Andrew provides an informative perspective, a bit of history on movement assessment and evolving technologies in the industry. We chat about how frequency of assessment is key to finding and addressing movement restrictions and issues. HIgh School and Collegiate Athletesathletes, high performance focused organizations and more.

Episode Highlights:

1:25 Assessing human movement and the history of Physmodo

2:35 We were focused on creating something objective and fast

3:22 Computer vision, cameras and evolution to observe all three planes of movement

5:47 Future and near term integration of wearables

6:58 Youth populations, good movement and the practice of proper mechanics

9:50 Screening Frequency matters

10:40 Phymodo can help coaches and athletes, How can this help parents, now and into the future?

14:27 One motivation for younger generations is that we give people a score.

17:59 What surprises you from your data?

19:30 Bigger, Stronger, Faster Athletes often have the largest amount of issues and injuries

20:55. Pushing through and gaming movement

22:49 "We dont pretend to get everything" The balance between frequency of capture and more movements captured

27:44 How Andrew's Play History has impacted him

Links and hashtags:

https://www.linkedin.com/in/andrew-menter-a5a229/

https://www.linkedin.com/company/physmodo-technology/

Find Physmodo in the app store

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

thebrandxmethod

YouthStrengthTraining

MovementAssessmentTech

TheAthleteCoachNetwork

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Listen as Coach Rick Gaylord joins Jeff and Mikki to discuss his passion for coaching youth, his athletic background and professional experiences. Including the tension and interplay of Power and Technique, how they may differ in women's and men's athletic development. Cross Training and Single Sport focus and their respective effects on athleticism, Raising and coaching a multi Sport National level, State Title winning athlete, Character development, "Travel ball syndrome" and more.

Episode Highlights:

1:41 How Athletic and professional history can contribute to a passion for coaching
4:52 A football injury leads to becoming a throwing athlete
5:57 Power & technique, "Brutes & Dancers", focus, attention to detail and refinement
8:36 Athleticism is at a turning point
11:02 Cross-Training and complimentary sports for both boys and girls
12:27 Coaching High School, observations on the growing gaps in athleticism
13:59 Performance: Raising and Coaching a successful athlete
18:32 Breaking the "Cycle of Doom"
19:12 Challenges relating to single sport athletes with isolated experience and perspectives
20:47 Multi Sport Athlete dominance and Parent education
22:43 Travel Ball Syndrome
25:00 Embedding an understanding of a path to a healthy life
26:57 Passing It On
32:30 Contributions: Develop a great squat or a great person?
34:54 "A Daily Intensive in Human Interactions"
40:32 Crafting the message and setting expectations
48:38 Teach the technical aspects of the gym itself

Links:

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

highschoolathletics

highschoolcoaching

trackandfieldsport

highschoolthrowingsports

thebrandxmethod

YouthStrengthTraining

TeenFitnessTraining

TheAthleteCoachNetwork

View Details

Send us your input for Season 5, We would love to hear what you want us to cover and any subjects you would like us to go deeper on, guests you'd like us to interview.

View Details

Rachel Steadman hops on with Mikki and Jeff to discuss a little "how we got here" CrossFit history, 2006, fish tacos, and some serious guidance. The community has grown up over the past two decades and Rachel's knowledge on how gyms can plan ahead to avoid "the risks of not managing risks" is pure gold.

Episode Highlights:

1:30 CrossFit and Rachel's Professional Background
3:16 Message Boards and Painstorms
4:45 Internet Friendships
6:56 Level 1 at the OG Brand X® in San Diego
8:12 Coaching evolution
8:59 Ellipsis Training and Adventures, Environment, Safety and Quality
12:31 From Safety Lady to teaching kids to Recognize, Assess, Manage
14:46 Risk & Challenge and how they are different
17:12 Addressing both Professional Competence and Legal Compliance
19:00 The cost of not investing in Robust Risk Management
21:49 Most Common "problems" encountered, and youth specific concerns
27:25 Advice to Parents, Coaches and Owners in regard to Social Media exposure
31:45 Creating structure to limit Coaches use of phones during training
35:47 Thoughts on Teens in Adult Class
39:47 Teens, brain development timelines and the high possibility of "poor decisions"

Links and Hashtags:

https://ellipsistrainingandadventures.com

https://www.instagram.com/ellipsisaffiliatesystems

ellipsisaffiliatesystems@gmail.com

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

BusinessRiskStrategies

RiskManagement

gymbusiness

ellipsistrainingandadventures

thebrandxmethod

YouthStrengthTraining

TeenFitnessTraining

TheAthleteCoachNetwork

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Keegan and Mikki share proven strategies for positive coaching through growth spurts. Keeping youth engaged when physiological changes and challenges can create extra adjustment for both the youth and the coach.

Episode Highlights:

1:31 "Early Bloomers" kindness, options, normalizing the experience and getting back to mastery
3:29 Highlighting how their new body proportions have advantages
6:32 Defining "Spend time in new positions"
8:43 Awareness that the results of spending time in new positions are often discomfort, pain, struggling through tightness, and the need for specific mobility exercises
10:55 "New Range of Motion is weak Range of Motion"
11:36 Plan to incorporate more midline, core exercises, building core from more than a single direction- includie proprioceptive, rotation and anti rotation

Links and Hashtags:

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

thebrandxmethod

PositiveCoachingYouth

YouthStrengthTraining

YouthGrowthSpurts

TeenFitnessTraining

TheAthleteCoachNetwork

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Dan Uyemura, Founder of PushPress joins Jeff and Mikki to discuss a myriad of topics from how fear of failure can be a real motivator, Glee Club and the positive outcomes of challenges, Staying humble, having true empathy and how a Coaches impact can be lifelong for youth. We discuss the similarities and differences in Adult and Youth Program needs, How actual human experience is still key for accurate data, and notably why PushPress is leading the way in SaaS for gyms with excellent products and strategies that help their customers (gyms) do their jobs helping their customers (members) to feel good about their experience.

Episode Highlights:

1:00 A focus on solving customer pain points.

3:54 Play History, A typical day after school.

5:26 Fear of Failure as a motivator.

9:00 Resilience from a bad experience "...can be so defining".

10:52 Resilience from choices, belief in humanity and empathy.

12:39 "Do the right thing every day".

14:09 How transparency enhances the culture at PushPress.

16:03 Be humble, admit when you're wrong.

17:31 Remember how tough youth culture can be, how empathy can provide a safe place

20:15 For youth, a Coaches impact can be lifelong. The importance of "they showed up for me".

22:35 How PushPress helps gyms do their job

24:46 Making the customer experience memorable "I love Coach Dan" and manufacturing for the desired outcome.

27:18 Thinking of a youth program as a business.

28:50 In business, work on one thing and fix it, which may break something else, fix it.

31:14 Parents want their children to reach full potential.

33:07 Challenges are motivating.

36:22 Data in a holistic gym setting to define who is successful and why, it can corroborate, improve and refine the human experience.

39:40 Data concerns include bias, skewing of definitions and more. We still need both data and actual human experience.

46:21 New PushPress tools.

49:05. How we look at problems and creating solutions that are as aotomatable as possible.

51:33 The Question no one has ever asked.

Links & Hashtags

www.pushpress.com

www.thebrandxmethod.com

Brand X® Kids & Teen Programming now on PushPress Train

PushPress website: PushPress.com

The PushPress Podcast: https://www.pushpress.com/podcast

Dan's LinkedIn: www.linkedin.com/in/danuyemura/

Dan's Instagram: @danielsan

Gymmanagementsoftware

PushPress

SaaS

YouthAthleticDevelopment

YouthFitnessBusiness

YouthPrograms

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Keegan and Jeff share effective systems for appropriate Intensity when training Youth. They talk about what is ineffective, effective, dose response evaluation and the vast difference between training for health and longevity and training for competition.

Episode Highlights:

1:58 Defining What is effective

2:42 Dose and Volume- Using speed, reps and load for positive effect.

4:04 Health & intensity, balancing goals, recovery and fun.

6:09 Effective Youth models differ from Adult models.

7:35 Leverage High Skill Low Skill pairings.

8:48 Evaluating Sport- Seasons, Cycles and stressors.

10:50 The goal is to boost performance in their Sport of choice.

11:19 Coach Movement rather than Cheerlead Intensity.

11:50 Know your athlete with planned facetime and interaction.

13:35 The whole goal is to make training gains while still recoverable to be effective.

15:24 What is the appropriate age to sprinkle intensity into training?

17:16 Training for Health vs. Training for Competition, redlining carries risk.

17:55 Training for Health and Longevity should be and look different.

Links and Hashtags

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

https://www.linkedin.com/in/mikki-lee-martin

https://www.linkedin.com/in/jeff-martin

intensityinyouthfitness

sportperformance

youthsportperformance

effectiveyouthstrengthandconditioning

teenfitness

youthdevelopmentprograms

youthfunctionalfitness

gyms

sportsfacilities

youthtraining

boutiquegyms

wellnessbusiness

youthhealth

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Mikki and Jeff host Farran Mackay to discuss her unique and client centric approach to creating success for gyms, coaches and clients.

Sustainability is the goal through optimal member experience planning.

Episode Highlights:

1:32 Teaching through love of Sport

2:43 Researching long term changes for positive practices in teachers

4:32 "Unless you can support the person in front of you to take the next steps in their growth, whatever it is then it doesn't matter what the content is"

5:41 Strategies for accountability

8:34 Templates only go so far

9:50 Choices based on the right information

11:50 Understanding why members are there in that moment

13:14 Create space to connect

15:30 The old way and the new way, generational change

17:05 You don't have to muddle through, get a mentor

22:14 What is meant by "just be better"?

24:11 Expansion of member analysis is leaning into healthspan and innovation

27:16 Development of expanded measures and benchmarks beyond the rehab model to an opportunity model

33:38 All investments have time horizons

37:40 Developing a human takes at least 18 years

45:38 Defining explicitly exceptional member experiences

46:15. Considering development path for trainers and coaches as integral

48:06. Putting yourself in the shoes of every type of customer

50:43 Farran: What question have you never been asked on a podcast, that you would like asked?

Links and Hashtags

https://www.virtuouscoach.nl/

https://www.instagram.com/virtuous.coach.development/

https://nl.linkedin.com/in/farran-mackay

https://www.instagram.com/thebrandxmethod/

https://www.instagram.com/theacn.app/

https://www.linkedin.com/in/mikki-lee-martin

https://www.linkedin.com/in/jeff-martin

fitnesscustomerexperience

customerexperience

youthdevelopmentprograms

youthfunctionalfitness

gyms

sportsfacilities

youthtraining

boutiquegyms

wellnessbusiness

youthhealth

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Jeff and Mikki talk with Stephen Kinsella of FSM Youth (Bray Ireland) about his recent project and ebook "The Edge" and the why behind helping this generation through adversity.

Episode Highlights:

2:36 The Youth Mindset angle and asking the right questions

3:56 "The Edge"- 9 Lessons and exercising the mind

7:13 Post adversity discussion and moving to "What are we going to do about it now"

9:32 The gym as a safe environment, delayed gratification and perseverance

13:54 Trust and great coaches

16:05 Outdoor Challenges and teens excelling

25:50 Brand X®, Psycho-Social Gaps defined alongside Movement Gaps

30:03 Allowing adversity

35:25 "It all comes back to getting them to lift weights"

36:18 Other projects "The Youth Coach Summit"

41:25 The 1 Question..."Stephan, Why is it so important to you to help impact Kids?"

Links and Hashtags

https://thebrandxmethod.com/

https://www.instagram.com/fsm_youths/

https://www.instagram.com/theacn.app/

2025 Youth Coaching Summit 2025

https://fsmbray.ie/kids-program/

YouthMentalHealth

YouthResilience

YouthAthleticDevelopment

YouthStrength&Conditioning

YouthFitness

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Jen Broxterman, who metaphorically is "the joyful food in your nutrition education menu" talks with Jeff and Mikki about how to build a healthy plate, how that works with youth, as well as addressing the sweet treats culture in schools and organizations as both reward and celebration- how much should we actually focus on that?

Episode Highlights:

1:30 50% Vegetables, 25% Protein, 25% Carbohydrates and how to communicate individualizing to level of activity

5:06 Reviewing the Division Of Responsibility for parents & kids

8:00 Relative needs discussions with Teens and Tweens

9:16 Matching plates to output

11:19 The Quality of the gas and the distance you'll need to go

12:56 Advice on Sweet Treats Rewards culture

17:00 Banned things get elevated in kid's minds, Food should be joyful

18:06 "As you know better, do better"

Hashtags & Links

#youthfitness

#youthathleticdevelopment

#youthperformance

#JeffMartin

#MikkiMartin

#TheBrandXMethod

#TheYouthFitnessPodcast

#TheAthleteCoachNetwork

#ProsperNutrition

#JenBroxterman

https://www.prospernutritioncoaching.com/freebies

https://thebrandxmethod.thinkific.com/collections

https://linktr.ee/theacn.app

View Details

Physical Education, Inspiring motivation through standards. Keegan and Connor Martin discuss the starting point, we can't expect goal setting much less goal attainment without a destination.

Episode Highlights:

1:41 From JFK and a base level of health to the ability to skip or sit out Physical education

5:07 In the early 2000's there were assessments, but no goals were shared with students.

5:32 How the standards to goals to motivation process has been muddied

12:18 Students dont need to have results published, but they do need to be given a standard- a destination to set goals

and motivate the pursuit of those goals.

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Connor and Keegan Martin discuss the many changes in Youth Fitness over their lifetimes, from perceived exertion to wearables and contactless training.

Their experiences and what training looks like now for young athletes.

Episode Highlights:

2:23 When we were kids, in our training all we really knew was "Go Hard and Go Fast".

3:29 As things evolved, integrating strength with high intensity, adding high skill gymnastics, hypertrophy.

4:41 The huge shift from perceived exertion to data at your fingertips, the development of technology and new training tools.

6:35 Data- Google Spreadsheets to Training Platforms, Gen Z depends on tech for basic communication.

8:27 Technology is integrated with the human experience for Gen Z.

9:03 Landscape & Access, from landlines, dialup and computer rooms, it's wildly different now.

11:07 Wearables, Biometrics, Self-Perception and Physiology and how they inform coaching feedback.

11:26 Enhancing Coaches input with wearables.

14:46 Physicality, convenience, luxury and the enduring challenges in the gym environment.

17:15 Balancing perceived exertion and biometrics, keeping "the foot on the gas".

21:09 Humans advance through the use of new tools.

23:06 With Gen Z Technology can be the entry point to reach kids that otherwise would not engage.

26.38 Utilize the tools, Embrace the Changes, Track the Data

Find the Brand X® Store here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

fitnessgenz

fitnessmillennials

perspectivesonyouthfitness

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

https://www.instagram.com/theacn.app/

View Details

In Part 1 of 2 U18 podcasts, Mikki & Jeff discuss Brand X® Youth Barbell Prep, and how it fits into a Youth Strength Training Program. How teaching use of the Barbell to younger kids in a safe, engaging, developmentally appropriate environment while leveraging Play created motivation and State and National records.

Show Notes & Highlights:

1. 1:20 What is it and Why is it offered?

2. 2:57 Developmentally appropriate Goals & Methods

3. 4:35 Who is it for? Age, focus, competency

4. 7:37 Psycho-Social considerations, Safety protocols, set up, retention and success

5. 11:30 What does a day in Barbell Prep Class look like?

6. 12:54 Loaded Play

7. 15:07 Competitions, Events and Records

Find Brand X® Training here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

USAPowerliftingKids

YouthBarbellTraining

YouthPowerLifting

BarbellSafetyYouth

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

https://www.instagram.com/theacn.app/

View Details

Description: Jen Broxterman RD, the amazing energy behind Prosper Nutrition Coaching, shares actionable advice

and steps to create positive outcomes. Her use of Play to engage both parents, Coaches and youth through Games and metaphors is pure gold!

Take her Free LIFT OFF course.

Episode Highlights:

1. 1:48 How to Bring Nutrition into your space

2. 3:00 WIN What's important now?

3. 4:02 The LIFT OFF Course and Play

4. 5:12 Championing Vegetable intake and the Rainbow Game

5. 8:59 Baby Cry or Dog Bark? Coping with stress eating

6. 12:01 The Memory Game, matching cravings to solutions

7. 13:59 Kid and exposure to Healthy Foods x 20

8. 14:57 Division of Responsibility

Find Brand X® Games here:

https://thebrandxmethod.thinkific.com/collections

Prosper Nutrition Coaching

Lift OFF Course

Hashtags and links:

NutritionCoachingBusiness

kidsnutritionstrategies

youthfitnessworkouts

kidsworkouts

teenworkouts

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

https://www.instagram.com/theacn.app/

View Details

Our partners at PushPress recently hosted a webinar, where we outline 5 Essential actions for a Thriving Youth Program.

In this five part series, we will discuss each of those five actions in short under 18 minutes episodes. In the 5th episode, we discuss the details of the Customer relationship in Youth Fitness Programs and how communication and actions differ from Adult Programs.

Episode Highlights:

1. 1:15 Customer v. Client

2. 2:19 Understand the Goals of both Customer & Client

2. 3:14 Scheduling Communication Systems, consistent and relevant to the Goals of both

3. 4:41 Drip education to parents to increase retention

4. 6:26 Three takeaways- Gather Customer & Client Goals, Maintain the relationship with great communication, and communicate success with "Bright Spots"

Find Brand X® programming here:

https://thebrandxmethod.com/featured-partners/

https://www.pushpress.com/partners/brand x method

Find Brand X® Youth Specific Education here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

parentsascustomers

youthfitnessworkouts

kidsworkouts

teenworkouts

youthfitnessprogramming

youthgyms

kidsgym

youthprogramsuccess

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

https://www.instagram.com/theacn.app/

jeffandmikkimartin

View Details

Our partners at PushPress recently hosted a webinar, where we outline 5 Essential actions for a Thriving Youth Program.

In this five part series, we will discuss each of those five actions in short under 18 minutes episodes. In the fourth of the five, we discuss using youth specific programming. Check out our NEW Brand X® Kids & Teen Class Programming now available on PushPress Train https://www.pushpress.com/partners/brandxmethod

Episode Highlights:

1. 1:07 Professional Organizations and Researchers recommend it.

2. 3:40 Progressing Skills & Maximizing Potential takes planning

3. 5:18 Outcomes- Constant Progress is Motivating

4. 6:47 Retention Boosts your Business

Find Brand X® programming here:

https://thebrandxmethod.com/featured-partners/

https://www.pushpress.com/partners/brand x method

https://www.pushpress.com

Find Brand X® Youth Specific Education here:

https://thebrandxmethod.thinkific.com/collections

Hashtags and links:

youtthfitnessclass

youthfitnessworkouts

kidsworkouts

teenworkouts

youthfitnessprogramming

youthgyms

kidsgym

youthprogramsuccess

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

https://www.instagram.com/theacn.app/

jeffandmikkimartin

View Details

Our partners at PushPress recently hosted a webinar, where we outline 5 Essential actions for a Thriving Youth Program.

In this five-part series, we will discuss each of those five actions in short under 18 minutes episodes. In the third of the five, we discuss Creating a Child Friendly Environment. Check out Brand X® Kids & Teen Class Programming now available on PushPress Train https://www.pushpress.com/partners/brandxmethod

Episode Highlights:

1:12 Is your youth program hiding?
3:06 Creating Comfort
4:11 Retention and perception
6:06 Creating Engagement

Hashtags and links:

youthgyms

kidsgym

youthprogramsuccess

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

theyouthfitnesspodcast

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

Find Brand X® programming here:

https://thebrandxmethod.com/featured-partners/

https://www.pushpress.com/partners/brand x method

https://www.pushpress.com

Find Brand X ®Youth Specific Education here:

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Our partners at PushPress recently hosted a webinar, where we outline 5 Essential actions for a Thriving Youth Program.

In this five part series, we will discuss each of those five actions in short under 18 minutes episodes. In the second of the five, we discuss Youth Specific Education.

Episode Highlights:

1. 1:51 Who goes to that mechanic!

2. 3:14 Maximizing potential

3. 4:06 Sub-optimal decisions

4. 5:18 Safety, maximizing potential, retention

Hashtags and links:

youthfitnesstraining

youthfitnesseducation

youthgyms

kidsgym

youthprogramsuccess

youthathletics

theyouthfitnesspodcast

youthsport

functionalfitnessyouth

thebrandxmethod

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

Find Brand X ®Youth Specific Education here:

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

Find Brand X® programming here:

https://thebrandxmethod.com/featured-partners/

https://www.pushpress.com/partners/brand x method

https://www.pushpress.com

View Details

Our new partners at PushPress hosted a webinar, where we outline 5 Essential actions for a Thriving Youth Program.

In this five part series, we will discuss each of those five actions in short under 18 minutes episodes. In the first of the five, we discuss Defining Your Goals.

Episode Highlights:

1:51 the benefits of defined goals

2:45 you must drive the program to go to disneyland

3:58 finish prerequisites before med school

Hashtags and links:

youthgyms

kidsgym

youthprogramsuccess

youthathletics

theyouthfitnesspodcast

youthfitness

youthsport

functionalfitnessyouth

thebrandxmethod

BrandXYouthProgramming

theathletecoachnetwork

jeffandmikkimartin

Find Brand X® programming here:

https://www.pushpress.com/partners/brandxmethod

https://www.pushpress.com

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Chappie Hunter of Alpine Ranch CrossFit, Westin and his parents Joe and Shelly join Jeff and Mikki to discuss Westin's journey into fitness and the myriad benefits that experience has created for both Westin, Chappie and the CF Alpine Ranch community.

Episode Highlights:

1. 1:34 Alpine Ranch CrossFit, Brand X® and the Young Warriors, Teen Gladiators programs

2. 2:38 Fitness, Sport, CrossFit perception and the reality at Alpine Ranch CrossFit

3. 3:52Coach and student learning, how focus and attention contributed to Westin's excellent and varied gains in processing,

grip strength, biking, posture, muscle tone, academics, and interpersonal relationships

4. 8:25 "Transcending the gym and transcending the sport"

5. 10:18 The number one rule "Be a good human being"

6. 12:17 Westin's success in BenchPress, Thrusters, Sit-ups, Cross Country and Track

7. 18:54 Future goals for pacing, pushups and running longer without breaks

8. 20:00 Keeping instructions simple, straight forward language and focusing on gym landmarks

9. 25:41 Joe and Shelly explain their experience with and definitions of autism spectrum

10. 30:20 "Working with Westin and other autism spectrum kids has made me a better coach"

11. 31:05 What do we need to know to best serve your child as an individual?

12. 33:28 Winning and incremental celebrations of success

13. 36:17 Using challenges to make us all better as coaches, athletes and humans.

Hashtags and links:

AlpineRanchCrossFit

autismspectrumyouth

autismresourcesforkids

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

youthsport

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://www.instagram.com/alpineranchcrossfit/

https://alpineranchcrossfit.com/

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Coach Jeff, Keegan and Mikki discuss Maximizing Performance for Youth Sport, maximizing potential and enhancing the sport experience through a focus on Movement Skills & Quality, Positional consistency, Injury prevention, Skill acquisition and power production. Starting at the Foundation in Base and Building mobility alongside Stability.

Episode Highlights:

1:17 Sport IS Performance and the focus of performance is how we are doing in our sport.

2:25 Maximizing Potential in the Boost Phase and Enhanced sport experience

3:54 TIP - Teach youth to move better to express more for improved sport performance

4:40 Positional Consistency "Athletes need enough mobility to get there (on the field) and then be stable for the amount of time needed"

5:00 The ability to reproduce Movement Skills increases Movement Vocabulary and translates to Fluency on the field

7:14 Detracting from performance trajectory through skipped foundations and subsequent injury

9:02 How "Poor Position bleeds power" even in Pro and World Class Athletes

10:21 TIP - Athlete Safety "Do no Harm" through intervention or lack of intervention

11:08 TIP - Start with the Base, Strengthening the Feet

12:17 Striking a Balance, supporting performance through precise application of High skill Low skill protocols to make weaknesses strengths.

Hashtags and links:

SportPerformance

YouthSport

YouthPhysicalEducation

Physicalliteracy

YouthHealth

YouthPerformance

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

poorpositionbleedspower

athletesafety

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Keegan, Jeff and Mikki talk simple straightforward strategies to foster a physical culture at home.

Episode Highlights:

2:31 Consciously fostering a culture where kids want to move

3;10 Daily modeling & scheduling of physical activities

6:45 Seeing the family moving motivates kids to join and copy

7:28 Incorporate things they already enjoy

8:25 Move together as a family, let them lead and stay playful

10:25 Leverage sport interests through playful skill practice

10:58 Choosing within family scope and boundaries

12:13 What is screen time replacing?

13:30 Utilize screen time as earned and not expected

16:05 Active modeling and conscious behaviors

Hashtags and links:

activekids

Youthfitnessgames

YouthPhysicalEducation

Physicalliteracy

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

youthsport

functionalfitnessyouth

BrandXatHome

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

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Description: Jeff and Mikki are joined by NYT best selling Author Dr. Cate Shanahan who explains and discusses why all humans (especially parents!) need to be aware of the "profound and powerful" effects of seed oils, and understand just how toxic they are to our health. She acknowleges the science of nutrition having become very controversial and gives some history and ideas about why that may be. Dr. Cate advises all of us to pay attention to "The Hateful 8" and provides lots of tips for families to avoid the "metabolic hijacking" they leave in their wake.

Episode Highlights:

2:08 Seed oils and sugar addicts

4:18 "I was a medical mystery" as an athlete and turned to the science of nutrition

5:24 The Hateful 8 and "The Fatburn Fix"

7:44 99% of Americans over 18 show early signs of type 2 diabetes (pre-diabetic)

11:40 Treating the symptoms "I want more sugar"

13:41 "The Hateful 8" are Corn, Canola, Cotton, Soy, Sunflower, Safflower, Grapeseed and Rice Bran

14:50 Burning off the stored seed oils and the fallacy of short term studies

16:58 Pro Tip- . A path and tips for parents to rid children's diets of "The Hateful 8"

19:56 Pro-Tip - Why you need to be your own ( and your children's) Health Advocate

22:22 Clarifying the primary driver of heart disease

23:16 La Sierra HS, Body composition, Fitness and the common perception of exercise as the only solution for body composition change

26:40 Fatigue and Vegetable Oils and damaged mitochondria

27:22 Most Americans are "Skinny Fat"

30:15 The perfect storm of poor health Movement Gaps, Movement Voids and diet induced Fatigue

31:23 Youth are losing the internal feeling of "I want to move"

34:19 Medical Science ignores Vegetable Oils as the root cause of anything bad

37:35 Pro Tip- Read these books! The Fatburn Fix" and "Deep Nutrition"

Hashtags and Links

TheHateful8

TheFatburnFix

DrCateShanahan

Youthnutrition

youthhealth

YouthPhysicalEducation

Physicalliteracy

youthperformance

theyouthfitnesspodcast

youthfitness

youthsport

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://drcate.com/

https://www.instagram.com/drcateshanahan/

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram/com/prosper_nc

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Jennifer Broxterman Registered Dietician and Founder of Prosper Nutrition Coaching joins

Mikki and Jeff in a lively metaphor-rich conversation to talk Nutrition Coaching for Coaches and gives excellent advice concerning youth and nutrition discussions.

Episode Highlights:

2:59 Becoming a better coach

4:07 Elevating skills, complex to simple as a behavior change facilitator

5:25 Sherpas, climbing mountains and a clients definition of success

7:26 Planting seeds, youth and the power of words

8:06 Dinner Parties and Childhood feeding Practices, Ellyn Satter and the Division of Responsibility (DOR)

11:04 On Rewards, bribes and punishments

12:20 Fun Fact: It takes kids 20 exposures to "like or try" new food

13:50 What if we take terms away? and we just offer foods

Hashtags and links:

ProsperNutrition

JenniferBroxterman

prospernutritioncoaching

ellynsatter

Youthfitnessgames

YouthPhysicalEducation

Physicalliteracy

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

youthsport

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://prospernutritioncoaching.com

https://prospernutritioncoaching.com/LiftOff

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram/com/prosper_nc

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Jeff and Mikki Martin discuss the development of youth fitness games in the early functional fitness days, misinterpretations and missed opportunities.

They lay out how and why SuperGames can deliver so much more. Games + Functional Movement, Games + Physical Literacy, Games + Positional Strength, Games + Elements of Free Play, Games + Neurological training in agility, balance, coordination and accuracy, Games + Current Cultural Context.

Episode Highlights:

1:15: Misinterpreting Fun, Kids Fitness Games and History

3:01 How to develop opportunities to offer more than running + tag, Games + Functional Fitness "Musical Medicine Ball", Games + Physical Literacy "Skipping Rocks"

7:29 Games + Positional Strength "Stinky Feets"

10:25 Games + Elements of Free Play "Legomania"

13:18 Teens + Elements of Free Play, Cooperation and Creating Rules "HillBilly Basketball"

15:23 Games + Neurological training, agility, balance, coordination and accuracy Race + target, Balance + throw, "Hoover Ball"

17:19 Games + Current Cultural Context "Frogger" 2006 to "RideShare Uber/Lyft" 2021

19:22 Coaches Prep and explaining the Rules

Hashtags and links:

Youthfitnessgames

YouthPhysicalEducation

Physicalliteracy

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

youthsport

trainingpositionalstrength

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

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Jonny Smyth hops on for friendly conversation concerning the needs of youth beyond simply physical performance. Jonny, Jeff and Mikki discuss how to apply these concepts within a gym and why they are so very important to building amazing and fully healthy, capable humans.

Episode Highlights:

3:20 One for learning, plus a "wee bit of background"

7:53 Fitness silos and the need for better integration of Practicum and Manualized learning

Ideas on advancing the Novice to Expert Coaching path

14:53 Resilience and the basis of trust, safety and support both physically and mentally.

24:47 Rough & Tumble Play and how it provides key physical and social skills for life.

28:32 Risk and learning to Recognize Assess and Manage for confident problem solving.

36:00 Increasing & Supporting the "Imagination, Challenge and Play Voids"

38:40 Trauma Informed Coaching, how gyms can build a safe environment and the absolute necessity of long term engagement

Hashtags and links:

Youthmentalhealth

Youthresilience

traumainformedcoaching

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

jonnysmyth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

The third in a series on Brand X® methodology, Base- Build- Boost

The Martins cover how to BOOST performance and autonomy for a healthy movement-rich life.

"Intensity is the sport of mechanics, so it is our job as coaches to make sure our athletes understand the rules of the sport before they play it."- Keegan Martin

Episode Highlights:

1:30 BOOST = Accelerating growth, performance and training autonomy

2:49 Maximizing potential, volume, load and the continued use of pause and tempo strategies for strength gains

4:36 Complexity, Olympic Lifting, loading and testing

5:40 Base Build BOOST concepts, apply to bodyweight, calisthenics and gymnastics too

7:55 Considering transferability of positions athletes are repeating, appropriate progressions excellence and expansion in the BOOST phase.

10:32 Healthspan, longevity and the potential to maximize training and outcomes

11:58 The Ultimate goal, taking the long view - making sure young athletes understand "the rules of movement before playing the game"

13:37 Magically this long view and the Base Build Boost process not only aligns with What is Best for Kids™ but feeds retention and longevity in youth programs as well.

Hashtags and links:

youthhealth

youthperformance

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

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Jeff and Mikki continue the discussion of how to build on the base to solidify a foundation for great movers in fitness, sport and all of life's adventures.

Listen in to hear strategies for testing, experimenting, expanding competency to promote broad physical literacy through exposure and why they are important.

Episode Highlights:

1:40 Build on lessons learned in Base while testing and experimenting

3:22 Guiding youth to solve and self correct movement challenges while "moving the goal posts"

6:30 Expanding competency in the six primal patterns and use of Brand X® Global Movement Strategies

11:32 Coaching volume, intensity and load in the build phase

12:04 Teaching tactics and strategies for self-correction

13:30 Prioritizing positive patterns and embedding (mylenate) good pathways

14:30 Broad experience and learning Fast & Slow (see D.Epstein "Range" link below)

Hashtags and links:

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

DavidEpstein

Range

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://davidepstein.com/the-range/

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Jeff and Mikki discuss how to provide the foundation for great movers in fitness, sport and all of life's adventures. Repetition is good, creativity is necessary, errorless learning builds confidence, how to mix things up for strong workouts while developing foundational positions (Brand X® Movement Skills).

Episode Highlights:

1:36 Base begins with Starting points assumed and actual

3:06 Brand X® Movement Skills & Global Strategies

6:05 Brand X® Base and Tier 1 Movements

8:21 Quality First, especially for developing youth

10:05 Don't bore the children! Great athletes in any sport return to basics regularly

12:05 Give youth permission to slow down when focusing on high skill movements, go all out on low skill

Hashtags and links:

theyouthfitnesspodcast

youthfitness

youthathleticdevelopment

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram.com/ae.jr/

https://open.spotify.com/episode/3ThqpwEp49HODF4vmCCxAC

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Four time Brazilian National Kung Fu Champion, Boxing champion and CrossFit Coach, Cristiano Starling talks with Jeff and Mikki about Youth Training, his project working with Ukrainian youth war refugees, safe spaces, social relevance and the very basis for the development of a community. Cristiano is the energetic, engaging founder and co-owner of Starling Performance in Berlin Germany. "For a kid the only way that you create value is from development!"

Episode Highlights:

1:29 The journey from Brazilian National Champion to Youth Coach

6:10 Life Changing mentors and gratitude

7:42 Creating a safe space for Youth

12:55 How fitness can be like Martial Arts by transmitting the learning of long term goals, discipline, perseverance, resilience and other character traits that transcend the gym.

14:10 Social Value in translated in economic value and social relevance

20:48 A focus on youth beyond "fitness+ fun" with Long term progressive programming and mastery of skill development

23:35 Progression & Development "For a kid the only way you create value is from development!"

25:00 The vision for Starling Performance trust and the effort of a team

Hashtags and links:

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

brandxstockholm

starlingperformance

projectaid

coachescongress

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram.com/cristianostarlingdiniz/

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Venezuelan Competitive CrossFit athlete Amato Mazzoccas joins his Coach Connor Martin and Jeff and Mikki to talk about training as a Teen Athlete (he qualified for the CF Games Teen Division in all 4 of 4 possible years) pegboards, current goals, motivations, temporary obstacles, 315# Good Mornings and the path towards continued growth in competition.

Episode Highlights:

1:10 Getting started, a pegboard challenge and sporting history

5:03 From training with friends for fun to serious competition

6:51 How talent evolved to training the talent

8:04 Addressing any weaknesses, focus, coaching and continual assessment

10:24 Playing with the mental game

12:29 "Terminator Face" and the growing process from a teen athlete to a young adult athlete

16:12 The Crown Competition 2023, community and training with peers

17:55 Overcoming the "5 Country Pandemic Detour"

24:03 Motivations and Goals

27:29 Recent PR's + 315# Good Mornings for reps

Hashtags and links:

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

teamtraining

teenathlete

crossfitgames

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram.com/amatomazzoccas/

View Details

Christopher Thynne of CrossFit 162 West, Brand X ®Mentor, Ambassador and one of only four flagship Brand X® LABS in the world - Brand X® Stockholm, joins Jeff and Mikki to talk about his history and his path to massive Youth Program Success.

Episode Highlights:

2:04 How a background in a broad array of physical activity. sport, adventure and play shape a great foundation.

4:28 "A Huge buffet of possibility" PE in the Uk and choice of a wide variety of sports in the curriculum from Gymnastics to Archery.

7:49 How sports experience differs outside of school in Sweden and offered Christopher opportunity to pursue Hockey, Soccer, Badmittan, Water Sports, Skiing, etc.

9:33 "The atmosphere is not sound" How his daughters sport experiences led Christopher to coaching.

12:21 Giving your kids what they need to succeed.

17:24 Youth Classes as a core business at 162 West/Brand X® Stockholm, systems, growth and control.

23:08 The first 2 steps to secure the Youth Business, Educating a team of Youth Coaches, Putting procedures in place.

23:37 "Didn't you back squat last year?" The 3rd Step Systems for Communication, educating parents, and connecting with youth clients.

30:48 Beyond Movement goals, External and soft goals. How do the kids feel about the class? Are they safe and seen?

35:42 Ensuring Coaches talk with the kids, not at the kids.

39:07 The Yin and Yang of Sports Training Programs, tracking Athleticism and Psycho- Social needs for retention

41:30 Team Training and How youth have to learn to exist in a new body during growth spurts

43:20 Changing culture and changing expectations, 50% of incoming team members can no longer move as previous generations did

46:32 Educating Parents and the Team Training "Parents Education Meeting" model

51:30 Brand X® Mentors and the importance of local youth experts

Links and Hashtags:

brandxstockholm

crossfit162west

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

teamtraining

https://www.instagram.com/brandxstockholm/

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Since most every coach loves training high performing athletes, Jeff and Mikki discuss how that informs the practice of coaching youth, Doing What Is Best for Kids™ and how that practice informs the business of youth programs.

Episode Highlights:

1:14 Statistics, athletes and high performing youth

6:30 Serving the 90% and Doing What Is Best For Kids™

7:36 Barbell Club, Walk-ons to College Sport and hundreds of youth powerlifting records

10:44 Base Build Boost, progress and a path to success, Good works + Good business

11:24 Market Share and matriculation to ongoing youth programs

Hashtags and Links

theyouthfitnesspodcast

youthfitness

functionalfitnessyouth

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

https://www.instagram.com/cfgs_mini_kids_teens/

View Details

Jeff and MIkki discuss parent communication on what their children need and how more information helps.

Episode Highlights:

1:12 Why Parents do not want to "label" their children and how that informs coaching

2:43 The tension between privacy and care and support

3:13 Kylee, Taylor and Suzy's stories

9:20 3 Important takeaways for coaches

Hashtags and Links:

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

https://parenting.firstcry.com/articles/should-parents-label-their-kids/

https://www.instagram.com/theacn.app/

https://thebrandxmethod.thinkific.com/collections

View Details

Dr. Amy Saltzman talks with Jeff and Mikki on Mindfulness Teaching to youth.

As the author of "A still quiet place for athletes" she offers great advice for defining, understanding and tactics for helping young athletes practice mindfulness.

Episode Highlights:

1:25 Defining Mindfulness "paying attention here and now with kindness and curiosity so that we can choose our behavior"

4:21 Internal & External kindness are not mutually exclusive

5:16 Harsh vs. Supportive Coaching and data

9:21 Changing culture and developing mindful coaches

10:52 Age differences in mindfulness coaching, presentation, repetition, youth and heat of the moment application

11:44 Peak emotional wave awareness, fight flight or freeze

12:55 Top athletes and mental health, distress, errors and pre event skill

16:33 Poise resilience responsiveness and compassion are learnable skills

Links and Hashtags:

#Dramysaltzman

thebrandxmethod

theathletecoachnetwork

jeffandmikkimartin

positivecoachingalliance

https://www.amazon.com/Still-Quiet-Place-Athletes-Mindfulness/dp/1684030218

https://www.psychologytoday.com/sg/blog/find-your-true-flow/202303/does-your-child-feel-supported-or-pressured

https://www.instagram.com/theacn.app/

https://thebrandxmethod.thinkific.com/collections

https://positivecoach.org

View Details

Keegan, Jeff and Mikki get together to discuss a few experiences with kids and teens that reflect important lessons about how kids think, how we respond and the responsibility to pay attention to what they need.

Episode Highlights:

1:25 Preschoolers and pre class preparation

5:53 Teens and coaching moments, "we finish what we start." The case of Not Fran, Kinda Fran and Fran.

Please Note: we do not recommend triple Fran for teens.

9:30 Band Aid awareness, Movement Exposure surprises and welcoming environments

Hashtags and Links:

thebrandxmethod

youthfitnessstories

youthfunctionalfitness

theathletecoachnetwork

crossfitfran

https://www.instagram.com/p/CXL2-IKp1f9/

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

View Details

Keegan, Jeff and Mikki outline a simple checklist and some takeaways on common soccer injuries that both Coaches and parents should have a basic awareness of, including causes and strategies to address, prevent or mitigate the chance of non contact injury. A progressive roadmap is provided to support youth player development.

Episode Highlights:

1:40 Common Youth Soccer Injuries include: Ankle Sprain, Knee Sprain, ACL Tear, Meniscal Tear

2:05 What do we mean by "Flat Foot" and how it affects players

3:44 How Lack of Stability & Strength and Weak Glutes matter

4:46 Understanding the Roadmap of: Motor Pattern Training, Mobility and Stability to recognize and address potential performance issues

5:44 Motor Patterns and pre- skill training, acceptance and normalization of catastrophic injury

7:24 "New range of motion is weak range of motion"

8:33 Applying the Brand X® Base Build Boost model

11:20 The most important Youth soccer S & C patterns: Lunge and Squat

13:27 Three Takeaways- Barefoot Training for building strength, Lunge Pattern focus, Increase experience in new range of motion

Links and Hashtags:

https://thebrandxmethod.thinkific.com/collections

https://www.instagram.com/theacn.app/

theathletecoachnetwork

thebrandxmethod

youthsoccer

youthsoccertraining

https://www.instagram.com/p/B0yLaKmA8qZ/?igshid=1uvcdec1kg7y6 External Rotation of femur & glute activation

https://www.instagram.com/tv/BxveXtdF6G4/?igshid=1fxm4jyets0k9 Stinky Feets V1 Barefoot Strength Game

https://www.instagram.com/p/ByNrgAjB8hW/?igshid=1t9m6ye1cnn7h Stinky Feets V2 Barefoot Strength Game

View Details

Guam Men's National Team Captain, Coach and player Jason Cunliffe, hops on the podcast to discuss a little of our mutual Brand X® history, one awful workout and his experiences, influences and methods training youth in Football and Soccer with Connor, Jeff and Mikki Martin.

Episode Highlights:

3:11 Finding Brand X®, "edge" and one bad workout

7:28 Some Great things about growing up in Guam

10:13 "Quality over Quantity"

12:28 Coaching the U-17 National Team, physical and emotional maturity,

life lessons, good human beings, tactics and "man managers"

14:55 Building relationships

17:47 Physical Literacy and top athletes

20:52 Youth Load Management

27:56 Base Build Boost in training, rushing to boost and ego

29:30 Is humility (and forward progress) a teachable quality?

35:55 Resilience, high level athletes and the experience of "First Loss"

39:39 Training and experiencing "a posture of endurance"

41:56 Goals and staying in the game

Links and Hashtags:

@JasonRQCunliffe

@theacn.app

@thebrandxmethod

theathletecoachnetwork

thebrandxmethod

BankofGuamStrykers

GuamMensNationalFootballTeam

RaymondVerheijen

View Details

Jeff, Connor and Mikki get together to discuss a few experiences with kids and teens that reflect important lessons about how kids think, how we respond and the responsibility to pay attention to what they need.

Episode Highlights:

1:26 Taste testing

6:24 Assumptions on proprioception

10:25 Gyms are playgrounds

Links and hashtags are as follows

www.thebrandxmethod.com

Find the Athlete Coach Network in the Apple Store

AthleteCoachNetwork

TheBrandXMethod

YouthFitnessStories

View Details

Connor, Ben and Jeff discuss "Murph in the Garden", getting started in CrossFit, what Ben had been doing in sport and fitness prior to 2019, and how competition drives him to long term goals. Connor and Jeff talk about programming with and for Ben and what it takes for a young athlete to focus on the things they need to work on rather than just the more motivating strengths, and of course- the outcomes and rewards of that work.

Show Notes/Highlights

2:02 "Murph" in the garden and Great Stour Teens Class

5:14 Baseline and sporting history

6:44 Was Competition always a goal?

7:44 Programming & gaining experiences competing in European and British Championships

11:18 The Mental Shift required for learning, progress and resilience

12:40 How experience and training made this year different

16:45 Ben's vision for the next few years

Links and Hashtags

www.thebrandxmethod.com

Find the Athlete Coach Network in the Apple Store

TheBrandXMethod

TheAthleteCoachNetwork

CompeteEliteHQ

CrossFitOpenTeenDivision

CrossFitGreatStour

BenCole

BritishTeenFitnessChampionship

EuropeanTeenFitnessChampionship

View Details

Jeff, Keegan and Mikki are back to talk about how to get kids to move more throughout the day. Parents are provided with some solid and specific ideas to get their kids on a path to more movement more often.

Show notes /Highlights:

3:12 Sedentary is the new normal

3:45 Is One hour a day of movement good?

6:29 Competence breeds confidence, Confidence breeds motivation

8:45 Tips for Parents- Add home workouts, Parent involvement is key, Create Habits, Use Popular Challenges, Movement Based Tasks that are repeatable

Links and #

Brand X At Home

www.thebrandxmethod.com

Find the Athlete Coach Network in the Apple Store

AthleteCoachNetwork

BrandXAtHome

HomeInTimeToPlayOutside

MovementSnacks

MovementBreaks

MovementThroughoutTheDay

View Details

Tony Randall (of Tony and Kris) joins Jeff and Mikki to talk about his experiences being part of the early "Shenanigans" crew at Brand X® The Lab, in Ramona, CA. As expected, he brings humourous insights from 30+ years of expertise in the entertainment industry and a decade of training with Jeff. We touch on music in the gym environment and his fantastic work with and for kids via two decades fundraising for St. Judes.

Episode Highlights:

5:40 Shenanigans at Brand X® testing

methods, the benefits of novelty, camaraderie and engagement

10:20 Trust and building programs

19:12 Making Use of Music

28:13 Tony and Kris, two decades

fundraising for St. Jude Childrens Hospital

Links

TonyandKris.com

on IG @TonyandKrisShow,

TikTok and facebook @TonyandKris

stjude.org

Donate to St. Jude

Brand X® Youth Athletic Development

Athlete Coach Network in the Apple Store

Hashtags

fitnessandmusic #TonyandKris #StJude

thebrandxmethod #BrandX® #youthfitness #youthdevelopment

youthfunctionalfitness

View Details

Connor joins us again to further discuss Youth Fitness Competition. This time we dig into how and what that should look like for both competitive top level athletes versus youth wanting to begin that path. Programming, challenging skill, volume, strategies, with a lifetime of competition in mind, and defining success.

Show notes/Highlights:

2:28 What should training look like for functional fitness focused competitive youth?

3:45 Building an athlete for now and down the line

4:10 Training Elite level competitive youth

4:54 Youth Specific via motor patterns, skill focus and position

8:20 Longevity and avoiding burnout

10:52 What should Youth Fitness Competition look like?

14:24 What does success look like?

Links and Hashtags:

Connor@theathletecoachnetwork.app

Info@thebrandxmethod.com

IG @ben_cole24

IG @amatomazzoccas

youthfitnesscompetition

youthfitnessprogramming

youthperformance

youthhealth

youthsport

teenfitnesscompetitions

View Details

Keegan, Jeff and Mikki discuss a process for identifying and addressing movement faults in kids and teens fitness and strength programs. This process forms the basis for taking the appropriate steps towards and creating strong remedies to provide long term health and athleticism. What is observed to be happening, How important is it, and what actually needs work (fixing).

Episode Highlights:

1:09 Identification of 3 major types

5:55 Pacing, triage and positive patterning

7:16 3 Major Reasons faults occur

10:50 Brand X® Movement Skills, control, tempo and pauses

2:00 A Roadmap for guiding the fix or correction

Links:

IG @thebrandxmethod

IG @theacn.app

www.thebrandxmethod.com

athletecoachnetwork.app

Hashtags

youthathleticdevelopment

youthhealth

youthfitness

youthfunctionalfitness

motorpatterntraining

strengthandconditioning

View Details

When and How do PE programs translate to real life? Jeff and Mikki talk with International School Physical Education expert, James Dowling and the path to making meaningful programs and curriculum.

Episode Highlights:

5:19 Functional Fitness "An aha moment"

9:43 Really Serving our kids best

12:29 Recognize those who can and those who cannot

16:47 Tools to solve Movement Riddles in sport or out

18:14 Observations on implementation in International Schools in Asia and Europe

24:33 "Adaptability comes from Opportunity"

30:38 "Generally at its worst PE is not serving and in many cases is even damaging the people it seeks to serve"

31:18 Be brave in looking at what PE is or could be

34:15 The differences in teaching in a gym vs. PE at school, assessment, benchmarking and testing terms and application

40:28 Play History

Hashtags and links:

physedjames.com

athletecoachnetwork.app

thebrandxmethod.com

physedjames

athletecoachnetwork.app

thebrandxmethod.com

BrandX

PhysicalLiteracy

Physicaleducation

youthfitness

FunctionalFitness

IdoPortal #KellyStarrett

DavidKirk

MovementSolutions

MovementRiddles

View Details

In part 2 of 3 Connor, Jeff and Mikki discuss observations on Youth Fitness Competition and the multitude of differences between youth and adult competition. The conversation focuses on the differences in opportunity and therefore motivation, as well as future expansion and sustainability.

Episode Highlights:

2:39 Opportunity to compete, and at multiple levels/divisions

3:09 Extremely low number of competition spots available

4:16 Why and how this discourages athletes

5:16 Room to cast a wider net?

5:43 Age-appropriate formats and expansion to collegiate age division

112:50 Other factors of change: NCAA rule changes

14:22 Pushing boundaries, longevity, and sustainability

Links and hashtags:

Connor@theathletecoachnetwork.app

https://thebrandxmethod.thinkific.com/collections

BrandX®

TheBrandXMethod

YouthFitnessCompetition

TeenFitnessLeague

Competeelitehq

View Details

Jeff and Mikki Martin speak with Dr. Amy Saltzman and discuss her system for teaching youth to recognize potential predators and abusers, the obvious ones and the sneaky ones. Recent highly publicized events only reinforce the need to make sure youth are protected from abuse in athletic and competitive environments. Listen in to learn more about accessing needed resources.

Show Notes & Highlights

4:14 What is "Spot a Spider"?

7:25 The missing piece is to actually teach the kids

8:07 Coach & Parental awareness

9:23 Empowering kids to tell adults

10:59 Misperceptions about who abuses and targets for abuse

13:37 Understanding The Safe Adult Concept

15:48 3 Things parents can do to help kids and teens to "Spot a Spider"

Links & hashtags

protectingyouth

thebrandxmethod

athletecoachnetwork

dramysaltzman

spotaspider

Spot a Spider

Brand X

ACN

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In part 1 of 2 U18 Episodes, Connor Martin looks back on 15 years of youth functional fitness competition, starting as the OG kid at age 11, competing as a teen at 15 and now as a teen competitor coach. The Martin family discusses the growth and change within the sport, including capacity, larger sample sizes, recovery pioneers, common characteristics of top level teen competitors.

Episode Highlights

3:11 A 15 year retrospective on Youth Fitness Competition 2006 - present

4:59 Fitness pioneers and developing models, defining a new paradigm for fitness limitations and potential

8:08 The impact of growth and larger sample sizes

9:39 Mallory O'Brien age 18 youngest individual to podium 2nd place 2022

10:17 Historical differences in metabolic, gymnastic, strength, technical ability and stamina over time for the Teen Category

12:39 How has the rise of recovery protocols affected the rate of change in the sport?

17:59 Key observations of common characteristics of Teens Connor Coached to 5 of the last 8 CF Games

Links:

The Ready State

Shift- Adapt

@malobrien_

The Athlete Coach Network

The Brand X® Method

Hashtags:

youthfitnesscompetition

teenfitnesscompetition

functionalfitnesscompetition

internationalfunctionalfitnessfederation

theathletecoachnetwork #thebrandxmethod

malobrien #thereadystate #shift-adapt

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"The Legend" Jason Khalipa joins the Martin family to talk about training his own children in fitness and youth sport, and offers valuable insights, takeaways and strategies for instilling long-term healthy habits, and above all "Meeting them where they are at."

Episode Highlights:

4:24 How training everyday with your kids looks, nurturing perspectives and personality

7:18 Consistency and allowing the kids to ask when it's time for more

11:02 With his daughter, listening and giving her what she wants with a little of what she needs

12:40 Focusing on what is important, they had fun and they moved today

13:39 The kids recognize that when they move, they feel better

14:36 Jasons' Helpful Tips: (1) Human movement is critical (2) Do what you want but you've got to move (3) Use fitness as a tool to de-stress and learn how to overcome adversity

16:50 Motivation & Goals will differ, fitness as a supplement to everything else they do, group sports are critically important

18:33 Strength and Conditioning should be used to fill in the gaps that sport cannot

22:00 Adding dynamic work between/during sport skill sessions

22:15 Self Defense Sundays and Bullying

24:50 Talking Strategies with your kids

29:04 Childhood Leukemia, Joy Jars, NEGU and Ava's Kitchen

32:35 Fun Reasons (for Jason) to train, Rogue Invitational "Legends, and Jiu Jitsu

35:40 For those parents struggling to get their kids moving, "It didn't happen overnight"

38:55 "Meeting them where they are at" Forcing it won't help build long term habits

Links and hashtags:

NCFIT

NEGU

Avas Kitchen

Brand X

ACN

TheRogueInvitational

NCFIT

NEGU

AVASKITCHEN

TheBrandXMethod #BrandX

TheAthleteCoachNetwork

TheRogueInvitational

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The Martins discuss simple tips and easy steps to take to increase your child or teens success and durability in sport.

Episode Highlights:

2:34 Where Youth sport is today and defining differences from the past

3:34 Tip #1- Find Time for Strength Training, Strength as the foundation for speed, explosive movement and sport success

4:25 How to find the right Strength and Conditioning coach, specifically trained to work with youth

5:43 Using Low Skill Strength Moves at Home

6:29 Additional Resources

9:12 Tip #2- Taking breaks, adding Complimentary sport and Contrasting sport practice

Links:

jeffandmikki@thebrandxmethod.com

keegan@thebrandxmethod.com

https://thebrandxmethod.thinkific.com/courses/Parents

connor@theathletecoachnetwork.app

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Jeff and Keegan Martin host Coach Dan Quesenberry of Brand X® Nashville and Ravenwood High School Strength Coach to discuss running an effective High School Strength & Conditioning program. Coach Q, was named Physical Education teacher of the year for The State of Tennessee in 2018, has over 20 years teaching PE to youth within schools, and has Coached High School Football for over 15 years. We talk about the what, why and hows surrounding implementing a new and successful strength and conditioning program within a High School setting.

Episode Highlights:

2:39 "Because You can Doesn't mean you should"

3:58 Teens and the "Ignore-Question-Trust " process

5:36 How did you introduce Brand X® principles?

8:05 Thoughtfully jumping into an existing Program, Freshman to Seniors

10:40 In Season Programming

11:05 Tips on How a positive impact on CNS and motor pattern emphasis can co exist

14:58 Training protocols, overtraining and rest & recovery

16:48 Balancing "The Outcomes" Versus "The Culture"

19:06 Team Training Logistics

23:35 Staffing, Organization and Tracking Magic

28:45 Developing a great Culture

31:36 Tips on selling Strength & Durability

35:00 Communication with athletes who do "extra" training

38:10 Success Stories

44:28 Brand X® Nashville The Lab

45:39 Female Athletes #LetHerLift

Links:

RavenwoodStrength on Twitter https://twitter.com/wcsRHSstrength?ref_src=twsrc%5Egoogle%7Ctwcamp%5Eserp%7Ctwgr%5Eauthor

BrandX®Nashville on instagram https://www.instagram.com/brandxnashville/

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In their first podcast appearance as a family, Dr. Kelly Starrett, Juliet Starrett and their accomplished daughters, Georgia and Caroline. aka "The Quad of House Starrett" Join The Youth Fitness Podcast, Keegan Martin, Jeff and Mikki to add their perspectives and stories on growing up in, and raising a Movement Focused Family. Feeding, eating, sleeping and moving, modeling movement, the importance of community, a map for kids athletic development in sport, delicious cookies and more.

Youth Game described by Lily of Brand X® St Louis, "Marco Polo Dodgeball"

Links:

GeorgiasBakeShop.com

TheReadyState.com

Episode Highlights:

3:35 "Veggies & Eggs"

5:20 Candy and contraband

8:48 #1 Eat Food, and #2 Sleep

Keeping an awareness not to create disordered eating

11:26 Georgia's Bake Shop

15:08 How modeling, a community and movement choices create a plan for healthy active kids

17:30 Gaining knowledge of how movement makes you FEEL, movement motivation goals and scheduling

20:00 Tipping the Stress bucket, the value of exposure to a multitude of sports and a diverse

movement skill set, using skilled conditioning and movement snacks

29:40 Perspectives on the advantages to having some Strength & Conditioning background, the biggest positive takeaways

33:45 Planting the seeds, getting involved with your kids teams

44:18 Experiencing how fun it is to be fit and be on adventures, model it!

46:37 As parents on the sidelines, as kids on the field, "If I care they care, If I don't care they don't care."

51:00 The Starretts roadmap to Youth Athletic Development

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The Sport Parent is one of the most common client avatars for Youth Fitness Coaches.

Jeff, Mikki & Keegan discuss basic strategies for communication with and education of invested sporty families on how youth coaches support their goals. Expectations, exposure, passion and current sporting realities are all on the table.

Episode Highlights:

2:15 In many ways Sports Parents are the easiest to talk with, they immediately give you their goals

3:10 Bringing a passion for kids success

3:56 Parents often romanticize their sport experience

5:56 Is more better?

7:15 Studies show college recruiters now look for 2-3 sport athletes

9:35 Motor pattern training and strength are protective and always support parents goals.

10:40 Staff Tips

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Our amazing and accomplished friend Dr. Cort Payne drops in to talk with us about training youth, clinical setting experiences how we connected while he was coaching kids for the Healthy Hearts program at Children's Heart Center of Nevada, pathways for continuing fitness for lifelong health and developing trust and positive environments as the basis for youth to thrive physically.

Pop's Gym

We end with a game, as Ethan and Tommy, age 14 of Fit 2 Shine, a Brand X® Training Center in Sydney, Australia present their favorite game, "Tyre Sled Pull".

Highlights: