UXpeditious: A UserZoom Podcast: Recent Episodes
Pod People, UserZoom
UXpeditious brings you quick, insightful interviews with design, product, and UX leaders. Hosted by industry experts, Alfonso de la Nuez (UserZoom co-founder and Chief Visionary Officer) and Dana Bishop (VP of Strategic Research Partners), each 15-minute episode is packed with smart insights and ideas, from the greatest thinkers, leaders, and executives, across the digital experience industry. For more information, visit UserZoom.com.
In this episode, UserTesting’s CMO Michelle Huff talks with Liz Miller from Constellation Research about generative AI, unraveling misconceptions surrounding it, and exploring its profound impact on marketing and customer experience. Among the items they discussed, included:
Misconceptions about generative AI
Generative AI and storytelling
Generative AI's role in customer experience
Ethical considerations for brands when using generative AI
Role of AI in design and content creation process
How brands can ensure using AI fits with overall brand identity and values
In this Insights Unlocked episode, Mike McDowell, a senior solutions consultant at UserTesting, interviews Mireya Arteaga from GoDaddy about actionable research tips any small business, side hustle or even Fortune 100 company can employ. Mireya is a lead CX researcher with GoDaddy with 12 years experience in customer experience, messaging, and optimizing marketing content.
In this week’s 🎙️🔓 Insights Unlocked, the topic of trust-building through internal research took center stage. The conversation between UserTesting’s Michael Mace and Adrian Howard shed light on the significant impact of understanding internal dynamics and using UX methodologies within organizations to foster collaboration, innovation, and success. One key theme discussed was the fear of being identified when providing honest feedback within an organization. Howard, a prominent figure in UX research and leadership coaching, shared insights into this common concern. "The fear of being identified really speaks to a valid worry that many individuals face when conducting research outside the realm of consumer products," he explained. "Honest answers can sometimes hurt people, especially when those in positions of power are uncomfortable with the feedback they receive."
In this episode of Insights Unlocked, UserTesting’s CMO Michelle Huff talks with Ari about why organizations should be turning their UX research function into future-ready strategic insight and foresight teams (SIFT). "Ari’s perspective challenges the status quo and encourages us to rethink how we approach UX research," Michelle said. "By transforming research teams into strategic insight and foresight teams, businesses can make informed decisions that align with both customer needs and business goals."
In this Insights Unlocked episode, Andy MacMillan talks with Laura Klein, a veteran in the experience research space, known for her expertise as an author, UX researcher, engineer, and product manager. They discuss the concept of designing for the smallest possible thing to avoid the cost of rework in product development. Laura emphasizes the importance of building the smallest thing needed to learn something or understand a problem better. It's not about building something small just for the sake of it; rather, it's about identifying the specific information that needs to be learned and finding the most efficient way to gain insights. "Build the smallest possible thing that you can to learn something or to understand something better," Laura said. They also touch on the challenges faced by UX researchers and the importance of including customer feedback in the product development process.
In this episode of the Insights Unlocked podcast, UserTesting's CEO Andy MacMillan talks with Ranjitha Kumar, UserTesting’s Chief Scientist about the evolving role of AI in the world of UX research, shedding light on how AI can revolutionize the way we design and optimize digital products. One of the key takeaways from the episode was the remarkable power AI holds in transforming the experience research landscape. By leveraging AI's capabilities, UX researchers and product managers can unlock deeper insights, automate mundane tasks, and streamline their workflows, allowing them to focus on more creative and innovative aspects of their work. The episode also brought up an essential point – the critical role of humans in the research process. While AI can be a valuable co-pilot, it should never replace the human touch, Ranjitha said.
From the C-suite to the front lines, everyone wishes life could be less complex, but that often feels impossible. Understanding the art of decision-making can shape your future path whether you're a tech professional, a business leader, or someone navigating life's many choices. In this week’s episode of Insights Unlocked, Janice Fraser, co-author "Farther, Faster, and Far Less Drama," discusses her four leadership motions, which she believes will help you achieve goals faster, make complex situations more manageable, and create momentum even during overwhelming circumstances. She and UserTesting’s CEO Andy MacMillan dive into the concepts she has employed consulting Navy SEALs, startup CEOs, and Fortune 100 executives.
Sarah Doody coaches UX and other tech professionals every day about what they need to do to take the next step in their careers. In this season’s first episode of Insights Unlocked, UserTesting’s CEO Andy MacMillan chats with Sarah about navigating your UX career over the next 1 to 2 years.
Welcome to Insights Unlocked, a new podcast from UserTesting. If you’ve listened to and followed our past shows, the Human Insights Podcast and UXpeditious, you will also love Insights Unlocked. Each episode brings you quick, insightful stories and interviews on how successful digital products and experiences are built and delivered through customer insights–from concept through execution. Every Monday we deliver you a 25-minute conversation packed with smart insights and ideas from innovative thinkers, leaders and practitioners across the digital experience industry. Hear how brands like IKEA, Grammarly, Atlassian and Capital One among others are tackling experience research challenges.
Jonathan Alloy is Vice President of Customer Experience and Innovation Consulting at Publicis Sapient; he's a transformative, innovative, and inclusive business and technology leader with both corporate and academic experience on his resume. In this episode Jonathan shares several tactical steps design, product and CX leaders can take to thoughtfully and effectively scale UX.
Tomer Sharon is the Co-founder and Chief Experience Officer of anywell. He’s had many professional achievements and worked in spirited companies like Google and WeWork. In this episode, we’re going to talk about one of his biggest contributions to user research, Atomic Research–a method of managing qualitative research knowledge in a more dynamic way. It helps teams across organizations share important findings quickly and across silos.
Timothy Embretson is Global Vice President of Experience Design and Karolina Boremalm is Global Head of Design Operations at Ingka Group, IKEA’s largest retailer. In this episode, they discuss how they are leading a digital transformation at a major global retailer. Scaling the design organizations and helping to make the special in-person IKEA experience just as delightful when a person is shopping online.
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Erin May and JH Forster of User Interviews and hosts of the Awkward Silences podcast, discuss the value of high-value research participants. Depending on where a product is in its lifecycle, an intentional pool of research participants can substantially impact the strategic direction of a product.
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Jesse James Garrett is a Design Leadership coach, author and speaker with over 25 years of experience in the UX industry. Jesse was part of the first wave of professional user experience designers and co-founder of one of the first user experience consultancies, Adaptive Path. In this episode, we talk with Jesse about what UX leadership needs in order to keep the industry thriving.
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Malini Leveque is VP of User Insights and Research at SAP. A huge multinational software company, SAP has over 100,000 employees. In this episode, Malini shares how she’s leading product teams throughout the organization using big data, analytics, and live user insights to drive actions that generate real business value.
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Kate Towsey is Research Operations Manager at Atlassian. In this episode, Kate challenges how we think about Research Ops, saying it’s not an administrative effort. It’s foundational in providing the necessary tools and training to make sure research can be democratized while maintaining the highest quality insights.
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Joaquín Márquez Correa is Global Head for UX and Design at Banco Santander, one of the largest banks in Spain. In this episode, Joaquin reminds us how prevalent financial services are in our day-to-day lives and how Santander is betting big on great user experience to better service their customers.
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Pablo Sanchez Martin is Senior Vice President and Head of Design at Lightstream. In this episode, Pablo shares some compelling thoughts on how UX insights and data have the power to transform business. He advocates that business leaders need to lean into their research teams, giving them the space to ask hard questions and influence strategic directions.
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Natalie Marie Dunbar is Senior Manager of UX Content Strategy at Walmart. This episode we talk with her about the growing discipline of integrated user experience content strategy. And how this budding discipline is starting to get a seat at the table along with design, research and product.
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Curious about content strategy? Get 20% off a copy of Natalie’s book ‘From Solo to Scaled’ with promo code UXPEDITIOUS. Offer expires December 31, 2022.
Devin Harold is the Director of UX Research for Financial Services at Capital One. This episode we chat with Devin about UX research processes, specifically rapid research. Devin is an experienced UX leader who has leaned into the rapid research process to scale user insights and drive some big initiatives.
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Amy Deschenes is the Head of UX & Digital Accessibility for Harvard Library. In this episode, we talk about the value of UX accessibility. Amy and her team led an accessibility audit of 14 websites, she shares what they learned and what the future state of accessibility could look like.
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Fanny Pourcenoux is the Director of Global Design at Contentsquare. Fanny is leading Contentsquare’s redesign and rebranding efforts and she’s leaning heavily on data informed design decisions. On this episode, Fanny talks about using data to make design and content decisions and how data can support UX Research efforts.
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Monal Chokshi is the Senior Director, Head of Research & Insights at Dropbox. She has built and led UX teams for over 10 years, including those at Lyft, Intuit, and SoundCloud. On this episode she reflects back on some of her past talks about leadership and shares ways researchers can build a team from the ground up as well as elevating research teams that already exist.
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Alec Levin is the Co-Founder and CEO of Learners, a community that provides professional education to UX Researchers, designers, and product managers. In this episode, we hear about the value of engaging in a multidisciplinary community and why in order to be a strategic researcher, it’s necessary to understand the economics of business.
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In this episode, we talk with Beverly May, VP of Research and Design at Allstate about her efforts leading a large design platforming initiative. And we hit on a hot topic in our industry: CX. Hear how Beverly is defining customer experience and how it’s helping to deliver insights at scale.
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Andrew Schall is the Senior Director of Experience Design Research at Mayo Clinic, where he’s working with his team to create the next generation of healthcare technology. He has over 20 years of professional experience in user experience with expertise in eye tracking. This episode we hear how and when a UX Researcher could use eye tracking technology.
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Christian Rohrer, Vice President of Experience Design at TD Bank shares his expertise in UX measurement, specifically the PURE Method. Pure stands for Pragmatic Usability Rating by Experts and is a usability-evaluation method that attempts to quantify how difficult a product is to use and provides qualitative insights into how to fix it, without costing a lot of time or money.
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Susana La Luz-Hawkins is the Research Department Director of Design & Customer Experience at J.P. Morgan Chase. Susana gave a talk at the Epic Conference 2015 titled “The Missing Tool in the Design Leadership Toolbox: Integrating Conflict Management into Collaborative Design.” As design and UX teams continue to grow, managing conflict might be even more critical today, and in this episode, Susana shares some best practices for managing conflict.
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Kevin Newton is Manager of UX Research Practice at LinkedIn; in this episode, he shares insights on how he’s scaling a research team at a large and growing company. His team is also working on a unique effort to quantify what it means to have a “simple” user experience, and its relationship to LinkedIn's metrics and revenue.
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Temitayo Olasimbo is instrumental in advocating for measured Inclusion and Diversity goals with Best Buy's research platforms, as well as leading the work on exploring inclusive terminology to implement in Best Buy's I&D roadmap. In this episode, we talk with Temmy about doing the good and difficult work of DE&I and how it impacts research and larger strategy design and business decisions.
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Jakob Nielsen takes us on a journey into the history of UX from the past, the present, to the beyond--offering predictions of what UX will look like in 2050. Last year, Nielsen gave a keynote speech titled UX 2050; sharing fascinating predictions about what the UX profession might look like in just a few decades. Nielsen predicts growth from the current 1.5 million UX professionals to a monumental 100 million over the next 30 years. We dig into that prediction and what it means for innovation, research and the world economy.
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Announcing the launch of UXpeditious: A UserZoom podcast, bringing you quick, insightful interviews with design, product, and UX leaders. Check out the trailer, and please click subscribe to make sure you don't miss our first episode featuring Jakob Nielsen, dropping June 21st.
For more information, visit UserZoom.com
Help us improve the show and suggest topics or guests! Click here to take our quick survey. https://s.userzoom.com/m/MSBDMzAxUzI4NyAg