Better Your Brand: Recent Episodes
Movement Mortgage
BYB is a podcast for all Sales leaders to learn practical skills to grow their social media and engage their audience through digital marketing.
Jeff sits down with Jenn Bates and Emily Klempel of Movement Mortgage's Social Media and Communications team to discuss how to figure out who your target audience is, how to use analytics to narrow your marketing focus and tips on how to create content.
Tools we discuss: Hootsuite, Sprout Social, Canva, Adobe Spark, iMovie, Inshot, Adobe Rush
Other resources: Social Media Today - https://www.socialmediatoday.com/ Keywords Everywhere - https://keywordseverywhere.com/ Google Trends - https://trends.google.com/trends/
Questions to help find out who your target audience is: https://www.bizjournals.com/bizjournals/how-to/marketing/2020/10/20-questions-to-ask-yourself-that-will-improve.html
Jeff and Taurin discuss one of the biggest issues with social media growth and development. Get started filming with your phone! https://www.youtube.com/watch?v=Co21Gw7zqNY&ab