Making a (Multi) Million Dollar MedSpa: Recent Episodes
MINT Aesthetics
Welcome to the Making a Multi Million Dollar MedSpa Podcast where we have real conversations about what it takes to run a successful medspa. Join us as we showcase our insights and best practices, share our day-to-day successes and failures, and host some of our peers, colleagues, and other experts in the field!
You thought we were done but we're BACK!
Christina Naugle reframes med spa growth as more than adding services or saying yes to every patient request. As the owner of Selah Aesthetics in Florida and a plastic surgery PA with 20 years of experience, she shares how collaboration with plastic surgeons, thoughtful treatment planning, and strong clinical judgment shape sustainable aesthetics. The episode explores why the five-year mark can be a risky stage for providers, how “no makes your career,” and why referring out can build trust instead of weakening authority. Christina also discusses lasers, year-long patient plans, live events, customer connection, and the role of stacked treatments in pursuing better results with practical downtime.
Talking Points
- Med spa growth now requires more intentional focus than organic demand
- Plastic surgery relationships can support referral-based patient acquisition
- Collaboration works best when providers respect each other’s clinical lane
- Strong treatment plans give each category more room to succeed
- The in-between plan can waste money without delivering visible results
- Year-long planning helps patients understand aesthetics as a relationship
- Reproducible results make clinical work easier to scale
- Providers need accredited training, not YouTube-based learning
- The five-year mark can create risky overconfidence
- Saying no and referring out can protect both patient and provider
- Lasers can complete the aesthetic tool belt beyond injectables
- Device investments require intentional ROI and utilization plans
- Customer service can come from personal notes and real connection
- Stacked treatments may create stronger yearly results with manageable downtime
Links in this Episode
Selah Aesthetics + Wellness
Omni Bioceuticals
MINT E-courses
Laser Mastery Track
MINT Tuesday Training
A huge thank you to our sponsor, Omni Bioceuticals! Be sure to check out this innovative skincare line.
In this episode, Kathy challenges the default assumption that lasers should slow down in the summer, arguing the real issue is not the season, it’s patient selection and compliance. She breaks down how Fitzpatrick type, sunscreen behavior, and lifestyle habits determine who can safely be treated. Kathy explains why non-ablative fractional lasers like MOXI create opportunities for year-round treatments, while cautioning against treating recently tanned skin or melanin-rich clients during high sun exposure months. She also outlines how to avoid and correct common complications and why most practices miss revenue by not properly educating clients on safe summer options.
Download the free resource here
Get the key frameworks for summer laser safety, including client selection, treatment strategy, and complication prevention.
Talking Points
- Summer laser treatments are viable with correct patient selection and timing
- Fitzpatrick I–III are safest starting point for summer treatments
- Melanin-rich skin types should generally wait until fall or winter
- Face treatments are safer than body due to sunscreen compliance differences
- Lifestyle and sunscreen habits determine candidacy more than season
- Frequent reapplication and visible lack of tan signal safer treatment windows
- Vacation schedules require spacing treatments at least two weeks before sun exposure
- Recent tanning increases complication risk; allow time before treating
- Non-ablative fractional lasers like 1927 thulium offer low downtime with strong results
- Nd:YAG devices remain safe across Fitzpatrick types, including summer use
- Avoid treating tanned areas with BBL to reduce risk of burns and complications
- Moxi can correct BBL striping or stamping with low-energy, high-density passes
- Education during consults reframes “lasers” as distinct technologies with different risks
- Offering summer laser promotions depends on proper screening, not assumption
Our Sponsors
Episode Sponsors:
MINT Aesthetics
Most providers are focusing on the wrong variables when it comes to energy-based treatments. James Bartholomeusz, Chief Innovation Officer at Sofwave, joins Kathy to break down how providers should evaluate and apply energy-based devices and why results vary so widely across practices.
The conversation focuses on how energy is actually delivered, showing why total energy and distribution matter more than per-pulse intensity or full-face coverage.
He explains how fractional injury drives more predictable outcomes, why targeted treatment zones outperform blanket approaches, and how device simplicity often reflects a stronger underlying biological mechanism.
The discussion also covers patient comfort without numbing, the role of perception in pain, and how GLP-1 use and hormone-related changes are shifting treatment planning toward earlier, more proactive intervention.
The result is a practical framework for delivering more consistent outcomes, improving team adoption, and building scalable, system-based treatment strategies.
Talking Points:
- Device outcomes depend on how energy is delivered and distributed, not just the technology itself
- Simplicity in explaining a device reflects true understanding of the underlying biology
- Fractional injury creates more consistent results than bulk heating approaches
- If outcomes vary significantly by operator, the device design or protocol lacks consistency
- Total treatment energy matters more than individual pulse intensity
- Targeting high-impact zones is more effective than full-face coverage
- Treatment effectiveness is driven by energy distribution, not surface area alone
- Combining technologies improves outcomes when each targets a different tissue layer
- Cold air distraction can improve patient comfort without relying on topical numbing
- Patient comfort is influenced by perception and distraction, not just physical sensation
- GLP-1 and hormone-related changes impact skin and muscle, requiring more proactive treatment planning
- Long-term regeneration requires system-based treatment planning, not isolated treatments
- Simpler protocols accelerate team adoption and improve consistency across providers
Download the free resource here.
Get the key takeaways and treatment strategies from this episode, including total energy application, patient comfort, and device optimization.
Episode Sponsors:
Omni Bioceuticals
Ad Links
Omni Bioceuticals
MINT Aesthetics
MINT Online E-courses
Links from this episode
Sofwave
Breaking into aesthetic medicine can feel overwhelming for new injectors. In this episode, Kathy sits down with Payton Amato, a nurse from EVOLV Medical Aesthetics, accelerated her development in aesthetics through continued training at MINT Aesthetics. Payton, completed two six-month mentorship programs concurrently—one focused on injectables and one on laser—to rapidly build her skills and clinical confidence.
She shares how hands-on training, repetition, and education transformed her consultations from treatment-based conversations into comprehensive facial planning. The conversation also explores how social media helped her grow her patient base, why quick online injector courses fall short, and how confidence changes patient trust.
Hear the real experience of a MINT trainee and how the experience shaped the trajectory of her career. This is the perfect tell-all for anyone considering training for themselves or their team.
Talking Points:
- Transitioning into aesthetics after ICU and ER nursing
- Early lack of confidence in aesthetic treatments
- MINT training changing clinical thinking and confidence
- Discovering aesthetics is more complex than online courses
- Shifting consults from single treatments to full plans
- Explaining facial aging during patient consultations
- Confidence replacing nervous overexplaining in consults
- Using personal treatments as social media education
- Posting real results and patient questions online
- Repetition after training making skills finally click
- Learning to address unrealistic patient expectations
- Building strong relationships with clinic teammates
- Collaborating with estheticians on skincare planning
Download the free resource here.
Learn about the 6-month mentoring program that changed Payton's career and made her a next level provider.
Episode Sponsors:
Omni Bioceuticals
Ad Links
Omni Bioceuticals
MINT Aesthetics
MINT Online E-courses
Dr. Johnny Franco joins Kat Taranto to share what it truly takes to scale a modern aesthetic practice, from subleasing a 600-square-foot office to leading three locations and 90 employees. They discuss the systems and financial discipline required for sustainable growth, why structured operations outperform chaos, and how hiring a CFO clarified profitability. The conversation also explores the role of artificial intelligence in today’s clinics, including how AI can support marketing, patient communication, and operational efficiency when built on strong underlying systems. This episode offers a clear look at scaling with structure, margin awareness, and long-term strategy.
Talking Points
- Start lean, preserve capital, and use AI strategically to stay flexible for growth
- Set real budgets early and use AI tools to control marketing and operational spend
- Hire a full-time marketing lead and leverage AI to scale visibility and execution
- Build SOPs for every patient touchpoint before scaling or automating with AI
- Hire slow but fire fast to protect culture and performance
- Avoid one-off schedule exceptions that fracture team equity
- Use working interviews to test cultural and operational fit
- Teach-me interviews reveal true leadership and executive capability
- Social media consistency outweighs perfection in content strategy
- CRM systems prevent wasted leads and maximize marketing ROI
- Structured team meetings create clarity and reduce internal friction
- Revenue means nothing without margin awareness and financial oversight
- A CFO mindset shifts focus from growth volume to profitability
- Med spa, surgery, and wellness are converging into one continuum
Download episode resource here
Our Sponsors
Episode Sponsors:
MINT Aesthetics
Link from this Episode:
Austin Plastic Surgeon
In this episode of Making a (Multi) Million Dollar Medspa, Kathy sits down with AesthetiCare General Manager Tracie Duke to unpack the real-world playbook for opening and scaling new medspa locations. They walk through how to think about staffing models for 3- and 5-person clinics, when to hire (and train) your team before opening, and how to protect payroll while still delivering a five-star client experience. The conversation also dives into site selection strategy, buildout budgeting, equipment must-haves, and room design details that directly impact efficiency, culture, and long-term profitability across multiple locations.
Talking Points
- Translating retail cosmetics experience into medspa operations, sales, and customer service.
- Staffing models for 3‑ and 5‑person clinics, including the role of a working manager.
- The “for every two 80%-booked providers, you need one support staff” staffing rule.
- Why you should hire and train at least 90 days before opening a new location.
- Using your main clinic to transfer culture and ensure a consistent client experience across all locations.
- How to choose a location: growth areas, cost per square foot, privacy, and B2B neighbors.
- Where to spend vs. save in the build‑out (lobby and front desk, treatment beds, simpler treatment rooms).
- Non‑negotiable equipment to open with: core laser platform, HydraFacial, medical microderm + LED, and VISIA imaging.
- Budget tips: spreadsheets, tracking invoices, saving on furniture and finishes so you can invest in equipment.
- Designing lobby, consult, numbing, and treatment rooms for flow, storage, comfort, and long‑term efficiency.
Download episode resource here
Our Sponsors
Episode Sponsors:
Omni Bioceuticals
In this episode of Making a (Multi) Million Dollar Medspa, Kathy is joined by her husband and business partner, Matt Taranto to break down why training and team development are non-negotiable for sustainable medspa growth. They discuss how treating education as a long-term investment — not an expense — leads to stronger culture, better retention, and higher provider performance. The conversation reinforces a core truth of top-performing clinics: the best-trained teams don’t just deliver better outcomes — they attract talent, earn client trust, and scale smarter.
Talking Points* Why training drives retention, not just skill development * Treating education as a long-term business investment * Protecting training investments without damaging culture * Identifying hiring red flags * Using KPIs to guide individualized education plans * Eliminating territorial behavior to strengthen teams * Leveraging slower months for focused skill-building * Reinforcing learning through ongoing accountability * Positioning ongoing training as a market differentiator
Click here for your downloadable resource.
Ad Links:
MINT Aesthetics
Online E-courses
In-Person Training
In this episode, Kathy shares how AesthetiCare Medspa uses small, strategic events to drive new business, meaningful consultations, and real revenue. From proven metrics and what the night actually looks like to follow-up, team involvement, and long-term commitment, this conversation outlines how events can become a repeatable, high-impact growth strategy when done consistently and with intention.
Our Small Event 2025 Numbers
- Number of events: 48
- Consultations booked: 564
- Average client spend: $3500 annually
- Potential new revenue at average spend is $1.9M
Talking Points* AesthetiCare’s real metrics from small, in-clinic events * How Client Parties and GNOs actually work * Why hosting benefits both the clinic and the host * What a successful event night looks like * Using skincare partners to elevate giveaways * Who from your team should attend and why * The importance of consistent follow-up * Tracking performance and improving each event * Why committing to events for a full year matters
Click here for your downloadable resource.
Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.
Resources in this Episode:
Events: Big, Small, & Virtual E-courses
Ad Links:
MINT Aesthetics
Online E-courses
In-Person Training
IT'S THE SEASON FINALE!
In this season finale, Kathy Taranto sits down with Dr. Melinda Silva, a board-certified physician and owner of Silva MD in San Diego, to explore the philosophies, mindset shifts, and patient-care strategies that have made her a leader in the world of hormone replacement therapy.
Dr. Silva shares her personal journey from family medicine to aesthetics and how she built a practice rooted in empowerment, hormone health, and whole-patient transformation. From redefining confidence to building a team that aligns with your core values, Dr. Silva offers expert insights and heartfelt encouragement for providers working in the aesthetic and wellness space.
Talking Points* How Dr. Silva’s personal health transformation reshaped her practice * The ongoing gaps in women’s hormone health and care * Her transition from family medicine into aesthetics and wellness * Using bodybuilding as a tool for strength, wellness, and mindset * Common myths about hormone replacement therapy * Why providers should evaluate all hormones—not just a select few * How to begin offering hormone services as a new provider * The emotional side of aesthetics and supporting patients through aging * How comprehensive medical training enhances patient outcomes * Encouraging collaboration across the wellness and aesthetics industries * The role of self-care and confidence in patient success * The top peptides to consider introducing in your practice * How kindness and compassion impact overall health and wellbeing
Wellness training is coming to MINT! Follow us on Instagram or email us at info@mintaesthetics.com to get updates as our training programs and new content are released.
Resources in this Episode:
Silva MD
Dr. Silva's Book: Aging Gracefully and Strong: ABCs of YOUthful Living
Episode #41 - Wellness, Weight Loss, & Hormone Therapy with Dr. Amy Carter
Ad Links:
MINT Aesthetics
Online E-courses
Renee John Uniforms
Tuesday Trainings at MINT
In this episode, Kathy Taranto sits down with Karen Cobb, Marketing Director at AesthetiCare Medspa, to discuss the planning, strategy, and execution behind one of the most successful events in the aesthetics industry—the End of Summer Party/Annual Open House.
Karen shares how this event has grown from small beginnings into a massive annual celebration, generating $3.7 million in revenue and 400+ new leads this year alone. From marketing and logistics to teamwork and follow-up, she walks through how the AesthetiCare team turns one week into a record-breaking success.
Talking Points
- The story behind AesthetiCare’s End of Summer Party
- What it takes to plan a large-scale event
- Marketing strategies that drive attendance and sales
- How the team prepares for success
- Post-event follow-up and lessons learned
Resources Mentioned
- AesthetiCare Medspa
- MINT Aesthetics
- Cosmetic Physician Partners (CPP)
Ad Links & Mentions
- Online E-courses
- Events: Big, Small & Virtual E-course
- Superstar Staffing E-course
- Tuesday Training
- Renee John Uniforms
Interested in sponsoring the Making A (Multi) Million Dollar Medspa Podcast? We are opening up our sponsorship opportunities to select companies for the 2026 seasons. To inquire and learn more, email us at tori@mintaesthetics.com.
In this episode, Kathy sits down with Robyn Jennett of Coachlight in Des Moines, Iowa to explore how intentional client care and clear communication create lasting results. From first consultations to long-term maintenance, she shares the strategies that drive client trust, treatment success, and steady growth within the practice—all while generating outstanding retail sales.
Talking Points:
- Featured treatments & services
- Sofwave as a standout treatment
- Introducing a new retail line
- Revision CMT for post-procedure care
- Setting intentional goals
- What drives Robyn’s success
- Aligning first product recs with skin goals
- Scheduling corrective check-ins
- Introducing retail during the consultation
- Managing client expectations
- Outlining requirements from the start
- Designing the maintenance phase
- Rebooking before the client leaves
- Focusing on providing genuine support
Resources:
Coachlight
Sofwave E-course
Retail Sales Online Training
Ad Links:
Online E-courses
Podcast Feedback
When you're looking to grow your clinic, there are two ways to make it happen: hire a new provider or offer a new technology/service. With limitations of space and payroll, a hire may not be the best option. In this episode, we share our best practices for onboarding new services to get the best return sooner!
Talking Points:
- AesthetiCare and our focus on results-driven treatments
- Grow through great team members and smart service additions
- Add devices that create new revenue, not compete with existing services
- Attend industry meetings and conferences
- Talk to reps and providers to learn about new tech
- Contact clinics already using the device for honest feedback
- Book demos when the full team can attend
- Create a clear pitch to get team buy-in
- Include marketing team in demos and early planning
- Train providers thoroughly with hands-on sessions
- Build a plan to collect quality before & after photos
- Keep website and messaging condition-focused (e.g., acne, skin laxity)
- Set internal contests and team goals for new services
- Celebrate early wins to build momentum
- Host virtual events to promote and educate clients on new treatments
Resources:
AesthetiCare Medspa
Incredible Marketing
AIG Virtual Events
Ad Links:
Online E-courses
Tuesday Training
In this episode, Kathy sits down with AesthetiCare injector Blake Bryant to walk through a full, customized injectable journey. They discuss the consultation process, creating a customized treatment plan, and the services that followed. Blake shares how he addressed client concerns, structured post-treatment follow-up, and built an annual plan designed for long-term results.
We recommend watching this episode on YouTube to see the amazing Before & After results achieved by Blake.
Discussion Topics:
- Cadaver training for injectables
- Training in your injectable journey
- Client treatment plan
- Client concerns
- Post treatment follow up
- Services after initial treatment
- Front desk consultation booking incentives
- Annual treatment plans
- Customizing plans for the individual
Episode Sponsors:
- AesthetiCare Medspa
- Renee John Uniforms
- Vrtly Screen Management
Interested in learning about AesthetiCare's consultation structure? We offer training through our Online E-courses, Virtual Training, and In-Person Consulting. Book training with MINT.
In this episode, we're breaking down the most common mistakes providers make when it comes to laser and energy-based treatments—and more importantly, how to avoid them.
From over-relying on energy levels to skipping test spots, Kathy dives into the nuances of treatment planning and patient safety. She discusses why higher energy doesn’t always mean better results, how to select the right technique on purpose, and what it really means to understand your settings—not just individually, but in how they interact.
In today's discussion:
- Using higher energy for better results
- Correct candidates for specific settings
- Balancing protection and shielding with cooling
- Understanding how settings interact
- Skipping test spots
- When in doubt, slow down
- Overlap: overtreating vs. undertreating
- Understanding different techniques and when to use them
- Choosing a technique on purpose
- Assuming more passes = better results
- Assuming sun exposure means no treatments
- Not adjusting settings across multiple treatments
- Not understanding skincare's role in treatment outcomes
Links & Resources:MINT Online E-courses
AesthetiCare Medspa
Ads from the episode:Renee John Uniforms
Vrtly Screen Management
Online E-courses
In this episode, we sit down with Judy Ribbey, RN, CLT, the first hired nurse at AesthetiCare Medspa in Kansas City, to explore her journey through the evolving world of aesthetics. From the early days of injection protocols to mentoring fellow providers and navigating industry challenges, Judy shares invaluable insights and advice for aspiring aesthetic nurses.
In today's discussion:
- Evolving injection protocols
- Her start in the industry
- Breaking into aesthetics back then
- Navigating tough clients
- Building confidence and skill
- Lifting up fellow providers and women
- Favorite treatments over time
- Managing complications
- Memorable moments in aesthetics
- Tips for new nurses
- Battling burnout
Links & Resources:MINT Online E-courses
AesthetiCare Medspa
Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses
In this episode, Matt Taranto reflects on nearly three decades in the aesthetics industry—sharing insights, lessons, and a little nostalgia. From the treatments that defined the '90s to the game-changing devices and skincare approaches we rely on today, Matt walks us through what’s changed, what’s stayed the same, and what he’s most excited for in the future of aesthetics.
In today's discussion:
- Popular aesthetic treatments in the 1990s
- How technology and devices have evolved over the decades
- The growing role of skincare in today’s clinics
- Industry favorites and trends we loved “back in the day”
- Innovations and advancements we’re excited about moving forward
Links & Resources:MINT Online E-courses
AesthetiCare Medspa
Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses
Today’s episode is a special follow-up to our March Madness Before & After Bracket—where followers voted for the most impressive transformation from a pool of incredible results provided by our contest sponsor, AesthetiCare Medspa. The winning result? A total game-changer.
Kathy sits down with the provider behind the top treatment, Sammy Williams, to uncover exactly how she achieved such a standout outcome. From the client’s initial skin concerns to age-related changes and the VISIA consultation that helped shape the plan, we’re diving deep into every step of the process.
Whether you're a provider looking to up your treatment game or a client curious about what it takes to get real results—this episode is packed with gems.
In today's discussion:
- Client concerns and skin condition
- Age-related skin changes in women
- VISIA consultation insights
- Prepping the skin with medical-grade skincare
- Skin prep and brightening recommendations
- Treatment reveal and timeline
- Treatment settings and technique discussion
- Energy delivery and overlap considerations
- Post-care protocols
- Long-term plan and next steps for the client
Links & Resources:MINT Online E-courses
The Perfect Consultation
Alastin Aluminate A-Luminate Brightening Serum
Avène Thermal Spring Water
Intense Hydration Face Mask
CLn® Facial Cleanser
Revision CMT Post-Procedure Cream
AesthetiCare Medspa
Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!
In today's discussion:
- Recruit help
- Round up or add a donation at checkout
- Invite the charity to attend events
- Dedicate tips from bar/performance
- Match donations on patient accounts
- Give access to physical item donations
- Choose an organization that fuels your passion
- Reach out to those you’ve donated to
- Generate donation items from partner businesses
- Build exciting, comprehensive packages
- Pick the right time to participate
- Say yes to others, so they say yes to you
- Don’t be afraid to ask
- Focus on the impact
Links & Resources:
MINT Online E-courses
Ads from the episode:
Renee John Uniforms
Vrtly Screen Management
Online E-courses
In the first of a three part series, “Aesthetics Over the Years,” we’re exploring how the industry has evolved—from emerging preventative health trends to the game-changing technologies redefining treatments. Kathy will discuss navigating economic downturns, lessons learned from experience, and what the future holds for aesthetics. Let’s dive in!
In today's discussion:
- Lessons from experience
- Emergence of preventative health
- Navigating economic downturns
- Outdated vs. game-changing technology
- Future trends in aesthetics
- Industry-shifting devices and services
- Key lessons learned
Links & Resources:
MINT Online E-courses
Episode #57 - The New Menopause with Dr. Mary Claire Haver
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Online E-courses
Today, we’re diving into external marketing with AesthetiCare’s External Marketing expert, Laurie Morrissey. Building brand recognition and growing your medspa through community connections develops a channel for new leads to find your business. We cover collaborating with like-minded businesses, hosting impactful events, leveraging social media, and using AI to streamline marketing. Plus, Laurie shares why starting small—just one event a month—can create big momentum for your business.
In today's discussion:
- Building brand recognition within your local community
- Connecting with other businesses for collaboration
- Finding like-minded businesses that align with your goals
- Hosting small, impactful events
- Organizing give-back events to engage your community
- Defining the goal of each event for maximum success
- Customizing events to fit your brand and audience
- Starting small: One event a month to build momentum
- Social media strategies that are working today
- Using AI to streamline marketing and operations
Links & Resources:
LM Connect
MINT Online E-courses
Events E-course
Virtual Training
Marketing E-course
Ads from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
Understanding your numbers is the key to running a successful and profitable medspa. In this episode, Matt and Kathy break down the essential reports every owner and provider should track—from gross revenue and ROI by service type to service-to-product ratios and provider performance.
They share how to support and train your team, when it’s time to make tough staffing decisions, and the importance of monthly meetings to review key metrics. Plus, we’ll dive into the reports AesthetiCare runs, how to pull the right data, and how to set realistic goals for new clinics. Whether you're a seasoned owner or just starting out, these insights will help you make data-driven decisions that drive growth.
In today's discussion:
- Essential Numbers for Owners:
- Net revenue
- Revenue generated per hour worked
- Return on investment (ROI) by service type
- Key Metrics for Providers:
- Service-to-product ratio
- Revenue generated by services
- Managing & Supporting Providers:
- Encouraging collaboration and training among providers
- Knowing when to let go of underperforming providers
- Using Reports to Drive Success:
- Running and analyzing key reports (including AesthetiCare’s approach)
- How to effectively pull and interpret reports
- Monthly meetings: Reviewing numbers and setting goals
- Setting Goals for New Clinics:
- Establishing benchmarks for financial and operational success
Links from the episode:AesthetiCare MembershipMINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Welcome back to the podcast, and happy Valentine’s Day! Whether you love this holiday or just tolerate it for the chocolate, today’s episode is all about appreciation. I’m sharing 10 things I’m loving this Valentine’s Day—from game-changing skincare treatments to everyday essentials that make life easier (and yes, a special shoutout to Matt for keeping things running smoothly). So grab a coffee, get cozy, and let’s dive into my current favorites!
Links from the Episode:
- Business Virtual Immersion Seminar - March 13
- Sculptra E-course
- Ramp Credit Card Management
- Ripley Rader pants
- Supplements - Book a Virtual Training Call with AC Wellness
- Episode #57 - A Night with Dr. Mary Claire Haver
- ChatGPT
- MOXI Bright (BBL + MOXI)
- Hormone Replacement Therapy (HRT) - Book a Virtual Training Call with AC Wellness
The season finale of the podcast is bringing you the recording from our Night with Dr. Mary Claire Haver. Dr. Haver is a board-certified Obstetrics and Gynecology specialist, a Certified Menopause Practitioner from The Menopause Society, a Certified Culinary Medicine Specialist, and a passionate entrepreneur and best-selling author with a focus on women's health.
In this episode she discusses the importance of addressing menopause openly and with a comprehensive approach. She highlights the lack of specialized training in menopause how women are taking control of the aging process. From personalized health plans, nutrition, and the significance of hormone therapy, Dr. Haver shares the experience of the NEW menopause.
In today's discussion:
- Dr. Haver's experience with women's health
- Lack of menopause training
- Patient experiences with menopause
- Visceral fat & detection
- Patient assessment & HRT
- GLP-1 Medications
- Protein, Muscle & Bone Health
- The truth about menopause
- HRT Risks
- The impacts of a quality diet
- Women's health funding
Links from the episode:The New Menopause by Dr. Mary Claire Haver
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
AesthetiCare Medspa
Rainy Day Books
Onboarding is an essential—and often overlooked—part of running a business. If a team member's training is less than exceptional, they begin their role at a disadvantage. To avoid this, Kathy is sharing the onboarding process we use at AesthetiCare. From front desk to our most seasoned nurses, here's the process of how they excelled to greatness in their respective roles.
In today's discussion:
- Share the core values of your practice
- Getting everyone involved in marketing
- Touch base after 90 days
- Specialized onboarding by role
- The front Desk onboarding process
- Cheat sheets for your front desk
- The front desk manual
- Answering the phone
- Reviewing phone call recordings
- Aesthetician onboarding process
- Utilizing the MINT e-courses
Links from the episode:
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
The Front Desk for Managers
In today's episode, Matt and Kathy Taranto are giving you an inside look at our promotional—and events—calendar for the 2024 season. Our hope is these inspire you to create your own enticing specials for your own clinic. The two also stress the importance of making the holidays fun for your team.
In today's discussion:
- Halloween Trick or Treat Me Special
- Leveraging your vendors & suppliers
- Prioritizing value add promotions
- Black Friday and Cyber Monday
- 12 Days of Christmas deal
- Fun staff events
- Holiday awards party
- Adopting families at the holidays
- Continuing your small events through the season
- The Business Virtual Immersion Course
- December Virtual BBL + HERO = HEROic Immersion
- Quarterly team bonding events
Links from the episode:Business Virtual Immersion Seminar
December Virtual Immersion Seminar (BBL+HERO+HEROic)
Vrtly Screen Management
Tuesday Training
Clinics To Watch Nomination Form
Online E-courses
Matt Taranto is back to discuss one of AesthetiCare's newest initiatives: memberships. In this episode, Matt shares how his views on memberships have evolved over the years, leading to the creation of a tailored program for his practice. Kathy breaks down key components of building a successful membership, including discounts, target markets, and pricing. Whether you're a new clinic or looking to launch a membership program, this episode is packed with valuable insights just for you!
In today's discussion:
- Faults in confusing memberships
- Memberships that make business sense
- Mentality of exclusivity and membership
- Benefits of memberships
- The AesthetiCare membership
- Target markets for memberships
- Building a loyal client base
- Software to manage memberships
- Membership pricing
Links from the episode:AesthetiCare MembershipMINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Dr. Molly Burns Austin is back for an episode with her own father and our guest host, Dr. Jay Burns. Dr. Austin will answer questions submitted by our listeners from her last appearance on the Making A (Multi) Million Dollar Medspa Podcast. The two talk aesthetics, dermatology, their relationship, and balancing a career in medicine with family. Don't miss this one!
In today's discussion:
- Things that have changed in the clinic
- Combination therapies
- Pre and post treatment protocols
- PIH treatment and prevention protocol
- The 7/47 Study
- Keeping patients in your practice
- Utilizing low dose Accutane
- The father/daughter relationship in medicine
- Managing work and family
- What's next for Dr. Austin
Resources from this episode:
Renato Saltz Book (7-47 Study)
Dr. Austin's First Podcast Episode
PIH treatment and prevention protocol
Microneedling RF with Genius E-course
Sofwave Training
Essentialism Book
Links from the episode:
Vrtly Screen Management
Online E-courses
MINT Certificates
Dr. Burns returns with another insightful series. In today’s episode, he’s joined by esteemed guest Vojin Kos, entrepreneur and CEO of Vrtly. A long-time friend of Dr. Burns, Vojin brings a unique perspective as a supporting role in the aesthetics industry. In this episode, he shares his journey of creating innovative solutions to help aesthetic practices streamline their daily operations and scale their businesses. Tune in for a fascinating conversation on the intersection of technology, entrepreneurship, and the ever-evolving world of aesthetics.
In today's discussion:
- Tech for the aesthetics industry
- Focusing on the big problems
- Taking the risk to start your own business
- Cruciality of retention rates
- Membership models
- The value of an add on vs a discount
- The must-haves of a business plan
- Growing up on northern Vancouver Island
- Vrtly Screen Management
- Success of digital marketing
- Streamlining & ease for clients
- Advertisements that actually work
This episode is Ad free thanks to Vrtly! Sign up at the link below.
Links from the episode:
Vrtly Screen Management
Episode #31 - Meet Dr. Molly Austin
Cosmetic Physician Partners
We are so excited to bring you inside our End of Summer Party! On Sept. 26th, the AesthetiCare team hosted its annual party for our clients, prospective clients and our greater Kansas City community. This party is highly anticipated as our largest sale of the year coupled with a celebration of our loyal clients and vendors.
During the week of last year’s party, the team generated over $3.2M with clients putting money on their accounts and purchasing discounted retail products. If you’re interested in doing something similar for your own practice, Kathy is sharing everything from our layout to the theme to the ways we engage clients while they are in our clinic. To see the event for yourself, watch the live podcast recording on YouTube.
In today's discussion:
- What our annual event is
- Educational sessions
- Engaging clients when they’re there
- Promotions and Giveaways
- Working with local businesses
- Charity involvement at your event
- Training and live demos
- Tour of our space at the event
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare 411
Charity Podcast
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Today’s episode talks you through basics of one of our favorite technologies: Microneedling with Radiofrequency. From the technology function to the ideal devices for combination therapy, she’ll give you the insight we’ve gathered over time with our own clinic, AesthetiCare Medspa. If you’re considering adding this technology to your practice or simply curious about the capabilities, this is the episode for you.
In today's discussion:
- How MNRF works
- How AesthetiCare uses MNRF
- Conditions to treat
- Combination therapy
- Pricing for stacking treatments
- Post care
- What are the contraindications
Microneedling RF Course
New content going live on Thursday, September, 26
Our LIVE Podcast
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
Virtual Training
Hands-On Training
The Perfect Consultation
NOMINATE A CLINIC
Golf’s—and the Chiefs'—biggest fan, Matt Taranto joins to chat about his game on the course… Kind of. Dive into the world of golf and how you can leverage its events to market your aesthetics business! Matt shares the way AesthetiCare has excelled at sponsoring club golf tournaments, especially female member guest events, to elevate your brand's visibility with an exceptional return. They discuss the power of offering strategic giveaways to gather contacts and turn first-time visitors into loyal clients. Plus, learn the secrets behind choosing the RIGHT giveaway and why post-sponsorship follow-up is key to measuring success. Ready to tee up your marketing game? This episode has you covered!
In today's discussion:
- Utilizing golf tournaments to market your aesthetics business
- Offering the Trans4mation Facial (FREE consultation included)
- Gathering contact information through strategic giveaways
- Value of the first visit and a comprehensive consultation
- Assessing the cost and return on tournament sponsorships
- Choosing the right giveaway to generate interest
- The importance of post-sponsorship follow-up
- Measuring the success of sponsorship efforts
Our LIVE Podcast
Thursday, September 26 @ 4:30PM Central on Instagram Live
Join us to go behind the scenes of AesthetiCare’s biggest event of the year: The End of Summer Party! See the real time event that generated $3.2M in just one week!
Links from the episode:MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
The Perfect Consultation
NOMINATE A CLINIC
Brittany Wilson, owner of Rae Aesthetic, shares her journey from nursing to aesthetics and starting her own med spa. Kathy and Brittany discuss the importance of education, networking, and simplified sales strategies in the med spa industry. Brittany shares her amazing tips for creating a successful social media presence. You won’t want to miss this one.
In today's discussion:
- Journey to aesthetics
- Using education as sales strategy
- Social media
- Membership Programs
- Patreon for training
- Business & Staff Management
- Creating content that works
- Maintaining a work-life balance
- Collaborations
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Brittany Wilson Instagram
Rae Aesthetic Instagram
Brittany Patreon
Vrtly Screen Management
Online E-courses
Tuesday Training
NOMINATE A CLINIC
In this episode, Kathy shares her journey as a mother and entrepreneur in the dynamic field of aesthetics. Discussing the challenges and successes she has experienced while balancing her personal and professional life, she emphasizes the importance of personal growth, clarity, and redefining success beyond traditional metrics. Kathy chats about the impact of building a motivated team and recognizing the fluidity of balance, offering practical strategies to help listeners lead with purpose and grow authentically in their careers and lives. Tune in for valuable tools and inspiration to navigate your own journey in aesthetics.
In today's discussion:
- Giving yourself grace
- Finding balance in the moment
- Determining your purpose
- Taking the first step
- Impacts of failures and wins
- Building a team personally and professionally
- Prioritize what matters most and leave the rest
- Caring for yourself to show up better
- Small changes for big impacts in your life
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
MINT Online E-courses
Vrtly Screen Management
Tuesday Trainings
NOMINATE A CLINIC
Dive into this episode with AesthetiCare Nurse Practitioner, Blake Bryant as he gives you the scoop on the Social Psychology lesson within MINT’s Online E-courses. Kat and Blake discuss the importance of consultations, impacts of social psychology, and how providers can leverage these concepts in aesthetics. Bake also shares the background of AesthetiCare’s new Revive and Thrive Hair Restoration Program. The conversation further delves how the team onboarded the program and what’s coming in the future.
In today's discussion:
- The Consultation & Social Psychology
- Client relationships
- Handling clients & recognizing red flags
- AesthetiCare's Hair restoration program
- Implementing a hair growth program in your clinic
- Ways to approach and discuss hair restoration
Clinics To Watch:
MINT's Clinics To Watch program aims to highlight the pioneers of greatness within the aesthetics industry. Whether it's an entire clinic, single provider, treatment device, or brand rep, we want to put the spotlight on those doing awesome things.
If you have someone in mind, nominate them here.
Links from the episode:
Social Psychology lesson
Charting & Documentation E-course (COMING SOON)
Hair Restoration at AesthetiCare
Clinics To Watch
MINT Online E-courses
Tuesday Trainings
NOMINATE A CLINIC
Great ready for Season 6 of the Making A (Multi) Million Dollar Medspa Podcast!
Don't forget, we will be releasing content every Monday instead of Wednesday. So mark your calendars because it all kicks off on Monday, August 26. See you soon!
Get the answers to all your injectables questions! Our nurse and injectable expert, Noreen, shares her takes on the questions you submitted. Have more questions? Feel free to contact us at info@mintaesthetics.com.
Questions:
- Filler or neurotoxin?
- What determines which type/size of needle you use?
- What do you think of SkinVive?
- If you were a new provider, what zones would recommend learning first?
- How do you tell someone they don’t need more filler?
- How can I improve my treatments and technique?
- How do you decide which brand/type of neurotoxin to use on a client?
- When should I do filler: before or after lasers?
- What are your thoughts on the studies coming out showing that filler is lasting much longer than previously thought?
- Does skincare really affect the results of injectables?
- How do you stay up to date on new products?
- What tips do you have for an aesthetician looking to support the injectors in my clinic?
- When do you talk about cost of the treatment with the client?
- Do you prefer treating older or younger clients?
- What is your protocol when complications arise?
Nominate Clinics To Watch/Providers To Watch
Register for Virtual Immersion
We are back with a clinical episode on one of the industry’s most popular treatments: HALO Fractional Laser. As one of Sciton’s staple devices, this treatment has revolutionized how providers treat texture, sun damage, and other conditions of the skin. In this episode, Kathy shares her wisdom on HALO from onboarding the treatment into your clinic to combining technologies for the best possible results. Don’t miss the exceptional information shared in this one!
In today's discussion:
- Revenue performance
- HALO Bright and why it’s the best
- Understanding treatment levels
- What you do in the room determines downtime, determines results
- Use 1 price when launching HALO
- Process of HALO
- Numbing protocol
- Utilizing the Zimmer
- Benefits of combining BBL + HALO
- Proper measurements
- Adjust settings in different zones
- Post care
- Stacking technologies for best results
Clinics To Watch:
CONGRATULATIONS, ASHLEY SLATER!
- Read their Clinics To Watch article
- Visit The Lifestyle Center's Website
- Follow Ashley on Instagram
- Follow The Lifestyle Center on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
HALO Training
BBL Training
Moxi Training
Sculptra Training
Velez Masks
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion
Don't forget to enter for your chance to win:
- 1 year of Online E-courses
- 1 day of In-Person Training
- 6 hours of Virtual Training calls
- 3 Virtual Immersion Seminar events
The best part? It's all of those awesome prizes FOR YOUR WHOLE TEAM! Don't miss this. Enter to win here.
Giveaway closes at 11:59PM Central Time on Sunday, May 12, 2024.
In this quick episode, Kathy shares some of the ways AesthetiCare continues to thrive as laser season dwindles away. From events to training, she shares examples (and numbers) so you can see the impacts in practice.
Events:
Sweat 4k Giveaway
$4k package giveaway with local gym and DJ
Prize package consisted of Miradry treatment, 6 month gym membership, and a 2 hour DJ set
The DJ received the Miradry treatment and posted about the process, the gym posted about the event they were hosting.
863 people entered the giveaway—over 200 were totally new to AesthetiCare!
Resources: Events: Big, Small, & Virtual E-course, Episode #20 - Leveraging Low-Cost Strategies to Build B2B Relationships
Promotions:
Filler special in July and August of 2023
During the special all Galderma filler was BOGO (existing clients got 50% a syringe, new clients got a free syringe)
Galderma agreed to donate all free syringes for new clients
$161K were generated between two locations with the special
Resources: Marketing E-course, Dermal Fillers E-course, Episode #34 - The Business of Injectables with Matt Taranto & Noreen Bollinger
Leverage Your Team:
Consultation deal for existing clients
30-minute follow up consultation with Visia for photo imaging
Compare original photos, progress photos, and current photos to let the client see their progress
Deal: Any single treatment booked at the consult for July or August was 20% off (AC’s largest discount)
Received 110 treatment bookings from the consults (Ward Parkway: 65 bookings, Liberty: 45 bookings)
Resources: The Perfect Consultation E-course, Events: Big, Small & Virtual E-course
Training:
Take advantage of slow times to pull your team into training.
Ask what they want to learn or need support with.
Work on new devices/technology in preparation for the next laser season
Resources: Online E-courses, In-Person Training, Virtual Training, Group Training
NOMINATE A CLINIC
Thanks for being the best community! We wanted you to know first! We'll see you on Instagram very soon...
As providers, we receive a wealth of information from our clients: what works, what doesn't, their concerns, and insecurities. Yet, amidst this flood of information, one crucial element often overlooked is listening. When clients share with us, they reveal their expectations, concerns, insecurities, and trust. So, when a client speaks, ask yourself: Are you listening?
Join host, Kathy Taranto and her amazing guest, Erin Blackwell in this insightful episode centered on hearing clients and building community.
In today's discussion:
- Following the rules (or not)
- Getting people to talk about you and your clinic
- Finding your own value and confidence
- Finding the best tools in your toolbox
- Transitioning to a laser focus as an aesthetician
- Competition in the clinic
- Giving up some treatments to focus on what you want to do
- Treating different clients than your coworkers
- Advice for a young provider
- The importance of listening
- Managing complications
- Knowing expectations and being honest
- Tightening the skin
- Preventing and managing dermatitis
- Reducing anxiety in the client experience
- Stacking treatments vs series of treatments
- Being a mother in aesthetics
- Setting boundaries to preserve your longevity in aesthetics
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
EnlightenU
Erin Blackwell Instagram
BBL E-course
HALO E-course
Laser Hair Removal E-course
Velez Masks
Revision CMT
Sciton
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Tuesday Trainings
MINT Online E-courses
In this episode, Kathy invites Dr. Amy Carter from AC Wellness. Drawing from her expertise in weight loss, bioidentical hormone therapy, IV therapy, and OB/GYN services, Dr. Carter delves into the symbiotic relationship between her private practice and the wellness and aesthetics industry. She highlights how offering comprehensive medical support for both men and women propels her and her team to assist patients in achieving their optimal lives. Tune in to this enlightening episode focusing on wellness—you won't want to miss it!
In today's discussion:
- Love of patient continuity
- Marriage of OB/GYN, wellness, and aesthetics
- Supporting your private practice clients through wellness
- Trust with OB/GYN
- Treatments safe for mothers postpartum
- Pelvic floor treatment packages
- Understanding results through experience
- Safe and effective weight loss plans
- Importance of thorough medical support and running labs
- Managing side effects of weight loss medications
- Bioidentical hormone replacement therapy
- Important aspects of adding services to your practice
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
AC Wellness
BBL E-course
Moxi E-course
HALO E-course
diVa E-course
Emsella E-course
Aesthetic Training
Cosmetic Physician Partners (CPP)
NOMINATE A CLINIC
Ad links:
Clinics To Watch
Virtual Immersion Seminar
Hands-On/In-Person Training
Tuesday Trainings
MINT Online E-courses
Matt Taranto is back on this episode with Kathy to talk about the impact of being involved in philanthropy around the community. When Matt started AesthetiCare Medspa, Matt knew he wanted to be involved in the community. After 20 years, the impact of charitable participation cannot be overvalued. Matt shares his best tips for contributing while bringing the most value to your clinic. The pair also share their journey and love for being Bigs for Big Brothers Big Sisters of Greater Kansas City. Tune in to see how you can bring your clinic into the community through charitable engagement.
In today's discussion:
- Being visible in your community
- Participating in silent auctions
- Connecting with causes you feel passionate about
- Managing requests for philanthropic participation
- Finding support in virtual training
- Client parties vs Girls Night Out
- Creating an entertaining presentation
- Focusing on conditions treated
- Creating an army of marketers
- Incorporating your team into after-hour events
- The value of participating in community events
Providers To Watch:
CONGRATULATIONS, CHARLOTTE SIMS!
- Read her Providers To Watch article
- Visit their website
- Follow on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Events: Big, Small, & Virtual
AesthetiCare
AesthetiCare: Donations Page
Virtual Training
Big Brothers Big Sisters of Greater Kansas City
The Rose Brooks Foundation
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Virtual Immersion Seminar
We’re giving you an inside peek at what MINT is all about. Today’s episode comes straight from our Online E-courses in the Expert Exchange course where we connect with leaders in aesthetics and pick their brains. This episode shares the story of our very own Matt Taranto. Interviewed by the renowned Dr. Jay Burns, you’ll get to experts for the price of one!
The pair delve deep into the world of aesthetics and entrepreneurship focusing on the key lessons Matt has learned along the journey of building AesthetiCare Medspa and MINT Aesthetics. He shares marketing tactics that changed his business, the most important aspects of operating an aesthetics practice, and how these ideas have brought him success and fulfillment.
Hear a wealth of wisdom and practical advice from Matt Taranto and Dr. Burns as they share entrepreneurial journeys and the lessons learned along the way. Whether you're a seasoned professional or just starting out in the field, this episode offers invaluable insights into building and growing a successful aesthetics business.
In today's discussion:
- Learn all you can learn from experts
- Doctors as businessmen/women
- Starting AesthetiCare
- Developing a work ethic
- Trial and error and other nontraditional marketing
- The importance of getting in front of clients
- Creating an irresistible offer
- Online e-courses at MINT
- Hiring not for your strengths but your weaknesses
- The value and impact of a clinic manager
Clinics To Watch:
CONGRATULATIONS, CHARLOTTE SIMS OF BLUE SPIRAL MEDSPA!
- Read her Providers To Watch article
- Visit their website
- Follow on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Expert Exchange
Sliding Doors Movie
AesthetiCare 411 Course
Marketing Course
Online E-courses
Resurrect Skin MD
The Customer Comes Second
AesthetiCare Medspa
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Tuesday Training
Kathy welcomes AesthetiCare team member and aesthetician, Sammy Williams to the podcast. They talk about the challenges and triumphs of navigating aesthetics post-undergrad such as finding your footing as a young provider in the field, focusing on overcoming doubts and instilling confidence while treating older clients. Sammy shares her experiences in creating meaningful connections with clients and how she has forged a path for herself at AesthetiCare to becoming an outstanding provider in the field.
In today's discussion:
- Finding aesthetics post-undergrad
- Using combination treatments for amazing results
- Settings for treating melasma
- Getting before & afters and asking for permission to use
- Treating older clients as a young provider with confidence
- Meaningful connections with clients
- Changing settings when you don’t get ideal results
- The “mommy makeover”
- Preventing swelling in high histamine clients
Links from the episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Moxi Fractional Laser
Microneedling RF
AesthetiCare Medspa
NOMINATE A CLINIC TO WATCH
Ad Links:
MINT Online E-courses
Join Kathy as she dives into the journey of spouses and colleagues Dr. Heather Furnas & Dr. Paco Canales, exploring the evolution of their thriving clinic. From transitions in treatments and location to harnessing the power of technology and AI, this conversation is brimming with insights. Follow along as the former reconstructive surgeons delve into the lessons they learned in the process of building their leading clinic, Allegro Medspa. Discover how they've adapted and grown over the years, from the impacts of their website to maintaining excellence in a dynamic industry.
In today's discussion:
- Experience in reconstructive surgery
- Moving to the west coast and transitioning to aesthetics
- The love story of Heather & Paco
- Shifting from reconstructive surgery to aesthetics
- Creating the client experience through customer service
- Writing an outstanding job description to attract the best candidates
- Improved efficacy & safety of new treatments
- The benefits and practical uses of weight-loss shots
- Importance of marketing and websites
- Getting review without getting uncomfortable
- The Skintuition Podcast
- Understanding the business of your business
- Drawbacks of transactional mindsets in a medspa
- AI and it’s growing impacts
- Maintaining a spousal partnership while working together
Links in this episode:
BBL Photo Rejuvenation
HALO Fractional Laser
Skintuition Podcast
The Business of Plastic Surgery (Publisher or Amazon)
Allegro Medspa
Plastic Surgery Associates
NOMINATE FOR CLINICS TO WATCH
Ad Links:
Clinics to Watch
MINT Online E-courses
Tuesday Training
Virtual Immersion
Management & Marketing Training
Today, we delve into the nuances of treating Fitzpatrick Types IV-VI, navigating the complexities of treating melanin-rich skin. From a basic understanding of Selective Photothermolysis to treatments that are generally safe for higher Fitz types, Kathy covers what you need to know to get those effective treatments while ensuring your client is safe and comfortable. Additionally, we guide you through essential considerations when purchasing devices, emphasizing the importance of seeking feedback from other clinics.
In today's discussion:
- Treating Fitzpatrick Type IV-VI
- Selective Photothermolysis
- Preventing PIH
- Choosing technologies for melanin rich skin
- Determining Fitz accurately
- Cooling to the skin for safer treatments
- Go to treatments for Fitz IV-VI
- Full field vs fractional
- Considerations when purchasing devices
- Getting feedback from other clinics
- Cool the skin post treatment
Clinics To Watch:
CONGRATULATIONS, PURE 111!
- Read their Clinics To Watch article
- Visit their website
- Follow on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from the episode:
Velez Masks
AesthetiCare
Moxi Training
HALO Training
Microneedling RF
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
We're thrilled to have a special guest, Dr. Beth Hagberg, sharing her remarkable journey in aesthetics. Dr. Hagberg, from Skin Rejuvenation Clinic, brings a wealth of experience from her transition from family medicine to running a highly successful clinic. She discusses the evolution of popular treatments, navigating industry changes, and her invaluable insights gained over years in the field—she even shares what got her this far! Join us for insights from a leading figure in the world of aesthetics!
In today's discussion:
- Beginning in family medicine
- Starting a clinic
- Treatments that gained popularity
- How the industry has changed
- Onboarding new providers to injectables
- Making recommendations on treatments
- Moving buildings and maintaining business
- Setting up a great clinic layout
- Mishaps in moving
- A personality for aesthetics
- Sliding door moments
- Books for building a business
- Keys for a great team
- Building a great culture & the benefits
- Hormone therapy in the clinic
- Life outside work
Links from the episode:
How To Win Friends and Influence People
BBL Training
Neurotoxins Training
Dermal Filler Training
Advanced Injectables Training
NOMINATE A CLINIC
Ad links:
Clinics To Watch
MINT Online E-courses
Management & Marketing Training
Injectables are booming in aesthetics, presenting major opportunity for professionals in the industry. In this insightful recorded conversation adapted from the opening session of our Virtual Immersion Seminar in October 2023, AesthetiCare Managing Partner, Matt Taranto, chats with the clinic's leading injector, Noreen Bollinger. We wanted to bring you this information to offer an in-depth exploration of strategies to capitalizing on the growing demand for injectables.
Together, Matt and Noreen share insights on achieving optimal results for clients and provide practical tips for expanding your portfolio and fostering business growth. Whether you're an owner, manager, or injector, this podcast episode is a must-listen for those aiming to thrive in the dynamic landscape of aesthetic injectables.
In today's discussion:
• Background in pediatrics
• The demand of neurotoxins vs fillers
• Roadblocks to filler
• Training of injectables & going off label
• Updating your injection technique
• Filling to true correction
• Building your portfolio
• Impact of photography in injectables
• Injectable pricing
• Handling complications
• Combining injectables & lasers
• Manage your own aesthetic
• Developing relationships with reps
Links from the episode:
• Advanced Injectables Group Training
• Book Injectables Training
• Neurotoxin E-course
• Dermal Filler E-course
NOMINATE SOMEONE FOR CLINICS TO WATCH
Ad links:
Management & Marketing Group Training
Clinics to Watch
Virtual Immersion Seminar
MINT Online E-courses
In today's episode, Kathy engages with Dan Schacter, the CEO of Cosmetic Physician Partners (CPP). Dan, with his extensive background in accounting and finance, coupled with a wealth of entrepreneurial experience, shares invaluable insights garnered over the years.
The episode explores the influential figures who shaped Dan's journey and delves into the establishment and purpose of CPP. From advantages of scale to partnership incentives, Dan provides a unique perspective on its role versus private equity. The conversation deepens as they discuss essential questions to ask when considering a clinic sale or private equity involvement. No matter where you're at with your own clinic, this is an exceptional episode to learn more about the industry.
In today's discussion:
• Influential people and mentors
• The path to success
• CPP: what it is, what it's not, and how it supports clinics
• Questions to ask when considering private equity
• True partnership
• Looking out for the interests of your team
• Must have tools for clinics
• Protecting against hacking
Links from this episode:
• Cosmetic Physician Partners
• Rippling
• Sembly
• 1Password
• Nominate Someone for Clinics To Watch
Ad links:
• MINT's Online E-courses
• Virtual Immersion Seminar
WE’RE BACK AND BETTER THAN EVER! Season 5 of the Making A (Multi) Million Dollar Medspa Podcast launches with a solo chat with your host, Kathy Taranto. In this vulnerable episode, Kathy shares her story and how it has influenced her purpose and the path to where she is today. Through taking inventory of your own goals and purpose, Kathy believes you can more effectively look into 2024 with focus and give the people in your life a more joyful, peaceful version of yourself.
Kathy talks about her aesthetics training company, MINT Aesthetics. From its inception to today, she will share where her path converged with husband, Matt Taranto giving birth to the companies you know today: AesthetiCare Medspa and MINT Aesthetics. It’s the perfect kick off for a new season. Welcome back, listeners! We’ve missed you!
In today's discussion:
- Setting your purpose
- Building an ideal culture
- "Aha" moments
- Reframing the negative and shifting your perspective
- Goals for 2024
- History of MINT
- Your MINT team
- Group Training with MINT
Clinics To Watch:
CONGRATULATIONS, COACHLIGHT WEST DES MOINES!
- Read their Clinics To Watch article
- Visit their website
- Follow on Instagram
If you know a clinic or provider doing amazing things, nominate them here.
Links from this Episode:
- Atomic Habits by James Clear
- The Customer Comes Second by Hal Rosenbluth and Diane McFerrin Peters
- Date with Destiny event by Tony Robbins
- MINT Aesthetics Group Trainings
Ad Links:
Learn More about Tuesday Trainings for MINT Subscribers
Stay Connected:
Making A (Multi) Million Dollar Medspa Podcast Website
MINT Aesthetics Website
MINT Aesthetics Instagram
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
On this insightful episode, it's a family affair! We welcome Dr. Molly Austin, an accomplished dermatologist and the daughter of Dr. Jay Burns. Dr. Austin shares her journey into the medical field from her early days in dermatology to her experience in building her own clinic and incorporating aesthetics technology. The two discuss critical pieces of beginning a new practice, navigating new technology opportunities, and what she would change if she did it all again. All the while, listeners get a peek into the dynamic between a father and daughter both pursuing excellence in medicine and aesthetics. Don't miss out on Dr. Austin's incredible episode!
SUBMIT QUESTION FOR GUESTS Discussion topics in this episode:
- Key opinion leaders in aesthetics
- Navigating a private equity sale
- Starting your own practice
- Influential people in life & work
- A career in dermatology
- Walking the line between dermatology & aesthetics
- Demand for & purchasing new technology
- 7/47 study and retaining customers
- Getting feedback from clients
- Hardest things about running a clinic
- Relationship between father/daughter in medicine
Resources from this Episode
- MINT Online E-courses
- Advanced Aesthetics
- Laser Hair Removal
- BBL Photo Rejuvenation
- Marketing
- MOXI Fractional Laser
- HALO Fractional Laser
Ad Links
- Management & Marketing Training Event
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
Stay Connected
Dr. Molly Austin
- Website
Dr. Jay Burns
- Website
MINT Aesthetics
- Website
Join us for another episode of A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
In this episode, Dr. Burns is joined by esteemed guest, Dr. Jason Pozner an accomplished practitioner in plastic surgery and medical aesthetics. The two discuss Dr. Pozner's path to plastics including his experience in a range of surgical areas including general and microsurgery. They converse on the significance of stackable treatments, staying updated with technology, and share their experiences in addressing melasma with innovative methods. Dr. Pozner's blend of medical wisdom, passion for new technology, and lively hobbies make for a great episode.
Stay tuned until the end of the episode for a chatty surprise guest!
SUBMIT QUESTIONS FOR GUESTSDiscussion topics in this episode:
- Family and upbringing
- Working in general surgery, plastic surgery, and microsurgery
- Greatest impacts in life and career
- Exercise, hormones, & brain function
- Clinic staffing
- The importance of looking into all technology
- Melasma: it's difficulties and how to treat
- Quick recoveries with better results
- Favorite movies
- Resetting in hobbies and interests
Resources from this episode:
- MINT Online E-courses
- Advanced Laser Resurfacing
- MicroLaserPeel
- BBL Photo Rejuvenation
- MOXI Fractional Laser
- HALO Fractional Laser
Ad Links:
- Management & Marketing Training Event
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
STAY CONNECTED
Dr. Jason Pozner
- Website
Dr. Jay Burns
- Website
Welcome back to A Dr. Jay Burns Series on the Making A Multi Million Dollar Medspa Podcast!
On this episode, Dr. Burns hosts an expert in dermatology and aesthetics, Dr. Vic Ross. Raised by a physician and engineer, Dr. Ross shares the journey that led to his career choice. The two delve into influential characters, the integration of laser technology in dermatology, and the use of combination treatments. The discussion also touches on differences in private practice versus larger corporations such as day-to-day activities and responsibilities. From pet peeves to family makeup, this conversation shared a great insight into Dr. Ross's life and, ultimately, his success.
SUBMIT QUESTIONS FOR GUEST Discussion topics in this episode:
- Parent’s careers and impact
- Influence of physics
- Working in a large vs private practice
- Efficacy of combination treatments
- Icing and clobetasol to prevent PIH
- The importance of measuring impedance
- Beginning a medical career in the navy
- Advancing technology
- Handling difficult patients
- Efficiency in the clinic
- Hobbies, family, and beautiful San Diego
Resources from this episode:
- MINT Online E-courses
- BBL Photo Rejuvenation
- INTRAcel: RF Microneedling
Ad Links:
- Management & Marketing Training Event
- Virtual Event Hosting
- Submit A Question for Podcast Guests
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
STAY CONNECTED
With Dr. Vic Ross
• Website
With Dr. Jay Burns
•Instagram
•Website
Welcome to A Dr. Burns Series of the Making A Multi Million Dollar Medspa Podcast! We are confident that you will love this series and the collision of personal and professional. These guests are paving the way for aesthetics professionals to grow in their careers. By sharing their insights, we hope you feel empowered to take the next steps in your practice, adapt your settings, and improve treatment results.
In this episode, Dr. Jay Burns joins the podcast to kick off his A Dr. Burns Series. Dr. Burns and Kathy Taranto discuss the latest aesthetic treatments, their favorite technologies, and the importance of client comfort. The conversation highlights combo treatments, positive culture in the workplace, and shares insights on building a successful practice. Dr. Burns also shares the revolutionizing effects of a recent read: Building A StoryBrand by Donald Miller. Join us for a deep dive into the world of aesthetics and practice success with one of the industry’s most skilled and experienced professionals.
SUBMIT QUESTION FOR GUESTS
Discussion topics in this episode:
- Amazing Moxi results
- Favorite projects
- Stacking treatments/combination therapy
- Keeping clients comfortable with Genius
- Cultural/management tips & ideas
- The importance of creating amazing work culture
- Implementing change in an office
- StoryBrand & its key points
- Key to finding a successful manager
- Cutting out what isn’t important
- Treatments we love
Resources from this Episode:
- MINT Online E-courses
- Building A StoryBrand by Donald Miller
- Cosmetic Physician Partners
- CoolSculpting
- Advanced Laser Resurfacing
- BBL Photo Rejuvenation
- INTRAcel: RF Microneedling
- MOXI Fractional Laser
Ad Links:
- PURCHASE E-COURSE SUBSCRIPTION
- SCHEDULE A DEMO
- Management & Marketing Training Event
Stay Connected with Dr. BurnsResurrect Skin MD
- Website
Join us for an amazing season hosted by renowned plastic surgeon, laser specialist, and training extraordinaire Dr. A. Jay Burns of Resurrect Skin MD in Dallas, TX.
This season is going to be teeming with industry leaders, so be sure to tune in for this incredible mini season. We know you'll love it!
In this season finale, Kathy and Nurse Practitioner, Meredith Keller delve into the often-taboo subject of female sexual health, shedding light on how diVa Vaginal Rejuvenation can bring about life-changing results. Join in as they discuss the roadblocks faced in identifying suitable candidates for diVa and exploring potential risks associated with the treatment. Meredith will share tips for incorporating diVa education into consultations and appointments, ensuring patients have a comprehensive understanding of the procedure.
As demand for diVa continues to grow, we explore the reasons behind this trend, offering insights into the transformative potential of this innovative solution for female sexual health.
Hot topics in this episode:
- The taboo topic of female sexual health
- How diVa can provide life-changing results
- Roadblocks of identifying candidates for diVa
- Risks of the treatment
- Incorporating diVa education into consultations and appointments
- Growth in demand of diVa
MINT Training Resources based on today’s discussion:
- Perfect the treatment that is impacting the lives of women around the world. Check out our diVa Vaginal Rejuvenation E-course.
- Incorporate diVa education into consultations with excellence using The Perfect Consultation E-course.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Purchase MINT E-courses
Join us for an enriching episode where we explore the remarkable synergy between retail expertise and aesthetics management. In this conversation, Kathy hosts AesthetiCare Practice Manager, Rick Dunn to uncover the strategies and tactics that go into being a successful aesthetics manager. Rick shares a key to his success—a 30-year background in retail—and how it has contributed to his growth as a manager in medical aesthetics.
From adeptly managing staff vacations to the importance of crafting comprehensive corrective treatment plans, this episode provides a captivating inside look at the strategies employed in our clinic. Don’t miss this compelling episode as we uncover the skills that have propelled Rick’s pursuit of excellence.
Hot topics in this episode:
- Utilizing retail/service industry experience in aesthetics clinics
- The benefits of reporting off of the Adkins calendar
- Managing staff vacation and time off
- Pitfalls of selling from your own pocketbook
- The effects of consistency in within your practice
- Providing full treatment plans then tailoring to clients
- Making small improvements in your clinic to keep it fresh
- Planning and building a new space
- Considerations when moving to a new building
MINT Training Resources based on today’s discussion:
- Interested in finding your own amazing Rick Dunn? Check out our Superstar Staffing E-course!
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
- Purchase MINT E-courses
- Hosting Virtual Events
Step into the latest episode where our management team delves deep into August 2022. This exciting month is packed with a treasure trove of insights, ranging from summer promotions and flash sales to revamped pricing structures. Plus, our team shares a range of tactics to help you make the most of your connections with product reps. Matt and Rick discuss the difficulty of letting go of high revenue generators when they don’t align with the company culture. It's an honest conversation about making hard decisions for the good of the collective group.
Don't miss out on this illuminating conversation as we pull back the curtain on our very own clinic, offering an exclusive window into the dynamic world of medical aesthetics management.
Hot topics in this episode:
- Monthly growth report for Leawood and Liberty
- Tighten & Tone bundle details for summer
- Zero-clinic-cost Flash sale for Neurotoxins and Filler
- Working with your product and device reps
- Updating your client on technology you’re vetting
- Providing info to your front desk to improve calls
- Maintaining SEO and your website
- Making treatments special for customers
- Ideas for blogs and boosting SEO
- Get employee buy-in through leading by example
- Setting expectations at hire
- Letting good people go for the betterment of the whole
MINT Training Resources based on today’s discussion:
- Explore the opportunities of body services in our Emsulpt and Coolsculpting E-courses.
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Become an expert in injectables with our Injectables-focused E-courses: Neurotoxins and Dermal Filler.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
- MINT E-courses
- Hosting Virtual Events
Step into a BBL masterclass with Kathy Taranto in this clinical episode. Discover powerful insights to elevate your BBL treatments and take your business to new heights. From deciphering between BBL, FYBBL, and BBL HERO technologies to ensuring precise Fitzpatrick skin type choices, Kathy equips you with essential tools for success. Learn how to seamlessly integrate advanced BBL treatments, enhancing efficiency and efficacy. Don't miss this treatment-packed chat to unlock the full potential of your BBL device!
Hot topics in this episode:
- Choosing the correct Fitzpatrick Skin Type
- Avoiding complication in BBL treatments
- Benefits of BBL HERO
- Achieving safe and thorough results
- Transition from BBL to FYBBL to BBL HERO
- Steps of BBL treatments and adding FYBBL or HERO
- Treating with BBL in the summer
MINT Training Resources based on today’s discussion:
- Learn more about BBL and BBL HERO with MINT’s in-depth E-course.
- Ensure your clients and team are safe when using lasers with a special E-course featuring esteemed laser specialist Patrick Clark. Check out the Laser Physics and Safety course today.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
In this engaging bi-weekly series, join our clinic's management team as we review the successful—and not so successful—initiatives and processes that fueled our clinic's growth in the previous month. We're here to provide you with real numbers, valuable insights, and actionable ideas that you can implement in your own practice.
In this week’s episode, we take a close look at May 2022. From effective retail product management to fruitful partnerships with local businesses for fundraisers, you'll get an exclusive first-hand look at the inner workings of our clinic. Don't miss this opportunity to gain valuable knowledge and inspiration for your own practice!
Hot topics in this episode:
- Moving away from discounting promotions
- Eye bundle as flash sale and creating bundles at lower price points
- Balancing talking points in short appointments and leveraging front desk staff
- Managing and reviewing retail product offerings
- Offering excellence at a higher price point for services versus a cheaper price
- Using events to boost services
- Connecting with partners for fundraising and events
- Vetting equipment
- Identifying candidates for summertime laser treatments
- Promoting seasonal top-of-mind services during summer
MINT Training Resources based on today’s discussion:
- Get insider tips on all things marketing including promotions and sales in MINT’s Marketing E-course.
- Our Business Blueprints E-course offers guidance in selecting retail products, vetting equipment and more.
- Learn all the ins and outs of planning amazing events to boost your revenue in the Events E-course where we discuss big, small, and virtual events.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Ad Links:
Hosting Virtual Events
Join hosts Kathy and Matt Taranto in this illuminating episode of Making a Multi Million Dollar Medspa Podcast as they explore the art of navigating seasonal fluctuations in the aesthetics industry. They’ll discuss the tools they provide their performance-based employees during slow times. From relationship building and effective follow-up communication strategies to capitalizing on events and reviewing your current clients’ charts, they’ll help to provide your team with helpful information for keeping busy in lulls.
In this episode we discuss:
• Seasonal fluctuations in business
• Performance-based compensation in slow times
• Value of relationship building
• Follow up communications
• Booking follow up consultations
• Capitalizing on events in lulls
MINT Training Resources based on today’s discussion:
• Find staff that are committed to growing their business! Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
• Give your clients more when they come into your clinic with an outstanding consultation. Learn the steps to The Perfect Consultation in our E-course.
• Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
• Instagram
• Facebook
• LinkedIn
Links for Ads:
• Virtual Event Hosting
In this episode, we have the pleasure of hosting Dr. Lina Vargas, a highly accomplished Cardiac and Vascular Surgeon with a passion for excellence. Dr. Vargas shares her expertise and insights on a wide range of topics, including the significance of listening to your gut in the hiring process and the art of building exceptional teams. She also delves into the challenges she faced as a business owner when opening her own private practice, Lumina Vein & Aesthetics Institute in Orlando, Florida.
Dr. Vargas provides valuable knowledge on treating veins using Sclero versus ND/YAG techniques and offers guidance on getting started and training in Sclerotherapy. She emphasizes the business value of treatments that don't require an MD's supervision and provides practical social media strategies to take some stress off of practitioners. Join us for this enlightening episode, as Dr. Lina Vargas shares her wealth of experience and insights for success.
In this episode we discuss:
- Listening to your gut in the hiring process
- Building exceptional teams
- The challenges of being a business owner
- Opening a private practice
- Treating veins using Sclero vs Nd:YAG
- Getting started and training on Sclerotherapy
- The value of treatments that don’t require an MD
- Social media strategy and tips for making it easy
MINT Training Resources based on today’s discussion:
- Interested in building a team of amazing staff? Checkout our Superstar Staffing E-course.
- Use our Business Blueprints course to learn more about starting or growing your own practice.
- Dr. Lina Vargas loves HALO! See what her excitement is about without HALO Fractional Laser E-course.
- Emsculpt is just one of BTL’s cutting edge technologies. Learn about the treatment with MINT’s Emsculpt E-course.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Dr. Vargas and her team:
- Follow her on Instagram
- Stay connected with her team
- Visit Lumina’s website
Links for Ads:
- Virtual Event Hosting
- MINT Aesthetics
Marketing can be an intimidating, overwhelming aspect of operating a clinic. The price tag, the ever-changing trends—it’s enough to cause you to avoid it altogether. It doesn’t have to be that way. In this episode, Matt and Kathy Taranto discuss the low-cost, high return strategies that have proven to work: B2B partnerships. Strategically building relationships with other businesses can (and should) be beneficial to both parties making it an easy decision to implement into your business. Matt will dive into selecting businesses to partner with, give real examples from their own practice, and give you some tips for getting started. Listen in on the episode to see how your clinic can utilize effective B2B partnerships to grow.
In this episode we discuss:
- Identifying businesses to partner with
- The vital component of B2B marketing: two-way street
- Generating leads using substantial gift
- Rejection in partnership marketing
- Low-cost strategies with high return
- Finding the right person for external marketing
MINT Training Resources based on today’s discussion:
- Need more marketing help? Check out our Marketing course in MINT’s E-courses now.
- Learn more about operating a clinic in our Business Blueprints E-course.
- If you’re looking for customized Business Consulting specifically for aesthetics clinics, look no further. Check out MINT’ Business Consulting options.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Join us as we dive into an inspiring conversation with Vee Ibrahim. Vee's journey in the aesthetics industry has been marked by remarkable growth and accomplishments, serving as a true inspiration. With a diverse background—from surgical tech in the Army to yoga teacher on the weekends— Vee has gained a wealth of experiences that have shaped her path to become a successful business owner. Throughout the episode, Vee generously shares highlights from her journey and underscores the importance of curiosity, active listening, and fostering a culture of excellence. Her professionalism combined with her refined thoughtfulness gives amazing insight into goal setting and the path to success. Get ready to be inspired as Kat engages in this captivating conversation with Vee Ibrahim!
In this episode we discuss:
- The importance of persistence and curiosity
- Paying for speed through training
- Recruiting and building a strong team
- Maintaining a culture of excellence and training
- Organizing your clinical with short, daily meetings
MINT Training Resources based on today’s discussion:
- In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Vee:
- Visit her website
- Read her bio
Beyond the providers and front desk staff, there is a lot of work behind the scenes within an aesthetics practice—enter clinic managers! From building relationships with the staff to handling client complaints, the job is never done. Exceptional managers, like Tracie Duke of AesthetiCare, make these tasks seem small. Tracie has worked at AesthetiCare for nearly 5 years as the Assistant Manager. Her poise, intention, and thoughtfulness have gained her massive respect from her staff and the executive team alike. She continues to build her skills by developing leadership and management style as her experience grows. Join the conversation as Kathy talks with Tracie about her day-to-day responsibilities, team building tactics, quality reporting benefits, and more!
In this episode we discuss:
- Hiring process within the clinic
- Evaluating equipment for purchase
- The benefits of having quality reports
- Creating a positive company culture
- Taking the time to build relationships with your team
MINT Training Resources based on today’s discussion:
- In the market to hire a new provider? Follow along with our Superstar Staffing E-course to find the right fit for your clinic!
- Learn more about the critical considerations when bringing new technology into the practice with our Business Blueprints E-course.
- Ready to subscribe to MINT’s E-courses? Purchase your subscription here, or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Tracie:
- Follow her on Instagram
- Read her bio
In this episode, Kat talks with Brenda Bohnenkamp, Clinic Director of Coachlight Clinic & Spa in Des Moines. Brenda reflects on the journey the growth of her business has taken. From transitioning from being involved in multiple roles to delegating responsibilities, Brenda shares the experiences that have shaped her day-to-day and clinic. She discusses the importance of having experienced office managers and the challenge of letting go of control. They discuss incentives and competitions to motivate the staff, the success of introducing CoolSculpting, and the growing popularity of Botox. The wide range of topics in this episode showcases the trails and successes of a prospering aesthetics clinic.
In this episode we discuss:
- Impacts of growth on clinic operations
- Importance of having experienced staff when delegating tasks
- Use of incentives and competitions for staff
- Introducing CoolSculpting into a clinic
- Online booking as an essential tool for scheduling efficiency
- Challenges of COVID-19 and navigating loan requirements
- Onboarding process for Cosmetic Physician Partners (CPP)
MINT Training Resources based on today’s discussion:
- Interested in adding CoolSculpting to your clinic? Train your staff with our in-depth online E-course! The E-course covers in-depth training on technology basics, treatment protocols, hands on demonstrations, and more.
- MINT’s E-courses offer training in Neurotoxins, Dermal Fillers, and Sculptra. Dive deep into the injectables techniques for each.
- Interested in Hands On Training in Kansas City with MINT? Learn more about what the training day includes to see if it’s right for you and your team.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Brenda’s Clinic:
- Follow on Instagram
In March, MINT threw basketball out the window and hosted Aesthetics Madness on our Instagram. Each week, treatments went head-to-head with other treatments across the industry. Our followers voted for their favorite and Moxi was declared our winner!
Throughout April, we have been sharing Moxi-focused content. From treatments to training, we have given Moxi its 15 minutes of fame. As April comes to and end, we are letting it go out with a POP—a popup podcast episode that is!
In this episode, Kat shares some background on Moxi at AesthetiCare Medspa, her favorite tips and tricks for treatment, and more before we get some feedback from our providers.
If you would like to learn more about Moxi, check out our in-depth Moxi E-course. The course covers everything from consultation to room setup to protocol and settings with a broad selection of hands on treatment videos.
Thank you to everyone who has followed along with and voted on Aesthetics Madness! To share our gratitude, you can get free virtual Moxi training when you share this episode or write a review. When you're done, come back to this link to schedule your training.
We will see you soon for Season 3!
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
There’s always more work behind the curtain, and being an aesthetics provider is no different. Each day, our team is putting in tremendous effort to create excellent experiences for our clients. Join us in this episode as we talk with Laura Madsen, licensed Aesthetician with more than 20 years in the industry. Aside from being a provider with AesthetiCare, she also works with MINT Aesthetics training other clinics on laser treatments. Today, Laura will share her favorite treatments, interactions with clients, and best practices as a provider. We love having Laura on our team and hope you’ll enjoy getting to know her, too.
In this episode we discuss:
- How she entered the industry as a makeup artist
- Handling difficult cases and clients
- The importance of clear communication before, during and after treatment
- Rewarding experiences through acne scar treatment
- Providing great customer service within the Client/Provider relationship
- Managing your schedule as a provider
MINT Training Resources based on today’s discussion:
- See what all the excitement is about with BBL and Moxi! Our BBL and Moxi E-courses cover in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.
- Want to learn more about Microneedling? MINT’s online E-course offers an abundance of information and training for your convenience.
- Hire your own awesome staff like Laura with the Superstar Staffing E-course!
- Ready to subscribe to MINT’s E-courses? Purchase your subscription or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Laura:
- Follow her on Instagram
- Read her bio
The treatment we all know and love, Botox, wasn’t even conceived until almost 1990. Over 30 years later, we live in a world that widely accepts cosmetic treatments such as this, dermal fillers, Sculptra and more. It makes sense that we are seeing a huge boom in the Botox industry. That’s where amazing staff, like Noreen Bollinger, come in. Noreen is an artist when it comes to injections having expertise in neurotoxins, dermal fillers, PDO threads, biostimulators, and PRP. Noreen pushes herself to improve by constantly evaluating her work with a critical eye and challenging herself with every new case. She continues to perform as a stand-out among injectors within the practice. Noreen takes her work even further by working as a laser specialist as well. In this episode, we will talk with Noreen about how she came to be a leader in injectables, advice she has for others in the industry, how to handle difficult clients, and what she’s looking toward in the future of aesthetics.
In this episode we discuss:
- How she got into the industry
- Challenging yourself for growth
- Maintaining a healthy amount of fear when injecting
- Dealing with difficult injector clients
- Slow progression of units in facial filler
- Referring back to before and after photos for client reassurance
MINT Training Resources based on today’s discussion:
- Want to be a Dermal Filler expert like Noreen? MINT’s Dermal Filler E-course is perfect for learning the basics of filler.
- Get more awesome team members like Noreen with our Superstar Staffing E-course. We’ll walk you through the essentials of vetting and hiring the best team possible.
- There’s more to injections than fillers. Explore the opportunities of Neurotoxins and Sculptra through MINT’s online E-courses.
- Schedule a Demo to see the learning content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Noreen: * Follow her on Instagram * Read her bio
There’s always more work behind the curtain, and being an aesthetics provider is no different. Each day, our team is putting in tremendous effort to create excellent experiences for our clients. Join us in this episode as we talk with Laura Madsen, licensed Aesthetician with more than 20 years in the industry. Aside from being a provider with AesthetiCare, she also works with MINT Aesthetics training other clinics on laser treatments. Today, Laura will share her favorite treatments, interactions with clients, and best practices as a provider. We love having Laura on our team and hope you’ll enjoy getting to know her, too.
In this episode we discuss:
- How she entered the industry as a makeup artist
- Handling difficult cases and clients
- The importance of clear communication before, during and after treatment
- Rewarding experiences through acne scar treatment
- Providing great customer service within the Client/Provider relationship
- Managing your schedule as a provider
MINT Training Resources based on today’s discussion:
- See what all the excitement is about with BBL and Moxi! Our BBL and Moxi E-courses cover in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.
- Want to learn more about Microneedling? MINT’s online E-course offers an abundance of information and training for your convenience.
- Hire your own awesome staff like Laura with the Superstar Staffing E-course!
- Ready to subscribe to MINT’s E-courses? Purchase your subscription or schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Laura:
- Follow her on Instagram
- Read her bio
Marketing is an essential aspect of a growing business. From events and emails to online presence and SEO, a marketing team works to maintain a consistent, valuable relationship with customers. At AesthetiCare, our marketing team does all that and more!
Marketing Director, Karen Cobb, and External Marketing Coordinator, Laurie Morrissey, are sharing their stories on this week’s episode. Karen, a graphic designer by education, has been working with AesthetiCare for 5 years. While Karen handles the day-to-day and manages the internal work of a marketer, Laurie focuses on connecting with clients and businesses outside of the office. Together, AesthetiCare’s Dream Team of Marketing leads the communication between business and client while driving steady growth. Join us as we dive into the intricacies of marketing a medspa, virtual versus live events, and giving your website the attention it needs. We’ll also discuss creating a productive marketing team through tackling projects individually and as a whole.
In this episode we discuss:
- How to operate individually as a team
- Where to invest more of your marketing energy
- Creating a calendar to plan your marketing initiatives
- Implementing eCommerce into your website
- How to plan successful virtual and in-person events
- Building relationship with other business in the community
MINT Training Resources based on today’s discussion:
- Ready to build an awesome team? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams.
- Need support with your marketing efforts? Check out our E-course on Marketing Training.
- Train your team like AesthetiCare with our online E-course subscriptions for onboarding or ongoing training for your clinic. Schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Karen and Laurie:
- Follow Karen on Instagram
- Read Karen’s bio
- Follow Laurie on Instagram
- Read Laurie’s bio
The relationships we share with our clients are what keeps them coming back month after month, year after year. At AesthetiCare, our providers build these connections and care for them to the best of their ability. That’s what makes a great team, and ultimately, a successful medspa. In this episode, we talk with Ardeth Arman, our shining star of sclerotherapy. A former NICU nurse and 10 year member of the AesthetiCare team, Ardeth has forged some of the deepest, most caring relationships with our clients. She shares her journey that brought her to aesthetics, why she loves being in the industry, and how she cares for the clients she sees. We love Ardeth and are so excited to share her story with you.
In this episode we discuss:
- How she came to aesthetics
- The process of transitioning from NICU to Sclerotherapy
- What she loves about being part of the AesthetiCare team
- How strives to care for her clients
- Her introduction and learning process with Sclerotherapy
- What she is most excited about in the industry
MINT Training Resources based on today’s discussion:
- Want to hire awesome staff like Ardeth? Our Superstar Staffing E-course takes you through the process of vetting applicants to build the team of your dreams.
- Curious to know more about Ardeth’s industry standouts? Learn more about Sculptra.
- Train your team like AesthetiCare with our online E-course subscriptions for onboarding or ongoing training for your clinic. Schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Keep up with Ardeth:
- Read her bio
SEASON 2 IS JUST ONE WEEK AWAY!
This season on Making A (Multi) Million Dollar MedSpa Podcast, we are talking with sister company, AesthetiCare's star staff! These amazing team members are incredible providers and excellent employees. We are so excited to bring their stories to other clinics in hopes of sharing best practices when working with clients.
To learn more about MINT Aesthetics or any of the training resources we offer, visit our website.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
- YouTube
Starting a medspa can be a daunting undertaking, but the rewards are so worth it! Leaning into the learning curve and being open to the process can make a huge difference when just starting out. Navigating the pitfalls, determining what services to offer, and learning the equipment capabilities are just a few of the major tasks that come with building a clinic. Our guest this week, Dr. Andrea Tse, left a career in Anesthesiology to take on the world of Aesthetics. Dr. Tse created Optimal U Medical Aesthetics in Sacramento, CA to breathe positivity and grace into the aging process. Throughout her journey, she has embraced the learning moments and continued to grow her practice, so much so that her husband is following her lead and diving into the aesthetics industry too. From biggest takeaways to key training, this episode will take you through the early life of a medspa and how aesthetics goes beyond that youthful glow.
In this episode you’ll learn:
- What she is most excited about in the industry
- Her favorite treatment for slowing the aging process
- Combining IV therapy with aesthetics
- Her biggest learning moments in beginning the medspa
- Making the decision to leave a career to start in Aesthetics
- Looking toward the future of the industry
MINT Training Resources based on today’s discussion:
- Want to learn the process for using BBL? Our BBL E-course covers in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.
- Need assistance with Marketing & Sales for your clinic? MINT’s Marketing E-courses offer a range of essential business functions for operating your medspa.
- Interested in Dr. Tse’s shameless plug for becoming an E-course Subscriber? Learn more about our different E-course Subscription Options.
- Schedule a Demo to see the content for yourself.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Learn more about Dr. Andrea Tse:
- Check out her practice: Optimal U Medical Aesthetics
- Connect with her on Instagram and Facebook
If we had a dollar for every time someone asked us “what’s it like working with your spouse?”…. let’s just say we’d have a lot of dollars! You’d be surprised to learn that there are actually quite a few practices in our industry who are run by husband and wife teams. We love talking to other (crazy) couples who chose to combine their personal and business lives, and learn how they split responsibilities, compare office dynamics, and what works best for them.
This week’s podcast guests are a fellow husband and wife power couple, Dr. Steven and Sara Camp from Camp Plastic Surgery & Aesthetics. These two have an amazing practice in Fort Worth, Texas, and make working with your spouse look easy! Tune in as we talk about the different roles they play, how their surgical and nonsurgical services complement each other, and their advice on some of the speed bumps and hurdles that come with opening a practice.
In this episode you’ll learn:
- The dynamics behind working together and their different roles in the practice
- How they limit turnover and build an amazing team
- What they are most excited about in the industry
- How they keep open communication with their team
- What have been some of the struggles they’ve overcome in building their business
- Their advice for people starting their own practices
MINT Training Resources based on today’s discussion:
- Looking for tips on building an amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more!
- Need some guidance on starting your own practice and building your business? Our Business Blueprints E-course is a great option for clinic owners looking for additional resources on equipment purchasing, business financials, and more.
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see our E-course content for yourself
- Interested in coming to Kansas City for business consulting or clinical training? Learn more about MINT Private Training and Consulting.
Connect with MINT on
- Instagram - @mintaesthetics
- Facebook - MINT Aesthetics
- LinkedIn – MINT Aesthetics
Learn More about Dr. Steven and Sara Camp:
- Check out their practice Steven Camp MD Plastic Surgery & Aesthetics
- Connect with them on Instagram @stevencampmd and Facebook
Partnering with local charities and giving back to our community has always been a passion and priority of ours. We love talking to our clients and our staff members about the different organizations they are involved in and finding new ways to play an active role in the wonderful communities we are a part of. This week’s episode features not one but two guests who are veterans in this industry and longtime friends who have taken the calling of serving their community to a whole new level.
Rick and Tami Schue are the dynamic father-daughter duo behind Altaire Clinic in Fargo, North Dakota. They have built an amazing and unique practice that offers medical aesthetics treatments as well as dermatology, hormone therapy, regenerative medicine, and primary care services! They listen to their clients and their community and find ways to make space and provide services for their needs. Tune in as we chat about how they got started working together, the out-of-the-box way they think about hiring, what excites them most about our industry, their favorite treatments, and more.
In this episode you’ll learn:
- The dynamics and history behind working together as father and daughter
- How they find their people and build an amazing team
- The treatment they both can’t live without
- How they handle difficult clients
- What they’re most excited about in the industry
MINT Training Resources based on today’s discussion:
- Interested in learning how to perform safe and effective diVa treatments? Our diVa Vagina Rejuvenation E-course covers in-depth training on technology basics, settings, treatment protocols to reach clinical endpoints, hands on demonstrations, and more.
- Looking for tips on building your own amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more!
- Not an E-course Subscriber? Learn more about our different E-course Subscription Optionsor Schedule a Demo to see the content for yourself.
- Want to come to Kansas City to train in person with our team? Learn more about MINT Private Training and Consulting.
Connect with MINT on
Learn More about Rick and Tamra Schue:
- Check out their practice Altaire Clinic
- Connect with them on Instagram @altaireclinic and Facebook
We don’t know who needs to hear this, but there is not one set path, specialty, or skillset that guarantees success in our industry. While there are a lot of dermatologist and plastic surgeons who expand their practices to include medical aesthetics treatments, they are not the only ones who can do it! Some backgrounds can make it easier to assess conditions and learn treatment technologies, and some specialties can have a built-in base of potential customers, but there are opportunities out there for everyone.
We have worked with clinics across the country, from a variety of different backgrounds, and this week’s podcast guest is one whose story is a little off the beaten path. Dr. James Ross is a board-certified Radiologist as well as the founder and Medical Director of Willow Med Spa in Morgantown, West Virginia. Tune in as we chat about his unique path into aesthetics, how he built his practice, what he’s most excited about, and how he approaches equipment purchasing and marketing.
In this episode you’ll learn:
- His journey from radiology to medical aesthetics
- The training/education he pursued, coming from a “non-core” field
- What treatments/technologies are keeping him busy
- How he views competition
- Tips on cultivating a successful employee culture
- What kind of marketing works best for his practice
- Things he’s excited about in the future
MINT Training Resources based on today’s discussion:
- Looking for the tips on building an amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more!
- Want more ideas on marketing tools and how to utilize Social Media to boost your business? Our Marketing E-course has calendar templates, social media post examples, and tons of information about what works for us.
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see the content for yourself.
- Interested in coming to Kansas City for Business Consulting with Matt like Dr. Ross? Learn more about MINT Private Training and Consulting.
Connect with MINT on
- Instagram - https://www.instagram.com/mintaesthetics/
- Facebook - https://www.facebook.com/mintaestheticsgroup
- LinkedIn - https://www.linkedin.com/company/mint-aesthetics
Learn More about Dr. Ross:
- Check out his practice Willow MedSpa
- Connect with them on Instagram and Facebook
We are incredibly fortunate, to be a part of an industry that is filled with A TON of smart people. From savvy business minds to seasoned physicians and talented nurses and aestheticians, we are smack in the middle of a huge network of thought leaders. (Lucky for all of you, we have access to so many of them and get to pick their brains in this podcast! 😉)
This week’s podcast guest is another long time MINT Client and one of those smart people we are blessed to know, Dr. Peter Petropoulos. Dr. Petropoulos is a highly respected board certified physician and the founder of Potomac Medical Aesthetics in Potomac, Maryland. Tune in as we dive into what he’s most excited about in our industry, his favorite combination treatments, and what he would do differently if he was starting out today.
In this episode you’ll learn:
- His favorite treatments, technologies, and combinations
- Tips on how to get injectable clients from 1-2 syringes to 5-6 syringes
- How to get consistent, high quality before and after photos
- His biggest learning curve and what he would do differently
- Overall tips for making time for education and pursuing success
MINT Training Resources based on today’s discussion:
- Interested in learning how to reach those clinical endpoints that deliver amazing BBL results? Our BBL E-course covers in-depth training on technology basics, settings, treatment protocols to reach clinical endpoints, hands on demonstrations, and more.
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see the content for yourself.
- Interested in coming to Kansas City to train like Dr. Petropoulos did? Learn more about MINT Private Training and Consulting
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
- Instagram: https://www.instagram.com/mintaesthetics
- Facebook: https://www.facebook.com/mintaestheticsgroup
- LinkedIn: https://www.linkedin.com/company/mint-aesthetics
Learn more about Dr. Petropoulos:
- Check out his practice: Potomac Medical Aesthetics
- Connect with them on Instagram and Facebook
Everyone wants to be the best. Mediocrity and second place are never as good as coming in first. But saying you want to be the best and doing what it takes to get there are two very different things. What is one way to start working towards being the best? Placing an emphasis and focus on standards, protocols, training, and expertise is a great place to start!
This week’s episode has not one, but two special guests, Amy Katsikas and Laura Schutze from Pure 111 Medical Aesthetics in Fairview Heights, Illinois. Amy is the founder of Pure 111 and Laura is the very first nurse she hired and her right hand woman. These two powerhouse women have built an amazing practice doing exactly what we mentioned above. They lead their team in a way we respect and admire and we are so excited to share their insight and wisdom. Tune in as we chat about how Pure 111 got started, what keeps them the busiest, how they vet new technology, and when they know it’s time to hire.
In this episode you’ll learn:
- The inspiration/driving force that started Pure 111
- What they love most about this industry
- Why they believe they are busy and successful
- How they vet new technology and treatments
- How they handle growth and decide when to hire
- Which treatments and products are working the best for them
MINT Training Resources based on today’s discussion:
- Looking for tips on building an amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more.
- Need some guidance on Equipment Purchasing decisions and how to build your Retail Products business? Our Business Blueprints E-course is a great option for office managers and clinic owners looking for additional resources.
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options or Schedule a Demo to see the content for yourself.
- Interested in coming to Kansas City for consulting with Matt like the Pure 111 team? Learn more about MINT Private Training and Consulting.
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Learn More about Amy and Laura:
- Check out their practice Pure 111 Medical Aesthetics
- Connect with them on Instagram or Facebook.
We don’t know who needs to hear this, but we are part of a very exciting industry that is making amazing impacts on clients’ lives every day! When the days feel long and your back hurts from bending over a laser table all day, remember that you are the reason someone is smiling at their reflection in the mirror, or feels confident posing in their daughter’s wedding photos, or doesn’t have to wear layers and layers of makeup every day. We do amazing things to skin on the daily basis, and our industry and our technology is advancing every day to help us do even more!
This week’s guest Erin Hennessey, is the Founder of Blush Aesthetics in Toledo, Ohio. Erin is another longtime friend and MINT client and a frequent panelist, guest speaker, and educator at industry events across the country. She also shares our passion for skin health and wellness and has an amazing wealth of knowledge we are so excited to tap into. Tune in as we chat about what she’s excited about in the industry, the importance of investing in training and education, and the treatment she can’t live without.
In this episode you’ll learn:
- What she is most excited about in the industry
- Her favorite treatment she can’t live without
- Details on how she performs Forever Clear BBL treatments
- How she decides and promotes different post care options for different skin types
- Pricing strategy tips for multi-session treatments
- The importance of investing in yourself and training
MINT Training Resources based on today’s discussion:
- Interested in coming to Kansas City to train like Erin and her team did? Learn more about MINT Private Training and Consulting
- Want to learn the settings we use for BBL and ForeverYoung BBL treatments? Our BBL E-course covers in-depth training on technology basics, safe-start settings, treatment protocols, hands on demonstrations, and more.
- Interested in becoming an E-course Subscriber? Learn more about our different E-course Subscription Options
- Schedule a Demo to see the content for yourself
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Learn more about Erin Hennessey:
- Check out her practice: Blush Aesthetics
- Connect with her on Instagram and Facebook
Another week, another podcast, another amazing colleague. As we’ve said before, our industry and community is made up of so many wonderful and inspirational individuals. This podcast has become a passion project of ours, as it has given us the opportunity to catch up with some friends we have not seen for a while and hear all about their exciting projects and success. There is nothing better than seeing people you know and respect succeed (plus sharing their tips for success with all of you)!
This week’s guest Dr. Lonny Green, is the Founder and Medical Director of Rêvée Aesthetics, formerly Rejuvenate MD, in Richmond, Virginia. Dr. Green is another longtime MINT client and a respected surgeon, business owner, and ninja injector! Tune is as we chat about his very interesting career path, how he cultivates an amazing work environment, his favorite marketing tools, and the planning and motivation behind his big rebrand. Dr. Green and his team launched their rebrand a month ago, and moved into their new location JUST LAST WEEK!
In this episode you’ll learn:
- His path from surgeon to medical aesthetics
- The 3 influential people he has modeled his business practices on
- How he builds a team and creates an amazing work environment
- How he assesses his competition and decides pricing strategy
- Tips on establishing lifetime customer relationships and loyalty
- His favorite marketing tools and how to bring people in the door
MINT Training Resources based on today’s discussion:
- Looking for the tips on building an amazing team? Our Superstar Staffing E-course is jam packed with how we hire, staff incentive examples, on-boarding training plans, and more!
- Want more ideas on marketing tools and how to utilize Social Media to boost your business? Our Marketing E-course has calendar templates, social media post examples, and tons of information about what works for us.
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options
- Schedule a Demo to see the content for yourself
- Interested in coming to Kansas City to train like Dr. Green and his team did? Learn more about MINT Private Training and Consulting
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more.
Learn more about Dr. Lonny Green:
- Check out his practice: Rêvée Aesthetics
- Connect with him on Instagram: @reveeaesthetics or @ninjainjector
We are so excited to have our first guest on the podcast. One of the things we love the most about this industry is the wonderful community and collaboration that has developed over the years. Our peers and colleagues in the field are an amazing network of like-minded, education-oriented individuals who are just as passionate as we are. We love that we can all learn and grow together and we are so excited to share some of these conversations and interactions with all of you.
This week’s guest Deja Simmons, is the President and Founder of DejaVu MedSpa in Lone Tree, Colorado. She is an amazing business owner, injector, and laser operator, all while being an inspiring role model and mother at the same time! Deja is one of our longest MINT clients and a friendly face we love to run into at laser conferences and training events.
In this episode you’ll learn:
- The inspiration and drive behind starting her own practice
- How she expanded her team and decided when/who to hire
- Tips on the importance of balancing business and passion with family and personal goals
- Her biggest learning curves and struggles running a successful practice
MINT Training Resources based on today’s discussion:
- Looking to expand your team? Our Superstar Staffing E-course is jam packed with hiring tips, interview questions, sample job descriptions, and more! - https://mintaesthetics.com/lesson/superstar-staffing/
- Not an E-course Subscriber? Learn more about our different E-course Subscription Options - https://mintaesthetics.com/online-training/
- Schedule a Demo to see the content for yourself - https://meetings.hubspot.com/ben902/15-minute-demo
- Interested in the Virtual BBL/Halo Course Deja mentioned? We have 3 different options for 2022 Virtual Immersion Course Dates - https://mintaesthetics.com/2022-virtual-immersions/
Connect with MINT Aesthetics for treatment tips, course announcements, fun videos, and more:
- Instagram - https://www.instagram.com/mintaesthetics/
- Facebook - https://www.facebook.com/mintaestheticsgroup
- LinkedIn - https://www.linkedin.com/company/mint-aesthetics
Learn more about Deja Simmons:
- Check out her practice: DejaVu Medspa - https://dejavumed.com/
- Connect with her on Instagram - https://www.instagram.com/dejavumedspaco
Welcome to the Making a (Multi) Million Dollar MedSpa Podcast by MINT Aesthetics. We have been talking about starting a podcast for over a year and to kick off 2022 we are finally carving out the time to make it happen! We are so excited to dive in and start hosting real conversations about what it takes to run a successful medspa.
In this first episode, we sit down to introduce the inspiration behind the podcast and share a little bit of background about MINT Aesthetics, AesthetiCare, and ourselves.
In this episode you’ll learn:
- Our journey into aesthetics and the world of training and consulting
- Some of the most important and impactful principles that drive our success
- The exciting plans for future episodes of this podcast
Useful links:
- Learn more about MINT Aesthetics and our aesthetic consulting and training options
- Connect with MINT Aesthetics on Facebook, Instagram, and LinkedIn