Elevated Marketing DOT Podcast: Recent Episodes

Elevated Marketing Solutions

The team at Elevated Marketing Solutions discusses digital marketing, data, and so much more! Follow along as the small team at Elevated Marketing Solutions dissects everything you need to know about marketing.

Changing your company name, shortening your brand name, using a DBA, expanding into divisions, or going through a rebrand can feel like a creative or operational decision. But today, your business name affects much more than your logo or website.

In this episode, Jennifer Denney of Elevated Marketing Solutions talks about why brand name consistency matters for search, AI-generated answers, local listings, customer trust, referrals, and long-term visibility. Many businesses have small name inconsistencies scattered across the internet. Your website may use one version, your invoices another, your social media handles another, and old proposals, directories, reviews, press mentions, or team bios may show something slightly different. While people may understand that these names point to the same company, search engines, AI tools, local platforms, and third-party sources may not connect the dots as easily.

Read all the tips your need on this over at: https://elevatedmarketing.solutions/consistency-matters-for-search-ai-and-trust/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Is Google AI changing your website traffic? Quite possibly, but the real answer is in your data. In this episode of the Elevated Marketing Podcast, Jennifer Denney, founder of Elevated Marketing Solutions, talks through Google AI Overviews and AI Mode and what they may mean for your website traffic, SEO, and marketing results.

Website traffic has been a major marketing measurement for years, but AI-powered search is changing how people find answers. Some users may get what they need directly from Google AI Overviews or continue their research inside AI Mode before ever clicking through to a website. That can lead to fewer clicks, even when your business is still being seen.

Jennifer explains the difference between Google AI Overviews, Google AI Mode, and other AI tools like ChatGPT, Perplexity, and Claude. She also shares why Google Search Console is still one of the most important places to look when trying to understand what is happening with your visibility, impressions, clicks, and conversions.

Read the full blog over at: https://elevatedmarketing.solutions/are-google-ai-overviews-and-ai-mode-affecting-your-website-traffic/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

AI has made marketing faster, but has it actually made it clearer? In this episode, we unpack the biggest paradoxes shaping modern marketing, especially for business owners and marketing leaders who are trying to make smarter decisions without getting buried in tools, dashboards, automation, and generic AI-generated content.

The truth is, AI can help businesses move faster, but speed alone does not create trust, clarity, leads, or revenue. Buyers are still human. They still need proof. They still compare options. They still want confidence before they take action. We talk through why the fundamentals matter more than ever, even as marketing technology gets more advanced.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Clicks are down, traffic looks flat, and yet sales keeps hearing, “Yeah, we’ve heard of you.” So what’s actually happening? In this episode, we break down why the old “more website clicks equals better marketing” scorecard is failing, and what to measure instead, now that discovery and trust-building often happen off-site, in search results, reviews, social, video, podcasts, and even AI-generated answers.

Want to more? https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

There’s a point where doing your own marketing stops being “scrappy” and starts being expensive, not because you’re bad at it, but because the business outgrows what one person, or a stretched team, can execute consistently. In this episode, we walk through a clean decision framework to help you choose the right model, DIY, contractors, an agency, in-house, or a hybrid approach, without wasting another quarter guessing.

We’ll break down the real reasons each approach works, where it tends to break, and what “ready for an agency” actually looks like when you care about pipeline, booked calls, and predictable lead flow. If you’ve been busy with marketing tasks but you’re not seeing momentum, this will help you spot the operational issues behind the scenes, then make a confident decision for the next 90 days.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

When someone says, “We need leads in the next 30 to 60 days,” it usually isn’t a marketing request, it’s a stability request. In this episode, we break down the three real reasons that timeline suddenly becomes urgent: a market shift that dries up your usual demand, a breakdown after marketing where leads come in but don’t convert, or inconsistent marketing that creates a spiky pipeline.

We also talk through the “ads as a faucet” trap, why speeding up lead flow can expose operational problems, and what “fast” looks like when you do it responsibly. If you’re feeling pressure to produce leads quickly, this will help you diagnose what’s actually happening so you can make smart moves, not expensive guesses.

Do you want to dive further? https://elevatedmarketing.solutions/how-to-get-leads-in-30-to-60-days/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Most businesses don’t have a marketing problem, they have a decision problem. In this episode, we break down how to tell if you’re hiring a strategic marketing agency, or just renting a production team that ships content without building momentum. If you’ve ever had “a ton of output” but nothing to show for it, this is for you.

Read how you can improve what you have: https://elevatedmarketing.solutions/how-to-tell-if-youre-hiring-a-strategic-marketing-agency-or-just-renting-production/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Consumers still Google, but more and more, they’re asking ChatGPT, Gemini, Siri, and AI Overviews to just tell them who to call. In this episode, we break down “Local AEO”, the practical way to get your business mentioned in AI answers and in Google’s local results, not just ranking for a keyword.

We walk through the four pillars that make local visibility actually stick: entity clarity (being one consistent business across the web), location proof (credible evidence you operate where you say you do), community prominence (real local mentions that matter), and answer-ready content (short, quotable responses AI can reuse).

You’ll also get a clear order of operations to improve visibility this quarter, without wasting time on garbage directories or copy-paste location pages.

Want to read all about it? https://elevatedmarketing.solutions/local-aeo-how-to-get-picked-by-chatgpt-and-googles-local-results-in-your-own-backyard/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

How much do marketing agencies cost, really? If you’ve ever asked that question, you’re not being “cheap.” You’re trying not to get burned again. In this episode let's break down what you’re actually asking when you ask about price, why flat pricing without a real diagnosis is basically guessing, and how chasing the cheapest or flashiest option usually ends up costing more in the long run.

We talk about: Why “just give me a number” is where the whole thing goes sideways What agency pricing models get wrong (hourly, project, retainer) The predictable failure patterns we see when marketing gets treated like a transaction.

Why marketing should compound over time, not reset every time you switch vendors. What you should look for instead: strategy, sequencing, and truth in the data. If you’re a business owner or marketing lead trying to make a smart decision with your budget, this episode will help you ask better questions, so you can evaluate value, not just cost.

If you want to read the full post or watch head on over to: https://elevatedmarketing.solutions/how-much-do-marketing-agencies-cost/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

We’re digging into organic social media metrics, not the vanity stuff that makes a dashboard look pretty, the signals that tie back to real business objectives. We break it down into three buckets, distribution, interaction, and intent, then we talk through what that looks like on Meta, LinkedIn, and YouTube, including the “hidden” behaviors you don’t always see but absolutely feel in results. If you’ve ever asked, “Is social media actually doing anything for us,” this one will give you a smarter way to answer that.

You are going to want the full writtten post for this one! https://elevatedmarketing.solutions/what-are-the-important-kpis-of-organic-social-media/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If “mentions” and “citations” sound like another shiny marketing buzzword, you’re not wrong to be skeptical. The twist is, this stuff isn’t new, it’s just wearing new clothes now that AI search is handing out answers without sending people to your website. In this episode, we break down what a mention is, what a citation is, why the difference matters, and how to build the kind of online authority that shows up in Google, in directories, in industry write-ups, and yes, inside AI-generated answers. We also walk through the part most people skip, the strategy and the roadmap. This is not a 60-day checklist. It’s foundational work, then consistent content, then reputation acceleration once you’ve earned the right to play that game. What you’ll learn* Mentions vs citations, what counts, what doesn’t * Why “clicks” are shrinking, but reputation still compounds * The 3-phase roadmap: foundation, growth, authority layering * The unsexy stuff that wins: NAP cleanup, schema, structured answers * How to earn third-party validation without begging for backlinks

Read the whole strategy here: https://elevatedmarketing.solutions/mentions-citations-and-the-battle-for-online-authority

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your next lead isn’t starting from zero anymore. They already “know” your pricing, your process, and what’s “safe” versus “sketchy”, and half the time, they didn’t learn it from you. They learned it from a Facebook thread, an Instagram search, or LinkedIn chatter, and now the platform’s AI is summarizing all of it before they ever hit your website. In this episode, you’ll learn what’s changing, what’s always been true, and how to keep the human in the loop without turning social into a second full-time job.

Catch the full blog post over at: https://elevatedmarketing.solutions/social-search-marketing

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If you’ve ever thought “I should be doing more with email” but weren’t sure what that actually meant, this episode is for you. We’re breaking down the different types of email marketing campaigns and more importantly, when they make sense for your business.

Whether you’re sending weekly newsletters, welcome sequences, or abandoned cart emails, each type of campaign has a job to do. In this episode, we’ll show you how to choose the right ones without overwhelming your audience or burning out your list.

Get advice now on what type of campaigns you should be sending: https://elevatedmarketing.solutions/email-marketing-campaigns-which-ones-make-sense-for-your-business-and-when-to-use-them/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re digging into a topic that’s driving a lot of confusion, the rise of AI mention tracking tools. You’ve probably seen the dashboards, heard the promises, and maybe even considered trying one. But do they actually work? Can they really tell you if your brand is being mentioned inside ChatGPT, Perplexity, or Google’s AI Overviews?

We’re pulling back the curtain on what’s real, what’s hype, and how to think critically about this next phase of search visibility. Whether you’re handling marketing in-house or partnering with an agency, this episode will help you spot the gaps, ask smarter questions, and avoid throwing budget at tools that can’t deliver what they claim.

The full blog post is at https://elevatedmarketing.solutions/the-truth-about-ai-visibility-tools-why-they-cant-track-what-they-promise/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re unpacking gimmick marketing the kind of attention-grabbing content that looks like marketing on the surface but doesn’t actually move the needle.

Think dancing videos, forced memes, holiday posts that have nothing to do with your business, and giveaways that attract everyone except your ideal customer.

We’ll break down why these tactics feel tempting, how they hijack your strategy, and what to do instead if you actually want to attract the right people and drive results.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Is SEO broken, or has search behavior just evolved beyond what you're measuring? In this episode, we dig into a problem many growth-driven marketing leaders are wrestling with: the drop in SEO performance, even when you’re doing everything “right.” Blogging regularly? Optimizing content? Still seeing traffic stall?

You’re not alone and you’re not imagining things. We break down why SEO isn’t dead, but different. Search has changed. Tools like ChatGPT, Siri, and Google’s AI Overviews are answering questions directly often before someone clicks anything. That’s where AEO (Answer Engine Optimization) comes in. We unpack what AEO is, how it builds on traditional SEO, and what to do if your marketing success metrics haven’t caught up with how people actually search today.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your small business deserves more than random posts and wishful thinking.
Social media pros use strategy, consistency, and creativity to make sure your brand shows up and stays top of mind.
Here’s how they do it.

Want to watch or read? https://elevatedmarketing.solutions/how-would-a-social-media-marketing-company-boost-brand-awareness-for-small-businesses/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Struggling to stay visible while competitors fight over price?
Strong brand positioning gives your audience a reason to choose you.
Here’s how to sharpen your edge when it matters most.
Want to watch or read?
https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Feeling stuck with your social media? Posting consistently but still seeing crickets?
In this episode, we’re breaking down why handing your strategy over to a professional agency could be the turning point your business needs.

Want to watch or read? https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Ever wonder why your marketing looks good but still doesn’t convert? It might be because you’re making the same mistake most businesses do assuming you know what your audience wants.

In this video, we’ll show you how to find out what they actually care about. We’re walking through the exact methods we use with clients to uncover real audience insightlike customer interviews, sales team collaboration, and behavior-based analytics.

Want to watch or read? https://elevatedmarketing.solutions/what-your-audience-wants-and-how-to-find-out-without-wasting-money

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your content isn’t converting, it’s probably not a volume problem it’s a focus problem. In this episode, we break down how to build real marketing authority using branded content clusters. You’ll learn how to become the go-to expert in your niche by creating content that both people and algorithms trust.

We cover what topical authority actually means, how to structure a content cluster that ranks and converts, and why promoting scattered content is costing you more than it’s helping. Whether you’re managing content in-house or leading marketing for your business, this is the blueprint for smarter strategy and better results.

Want to read or watch? https://elevatedmarketing.solutions/stop-creating-noise-how-to-build-topical-authority-with-branded-content-clusters

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down the difference between real-time optimizations and strategic shifts, and how often you should be making each one.
You’ll learn:
Who should own day-to-day tweaks vs. high-level decisions What tactical changes keep performance sharp without derailing strategy
When to revisit your foundational messaging, audience targeting, or channels Where to ground your decisions (hint: it’s not just your gut)
Why mixing up optimization and strategy is where most teams go wrong

Whether you're in-house or agency-side, this conversation will help you stop chasing metrics and start steering with purpose.

Want to just read or listen? https://elevatedmarketing.solutions/youre-optimizing-wrong-when-to-tweak-vs-rethink-strategy

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we unpack the shift from typed search to voice-driven discovery and why it’s not just a tech trend, but a fundamental change in how your buyers make decisions. From smart speakers to AI chat tools, people are asking out loud and expecting direct, trustworthy answers.

We break down what voice search really means across the funnel, how to optimize your existing content without starting from scratch, and why becoming “the one answer” is a strategy, not a snippet.

Whether you’re running marketing in-house or managing an agency partner, this is the wake-up call to treat voice as a content strategy not a novelty.

Want to just read or watch? https://elevatedmarketing.solutions/voice-search-isnt-new-your-content-just-isnt-ready-to-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we dig into a question more marketers need to be asking: What happens when AI starts eating your website traffic? Spoiler.... it already is.

Tools like ChatGPT and Google’s AI Overviews are giving users answers without ever sending them to your site. So, if no one’s clicking through, how does anyone discover your business? We unpack what we’re calling “the great decoupling” of traffic and attention, and why the path to visibility has shifted from search engines to social media.

You’ll hear why your website still matters (but can’t do all the work anymore), how smart brands are stretching their content across multiple channels, and what actually gets seen on social today. Whether you’re running your marketing in-house or with an agency, this episode gives you the clarity to stop spinning your wheels and start adapting with strategy.

Want to to read or watch? https://elevatedmarketing.solutions/if-ai-eats-your-website-traffic-where-do-you-go/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we’re asking the question too few business leaders stop to consider: Is your marketing really strategic or just busy work dressed up in good design and clever copy? We break down the eight key traits that define truly strategic marketing, from curiosity and future thinking to pattern recognition and disciplined decision-making.

You’ll learn how to spot the red flags that suggest your team (or agency) is stuck in tactical mode, and how to shift toward a strategy that builds lasting momentum. Whether you're managing an internal team or working with an outside partner, this episode gives you the language, questions, and mindset to lead smarter marketing marketing that compounds over time instead of stalling out with every new campaign. Listen now to learn:
* How to tell the difference between activity and strategy * The one question that pressure tests your entire marketing approach * The traits of marketers who drive growth, not just output * Why momentum not motion is your best marketing asset

Want to read or watch? https://elevatedmarketing.solutions/how-do-i-know-if-my-marketing-is-being-strategic

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Your marketing looks great. Leads are coming in. But sales says they’re the wrong leads again. What gives? In this milestone episode, we break down one of the most expensive (and common) problems in business: the disconnect between marketing and sales.

We’re sharing hard-won lessons from the field, real client case studies, and three proven strategies we’ve used to turn tactical activity into measurable revenue. If you’re tired of finger-pointing, wasted leads, and underperforming campaigns, this episode gives you the fix.

Want to read?
https://elevatedmarketing.solutions/is-your-marketing-actually-driving-revenue-heres-how-to-tell

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

With so many marketing tactics on the table email, paid ads, social, blogs, video, SEO/AEO it’s easy to feel like you’re doing a lot. But if your strategy is fragmented, all that effort could actually be working against you. In this episode, we dive into:* Why siloed marketing is the real reason your campaigns fall flat * What happens when each team or tactic runs in isolation * How to shift toward one story, many paths with integrated campaigns * What "shared goals" actually look like across marketing, sales, and leadership * Real-world examples of how we’ve helped clients restructure for better results

This isn’t a pep talk about buying new tools or working harder. It’s a framework for running smarter. We’ll show you how to unify your team, streamline your strategy, and finally get marketing results that match your effort. No fluff. Just the real work it takes to make marketing actually perform.

Read the full blog post: https://elevatedmarketing.solutions/its-not-more-marketing-you-need-its-marketing-that-works-together/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Everyone’s debating whether ChatGPT is replacing Google, but here’s what nobody’s talking about the real data gap shaping how we see AI, search, and marketing itself. The new blind spot isn’t just about missing numbers; it’s about who controls the story.

In this episode, we break down the truth behind the viral “95% overlap” headline, explain why OpenAI keeps its user data private, and explore how brand perception has become the new currency of dominance.

You’ll see why transparency is fading, how marketers can rebuild their own insight, and what it means to lead when algorithms won’t share the truth. Watch until the end for actionable ways to re-humanize your marketing in the age of AI search because when the data disappears, curiosity, conversation, and observation become your most powerful tools.

Read the full blog over at: https://elevatedmarketing.solutions/perception-is-the-product-the-new-blind-spot-in-ai-search-and-why-marketers-must-go-old-school-again/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode, we break down 10 simple questions to help you determine if email marketing belongs in your strategy. We cover: When trust matters before a sale What to do when leads convert slowly How email can reduce no-shows and boost retention

Why events and service businesses benefit from email How segmentation improves messaging Where automation can help (and when it can backfire) You’ll also hear real-world examples from clients in healthcare, event marketing, home services, and more plus some of the common pitfalls to avoid.

Read the full blog post at: https://elevatedmarketing.solutions/how-do-we-know-if-email-marketing-is-the-right-channel-for-our-business-model/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Before you invest another dollar in marketing, stop and ask: Is your agency asking the right questions or just selling you a tactic? In this episode, Jennifer Denney and Brenda Jackson break down why strategy starts with questions, not checklists.

We explore the entire process from the first sales conversation through onboarding and beyond, showing how smart, strategic questions can reveal blind spots, improve execution, and ultimately drive real ROI. The difference between surface-level and strategic questions Red flags to watch for in early agency conversations

Questions we ask in every first chat and onboarding process Why “quick wins” only work when backed by foundational discovery What business owners should be asking their marketing partners Whether you're currently working with an agency, thinking about switching, or managing marketing in-house, this episode will help you spot the difference between a true growth partner and a glorified vendor.

Read the blog or watch: https://elevatedmarketing.solutions/does-your-marketing-agency-ask-enough-questions/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Social media isn’t just another marketing tool it’s the most influential channel your business has. In this episode, we break down why social has taken center stage, how it goes far beyond just posting content, and what it means for brands trying to build trust, visibility, and authority.

From real-time engagement and community building to AI-driven discoverability and generational targeting, we cover the real reasons your brand should stop treating social like a side hustle and start using it as the engine of influence it is. If you’re serious about growth, this is the one to watch.

Read the full blog at: https://elevatedmarketing.solutions/social-media-is-the-most-influential-marketing-channel

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your business isn’t showing up when local customers search, you’re already losing. In this episode, we break down the real strategy behind local SEO. We unpack everything from how Google determines local rankings, to why reviews, citations, and your website structure play a bigger role than you think. Whether you're a local healthcare clinic, event company, or service provider, this conversation is your no-fluff guide to dominating local search and converting nearby traffic into paying customers.

Catch all the tips in our latest blog: https://elevatedmarketing.solutions/top-local-seo-tips-you-need-to-know/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this podcast, we’re breaking down the six questions that every smart marketing plan needs to answer and why skipping even one can tank your results.

We’ll walk through real-world examples from our own work with clients, talk about common mistakes we see, and show you how to connect your marketing directly to business outcomes.

Think of this as your strategic checklist to make sure every campaign has a clear purpose, a defined audience, and measurable success.

Want to read the full blog post? https://elevatedmarketing.solutions/the-6-questions-every-strategic-marketing-plan-must-answer

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Today, we’re tackling a topic that looks good on paper but can quietly derail your strategy, automated marketing reports. You know the ones: they land in your inbox with slick charts and colorful metrics, but somehow leave you with more questions than answers. We’re breaking down why the ‘easy button’ approach to reporting can actually cost you growth, and the ten reasons why real, human analysis will always beat automation. If you’ve ever wondered whether those automated PDFs are helping or hurting your business, this episode is for you.

Read the full blog post over at https://elevatedmarketing.solutions/are-automated-digital-marketing-reports-whats-best-for-you/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

What It Really Means to Reverse-Engineer Marketing from Business Goals In this episode, we’re breaking down your approache to marketing: reverse-engineering from business goals. This isn’t about posting more or chasing followers. It’s about solving the real problems that impact your bottom line: stalled sales, unqualified leads, high churn, or low margins.

We’ll share practical examples from our own work like helping clients reduce no-show rates, reposition high-effort services, and align sales and marketing around the right metrics. Plus, we dig into why so many teams get stuck executing tasks instead of solving business pain, and how to shift that mindset. If you're a business leader, marketing manager, or sales VP who's tired of guesswork and ready to align marketing with measurable growth, this episode will give you the clarity and framework you need to do it right.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

In this episode we tackle a topic we’ve seen frustrate way too many businesses: marketing packages. Those neat bundles of deliverables; full of social posts, blog counts, and templated tasks might feel safe, but actually hold your growth back. From the importance of strategy-first thinking to the dangers of one-size-fits-all execution, we unpack what really moves the needle and why packages aren’t it.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If your marketing isn’t working as hard as it should, your brand messaging might be the silent culprit. In this episode, we break down why brand messaging actually is not mission statements or buzzwords, but the strategic language that shapes how people perceive your business.

From clarifying your value proposition to dialing in your voice, tone, and positioning, we walk through a proven framework to help your brand stand out, convert better, and grow faster. We’ll also show you the consequences of getting it wrong and how to know when your messaging needs a serious overhaul. Watch this if you’re ready to go from “blending in” to “owning your space” in the market.

Want to read the full blog?

https://elevatedmarketing.solutions/from-confused-to-clear-crafting-brand-messaging-that-actually-drives-growth

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

More traffic isn’t always the answer. In this episode, we show you how to get more out of the visitors you already have with smart Conversion Rate Optimization (CRO) strategies. We dive into what CRO actually means, why it's often overlooked, and how even small changes can make a big impact on your bottom line.

You’ll learn how we’ve implemented real-life CRO wins for clients, what tools and data we rely on, and how to make sure your site isn’t just attracting people but converting them too. Whether you’re a business owner, marketer, or just tired of low conversion rates, this one’s for you.

Read the full blog post at: https://elevatedmarketing.solutions/conversion-optimization-cro-how-to-get-more-out-of-your-website-traffic/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Most businesses are stuck chasing marketing tactics. One day it’s email, the next it’s TikTok or SEO, but nothing seems to move the needle. That’s because those tactics, by themselves, aren’t solutions. They’re just tools.

We’re breaking down why starting with strategy is the only way to get real marketing results. We’ll show you how to spot when “good” metrics are actually hurting your growth, walk through real examples of tactic misuse, and explain how to build a strategy that actually aligns with your business goals.

If you’re tired of guessing and ready to get results, this is for you.

Catch the full blog post: https://elevatedmarketing.solutions/stop-chasing-marketing-tactics-start-getting-marketing-results

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

The real value of AI in marketing comes not from replacing people but from giving them space to focus on what humans do best. It’s about letting strategy, nuance, and emotional intelligence lead the way while AI takes care of repetitive tasks like audience segmentation, first drafts, campaign setup, and data analysis.

When you combine AI’s speed and precision with human insight to shape the tone, align messaging with the brand, review content, and adjust based on performance, you create marketing that is smarter and more cost-effective.

The result is a workflow that saves money, improves targeting, and scales faster. AI handles the heavy lifting, and humans stay in control of creativity, quality, and results.

Check out the full blog at: https://elevatedmarketing.solutions/saving-money-by-using-ai-for-marketing/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If you’ve ever stared down the pressure of constantly coming up with fresh social media content, this episode is for you. We’re sharing the strategy behind turning one blog post into 20 pieces of high-impact content that span everything from Instagram reels to LinkedIn posts. This is the same process we use at Elevated Marketing to help our clients get more mileage from every piece of content they create. You’ll learn how to structure your blog for maximum repurposing, what formats work best on each platform, and how to turn a one-time effort into a long-term content machine.

Check out the full blog post at: https://elevatedmarketing.solutions/how-to-turn-one-blog-post-into-20-high-impact-social-media-content-pieces/

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

If you’ve ever felt overwhelmed by where to show up online, today we’re breaking down what multichannel marketing really means. Now, before you roll your eyes and think, “Great, another buzzword,” stay with us. Multichannel isn’t about being everywhere just to check a box. It’s about being intentional showing up on the right platforms, at the right times, in the right ways to guide your audience from first touch to final decision.

In this episode, we’ll talk about why relying on just one channel can actually hold your business back, how each channel plays a unique role in your marketing strategy, and how a well-coordinated approach not only increases revenue but shortens sales cycles and boosts retention. Plus, we’ve got real-world examples, performance stats that’ll open your eyes, and practical steps you can take right now to build a smarter, more sustainable multichannel strategy.

Check out the full blog post: https://elevatedmarketing.solutions/why-relying-on-just-one-marketing-channel-could-be-holding-your-business-back

Tired of vague marketing advice? So are we. This podcast brings you real, in-the-trenches conversations about what actually works no scripts, no fluff, just honest strategy and real-time insights.

You know that nagging feeling you’ve had about your marketing agency? The one that says, ‘Something’s not adding up’—but you haven’t done anything about it yet? This episode is for you. We’re unpacking the real reasons smart business leaders stay stuck with agencies that aren’t driving growth—and why it’s costing way more than just budget. From internal bandwidth issues to fear of starting over to that loyalty trap that’s quietly killing momentum, we break it all down. We’ll even walk through a self-assessment quiz to help you figure out—once and for all—if it’s time to fire your agency and find a partner who can actually move the needle. So if you’ve ever said, ‘They’re not that bad…’ but your gut says otherwise, don’t miss this one.

Read the full blog over at: https://elevatedmarketing.solutions/whats-really-stopping-you-from-firing-your-marketing-agency

In this episode, we’re digging into a question that every business owner and marketing leader needs to be able to answer—but most can’t: What makes your business stand out? We break down why “great customer service” or “free estimates” aren’t cutting it anymore, and how to figure out the real reason customers should choose you over the competition. From real-world brand examples to strategies we’ve used with clients, this conversation walks you through how to identify, articulate, and consistently implement your standout factor. If you’re stuck feeling like your marketing sounds just like everyone else, this episode is your wake-up call—and your roadmap to clarity.

Check out the blog post at: https://elevatedmarketing.solutions/what-makes-your-business-stand-out

In this episode, we revisit a conversation we started a year ago—one that’s become even more relevant in 2025. Click-throughs on non-branded keywords are dropping, yet branded searches are climbing. What’s going on? We break down the rise of brand searches, Google’s AI Overviews, and how platforms like ChatGPT are shifting how people find and trust brands. We cover what’s changed, what hasn’t, and how to measure real brand impact in a world where clicks aren’t the whole story. If you're seeing more impressions, fewer clicks, and more brand name traffic, you're not alone—and you're likely doing something right.

Read Full Blog Post at: https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-and-increase-brand-visbility/

Ever wonder why people actually share content on social media? In this episode, we unpack the psychology of sharing with marketing strategist Jennifer Denny and Brenna, who brings her psychology degree to the table. From emotional connection to altruism and trend participation, we explore the real reasons behind every “share” button tap—and how your business can craft content people want to amplify. Let’s get into the strategies that go way deeper than just likes and comments.

Read the full blog or watch the video over at:
https://elevatedmarketing.solutions/the-psychology-behind-sharing-on-social-media-and-how-to-build-a-strategy-around-it

In this episode, we dive into one of the most overlooked power players in your marketing strategy: customer service. We shared stories from our own retail roots, unpacking the role of service reps in shaping brand perception, and explore how aligning customer support with marketing efforts can dramatically boost reviews, referrals, and retention. If you're struggling with word of mouth, inconsistent messaging, or client experience gaps, this is a must-listen.

Want to read the full blog?
https://elevatedmarketing.solutions/your-customer-service-is-part-of-your-marketing-strategies

In this episode, we break down why content isn’t just a piece of your marketing strategy—it is the strategy. From identifying your audience to building out multi-format content across the funnel, we walk through our proven process and share stories of how we’ve implemented it for real clients, including the mix of evergreen and trending content, how to repurpose assets, and what metrics actually matter.
Read on: https://elevatedmarketing.solutions/how-to-build-a-content-marketing-strategy/

In today’s market, volatility isn’t just expected — it’s guaranteed. In this video, we break down why diversifying your lead sources is critical for sustainable growth. We cover real-world examples, the hidden risks of single-channel dependency, and how to build a marketing system that can survive platform shifts, economic swings, and changing buyer habits.

Whether you're stuck relying on one ad platform or just want to future-proof your marketing, this episode will show you exactly how to create smarter, multi-channel strategies that thrive through uncertainty.

Read the full blog post: https://elevatedmarketing.solutions/diversifying-your-lead-sources

In this episode, we’re flipping the script and talking about us. We rarely take center stage—we’re usually deep in the trenches, building strategies and solving marketing puzzles for our clients.

But today, we’re opening up about what actually makes Elevated Marketing Solutions different from your average agency. Spoiler alert: it’s not just our tools or tactics—it’s how we think. We’ll walk you through why being small by design isn’t a limitation—it’s our biggest strength.

We’ll share how we empower our clients through education, adapt like pros to shifting trends, and stay relentlessly data-driven. From transparent month-to-month relationships to a no-outsourcing, all-in-house team with Indiana roots—we’re here to be more than just a vendor.

We’re the marketing partner that actually shows up, week after week, report after report. Tune in to hear the full breakdown and what you should expect from a truly results-driven marketing team.

If you want to read all about how we are different, check out: https://elevatedmarketing.solutions/why-choose-elevated-marketing-solutions/

In this episode of the Elevated Marketing DOT podcast — where the "DOT" stands for Data Over Time — Jennifer Denney and Brenna Jackson unpack the key differences between marketing campaigns and continuous marketing.

Whether you're in the midst of launching a new service or just trying to stay visible online, this episode is a must-listen. We’re breaking down the pros, the pitfalls, and how to strike the right balance between short-term wins and long-term strategy.

Want to just read: https://elevatedmarketing.solutions/marketing-campaigns-vs-continuous-marketing-why-you-need-both-to-win

In this episode, we’re breaking down a topic we originally covered but knew we could do better: how to use different types of digital marketing for each stage of the funnel. Whether you’re a business owner trying to make your marketing budget stretch further or a marketing lead looking to align your content with buyer intent, this one’s for you.

We’re revisiting everything from SEO to social ads to email automation—giving you real strategies we’ve implemented and the updated thinking behind them. Let’s dive in.

Catch the full blog here: https://elevatedmarketing.solutions/a-guide-to-using-different-types-of-digital-marketing-in-all-parts-of-the-marketing-funnel/

In this show, we’re breaking down how to build a re-engagement email campaign that actually gets results. Whether your list has gone cold or you’re emailing people who just aren’t clicking, we’ll show you how to clean it up, segment it properly, and write messaging that brings people back — without hurting your deliverability or wasting budget.

Want to just read? https://elevatedmarketing.solutions/creating-re-engagement-campaigns-for-email-marketing

Let’s be honest—most businesses are obsessed with chasing new leads. But here’s the truth: the real growth? It lives in your existing client base. In today’s episode, we’re unpacking one of the most overlooked (but ridiculously powerful) strategies for long-term revenue growth: retention and brand loyalty.

We’re breaking down where most companies go wrong—from inconsistent follow-up to forgetting about emotional connection—and sharing real stories from businesses we’ve worked with who turned things around. If you're ready to stop the leaky bucket and start building a loyal customer community, this episode is your blueprint.

Check out the full blog post: https://elevatedmarketing.solutions/customer-retention-and-brand-loyalty-tactics-for-keeping-the-clients-you-have

Today we’re diving into something every marketer and business owner has experienced — chaos. Whether it’s shifting priorities, tech changes, or last-minute campaign curveballs, marketing can often feel like controlled chaos… or sometimes, not-so-controlled. But here’s the thing: chaos is part of the gig.

In this episode, we’re breaking down how to stay grounded, prioritize what actually matters, and build calm into your marketing process — even when everything around you feels like it’s on fire. We’ve got practical strategies, real stories, and a whole lot of reassurance coming your way.

Catch the full blog over at: https://elevatedmarketing.solutions/relieving-marketing-chaos

When revenue starts dipping, many businesses instinctively cut marketing—but that’s one of the worst moves you can make. We’re breaking down why investing in marketing during tough times isn’t just a survival tactic—it’s a growth strategy. From staying visible and seizing market opportunities to keeping your sales pipeline full, we’ll explain why pulling back can cost you more in the long run. If you want to come out ahead while your competitors retreat, this episode is for you.
Check out the full blog post at: https://elevatedmarketing.solutions/investing-in-marketing-during-a-downturn

How often should you market to your audience? The truth? Probably more than you think—but with a strategic balance. In a world where people see 6,000 to 10,000 ads a day, getting noticed is one thing. Getting remembered? That’s the real challenge. We’re breaking down the frequency guidelines across social media, email, paid ads, and content marketing—plus, how to stay top-of-mind without overwhelming your audience.

Marketing problems often stem from not knowing where customers get stuck in the funnel—whether it's low awareness, lack of engagement, poor conversions, or weak retention.

If people don’t know you exist, invest in visibility through content, ads, and SEO. If they’re not engaging, refine your messaging, storytelling, and interactivity. If they engage but don’t convert, build trust with social proof, simplify your offer, and create urgency. And if they buy but never return, focus on retention with follow-ups, loyalty programs, and referrals.

Instead of guessing, diagnose the real issue using data, fix what’s broken, and stop wasting money on marketing that doesn’t move the needle.

How much should your business spend on marketing? The short answer: more than you think. While the SBA recommends 7-8% of revenue, industry averages lean closer to 9%, and startups or high-growth companies often invest 20-50%.

But it’s not just about the percentage—it’s about spending wisely on marketing that actually drives revenue. In today’s competitive landscape, cutting back on marketing can mean losing ground to competitors. In this episode, we discuss determining the right budget for your business and ensuring every dollar works toward growth, not just expenses.

Marketing and sales—two teams working toward the same goal, yet often at odds. Marketers focus on educating and nurturing prospects, while sales teams want qualified, ready-to-buy leads ASAP. And then there’s the C-Suite, watching from above, asking, “Where’s our revenue growth?”
In this episode, we break down the perspectives of every key player—business owners, marketing teams, sales teams, and leadership—to uncover why lead nurturing is crucial and how to get everyone aligned for better results.

We’ll dive into:
✅ The common disconnect between marketing and sales
✅ Why lead nurturing takes time but pays off
✅ How to define better lead qualification criteria
✅ Strategies to align teams and streamline processes

The kingdom of Revenue Land thrives when marketing and sales work together. Tune in to learn how to bridge the gap and create a seamless journey from prospect to customer!

In this episode of the Elevated Marketing Podcast, we break down the importance of aligning your marketing efforts with the buying cycle—the natural journey customers take before making a decision. Too often, businesses push sales messages too soon or disappear when potential clients are ready to commit.

We discuss the four key stages—awareness, consideration, decision, and retention—explaining what type of content works best at each step. By understanding when and how to engage with your audience, you can stop guessing and start building trust, driving more conversions, and creating long-term client relationships.

Marketing and sales are no longer separate functions—they are intertwined in driving revenue and business growth. With modern buyers conducting extensive research before ever speaking to a salesperson, marketing now owns a larger share of the sales funnel, influencing purchasing decisions through content, data, and lead nurturing.

Meanwhile, sales teams rely on marketing insights to personalize outreach and close deals efficiently. The key to success is aligning these two forces—sharing data, co-creating content, and leveraging technology—to create a seamless customer journey. In today’s business landscape, marketing isn’t just supporting sales—marketing is sales.

One of the biggest challenges in email marketing after you have spent so much time building a list is how to get your emails opened. With inboxes overflowing—an average of 121 emails per day—standing out isn’t easy. We break down the key elements that influence open rates, from crafting compelling subject lines to delivering high-quality content that keeps subscribers engaged long-term. You’ll learn why gimmicks don’t work, how to align your emails with audience expectations, and the real role of timing and sender reputation. Whether you’re sending monthly newsletters or promotional campaigns, these insights will help you cut through the noise and increase open rates.

This episode focused on effective cross-selling and upselling strategies for service-based and lead-generation businesses, emphasizing the importance of delivering exceptional customer experiences as the foundation for success.

We explored tactics like leveraging customer data for personalized recommendations, conducting regular check-ins, and using segmented email campaigns to promote complementary or premium services. Additional strategies included educating clients through webinars and content, utilizing retargeting ads, and fostering loyalty through referral programs and memberships.

By combining these approaches with tools like CRM systems and showcasing client success stories, businesses can maximize client value, strengthen relationships, and drive revenue growth.

You can read the full blog over at https://elevatedmarketing.solutions/from-leads-to-loyalty-effective-cross-selling-and-upselling-secrets-for-your-business

In this episode, we dive into the dynamics of balancing in-house and outsourced marketing teams to maximize business growth. We explore the unique strengths of in-house teams—like brand familiarity, direct collaboration, and loyalty—and weigh them against the specialized expertise, scalability, and fresh perspectives that agencies provide.

Sharing real-world examples, we highlight how a hybrid approach can bridge gaps, foster collaboration, and optimize resources for businesses at any stage. From navigating skill gaps to leveraging diverse ideas, we discuss how combining in-house and external marketing efforts delivers better results by focusing on shared goals, data-driven strategies, and flexibility. Tune in to learn how to create a marketing powerhouse that aligns with your unique business needs.

Read the full blog post over at

In this podcast episode of Elevated Marketing, we explored the current marketing metrics, focusing on key data points businesses need to prioritize. Emphasizing the interplay of data and creativity, we broke down the essential metrics that matter at each stage of the marketing funnel—from building awareness to driving conversions and fostering loyalty.

While marketing tools and trends continue to evolve rapidly, we stressed the importance of mastering the fundamentals to navigate these changes effectively. Key highlights included the critical role of first-party data—your owned audience such as email lists—and how engagement metrics reveal whether your content is resonating.

We also discussed the saturation of content in the market and how quality trumps quantity when crafting impactful messaging. Social media's reach and engagement ratios remain vital despite its transient nature, serving as a platform for indirect brand awareness and discovery.

Lastly, customer feedback and review metrics underscore the importance of a feedback loop to refine strategies and strengthen connections with your audience. The takeaway?

Successful marketing hinges on optimizing for each funnel stage, leveraging owned data, creating engaging and tailored content, and being adaptable in a constantly shifting landscape. Stay tuned for deeper dives into the metrics and tactics that will define marketing success in the years ahead.

Catch the full blog at: https://elevatedmarketing.solutions/marketing-metrics-you-need-to-pay-attention-to-right-now

Looking to grow your local business and attract more nearby customers? In this episode of the Elevated Marketing Dot Podcast, we’re sharing practical tips and strategies to help you connect with your community. Whether it’s optimizing for “near me” searches, running location-specific promotions, or building trust through local partnerships and events, we cover the key tactics that drive real results. Want all the details? Head over to our full blog on Marketing Strategies for How Local Businesses Can Attract Nearby Customers for in-depth insights and examples that go beyond what we discussed in the podcast!
https://elevatedmarketing.solutions/marketing-strategies-for-how-local-businesses-can-attract-nearby-customers

Email marketing continues to be a powerhouse in digital strategies, evolving with AI-driven personalization, interactive designs, and seamless integration across marketing channels. In today’s episode, we’ll explore how AI is reshaping email campaigns, from dynamic content creation to predictive analytics, and discuss the rise of interactive emails, user-generated content, and voice integration.

We’ll also cover the growing importance of privacy compliance, the power of automation, and how to create campaigns that align with the broader marketing ecosystem. Whether you’re looking to refresh your approach or stay ahead of trends, this episode is packed with insights to elevate your email marketing game for 2025.

Check out the full blog post over at:
https://elevatedmarketing.solutions/unlocking-the-future-of-email-marketing-strategies-trends-tools-and-tactics

Creating valuable content in today’s crowded digital landscape requires more than just following trends or churning out AI-generated posts—it demands creativity, strategy, and a deep understanding of your audience. In this podcast, we dive into what it means to create content that truly resonates, exploring how to balance educational, emotional, and practical value with your brand’s goals. We’ll discuss the importance of knowing your buyer persona, pushing creative boundaries, and avoiding the trap of quantity over quality. If you’re ready to learn how to stand out, connect meaningfully, and create content that inspires action, this episode is for you.

Catch the full blog and video over at https://elevatedmarketing.solutions/creating-content-that-creates-value-for-your-audience

In today’s episode, we’re chatting about the value of hiring a social media marketing agency and why it can be a game-changer for businesses looking to elevate their digital presence.

From leveraging industry expertise and creating data-driven strategies to saving time, maintaining consistency, and integrating with broader marketing efforts, we’ll explore how agencies help businesses stay competitive and maximize ROI.

Whether you’re managing social media in-house or considering outsourcing, this conversation will uncover the key benefits of partnering with experts to drive meaningful results. Tune in to learn how to take your social media game to the next level!

Read or watch the full episode over at https://elevatedmarketing.solutions/why-hiring-a-social-media-marketing-agency-could-be-the-best-decision-for-your-business

Creating content isn’t just about publishing; it’s about purpose, strategy, and optimization. In this episode, we explore how to choose the right topics, align content with the buyer's journey, and craft pieces that engage, inform, and convert.

From using topic clusters and internal linking to diversifying formats and leveraging unique insights, we’ll break down what it takes to create impactful, evergreen content. Whether you’re looking to captivate your audience or improve SEO, this conversation will help you build a content strategy that delivers real results.

Tune in and learn how to turn content into your competitive edge!

Read the full article or watch the show over at https://elevatedmarketing.solutions/choosing-and-optimizing-content/

Content is the backbone of SEO, whether you're optimizing for traditional search engines like Google or newer platforms like ChatGPT. Search engines prioritize content that’s valuable, reliable, and engaging for users, which is why high-quality, relevant content is essential.

Effective content strategies include natural keyword optimization, regular updates for freshness, and strong internal and external linking to establish credibility. Formatting is equally important—scannable, mobile-friendly, and multi-format content enhances user experience and engagement.

The goal isn’t about content length but depth—covering topics thoroughly and updating older content to stay relevant. Ultimately, creating content that serves both users and search engines is key to ranking and maintaining visibility in an ever-evolving SEO landscape.

Want to read or watch? Head on over to https://elevatedmarketing.solutions/how-content-affects-your-seo/

Today we’re diving into budget-conscious marketing—exploring practical strategies for maximizing impact without overspending.

We'll cover how to identify your most profitable audience, set clear goals, and leverage free tools to streamline your efforts.
From organic social media and SEO to repurposing content and utilizing email marketing, we’ll outline a prioritized approach for small budgets. We’ll also discuss low-cost options like retargeting ads, and local SEO, all aimed at creating a scalable marketing framework that grows with your business.

Perfect for anyone looking to get the most out of every marketing dollar!

Social media can be a powerful tool for building brand awareness, whether managed by a social media agency or an in-house team. On this podcast, we discussed the essential elements of successful social media branding, including the importance of a clear strategy, consistent content, and authentic engagement to connect with audiences. We also cover the value of influencer partnerships, user-generated content, and cross-platform approaches to increase visibility and trust. Finally, we highlight the role of data analytics and trends in refining a brand’s social presence, ensuring that each post effectively reaches and resonates with the right people.

In this episode, we chatted about the distinct marketing strategies required for new versus established businesses. We explored how new businesses focus on building guerilla marketing tactics, reaching broader audiences, and cost-effective tactics, while established businesses emphasize customer retention, loyalty, and consistency across channels. From goals and audience targeting to budget allocation and success metrics, we broke down the unique challenges and opportunities at each stage. Join us as we discussed how businesses can effectively adapt their strategies to grow and thrive, regardless of their place in the market.

There is a power in buyer personas in marketing, that can be underutilized. We talked today about using the example of "Compassionate Carrie," a fictional persona for a volunteer program, we explored how a well-crafted persona goes beyond demographics to capture the emotional drivers, motivations, and needs of your audience. We emphasized the importance of deep research, addressing common objections, and continuously evolving your personas to create targeted marketing that resonates on a personal level, ultimately improving messaging, advertising, and overall strategy.

Read or watch more at: https://elevatedmarketing.solutions/the-untapped-potential-of-buyer-personas-stop-overlooking-what-matters

In this episode, we dive deep into the world of content distribution and explore the many ways to get your content seen by the right audience. We discuss how to identify the best platforms for your brand, from mainstream channels like LinkedIn and Instagram to niche communities on Reddit, Quora, and Discord.

Learn how to tailor your content for different platforms, the importance of format and frequency, and why collaborative efforts can amplify your reach. Whether you’re repurposing content into infographics, using TikTok snippets, or running ads to promote your content, we cover a range of strategies to maximize visibility and engagement.

Tune in to discover how to think outside the box and refine your content distribution strategy for real impact!

Read our full blog over at https://elevatedmarketing.solutions/maximizing-content-distribution-how-to-get-your-content-seen

In this episode, we chatted about how marketers can use AI as a supportive tool without compromising their brand's authenticity. We discuss our initial hesitation around AI, the dangers of relying on it for generic content, and the importance of guiding it with specific prompts to match our unique voice. Highlighting the ethical considerations, we explore using AI for brainstorming and content creation while emphasizing that AI should enhance, not replace, the human touch that builds trust with our audience. Tune in to learn how to balance AI with creativity for more effective marketing strategies.

In this episode, we chat about holiday marketing strategies beyond the typical Black Friday and Cyber Monday frenzy. We'll discuss how starting early, optimizing your website, and creating intentional, value-driven promotions can make your business stand out during the entire holiday season.

Plus, we'll cover the importance of catering to loyal customers, diversifying your content, and not overlooking the power of email marketing to connect with shoppers in meaningful ways. Tune in for tips to make your holiday marketing both effective and customer-centric!

Read the blog post or watch over at: https://elevatedmarketing.solutions/holiday-marketing-strategies-beyond-black-friday

In this podcast, we explored the benefits of video podcasting and how it can amplify your content strategy by repurposing material across multiple platforms.

We discussed how combining video with audio podcasting allows for greater audience engagement, more visibility on social media algorithms, and the ability to produce various marketing assets, like short-form videos, blogs, and social media posts, from a single recording session.

We also emphasized that video production doesn't have to be complicated, and authenticity is what truly resonates with audiences. Ultimately, it's about creating valuable content and connecting with viewers in a more personal, engaging way.

Marketing is often misunderstood as a quick solution for instant revenue, but in reality, it’s a long-term investment that requires patience and strategic planning.

Expecting immediate ROI can lead to disappointment and poor decisions, especially for new businesses still building brand awareness.

While short-term strategies like paid ads may offer quicker insights, long-term approaches like SEO take time to deliver sustainable results.

Setting realistic goals, focusing on data-driven decisions, and understanding that marketing success is a gradual process can prevent burnout and ensure lasting growth.

In times of economic downturn, strong brand positioning becomes critical to maintaining a competitive edge and fostering customer loyalty.

By clearly communicating your brand's unique value, you can stand out amidst heightened competition, build consumer confidence, and resist the temptation of price wars.

A well-positioned brand focuses on its core strengths, targeting the right audience while creating an emotional connection that reassures customers in uncertain times.

Rather than broadening your appeal, doubling down on your brand’s identity helps preserve loyalty and trust, ensuring long-term growth and resilience when the economy recovers.

Read, Listen, or Watch the full episode here: https://elevatedmarketing.solutions/the-importance-of-brand-positioning-in-a-weaker-economy-a-focused-approach-to-success

Join us in learning why bias in marketing is a natural yet often overlooked challenge that influences decision-making, messaging, and campaign outcomes. It stems from personal experiences, cultural norms, generational perspectives, and cognitive shortcuts, impacting how marketers interpret data and connect with diverse audiences. Addressing biases, such as confirmation, cultural, generational, and stereotyping, requires conscious acknowledgment, diverse team collaboration, and a commitment to data-driven insights. By recognizing and mitigating biases, marketers can create more inclusive, effective strategies that resonate authentically with their target audience

It's easy to fall into the habit of creating the same type of content repeatedly, especially when it has proven to be effective.

However, this approach can lead to stagnation for both marketers and audiences alike. Diversifying your content is crucial for maintaining engagement and reaching a broader audience, as people consume content in various ways.

By integrating a variety of content formats—ranging from visually appealing infographics and engaging videos to interactive quizzes, podcasts, and influencer collaborations—you can ensure your messaging resonates across different preferences.

Each content type offers unique benefits, from simplifying complex information to driving conversions and building credibility, ultimately ensuring your brand remains dynamic and relevant in a rapidly evolving digital landscape.

In this podcast episode, we dove deep into the complex process of crafting a marketing message that truly connects with your target audience.

We walked through the essential steps needed to develop a message that not only communicates effectively but also inspires your audience to take action.

From getting to know your audience's demographics and psychographics to pinpointing their pain points and defining your unique value proposition, we covered all the key elements of message creation.

Plus, we discussed the importance of testing, refining, and adapting your message across different platforms to keep it relevant and impactful.

Whether you're just starting out or looking to fine-tune your strategy, this episode offers a comprehensive framework for building messaging that gets results.

In the world of marketing, storytelling is the secret sauce that transforms a bland product pitch into a compelling narrative feast. By weaving tales that tug at the heartstrings, brands can turn passive scroll-stoppers into popcorn-munching fans eager to join the journey. It's all about making consumers feel like they're part of the story—solving their frustrations and fulfilling their emotional needs. Whether it's Nike selling a "Just Do It" lifestyle or Amazon promising delivery nirvana, successful brands master the art of the narrative. They simplify complex info and turn promises into unforgettable experiences, all while knowing that in today's world, sticking to the script means more than just talking the talk—it means delivering the goods. So, let's spin those yarns and craft stories that resonate, captivate, and maybe even go viral!

Maintaining a fresh and engaging social media presence is more challenging than ever. Without regular reassessment and adaptation, your social media strategy can quickly become stale and ineffective. The constant pressure to produce new content can lead to repetitive posts and uninspired ideas, leaving your audience disengaged and uninterested. To avoid falling into this trap, it's crucial to evaluate your approach continually, ensuring that your content remains relevant, dynamic, and aligned with your brand's goals. By staying attuned to platform changes and audience preferences, you can keep your social media strategy vibrant and impactful.

Bridging the gap between marketing strategy and execution is essential for achieving meaningful results. While the excitement of strategizing often leads to endless planning, the real impact comes from thoughtful execution.

It's crucial to allocate time, define clear goals, and set realistic expectations. By breaking down tasks, assigning responsibilities, and ensuring effective communication, teams can avoid fragmented efforts.

Ultimately, success lies in being both visionary and practical, balancing innovative ideas with deliberate execution to drive impactful outcomes.

In this podcast, we discussed the necessity of adaptability in modern marketing. Being adaptable is not just an advantage but a requirement due to the rapidly changing landscape. We covered the importance of regular reviews, sufficient resources, and a mindset open to experimentation and change. It emphasizes the impact of algorithm updates, shifts in marketing trends, and the rise of new platforms.

In the latest episode of the Elevated Marketing Dot Podcast, we talked about the power of interactive elements like quizzes and polls in digital marketing. We discussed how these tools tap into the emotional aspects of consumer decision-making, creating personalized and engaging experiences that drive customer engagement and loyalty.

By attracting traffic through social media, SEO, and email marketing, and delivering personalized quiz results, marketers can build deeper connections with their audience and gather valuable data for targeted campaigns.

We also explored the importance of promoting quizzes and polls on the right platforms, such as social media and email, to maximize reach and engagement. Real-world examples illustrate how businesses can use these interactive elements to gain insights, improve products, and foster brand loyalty.

Tune in to learn more about leveraging quizzes and polls to enhance your marketing strategy and drive meaningful engagement with your audience.

In this episode of Elevated Marketing Dot Podcast, we explored various marketing strategies that lead to brand searches. We really wanted to start this conversation because of the increase in zero-click marketing and social media marketing. As forms of marketing do not have a click you need to be aware of how to measure social media marketing and other marketing effectiveness that lead to brand search increases. We discussed the importance of name recognition and using tools like Google Search Console to track brand search volume, which helps gauge the effectiveness of brand marketing efforts.

If you'd rather watch or read head on over to https://elevatedmarketing.solutions/what-types-of-marketing-lead-people-to-search-for-the-name-of-your-company-or-brand-terms

In this insightful episode, listeners will gain valuable strategies for creating consumer demand and confidence in their products or services, especially during times of economic uncertainty.

The discussion covers the importance of providing authentic value that resonates with your target audience's needs, leveraging unique selling propositions to stand out from competitors, and the role of consistent content creation in building thought leadership and trust.

Additionally, we explored the potential and limitations of using AI for content marketing, the benefits of strategic partnerships and collaborations, and the significance of nurturing existing loyal customers while attracting new ones.

Overall, the episode offers actionable tips from the hosts' own demand generation experiences, emphasizing the importance of "drinking your own Kool-Aid" by practicing the strategies you preach.

Watch or read here: https://elevatedmarketing.solutions/creating-consumer-confidence-and-marketing-demand/

Today, we explored a topic that's at the core of our expertise and passion: content marketing. In this episode, we unraveled the intricacies of crafting a robust content marketing strategy. From defining clear, actionable goals to understanding your target audience and staying ahead of your competitors, we covered the essential steps to create compelling and effective content. We’ll also discussed the importance of auditing your existing content, choosing the right content types, and planning your content distribution to maximize impact.

In this episode of the Elevated Marketing Dot podcast, we chatted about the enduring power of giving, especially within social media. We explored the 80/20 rule, a fundamental strategy that emphasizes providing value 80% of the time and promoting your brand just 20% of the time.

This approach helps build meaningful connections and fosters engagement by focusing on educational, fun, and relatable content. By sharing industry insights, user-generated content, and celebrating significant events, you can position your brand as an authority and create a loyal community of supporters.

Additionally, we discuss the importance of understanding your audience and tailoring your content to their preferences. Different demographics seek different types of content, and knowing what resonates with your target audience is key to successful social media marketing.

We also highlight how incorporating creativity and social proof into your promotional efforts can enhance their effectiveness. Join us as we uncovered how consistent, value-driven content can help you achieve your business goals and build lasting brand loyalty.

In the latest Elevated Marketing Dot Podcast, we talked about the shift happening in Facebook ad targeting.

With the traditional reliance on detailed demographic data diminishing, marketers now face the challenge of connecting with their audience through compelling words and images alone.

This episode explores how Meta’s new algorithm-driven approach emphasizes the importance of creativity and high-quality content, leveraging machine learning to find the right audience based on engagement and conversion data.

Join us as we discuss why this happened and how we adapt to this new landscape, from crafting engaging stories and visually appealing ads to understanding the synergy between human creativity and machine precision.

Whether you’re a seasoned marketer or just starting, this episode offers valuable insights on thriving in the evolving world of Facebook advertising.

In the latest episode of Elevated Marketing Podcast, we thoroughly discussed the use of guarantees in marketing strategies.

We covered the dual-edged nature of guarantees—highlighting how they can build consumer trust and increase sales, while also exposing businesses to potential risks and abuses.

Our discussion navigated through the benefits, such as enhanced product quality and competitive advantage, and the challenges, including operational burdens and the possibility of customer exploitation.

Tune in to gain a comprehensive understanding of when and how to effectively implement guarantees in your marketing efforts.

In this episode, we explore the sophisticated world of email automation, discussing how it can streamline your marketing efforts without losing the personal connection that's so crucial to consumer engagement.

From understanding the fundamental mechanics of email automation, such as triggers and workflows, to discussing strategies that prevent your messages from becoming just another overlooked email, we've got you covered.

Join us as we uncover the best practices for crafting welcome emails, managing abandonment series, executing post-purchase follow-ups, and more, all designed to enhance your marketing efficiency and keep your communication fresh and relevant.

Whether you're a seasoned marketer or new to the field, this podcast will provide you with invaluable insights into making email automation a powerful tool for building stronger customer relationships.

In this Elevated Marketing Dot podcast episode, we talked about the evolving metrics of social media success, questioning the real value of followers in an age where engagement and content relevance reign supreme.

We explored how algorithm changes on platforms like TikTok and Instagram have shifted the focus from follower counts to meaningful interactions, emphasizing the importance of creating quality, engaging content.

Join us as we uncover why a strategy focused on engagement rather than followers can lead to a more effective social media presence and greater digital success.

In this episode, we talked about the critical balance marketers must strike between overthinking and underthinking their strategies—a dilemma that can lead to either paralysis by analysis or hasty, ineffective campaigns. Overthinking often results in missed opportunities and delayed decision-making, as the quest for perfection overshadows the practical need for action.

Conversely, underthinking skips essential planning and research, leading to wasted resources and campaigns that fail to resonate. We explored how adopting a balanced approach, underpinned by data-driven decisions and iterative testing, can help marketers avoid these pitfalls and optimize their efforts for better outcomes.

Join us as we unpack these concepts, offering insights and strategies to navigate the marketing tightrope effectively.

In the latest episode of our podcast, we dove into the world of TikTok metrics, unraveling the layers of data that drive success. From the crucial importance of understanding organic metrics to the nuanced world of paid advertising metrics, our discussion offers a comprehensive guide for anyone looking to maximize their presence and effectiveness on TikTok.

Join us as we explore the significance of everything from video views and follower growth to engagement rates and conversion analytics, offering insights and tips on how to interpret these numbers to your advantage.

Whether you're a seasoned marketer or just starting out, this episode is packed with valuable information designed to help you navigate the complexities of TikTok metrics.

In our latest podcast episode, we dove into the dance between organic and paid social media strategies, exploring how they've evolved from standalone approaches that can significantly amplify a brand's online presence.

We shed light on the power of algorithm updates on organic content, especially videos, and reels, which now reach beyond just followers to engage with a broader audience.

Additionally, we dissected the changing landscape of paid advertisements in response to privacy policies, emphasizing the precision and targeted reach they offer.

We revealed how harmonizing organic and paid efforts can create a cohesive strategy that not only elevates brand visibility but also fosters community and drives engagement.

Join us as we leverage the synergy between these two powerhouses for enhanced brand impact.

In the latest episode of the Elevated Marketing Dot Podcast, listeners are taken on an enlightening journey through the intricacies of advertising costs in the digital age.

This comprehensive discussion sheds light on the delicate interplay between creativity and strategy, crucial for navigating the complexities of digital advertising. From understanding the pivotal role of design in influencing advertising costs to mastering the art of crafting effective campaigns across various platforms and audience segments, this episode offers invaluable insights.

Business owners and marketers alike will learn not just about managing costs, but also about harnessing the power of creative execution to enhance their brand's presence online. Whether you're aiming to deepen your knowledge on audience targeting, explore the nuances of design in advertising, or seek strategies to balance creativity with budget, this podcast episode promises to equip you with the tools and perspectives needed to thrive in the digital marketing landscape.

In this episode of the Elevated Marketing Solutions podcast, we take you on a journey through the complex world of digital advertising, challenging the myth that ads instantly lead to success.

We share essential insights into crafting a successful ad campaign, from the critical importance of data setup and conversion tracking to understanding your audience and delivering a message that truly resonates.

We delved into the necessity of a well-designed website, the power of SEO, and the impact of social proof in building trust. Highlighting the need for brand consistency and the strategic use of assets.

We also stressed the importance of ongoing optimization and testing. This episode is a masterclass in navigating digital advertising's nuances, aiming to equip listeners with the knowledge to use ads more strategically for meaningful engagement and improved conversions.

When is the right time to merge email marketing with your advertising strategies?

On today's podcast, we'll explore the signs indicating readiness for this integration, from the necessity of having a compelling subscription incentive to the advantages of aligning email marketing with your ads for a more extended engagement period.

We'll also guide you through effective tactics for list building, such as utilizing social media ad forms and driving traffic to conversion-optimized landing pages. These strategies not only grow your email list but also deepen your relationship with your audience.

Furthermore, we'll discuss how to maximize the value of your email list by targeting subscribers with personalized ads, creating lookalike audiences, and implementing tactics like abandoned cart emails to rekindle interest in your products or services.

This podcast episode is designed to arm you with actionable insights for seamlessly integrating email marketing with your advertising efforts. Whether you’re just starting to explore this combination or aiming to enhance your current strategy, you’ll find practical tips to help you connect more meaningfully with your audience and boost your marketing outcomes.

Tune in as we unveil the power of email marketing and advertising synergy, a strategy that transcends traditional marketing approaches to foster deeper connections, drive conversions, and build lasting loyalty.

In this Elevated Marketing Dot Podcast, we dove deep into the world of reels – the short-form video content that's taking platforms like Instagram, and Facebook by storm.

Our discussion centered around the distinctive advantages of reels, their ability to engage audiences quickly, and the importance of incorporating them into your digital strategy to stay relevant in today's fast-paced content landscape.

Key insights from our conversation included:
* The Value of Reels: Reels offer a unique way to capture the audience's attention with brief, impactful videos. They stand out by providing quick entertainment or information, perfectly catering to the decreased attention spans of today's digital consumers. * Extended Reach: Unlike traditional posts, reels have the potential to reach a broader audience, extending beyond your current followers. This feature is crucial for brands and creators aiming to increase their visibility and attract new followers. * Engagement Tips: We shared practical tips for creating engaging reels, emphasizing simplicity, authenticity, the strategic use of audio, and the importance of hashtags for discoverability. Additionally, we highlighted the effectiveness of repurposing longer content into concise reel formats to maximize reach and engagement without overextending creative efforts.

There is an underscored necessity to embrace reels in your content strategy to connect with and expand your audience in an increasingly video-centric online world.

In this podcast episode, we highlight the critical distinction between buying pre-packaged digital marketing services and crafting a strategic, data-driven marketing plan tailored to a business's specific needs.

It starts by addressing a common pitfall where business owners opt for marketing packages for their simplicity and comprehensibility, often leading to suboptimal results.

We stress the importance of understanding the "why" behind choosing certain digital marketing tactics—ranging from SEO and content marketing to social media and PPC campaigns—instead of blindly implementing them.

In this podcast episode, we discussed the complexities and considerations involved in hiring an SEO (Search Engine Optimization) agency.

We emphasized the challenge of verifying the credibility and expertise of an SEO company due to the opaque nature of the industry.

Our key points include the importance of an SEO agency wanting to see your data to tailor strategies specifically for your business, as every company's online presence is unique.

We warn against agencies offering generic strategies without analyzing your data first and we stress the need for agencies to use a combination of Google's tools and third-party tools to gather comprehensive insights.

We also highlighted the significance of regular reporting and communication between the agency and its client to discuss what strategies are working and which are not.

We caution against SEO packages, guarantees of success, and claims of special contacts within Google as red flags.

We underline that effective SEO requires customization, and ongoing adjustment to trends, and is a significant investment in terms of time and money.

We concluded by noting the value of choosing an agency with a good reputation, as evidenced by reviews and awards, to ensure the best possible outcomes for your SEO efforts.

In the latest episode of our podcast, we delve into the critical role of email marketing within the digital strategy of any business. Here's why tuning in is a must for Business Owners, CEOs, and Marketing Managers:
* Direct Communication Channel: Discover how email serves as a direct line to your audience, bypassing the uncertainties of social media algorithms and ad visibility. 📩

Audience Engagement: Learn about the significance of having a subscribed audience and how email marketing enables personalized, targeted communication. 🎯
Vast Reach: With 92% of consumers using email daily, we explore the potential of email marketing to extend your reach far beyond local confines. 🌍
Algorithm-Free: Uncover the advantages of email marketing in a constantly changing social media landscape, offering a stable platform to connect with your audience. 🔄

Welcome to "Beyond the Click: Optimizing the Journey to Conversion," where we dive deep into what happens after a potential customer clicks on your ad. This podcast is your guide to understanding and enhancing the post-click experience to boost conversions and create more successful digital advertising campaigns. Join us as we explore:
* The Metrics Beyond Conversions: Discover why looking past conversions to metrics like scroll behavior, time on page, number of pages visited, and engagement rates can reveal much more about the effectiveness of your landing pages. * Insights from Engagement: Learn how engagement metrics such as scroll depth, page visits, and event interactions offer invaluable insights into user behavior and preferences, guiding strategic adjustments in your advertising efforts. * The Art of Refinement: Find out how analyzing post-click metrics can inform strategic adjustments to your ads and landing pages, ensuring alignment with your audience's needs and expectations. * Challenges of Isolated Landing Pages: Understand the pitfalls of relying solely on isolated landing pages and the importance of a comprehensive site experience to facilitate the consumer decision-making process. * Strategic Adjustments with Digital Ads: Grasp the power of digital ads not just as traffic drivers but as tools for learning, adaptation, and strategic refinement based on immediate feedback.

Whether you're a business owner, CEO, or marketing manager, this podcast will equip you with the knowledge to make informed decisions, refine your digital advertising strategy, and ultimately, achieve higher conversion rates. Tune in to transform the way you view the journey from ad click to action, fostering stronger connections with your audience and driving better results for your campaigns.

In this episode, we unravel the enduring power of word of mouth in the digital age, examining its role, evolution, and how it fits into the broader spectrum of marketing efforts. We explore the necessity of integrating word of mouth with digital marketing for a more controlled, impactful approach to brand building and audience engagement. Join us as we discuss the importance of consistent brand image, the limitations of relying solely on word of mouth, and the undeniable benefits of continuous marketing efforts. Whether you're a small business owner or a marketing professional, this episode offers valuable insights into leveraging the best of both worlds for your marketing success.

In the latest episode listeners are invited into an insightful discussion about the relevance and efficacy of advertising on TikTok.

This episode delves into the nuanced decision-making process behind selecting TikTok as a potential advertising platform, focusing on the unique attributes of the app and its user demographics.

Join our community: https://elevatedmarketing.solutions/knowledge/

In our latest episode of the Elevated Marketing Podcast, we focused on the art and strategy of building an effective email list. The conversation kicked off with a light-hearted discussion about life's little reminders from loved ones, drawing a parallel to the importance of building and maintaining connections, which is at the heart of email list building. We emphasized that an email list is more than just a collection of contacts; it's a valuable asset that you own and can utilize across various aspects of your marketing strategy. The bulk of the discussion centered on the why and how of email list building. We stressed the importance of having an email list in today's digital marketing landscape, highlighting it as a crucial part of the marketing funnel that drives engagement and conversions. We also delved into the pitfalls of purchasing email lists, underscoring the potential risks such as spamming, domain blocking, and the upcoming changes in email deliverability rules, which make authentic list-building methods more important than ever. Our conversation then shifted to effective and creative strategies for growing an email list. We covered a range of techniques, from leveraging opt-in forms and social media promotions to offering incentives like free downloads, ebooks, or discount codes. The use of quizzes and webinars as tools for engaging and expanding email lists was also discussed, emphasizing the need to provide value to potential subscribers. Moreover, we highlighted the importance of content quality in attracting and retaining subscribers, as well as the necessity to adapt and evolve strategies in response to changes in the digital marketing environment. In summary, the podcast episode was a deep dive into the nuances of building a robust and engaged email list. We underscored the significance of owning your audience, the dangers of buying lists, and the myriad of creative strategies available to grow an authentic and valuable email database. The episode concluded with a call to action, inviting listeners to join the Elevated Marketing newsletter for more insights and tips on effective digital marketing practices.

In our latest Elevated Marketing podcast, we delved into the significant transformation of Google Ads from a primarily keyword-focused platform to a more sophisticated audience-targeting approach. We discussed how Google has expanded beyond the basic keyword search, enabling advertisers to target specific audience segments based on interests, behaviors, and detailed demographics. This shift recognizes the importance of understanding the person behind the search query, allowing for more personalized and effective advertising campaigns. We explored various audience targeting options available in Google Ads, such as Affinity Segments, Detailed Demographics, In-Market Segments, and Custom Segments. These tools offer advertisers the ability to reach users based on their passions, life events, and online behavior, presenting a more nuanced approach to digital advertising. We also touched upon the challenges posed by privacy regulations, particularly Apple's updates, and how these have influenced the strategies marketers must adopt in this evolving landscape. A significant focus of our discussion was on Google's Performance Max campaign, highlighting its ability to leverage all of Google's properties for a broad and effective reach. We emphasized the importance of creating diverse and engaging content to resonate with specific audience segments. Additionally, we addressed the complexities and limitations of lookalike audiences in light of privacy concerns. The podcast concluded with an emphasis on the necessity for marketers to continually adapt to these changes, underscoring the dynamic nature of digital marketing and the importance of staying informed and agile in this fast-paced industry.

Welcome to our latest podcast episode, where we tackle a common yet frustrating scenario for content creators: spending hours crafting what seems like a perfect blog post, only to find it attracts no traffic. In today's digital world, where you're competing against 7.5 million blog posts daily, standing out is a significant challenge. We dive deep into why this happens and what can be done about it. From leveraging email marketing and social media to understanding the importance of data-driven insights and maintaining a focus on quality over quantity, we'll guide you through effective strategies to ensure your content doesn't just exist but thrives. Tune in to discover how to turn your unseen blog posts into digital gems that captivate your target audience.

We delved into the often-underestimated power of email marketing newsletters, an enduring strategy since its inception in the early 1970s. Despite the dominance of social media and trends in the digital marketing landscape, email marketing has maintained its relevance and effectiveness for over 45 years. We explored common misconceptions about email marketing newsletters, emphasizing their continued relevance and effectiveness when paired with well-thought-out content and design.

In this episode, we delve into the art of maximizing the impact of a single blog post by transforming it into various types of content. We recognize the effort and time invested in crafting a detailed blog post, and we emphasize that failing to repurpose this content can lead to missed opportunities. We explore the diverse online platforms available for content distribution, each with its unique format requirements. Our discussion includes strategies for adapting a single blog post to fit different mediums, such as creating short-form videos for social media, developing email newsletters, and even converting the post into podcast episodes. We also touch on the importance of tailoring content to suit the specific audience and format of platforms like LinkedIn, Instagram, and Facebook. This approach not only extends the reach of your original content but also enhances engagement across various digital channels.

2023 has indeed been a remarkable and transformative year in the world of marketing, marked by unprecedented trends and innovative strategies. As we reflect on the past year’s developments, this episode is dedicated to exploring and analyzing these changes in depth. Looking forward, we will delve into our predictions for 2024, anticipating the evolution of marketing techniques and the emergence of new digital landscapes. Join us as we navigate through these insights, preparing marketers and businesses alike for the challenges and opportunities that lie ahead in the ever-evolving marketing sphere.

Everyone uses Google and various other search consoles for many uses daily. However, have you ever thought if they are accurately providing you with information and helping with your digital marketing? On this week's episode, Jennifer and Brenna discuss the accuracy of using these tools for SEO purposes. Tune in and hear from the professionals!

On this week's episode of the Elevated Marketing Dot Podcast, Jennifer and Brenna continue their conversation on why engagement is important. Engagement is especially important in the AI world we are currently living in. Tune in to this week's episode to hear more!

Welcome back to another episode of the Elevated Marketing Dot Podcast! On this week's episode, Jennifer and Brenna will be discussing what key metrics you should be focusing on. They want to share their tips on where you should be paying attention and why they are important. Tune in and enjoy!

Did you know that Google isn't the only search engine you can use? Well on this week's episode of the Elevated Marketing Dot Podcast, Jennifer and Brenna talk about how search engines have changed. Now there are ChatGPT and SGE and they will be discussing their thoughts and why you should be paying attention to them. Tune in to this amazing episode!

On this week's episode of the Elevated Marketing Dot Podcast, Jennifer and Brenna dive into the world of AI. Many people are still learning all that it can do, much like us, but we want to share what we use and what works best for our marketing. Tune in and be sure to leave your thoughts or share them with other fellow professionals or marketing enthusiasts.

On this week's episode of the Elevated Marketing Dot Podcast, Brenna and Jennifer discuss what it takes to create the best design for your web page. They talk about the ins and outs of what makes a good web page and things you should be paying attention to. Tune in and check back every Wednesday for a new episode.

Welcome back to the Elevated Marketing Dot Podcast for part two of our 100th episode. This week we continue going through the tips from ChatGPT. You don't want to miss it and catch up on last week to hear how it all started. Keep on listening!

For our 100th episode, we wanted to give 100 practical tips to improve your digital marketing. However, these are responses to tips according to ChatGPT. We want to see how accurate they are and if we agree with them. This week was filled with so much informative conversation that this is only part one of the episode. Brenna and Jennifer will continue their 100 tips with part two next week. Listen this week and tune in next week to Elevated Marketing Dot Podcast for the rest of their great digital marketing tips.

How are you using search when it comes to marketing and even on social media? This week, Brenna and Jennifer discuss the ways consumers use search tools and how much it has changed. Tune in to hear their thoughts and some potential tips to help you navigate search.

On this week's Elevated Marketing Dot Podcast, Jennifer and Brenna discuss whether or not you need content just for SEO. Listen in and hear more of their professional thoughts and if you should be focusing on content or something else.

On this week's episode of Elevated Marketing Dot Podcast, Jennifer and Brenna have your answers for whether or not your marketing agency asks enough questions. Asking questions is important in making sure you get all the answers you need. Tune in to hear their thoughts and see what insights they have on this week's episode.

Last week, Jennifer and Brenna were discussing the fundamentals of web design. This week, they add on to that topic and get more specific in how SEO plays a part in that. Tune in to hear their thoughts on how to incorporate SEO into your web design and development.

Having a great landing page can make or break your business and make sure the overall design is cohesive and effective for potential clients. This week, Jennifer and Brenna discuss the ins and outs of effective web design and what you need to know. Tune in to hear more about this helpful and insightful topic.

Keywords are a big deal in the marketing world and they are becoming less and less of a necessity. Jennifer and Brenna will discuss why that is happening and what you should be paying attention to. Tune in this week!

If you've ever wondered how a marketing agency comes up with its creative advertising, or more importantly how we do it, then this episode is for you. Jennifer and Brenna take you behind the scenes of how our agency's creative ads come to be. Listen in to this week's fun episode and hear some of the inside scoop.

Subdomains can be very beneficial in terms of getting your content out. However, are you aware of when to use them or even how they should be used? Are they original and different from what is already being used? Tune in this week as Jennifer and Brenna discuss the ins and outs of subdomains and the way they affect SEO.

Are automatic recommendations from Google on ads good or bad? Do you know if opting out of those is beneficial for your business? Listen to this week's episode as Brenna and Jennifer discuss what these recommendations can do for your business and if they are beneficial or harmful.

Standing out with your marketing can be as simple as being creative and trying new things your competitors aren't. On this week's podcast, Jennifer and Brenna explore the topic of creativity in the world of marketing. Tune in and learn how being creative can differentiate you from your competitors.

Discovering your brand's voice is an important aspect when it comes to marketing and overall branding. Tune in to this week's podcast where Jennifer and Brenna explore the topic behind finding your brand voice.

There are several compelling reasons to incorporate user-generated content (UGC) into your online platforms or marketing strategies. Tune in to our podcast this week as Jennifer and Brenna explore these concepts!

Tune in this week to join Jennifer and Brenna as they break the stereotypes behind marketing vs advertising. Get a front-row seat to this exciting match-up and learn how to leverage both for your business' success and listen now!

Listen in this week as Jennifer and Brenna discuss the amount of content you should have on your website and how different factors can affect your SEO! Is there such a thing as too much content? Tune in to find out!

Join Jennifer and Brenna this week as they explore the importance of building your own email list and why buying an email list is a risky move for a business. Want to find out what these risks are? Tune in today!

Join us this week as Jennifer and Brenna evaluate the different parts of creating a social media plan and how they can be implemented to drive the most traffic to your business! There are multiple forms of content that should be funneled throughout your social media!

Reviews are important in a multitude of ways! They can make or break the potential for new customers! Tune in to our podcast this week as Jennifer and Brenna discuss how to avoid the deterrence of consumers from bad reviews!

This week, Brenna and Jennifer delve deep into the transformative world of marketing strategies that can revolutionize your business. Join us as we explore the countless reasons why embracing omnichannel marketing is an indispensable approach for modern businesses looking to thrive in today's competitive landscape!

On this week's podcast, Brenna and Jennifer discuss different parts of the marketing funnel! It's important to make sure your promotional strategies hit each part!

This week, Jennifer and Brenna dive deep into the debate between attribution and measurement, exploring why marketing data often fails to add up. Tune in as they explore the challenges marketers face in accurately attributing conversions and measuring the true impact of their campaigns across various channels and touchpoints.

Follow along with us this week as we explore the world of instant results! These results may not be as "instant" as they seem.

Attend this week's podcast to hear Jennifer and Brenna explain how to create a good offer as well as the importance behind it. There are multiple factors that go into this process.

Tune in to hear our digital marketing specialists discuss the difference between single landing and landing pages. When creating a landing page, it's important to keep certain practices in mind.

This week, the digital marketing team discusses the importance of how businesses communicate with their followers on social media. Follow along to learn more about how you can improve your social media copy writing skills!

Follow along this week as our digital marketing team talks about the importance of pillar pages and how they can change your business! Pillar pages can be a very valuable tool for improving the SEO of your website and creating a better experience for your users.

This week the digital marketing team talks about writing headlines in marketing that work. There are different strategies to try with headlines, the team talks about those different strategies. Follow along to learn more!

This week, the digital marketing team talks about remarketing and why you need it in your marketing strategy. Remarketing is a crucial step you don't want to miss. Follow along to learn more about remarketing and how it fits within your strategy.

This week the digital marketing team talks about consistently marketing your business. There are many strategies to try when marketing your business, but consistency is number one. Follow along to learn more!

This week, the digital marketing team talks about developing a marketing communication plan. What is a marketing communication plan and how does it help? Find all of that out and more on this week's episode.

This week, the digital marketing team talks about measuring the success of short-form videos. There are different metrics that you should be paying attention to when it comes to short-form videos. The digital marketing team also talks about the content you should be producing for TikTok and Reels. Follow along to learn more!

This week, the digital marketing team talks about using broad match in Google Ads. Is it a good strategy or not? Find out in this week's episode!

This week, the digital marketing team wraps up the AI conversation with podcast ads. How is AI being used in podcast ads? Find out in this week's episode!

Another week, another AI topic. In this episode, the digital marketing team talks about using AI to help with content and how Google feels about it. Follow along to learn about AI content guidance from Google.

Continuing on the path of AI, this week the digital marketing team talks about how AI can help you with Google Ads. Follow along to learn more about using AI in Google Ads and the different ways to do so.

AI is taking over a lot of platforms, and Facebook is no exception. This week, the digital marketing team talks about using AI features in Facebook ads. Maybe you didn't know Facebook ads have AI capabilities, or maybe you are looking for the benefits of using these AI features. Follow along to learn more about AI and Facebook ads.

AI is a hot topic right now. This week, the digital marketing team talks about how AI is changing the marketing and advertising landscape. There is a lot to uncover, follow along as we dive into AI.

You may think you know your brand message, but there may be some indicators that you don't actually know your brand message. This week, the digital marketing team talks about discovering your brand message and ways to do that. Follow along to learn about discovering your brand message.

You may be wondering what LinkedIn newsletters are. Or maybe you know what they are and wondering how they can benefit you. There are many reasons why you should be publishing a newsletter on LinkedIn, especially if you are producing content. Follow along as the digital marketing team talks about the benefits.

There are various marketing objectives that live in Facebook ads, some of which you may not be aware of. This week, the digital marketing team talks about all the different Facebook ads objectives you can choose from and different strategies that align. Follow along to learn about the marketing objectives you should choose in Facebook ads.

Measuring the results of organic social media can be difficult, but one metric in particular seems to always be more evident, reach. If your organic social media reach is down, there could be many reasons for that. Follow along to learn why your organic social media reach may be down, and different strategies to combat a declining reach.

This week, the digital marketing team talks about the psychology of the colors behind your marketing. There is a deeper meaning to the colors you use. Follow along to learn about the deeper meaning of the colors behind your marketing. This is an interesting topic you don't want to miss!

2023 is here! Have you thought about your online marketing strategy? This week, the digital marketing team talks about different digital marketing strategies to try in 2023. Follow along to learn about different strategies you should and shouldn't try.

This week, the digital marketing team talks about ad design and how to make it stand out. Ad design is more than just coming up with a graphic that looks good. Follow along to learn about the key components that make great ad design.

This week, the digital marketing team talks about zero-click marketing. What is zero-click marketing? How do you measure the success of zero-click marketing? Find out on this week's episode.

There are many different types of content marketing. This week, the digital marketing team explains all the different types of content marketing. Follow along to learn how you can use the different types of content marketing to your advantage.

This week, the digital marketing team talks about writing ad copy that converts. Ad copy is a crucial element when building your ads and setting them apart from competitors. Follow along to learn about writing ad copy that converts!

This week the digital marketing team discusses Google Search Console and reporting videos. What does this mean for your website? If you have videos on your website, which most of us do, you will want to listen to this week's episode. Follow along to learn more about Google Search Console and video indexing.

This week, the digital marketing team talks about the top social media channels and the demographics on those channels. The demographics on social media channels should play a part in your strategy and deciding if a certain platform is right for your business. Follow along to learn more!

Are you posting organically on social media? If so, you'll want to listen to this week's episode. The digital marketing team talks about which KPIs matter when it comes to organic social media. Follow along to learn more!

Have you heard? Apple has announced that they too will jump into advertising. What does this mean for everyday users? How about advertisers? Follow along as the digital marketing team talks about Apple joining the advertising game.

Not sure how to measure the success of your email marketing? This week, the digital marketing team talks about measuring the success of your email marketing. There are many metrics that can tell a story of how your email marketing efforts are performing. Follow along to learn more!

What are warm audiences? How do you create a warm audience? Follow along as the digital marketing team talks about creating warm audiences in the Facebook Ad platform. There are many possibilities when creating warm audiences, listen to learn more!

This week, the digital marketing team talks about creating cold audiences in Facebook Ads. There are many ways to do so, follow along to learn about the endless possibilities when creating cold audiences. There are different research tactics and strategies to find the right cold audiences - listen to learn more!

This week, digital marketing experts talk about email automations. What are email automations and how do they help your marketing funnel? There is a lot to explore with this topic. Follow along to learn about email automations and helping your marketing funnel.

This week, the digital marketing team talks about driving offline events with Facebook and Instagram. There are many ways to drive offline events, organically and with some ad budget. There are many components needed in order to get your audience through your funnel, follow along to learn more!

This week, the digital marketing team talks about email marketing and how it is part of the ad funnel. There is a lot that goes into email marketing, but even more comes before that. Follow along to learn more about email marketing and implementing it into your ad funnel.

This week, the team takes a deep dive into Google Analytics 4. There is a lot to go over with the transition from Universal Analytics to Google Analytics 4. Follow along to learn about Google Analytics 4 and what to look for when you begin your journey into Google Analytics 4.

This week, the digital marketing team talks about Google Ads and how to choose the marketing objective. There are several types of Google Ads, and along with those options, come even more marketing objectives. It is important to know which objective is the best option for your campaigns. Follow along to learn more about Google Ads and marketing objectives.

This week the digital marketing team talks about Google Shopping Ads. What are they and how do Google Shopping Ads work? Follow along to learn about the tips and tricks of Google Shopping Ads!

Have you forgotten about Pinterest Ads? Or maybe you're hesitant to try Pinterest Ads? This week, the digital marketing team lays out all the information you need to know about Pinterest Ads. Follow along to learn the ins and outs of Pinterest Ads and how to use them to your advantage.

Holiday Marketing already? That's right, it's not too late to start planning your holiday marketing. This is a big time for e-commerce. Follow along as the digital marketing team talks about e-commerce and holiday marketing.

This week the digital marketing team dives into a complicated topic. Google Ads has many ins and outs when it comes to bidding. Follow along as the team talks about the different bidding strategies and how to choose the right one for your campaign objective.

This week, the digital marketing team talks ad strategy and staying up to date. Digital marketing moves fast, will you keep up with it? Follow along as the team talks about ad strategy and ways to combat constant changes.

The digital marketing team talks about TikTok Ads and why your business should consider getting behind them. TikTok ads may fit your business more than you think. Follow along to learn more about the in's and out's of TikTok Ads.

Are you still questioning short form videos? This week the digital marketing team talks about short form videos and why they are important for your online presence. Short form videos are moving quickly... Will you follow this marketing trend?

This week is all about Google Performance Max Campaigns. In this episode, the digital marketing team talks about audience-only targeting and the ease of Google Performance Max Campaigns. Follow along for tips and tricks to this ad style!

This week, the digital marketing team talks about Google Ads and the best optimization techniques. Google Ads Agencies don't have a book of written rules for Google Ads optimization, but there are techniques that can help elevate your results. Follow along to learn about optimizing Google Ads.

There are many different routes to take when it comes to Facebook Ad Creative - that's what makes it fun! However, there are universal tips that can help when it comes to improving results. This week, the digital marketing team talks about Facebook Ad Creative and all of the steps you can take to improve your results and overall boost your business. Follow along for more insight!

This week, the digital marketing team talks about Connected TV ads. Connected TV ads have a high success rate, and are manageable for small businesses. Follow along for tips and tricks when it comes to Connected TV ads.

Did you know that buyers' behavior is based on emotion? It is important to know that the words you use in your marketing do in fact impact a buyer's decision. Messaging requires attention to detail and strategic intention. This week, the digital marketing team talks about compelling words to use in your marketing. Follow along for guidance for tugging on emotions in your marketing.

Are you having trouble building landing pages that will convert for Google Ads? This week, the digital marketing team talks about building landing pages for Google Ads. There is more that goes into a landing page than you may think. Follow along as the digital marketing team lays out all you need to know about converting landing pages for Google Ads.

Finding the right target audience is imperative to your marketing strategy. This week, the digital marketing team talks about finding a target audience. There are several tools you can use to find the right target audience.

Expanding on SEO is crucial to your online presence. Do you want to find success in your SEO efforts? Listen to the digital marketing team talk about SEO trends that you should be paying attention to.

ROI, we all want it. However, should that be the only focus that ad agencies set out to achieve? Follow along this week as the digital marketing team talks about ROI and all of the things that play into it.

This week, the digital marketing team talks about Facebook Ads and how to get the best ad cost. As with anything, there is always a strategy that takes place. Follow along as the digital marketing teams lays out the best practices to get the best Facebook Ad cost.

Deciding on an ad budget is much more than picking a number. Ad agencies have many things to consider before deciding on an ad budget. If you aren't sure where to begin, then you've come to the right place. Follow along as our digital marketing team talks about the strategy that is needed when deciding on an ad budget.

Choosing an ad platform isn't a decision to make on the fly. As an ad agency, we make sure that we are using our clients' ad budget wisely. Choosing an ad platform comes with a lot of strategy - which is what we happen to do best! There are many things to take into consideration when choosing an ad platform. Follow along as the digital marketing team walks you through choosing an ad platform to get results.

Not sure what to expect from a Google Ads Agency? We've got you covered. Follow along as the digital marketing team talks about Google Ads and what we do for our clients. A lot goes into Google Ads, and we may just have the secret formula to success!

This week the digital marketing team talks about native advertising. Native advertising might be one of the best-kept secrets in digital marketing. Follow along as the digital marketing team talks about native advertising.

This week, the digital marketing team talks about displays ads. If you aren't sure what display ads are, you've come to the right place. Also, the team discusses how display ads help your marketing funnel. Follow along to get all the details!

Not sure where to begin with YouTube ads? Follow along as the digital marketing team talks about being successful with YouTube ads. This week, the team goes over YouTube ads and everything you need to get the best results.

In this week's episode, the digital marketing team teaches you how to advertise on podcasts and streaming radio. However, it doesn't stop there, there is always more to explore in digital marketing. Follow along to get more insight on podcast and streaming radio ads.

This week, the digital marketing team talks about website messaging. What is website messaging? Website messaging is more important than you may think. Follow along to learn what you need to know about website messaging.

Follow along as the digital marketing team talks about finding audiences in Connected TV ads. There are many data outlets when it comes to targeting. Here are some of our best practices.

Follow along as the digital marketing team talks about local SEO. In this episode, you will get the best strategies and tips to make the most of your local SEO.

This week, the digital marketing team explains how content marketing helps SEO. What is considered content marketing? Find out all you need to know on this week's episode.

This week, the digital marketing team talks about algorithms. What are algorithms? Can we beat algorithms? Follow along to learn all about algorithms.

This week, the team talks about Google Webmaster Guidelines. Everything from what these guidelines are to what we look at is explained in this episode.

Follow along as the team discusses 2022 PPC trends. What should we watch for? How should we use these trends? Get all of the answers here.

This week, our digital marketing team talks about LinkedIn audience targeting. Not sure where to start? Don't worry, we have a lot to say about LinkedIn audience targeting.

Follow along as the team discusses Facebook Ads and the metrics that are important. Facebook Ads are not a "set it and forget it" listen to hear why.

This week, the Elevated team talks about building an email list. Strategizing ways to build your email list is effective and crucial when it comes to email marketing.

This week, the Elevated team talks about landing pages. What is a landing page? What should a landing page do? How do you get a landing page to convert? Follow along as the team answers these questions.

This week, the Elevated team discuss how marketing and sales work together. Can you have sales without marketing? Follow along to learn more!

This week, the team introduces a new member to the podcast. Follow along as the Elevated team discusses Google Smart Campaigns. There is a lot to cover here!

This week, Jennifer, Todd, and Brenna discuss why consistently marketing is so important. Follow along as the team discusses the importance of marketing, and different marketing tactics.

This week, Jennifer, Todd, and Brenna discuss website conversions. If you’re stuck on the definition of conversions, then follow along as the team lays it all out on the table.

This week the team introduces a new member to the podcast. Along with that, the team discusses competitors; our competitors, and client competitors.