Corporate Caffeine with Dacia Coffey: Recent Episodes

The Marketing Blender

Do you ever get frustrated by how difficult it is to get your voice heard and to achieve your goals in the business world? Well, maybe you need a dose of Corporate Caffeine!

Join Dacia Coffey, your personal Chief Marketing Officer, to explore ideas on how to be heard, be seen, and be successful in the business world. Each week, Dacia and her team will chat with people from business-to-business organizations who have broken through plateaus and overcome problems, so you can fire up your own marketing and effectiveness.

Welcome to Corporate Caffeine, where we have the pleasure of hosting Darlisa Diltz!

She is the amazing visionary behind the North Texas Entrepreneur Education and Training Center. This remarkable organization holds immense significance as it serves as the epicenter of dreams, aiding aspiring and early-stage entrepreneurs in acquiring the practical insight required to achieve remarkable success. It's truly awe-inspiring how they empower individuals on their journey to make a big impact.

Darlisa's personal journey is truly captivating and beautiful. It is a story of following her passion, recognizing opportunities, and uplifting others as she climbed the entrepreneurship ladder. This remarkable woman and all the incredible work she does for fellow entrepreneurs will undoubtedly leave you inspired. Prepare to be amazed by her story and all the positive impact she brings to the entrepreneurial community.

So without further ado, let's dive into our conversation with the incredible Darlisa Diltz.

Have you ever wished you could talk to your 19-year-old self? Well, we captured a moment in time for one of our boys. This was so much for us.

We'd love to hear what you would have asked or what this brought to mind for you.

Welcome to Corporate Caffeine! Dacia and Kyle had the pleasure of hosting Jeremy Julian, the Chief Revenue Officer at Custom Business Solutions (CBS). CBS specializes in restaurant technology, so get ready to hear some fascinating behind-the-scenes stories about what it takes for various brands to become your favorite go-to dining options. But that's not all—Jeremy brings a unique perspective to the business world, with his remarkable ability to combine love and honesty in his interactions with people.

In this episode, Jeremy fearlessly opens up about his personal journey, sharing the highs and lows of balancing family life with his passion for the business. Get ready for an engaging and insightful conversation as we delve into Jeremy's experiences navigating the ever-changing landscape of the business world.

We guarantee you'll have a blast listening to this episode!

Don't forget to like & subscribe!

Don't miss out on our latest edition of Corporate Caffeine with our guest, Heath Stanley! As a Chief Security Officer and new entrepreneur, he has an incredible story to share about his transition from finance to cyber security. Join Dacia & Kyle as they dive into his experience of growing someone else's business versus being on his own entrepreneurial journey. And the best part? Heath is hilarious, so it's bound to be a fun conversation.

On today's episode, we talk about:

Exploring cyber security as a language
Dumpster diving for private information… for educational purposes only
Prepare for a breach and make the impact small
Reading cybersecurity guidelines and setting up a real plan of action
How much are your customer records really worth?
Why do you truly need cybersecurity?
How hard it is to ask for help when running a business
The potential of losing a friend and business partner

If you are interested in cybersecurity, boots and you have a solid sense of humor, tune in now and go down the cyber world rabbit hole with Heath Stanley!

Want to catch more great content?

Make sure to subscribe to the channel below!

https://www.youtube.com/channel/UCgXlDwcoR-hvWJYB9fpXUHg/

Aaaand that’s a wrap! On today’s episode and our final episode of 2022, we dive into Marketing Trends of 2023 with Dacia and special guest Daisy McCarty. With the ever-changing scope of Marketing, what can we expect to see in the next year? From LinkedIn Influencers to figuring out the value of using AI to enhance your efforts, we are ready to take on the new challenges we may face. If you’re a B2B marketer who is ready to learn the next steps and get ahead of the game this episode is for you!

Tune in now!

On today's episode we talk about:

Which trends actually need to be followed?
How do you decide what marketing efforts will actually make a difference?
How to optimize your current leads list
How to unlock creativity with clients
What is buyer’s remorse and how to get over it
People don’t buy products & services, they buy solutions
The importance of video
What’s the role AI should play in marketing?
Should you be including texting in your marketing?
The rise of B2B influencers
Why impressions are back

If you are a business leader or entrepreneur and plan to sell your business eventually, you should build it up to the highest value possible.

You may think because you have a really strong business model and have documented your financial processes and profitability, the value of your business is clear. However, this is not necessarily the case.

That’s what we are going to dive into in today’s episode of Corporate Caffeine. We will cover the hidden risks and valuations often missed in business and how to grow your revenue's quality for a positive valuation.

We also cover:

Why are some businesses given a high valuation?
Why you ought to be building a company of excellence
focus ruthlessly on revenue generation
Evaluating the Quality of Your Revenue
How to find the true value of a company
Is your business replicable?
Getting predictable growth
Brand equity also helps you recruit top talent
Benchmarks for Sales Conversion
Focusing on the Right Kind of Value
How to bulletproof your future business

Need more Corporate Caffeine?

Make sure to subscribe to the podcast and give us a positive rating!

Understanding how long it takes to launch a new initiative and get results from your marketing is essential.

The unfortunate truth is that things will always be ten times more than you think, whether it's ten times more money, time, or attention.

While it doesn't matter if it's three or ten times more, understanding that concept in your marketing is key. You're going to put things forward, there's going to be things you didn't know about before, and you're going to have to figure them out.

So the topic for today's episode is how to plan ahead for this properly and ensure positive results.

We will discuss:

Progress Over Perfection
Go make your mistakes; get it out there!
People will rethink their decisions, try not do that.
Growing Revenue and Sales
Different tactics have different points of impact.
Awareness of the Client's Problem
Lead Gen is Not a Magic Wand

- Be Practical

Look At the Total Journey

Want to fuel up on more Corporate Caffeine? Make sure to subscribe to our podcast and check out our YouTube Channel!

On today’s episode of Corporate Caffeine, we welcome Paul Boyd, the CEO of Force Scaling. His understanding of “That Pie in the Sky” idea of scaling-- which every business owner wants to achieve is not so easy when you're actually in the trenches, is unmatched!

Paul is well known for taking a marvelously simple and practical approach to achieving stunning scalability for businesses and has a ridiculous track record. He also recognizes that there's an intensely emotional side to the business journey; he always holds space for the owner to find their joy and their own personal potential in addition to the business's potential.

This conversation is honest and takes us through the mind of business owners, what it means to them to be at “their best” and the ways in which they serve their team.

Tune in now!

On today's episode we talk about:

Paul’s early career and what moved him to become a scaling genius.
The importance of seeking a mentor
The qualities of a good leader
The most common problems for small businesses
Favorite parts of running a business
Don’t cheat the sales model
Knowing yourself vs Knowing your employees
Why saying “No.” is so important
Conflict in the workplace is okay
Transforming 5,000 lives by 2030

Today I'm diving back into the topic of recession planning, but here's the thing: In reality, this whole planning series and recession planning are no different.

It doesn't matter if you're just not worried about recession or if you are. The things that we're talking about are fundamentally critical to growing, scaling, succeeding, building resilience, and building joy.

So! Let's dive into this topic of alignment and what it has to do with resiliency.

We will discuss:

Alignment is about value
A fundamental shift in the value proposition
Think about how the market is prioritizing now
You also have to understand what your customer's trigger is
Prioritizing existing clients
Customer-centricity and team-centricity
You also need to shift this perspective inward
Give people permission to re-prioritize their tactics
The best way to be trustworthy is to be clear about what you're trusted with

Want to dive deeper into marketing in a recession?

Talk directly to a marketing expert here: https://www.themarketingblender.com/contact-us/

Unfortunately, we live in a culture where our to-do lists are so long that we have a tendency to get stuff done and never do the follow-up.

This means we miss this huge question: How do we actually optimize something? This could be around digital marketing, building your team, or helping them develop.

This could be around a personal project that you have. How do you actually optimize?

Today I'm going to break down a few ways to think about this, and I hope to encourage you to go back and get more out of what you're already doing.

This is all about good stewardship. We have been entrusted with resources: people, mental capacity, financial points of view, relationships, and more.

We also discuss:

Where should we optimize first?
What's working, and what isn't?
Building an ecosystem
Is your message right?
Your budget alignment
Getting more out of people
Are there new or alternative ways to do things?
Optimizing Your Time
Being intentional with your calendar.

Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/

On today’s episode of Corporate Caffeine, we welcome David Phelps the founder of Freedom Founders. David's family went through a very traumatic experience several years ago and it caused him to question what success is. These experiences helped him change his reality and found an organization that would change the financial trajectory of other professionals. His methods are rule-bending and his energy is unmatched!

On today's episode we talk about:

What is success?
Being a young entrepreneur
Should we get rid of Student Debt?👀
Leaning on other people as you continue to grow
Sudden life changes
Exit Strategies: Planning too early is never a bad thing
Apprenticeships are important

Without further ado, let’s jump right into the mind of David Phelps.

Some people think we will soon be in a recession, forcing all businesses to figure out how to market in a recession. Some believe we are there already, while others think we still have some time.

Honestly? From the perspective of marketing in a recession and learning how to market in a recession, it's irrelevant.

Change will always be part of this crazy world. But, here's the good news: Anytime there is change, there is an opportunity to prepare to be the best version of yourself and business.

That’s why today’s topic is focused on Preparing and Prioritizing in a Recession.

Today, we will dive deep into this topic today and discuss:

Values you need to hold onto
How to prepare for a recession
The importance of customer relationships
Prioritizing customers
Changing priorities
Late-stage business deals and sales cycles
Prioritizing the ‘easy’
How to make the right cuts

Curious about how to market in a recession?

Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM

Whether you think it's here already or coming soon, it's important to talk about a core truth. We may be heading into a recession, and it may be here already. That means every business has to prepare to market in a recession.

That’s why the focus of today’s podcast is on Marketing in a Recession: How to Plan Ahead It’s unacceptable to constantly be caught off guard as a business leader today.

You will have to get firmly anchored in how you'll navigate the future. At Marketing Blender, we don't believe in a lot of talk. We get into the actionable piece of what you need to do, which means you need a full context.

So today, we will dive deep into this topic today and discuss:

Looking ahead to 2023
Managing the economy
Finding both sides of the coin
Checking your mindset
How to focus on the future
Why taking a step back is so important
How recessions can reveal marketing opportunity
Navigating the unpredictable
Never panicking

Curious about how to market in a pandemic?

Schedule a time to talk with a marketing expert HERE: https://bit.ly/3xhEgWM

What does it look like when curiosity helps you live a rich, exciting and successful life?

On today’s episode of Corporate Caffeine, Dacia and Kyle welcome Jenny Sivie to the table. She is a consummate professional with an amazing sales, marketing and engineering background.

She's been able to carve out a successful career in corporate America but is not defined by her “roles”. Instead, she has learned to follow her curiosity to drive amazing value in her professional career and her personal life.

From a physics degree to sales and marketing to making fun science Tik-Toks, Jenny has climbed her way to the top by staying curious and always looking to the future.

In this episode we discuss:

Podcasting before it was popular.
Why Jenny chose physics
The Intro to the Trans-Am!
Jenny Geeks Out the Blog
Virtual Reality and all other technologies
Rock climbing as real-life problem solving
Being a proactive problem solver
The Impact of the Trans-Am
The dark side of technology
Technology and the Youths
The power of social media

Let's dive in with Jenny Sivie!

Jenny's Blog: Jenny Geeks Out

The Future is Faster Than You Think

The Future Is Faster Than You Think: How Converging Technologies Are Transforming Business, Industries, and Our Lives (Exponential Technology Series)

Marketing and sales teams should be two sides of the same coin, both of their jobs are to grow the business. But if that’s true, why is it so common for a company’s marketing and sales teams to be disconnected and distrustful of each other?

On today’s episode of Corporate Caffeine, we are talking Sales and Marketing Alignment. We've brought in Joe English and Chris Goade of 360 Consulting. Their resumes and the sales leadership achievements that they've been able to drive in their careers are remarkable! Then on the marketing side we have Dacia Coffey and Daisy McCarty talking about marketing strategy and how we align to drive sales performance.

We talked about:

The importance of integrating sales and marketing
The ways in which COVID has changed the ways marketers interact with clients
Buyer journey
Sales Leads v. Followers
Stand out issues: Sales team underperforming
Protecting businesses from their founders
“Telling the Founder their baby is ugly…”
Investing in the right marketing strategy
Actually knowing and understanding your ideal customer profile
How to coach your clients
Equality v. Equity

This conversation will make you think very differently about how you're structuring your growth and what you need to do in the long term. Let's just go ahead and dive right in to How to Build Marketing and Sales Alignment!

Tim Barry, CEO of Sandler Training and Executive Coach. Tim found himself with a job before he was legally able to. The plot thickens when he was busted and then decided to go into business for himself! He sold the company he started as a teen and now he’s a master sales trainer. There is a ton of psychology behind what he does and why he’s so good at helping other people be successful.

On this episode we take a deep dive into the psychology of sales and marketing as well as understanding work life balance. To what extent do you go to be successful and where does this leave you in the end?

We talked about:

“Gettin’ shit done.”
Not allowing the world’s negativity to get to you.
IR Theory : Identity v. Role
The Chicago Bears side-eye
Ways of learning: Visual, Auditory, Kinesthetic
GRATITUDE
The Importance of Journaling: Work life balance
The importance of understanding sales
Sales and Marketing going hand in hand
Overcoming challenges as a business owner
Goal Setting: Knowing where you want to go and measuring your progress

Resources:

The Better Angels of Our Nature: Why Violence Has Declined

https://www.amazon.com/Better-Angels-Our-Nature-Violence/dp/0143122010

Penzu App

https://penzu.com/app/login

The Better Angels of Our Nature: Why Violence Has Declined

What does it take to be a successful, serial entrepreneur? What should your response be to failure? How do you get over your initial failures and finally succeed?

We dive deep into these questions on this episode of Corporate Caffeine with Michael Romines. We explore what it means to be ‘for your people’ as well as the hardships in the business world that your people should never know.

Michael is a serial entrepreneur and a family businessman. He graduated with a degree in Criminal Justice with plans to become a Texas DPS State Trooper, however, plans changed when he became the Purchasing Expeditor for a cable company in East Texas. He decided that if he was going to work hard, he would work for himself, thus beginning his journey as a visionary entrepreneur. He has helped his family open 8 successful businesses all of which stand on the principles of brutal honesty and respect.

If you’re a serial entrepreneur with a knack for opportunity and innovation or you’re just interested in Michael Romine’s story, tune in now to take a trip through the “Ro-mind”!

We talk about:

Serial entrepreneurship
Career expectations and changes
Traveling more and working less
Not being afraid to try new things and fail
The hardships of being a business owner
Leading with brutal honesty and respect
The joys and complications of running a family business
Always being better. Be willing to learn.
Treating your people with respect
The importance of mentorship
Putting your pride aside. Sharing the spotlight.
The importance of making a difference as a business owner.

Selling in the B2B space means having both unique challenges and opportunities.

There is no such thing as an impulse B2B purchase, but your customer’s purchases are still based on EMOTION. Learning to tap into that emotion as a way to guide your sales process can totally revolutionize your business.

That’s our focus today as Dacia goes through a TON of sales techniques for winning more business in B2B industries. She’ll focus on how to shorten your sales cycle, grow faster, and truly serve your potential customers in a positive way.

She also discusses:

Dacia’s book has launched!
Why are sales techniques important to marketing?
Always focus on why someone is buying (emotion)
How to do pain mirroring
Don’t rely on sales superstars, build good systems
The importance of highlighting the quantifiable value in worksheets
What you think about your solution doesn’t matter!
The customer defines your value
How to sell on social media
Use transformation stories instead of case studies
Learn to take the lead on sales processes
Show, don’t tell
Don’t underestimate specificity
Clearly define your marketing qualified lead is and their sales cycle
How to align your sales and marketing efforts
How to address client fears
When to address pricing

Books mentioned:

Lean Selling by Robert J Pryor

https://amzn.to/3KGV3qb

The Lost Art of Closing by Anthony Iannarino

https://amzn.to/3KMH6aa

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

The Lost Art of Closing: Winning the Ten Commitments That Drive Sales

Every small business and startup wants massive growth. But without effective planning, they will find it’s harder to get out of to-dos and daily tasks than they might have realized.

That’s why we brought on Tim Woodward, chair member of Convene and certified executive coach, to talk to us about the challenge of scaling a business and some tips for how to do that effectively.

Tim talks to us about the importance of being surrounded by like-minded people, common growth challenges of small businesses, and how to overcome them.

We also discuss:

Tim’s background in leadership
The benefits of joining up with other business owners
The problem of working in the business vs on the business
Scaling your business
Chasing after your calling
Getting meaning from work
The 3 keys of a good job
The impact of the Great Resignation
What it takes to be succesful
How to grow your business in a Godly way
Tim’s secret upcoming project
The 6 lies people believe about work
Working for the greater good

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Developing and retaining talented employees has been a massive focus for most companies during ‘The Great Resignation’.

Finding the right person for the job, developing their skills, and keeping them around long-term is a challenge almost every business faces.

That’s why in today’s episode, we talk with the founder and CEO of HR Catalyst, Mark Mitford. Mark has worked for multiple world-class organizations to help them build processes and systems that not only develop talent, but retain it as well.

In this episode, we discuss:

What’s changed in hiring in the last 2 years?
How to lead company culture
The 5 points needed for growth
How job mobility has forced change in the workplace
Are you organized enough for real growth?
Some of the most important leadership lessons are learned in Kindergarten
Solving the hiring and retention problem
Is there ever a perfect way to hire someone?
How to build your business into something that works
Is The Great Resignation really that bad?
Working remote vs working in person
The biggest challenge to creating culture
How Mark follows his own advice

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Knowing the specific strengths and weaknesses of your employees is critical to running successful businesses. It not only helps with developing your workforce, but also helps with retention and work culture as well.

That’s why in this episode, we talk with Brent O’bannon about his experience leading strength assessments for business leaders and their teams and why it’s so important to do so. Brent tells us about his past as a pastor, speaker, a counselor, and how accurate strengths assessments can revolutionize your workplace.

Brent is the first Gallup certified strength coach, a professor of psychology, and a master certified coach for entrepreneurs.

In this episode, we discuss:

What’s the Gallup strength finder?
The 34 different talents and strengths
What’s the most common strength in people?
Why achievement is such a common strength
Internal vs external pressure to succeed
Being individualistic vs community-driven
The importance of naming blind spots
How Brent’s work helps elevate business leaders
The difference between counseling and coaching
Learning from your past
When workplaces don’t recognize the strengths of their employees
Brent’s background as an author
The difference good assessments can make
What makes a good assessment?

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

Identifying and chasing after business opportunities is a unique skill that few have mastered.

That's why today, we talk with Alex Finely, CEO of LeadsOnline. LeadsOnline is a successful SaaS company that helps law enforcement catch criminals while helping businesses reduce the hassles of reporting.

In this episode, Alex talks about launching his SaaS business, his commitment to his customers, and how they identified the business opportunity that lead them to success.

We also discuss:

What LeadsOnline does and why it matters
Working with first responders and police
Why government employees often get outdated software
How LeadsOnline originally identified their business opportunity
Why Alex has so many windows in his office
Working with family
The most interesting case LeadsOnline helped solve
How LeadsOnline helped stop a possible suicide victim
Dealing with the Great Resignation
How to get your team to buy in
Challenges of working remotely
What books Alex is reading this year

Interested in free marketing tools for your business?

Check out some of our resources below!

https://www.themarketingblender.com/resources/

With the thousands of possible podcasts out there, finding the right one with valuable information and good content can be both time-consuming and frustrating.

That's why Dacia recently reviewed a ton of different marketing podcasts for small businesses and put together a list of her favorites to help you save some time and headaches.

We cover the following podcasts, with links to each show included:

Marketing Made Simple: https://bit.ly/3wTfFrR
Business Made Simple: https://apple.co/3uL7Vpq
EntreLeadership Podcast: https://apple.co/3NC1Q75
The Sales Hunter: https://apple.co/3uC3xsw
CMO Podcast: https://apple.co/3LwQJuE
Marketing Smarts: https://apple.co/3iT8t74
Modern Marketing: https://apple.co/3iUkmti
The Gary V Experience: https://apple.co/3wSrbUx
The Copyblogger: https://apple.co/3NFcmuk
Marketing School: https://apple.co/38igHDK

Honorable Mentions

The Growth Show: https://apple.co/3ITOGPp
The 10 Minute Entrepreneur: https://apple.co/3v2PWLp
Heart & Hustle: https://apple.co/3K9CNWQ
My First Million: https://apple.co/3wOR8Ex

Currently, poor communication skills are one of the biggest problems facing most businesses.

Effective communication is a critical skill for leadership, as ineffective communicators can cause both a bad work culture and have the potential to lose the business a lot of money.

In today’s episode, Dacia discusses her top 10 tricks to being a truly dynamic speaker in your work, in your relationships, and in just about any other part of life.

She talks through why communication is such a critical skill, why you don’t need to be an extrovert to master it, and how to name it and claim it.

She also discusses:

We are getting back into live events!
Why you need to show emotion
Give yourself permission to make it personal
Name it and claim it
The importance of stories
How to nail your opening and your ending
Use your vulnerability as your strength
The world’s most powerful small talk tips
Communication requires practice
Don’t let your words steer you in the wrong direction

Interested in free marketing tools for your business?

Check out some of our resources below! https://www.themarketingblender.com/resources/

Cher Hukill is an internationally renowned celebrity makeup artist. Originally, though, she was in corporate finance until a series of shocking traumas forced her to rethink her life.

In today's episode, Cher tells us about her background working with celebrities, her mix of corporate and celebrity experience, and how positivity is a discipline.

We also discuss:

Coming from an immigrant background
Defining success differently
Following your passion
Cher’s background and how that changed her for the better
Dealing with traumatic experiences
The power of networking
What it takes to truly succeed
Learning from both positive and negative experiences
How to be grateful for negative experiences
How Cher find her faith
The true power of positivity

Interested in free marketing tools for your business?

Check out some of our free resources below! https://www.themarketingblender.com/resources/

Creating visibility and driving growth through marketing is no small task for small businesses.

That's why we recently spoke with CMO and marketing expert, Daisy McCarty, about her top 10 marketing actions for immediate business impact.

In this discussion, she guides us through each of the ten points, why they are important, and the impact they can have on your business when done correctly.

She also discusses:

Deciding who is going to help your business grow
Building buyer personas for referrers
How to know how to say the right thing
When you can be technically correct but also wrong
Understand your competitive landscape
The importance of customer interviews
Building a content plan that makes a difference
Go where your buyers go!
Clarify the impact on the business
How to dominate social media
Use video!
Marketing has no finish line
Daisy’s small business cohort

Want to learn more about Daisy's Small Business Cohort?

Learn more here! https://bit.ly/3vKamKU

Small business leaders and entrepreneurs often think that money is one of the biggest things holding them back from growth and success. THIS IS WRONG.

That's why Dacia decided to do a deep dive into why money is NOT your problem for growth, how to ‘get out of the crab bucket’, and how to grow where you are planted.

Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook.

We also discuss:

What do you want?
What’s standing in your way?
What if you had a million dollars to chase your dreams?
Money is NOT your problem
How to get out of your own way
Get out of the crab bucket!
Do the work!
It takes humility to grow
The power of baby steps
What is a spiritual fingerprint?
What makes you unique

Want to connect directly with a marketing expert?

Reach out here! https://www.themarketingblender.com/contact-us/

Interested in free marketing tools for your business?

Check out some of our free resources below! https://www.themarketingblender.com/resources/

Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.

In today's episode, we discuss:

What’s needed to sell
How to play to win
Why quality is defined by the customer
Which processes should you document first?
Building processes aren’t as hard as you’d think
People appreciate processes
You need processes in order to scale your business
The power of gifts
What is the value of a good referral network?
How to find talented employees
How costly can ignore contingencies be?
What financial sheets are really needed?
The things college won’t teach you

Books Mentioned In The Discussion:

Never Lose a Customer Again - Joey Coleman

https://amzn.to/3glNZ5O

Topgrading (How To Hire, Coach and Keep A Players) - Brad Smart

https://amzn.to/3opqwVH

Great Game of Business - Jack Stack

https://amzn.to/3uwq37I

Simple Numbers, Straight Talk, Big Profits - Greg Crabtree

https://amzn.to/35N1tFA

Emotional Intelligence - Daniel Goleman

https://amzn.to/3gnMNP3

Want to connect directly with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/

Emotional Intelligence: Why It Can Matter More Than IQ

Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential

Never Lose a Customer Again: Turn Any Sale into Lifelong Loyalty in 100 Days

Topgrading (How To Hire, Coach and Keep A Players)

The Great Game of Business: The Only Sensible Way to Run a Company

Interested in free marketing tools for your business?

Check out some of our free resources below! https://www.themarketingblender.com/resources/

Today, Kyle and Dacia talk with Michael Mirau, who is the CEO of Active Leadership, a business coach, and a business strategist who has over 30 years of experience scaling and transforming businesses.

In today's episode, we discuss:

Michael tells us how he got into academics and the corporate world
The power of setting goals
The challenges of working in a corporate setting
How Michael pivoted his career
Learning how to sell
Misconceptions about sales
Learning how to learn
The difference between coaching and consulting
Why marketing is so critical to business
Ducktape marketing
The war for talented employees
The importance of communicating
What is the economic value of effective onboarding
Why everybody’s in sales

Want to connect directly with a marketing expert?

Reach out here! https://www.themarketingblender.com/contact-us/

Interested in free marketing tools for your business?

Check out some of our free resources below!

https://www.themarketingblender.com/resources/

Welcome to a new episode of The Corporate Caffeine Podcast!

Terry Sullivan, Founder of BuzzPro, is an expert in both digital brand management and social selling. Terry tells us how he launched his lucrative speaking business by giving away his expertise, for free. He also walks us through his social sales process and some simple tweaks you can make to help drive your sales.

In this episode, we discuss:

The business challenges of COVID
Are manufacturing processes changing?
How Terry got into speaking to large businesses
What generosity can do for your life and your business
The 4 steps to social selling through LinkedIn
A success story of social selling
Just marketing isn’t enough, you need to know sales
How marketing and sales are connected
How texting can change your sales systems
How to build a referral network
Creative ways to engage with clients
Finding jobs vs finding new business on LinkedIn
How Dacia generated over a million dollars in sales via LinkedIn
What is the value of providing value to others

Want to directly connect with a marketing expert? Reach out here! https://www.themarketingblender.com/contact-us/

Welcome to a new episode of Corporate Caffeine!

In today’s episode, Dacia and Kyle talk with Dave Seligsohn, the Senior VP of Strategy Solutions at Bluewater Learning. Dave has a unique ability to find seeds of opportunity and turn them into something exciting for both his clients as well as for the people around him.

Today we discuss:

Dave’s amazing beard
Dave’s background in education
Investing in the future
Diving into “turnaround work”
The power of bumping into strangers at an Apple Store
How mistakes teach you more than success
Doing nothing begets doing nothing
What does servant leadership look like?
How to successful pivot your career
Dealing with too much to do
How to use the FACE system
Decision analytics and their importance

Interested in free marketing tools for your business?

Check out some of our free resources below!

https://www.themarketingblender.com/resources/

Today's episode is a recording from Dacia's weekly LinkedIn live session hosted on Wednesdays on LinkedIn & Facebook. Today's topic is a bit more personal as Dacia discusses how to ask more meaningful questions and the impact that can have on our lives.

In this episode, Dacia covers:

How Dacia is dealing with the loss of a loved one
What is the importance of asking meaningful questions?
The power of giving the gift of love to others
How assumptions can change how we approach life
How asking meaningful questions affected nomadic cultures in history
Examples of bad questions and how they can affect us
Examples of some better questions and the impact they can have
Reflections on a person who asked good questions
What questions are you asking yourself?
Learn to be open to different answers by choosing different questions
What kind of impact do you want to leave behind?

Want to schedule a free consult with a Chief Marketing Officer?

Reach out here! https://www.themarketingblender.com/contact-us/

Welcome to a new episode of Corporate Caffeine!

Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic being intentional in your growth in 2022.

In today’s episode, Dacia discusses:

What does doing the work actually mean?
Your potential is directly tied to your ability to transform the lives around you
How to create impact in your business
Going big means starting small
The importance of reflection and journaling
How to grow where you are planted
Don’t play the victim for your own decisions
Resources for your 2022 planning
We are created for connection
What do you waste time, money, and attention on?
What to lean into, what to lean out of
What do you need to track for 2022
Daily changes to create change

Want to schedule a free consult with a Chief Marketing Officer? Reach out here!

https://www.themarketingblender.com/contact-us/

Welcome to a new episode of the Corporate Caffeine Podcast! Today we are joined by business transformation expert, Nicole Rush.

Nicole is a Principal Consultant at social Catalytics and a strategist for companies seeking transformation toward what a company should be in our ever-changing world.

She has a background in both non-profit and for-profit organizations, and has helped many of them implement powerful initiatives to help these organizations develop and grow.

In this episode, we discussed:

Challenges & similarities for both profit and non-profit businesses
What is the social impact of what Nicole does?
Why are people so important?
What is Social Catalytics?
Why business ecosystems are important
How to get started addressing your goals
What to learn from success and failure
How do leaders solve problems?
The challenges of virtual learning/work
The importance of continual learning
What does an MBA give you?
Turning a dream into reality
Just because you are talented doesn’t mean you will be successful
Understanding your client’s frustrations are critical

Want to dive even deeper?

Catch more episodes or learn more about B2B marketing here: https://www.themarketingblender.com

Welcome to a new episode of the Corporate Caffeine Podcast!

Today we talk with entrepreneurs, Mark and Debbie Fratto, about the challenges and rewards of owning a business with your significant other. Mark & Debbie have been running a business together for over 22 years and share with us some of the lessons they’ve learned, tips for business owners, and some great business stories.

We also discuss:

Why Mark and Debbie decided to quit their jobs and live on a boat
What inspired Mark and Debbie to start their own business
How engineering and boat life lead to entrepreneurship
What it takes to be married to your business partner
How do you effectively work with your spouse
The importance of knowing your personality traits
Different people have different goals, this is critical to understand
Why decide to sell your business?
What artificial intelligence will never be able to do
How different personalities view their work
How to hire the right people
The damage that can be done by the wrong person

Want to dive deeper into all things B2B marketing?

Learn more here! https://www.themarketingblender.com

Welcome to a new episode of Corporate Caffeine!

Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is focused on the differences in business leadership personality, how to grow as a leader, and why there is no silver bullet to success.

Dacia also discusses:

How to define success
What have you left undone?
The two main personalities of business leaders
Strengths and shortcomings of ring leaders
Strengths and shortcomings of conductors
Just do the work
How to make meaningful decisions
Change doesn’t happen immediately
How to set good goals for the next year
Don’t ignore what’s been left undone

Want to dive deeper into all things B2B marketing?

Learn more here! https://www.themarketingblender.com

Welcome to a new episode of Corporate Caffeine!

Today's episode is pulled from Dacia's weekly LinkedIn live session hosted on Wednesdays via LinkedIn. Today's topic is points of impact, looking forward to new initiatives in 2022, and how to launch new initiatives!

In today’s episode, Dacia discusses:

Blender is launching a ton of new stuff this year
Dacia breaks down why launching something can be daunting - Good things take a while to launch, don’t stress
How to fight resistance when launching a new product - To succeed in marketing, you need to be consistent
When you are just launching something new, now is the time to learn!
Don’t go back and tinker with what you’ve finished
Being brave means sharing your gifts
When building a strategy, learn to step back
Look for both opportunities & challenges to grow
What does a business development system look like?
Why lead generation isn’t a magic wand

Want to schedule a free consult with a Chief Marketing Officer? Reach out here!

https://www.themarketingblender.com/contact-us/

Want to schedule a free consult with a Chief Marketing Officer? Reach out here! https://www.themarketingblender.com/contact-us/

Welcome to a new episode of Corporate Caffeine!

In today’s episode, we are joined by Mark Vincent. Mark is the Founder of Design Group International and the Society for Process Consulting. Mark is also an expert in developing unique approaches to executive leadership and increasing organizational capacity and was able to talk us through some of the things he’s learned in his many years of service.

We talked about Mark’s 3 turns of leaders, why leaders need to be lifetime learners, and what role sacrifice plays in running a business.

We also discuss:

What we’re excited about for this year
How to develop leaders How leaders responded to COVID
The benefits of business cohorts
What does authority mean in the workplace?
Difference between sexes in business
Thinking about the now vs thinking about the future
Mark’s 1st, 2nd, and 3rd turns
The importance of finding powerful mentors
How marketing is both art and science
Do hard days take a bigger toll on experienced leaders?

Want to dive deeper into all things B2B marketing? Learn more here! https://www.themarketingblender.com

Welcome to a new episode of Corporate Caffeine!

Today, our host Dacia is joined by CMO and marketing expert, Daisy McCarty. Daisy has over 10 years of experience in B2B marketing, with a focus on brand messaging and development. She’s also a LinkedIn expert and helps clients gain a deeper understanding of their customer base.

In today’s episode, they discuss:

What’s changed in marketing recently?
Marketing strategies: are you pivoting or flailing?
Why does marketing often get ignored?
Daisy’s background and expertise in SaaS
How to avoid sounding like your competition
How to write copy that actually connects with your customers
Common mistakes in B2B marketing
Why buyer personas need to be specific
What is the role of active listening in marketing?
The benefits of bringing in someone outside of the company
Common mistakes businesses make in marketing
LinkedIn best practices

In our introductory episode, Dacia talks with Erik Peterson, the Creative Director of The Marketing Blender, as well as Kyle Coffey the co-founder of The Marketing Blender. They discuss common struggles in B2B marketing, Dacia’s upcoming book release, and what to expect from the podcast going forward.

We also discuss:

Dacia is getting closer to launching her book and already thinking about the next one
Why marketing is one of the least utilized tools for businesses
Why marketing sometimes gets a bad rep
The first iterations of social media platforms and how they’ve changed
How Erik got pulled into creative design and Dacia into creative writing
Why marketing is story-driven
Some Val Kilmer talk
How to deal with clients who see things differently
How to not take things personally
Doing good work is good for you

Want to dive deeper into B2B marketing? Check out some of our awesome free resources here:

https://www.themarketingblender.com