Strategy Talks: Recent Episodes
Dorien Morin-van Dam
Strategy Talks is a social media strategy TALK SHOW, hosted by Dorien Morin-van Dam.
Listen in as Dorien talks with experts: Business owners, industry experts and social media professionals who are at the top of their game, have a finger on the pulse of all things social media. They don't just follow trends, but start them!
Each 20 minute podcast is power-packed with ideas, stories and examples. You will find easy-to-implement social media strategies, an introduction to new business concepts, content ideas that deliver results and actionable tips to implement right away.
Strategy Talks is for those who are stuck or bored in their business and are ready to kick-start their social media strategy!
These podcasts are LIVE recorded and can also be viewed on YouTube. Come meet the guests and watch the show. Watch now: https://bit.ly/38133Vf
Strategy Talks is proudly sponsored by Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. learn more: https://bit.ly/3JS970r
Your open rates aren't the problem you think they are. In this episode, we're getting under the hood of email marketing — the welcome sequences, the authentication settings, and the domain reputation scores most small business owners have never even heard of, let alone checked.
This conversation covers why a healthy open rate isn't what you think, what's actually happening when your emails start landing in spam, and why "open rates are dead" as a metric (Apple's already skewing yours). We also get into AI's role in writing and designing email content, what belongs above the fold, and a simple, repeatable process for cleaning a stale list without losing subscribers for good.
If you have an email list sitting untouched, or you're not sure whether your emails are even reaching the inbox, this episode gives you a clear checklist of what to look at next.
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Hank Hoffmeier is an author, speaker, and podcast host with a passion for all things digital and social. With more than 25 years of experience in sales and marketing, he's been dubbed the Digital Marketing Infotainer because he makes marketing fun and successful.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Your LinkedIn following isn't one audience. It's two, and most small B2B teams are writing for the wrong one.
This week's guest split his own following into fans and customers, then built his content strategy around fans first. The result: growth from 4,000 to 22,000 followers, without ever chasing the people who actually buy.
We cover how to tell the two apart in your own analytics, why customers tend to lurk while fans do the engaging, what to actually track instead of vanity metrics, and how long it realistically takes before this pays off.
Also: the ROI case to make when your boss wants pipeline, not followers.
If you've got a small team and limited hours for content, this episode is about spending them on the right crowd.
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Jason Patterson is the founder of Jewel Content Marketing Agency, where he helps small and mid-sized B2B companies build content strategies that don't require a Fortune 500 budget to work. He's spent his career translating big-brand marketing theory into something a lean team can actually execute — with a reputation for calling out bad advice in the industry as loudly as he gives good advice himself. Jason grew his own LinkedIn following from 4,000 to 22,000 by applying the same fans-first thinking he teaches his clients. When he's not writing about what marketing gets wrong, he's a proud dad, a devoted user of the semicolon, and an unrepentant smartass.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
I'll admit to opening Reddit last month and thinking, 'Okay, AI search loves this platform, I should be here.' And then, scrolling for ten minutes, having no idea what to post or where...and so... I gave up and closed the app.
Yikes. Anyone else?
Reddit isn't a content channel you 'post to', but rather a community you earn your way into.
The brands showing up in ChatGPT and Google results right now are the ones that showed up like actual humans first.
Sound familiar? It's the same principle behind Organic Isn't Dead: building the trust before you buy the reach.
This week on Strategy Talks, I'm talking with Jonny Waite, CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He's spent 17 years running SEO, paid, and Amazon strategy for everyone from Fortune 50 brands to scrappy startups, and now he lives inside Reddit's organic, paid, and AI-search dynamics every day.
We're answering the question: should your brand even be on Reddit, and if so, how do you not screw it up?
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Jonny Waite is the CEO and co-founder of RECHO, a Reddit-specialized marketing agency. He has 17 years of digital marketing experience, mostly on the agency side, building and running SEO, paid search, and Amazon omnichannel programs for brands ranging from Fortune 50 companies to well-funded startups across CPG, travel and hospitality, entertainment, and B2B. At RECHO, he helps brands build a real presence on Reddit through organic community building, paid advertising, and AI-driven search visibility.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
It's Thursday, and nothing's gone out since Monday. Not because you didn't know what to post — the editorial calendar is full and the strategy is solid. Getting it written, published, and adjusted is the part that keeps slipping.
This week I'm talking to Zach and Jason Francis — the Francis Brothers — serial entrepreneurs who've built and exited businesses in real estate, media, and now AI. Their newest company, Willo, is built around a simple idea: most business ideas don't die from bad strategy. They die in spreadsheets and to-do lists.
We get into what actually makes an AI "agent" different from the AI writing tools most small business owners have already tried, what a content agent does on a normal day without anyone touching it, and where the human still has to step in — because they're clear that AI agents don't replace judgment, even when the content is good.
We also talk guardrails: what happens when AI makes mistakes, how to know when to loosen the reins versus keep checking in, and which types of content — legal, medical, financial — should never be fully handed off.
If your strategy is solid and execution keeps falling through, this one's for you.
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Zach and Jason Francis, known as the Francis Brothers, are serial entrepreneurs, investors, and co-founders of Willo, an AI platform helping anyone build and grow a business without technical expertise. Over the past decade, they've launched, acquired, and scaled companies across real estate, media, software, and AI, always focused on making entrepreneurship more accessible. Their work has been featured through television, podcasts, and industry publications, where they share practical insights on innovation, business building, and the future of AI.
Today, they're focused on helping founders and small teams leverage AI to move faster, make better decisions, and turn ideas into real businesses.
Willo.ai
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
The world's top Facebook ad buyers will tell you the same thing: if your foundation isn't solid, paid traffic doesn't fix the problem. It speeds it up.
In this episode of Strategy Talks, Liana Ling, who personally manages millions in ad spend every year, shares the first question she asks every new client before running a single ad: "Have you sold anything yet?"
We get into what a business that is genuinely not ready for ads actually looks like, why AI-generated ad content is starting to blur together in people's feeds, and what Liana is seeing work right now in mid-2026 that almost nobody is talking about. Hint: it looks like it was made in 2016, and that's the point.
We also go deep on tracking — why it matters more than ever, what breaks it, and what one simple fix dropped ad costs by 30% for one of Liana's clients.
If paid ads are anywhere on your roadmap, listen to this one first.
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Liana Ling is a digital marketing strategist and lead generation expert with over a decade of experience helping service-based businesses and coaches become the obvious choice for their ideal buyers. A former practicing attorney, she brings a rare analytical rigor to marketing — blending legal-trained strategic thinking with cutting-edge digital expertise.
Recognized globally as one of the top Facebook ad buyers, Liana personally manages millions in ad spend annually, consistently delivering strong ROI for her clients. She is the founder of Power Up Strategy and former CEO of AdSkills, where she trained media buyers at scale. Today, she specializes in AI-driven traffic and lead generation systems that help experts attract the right clients — predictably and without the feast-or-famine cycle.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You're posting consistently. You've got a content calendar and a plan, and yet... the premium clients aren't showing up.
So you do what any smart business owner does: you try more. Adding more platforms. Trying more formats and increasing your posting frequency.
Yikes! Volume was never the variable. Now what?
The businesses pulling in six-figure clients from social media aren't posting more than you. They're operating differently than you — with a connected system where every piece of content, every ad dollar, and every relationship feeds the same pipeline.
In this episode of Strategy Talks, I will be talking about that ecosystem with my guest, so you can learn how a small team builds it without a big budget.
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Most entrepreneurs don't have a visibility problem. They have a strategy problem — and someone sold them a shortcut instead of a system.
Ginna Tassanelli has spent 24+ years watching brilliant business owners chase algorithms and wonder why premium clients aren't finding them. The marketing industry keeps selling "post more, grow faster" while ignoring the thing that actually moves money: a connected ecosystem where every channel compounds on itself.
As founder of HYPE Media and architect of the Visibility to Profits™ system, Ginna has driven over $60M in client results — not with massive ad budgets, but by building marketing ecosystems that turn organic content, low-budget ads, and real relationships into a pipeline that works even when you're not.
She doesn't come to inspire you to feel something. She comes to hand you a framework you can use Monday morning.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You don't need a big budget, a PR firm, or a Shark Tank appearance to earn real media coverage. What you need is a strategy, and the right story.
In this episode of Strategy Talks, host Dorien Morin-van Dam and guest Mickie Kennedy dig into why 97% of press releases never generate a single piece of earned media, what the 3% that do have in common, and how small businesses can use tools like industry surveys, customer story arcs, and strategic press releases to build real credibility and visibility, without spending a fortune.
You'll walk away with concrete ideas you can actually use, and a whole new perspective on how newsworthy your small business already is.
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Mickie Kennedy founded eReleases 28 years ago to help small businesses, authors, and startups increase their visibility and credibility through press release distribution. He lives in the Baltimore area.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Lotsa people treat LinkedIn like a billboard. They pick a look, post some updates, hope the right people notice.
And when it doesn't work, the instinct is to fix the tactics. Better headlines. More hashtags. A new posting schedule.
But tactics built on a story you haven't found yet? They won't save you.
This week's Strategy Talks guest has been helping entrepreneurs and consultants do the harder, more important work first: uncovering the story that makes everything else on LinkedIn actually land. Once you have that, the strategy almost writes itself.
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Anneke van der Voort helps entrepreneurs, advisors, and teams build a professional presence on LinkedIn — visible in a way that feels authentic and attracts the right clients. With a background in marketing, communications, and PR across both business and higher education, she has been working with LinkedIn since 2005. In 2013 she founded PRminded, and since then has helped countless professionals find their story and translate it into a profile and content strategy that actually works.
Her experience spans 20 years in B2B marketing, 10 years as a lecturer, and time living and working in Singapore and London — all of which shaped her international perspective and no-nonsense approach. Clients often say she brings calm and clarity to a platform that can feel overwhelming — and that working with her goes beyond visibility to real positioning and purposeful connection.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You can have thousands of downloads and still feel like you're talking to nobody. The difference between a podcast people consume and one they can't stop talking about isn't production quality or a big marketing budget; it's community. And it's something you can build deliberately, from day one.
Jen Cole knows exactly how. A social media strategist with over a decade of experience building loyal fanbases for brands, she co-launched So THIS Happened less than a year ago — and already has listeners texting her when an episode is late, sponsors emerging from her inner circle, and a community called the Sip Squad showing up in the wild to tell her they love the show.
In this episode, Jen breaks down the real difference between an audience and a community, why engagement metrics matter more than follower counts, and the one thing she did a full month before her first episode even aired. She also shares how she named her community, why having a co-host might be the smartest growth strategy you're not thinking about, and the two-and-a-half-minute video move that can start building your community this week.
Whether you're podcast-curious, a few episodes in, or years into a show that still feels quiet, this one's for you.
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Jen Cole believes marketing works best when it feels like something — not just something that performs. A social media strategist with over a decade of experience, she's the Social Media Manager for Archer Hotel Collection, co-host of Making a Marketer and So THIS Happened, and the writer behind the Jenfluenced newsletter. Her work lives at the intersection of brand storytelling, community strategy, and AI in marketing — and she has a particular gift for making all three feel accessible. Based in Wichita, Kansas, Jen is the kind of marketer who thinks like a host: always considering the experience on the other end.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You pour yourself into a piece of content. You write it, refine it, hit submit... and then silence. Did it go live? Did it get changed? Did someone above you decide it wasn't right, and never tell you?
Most content creators never find out what happens on the other side of that handoff.
This week's guest has lived on both sides of that wall. She started as a creator, with a background in fine art, and now she's the one in the room deciding what gets approved, what gets sent back, and what gets shelved entirely, as a fractional CMO for clients across three continents.
This week on Strategy Talks, we're getting into what a CMO is actually thinking when your content lands on their desk, and what you can do about it.
→ Join the NEW Strategy Talks community here.
Anna Geffert studied fine art, graduating just weeks before COVID hit. She made the switch to marketing after working in a museum, and has spent the last two years freelancing, evolving from marketing strategist to fractional CMO with clients on three continents.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You're posting consistently. Maybe you're even running some ads. But somehow the results still feel disconnected, like two separate efforts that never quite add up.
The brands winning on social have figured out how to make organic and paid work together as one strategy. And the gap between what they know and what most small businesses are doing? It's bigger than you think.
In this episode of Strategy Talks, host Dorien Morin-van Dam sits down with someone who has built that strategy from the inside, at P&G, Mercedes-Benz, Robinhood, and Western Digital. She's here to pull back the curtain and show you exactly how it's done.
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Melissa Dawson is a strategic, brand-first social pro with 15 years under her belt. She currently works in corporate B2B data storage at WD (fka Western Digital). Melissa has experience across the spectrum in social — B2B and B2C, hardware, software, fintech, transportation, CPG, and much more. Brands she's worked with include Western Digital, Procter & Gamble, Luvs, dbt Labs, Robinhood, Mercedes-Benz, Circle K, RingCentral, VMware, Celebrity Cruises, Orangetheory, and When We All Vote.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
If you want to (re)start YouTube on a limited budget and with limited resources, this Strategy Talks episode is for you! Learn the exact YouTube system small teams use to launch fast, grow consistently, and turn content into revenue — without a big budget or burning out your team. Digital media executive Andrii Salii has scaled 50+ channels to €10M+ in revenue and 5 billion views, and in this episode he's giving away the whole playbook.
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Andrii Salii is a digital media executive with 5+ years in YouTube, content strategy, and growth operations — having scaled 50+ digital media projects that today generate €10.2M+ in annual revenue. He specializes in building data-driven content ecosystems, leading distributed teams, and turning underperforming channels into profitable, scalable digital assets.
Andrii helps companies grow through revenue-focused content strategy, operational excellence, and high-velocity production systems.
What he brings:
- Delivered 2–5× KPI growth in 90–180 days for brands including FintechGarden, Ukraїner, and Genesis
- Managed and scaled global production teams across 10+ countries, securing 5B+ cumulative views and unlocking $500K+ in monetization
- Built unified content workflows and SOPs that cut production time by ~30% and doubled output — without increasing budget
- Designed omnichannel strategies that increased YouTube revenue, podcast consumption (4×), LinkedIn reach (+59%), and overall funnel performance
- Led P&L, budgets, and ROI-focused planning, optimizing content spend and improving measurable profitability across media portfolios
- Launched and accelerated monetized channels from scratch, crafting systems for scripting, packaging, metadata, and short-form growth
- Implemented AI-backed content workflows (ChatGPT, Midjourney, Gemini, ElevenLabs, Opus), improving speed, creativity, and scalability
Andrii combines strategic thinking, analytical depth, and high-ownership execution to help companies grow their media pipelines, strengthen acquisition funnels, and turn content into a repeatable profit engine.
RESOURCES:
- VidIQ extension
- 1of10 extension
- 1of10 app
- AlsoAlsked
- Claude 101 course
- 30 mins free discovery call with Andrii, YouTube Producer
- Website
- Free YouTube checklists
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Wouldn’t it be nice if your entire content strategy fit on one page, and your whole team could actually follow it?
Small teams keep borrowing strategies designed for someone else entirely: different budget, different headcount, different audience, and wondering why nothing sticks.
Stop working with a strategy that was never built for you.
Guest Patricia Aber has spent her career doing the opposite: stripping complexity down until what's left is something a real team can actually execute.
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Patricia Aber is a Digital Marketing Alchemist and business growth strategist based in Uganda, where she works with small teams through Nile Centre Business Support. She specializes in turning complex, scattered ideas into simple, executable content strategies — the kind that fit on one page and actually get results. Patricia believes strategy shouldn't feel like a manual, and she's on a mission to prove that clarity, not complexity, is the real competitive advantage.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Is your marketing based on assumptions?
You think you know why someone downloaded your lead magnet. You think you know what problem they have. You think you know if they are ready to buy.
Well, you are probably wrong.
In this week's episode of Strategy Talks, you get to meet Moni Oloyede. She joined me to talk about what your prospects are dying to tell you, and how to set up your marketing to actually hear it.
A system of smart questions built into what you are already doing.
If you have ever wondered why your leads go cold... keep listening!
→ Join the NEW Strategy Talks community here.
Moni Oloyede is a marketing strategist, educator, and founder of MO MarTech, where she helps small businesses and early-stage companies build marketing that actually works. With a career spanning corporate marketing and entrepreneurship, Moni now focuses on teaching founders how to connect marketing principles with modern tools like AI and marketing technology.
She mentors entrepreneurs through organizations such as the Maryland Innovation Center and TEDCO, where she helps startups clarify their audience, sharpen their messaging, and develop practical go-to-market strategies. Her work centers on helping small teams stop chasing tactics and instead build marketing systems rooted in customer psychology, clear positioning, and repeatable content strategies.
Through workshops, consulting, and speaking, Moni teaches business owners how to create content that attracts the right audience, communicates real value, and turns attention into customers. Her approach blends timeless marketing fundamentals with modern AI workflows so small teams can plan, produce, and distribute content more efficiently without losing the human connection that drives real engagement.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Are you the bottleneck in your own business?
If your team stalls when you step away, you may be missing something most founders never think to build. Yvonne Heimann, founder of Ask Yvi and author of Mastering the Basics of ClickUp, joins Dorien Morin-van Dam as a guest on Strategy Talks this week to show you how visibility systems create real consistency in small teams, without adding complexity or headcount.
→ Join the NEW Strategy Talks community
Yvonne Heimann is the founder of Ask Yvi and FemAuthority, where she helps marketing teams and founders build scalable systems that support leadership and growth. Since 2018 she has worked with agencies, digital businesses, and marketing teams to design operational structures that remove bottlenecks and restore strategic focus. Yvonne is a longtime systems strategist, ClickUp expert, and author of Mastering the Basics of ClickUp. Her work focuses on the intersection of leadership, decision architecture, and operational design so teams can scale execution without adding complexity or headcount.
Resources from Yvi:
https://funnel.askyvi.com/ultimate-guide-to-streamline-your-customer-journey
SOP tool: http://askyvi.tips/whale
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
What would someone find if they Googled you right now?
For most founders, the answer is… not much. Not because they don't have the expertise, but because they've been so heads-down doing the work, they've never taken the time to be known for it.
In this episode of Strategy Talks, we're digging into one of the most overlooked growth levers in business: authority. Not the flashy, overnight kind — the real, durable visibility that makes the right people trust you before they ever get on a call with you.
My guest spent twenty years helping others build that kind of credibility. Then she turned the lens on herself, and what she built is a genuine blueprint for going from hidden to recognized, without a big team or a big budget.
If you've ever felt like your reputation should be doing more heavy lifting for you, this one's for you.
→ Join the NEW Strategy Talks community here
Kelly Schuknecht is the CEO of Two Mile High Marketing, a strategic marketing agency that helps founders, CEOs, and professional service providers build visibility and grow influence through thought leadership. With a background in publishing and executive marketing, Kelly has spent over 15 years helping high-achievers turn their expertise into powerful personal brands. She speaks nationally on visibility, content strategy, and the mindset shift it takes to go from “behind the scenes” to center stage.
Kelly's Book: AuthorityXFactor
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Some leaders are one bad week away from quitting content for good.
You start strong: the ideas, the energy, the plan. Then life hits. A client crisis. A missed deadline. A season where you have nothing left. The content stops. Weeks turn into months. And the silence starts to feel permanent.
Here's what nobody tells you: the leaders who show up consistently aren't the ones with more time. They're not the ones with bigger teams or better ideas. They're the ones who stopped trying to create like a machine, and learned to lead like a human.
George B. Thomas is the founder of Sidekick Strategies, creator of the Superhuman Framework, and one of the most prolific content creators in his industry — 16 million words, 400+ podcast episodes, zero burnout.
In this week's episode of Strategy Talks, we go deep on the system, the mindset, and the hard truth about why most leaders keep stopping and starting.
→ Join the NEW Strategy Talks community today
Chapters:
00:00 Consistency Without Burnout
02:07 Meet George B Thomas
03:10 Purpose Passion And Systems
09:59 Hustle Culture Wake Up Call
13:12 AI Clone And Foundations
22:14 Obsidian Brain Map
22:47 Story Bank and Identity
27:01 Voice Prompts in Terminal
30:10 Agent Team and Self Learning
40:31 Build Your Brain Today
George B. Thomas is the founder of Sidekick Strategies and Spiritual Side of Leadership, and creator of the Superhuman Framework, a proven system built on 4 Cornerstones and 10 H Pillars that helps leaders flourish in business and life. With 42+ HubSpot certifications and decades of experience in sales, marketing, and leadership development, George has dedicated his career to helping businesses grow and faith-driven professionals stop choosing between success and soul. He's a speaker, podcast host of "Beyond Your Default," and trusted guide for leaders who refuse to let the weight of leadership crush their calling.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
George's Resources:
The blog article George created during the LIVE show, no editing!
https://www.sidekickstrategies.com/blog/content-strategy-five-things-marketers-need-to-know
Services and AI Training:
https://www.sidekickstrategies.com/training/ai-content-system
https://www.sidekickstrategies.com/blog/websites-are-dead-web-systems-are-not
https://www.sidekickstrategies.com/services/ai-content-systems
Tools:
https://www.delphi.ai/
https://obsidian.md/
LinkedIn engagement is at an all-time high, and yet video views just crashed 36%. Audience growth is slowing. And the format nobody was talking about a year ago is now the top performer on the entire platform. So which LinkedIn are you showing up to: the one that's thriving, or the one that's leaving you behind?
The 8 key findings from Socialinsider's 2026 LinkedIn Benchmarks report, based on the analysis of 1.3 million posts across 16,000+ business pages:
- LinkedIn's overall engagement rate is up 8% YoY, now averaging 5.20%
- Native document posts lead all formats with a 7.00% engagement rate — up 14% YoY
- Engagement grew across every format: text posts (+12%), images (+9%), and videos (+7%)
- Multi-image posts drive the most likes across all page sizes
- Polls outperform all other formats for impressions on pages with 50K+ followers
- Video views declined 36% YoY across every page size
- Brands increased posting frequency in 2025, especially for visual-first formats
- Audience growth slowed significantly in 2025, particularly for large accounts
In this special panel edition of Strategy Talks, host Dorien Morin-van Dam sits down with four LinkedIn experts to do something this ^^^ data alone can't do: tell you exactly what to do next.
00:00 LinkedIn Shakeup Stats
02:00 Meet the Expert Panel
05:54 How to Read Benchmarks
09:04 Video Drops and What Works
13:09 Docs Albums Polls Growth
27:41 Follower Spikes and Patterns
29:02 Organic Wins Fuel Paid
32:51 Follower Growth Takes Time
36:42 Metrics Beyond Likes
48:15 Rapid Fire and Wrap Up
The LinkedIn experts:
🎙 Miruna Vocheci: Social Media Manager at Socialinsider. She'll walk us through the data straight from the source.
🎙 Beth Granger: LinkedIn trainer, consultant, speaker, and beta-tester for LinkedIn itself.
🎙 Melonie Dodaro: Social Strategist for DNV, bestselling author of LinkedIn Unlocked, and Navigating LinkedIn for Sales.
🎙 Kristian Downer: Founder of DowSocial and a LinkedIn Ads strategist and marketing trainer.
This conversation goes beyond the benchmarks and straight into the strategic decisions every marketer, B2B brand, and small business owner needs to make right now.
→ Join the NEW Strategy Talks community
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
This special episode was streamed exclusively on LinkedIn.
If you can't take a two-week vacation without your agency falling apart, you don't own an agency. You ARE the agency.
This week's guest Steve Guberman built one, sold one, and now coaches others to stop making that mistake.
In this episode of Strategy Talks, we will be talking about
- what actually builds value,
- what silently kills it,
- and how to build something worth buying, and worth running.
This episode is your wake-up call.
→ Join the NEW Strategy Talks community here
00:00 You Are the Agency
01:20 Welcome to Strategy Talks
02:55 Owner Dependency Warning Signs
06:34 Delegation That Enables Growth
09:05 CEO Role and Focus
10:13 Copycat Goals vs Real Success
12:01 Profitability and Niching
13:45 What Buyers Really Value
14:57 AI Adoption Stages for Agencies
25:05 Sellable and Enjoyable Agency
Steve Guberman is the founder of Agency Outsight, where he helps agency owners build the business of their dreams—with clarity, purpose, and profit. A former agency founder who successfully exited his own firm, Steve now guides creative, marketing, and digital leaders through growth, positioning, and the complex decisions that come with scaling or selling an agency.
Drawing on his experience as both a coach and M&A advisor, he helps owners understand what truly drives long-term value—financially and personally. As host of the Agency Bytes podcast, Steve shares real stories and lessons from top agency leaders to help others grow with intention.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
The Agency Owner's Audit
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Rebranding feels productive, right? But it rarely fixes what’s broken.
In this episode of Strategy Talks, Dorien Morin-van Dam hosts Beatrice Gutknecht as she breaks down why most companies don’t have a brand problem; they have a positioning problem.
And how that misalignment shows up everywhere: in unclear messaging, content that doesn’t convert, and sales conversations that stall.
You’ll learn how to spot the difference, and what to change, so your brand actually drives pipeline.
If your content isn’t converting or your message keeps changing, this is the conversation you need.
→ Join the NEW Strategy Talks community here
Beatrice Gutknecht is the Founder of Badassery by B, shifting how businesses are seen with ROI (like increasing brand value, AKA business value, and reducing sales and marketing costs) and practical operations-focused brand strategy, and Host of The Art of Branding Podcast.
Beatrice is a firm believer that the classic ‘rebrand’ is BS and a great way to spend a bunch of money while losing market share and trust and restart the growth cycle from scratch. What’s effective? Repositioning and refreshing your brand.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Ever notice how the post is basically done… but somehow it never publishes?
That “last 10%” is where small teams lose momentum: endless tweaks, one more review, waiting on someone to approve it, waiting on someone to “have time.”
And here’s the hard truth: most small teams don’t have a content problem. They have a shipping problem.
In this episode, Dorien is joined by Robin J. Emdon, creator of GetResultsology, to break down what’s actually happening when smart teams procrastinate, and how to replace the chaos with a simple system that compounds: clear ownership, a real definition of done, and lightweight accountability that doesn’t add more meetings.
If your content is stuck in draft mode, this is your reset, so you can ship consistently and get results.
→ Join the NEW Strategy Talks SKOOL community here
Robin J. Emdon is the creator of GetResultsology® – The Science of Getting Stuff Done!, a practical system designed to help solopreneurs and self-starters overcome procrastination, build momentum, and follow through on what matters most. Known as The Procrastination Slayer and The Momentum Architect, Robin helps turn scattered effort into consistent progress — one focused action at a time.
Robin's FREE resources
- 5-Days to Skyrocket Your Productivityand Kick Procrastination to the Curb!
- Really Useful Tips (FREE GetResultsology Book - PDF)
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
If your market is crowded, ‘more content’ won’t save you, but more of you will.
In this episode, guest Stephen Mostrom and host Dorien Morin-van Dam break down what it actually means to outwrite AI as a small business: keeping your human voice, sharpening what makes you distinct, and using AI in a way that supports your thinking instead of replacing it.
Because the goal isn’t to publish faster. The goal is to be remembered—and trusted—when the buyer is comparing options.
Are you struggling to be seen and heard? THIS one’s for you!
→ Join the NEW Strategy Talks community today.
Stephen Mostrom is a damn smart writer for tech, finance, and healthcare brands. He cofounded a content agency, Damn Smart Marketing, to help execs and companies turn their big ideas into sharp, human-first writing that breaks through the noise.
Outside work, you'll find Stephen hanging with his wife (and business partner), two boys, and three pups. He loves a good book, a great glass of Syrah, and premier league soccer.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Every single week, I tap into someone else’s audience — on purpose.
And every week, my guests tap into mine.
That’s not luck. That’s strategy.
Strategic partnerships are one of the fastest, most powerful ways to grow, ESPECIALLY if you’re a founder, consultant, or small team without a massive audience (yet).
This week on Strategy Talks, I’m bringing on someone who gets it:
Alexandra Black-Paulick; a strategist who helps brands grow by partnering smarter.
We’re breaking down:
🧡 How to access warm, trusting audiences without cold pitching
🧡 How to avoid becoming the “junior brand” in the deal
🧡 Why most people approach partnerships backwards — and how to fix it
If you’ve got the right offer but not enough eyes on it, this conversation is your growth unlock.
→ Join the NEW Strategy Talks community here
I’m I’m Alexandra Black, a fractional marketing director who helps brands get clear, consistent, and confident in how they show up.
After 15 years leading marketing for B2B and D2C companies, I’ve learned how to cut through complexity and build marketing strategies that get results. I live in Denver and love partnering with teams who are ready to grow—without the chaos.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
You know that feeling when you’ve posted your 4th piece of content this week…
… and all you hear is crickets?
You’re not alone, and you’re not doing it wrong. You might be missing something, though.
You need direction.
This episode of Strategy Talks features Kendra Losee, marketing strategist, visibility expert, and host of the brand new podcast 'Marketing for People Like Us', to talk about the shift smart teams are making in 2026: from reactive content to intentional strategy.
We’ll get into what to stop doing, how to lead with clarity, and why so much “good content” is quietly failing. If you’re a founder, freelancer, or part of a small marketing team, this one's for you.
→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060
Kendra Losee helps business owners stop swearing at their marketing and turn it into something that actually works.
She's spent more than two decades working with Fortune 100s, startups, agencies, and her own company. Which means she knows what moves the needle, what's worth your time, and what you can stop doing altogether.
Kendra specializes in helping business owners turn marketing that grew organically into something strategic. Her approach cuts through the 'that's just how we do it' and 'why isn't this working,' so you can get the clients you want, grow the business you envisioned, and stop second-guessing marketing decisions.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
New episodes each week! We stream live on LinkedIn, YouTube and Facebook.
Here’s the uncomfortable truth: most of your content, the content you’ve spent time researching and creating… is going nowhere.
You are posting, people are liking, maybe even commenting, but it’s not turning into real relationships, or real results.
That’s because what happens after you post is just as important as what you post. And that’s where today’s guest comes in.
I this episode, Dorien is joined by Brooke Sellas — award-winning CEO of B Squared Media — who’s here to show us how social care is the missing link between content strategy and customer experience.
If you think social care is just answering DMs or complaints, think again.
You’ll learn how small teams can turn everyday comments into trust, loyalty, and actual growth — with clear plays you can run this week.
→ Join the NEW Strategy Talks community here: https://www.skool.com/strategy-talks-4060
Brooke Sellas is shaping the future of digital marketing one conversation at a time. An award-winning CEO, she leads B Squared Media, a social experience management firm helping global brands like Brother International, Miele, and Vanguard turn digital conversations into trust and loyalty. Explore her insights in Conversations That Connect, her thought leadership on CMSWire, or her expert-led courses—including multiple programs at the University of California, Irvine and a LinkedIn Learning course on Social Care.
Resource from Brooke, The State of Social Care 2026
https://bsquared.media/the-state-of-social-care-2026/
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
Search is changing fast. ChatGPT, Perplexity, Google SGE—your future customers are asking questions in tools that skip the traditional click. So how do small teams stay visible in a world where links are disappearing?
In this episode of Strategy Talks, Dorien sits down with AI visibility and SEO expert Jason Khoo, founder of Zupo, to explore how brands can earn presence in large language models (LLMs) without relying on huge content budgets or outdated keyword tactics.
You’ll walk away with:
-
A clear definition of “AI Visibility” and how it differs from SEO
-
Content plays that help ChatGPT, Perplexity, and Google SGE surface your brand
-
Real-world examples of what works (and what’s already obsolete)
-
A framework to audit your site and content for LLM readiness
-
One key metric to track your AI search presence in 2026
If you’re done chasing rankings and want your brand to show up where decisions now start, this episode gives you a roadmap to compete, no agency required.
→ Join the community here: https://www.skool.com/strategy-talks-4060
Jason Khoo is the Founder and CEO of Zupo, an award-winning AI visibility & SEO agency, and a leading voice on adapting businesses to the evolving search landscape. With deep expertise in Search Engine Optimization and Thought Leadership, Jason has expanded into Generative Engine Optimization (GEO) and AI Visibility, helping brands optimize for Google, ChatGPT, Perplexity and beyond.
'Strategy Talks: Content Strategy for Small Teams', Season 5, is where content marketing meets real business results. Hosted by hands-on content strategist Dorien Morin-van Dam, each episode delivers a focused conversation with a guest expert who shares a specific, repeatable play. You'll leave with a clear problem definition and a set of steps you can take this week.
No fluff. No theory. Just strategy you can use.
If your team’s content is unclear, inconsistent, or just not getting (enough) traction, it might not be a content problem but a leadership problem. Ahem. You!
It's you; you might be the problem.
Join executive coach Lori Bruhns and host Dorien Morin-van Dam, as we kick off Season 5 of Strategy Talks, with a bold conversation about what small team leaders get wrong about content strategy, and how to fix it fast.
We’ll unpack the hidden leadership habits that block content flow, dilute brand voice, and create endless bottlenecks.
Walk away with practical ways to improve internal alignment, team communication, and strategic clarity, so your content actually reflects who you are and where you're going.
Perfect for founders, team leads, marketers, and consultants building systems that scale.
Resources:
Dorien on LinkedIn
Strategy Talks Video Podcast | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks Video Podcast | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks Video Podcast | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks Video Podcast | Season 4 YouTube Playlist: https://bit.ly/3WVPUUg
Strategy Talks Video Podcast | Season 5 YouTube Playlist: https://bit.ly/4pDRaqo
How do you stay true to your story when your market forces you to change everything?
On this episode of Strategy Talks, I sit down Haley Walden to dig into how the most resilient creators pivot not just what they sell, but how they talk about themselves. (And yes, we talk martial arts & books too.)
The market is changing, and if you are in need of a business pivot, this one’s for you!
★★★★★
Haley Walden is an intuitive brand voice copywriter, editor, and book coach who helps thought leaders and innovative brands position themselves as industry experts, influencers, and visionaries in their fields.
She's a multi-passionate geek with many obsessions, including reading, martial arts, film, music, and musicals. When she's not serving her clients, she's immersed in the magical world of The Witness Tree Chronicles, her epic fantasy series-in-progress.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Haley Walden
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Want to stop posting more and start being heard?
In this episode of Strategy Talks, Dorien chats with Carrolee Moore, founder of The Podcast Pitching Society, about how to turn podcast guesting into visibility that sells. Want more visibility (and more contracts)?
Learn about pitching, appearing, and converting via Other People’s Podcasts.
★★★★★
Carrolee Moore is a Jamaican-born entrepreneur, speaker, and founder of The Podcast Pitching Society. She helps overlooked experts get paid for what they know, not just what they do, through high-impact podcast placements and long-form visibility strategies.
After being laid off in 2020 and moving cross country, she launched her first business from an air mattress in an empty apartment. She transformed that rock-bottom moment into a multi–six-figure agency in under two years – built without ads, SEO, or social media marketing.
She is the creator of the Currency of Visibility™ movement and the visionary behind the C.A.K.E. Podcast Guesting Method, helping founders turn podcast interviews into content and contracts. Her work has been featured in the Dallas Morning News and on popular platforms like the Speak Your Way to Cash® podcast. In 2025, she was inducted into Who’s Who of America for her contributions to marketing and communications.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Profitable Podcast Pitch Kit/DIY box
Free 30 Min Visibility Session with Carrolee
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What if your social media strategy could do more than drive clicks?
What if it could drive real, lasting change?
Here is the good news: you can!
On this episode, Dorien is joined by Dr. Misha Kouzeh, global consultant, TEDx speaker, and digital changemaker, to explore how purpose-driven brands use social media to create measurable social impact, and what we can learn from them!
If you’re ready to move beyond vanity metrics and into meaningful influence, this is your episode.
★★★★★
Dr. Misha Kouzeh is a TEDx speaker, distinguished university lecturer, social entrepreneur and consultant with expertise in digital marketing, social impact and sustainability across three continents. For the past decade, she has worked with organizations such as Coca-Cola, Unilever, the United Nations' World Health Organization as well as Stanford, University of Southern California, University of California LA, Cal State Universities and various nutrition technology and medical companies to leverage the power of marketing, social impact and education to drive positive change for purpose-driven brands.
A recognized thought leader often referred to as "Digital Changemaker", Dr. Kouzeh has spoken on global stages for over 15 organizations, including Sustainable Brands, the premier global community of brand innovators who are shaping the future of sustainable commerce worldwide.
Dr. Kouzeh obtained a Doctorate degree in Education at University of Southern California (USC) and holds two Master of Science degrees from RSM Erasmus University and Wageningen University in Marketing Management and Nutrition & Health and a Bachelor of Science in International Business Administration from Erasmus University in the Netherlands. Located in Los Angeles, she obtained two UCLAx Certificates in Marketing and Sustainability and a Harvard certificate in Higher Education. She also serves as a member of advisory board for UCLA Extension, member of advisory council for Harvard Business Review, certified Climate Reality Leader, and several community organizations empowering individuals from youth to C-Suite executives to change the world.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Misha Kouzeh on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What really breaks down collaboration between sales and marketing? And how do you fix it, for real?
In this week’s episode of Strategy Talks, we meet B2B strategist and author Pam Didner. She reveals what happens when teams misalign, how to rebuild trust, and why shared KPIs aren’t enough.
We’re diving deep into the mindset, structure, and culture needed to make revenue teams actually work together, and how AI will change the way we collaborate next.
★★★★★
Pam Didner is a seasoned B2B Consultant, Speaker, Fractional CMO, Author, and Podcaster.
Her extensive knowledge covers various areas such as strategic planning, account-based marketing, demand generation, and sales enablement. She has also written five business books: The Modern AI Marketer in the GPT Era, The Modern Marketer: Guide to Gen AI Prompts, The Modern AI Marketer, Effective Sales Enablement, Global Content Marketing.
She excels in fostering strong partnerships with sales teams to showcase the revenue-generating potential of marketing efforts. Pam works closely with both sales and marketing teams to develop cohesive plans that align with overall business goals.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Pam Didner's website
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What does it really mean to live and work with peace and purpose, especially when the world expects performance and perfection, and ...constant hustle?
This week's guest is Mike Gingerich. From the Andes to the Amazon, Mike guides transformational journeys in life, leadership, and mindset. This conversation is your invitation to slow down, and level up.
★★★★★
As a lifelong endurance athlete, former executive, coach, and tour guide, Mike Gingerich helps overachieving professionals get beyond perfectionism, people-pleasing and chronic stress, and optimize performance…both in life and business.
He offers coaching & training, as well as retreats and tours in Ecuador where he immerses groups, taking them from the Andes to the Amazon!
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Mike's Next Retreat in Ecuador
Special Offer From Mike
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
“Why didn’t that reporter write about us?”
If you’ve ever wondered why you didn't get media coverage, this episode of Strategy Talks is for you. Julie Kelley knows exactly what the media wants, because she used to be on the inside.
Now she helps rural brands and nonprofits ditch tired press releases and get the coverage they deserve.
★★★★★
Julie is Chief Strategist and Founder at Rural QueenB Media, a Rural America Business Amplifer. She turns 20 years of newsroom relationships into strategic wins for expansion stage companies, female founders, nonprofits, and global companies with small town impact. Her advantage: she knows what reporters want before they ask and uses that insider knowledge to elevate rural brands to national prominence.
Her communications strategy and growth marketing media work includes companies like Ballou Family Apothecary, Weidmann Electrical Technology, Roof Maxx, Vermont Nut Free Chocolates, and SunCommon, reflects Julie’s commitment to business as a force for good.
So does her service on Boards of Directors/Trustees for the Vermont Futures Project, Discover St. Johnsbury Chamber of Commerce, and previously Fairbanks Museum and Planetarium, Habitat for Humanity, and as the President of Burlington Sunrise Rotary and Spokesperson for St. Jude Dream Home and Hospice of Acadiana. Julie recently hosted the keynote fireside chat during the Women’s Economic Opportunity Conference, organized by Senator Peter Welch's office, in Vermont.
Julie started the year presenting as the Media expert at a national conference in New Orleans for Roof Maxx. That led to a growth market in executive leadership and public speaking trainings for national organizations like MIE in Philadelphia, Pennsylvania and One Justice in San Francisco, California. In addition, she is beginning a new executive training cohort, with a major utility in New England, in December.
Julie loves living the Vermont life, back in her hometown of St. Johnsbury, in her multi-generational home with her 10-year-old son, 81-year-old Mom, and their dog Gumbo!
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Julie on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
AI is transforming how brands are discovered online. The rules of SEO are changing fast.
Join me this week for a Strategy Talks episode with search strategist Dale Bertrand as we dive into AI-driven search and what it means for visibility, traffic, and growth.
★★★★★
Dale Bertrand has been an SEO specialist to Fortune 500 companies and venture-backed startups around the world for two decades. His clients include global brands such as Citizen Watch, Nestle, Raymond Weil, Exxon Mobil and Bulova.
He applies his graduate school work in artificial intelligence to search engine marketing. Dale speaks at industry conferences, leads corporate training events and serves as Entrepreneur in Residence at the Harvard Alumni Entrepreneurs Organization. He has trained marketing professionals from TripAdvisor, Microsoft, HubSpot, Digitas, Exxon Mobile and Proctor & Gamble. Dale has BS and MS degrees in Computer Engineering from Brown University.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Fire & Spark
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
We built brands for humans. But the first judge of your next message is now an algorithm.
Are you marketing to the machine before the customer?
This week on Strategy Talks, I’m talking with THE Mark Schaefer; bestselling author and business coach, about his latest book: How AI Changes Your Customers.
Let’s find out how AI is rewiring buyer behavior, the signals algorithms actually reward, and the moves that rebuild brand trust when fast, confident answers crowd out nuance.
If you want practical strategies you can use right now, don’t miss this!
★★★★★
Mark W. Schaefer is a globally recognized author, keynote speaker, futurist, and business consultant who blogs at {grow}, one of the top five marketing blogs in the world. He teaches graduate marketing classes at Rutgers University and has written 12 best-selling books. Mark’s new book Audacious: How Humans Win in an AI Marketing World describes an essential framework for businesses to stand out and be seen in a noisy world.
His many global clients include Pfizer, Cisco, P&G, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events worldwide, including South by Southwest, Marketing Summit Tokyo, and the Institute for International and European Affairs. Mark has appeared as a guest on various media channels, including CNN, The Wall Street Journal, The New York Times, and CBS News.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
MarkBot
Marketing Companion Podcast
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What if… productivity didn’t start with hustle?
Transformational trainer Sheetal Sujan joins me today, to challenge the traditional productivity playbook.
We talk practical tools, inner alignment, and how softness and stillness, can drive high-impact results.
Tune in for a conversation that blends strategy with soul
★★★★★
Sheetal Sujan is a transformational trainer, emotional intelligence facilitator, and the founder of Lybra Training, Coaching & Consulting in Suriname. With over 15 years of experience in people development, Sheetal has led powerful programs across communication, leadership, MBTI, team building, productivity, and AI for both private and public sector organizations.
Her work blends deep emotional insight with practical tools, creating spaces where individuals — especially women — feel seen, safe, and empowered to reconnect with themselves.
Known for her calm strength and intuitive teaching style, Sheetal’s sessions are both grounding and transformational.
Sheetal believes that true leadership begins with inner alignment, and that stillness, softness, and self-awareness are powerful forms of transformation.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Sheetal Sujan
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Are your marketing reports full of numbers… but short on meaning?
Do dashboards get updated weekly, but no one really uses them?
Today’s guest says: “You don’t need perfect data, you need insight you can act on.”
Dana DiTomaso is here to help us cut through the noise! She’ll share how to build reporting strategies that actually guide decisions, and rethink what metrics really matter in 2025 and beyond.
If your team is drowning in data but starving for clarity, this episode of Strategy Talks is for you.
★★★★★
Dana DiTomaso is Founder & Instructor at Analytics Playbook and President & Partner at Kick Point, where she helps people and teams do better marketing.
Alongside the team at Kick Point, Dana teaches people and teams how to set goals and track results so that they understand what strategies and tactics bring real value. In addition to speaking at conferences about reporting and analytics, SEO, and brand building, Dana is the weekly technology columnist on CBC Edmonton AM and teaches digital analytics at the University of Alberta.
Her LinkedIn Learning courses have taught over 180,000 learners important digital marketing skills. In her spare time, she enjoys yelling at football players and collecting hobbies.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dana's website
Dana's courses
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What makes an agency partnership work, and what makes it fall apart?
On this episode of Strategy Talks, my guest and I sit down to explore some of the unspoken rules, partnership pitfalls, and of course, best practices of strategic agency partnerships.
If you’ve ever subcontracted a service, or thought about white-labeling your work, this one’s for you.
★★★★★
A lifelong New Jersey native, Adam Wormann spent a decade in the non-profit sector before transitioning to agency life, leading digital marketing for multiple agencies. In 2016 he founded Wormann Consulting, a boutique digital marketing agency focused on digital search and social media, helping clients directly as well as partnering agencies without a digital marketing department or just needing additional overflow support.
Adam resides in northern NJ with his wife, three kids, and mini golden-doodle. He's also an avid golfer, poker player, and supporter of Liverpool Football Club.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Wormann Consulting
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
If selling makes you cringe, or if you’ve ever tried to 'build rapport' and accidentally made things weirder, this one’s for you. Whether you’re pitching a product or service, or just your own ideas, adding humor can be your secret advantage.
In this episode of Strategy Talks, you’ll learn how to sell without sounding salesy, how to make people laugh without losing the sale, and why humor might be the best trust-builder you’re not using yet.
This week, Chris Castanes joins us with stories, strategies, and just the right amount of sarcasm.
★★★★★
Chris Castanes started selling when he was in grade school. His first job was selling door-to-door insurance policies in rural North Carolina. In 2009 he started what eventually became Surf Financial Brokers. In 2019 he began making plans to make his company more "virtual" and covid accelerated that.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Books by Chris Castanes:
Nearly Motivated
You Are Going To Be Great at This
Website: Chris Castanes
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Did you know your content keeps working for you months after you post it, quietly driving traffic and growing your list, and attracting ready-to-buy customers - on Pinterest? This week's Strategy Talks guest, Trona Freeman, helps small businesses use Pinterest and SEO.
Whether you're brand new to Pinterest or ready to scale your results, this is a strategy talk you don’t want to miss.
★★★★★
Trona Freeman helps small businesses use SEO and Pinterest to grow and connect with their customers online. She has a varied background, including an MA in Art History, and a previous blogging career.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Pinterest SEO Course: Keyword Optimisation for Traffic and Leads
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Dare I say it? Corporate video is finally having its moment.
Yet… most brands are still playing it painfully safe.
In this episode of Strategy Talks, Emmy Award-winning storyteller Tony Gnau shows us how to ditch dull scripts and create video content that actually connects. Tony proves that video doesn’t have to be flashy to be powerful. It just can’t be boring.
★★★★★
Tony Gnau is the Founder and Chief Storytelling Officer at T60 Health. He’s a three-time Emmy Award winner, 18-time Telly Awards winner, and is the Amazon #1 bestselling author of "Lights, Camera, Impact."
He has created videos for Walgreens, CommonSpirit Health, Catholic Health Initiatives, United Airlines, Goose Island Beer Company, as well as NBA legend Dwyane Wade.
Finally, Tony is a former USC Trojan football player, Star Wars geek, and a devoted husband and father.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Connect with Tony Gnau
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
I bet you know this but… AI search cites sources. That puts PR (back) in the spotlight.
In this episode of Strategy Talks, Dan Nestle and Dorien break down simple moves any brand can use to earn mentions, build authority, and get linked in AI answers. If you want AI to point to you, this is your episode.
★★★★★
Dan Nestle, Founder of Inquisitive Communications, is an award-winning strategic communications executive, communications technology leader, and host of The Trending Communicator podcast. Named to PRWeek’s Dashboard 25 in both 2023 and 2024 and recognized on the Propel 100 list of the Most Influential PR Tech Leaders in the World for 2025, he is at the forefront of AI and innovation in communications.
With over two decades of corporate and agency experience, Dan brings proven expertise in corporate and brand communications, integrated marketing, content strategy, social media, and brand storytelling. His deep understanding of emerging trends like Generative AI and CommsTech enables him to bridge the gap between strategy and innovation, helping organizations adapt and thrive in a rapidly evolving landscape.
Born and raised in New Jersey, Dan spent 16 years in Japan and speaks Japanese—a reflection of his adaptability and global perspective. This curiosity and ability to connect ideas across disciplines drive his passion for empowering PR and marketing leaders to confidently embrace AI and unlock its full potential.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dan's Podcast: The Trending Communicator
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
So many of us are obsessed with clicks, metrics, and automation; what happens when we choose empathy instead?
This week's guest, Samantha Kelly, built a thriving brand and loyal community by doing exactly that. She builds trust instead of chasing likes. If you’re tired of hollow engagement and ready to create real connection, this episode of Strategy Talks is your blueprint.
★★★★★
Samantha Kelly has been helping businesses get noticed since 2016. Samantha is one of the most recognised specialists in the social media space. With an engaged following of over 70k on X and 18k on LinkedIn, Samantha helps businesses stand out online and build communities around their brand. She helps executives curate a powerful personal brand presence online.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Social Media Fest Ireland
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Imagine stepping onto campus where AI co-teaches your lectures, customizes every assignment in real time, and even runs virtual internships.
As universities race to embed generative tools into every syllabus, we must ask: are we truly preparing students for tomorrow’s workforce or unleashing new ethical challenges?
This week on Strategy Talks, we’ll uncover how higher-ed leaders are weaving AI literacy into every program to graduate professionals ready to innovate responsibly.
★★★★★
Dr. Elaine Young is Department Chair for Marketing, Media & Esports at Champlain College Online, where she oversees faculty, curriculum and assessment for undergrad and graduate programs—and, as Curriculum Innovation Lead, designs new offerings for adult learners and employer-sponsored cohorts.
A member of the Champlain community since 2000, she’s served as Assistant Dean and Program Director, launched the B.S. in Marketing (2001), minors in Activist & Digital Marketing, and the first B.S. in Game Production Management.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Dr. Elaine Young on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Influencer marketing is evolving. And Robyn Nissim is leading that evolution.
She built Ulta Beauty’s first-ever influencer program, grew Anastasia Beverly Hills to 24 million followers, and took Alo Yoga from zero to 4 million in under a year, all before founding her own consultancy, Social Proof Agency.
In this episode of Strategy Talks, Robyn reveals how to go beyond campaigns and follower counts to build culture-driven, social-first brands from the inside out.
Tune in for real talk on zero-budget creativity, internal alignment, and what not to do when building your influencer strategy in 2025.
★★★★★
Robyn Nissim began her career on the agency side of advertising, opening social handles for brands such as Michelin and Nissan. After five years in the Ad World and winning a Webby Award, she learned that she could make waves on social platforms using zero brand dollars, which led her to launch an independent freelancing business.
During this time, Robyn built out Ulta Beauty's first-ever influencer marketing program, leading strategy and execution for their team. At the forefront of the influencer bubble, Robyn played a significant role in revolutionizing how brands connect with consumers online and leveraged influencer marketing to build trust with consumers, create content, and alleviate internal creative resources.
From there, she went on to manage some of the largest social communities in the world in-house on the brand side, taking Anastasia of Beverly Hills to its peak (24M Followers on Instagram) and building out Alo Yoga's entire social footprint, sprouting to +4M in less than one year (opening channels Alo, Alo Men, and Alo Wellness)
After driving massive results at both brands and receiving acknowledgments from Instagram, Robyn established Social Proof Agency. S.P.A. is dedicated to empowering organizations to think social-first via corporate training on social media strategy, rollout, and execution company-wide.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Robyn's programs
Robyn on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Authentic relationships can be your greatest business asset.
In this episode of Strategy Talks, I sit down with Jillian Vorce, master connector and founder of The Jillian Group, to explore relationship-building as a strategy, not an afterthought.
From overlooked stakeholder ecosystems to redefining ROI through connection, Jillian shares how leaders can turn isolation into opportunity, one handshake at a time. 🤝
If you're ready to build deeper, more strategic relationships in 2025, this episode is for you.
★★★★★
Jillian Vorce is a connector, strategist, and trusted advisor with 25 years of experience helping leaders and entrepreneurs grow through the power of authentic relationships. As founder of The Jillian Group and One Handshake, she’s built a global network by focusing on connection as a business strategy, not an afterthought. Jillian works with founders, executives, and aspiring authors to turn ideas into action and isolation into opportunity.
She’s the author of 20-20 MindSight: Refocus, Reignite & Reinvent Your Life From the Inside Out and host of the One Handshake podcast.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Jillian's 10 Vital Business Relationships
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
AI agents are already reshaping how businesses think, operate, and grow.
In this episode of Strategy Talks we dive deep to explore how agent orchestration is redefining the future of work, leadership, and scale, with Kenneth Corrêa, author of Cognitive Organizations and Head of Strategy at 8020 Marketing.
If you’re still focused on tools, you’re already behind, and this is the strategy episode you can’t afford to miss.
★★★★★
Kenneth Corrêa is the author of Cognitive Organizations, a two-time TEDx speaker, and Head of Strategy at 8020 Marketing. He is recognized as a leading expert in emerging technology and AI, with a focus on intelligent systems design and agent orchestration. Kenneth also serves as an MBA professor at FGV, Brazil’s top business school, where he teaches innovation strategy and the future of work.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Kenneth Corrêa's Book
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Trends and Strategy for Social Media Success in 2025
Dorien Morin-van Dam hosts Miruna from Social Insider to discuss the intersection of data-driven strategies and trending social media content. They cover how to balance fleeting trends with long-term strategy, effective use of content pillars, and the importance of understanding nuances in platform performance metrics. Miruna shares insights on the platforms she uses, the value of relatable content, and some of her favorite yet challenging trends. The conversation extends to practical execution tips, including optimizing posting times and engaging storytelling techniques, originating from Miruna's early broadcasting experience.
00:00 Introduction to Strategy Talks
01:18 Meet Miruna from Social Insider
02:39 Miruna's Content Consumption Habits
05:18 Creating Relatable Content
08:20 The Importance of Metrics
09:33 Trend Jumping vs. Trend Setting
13:31 Data-Driven Insights
23:06 Engagement and Posting Strategies
28:54 Final Thoughts and Farewell
★★★★★
Miruna is the social media manager at Socialinsider.io, where she gets to mix her love for trending content with her curiosity for data. She's been into storytelling since she was a kid, and even had her own radio show back then. Now, she uses that same energy to help brands show up online in ways that actually stick.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
A Glitch in the Metrics Newsletter by Socialinsider
Connect with Miruna on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What does a retired Top Gun pilot know about boosting B2B sales with AI?
Turns out quite a lot. In this week's episode of Strategy Talks, Jeff Schwerdt reveals how he's using artificial intelligence to turn Google reviews into high-converting sales strategies.
Learn how reputation is revenue in 2025.
★★★★★
Jeff Schwerdt is the CEO and founder of Reviewly.ai, an AI-powered reputation management platform that helps businesses grow through automated review generation and response. A retired F-16 pilot turned SaaS entrepreneur, Jeff blends military precision with innovative sales and marketing strategies to deliver scalable, AI-driven tools for agencies and local businesses alike.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Jeff's The Financial Freedom Challenge
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What if AI could help your business go global overnight without losing the human touch that makes your brand unique?
This week's guest on Strategy Talks is Alexander Murauski, CEO of Alconost. We explore how smart AI-powered localization is reshaping how companies enter new markets
If you’re curious about scaling globally with both speed and precision, this conversation is for you.
★★★★★
Alexander Murauski is the CEO of Alconost, an ISO-certified localization company and official Crowdin partner that has been helping software products reach global audiences since 2004. He leads a team that combines smart technology with human expertise to deliver scalable, high-quality localization solutions tailored to a wide range of industries and budgets.
A pioneer in AI-powered localization, Alexander offers a practical view on how artificial intelligence is transforming the industry. He shares how companies can streamline workflows, reduce costs, and enter new markets faster—all while maintaining accuracy, cultural relevance, and quality through human oversight.
With deep experience in managing complex localization projects, Alexander provides insights into selecting the right tools, building efficient workflows, and creating strategies for global growth. He’s passionate about helping businesses navigate the changing landscape of localization and make informed, effective decisions in a multilingual world.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Alconost
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Your smartest marketing strategist might not be a human!
In this weeks' episode, Dorien sits down with Neal Schaffer: author, educator, and Fractional CMO. Together they unpack what it really means to build an AI-first business strategy in 2025. From LinkedIn influence to creator-led growth, this conversation is your roadmap to scaling smarter, faster, and more human, with AI at your side.
★★★★★
I'm Neal Schaffer, a fractional CMO and founder of PDCA Social, dedicated to empowering businesses to grow smarter through DIY digital marketing. As an award-winning author of six influential marketing books—including Digital Threads and Maximizing LinkedIn for Business Growth—and a global keynote speaker who's presented on four continents, I deliver actionable insights that businesses can immediately put into practice. I also teach cutting-edge courses at UCLA Extension, Rutgers Business School, and Solvay Brussels School Vietnam, host the top-ranked podcast Your Digital Marketing Coach, and run the widely-read industry blog nealschaffer.com.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Your Digital Marketing Coach Podcast by Neal Schaffer
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Events (and retreats) look great on paper, but how do you, as the host, ensure they deliver lasting impact and genuine connection to each and every participant, even having them ask for MORE time with you! This week, we are talking about hosting in-person events and retreats.
★★★★★
Sara Munro brings a breadth of experience in digital marketing, event planning, and program development. She is an idea engineer bringing brilliant concepts to life as business strategies, communications plans, and activations for core audiences for small businesses and non-profits. This takes shape as program development, public relations, online fundraising, event planning, and content marketing. She regularly presents social media and digital marketing workshops for new business owners and entrepreneurs.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Social Content Retreats
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
The secret to standing out in a crowded market isn't just what you sell, but what you dare to disagree with! A powerful statement by this week's guest.
This week on Strategy Talks, we’re tearing apart tired branding playbooks with Alex M. H. Smith, founder of Basic Arts and author of No Bullsh*t Strategy, who’s helped CEOs turn hidden differentiators into unbeatable advantages.
Get ready for the counterintuitive tactics that make brands impossible to ignore—starting with why most ‘strategy’ is just noise in disguise.
★★★★★
Alex M H Smith is a strategist, writer, and trusted advisor to CEOs and founders. As the founder of Basic Arts, established in 2016, Alex helps businesses build truly differentiated brands that deliver real value. His mission is to elevate strategic thinking among founders—demystifying a discipline that's often misunderstood or ignored. Connect with him on LinkedIn.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
BasicArts Newsletter Sign up
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
LinkedIn is no longer just about text and articles! What DOES it take to make your brand unforgettable on LinkedIn in 2025? Video!
Video is taking center stage. On this episode of Strategy Talks, I sit down with a LinkedIn insider to uncover the newest trends, features, and strategies that are driving results with LinkedIn video in 2025.
★★★★★
Purna Virji is a globally recognized content strategist and best-selling author of the multiple-award winning book High-Impact Content Marketing. Based in Philadelphia, Pennsylvania, she is currently the Principal Consultant, Content Solutions at LinkedIn. She previously led global learning and thought leadership programs for Microsoft and is also an award-winning former journalist. A regular top-rated international keynote speaker, she has been featured in publications including The Drum, TechCrunch+, TNW, Marketing Land and Adweek. She has been recognized as an Adweek Young Influential, the Search Personality of the Year by the US Search Awards and the most influential PPC Expert in the world by PPC Hero. Virji is also an Honored Listee on the Marquis Who's Who 2023 list.
★★★★★
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Purna Virji on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Imagine publishing 4 million words, generating millions in sales, and helping over 160 businesses grow, all through the power of words.
Now imagine doing it in an AI-powered world. That’s where we’re headed. On this week's episode of Strategy Talks, meet Jack Wilson, a writer who's embraced AI. Join this conversation about AI Content Strategies!
★★★★★
Jack Wilson has been writing online since 2009 and helping businesses grow through content strategy, SEO, and ghostwriting since 2012. With over 4 million words published and 160+ clients served, Jack’s work has driven millions in sales and brought in consistent, qualified leads for brands of all sizes.
He’s helped triple an agency’s SEO department MRR in under three years and built results-driven content for industries ranging from law, healthcare, and home services to SaaS, finance, fitness, and international franchises. Jack is known for making complex topics clear, creating content that ranks, and turning strategy into measurable business results.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
20 Highest Paying Jobs for Freelance Writers
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
If you are running FB ads and want to increase your ROAS (Return On Ad Spend) here is a new strategy to try out!
Group Funnels: the FB ads that keep the customer on FB itself and cost less.
★★★★★
Mitt is the founder of Uncamouflage marketing agency and Social Marketing Writing, a magazine that covers the latest social media tips. He helps SaaS companies, coaches, consultants, and course creators with email marketing, Facebook and Instagram (Meta) ads, YouTube ads, and organic social media marketing. He has worked with clients like AppSumo, CrazyEgg, and Hostinger. He lives in Paris with his dog, Finnan.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Are you a B2B marketer or do you own a B2B brand? You're in for a treat. Today we're talking to an expert on going to market strategies. We're gonna talk about positioning and mistakes that are made.
Want to learn to avoid the most common mistakes? Tune in.
★★★★★
Katie Hollar is a growth-focused B2B marketing leader with 15+ years of experience helping SaaS and professional services firms stand out in competitive markets. With a track record of scaling marketing teams, refining positioning, and building high-converting GTM strategies, Katie has worked with thousands of B2B businesses to cut through the noise and drive real growth. She specializes in demand generation, strategic messaging, and product marketing—always keeping an eye on the latest trends reshaping the industry.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
How do you say no at work? Can you say no at work? Can you say no to clients, partners, managers?
On today's Strategy Talks we are talking about setting business boundaries!
★★★★★
With over 30 years of entrepreneurial experience, Lisa Danforth brings hard-earned wisdom, real-life lessons, and a refreshingly honest perspective to every conversation. A former boutique catering business owner turned coach, she knows firsthand what it means to chase success—only to realize it came at the cost of fulfillment, family time, and personal well-being.
While running a thriving business, she found herself working 10-12 hour days, six (often seven) days a week, missing out on the moments that mattered most. It wasn’t until she hit burnout—overwhelmed, exhausted, and disconnected from the life she was working so hard to build—that she made a change.
Now, she helps fellow business owners break the cycle of burnout and build success with more ease, clarity, and purpose. Her story is one of resilience, reinvention, and the power of reclaiming your time—making her a perfect guest for conversations about entrepreneurship, balance, and building a business that supports your life (not the other way around).
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Lisa's Resource: Core Values Assessment
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
What’s working on LinkedIn in 2025?
From multi-image posts to native documents and video content, the 2025 LinkedIn Benchmark Report reveals the strategies driving engagement and growth for brands of all sizes.
In this SPECIAL EDITION of Strategy Talks, Dorien is joined by Adina Jipa, co-founder of Socialinsider, to unpack the data and share actionable insights on how to optimize your LinkedIn presence and stay ahead of the competition.
Together, they will dive into the formats dominating engagement (spoiler: multi-image posts and native documents), why polls are algorithmic goldmines, and how smaller brands can outpace larger competitors in follower growth.
Whether you’re managing a company page or building your personal brand, this episode is packed with data-driven tips to help you craft a winning LinkedIn strategy.
★★★★★
Adina Jipa is co-founder & CMO at Socialinsider, a Social Media Analytics & Insights Tool
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources: Dorien on LinkedIn
The 2025 LinkedIn Benchmarks Report by Socialinsider
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Imagine having a supercharged marketing team at your fingertips.
Imagine you could stop hiring and firing people.
Imagine a world where AI assistants help streamline content creation, automate tedious tasks, and unlock new growth strategies.
Join us for Strategy Talks as we dive into the world of AI assistant strategies.
Let’s find out how to harness AI's power to revolutionize your marketing efforts and stay ahead of the competition.
★★★★★
Mike Allton is an AI Consultant & Trainer, host of The AI Hat Podcast, and international keynote speaker & author at The Social Media Hat, where he has been educating businesses and organizations on the best use of social media & content marketing for reaching and converting target audiences. He has spent over a decade in digital marketing and brings an unparalleled level of experience and excitement to the fore, whether he's delivering a presentation or leading a workshop.
Since 2011, Mike has excelled at helping his community understand the nuance and best practices involved in utilizing social platforms, leveraging social media management tools, and creating 10X content. He has established a reputation for being able to explain complex tools or topics in easy-to-understand ways, all while bringing a necessary sense of overall brand strategy and business purpose.
As the founder of The AI Hat, Mike provides hands-on training and strategic consulting to businesses in the St. Louis area and beyond, helping them navigate the complexities of AI and harness its power to drive success. Through The AI Hat Podcast, Mike shares insights from top AI experts and explores practical applications of AI for businesses of all sizes.
When he isn’t writing yet another blog post, Mike also serves as the Chief Storyteller at Agorapulse where he strengthens relationships with customers, social media educators, influencers and partner brands.
Allton is also the co-author of The Ultimate Guide to Social Media Marketing, available wherever books are sold.
★★★★★
Resources:
Dorien on LinkedIn
AI Resources from Mike
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
It is easy to feel as if your content is stuck in a rut, especially when different platforms adjust their algorithms.
What do you do?
Create more content?
Complain about it on social media, or take action?
Scaling your content can be the key to unlocking new growth and engagement, but it requires more than producing more content.
It demands a strategic approach.
Join Strategy Talks this week as we explore the innovative strategies for amplifying your message, reaching wider audiences, and driving tangible results without sacrificing quality!
★★★★★
Donna Mostrom is the Co-Founder & CEO of Damn Smart Marketing, an AZ-based agency providing content and copywriting services for mid-sized and enterprise-scale businesses. She has two little boys and runs her business with her husband Stephen. Donna loves writing, hiking, traveling, and red wine.
★★★★★
Resources:
Dorien on LinkedIn
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Is your company's revenue growth stalling - due to misalignment between sales and marketing?
Frustrated by missed opportunities and inefficient processes?
In this episode of Strategy Talks, discover a framework to create a supercharged revenue machine that aligns your teams, optimizes your strategies, and drives unprecedented growth in today's competitive business landscape!
★★★★★
A. Lee Judge is an executive-level marketer with hands-on technical acumen in helping to optimize marketing’s role across various business functions. His years of experience working between Sales, Marketing, and Customer Experience have allowed him to understand how to be “tri-lingual” and speak to the unique needs and demands of each of those business disciplines. Effectively communicating between the C-Suite, Marketing, and Sales Operations is the key to Lee’s unique position in helping businesses strengthen their overall selling strategy.
Following his passion for creating engaging content, Lee is the founder of Content Monsta, a content marketing agency. The company focuses on creating multimedia content such as Videos, Podcasts, and Virtual Events – then helping marketers to squeeze the highest possible ROI out of those assets.
The CASH book
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Take Lee's CASH test!
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Are you tired of watching customers drop off at critical points in their journey with your brand?
From lack of personalization to frustrating support experiences, many businesses struggle to create seamless and engaging interactions.
Join us for the next episode of Strategy Talks as we explore innovative strategies to reimagine the customer journey, turning it into a dynamic playground where customers choose their own path to success!
★★★★★
Ashley Faus is a marketer, writer, and speaker by day, and a singer, actor, and fitness fiend by night. Her work has been featured in TIME, Forbes, The Journal of Brand Strategy, and MarketingProfs, and she's shared insights with audiences at Harvard Business Review, INBOUND, and MarketingProfs. Ashley is the author of "Human-Centered Marketing: How to Connect with Audiences in the Age of AI" (Kogan Page, May 2025).
She works for Atlassian, a collaboration software maker on a mission to unleash the potential of every team.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Ashley's Human-Centered Marketing book
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
How is your LInkedin Page doing?
Is it perhaps… failing to generate the B2B leads and growth you need?
Maybe you are struggling to engage your target audience effectively?
In this episode of strategy talks uncover the latest strategies to transform your LinkedIn presence into a powerful engine for business growth, community building, and thought leadership in 2025 and beyond!
★★★★★
Michelle J Raymond is the Founder, LinkedIn B2B Growth Strategist and Corporate Trainer at B2B Growth Co. Michelle developed her passion for helping businesses grow during the 20+ years in B2B Sales Leadership roles and discovered the power of social selling to compliment traditional growth strategies on LinkedIn almost a decade ago.
A globally recognised LinkedIn Company Pages expert, co-authoring the world's first book on Company Pages, “Business Gold – Build Awareness, Authority and Advantage with LinkedIn Company Pages”. Followed by “The LinkedIn Branding Book: Power of Two: Build Your Personal and Business Brand on LinkedIn for Exponential Results.”
To share her knowledge to help others grow their businesses using LinkedIn, Michelle hosts the 'Social Media for B2B Growth' podcast and is also a co-host of 'The LinkedIn Branding Show' podcast. For more tips check out her highly successful YouTube channel @MichelleJRaymond
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Michelle's podcast
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Are you struggling to stand out in a crowded digital landscape?
Maybe you are tired of feeling like your personal brand doesn't truly reflect your unique talents?
In today’s episode of Strategy Talks, learn how to harness your 'magical power' and create an authentic personal brand that resonates with your audience and propels your career to new heights!
★★★★★
Valentina Gonzalez is a seasoned marketer, social media strategist, serial learner, speaker, and marketing educator specializing in helping individuals and their businesses build authentic connections with their social media to boost customer relations and create a strong, purposeful community online. She also deeply understands digital content, social media platforms, social listening practices, and digital marketing strategies, with over 13 years of experience as a business owner in the world of social media. As a co-author of “The Most Amazing Marketing Book Ever,” she collaborates with over 35 fellow marketers to give you their combined top strategies. She has been featured in multiple podcasts available on her website and has won several prestigious awards throughout her marketing career.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Valentina's Instagram checklist
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
If you're tired of having more goals than a soccer team but achieving fewer than a sleepy sloth, this episode is for you. Join us as I dive into the secrets that will turn you into a goal-getting rockstar, with my guest Debra Eckerling, author of "52 Secrets for Goal-Setting and Goal-Getting"
★★★★★
Debra Eckerling is on a mission to change goal culture in and out of the workplace. A goal-strategist and workshop leader, she is the author of "52 Secrets for Goal-Setting and Goal-Getting" and "Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals" (Independent Publisher Book Awards, Silver Medalist, Self Help 2021) and the creator of The DEB Method for goal-setting simplified.
A freelance food, lifestyle, and business writer, Debra contributes to First for Women, Woman’s World, and the Jewish Journal of Los Angeles. However, nothing makes her happier than being in front of the microphone.
Debra has spoken on stages for TEDx, Innovation Women, VON, Agorapulse, TechMunch, California Creative Writers Conference, LA County Bar Association Lawyer Well-Being Project, Women’s National Book Association, and more. She is the host of #GoalChatLive aka GoalChat on the Marketing Podcast Network and host the award-winning Taste Buds with Deb podcast.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Deb's Your Goal Guide Facebook Group
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
How are you keeping up with the rapidly evolving landscape of generative AI in marketing?
With its potential to revolutionize content creation, personalization, and campaign efficiency, many marketers are left wondering how to harness its power effectively.
Join us for Strategy Talks as we explore the practical strategies and applications of generative AI that can transform your marketing efforts and drive real results!
★★★★★
Christopher S. Penn is an internationally renowned keynote speaker who electrifies audiences with his expertise on artificial intelligence in marketing. A recognized thought leader, he demystifies complex AI concepts, providing practical strategies that empower marketers to achieve breakthrough results. Christopher’s insights on leveraging AI for data analysis, content creation, and strategic decision-making have shaped five key fields in the marketing industry: Google Analytics adoption, data-driven marketing and PR, modern email marketing, marketing data science, and AI/machine learning in marketing. His journey in AI began in 2013, a decade before tools like ChatGPT brought the technology into the mainstream, giving him a deep understanding of its potential and practical applications. His engaging and informative presentations leave attendees with actionable takeaways they can implement immediately.
As co-founder and Chief Data Scientist of Trust Insights, Christopher leads a team of experts dedicated to helping businesses unlock the full potential of their data using cutting-edge AI solutions. His proven track record of success includes building AI-powered systems that have delivered double-digit ROI for prominent brands such as Cisco Systems, T-Mobile, Citrix Systems, GoDaddy, AAA, McDonald’s, Twitter, and many others. He is a 2024, seven-time IBM Champion in IBM Data and AI and co-host of the award-winning Marketing Over Coffee marketing podcast. His work is also reflected in over two dozen marketing books, including the bestselling “AI for Marketers,” now in its third edition, and “Leading Innovation.”
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Inbox Insights Newsletter
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Imagine turning just 30 minutes of video into hundreds of engaging digital assets that boost your brand authority and drive leads.
In this episode of Strategy Talks, Dorien Morin-van Dam and Paul Banks, founder of Javelin Content Management, chat about Paul's innovative strategies for creating impactful content in record time.
From transforming video into a content powerhouse to automating your online presence, Paul shares how you can revolutionize your content game in under an hour!
★★★★★
Paul Banks is the founder of Javelin Content Management, where he helps business owners transform their online presence through strategic video content and automation. With a deep passion for creating emotional connections through content, Paul has developed a system that turns just 30 minutes of recorded material into hundreds of high-quality digital assets—driving engagement, leads, and brand authority.
Before launching Javelin, Paul spent 15 years in corporate retail, gaining firsthand experience in consumer behavior, branding, and sales. Alongside his corporate career, he dedicated a decade as a volunteer police officer, sharpening his ability to build trust, read people, and navigate high-pressure situations—skills that now fuel his ability to craft content that truly resonates.
Beyond business, Paul is a devoted husband and father of two young sons, balancing family life with his passion for networking and helping others succeed. He believes that the best content isn’t just informative—it forges real, emotional connections that make people feel understood and inspired to take action.
★★★★★
Strategic Thinkers.
Expert Insights.
Strategy Talks.
Join Dorien Morin-van Dam every Tuesday at 8 AM ET on LinkedIn, Facebook, and YouTube for 'Strategy Talks,' where she dives into the latest insights on business, AI and marketing strategies!
★★★★★
Resources:
Dorien on LinkedIn
Paul's Strategy Slides
Strategy Talks | Season 1 YouTube Playlist: https://bit.ly/3veW5re
Strategy Talks | Season 2 YouTube Playlist: https://bit.ly/3YbXet0
Strategy Talks | Season 3 YouTube Playlist: https://bit.ly/3O5JlK8
Strategy Talks | Season 4 Youtube Playlist: https://bit.ly/3WVPUUg
Are you using social data only for reporting? Are you scratching your head right now and thinking, “What else can I use it for?”
Today’s guest will share how to make strategic decisions based on what you see in your data!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Steph Hermanson has been a marketer for nearly 15 years, covering the broad span of B2B, B2C, and E-commerce around the globe. As an award-winning marketer, she's been a sought-after speaker for both in-person and virtual events and has been able to support companies from Fortune 100 to small local businesses. Currently, she serves as a Manager of Professional Services at Sprout Social, where she manages a team of social media consultants who provide guidance, training, set-up, and strategy on social media and Sprout solutions for enterprise-level customers. Steph also volunteers with non-profit veteran organizations like St. Louis Blues Warrior Hockey, serving as their Director of Marketing.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
In business and in life, Finding your perfect niche is like finding the missing piece to a puzzle. It completes the picture, gives you direction, and makes everything click into place.
Join Dorien and this week's guest for Strategy Talks as they discuss finding your perfect niche!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Hope Himel-Benson is a marketing strategist and website designer with over 15 years of experience helping professionals and organizations grow their brands. As the founder of Dreamtime Marketing, she focuses on creating personalized marketing strategies, branding, and websites for health and wellness professionals. With a background in clinical social work and marketing, Hope guides her clients in finding and connecting with their ideal clients through smart, strategic marketing that fits their unique business needs.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Are you efficient? Is your business running at its full potential?
Not sure and curious? This one's for you.
★★★★★
In this week's Strategy Talks episode, we're diving deep into the world of continuous improvement. From lean principles to cutting-edge technology, we'll uncover strategies to transform your organization. Join us!
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Joe Hungerman is the owner of JACARU{TECH} and the founder of SEE/EYE, a cutting-edge continuous improvement platform. With over 20 years of experience in supply chain and manufacturing before pivoting to tech, Joe brings a unique cross-industry perspective to business strategy and process optimization. His company specializes in strategic analysis, product management, and software solutions for SMBs and startups, with SEE/EYE at the forefront of their offerings.
Joe's passion lies in helping businesses optimize processes, enhance operational efficiency, and achieve sustainable growth through innovative technology. His approach to SEE/EYE combines lean principles, systems thinking, and agile methodologies to drive innovation and solve complex business challenges. The platform aims to revolutionize how organizations approach continuous improvement, making it an intuitive and integral part of daily operations.
As a later-in-life founder, Joe also offers valuable insights on career transitions and balancing entrepreneurship with family life. His journey from supply chain expert to tech entrepreneur and the creation of SEE/EYE exemplifies his commitment to continuous learning and improvement, both personally and professionally.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Marketers! As we close out 2024 and plan for 2025, you need to know what B2B brand-building strategies work, right? In this episode of Strategy Talks, you'll find out why 'Human Brands Win'!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Lindsay Tjepkema stands firm in her belief that who is more compelling than what? She believes the most successful brands throughout history and far into the future are built not on any one tech trend, innovation, or growth hack, but on human uniqueness, creativity, and authentic interactions. That’s why she founded Human Brands Win where she helps founders and thought leaders define what makes them unique and leverage it as their brand’s key differentiator and as their business’s unfair advantage.
Prior to establishing Human Brands Win, Lindsay spent two decades in global B2B marketing leadership and was most recently the founder and CEO of venture-backed SaaS startup, Casted, a podcast and video marketing platform for B2B brands.
Lindsay’s achievements have earned her the honor of two 40 Under 40 awards in both Indiana and Michigan. She is a member of Forbes Business Council, Entrepreneur’s Leadership Network, Female Founder Collective, and Endeavor. She has appeared on more than 300 podcasts and in publications like Forbes, Tech Crunch, Entrepreneur, NPR, and more.. She lives near Boston with her husband and their three boys.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Are you tired of chasing the latest social media trends and following 'gurus' who do nothing on social media but repeat hacks and proclaim success? Join me for Strategy Talks as I sit down with Mallie Hart to debunk the myths and discover the real secrets to sustainable content success.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Mallie Hart is a generalist digital marketer who focuses on social media and content marketing. He has nearly 18 years of experience across multiple social media and blogging platforms, including Facebook, X (Twitter), LinkedIn, Instagram, Threads, WordPress, Medium, and Substack. He is also a skilled graphic designer, with a love of bold colors and geometric shapes. He currently designs using Adobe Creative Suite and Canva.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How much time should you spend on building your online community? How much engagement is 'enough'? How can you spend your time wisely to get the most ROI, and what to do if you have NO TIME to dedicate to community engagement? All this in our next episode of Strategy Talks with guest Tama Trotti
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Tama Trotti wears a couple of different hats. She has been a primary teacher for the past 20 years teaching both in the USA and Europe. She has had some amazing teaching experiences and wouldn't change those for the world. This year She has pivoted to online teaching and currently do some work with an online reading company. She is also a Digital Marketing Virtual Assistant and supports women solopreneurs 50+ in making social media & online community groups work for them—not the other way around!
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Taking risks in marketing is inherently scary (and risky), and we don't always get buy-in from stakeholders to be creative.
Then how do we move forward to scale if we are stuck in a box of what we are perceived to be doing? How can we get more creative and get permission to do it?
This week's guest will share real-life lessons about why and how you, too, can take these creative risks to scale the business. Be sure to tune in!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Chris Savage is the Co-Founder and CEO of Wistia, a leading video platform that gives marketers everything they need to get bigger results from their videos and podcasts. As CEO, he finds himself getting loud (in a good way) about what matters most to him—like his love of innovation, pushing past fear, and working to create a truly diverse, equitable, and inclusive company. Leaving the traditional tech playbook behind, Wistia took on $17.3M in debt to buy out their investors, gain full control of the business, and take the path less traveled to grow sustainably. Today, more than 375,000 businesses across 50 countries depend on Wistia’s products to build their brands and grow their businesses, including HubSpot, Mailchimp, Sephora, Starbucks, and Tiffany & Co. LinkedIn.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Hey, entrepreneur, business owner, marketer, have you made your first six-figure year yet? If you have, how did it make you feel? If not, what's keeping you from doing that?
In today's episode of strategy talk, we talk with a 25-year-old two-time entrepreneur who'll be sharing the four steps it took him to get there.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Ryan Atkinson is a 25-year-old entrepreneur who owns and leads two companies, Spacebar Visuals and MagicMedia. Ryan grew up in Iowa and attended The University of Iowa. After graduation, he moved to Boston to work as a BDR at HubSpot. After a year, he pivoted to a new role in Marketing for a health tech company and also moved to Austin, TX. At this time, he started his first company, MagicMedia which is a podcast agency providing production needs and interview needs. A year ago he started Spacebar Visuals with his Co-Founder, Brandon, in which they create animated videos for SaaS companies. In early November, Ryan quit his full-time job to run these companies full-time. Ryan has managed 70+ people in his career already, hosted 185+ interviews, created 125K+ in revenue in the past year, and partnered with some of the biggest brands in the world. In his free time, he enjoys working out, reading, traveling, and being with friends.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
What's the difference between marketing and local marketing? Plenty!
Are you a business owner with a local audience? Are you a marketer promoting local businesses online? If so, this episode of Strategy Talks is for you!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Peg Fitzpatrick is a social media powerhouse, co-authoring The Art of Social Media: Power Tips for Power Users with Guy Kawasaki and now debuting her solo book, The Art of Small Business Social Media: A Blueprint for Marketing Success. As the first head of social strategy for Canva, Peg knows social media, creativity and community.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How many Google Reviews do you have?
Go ahead, go check! (as most people don't know this number.)
I am back with Strategy Talks after a short summer break, and we will dive straight into reputation management!
Preventing a PR crisis is:
✅ Cost effective
✅ Faster than fixing one
✅ Easier than you think
In this week's episode, my guest, Jeff Schwerdt, has much to say about our Google Business Profiles.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Jeff Schwerdt Before he was a Software Entrepreneur and Creator Jeff Schwerdt used to fly F-16s for the Air Force. After he injured his back in 2007, he started his first business from a laptop while in recovery. Jeff used that to grow and sell an Online Review and Reputation Management company back in 2019 for multiple 7 figures, and recently decided to apply the same basics and fundamentals of what is now The Yes! Method.
What does it take to 'develop a strategy'? Who should be doing this for your company? Who sets the goals and the budget and decides on resources? In this episode of Strategy Talks, Dorien and Phyllis discuss everything... strategy!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
I help decisive entrepreneurs to grow their companies by developing and implementing a strategy. Together with me, they achieve their goals.
~ Phyllis Winkens
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
When you hear 'opinionated brand' what does it trigger for you? In this week's episode Dorien talks with fellow Dutchie Maya about building a brand that has something to say to the world!
If you are as curious as Dorien was to find out more, tune in!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Maya Noordam the owner of B2B Marketing Agency Oppepper, based in the Netherlands. Specialized in brand strategy & demand generation. Building opinionated brands.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Meet the master of short-form videos who has over 1 million followers on Facebook and over 3000 videos on TikTok! Learn short-form video content strategies that work.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Austin Armstrong is a lifelong digital marketer, public speaker, host of the TikTok podcast BusinessTok, CEO of Socialty Pro, an organic SEO & Vertical Video marketing agency, and CEO of Syllaby, a brand new marketing tool that helps business owners create a social media content strategy in minutes. Austin has posted over 3000 videos on TikTok, tripling his own business’s revenue and thousands more across his clients’ accounts. Austin has leveraged his success on TikTok to gain millions of followers across every social media platform. He loves sharing the strategies that have worked for him to empower you.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How does "borrowing" an audience from others sound... weird? Does it mean you are taking away from someone else's success? How can you leverage an audience that's not yours and both find success?
This week on Strategy Talks, we are talking about 'Leveraging Other People’s Audiences'. Tune in!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Jennie Wright is an expert in email list growth and lead generation with over a decade of experience helping business owners achieve their marketing goals. She is the creator of The List Injection Method™, a system that uses inbound attraction and permission marketing to help clients and audiences generate leads.
With a track record of building over 375+ list builds Jennie has a deep understanding of the essential steps to creating events that not only attract ready buyers but also build trust and engagement with audiences.
Jennie's mission is to empower business owners with intelligent and authentic marketing, lead generation, and business growth strategies that drive bottom-line results. She is a sought-after speaker and consultant who inspires audiences with her expertise, passion, and practical advice
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Are you a marketer or business owner a bit overwhelmed with your (many) choices in AI video tools?
In this week's episode of Strategy Talks, we’ll get to the heart of How to use AI video tools to streamline and simplify your video marketing. Join us!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
If Don Vito Corleone, Marty Scorsese, and Jerry Seinfeld got together to make an AI baby, you might end up with Lou Bortone. Lou is known as The Video Godfather and is Consigliere to some of the brightest names in digital marketing. He’s a video marketing expert, an author, speaker, and host of “The Godfather Podcast.” Prior to becoming a “videopreneur.” Lou spent more than 20 years in the television business (before being run out of Hollywood!) Lou is also a father to twins, a rescuer of Pugs, and an expert at Italian curses.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Building a thriving team, even virtually, can feel impossible if you're unsure of your leadership style.
This week's guest will show you how to tap into your unique leadership strengths and create a more engaging and productive online work environment.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Creating unprecedented income and influence can take years to do, but Michael Tucker has found a way to shorten that timespan to just days through his virtual event and digital marketing secrets. After generating over $30 million in profit over just 2-3 years for his clients, he is now ready to share his secret formulas for running successful virtual events and marketing tips with any online entrepreneur who's ready to grow their influence and their income FAST!
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How are you? No really, genuine question; how are you? Are you ok? Working online can be stressful, really stressful - especially if you work in social media and marketing.
This week's Strategy Talks episode is about protecting your physical and mental well-being while working online.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Robbie Schneider, SMS, is a healthcare content marketing leader and social media strategist. She has more than 20 years of experience using traditional and emerging media platforms to connect and engage consumer audiences in the healthcare space. Robbie leads the social media and blog content strategy for Franciscan Health and serves as a board chair with SocialMedia.org Health.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How excited would you be if you…
★ brought more prospects to the table?
★ had more users click?
★ gained more customers who bought?
Find out what the three core elements are to crafting high-impact brand messaging!
★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Kate DiLeo is a brand architect, #1 international bestselling author, and the founder of The Brand Trifecta, the top brand-building platform that has helped thousands of organizations craft brands that bring more prospects to the table, more users who click, and more customers who buy. Kate’s approach is rooted in the belief that brand is the path of least resistance to revenue. She teaches you to eliminate complex and ineffective storytelling by delivering a simple yet provocative message that tells prospects what you do, how you solve their problem, and how you differ from the competition. The outcome? Brand conversations that convert.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Are you thinking about selling your company because you are ready to retire, but you are worried, or perhaps feel guilty about leaving your employees, and this company you built?
In this week's episode of Strategy Talks, meet Malcolm Peace who has the formula to buy, take on, and grow businesses in his home state of Texas. Of course, this formula would do well anywhere in the world.
Join us as we dive into building company culture when taking over an existing business!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Malcolm Peace is Making Texas feel smaller with fantastic work with small to midsize businesses throughout the state. His company Tsetserra Growth Partners, works with well-established businesses that have owners just about to retire but still want to see their businesses thrive. Malcolm and his team helped rewrite the operating playbook while maintaining the owner’s culture with a strong succession plan.
With their experience and focus on operational excellence, they strive to double the company’s revenue in just two short years. The work is intensive, but Malcolm and his team put all the tools in place to give the owner peace of mind that their business will grow for years to come.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Your website is often the first impression a potential client sees. What do they see when they visit, and more importantly, how does it make them feel? In this week's episode, Dorien talks with Ray Mitchell about creating trust with your website, as trust will help you make sales!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Ray Mitchell is a marketing consultant and the founder of Made for You Media. For over a decade, Ray has helped local businesses and non-profit organizations grow their online presence to get them more business, more donors and more volunteers.
He is a regular speaker at WordCamp events all across the US, where he helps business owners who use WordPress to get more out of the platform and teaches them how to become more effective at promoting themselves and their businesses.
Ray was born in New York City and will always be a New Yorker, but he calls Winston-Salem, North Carolina home. Active in the local community, he is a member of Rotary, sits on a number of non-profit boards, and serves as a Business Mentor at the Small Business Center at the local community college.
Ray's first book, Magical Websites for Coaches, was published in 2023.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
As a business owner or marketer, you live for data, right? You'd think so - but not everyone knows what data to look for, and how to interpret it. Do you know what metrics are important to the growth of your business? What marketing data do you need to make decisions about marketing strategy, budget, and perhaps, hiring? Join Dorien this week as she hosts Andrei Serbanoiu of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Andrei Serbanoiu - Co-founder of Socialinsider.io - a software developer with a passion for data turned business person. He now wears many hats but his main areas of expertise are Product and Data Insights.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
What happens when the career you worked so hard for doesn't turn out so great, or just doesn't feel right after so many years? What happens when your enthusiasm is gone, you are bored, or worse, disillusioned with the status quo?
This week's guest shares ways women can rock their career pivot - especially women in their 50s, 60s, and beyond.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Viveka von Rosen, a celebrated LinkedIn expert, bestselling author, and transformational speaker, is dedicated to empowering successful businesswomen worldwide. With over 15 years of experience in LinkedIn marketing, she is a recognized authority in the field.
As an accomplished author and international speaker, Viveka captivates audiences with her keynote addresses on transition and transformation, catalyzing women to find their voices and create their own transformative ventures.
Outside her professional pursuits, she embraces adventure, whether soaring the skies on hang gliders, exploring the ocean's depths through scuba diving, or hiking amidst the picturesque Colorado foothills and Costa Rican landscapes.
Viveka's core mission is to empower her clients to bring their legacy dreams to life. Her latest book, "101 Ways to Rock Your Career Pivot" was released on January 1st!
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
If I were to give you a magic 8-ball, would you ask it questions about your online audience? If you are a marketer, of course you would!
Who wouldn't want to know more about the mental state of their audience and about what makes someone take action?
Join this episode of Strategy Talks where we dive into psychology and marketing. Don's miss it!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
Samantha Cameron is a Social Media Alchemist helping entrepreneurs and businesses turn their content into GOLD.
As a social media expert, coach, and mentor, she also educates and guide individuals on how they can integrate social media psychology into social media strategies.
Having a strong social media strategy is not just a luxury; it's a NECESSITY and is an invaluable asset for any business but so many businesses either neglect it altogether or use a scattergun approach which simply won't work.
With a wealth of social media experience and knowledge cultivated over the past 8 years, Ishe has supported numerous businesses toward achieving greater consistency, visibility, and expansion in the social media world.
Sam's passion lies in empowering entrepreneurs and businesses to increase their social media presence, building long-lasting relationships, and bigger communities, and creating social media strategies that drive more inquiries, enhance sales, and create a sturdy foundation for increased consistency and visibility in the online space.
Samantha is also a Mum to 5 incredible children, wife to her husband Rich, and an advocate to raise awareness of a mental health condition - Pervasive Arousal Withdrawal Syndrome (PAWS) a condition that affected my son and turned our world upside down in 2020.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Find out how to feel, look and sound confident on stage (or on a podcast, in a webinar or in the next meeting you lead!) Join us for tips, ideas and insights into what it takes to take the stage - and rock it!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Andrea Pacini, the author of the best-selling book ‘Confident Presenter’, is a presentation coach and Head of Ideas on Stage UK. He specializes in working with business owners, leaders, and their teams who want to become more confident presenters.
Since 2010 Ideas on Stage , Andrea has worked with thousands of clients around the world, including organizations like Microsoft, Spotify, eBay, The World Bank, and over 500 TEDx speakers.
Andrea is on a mission to stop great ideas from failing just because of the way they’re presented. His vision is to help hundreds of thousands of business leaders inspire their audiences, increase their influence, and make a positive impact in the world.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Join Dorien and Tim for a SPECIAL EPISODE of Strategy Talks!
In this episode, we will talk about the effect social media has on our mental health, as marketers, as well as parents or partners.
The big question we are answering today: 'Is social media killing our mental health?' Join us and weigh in on this topic.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Tim Campbell-Smith is so extroverted he puts the social back in social media. Tim’s love language is local restaurants, and Time Magazine describes him as “someone we’ve literally never heard of.” Having a passionate love affair with Pinterest, Tim’s plants describe him as a “snazzy guy who’s pretty good at digital marketing.”
Tim also felt obligated to share he’s consulted for hundreds of businesses worldwide and completed training with honors in both Adult Education and Digital Marketing Management. An international speaker and trainer, he also teaches business and marketing at York University, and his newest book, Lousy and Conflicting Advice: A Humorous Reflection on a Career in Social Media Marketing is out now.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
How do you create, prepare, and deliver high-quality presentations at work and on stage? It's hard, isn't it?!
And what if... you consider yourself to be an introvert? 🤷♀️
In this episode, I sit down with Janneke Clever (my daughter!), who developed a framework to be able to deliver presentations, whether you thrive on stage, or have stage fright. Her framework touches on content, framework, design and delivery! As an introvert, she now teaches others how to present! Join us!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Janneke thrives on finding solutions through data. Driven by a passion for machine learning and AI, she uses her expertise to empower organizations, particularly within the government sector. As a Technical Consultant, Janneke dives deep into complex datasets, unearthing valuable insights that help agencies operate more efficiently, optimize their operations, and make data-informed decisions.
Beyond her analytical prowess, Janneke is a Charleston resident who cherishes quality time with her husband. When she's not tackling data challenges, you can find her pounding the pavement on a run, losing herself in a good book, or whipping up a delicious meal in the kitchen.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
What is REALLY stopping you from creating video?
Whether it is the thought of being on camera, the lack of story ideas, or the tech that is holding you back, tune in for this episode of Strategy Talks! I had the pleasure of watching Karlyn teach this from the stage last year, and she is soooo good! There is so much good advice headed your way... tune in!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Karlyn Ankrom is the founder and lead strategist of Oh Snap! Social and creator of the Fan
Firestarter Framework, a new approach to social media marketing made specifically for businesses “tempted to fake their own death and flee to Tahiti at the mere thought of content creation.”
Backed by a journalism degree, Karlyn has always been creative and loved writing. As the world transitioned from Web2 to Web3, she has seen the evolution of social media taking the place of traditional PR, with businesses utilizing it to get information to potential clients and the press without the traditional press release.
Karlyn developed her user-friendly strategy after working for a decade with a variety of
brick-and-mortar businesses that were decidedly social media allergic, not because they didn’t want to do social media, but because they were intimidated by it. In response, her new system helps newbies get on the fast track to “unsticking their social media” in just one hour per week.
Karlyn has written for the Social Media Examiner, been highlighted in Business Insider, and appeared on ABC 7 News.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
If you think 'a four post strategy' for social media is just that: creating four posts per week - you've got to join us! In this episode of Strategy Talks, Katie shares her brilliant four post strategy that allows you to post less yet make a bigger impact! Get ready to learn and implement.
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Katie Brinkley’s ‘less is more approach’ to social media marketing helps clients achieve more growth while posting less.
This game-changing method leverages Katie's platform-agnostic storytelling tactics tailored to each brand's goals.
From implementing social media growth for AT&T and DirecTV to providing done-for-you social media and podcasting services, Katie understands social media's evolution.
Katie brings 20 years of experience and expertise to the table, blending journalism and social media savvy.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Whether you are a solopreneur, small business owner, or marketer...you NEED other people. We ALL need other people in life and business. In this week's episode, I explore the power of partnerships with Robin Waite!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Robin is the Founder of Fearless Business, a regular speaker at various business events and the bestselling author of several books, including Online Business Startup, Marketing Machine and the recent popular release Take Your Shot.
He puts his two decades of experience to work, providing business coaching to clients worldwide helping them to achieve their goals, create more time, and increase their revenue.
From the age of 18, Robin spent four years as a systems analyst for a medical devices company, increasing their turnover by 50 percent, from £1m to £1.5m.
From 2004 to 2016 Robin led a successful marketing agency serving over 250 clients. During this time delivering workshops and masterclasses that helped over 1,000 business owners improve their marketing, product architecture, pricing, websites, and digital advertising.
Behind the scenes, Robin is a husband and father to two young girls, a surfer and a Sunday warrior (road cyclist). He hates going up the hills but is well known at his local cycling club for his descending at speeds more than 50mph down said hills.
Robin holds a Guinness World Record for participating in the largest-ever speed networking event, has raised over £5k for a local Children’s charity in the last 4 years, and has a goal to help remove 100kg of plastic from the World’s Oceans within the next 12 months via another charity he supports – 4Ocean.
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Leaders! This one is for you. Meet Patrick; a thoughtful leader, trainer, and amazing speaker. In this episode, Patrick shares a framework for getting things done! (and he's writing a book about it.) I know you NEED this. Don't miss it!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Patrick Veroneau is a seasoned leadership consultant and founder of Emery Leadership Group, which he established in 2008.
He holds a Master's in Organizational Leadership and has over 15 years of experience advising executives, managers, teams, and individuals across healthcare, pharmaceutical, finance, industrial, real estate, and insurance industries.
Patrick is the author of the book, The Leadership Bridge: How to Engage Your Employees and Drive Organizational Excellence as well as a TEDx speaker
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
What is agile marketing and how can it help your digital marketing agency? This week's guest helps us understand the value of an agile mindset, agile tools, and agile principles. If you are at all curious about how being agile can make you a better marketer, be sure to tune in!
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Stacey Ackerman is a well-known thought leader in the agile software and agile marketing communities. For a decade, she has successfully transformed traditionally run companies into cultures and teams that embrace agility.
She’s a regular contributor on agile marketing for MarTech and Forbes Coaches Council and speaks at global agile conferences, including multiple years at the Global Scrum Gathering.
She’s helped numerous companies including MetLife, Shipt, Sleep Number, Best Buy, Bio-Techne, BlueCross, Premier, Thomson Reuters, and Optum.
She holds a Bachelor’s in Journalism & Communication and a Master’s in Organizational Change Management.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
To grow your business or career, you need to be SEEN. One of the most effective ways to increase your online visibility is to use LinkedIn. This is what this week's guest will be sharing with us. Tune in for the latest updates, ideas and tips on LinkedIn with "How to raise your visibility on LinkedIn".
★★★★★
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
★★★★★
Louise Brogan empowers entrepreneurs and professionals to shine on LinkedIn through her boutique agency and popular podcast/YouTube channel, "LinkedIn with Louise." A champion of small businesses, she hosts local networks, met King Charles, and even visited Downing Street, proving the power of LinkedIn for professional growth
Louise Brogan runs a boutique marketing agency working with entrepreneurs, SMEs, and professionals who want to raise their profile through LinkedIn in a genuine and valuable way.
Louise is an international speaker and hosts the LinkedIn with Louise Podcast and YouTube channel.
For the past three years, Louise has been a Small Business Britain Champion and hosts small business networks in Belfast on a monthly basis. In 2019, Louise was invited to attend No 10 Downing Street to represent small businesses and was invited in 2022 to meet King Charles at Buckingham Palace at a reception honoring Small Business contributions to the UK economy.
★★★★★
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
In 2023 we learned to use new AI tools. I bet you've dabbled with ChatGPT, Midjourney, Google Bard and more, and just about any tool you were using before 2023, is now AI-driven through AI integration.
It's time to take AI usage to the next level: it's time to use AI strategically.
I invited my friend Leslie Lee Fook to join me on Strategy Talks. I met Leslie in Suriname last year where we both spoke at Social Media Conference Suriname. To say he's knowledgeable about AI is an understatement. You are in for a treat, do NOT miss this episode as we dive into AI!
______________
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
______________
Leslie Lee Fook is a name of legend in the business world. His revolutionary digital transformation strategies and expert knowledge are unrivaled, making him one of the most sought-after figures on Caribbean shores.
His career spans over twenty years with experience in Analytics, Robotic Process Automation, and Artificial Intelligence. Typically serving enterprise and government customers, he aspires to create a globally competitive region using data that positively impacts every Caribbean life! He was also named as an honorary speaker at The CTU’s Prime Minister’s Summit which amassed over 100 leaders from across the region.
Leslie believes that we all someday will become data citizens. He hopes to tap into the deeply creative nature of our Caribbean people so we can foster development
in a community that’s highly sought after for its talent and expertise, transforming us into the "India for Analytics."
______________
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed online in 2024.
_______________________
Are you grappling with your marketing strategies? Seeking to outperform your competition?
You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding.
My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world.
Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.
Let's do this!
_______________________
Krista is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. With 20 years of digital marketing experience, Krista is a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She has worked with companies like Meta, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, Forbes, Newsweek, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.
_______________________
Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.
Social media tools that we love, recommend, and use to produce this show:
- Socialinsider
- AgoraPulse
- StreamYard
- Descript
Last show of the year!
We are wrapping up Season 2 of Strategy Talks with not 1, not 2, but 3 guests. Join Dorien, Lisa, Kristen and Sara as they take a look back at 2023 and all it gave us. Then they will look ahead to what is to come in 2024! Tools, platforms, features, and of course, strategy ➡ Nothing will be left unspoken!
✨ If you are a marketer, business owner, or entrepreneur, don't miss it! ✨
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Connect with our guests on LInkedIn!
Lisa Danforth
Kristen Daukas
Sara Munro
Passion is what drives us: Passion drives us to work and to play. Passion drives us to give and to take action. But... how can you promote what you love doing without a marketing budget? Can you do it? Listen in as Dorien welcomes this week's guest Lisa Kalner Williams to talk about how she's promoting her passion project on a shoesting budget!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Lisa Kalner Williams is the founder of DEIB Outdoors and the host of the DEIB Outdoors Champion Chat podcast. In 2022, she left a toxic work environment and found emotional healing on local hiking trails. Inspired to speak of the health benefits of the outdoors in an inclusive way, Lisa created DEIB Outdoors. Through blog posts, podcasts, and an upcoming collaborative event calendar, she uses her platform to shine a light on others who bring diversity and belonging to outdoor recreation.
Busy business owners and marketers...if you feel the stress of delivering last-minute ideas to your clients, OR you've been ignoring your own marketing... this one's for you: Last-minute holiday content and campaign ideas with social strategist Deb Laflamme, from For the Love of Your Biz!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Deb Laflamme is a Social Strategist for business owners who struggle with staying consistent with their online marketing. She teaches them how to curate and create content that will connect more deeply with their dream client!
This week's Strategy Talks guest Mary Fain Brandt is sharing what's HOT on LinkedIn right now. If you are a business owner and looking to grow your LinkedIn Page or grow the audience on your personal profile, this one's for you! Tune in on Tuesday.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing
Mary Fain Brandt, the mastermind behind the 3C Method, is not your average career coach. As the host of LinkedIn Local PHX and the charismatic face of her own live show, "15 Mins of FAIN," she knows how to grab your attention and deliver game-changing insights. And now, she's taken her badassery to the next level as a podcast host!
Mary is on a mission to help people harness the power of LinkedIn to connect, cultivate, and convert opportunities that are right at their fingertips. Why LinkedIn? Well, because that's where all the cool, savvy business professionals hang out these days. It just so happens to be Mary's favorite platform too, one she has not only mastered but also trained thousands of other business professionals to dominate.
But Mary's awesomeness doesn't stop there. She's a firm believer in giving back to her local community, and she does so with both her time and talents on a regular basis. Her dedication to making a positive impact is as inspiring as her career coaching expertise.
When it comes to client successes, Mary has a track record that speaks for itself. From helping clients land job offers within days of working with her to securing their spots on the biggest stages of their careers, she's a force to be reckoned with. And let's not forget the clients who landed new clients before even officially launching their businesses or those who saw their salaries skyrocket by over $50,000 in just four years. Mary's coaching takes confidence and happiness levels from a mere 2 to a solid 8!
For a daily dose of career and LinkedIn wisdom, follow the hashtag #TrainWithFain to get Mary's expert tips right in your newsfeed. If you're ready to take your career to new heights, or finally harness the power of LinkedIn for your business check out her services on her website. Get ready to level up and unleash your true badass potential!
Why is storytelling so important in marketing? What does it take to tell stories? How can we 'pull' stories out of people? This week's guest Ryan Koral is the Founder and Chief Strategy Guide at Tell Studios and works with his team to help forward-thinking businesses share stories that captivate, influence, and sell their audience. They use the power of story to help clients get noticed for the things that make them great. Ryan will be sharing lots of great insights with us, don't miss it!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Ryan Koral's journey, shaped significantly by his own higher education experience, has evolved into a dynamic career as a seasoned documentary filmmaker and entrepreneur with over 18 years in the industry. He brings the transformative power of his experiences to his work, showcasing the critical role of higher education through video and authentic storytelling. His passion for fostering lasting partnerships with clients helps craft narratives that inspire, spotlight legacies, and bolster institutional growth.
As a proud father of three, and with two decades of marriage under his belt, Ryan knows the value of relationships and stories in creating connections. His entrepreneurial spirit extends beyond his primary profession into his popular online membership, weekly podcasts, and masterclass courses - all designed to equip others with the tools to succeed.
In Ryan, you'll find an engaging speaker with a wealth of practical experience, a deep-seated passion for storytelling, and an authentic readiness to inspire with humor and wisdom. But be warned: Dad jokes come as part of the package!
Ryan Koral who has been working in video production for the past 18 years helping businesses tell their story and connect with their ideal clients, Ryan Koral know firsthand the amount of time and energy that goes into coming up with the “perfect” video idea and what it takes to execute it... which is why most businesses cringe when they realize they need a video for their newest campaign, and they’re going to have to go through the video creation process again.
That's why he is creating these resources to help you avoid that headache and maximize your time and energy creating an effective video that makes an impact on your clients and your bottom line!
- Ryan Koral // Tell Studios Founder-dude
Have you always wanted to write a book? No, this episode is not about writing a book, it's about marketing it! FACT: Marketing a book doesn't start when you've finished writing it, but before you even start! This week's guest is Valerie Morris, join us and learn!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado, and the Author Craft program is designed to support authors in launching books successfully. Valerie is active in the digital community in Denver and is a speaker and trainer. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world. When Valerie "shuts off" her devices, this former girl from the burbs can be found learning how to homestead and enjoying some Colorado sunshine on a hike!
What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Diego is a driven, free-spirited individual who has a great affinity and passion for technology and design. He obtained his undergraduate degree in Electrical Engineering at the Anton de Kom University of Suriname and has a postgraduate degree in Business from Massey University in New Zealand. This insatiable appetite for knowledge pushes his personal development and professionalism within his areas of expertise. Sharp criticism, accompanied by his witty helpfulness, encourages those within his sphere of influence to grow with him.
This is evident in his deep familiarity with trending issues such as cryptocurrency and climate change. He has not only curated early discussions and consultations in these fields but also participated in the Hack4Climate hackathon in 2017 and together with his teammates, presented at the UN COP23 conference as a top 5 finalist. He continues to assist in organizations such as Junior Chamber International (JCI), being a core member of The Green Ambassador’s project, and behind the scenes in Suriname-based hackathons and conferences. In 2022, he became an alumni of the Young Leaders of the Americas Initiative (YLAI).
As a Creative Explorer with over 10 years of experience in design, highly engaging photography, and visual storytelling, he is extremely passionate about capturing the human element. In 2020, audio caught his attention and birthed the Confoes Podcast, a personal media project, covering entrepreneurship, creativity, personal finance, and self-development. As an On Deck Fellowship alumni, he engages a wide range of guests and feeds a community of self-motivated creatives to reach their highest potential.
Diego is happy to call Suriname home where, more than likely, he can be found brewing a cup of Japanese Sencha.
Is video more important than sound? This week's guest is Rose Caiazzo. Rose was professionally trained in acting & voice and focused her studies on Communications [Television and Radio]. She's here to share voice tips for those of us who livestream. Of course, these tips will be worth their weight in gold for Podcasters, too! Tune in live if you can!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Rose Caiazzo. a leader in online marketing for over 25 years, she has worked with hundreds of businesses -- helping them get followers on Facebook, Instagram, LinkedIn, and many more. She specializes in serving business owners over 50.
She has been in the biz of social since the world thought it was a fad blowing through. Now, it can be overwhelming! However, you only need the right secrets to succeed. Get your social media pages rockin’ with the Social Media Secrets Club™ -- a new 6-month program I'm launching, right here ~ https://bit.ly/syllabus-smsc
🤍 A fun fact about Rose Caiazzo.
She is also been known as the sassy syndicated radio personality of “Yellowstone Country,” based out of my wild, wonderful home in Jackson Hole, Wyoming. I recently retired from her radio show (but not my stage name -- Jackson Hole Rose®) to take another GIANT risk… jumping headfirst into the world of live-streaming video!
She is doing on-camera hosting and professional voice and she is an emcee at events but loves teaching women the secrets of how to be more comfortable on camera. Even more specifically, she loves live streaming because it is our future! It's important to show the public who you really are in a world where Artificial Intelligence can put doubt in people's minds if you're a real person or not!
PS: If you are a woman, you can also join her special "ladies only" Facebook group here >> https://www.facebook.com/groups/socialmediaandlivestreamingsecrets
Smart marketers know that collaboration expands your vision, grows your mindset, fills you with ideas and motivates you to do your best!
Imagine taking the power of 30+ marketers and putting all that knowledge into ONE book! That is what 'The Most Amazing Marketing Book Ever' is. Next, imagine taking all this knowledge and putting it into marketing this book! 😏
In this episode, Dorien talks with two of the co-authors, Fiona Lucas and Frank Prendergast on how this project came to be and the lessons learned from collaborating on writing and promoting this book.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Fiona (Fi) Lucas is a dynamic and highly ethical Social Media and Online Community Strategist, consultant, speaker, and author at iRespectOnline. With a strong corporate business background, she has a deep interest in emerging technology such as Artificial Intelligence (AI) and the ethics around them.
She strongly believes in the strength of the community to increase customer loyalty, brand advocacy, increased customer retention, and more.
Fiona assists businesses in building strong reputations by helping business owners make sense of social media, humanize their brands, and minimize risks. She uses tailored reputation management strategies that focus on creating effective social media plans, building community, identifying and mitigating potential reputation risks & handling negative reviews and feedback. By implementing the 4Rs framework, businesses can improve their online presence, increase customer loyalty, and drive revenue growth.
She is a contributing author to the newly released Most Amazing Marketing Book Ever with Mark Schaefer and Friends where she wrote the chapter on building community; and the author of Futureproof Your Kids.
Frank Prendergast is one half of the husband-and-wife team Frank and Marci. They are award-winning digital marketers who help businesses rise above the blah through brand strategy, content marketing, and conversion copywriting. They grow their clients’ reach and visibility by taking them through a customized process to define their brand, align their online presence, shine through their content, and amplify their message. They have a human-first, empathetic approach that’s coupled with a strategic mindset, ensuring every campaign resonates and delivers results.
No more wishing, winging it, or hoping and praying...
This week's Strategy Talks guest will give us a framework for building our own marketing strategy!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Melanie Boylan is a Social Media Advocate and Mentor who has branched out into various forms of communication since she founded STOMP Social Media Training Ltd in 2013. In her role as Tech and Event Journalist (blog and podcast) with Irish Tech News, she has niched in Space, Science, STEM, Sustainability, Startups, and Social Media. You'll find Melanie's written and podcast content on StartUp Mindset, Whatswhat.ie, Women's Inspire Network, and many other publications. In 2020 Melanie and her good friend Esther Ocampo started The Monday Morning Marketing Podcast.
What worries you more about podcasting: the technical aspect or the content?
In this episode of #StrategyTalks Dorien hosts Victoria Bennion, who is a podcast expert who helps her clients harness the power of podcasting. The conversation this week will center around tips for interviewing guests. She will give tips on what to do, what not to do, how to help guests prepare and how to make them feel comfortable - and sooo much more! Don't miss it!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Victoria is the founder of the Victoria Bennion Podcast Booking Agency where she works with expert business owners to build their brands and grow their businesses through leveraging podcast interviews. She also hosts The Best Guest podcast and is a co-author of The Most Amazing Marketing Book Ever by Mark Schaefer and Friends.
Did you know that only 26.7% of people working in tech-related jobs are... female? In this week's episode of Strategy Talks, we meet Dirkjan Hupkes, podcast host of the Women Disrupting Tech podcast. Curious about a career in tech, or ready to hire a more diverse workforce? Be sure to listen to this episode!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Dirkjan Hupkes is the host of the podcast Women Disrupting Tech and the True Story Company. He interviews women who are successful in tech to inspire other women and girls to try a career in tech so we get better solutions for our health and climate problems.
It's easy to forget we are talking to humans when we use computers and devices to communicate. This week's guest Julia Jornsay-Silverberg is an expert in using user-generated content for marketing. We'll chat about content made by consumers vs content creators and how these types of content work, and work together. Don't miss this opportunity to hear Julia share some awesome tips about finding creative ways to secure user-generated and user-centric content from clients!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Julia Jornsay-Silverberg is a social media enthusiast who loves to excite, inspire, and motivate people and brands to cut through the digital clutter by being authentic and vulnerable online. She has a diverse background working in digital marketing for The Buffalo News, the Buffalo Niagara Partnership, Telesco Creative Group, and NOW Marketing Group. As the 2018 recipient of the “Emerging Alumni Award”, granted by the University at Buffalo School of Management Alumni Association, Julia has more than 12 years of experience working in digital marketing and is known for delivering powerful presentations and programs that leave brands and people feeling excited and empowered.
If you are using AI in your business, as a marketer, or as a business owner, do you tell your clients, your team, your... boss? Does your company have an AI usage policy? Do you, should you, will you... disclose that AI was used to research, write, edit, or design something with your name on it?
Neither myself, nor this week's guest John Demer, are experts in this topic, BUT we are up for a live discussion. Join us and weigh in! What are you doing? What are you seeing with regard to AI usage and disclosure? It should be a great conversation!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
John Demer is a content strategist, content creator, and all-around lover of data. He lives in Wilmington, North Carolina.
Why do you need online visibility? How do you go from being unknown to being known? How will increased visibility help you in your career or business? In this episode, we dive into online visibility with LinkedIn Learning Instructor Roshanda Pratt.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Roshanda Pratt is a well-respected and highly sought-after broadcast journalist with 20 years of experience. She is a regular contributor on local television, radio, and podcasts. Her dynamic personality and expertise have also been featured nationally on CBS’ The Talk, the Tamron Hall Show, and The Today Show. A digital pioneer in utilizing video and live streaming to increase visibility, she works to position products, personalities, and businesses. Roshanda is the founder of REP Network, known in the digital streets for her online brand, The Rosho Live where she regularly shares her faith, humor, and her television producing experience. Roshanda is the author of two books, CEO of Live Video: Discover the Fundamentals of Dominating Live Video Through the Eyes of a Producer and Visibility Is Power: Discover the Power of Being Seen and Heard. She and her husband Jacobee are creating beautiful stories with their three children in South Carolina.
AI. Is it all hype...?
No, it's not and it isn't going away! How are you as a business owner, entrepreneur, or digital marketer using AI? This week's guest Gurbir Brar is a Digital Marketing Specialist aka the heart and soul of the company he works for. He and his team use AI for just about any and all content! Learn more about using AI for content strategy in this next episode of Strategy Talks where we talk tips, tools, and tricks for all things AI.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Gurbir Brar a digital marketing specialist with a filmmaking background, excels in blending storytelling with the potential of AI in marketing and content creation. His unique approach leverages visual storytelling to craft powerful campaigns that captivate audiences and deliver results.
By integrating AI into his marketing strategies, I continually push boundaries and develop innovative content.
He looks forward to sharing his insights on AI in marketing and content creation.
In this week's episode of Strategy Talks, you'll meet the King of Video, Matthew Huges, who will share his knowledge on all things short-form video and YouTube!
Find out how you can leverage the power of short-form video to build your personal brand!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Matthew Hughes is the King of Video.
In 2013 he started the video company that he ran for 7 years creating videos and traveling the world, with clients from one-man bands through to billion-dollar companies.
Fast forward to 2019 and he created the King of Video brand to help small business owners confidently, create, consistent video content that connects with their audience.
In 2021 Matt turned his focus to YouTube and has the goal of getting 1000 small businesses to 1000 subscribers using YouTube as the primary platform to grow their business and make money by strategically creating video content.
What is the difference between hiring a business coach and joining a Mastermind? If you are an entrepreneur, you do NOT want to miss this opportunity to learn more about masterminds. Guest Jeanet Bathhoorn has the scoop.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Jeanet is the Dutch Freedom Entrepreneur
She is a straightforward, no-nonsense business coach for self-employed entrepreneurs who make a living out of their knowledge. Experts like authors, speakers, coaches, and consultants
With her unique framework, she guides you to building a thriving online business whilst having more freedom and feeling aligned.
She is a marketeer, certified NLP coach, certified Money Archetype coach, and started her business in 2005.
If you think your current marketing strategy might be... lacking, you might be right! In this week's episode, we dive into marketing strategies with Niki Hutchison. She'll be showing us how to turn on 'detective mode' and learn what's working, what's not, and how to pivot!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Niki Hutchison helps entrepreneurial women grow engaged audiences so that they go from feeling overwhelmed and overlooked, to confident and fully booked.
Following a career spent mainly as a Brand Strategist within advertising agencies, Niki Hutchison started her first business in 2012, followed by this business in 2017 because she is absolutely passionate about teaching women how to accelerate their business growth.
Niki Hutchison has been developing strategies to grow businesses for over twenty years, including ten years as an entrepreneur. She has worked across multiple industries and has built two of her own businesses, in very different industries, so it’s safe to say that there are not too many business scenarios she hasn’t experienced!
Niki Hutchison focuses on teaching women the jargon-free, tried and tested, organic marketing methods that she has used (and continues to use), to achieve big results both within her own business and for her clients. Over the past 20 years, she has worked with hundreds of women-led small businesses and corporate clients, supporting them to grow and communicate with their audiences enabling them to deliver impactful marketing campaigns that drive results.
Niki Hutchison has also built and continues to grow a thriving online community on Facebook and Instagram where she share tips, deliver training, interview guest experts on key business & marketing topics, and provide a platform to support other women-led businesses.
Niki Hutchison is regularly invited to deliver workshops and training within educational settings and in other business communities, as well as hosting her own. A new episode of her latest podcast, The Audience Growth Podcast, is released every Friday at 7 am.
Niki Hutchison was listed in Digital Women’s 50 Digital Women To Watch in 2022, has been shortlisted for Digital Women’s Digital Agency Owner and Digital Educator 2023, and wrote three award-winning papers for the Marketing Society Scotland’s STAR Awards 2022.
Customers. They are the heart of your business, right?
Do you know how your customers feel about you and your business? Do you have a finger on the pulse of your customer's experience? This week's guest Mallie Hart will spill the beans on why it is time, and how to take your customer experience to the next level!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Mallie Hart is a long-time digital marketer, with a background in web design, graphic design, and social media marketing. She is a tell-it-like-it-is kind of gal. While she has a generally positive nature, it's coated in a snarky candy shell. She believes common sense remains the most underrated soft skill amongst digital marketers.
How do you get more views on your videos? How can you be seen by more people? How...do you increase your online visibility? In this week's episode, we meet Elisabeth Griffioen from the Netherlands, a YouTuber and video marketing expert, who shares ways we can increase our own online visibility by 10x. Tune in!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Elisabeth Griffioen: Video marketing expert, script guru, and YouTuber. Ex-tv-director who took her tv-experience into making video content with high involvement.
Elisabeth is a video marketing expert - a video maker, script guru, and YouTuber in one. She is already very well known amongst entrepreneurs in The Netherlands and has started translating her extensive work into English, with a book (The Little Black Book of Video Marketing, with 7 proven effective video scripts) available on Amazon and her English YouTube channel.
Elisabeth is a former tv-director who took her experience into making video content for marketing. This ensures the high involvement of viewers and great reactions and ROI on videos. Elisabeth is also a 24/7 single mother to a son, for whom she gave up the traveling around the world she did for her television work to be close to him when needed. Because of her own video marketing, she is so well-known that she can decide where, when and with whom she works. She is a trainer and coach and occasionally shoots videos for and with entrepreneurs.
She specializes in helping entrepreneurs make videos that get great ratings; lots of views and helps them create a community of involved viewers.
Think you know everything about promoting your podcast? Ha! Think again! This week's guest Sarah Scott is bringing it all! The best tips, podcast strategy, repurposing ideas, and more. Whether you are in the midst of a podcast launch, or you've been podcasting for a while, this episode will inspire you to make small changes that can have a big impact!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Sarah Scott is the founder of Elite Media Strategies, a full-service podcast management service that focuses on helping women business owners elevate their businesses through podcasting.
Credentials or credibility, which one? Knowledge and skills, when is enough, enough? In this episode, we explore how certifications can help you move forward in your career and how to pick a program that is right for you. This week's guest is Jennifer Radke, CEO of the National Institute of Social Media!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales and business leadership. The real-world solutions she brings to the business stem from her experience coaching, developing, and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.
Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.
She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.
As you know, social media is a fast-changing landscape. What works today, might not work tomorrow. Doiren has a candid conversation about everything paid media with ad expert Kristian Downer of Dow Social. They tackle just about all platforms and dive into best practices, what to pay attention to, and how to squeeze the most out fo your marketing budget.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Kristian Downer is a strategic marketer with a decade of experience integrating social media into the marketing strategy of businesses large and small.
He is passionate about the value of paid social to give businesses large and small the ability to influence the right people and drive profitability.
How much do you know about agile methodology? Did you know agile principles can be applied not just in software development, but also in HR, Sales... and yes, marketing! Agilist Mike Lyons will spill the beans and give us 3 big agile mistakes to avoid. Join us.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Mike Lyons helps teams reduce lead time, increase productivity and recover their sense of humanity by teaching them lean-agile ways of working, in the flow of work.
What's happening with organic social media and community and why should you care? Pay attention to this episode of Strategy Talks as Dorien dives into organic social media, her own expertise, with Jeremy Linaburg. This conversation is fun, furious, and fast and brings you a new look at all things organic and community! Don't miss it.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Jeremy Linaburg is a social media and community-building nerd. After his undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. His clients have included Andrew and Pete from #TeamAtomic and International keynote speaker Andrew Davis. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Community group.
Do you create content for yourself or as a marketer, for your clients? The ABT system will revolutionize how you structure your content. Using the ABT system developed by Park Howell you will be able to tell your story in a way that is irresistible! Listen in!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.
Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact, and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.
His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. His new book The Narrative Gym for Business is a short 75-page guide on how to use the ABT (And, But, Therefore) foundational narrative framework to make all of your business communications compelling.
Park consults, teaches, coaches, and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health, and the United States Air Force.
He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.
You know you need data. You know you need to use data.
But how do you know which numbers are most important and how can you use that data to adjust your current strategy and tactics? On this episode, Dorien and Rachel Geek Out on Marketing Data! Don't miss it.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Rachel Chapman is a Marketing Consultant, specializing in making marketing departments more effective, efficient, and adaptable. She does this by helping companies be more Agile, optimizing organizational design, and developing measurement frameworks. If you want a marketer who is now a consultant, rather than a consultant who knows a bit about marketing, that's me.
As an ICAgile Accredited Instructor in Agility in Marketing, she has worked with many Marketing and Comms teams to help them become more agile in their ways of working. My recent clients include 2 large UK banks, one global 'Big 4' consultancy company, one national lottery provider, and many smaller companies and agencies.
The Agility in Marketing online training course I run takes marketers through the theory and practice of agile marketing, with expert tuition, interactive group activities, and real-world case studies. Students come away as ICAgile Certified Professionals.
Prior to her current work, she was a strategic marketing leader for over 20 years, delivering marketing communications for every type of customer from consumers to SMEs to Large Corporates. Her experience includes insight-led marketing planning, setting up measurement frameworks, developing and delivering the very successful 'Bank of Antandec' advertising strategy, managing agency relationships and large budgets, and demonstrating the value of marketing as a profit generator, not a cost center.
She also makes short films to help conservation charities and writes a blog, with the aim of inspiring people to think about the future, care more about the world around them, and make changes, no matter how small, to their lives to sustain this world and everything in it.
You have invested in paid media and even have an ad strategy. You want the most value for the money. But you think your ads aren't performing as well as they could, or should. Learning about the 4 pillars to optimize ad performance is a great way to adjust your strategy and start getting results for your ad campaigns. Make sure to tune in as Dorien's guest Azriel takes you through these 4 pillars.
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Azriel Ratz the king of FB ads, has been managing Fb ads campaigns for over a decade. With expertise in fashion E com, Azriel has generated well over $100 million in revenue for clients, taught thousands of students, and speaks internationally on the topic of FB ads.
What does the future of social hold? Let's discuss it with Jack Appleby of Future Social. Jack teaches marketers to build best-in-class social media strategies by breaking down the latest social news into actionable lessons. Let's learn together!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
After 10 years working social for brands like Microsoft, Beats By Dre, Morning Brew, Twitch, and more, Jack Appleby started Future Social, a newsletter teaching marketers to build best-in-class social media strategies. Each week, he breaks down the latest social news into actionable lessons, like how to use whatever new Twitter feature Elon launched, or getting ChatGPT to do your brainstorming, or when your brand should go totally dark on social.
Jack also recently started offering free career coaching for young marketers via his LinkedIn. Each day, he’s meeting with one pro in the first five years of their career to talk about whatever they might need. The first 3 months of the program each booked in less than 3 minutes, with April going in just 39 seconds.
Join Dorien and George as they enter the world of live shopping. What should you know? What are the possibilities? What can live shopping do for your brand in 2023 and beyond? Learn more about live shopping from your own website!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
George Conti has 2+ years of experience in live shopping for Reactive ranging from evangelist to architect. Before moving to Reactive I had 20+ years of experience architecting IT on-premise and cloud-based solutions.
Confused about the Metaverse? Want to know more about AI, NFTs and Web3? Dorien and Aragorn aka Mr. Metaverse talk about... the Metaverse, of course! Learn what's happening right now in the world of tech and what you need to know to be ready for what's coming!
Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Aragorn Meulendijks, Explorer and early adopter passionate about Technology, Psychology, and the Humanities. Aragorn spends his time dreaming and talking about Blockchain, AI, XR, Transhumanism, and the Metaverse and how they will change civilization as we know it.
A LinkedIn Alumni with over a decade and a half in tech sales & marketing, and a former public speaking coach, once known as the Social Selling Doctor, Aragorn has an extensive career and has already lived many lives. All of it seems to have prepared him for this moment as we are entering a new Age, a virtual age, the age of the Metaverse.
Are you ready... to scale up? Are you a business owner, marketer, or someone who is ready to g-r-o-w? This week's guest is Troy Sandidge, an award-winning growth strategist. Troy helps brands grow fast and scale faster, and in this show, he will provide insights as to how you can scale, too!
Welcome to Strategy Talks, where we're all about helping you take your business to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!
In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.
Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!
Troy Sandidge is an award-winning growth strategist whose strategies have generated over $175 Million in client revenue and launched over 35 brands worldwide. He works with growth-hungry brands ready to make the investment to catapult their growth, authority and sales by creating custom strategies, systems, and solutions to increase sustainable profitability and scalable revenue.
In short, Troy helps brands grow fast and scale faster!
Troy is the founder of Strategy Hackers, author of Strategize Up, and host of the iDigress Podcast, a top 0.5% global marketing podcast part of the HubSpot Podcast Network. He is also the COO at No Middle, a keynote speaker and emcee.
Troy is known as the Strategy Hacker® for my proficiency in infusing psychology, sociology, cultural anthropology, business ethnography, and behavior science with growth marketing, demand gen, go to market, sales enablement, brand positioning, content marketing, and community development strategies.
What is mind mapping and how can it help you move forward in your business? How can you mindmap your goals, and what tool(s) do you need? In today's episode of Strategy Talks, we meet Carol Clegg, who will shed a spotlight on mind mapping to get things done!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20-minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
A little bit more about the gal behind the scenes!
Carol Clegg, born and raised in one of the most beautiful cities of the world - Cape Town, South Africa - her family decided to explore new horizons and in 1993 we took the long road to the United States via the Caribbean.
She homeschooled her kids for many years, and after they graduated she was ready to start her own business.
She has always been passionate about sharing what people do, she discovered that as a virtual assistant, she could help small business owners get the word out with social media marketing. Classic Exec Marketing was created in 2009.
After a mastermind, women's retreat in Portugal in 2018 her creative juices were bubbling. It was time to add more services to her business and for the past 4 years, she has been offering coaching to women starting or growing their solopreneur businesses.
What is SEO exactly? How does content marketing help your SEO? What should you, and what should you NOT do to improve your SEO? In this episode, I interview SEO expert Rachel Lindteigen. Come, and learn!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20-minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Rachel Lindteigen is a marketing expert with more than 20 years of experience. She’s focused on SEO & Content for the past decade, working with some of the biggest e-commerce retailers, creating strategies that drove 8 figures annually from SEO for most of her clients.
Today she runs Etched Marketing and teaches SEO to entrepreneurs in an easy-to-understand non-techy way so they can get more website traffic without buying ads.
Rachel has a BA in broadcast journalism and an MBA in marketing.
Is your company inclusive? Do you want it to be? What does it look like when we are more inclusive? In this episode, my guest Madhu Mathoera shares how we can all be MORE inclusive in business, and in life! She is the author of 'De Inclusieve Organisatie'. Join us!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 30 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
I am Madhu Mathoera. I love good (and spicy) food and in my free time, I like to listen to a podcast, read a book, or watch a series.
Based on my expertise, I help organizations to become more inclusive and equal (by focusing on equity). This contributes to my mission to make the world more inclusive. Unfortunately, we neglect talent and we consciously and unconsciously do not give some people opportunities.
As a mother I can prepare my daughter for the future, in practice, I experience that the future is not yet ready for her. This is why I am committed to inclusive organizations and have written the book De Inclusieve Organisatie (The inclusive organization).
Do you HUG your potential and new customers? How do you make them FEEL? How does your brand convert leads into raving customers? This week's guest on Strategy Talks is Kate Bradley Chernis who shares her sales secrets with us. Get ready for an intimate conversation about how to shower your online audience with LOVE and gratitude. Cold calls are so old school! ;)
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience.
As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.
Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.
In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.
Experts, influencers and brand ambassadors - what do they have in common? They have influence over others (aka their online and offline audience). They influence buying decisions. How powerful is that? Would you like to know how you can grow your influence, too? This week's guest in Strategy Talks is Kate Skavish, who shares ways you can grow your influence by using ... video! We also answer this tough question: How to pronounce the word 'niche'! 😏
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Kate Skavish - is a serial entrepreneur and has a decade of experience in digital marketing and in inbound sales. She used to wear many hats and knows from personal experience the struggle of building a company from the ground up. Kate is a co-founder and Head of Marketing at Wave.video a world-class online video creation platform for Agencies and Creators that helps to scale video creation, editing and repurposing.
Holding a Master's degree in Applied Math allows Kate to say that numbers and KPI's, in particular, are a girl's best friend.
We all know video is here to stay and those business owners who want to connect with their audience aka their (potential) customers, need to be on camera! But what if... you are hesitant, worried, or afraid even to be on camera? This week's guest on the Strategy Talks podcast will give us actionable tips to gain confidence to be on camera!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.
A new year, new habits! Let's talk about data. Are your marketing efforts worth it? Have you ever wondered about the ROI of your digital marketing? Do you know HOW and WHERE to find the data you need to make better decisions for your business? This week's guest expert Amanda Webb lays out the ROI of digital marketing in a way we all will be able to understand.
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.
Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.
She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse.
When she’s not working she loves watching Dr. Who, playing with her cats and watching films.
My guest Joe Laber is a social media manager who thrives on creating creative campaigns for his clients. He's witty both with words and images. Joe will share his content creation strategy with us in this episode.
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Joe Laber is a professional radio, social, video, voice, and branding talent. He has been brewing fresh media professionally since 1990. He has a passion for brewing fresh eye-catching and ear-grabbing graphics for social media. Joe is currently brewing fresh media for many small businesses and nonprofits.
Are you actively looking or asking for User Generated Content? How much UGC are you using for your social media content? Is UGC part of your 2023 content strategic plan? In this episode of Strategy Talks fellow Social Media Manager Emmy Kissinger and host Dorien talk about all things UGC!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Emmy Kissinger is a mom of 3 from Iowa. In 2018 she began the transition from school psychologist to social media manager so that she could spend more time with her kids. Most recently she founded Connect Well Social, a micro-agency on a mission to help your businesses thrive through social media management that puts human connections first.
Listen in as Dorien hosts Cammie and Sandi, co-hosts of the Money Tales podcast. We'll talk about the M word.
Nope. Not marketing. Money!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Cammie is the Chief Marketing Officer and a partner of Aspiriant. Cammie is also a member of the Executive Committee, National Leadership Team, and co-host of the Money Tales podcast.
Sandi is Chief Client Officer at Aspiriant. She is fueled by a passion to help people make good, meaningful financial decisions and to see the impact of those choices on their lives
You are running ads on Facebook, Instagram and maybe Pinterest. But you've heard LinkedIn ads are expensive ... ?! Listen to this episode of Strategy Talks as Dorien has a conversation with LinkedIn Ads Expert AJ Wilcox. Find out what LinkedIn Ads can do for you!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.
To make business decisions (+ marketing and social media strategic decisions) you need data! But data is not all you need. You need to understand what you are looking at and how to put the data you have into context. No need to actually know math! Listen in as Dorien hosts Donna Dube on Strategy Talks. Donna will teach us the fundamentals of dominating our data!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Donna is a certified Director of Operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to go from uncertain guesswork to profitable decisions by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her clients' businesses way more profitable!
We all pivot: in life and in our careers. The question is, how and when is the right time to do, and how often. What are the signals to listen and look for? Jean-Luc van Charante talks to Dorien about reinventing yourself.
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Jean-Luc van Charante is a loving father, husband, entrepreneur and avid social media user with strong love for Suriname. He is CEO of Ineffable NV, a marketing agency in Suriname.
For those ready and willing to learn, DEI specialist Wendy Broersen provides insights on how to start important conversations about DEI with those in your organization and in your network.
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Serial entrepreneur, founder and CEO of Superpeople Company and curious as hell.
Wendy Broersen has been a serial entrepreneur for over 15 years, won several awards and nominations, had her own Dutch tv-show, is a guest lecturer at the University of Amsterdam, author and international speaker. She is CEO/founder of the Superpeople Company which helps companies to attract, retain and develop their diverse workforce, worldwide. Likes to do things differently if she sees conventional ways did not work or do not go fast enough. The inventor of Equalitypoly; the first management game to help companies not just talk about diversity but also get into action. She currently developed a revolutionary model to get to an inclusive organization faster and easier, called AIM, and is writing a book about it.
THE social media relationship expert Jessika Phillips shares her best tips, tricks and her CARE system to grow your business on this episode of Strategy Talks. Listen in and apply in your own business ASAP.
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes recognized Agency Partner, Partnered with Facebook, Google and and a certified inbound partner with Hubspot.
NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy can turn a vision to a profitable agency that produces results.
What if you could make a sale once, and then get paid over and over and over? Would you like to learn what that entails? (HINT: It's not as hard as you might think!) Today's guest Melody talks about how you can grow a recurring revenue stream! Listen in now!
Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!
Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.
Melody Johnson is the owner and founder of The Course Consultant and podcast host of The Course Consultant and Customer Success Show. She helps group coaching founders grow their recurring revenue through customer success and streamlining systems support.
Melody holds a Master's Degree in Instructional Design from CSUF and is a Certified Customer Success Manager. For the last 5+ years she has been working in Corporate Training and Development helping organizations bring success to their employees and customers with virtual training programs.
She's one of the OGs of Social Media and Digital Marketing! Today's guest is no other than Kim Garst. She shares her expertise on building a high ticket program. Aren't we all experts? Let's get paid for it! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Kim Garst is one of the world’s most retweeted people among digital marketers. She is a renowned marketing strategist, keynote speaker, and an international best-selling author of Will The Real You Please Stand Up, Show Up, Be Authentic and Prosper in Social Media. Kim helps entrepreneurs grow their business using social and digital media strategies. Forbes named her as one of the Top 10 Social Media Power Influencers and she has been featured by Fox News, CBS News, The Huffington Post, Entrepreneur.com, Businessweek, and Social Media Examiner.
Your personal brand can make or break you. In order to stand out and be noticed, you need to be remarkable! Today's guest, Rich Brooks, shares his Remarkability Formula with us! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Rich Brooks is founder and president of https://www.takeflyte.com/ (Flyte New Media), a digital agency in Portland, Maine, that’s been in business for 25 years. He is a nationally recognized speaker on entrepreneurship, digital marketing, and social media. He founded https://www.theagentsofchange.com/ (The Agents of Change), an annual conference and weekly podcast that focuses onsearch, social & mobile marketing.Rich is the author of The Lead Machine: The Small Business Guide to Digital Marketing, a popular and well-received book that helps entrepreneurs and marketers reach more of their ideal customers online. He appears regularly as the “tech guru” on the evening news show, 207, which airs on the NBC affiliates in Maine. He has also appeared in Inc.Magazine,The Huffington Post, FastCompany.com, CNN.com, the Social Media Examiner,and many other news sources for stories on digital marketing
Are you ready to explore the world of LinkedIn? Interested in learning how to grow your LinkedIn network to grow your business? LinkedIn expert Sarah Clay has the answers! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. LinkedIn trainer to B2C and B2B companies as well as solopreneurs, https://sarahclaysocial.com/ (Sarah )offers a no-nonsense, accessible approach to her teaching whilst injecting some fun into learning. Sarah’s specialism is working with entrepreneurs and business owners to help them get more leads from LinkedIn. An award-winning social media trainer and strategist, Sarah has over 10 years’ experience heading up marketing and PR departments. Sarah ran her own social media agency ‘Sarah Clay Social’ looking after social media for all sizes of business before focusing on training business owners how to love and leverage LinkedIn to accelerate their business growth. Sarah runs her membership ‘LinkingIn Academy’ where she works with entrepreneurs and business owners to give them accountability and learning to help them make more money in their businesses. Sarah has appeared on numerous LinkedIn live events and podcasts. Sarah is currently speaking in zoom rooms around the world and in offices, co-working spaces and live events.
Master storyteller Ken aka 'Spanky' Moskowitz starts off this episode with a story that will make you weep. You will learn what it takes to create an ad that converts! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Ken aka 'Spanky' is a bestselling author and the brain behind https://www.adzombies.com (AdZombies)
So you've always wanted to write a business book, but you don't know where to start? You've come to the perfect place. Book coach Paula shares great tips on how to get started including some incredible math that will make you see the light: you CAN write that book you've always wanted to write in just four months! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://writestoriesnow.com/ (Paula Diaco )helps creative entrepreneurs play with words and language so they can bring their stories to life. Entrepreneurs who see the value of writing a book come to her for the storytelling tools she offers. They use the tools to produce content that builds their platform of informed thought and ideas as well as the larger book projects they want to do. She also helps hesitant, but otherwise creative entrepreneurs, learn how to enjoy the writing process so the challenge of writing doesn’t keep smacking them in the face, but presents itself as a means to increasing their visibility and marketing reach. Or, simply help them get their beautiful book written.
Are you ready for REAL conversations with REAL people about REAL topics? Sarah Santacroce minces no words as she explains what humane marketing entails on a social media platforms like LinkedIn as well as everywhere else online. Start here if you have trouble connecting with a community of like-minded individuals. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Over a decade of running a successful LinkedIn Consulting business inspired a yearning in Sarah to create a global movement that encourages people to bring more empathy and kindness to business & marketing. As a ‘Hippie turned Business Coach’, https://humane.marketing/ (Sarah )has written two books, hosts the Humane Marketing podcast and works with heart-centered entrepreneurs to question their assumptions when it comes to marketing & give them permission to market their business their way, the gentle way! Sarah shares a fresh perspective and doesn’t shy away from calling things out that no longer work for many of us when it comes to the current marketing model. Her clients sometimes refer to her as ‘the female Seth Godin’.
Before hitting 'live' on your podcast or liveshow, before your next online training workshop or webinar, listen to this episode of Strategy Talks with Grace Duffy. She explains what goes into a Run of Show, how to create and one ad how to use to produce show after show, week after week. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://www.volleyapp.com/ (Grace Duffy) produces and co-hosts Social Media News Live and is a skilled content creator and project manager with experience in video, blogging, podcasting, audio, and social media. You might also recognize her as the Video Content Manager at Restream, where she leads the growth strategy and development of the company-branded YouTube Channel with a mix of live broadcasts, tutorials, and live product demos.
Want sell online? Dorien met up with Adam Tsang to learn more. As an entrepreneur, agency owner and content creator, Adam shares amazing tips, insights and ideas to get your products and services in front of your ideal audience. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://adamtsang.com/#home (Adam Tsang) is a highly motivated individual that loves business and developing teams to help individuals grow. Born in Statesboro, GA ; College took him to California and after that period of time he bounced around in various different companies and industry. Finally finding himself back in Statesboro, he started my entrepreneurial journey of restaurants, media production, e-commerce, and now and agency.
How often do you attend in-person or virtual events? How much money and time do you invest in those events? Now my net question might throw you off: what's the ROI of addending? If you don't have a set plan and goals, you are missing the mark, big time! Deb Eckerling shares her goal strategies with us, so that we can get the MOST out of attending events. Get ROI on time and money spent. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://thedebmethod.com/ (Debra Eckerling )is the creator of the DEB METHOD®, which is her system for Goal-Setting Simplified, and author of the award-winning "Your Goal Guide: A Roadmap for Setting, Planning and Achieving Your Goals." A goals strategist, corporate consultant, and workshop leader, Debra offers personal and professional planning, event strategy, and team-building for executives, entrepreneurs, consultants, companies, and teams. Debra, who has spoken for AgoraPulse, VON3, TEDx, and more, is the host of the #GoalChat Twitter chat, #GoalChatLive show, and The DEB Show podcast.
Have you found your inner nerd yet? As of 2022, August 23 is now and forever #FindYourInnerNerdDay! Strategy Talks has the exclusive interview with Beth Z who put this day on your calendars. Find out why Dorien is a nerd, and how we can all find and embrace our own nerdy selves. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://yournerdybestfriend.com/ (Beth Ziesenis): Author. Speaker. Nerd. Since her first Motorola RAZR flip phone, Beth has made a verb out of the word "nerd." She's here to help you filter through thousands of apps, gadgets, widgets and doodads to find the perfect free and bargain technology tools for work and home. Although the only real trophy she ever won was for making perfect French fries at McDonald's in high school, Beth Z has been featured on Best Speaker lists by several organizations who write best speaker lists. She has written a whole shelf of books on apps and has spoken to more than 100 thousand audience members just like you. And if you're puzzling over why she goes by "Beth Z"... it's because she only finds about three people a year who can pronounce her last name.
Googling yourself and your business is one way to find out how potential clients can find you online. How easy are you, or is your business found online? Today's guest is an expert in SEO and will help you understand how you can rank on page 1 of Google. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Bruce Paulsen is a digital marketing expert and founder of the Determined solutions who writes about search engine optimization, google ads and digital marketing techniques at the https://determinedsolutions.com/ (determinedsolutions.com)
If you feel stressed, out-of-control, overwhelmed and overworked... there is a solution for that! In this episode Dorien chats with Kris Ward of 'Win the hour, win the day' about crushing your demanding schedule! Kris shares actionable tips to gain control of all the things, and still have a life. Listen now. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Kris Ward is creating a movement where your business supports your life instead of consuming it. Kris is the founder of the https://www.winthehourwintheday.com/ (Win The Hour, Win the Day) philosophy. After the loss of her husband, Kris returned full-time to her work as a marketing strategist. She was relieved that her business had not only survived her absence but was growing. Now, Kris has completely changed the landscape for entrepreneurs by sharing the successful practices that allowed her absence. Kris has shared the stage with Jack Canfield - Chicken Soup For The Soul, Kevin Harrington original Shark from Shark Tank, James Malinchak -ABC’s Secret Millionaire, Sharon Lechter - Rich Dad Poor Dad Co Author and Joe Theismann - NFL All star and commentator to name a few. Kris has also featured on award winning podcasts, radio and TV shows. Kris is an acclaimed podcaster. You can hear Kris on her own podcast - Win The Hour Win The Day, where she has engaging conversations with dynamic guests covering a variety of business topics so you can get to your next win now!
Are you ready to scale? What does it take to grow your business, your agency, or even your team? Yvonne Heimann shares her expertise in efficiency on this episode of Strategy talks! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://askyvi.com/ (Yvonne Heimann )is not only the leading ClickUp YouTuber, but also a highly valued Consultant to its developers, as well as a passionate Business Efficiency Consultant & Mindset Coach to Live Streamers, Social Media Managers, YouTubers, and Coaches. Using her knowledge of over 12 years running multiple businesses, she helps her clients organize, strengthen, and streamline their businesses into profitability and success. Yvonne is a force to be reckoned with. When her husband died, she was determined to not only resume her passion for building “bulletproof businesses” but also to make sure that those who go through something similar can find the same solace and excitement in entrepreneurship that she did. She wants everyone who goes through a life-changing challenge to know they can come out on top too – even if it takes time. Her work is driven by a vision of a world where digital entrepreneurs not only make a living doing what they are passionate about but thrive and wear their passions as badges of honor. “A world where no one is ever faced with the decision of having to put business and making money over family and loved ones.” That is Yvonne’s mission.
No denying that LinkedIn is an amazing place for networking and amplifying your online voice. What is the best type of content that gets you noticed, start conversations and grow your business? In this episode, I chat with Judi Fox who shares her R.O.C.K.S system with us! Don't miss it. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. https://www.judifox.com/ (Judi Fox) is listed as a Top 10 LinkedIn Coach for 2021 in Yahoo Finance. She is featured in Inc Magazine, CEO Magazine, Vidsummit, Social Media Marketing World, Video Marketing World, People of Video, and on several Top 100 Marketing Podcasts. With over 18 years experience in business development and sales, Judi Fox developed the LinkedIn Business Accelerator Method. Clients are implementing this LinkedIn method to achieve more business and over 1 million content views in 90 days.
Are you spinning your wheels on LinkedIn? Are you a business owner looking for leads? This is an episode not to be missed! Join Dorien and Julbert Abraham as they talk about generating leads with LinkedIn Ads! Julbert shares many insights and several excellent resources! Don't miss it! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Julbert Abraham is widely known as “The LinkedIn Guy”. He is the Founder of https://abrahamglobal.com/ (AGM,) a LinkedIn training firm based out of Kearny AKA KARNY, New Jersey. Julbert is the author of the book “7 Steps to 7 Figures Using LinkedIn”. He is also the host of the Small Biz Tips podcast on iTunes, Spotify and Stitcher where he interviewed Founders of some of America’s Fastest Growing Companies. He has been featured and mentioned on Social Media Examiner, Entrepreneur, eMarketer, BBC, Huffington Post, ROI-NJ and NJ Business.
Are you confused by everything Meta aka Facebook these days? How to access business manager, business suite, your ad account, how to keep things secure and even how to give admins access? Amanda Robinson sheds light on everything Facebook advertising by using metaphors to explain the structure of Facebook business suite in easy to understand language! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Amanda Robinson is https://thedigitalgal.com/ (The Digital Gal). She is widely recognized in the digital marketing industry for her knowledge, training, skills and coaching as a Facebook Ads expert with her Swift Kick In the Ads Membership, her 4 Week Facebook Ads Training Bootcamp, and for her creative chatbot skills. She is an author, international speaker, consultant, and educator who has taught thousands of business owners and entrepreneurs the foundational skills of Facebook Ads. Amanda brings personality and passion to teaching others how to make Facebook ads work for them.
Are getting anything from managing your LinkedIn Page? Do you even have one? In this episode, Dorien discusses everything LinkedIn Page with Mieke Langenhuizen, a Dutch LinkedIn expert. Mieke shares the ONE most important reason to have a page; it should urge you into action stat! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Mieke Langenhuizen of https://www.socialmonday.nl/ (Social Monday) is a LinkedIn trainer and speaker in the Netherlands. LinkedIn is by far the most interesting platform for generating leads, especially in business to business. Every year Mieke visits Social Media Marketing World in San Diego and that's how Dorien and she got to know each other.
Knowing what your competition is up to is just smart marketing! Data is data is data but metrics need to be analysed and interpreted by a human. Listen in as Dorien interviews Adina Jipa, co-founder of Socialinsider, the intuitive dashboard for social media analytics, reporting, and competitors’ analysis for brands and agencies. Adina will help us understand what metrics to track and how to stay ahead of our competition. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Adina says: "I quit my 9 to 5 secure job as a product marketer to build a product. The first product was a failure, didn't understand what to do as a marketer in a startup (meaning zero budget), where to invest my time, how important is to understand the customers, and the JTBD. On the other hand, it was a huge success because this is how Socialinsider came out. While I struggled with the first product and didn't want to let go, I already had a product marketer fit for Socialinsider. Now, I'm an entrepreneur, a builder, a data-driven marketer, wife, mother, and veggie cookies baker. I'm addicted to psychology and obsess with understanding the 'why' of every customer's move. With https://bit.ly/3JS970r (Socialinsider), we help digital agencies to win clients' pitches, get in-depth social media analytics, create presentation-ready reports, get competitive insights, measure the social media performance across multiple channels, and much more. Socialinsider is being used by top agencies and companies worldwide such as: TBWA, Geometry, Tribal Worldwide, Unicef, Honda, Volvo, Rolls-Royce, Beko, etc. My work as a marketer was featured on Social Media Today, Social Media Examiner, Content Marketing Institute, WeRSM, and many others."
Have you noticed changes in your Facebook Ads manager? Are your ads not performing as before? Did you hear about the iOs 14.5 update but you are not sure how that has affected your ads performance? In this episode of Strategy Talks, Dorien and Anne discuss what these changes mean for you, the business owner who wants to run ads on Facebook! Listen in and learn! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Anne Popolizio is the owner of the digital marketing agency https://www.socialsquib.com/ (Social Squib). In school, Anne was the nerdiest of creatives and the most creative of the nerds. This balance serves her well in social media. She focuses on specificity in storytelling for your ideal client, and she’s obsessed with analytics so you can measure the results of your efforts. She has been doing social media for businesses since 2011 and knows how to leverage your social media following into real customers. Find Anne at www.socialsquib.com
Why do brand needs a community and what does it take to get started creating a community? An more importantly, how can someone grow a community? In this episode of Strategy Talks, Dorien talks with Paul Bradley, Head of Global Community at AgoraPulse, about the strategies needed to succeed with building an online community. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Paul Bradley spent the last 10 years leading online community programs and teams for Intel, ADP, Higher Logic, and, now, https://bit.ly/3OdwGmR (Agorapulse)—where his team fuels Social Media Pulse, a free collaboration community aimed at connecting and educating social media managers (https://socialpulse.community/ (socialmediapulse.community)). Paul lives in Alexandria, Virginia, USA and loves the outdoors, wine, sports, and hanging out with his wife (not in that order).
Listen in as Dorien and Rob chat about video creation and monetization, tips useful for content creators as well as small business owners! Rob is an avid YouTubers and extremely knowledgeable about anything video. He brings his best stuff to this episode of Strategy Talks! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Rob Balasabas is the Head of Partnerships at https://www.uscreen.tv/ (Uscreen), where he manages the Uscreen Affiliate Program, as well as Uscreen’s Influencer and Brand Partner Relationships. He’s also the host of Uscreen’s “Video Entrepreneur” Podcast where he talks to some of the top creators and industry experts about how they’ve built their businesses using videos. Rob is a content creator at heart, he publishes tutorial videos and livestreams on his personal Youtube Channel and social profiles. He also has a personal podcast called “Coffee with Content Creators”. He runs a successful private membership called “CreatorsTV” using the Uscreen platform (of course!). When he’s not working, Rob is a husband and a dad, loves to drink coffee, and explore new places with his family.
Why would you want to collaborate with someone who sells the same products or services as you do? That sounds... weird! Yet, there are great reasons to do just that! Listen in as Dorien hosts fellow Dutchie Milou Pietersz for a talk about community, collaboration and... competition! Yes, there is a strategy for that! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Milou Pietersz is originally from the Netherlands. She is currently located in Texas and has lived in the U.S. for the past 8 years. She founded SImply Media and Advertising in 2019 in order to help business owners take social media off their plate while being able to work from anywhere. She now runs a boutique social media marketing agency and leads a team of 5 who helps business owners with done-for-you social media management services from strategy to execution. Simply Media and Advertising specializes in organic social media marketing and offers the following platforms: Instagram, Facebook, LinkedIn, and Pinterest.
Who sets company culture and why is it important? What do leaders have to do to get everyone on the same page? How can leaders best manage remote workers? Listen in as Dorien hosts her older brother Harjan van Dam for a talk about company culture in the post-pandemic ladnscape. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Harjan van Dam has a BS from the University of Groningen and an MBA from the Nyenrode Business School in the Netherlands. His leadership skills guide companies through changes like takeovers and mergers.
So many social media platforms, so many changes and updates! If there is one thing constant in social media is that... it is ever changing! Listen in as Dorien hosts Sara Munro for a talk about how to keep up with changes in social media and the latest trends! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Sara Munro's professional career has spanned the rise of digital marketing requiring her to pirouette with each new opportunity. She has a broad range of communications and public relations experience in the non-profit and private sectors. She knows the challenges of determining what is worth exploring and how to best leverage new media within the broader context of marketing, corporate communications, and strategic planning. Sara is currently Chief Collaboration Officer and Owner of Starting Line Media / Bay Haven Consulting. She has worked in PR, fundraising, event planning, and digital marketing both in-house and as a consultant She regularly presents social media and content planning workshops for new business owners and entrepreneurs. In 2021, she became the new co-host of #SocialChatter, the longest running weekly talk show about social media news from Social Chefs.
Brands who want traction on social media are turning to influencers to help spread the word about their products and services. But how does influencer marketing really work? Is it worth the money and effort? Listen in as Dorien hosts Alexander Wallestam for a talk about influencer marketing. Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Alexander Wallestam is a digital entrepreneur with over 20 years of experience in the digital space and founder of Massfluencer.com.
Be yourself. Stand out. Differentiate. What does your brand stand for? How can you optimize your brand for maximum exposure on social media? Listen in as Dorien hosts Sherron Washington for a talk about branding! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Sherron Washington, M.A. is a marketing and communication (marcomm) professional who has imparted her wisdom and expertise for over two decades. She has been deemed “The Marketing Whisperer” by many, due to her uncanny ability to assist businesses in developing innovative, results-driven, yet, simple marcom solutions. Sherron is the founder and CEO of the P3 Solution, a full-service marketing and communications (marcomm) firm located in the Washington, DC Area, that specializes in providing easy marketing strategy, messaging, design and social media solutions for businesses. A leading expert in the marcomm industry, Sherron provides innovative, solution-driven insight, that identifies ideal marketing techniques. Coupled with an elite keenness for effectively communicating, she uses strategy, learning theory, and technologies to create a perfect fusion of communication and marketing efforts that assist in creating an impactful professional presence that can attract more customers leads and increase growth opportunities. A sought-after international speaker, trainer and facilitator, Sherron’s energetic passion permeates the crowd and creates an unforgettable electrifying experience. Her “market simple” message has been delivered across many stages worldwide, including: Inbound, Yello Media Group Digicon and the Association for Training Development to name a few. She also trains and facilitates sessions for multi-million dollar corporations such as: Goldman Sachs and Events DC instructing them on everything from generating leads and sales, to managing bias and conflict. Sherron has been described as the “real-deal” when it comes to engagement. She is tremendously skillful at creating and cultivating authentic interactions that generate synergy that flourish into countless opportunities. She uses a combination of her marcom business acumen, online and offline to create a distinctive and lasting presence that encourages and influences others to be more willing to build an integral relationship. She understands the importance of remaining true in your networking efforts to facilitate interest and engagement, in order to build better business relationships.
You record a video, go LIVE on Facebook or create a podcast - and then what? Your content is posted once on your socials and you 'hope' it will gain traction? Listen in as Dorien hosts Hani Mourra for a strategy talk about repurposing content! Don't you want more miles out of your content? Hani shares his strategy for working smart, not hard! Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy! Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results. Hani Mourra is a Dad, CEO and founder of Repurpose.io an easy-to-use automation tool that helps entrepreneurs, coaches, and content creators maximize their exposure without spending hours publishing to multiple platforms.
How much have you missed networking in person since 2020?! This episode was recorded LIVE from San Diego during #SMMW22! Christine Gritmon and Dorien chat about how to network and get the most out of a live event! Tips for pre-conference networking, in-person and follow up networking, too! Listen in! https://www.linkedin.com/in/christinegritmon/ (Christine Gritmon) empowers professionals to step into their personal brands in a bigger, bolder way on social media. You CAN do it–she’ll teach you how! She’s spoken on stages worldwide and is a frequent expert guest on podcasts, live streams, Twitter chats, and blog posts, as well as hosting her own weekly Twitter chat, #ChatAboutBrand, and live interview show, https://www.gritmon.com/letstalkaboutbrand (Let’s Talk About Brand). She's also the senior editor of content for the brand new Social Media Pulse community, and the host of their upcoming news program, Twitter chat, and podcast.
After the few pandemic years we've experienced around the globe, we are ready for in-person networking, or are we? LinkedIn expert Anneke join us from the Netherlands, and shares LinkedIn networking strategies to implement whether you are ready to meet in-person, or not quite yet! 'Use LinkedIn in a smart and authentic way, and the business world is at your feet'. Dutch LinkedIn expert https://www.linkedin.com/in/annekevandervoort/ (Anneke van der Voort) guides entrepreneurs towards a distinctive profile and more customers via LinkedIn. Her clientele mainly includes entrepreneurs in business services. Before starting her company https://pr-minded.nl/ (PRminded) in 2013, she worked in Singapore and London as a freelance PR & marketing professional and marketing teacher. She has coached, trained and advised hundreds of entrepreneurs worldwide.
Does your LinkedIn profile pack a punch? Does it represent who you are, what you do you and whom you want to meet? LinkedIn expert Kate Paine shares her LinkedIn profile tips with us so that we can get the most out of LinkedIn - whether you are making a career change, want to grow an audience or want to share your content. PR pro Kate Paine works with entrepreneurs, speakers, authors and coaches to develop their personal brand and share the stories that set them apart from their competition and the noise on social media. She's an expert on using LinkedIn as a powerful personal branding and storytelling tool and teasing out an individual's personal story, which makes her expertise unique in the world of online personal promotion.
Are you a self-publishing author, or do you have aspirations to write a book? Laurie Morin shares her exciting book launch strategy with us. Listen in as she shares her strategy that helped her successfully launch her first non-fiction book. Ready? Learn. Implement! Author Laurie Morin is best known for her book, “Shero’s Journey,” and its story-guided, self-discovery framework to help you find the space, time, and resources to prioritize yourself, process the past [rewrite your old stories], and create a clear vision for the future. Through her book, retreats, coaching, and community, Laurie supports those ready to plan adventurous lives and legacies.
Is pausing a luxury? What if it is not a luxury but a necessity? When we don't pause, how do we determine what our priorities are? How do we fill up our bucket? When we have very little left in the can, it's hard for us to serve at the level that we want to. Today Dorien and Lisa discuss pausing with intention. "Your vision is where you're heading and your values are how you get there." ~ Lisa https://www.linkedin.com/in/lisadanforth/ (Lisa Danforth) is a Business Growth Strategist and Leadership Coach. Her mission is to help business owners and leaders develop a saner approach to success. One that helps them stop overcommitting themselves and under committing to their goals, priorities, and most important relationships. Lisa’s clients can confidently and consistently work towards tomorrow while staying present and connected to what and who matters most today. Lisa is a 29-year, five-time https://lisadanforth.com/ (entrepreneur).
While podcasting has been around for many years, there is still plenty of room to get known! If you've dreamt of starting a podcast have no fear: Maria is here! Find tips, tricks and practical advice for creating, recording and distributing your very own podcast! https://www.linkedin.com/in/mariaganta/ (Maria Ganta) is a longtime fan of everything social; She loves digging into data and showing brands how to use data to boost social media engagement. She can talk for hours about social media. Her favorite project now is "https://www.socialinsider.io/insider-insights-podcast (Insider Insights)" the podcast she is hosting every month, powered by https://www.socialinsider.io/?fpr=dorien46 (Socialinsider).
If you've ever doubted that data can be fun, this episode is for you! Entrepreneurs, leaders, content creators, marketers: Tim brings the data and the fun to this episode of Strategy Talks! Learn why data is important, what metrics to pay attention to and how you can improve your content by monitoring your data! https://www.linkedin.com/in/timcampbellsms/ (Tim Campbell-Smith) is so extroverted he puts the social back in social media. Tim’s love language is local restaurants, and Time Magazine describes him as “someone we’ve literally never heard of.” Having a passionate love affair with Pinterest, Tim’s dogs, Monster and Mini describe him as “the world’s greatest social media consultant” and says “he knows a lot about YouTube, and gives us treats.” Tim also felt obligated to share he’s consulted for hundreds of businesses worldwide, published books in the areas of marketing and small business and completed training with honours in both Adult Education and Digital Marketing Management. He also now teaches at Fanshawe and Conestoga College
How does it feel when you see friends, colleagues and industry experts on video? Scary? Frightening? Exciting? You love watching videos, yet you can't bring yourself to get in front of the camera, never mind 'going live'! How can you get past this fear of the camera, and get started? https://streamyard.com/ (StreamYard)'s social media manager, Julie Riley, came ready with tips and tricks to make livestreaming easy-peasy for even for the most shy, introverted, or technologically challenged individuals. This episode is all about how to get started with livestreaming! https://www.linkedin.com/in/socialjewelsict/ (Julie Riley) is a social media manager for StreamYard, and she loves everything about marketing. She has been working in digital marketing since 2007 while working at a Harley-Davidson dealer. Since then, she’s worked on many different projects, including owning a social media marketing agency. Her experience includes e-commerce, SEO, social media marketing, chatbots, live video production - the list goes on! Julie has received awards from the American Marketing Association - Wichita Chapter in 2019 as Marketer of the Year, was nominated to the 2019 Women Who Lead Program by the Wichita Business Journal, and was nominated for small business of the year by Small Business Association.
Now matter where you work or who you are, embracing a strong work ethic shall never fail you. Work ethic: Are you born with it, or is it make believe? Dorien hosts guest https://www.linkedin.com/in/hankhoffmeier/ (Hank Hoffmeier) who strongly believes that 'work ethic' is a muscle that should be exercised and can be shaped into something beautiful! Listen as he and Dorien talk all things work ethic, including how Hank's children are exercising their work ethic muscles. Hank calls himself a 'workafrolic' a word we might see in his upcoming, second book! Hank is an author, speaker, podcast host and Sr. Manager of Client Solutions at iContact. With a passion for all things digital and social, combined with more than 20 years of experience in sales and marketing, he has been dubbed the Digital Marketing Infotainer because https://hankhoffmeier.com/ (he makes marketing fun and successful).
When two social media experts discussed starting a podcast...Imposter Syndrome crept up! https://www.linkedin.com/in/kristendaukas/ (Kristen Daukas) and Dorien share how they both felt intimidated by the prospect of starting a podcast (or when they are asked to lead a new work project). Learn what imposter syndrome is, who suffers from it (spoiler: everyone at one time or another) and how to overcome imposter syndrome! Kristen Daukas is a strategic marketing professional with more than 15 years of experience in B2B, B2C, and start-ups. Combining digital, social media, influencer, and traditional marketing, and content strategy expertise to improve and build brand profiles and company awareness while increasing revenue. Early adopter of blogging and personally a social influencer for national and local brands, she now leads https://sayanythingmedia.com/ (Say Anything Media). As a 15-year writer, she has contributed to nationally acclaimed sites such as Huffington Post, BlogHer, SheKnows Media, and she is a published author. She's launched several personal sites where the focus has been on parenting teens and tweens and in her spare time, she coaches parents, adults, and the media on the social media apps, websites, technology and devices kids and teens are using thru workshops, seminars, and online training.