 2 instagram posts, 3 stories, 1 podcast and 1 email)?
  • What’s the best piece of advice you either were given or you learned along the way that would be helpful for someone new to entrepreneurship?
  • I am not yet exactly sure what is it that I want to be know for? How can I start building a body of work?
  • Did you have this feeling of feeling behind in life? If yes, how do you deal with it?
  • How can we keep training our minds with positive thoughts so anxiety will slow down?

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In the past 5 years, I’ve learned many core lessons on how to build thought leadership and be a successful solopreneur. These lessons allowed me to not just quit my job (PhD) and make money online through my coaching business, but also create work life balance and build my dream lifestyle as a solopreneur & podcaster.

On episode 166 of The Thought Leader Club Podcast, we cover:

  • How to be committed and consistent

  • How to own your insecurities

  • Express, not impress

  • Learning the lessons necessary for shaping you to become the entrepreneur you’re meant to be

  • Time will pass… So what are you going to do with this time?

Read the full blog post: https://cheryltheory.com/episode-166

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 162. 6 Stages of Building a Successful Thought Leader Strategy & Personal Brand Business (Link: https://cheryltheory.com/episode-162)

Episode 160. 4 Steps to Plan Your Thought Leadership Strategy (Link: https://cheryltheory.com/episode-160)

Episode 139. The 3 Stages of Thought Leadership in Your Business (Link: https://cheryltheory.com/episode-139)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

JP and I crossed paths on the internet around late 2018. He was one of my first “beta coaching clients” back then, and I always enjoyed my conversations with JP.

We lost touch over the years and reconnected in early 2024.

During our catch up, I got to hear JP’s story in more detail. And honestly, I was at loss for words.

JP’s story is filled with character and resilience, and I am beyond grateful to have him as our guest on episode 165 of The Thought Leader Club Podcast to share exactly that.

In this conversation, you’ll hear about:

  • What led JP to do the current work he does today, and his thoughts on the importance of confidence vs English skill when it comes to helping ESL folks
  • The real sh*t that JP navigated from his younger days that shaped who he’s become
  • I’ve always remembered JP as someone who was well spoken and would drop nuggets of wisdom - So, we also touched on why JP thinks he’s good with words
  • And other profound stories of resilience and taking ownership over your life’s direction

Enjoy :)

P.S. And if you loved the episode, you can 1️) Leave a 5-star rating and an awesome review, and 2️) Share the episode on your social media

About JP:

Hello I'm JP. I grew up on the wrong side of the tracks. I grew up with a single mom who raised 7 children. Childhood was challenging and I was kicked out of public schools because of my poor reputation and eventually graduated to selling drugs. By the time I was 25 years old, I had 4 children by two different women. Eventually, I got convicted of selling drugs and served a short stint in the penal system.

After I got out I was determined not to return. I volunteered as a way of "showing" rather than telling me I had changed my life around. Overtime, I earned my GED, BA, and Masters Degree. Yet, my peppered past limited my opportunities to teach at the college level even though I graduated magna cum laude with 3.8 GPA. By the grace of God I was able to do maintain good grades while often working 2 jobs, sometimes 2 full time jobs.

I was born and raised in the USA, but I currently live in the Philippines. Currently, I help diffident emerging leaders communicate with confidence and eloquence to their international colleagues. I hold a master's degree in History from The University of Akron as well as a TOEIC and multiple TEFL certifications.

I am a leadership coach, ESL teacher, self-published author of a series, public speaker, and educator with several years of experience in hiring, interpersonal skill training, confidence coaching, and supervising staff as well as teaching various topics: US History, Business Etiquette & Leadership (tactful performance conversations and conflict management scenarios), interview preparation (via mock interviews), cultural nuances about the historical social issues in USA, professional development, and personal governance.

Connect with JP:

LinkedIn: www.linkedin.com/in/watkinsglobal

E-mail: jp@watkinsglobal.network

WeChat ID: WatkinsGlobo

Twitter X: WATKINS.GLOBAL

View Details

Rae first connected via Instagram around late 2020, and we’ve been besties ever since.

We started out as long-distance internet friends (she was in Singapore while I was in Hong Kong) during the pandemic

We finally met in person after I moved to Singapore in 2022

Over the years, we’ve seen each other stretch out of our comfort zones as entrepreneurs and go after our big audacious dreams

We’ve also seen each other cry during our lowest lows

One thing I’ve always appreciated about Rae is her openness to share her lessons and how she, too, is a work-in-progress

I’ve learned a lot through Rae’s sharings and point of view, and I’m confident that you will too

This is why I am super duper excited to invite Rae onto episode 164 of The Thought Leader Club Podast as part of our “Quit Story” guest interview series

In this conversation, you’ll hear about:

  • Why Rae chose to pursue entrepreneurship and coaching instead of doing what her classmates did after graduation (i.e. find a job)
  • The “boxes” that Rae had to break out of in order to do the work she does today
  • What Rae is working on right now as an entrepreneur, content creator, and speaker
  • Rae’s perspective on traveling
  • And other conversations that are both deep and wholesome at the same time

Enjoy :)

P.S. And if you loved the episode, you can 1️) Leave a 5-star rating and an awesome review, and 2️) Share the episode on your social media

About Rae:

Rae Fung is a speaker and coach who guides rising leaders to own their voice. She went from being the girl with low self-esteem who didn’t have a voice, to now having trained and spoken to over 5000+ people globally. With over a decade of experience as a communicator on stage and online, she considers it her mission to create a world where everyone feels safe to speak up and own their voice.

Connect with Rae:

Newsletter – latest stories and insights on what it means to #OwnYourVoice https://sendfox.com/raefungx

IG: https://www.instagram.com/raematrix/

View Details

A few years ago, Betty blew my mind when she shared the following metaphor:

“If you think about the fundamentals of a palette, you really just need the three basic colors - red, yellow and blue.

And if you have those three colors, you can make a thousand, millions different shades, all shades come from those three colors.

So bringing that parallel to talent, we just need what you already have, the shades that you already have to make a thousand different beautiful possibilities.”

THAT is the type of coach Betty is: She is a coach that advocates for people to be compassionate and kind to themselves, and to leverage what they DO have to create amazingness in this world.

Needless to say, Betty is brilliant and I am delighted to invite her onto the show to share not just other brilliant nuggets, but also to dive into her story

On episode 163 of The Thought Leader Club Podcast, you’ll hear about:

  • Growing up in different cultures/locations, immigrant parents, and the other early experiences that shaped Betty into who she is today
  • The decision to go into the humanities, to pursue post graduate studies, what peeps around you were doing, etc
  • The multiple hats that Betty wears, including flmmaker, fundraising consultant, coach, business owner, and many more
  • And other conversations about creating an award-winning podcast, traveling, and so much more~

About Betty:

Betty Xie is a filmmaker, fundraising consultant, career coach and podcaster. She supports creative people to navigate career and business transition so that they can stop aimless hustling and start purposeful living and working. Her podcast The Everyday Talent Podcast features freshest insights on creative life and career and won the 2023 Golden Cranes Award for Best Show for Arts and Creativity.

Connect with Betty:

Website: https://www.xiebetty.com/

Instagram: https://www.instagram.com/bettyxcoach

Linkedin: https://www.linkedin.com/in/bettyxie/

Youtube: https://www.youtube.com/channel/UCYbmZPDQ529oRkaEUTjVf5g

The Everyday Talent Podcast: https://everydaytalent.buzzsprout.com/

View Details

Becoming known for your unique thought leadership and building a body of work is fundamental to being a successful solopreneur and a prolific and consistent content creator.

On episode 162 of The Thought Leader Club Podcast, we cover:

  • The 6 stages to building a successful thought leader business and personal brand

  • How to level up and what to consider for the stages ahead

Read the full blog post: https://cheryltheory.com/episode-162

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 166. Building a Sustainable Thought Leader Business & Being a Relaxed Solopreneur: 5 Lessons from 5 Years (Link: https://cheryltheory.com/episode-166)

Episode 160. 4 Steps to Plan Your Thought Leadership Strategy (Link: https://cheryltheory.com/episode-160)

Episode 139. The 3 Stages of Thought Leadership in Your Business (Link: https://cheryltheory.com/episode-139)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

You’ve bought countless courses on personal branding for entrepreneurs and other business coaching programs, … But you don’t feel qualified or ready to build thought leadership.

On episode 161 of The Thought Leader Club Podcast, we cover:

  • Mindset Shift 1: Doing this work because it matters to you

  • Mindset Shift 2: You got people to help, you got work to do

  • Mindset Shift 3: Be willing to go first, even before you feel qualified

Read the full blog post: https://cheryltheory.com/episode-161

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 159. Growing Your Business as a High Achieving Entrepreneur Who Feels Average and NOT Good Enough (Link: https://cheryltheory.com/episode-159)

Episode 157. Thought Leadership is NOT Just for the Top 1%: The Mindset & Identity You Need to Build Your Personal Brand & Business (Link: https://cheryltheory.com/episode-157)

Episode 144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator (Link: https://cheryltheory.com/episode-144)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Becoming known for your unique thought leadership and building a body of work is the first step to being a successful solopreneur, making money online, and growing your coaching business.

On episode 160 of The Thought Leader Club Podcast, we cover:

  • How to start planning your 2024 Thought Leadership Strategy

  • What my 2024 Thought Leadership Strategy is

Read the full blog post: https://cheryltheory.com/episode-160

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 166. Building a Sustainable Thought Leader Business & Being a Relaxed Solopreneur: 5 Lessons from 5 Years (Link: https://cheryltheory.com/episode-166)

Episode 162. 6 Stages of Building a Successful Thought Leader Strategy & Personal Brand Business (Link: https://cheryltheory.com/episode-162)

Episode 139. The 3 Stages of Thought Leadership in Your Business (Link: https://cheryltheory.com/episode-139)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Even if you have a thought leadership framework or strategy in place, it is natural to still feel not good enough or not qualified to build thought leadership.

On episode 159 of The Thought Leader Club Podcast, we cover:

  • Feeling like you're good at what you do... But you're not the best

  • How to become known even despite feeling not good enough

  • Thought leadership is a skill you can develop and hone

Read the full blog post: https://cheryltheory.com/episode-159

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence (Link: https://cheryltheory.com/episode-161)

Episode 157. Thought Leadership is NOT Just for the Top 1%: The Mindset & Identity You Need to Build Your Personal Brand & Business (Link: https://cheryltheory.com/episode-157)

Episode 144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator (Link: https://cheryltheory.com/episode-144)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this BONUS episode, you'll hear a replay of an interview that I did for the Personal with Money Podcast, hosted by Michael Kim. "Are you creating a career you're truly proud of? Or is it based on what your parent's expect from you?

Cheryl Lau, a coach for aspiring thought leaders, shares her story on how she had to quit Law School AND her PhD, to create a career and business she was truly PROUD of. In this conversation you'll learn: 1) How to have the courage to leave a career that you know is not meant for you 2) How to create a career and business you are truly proud of regardless of what other people think of you 3) How to have the confidence to share your story, thoughts, and opinions and become a Thought Leader in your field" 💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

As you build your thought leadership strategy, you will be faced with practical and mindset-related challenges. This episode will discuss some of these potential obstacles and offer tips on how to move through them.

On episode 158 of The Thought Leader Club Podcast, we cover:

  • Thought leadership vs thought followership

  • Using client scenarios to develop your thought leadership versus maintaining client confidentiality

  • Are you really a thought leader if you have to call yourself a thought leader?

This episode was inspired by the following research article: Harvey, W. S., Mitchell, V. W., Almeida Jones, A., & Knight, E. (2021). The tensions of defining and developing thought leadership within knowledge-intensive firms. Journal of Knowledge Management, 25(11), 1-33.

Read the full blog post: https://cheryltheory.com/episode-158

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence (Link: https://cheryltheory.com/episode-161)

Episode 157. Thought Leadership is NOT Just for the Top 1%: The Mindset & Identity You Need to Build Your Personal Brand & Business (Link: https://cheryltheory.com/episode-157)

Episode 144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator (Link: https://cheryltheory.com/episode-144)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

The most successful content creators and strategic thought leaders usually aren’t the “best of the best” in their niche or industry. That said, they have built highly influential brands and businesses because they believe deeply in the importance of their work and are committed to honing the skills needed to amplify their message with their audience.

On episode 157 of The Thought Leader Club Podcast, we cover:

  • Thought leaders share their thoughts, ideas, story, etc to help others and make the world a better place

  • The mindset/identity of being a thought leader

  • Adding value to your audience and showcasing depth and caliber in your content

Read the full blog post: https://cheryltheory.com/episode-157

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence (Link: https://cheryltheory.com/episode-161)

Episode 159. Growing Your Business as a High Achieving Entrepreneur Who Feels Average and NOT Good Enough (Link: https://cheryltheory.com/episode-159)

Episode 144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator (Link: https://cheryltheory.com/episode-144)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

On the surface, my audience may look at my business and see a successful solopreneur who has built thought leadership, quit her job, and created a coaching business that makes money online. That said, the journey as an entrepreneur has not been easy, and 2023 was no exception to that.

On episode 156 of The Thought Leader Club Podcast, we cover:

  • My 2023 lowlights

  • My 2023 highlights

Read the full blog post: https://cheryltheory.com/episode-156

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 166. Building a Sustainable Thought Leader Business & Being a Relaxed Solopreneur: 5 Lessons from 5 Years (Link: https://cheryltheory.com/episode-166)

Episode 148. Hi, I'm Cheryl Lau (Part 2): Growing a Successful Solopreneur Coaching Business & Personal Brand (Link: https://cheryltheory.com/episode-148)

Episode 143. Building Thought Leadership: A Behind-the-Scenes of My Podcast Rebrand (Link: https://cheryltheory.com/episode-143)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this BONUS episode, you'll hear a replay of an interview that I did for the Own Your Voice Podcast, hosted by Rae Fung. "Join Rae for a candid conversation with one of Rae’s earliest internet friends, Cheryl Lau, who is a fellow coach and a podcaster. Cheryl opens up about her earlier experiences of loneliness and how it led her to becoming someone she no longer recognised. She shares never heard before stories from her 5 year long-distance relationship and honest reflections from the past year of married life. From letting go of old ideals of success to grieving her old life in Hong Kong when she decided to move to Singapore and be with her now husband, Cheryl reveals many of her toughest battles she’s never shared on the internet. Whether you’re in a career transition, figuring out your direction in life, working through differences within your relationships, or simply craving for authentic conversation and fresh perspectives, this is a cozy conversation you do not want to miss. Own Your Voice Tribe, get ready to laugh, learn, and let loose!"

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Whether you want to learn how to become a successful podcaster or grow your coaching business, building an engaged audience and loyal community who find value in your content and are excited to learn from you is crucial to your long-term success as a business owner or content creator.

On episode 155 of The Thought Leader Club Podcast, we cover:

  • My definition of "community" and what this looks like in my business

  • Being a leader for your community

  • Building a body of work that showcases your unique style of leadership

Read the full blog post: https://cheryltheory.com/episode-155

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 160. 4 Steps to Plan Your Thought Leadership Strategy (Link: https://cheryltheory.com/episode-160)

Episode 144. The Audacity to Believe and Sparkle: The First Step to Becoming a Successful Content Creator (Link: https://cheryltheory.com/episode-144)

Episode 136. The Gap Between Your Current Brand & Your Next Level Brand (Link: https://cheryltheory.com/episode-136)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

This episode offers several thought leadership marketing examples to help you build your personal brand and grow your coaching business.

On episode 154 of The Thought Leader Club Podcast, we cover:

  • Conveying the value of working with you

  • Answering the question "Why is NOW the best time to work with you?"

  • What I'll be doing in my marketing moving forward

Read the full blog post: https://cheryltheory.com/episode-154

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 160. 4 Steps to Plan Your Thought Leadership Strategy (Link: https://cheryltheory.com/episode-160)

Episode 155. How to Build Community Around Your Thought Leadership (Link: https://cheryltheory.com/episode-155)

Episode 134. Step-by-Step Guide (Part 2): If You’re Not Signing Clients Consistently (Link: https://cheryltheory.com/episode-134)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Ready for my best and most recent tips to help you become a successful podcaster? That’s exactly what this episode is about.

On episode 153 of The Thought Leader Club Podcast, we cover:

  • My Spotify Wrapped 2023 Results and podcast statistics thus far in the year

  • What worked and didn't work for my podcast in 2023

  • My plan of action for growing the podcast in 2024

Read the full blog post: https://cheryltheory.com/episode-153

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 145. Consistent Podcasting: What to Do When You Don't Feel Motivated to Create Content (Link: https://cheryltheory.com/episode-145)

Episode 143. Building Thought Leadership: A Behind-the-Scenes of My Podcast Rebrand (Link: https://cheryltheory.com/episode-143)

Episode 140. Best Tips for a Weekly Video Podcast (Link: https://cheryltheory.com/episode-140)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

I first connected with Kim online when we both started our coaching businesses several years ago.

Since then, a lot has changed for both of us, but one of us has continued with coaching while the other has made a drastic pivot into an entirely different arena.

Even though Kim was running a successful coaching business, she ultimately decided to stop coaching altogether to pursue another set of skills and passions.

Today, she is an award-winning food blogger and content creator, and is well known for her Tik Tok videos where she recreates the best food from Vancouver’s restaurant scene and Vietnamese food from her childhood.

During the day, Kim happily works full-time in local government supporting the emergency and environmental needs of her community.

With all that beind said… I am delighted to share that episode 152 of The Thought Leader Club Podcast (featuring Kim) is now available on iTunes, Spotify, and YouTube.

In this conversation, you’ll hear about:

  • Why did Kim stop a coaching business and podcast that was working and signing clients?

  • How Kim started and grew her food blog, Tik Tok account, and brand as a content creator

  • The role that family and culture played in Kim’s career trajectory and decisions

  • Kim’s honest thoughts on side hustling and quitting in the context of career; Everything that Kim has tried before

  • And other fun conversations around learning to cook, cheese boards, and more!

Enjoy :)

P.S. And if you loved the episode, you can 1️) Leave a 5-star rating and an awesome review, and 2️) Share the episode on your social media

About Kim:

Hey, this is Kim and she loves to eat! Kim is an award-winning food blogger and content creator from Vancouver, BC. She is the creator of “Hey Kim, Let's Eat!” where she recreates the best food from Vancouver’s restaurant scene and Vietnamese food from her childhood. Her goal is to breakdown the secrets of restaurant food and show that yes, you can do it too! During the day, Kim happily works full-time in local government supporting the emergency and environmental needs of her community. Always ready to eat and up for a culinary adventure, her lifelong dream is to compete on the Food Network.

Connect with Kim:

TikTok: https://www.tiktok.com/@heykimletseat

Website: https://heykimletseat.com/

Instagram: https://www.instagram.com/heykimletseat/

YouTube: https://youtube.com/@heykimletseat?si=a85njEPlkXyAjvUa

View Details

When I first met Janice online in late 2020, I was instantly impressed with how she carries herself with confidence and poise. At the same time, I also admired the way she thinks about entrepreneurship as a young millennial.

I knew very quickly that I wanted to invite Janice to my podcast.

So, Janice was actually one of our first guests on the show (Previously known as The Side Hustle Club).

Some highlights from episode 25 of the podcast include:

  • Janice's decision to dive straight into full-time entrepreneurship
  • How to deal with people's assumptions and judgment about you and your success
  • What it means to fully take ownership of your business success

Now, a few years later, I’m so excited to have Jancie back onto the show (now known as The Thought Leader Club) to unpack her journey since we last spoke on the podcast :)

Episode 151 of The Thought Leader Club Podcast (featuring Janice) is now available on iTunes, Spotify, and YouTube.

In this conversation, you’ll hear about:

  • Since episode 25... What has changed? What are the key differences between 2021 Janice vs 2023/2024 Janice?

  • How Janice holds herself to such impeccable standards and operates with so much grace... Even when tough things in life happen

  • Building a brand online; Separating your personal life from business

  • Janice’s honest views on “quitting”

  • Being friends with other entrepreneurs; A chat on “competition”

Enjoy :)

P.S. And if you loved the episode, you can 1️) Leave a 5-star rating and an awesome review, and 2️) Share the episode on your social media

About Janice:

Janice has always embraced unconventional approaches. With no formal schooling for the first 18 years of her life, she entered the National University of Singapore and graduated with first class honours, highest distinction. At the peak of her corporate career at an MNC, she quit her job to pursue her passion. Today, she is a digital business coach and social media strategist, and the founder of her own coaching consultancy.

Janice's core business coaching helps business owners, founders and entrepreneurs ditch lack of focus, get ultra strategic, and build a profitable business utilising social media as a strategic tool… without burning out, getting to innovate and be creative, and having fun along the way. Janice's clients are based internationally, include a collaborator with Netflix, digital entrepreneurs, and clients from top global financial institutions. Clients often work with Janice privately via 1:1 consulting, or in her signature yearly VIP membership, The Audacity where clients often experience next level results and breakthroughs in a short amount of time.

Working with Janice, you will have a results based business partner with a high personal touchpoint, and learn the exact step-by-step method and digital framework she used to go from earning low $4-figures a month, to creating a $6-figure business for multiple years consecutively. She believes that business can be simple, fun, and profitable… and with the right strategies, you can be, do and have it ALL. If you resonated with her background and working style, you can connect with her at IG: @janice.tee, where she is most active.

Connect with Janice:

Instagram: https://www.instagram.com/janice.tee/

View Details

I first met Shubham at a local event discussing mental health for entrepreneurs. Shubham reached out to me after the event to ask me some questions about starting and growing a podcast, but the conversation then turned into me learning a lot more about Shubham’s career journey.

In just the short span of 75 minutes, I learned about his story, his values, and how he chose the unconventional over what was perceived to be stable, traditional, and expected.

At that moment, I realized that I MUST invite Shubham onto The Thought Leader Club Podcast and have him share his story and other candid stories on failure, self-doubt, and paving your own path.

I am delighted to share that episode 150 of The Thought Leader Club Podcast (featuring Shubham) is now available on iTunes, Spotify, and YouTube.

In this conversation, you’ll hear about:

  • Shubham’s unexpected journey from a traditional path to becoming a co-founder

  • Candid stories of failure, uncertainty, and self-doubt

  • How family, cultural, etc backgrounds played a role in Shubham’s career decisions and views on success

  • Making time for non-work interests and hobbies; Being a life-long learner

  • Advice to those who are questioning their current career situation and are deciding whether to make some changes

Enjoy :)

P.S. And if you loved the episode, you can 1️) Leave a 5-star rating and an awesome review, and 2️) Share the episode on your social media

About Shubham:

Shubham is the CTO/Co-founder at Airboxr - A data automation platform for DTC brands. He loves to build software systems and applications following the lean methodology. Outside of work, he's micro-ambitious about many things - music, travelling, writing, chess, psychology, philosophy.

Connect with Shubham:

LinkedIn: https://www.linkedin.com/in/shubh-kaushal/

Website: https://www.airboxr.com/

View Details

In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically dive into my next steps and how I’m planning my thought leadership strategy.

On episode 149 of The Thought Leader Club Podcast, we cover:

  • Who I want to be

  • What I want to be known for

  • My 2024 goals

  • What success looks like for me in the next 1-3 years

  • Where is my biggest work?

  • The Thought Leadership Club

Read the full blog post: https://cheryltheory.com/episode-149

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 148. Hi, I'm Cheryl Lau (Part 2): Growing a Successful Solopreneur Coaching Business & Personal Brand (Link: https://cheryltheory.com/episode-148)

Episode 147. Hi, I'm Cheryl Lau (Part 1): Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success (Link: https://cheryltheory.com/episode-147)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode will specifically focus on how I am growing a successful coaching business and building my personal brand as an entrepreneur.

On episode 148 of The Thought Leader Club Podcast, we cover:

  • Starting my coaching journey in 2019

  • Restarting my business coaching program in 2020

  • Becoming known for my thought leadership in 2021

  • Quitting my PhD, moving to Singapore, and becoming a full-time entrepreneur in 2022

  • Rebranding my business in 2023

  • Don’t let the past be the reason you slow down for the rest of your journey ahead as an entrepreneur

Read the full blog post: https://cheryltheory.com/episode-148

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 149. Hi, I'm Cheryl Lau (Part 3): Next Steps & Planning My Thought Leadership Strategy (Link: https://cheryltheory.com/episode-149)

Episode 147. Hi, I'm Cheryl Lau (Part 1): Quitting Law School & PhD, Dealing with Asian Parents, and Redefining Success (Link: https://cheryltheory.com/episode-147)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this 3-part series, I’ll be sharing 1) My career journey, 2) My thought leadership & business journey, and 3) My vision and plans for the next 1-3 years. This episode specifically looks at my story of quitting traditional careers (i.e. law school and PhD), navigating my Asian parents’ expectations, and redefining success.

On episode 147 of The Thought Leader Club Podcast, we cover:

  • My three core guiding principles

  • Growing up

  • From university to law school to quitting law school

  • From full-time research job to PhD

  • Quitting the PhD to become an entrepreneur and content creator

  • Today I get paid to be myself on the Internet

Read the full blog post: https://cheryltheory.com/episode-147

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 149. Hi, I'm Cheryl Lau (Part 3): Next Steps & Planning My Thought Leadership Strategy (Link: https://cheryltheory.com/episode-149)

Episode 148. Hi, I'm Cheryl Lau (Part 2): Growing a Successful Solopreneur Coaching Business & Personal Brand (Link: https://cheryltheory.com/episode-148)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Thought leadership examples are all around us - In this episode, we will do a deep dive on how k-pop is leading the way for innovative thought leadership.

On episode 146 of The Thought Leader Club Podcast, we cover:

  • An exercise from inside The Thought Leader Club and how it stretched my creativity

  • Thought leadership insights + lessons from (G)I-DLE (aka my favorite kpop group)

  • How to think about your own body of work and thought leader career

Read the full blog post: https://cheryltheory.com/episode-146

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 162. 6 Stages of Building a Successful Thought Leader Strategy & Personal Brand Business (Link: https://cheryltheory.com/episode-162)

Episode 160. 4 Steps to Plan Your Thought Leadership Strategy (Link: https://cheryltheory.com/episode-160)

Episode 136. The Gap Between Your Current Brand & Your Next Level Brand (Link: https://cheryltheory.com/episode-136)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

Successful content creators are highly skilled at showing even when they don't feel motivated to create content. The tips in this episode will help you become a prolific, consistent, and ultiamtely successful podcaster.

On episode 145 of The Thought Leader Club Podcast, we cover:

  • I was planning on skipping this episode and missing a week of the podcast... Here's how I got myself out of this rut

  • How I planned what to talk about in this podcast episode

  • The thought process behind how to speak to my audience about my program

Read the full blog post: https://cheryltheory.com/episode-145

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 153. How to Grow a Successful Podcast and Increase Podcast Listeners (Link: https://cheryltheory.com/episode-153)

Episode 143. Building Thought Leadership: A Behind-the-Scenes of My Podcast Rebrand (Link: https://cheryltheory.com/episode-143)

Episode 140. Best Tips for a Weekly Video Podcast (Link: https://cheryltheory.com/episode-140)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

This episode outlines the mindset shifts you need to start becoming known for your unique thought leadership and building a body of work in order to become a successful content creator and grow your coaching business.

On episode 144 of The Thought Leader Club Podcast, we cover:

  • My story of continuing to show up online despite experiencing judgment, unkind comments, and harassment

  • The difference between good thought leaders and exceptional thought leaders

  • What to do if you're struggling with the thought of "But I'm not a thought leader..."

Read the full blog post: https://cheryltheory.com/episode-144

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 161. When You Don't Feel Qualified in Your Business: 3 Mindset Shifts to Rebuild Confidence (Link: https://cheryltheory.com/episode-161)

Episode 159. Growing Your Business as a High Achieving Entrepreneur Who Feels Average and NOT Good Enough (Link: https://cheryltheory.com/episode-159)

Episode 157. Thought Leadership is NOT Just for the Top 1%: The Mindset & Identity You Need to Build Your Personal Brand & Business (Link: https://cheryltheory.com/episode-157)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

It’s time to peel back the curtains on my thought leadership strategy behind my business pivot and podcast rebrand.

On episode 143 of The Thought Leader Club Podcast, we cover:

  • How I made the decision to rebrand my podcast and the future direction of my business

  • Your 1-3 year dreams and goals

  • If you're feeling comfortable right now and your goals don't feel urgent

Read the full blog post: https://cheryltheory.com/episode-143

🎙️LISTEN TO THESE EPISODES NEXT 🎙️

Episode 153. How to Grow a Successful Podcast and Increase Podcast Listeners (Link: https://cheryltheory.com/episode-153)

Episode 145. Consistent Podcasting: What to Do When You Don't Feel Motivated to Create Content (Link: https://cheryltheory.com/episode-145)

Episode 140. Best Tips for a Weekly Video Podcast (Link: https://cheryltheory.com/episode-140)

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this episode:

  • The difference between a prestigious-only vs a prestigious AND proud thought leader career
  • 16x prompts and exercises (inspired by the brand new curriculum inside The Thought Leader Club) to help you start planning your thought leader career

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this episode:

  • Interpreting data: Sample size, data reliability, and data validity
  • What your social media analytics cannot tell you
  • Looking at your "qualitative data" from clients

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Join us in the Thought Leader Club - A 4-month weekly 1:1 and community program

This is THE room to:

✨ Start putting in the reps to create your thought leader career

✨ Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

✨ And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details and apply here. We’ll then book a sales call to make sure that the program is the best fit for you and we can onboard you as early as next week.

Our next cohort starts on March 1, 2024, and there are awesome early bird bonuses if you enroll early :)

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

ASK ME A QUESTION ANONYMOUSLY: https://forms.gle/ydYdyNEjxEKogTdZA

View Details

In this episode:

  • How to record your video podcast in a way that requires minimal editing
  • Tips for being more efficient at scripting your podcast episodes
  • Getting more things done by working according to your energy levels and being more productive

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this episode:

  • Stage 1: If you're taking notes on other people's content and marketing
  • Stage 2: If you question whether your story and opinions have "value"
  • Stage 3: If you don't feel like an expert
  • And the practical steps to level up from each stage and ultimately build your career as a thought leader

💻 FREE MASTERCLASS 💻

Learn the 6 tools to be prolific and consistent in your business (on just 0-2 hours a day)

Watch the training: https://cheryltheory.lpages.co/prolific/

✨ WORK WITH CHERYL ✨

  1. COWORK & CHILL WITH CHERYL

A 3-month 1:1 experience where I work as your creative & strategic content partner

  • It is a space where we will put our big, beautiful brains and hearts together and GET LOTS DONE quickly, efficiently, and with creativity, boldness, and impact - It is designed to kick your ass into action, stretch your creativity and sharpen your voice, and ultimately create your best work yet week after week

Get all the details to join at: https://cheryltheory.com/ccc

  1. THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM

Join us in the Thought Leader Club - A 5-month weekly 1:1 and community program

This is THE room to:

  • Start putting in the reps to create your thought leader career

  • Build a body of work that lets you become known for your unique thought leadership, your story, and how amazing you are at what you do

  • And ultimately set yourself up for making your 1-3 year dreams a reality

Get all the details at: https://cheryltheory.com/tlc

  1. BOOK A DISCOVERY CALL for coaching at: https://cheryltheory.com/discovery

We will get crystal clear on whether coaching together is the next best move for you. The discovery call is where we will have a conversation about

👀 What are your dreams in the next 1-3 years

👀 The coaching, skills, and actions you need to make these dreams happen, and

👀 How coaching will support and guide you with all the above

You can schedule a discovery call here: https://cheryltheory.com/discovery

✉️ AWESOME NEWSLETTER ✉️

Join us here: https://cheryltheory.com/email

  • Honest lessons, behind-the-scenes, and insights about building an online business and creating your dream life & career

  • Practical tips & helpful insights for entrepreneurs, content creators, & thought leaders

  • And other fun musings, cat memes, and wholesome vibes ✨✨✨

🌏 LET’S STAY CONNECTED 🌏

Website: http://cheryltheory.com

Instagram: @cheryltheory

LinkedIn: @cheryllau

Email: hello@cheryltheory.com

👀 ASK ME A QUESTION ANONYMOUSLY 👀

https://forms.gle/noMb17UAdMcUY5RG7

I’ll answer your question in a future podcast, email, Instagram post, or LinkedIn post :)

View Details

In this episode:

  • A fun behind-the-scenes of what my day was like before the event
  • What the actual awards ceremony was like
  • What winning an award means and what it does not mean for my business
  • Other post-award observations and insights
  • A message for fellow podcasters who sometimes wonder whether their work is still relevant, whether it's even helping anyone, and whether they should keep going

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

In this episode:

  • The Side Hustle Club Podcast was nominated for a 2023 Golden Crane Awards!
  • What the nomination process was like
  • The mind drama I navigated prior to the awards event and why I was hesitant to go to the awards ceremony in New York
  • My own self doubt about myself as a podcaster and the impact of my work
  • A message for fellow podcasters who also want to become known for their show

THE THOUGHT LEADER CLUB 1:1 + COMMUNITY PROGRAM:

Build a body of work that lets you become known for your unique thought leadership, story, and how amazing you are at what you do

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

View Details

In this episode:

  • 7 Questions to ask yourself to start identify the exact tweaks you can make to your brand, right now
  • Examples from my own brand and how I was able pinpoint the gap between my current brand and what my next level brand looks like
  • A practical exercise involving brand archetypes

P.S. Some of you might be able to pick up a difference in my voice and energy on this episode - Yes, I was actually sick when recording this episode 👀

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

In this episode:

  • Thought leadership + practical tips for how to do this
  • Soft launching + practical tips for how to do this
  • Building a uniquely differentiated brand + practical tips for how to do this
  • Going after ALL of your life, career, and business dreams... Beyond just building a successful coaching business

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

In this BONUS episode, you'll hear a replay of an interview that I did for the Ask an Introvert podcast, hosted by Jennifer Ho.

"Without the friendships we want and need in our lives, it can feel really lonely.

Meet Cheryl, who grappled with loneliness as a prominent feeling throughout the majority of her life.

In this episode, we share our takes on how cultivating close friends on the Internet has helped us feel less lonely as we create supportive and loving friendships.

So much is possible with all the options and tools we have to make friends!

Tune in to hear Cheryl's stories and thoughts :)"

Jennifer is an introvert who’s tired of pretending to be extroverted. That’s why as a life coach, she helps introverts stop that and start sharing and communicating in their own style, be seen and heard for who they are, and be respected for their honest ideas, thoughts, and opinions.

You can work with Jennifer either through The Making Friends As An (Adult) Introvert Group Course or inside The Take Root Private Coaching Program.

Instagram: ⁠@byjenniferho⁠

LinkedIn: ⁠Jennifer Ho⁠

Website: ⁠byjenniferho.com⁠

View Details

In this episode:

  • Building a body of work if you're not currently signing client consistently
  • Including both long form and short form content in your body of work
  • The 4 types of content to include in your body of work + practical tips for how to do this

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

In this BONUS episode, you'll hear a replay of an interview that I did for the Daring Living Podcast, hosted by Shirley Huang.

In this episode, we talk about how to use your voice and presenting yourself in a powerful and authentic way.

"In this episode, Cheryl shares her expertise in helping entrepreneurs establish themselves as thought leaders. She guides us through the process of building a strong body of work that showcases our unique perspectives, generates demand for our offers, and allows us to create content and businesses we are truly proud of.

Whether it’s in the digital realm or the physical space, Cheryl unravels the secrets of effective thought leadership and how to present oneself authentically.

If you’re eager to enhance your personal brand, gain visibility, and make a lasting impact, this episode is a must-listen.

Tune in now and discover how to elevate your presence and leave your mark as a content creator and entrepreneur."

Shirley is a Certified Life Coach helping people become leaders in their life, while loving themselves and having fun along the way.

Instagram: @daringliving

Website: https://daringliving.com/

Podcast: The Daring Living Podcast

View Details

In this episode:

  • Sharing your story + practical tips for how to do this
  • Sharing your unique perspectives + practical tips for how to do this
  • Building your capacity to show up online regularly + practical tips for how to do this
  • Making invitations to work with you + practical tips for how to do this

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

In this episode:

  • The mistakes people make when evaluating how the past 6 months, quarter, or month has gone
  • Powerful questions to ask yourself to assess what you've created and who you've become so far in 2023
  • Practical tips on how to enter the second half of the year, ready to take committed & aligned actions
  • What do you want to be known for by the end of 2023?

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking to Cynthia Mazereeuw about building your dream life and business. We touched on:

✨ How Cynthia started building her dream life while navigating anxiety & depression and coming from poverty

✨ Cynthia's perspectives on the areas of a joyful, well-lived life

✨ How Cynthia is building her dream business, without subscribing to that "coach boxes" that often keep coaches & entrepreneurs stuck

Cynthia Mazereeuw is a life coach, traveller and podcaster. In her world, life is a beautiful cross-section of all the things you have experienced, what you value, the dreams and goals you have for yourself and the expression of your unique brain...and helping you bring those pieces together to form your dream life is her life's passion.

Cynthia uses a unique process centered around deep self-discovery to connect clients to their core beliefs and values, as well as discover the beauty of their particular brains, helping them view their own lives in a new way and ultimately empowering them to create lives of joy, success, and fulfillment on their own terms. Cynthia focuses on minimizing the cycles of overwhelm, despair, depression and anxiety, by working with you to build confidence, utilize your natural strengths, shift your mindset, and employ out-of-the-box thinking to reach your goals.

If you can dream it, you can have it! Inside Cynthia's coaching containers she will drill down your big thoughts and feelings into tangible, actionable steps - and then help you make the plan and take action to have it all.

Instagram: https://www.instagram.com/cyn_maz/

To work with Cynthia: https://cynmaz.com/coaching

Girl in World Podcast: https://open.spotify.com/show/4x6OFTpbANnqIblzpuCZJh

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In this episode:

  • What it means to become known for something (and examples)
  • Mistakes that keep entrepreneurs and coaches from becoming known for their work
  • 6 Actionable tips and insights to help you build your body of work, become known for your thought leadership, and become known for the work you do

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking to Nicole Kok about creating content and showing up online. We touched on:

✨ Nicole's thoughts on “Asian girl stereotypes” and how certain limiting beliefs or mindsets might influence someone’s content or the way they show up online

✨ Nicole's approach to creating content for different platforms, including Instagram, podcast, and YouTube

✨ And other practical tips and mindset shifts for aspiring content creators

Nicole is a content creator, entrepreneur, and coach. She has a mission to help women of colour show up confidently expressing themselves through their content online, creating a new stream of income. She is passionate about living a holistic lifestyle + wellness, building wealth, personal development, creating content, and inspiring people to lead better, more fulfilling lives.

YouTube: https://www.youtube.com/@itsnicolesyk

Instagram: https://www.instagram.com/itsnicolesyk

Podcast: https://podcasters.spotify.com/pod/show/nicole-kok4 (That Confident Asian Girl)

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Today, we are talking to Jennifer van Alstyne about growing your visibility and impact online. We touched on:

✨ Why professors and academics cannot rely on their universities and instead need to build their own online presence to grow their impact and get their research to more people (This applies to even those of us who aren't in academia)

✨ Jennifer's experience with going viral, how she navigated the hate comments from people who disagreed with her point of view, and Jennifer's thoughts on visibility

✨ And other practical tips and insights to help you build your online presence

Jennifer van Alstyne helps professors feel confident when sharing their research and teaching online. She empowers academics to build the online presence you deserve through her company The Academic Designer LLC. In her Online Presence Program, Jennifer works together with professors 1:1 to create a digital presence that works for them even when they’re sleeping. Jennifer van Alstyne is here to help you tell your research story through your bio, social media, and website.

Jennifer van Alstyne is a Peruvian-American poet. She lives in San Diego, California. Connect with her on social media @HigherEdPR.

Work website: https://theacademicdesigner.com

Website: https://jennifervanalstyne.com

Twitter: http://twitter.com/HigherEdPR

LinkedIn: https://www.linkedin.com/in/jennifervanalstyne/

YouTube: https://www.youtube.com/@higheredpr

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Today, we are talking to Kathryn Morrison about how to leverage visuals in your business. We touched on:

✨ How to use clothing and style as a way to express your brand

✨ Kathryn's definition of thought leadership and how to develop your own thought leadership

✨ Perspectives on how to navigate what people think of you when you're showing up online

✨ And fun conversations about Kathryn's zoom background

Kathryn is an ex-tech worker turned digital entrepreneur who explodes her corner of the internet with equal parts cosmic rainbows and super strategic business building guidance. People come to her to build businesses that are equal parts intuition and logic, structure and flow, creative and strategic. Think like if a yogi, Lady Gaga, and Warren Buffett had a baby. You can find her at www.kathrynmorrisoncoaching.com or on Instagram @kathrynmorrisoncoaching, or find her on her podcast "Ascension Through Entrepreneurship" on your favorite podcast platform.

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In this episode:

  • Comparisons with other coaches who are signing clients and now you feel behind
  • Why comparisons are so common and natural among coaches and entrepreneurs
  • 4 Tips on managing the negative emotions or thoughts that arise when you compare

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about the Cheryl Theory 2.0 framework

  • What to do: Making decisions on your bare minimum plan for your business
  • How to think: Managing your thoughts and emotions, and your entrepreneurial identity
  • Skill 1: Thought leadership and 7 questions to explore to start honing in on your thought leadership
  • Skill 2: Soft launching and what this could look like in terms of content for your business
  • Skill 3: Brand and where are external influences unknowingly influencing the way you show up

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/cheryltheorywebinar/

You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/cheryltheorywebinar/

P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :)

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

NEW FREE TRAINING: How to Become a Six Figure Thought Leader Without a PhD

Watch here https://cheryltheory.com/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • Do you really care about being an entrepreneur?
  • Sharpen certain business skills and learn to do them really, really well
  • You’re allowed to struggle, even if you’re full time in your business
  • It’s natural and very, very common to want to quit your business

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

View Details

For the full webinar experience, please watch the training with the slide deck at https://cheryltheory.lpages.co/webinar/

You can also access the PDF summary of the Q&A component of the live webinar at https://cheryltheory.lpages.co/webinar/

P.S. If you found value from this webinar, please take a photo or boomerang and share it on Instagram stories (and tag @cheryltheory!) :)

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • Developing an opinion and trusting your own voice, ideas, and perspectives
  • Learning from others without losing your own voice
  • Three practical tips to help inspire your creativity in your content & marketing

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • Examples of small daily lifestyle decisions and changes you could implement on to create your dream life, today (and some of my examples)
  • Evaluating your business and being willing to make decisions that are aligned with how you want to grow a business you're proud of (and some of my examples)

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • Examples of small daily lifestyle decisions and changes you could implement on to create your dream life, today (and some of my examples)
  • Evaluating your business and being willing to make decisions that are aligned with how you want to grow a business you're proud of (and some of my examples)

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • How your brand story will help you create your first 4, 5, and 6 figures (and beyond)
  • Examples of my own brand stories (and examples of my stories that are not my brand stories)
  • Tips for deciding what your own 6 figure brand story is

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we have one of our awesome clients Jennifer to share how she made back 2x the investment of our program in just 3 months (And we're still going!):

Some highlights from the conversation are:

  • What Jennifer's business looked like before and now, after we've worked together for 3+ months
  • How having a body of work in place helped Jennifer book more sales calls than ever
  • The biggest mindset shifts that helped Jennifer's business
  • Jennifer's "why" behind what she does as an entrepreneur

Jennifer van Alstyne helps professors feel confident when sharing their research and teaching online. She empowers academics to build the online presence you deserve through her company The Academic Designer LLC. In her Online Presence Program, Jennifer works together with professors 1:1 to create a digital presence that works for them even when they’re sleeping. Jennifer van Alstyne is here to help you tell your research story through your bio, social media, and website.

Jennifer van Alstyne is a Peruvian-American poet. She lives in San Diego, California. Connect with her on social media @HigherEdPR.

Work website: https://theacademicdesigner.com

Website: https://jennifervanalstyne.com

Twitter: http://twitter.com/HigherEdPR

LinkedIn: https://www.linkedin.com/in/jennifervanalstyne/

YouTube: https://www.youtube.com/@higheredpr

Instagram: http://instagram.com/HigherEdPR

Facebook: https://facebook.com/HigherEdPR


THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about:

  • Defining a "body of work"
  • Building your career as a thought leader
  • Tips for building your body of work if you've been posting consistently but you're still not seeing the results you want

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

BRAND NEW WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking to Kirsten Roldan about how email has changed her business, her life, and that of her clients. We touched on:

✨ Kirsten's journey from side hustler to building her business to 7 figures

✨ What email could look like in your business and lifestyle

✨ Email writing tips and how to get started with writing emails

✨ Unpacking some of Kirsten's signature concepts, such as "Templates don't change industries"

Kirsten is a Nuyorican, Million Dollar Operations + Email Expert. She created the only program that helps coaches and service providers make social media optional using email marketing, Million Dollar Email. She also created Million Dollar CEO, a mastermind for Coaches and Agency Owners that want to enroll their first or next 100-1,000 clients with a scalable offer, a genius team and powerful systems. You can find Kirsten via Instagram: https://www.instagram.com/kirstenroldan/

Or, sign up for her emails: https://kirstenroldan.com/spicy-sunday

You can also check out her signature program, Million Dollar Email: https://kirstenroldan.com/million-dollar-email

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In this episode, we'll be talking about:

  • Building a coaching business is paving an exceptional path away from the traditional
  • Exceptional careers take time to build, although results in your business can happen quickly
  • Keep it light and keep it moving in your business

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this episode, we'll be talking about how to build a coaching career that you're proud of. Specifically, we'll look at:

  • How to treat your business like a career, even if you're a side hustler
  • Being proud of your work = The new business strategy
  • Creating a career that both you AND your Asian parents are proud of

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, I want to share 3 different ways I signed a client last month in January 2023

  • Tips on how to make an offer to a past client
  • Sharing your brand story, but be specific and bold
  • Client renewals and tips to be a better coach

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/ 

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/ 

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Today, we are talking to Ruby Sparks (Ruby Lin) about how how to build a successful based on your definition of success. Specifically, we will zone in on:

✨ Why a lot of people build a business that isn’t “aligned” with them and end up quitting

✨ How to sniff out BS and tell when someone is actually confident in what they do

✨ What’s missing in the industry in terms of branding

✨ Ruby’s analysis of Cheryl’s brand archetypes

✨ Critical thinking and writing skills - How these skills tie into leadership and resonance

Ruby Lin, also known as Miss RubySparks is a multi-6-figure business & life coach who helps business owners get out of their own way so they can create success on their own terms. She teaches you how to critically think about your business so you can build a legacy you love.

You can work with Ruby through private 1:1 coaching or apply to be a part of the next cohort of the Energetic Signature Mastermind.

You can find Ruby via Instagram: https://www.instagram.com/rubysparks.co/

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Today, we are talking to Jennifer Ho about how she's creating her own dream life as an introvert

Some highlights from the conversation are:

  • Creating your own dream life as an introvert
  • Stop trying to fake it and squeezing yourself into an extroverted box
  • Tips for content creation and business, specifically for introverts
  • Feeling left out as an introverted business owner and how to make friends online
  • And more energy management and travel tips!

Jennifer is an introvert who’s tired of pretending to be extroverted. That’s why as a life coach, she helps introverts stop that and start sharing and communicating in their own style, be seen and heard for who they are, and be respected for their honest ideas, thoughts, and opinions. All of that is built through skills and projects that allow introverts to Take Root back into their natural personalities. From there, introverts can establish and confidently communicate the boundaries we need to lead life in a way that works for us, not for others.

You can find Jennifer via the following:

Life Coaching for Introverts: https://byjenniferho.com/coaching

Instagram: @byjenniferho

Website: https://byjenniferho.com/

The Introvert Community: https://lu.ma/byjenniferho

Self-Coaching Workshop: https://byjenniferho.com/visit-my-brain

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Today, we are going to discuss how to be consistent in your business, even when you don’t feel like it. Specifically, we’ll talk about:

  • Creating a simple, doable plan that you can actually commit to
  • Consistency is what drives 5 figure soft launches
  • The small, daily soft launching decisions, actions, and thoughts

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are going to unpack what to do on a weekly basis as a side hustler who's building your business. Specifically, we'll look at:

  • How my "4.0 GPA student mindset" affected my business, especially in the earlier stages
  • What it means to think like a scientist in your business and how that helps you create results
  • What it means to think like an artist in your business and how that helps you create results

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are going to unpack what to do on a weekly basis as a side hustler who's building your business. Specifically, we'll look at:

  • The four core areas to focus on in your business and what it looks like on a week to week basis
  • Focusing on doing the bare minimum really, really well
  • A sample weekly schedule (and the hourly breakdown) that worked for me and my clients

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are answering a personal, non-business Q&A.

I am specifically answering the following questions (collected from my Instagram stories):

  • Are you worried about not making enough money as your classmates?
  • How do you deal with the fear of being behind in life (ex: slow business growth, not being married yet, haven’t bought a house yet, etc)
  • What are your 2023 goals?
  • Where do you see yourself and your business in 5 years?
  • How tall are you?
  • How do you manage stress? How do you manage your emotions and thoughts?
  • How does it feel to go from long distance to finally being together with the husband?
  • How did you know your husband was the one? Lessons from exes?

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking to Dielle Charon about her journey from being a side hustler to now running a 7 figure coaching business as well as Dielle's experience coaching me from my side hustler days to now as a full-time entrepreneur.

Some highlights from the conversation are:

  • What it means to "stop treating your business like a hobby and start treating it like a business"
  • How to NOT let your 9-5 job drain you and your energy to work on your business
  • Several tips specifically tailored for side hustlers
  • And what it's like to coach me!

Dielle Charon is a 7-figure sales coach who helps women of color coaches multiply their sales and experience freedom. She helps them create wildly successful online coaching businesses without the stress or overwhelm.

She's also the host of Black, Banked, and Booked Out Podcast, a sales and money mindset podcast for online coaches. Dielle went from a struggling social worker living paycheck to paycheck, to building a multiple 6-figure coaching business with a 9 to 5.

You can find Dielle via the following:

Instagram: @diellecharon

Website: https://diellecharon.com/

Free Training: https://diellecharon.com/free-training

Podcast: Black, Banked, and Booked Out

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Today, we are going deep on my 3 best content tips to help you pave way for your 6 figure business & brand. Specifically, we'll expand on:

  • Speaking to your warmest ideal clients (rather than creating general content for your colder leads)
  • Knowing your communication and content strengths, and literally using them
  • Offering perspectives from your own lived experiences or from outside of the coaching industry

THE PODCAST CLUB

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a week)

For details and to join https://cheryltheory.lpages.co/podcast/

We start on January 1, 2023

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about how podcasting can help you sign more clients. Specifically, we'll look at:

  • How a podcast lets you showcase your unique thought leadership
  • How a podcast lets you soft launch your offers
  • What if you feel like you have a small audience, and how a podcast solves that
  • What if you feel like you don't have enough experience, and how a podcast solves that

THE PODCAST CLUB

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a week)

For details and to join https://cheryltheory.lpages.co/podcast/

We start on January 1, 2023

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are answering a travel-related Q&A, inspired by my recent travels to LA and Vancouver, followed by some of my biggest insights from the trip.

We are specifically answering the following questions:

  • How do you still work when you’re tired from travels?
  • How do you work and create content while traveling and living your life?
  • How do you manage client expectations and also let clients understand that you’re taking a break?
  • Favorite experiences from this trip?
  • Do you work on the plane?
  • How to manage mind drama when travel delays happen
  • What’s it like to navigate different time zones while traveling?
  • How do you decide when to take breaks or how long to take breaks?

THE PODCAST CLUB

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a week)

For details and to join https://cheryltheory.lpages.co/podcast/

We start on January 1, 2023

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about my plan for 2023. Specifically, we will talk about:

  • How long form content will play a role in my business in 2023
  • How short form content will play a role in my business in 2023
  • Nice to do's that I would LOVE to add into my business
  • My plan for repurposing content

THE PODCAST CLUB

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a week)

For details and to join https://cheryltheory.lpages.co/podcast/

We start on January 1, 2023

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about how to plan for 2023:

  • Deciding on your goals for 2023 and the specific skills you want to practice honing in on
  • Deciding on your action plan and belief plan to make progress on your goals
  • Creating helpful timelines for your goals

THE PODCAST CLUB

A 5-month group program for coaches, service-based entrepreneurs, or personal brands who want to hone in on their unique thought leadership and create a budding 6-figure brand and business via podcasting (on 2-4 hours a week)

For details and to join https://cheryltheory.lpages.co/podcast/

We start on January 1, 2023

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking to Angela Han about what it's like to coach my brain LOL!

Some highlights from the conversation are:

  • What it means to be a "coachable" client and other thoughts about the coach-client relationship
  • Screw the "boxes", both in business, life, and career
  • How to attract your ideal clients
  • And other nuggets and tips on content and marketing!

Angela is a lawyer and a life coach. She helps lawyers get results by transforming blindspots into strengths. She is also the host of the Fit to Practice podcast, where she interviews lawyers on what it means to be fit to practice.

You can find Angela on LinkedIn: https://www.linkedin.com/in/itsangelahan/

You can also check out her podcast "Fit to Practice"


THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this two-part series, I'll be diving deeper into my journey from being a burnt-out side hustler to now building a multiple 6 figure coaching business.

On this episode, I'll share the three biggest lessons or "shifts" in my journey that helped me create noticeable results such as my first two 10k months or our first 6 figure year in 2021.

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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In this two-part series, I'll be diving deeper into my journey from being a burnt-out side hustler to now building a multiple 6 figure coaching business.

On this episode, I'll share the three challenges or "mistakes" in my journey that held me back a lot in hopes that we can all learn from my experiences. Specifically, we'll touch on:

  • Overworking, burnout, and quitting my business
  • Spending way too much time creeping on other business coaches
  • And letting FOMO get in the way of practicing certain skills in my business

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about how to sell an offer that is in demand and that clients genuinely want to invest in, and some practical tips for you to implement as well. We will specifically talk about:

  • Selling THAT offer that clients are aware that they need and want
  • Selling THAT offer that is unique and different
  • Selling THAT offer that has a strong reputation and brand awareness in the industry

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about how to become a coach who clients genuinely are excited to work with. We will specifically talk about:

  • Becoming THAT coach who is proud of their offer and who deeply cares about helping their people
  • Becoming THAT coach who knows how to coach and help clients create results
  • Becoming THAT coach who is so clear and convicted about their message and what their values are

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

EMAIL NEWSLETTER: https://cheryltheory.lpages.co/email/

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Today, we are talking about what to do if you've been in a "client drought" AKA you haven't signed a client for several months or longer. We will specifically talk about:

  • What decision do you need to make right now
  • How are you currently showing up to talk about your offer
  • Making offers
  • Whether you’re exercising agency over your experience as an entrepreneur and taking control in your own business

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM:

Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

INSTAGRAM: @cheryltheory

LINKEDIN: Cheryl Lau

WEBSITE: www.cheryltheory.com

View Details

THE SIDE HUSTLE CLUB HYBRID 1:1 + COMMUNITY PROGRAM: Sign Clients by Becoming Known for Your Unique Thought Leadership, Soft Launching, & Doing it on Top of a Full-Time Job

For details and to apply https://cheryltheory.com/program/

View Details

Today, we have one of our awesome clients Kim to share how she signed her first 14 high-ticket coaching clients since we started working together!

Some highlights from the conversation are:

  • How Kim's brand and content have changed in the past 6 months and now it's a much more genuine reflection of who she is
  • How Kim recently landed an opportunity to guest on Dr Phil as a panelist/speaker via her TikTok content
  • Why Kim decided to work with Cheryl and how that has helped Kim as a side hustler
  • And get a behind-the-scenes look into the dynamic between Cheryl and her clients!

You can find Kim on Instagram at @the.millennial.cpa or check our her website https://www.themillennialcpa.net/11-coaching to learn more about her 1:1 coaching program


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

ABOUT CHERYL: I help side hustlers and entrepreneurs sign clients for your business by standing out via your unique thought leadership and doing the bare minimum in your business really, really well so you can make time for the other areas of your life that matter most to you ✨✨✨

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

A replay of our event from October 8, 2022 where we celebrated stories of “quitting” and making courageous decisions based on your values, going against norms and expectations, and ultimately creating your own dream life.

Speakers:

Jennifer: https://www.instagram.com/byjenniferho/

Carey: https://www.instagram.com/happycarey_befit/

Brittany: https://www.instagram.com/brttnytrnh/

Cheryl: https://www.instagram.com/cheryltheory/

Note: Only the replay of the speakers' portions is shared publicly. The Q&A and sharing from the audience were not recorded

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Today, I will be sharing how I've quit in my business before

Some highlights from the conversation are:

  • Quitting "posting consistently" and other arbitrary standards set by other business coaches and marketers
  • Quitting traditional launch culture and doing soft launching instead
  • Quitting the business altogether and taking breaks depending on the season of life you're in

QUIT PARTY 2022: https://cheryltheory.lpages.co/quit2022/

To celebrate stories of “quitting” and making courageous decisions based on your values, going against norms and expectations, and ultimately creating your own dream life


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, I will be sharing how I've been managing mental health and life challenges on top of building a business.

Some highlights from the conversation are:

  • How my mental health was at an all-time low between March to August 2022, and how I struggled to show up in both my life and business this year
  • The key lessons I've learned that got me out of several months of "client droughts" and started signing clients again
  • My current views on how we can continue to grow our businesses even if we feel might have low mental health days or experience difficult life changes, transitions, etc

P.S. This is a topic and conversation that means a lot to me, so I want to extend a heartfelt thank you for choosing to tune into this specific episode. I hope it helps whoever needs it :)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, we are going to talk about my top 3 takeaways from 3 years of side hustling before going into the business as my full-time career.

Some highlights from the conversation are:

  • Time management as a side hustler and some tips of planning what to do in your business
  • Becoming known for your unique leadership and why this matters for not just sales or marketing, but also your own sense of confidence and belief in your work
  • Don’t lower your standards or expectations of yourself just because you're a side hustler and you feel like you have less time compared to those are full-time in their business

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, we are going to talk about building a business even if you feel average.

Some highlights from the conversation are:

  • Why do feeling average and comparisons with other coaches creep up in your business and how can they hinder how you take action for your coaching business
  • Understanding what are YOUR reasons for building your business and setting your own definitions of what an entrepreneur is, and letting THAT drive your business results
  • What I believe is necessary for creating a successful, profitable, and impactful businesses

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, we are talking to Makenzie Conklin to talk about the reality of being an entrepreneur who might feel like a hot mess sometimes... But still confidently shows up and creates wealth through your business.

Some highlights from the conversation are:

  • Practical tips for creating an income-generating business even if you feel like you don't have it all together sometimes
  • The importance of strengthening your sense of confidence and self-worth and how that plays into your business, marketing, and emotional & financial wealth
  • And other conversations about marketing, lifestyle, and travel!

You can find Makenzie on Instagram at @makenzieco to learn more about her work and coaching programs

You can also check out her brand new podcast: Bank on Her! (Spotify | iTunes)


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

ABOUT CHERYL: I help side hustlers and entrepreneurs sign clients for your business by standing out via your unique thought leadership and doing the bare minimum in your business really, really well so you can make time for the other areas of your life that matter most to you ✨✨✨

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, we are talking to Jeremy Tan to chat more about some topics that we don't usually touch on in this show!

Some highlights from the conversation are:

  • An introduction into modalities and tools (ex: Psychological astrology, parts work, etc) and how they could help with raising self-awareness and adding context to certain behaviors in our business
  • How Jeremy uses such tools to help his clients in both their business and personal healing journey
  • And watch how Jeremy unpacks one of my own past behavioral patterns that has unknowingly seeped into my business (especially during the early years), how it held me back for a while, and how working through it has transformed my business results!

Note: Some parts of the conversation are pretty deep but there's also some super chaotic AF moments (especially near the end) LOL enjoy!

You can find Jeremy on Instagram at @sacred_saturn or https://sacredsaturn.com/ to learn more about his work and current offers


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

ABOUT CHERYL: I help side hustlers and entrepreneurs sign clients for your business by standing out via your unique thought leadership and doing the bare minimum in your business really, really well so you can make time for the other areas of your life that matter most to you ✨✨✨

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, we are going to talk about how to keep going in your business even if you feel like your life is a hot mess

Some highlights from the conversation are:

  • Continuing to create results in your business and taking care of your personal life needs are NOT mutually exclusive
  • Being open to adjusting the execution of your plan or letting go of the need to do things "right"... In order to actually keep showing up and getting things done
  • How to know when it might be necessary to ACTUALLY take steps back in your business for the sake of your business in the long-term

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, we are going to talk about your business from the lens of a passion project GASP

Some highlights from the conversation are:

  • What entrepreneurs and business owners can learn from passion projects
  • Factoring in the ups and downs of your personal life while building your business (And how different seasons of your life & business might require different things from you)
  • Tips for staying in the "game" for the long haul (instead of being another entrepreneur who quits their business after one year because they weren't seeing results )

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, we have one of our awesome clients Clara to give a behind-the-scenes into her journey from being unfulfilled in her law career to now being a full-time coach

Some highlights from the conversation are:

  • What the decision-making process looked like (and all the mind drama that came up)
  • Some insights on how Clara signed 9 clients in her first month of being a full-time entrepreneur
  • Why Clara decided to work with Cheryl in 2021 and how that helped Clara develop the skills and mindset tools she needed to make the big pivot in 2022
  • And other chaotic AF moments from this live, in-person podcast recording LOL

You can find Clara on Instagram at @shredthatcheese to learn more about her 1:1 coaching program


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

ABOUT CHERYL: I help side hustlers and entrepreneurs sign clients for your business by standing out via your unique thought leadership and doing the bare minimum in your business really, really well so you can make time for the other areas of your life that matter most to you ✨✨✨

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, let's talk about how to create your first 5k or 10k month, even if you're a side hustler.

Specifically, we'll look at:

  • The four most common scenarios that coaches at this stage of their business will struggle with
  • How to work through these scenarios
  • Practical tips and mindset shifts to consider if you're in any of these scenarios yourself

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, let's talk about how to sign your first 1:1 client for your coaching program that is priced between 1k-3k.

Specifically, we'll look at:

  • The three most common scenarios that coaches at this stage of their business will struggle with
  • How to work through these scenarios
  • Practical tips and mindset shifts to consider if you're in any of these scenarios yourself

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, let's talk about how your business can help you create your dream life.

Specifically, we'll look at:

  • Three specific examples from myself and our awesome clients where we created our dream life
  • What is required to create your dream business and life
  • Three things to consider as you move forward in creating your dream business and dream life

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, I want to dedicate this episode to my amazing parents and share how they've directly or indirectly helped me become a better business owner, despite neither of them being an entrepreneur themselves.

Specifically, we'll look at:

  • Specific characteristics I've observed from my parents which have helped me become a better entrepreneur
  • How I have integrated these lessons and observations into my own business
  • Some of the core values I operate from both in life and in busniess

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, I want to talk about how for many of us, we might think that our content is too basic, beginner, or generic. Or maybe you think it doesn't sound clear enough. Or maybe you don't like how you look in the post. And so on.

In a nutshell, we often have thoughts or judgments about our own work.

And these are definitely thoughts I've had to work through and these are things I've coached clients on as well. So let's talk about it.

Specifically, we'll look at:

  • Some recent reflections when I look back on my Instagram stories from 2019
  • What you can do to create better content
  • Posting the post (even if you think it's meh) versus waiting a bit longer to edit and improve it

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

In this BONUS episode, you'll hear a replay of an IG live we did with @rubysparks.co as we talk about:

✨ Some recent trends we’ve observed in the online coaching industry

✨ Why we see many people pivot into business coaching and then leave

✨ How unmanaged or misguided expectations about creating a business can make your entrepreneurship journey a lot harder than it needs to be

And so much more!

P.S. Ruby does a weekly series called "Ruby Rants" on Instagram, hence the title of this episode :)

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Today, I want to share some of the things that are quite common among business coaches...

But I don't necessarily agree with those things and hence I've had to reevaluate what I honestly believe in and make changes accordingly to my own marketing and how I operate in my business.

Specifically, we'll look at:

  • The idea that we can expect to see XXX income results by YYY timeline (and that this is apparently a norm)
  • How business coaches tend to put money and metrics on a pedestal within their marketing
  • The illusion that life is going to be perfect and way better after you scale your business to certain milestones

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

In this BONUS episode, you'll hear a replay of an IG live we did with one of our awesome clients @ayeshanoelle, where we talked about what it’s like inside our coaching program ✨✨✨

We touched on topics such as:

👀 Why did you decide to join the program in the first place?

👀 What was most surprising about working with Cheryl?

👀 How has our coaching supported you and your business in the past 2+ months? (We officially started the Group Program in March 2022)

And more!

Where to find Ayesha: Instagram | Website

Enjoy :)

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, let's talk about the thought of not feeling [adjective] enough to create a successful business online (Ex: Not pretty enough, not unique enough, not successful enough, etc)

Specifically, we'll look at:

  • My own experiences with these types of feelings and how that led me to try to look and sound like everyone else on Instagram at the beginning of my business
  • How I worked through this and * actually * started seeing bigger traction in my business
  • And a story about me as a competitive chess player as a kid (I promise it's relevant to the conversation LOL)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

View Details

Today, let's talk about growing your online coaching business by doing the bare minimum number of things in your business really, really well.

Specifically, we'll look at:

  • How I'm structuring the brand new curriculum for our private clients to help them sign clients and grow their business by do the bare minimum really, really well
  • How this approach to business has helped me and our awesome clients sign clients, stand out in their industry, and feel genuinely happier in their day to day life
  • Turn up the quality, energy, and impact of your content, marketing, messaging, brand, and selling so you can turn down the amount of time spent working on your business

Edit: In the episode, I mentioned the date "Friday May 15 2022" - Only to realize afterwards that I meant to say "Friday May 13 2022" OOPS :)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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In the second of a 2-part series, we are talking to a number of amazing 6+ figure coaches & entrepreneurs on how mindset has played a role in their business success.

We will be asking them the following questions:

  • How would you describe or explain what it means to “work on your mindset”?

  • What was the most helpful mindset shift for you BEFORE you hit your first 6 figures in your coaching business? What do you think held you back the most during that phase?

  • And what about now, AFTER you crossed 6 figures? What thought are you working on the most right now?

In this episode, we are talking to:

KENZIE (Confidence Coach): @makenzieco on Instagram

LATRICE (Career Coach): LaTrice Huff on LinkedIn

CHERYL (Side Hustle Coach): @cheryltheory on Instagram

If you found value from this episode, please share it on social media and tag us! Enjoy :)

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In the first of a 2-part series, we are talking to a number of amazing 6+ figure coaches & entrepreneurs on how mindset has played a role in their business success.

We will be asking them the following questions:

  • How would you describe or explain what it means to “work on your mindset”?

  • What was the most helpful mindset shift for you BEFORE you hit your first 6 figures in your coaching business? What do you think held you back the most during that phase?

  • And what about now, AFTER you crossed 6 figures? What thought are you working on the most right now?

In this episode, we are talking to:

MARIELA (Leadership & Business Coach): @mariela.delamora on Instagram

LIZ (Identity & Business Coach): @lifewithhliz on Instagram

JILL (Imposter Syndrome & Business Coach): @yourcoachjill on Instagram

If you found value from this episode, please share it on social media and tag us! Enjoy :)

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Today, let's talk about experiencing slumps (or maybe even burnout) in your business.

Specifically, we'll look at:

  • My most recent experience with nearing burnout
  • Why I decided to slow down my business on the front-facing side for a few months
  • How this period of "down time" and rest helped me on a personal level
  • And why I know we're now ready to speed the hell up for the rest of 2022 :)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, I'll be sharing some pretty big updates happening in my business.

Specifically, we'll look at:

  • Why I decided to go full-time into my coaching business
  • Why this decision felt difficult
  • The importance of identity and trusting your decisions

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: For details and to apply https://cheryltheory.com/program/

Cheryl Lau is a Side Hustle Coach who helps you sign clients for your coaching business by becoming known for your unique thought leadership and building your business on part-time hours so you can make time for the other areas of your life that matter most to you.

Instagram: @cheryltheory

LinkedIn: Cheryl Lau

Website: www.cheryltheory.com

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Today, we'll be taking a look at a few of the key business + life lessons I've learned from planning a wedding in 4 months.

Specifically, we'll look at:

  • It is okay if you want to do things differently
  • Always have a firm understanding of who you are and what are your own priorities (so you don't let the noise influence your decisions)
  • It is okay if people have their own thoughts and opinions (We all have different value systems)
  • You are very, very capable of problem-solving and finding alternative options

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: If you're ready to hone in on your unique thought leadership to stand out in your niche, master soft-launching to sign clients for your coaching business, and build your business on part-time hours (so you can make them for family, career, travel, etc)... Come join us inside the 1:1 Program!

Our clients have created their first 5k or 10k+ USD months (INCOME), provided massive value via their coaching & message (IMPACT), and are always working on their IDENTITY as an entrepreneur! Super super fun.

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be looking back at my first three years in business, and this will be a 2-part series.

Specifically, we'll look at:

  • What got us to where we are today and lessons learned (What worked)
  • What we will focus on moving forward to take the business to the next level (What's next)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: If you're ready to hone in on your unique thought leadership to stand out in your niche, master soft-launching to sign clients for your coaching business, and build your business on part-time hours (so you can make them for family, career, travel, etc)... Come join us inside the 1:1 Program!

Our clients have created their first 5k or 10k+ USD months (INCOME), provided massive value via their coaching & message (IMPACT), and are always working on their IDENTITY as an entrepreneur! Super super fun.

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be looking back at my first three years in business, and this will be a 2-part series.

Specifically, we'll look at:

  • What got us to where we are today and lessons learned (What worked)
  • What we will focus on moving forward to take the business to the next level (What's next)

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

GROUP PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about some tips for starting or growing your own podcast in 2022.

Specifically, we'll look at:

  • Tips for your workflow when it comes to creating your podcast episodes
  • Tips for your podcast content strategy
  • The specific tech or software I use to create our show

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

GROUP PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

As of the date of this episode release date, we only have 3/10 spots left before we kick off the Group Program in March 2022.

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about your Money-Making Theory.

Specifically, we'll look at:

  • What the heck is this Money-Making Theory!? (The core components of this strategy)
  • Why this is going to be a game-changer in your business
  • Why I believe this is going to be the new way of building brand awareness and creating demand for your offers
  • How the Money-Making Theory is going to play a role in my business moving forward

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

GROUP PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

As of the date of this episode release date, we only have 3/10 spots left before we kick off the Group Program in March 2022.

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about my first two months of being "full time" in the business.

Specifically, we'll look at:

  • The 4 major lessons I learned from being a "full time entrepreneur" (but still building my business on part time hours)
  • How we created nearly 30k USD in sales in two months
  • How these lessons will influence my business and life decisions moving forward

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

GROUP PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

As of the date of this episode release date, we only have 3/10 spots left before we kick off the Group Program in March 2022.

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have one of my clients, Betty Xie, to share how she developed her unique thought leadership and is now making waves as a career coach for creatives.

Betty is a filmmaker and a coach for creatives. She supports creatives to grow their career, practice, and income without the pressure or stress to meet other people’s expectations.

Some highlights from the conversation are:

  • What is thought leadership and how Betty is becoming known for her work and the unique value she brings to the coaching space (and creative industry)
  • Wearing different hats and making time for multiple areas of life on top of building a coaching business
  • Making money happily... Even if you feel that you're mediocre in your craft
  • And other creative metaphors and analogies ;)

You can find Betty on Instagram at @bettyxcoach to learn more about her 1:1 coaching program, or you can visit her website https://www.xiebetty.com/coaching


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about creating your own dream life, even if this is different from your parents' expectations.

Specifically, we'll look at:

  • What it means to create your own dream life, not your parents' dream (and my story + experiences)
  • Why having different career and life goals from your parents does NOT mean you're ungrateful, lazy, etc
  • What to do if you do decide to go a different route from what others expect of you

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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In this BONUS episode, you'll hear a replay of an IG live I did with Abigail Chin.

Here, we talked about navigating parental expectations, making pivots in career + life + business, our 2022 plans & "word of the year", and more!

Abigail Chin is an entrepreneur who focuses on digital creation and online education. She quit her 9-5 as a commercial interior designer to start her own business in the hopes of upleveling the entire creative industry. Abigail specializes in brand identity and uses her framework to help her clients to discover, express, and influence through content creation. It is Abigail's mission to help as many entrepreneurs to stand out, get recognized, and ultimately live a flexible lifestyle.

You can find her on Instagram at @abigailchin.co

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Today, we have one of my clients, Jennifer Ho, to share how she developed her unique thought leadership and is now making waves as a life coach for introverts.

Jennifer guides introverts to be confident and charismatic leaders of their lives. She specializes in helping them navigate difficult situations, make decisions that feel good, and speak up for what matters most to them. All of this in the most introverted way possible - because that's how they’re meant to be.

Some highlights from the conversation are:

  • How Jennifer's own lived experiences as an introvert led her to become a life coach for fellow introverts
  • What is thought leadership and how Jennifer is becoming known for her work and the unique value she brings to the coaching space
  • How she coached clients create and attract professional or business opportunities, even if they once felt that being an introvert was a disadvantage
  • And other fun plant metaphors and analogies!

You can find Jennifer on Instagram at @byjenniferho to learn more about her 1:1 coaching program, or you can visit her website https://byjenniferho.com/

Jennifer's "Visit My Brain Self-coaching Workshop" which is a glimpse into her brain, is a free event happening on January 22, 2022 - To join, you can DM Jennifer on Instagram (The replay will be available for anyone who missed the live event)


FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be looking at how we created nearly $104k in 2021.

Specifically, we'll look at:

  • The 2 core offers that created $100k in 2021 + the key takeaways in terms of selling these offers
  • The content that helped to create these results + the key takeaways in terms of content
  • Managing our thoughts and expectations so we can start operating from the energy that will help us create amazingness in 2022

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about reflecting on your business and life in 2021, and also setting business goals for 2022.

Specifically, we'll look at:

  • The key questions I ask myself when reflecting on my 2021, and using this to make informed decisions on what my goals are for 2022
  • Creating goals that do not overwhelm you or stress you out… Before 2022 even starts
  • Releasing expectations and operating from the energy that will help you actually create incredible results in 2022

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about how to work on your messaging so that it's clear and resonates with your people.

Specifically, we'll look at:

  • The pivots and shifts in my own messaging throughout 2021
  • Why I chose to leverage each iteration of my messaging in my business and brand
  • How to make sure your own messaging is clear and resonates with your ideal clients

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about some honest thoughts I'm having about my business.

Specifically, we'll look at:

  • Personal life + business updates
  • How my business has allowed me to go see my family and boyfriend who I have not seen for nearly two years
  • How my business got to where it is today, and the limiting beliefs I had to navigate during the past few years

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about what you can consider doing and thinking to grow your coaching business in 2022.

Specifically, we'll look at:

  • The Cheryl Theory Framework, which is my own approach to building a 6 figure coaching business by doing the bare minimum number of things, but doing each thing really, really well
  • The different areas of your business to consider focusing on, and much time I'd suggest allocating for each part
  • What I'm currently doing in my own business and what a typical weekly schedule looks like for me

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Shirley Huang to talk about some of the biggest mindset blocks that coaches and entrepreneurs face when building a business.

Shirley is a life coach who calms people's anxiety/ fear so they can expand to the next level in their life, relationships, career/ business. She helps high achievers lead their life and craft their life path their own way. She is the host of Daring Living Podcast and runs a life coaching business called Daring Living.

Some highlights from the conversation are:

  • Why mindset work is relevant and necessary for entrepreneurs (And what it really looks like)
  • What is hustle mentality, how does that affects entrepreneurs, and how to become aware of it
  • Examining what consistency means as a content creator and how to be consistent in your business
  • And other practice tips & mindset shifts

You can find Shirley on Instagram at @daringliving

You can also check out Shirley's life coaching program here: https://daringliving.com/coaching/

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Today, we'll be talking about those times when it feels really hard to show up consistently for your business.

Specifically, we'll look at:

  • Putting yourself out there, especially if you identify as a shy, quiet, or introverted person (and what to do and think)
  • Showing up when you don't feel inspired or motivated to create content (and what to do and think)
  • How I stay motivated and why I continue creating content, even when I'm tired or lacking confidence or inspiration

FREE WEBINAR: https://cheryltheory.lpages.co/webinar

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Ryan Spence to talk about how he went from corporate lawyer to #BigLawDropout and is now creating a LIT life as an entrepreneur.

Ryan Spence is a Life Coach, Certified High-Performance Coach™️ & Yoga Teacher who helps lawyers & corporate professionals gain greater clarity, confidence, and courage in their lives and careers.

A Christmas holiday in Bali was the trigger that sent Ryan on a personal development quest that ultimately took him from BigLaw lawyer to BigLaw dropout. Driven by his own experience of corporate life, Ryan’s mission is to encourage and inspire his clients to raise their ambition, take action to push beyond fear, and embrace the unknown so that they can move from a life of lethargy to a life that’s Lit! 🔥

Some highlights from the conversation are:

  • The reason Ryan left his fancy corporate job as a BigLaw lawyer, and chose to create a new path as a coach
  • Challenges that he faced while making this transition
  • Ryan's signature framework to help you go from lethargy to a life that's LIT
  • And other practice tips & mindset shifts

You can find Ryan on Instagram at @iam_ryanspence or https://www.iamryanspence.com/

You can also check out this free Confidence Journal from Ryan: https://www.iamryanspence.com/confidence-journal

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Today, we'll be looking at how to finish 2021 STRONG and start 2022 on the right foot.

Specifically, we'll look at:

  • The relevance of both acknowledging your growth thus far in 2021 AND how to go "all in" in the remainder of the year
  • Recognizing how the past version of you would be so proud of who you've become today
  • The "I Got Nothing To Lose" Energy and how this can change your entire business

FREE WEBINAR + ZOOM PARTY: https://cheryltheory.lpages.co/webinar/

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Dr. Ramon Goings with us to talk about how he has built a thriving business on top of his academic career, being a father, and so much more.

Dr. Ramon Goings is an award-winning researcher and founder of The Done Dissertation, a dissertation consulting firm that helps doctoral students and doctoral programs break down the dissertation process into manageable pieces so that doctoral students can finish their dissertations in one year (or less).

As an assistant professor in the Language, Literacy, & Culture doctoral program at the University of Maryland, Baltimore County and is the author of over 60 publications. Additionally, he has had the opportunity to help over 100 doctoral students navigate the dissertation process and support their journeys to become college professors, K-12/higher education administrators, and consultants. Some highlights from the conversation are:

  • Why it's important and relevant for academics to have a side hustle business (even on top of their professional career or personal life)
  • How to deal with criticism and skepticism from colleagues, as well as "anti-side hustle" trolls on Twitter
  • Misconceptions about side hustlers, and how it's actually more simple and manageable than you might think

You can find Dr. Goings on Instagram at @donedisscoach or on LinkedIn

Visit www.14secretsbook.com to grab a copy of 14 Secrets to a Done Dissertation: A Guide to Navigating the Dissertation Process and Finishing in Record Time

And finally: Too learn more about the Done Dissertation Velocity Group Coaching Program, you can visit www.velocitydissertation.com

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Today, we'll be discussing the topic of excelling in multiple careers, which could look like your business, your 9-5, or anything else in between that is a major responsibility in your life.

Specifically, we'll look at:

  • "The Cheryl Theory" + the three core elements of the Theory
  • The importance of quality (not quantity) and mastering a few key areas of strategies in your business
  • Being a high achiever who excels by doing the bare minimum

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be looking at the behind-the-scenes of my most recent launch of the Group Program and filled up 6/6 spots, even though I was on "business vacation" for two weeks.

Specifically, we'll look at:

  • How we created a 15k USD launch simply from soft launching
  • The strategy and mindset behind the success of this launch
  • Interesting business lessons I learned while I was on my vacation

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about what it means to create "consistent income" in your business. This was inspired by how many coaches who are aiming for a 100k year will often strive for "100k / 12 months = 8.33k per month".

Specifically, we'll look at:

  • My thoughts on the common dialogue (typically among business coaches) about NOT expecting consistent income because this isn’t a 9-5 job
  • What consistent results look like in my business
  • What I think will actually help you create consistent results in your business

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about three insecurities I navigated during my business journey.

Specifically, we'll look at:

  • My thoughts about my appearance and being overweight during the early parts of my business journey
  • My thoughts about being based in Asia, even though the coaching industry is arguably very western-centric, and how this has shaped some of my business decisions
  • My thoughts about being a business coach and how business coaching has a bit of a negative reputation

1:1 PROGRAM NOW OPEN: This program is for coaches and service-based entrepreneurs who want to sign consistent clients in their business (even on top of a 9-5) and build their business in a way that does NOT feel like a second full-time job. This is ideal for you if you've been trying to grow your business for months and maybe you've invested in other programs before, but you still aren't seeing the results you want (ex: high-ticket clients, 5k-10k months, more time freedom etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs create a business that makes 5-10k months and still excel in your career and make time for what matters most to you in life. Cheryl is also a full-time PhD student by day.

You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about whether starting a group coaching program is the right move for your business.

Specifically, we'll look at:

  • Why I wish I didn't try to launch a group program so early in my business, and what I wish I did before I tried to launch my first group program
  • The structure and logistics of running a group coaching program and how to be the best coach in a group setting
  • What to consider if you're ready to start your own group coaching program

GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have one of my clients, Crystal Gao, to share with us how she made back 2x her investment of our 1:1 Program.

Crystal is a dietitian, nutrition & mindset coach. She’s passionate about helping Asian women break free from the yoyo-dieting cycle, heal their relationships with food and their body, feel truly confident inside out and achieve their health goals in a sustainable way.

Some highlights from the conversation are:

  • How Crystal went from not charging high-ticket for her program to signing her first 5 high-ticket clients and making back 2x her investment
  • What mindset shifts and strategies contributed most to Crystal's wins inside our 1:1 Program
  • How working with a coach and doing self-coaching & thought work has changed her business

You can find Crystal on Instagram at @asian.diet.freedom

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be answering ten questions you had about my journey to my first 100k USD in business.

Specifically, the questions that were asked include:

  • Now that you've made your first 100k, what would you have done differently to get to it quicker?
  • Were there times when you had so much on your plate that you seriously considered giving up?
  • What are the key differences between starting out with no clients, slowly building your business, and now?
  • What helped you transform your belief when you first started coaching consistently?
  • Who did you have to become to reach that 100k mark? What identities did you have to let go of?
  • How many coaches or mentors did you work with?
  • Did you take any digital courses to establish your business? Any recommendations?
  • What is your take on being happy about business milestones versus finding happiness in the journey?
  • What struggles did you overcome on this journey?
  • Did you focus exclusively on promoting your business online?

GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Brittany Trinh with us to talk about how she created the brand new www.cheryltheory.com

Brittany is a WordPress web designer for visionary scientists and academic entrepreneurs. She designs websites that highlight their work, skills, and services so they can create an even BIGGER impact in their field. She is currently a PhD student in chemistry at the University of Wisconsin-Madison.

Some highlights from the conversation are:

  • The behind-the-scenes look into how the new website was created
  • Brittany's unique approach and process to web design
  • Tips for anyone who's thinking about working with a web designer
  • The value of having a website, especially for entrepreneurs

You can find Brittany on Instagram at @brttnytrnh or check out her website at www.brittanytrinh.com

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In this BONUS episode, you'll hear a replay of an interview that I did for the Done Dissertation Office Hours Show, hosted by Dr. Ramon Goings.

Here, we talked about building a business or side hustle while being a graduate student!

Dr. Ramon Goings is the founder of the Done Dissertation Coaching Program. He currently serves as Assistant Professor in the Language, Literacy, and Culture interdisciplinary doctoral program at the University of Maryland, Baltimore County. Dr. Goings is an expert on gifted/high-achieving Black male student success in PK-20 settings and diversifying the teacher and school leader workforce.

He is also the author of over 60 scholarly publications. In addition to his scholarship, Dr. Goings has expertise in cultivating the academic writing of doctoral students and early career researchers.

You can find Dr. Goings at @donedisscoach on Instagram or on LinkedIn.

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Today, we'll be talking about how my business has created 100k USD in sales.

Specifically, we'll look at:

  • My honest thoughts about hitting 100k
  • A transparent breakdown of my business (in sales)
  • The key lessons I've learned while creating 100k
  • The role of strategy and mindset in my business
  • The five things that worked really well for my business

GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about copying or modeling after other successful coaches or entrepreneurs.

Specifically, we'll look at:

  • Why this happens either knowingly or unknowing
  • How other people can tell when you're drawing heavy inspiration after someone
  • What to do instead if you want to become a thought leader in your niche and operate authentically

GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc).

For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be responding to a question I got in my DMs, which was:

"Hello Cheryl, may I have your advice? I got interested in entrepreneurship about a year ago when I read Russell Brunson’s Dotcom Secrets. The strategy and funnel concept made me feel amazed. But after wasting thousands in courses, I found myself becoming a funnel designer but not strategist, and I dont have experience to become a funnel coach. And I dont enjoy being a funnel designer, I designed some funnels for 6,7-fig earners, make only $500, one even took my design and ghosted me. Then I thought if I dont have a killer offer, I shall develop a high income skill to help sell other’s killer offers. But not sure if it’s the right path, and which skill to pick. I just dont want to waste any more time because im stuck in my current position and really hate myself being that. I have a stable job, but absolutely hate myself with it and want to get rid of it, do something giving freedom and impact to myself and others, just exactly like what you’re doing. Thank you for reading it"

Specifically, we'll look at:

  • Feeling as if you've wasted money in courses or other programs
  • What to do if you aren't experienced enough to be a coach
  • What to do if you don't have a "killer offer"
  • High-income skills
  • What to do if you have a stable job but you're unhappy with your situation

GROUP PROGRAM NOW OPEN: Our 4-month program is designed to help side hustlers start signing consistent paying clients in a way that does NOT feel like a second full-time job. This is ideal for those starting from scratch OR for those who have been trying to grow their business for several months but you still aren't seeing results (ex: consistent clients, 5k months, etc).

For details and to apply: https://forms.gle/j4UBtLdcx2Dntgx97

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about five miscellaneous tips, lessons, and mistakes from my own business that will hopefully be of value to you and your business.

Specifically, we'll look at:

  • Building a website
  • Analyzing your content and messaging
  • Instagram stories views and other metrics
  • Setting boundaries with clients
  • Confidence on Instagram stories

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about "becoming the next level version of you" (LOL don't roll your eyes, it's a serious topic).

Specifically, we'll look at:

  • How the question of "Who do I want to become?" changed the way I approach my life and business
  • What the next level version of Cheryl would do in her business and life (with examples)
  • Why you should also think about what this "best version" of you would be like

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about showing up for your business even when you're feeling tired, crappy, overwhelmed, frustrated, or anything else in between.

Specifically, we'll look at:

  • What to do if you're frustrated with your lack of results in your business
  • What to do if you're having a rough time because of other areas of your life
  • And I'll share how I continued to manage my energy, thoughts, and wellbeing in both of these two scenarios AND still made money in my business

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be taking a look at my most recent launch for my signature group coaching program, where we enrolled 4 amazing members before we even officially "launched"!

Specifically, we'll look at:

  • How we created a 10k+ USD launch without doing a traditional launch (ex: We didn't have a pre-launch and launch phase)
  • The kinds of content I did for this launch
  • Other things I did and did not do
  • And how this launch differed from what other business coaches do or teach

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll are hearing from several of my clients! I asked all of my current clients to share their thoughts on a few questions, and 8 of them were able to respond.

The questions are:

  • What has been your biggest win so far as an entrepreneur?
  • What was the most challenging part of building a business? What helped you navigate through this?
  • What is one of your favorite mindset shifts or a thought that has been helpful in pushing you forward?
  • What do you enjoy most about building a business?
  • Why do you do what you do? What is your why?

In this episode, you'll hear from:

Brittany: Twitter | Instagram | Website

Crystal: Instagram

Jennifer: Instagram

Kelly: LinkedIn | Instagram | Website

Kristina: LinkedIn | Instagram | Website

Phung: Instagram | Website

Quinton: Instagram

Shandy: Instagram

Feel free to connect with each of them :)

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be doing a mid-year check in and looking at the behind-the-scenes of my business.

Specifically, we'll look at:

  • The goals I set for 2021 and where I am in terms of hitting these goals
  • What I've been up to for the first half of the year
  • What I'll do for the rest of the year and what I will do differently

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about comparisons and feeling jealous of other coaches.

Specifically, we'll look at:

  • Why comparisons with other coaches happen in the first place
  • How to critically assess your thoughts of jealousy, comparison, and competition
  • Why other people's success does not have anything to do with your own business potential, your progress, or whether you'll sign clients or not
  • What to do and think instead of spending time dwelling on what others are doing

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about what I'd do if I was starting my online coaching business from scratch in 2021.

Specifically, we'll look at:

  • The 5 key areas I'd focus on + why
  • Action items you can start to implement in each of these areas
  • Several examples from my clients

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have one of my clients, Alyssa Bueno, to share with us how she signed 9 clients in 3 months.

Alyssa is a wildlife photographer coach who helps beginner bird photographers take beautiful photos without expensive gear (HOW COOL IS THAT!?).

Some highlights from the conversation are:

  • The challenges Alyssa faced during the early phases of her entrepreneurship journey
  • The biggest mindset shifts that propelled her forward in business
  • How working with a coach has helped her create massive wins in her business

You can find Alyssa on Instagram at @alizurd

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we'll be talking about things to consider as you head into your next sales call.

Specifically, we'll look at:

  • What energy are you giving off on your sales call
  • How to avoid coming off as desperate or salesy on your sales call
  • Pricing your offer
  • Your own belief in your offer and why that matters

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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In this BONUS episode, you'll hear a replay of an IG live that Michael Kim and I hosted on May 25, 2021.

Here, we talked about building a business as a side hustler!

Specifically, we touch on topics such as:

  • What is coaching and our experience with building a coaching business
  • Differentiating yourself as a new business owner or coach
  • Our thoughts on investments in business
  • And more money + business tips!

You can find us @michaeleekim and @cheryltheory

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Today, we'll be talking about thought leadership as an online coach or service-based entrepreneur.

Specifically, we'll look at:

  • What thought leadership looks like for you and your business
  • How to demonstrate your thought leadership
  • How this is going to separate you from everyone else doing and selling the same thing as you

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Tanessa Shears with us to talk about how entrepreneurs can biohack their health to reduce stress, increase their energy, and ultimately get more things done in their business.

Tanessa is a health consultant and host of the Becoming Limitless Podcast. She helps entrepreneurs scale their business by optimizing their health, focus & productivity with science and biohacking.

Some highlights from the conversation are:

  • What is biohacking and how it can help entrepreneurs get more done in life and business
  • How to make small changes in your daily life to see big changes in your energy
  • And other awesome tips to help you reduce overwhelm, think faster, and raise your productivity

You can find Tanessa on Instagram at @tanessashears

You can also grab Tanessa's "12 Ways to Biohack Your Energy" at http://www.tanessashears.com/energy/

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Today, we'll be talking about what to do if you haven't signed a new client for a few weeks (or sometimes even months).

Specifically, we'll look at:

  • The two most common scenarios that happen when coaches or service-based entrepreneurs struggle to sign clients
  • And how to go about these two situations

1:1 PROGRAM NOW OPEN: This program is designed to help side hustlers start making a full-time income on part-time hours in their coaching or service-based business (even on top of a 9-5). This is ideal for you if you've been trying to grow your business for several months now and you may have invested in other programs before, but you still aren't seeing the results you want (ex: consistent clients, 5k-10k months, etc). For details and to apply: https://cheryltheory.com/program/

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Cat Del Carmen with us to talk about how she made 73k (USD) in the first 4 months of 2021.

Cat is a business coach for badass women who wants to create a coaching business and sell four-figure coaching programs. Specifically, Cat helps you simplify everything, show up as yourself, and grow massive belief in your abilities as a coach

Some highlights from the conversation are:

  • What it looked like to generate 73k in 4 months
  • The importance of doing the "basics" in your business
  • Cat's thought work practices
  • And other powerful insights about mindset and being a leader for your people

You can find Cat on Instagram at @catdelcarmen

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Today, we'll be diving into the behind-the-scenes of my upcoming live workshop!

Specifically, we'll look at:

  • The 2 events that inspired this workshop + the gap in the market
  • How I'm currently marketing this workshop
  • What we'll be learning inside the upcoming workshop

LIVE WORKSHOP Announcement: On April 30, 2021 (EST) / May 1, 2021 (HKT), we'll be hosting the "5-Figures Soft Launches" Live Workshop! Here, I'll be breaking down my own Instagram content strategy that has helped me make consistent 5-10k months in my coaching business... Simply from doing sot launches!

If you want to start booking out your 1:1 coaching spots using a soft launch method, you can check out the workshop details and join here: https://cheryltheory.thinkific.com/courses/soft-launches

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Ophie Ho with us to talk about building multiple businesses, including a milk tea-inspired protein supplement company and being an online health & fitness coach.

Ophie is a multi-passionate entrepreneur on top of working her 9-5. Besides being the co-founder of a supplement company called Far East Alchemy, she is also an online health and fitness coach, a Twitch streamer, and a freelance graphic designer.

Some highlights from the conversation are:

  • A behind-the-scenes into starting a product-based business and the origin story behind their Asian-inspired product
  • How Ophie maintains her physical and mental well-being as a health & fitness coach
  • How she continues to support her coaching clients during the pandemic
  • And more awesome insights about business, health, and well-being

You can find Ophie on Instagram at @ophieho and Far East Alchemy at @fareastalchemy. You can also check out their amazing milk tea-flavored protein supplements at https://fareastalchemy.com

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Today, let's talk about my 2021 content strategy!

Specifically, we'll look at:

  • The platforms I'll be doubling down on in 2021 (and why)
  • The specific types of content I'll be creating for these platforms
  • How I'm going to continue to book out my 1:1 coaching program

LIVE WORKSHOP Announcement: On April 30, 2021 (EST) / May 1, 2021 (HKT), we'll be hosting the "5-Figures Soft Launches" Live Workshop! Here, I'll be breaking down my own Instagram content strategy that has helped me make consistent 5-10k months in my coaching business... Simply from doing sot launches!

If you want to start booking out your 1:1 coaching spots using a soft launch method, you can check out the workshop details and join here: https://cheryltheory.thinkific.com/courses/soft-launches

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Hey everyone! I want to share with you my very first podcast episode EVER from back in 2019! Back in the day, I had a podcast called "The Quarter Life Project Podcast", which only lasted about 5 episodes before I took a 6-month break from business (I talk about this on episode 16 of the Side Hustle Club Podcast).

Now, if I were to critique my 2019 episode, my past content is quite "basic" and doesn't necessarily capture any of my own original ideas. It was very motivation-driven instead of pushing the audience to critically assess their own business, providing a new way of looking at things, or providing actionable tips and strategies.

Overall, I hope you'll notice differences in the quality of the content from 2019 versus the podcast episodes I publish in present-day (in terms of thought leadership and delivery of the message). Enjoy!

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen!

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Today, I want to share how my early 20s shaped me into the entrepreneur that I am today.

Specifically, we'll look at:

  • The mistake I made in my early 20s when it came to Instagram
  • How my early 20s influenced the way I show up online today
  • The importance of NOT trying to be someone you're not, especially when building a business or personal brand

And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen!

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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In this BONUS episode, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on April 2, 2021.

Here, we talked about how to use your own story and experiences to build your personal brand or business.

Specifically, we touch on topics such as:

  • Why you should be sharing your personal story
  • Why we suggest NOT keeping your content "strictly business" or as professional as possible
  • How personal is "too personal"
  • How we have personally used our own stories to add to our brands

After the 20-minute training, we did live coaching with audience members who attended the Clubhouse room and provided tailored feedback in real-time.

Follow us on Instagram to get updates on when we're hosting our next Clubhouse room! You can find us @raematrix and @cheryltheory

Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way! You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Disclaimer: The audience members were fully aware of the audio recording and they were given the option to opt-out of behind recorded during the Clubhouse room.

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Today, I want to share a personal story, and how this has shaped me into the entrepreneur that I am today.

Specifically, we'll look at:

  • How being a law school dropout led me to pursue a business and career that I'm so passionate about
  • What being a law school dropout taught me about taking full responsibility over my business results
  • The importance of not letting ego keep you stuck in business or life

And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen!

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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In this BONUS episode, you'll hear a replay of a Clubhouse room that Rae Fung and I hosted on March 26, 2021.

Here, we talked about how to build credibility and authority for your personal brand or business.

Specifically, we touch on topics such as:

  • How we define credibility and authority
  • How to showcase credibility and authority if you lack experience
  • How we personally demonstrate credibility and authority in our brands and businesses

After the 20-minute training, we did live coaching with audience members who attended the Clubhouse room and provided tailored feedback in real-time.

Follow us on Instagram to get updates on when we're hosting our next Clubhouse room! You can find us @raematrix and @cheryltheory

Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way! You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

Disclaimer: The audience members were fully aware of the audio recording and they were given the option to opt-out of behind recorded during the Clubhouse room.

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Today, we have Janice Tee with us to talk about being responsible for your own business results.

Janice is a millennial business coach and social media strategist. Her business coaching program helps you leverage social media for business so you can stand out in a crowded online marketplace, and turn passive followers into paid clients.

Some highlights from the conversation are:

  • Janice's decision to dive straight into full-time entrepreneurship
  • How to deal with people's assumptions and judgment about you and your success
  • What it means to fully take ownership of your business success
  • And more value-packed mindset and business strategy insights

You can find Janice at @janice.tee and you can also apply to her business coaching program here.

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Today, let's talk about managing your time, mind, and energy while balancing your business with a 9-5.

Specifically, we'll look at:

  • The 2 key mindset shifts that helped me stop stressing over how "little" time I have
  • A behind the scenes look into the things I do in my business so that I can spend just 2 hours a day on my business (on average)
  • The key social media strategies or action items that help me make consistent 5-10k months in my business, even on top of grad school

And, if you're wanting to start signing consistent clients for your coaching business and build your business in a way that does NOT feel like a second full-time job, feel free to send me a DM on Instagram @cheryltheory and let's chat about how to make this happen!

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Kevin Wee with us to talk about creating meaning and impact out of your past challenges.

Kevin is a speaker and edupreneur from Singapore who runs Rebound with Resilience, a social enterprise that provides resilience-building and mental wellness education to local schools and organizations. The mission behind Rebound with Resilience is to nurture positive mental health and resilience in students and to support the employability of people with disabilities.

Some highlights from the conversation are:

  • Kevin's journey with mental health and how this inspired Rebound with Resilience
  • Advice for people who may feel held back by their personal past struggles
  • Navigating societal expectations about grades, career, and life pathways
  • Kevin's most impactful moments while running his business
  • And more profound insights!

You can find Kevin at @reboundwithresilience and @k.weee on Instagram or at http://reboundwithresilience.com/.

You can also tune into the Rebound with Resilience Podcast on Spotify or on YouTube!

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Today, we have Rae Fung with us to talk about showing up to share your story with confidence, clarity, and conviction.

Rae is a Speaking and Emcee Coach from Singapore who helps guide millennial entrepreneurs and coaches to Show Up and Speak Up with Boldness so they never let Fear get in their way!

Some highlights from the conversation are:

  • How to have tough conversations when navigating parental or societal expectations
  • Advice for finding your unique story if you feel like you don't have anything to share (or maybe you feel like you're a boring person)
  • And other speaking, networking, and mindset tips!

You can find Rae at @raematrix on Instagram.

You can also subscribe to Rae's bi-weekly digital newsletter, which includes speaking and communication tips, templates, and worksheets: http://bit.ly/SSpeakersSpecial

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Today, we have Lisa Wei & Theresa Ng from Sisters You've Never Had to talk about how they've been able to become a successful influencer/content creator, online coach, and now hosts of an ultra-successful podcast!

Lisa and Theresa are NOT sisters by birth, but they are best friends who are honestly as close as sisters. Together, they launched a podcast called Sisters You’ve Never Had, which immediately hit 1500 downloads in just 3 days and even started to chart in the Comedy section on iTunes in Canada. Both Lisa and Theresa work a full-time job AND have their own successful side hustles going on.

Some highlights from the conversation are:

  • Factors that led to their success in their respective side hustles
  • How to deal with what people think, especially when building a brand or business
  • Common misconceptions people have about influencers, content creators, and online coaches
  • And other juicy details about their friendship and life as a side hustler!

You can find Lisa at @getawei, Theresa at @theresakng and @quarterlifecareers, and both of them at @sistersyouveneverhad or visit their website www.sistersyouveneverhad.com

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Today, I am sharing with you my business journey since my official launch in March 2019.

Specifically, we'll look at:

  • The 5 phases of my business journey and the key takeaways from each
  • The 3 mentors who have contributed a lot to my business journey @vanessalau.co @iamjamgamble @diellecharon
  • How dealing with online harassment and threats of blackmail changed the trajectory of my business
  • And more practical tips or insights that might help you with your journey

Also, the "5k Guide" Workbook is now available at: https://cheryltheory.thinkific.com/courses/5k-guide

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, I want to share how I've been able to make consistent 5k-10k months in my business.

Specifically, we'll look at:

  • The 3 key mindset shifts or action items that helped me make consistent 5k-10k months in my online coaching business
  • How I've been able to build interest and demand for my offers
  • Why I'm still offering 1:1 coaching instead of pivoting to a group coaching or course-based business model ASAP

Also, the "5k Guide" Workbook is now available at: https://cheryltheory.thinkific.com/courses/5k-guide

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Toyin Alli with us to talk about how to build a business even while being in academia.

Toyin Alli is a content creator and full-time Lecturer at the University of Georgia. She received her PhD in Mathematics from the University of Alabama in 2016 and started her business one year later. Since then, Toyin has started The Academic Society to help graduate students succeed in grad school through time management, productivity, and accountability.

Some highlights from the conversation are:

  • Challenges faced as an academic side hustler or entrepreneur
  • Common misconceptions people have about starting a side hustle
  • How to build an audience online
  • And other time management + productivity tips!

You can find Toyin at @theacademicsociety_ on Instagram or visit her website www.theacademicsociety.com.

Toyin's Free Masterclass: "How to Know What to Expect in your First Semester so that you Don't Have to be Anxious about Starting Grad School" https://www.theacademicsociety.com/gradboss

Toyin's Free Side Hustle Cheatsheet + Mini-Course: "How to Start a Side Hustle in Academia" https://www.theacademicsociety.com/side-hustle-cheatsheet

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Today, we have Molly Ho with us to talk about creating a personal brand and content that's relatable and doing business on your own terms.

Molly is an Asian-American entrepreneur who helps aspiring and new entrepreneurs with their mindset, marketing, and money. She's the founder of Keep Getting Paid, a one-stop-shop for all your business and marketing needs.

Some highlights from the conversation are:

  • Selecting your business model and why Molly is a huge fan of memberships and digital products
  • How to resonate with your audience
  • How to show up as yourself online
  • And many more practical tips and golden nuggets related to personal branding, content, and passive income!

You can find Molly at @mollyhostudio on Instagram.

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In this BONUS episode, I share a behind-the-scenes conversation with @bellafrancescas + @chelsyaernina + @cheryltheory + @ophieho

Back in summer 2020, the four of us had the intention of starting our podcast called the Female Asian Boss Babe Podcast. However, because of time zone differences and busy schedules, it was a challenge to find consistent times to record + edit episodes together.

That said, we still created one fabulous episode together!

Specifically, we touch on topics such as:

  • How we started in entrepreneurship
  • Asian cultural or parental expectations
  • Our Asian parents’ response or thoughts to our businesses
  • Advice to people wanting to pursue entrepreneurship

Enjoy! And remember to connect with us on Instagram: @bellafrancescas @chelsyaernina @cheryltheory @ophieho

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Today, we talk about my biggest regret in my business journey i.e. a mistake I hope you can avoid for your business.

Specifically, we'll look at:

  • What contributed to this mistake (and how you can prevent it)
  • 5 Lessons I learned from this mistake
  • A reminder for you if you're feeling discouraged in your business

I know that business can feel hard sometimes. Maybe you're struggling to see the results that you want. Whatever it is, I hope this episode will serve as a gentle reminder for you to keep taking action, to keep growing as an entrepreneur, and to showing up for your clients or audience.

One more thing: My signature program, the Side Hustle Lab, is currently doing a last call before the investment goes up on February 1, 2021. Details can be found HERE.

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Mai-kee Tsang with us to talk about a topic that's relevant to all entrepreneurs - Building an online presence in a way that's aligned to your values and allows you to feel safely seen and heard.

Mai-kee Tsang is THE Sustainable Visibility™ Mentor & Podcast Guesting Strategist. She helps introverted and purpose-driven rising leaders who want to become sustainably visible in order to expand their reach, grow their business on their terms, and make a DEEPER impact in the world.

Some highlights from the conversation are:

  • What is sustainable visibility and how does the sense of personal safety tie into the conversation of visibility?
  • Common limiting beliefs about showing up online
  • The power of podcasting and podcast guesting
  • And other practical and lovely tips on being seen and heard for who YOU are

You can find Mai-kee at @maikeetsang on Instagram and on her podcast, The Quiet Rebels Podcast.

Mai-kee also has an incredible resource for you if you're interested in guesting on podcasts: 25Experts.MaikeeTsang.com

Finally, in this episode, Mai-kee mentions one of her podcast episodes, which you can listen to here.

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Today, we have Dina Lu with us to talk about building a calligraphy business and growing her online business coaching practice.

Dina is a calligrapher, workshop instructor, and business coach based in Vancouver, Canada. Currently, she teaches calligraphy workshops (both on and offline), and coaches calligraphers around the world on how to start a profitable calligraphy business.

Some highlights from the conversation are:

  • Putting yourself out there + using social media to build your personal brand and business
  • Making business pivots during the pandemic
  • Tips for running in-person events
  • And other practical tips, lessons, and golden nuggets of wisdom for aspiring entrepreneurs!

You can find Dina at @dinacalligraphy on Instagram and on YouTube! Dina also has a series of 15 FREE video trainings for new entrepreneurs wanting to start a calligraphy business: https://dinacalligraphy.com/calligraphybizboss-challenge

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Today, we talk about setting business goals for 2021.

Specifically, we'll look at:

  • 3 Steps to mapping out your 2021 goals for your business (and other practical tips and mindset shifts that'll help you make your goals happen)
  • 5 Key areas to zone in on in 2021 (These are areas that me and my clients double down on in our businesses)

And remember: It doesn't matter if you hit your upcoming goals or not, so long as you become a better, happier, more resilient entrepreneur by the end of 2021. I want you to look back on December 31, 2021 and be like "Damn, look at me now".

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about how I recently made 10k USD in sales in 21 days.

Specifically, we'll look at:

  • How I adjusted to being a new PhD student and how I learned to balance my business on top of my PhD program
  • The 4 key lessons that helped me make 10k USD in 21 days
  • Other practical action steps and mindset shifts I made to help me get here

Overall, by sharing you the exact thought processes and action items that went on behind the scenes in my business, I hope that this can be of value to you and your business as well.

Note: In point #4, we talked about "being a product of your product". I would like to credit my coach Dielle Charon for introducing me to this saying.

Cheryl is a Side Hustle Coach helping coaches and service-based entrepreneurs make a full-time income on part-time hours (even on top of a 9-5) and become known as a thought leader in their niche or industry. I'm also a full-time PhD student by day. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have William Hung with us to talk about dealing with judgment (both perceived and actual judgment), being yourself, and life as a side hustler.

William Hung, aka the "She Bangs Guy", first appeared in an American Idol audition back in 2004 and his rendition of “She Bangs” by Ricky Martin became famous for all the wrong reasons. Despite the harsh criticism, William has since gone on to attract a following, release three albums, and even perform live with Ricky Martin in Las Vegas. William has also appeared on media outlets like FOX, ABC, CNN, and NBC and in such publications as Rolling Stone, TIME, and USA Today. He was a guest on Jimmy Kimmel Live! and The Ellen DeGeneres Show.

Using his experience from entertainment and motivational speaking, he is empowering unsung heroes and new performers by helping them with live streaming.

Some highlights from the conversation are:

  • William's journey since his American Idol audition in 2004, including his experience with public ridicule and rise to fame
  • The importance of having a mission and vision, especially as a side hustler
  • How he translated his strengths, experiences, and lessons learned into various side hustles

You can find William at @williamhung.co on Instagram

You can also find his famous American Idol audition + his music video and songs on YouTube!

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Today, we have Ruby Lin with us to talk about selling on social media and how to NOT be a nightmare in the DMs.

Ruby Lin aka Ruby Sparks is known for her Energetically Aligned Sales Philosophy and other fun (but value-packed) rants on Instagram. With a decade’s worth of experience under her belt in the corporate and start-up space, she’s now coaching new entrepreneurs on how to build their business on their own terms.

Some highlights from the conversation are:

  • What many business coaches get wrong when teaching their clients about sales
  • How Ruby and Cheryl developed a genuine relationship in the DMs
  • Why DM scripts are a total turn off and give off an inauthentic energy
  • The dangers of blindly following other business coaches' advice and strategies (and what to do instead)
  • And other miscellaneous tips on selling online!

You can find Ruby at @rubysparks.co on Instagram

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Today, we talk about overcoming your fear of selling on social media.

Specifically, we'll look at:

  • The importance of selling not just for making sales in your business, but for serving your ideal clients
  • Why you don't need to worry about everyone's opinion of you when it comes to selling on social media
  • How I approach selling for my own business and some other selling tips

Remember: 1) You need sales in order to have a business, and 2) Your clients are going to benefit from the transformation your offer provides. That's why this episode will show up what to do when you're worried about being "salesy" so you can keep showing up for your people and make an impact.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we have Jam Gamble with us to talk about using your voice.

Jahmeelah “Jam” Gamble is an award-winning media personality, sought out keynote speaker, and CEO behind “Slay The Mic”, a program that helps aspiring speakers, content creators, and entrepreneurs transform their voice into their ultimate superpower.

Some highlights from the conversation are:

  • If you aren't talking about your ideas or work, how would anyone know about it?
  • The world doesn't need just the loud, booming voices... They need the quiet voices too
  • Don't hide behind your caption and perfectly curated photos... Just show up and start talking
  • Consistency on social media vs. mental health
  • And other miscellaneous tips on Instagram and showing up!

You can find Jam at @iamjamgamble on Instagram or https://www.slayerofthemic.com/

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Today, we talk about dealing with the fear of judgment, specifically as an online entrepreneur.

Specifically, we'll look at:

  • The costs of not taking action because you're worried about what others think of you
  • An example of how showing up (despite the fear) led me to my first paying client
  • What to do and think when this fear creeps up

And chances are, you've been through harder things in life than the fear of judgment, so why let this stop you from taking massive action towards your business goals?

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about how to build your confidence as an entrepreneur.

Specifically, we'll look at:

  • What to do if you're stuck on your brand messaging and positioning and feel discouraged because you don't know what makes you different or unique
  • What to do instead of modeling your business or offers after other successful coaches or entrepreneurs because you're not confident in how to package or position your own offer

These are two very common mistakes I've seen people make. That's why this episode will break down what you should be doing instead AND tips on how to build both your confidence and competence as an entrepreneur.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about the 3 key areas to focus on when you're either trying to get your first paying clients or trying to sign on clients consistently. 

Specifically, we'll look at:

  • Crafting your offer and how to package it
  • The sales-generating activities you should spend more time on
  • Selling your offer

If you're building a side hustle or online business, then getting your first paying clients or signing on clients consistently are likely on your goals list. That's why this episode will break down not just the key areas you should focus on, but it'll also give you a list of action steps you can start implementing right away. 

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. 

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Today, we talk about dealing with comparisons with your peers or competitors in the online business space.

Specifically, we'll look at:

  • The consequences of comparing yourself with other entrepreneurs
  • Why you should NOT model your business or content after other entrepreneurs who are seemingly more successful than you
  • What you should do instead if you want to have a successful online business

If you're building a side hustle or online business, then you likely already know how easy it is to fall prey to comparisons. I mean, we already deal with imposter syndrome, FOMO, and self-doubt. That's why this episode will help you deal with comparisons so you can stop feeling behind and start taking massive action.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about the 3x3 (+1) Content Strategy, a framework I've developed when helping my clients building their business and get their first paying clients.

Specifically, we'll look at:

  • The overarching framework behind this 3x3 (+1) Content Strategy
  • The four types of content you NEED for your business
  • How to apply and use this strategy

Content marketing is important for side hustlers and online entrepreneurs because content builds your brand, and your brand is what sells for your business. Since content is essentially the thing that does the bulk of the work in terms of helping you build know + like + trust with your audience, I'll teach you my unique method when it comes to mapping out my content.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about the ONE THING you'll need as a side hustler, online coach, or service-based entrepreneur. 

Specifically, we'll look at:

  • Why you need to be making decisions quickly and implementing quickly
  • How developing your own thought leadership is going to differentiate you from your colleagues or competitors
  • A new perspective on how to gain clarity for your business

As a side hustler or entrepreneur, you already know that time is a valuable resource. There's no time to waste on things that just aren't going to move you forward to better, more strategic actions in your business. That's why this episode is focused on the #1 mindset shift you need as an online business owner. 

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com

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Today, we talk about content strategy for side hustlers, online coaches, and other service-based entrepreneurs. Content is key for building your brand, and your brand is what converts followers into paying clients for your business.

Specifically, we'll look at:

  • What is content that builds interest and demand for your offers
  • 4 Content ideas that will build your authority and demand for for your offers
  • Building your library of content aka your library of value

If you're building a side hustle or online business, then you likely already know how important content is for your business. That's why this episode will get you started on crafting your content strategy.

Cheryl is a PhD student and online brand and content strategist helping side hustlers show up online confidently to share their work and their message, and to build a brand and business that makes an income and impact. You can find me @cheryltheory on Instagram or www.cheryltheory.com