The Law of Relevancy: Recent Episodes
Cordes Owen
The Law of Relevancy podcast explores relevant topics for the digital marketing industry and beyond, through discussions with some of the industry’s most noted experts.
In today’s fast-moving market, branding without research is like launching a rocket without a trajectory. On this episode of The Law of Relevancy, we sit down with Ana Laskey, the founder and president of Ground Control Research, to explore how strategic market research—powered by AI and human insight—can guide brands to launch, reposition, and grow with confidence. Ana brings a unique mix of creative vision and data-driven thinking to every client engagement. With a background in physics and engineering from Georgia Tech and deep experience in innovation and branding strategy, Ana has helped countless organizations find clarity around their target audience, brand voice, and go-to-market plan. Her proprietary platform, Telemetry, blends traditional market research methodology with AI-assisted tools to make deep consumer insights faster, more affordable, and more actionable than ever. In this episode, we dive into the research foundations of successful rebrands, how to identify the right target market—not just the assumed one—and why “who are we really talking to?” is the question every organization should be asking before launching a new product or campaign. Ana walks us through her research process, shares a few surprising client discoveries, and highlights how creative teams can use data to narrow their focus while expanding their impact. We also talk about the evolving role of AI in research—how it can speed up workflows and synthesize patterns without replacing human expertise—and why brands that skip the foundational “why” behind consumer behavior risk missing the mark in their messaging. If you’ve ever been part of a rebrand, new launch, or identity refresh—or if you just want to understand how to make smarter marketing decisions with sharper insights—this episode is a must-listen. 🎧 Tune in now to learn how research meets relevance, and how Ana’s calm, creative approach is changing the way brands understand themselves and their audiences. Explore more from Ana: Check out our website: Follow us on Facebook:
Hiring the right way changes everything. This week on The Law of Relevancy, we're talking with Jamie Van Cuyk, founder and CEO of Growing Your Team and host of the Growing Your Team podcast. Jamie is a small business hiring expert who helps leaders find, onboard, and retain the right people—without wasting time or money on the wrong hires. We’re diving into how small businesses can build a hiring process that works—one based on clarity, culture, and confidence. Jamie breaks down how business owners can identify the right role to hire, what success looks like for that position, and how to avoid costly mistakes that come from hiring out of desperation or vague job descriptions. We also discuss the emotional side of delegation, the difference between micromanaging and defining expectations, and how hiring early can be the key to scaling smartly. Plus, Jamie shares a powerful real-world case study about a business owner who turned around two struggling franchise locations with one strategic hire. Whether you're hiring your first assistant or building out a team to take your business to the next level, this episode will help you think more strategically about the people you bring on board—and how to set them (and yourself) up for success. 🎙️ We'll cover: - Signs it’s time to hire (even if it feels scary) - What a good onboarding plan actually looks like - Why AI isn’t ready to replace your hiring instincts - The difference between “skills” and “success” If you’re a small business owner or entrepreneur looking to grow sustainably, this episode is a must-listen. Learn more about our guest, Jamie Van Cuyk: Website: Instagram: LinkedIn: Learn more about our host, Cordes Owen: Website: LinkedIn:
Sales isn't just about convincing people to buy—it's about building meaningful relationships. On this episode of The Law of Relevancy, we're joined by Nikki Rausch, the CEO and Sales Maven herself. With decades of experience selling to major organizations like NASA and the Gates Foundation, Nikki brings a powerful yet practical approach to sales that focuses on connection, confidence, and communication. We're diving deep into Nikki’s signature framework, the Selling Staircase—a five-step process that helps you navigate sales conversations one intentional step at a time. Whether you're in development at a nonprofit, a corporate sales team, or even just pitching your ideas, Nikki explains how understanding where you are in the conversation can take the pressure off the close and make asking for the sale feel natural. We’ll talk about how to build rapport, the most commonly skipped steps in sales, and how to avoid “icky” cold-pitching tactics. Nikki shares real-world lessons from her experience, including a high-stakes sale to NASA and how to recover when things go wrong. We also discuss how AI is changing the sales process—and how to use it to highlight benefits instead of just features. If you’re ready to upgrade your sales conversations, boost your confidence, and build lasting business relationships, this episode is a must-listen.
Renee Frojo, founder of , joins The Law of Relevancy to discuss the transformative power of storytelling for brands and individuals. Renee draws on her journalism background to explain why storytelling is "the most ancient form of technology" that activates our emotional brain centers and creates deeper connections. You'll learn practical techniques for developing a "noticing practice" to identify meaningful moments in daily life, how to project warmth and vulnerability online to stand out in commoditized industries, and ways to build authentic relationships with people you admire. Renee also shares insights on using AI as a storytelling tool while maintaining human authenticity. Whether you're struggling to differentiate yourself in a crowded market, seeking deeper connections with your audience, or simply want to discover the stories already hidden in your everyday life, this conversation provides the roadmap you need to harness the ancient power of storytelling in our modern digital world. Don't miss Renee's surprising revelation about how vulnerability transformed her business!
Ari Galper, Founder and CEO of and the world's #1 authority on trust-based selling, shares his transformative approach that turns traditional sales techniques upside down, revealing how a single eavesdropped conversation changed his entire sales philosophy. From this pivotal moment, Ari developed a revolutionary method that eliminates the need to chase leads, builds genuine trust, and closes high-ticket deals in a single call. Learn his revolutionary approach to building authentic connections that convert high-ticket deals in a single call without pressure. Discover why you should stop following up, quit over-educating prospects, shift your language patterns, and market problems instead of solutions. Ari shares his "One Call Sale" method and "by appointment only" business model that eliminates chasing leads entirely. Listen now to discover how to thrive by building authentic connections that convert in today's challenging marketplace. Access Ari's latest book .
In this episode of The Law of Relevancy, host Cordes Owen sits down with Christian Jack, founder of The Sales Dojo. Christian shares his journey from frustrated music teacher to sales expert, including how he invested over half a million dollars in his own sales training. He breaks down his signature "Frontal Cortex Persuasion" system, which combines the best techniques from multiple sales methodologies into one comprehensive approach. Christian explains how to help prospects "feel the feeling of the wish fulfilled" and clarifies the crucial difference between influence and persuasion. He also reveals his ABCDEFG sales framework that can be applied to any industry, emphasizing the importance of becoming a leader in sales conversations rather than just reducing resistance. Throughout the conversation, Christian highlights the importance of belief in both your product and your prospect's potential. Tune in to this insightful conversation to learn powerful insights that will transform how you approach sales, connect with clients, and ultimately close more deals. To access exclusive resources, visit www.thesalesdojo.co/LOR.
Forget everything you thought you knew about influencer marketing! In this eye-opening episode of the Law of Relevancy podcast, we dive into the world where authenticity trumps follower count and trust scores separate the pretenders from the real deal. We're joined by Tye DeGrange, Founder and CEO of , a specialized agency dominating the challenging realm of performance and influencer marketing. With 20 years of experience in the industry, Tye shares invaluable insights on building genuine partnerships in today's skeptical digital landscape. Discover how the "trust gap" is changing marketing strategies, why brand-to-brand collaborations are the next frontier, and why YouTube might be your most underutilized platform. Don't miss Tye's powerful advice on getting started with influencer marketing – it could be the game-changer your brand has been waiting for.
Scale your agency without burnout! In this episode of The Law of Relevancy, we’re joined by Brad Farris, CEO of , to dive into the challenges and strategies agency leaders face when scaling their business. From overcoming burnout to building high-performing teams and transitioning from hustle to leadership, Brad shares insights from his years of coaching agency owners. We explore: ✅ The biggest roadblocks agency leaders face (and how to move past them) ✅ Why delegation isn’t just necessary—it’s the key to long-term success ✅ The power of hiring top-tier talent (and why it’s worth the investment) ✅ How to manage risk and scale strategically ✅ The role of AI in shaping the future of agency work Whether you’re in the early grind or looking to scale your agency effectively, this episode is packed with valuable lessons on leadership, growth, and letting go – tune in.
Explore the complexities of healthcare digital marketing with Aaron Burnett, CEO of . In this episode of Law of Relevancy, Aaron shares invaluable insights on navigating strict healthcare privacy regulations while delivering effective marketing campaigns. Learn how his agency built custom HIPAA-compliant technology to handle sensitive data, the importance of first-party data strategies, and why increasing privacy regulations actually lead to better marketing outcomes. Whether you're in healthcare marketing or interested in where digital marketing is headed, this conversation offers practical strategies for succeeding in an increasingly privacy-focused landscape. Tune in now and get ready to transform privacy restrictions into your biggest marketing advantage!
In this episode, host Cordes Owen welcomes Eitan Koter, CEO and Co-Founder of , to dive deep into the future of video commerce. With over 20 years in the video industry, Eitan shares insights on the evolution of video from broadcast to digital, the rise of shoppable videos, and the game-changing role of compression technology. Discover how platforms like YouTube and OTT streaming have transformed video consumption, why video is the ultimate storytelling medium, and how advancements like AI upscaling are revolutionizing video quality. Whether you're a marketer, tech enthusiast, or entrepreneur, this conversation is packed with inspiration and innovation for video production. Find out how to use video to reach your audience in smarter, more meaningful ways.
What if you could double your sales without a sales team? In this episode, Andy Buyting, founder of , joins host Cordes Owen to uncover how bold marketing moves can transform a business. Andy shares how ditching traditional sales tactics and embracing integrated marketing strategies has skyrocketed his company’s success. Learn how he tapped into the unexpected power of print media and used custom magazines and strategic content to position his business as an industry leader. This episode you'll also learn how to utilize AI to elevate your marketing game, the secret to repurposing content for maximum impact, and why creating real value resonates with customers now more than ever. Tune in for the chance to reimagine your marketing strategies to take your business to the next level.
In this episode, we’re joined by Travis Horn, President and CEO of Bull Horn Communications, for an inside look at the power of strategic communication. From crafting impactful stories to navigating complex media challenges, Travis shares how effective messaging can amplify marginalized voices, turn obstacles into opportunities, and drive meaningful change. With a background as an Army veteran, political strategist, and communications expert, Travis brings a wealth of knowledge on crisis communication, authentic storytelling, and managing high-profile situations. He shares inspiring personal experiences—like helping families share their stories and navigating legal and community crises—that highlight the transformative potential of well-crafted messaging. This episode goes beyond PR tactics, exploring the human side of communication. Travis offers his take on media training, emerging tools like AI, and why integrity guides the clients and projects he chooses. Whether you’re a business owner, a communications professional, or someone passionate about storytelling, this episode will leave you inspired to leverage the power of words for impact. Hit play and discover the art of strategic messaging!
In our latest episode, host Cordes Owen dives deep into the art and science of branding with Jim Pietruszynski, the CEO and founder of Soulsight—a cutting-edge agency behind iconic campaigns for brands like Folgers, Blue Moon, and Keebler. Jim pulls back the curtain on Soulsight’s innovative SOLE methodology, sharing how they go beyond design to create brand experiences that truly resonate. From understanding cultural shifts to leveraging empathy and consumer research, this conversation is packed with insights on what it takes to build lasting connections in today’s fast-changing world. We also explore big topics like how AI is shaping branding, the impact of generational differences on communication, and the ever-evolving role of creativity in reaching consumers. Whether you're a branding pro or just curious about what makes great brands tick, this episode has something for you. Tune in to be inspired by the stories and strategies behind some of the world’s most beloved brands!
In our most recent episode, we're joined by Carolyn Lowe, CEO and Co-Founder of ROI Swift, to unpack the secrets of Amazon marketplace success. Carolyn shares invaluable insights on creating high-converting product listings and reveals why having a "10 out of 10" product page is crucial for success on Amazon. From understanding search volume and market opportunities to managing inventory effectively, this episode covers the essential elements of building a profitable Amazon business. Discover practical strategies for analyzing SKU economics, navigating Amazon's strict review policies, and why a multi-channel approach is vital for long-term success. Carolyn also discusses the impact of upcoming tariffs on e-commerce and provides guidance for brands manufacturing in China. Whether you're an established brand looking to scale or just starting your Amazon journey, this conversation offers actionable advice for maximizing your marketplace presence. Tune in now to transform your Amazon strategy and unlock your brand's full potential on the world's largest marketplace!
In our latest episode, Cordes Owen sits down with Cairo Marsh, Founder of relativ*, a relationship-based marketing agency. Cairo dives deep into the importance of authentic connections in business and how they drive long-term success. From high-touch client relationships to quick, transactional interactions, he shares insights on how businesses can prioritize service over sales pressure, creating value that extends far beyond a single transaction. Cairo explores how human connection shapes consumer behavior and builds brand loyalty. Drawing examples from his own work, he outlines practical strategies for balancing short-term goals with long-term relationship building, revealing why authenticity becomes a competitive advantage in today's digital landscape. Tune in to explore how to create genuine connections that stand the test of time in a digital and rapidly changing world.
In this episode of the Law of Relevancy podcast, Cordes sits down with Chip Webster to discuss Unity in Service, his groundbreaking initiative aimed at rebuilding trust and civic engagement in America. Drawing from personal experiences and striking statistics, Webster explores how community service could help bridge divides and reinvigorate democratic participation. He discusses alarming trends in government and media trust, revealing that only 21% of Americans believe the country is heading in the right direction. In light of these concerns, Chip emphasizes the importance of critical thinking, responsible voting, and the role of government in serving the people. He advocates for citizens to become more actively involved in their communities, highlighting that meaningful change starts with individual action. Listen in to discover the inspiring strategies that could help rebuild trust and strengthen our national community—one act of service at a time.
In this episode, host Cordes Owen interviews James McKay, founder of , a cutting-edge RevOps consultancy. With over 15 years of experience in sales and operations, James shares his journey and expertise in building effective revenue operations. He dives deep into key topics like choosing the right CRM, avoiding common implementation pitfalls, and the importance of clean data for scaling a business. James also reveals strategies for motivating sales teams to embrace CRM tools and explores the changing landscape of outbound sales techniques in the AI era. Get actionable insights on optimizing your RevOps strategy, including James's take on AI in sales—explaining why top-of-funnel applications may be less effective than bottom-of-funnel tools. Whether you're a startup founder, sales leader, or RevOps professional, this episode is filled with valuable tips to help boost your sales performance and keep you ahead in the ever-evolving world of revenue operations.
On this episode of the Law of Relevancy, we're joined by Greg Brooks, CMO and Partner at SearchTides, an SEO (search engine optimization) company that specializes in increasing website power via link-building campaigns. Greg offers insights on how SEO has evolved from basic website optimization to today's AI-driven landscape. He highlights SEO's role in enterprise-level marketing strategies and the continued importance of link building. The conversation also explores the impact of large language models on search and how AI tools are reshaping information discovery online. He shares practical advice for businesses looking to improve their search rankings, emphasizing the need for thorough SEO audits and prioritizing quick wins. Whether you're interested in the latest social search trends or advanced SEO strategies, this episode provides valuable insights into how SEO will shape digital marketing in 2024 and beyond.
In this episode, we chat with Ron Green, the Co-Founder of , who has decades of experience in the ever-evolving field of artificial intelligence. Ron offers a fascinating look at how AI has developed over the years—from its early days with basic predictive models to today’s powerful deep learning systems. He also highlights some of AI’s most exciting applications, like its game-changing role in healthcare, including models that can predict breast cancer risks with remarkable accuracy. The conversation takes an interesting turn when Ron dives into the ethical dilemmas surrounding AI, especially how bias in data can unintentionally reinforce harmful stereotypes. He shares practical advice for businesses wanting to implement AI, emphasizing the importance of having a solid strategy and measurable outcomes. Whether you’re curious about AI or looking to bring it into your business, this episode is packed with insights that show just how much AI will shape the future.
In the latest episode of The Law of Relevancy podcast, we’re joined by Kevin Dean, the CEO and Founder of . ManoByte specializes in AI strategy and implementation, helping to transform businesses with intelligent automation. With over a decade of experience in AI, Kevin offers his perspective on the fast-paced advancement of artificial intelligence and the ways it’s shaping the future right before us. Join us as we explore the exciting future of AI, its real-world applications, and how businesses can stay competitive in this constantly changing field. Don’t miss this insightful conversation about the power and potential of generative AI!
In this week’s episode, Cordes sits down with Tom Schwab, CEO of Interview Valet and a pioneer in podcast interview marketing. With his diverse background as an engineer, Navy Veteran, and Nuclear Propulsion Plant Operator, Tom offers a fresh perspective on modern marketing. He recounts his journey from leading HubSpot’s first e-commerce case study to founding Interview Valet, a platform connecting thought leaders with ideal clients through strategic podcast interviews. Tom discusses the power of podcasts in building genuine connections and trust, offering unique opportunities to engage with high-value listeners. He also discusses the shift in marketing strategies from technical jargon to compelling storytelling and the future role of podcasts in search, especially with advancements in AI like ChatGPT. Make sure you tune in to hear practical advice for aspiring podcasters, including the significance of understanding your goals, the value of niche audiences, and the impact of professional quality in both audio and video.
This week we're joined by Abby Wood, Founder of , a company specializing in content writing for digital agencies and their clients. Abby dives into the essential role of empathy in crafting successful website copy and the challenges of managing complex subject matter. We'll also explore the importance of a deep understanding of the client's industry and their customers to create impactful and relevant content. Tune in now for this insightful conversation!
On this week's episode, Cordes sits down to interview Simon Severino, the Founder and CEO of Strategy Sprints. Simon shares his insights on solving B2B sales challenges, the importance of community in business growth, and his unique approach to creating scalable, repeatable processes for attracting new clients. Learn how to build trust, leverage community, and overcome the fear of success in this engaging and informative discussion. Whether you're a business owner, marketer, or sales professional, this episode is packed with valuable takeaways to help you thrive in today's competitive landscape. Don't miss it!
This week, Jon Morris joins us to share his extensive experience in the digital marketing industry. As the founder of , , and , Jon brings a wealth of knowledge on how agency owners can create value, build resiliency, and make informed financial decisions. Jon discusses the key metrics that matter most for agency growth, including cash flow, profit margins, and year-over-year revenue growth. He also introduces the Cost Per Result score, an innovative algorithm designed to help agencies focus on critical metrics for success. Whether you’re an agency owner or a professional in the service industry, this episode offers invaluable advice and practical tips for thriving in an ever-changing digital landscape.
This week, we sit down with Michael Cooney, Co-Founder of WhatConverts, a leading call and lead tracking platform. Michael shares the growth journey of WhatConverts, from serving a handful of customers to becoming an essential tool for over 20,000 companies. He and Cordes dive deep into the importance of product development, the value of marketing data transparency, the challenges of staying focused in a rapidly evolving market, and much more. Discover how Michael's engineering background and problem-solving mindset play a crucial role in the success of WhatConverts. Don't miss this insightful conversation!
On this episode of The Law of Relevancy, we are joined by , founder of The Good. provides digital optimization for well-known brands including Adobe, Nike, Xerox, and more. As a recipient of the prestigious Forty Under 40 Award, Jon's journey from the dot-com boom to his latest venture is packed with invaluable insights. Tune in as we explore psychological principles, cutting-edge digital optimization strategies, and get a sneak peek of Jon's new book, "Behind The Click". Don't miss this opportunity to learn from a trailblazer shaping the landscape of digital experience.
On this episode of The Law of Relevancy, we are excited to be joined by Mickie Kennedy, the Founder and President of ! eReleases is known as the best press release distribution service for small businesses and is celebrating 25 years in business! Mickie is a trusted authority in helping small businesses, authors, and startups enhance their visibility and credibility. Tune in to hear from an industry leader who has changed the way small businesses approach PR as he shares insights and strategies to elevate your brand's presence in the digital landscape.
Join us for an insightful conversation on the latest episode of The Law of Relevancy podcast, as we welcome Jonathan Baker from Punctuation! Punctuation is the leading authority on positioning, reinventing, and selling firms in the creative and digital space. With expertise in M&A strategies tailored to entrepreneurial expert firms, Jonathan offers insights into key areas such as Positioning, Structuring Roles, and Performance Benchmarking. Tune in as Jonathan shares actionable advice on how agency owners can leverage effective positioning strategies to stand out in the marketplace, optimize their business decisions, and drive growth. Don't miss out on this episode filled with practical tips and strategies to elevate your agency's success in the competitive digital landscape.
Tune into our latest episode as we're joined by Nick Usborne, copywriter, trainer, and speaker. Nick is a pioneer in the craft of digital copywriting with over four decades of industry experience. He teaches writers to combine the power of Artificial Intelligence (AI) with teh human touch of Emotional Intelligence. Nick's influence is worldwide with his online courses reaching thousands of students in over 97 countries. He is an award-winning expert with major clients including Citibank, Apple, and New York Times. Listen in now! Learn more about Nick and his courses at this link:
We are excited to be joined by Lyda Tymiak Lindell, President & CEO of UrBestNow, on the latest episode of The Law of Relevancy. With a diverse and impressive background, Lyda has been a part of a variety of businesses, always striving to be the best in each industry. A life-changing injury caused her to pivot in her career and make a move towards functional medicine to understand the root causes of pain. Lyda's experience has given her the opportunity to step into new spaces and make an impact in areas she never imagined. Listen in to hear more of Lyda's incredible story!
On the latest episode of The Law of Relevancy, we are joined by Leigh Harting, Owner of 3 Daughters Brewing, and Melissa Roberts, Director of Business Development for Woodie's Wash Shack. Leigh shares her family's journey that brought them into the brewing industry, their involvement in the community, and how she's giving back to other women in business, one of whom is Melissa. Melissa is the sole woman on the leadership team at Woodie's Wash Shack and led the charge in their success in winning the 2023 Small Business of the Year Award in the Startup Category. Tune in now!
Join us in welcoming Maria Cherjovsky, CEO of Camaraderie Foundation, on the newest episode of The Law of Relevancy! Camaraderie Foundation’s mission is to provide healing for the invisible wounds of war through counseling, emotional, and spiritual support for all Military Service Members, Veterans, and their families. Maria brings over 25 years over experience in the fields of workforce development, nonprofit management, social services and higher education where she has worked to address the needs of employers while representing and supporting underserved groups. Tune into this episode as Maria shares how the tools and skills she acquired from her time in academia has translated into her current role and why people are the most important piece of any business success.
Tune into the latest episode of The Law of Relevancy as we welcome Ryann Halo, the founder and CEO of Halo Consulting! Halo Consulting is a leading growth strategy firm for small businesses. Over her 18+ year career, Ryann has founded, advised, & grown multiple companies from startup to scale. Currently, she is focused on her “Grow & Glow” method, helping female business owners empower their team to achieve sustainable growth and experience more freedom. Listen in now to hear how about Ryann's impressive achievements and how her journey to success sets her apart.
We’re very excited to be joined by the team of on the newest episode of the Law of Relevancy podcast! Join us in welcoming Akshay Bhuva, CEO; Andrew Collier, Director of Corporate Partnerships; and Paulo Cezar Lopes Sa, Business Growth and Operations Manager. Kitchenery is an innovative company develops and produces wireless technology products that make your life easier. With their innovative wireless power transfer system, you’ll say goodbye to messy wires, overloaded sockets, and electrocution hazards and hello to the world’s best cooking experience! Make sure you tune into this episode as the Kitchenery team explains their inspiration behind these revolutionary products developed to bridge the gap between technology and innovation, the role data collection has played in their research, and how this is only just the beginning for Kitchenery!
On this episode of The Law of Relevancy podcast, we’re excited to welcome Brandon Leibowitz, the founder and operator of ! SEO Optimizers is a digital marketing company dedicated to assisting small and medium-sized businesses in achieving top rankings on Google through search engine optimization (SEO) tactics, social media strategies, and paid ads to generate traffic and enhance their online presence. Tune into our latest episode as Brandon offers agency owners insight into how they can leverage SEO within their business, why it’s beneficial, and the role effective marketing plays in driving traffic to your website and converting visitors into clients.
Join us in welcoming Deanna Shimota, CEO of , on the newest episode of the Law of Relevancy podcast! GrowthMode is a team of seasoned B2B marketers with a shared love for all things marketing. They blend the art and science of marketing to align with client goals and focus on achieving the results businesses need. Tune into this episode as Deanna helps define “demand gen marketing”, how it is different from traditional “lead gen marketing”, and why it’s important to understand how to use each of them in your business.
In the latest episode of the Law of Relevancy podcast, we're joined by Brittany Ward, Founder & CEO of The 21st Agency. With over 16 years in the industry, Brittany has driven brand growth for powerhouses like Burger King Corp, Buffalo Wild Wings, Disney, and Pampered Chef. Originally known as a marketing whisperer, Brittany's agency has evolved into a nationally recognized marketing powerhouse. Tune in for an engaging conversation about modern, 21st-century marketing with one of the best in the business!
We are honored to have Eva M. Brown join us for this Law of Relevancy episode. Eva is a 100-year-old Holocaust survivor whose story is a testament to resilience, reinvention, and the human spirit. She made daring decisions under Nazi rule, using her wit and resourcefulness to survive against all odds. But Eva's story isn't just about survival; it's about reinvention. From a seamstress to a sought-after interior decorator, Eva continually adapted to the world around her, seeking opportunities and following her passions. Tune in to hear her incredible story of enduring spirit.
We’re excited to welcome Carolyn Walker, CEO & Managing Partner of , to The Law of Relevancy podcast! As a branding expert, Carolyn boasts an impressive track record of working with major firms and high-profile brands. As the leader of Response Marketing, her primary focus is transforming client partners into enthusiastic advocates. Under her leadership, the agency has garnered over 100 awards for marketing excellence. With 20 years of senior management experience, Carolyn has honed her skills in driving revenue and optimizing market competitiveness. Join Carolyn and Cordes as they delve into the power of branding, discuss its impact on business success, and explore the balance between branding and performance in marketing campaigns. Don’t miss their insightful conversation on how effective branding strategies can make all the difference!
Join us on The Law of Relevancy as we welcome Andrew “Andy” Wilson, President & CEO of , LLC. As a leading provider of government and commercial defense services, Quiet Professionals specializes in a wide array of solutions to ensure mission success while emphasizing enhanced decision-making dominance in the global power landscape. Andy is a distinguished combat-decorated retired Sergeant Major of the United States Army. His 20-year career saw him serving as a Senior Special Forces Non-commissioned Officer. With over 11 years of executive leadership under his belt, Andy has demonstrated success in various roles and multiple small business startups. His unwavering focus is always on the triumph of any new venture he undertakes. Tune in as Andy and Cordes dive into Andy’s entrepreneurial pursuits, explore PTSD in the military and law enforcement realms, and discuss his contributions to Quiet Professionals and .
Join Dan Jones on this episode of the Law of Relevancy! Dan is the CEO of , a leading provider of Technology staffing solutions. IT Resources has extensive industry/market knowledge and operates by delivering value with honesty and integrity. Dan and Cordes dive into a discussion about Dan's baseball career and how so many lessons from sports have translated to his business career. As a previous business founder, Dan also shares insight into founding a company and what to look out for, but they also touch on where IT Resources is headed as a company and some top values of the business.
Tim Love, the CEO of , joins us on this episode of The Law of Relevancy! A Tampa native, Tim brings more than 32 years of industry benefits experience to his work at Alltrust Insurance. Tune in to the episode as he and Cordes talk about the insurance industry, the impact of community and involvement, and supporting your employees and organizations.
ChatGPT is scary good. We're going straight to the source - welcome to this episode of The Law of Relevancy where we'll be interviewing ChatGPT! The AI language model has been trained on a vast amount of data and can respond to a wide range of questions and prompts, sounding human-like. And with the emergence of GPT-4, the chatbot is worth all the buzz. We're diving deep into who ChatGPT is, what it's capable of, and how it's been trained to understand and communicate in natural language. We'll ask ChatGPT questions about its background, how it was developed, and how it continues learning and improving as an AI tool. We'll also be exploring some of the ethical considerations that arise when developing and using AI language models like ChatGPT. What are the potential risks and benefits of using AI language models in various fields? Whether you're curious about the development of AI or just interested in learning more about ChatGPT, this episode is sure to be a fascinating exploration of the possibilities and limitations of language models in our world today. Tune in now to join the conversation!
Elizabeth Dvorak is the Founder and CEO of Workscapes, a full-service office dealership offering furniture, walls, flooring, architectural products, and space planning. She began her career in commercial furniture in Atlanta, GA, and six years later went on to found Workscapes. Her focus is creating spaces to work that foster learning, healing, and community. We're so excited to share her story as this year is the 25th anniversary of Workscapes! Join Elizabeth on this Law of Relevancy episode as she shares her journey, passions behind design and spaces, and the Workscape difference.
Mike DiBlasi is one of the top leaders in Commercial Real Estate in Tampa Bay. With over 15 years of experience, Mike is an established expert in the market completing nearly 650 transactions across the Bay area. He has held Vice President roles, been involved in strategic planning, property acquisitions and development projects, and has experience as a broker. And, he was a college athlete at Florida State University! Join Mike on our latest episode as he shares the stories of his journey through real estate.
Peter W. Zinober is a labor & employment lawyer concentrating his practice on the defense of employment discrimination cases and on “traditional” labor management relations law. He has been practicing law since 1969. Pete believes the three most important aspects of law are professionalism, civility, and ethics. Tune in to hear stories of his journey throughout his law career.
Don Zurbrick is an owner with a history of working in the information technology and services industry through entrepreneurship, Marketing Management, Sales, and CRM. Join Don on this episode as he shares how his different roles, companies, and leadership examples have helped shaped him into who he is and shape why how he leads his team at TeamLogicIT.
Rolfe Arnhym is a Tampa institution and is the definition of what being relevant means. He currently is a leader within Vistage Florida and leads 3 groups with over 60 business leaders in total, and he received the 2021 Outstanding Business Leader award from the Tampa Bay Chamber, among a litany of major accomplishments. Listen and learn what motivates him and how he is still one of the sharpest minds I have ever known.
Derek Laliberte joins Cordes on this TLR episode! Derek is the founder of a Brand Engagement Agency called Disruptur. He is a former all-American athlete, a published author, and serves as Ministry Leader for Celebrate Recovery. Tune in to his episode!
Tune in to Tampa’s top vein expert, Dr. Christopher Pittman, on The Law of Relevancy! Christopher Pittman, MD, FAVLS, FACR, DABVLM, DABR is the CEO and Chief Medical Officer of Vein911 Vein Treatment Centers. He is Board Certified in Vascular and Interventional Radiology, Diagnostic Radiology, and a Diplomate of the American Board of Venous and Lymphatic Medicine. Dr. Pittman has more than 25 years of experience as a non-surgical vein treatment specialist and can treat vein problems anywhere in the body, such as leg veins, hand veins and pelvic veins.
Dhomonique Murphy joins us on The Law of Relevancy! Dhomonique is a 3x Emmy Award Winning TV Journalist turned Agency founder and entrepreneur with over 20 years of on-camera experience. Her latest success, she is the Founder & President of The Right Method, a full-service creative agency specializing in Public Relations, Communications, Social Media, Marketing, Video & Photo Production, and Executive Presence. You don’t want to miss this episode!
Join Jay Silver on our latest Law of Relevancy episode! Jay is a lifelong Tampa Bay resident who believes that positive change starts at the community level. He is the founder and president of Helicon, a licensed geotechnical construction company. Tune in!
Ed Ellsasser is the President of PrimeGroup Insurance. Ed started PGI in 1999 and PGI has offices in Tampa, Orlando, and West Palm Beach. Ed and Cordes talk about business, family and the culture Ed has built. Make sure you rate and subscribe to the podcast!
In this episode, Cordes interviews Jackie Toledo. Jackie is a Mom, engineer, small business owner, and state representative HD 60. Jackie Toledo is a politician who is a Florida House of Representatives member. The district she represents, District 60, covers Town 'n Country, South Tampa, and a stretch of the coast in Southern Hillsborough County to Ruskin. Listen as they discuss being a single mom in politics and the issues she is fighting for. Subscribe and rate this 5 stars! To rent our studio go to BMP.STUDIO.
On this episode Cordes speaks with Dr Rahul Mehra. Rahul N. Mehra, M.D. is the CEO and Chief Physician Executive for the National Center for Performance Health, a national healthcare organization based in Tampa, Florida. Dr. Mehra has been a practicing performance physician for over 30 years. Past and current clients include National Football League (NFL), NFL Players Association, United Soccer Leagues, Major League Baseball, the Florida Bar, University of South Florida Morsani College of Medicine, Florida Bankers Association, NCAA colleges and universities, K thru 12 schools, high performing professionals in medicine, law, and professional athletics. Private and public employer groups are served as well. BakeMorePies.com BakeMorePies.com BakeMorePies.com
Our guest for this episode is David Delac. Delac is the chief financial officer for Port Tampa Bay and Tampa Bay Business Journal's CFO of the year honoree. Tune in to hear about his journey with finance, operations management, and government. Bakemorepies.com Bakemorepies.com Bakemorepies.com
In this episode of The Law of Relevancy, we are joined by Chon Nguyen, founder of FusionPrep and Newgentek. Nguyen is a young serial entrepreneur focusing on integrating technology in the hospitality industry. Tune in to hear his journey in the restaurant business. Check us out at BakeMorePies.com BakeMorePies.com BakeMorePies.com
Today on our podcast we welcome educator, author, and entrepreneur Allen Clary. Clary gives insight into what he loves to do most, help entrepreneurs create and grow great companies. Please Visit our Website Bakemorepies.com Bakemorepies.com Bakemorepies.com
Fisher has been entertaining the masses since childhood. With over 25 years of radio broadcast experience, his first exposure to announcing came at the age of 7, when he won the part of Narrator of his church's Christmas play, "It was an amazing feeling, standing at the preacher's podium and knocking that s**t outta the park! I'll never forget it." He started his own mobile entertainment/DJ business at 16 and procured a spot on Orlando's number one rated "Doc and Johnny Morning Show" as "College Boy" by the time he was 20. From there, Fisher traveresed the state, honing his very limited skills in Tallahassee, then Daytona Beach when he finally landed in Tampa in 1998. Currently, Fisher is the Morning Drive host on 107.3 The Eagle, where you can hear him every weekday from 6 a.m. to 10 a.m.! eth was on Tampa radio for way too long. He would like to be known for the work he’s about to do rather than anything he did in the past. Seth currently is the host of the official podcast for The Tampa Bay Lightning, He also is the host of a mental health podcast called . Seth wanted to create a place where creatives could get paid to work on their passions. He created 5toolmools.com
Today we welcome Ben Sever, CEO & Chairman & Founder, to The Law of Relevancy. A Tampa local, he heads up Champa Bay Sports apparel and eRemede, a telehealth platform. Ben Sever is a serial entrepreneur, enterprise technologist and renowned philanthropist. He holds the CEO, Chairman and Founder role for eRemede, Champa Bay Sports, Deal Closer Digital and MBP Ventures. Ben has spent most of his career empowering healthcare technology, new venture consulting, creative videography, and purpose-driven brands. He has held leadership roles in prominent community organizations such as AdventHealth Carrollwood Foundation, Project Transition USA (MacDill AFB), Leukemia & Lymphoma Society and the Tampa Bay Wave. Sever’s biggest venture, eRemede, has raised more than $2MM in capital since its inception in 2019 and is poised to be a market leader in HIPAA-compliant mobile patient engagement. His portfolio of companies are headquartered in his hometown of Tampa, Florida but have national clientele. Sever earned an undergraduate degree in communication and media studies from Elon University and several certifications from Harvard University and Dartmouth College. Ben Sever is a relentless problem-solver who optimizes existing industries through identifying quantifiable goals, then aggregating SMEs' knowledge to execute a roadmap of step-by-step action items. A motto he lives by is Architect-Innovate-Accelerate.
Mark L. Gesner, Ph.D. was exposed to transformational leadership early in life at large family gatherings in Brooklyn, New York where his grandmother and great aunts inspired a sense of strength and belonging among all who entered. These underpinnings informed Mark’s career of growing organizations and businesses, building partnerships, developing mission-driven leaders and entrepreneurs, and creating innovative programs. He has designed programs and led courses locally and globally about innovation, cross-cultural management, leadership, and community engagement. He currently serves as the Vice President of Community Engagement & Innovation at Saint Leo University where he is a member of the senior leadership team. Mark previously served in faculty and leadership roles at Cardinal Stritch University and the University of Wisconsin – Parkside. Prior to higher education, he was the national director for education and development for Hostelling International-USA, an organization promoting cross-cultural understanding through affordable travel. Mark brings his message to life by being an engaged citizen who supports others in realizing their personal and collective aspirations and to discover home wherever they roam. Mark’s main focus in higher education is fostering community engagement, building partnerships, creating innovative programs, advancing entrepreneurs, teaching and learning, and developing mission-driven leaders.
In this episode, Cordes sits down with Arjun Choudhary. Before joining Onicx Group, started his career as an architect at AND Brickwork in Nagpur, India. In that role, he learned to manage scarce human and financial capital while executing projects. During his time there, he developed two condo projects and a beverage manufacturing project. These guys discuss it all including some architecture he did for the Military in India. Make sure you rate and subscribe.
Cordes sits down this week to talk to Jeremy Nashed, Lead Engineer at . Jeremy is a rising star in the industry who has learned the sales skills to pair with his engineering ability. Listen to how Jeremy got started and his explanation of a simple bottle cap. Listen and Subscribe now!
We welcome Dr. Jacqueline Darna N.M.D., the CEO & Medical Inventor of , to The Law of Relevancy. NoMo Bands is a revolutionary drug-free elastic wristband that combines pressure with aromatherapy of natural essential oils. This 3:1 clinically proven patented stylish bracelet provides fast-acting relief for nausea, vomiting, migraines, motion sickness, and many more. Her invention of NoMo Bands is changing the game when it comes to natural wellness, and you’re going to want to hear all about it. Tune in!
John Flanagan, the CEO of , joins us on the latest episode of The Law of Relevancy! John has over a decade of experience in workforce development and is all about connecting talent to opportunity through his unique perspective on workplace development. Tune in with him as he talks about his vision to create a world-class, talented labor force and how CareerSource Tampa Bay is doing just that throughout Hillsborough County.
We welcome Mark Gordon to The Law of Relevancy! Mark has over 20 years of experience in the news and reporting industry and is now the Managing Editor of Sarasota’s newspaper. He’s been with the Business Observer and Observer Media Group since 2005, and in that time he’s written about hundreds of entrepreneurs, companies, business owners and civic leaders, from Tampa to Naples. Tune in with Mark Gordon, one of the top local leaders in journalism!
Join Bridgette Bello and Jason Baker on the latest Law of Relevancy! This dynamic duo has been working together for almost a decade. Bridgette and Jason are the driving forces behind the , the leading provider and trusted resource for business leaders affecting change in the Tampa Bay region. Tune in with these industry leaders as they provide insight into the founding of TBBW, talk all things print media and news, and discuss the future goals of the Tampa Bay Business & Wealth Magazine.
We welcome philanthropist, entrepreneur, and CEO of Idoneus, Jarrett Preston, to The Law of Relevancy. Idoneus is a blockchain-based platform and digital economy based on the payment token IDON, and as the CEO Jarrett is dedicated to providing trusted service to clients and partners, increasing the value of the global luxury asset sector. Jarrett started his career as a US Marine Corp, then entered the business sector to create Obsidian International Asset Trading, and today is leading the luxury asset trading space as CEO of Idoneus. Tune in to hear about Jarrett's background, how he got into luxury asset trading, and where the industry is heading. For more information visit: Check out our website: Follow us on Facebook:
Dennis Hartin, entrepreneur, author, benefits expert and President of Hartin Dynamics, joins us on The Law of Relevancy. Hartin Dynamics partners with employers and providers to reverse the massive incline in benefits costs by better managing the healthcare supply chain. Dennis is one of the few Health Rosetta Advisors helping duplicate proven solutions to lower costs and improve care. You can also check out his book (link below)! Tune in to hear Dennis talk about how benefits and healthcare have changed during these uncertain times and what we might expect to see in the future. Learn more: Purchase book here: Check out our website: Follow us on Facebook:
We welcome Author, Speaker, and Entrepreneur, Cody Lowry to The Law of Relevancy. Cody is a skilled advertiser, social media marketer, and creative writer which all led him to write his book Schmooze What They Should Teach At Harvard Business School. It's been a hit throughout the country! Tune in to hear about Codys story and what his book is all about.
We welcome entrepreneur, CEO, and Founder of the Crypto Gaming Institute, Ben Gothard to The Law of Relevancy. Ben has past leadership roles including owner of multiple eCom stores, Founder of Life Mastery Foundation and Project EGG, Author, and Board Member for the Baton Rouge Social Media Association. In this episode you will hear why Ben started the Crypto Gaming Institute, his unique background, and how he got to where he is to day! Tune in; you don't want to miss out!
We welcome Jeff Shimer, VP of Training at , to The Law of Relevancy. Jeff manages teams of trainers that deliver customized corporate training solutions, and he also serves as a performance consultant to businesses. Jeff has been with Dale Carnegie for 15 years but has a background in marketing and experiences in entrepreneurship. He served as the CEO and owner of a 1 to 1 video production company.
We welcome cryptocurrency expert, content editor, and Harvard graduate, Allie Grace Garnett to The Law of Relevancy! Allie works at Investopedia as a Cryptocurrency Content Editor and has a decade of experience in environmental engineering and finance. She is a proficient writer, rigorous editor, and experienced content strategist as well. Tune in to hear about Allie's unique background and her passion for editing and cryptocurrency.
Joining us on this TLR episode is CEO of SimpleHealth, Carrie SiuButt! Carrie has an impressive twenty years of strategy, finance and operations experience and worked several years as a Wall Street business executive. Under Carrie’s leadership, SimpleHealth was named one of the 50 Fastest Growing Women-Owned/Led Companies in the U.S. Tune in to learn more about Carrie’s story and her transition into healthcare!
Joining us this episode is CEO and Co-Founder of , Brian Kornfeld! Brian has years of experience with innovation and decided to start Synapse Florida, a Nonprofit Organization with the purpose of helping Florida become the world’s next great innovative community. Synapse’s mission is to connect, organize, and celebrate innovations and innovators across the state. Tune in to hear Brian talk all things innovation and entrepreneurship!
Two-time national and regional Emmy-award-winning sports broadcaster Lauren Sisler joins us on The Law of Relevancy! She is also an inspirational speaker and addiction advocate. Lauren unexpectedly lost her parents, leading her to make a life-changing choice: hide the story and suffer alone or use her struggles to help someone walk out of the shadows.
We welcome James Robilotta to this episode of The Law Of Relevancy! James is an author, professional speaker, personal coach, and entrepreneur trained in stand-up and improv comedy. He’s been speaking professionally to audiences for years and has found that quality humor — not your slapstick, dad-joke — is the secret to creating powerful conversations and making a true impact. He is the author of and host of his podcast, . Tune in to learn more about James’s journey and how he uses humor to take on the world!
We welcome Dr. Emilie Socash to The Law of Relevancy! Emily has 20+ years of nonprofit leadership experience and is passionate about driving success in nonprofits and the people who lead them. She’s the founder of the , an organization that has grown from an emphasis on development strategy and delivery of hands-on help through coaching and teaching growth for nonprofits. Tune in to hear the heart behind her mission!
We welcome Brian Tollberg to The Law of Relevancy! Brian is a coach and mentor for Training Without Borders. But prior to this, he played professional baseball for 12 years, including four years with the San Diego Padres as a starting pitcher. He retired in 2006 and became a small business owner in South Tampa for 14 years. Tune in to this incredible interview with professional baseball player, entrepreneur, and mentor, Brian!
We welcome MA, CFRE, and CEO of Catalyst Consulting Services, Michelle Turman to this episode of The Law of Relevancy. Michelle has more than 28 years of nonprofit experience and has been responsible for increasing the impact and best practices of nonprofit organizations she serves, in addition to establishing Catalyst Consulting Services. Michelle has also raised more than $87 million for the Tampa Bay community through her professional and personal philanthropic efforts. Tune in to hear more about Michelle's mission and her journey with non-profit organizations.
Joining us this episode is Fitness Innovator, Keynote Speaker, Author and TV Personality, Fitz Koehler! Fitz is one of the most prominent and compelling fitness experts and race announcers in America. She is the owner of Fitzness International LLC and has her own fitness podcast called The Fitzness Show. In 2019, Fitz was diagnosed with breast cancer and has published a memoir: My Noisy Cancer Comeback: Running at the Mouth, While Running for My Life. Tune in to hear the stories of how she got to where she is today.
We’re joined by Jessica Rasdall, best-selling author, motivational speaker, and host of the, on this episode! Jessica has shared her story of turning her “mess into a message” for fifteen years and has been featured on major international media outlets such as ABC’s 20/20, Katie Couric, The Guardian, MTV, Netflix, and many more. Today, Jessica is fiercely dedicated to helping small business owners craft presentations and speaking strategies that connect with their audience and scale their business from the stage. Tune in to hear about the moving story of how Jessica became a public speaker!
We welcome Jessica Quaid, founder and CEO of The Gift Matchmaker, a gift consulting service for individuals and businesses, to The Law of Relevancy! In this episode, we hear Jessica talk about her founding of “The Gift Matchmaker” and what’s important to consider when buying and giving gifts. Tune in for the best tips on gift-giving and how Jessica’s business can assist you in giving more meaningful gifts.
In this episode of The Law of Relevancy, we are joined by brand anthropologist and CEO of Signitt, Anouk Pappers. Anouk’s career as a brand anthropologist led her to interview more than 800 CEOs and business owners which later became the content behind her 12 published books. Tune in to hear Anouk speak on the topics of storytelling, corporate and personal brands, and what led Anouk to focus on working with women and minority leaders.
On this episode of The Law of Relevancy, we welcome Ruth Rathblott. Ruth is an inspirational speaker who's been featured in the New York Times and is an award-winning CEO. She is a leader who has spent her entire career focused on providing opportunities for those who face obstacles. Tune in to hear about Ruth's experience and views on diversity, her background, and what shaped her to get where she is today!
We welcome Erin Porter, the show author and founder of "Eat Pray Get Well", to this episode of The Law of Relevancy. Erin grew up in a difficult (some may say abusive) home. In her book "Eat Pray Get Well", Erin shares the victorious story of how she chose to push through obstacles of trauma, chronic illness, disease and junk food, with hopeful determination that someday she would be whole and well. Tune in to learn more about Erin's journey. Find Erin on social media - IG: @eatpraygetwell FB: @ErinPorter TW: @eatpraygetwell
In this episode of The Law of Relevancy, we are joined by Alexxus Hunter-Young, Digital Marketing Manager for The Press of Atlantic City. Alexxus is a young experienced marketer who served as Director of Marketing and Public Relations for Chick-fil-A-franchise before joining The Press of Atlantic City. Tune in to listen to Alexxus talk about her journey and perspective on education and future plans.
On this episode of The Law of Relevancy, we welcome Chevelle Hallback. Hallback is a 5X World Champion Boxer, an actress, screenwriter, and motivational speaker. Tune in to hear about Hallback's boxing journey, how she got to where she is today, and what advice she has to others who want to accomplish big things whether it is boxing or other goals in life.
On this episode of The Law of Relevancy, we welcome Ed Buckley, Chief Executive Office of Peerfit. Peerfit is a digital health tech company that believes communities can change lives. Ed has a successful track record of raising funds, building and developing technology start-ups, conducted digital health behavior research, and worked with some of the most talented teams innovating in the health & wellness space. Listen in to learn more about Ed's career background.
In this episode of The Law of Relevancy, we welcome Sandra Morrison, Director of Communications at ZooTampa at Lowry Park. Sandra is an award-winning leader experienced in choosing the appropriate communication vehicles to deliver organizational messages to achieve short and long-term target goals. Tune in to learn more about Sandra's background and how she got to her position today.
In this episode of The Law Of Relevancy, we welcome entrepreneur, Todd Belveal. Todd is an experienced businessman who developed Washlava, which is the only laundry technology that lets you reserve and pay for machines from your smartphone. Tune in to hear Todd’s advice to any aspiring entrepreneurs.
In this episode of The Law Of Relevancy, we are joined by Jill Witecki the Director of Marketing and Community Relations for Tampa Theatre. Jill has a background in public relations and worked for the Tampa Tribune and Busch Gardens before joining Tampa Theatre. Tune in to hear about what Jill learned in each position and what her journey has been like.
In this episode of The Law of Relevancy, we are joined by Eric Keaton, Chief Marketing Officer at SPCA Tampa Bay. Tune in to learn about Eric’s diverse career background, from being in the Army to journalism to destination marketing and nonprofit communications.
We’re joined by Chris Koci, Executive Vice President of the Americas at TÜV Rheinland Group, on this episode of The Law of Relevancy. Chris has more than two decade’s experience of working successfully in international markets, leading projects, and delivering optimum outcomes through focusing on customer experience, employee engagement, and continuous performance improvement. Listen in to learn more about how Chris became so successful in his early career and his passion for sustainable businesses.
In this episode of The Law of Relevancy, we welcome Troy Daland, President of the Special Operations Memorial Foundation. With over 24 years of service in the Department of Defense, Troy is a business professional who applies the skills he honed in the military to the business ecosystem. Tune in to hear about Troy's background and how his career in the military has helped him in the business world.
We welcome Courtland Thomas, Growth Marketing Manager at Lyft and Global President of Columbia Venture Community, to The Law of Relevancy. Courtland’s areas of expertise include digital marketing, CRM, consumer insights, segmentation, and customer personas. Tune in to his episode today!
We welcome Danny Cooper, MBA, Senior Manager of Marketing at Tampa International Airport, to the 27th episode of The Law of Relevancy. Danny leads the annual budgeting and supervises the distribution of approximately $2M in marketing expenses annually. Tune in to learn more about Danny's career background, airport marketing, and how the pandemic affected the industry.
We welcome Gregory Diehl to the 26th episode of The Law of Relevancy! He is the Founder of Identity Publications and Author of his latest book “The Influential Author: How and Why to Write, Publish, and Sell Nonfiction Books that Matter.” Gregory founded Identity Publications on the fundamental belief that great and impactful ideas deserve visibility and a polished voice. Tune in to his podcast today as he discusses the ins and outs of publishing and book marketing!
In this episode of The Law Of Relevancy, we are joined by Ali St Cyr who is a broker and owner at Tomlin St Cyr Real Estate Services. Join Cordes and Ali as they discuss how to stay relevant and innovative in the real estate environment!
In our 24th episode of The Law of Relevancy, we welcome three guests from Podium, Thomas Clawson and Andrew Cho. Tune in to hear their insights on the importance of communication between businesses and customers and how customer communication is evolving!
We welcome Mel Bower, Chief Communications and Marketing Officer at Shriners Hospitals for Children, to the 23rd episode of The Law of Relevancy. Mel has a diverse background in healthcare and banking marketing, and we’re thrilled to have him join us as he discusses relevant strategies used in the healthcare industry.
The Law of Relevancy welcomes former NFL player and American actor Ed Marinaro to our podcast. In this episode, Cordes and Ed discuss topics on what’s relevant today and how it ties with Ed’s present and past career.
Tune in for the 21st episode of The Law of Relevancy with Patrick Harrison, the Chief Marketing Officer at Visit Tampa Bay. Patrick has over 25 years of experience in marketing and communications with a specialization in tourism and destination marketing. Join Patrick as he explores and informs us on this topic!
We’re joined by Dean Akers for the 20th episode of The Law of Relevancy. Dean is the Founder and CEO of and has been helping companies grow for more than 40 years through teaching empowerment and the skills of working on the business, not in the business. Tune in today!
Stephanie Lee joins us for the 19th episode of The Law of Relevancy. Stephanie is the Founder and CEO of Covercasa, an online store that delivers home insurance in minutes. With an impressive 25 years in the marketing industry, she is well known for being an innovative business leader who builds scalable revenue engines into the foundation of companies.
We welcome local Tampa Bay entrepreneur, journalist, and motivational speaker Alexia McKay to The Law of Relevancy! Alexia has overseen award-winning newscasts as a broadcast television producer and launched her own magazine, RoyalTee Magazine, which highlights millennial minority women in business, arts, and humanitarian work through their entrepreneurial endeavors.
“I’ve always had an interest in women’s health and have been fascinated by innovation and technology’s ability to improve people’s lives. I’ve worked in tech and spent the last few years researching women’s health. Femtech Insider is my attempt to bring those two worlds together for the greater good.” – Kathrin Folkendt Kathrin Folkendt is the founder of the #1 source for all things femtech worldwide. Join her on our 17th episode of The Law of Relevancy!
Ashley Keyes serves as the Director of Public Relations for Boys & Girls Clubs of America. With 12 years of experience, she is a public relations professional with expertise in media relations, marketing and communications, and brand activation. Join her for The Law of Relevancy’s 16th episode!
Serial entrepreneur, Lou Zant, shows his deep love and appreciation for all things wine! As the co-host of the Major Crush Winecast, Lou has found a great way to explore the world of wine and share his discoveries with others! Join us for his TLR episode today.
Tune in for the 14th episode of The Law of Relevancy with Digital Creative Director, James Gregson, of LEGO! The history of LEGO spans nearly 100 years, so what makes LEGO still relevant today? Join James as he explores and informs us all on this topic.
Tune in for the 14th episode of The Law of Relevancy with Digital Creative Director, James Gregson, of LEGO! The history of LEGO spans nearly 100 years, so what makes LEGO still relevant today? Join James as he explores and informs us all on this topic.
We’re joined by Jeff Gigante for the 13th episode of The Law of Relevancy! Jeff is a local St. Petersburg native and has spent the last 25 years successfully developing a collection of restaurant concepts, steadfastly earning a reputation for hospitality, community involvement, and philanthropy. Tune in to hear more from the Restauranteur/Entrepreneur and Founder of Next Level Brands Hospitality.
Join Chris Ruden, an elite Powerlifter, entrepreneur, model and motivational speaker, for The Law of Relevancy’s 12th episode as he and Cordes discuss his personal journey as an influencer.
Join Aakash Patel for The Law of Relevancy’s 11th episode as he and Cordes discuss achieving personal success.
Join Ian Adair, Executive Director of Gracepoint Foundation, on the 10th episode of The Law of Relevancy.
Tune in to the 9th episode of TLR with Content Marketing Specialist Travis Tyler from PandaDoc!
Tune into our 8th episode of The Law of Relevancy as Cordes talk with Vinny Tafuro, founder of the Institute of Economic Evolution! Vinny gives insight into conscious capitalism and how measuring the economy through GDP is changing. We’re excited to share his insight and expertise in the fields of economics and business.
We’re excited to bring you the latest The Law of Relevancy podcast with President and CEO of the Tampa Bay Chamber Bob Rohrlack. In this episode, Bake More Pies’ President Cordes Owen discusses evolution of the Tampa Bay business community and staying relevant as a chamber of commerce and economic development organization within that evolving climate. We’re excited to share his insights on this thriving business community, the Chamber’s priorities for 2020 and what business leaders, and the community, can expect in the future.
Tune into our 6th episode with Leigh George Ph.D., on the topic of Brand Besties also known as Brand BFFs! Leigh gives insight into the growing change in consumer behavior online vs offline and explains how brands are coming together to create memorable experiences. Leigh is the founder of Washington, D.C.-based Freedom, a strategic branding and marketing un-agency wholly devoted to innovation.
Tune into our 5th episode with Neptune Flood’s Founder & Chairman of the Board, Jim Albert on the topic of innovation!
Welcome to our 4th episode of The Law of Relevancy with special guest speaker today, Kris Kringle!
Learn about the importance of strategic communications, with former Director of Communications of SeaWorld, and founder of T.C. Strategic Communications, LLC, Travis Claytor!
In this episode, Cordes Owen discusses content marketing and consumer relevancy with Leigh George, founder of Washington, D.C.-based Freedom, a strategic branding and marketing un-agency wholly devoted to innovation. Freedom takes a new approach to help organizations struggling to innovate tackle important challenges by ditching old ways of thinking and rigid approaches. Freedom uses innovative processes and tools to connect deeply with audiences and uncover new opportunities to engage with them. We’re excited to share her amazing insights and expertise, including 2020 trends marketers should preparing for.
Tune in as our first episode kicks off with communications and brand storytelling expert, and the director of communications for Microsoft, Ben Tamblyn. Ben has been with the Microsoft team for nearly 15 years and has an amazing background in communications, technology, business, and marketing. During his conversation, he shared his thoughts on Brand Storytelling, relevancy, digital strategies, and much more.