The Gen Z Marketer: Recent Episodes
Jamiya Umali
Marketing conversations and everything in between. Let's talk about marketing, branding, e-Commerce and the power of integrated marketing communication.
Find me on Facebook at The Gen Z Marketer Podcast, @genzmkt on Instagram, and at https://www.facebook.com/groups/genzmkt
It's exciting to get into podcasts, but it can also be intimidating. A lot has changed since the podcast boom years ago; not only did we get new shows and listeners, we also have vodcasts now.
How should you get started on a podcast? What is the podcast landscape like right now? What are listeners like and how can we engage them? Let's find out in this episode.
Get a chance to win a copy of "Podcast Growth: How to Grow Your Podcast Audience by The Podcast Host." Visit our Instagram to find out more.
Tish is the founder of the Sunshine Collective PH, a podcast production agency. She also has her own podcast show called Spill the Creativity.
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Spill the Creativity Podcast
Listen to related episodes:
Ep. 34: How Purpose Drives Brand Strategy
Ep. 49: Branding a Podcast
Ep. 52: How to Define Your Personal Brand
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More than two-thirds of start-ups are unsuccessful and founders play a huge role in their failure. There are several factors that play into their downfall, most of which are anchored in a founder's inability to manage the business and make smart business decisions.
How they conduct brand and product development can also set them up for failure, unless done right. What are the strategic brand building and product development initiatives that they should do to avoid these pitfalls?
Read the full articles here:
Harvard Business Review: Why Start-ups Fail
Fast Company: 5 red flags to watch out for when working with start-ups
Listen to related episodes:
Ep. 11: Why Marketers Quit
Ep. 50: Forget the USP; Why the DSI is more realistic
Ep. 54: How HR Manages Toxic Company Cultures with Val Tamayo
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Now that we concluded our experiment, should writers, creatives, and brands use AI tools? What are the pros and cons of using it for writing? How would it affect the industry moving forward?
This episode is part 3 of 3 of an experiment we conducted on using AI tools to write a podcast episode. This episode is where we analyze the pros and cons of using AI. The previous episodes made use of Gemini, Google's AI, and Notion's AI to write an episode.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
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Instagram: @genzmkt
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What if we used AI to write a podcast episode? How would it affect writers, creatives, and the industry?
This episode is part 2 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we Notion's AI to write a script. The previous episode was written by Gemini, Google's AI, and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads!Find me on:Facebook: The Gen Z Marketer Podcast
Instagram: @genzmkt
Portfolio
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With the prevalence of AI as a tool to help creatives and writers, how does this affect the quality of work?
This episode is part 1 of 3 of an experiment we're conducting on using AI tools to write a podcast episode. For this episode, we used Gemini, Google's AI. The 2nd episode is written by Notion's AI and the last episode would be a brief analysis of these tools and using them for podcast scriptwriting.
Both AI platforms were given this prompt: write a podcast episode on the importance of branding.
Listen to related episodes:
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 55: The Impact of AI on the Creative Industry with Angelo San Buenaventura
Hit the follow button to get notified on the latest uploads!Find me on:Facebook: The Gen Z Marketer Podcast
Instagram: @genzmkt
Portfolio
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Your brand story and key message is amplified through advertising. It plays a crucial role in brand awareness and interest, which is why creatives are always involved in storytelling.
What role does advertising play in IMC? How can creatives hone their abilities in storytelling? Should you work in an agency or be a freelancer? Find out more in this episode.
John Ray Bumanglag is a creative that moved from being a creative director in the advertising industry to a comic artist for Filipino stories.
Along with writer Rexy Dorado, John Ray slowly builds the alternate history and sci-fi komiks series Maharlika. He is also a co-founder of Manila Middle Ground, a creative retail and events space in Makati. Facebook
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Website
Manila Middle Ground
Listen to related episodes:
Episode 15: How the Save the Ralph Campaign on Animal Testing Went Viral
Episode 46: Should brands be apolitical?
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Short-video content keep audiences engaged with brands. They are sharable and often go viral, depending on the creator's storytelling. But with shorter attention spans and millions of videos on different platforms, how do you stay relevant, memorable, and engaging to viewers?
Jed is the owner of Runit Decks, a shop known as the purveyors of premium playing cards, collectible puzzles, and award-winning tarot cards. Facebook
TikTok
Website
Listen to related episodes:
Episode 28: Grow Your Brand on TikTok with Anika of Everything Kawaii
Episode 35: Crafting Your Social Media Strategy with Andrea of Kohi Social
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Artificial Intelligence (AI) is becoming more prevalent in design and creator platforms. With its emergence, how has it affected the way creatives work? What are the pros and cons of AI? How can creatives continue to produce on-brand and differentiated design using AI tools? Is AI-aided design ethical for creators?
Join our discussion on the implications of AI-aided design and how branding and marketing comes into play during the design process.
Gelo is a 5-star generalist who specializes in creative identity systems design and strategy.Check out his work at Behance and Jose Antonio Wines.
Listen to related episodes:
Episode 31: "The Brand Gap" Key Strategic Takeaways That'll Make or Break Your Brand
Episode 34: How Purpose Drives Brand Strategy
Episode 40: The 5 Undisputable Laws of Branding
Episode 52: How to Define Your Personal Brand
Hit the follow button to get notified on the latest uploads!Find me on:Facebook: The Gen Z Marketer Podcast
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Human Resources is the backbone of every company. They are at the frontline when meeting new applicants, nurturing current employees, and supporting those who are leaving the company.
We have previously talked about why employees quit and what to look out for when applying for a job. This time, we have invited Valerie Tamayo, a HR Manager who shares with us HR's role in managing company culture and toxicity and working with management in reaching a company's vision.
Val is one of the partners behind Manila Middle Ground, a creative retail and events space in Comuna.Check out Manila Middle Ground!
Listen to related episodes:
Episode 11: Why Marketers Quit
Episode 16: Identifying Red Flags on Job Openings
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Have you ever needed to create a website on your own but would rather go for a free service? Canva, one of the known platforms, has not only democratized design, but also website building!ICYMI, they launched a website builder on their platform. If you ever thought about creating a micro-site for your portfolio or small business, you may want to consider using Canva. Find out why in this episode.Hit the follow button to get notified on the latest uploads!Find me on:Facebook: https://www.facebook.com/genzmktInstagram: https://www.instagram.com/genzmkt/Portfolio: https://jamiya.my.canva.site/--- Send in a voice message: https://podcasters.spotify.com/pod/show/genzmkt/message
What is personal branding and how does it affect your career path? In this episode, let's talk about why personal branding is important and how you can figure out what yours is.
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Does a a brand’s chosen ambassadors and their personal lives have an impact on a brand? Are brands impacted by their brand ambassador or endorser’s beliefs and choices? What are the impacts of an endorser's personal life on a brand?
In this episode, our case study is on Shopee Philippines and the backlash on the announcement of their recent endorser, Toni Gonzaga.
Learn more about this case:
https://newsinfo.inquirer.net/1672953/shopee-ph-gets-flak-for-getting-toni-gonzaga
https://www.bloomberg.com/news/articles/2022-09-30/sea-s-shopee-faces-philippine-boycott-over-brand-ambassador-toni-gonzaga
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The Unique Selling Proposition (USP) is one thing marketers always think of every time they try to sell a product or service. In this episode, let's talk about why the USP is a thing of the past and why the Dominant Selling Idea (DSI) is more significant to marketers.
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In this episode, let's walk through the show's behind the scenes. What have we been working on during the hiatus, and how exactly do you brand a podcast?
What is the Gen Z Marketer podcast all about? Where will the show be going now that we're back?
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Coursera is a platform that envisions a world where anyone, anywhere has the power to transform their life through learning. In this episode, let's talk about the reasons why Coursera is appealing to learners and prestigious institutions worldwide. Find out how you can also apply and get approved for financial aid in Coursera!
By the end of this episode, you should be encouraged to further your personal, educational, and professional growth by taking courses from the platform.
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Social media has been around for at least a decade and has significantly changed consumer behavior and the way marketers work. In its early years, it positively impacted users as it bridged gaps in relationships. However, the recent years shows us the dark side of the other side of the coin. Inspired by Netflix's The Social Dilemma, let's discuss how Facebook has changed user experience, how it has affected us as users and marketers, and how marketers should move forward.
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Brands are starting to speak up and take a stand on politics. This emerging change in behavior is something that consumers react to - and depending on the cause and communication strategy, they may react positively or negatively.
Should brands be neutral or should they be vocal? How does this impact brands and consumers? How should we, as marketers, take action?
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Here we are, a year later into the podcast and wrapping up season 1! I am grateful for your support and in this episode, let's wrap up the season and talk about what we can look forward to next year!
See you again next year on season 2 and don't forget to hit the follow button to get notified on the latest uploads!
Share your topic requests, guesting and collaboration proposals, and more on my socials below!
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Chanel released a commemorative Advent calendar to celebrate the iconic N°5's 100th year. Netizens are abuzz with the release as TikTok videos went viral for showing the contents of the calendar. The brand got a lot of flak for their advent calendar as they failed to justify the product value. In this episode, let's digest what we can learn from this fiasco and why this campaign is memorable for all the wrong reasons. Hit the follow button to get notified on the latest uploads!
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It's the time of the year we're waiting for: Spotify Wrapped 2021 is out! The campaign is a consistent trendsetter in the previous years that continuously gets viral engagement. In this episode, let's digest what makes this campaign impactful to creators and listeners. How does Spotify build awareness, engagement, and community through this initiative? What are they doing that works and how can they further grow this yearly tradition?
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Strategic Integrated Marketing Communication (IMC) is more than marketing. Your campaigns are more meaningful and impactful with IMC as it gives audiences a cohesive brand experience. What exactly is IMC and how does it impact your brand and your audience? Why should you practice IMC even though your focused on branding, marketing, advertising, public relations, etc.? Let's talk about how IMC impacts progressive brands in this episode.
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Netflix's Red Notice is the newest action film from the streaming service. In line with this release, the platform had a campaign wherein they "stole" SM MOA's iconic globe. The campaign made netizens buzz, with news outlets, police, and other brands being thrown into the mix. The hullabaloo generated a lot of memes and audiences were amused, confused, and panicked.
The heist missed the mark for a lot of reasons; find out why in this episode.
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Ries and Ries' The 22 Immutable Laws of Branding is one of timeless classics on branding. But, if I had to choose which laws are the most relevant regardless of category and business size, I identified the 5 Undisputable Laws. These are the ones that are at the core in brand building and identity, and by the end of this episode, you should be able to take these to heart as much as I have.
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'Tis the season for mega campaigns! Here in the Philippines, promo fatigue and expectation is culturally-ingrained. Consumers can expect a promo every day, week, and month. Brands initiate marketing campaigns to meet those expectations, and while they are beneficial for short-term growth, they actually hurt your brand value in the long-term.
In this episode, Lorraine Gazzingan returns to talk about how the mega campaign culture affects us. We also talked about profitability and planning smarter, creative, and efficient campaigns to cut through the promo frenzy and consumer behavior towards e-Commerce.
Previous Episodes:
S1, Ep. 13: The e-Commerce Landscape in the Philippines
S1, Ep. 14: e-Commerce Marketing in the Philippines
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It's the season for huge holiday campaigns! With 11.11 and 12.12 only a few weeks away, how do you conceptualize and differentiate your promos and campaigns? In this MarkeTips episode, I shared a 6-step planning process that you can use to help figure out your marketing campaigns.
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Behind every marketer is a human being with real thoughts, feelings, and journeys. In this unfiltered episode, IGLAP Productions gets real with me about how I became the marketer I am today. We talk about my passion for marketing, formative journey, and struggles with mental health. What experiences lead to where I am right now? How did work environments impact my career and health? Find out in this MarkeTalks episode with our guest host, Paolo Aguas of IGLAP Productions.
IGLAP Productions: https://www.facebook.com/iglap.productions/
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What is marketing? How do we differentiate and position ourselves? How do we change customer behaviors and cultures? How do we integrate ourselves in the stories of customers? Let's answer these questions in this episode, where I share the key basic marketing principles from Seth Godin's This is Marketing book.
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Social media is the game and strategists know how to play. However, the game and the rules are constantly changing, so how do you play to win? Andrea, SHE-E-O of Kohi Social, is a TikTok content creator who is a freelancer and small business owner shares her social media growth hacks with us. Is the social media strategy same across all platforms? How different is the strategy for each platform? Let's talk about freelancing and the makings of a social media strategist in this MarkeTalks episode.
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Kohi Social: https://www.tiktok.com/@kohisocial?lang=en
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Purpose is the core of your branding. It is the guiding principle that motivates brands in doing what they do. Why is purpose the one thing you can't change in brand identity? How does your purpose help you make meaningful impact? How does it play into strategy? Why is purpose the core of branding and how does it apply in the over-all strategy of the business? By the end of this episode, you should be able to consider and reevaluate your brand's purpose.
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Harvard Business Review article: https://hbr.org/2019/09/put-purpose-at-the-core-of-your-strategy
Harvard Business Review webinar: https://hbr.org/webinar/2020/01/put-purpose-at-the-core-of-your-strategy
Sponsorships: off for this episode
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Previously in ep. 24, we talked about what we can learn from the Big Bad Wolf Book Sale on UI/UX. It has been 2 months since the sale and customers are just starting to receive their orders. The e-Commerce customer experience has a lot of touchpoints and the end experience is when you receive your package. With the delays in delivery and how BBW handled it, what can we learn from them when it comes to the over-all customer experience for e-Commerce? Let's talk about it in this MarkeThoughts episode.
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Marty Neumeier's second book on branding, "The Brand Flip: Why Customers Now Run Companies and How to Profit from It," focuses on the current power of customers and how meaningful brands fit in the customer's story. Let's digest the key principles of customer-centric brands and after this MarkeThoughts episode, you should be able to reflect on how your brand will make a difference and impact your customers' lives.
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Marty Neumeier's "The Brand Gap: How to Bridge the Distance Between Business Strategy and Design" is one of the renowned books in branding. In this MarkeThoughts episode, I shared some of my favorite quotes from the book and discussed why these ideas are principles that set brilliant brands apart from mediocre ones. After this episode, you should be able to identify your own brand gaps and address what you can improve on.
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Product listings are a key touchpoint on e-Commerce that some seem to overlook. With the right listing strategy, you can easily convert your customers by helping them make an easy decision to purchase from you. In this MarkeTips episode, I have shared with you key principles to make your copywriting and visuals for your listings compelling and effective.
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Rare Beauty by Selena Gomez launched last year and it disrupted the cluttered beauty industry. How did Rare Beauty set itself apart from others? How did Rare Beauty strategically brand and market itself to be more than another celebrity brand? In this MarkeTalks episode, let's look at the branding and integrated marketing strategy that makes Rare Beauty impactful and meaningful to the young millennial and gen Z market.
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What happens when your small business goes viral on TikTok? Anika Aquino of Everything Kawaii PH shares how the trendy platform helped her grow. We also talk about her dedication in running her whole business, from handcrafting her products to fulfillment, while completing her studies and maintaining her Shopee Preferred Seller status. Anika's fun slime products inspired by her love for food is made with love for all ages, and you'd definitely want to check her out after you've listened to this MarkeTalks episode.
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Everything Kawaii PH: https://www.tiktok.com/@everythingkawaiiph
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Public Relations is one of the components of an Integrated Marketing Communication plan, which is more than just brand optics. It is a discipline that builds customer lifetime value and stakeholder relationship through a combination of events, writing, and more. In this MarkeTalks episode, I've invited Arianne Jalalon, a PR practitioner in one of the top companies in the Philippines, to talk about PR and how essential it is in sustaining brands. We also talked about how to stay genuine in PR and why it's an important investment for brands.
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IKEA Philippines is set to be the world's biggest IKEA store and they had their IKEA Family event last July 7. Signing up shouldn't be a problem, but it was. The website crashed due to an influx of sign ups from Filipinos. For a global brand that's launching and is about to open its biggest store, this definitely was a fiasco - but IKEA handled it in the best way possible. What happened in the IKEA Family event and what can we learn from IKEA about public relations? Let's process it in this MarkeTrends episode.
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Instagram's announcement last week definitely got some buzz, and I have thoughts as well. What does this look like in a branding perspective? A user perspective? Let's talk about this and more in this MarkeThoughts episode.
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The Big Bad Wolf book fair is the biggest book sale in the world known for its 24-hour schedule and affordable books. Patrons look forward to the event every year, but the pandemic made the organizers host an online event instead. The UI/UX of the website and the over-all shopping experience has its hits and misses. Let's dissect those and discuss the importance of a seamless online shopping experience in this MarkeTrends episode.
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Thinking of starting your own online business through Shopee? In this MarkeTips episode, let me share with you what I've learned so far in running The Modern Fashionista (shopee.ph/modfashph). After listening, hopefully you're encouraged to start your own small business.
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In this episode, let's look into ZeBrand: a platform that makes branding accessible to entrepreneurs. Who are they? How do you build your brand on the platform? What features do they have that will help you? What does a brand strategist think of the branding platform? Let's discuss it in this episode!
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Is your passion your purpose? How do you stay inspired? What are the realities of running a small business? France Flores of Perk Studios joins us in this MarkeTalks episode and shares her passion-driven journey of transforming her creative ideas into a small business.
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What makes Shopee so appealing to buyers and sellers? Let's talk about that in this MarkeThoughts episode. I suggest listening to Ep. 13 and 14 on e-Commerce and e-Commerce marketing for a deeper dive on the industry.
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The success of Facebook groups like Home Buddies reminds us how much of an influence communities have on consumers. In this MarkeTrends episode, let's digest how communities influence consumer behavior in the Philippines, a highly social and Facebook-driven country. Let's talk about how communities became essential during the pandemic.
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The competitor analysis is one of my favorite parts of conducting marketing research. It is essential for any business to do this if you want to be competitive and at the top of your game. In this MarkeTips episode, let me share with you tips and tricks that I've learned throughout the years on crafting a competitor analysis.
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TikTok is "it" social media platform for Gen Z. How did this platform win over the young generation? How are there so many successful content creators on the platform? I invited content creator Rica Salomon in this MarkeTalks episode to satisfy my curiosity on the appeal of the platform, how she grew as a content creator, and what makes the platform so special compared to others. We also digest the impact of TikTok on content consumption and the varying types of content in this exciting platform.
If you don't have a TikTok, you'd probably create one after you listen to this episode, just like I did.
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Jobs are like relationships; it is a commitment to accept one. Better jobs and environments mean you'll stay longer, and toxic environments would make you leave for better pastures. Should you take the job and give a "yes" on that offer? In this MarkeThoughts episode, let's talk about how you can identify red flags on jobs that you're applying for.
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There's a lot of buzz on Humane Society International's Save Ralph campaign in the past weeks. The video is about a day in the life of Ralph, a rabbit who works as a tester in laboratories. His compelling story touched on the heartstrings of audiences. Why did this campaign go viral? Let's talk about the campaign and analyze it in this MarkeTrends episode.
Support and learn more about the campaign at hsi.org/saveralph
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Should you still have Facebook and Google Ads for e-Commerce? How has YouTube and TikTok changed social media marketing? Should you invest in Lazada and Shopee Ads? Find out as we discuss this and more in this episode.
This episode is part 2 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce marketing in the Philippines. Check out part 1 as we discuss e-Commerce in the Philippines.
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How did e-Commerce in the Philippines look like before the pandemic? How did the pandemic change e-Commerce in the Philippines? Who is winning the marketplace wars: Shopee or Lazada? Should you have your own website and sell on marketplaces? Find out the answers to these questions and more in this episode.
This episode is part 1 out of 2 of the MarkeTalks episode with Lorraine Gazzingan on e-Commerce in the Philippines. Check out part 2 as we discuss e-Commerce marketing in the Philippines.
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What should you consider when planning social media content? How do you plan social media content? Let's talk about it in this MarkeTips episode on social media content planning.
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Why do marketers quit? Lack of marketing and branding direction, management, and toxic work cultures are some of the common reasons as to why they do. We'll discuss these in this episode under the MarkeTalks series, inspired by @careermarketer on Instagram, as well as personal stories and experiences.
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Going from 0 to at least 100,000 subscribers within a year is no easy feat. Nicole Alba, a 20 year old creator has achieved just that. What should aspiring content creators know with what goes on the behind-the-scenes? How does the YouTube algorithm work? How do you find success as a YouTube content creator? How do you build a community with your subscribers? We discussed all of these, as well as what vlogging about financial literacy is like in the Philippines in this MarkeTalks episode.
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It's been a year in lockdown for us here in the Philippines. In this MarkeTrends episode, let's look into how work from home has been like for the past year. What are the pros and cons of this set-up and how has it affected our work and personal lives?
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The brand bible is something I've always loved building or reading for a brand. It is the ultimate guide that tells us who the brand is and what is the brand about. It also helps in making decisions when it comes to marketing, advertising, and doing business. I've shared some tips and insights on how you can build your brand bible to improve the way you do business.
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This episode under the MarkeTalks series is in time for women's month, and I've invited Ninai Chavez to talk about empowering menstruators and challenging brands to do better and update the narrative on periods. Ninai is the founder of We Bleed Red, a platform that advocates for menstrual awareness.
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Note: Parts of this episode are in English and Filipino.
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In this episode under the MarkeThoughts series, let me share with you some of my thoughts on branding and marketing and how you need to have a synergy between the two to have a successful, compelling brand. Sometimes, we tend to overlook the power of branding and how we need to have a brand to have successful marketing campaigns.
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In this episode under the MarkeTrends series, we'll share some of the Valentine's Day campaigns in 2021 that made us feel emotional. What are your favorite marketing campaigns this season?
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In this episode under the MarkeThoughts series, let's talk about the next generations after the millennials: generation Z and generation Alpha.
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In this episode, we'll share with you the story behind the Gen Z Marketer Podcast and how it came into fruition.
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In this episode under the MarkeTalks series, we have Paolo Aguas joining us for a discussion on the power of influencer marketing. Paolo is a marketing professional who has conceptualized several successful digital campaigns through the years. He is also one of the people behind the IGLAP podcast.
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In this episode under the MarkeTips series, we'll talk about personalizing your automated responses.
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Welcome to the Gen Z Marketer Podcast! Tune in as we look into the latest trends in the industry, interesting case studies, helpful marketing tips, and have conversations with special guests.
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