The XYZ Approach: Recent Episodes
XYZ Marketing
A Podcast in which we discuss the many puzzle pieces of Marketing.XYZ is a marketing agency out of Ogden, Utah, driven to gathering data and developing custom-fit marketing strategies for each client. When you work with us, you are given a personalized approach to maximize your marketing, using the tools that will generate the most amount of traffic possible. Through gathering data, we create a marketing strategy designed to play to your strengths, so that you can have the freedom to grow. You can rest assured that you’re dealing with a marketing company that delivers on its promises.Feel free to reach out to us at https://xyzmarketing.xyz
Are you looking to improve sales efficiency and increase sales effectiveness? By automating sales processes, sales teams can unlock a world of opportunities in sales. In this podcast episode, you will learn the secrets that automation can bring to your sales organization.
We’ll discuss how automation can help you improve customer relations, streamline sales operations, and optimize sales outcomes.
STAY TUNED:
XYZ Marketing ► https://xyzmktg.com/
YouTube ► https://www.youtube.com/channel/UCCKE6Fy636xTFO3TkXLDfKA/featured
Facebook ► https://www.facebook.com/xyzmarketingagency/
Twitter ►https://www.instagram.com/xyz_marketing_xyz/
Generating leads can be a challenge for any business, but with the right strategy in place, it doesn't have to be. There are a number of lead generation tactics that can be used to attract potential customers and convert them into paying clients. In this episode, we go over some of the ways we've found to generate the qualified leads that your business needs.
STAY TUNED:
XYZ Marketing ► https://xyzmktg.com/
YouTube ► https://www.youtube.com/channel/UCCKE6Fy636xTFO3TkXLDfKA/featured
Facebook ► https://www.facebook.com/xyzmarketingagency/
Twitter ►https://www.instagram.com/xyz_marketing_xyz/
One of the hardest things in business is getting qualified customers to visit your website. In this episode we go over some of the worst mistakes you can make when generating traffic and how to fix them.
STAY TUNED:
XYZ Marketing ► https://xyzmktg.com/
YouTube ► https://www.youtube.com/channel/UCCKE6Fy636xTFO3TkXLDfKA/featured
Facebook ► https://www.facebook.com/xyzmarketingagency/
Twitter ►https://www.instagram.com/xyz_marketing_xyz/
Sometimes it feels like problems come up faster than we can find solutions for them.
In this episode, we cover the 3 problems that your marketing will have and what you need to do to fix them.
STAY TUNED:
XYZ Marketing ► https://xyzmktg.com/
YouTube ► https://www.youtube.com/channel/UCCKE6Fy636xTFO3TkXLDfKA/featured
Facebook ► https://www.facebook.com/xyzmarketingagency/
Twitter ►https://www.instagram.com/xyz_marketing_xyz/
Building a strategy that focuses on using video to drive engagement can seem extremely daunting. It doesn't have to be! Tune in as we explain the benefits of making video the core of your marketing strategy and what that looks like for your business.
Has Google's helpful content been giving you a massive headache?
Google does that.
No problem! We are talking this week about using the many tools already at your disposal to make sure your website doesn't suffer and will shield you from future update headaches.
Ever felt like your videos weren't really making a difference? You keep trying the and same thing over and over and never getting any traction? We know what that feels like and have come with things we've learn about how to make your videos stand out from the rest.
Creating a video marketing strategy can seem complicated but it doesn't have to be! We go over some simple tips you can do today to make a huge difference in your videos to blow out your competition.
In this episode of The XYZ Approach, we dive in to why video marketing is a right choice for your business and what it will do for your customers. Here at XYZ Marketing, we have clients ask us all the time if video is really gonna work for their business and the answer is always the same... ABSOLUTELY!
Joins us as we discuss the many benefits that video marketing can do for your business and why most business that don't do it, end up never reaching their true potential.
Sometimes in marketing you have to implement many boring tasks. In today podcast episode we will be explaining why we need to do the "boring" and what effect it can have on your business.
In this weeks podcast we discuss the importance of knowing what to do now in your marketing for your business. Most people get distracted by these "shinny objects" or easy fixes, that they think can solve all of their problems.
In this episode of the XYZ Podcast, we discuss Strategy VS Tactics. When you're a business owner or entrepreneur, it's easy to get caught up in the day-to-day tasks and lose sight of what your goals are. The best marketing strategy is one that is aligned with your company's strategic goals--and vice versa! We'll be discussing how to use ads as well as more about strategies and tactics for different industries. Tune in to learn how you can better align your marketing plan with your strategic goals!
On this episode of the XYZ Approach Podcast, we talk about the best tips and tricks leading into the new year!
On this episode of the XYZ Approach Podcast, we talk about how to become the "Grandmaster" of business!
How to attack your competition on multiple fronts at the same time as well as how to react when your company gets attacked.
A move for which there is only one response. There may be other moves available, but would lead to loss of material, advantage, or the game.
Sales training in which you put your Potential Client in a position where they have to buy, otherwise they look like a complete idiot.
Example:
Roofer wants the $10.000 a month package but doesn't want to spend the money.
What can you do that your competition is currently not?
- Podcast
- Education center
- Billboard ads
- TikTok
Focus Groups & Audiences
- What is a focus group?
- Why should I use a focus group?
- Outside and unbiased feedback
- Opens you to ideas you never thought of
- Let’s you know who to market to.
- Better cost per click because of focused data.
- How do I build a focus group?
- Agencies
- Colleagues/Acquaintances
- Avoid friend and family
- They tell you what you want to hear, not what you need to hear
A slang term for a very poor player. Also called woodpusher, patzer.
- Data Acquisition is key
- Businesses Fail because the data is missing
- Without data you're just shooting from the hip, hoping it works.
- Hope is no principle to build a business with.
- Cost vs. Sales (we can cover focus groups - Mention next episode)
Changing up the way you look at the chess board.
Understanding your Audience.
See things out of your Audience's Perspective
Research what people think and what people are looking for
What do people think about your company and what do you want them to?
When it comes to Purchase decisions, here are a few things to consider:
Who is the decision maker ?
Who has to carry the burden of payment ?
Who is experiencing the pain?
How does the service or product solve the pain?
Why should they continue to buy later?
In this episode we are discussing the necessity of making sacrifices in your Business.
These sacrifices can take on many different forms.
Such as:
- Time
- Money
- Family
- Freedom
Money is a necessary sacrifice to gain the control of your Schedule/fulfillment/CashFlow
Hire an outside marketing agency = sacrificing Money = sacrificing control
Just like when a child becomes a teenager you give a few elements of control in order for the child to gain experience and become self reliant. As a business owner you need to give up a few elements of control in order for your Business to become self reliant.