Good Business with Clay Vaughan: Recent Episodes
Clay Vaughan
We interview business leaders about the hardest things they've faced and what they did to overcome them. This is a podcast that inspires business leaders to continue their pursuit of success while still maintaining their values. If you want to be more successful and gain valuable insight from seasoned business leaders, then you’re in the right place and this podcast was designed for you! Your host is Clay Vaughan, who is best known as the CEO of Reverent, a full-service agency that helps business leaders market their business and share their stories. He is sitting down with leaders from every industry to hear their process, the lessons they’ve learned, and how they’ve been able to achieve the success every leader hopes for.
After building and selling Message Broadcast in a deal worth nearly $300 million, Bill Potter thought he might retire.
Instead, he started over.
In this episode of Good Business, Clay Vaughan and Luke Frazier welcome back Bill Potter to discuss what happened after his nine-figure exit, why he chose to lead DataCapable, and what he's learned about leadership, talent, AI, purpose, and legacy.
Bill shares why successful entrepreneurs don't stop creating, how he rebuilt one of the fastest-growing software companies in the utility industry, and why the greatest reward in business isn't money—it's the people whose lives you impact along the way.
From artificial intelligence and utility infrastructure to nonprofit work and servant leadership, this conversation is filled with wisdom from someone who has spent decades building companies and helping others do the same.
If you're a founder, executive, entrepreneur, or simply someone trying to build a life that matters, this episode is for you.
In this episode:
• Why Bill returned to building after a $300 million exit
• How DataCapable is transforming the utility industry
• Why AI won't replace wisdom and judgment
• The importance of making it easy to do business with you
• Building a world-class management team
• Why hiring mistakes cost time more than money
• Lessons learned from a mountain of mistakes
• How nonprofit work made Bill a better leader
• Why leadership is stewardship, not position
• The importance of beginning with the end in mind
• Creating wealth versus creating a legacy
• What defines good business
Quote from the Episode
"Leadership is not about position or title. It is about stewardship."
About Bill Potter
Bill Potter is the former CEO of Message Broadcast, which was acquired in a deal valued at nearly $300 million. Today, he serves as CEO of DataCapable, where he is leading the development of next-generation software solutions for utilities across North America. Bill is also deeply involved in philanthropic work supporting vulnerable children through Olive Crest.
Subscribe for more conversations with founders and leaders who are using business as a force for good.
Watch Bill's previous Good Business episode: https://youtu.be/vg3msbBDCuM
GoodBusiness #BillPotter #Leadership #Entrepreneurship #AI #DataCapable #BusinessPodcast #ServantLeadership #FounderStory #BusinessGrowth #UtilityIndustry #Legacy #CompanyCulture #LeadershipDevelopment #ArtificialIntelligence
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Power Ray founders Jarel Ray and Nefi LeBaron to discuss entrepreneurship, culture, leadership, and why they believe the future of energy will require entirely new ways of thinking.
From humble beginnings in Mexico to building one of the fastest-growing utility-scale solar companies in Texas, Jarel and Nefi share how hard work, faith, and a commitment to people have fueled their vision of creating a billion-dollar company built on purpose.
In this episode:
• Why Jarel believes major power outages could be coming to Texas
• The future of decentralized energy and community power systems
• Building a solar company in the heart of oil country
• Growing from 30 employees to hundreds in record time
• Scaling culture in a high-growth business
• Why integrity sometimes means walking away from money
• Lessons from growing up with very little in Mexico
• The role of faith, purpose, and service in leadership
• Why business should be about more than profit
• What defines a truly good business
Jarel and Nefi's story is a powerful reminder that great businesses are built by great people—and that success is ultimately about serving others.
If you're an entrepreneur, business owner, leader, or someone who believes business can be a force for good, this conversation is for you.
Key Moments:
00:00 Why Texas Could Face Major Power Outages
05:09 Meet Power Ray
08:08 Scaling From 30 to Hundreds of Employees
13:16 Building Solar in Oil Country
18:38 Where Drive and Ambition Come From
24:13 Empowering People Through Business
29:44 Growing Up in Mexico
41:20 Wrestling Crocodiles and Childhood Adventures
46:43 How Power Ray Was Founded
55:04 Is Texas Headed Toward Another Grid Crisis?
1:00:57 The Future of Energy
1:12:04 Why Core Values Matter
1:22:53 Building a Billion-Dollar Company
1:24:28 What Defines Good Business?
Subscribe to Good Business for more conversations with founders and leaders who are using business as a force for good.
GoodBusiness #PowerRay #Entrepreneurship #Leadership #TexasEnergy #SolarEnergy #BusinessPodcast #CompanyCulture #SmallBusiness #FounderStory
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What separates elite leaders and top-performing companies from everyone else?
According to Matt Harris, it is not just strategy.
It is psychology.
In this episode of Good Business, Clay and Luke sit down with Matt Harris, former Tony Robbins coach, former StoryBrand sales leader, and current talent development leader at CAZ Investments, for a deep conversation about leadership, hiring, emotional intelligence, culture, sales, and the psychology behind high performance.
Matt shares lessons from coaching entrepreneurs, executives, and high achievers for more than two decades, including what he learned working alongside Tony Robbins, Donald Miller, and the leadership team at CAZ Investments.
This episode explores how founders accidentally become bottlenecks, why culture must be intentionally built, how emotional patterns shape business outcomes, and why the best leaders focus on people just as much as profits.
If you are a founder, entrepreneur, sales leader, executive, or someone trying to build a healthier team and business, this conversation is packed with wisdom and practical insight.
What you’ll learn in this episode:
Why 80% of success in business is psychology
The hidden emotional patterns shaping leadership decisions
How Tony Robbins influenced Matt’s coaching philosophy
Why culture must be actively reinforced, not just written on a wall
How to identify “motor” and hunger in potential hires
The biggest hiring mistakes founders make
Why unhealthy significance destroys teams
The connection between sales, coaching, and empathy
How limiting beliefs quietly sabotage businesses and careers
Why founders struggle to let go of control
How CAZ Investments scales culture while growing rapidly
Why state management is critical for leadership and performance
Key moments:
00:00 “You don’t want garlic in your chocolate cake”
01:00 Introducing Matt Harris
02:00 How CAZ Investments hires and scales culture intentionally
04:00 The psychology behind hiring and leadership
08:00 Why emotions matter in high-performing organizations
11:00 Matt’s upbringing and learning hustle from his family
14:00 Discovering Tony Robbins through cassette tapes
16:00 The intense Tony Robbins coaching interview process
19:00 “80% of the game is psychology”
22:00 Story, state, and strategy explained
27:00 Driving from Iowa to Dallas to chase an opportunity
33:00 How coaching and sales are actually connected
38:00 Why empathy is the secret to great sales
42:00 Coaching leaders through limiting beliefs
45:00 Practical culture advice for founders and CEOs
50:00 The “24 promises” at CAZ Investments
57:00 Matt’s changing definition of success and control
1:00:00 Lessons from Tony Robbins, Donald Miller, and Christopher Zook
1:03:00 What makes CAZ Investments unique
1:06:00 The question every founder should ask themselves
About Matt Harris:
Matt Harris is a leadership coach, talent strategist, and sales leader who previously coached with Tony Robbins and helped build sales systems at StoryBrand. Today, he serves at CAZ Investments, helping shape company culture, leadership development, and talent acquisition for one of the fastest-growing investment firms in the country.
About CAZ Investments:
CAZ Investments is a thematic investment firm focused on long-term alignment, strategic investing, and identifying high-conviction opportunities across industries. The firm emphasizes disciplined investing, culture, and partnership alignment.
Connect with Matt Harris:
CAZ Investments: https://cazinvestments.com
If this episode encouraged or challenged you, share it with a founder, leader, entrepreneur, or team member who needs to hear it.
GoodBusiness #Leadership #Entrepreneurship #TonyRobbins #StoryBrand #BusinessGrowth #CompanyCulture #Hiring #SalesLeadership #BusinessStrategy #FounderLife #EmotionalIntelligence #PersonalDevelopment #CAZInvestments #DonaldMiller #LeadershipDevelopment #StartupGrowth #BusinessPodcast #HighPerformance #EntrepreneurMindset
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What makes someone walk away from a six-figure consulting career to start an apparel company with their best friends?
In this episode of Good Business, Clay and Luke sit down with Daniel Propp, co-founder of Custom Supply Group, to talk about entrepreneurship, business partnerships, founder fears, scaling culture, faith, leadership, and building a premium brand in one of the most competitive industries in the world.
Daniel shares his journey from studying mechanical engineering at the University of Alabama and working at Alvarez & Marsal to taking the leap into entrepreneurship alongside two childhood friends. Together, they unpack the emotional realities of building a business, navigating partnerships, hiring, scaling, culture, fear of failure, and why relationships matter more than revenue.
This conversation is honest, practical, and deeply encouraging for founders, entrepreneurs, operators, and anyone considering taking the leap into building something of their own.
What you’ll learn in this episode:
Why Daniel walked away from consulting to build an apparel company
The hidden emotional challenges founders face
Why fear of failure stops most people from starting
How childhood, faith, and immigrant parents shaped Daniel’s work ethic
What makes business partnerships succeed or fail
Why communication is everything between co-founders
How bitterness and comparison quietly damage teams
Why founders must define roles clearly to scale
The danger of trying to “look smart” instead of asking questions
Why culture matters more than products
How premium brands avoid the race to the bottom
The future of education, AI, and entrepreneurship
Key moments:
00:00 From six-figure consultant to apparel founder
02:00 Why Daniel left engineering and consulting
04:00 Growing up in a Russian-speaking immigrant household
06:00 Faith, sacrifice, and learning work ethic from his parents
08:00 Advice from Alvarez & Marsal leadership before leaving
11:00 Fear of failure and people-pleasing as a founder
15:00 Starting a company with childhood friends
18:00 The realities of business partnerships
20:00 Bitterness, comparison, and communication between founders
23:00 Do partnerships slow businesses down?
27:00 Defining company culture and shared vision
30:00 Why founders need structure and SOPs to scale
33:00 Learning sales from scratch in a brutal industry
37:00 Why the apparel industry is a race to the bottom
40:00 Building premium apparel instead of commodity products
43:00 “Fans first” and creating partners instead of customers
45:00 Scaling beyond founder dependency
54:00 The biggest mistake founders make: refusing to ask questions
57:00 Identity beyond business success
1:00:00 Daniel’s thoughts on AI and the future of education
1:03:00 The question Daniel leaves for the next founder guest
Standout Quotes:
“The biggest pain point was trying not to look dumb.”
“If at any point this business gets in the way of our relationship, we’re shutting it down.”
“You have to work extra hard when you’re building with people remotely because the lies start to creep in.”
“I am not a businessman first. I’m first and foremost a child of God.”
About Daniel Propp:
Daniel Propp is the co-founder of Custom Supply Group, a premium B2B apparel company creating brand-forward custom apparel for businesses, events, and organizations. Before launching the company, Daniel worked at Alvarez & Marsal after studying mechanical engineering at the University of Alabama.
Learn more about Custom Supply Group:
https://customsupplygroup.com
If you enjoyed this episode, share it with another founder, entrepreneur, or business owner trying to build something meaningful.
GoodBusiness #Entrepreneurship #BusinessGrowth #FounderJourney #Leadership #SmallBusiness #StartupLife #BusinessPodcast #CompanyCulture #BusinessPartnerships #Sales #Marketing #FaithAndBusiness #BusinessOwner #StartupGrowth #CustomSupplyGroup #FounderLife #AI #BusinessStrategy #EntrepreneurMindset
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What actually breaks a growing business?
According to growth operator Chris Piper, it usually is not marketing.
It is not sales.
And it is not the economy.
It is the founder.
In this episode of Good Business, Clay and Luke sit down with Chris Piper to unpack the hidden operational and leadership issues that quietly stall businesses before they ever reach their potential.
Chris shares lessons from scaling startups, working with major entrepreneurs like Cody Sanchez, helping grow companies into eight figures, and stepping into struggling organizations to identify the real problems founders often cannot see.
This conversation dives deep into leadership, operational bottlenecks, AI, revenue operations, founder psychology, scaling teams, and why real operators subtract instead of endlessly adding complexity.
If you are a founder, entrepreneur, marketer, operator, or leader trying to grow a company without burning yourself and your team out, this episode is packed with practical insight.
What you’ll learn in this episode:
- Why founders are often the biggest bottleneck in their business
- The difference between growth marketing and true business operations
- Why sales and marketing teams struggle to work together
- How operational constraints quietly kill growth
- What “growth operator” actually means
- Why sequencing problems matters more than solving random issues
- How AI is reshaping consulting, agencies, and operations
- Why community is essential for entrepreneurs
- The emotional side of leadership and scaling a business
- Why real operators subtract instead of constantly adding
Key moments:
00:00 “Real operators subtract”
01:00 Introducing Chris Piper
04:00 Chris shares how he first became fascinated with business
08:00 Lying his way into his first marketing agency role
12:00 Why becoming a better human made him a better marketer
17:00 Finding purpose beyond money and titles
22:00 Lessons from Scribe Media and working with authors
29:00 Building Cody Sanchez’s media company and Contrarian Thinking
36:00 Why business ownership is harder than people think
42:00 Why AI is creating massive opportunities right now
49:00 What a “growth operator” actually does
58:00 Why founders create silos in their businesses
1:05:00 The hidden leadership problems hurting companies
1:13:00 Why most businesses do not actually have a marketing problem
1:20:00 The emotional realities of entrepreneurship
1:28:00 Chris shares his personal story about family court, IVF, and resilience
1:35:00 The question every founder should ask themselves
About Chris Piper:
Chris Piper is a growth operator, entrepreneur, and advisor who helps founders identify operational bottlenecks, align revenue and operations, and scale companies more effectively. He has worked with major startups and growth-stage businesses including Scribe Media and Contrarian Thinking with Cody Sanchez.
If you enjoyed this episode, share it with another founder, operator, or entrepreneur trying to grow a healthier business.
GoodBusiness #Entrepreneurship #BusinessGrowth #Leadership #Operations #StartupGrowth #FounderJourney #SmallBusiness #BusinessStrategy #Marketing #Sales #AIForBusiness #CodySanchez #RevenueOperations #BusinessOwner #FounderLife #GrowthOperator #EntrepreneurMindset #ScalingBusiness #BusinessPodcast
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Why do most business owners feel more alone today than the day they started?
In this episode of Good Business, Clay and Luke sit down with Sean Sidders of Mallard Agency to unpack why brand isn't about logos or marketing; it's about clarity, leadership, and creating a safe place for your people. Sean has guided 100+ mid-market business owners through the hardest part of owning a company: the people's side. And in this conversation, he reveals why confusion and pain are silently destroying small businesses, and how clarity and excellence are the real path forward.
From the "control more" trap that crushes culture, to why peace in your heart directly impacts your profit margins, to how to lead with vision while staying flexible enough to pivot when the market shifts—this conversation is raw, honest, and deeply practical. If you've ever wondered why you feel alone in business, or why your team doesn't reflect the culture you claim to have, this episode is for you.
This is not a theory. This is what is happening right now to business owners in your network.
What you will learn in this episode:
Why business owners feel confused, alone, and misunderstood—and what actually fixes it
How to define brand (and why most founders get it completely wrong)
The emotional cost of scaling and the people you lose along the way
Why "control more, succeed more" is destroying your culture
How peace in your heart directly translates to profit in your business
The working genius framework: why hiring the opposite of you is the winning move
How to build systems that survive market chaos (AI, tariffs, politics, uncertainty)
Why honesty is the one hiring trait that predicts long-term loyalty
Key moments:
0:00 The harsh reality: Business owners feel completely alone
5:15 What brand actually is (and why founders keep missing it)
12:00 The emotional burden of scaling a team
18:30 Why peace in your heart impacts your bottom line
25:00 The control trap: Why letting go actually grows your business
32:15 Building flexible systems for uncertain markets
40:00 The working genius: Hiring people different than you
48:00 Leadership lessons on clarity and vision
55:30 Why honesty matters more than skills in hiring
1:02:00 The apology that changed everything
Sean Sidders is the founder and CEO of Mallard Agency, a branding and strategy firm based in South Lake, Texas. Working with 10–50 million dollar mid-market businesses, Sean specializes in translating founder clarity into brand strategy and helping leaders move from confusion to conviction.
If you care about business, leadership, people, and building something that actually matters, hit subscribe.
SmallBusiness #Entrepreneurship #BusinessLeadership #BrandStrategy #BusinessCulture #Leadership #BlueCollar #SmallBusinessOwner #EntrepreneurLife #GoodBusiness #MallardAgency #SeanSidders #BusinessGrowth #LeadershipLessons #Purpose #BusinessStrategy
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Is the American dream of small business ownership slipping away?
In this episode of Good Business, Clay and Luke sit down with Joseph Cabrera of American Operator to unpack a crisis most people aren’t talking about. Locally owned businesses across America are disappearing.
From retiring owners with no succession plan to private equity rollups stripping the soul out of companies to a generation that does not want to take over “boring” businesses, this conversation goes deep.
Joseph shares what he learned from growing up around small business owners, his time in the military, and how he is now working to preserve the backbone of American communities.
This is not theory. This is what is happening right now and what we can do about it.
What you will learn in this episode:
Why small businesses are quietly disappearing across America
The real emotional toll of selling a business you built from scratch
How private equity is changing local communities for better or worse
Why most people are completely unprepared to own a business
The leadership traits required to succeed in blue collar industries
How American Operator is rebuilding ownership the right way
Why “boring businesses” might be the most meaningful work you can do
Key moments:
00:00 The harsh reality of business ownership
01:00 The hidden crisis facing small businesses
02:30 Why the next generation does not want to take over
05:00 Leadership lessons from the military
10:00 The emotional side of selling a business
15:00 Private equity vs local ownership
22:00 The danger of chasing wealth instead of purpose
30:00 Why most people fail at owning a business
40:00 The American Operator model explained
50:00 Advice for struggling business owners
1:00:00 The question that changes everything
Joseph Cabrera is the founder of American Operator, an organization dedicated to helping transition small businesses into the hands of capable, values driven leaders while preserving legacy, jobs, and community impact.
If you care about business, leadership, and building something that actually matters, hit subscribe.
SmallBusiness #Entrepreneurship #BusinessOwnership #PrivateEquity #AmericanEconomy #BuyABusiness #Leadership #BlueCollar #LocalBusiness #EntrepreneurLife #GoodBusiness #AmericanOperator #BusinessLegacy #SuccessionPlanning #Capitalism #BusinessStrategy
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What if compliance were not just a cost but a competitive advantage?
In this episode of Good Business, we sit down with environmental consultant Elena Hofmann to unpack the real role of environmental compliance in the oil and gas industry and why it is one of the most misunderstood value drivers in business today
With over 30 years of experience and a boutique firm specializing in air quality compliance, Elena shares how she built a career translating complex regulations into practical solutions that protect businesses, people, and the environment
From walking into her first refinery as one of the only women in the field to building trusted long-term client relationships, this conversation is packed with insight on leadership, risk management, and what it really means to create value
If you are a business owner, operator, or leader navigating compliance, regulation, or growth, this episode will challenge how you think about risk, trust, and opportunity
What You Will Learn:
Why environmental compliance is more than just checking a box
How regulatory risk can cost companies millions and how to avoid it
The hidden value in understanding emissions, operations, and reporting
Why trust not transactions is the foundation of long term client relationships
How to lead teams and develop confident capable leaders
The biggest mistake CEOs make when it comes to compliance
How to deliver hard truths to clients while maintaining strong relationships
Why the oil and gas industry is often misunderstood and why that matters
Key Takeaways:
Compliance done right reduces risk protects reputation and preserves resources
Ignorance of regulations does not protect you it exposes you
The best consultants act as guides and partners not enforcers
Strong businesses are built on trust transparency and long term relationships
Leadership starts with caring about people and helping them grow
Timestamps:
00:00 Intro Why this episode matters
01:00 Meet Elena Hofmann
03:00 What environmental consultants actually do
06:00 Why compliance matters in oil and gas
10:00 Avoiding penalties risk and operational failures
14:00 Early career challenges and lessons
20:00 Finding your niche and building expertise
27:00 Turning compliance into value
35:00 Building trust with clients
42:00 Choosing the right clients
50:00 Handling high-risk and criminal compliance cases
58:00 Leadership culture and developing teams
1:08:00 Why the industry is so complex
1:18:00 The biggest compliance mistake CEOs make
1:25:00 Reputation risk and doing it right
1:32:00 Final thoughts and lessons
About the Guest:
Elena Hofmann is an environmental consultant specializing in air quality compliance for the oil and gas industry. With over three decades of experience, she helps companies navigate complex regulations, reduce risk, and operate responsibly while maintaining efficiency and profitability
Subscribe for More:
If you are building something meaningful and want real conversations about business leadership and impact, subscribe to Good Business
If this episode resonated with you, share it with someone who is building, leading, or navigating risk in their business. It might be exactly what they need to hear
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What if everything you believed about success… was wrong?
In this powerful episode of Good Business, Clay sits down with co-host Luke Frazier to unpack a deeply personal story of identity, approval, faith, and leadership.
From growing up feeling unseen… to chasing validation… to ultimately discovering purpose through faith, Luke shares how pain, leadership, and calling intersect—and how redefining success can change everything.
This is a conversation about more than business. It’s about who you are, why you’re here, and how you show up for others.
If you’ve ever wrestled with identity, purpose, or the cost of success, this one is for you.
Timestamps:
00:00 – Feeling unseen growing up
01:00 – The question: what part of your story do you avoid?
02:30 – People pleasing and chasing approval
05:00 – Childhood moments that shaped identity
09:00 – Redefining approval and validation
13:30 – Limiting beliefs and purpose
16:00 – What success meant growing up
20:00 – A new definition of success: impact over income
24:00 – Faith becoming real (2019 turning point)
30:00 – Leadership, emotions, and maturity
36:00 – “Normal” isn’t healthy anymore
40:00 – Pain, loss, and finding purpose in suffering
47:00 – From founder to team leadership
52:00 – What Luke does at Good Agency
01:01:00 – When business starts costing your soul
01:03:00 – The kind of leader Luke wants to be remembered as
#GoodBusiness #Leadership #FaithInBusiness #Entrepreneurship #PersonalGrowth #Mindset #PurposeDriven #ChristianLeadership #BusinessPodcast #SelfDevelopment #Identity #Success
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
What if the real key to growth isn’t more leads, but better relationships?
In this episode of Good Business, we sit down with Darren McKee to break down what actually works in modern sales, marketing, and personal branding.
From LinkedIn strategy to AI, discipline, and the real cost of success, this conversation goes beyond tactics and gets to what actually drives results.
If you’re building a business, growing a brand, or trying to level up in sales, this one is for you.
00:00 Introduction
03:00 Why relationships matter more than reach
10:30 Using LinkedIn the right way
20:00 Building a personal brand that converts
35:00 AI in sales and marketing
50:00 The mindset behind sales success
1:10:00 The cost of success
1:30:00 Balancing business and life
1:50:00 Final takeaways
Tune in to learn:
• Why relationships matter more than reach
• How to use LinkedIn the right way
• Where AI helps and where it hurts
• The mindset behind consistent sales success
• How to balance ambition with real life
If you enjoyed this episode, like, subscribe, and share it with someone building something meaningful.
GoodBusiness #Podcast #Sales #Entrepreneurship #LinkedIn #PersonalBrand #Marketing #BusinessGrowth #AIinBusiness #Leadership
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Most sales teams are still prospecting like it is 2013.
In this episode of Good Business, Clay and Luke sit down with Zach Wright and Lee Rodgers of Syft AI to talk about how AI is changing outbound sales, why territories exist, and what it looks like to sell with real intentionality.
They break down how Syft finds deals already in motion by tracking real-world signals, matching them to the problems a product solves, and surfacing opportunities your team would never see otherwise. The conversation goes beyond tools and gets into the human side of selling, the danger of scaling low-quality outreach, and why the future belongs to teams who lead with both speed and integrity.
In this episode, we cover:
- How AI can reduce wasted prospecting time
- Why most sales AI tools still miss the real problem
- What signals reveal active buying intent
- How to think about value alignment and intentional outreach
- Why territories may become obsolete
- The downside of “disingenuous personalization.”
- Underrated sales tactics that still work right now
Subscribe for more episodes of Good Business.
Leave a review on Apple Podcasts or Spotify and share this with someone leading a sales team.
GoodBusiness #Sales #B2BSales #Prospecting #SalesLeadership #AI #SalesTech #OutboundSales #RevenueOperations #GoToMarket #SaaS #Entrepreneurship
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Most leaders either run fast or care deeply, but very few can do both.
In this episode of Good Business, Clay and Luke sit down with Dr. Terry Cokenour, professor at Houston Christian University and a longtime friend of Clay’s, for a conversation about servant leadership, burnout, and the legacy we leave behind.
Terry shares stories from managing teams in the early days of the virtual reality industry, serving on the mission field in Hungary, and leading through seasons of stress, anxiety, and a colon cancer diagnosis. This episode is not just about leadership theory. It is about presence, resilience, and leading in a way that makes the people around you better.
In this episode, we cover:
- Why servant leadership matters and what it actually looks like
- How toxic relationships create unhealthy organizations
- A leadership decision that transformed a broken workplace culture
- How to spot burnout before it becomes a crisis
- Why stress often stays hidden until it blows up
- The role of community, therapy, and “soul friends” in endurance
- How hardship shapes legacy and changes what leaders prioritize
- The one sentence Terry believes his kids would use to describe his leadership
Subscribe for more episodes of Good Business.
Leave a review on Apple Podcasts or Spotify and share this with someone who needs it.
GoodBusiness #Leadership #ServantLeadership #Burnout #WorkplaceCulture #ConflictResolution #ChristianLeadership #Resilience #MentalHealth #TeamBuilding #Management #Legacy #FaithAndWork
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with David Lillard to talk about marketing in the age of AI and what still wins in the real world.
AI can generate websites, copy, and content fast. But businesses still struggle with the hardest part: deciding what to do, why it matters, and how to tie marketing to revenue without lying to themselves.
David explains why you cannot replace relationships with technology, how marketing should create lift so leaders can manage more relationships, and why frameworks and decision-making matter more than deliverables.
This conversation covers sales and marketing alignment, clarity that compounds, finding leaks in your funnel, and why email remains one of the most underrated growth channels in B2B.
GoodBusiness #Marketing #Sales #AI #B2BMarketing #RevenueGrowth #Leadership #SalesEnablement #EmailMarketing #Strategy
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Kirk Wright, CEO of Buildian Construction Services, to talk about what actually wins in construction and business.
Kirk explains why being the lowest bidder is rarely the best strategy, how disciplined processes protect trust, and what it takes to scale across multiple states without losing integrity. This conversation covers pre-construction safeguards, subcontractor accountability, hospitality as a business advantage, and why boring consistency works.
If you are a founder, operator, or leader who wants to build a reputation that drives referrals, this episode is for you.
GoodBusiness #Construction #Leadership #BusinessGrowth #Reputation #Trust #Operations
ProjectManagement #FaithAndWork
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What if you could build a team so strong that people never wanted to leave.
In this episode of Good Business, Clay and Luke sit down with Jacob Karnes, a former Chick-fil-A corporate trainer, leadership coach, and author of Master Your First Job, to talk about what it really takes to build a culture that attracts and retains great people, especially Gen Z.
They unpack why apathy is rising, why human connection is becoming a competitive advantage, and how to design a purpose-driven workplace people actually want to stay in. Jacob shares practical frameworks leaders can use right away, including how to hire for values, coach with clarity, and create a feedback culture that builds people instead of burning them out.
In this episode, we cover:
- Why Gen Z is leaving jobs so quickly
- How purpose and community fight apathy
- What Chick-fil-A gets right about culture and hiring
- What personal brand really means for young workers
- The WIN feedback method using What, Illustrate, and Navigate
- Why praise matters more than most leaders think
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Leave a review on Apple Podcasts or Spotify and share this with someone who needs it.
GoodBusiness #Leadership #CompanyCulture #GenZ #EmployeeRetention #Management #TeamBuilding #Feedback #PersonalBrand #ChickfilA #BusinessCoaching #WorkplaceCulture #Operations
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Most people dream about owning a business. Mike Fransen bought one, and it changed everything.
In this episode of Good Business, Clay and Luke sit down with Mike to talk about what it looks like to acquire a boomer-owned, blue-collar business and survive the first two years. They cover the pressure of personally guaranteeing a loan, managing partnership tension, navigating a seller transition, and learning how to lead a new team while stabilizing cash flow.
In this episode, we cover:
What it feels like the day you sign the papers
Why tension is not the problem, but mismanaging it is
How to evaluate a business beyond the numbers
What first-time buyers underestimate about seller transitions
Why “boring” businesses can be the smartest move
What stability actually looks like in year one and year two
If you are thinking about buying a business, stepping out of corporate, or building a partnership that lasts, this one is for you.
Subscribe for more episodes of Good Business.
Leave a review on Apple Podcasts or Spotify, and share this with someone who needs it.
GoodBusiness #Entrepreneurship #BusinessAcquisition #SmallBusiness #Leadership #BusinessPartnership #BlueCollarBusiness #SBA #EOS #Operations #MergersAndAcquisitions #FounderJourney
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Most blue-collar businesses grow slowly. AAA Paving grew 10X in just three years without burning out crews or compromising culture.
In this episode of Good Business, Clay and Luke sit down with Rheese Stanley, President of AAA Paving, to talk about servant leadership, faith in business, disciplined systems, and what it really takes to scale while putting people first.
From standing by employees through unjust arrests to doubling down during COVID, Rheese shares real stories of courage, humility, and leadership that honors God.
If you’re a business owner, leader, or entrepreneur trying to grow without losing your heart, this episode is for you.
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
leadership #businessoperations #entrepreneurship #hustleculture #burnoutprevention #EOS #founderlife
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Most contractors don’t lose money on sales. They lose it on execution.
In this episode of Good Business, Clay and Luke sit down with Josiah Peterson, founder of KBHC Consulting, to talk about what really protects profit in contracting and service businesses.
From job costing and overhead recovery to the 3–5 crew breaking point, seasonality planning, and change orders that drain margins, Josiah shares what he learned scaling and exiting his own business and what he now teaches contractors who want to grow.
We also talk about software, CRMs, routing and scheduling, and how AI and automation will transform trades faster than most owners expect.
If you are a contractor, operator, or service business owner trying to scale without losing control of your margins, this is for you.
Connect with Josiah: Reach out on LinkedIn (as mentioned in the episode).
If this helped you: Like, subscribe, and leave a five-star review on Apple Podcasts or Spotify.
Chapters
00:00 Contractors lose money on execution, not sales
01:15 Why margins disappear (unseen costs, sloppy schedules)
05:24 Mentorship and steady leadership
11:07 Purpose, provision, and pushing through naysayers
13:18 The 3–5 crew ceiling and team runway
16:04 Seasonality planning and consistent pipeline
24:23 Small jobs, better margin, and selling to defined need
31:43 Overhead recovery and true cost of business
36:02 Software, CRM, AI, and integration
40:21 Will robots take over trades?
45:21 Change orders and emotional capital
49:21 Monetizing existing customers and plugging leaks
55:36 The question every leader should ask
Subscribe for more: Good Business exists to help leaders build companies that impact the world for good.
GoodBusinessPodcast #Contractors #Leadership #Operations #Pricing #SmallBusiness #Entrepreneurship #ServiceBusiness #Construction #Trades
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Abby Ramin, Director of Operations at Good Agency, for a candid conversation about hustle, burnout, and what it really takes to execute vision at scale.
Abby shares what she learned stepping into an integrator role during rapid growth, why hustle is about discipline and rhythm, not chaos, and how alignment actually creates speed. They discuss leadership friction, EOS rhythms, time tracking, forecasting, and the systems that help teams grow without losing trust, clarity, or culture.
If you’re a founder, operator, or leader trying to scale without burning out your team, this episode will challenge how you think about hustle, execution, and leadership.
Schedule a marketing discovery call here:
https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
leadership #businessoperations #entrepreneurship #hustleculture #burnoutprevention #EOS #founderlife
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan and Luke Frazier speak with Brad Pearse, Sales Development Leader and founder of Simplified Sales. Brad shares how growing up in a $ 700 million family business shaped his approach to culture, customer experience, and leadership, and why so much of today’s hustle-obsessed entrepreneurial mindset is deeply unhealthy.
They explore how purpose, faith, and stewardship transform the way leaders present themselves; what entrepreneurs often misunderstand about success; and why serving others is the true foundation of meaningful work. Brad also breaks down practical strategies for building healthy sales teams, aligning sales and marketing into a unified revenue engine, and using LinkedIn Sales Navigator for trust-based prospecting rather than spam.
Whether you lead a sales team or are trying to grow your business without losing your values, this conversation will challenge how you think about work, culture, and what it means to build something that lasts.
To connect with Brad, find him on LinkedIn.
Schedule a marketing discovery call here:
https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
salesleadership #entrepreneurmindset #revenuegrowth #trustbasedselling #salesnavigator #goodbusinesspodcast
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan and Luke Frazier sit down with Scott Frazier, entrepreneur and co-founder of Freed Up, on the very day he sold his company. Scott shares what founders get wrong about freedom, why productivity starts with clarity, and how the bad habits can quietly turn a business into a 24/7 prison instead of the life-giving work it was meant to be.
They explore the more profound shifts every leader must make to stay effective as they grow, how ministry shaped Scott’s approach to leadership and sales, and why the future of business will be more human, not less, even as AI continues to expand. Scott also breaks down the origin of 90 Days of Action, the truth about procrastination disguised as learning, and the mindset required to scale with purpose instead of burnout.
Whether you are trying to reclaim your time or build a company that does not depend on you for everything, this conversation will challenge how you think about freedom, effectiveness, and leadership.
To connect with Scott, find him on LinkedIn.
Schedule a marketing discovery call here:
https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
founderlife #productivitytips #businessfreedom #entrepreneurmindset #leadershipdevelopment
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan and Luke Frazier talk with Cody Lutz, Leadership Coach and Culture Consultant. Cody unpacks how consistency, clarity, and courage shape the way leaders show up and influence those around them.
They explore how internal priorities shape external impact, what happens when fear gives way to conviction, and how daily stewardship builds long-term credibility. Cody also shares how ego gets in the way of purpose — and why building margin might be the most strategic thing a leader can do.
Whether you’re growing a business or trying to refocus your team, this conversation will challenge your thinking and reset your priorities.
To hear more from Cody, connect with him on LinkedIn.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
trustbuilding #teamculture #leadershiphabits #healthyteams #cultureconsulting
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan talks with Jake Brown, Leadership Coach and Author of Leader Shit. With humor and raw honesty, Jake shares what its like to lead with ADHD and how neurodiversity has shaped his leadership style, decision-making and team dynamics.
They unpack why emotional intelligence, not just strategy, separates effective leaders from overwhelmed ones, and why honest self-awareness is the most underused tool in business. Jake offers real-world insight into executive function, self-leadership and how to thrive in fast-paced environments without masking who you are.
If you are a founder, team lead, or creative navigating leadership and neurodiversity, this conversation offers both empathy and actionable wisdom.
To follow Jake’s work, connect with him on LinkedIn.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
adhd #selfleadership #emotionalintelligence #businesshonesty #leadershift
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan sits down with Travis McAshan, Founder and Creative Director of Glide. Travis shares why clarity in values and culture leads to stronger teams, healthier businesses, and more sustainable growth.
They discuss how to lead a remote-first company with conviction, what it takes to protect culture through EOS, and why Glide made the shift to a four-day work week. Travis also reflects on hard leadership lessons that reinforced his belief in consistency over chaos.
To learn more about Travis’s work, visit glidedesign.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
business #leadership #companyculture #remotework #entrepreneurmindset #valuesbasedbusiness #fourdayworkweek #EOSimplementation #startupgrowth #purposefulleadership
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan sits down with Lesley Pyle, Founder of HireMyMom.com and Hire Thy Neighbor. Lesley shares her journey from corporate PR to building two companies that blend professional excellence with a foundation of faith.
They explore how trust, flexibility and personal conviction shape both her team culture and customer relationships. Lesley also unpacks the heart behind Hire Thy Neighbor, a platform connecting faith-driven service providers with their communities, and the vision of marketplace ministry that fuels it. This episode is for small business owners, marketers, and leaders looking to build with heart and lead with intention.
To learn more, visit hiremymom.com and hirethyneighbor.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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YouTube: https://youtube.com/playlist?list=PLkcg0fdy9Ku0VxRddLh9sF1-Syc1o0HWl&si=JWDLdfSWR48hhg96
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
faithinbusiness #valuesdriven #smallbusinessleadership #marketingwithpurpose #entrepreneurmindset
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan speaks with Danielle Bornowski, Marketing Strategist at DQB Strategies. Danielle breaks down why unified messaging is the foundation for both sales and marketing success and why these teams should operate as one revenue engine.
They dive into how buyer trust grows when messaging is clear and consistent across departments. Danielle explains what happens when marketing and sales don’t speak the same language and why clarity, confidence and authenticity matter more than slick tactics. Clay and Danielle also explore practical ways leaders can eliminate internal friction, craft a message that lands, and build trust that converts.
This episode is perfect for CEOs, sales leaders, and marketers looking to drive better results by aligning around one clear voice..
To connect with Danielle or explore her approach, visit alwaysaboutpeople.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
b2bmarketing #salesalignment #messagingstrategy #growthleadership #revenueoperations
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan sits down with Dustin Reichmann, Founder of Seven Figure Leap. Dustin shares how his team helps entrepreneurs build seven-figure brands through podcast guesting, storytelling, and authentic human connection.
They explore Dustin’s relationship-first growth approach, why traditional marketing funnels fall short, and how podcast guesting creates a repeatable, trust-based flywheel that builds audience, authority, and revenue. He explains how human-to-human marketing drives consistent leads and creates unpredictable “unicorn” opportunities through genuine collaboration. He shares real-world stories of how connection leads to conversion, especially in industries where credibility matters.
From crafting connection-driven outreach to building communities of alumni and collaborators, Dustin breaks down a model that fuses storytelling, systems, and scalability. If you’re a founder, consultant, or service-based entrepreneur looking to grow without ad fatigue or cold pitches, this conversation is for you.
To explore Dustin’s work, visit https://7figureleap.com/
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
relationshipmarketing #thoughtleadership #trustbuilding #growthstrategy #podcastguesting
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan sits down with Henry Bryan, Chief of Staff at AAA Paving, one of the fastest-growing civil companies in Texas. From operations to leadership, Henry offers a behind-the-scenes look at what really drives momentum in a high-growth environment.
Together, they unpack how building trust, modeling consistency, and prioritizing emotional intelligence can accelerate team performance. Henry shares how he navigates the complexity of scaling multiple business units within AAA Paving and the critical role that relational leadership plays in sustainable growth.
Whether you’re an operations leader founder, or executive, looking to increase velocity without sacrificing team health, this episode offers practical tools for aligning people, processes, and purpose.
To learn more about Henry’s work, visit aaapaving.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
leadership #trust #teamculture #emotionalintelligence #businessperformance
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan welcomes Barrett Conway, Managing Director at Cetane Associates, a lower-to-middle-market M&A advisory firm. Barrett shares how his mission-first approach helps small business owners sell with confidence and clarity, ensuring the buyer is aligned with the company’s legacy.
Barrett and Clay unpack how clarity of mission leads to stronger business decisions, better buyer alignment and longer-term business health. They also explore how small business owners can prepare for unexpected opportunities and why thinking about a potential exit, whether or not you plan to sell, is a smart move.
This episode is packed with practical insight for entrepreneurs, founders, and operators navigating growth, succession, or the possibility of investment. If you’re building something that matters and want to preserve its values while creating value, Barrett’s perspective will resonate.
To explore Barrett’s work or connect with Cetane, visit cetane.com.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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Apple Podcasts: https://podcasts.apple.com/us/podcast/good-business-with-clay-vaughan/id1610259222
leadership #missiondriven #businessexit #entrepreneurship #privateequity
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
On this episode of Good Business, Clay Vaughan sits down with Casey Baker, Fractional Revenue Executive at Good Agency with decades of experience in sales, marketing, and executive leadership. Together, Clay and Casey unpack how mid-market companies can gain momentum through alignment, clarity, and culture - principles reflected in Clay’s upcoming book, Velocity. Casey shares practical insights on leadership and traction, while Clay introduces the core of his Velocity Framework: Heart, Heading and Hustle.
From hiring decisions to humility-based leadership, Casey and Clay outline how decision-makers can drive traction without burning out their team.
This conversation is for executives, founders, and marketers who want to accelerate results without sacrificing culture. If your business feels stuck or misaligned, this episode delivers a practical lens for gaining traction.
Clay’s new book, Velocity, launches this fall.
Schedule a marketing discovery call here: https://www.goodagency.com/schedule-call
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businessgrowth #leadership #marketingstrategy #revenuegrowth #fractionalexecutive
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Title: Faith, Leadership, and Biblical Truth with Dr. Randall Price | Good Business Podcast
On this episode of Good Business, Clay Vaughan sits down with Dr. Randall Price—biblical scholar, archaeologist, and founder of World of the Bible Ministries. As a leader in biblical archaeology and historical research, Dr. Price has spent decades uncovering the evidence behind scripture, equipping others with knowledge that strengthens both faith and leadership. His journey from medical research to ministry reveals the power of conviction, purpose, and perseverance.
Throughout the conversation, Dr. Price shares insights on the intersection of faith, leadership, and education. He discusses the role of historical evidence in strengthening belief, the importance of integrity in leadership, and why he built an organization that goes beyond himself. His approach to teaching and equipping future leaders offers valuable lessons for business professionals, ministry leaders, and those seeking to build lasting impact.
This episode is a must-listen for business leaders, pastors, and anyone passionate about leading with purpose. If you’re interested in strengthening your faith while developing leadership skills rooted in conviction, this conversation will inspire and challenge you. Dr. Price’s wisdom offers practical takeaways for those navigating the complexities of leadership, mission-driven work, and organizational sustainability.
For those interested in diving deeper into Dr. Price’s work, visit WorldoftheBible.com to explore his research, books, and museum collection. Don’t forget to like, subscribe, and share this episode with those who would benefit from its message!
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Winning Leadership Strategies for Growing Businesses with Joel Trammell and Clay Vaughan
In this episode of Good Business, Clay Vaughan speaks with Joel Trammell, an experienced entrepreneur, CEO, and leadership coach, about the challenges and strategies involved in building a successful company. Trammell shares insights from his years of experience leading and advising businesses, providing a practical approach to leadership, decision-making, and long-term growth. His expertise offers valuable guidance for those looking to strengthen their ability to lead with confidence and clarity.
The discussion focuses on the key shifts that happen as a company grows beyond 25, 100, or 150 employees. Trammell explains how a CEO’s responsibilities evolve, moving from hands-on involvement to building a structured team capable of driving success. He introduces the Chief Executive Operating System, a framework designed to help leaders establish strong foundations for growth. The conversation highlights the balance required between customers, employees, and shareholders, showing how overlooking any one of these groups can weaken a company’s ability to thrive.
This episode speaks to business owners, executives, and entrepreneurs looking to sharpen their leadership approach. Those seeking to develop stronger teams, improve decision-making, and build a company that sustains long-term success will find valuable insights throughout the discussion. Whether leading a small business or an expanding organization, listeners will gain strategies that can be applied to their own journey.
For those interested in learning more about Trammell’s leadership strategies, visit CEOSys.co to explore his books, courses, and training programs. Be sure to subscribe to Good Business for more expert insights on leadership and company growth. If this episode provided value, share it with others who could benefit from these insights.
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, host Clay sits down with Zach Potts, an accomplished entrepreneur and real estate developer with deep expertise in Texas's booming markets. Zach shares his inspiring journey from growing up on a dairy farm to building a successful portfolio of businesses in land development, oil and gas, and beyond. He emphasizes the importance of honing essential skills early in your career, surrounding yourself with like-minded individuals, and taking calculated risks to achieve sustainable growth. Whether you're a seasoned investor or just starting your entrepreneurial path, Zach's insights are sure to resonate.
Zach delves into the current state of the Texas real estate market, offering his perspective on how interest rates, inventory, and migration trends are shaping opportunities for business owners and investors. He highlights the value of diversification and adaptability in navigating economic shifts, drawing from his experience during the 2008 financial crisis and the COVID-19 downturn. With a focus on maintaining financial prudence, Zach discusses strategies for leveraging risk without overextending, including his approach to developing rural land with high demand and minimal restrictions.
From this episode, you’ll learn how to recognize market signals and adapt your strategies accordingly, how to build and lead a team using systems like the Entrepreneurial Operating System (EOS), and why maintaining a long-term vision is crucial for success. Zach also shares practical tips on managing capital, mitigating risk, and identifying growth opportunities in uncertain times. Packed with actionable insights and valuable lessons, this episode is a must-listen for anyone looking to thrive in today’s dynamic business landscape.
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Discover how AI is revolutionizing the marketing landscape in this insightful episode of Good Business. Host Clay Vaughan, along with Luke Frazier and James Hall from the Good Agency Team, explore the powerful impact of AI technologies in reshaping business strategies. Dive into a dynamic discussion on how AI tools like ChatGPT and Content Sprout are changing the way we think about marketing, from enhancing brand messaging to optimizing SEO strategies.
Clay, Luke, and James discuss the practical implications of AI in everyday business operations, offering a fresh perspective on leveraging these technologies for substantial growth and efficiency. Learn about the benefits and challenges of integrating AI into your marketing efforts and how to navigate the evolving market with these innovative tools.
💡 Topics Covered:
-Understanding the AI revolution in marketing.
-Practical applications of AI tools like ChatGPT and Content Sprout in business.
-Strategies for integrating AI to enhance marketing and growth.
-Navigating the challenges and ethical considerations of AI in business.
🎙️ Join us for this transformative conversation that not only demystifies AI but also provides actionable insights on harnessing its potential for your business's success.
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit us online:
https://www.goodagency.com/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
AIRevolution #MarketingInnovation #DigitalTransformation #AIinBusiness #TechInMarketing #GoodBusinessPodcast #FutureofMarketing #AIforGrowth #BusinessStrategy #AIIntegration #LeadershipInAI #exponentialgrowth
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Discover how to transform your leadership identity, overcome burnout, and unlock exponential growth with Cassie Shea in this heartfelt and raw episode of Good Business. Hosted by Clay Vaughan, alongside James Hall, Cassie shares her journey of guiding business leaders to achieve remarkable success, including helping a client achieve an incredible 10x revenue growth, all while embracing personal transformation.
Clay, James, and Cassie dive into the challenges of balancing professional ambitions with personal well-being, redefining success, and discovering opportunities in adversity. Cassie reveals her unique coaching approach, focused on aligning with your future self and implementing systems that amplify impact. This episode is packed with inspiring stories, practical insights, and a fresh take on leadership and resilience.
💡 Topics Covered:
- Redefining success and failure for business leaders
- Leveraging identity transformation for exponential growth
- Balancing personal challenges with professional responsibilities
- Creating systems and processes that amplify success
- Multiplying leadership within organizations
🎙️ Don’t miss this inspiring conversation that redefines leadership norms and provides actionable strategies to thrive in both life and business!
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit us online:
https://www.goodagency.com/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
LeadershipGrowth #BusinessTransformation #IdentityLeadership #BurnoutRecovery #SuccessMindset #Entrepreneurship #LeadershipCoaching #GoodBusinessPodcast #StoryBrand #ExponentialGrowth #WorkLifeBalance #ResilientLeadership
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Welcome to another episode of "Good Business"! In this enlightening discussion, our host Clay Vaughan is joined by special guest Johnny Holsten, who has flown in from Phoenix, and our new CGO, Luke Frazier. Together, they dive into one of the most critical issues businesses face today: the misconception that sales and marketing departments should be at odds. This conversation will explore how aligning these teams can foster growth and create a seamless customer experience.
Johnny shares his journey from being a sports agent to becoming an entrepreneur affected by the shifts caused by COVID-19. The trio discusses the importance of cohesive messaging and the impact of effective communication within teams. They also touch upon the StoryBrand framework, explaining how it can be a powerful tool for clarifying marketing messages and enhancing sales strategies.
Don't miss out on this episode packed with insights on improving your business's internal dynamics and driving successful outcomes through unified sales and marketing efforts. Whether you're a business owner, marketer, or sales professional, there's valuable knowledge here for you!
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit us online:
https://www.goodagency.com/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
GoodBusiness #StoryBrand #MarketingStrategy #SalesAndMarketingAlignment #BusinessGrowth #Entrepreneurship #LeadershipDiscussion
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this compelling episode of the "Good Business" podcast, host Clay Vaughan is joined by Brittany Dunn from Safe House Project, an organization dedicated to combating child trafficking. Recorded in Austin, Texas, Brittany shares powerful insights into the challenges, strategies, and successes of their mission to provide safe environments and rehabilitative services to trafficking survivors.
Brittany discusses the groundbreaking methods Safe House Project employs, including their holistic approach to recovery and support for victims. She highlights the importance of community awareness and the organization's efforts in education and training to prevent child exploitation.
This episode is a must-listen for anyone interested in social justice, non-profit innovation, and making a tangible difference in the lives of vulnerable populations. Tune in for an in-depth look at how Safe House Project is breaking through growth ceilings and forging paths to freedom for countless children.
🌐 For more about Safe House Project and to support their cause: https://www.safehouseproject.org/
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit us online:
https://www.goodagency.com/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
EndChildTrafficking
SafeHouseProject
GoodBusinessPodcast
SocialJustice
NonprofitImpact
ChildProtection
StopHumanTrafficking
CommunityAwareness
philanthropy
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this inspiring episode of Good Business, join Clay Vaughan alongside his esteemed guests, Luke Frazier and James Hall, as they dive into the transformative concept of unreasonable hospitality in business. Discover how this approach is revolutionizing business cultures by enhancing stakeholder value, team dynamics, and customer satisfaction across various industries. Whether you're an entrepreneur, a leader, or someone passionate about incorporating genuine care into your professional interactions, this discussion offers valuable insights into making every business interaction meaningful. Tune in to learn why adopting an ethos of exceeding expectations isn't just beneficial—it's essential in today's competitive landscape.
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit us online:
https://www.goodagency.com/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
BusinessInnovation
LeadershipDevelopment
CustomerSatisfaction
Entrepreneurship
BusinessCulture
StakeholderValue
TeamDynamics
HospitalityInBusiness
GoodBusinessPodcast
ExceedingExpectations
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join us for another compelling episode of Good Business, where host Clay Vaughan dives deep into discussions with four distinguished entrepreneurs—Jay Owen, Tyler Pigget, Kurt Stockwell, and Wes Gay. These industry leaders share their invaluable perspectives on enduring and thriving amid economic uncertainty and political cycles. This episode not only explores the constant challenges businesses face but also provides actionable strategies for navigating these turbulent times. Our guests discuss everything from adapting business models and decision-making processes to leveraging personal networks and embracing effective marketing strategies. Whether you're a seasoned business owner or just starting out, this episode is packed with insights that will help you build resilience and position your business for success in any economic climate.
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/
Visit our website for more resources: www.goodagency.com
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Tom Cox and Ellen Lewis from Environmental Design Inc. (EDI), pioneers in the landscape construction industry. Together, they explore the transformative journey of EDI, from its humble beginnings to becoming a leader in moving large trees and creating stunning landscapes.
Tom shares his entrepreneurial journey, reflecting on the challenges he faced and the innovative solutions that propelled EDI to success. He discusses their groundbreaking techniques, including the patented Arbor Lift method, which revolutionizes tree transplanting by combining horticulture and engineering.
Ellen, who oversees social media and marketing, highlights the importance of storytelling in their business and how effective marketing has played a crucial role in their growth. They delve into the viral success of their projects, including the iconic 9/11 Memorial and luxury landscapes across the globe, emphasizing their commitment to quality and customer satisfaction.
This episode is a treasure trove of insights for anyone interested in entrepreneurship, innovation, and the intersection of nature and business. Tune in for valuable lessons on resilience, creativity, and the power of relationships in the business world.
For more about Environmental Design and their incredible work, visit treemover.com.
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/episodes/
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Visit our website for more resources: www.goodagency.com
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of the "Good Business" podcast, host Clay Vaughan is thrilled to welcome Mike Sharrow, CEO of C12, the largest network of Christian CEOs and executives worldwide. Mike brings a wealth of experience in integrating faith with business leadership. They dive into how Christian leaders can make a significant impact in the corporate world through people-centered leadership and eternal perspective.
They discuss practical ways for leaders to integrate their faith into their daily business practices, emphasizing the importance of creating margin in one's schedule for meaningful relationships and leading with a purpose that transcends profits. Mike shares his journey from wrestling with faith and work to leading a business that helps others navigate these complex waters.
This episode is essential for anyone interested in how faith influences leadership and decision-making within a business context. If you're a business leader or entrepreneur seeking to align deeper values with your professional endeavors, this conversation will provide both inspiration and practical advice.
For more engaging discussions on faith and leadership, visit the Good Business Podcast at: https://www.goodagency.com/about/podcast/episodes/
Visit our website for more resources: www.goodagency.com
Connect with us:
Facebook: https://www.facebook.com/goodagencyco
Instagram: https://www.instagram.com/goodagencyco/
LinkedIn: https://www.linkedin.com/company/goodagencyco/
YouTube: http://www.youtube.com/@good_agency
Read our Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of the "Good Business" podcast, host Clay Vaughan is joined by Patrick Rowe and James Hall to explore the value of people-centered leadership. Patrick Rowe, a pastor and missionary, shares his experiences in creating a margin for intentional leadership that prioritizes relationships, compassion, and faith in a fast-paced world.
Together, they discuss key topics such as the importance of building #margin into your schedule for meaningful connections, how leaders can integrate their #faith into their workplace, and the risks and rewards that come with leading from a values-driven perspective. The conversation is packed with wisdom and insights for leaders looking to balance their professional and personal lives.
This episode is perfect for business leaders, entrepreneurs, and anyone striving to lead with intentionality, authenticity, and faith. If you’re looking to create a positive impact in your business while staying true to your core values, this conversation will resonate deeply.
For those interested in learning more about integrating leadership and faith or how to build a values-based business, explore the Good Business Podcast episodes here: https://www.goodagency.com/about/podcast/episodes/
Visit us online:
www.goodagency.com
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr b 1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St, Suite 220, Chillicothe, OH 45601
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Subscribe to Our YouTube: http://www.youtube.com/@good_agency
Read our most recent Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Season 6 Premiere!
In this exciting episode of "Good Business," host Clay Vaughan welcomes Ken Coleman, a three-time bestselling author and leadership expert. They dive into the crucial theme of self-awareness and its transformative power in leadership and personal growth. Ken shares his insights on how understanding oneself can lead to greater confidence, effective decision-making, and courageous living.
Together, they discuss the characteristics of bad bosses and the underlying issues that contribute to ineffective leadership. Ken emphasizes the importance of addressing fear and mistrust in the workplace, providing actionable advice for both employees and leaders on navigating these challenges. He also introduces his new book, "Find the Work You're Wired to Do," which helps individuals uncover their unique talents and passions, guiding them to meaningful careers.
This episode is a must-listen for anyone seeking to enhance their leadership skills, improve team dynamics, or find clarity in their career path. Tune in for practical strategies on fostering a healthier work environment and the importance of vulnerability in building trust.
For more insights on self-awareness and leadership, explore Ken's book and visit kencoleman.com.
Produced by Good Agency
Visit us online:
www.goodagency.com
Contact Us:
Phone: (832)-559-2129
Email: hello@goodagency.com
San Marcos Office: 1905 Dutton Dr B-1, San Marcos, TX 78666
Chillicothe Office: 77 E Water St Suite 220, Chillicothe, OH 45601
The Woodlands Office: 25700 I-45 Suite 400, The Woodlands, TX 77386
Find us around the web:
Like us on Facebook: /goodagencyco
Follow us on Instagram: /goodagencyco
Connect with us on LinkedIn: /goodagencyco
Subscribe to Our YouTube: /@good_agency
Read our most recent Blogs: https://www.goodagency.com/blog/
Listen to our podcast on BuzzSprout: Good Agency BuzzSprout Podcasts
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this insightful episode of "Good Business," host Clay Vaughan welcomes Rod Smith, an EOS implementer with a rich background in running and owning businesses. Together, they delve into the Entrepreneur Operating System (EOS), exploring its principles, benefits, and the transformative impact it can have on businesses. Rod shares his journey from business owner to EOS implementer and discusses how EOS helps in aligning team efforts, simplifying complex business operations, and driving growth through structured frameworks.
Throughout the conversation, Rod and Clay cover topics such as the importance of vision, traction, and healthy team dynamics within an organization. They highlight the actionable steps business leaders can take to implement EOS in their operations, emphasizing commitment, discipline, and the willingness to embrace change for sustained success. The episode also explores common challenges in EOS implementation and offers solutions to overcome these hurdles, ensuring businesses can achieve their full potential.
Targeted at entrepreneurs, small business leaders, and CEOs looking for effective leadership strategies and organizational frameworks, this episode is a treasure trove of insights on fostering alignment, accountability, and health within teams. Whether you're struggling with decision-making, seeking to improve team dynamics, or aiming to streamline business processes, Rod's expertise and the EOS framework offer valuable guidance.
For those interested in diving deeper into EOS and its implementation, visit the EOS Worldwide website or read "Traction" and other related books. Good Agency is dedicated to supporting business growth and leadership excellence through strategic marketing, digital transformation, and effective communication. Tune in to "Good Business" with Clay Vaughan for more episodes on leadership, EOS implementation, and business strategies.
Produced by Good Agency
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Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
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Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
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Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
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Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this insightful episode of "Good Business," host Clay Vaughan is joined by Jenni Lord, the passionate leader behind Chosen, a nonprofit organization dedicated to supporting children and families impacted by trauma. Together, they delve into the importance of purpose-driven leadership and the unique challenges and rewards of running a nonprofit. Jenni shares her inspiring journey from funding adoptions to addressing the root causes of family trauma, showcasing her dedication to making a tangible difference in the lives of those she serves.
The conversation covers a wide range of topics, including the intricacies of nonprofit management, strategies for effective fundraising, and the power of storytelling in driving mission-focused work. Jenni's experience offers valuable insights into overcoming obstacles with resilience and innovation, emphasizing the significance of community support and strategic planning in achieving organizational goals.
This episode is a must-listen for current and aspiring nonprofit leaders, social entrepreneurs, and anyone interested in leveraging their work for social impact. It provides a deeper understanding of the complexities involved in nonprofit leadership and the potential to drive change through dedication and strategic action.
For those inspired by Jenni Lord's mission and interested in learning more about supporting families and children affected by trauma, visit the Chosen website. To discover more episodes that explore the intersection of business and social impact, tune into the Good Business Podcast with Clay Vaughan.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this insightful episode of "Good Business," host Clay Vaughan engages with Jose Abaroa, a pastor navigating the challenges and opportunities of church leadership in today's digital landscape. Together, they discuss how faith communities can thrive through crisis and transformation, leveraging technology and authentic leadership to foster growth and connectivity.
Throughout their conversation, Jose shares his experiences and lessons learned from leading Cypress Creek Church through the pandemic, emphasizing the shift towards digital outreach, the importance of servant leadership, and creating space for honest conversations within the community. They discuss the balance between traditional church values and the demands of a rapidly changing world, offering valuable perspectives for navigating growth and crisis.
This episode is a must-listen for church leaders, community organizers, and anyone interested in the dynamics of faith leadership in a digital age. It provides actionable insights on adapting to change, engaging communities online, and leading with integrity and compassion.
For listeners intrigued by the intersection of faith, leadership, and technology, this discussion offers a rich exploration of how churches can effectively respond to contemporary challenges. To dive deeper into leadership and community engagement strategies, explore more episodes of the Good Business Podcast with Clay Vaughan.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this engaging episode of "Good Business," host Clay Vaughan sits down with marketing expert Curt Stockwell to explore the power of a well-crafted one-liner in business communication. Curt, a StoryBrand certified guide from Well Dressed Walrus, shares insights on simplifying complex messages to create memorable and effective marketing strategies.
The discussion provides a deep dive into the importance of clarity and brevity in business messaging. Listeners will learn practical tips for distilling their value proposition into a single, impactful sentence that resonates with their target audience.
Ideal for entrepreneurs, marketing professionals, and anyone looking to sharpen their messaging, this episode offers actionable advice on enhancing your marketing efforts. Whether you're refining your brand's message or developing an elevator pitch, Curt's expertise will guide you toward more effective communication.
For those seeking to learn more about crafting compelling messages that convert, visit Well Dressed Walrus online. For more insights on achieving business success through clear and persuasive communication, tune in to the Good Business Podcast with Clay Vaughan.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of "Good Business," we dive into the guiding principles of successful careers and parenting with Clay Vaughan and his father, Charles Vaughan.
Charles Vaughan shares his journey from a humble background to becoming a leader at Exxon. He emphasizes how his experiences have shaped his parenting and mentorship approach.
This episode highlights Charles' stories of resilience, discipline, and intentionality. Charles and Clay discuss how to cultivate a family legacy that values leadership and personal growth.
For everyone interested in leadership development, family legacy, and intentional parenting, this episode is a must-listen. The Good Business Podcast with Clay Vaughan offers valuable insights into nurturing leadership and resilience for a brighter future, whether you're a business professional, educator, or parent.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this enlightening episode, we delve deep with Cathy Landtroop, the Chief Marketing Officer at Vista Bank, exploring the untapped potential of political cycles as a golden opportunity for small business marketing. With her extensive background and strategic insight, Cathy sheds light on how entrepreneurs can not only navigate but also capitalize on the unique marketing landscapes presented during election seasons.
As political cycles ebb and flow, they bring about shifts in consumer attention and sentiment, opening up avenues for savvy business owners to align their marketing efforts accordingly. Cathy shares practical advice on how to craft compelling messages that resonate with your audience, leveraging the heightened engagement levels and the competitive spirit of the times.
Moreover, understanding the critical role of financial partnership in business success, Cathy also touches upon the importance of choosing the right bank for your business. As CMO of Vista Bank, she highlights how Vista Bank's tailored services and commitment to supporting entrepreneurs can be a catalyst for growth and stability, especially in times of political and economic fluctuations.
For entrepreneurs eager to transform political cycles into marketing success stories, and for those seeking a banking partner that truly understands their needs, this episode is a treasure trove of insights and strategies.
Dive into the conversation to discover how you can turn political cycles into marketing gold for your small business with Cathy Landtroop. And to learn more about how Vista Bank can support your business ambitions, visit Vista Bank.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this inspiring episode of "Good Business," host Clay Vaughan sits down with Kyle Rogers of Jyra Films to explore the transformative power of purpose-driven filmmaking. Kyle shares his journey from a budding filmmaker to the founder of a film company dedicated to making a difference. Through stories of challenges overcome and successes achieved, especially with their impactful short film "The Rabbit Hole," listeners will gain insights into how cinema can be harnessed for the greater good. This conversation delves into the creative process behind telling stories that matter, the role of film in social advocacy, and the collaborative efforts required to bring meaningful narratives to the screen. Kyle's experience highlights the importance of storytelling in driving social change and the potential of filmmakers to contribute to global awareness and action.
Listeners interested in the intersection of creativity, social impact, and the detailed journey behind "The Rabbit Hole" will find motivation and guidance in Kyle's story. Here is the direct link to watch the film! https://bit.ly/4bHkmXZ
For those moved by the discussion and eager to learn more about the power of film in shaping perspectives and advocating for change, Kyle's insights offer a valuable roadmap for engaging with cinema as a tool for social good.
For more engaging discussions on leveraging business and creativity towards building a better world, visit goodagency.com.
This episode is a must-listen for filmmakers, nonprofit leaders, and anyone passionate about using their platform to foster change, offering a behind-the-scenes look at the challenges and triumphs of impactful storytelling.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, host Clay Vaughan is joined by Eric Cook, the president of the Society for Classical Learning, to delve into the transformative impact of classical education on leadership development and business practices. The conversation opens up a vital discourse on how classical education, with its deep roots in cultivating wisdom and virtue, plays a crucial role in shaping leaders equipped to navigate the complexities of contemporary society and the business world.
Eric Cook shares insights into the mission and vision of the Society for Classical Learning, emphasizing the importance of classical Christian education in promoting human flourishing. He discusses the resurgence of interest in classical education, attributing it to societal shifts and the quest for deeper, more meaningful educational experiences beyond conventional systems.
The discussion further explores the practical aspects of classical education, from its methodology to developing critical thinking skills from an early age, to its comprehensive approach that prepares students not just academically but as well-rounded individuals with the character and discernment necessary for effective leadership.
Listeners will gain an understanding of why businesses are increasingly valuing individuals with a background in classical education. Eric highlights the desirable traits such as integrity, critical thinking, and creative problem-solving abilities that classical education fosters, which are highly sought after in the business realm.
The episode is designed to be informative, providing a nuanced perspective on the relevance of classical education in today's world. It is particularly useful for business leaders, educators, and parents who are interested in understanding how classical education can be a powerful tool in raising the next generation of wise and virtuous leaders. Tune in to explore how classical education is not just about learning from the past but about building a better future.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this special episode of the Good Business podcast, host Clay Vaughan dives deep with Rick and Jules, pivotal figures at the Jesus Film Project, exploring their transformative journey from leading advertising agencies to embracing digital evangelism through the medium of film. They detail the strategic use of storytelling and technology to spark conversations about faith across the globe, including a groundbreaking digital campaign during Ramadan that successfully reached millions.
A significant part of their mission includes the Film Academy, an innovative initiative aimed at equipping aspiring filmmakers with the skills to produce culturally relevant content that resonates deeply within diverse communities. This in-depth discussion not only highlights the impactful work of the Jesus Film Project but also illuminates the power of film as a tool for global evangelism. For more information on how to get involved or to learn more about the Film Academy, visit LevysLatest.org.
This episode is a treasure trove of insights for anyone passionate about film, technology, and faith-based outreach.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
This episode features an insightful conversation between host Clay Vaughan and Dr. John Lowry, the author of "Negotiation Made Simple." Dr. Lowry, a seasoned lawyer and negotiation expert, shares his journey from practicing law to mastering the art of negotiation, emphasizing its significance in both personal and professional settings. The discussion delves into the critical aspects of negotiation, including managing oneself, understanding the competitive and cooperative elements, and the importance of preparation. Dr. Lowry's approach to negotiation focuses on strategic communication to solve problems and secure deals, highlighting the power of empathy and strategic thinking in reaching durable agreements. The podcast also explores common pitfalls in negotiation, especially for business leaders, and offers practical advice for applying negotiation skills in everyday life to improve relationships and achieve success.
Listeners interested in deepening their negotiation skills and learning more about Dr. Lowry's work can find additional resources and training options at https://www.thrivence.com/ and access the online course at https://businessmadesimple.com/negotiation-made-simple/. For more insightful episodes on enhancing business practices through ethical and effective strategies, visit goodagency.com.
This episode is a must-listen for anyone looking to enhance their negotiation skills, from business leaders to individuals seeking to navigate everyday negotiations more effectively.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business, host Clay Vaughan invites SEO expert James Hall to discuss practical and straightforward strategies for improving your business's online presence. This episode is particularly useful for business leaders who want to understand and apply SEO in a simple, clear way.
James Hall explains the basics of SEO and why it's important for every type of business. He talks about how to make your website more visible on Google and other search engines, which can help attract more customers. The conversation includes tips on identifying the right keywords for your business and how to use them effectively on your website.
Listeners will also learn about the role of content in SEO. James gives advice on creating content that not only appeals to search engines but also is useful and interesting to your audience. He discusses common SEO mistakes to avoid and shares success stories of businesses that improved their online traffic through effective SEO.
The episode is designed to be informative yet easy to understand, making it ideal for business owners and leaders who are new to SEO or want to improve their current strategies. Tune in to gain valuable insights that can help you enhance your business's online visibility and attract more customers.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Explore the art of effective communication in the latest episode of Good Business. Wes Gay, a communication and marketing strategist, joins host Clay Vaughan to discuss the nuances of crafting powerful, targeted messages that deeply resonate with particular audiences.
Wes Gay, an expert in the StoryBrand framework, discusses his journey from working in churches and nonprofits to consulting with hundreds of organizations. He emphasizes the importance of addressing the unique problems and interests of customers to capture and maintain their attention in a world of short attention spans.
Clay and Wes also examine the evolving landscape of marketing in the age of technological advancements like AI, offering insights on maintaining a human-centric approach amidst automation. Moreover, Wes shares how his faith influences his business practices, underscoring the role of ethics and purpose in capitalism.
This episode is a treasure trove for marketers, business owners, and entrepreneurs seeking to refine their communication strategies and adapt to the dynamic field of marketing. Listen in for a comprehensive guide on harnessing the power of targeted messaging, understanding customer needs, and preparing for the future trends in marketing.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join Clay Vaughan, James Hall, and special guest Kendra Olson in this dynamic episode of 'Good Business,' where they delve into the art of crafting compelling brand narratives using the Storybrand framework. Kendra, a seasoned marketing specialist and Storybrand certified guide, brings her expertise to the forefront, discussing the transformative impact of clear and concise messaging on business success.
Throughout the episode, our hosts explore the intricacies of the Storybrand process, emphasizing its role in clarifying a company's message and resonating with its audience. They highlight real-world examples, showcasing how businesses have thrived by simplifying their narratives and addressing their customers' core problems.
Listeners will gain valuable insights into conducting effective messaging sessions, the importance of consistency across various platforms, and the common pitfalls to avoid. The conversation also touches on the crucial distinction between marketing and sales messages and the impact of storytelling on customer engagement and business growth.
Whether you're a start-up entrepreneur or an established business leader, this episode is packed with actionable advice and inspiring stories. It's a must-listen for anyone looking to refine their brand's message, connect authentically with their audience, and drive their business to new heights.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this enlightening episode of our podcast, Clay Vaughan is joined by Daniel Miller and James Hall for a deep dive into the art and science of building customer trust through video in today's skeptical and digitally-driven world. Our guests explore the transformative power of storytelling and film, discussing how these mediums can authentically represent businesses and connect with audiences on a deeper level.
Daniel Miller, a seasoned expert in video production and storytelling, shares his insights on the importance of authenticity in an age where AI and digital interfaces dominate the landscape. He emphasizes the unique ability of video to "lift the veil" from our digital experiences, allowing for more genuine connections with clients and customers.
James Hall adds to the conversation, focusing on the practical application of storytelling in film and how it shapes viewer perceptions, especially under the constraints of modern marketing and communication. The discussion also delves into the effective use of the Storybrand framework in video creation, ensuring that messages not only resonate with audiences but also foster a sense of trust and reliability.
Throughout the episode, Clay, Daniel, and James provide valuable examples and anecdotes from their professional experiences, illustrating the impact of well-crafted video narratives in various contexts, from business promotions to documentary filmmaking. They also touch upon the challenges and rewards of video editing, bringing a narrative to life, and how these processes contribute to establishing authority and trust in a post-trust era.
Whether you're a business owner, marketer, or simply interested in the power of video storytelling, this episode offers practical insights and inspiring discussions on using film as a tool for building trust, conveying authenticity, and making a lasting impact in the digital age.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join us in this illuminating episode of 'Good Business' where we sit down with Bill Potter, the entrepreneurial mastermind behind a $300 million-dollar company. Bill shares his journey from a C-level executive to a successful entrepreneur, revealing the pivotal moments that shaped his business philosophy. Discover how technology has revolutionized productivity in the entrepreneurial space and why, despite these advances, the fundamentals of business remain unchanged. Bill opens up about the challenges he faced, his personal 'why', and his passion for leaving a legacy that transcends monetary success. This episode is not just about numbers; it's a deep dive into the essence of building a meaningful and prosperous business. Whether you're a seasoned business leader or an aspiring entrepreneur, Bill's insights and experiences are invaluable. Tune in to learn how you can apply his strategies to scale your venture and possibly, like Bill, find your own renewed sense of purpose.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join us on "Good Business" as we host the renowned photographer and visual storyteller, Daniel Colvin. With years of experience capturing authentic moments, Daniel has carved a niche for himself in an industry that's constantly evolving. In this episode, we delve deep into the interplay between technology, particularly AI, and the timeless art of photography. Daniel shares insights from his rich entrepreneurial journey, emphasizing the importance of consistent leadership and a clear vision. We discuss the current digital transformation of the photography world, the resurgence of film, and the balance between artistry and marketing. Moreover, Daniel underscores the critical role of authenticity in brand positioning in today's saturated market. With firsthand experiences, he sheds light on how genuine, high-quality imagery can not only enhance a brand's narrative but also set it apart from the competition. As someone who has successfully navigated the crossroads of art and business, Daniel's perspective offers a unique lens on the importance of authenticity in a digital age.
Why should a business leader listen? For business leaders and marketers, this episode is a masterclass on the interplay between technology and authenticity. With Daniel Colvin's authoritative voice in the photography industry, learn how to position your brand effectively in a world where AI and genuine human connection intersect.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this riveting episode of "Good Business," join Chad Barrett, Clay Vaughan, and James Hall as they delve deep into the heart of faith-driven entrepreneurship. Drawing from Chad's profoundly personal journey of loss, resilience, and triumph, they uncover the transformative power of faith in both personal and professional realms. Whether you're a business leader facing daunting challenges or a faith-based leader seeking purpose amidst pain, this episode offers a beacon of hope, strength, and inspiration. Dive into a discussion that bridges the worlds of faith and business, and discover how vulnerability, grace, and unwavering belief can guide you through life's most tumultuous storms. A must-listen for anyone aspiring to lead with heart, hope, and a higher purpose.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this enlightening episode, Clay, Emilee, and James come together to delve into the deep waters of business purpose, passion, and impact. Moving beyond the metrics of success, they explore the weight of personal missions, the true essence of sacrifice, and the joy of using business resources for a larger-than-life cause. Whether you're an entrepreneur, an employee, or simply someone in search of purpose, this conversation will inspire you to re-think your 'why' in the professional realm. Join us as we journey through tales of aspirations, the power of purpose-driven initiatives, and the hope for a positive change in the world. Don't miss this soulful discussion on the intersections of faith, business, and making a genuine difference.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Dive into a captivating conversation between Clay Vaughan and special guest, James Hall, as they unveil the deeper intricacies of managing business adversities with a faith-centric approach. This episode serves as a masterclass for Christian business leaders, offering a blend of professional wisdom and spiritual insights. Together, Clay and James delve into real-life challenges, from confronting major downturns to addressing personal threats and the trials in between. Beyond sharing their own stories, they explore the transformative power of faith in decision-making, the importance of authentic relationships in the business world, and the unseen strengths that emerge when faith becomes a pillar of one's professional journey. Whether you're a budding entrepreneur, a seasoned business owner, or somewhere in between, this episode promises a rich tapestry of insights, reflections, and lessons for any Christian in the business arena.
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
(832)-559-2129
https://maps.app.goo.gl/LwmeZp7wh3moPq5V7
Find us around the web:
Like us on Facebook: https://www.facebook.com/goodagencyco
Subscribe to our YouTube: https://www.youtube.com/@good_agency
Listen to our BuzzSprout Podcasts: https://podcast.clayvaughan.com/share
Follow us on Instagram: https://www.instagram.com/goodagencyco/
Connect with us on LinkedIn: https://www.linkedin.com/company/goodagencyco/
Follow us on Vimeo: https://vimeo.com/goodagencyco
Read our most recent Blogs: https://www.goodagency.com/blog/
Support the show
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join host Clay Vaughan as he dives deep into a riveting conversation with Abe Bueno-Jallad, renowned actor from the hit faith-based series, ‘The Chosen’. In this episode, Clay and Abe explore the unprecedented success of ‘The Chosen’ and how it’s shaping a new wave in faith-based filmmaking. Abe shares the unique journey and the grassroots momentum that propelled the series to monumental success, offering a fresh perspective on commitment, passion, and community involvement in faith-driven projects. Discover the integral role of dedicated fans, the importance of staying true to your mission, and how to navigate the challenges of low-budget productions while maintaining a high-quality output. Whether you’re a filmmaker, studio executive, or a fan of ‘The Chosen’, this episode is packed with insights and behind-the-scenes stories that shed light on the evolving landscape of faith-based Hollywood. Don’t miss this chance to learn how you too can be part of this transformative movement in the entertainment industry!
Visit us online:
https://www.goodagency.com/
Our Address:
Good Agency
1905 Dutton Dr B-1
San Marcos, TX 78666
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This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this riveting episode of Good Business, Clay Vaughan sits down with Lisa Seale from Belay, a game-changer in the realm of remote staffing solutions. They dive into the evolving world of remote work, its challenges, and its undeniable impact on businesses today. From Lisa's rich sales background to the future of AI in work scenarios, every minute is packed with insights. Whether you're scaling up or just starting out, this episode offers invaluable lessons on simplifying business, effective staffing, and staying ahead in a rapidly changing business environment. Plus, Lisa shares a book recommendation that has inspired her lately. Don't miss out!
For more information about how you can start saving money on payroll costs while increasing your efficiency, email daniel@belaysolutions.com or visit their website at www.belaysolutions.com
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this illuminating episode of Good Business, we're joined by Brandon West, Founder and CEO of PHOS Creative. With his unique expertise at the intersection of marketing and purpose, Brandon shares essential insights into how businesses can make a meaningful impact through their messaging. From navigating the complexities of brand purpose to cultivating a company culture that embodies it, our discussion is packed with actionable advice. Whether you're a small business owner or a marketing executive, you'll discover practical strategies to authentically convey your brand's mission and resonate with your audience. Don't miss this chance to learn from Brandon's invaluable experience and start your journey toward creating a more purposeful business.
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this inspiring episode, we sit down with Bryce Henson, CEO of FitBody Bootcamp, to discuss how fitness transformed his life and led him to a successful career in the fitness industry. Bryce shares his personal journey from a lethargic, sedentary lifestyle to one filled with confidence, energy, and enthusiasm – thanks to the power of fitness. We dive into the importance of momentum in both fitness and business, the role of confidence in sales success, and how Bryce's company was able to fully adopt the EOS system. If you're an entrepreneur looking to optimize your physical and mental wellbeing or seeking insights on implementing EOS in your business, this episode is a must-listen!
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Join us in this episode of Good Business as we talk with Jody Grunden, the co-founder of Summit CPA Group, the first fully distributed accounting firm that provides virtual CFO services to over 100 companies across the United States. Jody is also an industry speaker and the author of Digital Dollars and Cents, a book that helps digital companies create a financial roadmap to success.
In this episode, Jody shares his insights on why positioning yourself as a thought leader in your industry is crucial for business success. We delve into the benefits of being a thought leader, including increased credibility and trust, opportunities for growth and expansion, and the ability to create a loyal community of followers. Jody also shares practical tips on how to establish yourself as a thought leader, including how to create valuable content and build a strong personal brand.
If you're an entrepreneur or business owner looking to take your business to the next level, then you won't want to miss this episode. Tune in to hear from Jody Grunden on how to become a thought leader in your industry and take your business to new heights.
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this inspiring episode, we sit down with Alex Sezer Jr., CEO of Alex Sezer Ventures, and former team captain of the Texas A&M football team. Listen as he shares his incredible journey from the football field to the boardroom, scaling multi-million dollar businesses while incorporating biblical truths. Learn how Alex's unique approach to leadership—combining Sunday morning inspiration with Monday morning implementation—has transformed organizations and individuals alike. Discover the power of creating passionate, profitable, and purpose-driven organizations while staying true to your faith. Join us for an eye-opening conversation with Alex Sezer Jr., a true trailblazer in faith-based business leadership.
Get to know Alex or learn more about how he can support you and your team at alexsezer.com or email Alex@alexsezer.com
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode of Good Business with Clay Vaughan, we're excited to welcome John Robertson, Founder and President of FORTLOG Services, and a leadership development specialist with over 30 years of experience helping individuals and organizations manage crisis and change. John's encouragement-based approach and values-anchored ethos have led him to work with a diverse range of clients, from Indigenous peoples and first responders to small-medium businesses and non-profits. Join Clay and John as they discuss the importance of values in the workplace, the "hot water teabag effect," and how to create an environment where people want to work. Learn from John's wisdom as he shares his unique, solution-focused strategies for defining the new norm and thriving through change. Don't miss this opportunity to gain insight from a true expert in the field of values-based leadership, and discover how John provides "leadership that people can follow through storms."
You can contact John directly at john@fortlog.co or visit his website, www.fortlog.co. We also encourage you to get his book, Run Toward the Roar, on amazon.com!
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Welcome to this special edition of Good Business, where we explore the future of AI with Peter Voss, the founder of AIGO.ai. In this episode, we dive into the urgent topic of AI development and its impact on the workforce and censorship. With the recent letter from tech elites such as Steve Wozniak and Elon Musk calling for a six-month pause on all AI development, it's more critical than ever to understand the current state, potential, and limitations of AI.
Peter Voss brings decades of experience in the field of AI and is a recognized expert in creating intelligent conversational agents that can learn, reason, and converse like humans. His insights into the current state of AI development and where it's headed are sure to give us valuable perspectives into this rapidly evolving field.
Throughout this episode, Peter shares his views on how AI is transforming the way businesses interact with their customers, and he reveals that there is already a far more powerful chatbot than ChatGPT. We discuss the benefits and risks of AI and explore the potential for advanced chatbots to revolutionize the way we communicate.
So, join us for this special edition of Good Business, as we dive deep into the future of AI with Peter Voss. The clock is ticking, and it's crucial that we stay informed about the rapid advancements in AI technology.
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
In this episode, I had the pleasure of speaking with Rob Hughes, a passionate entrepreneur, and experienced business coach. We covered a wide range of topics related to entrepreneurship, including the challenges and rewards of starting and growing a business, the importance of mindset and personal development, and practical strategies for achieving success in business.
Rob shared his personal journey as an entrepreneur and the lessons he's learned along the way. He emphasized the importance of perseverance, resilience, and a growth mindset in the face of challenges and encouraged listeners to embrace failure as a learning opportunity.
We also discussed the role of personal development in entrepreneurship, and Rob shared some of his favorite books and resources for self-improvement. He stressed the importance of continuous learning and self-reflection in building a successful business and offered practical tips for staying motivated and focused.
In the second half of the episode, we dove into some specific business strategies and tactics. Rob shared his approach to marketing and sales, emphasizing the importance of building strong relationships with customers and creating a unique value proposition. He also talked about the power of networking and partnerships in business and offered tips for building a strong professional network.
Finally, we discussed the future of entrepreneurship and the trends that are shaping the business landscape. Rob shared his thoughts on the rise of social entrepreneurship, the importance of sustainability and ethical business practices, and the potential impact of emerging technologies like AI and blockchain.
Overall, this episode is packed with valuable insights and practical advice for anyone interested in entrepreneurship and business. Whether you're a seasoned entrepreneur or just starting out, you're sure to gain some new ideas and inspiration from this conversation with Rob Hughes.
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
Welcome to Season 3 of the Good Business Podcast! I'm excited to be here today to give you a sneak peek into what's in store for this season.
First up, we'll be diving into the recession and how it has impacted businesses of all sizes. We'll hear from experts in finance and economics to learn what businesses can do to weather the storm and come out stronger on the other side.
Next, we'll explore the rapidly growing field of artificial intelligence and its impact on business operations. We'll hear from industry leaders about how AI is transforming how businesses operate and how they're using this technology to stay ahead of the competition. Last but not least, we'll discuss the latest trends and best practices in marketing. From social media to content creation to email marketing, we'll explore the strategies businesses can use to reach their target audiences and drive growth effectively.
So be sure to tune in every Wednesday for the Good Business Podcast, where we'll discuss all of these topics and so much more. Whether you're a small business owner or a seasoned entrepreneur, there's something for everyone on the Good Business Podcast.
Support the showThis show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Try it risk-free today at https://www.rocketfuel.software!
I have the privilege of networking with other creative agency owners from around the world who share my values. One of those guys is Tyler Pigott from Lone Fir Creative. I reached out to him and asked if he would share his insight into how he has built a thriving business while maintaining a fully remote staff. How did he do it, and why did he do it?
We’ll also talk about what he believes the pros and cons are of maintaining a fully remote business with over 30 employees. I do not doubt that you all will get a ton of value out of this conversation.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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Today we have an incredibly special guest, Dr. J.J. Peterson.
J.J. is the head of StoryBrand, an incredible organization that helps businesses clarify their message through a proven framework. I’ve had the blessing of working with StoryBrand as an agency partner for nearly four years now, and I have cherished every chance I get to learn from him. As you’ll learn, any time you get to spend some quality time with J.J., you’ll laugh, you’ll cry, and you’ll walk away with a deeper perspective on the world around you.
J.J. and I have had the chance to work together on several projects, he has consulted with dozens of billion-dollar brands and thousands of small businesses.
Today, I asked him to join the show to talk about what most businesses struggle with, execution. As you’ll learn, J.J. earned his Ph.D. as a part of his research into narrative communication and how this method can work for literally any business as long as they executed.
So sit back, relax, and enjoy hearing from one of my favorite people, Dr. JJ Peterson.
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With the recession on everyone’s mind and interest rates on the rise, already over 7%., I’m constantly getting questions about how to ensure you’re pivoting your business well.
Well, I have been dealing with the struggle of building our forever home out in the Austin area, and interest rates are absolutely killing me; at least, that’s how it feels.
So I gave my friend, John Weston, a call. He runs an incredibly successful real estate firm out of Washington, and he provided some advice that absolutely rocked my outlook on the future. That’s why I asked him if he’d be willing to carve out some time to jump on this episode of Good Business!
I do not doubt that his knowledge and insight into the economy will help you reframe your perspective on running a good business and investing well.
Helpful Links:
- John Weston's website, www.magnifyrealtyusa.com
- Coaching Guidance, https://www.buffiniandcompany.com/
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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Today I’m calling an audible and deviating from our normal rhythm of having a special guest. With the fed proposing yet another rate hike and inflation running out of control, the recession is ever present on our minds as business owners. Since I’ve been out for a few weeks, I figured the best way to bring you value is to share a glimpse into the coaching I do for small businesses.
A few weeks ago, I hosted a workshop discussing how to build a recession-proof marketing plan. So in this episode of Good Business, I’ll share the seven key components to crafting a recession-proof marketing plan.
So if you run a business or organization and want to do more than put out fires and take the “see what works” shotgun approach, this episode is for you.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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I met Christian Collins on the front porch of my house, and we got to know each other simply because we both shared the same passions. From there, it’s been a whirlwind. We’ve worked together on his congressional campaign along with the Texas Youth Summit, which is on a mission to help today's youth recognize the need to uphold the strong values our country was built upon. I’m excited to share the conversation he and I had surrounding his mission and how business and organizational leaders should respond to it.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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We’re talking about the future of marketing and how entrepreneurs can stay grounded with Aric Berquist. Aric is the Senior Vice President of Partnerships & Revenue at the Ardent Group, an advertising technology platform that is essentially a very real competitor to Google Ads.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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I love how Todd Henry, author of Herding Tigers, defined Integrity. He said, "Integrity means very simply that your life is integrated. What is on the inside is plainly visible on the outside." When you live by integrity, you will be able to navigate every challenge much easier by simply being who you say you are, no matter where, whatever the cost.
In this episode, I invited a long-term ally and confidant who has walked with me since the company's founding, being a man I respect immensely for his integrity. James was in the room, contributing to the formation of our definition of integrity many years ago. We defined integrity quite similarly to Todd Henry by saying it means, "Regardless of the cost, we are united to be honest, to live morally, and to humbly serve others."
James and I discuss the many areas that integrity becomes a necessary element of our daily life, and we also dive into the concept of conflict of interest, discussing why it's so important to know where you stand on this as a marketer before it's too late.
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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Despite his inability to recognize a good cup of coffee, I’ve still chosen to invite the tea-loving Englishman, Mike Thakur, onto the show today. Mike is the founder and CEO of The Worklodge, a Texas-based co-working space.
Their team is on a mission far greater than having the coolest new swag or local beer on tap. They’re on a greater mission to change the world and be the hands and feet of Jesus. And I’ve asked Mike to walk us through what it actually looks like to run a kingdom-minded business.
The Apostle Paul made tents, and he did it to be an example to ministry leaders. By making tents in the marketplace, he was placing himself in the best place possible to make the biggest impact possible.
The current model of church, mission, and ministry has developed non-profit and church leaders into modern-day beggars. Why would we think that's the best we can have when there are capable people in the workplace who can do so much more? What if businesses could be more involved in changing the world for the sake of the Gospel?
For a reference from the show today, you can check out Light to Dark Coffee at https://www.lighttodarkcoffee.com/
This show is sponsored by Rocketfuel, a CRM that has helped thousands of small business owners organize and automate their communications so that nothing slips through the cracks and their top-line capacity can grow. Schedule a free demo today at https://www.rocketfuel.software or sign up for a free 14-day trial so you can explore it for yourself!
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We’re talking about the work-life balance myth with Jay Owen, who manages to juggle running a 7-figure agency while also supporting his church full-time.
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Our season kicks off next Wednesday, so subscribe now and in the meantime, check out last season if you missed it! Our most downloaded episode to date was with my dear friend, Michael Green, as we dove into how you can forecast your growth despite the looming, and now very present, recession.
Look, the stakes are high in small business. And what we want to do is learn from one another’s mistakes so that we can avoid them. So I’m interviewing business leaders who run businesses with revenues as low as $300,000 and as high as $50 million. But the pain is still there for the failures.
So I want to invite you to join me on this journey of discovery. I wake up every morning with the desire to run a good business, and if you do too, then this show is for you! We’re kicking off our very first season with some of the most respected people I know, so sit back, buckle in, and subscribe to this podcast now because we’re in for a powerful, life-changing experience. We’ll see you right here, every Wednesday, on Good Business!
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If any service company has its act together, it's Chick-Fil-A. Their processes are pristine and their product has been marketed so well that many Bible-believing Christians will adamantly proclaim that the food comes "pre-blessed". But even this massively successful company that Truett Cathy built with such fervor still needs support. And that's where it's business and leadership coaching comes in. That program is called Trevero.
The most successful leaders are the ones who realize they aren't perfect. And Trevero is the group to coach the future franchise owners. I had the privilege to begin working with Elise Griffin and the rest of the amazing team at Trevero several years ago as I helped them clarify their message and relaunch their web presence. I learned so much that I'm on track to put my own leadership teams through executive coaching as well.
In this episode, we focus on the value of investing in yourself as a leader and how you are never too experienced or too qualified to grow. Chick-Fil-A franchise owners are some of the most respected leaders in business and if they can grow through a good coaching program, you can too.
Main things we'll be talking about:
- Why business coaching isn't therapy
- Your leadership blind spots and how to identify them
- When you have accountability, your P&L will be healthy
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The divorce rate for entrepreneurs is 48%. That means that nearly half of all marriages fail when put under the pressure of starting a company.
Building a business from scratch, and bootstrapping it for that matter, is one of the most difficult challenges that you will ever face in business because the risk is real and it's all on the line. Your career, your reputation, your relationships... Everything is at risk because of the high-pressure, high-risk, and high-reward all swirling around at the same time.
As a serial entrepreneur with a steadily growing portfolio of businesses that I oversee and invest in, if I could say there was one crucial element to my success, it's Emilee. I would say, recognizing God's grace on it all, there would be no chance of success without Emilee being who she is and supporting me the way she has.
Today I asked Emilee to join in and share what we've learned, the mistakes we've made, and the protections we put in place at the beginning so that no matter what happened, we remained strong and our marriage survived. I have no doubt that she will be an encouragement and her wisdom will be impactful as you seek to lead your business well.
Main things we'll be talking about:
- The right partner will skyrocket your business
- Setting boundaries in business to protect your marriage
- Bad goals will kill your relationships
Support the show (https://www.buymeacoffee.com/clayvaughan)
What do cryptocurrencies and the metaverse have to do with running a good business? I believe that if you are a business owner who plans on staying in business for more than the next 5 years, this episode is one you should listen to.
In the mid-2010s, I invested in Ethereum and Bitcoin and did so well with crypto that I was able to buy my first home after seeing nearly a 4000% ROI. Earlier on in my career, I was an early adopter, utilizing social media for business. It seems like a no-brainer now, but no one was doing it in the late 2000s/early-2010s. Because I was an early adopter for my clients, they were able to see, in some cases, a 10x in revenue simply because of the way they responded to the growing online social media economy.
As a digital strategist and essentially a fractional CMO for numerous businesses across the country, I am consistently looking ahead so that all of my companies and my clients can be positioned to win. In today’s episode, we're going to talk about the metaverse and how you as a leader in your business or non-profit should be pivoting.
Main things we'll be talking about:
- My vision of what 2032 will look like in the advertising space
- Neuralink and Elon Musk's influence on the Metaverse
- Why you will be using NFTs in your business in 3 years
Support the show (https://www.buymeacoffee.com/clayvaughan)
In March 2022, we saw the highest inflation spike since the 70s at nearly 9%. The economic outlook for most of the country is not bright, so how should we respond as business owners?
I hired Michael Green to join my team because I needed someone I could trust to help me manage the finances and people of my company as we grew. Since joining the team, we have nearly doubled in profitability and Michael is consistently looking for ways to ensure we win financially as a company. Needless to say, he is a vital part of the organization. As Chief Financial Officer, guiding me in all of my businesses, he is keeping his eyes on what is important (a few of them might surprise you 😉)!
In today’s episode, we're going to talk about how we are pivoting and how you can pivot your business or non-profit to best prepare for what seems to be a rough road ahead. It's heavy, but couldn't be more grateful for the insight he brings in this episode.
Main things we'll be talking about:
- Forecasting growth with a bleak economic outlook
- Why setting a vision is vital to know how to forecast
- The most valuable investment for a Christian leader right now
Support the show (https://www.buymeacoffee.com/clayvaughan)
Are you willing to sacrifice for the sake of your values? What does that look like for a business owner?
Meet seasoned investor, highly-successful entrepreneur, and now recently published children's book author, Robert Roark. When Robert and I first met, I had no idea who he was and he had no desire to tell me. He said, "I'm Just a Guy." But before too long I realized he had a wealth of knowledge and experience to share as I helped him launch his book series to the world.
In today’s episode, we're going to talk about the importance of putting your money where your values are and that there are far more important goals in business than money.
Main things we'll be talking about:
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How a children's book can shape the future
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Why it's worth investing in the values you care about
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What we should be doing as Christian entrepreneurs
Learn more about The Conservakids book series at www.theconservakids.com!
Support the show (https://www.buymeacoffee.com/clayvaughan)
In March of 2020, the covid lockdowns were merely days away. Business owners were feeling a range of gut-wrenching emotions - some froze, and some innovated. For Alex Barker, owner of District Coffee Roasters, the lockdowns gave him a chance to let his values lead his company. As a wholesale coffee roaster, District was primed to fail. They primarily sold to churches, coffee shops, and small businesses. In a matter of hours, his entire revenue stream dried up.
It was "do or die" and Alex was determined not to fail. His team, his growers, and his customers relied on him and he got creative, bringing about one of the most successful years in his company's history. In today’s episode, we'll talk about what he did, how it has continued to work, and how he held to his values when it was nearly impossible to do so.
Main things we'll be talking about:
- How a wholesale coffee co. actually grew exponentially in the middle of lockdowns
- The value of small businesses collaborating with competition
- Taking care of your growers and team in developing countries
Support the show (https://www.buymeacoffee.com/clayvaughan)
Hard work and strong integrity are the keys to unlocking an incredible career. Whether you are running your own business or you work for someone else as a leader in their organization, this episode is for you. Tyler Matcek, recently announced President of Reverent Wedding Films, shares his journey from working two full-time jobs, including active duty in the military, while still in school, to leading a multi-million dollar, multi-state business in a matter of 4 short years.
In today’s episode, we hear the steps it takes to overcome every obstacle you can imagine for someone joining an organization at the very bottom and working their way to senior leadership. It takes a lot for me to entrust one of my most valuable assets to someone, but Tyler earned my trust and he shares exactly how he did that.
Main things we'll be talking about:
- From bagging groceries to running a multi-million dollar company
- Overcoming burnout and how to avoid it
- How to navigate rising inflation in a highly competitive industry
Support the show (https://www.buymeacoffee.com/clayvaughan)
When I first started in business, I wanted it to maintain my integrity, regardless of the cost. For me, that meant seeing the world in black and white. It didn’t take me long to realize that there had to be room for gray area, and the real test of my integrity came when I had to live in that gray area when the decisions weren’t clear cut.
In today’s episode, I asked commercial real estate broker, James Robertson, with JLL, to join me. He helped me navigate one of the most difficult times I’ve had in business. When COVID hit and cash ran dry, the bills were still due.
Main things we'll be talking about:
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Ethics of juggling a full-time job and your side project
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Key to keeping your clients from leaving
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How to navigate the gray area in business while maintaining your values
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When and how to get your own office space as a growing business
Support the show (https://www.buymeacoffee.com/clayvaughan)
Today, you'll meet with one of the most successful and influential chiropractors in the country. From the humble beginnings of digging ditches to internationally acclaimed chiropractic influencer, Dr. Tabor Smith is an entrepreneur, medical practitioner, and executive producer of the feature-length documentary, A Better Way!
Main things we'll be talking about:
- Rapid growth is bad without the right pieces in place; the hard lessons learned and how to avoid them
- Running a lean model means you'll never retire; the way you can avoid the common pitfalls
- Realizing that good content creates great customers; how to do it the right way
Support the show (https://www.buymeacoffee.com/clayvaughan)
It was such a privilege to sit down with John Boriack, President of Veritas Equity, to discuss how he built out such an incredible, nationally recognized, team culture in his business.
Main things we'll be talking about:
- The benefits of bootstrapping your business
- Why money is a terrible goal
- How to build and nurture your team
Support the show (https://www.buymeacoffee.com/clayvaughan)
Your organization's core values shouldn't be just a set of nice words you put on the wall of your office foyer or on the back of a brochure. You will be prepared for successful growth by setting the right core values!
Support the show (https://www.buymeacoffee.com/clayvaughan)
The stakes are high in small businesses and simply listening to the mega billionaires talk about how they gambled other people's money on a startup won't give you all the tools you need to be successful. As an entrepreneur and after sitting in C-level executive roles of seven-figure businesses for the better part of two decades, I thought it was time to share my wins and losses. And over that career, I've built amazing networks with hugely successful entrepreneurs who bootstrapped it and have managed to keep their integrity intact through it all. On this podcast, we're going to share the lessons we've learned along the way and bring you behind-the-scenes access to how we've handled some of the most difficult issues a business owner can face!
Support the show (https://www.buymeacoffee.com/clayvaughan)