Your Beautiful Online Business: Recent Episodes
Joelle Brisland
Running an online business can be overwhelming – and even a little bit scary. And that’s ok! But I have a secret for you – it’s not as difficult as you think. And another secret – you don’t have to do it alone.
In this podcast I give you the tools – and confidence – to start, grow, and scale your online business - beautifully.
Raise your hand if your part of the Overthinkers club! ✋ Overthinking has held me back for years. But this episode is the start of something new - no more overthinking the script, the topic, the repurposing plan. Just me and you, chatting about the real experiences of running a small business, as we cut through the chaos and focus on what truly matters.
Are you an overthinker? Let me know - hello@beautifulonlinebusiness.com
Today, we're diving into a topic that's often the first hire for many of us small business owners or solopreneurs: Virtual Assistants. Yes, we're talking about those magical beings who can literally help you catapult your business to the next level, reclaim your precious time, and let you focus on what you're born to do—your zone of genius.
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READ the Show Notes
https://beautifulonlinebusiness.com/podcast/
SHOP Business and Creative Templates!
https://beautifultemplateshop.com/
GET the Customer Support Script Library
https://beautifultemplateshop.com/product/customer-support-script-library/
If you're considering hiring a virtual assistant but are unsure if you're ready, you're not alone. Transitioning from solopreneur to a team can be daunting, and it's natural to question if now is the right time. In today's episode, I'll walk you through some clear indicators that you're ready to take this next step in your business journey.
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READ the Show Notes
https://beautifulonlinebusiness.com/podcast/
SHOP Business and Creative Templates!
https://beautifultemplateshop.com/
TAKE the quiz
https://beautifulonlinebusiness.com/quiz
LISTEN to the episode: 3 Signs you are not ready for a virtual assistant
https://beautifulonlinebusiness.com/3-signs-you-are-not-ready-for-a-virtual-assistant/
Today is the final episode in a 3-part series, covering 3 simple strategies that you can apply to all of your work – every day, every week, and every month – to improve your time management, and be more productive without burning out. This week, we’re moving onto the third and final step, which is Produce.
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READ the Show Notes
https://beautifulonlinebusiness.com/podcast
SHOP Business and Creative Templates!
https://beautifultemplateshop.com
The Copy Bar - Copywriting Templates
https://thecopy.bar/
In the previous episode we kicked off our 3-part series on effective time management, and in case you missed it, we covered the first step - Prioritise.
Learning how to properly prioritise is key to boosting your productivity, and we shared some tips on how to refine your to-do list, including ranking items, setting deadlines, categorising by time, and breaking up big tasks. We also talked about what to do with the tasks that can't be thrown out entirely and put on the backburner.
If you haven’t listened to that episode yet, I encourage you to pause, go back to that episode to listen to it first, then join us back here.
This week, we’re moving onto the second step, which is Plan.
Now that you have your prioritised to-do list, it’s time to plan out how you’ll complete it in the most efficient and effective way possible.
READ the Show Notes
https://beautifulonlinebusiness.com/podcast
SHOP Business and Creative Templates!
https://beautifultemplateshop.com
In this episode, we're tackling the tricky topic of time management.
As a small business owner or self-employed individual, you know how challenging it can be to stay on top of everything. But what if we told you that you already have the time you need? It's just a matter of prioritizing your tasks and focusing on what's important.
Today kicks off a 3-part series on the 3 P's of time management - Prioritize, Plan, and Produce.
In this episode, we'll be diving into the first P: Prioritize.
Tune in to learn how to set your priorities and take the first step towards a more productive and fulfilling workday.
From customer service and social media management to graphic design and administrative tasks, it's a lot to handle. I'm a big believer in outsourcing, but I understand that it can be daunting if you're not mentally and emotionally prepared.
That's why in this episode, we're focusing on the mindset you need to succeed with outsourcing. I'll be sharing four key things to keep in mind as you navigate the outsourcing process.
Hiring a virtual assistant can seem like the perfect solution to help grow your business, but it's important to understand that it's not always the right time to bring on this type of support.
That's why in this podcast episode, we're discussing the three common reasons why small business owners may not be ready for a virtual assistant. By understanding why you may not be ready yet, you can take steps to get your business in a position where hiring a virtual assistant makes sense.
So, if you're feeling overwhelmed with the idea of hiring a virtual assistant, or just want to get a better understanding of what it takes to make the leap, be sure to check out this week's episode.
If you have been in the online business space for any amount of time, you would have come across the phrase ‘the money is in the list’. Your email list is the perfect place to develop a relationship with your clients (and potential clients). It is yours, and you aren’t dependent on any algorithms, or platforms that suddenly go down (Facebook and Instagram, I’m looking at you).
Knowing which platform to use, how to get people onto your list, what to send them… it can get quite overwhelming! That is where Bethany steps in.
Bethany Fiocchi Root has been simplifying email marketing for companies for over 8 years (i.e. an internet marketing grandma). From start-ups to big brands, Bethany’s philosophy is always the same: attract the right audience, launch iteratively, & optimize to get the best results.
In this episode Bethany and I talk about:
- How email marketing has changed over the last few years
- The first thing entrepreneurs should do when they get started with email marketing (spoiler - set up your lead magnet!)
- Setting goals for your email marketing
- Do you need to send ‘beautiful’ emails?
- The importance of testing and adjusting
And if you’re stuck at the lead magnet stage, Bethany has an awesome freebie to help you decide on the format of your lead magnet - check it out below.
Bethany’s Resources:
Website: epicemailmarketing.com
Instagram: https://www.instagram.com/yourepicemailmarketing/
20 High-Converting Lead Magnet Ideas: https://product.epicemailmarketing.com/freeleadmagnets
Lead Magnet Creation Guide ($47): https://product.epicemailmarketing.com/leadmagnetcreationguide
Resources:
One Blog Post One Month of Content Guide: https://beautifulonlinebusiness.com/contentrepurposing
10x Content Blueprint: https://beautifulonlinebusiness.com/contentblueprint/
Template shop for coaches and course creators: https://beautifultemplateshop.com/
Mailerlite: https://beautifulonlinebusiness.com/mailerlite
Listen to my interview with Paul Scrivens (aka Scrivs): https://beautifulonlinebusiness.com/taking-action-paul-scrivens/
Scrivs’ $5 000-Day Case Study: https://beautifulonlinebusiness.com/pb5k
One of the best ways to come up with product ideas is to look at your own life and business. What are you already doing that your audience could find helpful? What problem have you solved for yourself, that could solve problems for others? You’d be surprised at what you can come up with.
This is exactly what my recent guest - Rachel Fairchild of This Crafty Home - did, with her freezer meal guides.
In this episode I talk to Rachel about creating products your audience actually wants, selling with Facebook ads, and hiring a team when you can no longer do it all yourself. Rachel is a former corporate girl, turned stay-at-home mom of 2, and now runs a successful business from her home office on her farm. Her mission is to empower moms with all the resources they need to make their busy lives easier.
We talk about
- Rachel’s journey from craft blogger to freezer meal guide ‘queen’
- Facebook ads
- Product creation
- Balancing work/mom life
Find Rachel:
Website: www.thiscraftyhome.com
Podcast: www.mamagetsitdone.com
Facebook: https://www.facebook.com/thiscraftyhome
Instagram: https://www.instagram.com/thiscraftyhome/
YouTube: https://www.youtube.com/channel/UCkKNFWF4JckVNYgQ1hvihSg
TikTok: https://www.tiktok.com/@thiscraftyhome?lang=en
Resources:
One Blog Post One Month of Content Free Guide: https://beautifulonlinebusiness.com/contentrepurposing
10x Content Blueprint: https://beautifulonlinebusiness.com/contentblueprint/
Template shop for coaches and course creators: https://beautifultemplateshop.com/
With more than 2 billion downloads, TikTok is a phenomenon that has taken the world by storm. And it isn’t just for dancing teens! Content creators and brands are seeing tremendous success for their business - many users even used the platform to LAUNCH a business.
In this episode, I am talking to Marybeth, brand manager at PocketBusiness. Marybeth helps to manage the coaching programs, uses TikTok daily to promote Pocket Business, and also co-leads the TikTok 1000 Followers Challenge.
We talk about the TikTok phenomenon, how online business owners can take advantage of TikTok to grow their business, and how to get started if you are uncomfortable being in front of the camera (no dancing required!)
Find Marybeth: Website: https://pocketbusiness.com/
TikTok: https://vm.tiktok.com/ZMRR9wuPN/
No matter what level you’re at as an online business owner, you will have fears and limiting beliefs that show up, trying to hold you back. Imposter syndrome is a common one. So the question isn’t “How do you stop it from happening?” but rather “How do you deal with it when it appears?”
In today’s episode I’m joined by Paul Scrivens (aka Scrivs). Scrivs runs Maker's Mob, which is intent on helping everyone in the world find the freedom that they deserve. Through his Pocket Business community, Scrivs interacts daily with his members who are at all levels of business, which gives him a unique perspective on what works and what doesn’t.
We talk about imposter syndrome and how it never really goes away, the one big thing many people get wrong when starting a business, and the differences between struggling and successful online business owners.
Connect with Scrivs: Pocket Business Website https://pocketbusiness.com/
Pocket Business TikTok: https://www.tiktok.com/@pocketbusiness?
Struggle College Twitter: https://twitter.com/strugglecollege
Struggle College TikTok: https://www.tiktok.com/@strugglecollege?lang=en
Struggle College Instagram: https://www.instagram.com/strugglecollege/
Resources Mentioned: Rachel Fairchild - This Crafty Home https://www.thiscraftyhome.com/
Pocket Business Starter Kit: https://beautifulonlinebusiness.com/pocketbusinesslaunchkit
Mindset: The New Psychology of Success - Carol Dweck https://amzn.to/3fHTE5V
This is Marketing: You Can’t Be Seen Until You Learn To See - Seth Godin https://amzn.to/37sOUN0
The Boron Letters - Gary Halbert https://amzn.to/3fLFNvr
Every few months we get some new advice from a blogging guru saying that our blog posts need to be longer, or shorter, or that they should be broken up into 10 pages of bite-sized chunks… it can make you crazy. In this week’s episode, I talk about how long your blog posts should really be.
In your role as a small business owner, it’s extremely easy to lose focus, letting your attention go from one good business idea, process, or project to the next.
We try to do everything at once in the business, especially when we are in the early growth period. We are the coach, accountant, writer, designer, customer service rep, product creator, sales person, and manager.
Outsourcing work and using systems allows you to delegate tasks easily accomplished by others, while you focus on the high value tasks that keep your business growing.
In this episode, we’ll determine what tasks you should be focusing on for growth and wealth. I will help you identify those tasks that you can and should outsource or delegate to others.
The first message delivered to your new subscribers sets the tone. It also sets readers’ expectations and you begin building a relationship with them. This is the perfect time to show your subscribers that you appreciate and value them.
Since 90 percent of your subscribers will open your welcome email, it’s the best chance you have to strengthen trust in the budding relationship.
An engaging welcome email has a few different goals.
In today’s episode, I’m going to take you through what these goals are, and what your welcome email should include.
Content marketing has become such an effective and profitable marketing method that 73% of major organisations hire someone to manage their content marketing strategy.
That’s huge! But it is not surprising. Research shows that content marketing is 62% cheaper than outbound marketing, and generates 3 times as many leads!
In today’s episode, we will be discussing what content marketing actually is, how it will benefit your business, and we will also get started on developing ideas for your content. So, let’s dive in!
This week's freebie is a brainstorming worksheet so you can start getting those ideas down! Download it at vardomedia.com/brainstorm
We all have the same 24 hours in a day. Yet why is it that some people get so much more done than others?
In this episode I’m going to teach you how to get control over your time. You’ll discover how to determine how much time you really have, where you’re wasting time, and how you can optimise your time to get more done!
Coming to you from beautiful Cape Town, South Africa, I’m your host Joelle Brisland.
During mass downsizing, I made the switch from corporate girl to full time online business owner, and haven’t looked back since.
Running an online business can be overwhelming – and even a little bit scary. And that’s ok! But I have a secret for you – it’s not as difficult as you think. And another secret – you don’t have to do it alone.
In this podcast I give you the tools – and confidence – to start, grow, and scale your online business.
Welcome to Your Beautiful Online Business.