Serial Entrepreneur Show: Recent Episodes

Nicole Schmied and Matt Deulley

An entrepreneur's guide to help you leverage shiny objects.

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Do you or your team members work remotely?

Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more! https://smartcookie.thrivecart.com/sales-fast-fix/

Meet Sean Campbell. He is the founder of Cascade Insights. His team helps organizations seize opportunities in the B2B tech sector via a variety of market research & marketing services — and they do it all remotely. In fact, Sean has been doing remote work before it was 'cool' and he believes that remote work can help families be more present. Grab a pen and paper, because he gives us his best tips on how to successfully work remote.

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Visit: Cascade Insights

Email Sean: Sean@cascadeinsights.com

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How many marketing channels do you use in your business? Print? Digital? Community-based?

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Alex Nocifera is the Founder and CEO of LOMA, a software-enabled marketplace of community ambassadors that provides brands with the data, tools, and last-mile talent resources needed to activate local demand anywhere, anytime in the US.

With a background in venture-backed companies, Alex shares insights on how LOMA helps franchises market better to their local communities and discusses the unique challenges and strategies in the franchise industry.

***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!

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Visit: LOMA

Email Alex: alex@lomaplatform.com

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Do you know how to protect yourself and business from an online scam?

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Meet Ron Zochalski, CTO and CISO of Lake County, IN Government. He is also an instructor at Indiana University NW — where Nicole, Matt, and even our editor have attended. Ron believes data security is as important as physical security and he’s here to give some quick tips on how to do that!

***Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you! Find the link below to learn more!

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Connect with Ron: LinkedIn

Visit: The Struggle of Secrecy, Safety, and Security

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Wondering how to find sponsors for your podcast (even if it isn't a popular true crime show)? Same.

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Meet Brandy Whalen. She is a shiny object chaser, a mom, and co-founder of a couple of businesses. Including two of our favorites, Kitcaster and Wildcast.

Kitcaster is a podcast agency where they book entrepreneurs on top ranking podcasts (ahem, they regularly send us guests!). The other is Wildcast where they pair podcasters with sponsors with advertisement opportunities for their niche audience.

In this episode, Brandy talks about how she manages both companies, how podcasting is a great way to bring brand awareness, and how Taylor Swift has inspired her latest idea!

*Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!

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Email Dear Brandy: Brandy@kitcaster.com

Monetize Your Podcast: Wildcast

Get Booked on Podcasts: Kitcaster

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Did you know nearly every business in North America is using a 100+ year old, outdated energy system …every time you walk-in, open up, or flip on a light switch??

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While assessing liabilities for U.S. oil and gas companies in Iraq during the Gulf War, Gareth and his team faced nightly mortar attacks. And when a recording was found from an attacker who just wanted to be with his family, it made Gareth realize that "energy is the lifeblood of everything and without it, our lives, business, and economy suffer."

Today, Gareth is the co-founder of VECKTA. They help businesses discover the optimal mix of onsite energy and grid power to lower energy costs while also implementing a more reliable power source. And even reduce your company's emissions. Their platform can hep you access capital, services, and the equipment you need to finance and deploy onsite power.

Wish someone could look at your business & tell you how to fix it? Mechanics do a tune-up... Doctors give a check-up...Doesn't your business deserve a fix-up? Well, this Sales Fix is for you!

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Visit: VECKTA

Gareth's Podcast: Renewable Rides

Connect with Gareth: LinkedIn

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Can you ever get a straight answer from an attorney? Good news: The lawyers in the room today share more than the words “it depends.” Especially when it comes to life planning and real estate.

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Meet Taylor Willingham, serial entrepreneur and an estate planning and probate attorney located in Texas. He owns WG Title, a Commercial Title Company which closes multi-million dollar projects all over the United States.

Taylor helps his clients in a variety of different ways, including legally reducing their tax payments to a minimum. He helps his clients properly structure their business and pursue every opportunity to reduce their tax obligations.

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Visit: Taylor Willingham

Taylor's Book: Will Trust: Do I Need a Will or a Trust?

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Did you know man’s best friend can detect diseases in urine?

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After a day of skiing and watching TV, Dejan and his co-founder learned a dog detected cancer in a patient — just by smelling a urine sample. So they set out to replicate and scale what dogs can do with their noses via AI.

Dejan Nenov is co-founder of Luventix. They believe their unique urine-based technology will be able to diagnose multiple medical conditions from a single sample, making affordable screening and diagnostics available to people worldwide.​

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Watch Video Mentioned: Luventix

Visit: Luventix; Penaton

Connect with Dejan: LinkedIn

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Struggling to get results from email marketing?

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Meet Josh Kropkof, one of the brothers who founded The Email Agency in 2018. With backgrounds in Direct Response Copywriting, they discovered a gap in the e-commerce marketplace they were determined to fill. Today, these email brothers are helping store owners, marketing teams, and freelancers of all kinds revolutionize the way we email by using personality-driven email campaigns.

In this episode, Josh tells us why email is still important, what most businesses are doing wrong with their email campaigns, and what it's like to work with family and friends (and how despite a falling out still doesn't change his perspective).

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Visit: The Email Agency

Get Your FREE Email Audit: FREE Email Audit

Download: Email Profits Cheat Sheet

Book Mentioned: Deep Work by Cal Newport

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Could you run a business with your life partner, happily?

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After catching an Oprah Winfrey show with Robert Kiyosaki, Graeme bought all of Kiyosaki's books to improve his financial literacy — and he even roped in his new girlfriend (now wife and business partner), Leanne. They quit their jobs on the same day and started their entrepreneurial journey, together.

The Carling Group invests in and partners with established businesses with growth potential in the healthcare, technology, sport, renewable energy, and real estate sectors. In this episode, Graeme and Leanne share stories of their shared upbringing, how they resolve fights, and why they left the corporate world and never looked back.

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Visit: The Carling Group

Connect on LinkedIn: Graeme Carling; Leanne Carling

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What legacy are you creating for your kids?

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After her husband died unexpectedly, Amanda transitioned from a corporate career to full-time parenting in 2020. Based on the financial principles introduced to her by her late husband, she dreamt up her own version of a “give-save-spend” bank. In need of a pandemic hobby, she tried selling it on Etsy. She was thrilled by her first sale — and slightly surprised when the sales kept coming — when they didn’t slow, she realized this was how she could pass down the financial legacy with her sons and with the world.

Amanda remarried in 2019, and together, she and her husband Dan are working to continue that legacy for their three sons. Small Legacies is a children’s gift brand that focuses on thoughtful, practical items enhancing a child’s development and fostering peace within parents’ homes.

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Give, Save, Spend: Small Legacies

TEDxOshkosh: In Defense of Participation Trophies

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Question: When is the best time to hire a part-time or fractional CFO? Answer: Sooner than you think.

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Meet Ben Risser. Ben was an aerospace engineer at The Boeing Company. It was during this time that he discovered his passion for business, economics, and finance. He pivoted his career to real estate entrepreneurship, syndicating large multifamily real estate investments. Today he is the founder of Provident Financial Services. His team provides a concise custom financial dashboard for your organization, education that increases financial literacy, and financial perspectives that enrich financial intelligence.

In this episode, Nicole and Ben discuss when it's the right time to hire a CFO, why your business needs credible accounting, and how a genetic retinal diagnosis is helping Ben focus on what matters most — helping others overcome their financial blindness.

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Download Ben's article 'From Sales to Equity': What your financial statements are trying to tell you about your business

Connect with Ben: LinkedIn

Visit: Provident Financial Services

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Have you started (or stalled) on using AI in your business yet? This is the show for you — a reminder you need to start while it's early!

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Meet Matt Swalley. He is co-founder at Omnekey. They are a marketing platform that leverages AI powered content to maximize your ad performance. They help a wide range of organizations, from fast-growing startups to larger enterprise companies. We have experience helping E-Commerce, FinTech, B2B, SaaS, and fundraising companies succeed in a competitive ad environment.

In this episode, our Matt — you know, the non-marketer in the room — learns that while AI makes some aspects in business easier, it still needs human touch and won't be replacing our jobs anytime soon. Nicole brings a diagram and a challenge for this episode...Can Matt find the show notes when AI writes them vs when the editor does?

So what do you think? Who wrote this one?

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Founders & CEOs: Has your team been nagging you to create content? Wondering if you should start posting those things called reels? Short clips? Maybe even TikTok?! This episode is your sign!

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He started his first company when he was eight, he built a YouTube channel with 10K subscribers when he was 12, and he was Chief Marketing Officer at a company with investors like Gary V. In today's episode, you'll meet Jake Hurwitz. He is the founder of Thursday Labs. A studio that creates founder-driven content where they will distribute 700+ pieces of content across 15+ channels over a 4 month period! And all you have to do is show up to record.

In this episode, Jake dives deep into why content strategy is important for business impact and how you can leverage that to get a more valuable audience.

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Visit: Thursday Labs

Connect with Jake on LinkedIn: Jake Hurwitz

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Ever considered throwing in the towel and getting a “real job?” Hundreds of Founders and Startups are glad today’s guest didn’t give up.

After realizing it was hard to land a position at a venture capital firm, he decided to build his own fund...all while growing a family too.

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Meet Mike Cardamone. He is CEO and Managing partner at Forum. Where they’re investing in 100 businesses this year! He focuses on developing Forum’s investment strategy with the mission to make the B2B SaaS journey easier, more accessible, and successful for early-stage founders. Working with hundreds of founders since Forum’s inception, he has helped portfolio companies navigate the fundraising process and optimize their position in the market.

In this episode, Mike shares that one time he wondered if he should get a “real job” and what it's like to grow a large family while building a business. He shares tips on balancing family life and business life and a story of how one investor reminds us all, that it really does matters who we surround ourselves with.

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Visit: Forum Ventures

Follow Mike: Twitter

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What if your smart device could improve your nutrition?

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After multiple health issues in his family, Ari knew he needed to dedicate his life's work to the health care system — or should we say 'sick care system.' Ari worked with the cellular team at Nokia when they installed the step counter to phones. So when he saw how gamifying strategies started to change the health sector and patients lives — he knew he had to get involved.

Ari Tulla is the CEO and co-founder of Elo Health. They are taking the Smart approach to nutrition that fills your nutrient gaps based on your activity data, wearables, and biomarkers for exact personalization. With the help of a science team, a medical team, and AI, Elo has over 389 million combinations and 100 active ingredients to give you precise and personalized supplements for your exact needs.

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Visit: Elo Health

LinkedIn: Ari Tulla

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Have you ever thought of building an app?

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After building a medical software app for a company that sold for somewhere in the millions, John and his business partner, Jason, knew they needed to change directions. Now, they focus on helping startups bring their ideas to life, filtering through hundreds of pitches to find the ones with the most potential.

And you won't want to miss the part where he tells us about how one app solves dating problems for both Republicans and maybe even Democrats.

John Driscoll has been an entrepreneur for over 20 years with several successful ventures to his name. He is the innovative mind behind Naked Development, a cutting-edge mobile app development firm and creative agency based in Irvine, CA. Among his list of clients are Bank of America, Hyundai, Wells Fargo, the PGA of America, the American Red Cross, and many more.

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Do all franchises operate the same way?

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Most corporate owners see their franchises as cash cows, but not our guest this week. John knew Foot Solutions was a rising star full of potential. He's is determined to change the way his franchises operate. In this episode, John gives us examples of how he is changing his company's culture, a story of how failing can still be inspirational, and he tells us why custom orthotics aren't just for old people. Maybe even, Nicole.

Meet John Prothro. He calls himself a generalist and is an experienced executive with a background in Mergers and Acquisitions (M&A) and International Business Leadership. Today he is the president and CEO of Foot Solutions; a global foot wellness retailer that specializes in custom orthotics and advanced footwear.

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Find a Store Near You: Foot Solutions

Books Mentioned: Witness by Whittacker Chambers; War and Peace by Leo Tolstoy; The Idiot by Fyodor Dostoyevsky; The Last Lion by Winston Churchill

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Have you ever felt like your brand is stuck or needs a partner?

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In this episode, Deevo tells us what holistic branding means, he gives us a sneak peak at how his team helps you define your brand message, and he shares how a former country music star is using collaboration of music and mentoring to get back in the game. But he can't tell us who that is just yet. At the end, Nicole takes a guess at who it might be. Who do YOU think it is?

Meet Deevo Tindall. He is a fellow podcast host, a holistic brand strategist, and the founder of Fusion Creative. They are not just a marketing agency. Fusion Creative becomes an extension of your team, crafting customized solutions tailored to your unique needs, so you can focus on what you do best while they handle the essential branding and marketing support.

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Visit: Fusion Creative

Follow: Deevo on Instagram

Listen: Deevo's Podcast, Unlearn Everything

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How big is your market? And how do you find your buyers?

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Meet Eli Packouz. He is a serial inventor and two-time founder. He started his first company with his brother and since then they've launched eight blockbuster products. Today, Eli has partnered with Dr. Ralf Raud and Dr. Ana Mascarenhas to create the first device that automatically flosses all your teeth — in only 10 seconds. After five years of research and development, Instafloss is ready to change the world, one smile at a time.

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Visit: Instafloss

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What if your next business came with a little guarantee?

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Meet Tim Parmeter, fellow podcast host and founder of FranCoach. Whether you're a first time business owner or just looking for your next big idea, FranCoach is helping aspiring business owners find their perfect franchise match. They are partnered with 500+ franchisors that span nearly 60 industries and are partnered with the top funding companies in the industry, helping you from ground zero to the very first day you open your doors for business — did we mention their services are free?!

In this episode, Tim tells us what we need to know about picking the right franchise, he de-bunks some myths about them (yea, you can actually work one part time), and he takes us through how he helps his clients pick the right one...Nicole and Matt may or may not have agreed to start one this year.

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Is email dead?

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Meet co-founders of CodeCrew, Alex Melone and Andrei Marin. They are an email marketing agency known for their staggering 1300% ROI for clients. From full-service to strategic copywriting and design, they emphasize the importance of a well-managed and clean email list, steering clear of the common 'batch and blast' approach that can lead to significant issues and damage to an email list's health.

Today they share their entrepreneurial journey, from selling toys as a kid to playing video games across continents. We explore the dynamics of a successful business partnership, even when it involves working with a spouse and how playing together just might be the secret sauce to a co-founder relationship.

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Is your business creating true freedom for you and your family?

His mentor asked him this one question and the answer changed his business forever. Now he's sharing how it can helps yours too.

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Meet Joe Rare. He is a dad, an outsourcing expert, and in his words, an 'underground entrepreneur'. At a young age while attending an Oakland A's day-game, Joe learned the value of time freedom from another entrepreneur. Today he owns multiple businesses — and they're all run by VAs. He says to achieve true time freedom, business owners should be replacing themselves in their business.

His company, Level 9 Virtual, is helping business owners just like you, do just that.

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Visit: Level 9 Virtual

Connect with Joe: LinkedIn

Book Mentioned: Rich Dad, Poor Dad

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Should you hire another consultant, or a fractional COO or CMO? (And what the heck is the difference?)

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Meet Aimee Schuster. She is the founder and COO/CMO of Bandwidth Strategy. Aimee supports $5M-$100M major revenue companies in creating, growing, and improving marketing departments to execute on lead generation and overall brand awareness. Aimee has sat in full-time positions at companies such as Miller Heiman Group, Yello, SimplyBe, and HomeFinder to provide fractional C-suite solutions to scale and grow their business.

In this episode, Aimee tells us what it's like to be a fractional COO and fractional CMO, the difference between consulting and fractional, and how to decide if fractional work is right for you.

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Visit: Bandwidth Strategy

Meet Aimee: Aimee Schuster LinkedIn

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Looking for a formula for more sales? What if it was as simple as adding four words to your sales conversations?

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Meet Tom Jackobs. Tom knows what it's like to leverage shiny object syndrome as a super power. In this episode, Tom shares the story of how his paper route as a 10-year-old led him to entrepreneurship and a successful sales coaching practice. Listen in to how he applies “tension” to give your customers everything they want to buy.

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Visit: Tom Jackobs

Tom's FREE Workshop: 3 Keys to Selling

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Why are some business messages effective — while others fall flat?

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Meet Ben Guttmann. He is a marketing executive, a Baruch College professor, and the author of his book, Simply Put: Why Clear Messages Win and How to Design Them. Ben has worked with some of the biggest brands like the NFL, I Love NY, and TLC to name a few. In a world filled with distractions and noise, Ben says the most effective messages all share one thing — they are simple.

In this episode, Ben tells us about his five principles to writing clear and simple messages. You're gonna want to grab a pen and paper too because Nicole and Matt push for some good examples.

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Connect with Ben: Ben Guttmann

Get the 1st Chapter Here: Simply Put: Why Clear Messages Win and How to Design Them

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Do you struggle with a never-ending to-do list? Dozens of competing priorities?

In this episode, the mics are turned around and Nicole is a guest on Women Road Warriors Podcast with host, Shelley Johnson.

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Nicole Schmied is a four-time entrepreneur and the CEO and Founder of SmartCookie Media, and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air. This episode walks through how Nicole has learned to delegate — not micromanage her team, why using proven data in your marketing is the key to a successful ad campaign, and how she views 'true balance' as a myth.

Through workshops and done-for-you services, Nicole’s SmartCookie Media team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2).

Nicole's Favorite Automation Tool: CRM & Marketing Automation Email

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

Meet the Hosts: Women Road Warriors

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They say your net worth is in your network...today's guest proves it.

Imagine this: It's the day before you start your new job at Wells Fargo as the branch manger. You call your new boss to tell him you need a higher starting pay...and he says to kick rocks. What now?

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Meet Jermane Cheathem. He is the founder of Creators Learn and the entrepreneur mentioned above. While working at a sales job making over 300 cold calls a day, one sentence from a phone call would change the way he finds leads in the commercial lending space. Instead of calling the people who need financed, he partnered with the companies that sell the equipment. Now, after $50+ million in sales, he helps other sales professionals & entrepreneurs use his mindset, models, and strategy to create financial, time, and location freedom in their life.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

Visit: Creators Learn

Connect on Facebook: Jermane Cheathem

Connect on LinkedIn: Jermane Cheathem

Episode Mentioned: How This SaaS Startup is Capturing More Sales with Human Touch, with Alex Levin of Regal.io

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"If he's so good, why doesn't he work for himself?"

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

How would you react to a CEO making that statement about you and your work? Well, today's guest reacted in a way that would create a ripple effect around the world.

Meet Chris Rock, co-founder of SIEMonster. SIEMonster is a modern security tool to manage threats and risks to your personal information. He is a Cyber Mercenary who has worked in the Middle East, US, and Asia for the last 30 years working for both government and private organizations. Chris Rock has presented three times at DEF CON, the largest hacking conference in the world, and is the author of Baby Harvest, a book based on criminals and terrorists using virtual babies and fake deaths for financial gain.

In this episode, Chris gives us tips to keep your information secure, tells us how hackers use their power for good — or how they can overthrow a government, and that one time he was the only invited TED Global guest — who was uninvited.

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FREE: Content Strategy Session

Learn More: Chris Rock

Visit: SIEMonster

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Do you want to know how to leverage your business to become part of the biggest shopping day of the year? And without sacrificing your wallet?

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

The myth about Black Friday is that you have to offer a deep discount to win clients — here at SmartCookie we say, "No way!" Today, Nicole shares three ways, with a ton of examples, how your business can become part of the noise on the biggest shopping day without risking your wallet.

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FREE: Content Strategy Session

Watch the video on YouTube: 3 Profitable Promotions for Black Friday

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Do you have the bug for starting new businesses? Is it something that just grows within you?

In this episode, the mics are turned around and Nicole is a guest on the $1 Million Tipping Point Podcast with host — and our past guest — Kiri Mohan.

Nicole Schmied is a four-time entrepreneur and the CEO and Founder of SmartCookie Media, and the Creator of the podcast, The Serial Entrepreneur Show, so she knows what it's like to have a few balls in the air. This episode walks through Nicole’s journey in different careers, as well as learning how to double down and refining what you’ve done to create a beautiful business.

Through workshops and done-for-you services, Nicole’s SmartCookie Media team creates marketing results in as little as a day. From business owners, politicians, and other go-getters, she has worked with clients across the US, Canada & Australia. Nicole is a first-generation American who lives outside of Chicago in NW Indiana with her husband, Kyle, and their two sons, Luke (6) and Will (2).

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

Reminder Media: Reminder Media Magazine

Visit: Run Like Clockwork

Unlimited Marketing Support: SmartCookie Hotline

Have a story to tell? Signup here: www.serialentrepreneurshow.com

This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Are in-person events making a comeback?

After being dragged to a networking event by his friend, Leon realized that was the secret to success all along. Meet Leon McDonald. He is a brand and portrait photographer out of Ohio, a SmartCookie client, and he is a pro when it comes to the in-person and LinkedIn networking game. Join us for an insightful conversation as we tap into Leon's expertise and discover the art of successful networking, both in real life and the digital world.

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LinkedIn: Leon McDonald

Visit: Janel Lee Photography

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Is it true? — less is more?!

In this mini-episode, Nicole reveals why less is actually more in your marketing. She shares how simplifying your approach with fewer ad campaigns leads to more stability, allowing you to look at results more critically. And when you can be more critical of what is and isn't working, you might find you can reduce your spending, reduce your overhead, and maybe even reduce a few headaches. Grab Nicole's cheat sheet below and say bye-bye to the overwhelm today!

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

FREE Cheat Sheet: 3 Ways Fewer Campaigns Lead to Greater Stability

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Is your business ready for national television?

Babies are the cutest, aren't they? They can also be quite a distraction when out with friends at a restaurant — IYKYK. They're always grabbing things on the table or dropping their toys and you're constantly having to pick them up from that dirty (yucky) floor. But new mom, Beth Fynbo, was over it. So after searching Amazon for a solution (and not finding one), she decided to just create something that she and her best friend and their Littles could enjoy.

Meet Beth Fynbo. Beth is an Army veteran and creator of the Busy Baby Mat. Busy Baby has a line of products that keep baby's things within reach and off the floor at home and on the go — Mom-invented, baby-approved. In this episode, Beth takes us through her journey from an idea that wasn't initially intended to go to market to how an accidental email landed her a spot in the tank — yeah, the Shark Tank. She tells us how her 10-year Army career prepared her for entrepreneurial life, how she convinced her brother to quit his job to help her run Busy Baby, and how creative she got to fund the business in the early days with pitch competitions where she won over $100,000 in prize money.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

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FREE: Content Strategy Session

Visit: Busy Baby

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Do you want to double your sales in 90 days?

In this mini episode, Nicole shares her secret on how you can double your sales in 90 days — and it's not by doubling your budget or leads either. Nicole's scorecard will show you how to move three key levers in your business to get a clear path to success. Grab the link below to start today!

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FREE: Content Strategy Session

FREE Scorecard: Three Levers to Double in 90 Days MAKE A COPY

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Did you know 60% of your sales are waiting for you in the follow-up?

While working for Angi (formerly known as Angie's List), Alex and his co-founder realized something was missing in the digital world. Even though consumers have shifted to shopping online, they still weren't converting — until they got them on the phone.

Meet Alex Levin. He is a Harvard graduate and the co-founder and CEO at Regal.io. Regal.io believes in the power of a personal touch in an increasingly digital world. They have helped the sales teams at 150+ of the fastest growing B2C brands drive over $2B in revenue — SoFi, Angi, The Farmer's Dog, and Vroom to name a few. Today, Alex shares how AI can help industries be smarter, but how human touch is still needed to build trust and to treat each customer like one in a million.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

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Visit: Regal

Email Alex: hello@regalvoice.com

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What if you knew the two metrics to unlock your best marketing campaigns for your exact audience? What if forecasting your success was as easy as looking at a weather app?

In this mini-episode, Nicole gives you three things you should be looking at when it comes to your customer data. We know, we know — BIG data is scary. But Nicole promises that if you can check the weather, you can also uncover marketing that resonates with your audience (even if you’re not a numbers person). Grab Nicole's cheat sheet below.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

Nicole's FREE Cheat Sheet: 3 Ways to Predict Marketing Results Using Data

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Do business owners retire? They can when they build to sell!

In this episode, we’re on-location! Nicole meets with three special guests to talk about how to buy or sell a business, profitably.

Meet Marc Ruiz, wealth advisor and partner at financial planning firm Oak Partners, Scott Steinwart, the first VP and regional chief sales officer for a large Midwestern bank, First Merchants Bank, and Terry McMahon, CPA with McMahon & Associates who has almost 50 years of experience in valuations, buy-sell agreements, marital dissolution, and estate planning.

Today, they share stories to highlight their best practices for planning, what the bank is looking at during an acquisition, and how having a “football team” of professionals makes all the difference.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

FREE: Content Strategy Session

Visit: Oak Partners

Visit: McMahon & Associates

Visit: Scott Steinwart LinkedIn

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**The opinions voiced in this material are for general information only and are not intended to provide specific advice or recommendations for any individual.

This information is not intended to be a substitute for specific individualized tax or legal advice. We suggest that you discuss your specific situation with a qualified tax or legal advisor.

Nicole Schmied with SmartCookie Media, Marc Ruiz with Oak Partners, Terry McMahon with McMahon & Associates, and Scott Steinwart with First Merchant's Bank are separate and unaffiliated entities from LPL Financial.**

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Did you know it only takes three seconds for someone to decide if they want to work with you? What does your last headshot say about you?

After leaving her home in Ukraine to move to the United States, Masha built a successful wedding photography business that all started in her garage. But after photographing a client who beat stage four leukemia, Masha knew she wanted to bring more meaning to her life's work. Masha Ray is a branding and portrait photographer out of Tampa, Florida — she's also a SmartCookie VIP client. She comes from a family of artists and now helps entrepreneurs ditch the boring headshots for ones that help them stand out among the crowd.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Start Your Podcast Journey: End-to-End Podcast Production

Visit: Masha Ray Portrait Photography

Visit: 40 Over 40 Project

Connect with Masha on Instagram: Masha Ray

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Are you looking to have more sales conversations in your business?

Calling all photographers (& High Ticket Service Providers too): Stop sharing your current photos -- make them scroll-stopping and book more conversations. In this mini-episode, Nicole will walk you through the BEST images to use on social media and your website when it comes to getting quality calls (AND the reason the most common methods won’t work). Because you likely don’t have time to learn one more thing…she gives you the exact framework she's built for her private VIP clients! The 7 Do's and Don'ts of Marketing Images are linked below.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Download: 7 DO’S & DON’TS FOR MARKETING IMAGES

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

When's the last time someone gave you some tough love?

Nicole calls her one of the best business coaches our show has ever hosted. Michelle Vroom was the breadwinner of her household, but she wanted more for her family. So while on maternity leave — and with the support of her husband, she left her cushy corporate job to find the freedom and flexibility all entrepreneurs want. With 15 years of marketing and PR experience, she started offering business coaching to women entrepreneurs and is on her way to her first $1M. Listen in as she tells us about the mistakes she made along the way and how they made her come back stronger and smarter.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Michelle's Facebook Group: Market Like a Boss

Listen to her podcast: Like a Boss

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

Name one person you met as an adult, other than your spouse, that changed everything for you and for the world.

Meet Dima Itskovich and Chinobay.

Both entrepreneurs from different countries, these two connected at a concert and have since collaborated on a vision for a global non-profit to connect young people in different continents. And they want other entrepreneurs to know all about it.

World Bridge Foundation is a non-profit organization that provides opportunities for communities to come together to express and share their stories through the visceral power of music, dance, and storytelling while raising awareness about the need for quality education and living conditions for underprivileged children and their communities. They partner with the M-LISADA Organization based in Kampala, Uganda to curate arts programs that tour in schools, cultural centers, and communities worldwide introducing African cultural arts to students.

Listen in as these passionate philanthropists try to balance entrepreneurship and family life all while building their dream to transform young lives around the world.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: World Bridge Foundation

Visit: Dance of Hope

Connect with Chinobay: Chinobay Music

Connect with Dima: Dima Itskovich

Listen to Chinobay's Music: Chinobay on YouTube

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop. Book a complimentary content session and ask for our free podcast checklist here.

What would being debt-free do for you and your business?

Our guest today, Justin Bennet, always knew he wanted to follow in his family's footsteps and work in the banking industry and then after working to get debt-free, he realized he wanted to help families live debt free too. He now owns Strong Tower Consulting where he has helped over 1,000 clients pay off over $8 million in debt! He comes to us today with eye-opening statistics about finances, real-life stories of clients he's helped, and most of all — hope. That you too, whatever your financial situation, can live debt free.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Become Debt Free: Strong Tower Consulting

Connect with Justin: Justin Bennett LinkedIn

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Today's episode's takeaways are audio only. The video file was corrupted during recording.

Is remote working here to stay? And how can you build a thriving team?

From big tech companies like Google and DuckDuckGo to startup companies like Oyster and LivingSocial, today's guest Ali Greene knows that the old ways of office techniques will no longer apply to today's world of remote work.

Ali is the co-founder of Remote Works, an organizational design and consulting firm with a mission to liberate teams from the nine-to-five and teach them how to do their best work anytime, anywhere - in fact, she's chatting with us from France! She and her co-author (Tamara Sanderson) wrote their new book, Remote Works: Managing for Freedom, Flexibility, and Focus on managing remote teams and the best practices to do so. Listen in as Nicole and Matt ask her their biggest questions about remote workers.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Buy Their Book: Remote Works: Managing for Freedom, Flexibility, and Focus

Visit: Remote Works

Track Your Energy: Remote Work's Energy Tracker

Connect on LinkedIn: Ali Greene

Visit: Run Like Clockwork

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a strategy call with Nicole to learn how you can launch a B2B podcast in 10-days or less.

What would you ask a CEO Mentor?

Meet David CM Carter, joining us from his home in England and he is a serial entrepreneur just like you! From golf courses, babysitting, becoming a single dad - and even selling his first business on a handshake - his episode is full of the twists and turns of every entrepreneur's journey. Today, he is the founder of Entelechy Academy, the world's first development experience based on character, where he has gathered brilliant minds in education, coaching, and professional organizations to support millions in becoming the best version of themselves.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Download guest lead magnet: Entelechy Academy

LinkedIn: Entelechy Academy LinkedIn

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Book a complimentary content session and ask for our free podcast checklist here.

When did you know entrepreneurship would be your life's work?

After realizing he only had $600 bucks left to his name from working the 9-5 jobs he hated, Chris Troka just knew something had to change. Meet Chris Troka, a serial entrepreneur, the founder of an award-winning wedding DJ service, and the founder of Focused-Biz. He started Milwaukee Underground Productions as a side hustle, but quickly realized he needed to treat it like a business to make his own path to financial freedom. Then in 2020, COVID lockdowns began and he needed to pivot; Focused-Biz was born and he now helps companies automate and grow their business with AI.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: Run Like Clockwork

Connect: Chris Troka on Facebook; Chris Troka LinkedIn

Visit: Focused-Biz

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Ever wonder how the experts got started with how-to videos (and how the heck do they make them look so easy?) What if it all started with the word, “no.”

Meet Ali Schwanke. Ali is the founder of Simple Strat and the co-host of HubSpot Hacks, the unofficial YouTube channel for HubSpot tutorials with over one million views and more than 15,000 subscribers. Ali is known for her no-BS approach and she shares with us real-life obstacles (and how to overcome them), why those how-to videos look so darn easy, and what it's like to have your biggest content success start from a client saying, “no.”

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: Simple Strat

Visit: Ali Schwanke

Follow Ali on Twitter: Twitter

Connect with Ali on LinkedIn: LinkedIn

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

What does retirement look like for you? Relaxing or building more businesses?

Meet Jayson Rivas; A retired Green Beret turned serial entrepreneur. Jayson joined the military after the tragic September 11th attack and trained in photography surveillance. Attending his kid's sports, between deployments, he realized he was uniquely qualified to get the best shots and wanted to make photography his life's work. Jayson retired and now owns, and runs, two photography businesses. One where he focuses on headshots, portraits, and senior photos. And the other where he has created a one-of-a-kind niche market with youth league sports and gymnasts using one-of-a-kind props.

Everyone at the Serial Entrepreneur Show would like to thank all the past and present military men and women for their service.

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Follow Jayson on Instagram: JHR Photography

LinkedIn: Jayson Rivas

View Jayson's Artwork with Fire: JHR Photography

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Are you struggling to find lending options for your small business?

In this Nicole and Matt mini-episode, they discuss business finance. What types of loans are available? What are the banks considering when you apply for a loan? What can you do to prepare for a loan in the future? While they are not licensed lenders and this should not be taken as official advice, they do offer their shared experience with former and present clients who have had trouble finding lending and those that got stuck with bad lending. They will give you tips on things you can start doing today in your business so that when you do decide to take a loan, you'll be prepared in finding the right lender as well as have the best chance for approval.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: Run Like Clockwork

Nicole's Monthly Expense Report: EXCEL SPREADSHEET

Matt's Meeting Template: Special Meeting For Loan From Member

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

How many times has overthinking kept you from making decisions in your business?

Meet Sandra van der Lee. She is the founder of Damn Copy, a Duenge fever survivor, and an entrepreneur who loves to travel. In fact, she's lived in and ran her business from five continents. Sandra learned quickly the 9-5 life wasn't for her. So without any experience behind her, she took the leap and now runs a six-figure copywriting company as well as a personal strategy company. She's all about quitting overthinking, taking action, and becoming unapologetically salesy.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: Damn Copy

Join: The Unapologetically Salesy Society

Follow Sandra: @Sandravanderlee

Contact: Sandra's Contact Form

Visit: Run Like Clockwork

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Have you wondered how others make remote teams work?

Meet Ben Johnson and his approach to extreme ownership. Ben has 20+ years of experience as a software developer and is the CEO & Founder of Particle41, a dev firm founded by industry veterans that aims to help companies accelerate their initiatives through Software Development, DevOps, and Data Science. In this episode, Ben shares how his company focuses on remote teams and how they get it right by taking extreme ownership.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Visit: Particle 41

Ben's Linkedin: Benjamin R. Johnson

Books Mentioned: Get Different by Mike Michalowicz; Extreme Ownership by Jocko Willnik

McKinsey 3 Horizon Model: 3 Horizon Model

Visit: Run Like Clockwork

Music Lessons: Forte Lessons

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Have you wondered what it takes to go from $20 to $40 million?

Meet Lauren Von. She is the founder and CEO of Quintessa Marketing, a mom, and a disrupter of the competitive legal marketing industry. Lauren tells the story of what it means to be a great listener (for two years!) before she solved lead gen issues for lawyers in 14 states. She shares with us how Quintessa was born, how she got out of daily interest loans where she was paying $22,000 a day in interest (yea, that isn't a typo), and how she continues to open doors for female business owners by offering them support, mentoring, and funding.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Follow Lauren: @Lauren Von 22

Work with Quintessa: Quintessa Marketing

Visit: Run Like Clockwork

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This show is brought to you by SmartCookie Media where we provide end-to-end podcast production and VIP Day marketing services. Use the code "PODCAST23" for HALF OFF Nicole's latest workshop.

Are you wondering how you can monetize this whole podcast thing?

Meet Ryan Estes. He is a serial entrepreneur, co-founder of Kitcaster, and co-founder of Wildcast. Kitcaster is a company that books funded startup founders on the world's top podcasts (and SmartCookie Media has the pleasure of working with their clients often—highly recommend their work)!

Ryan believes podcasts bring healing to our culture and is passionate about helping podcast hosts create revenue doing it! He also knows what it’s like to have a distraction become your next best thing. In this episode, Ryan introduces his new company, Wildcast — A premier podcast ad marketplace for Business, Tech, Ecomm, SaaS, B2B, and B2C audiences. Tune in to learn how you can bring profitability and more meaning to your podcast today!

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Connect with Nicole: Nicole Schmied Linkedin; @Nicole Schmied

Get Your Data-Driven Marketing Strategy: SmartCookie Media

Get Paid Ads for Your Audience: Wildcast

Get Booked on Podcasts: Kitcaster

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Did you know experts say it takes three seconds for people to decide if they want to work with you? This begs the question, what does your current profile image or website photo(s) say about you?

Meet Fizzah Raza. She is a luxury portrait and branding photographer out of Nashville, TN — She's also a SmartCookie. After becoming a mom, she started to struggle with perfectionism and it was holding her back in her business. Now, she's all about taking messy action — progress over perfection she says — and not only does she help business owners tell their stories better, but she also helps people at any stage in their life overcome fear and recognize their worth!

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Visit: Nashville Portrait Photographer

Download: 5 Tips for Branding Shoot and What to Wear

Follow Fizzah on IG: @Fizzahrazaphotography

Follow Fizzah on TikTok: Fizzah Raza Photography

Previous Episode Mentioned: Ideas to Solve Bottlenecks in Your Business with Rachel Jenkins

Book Mentioned: How to Win Friends and Influence People - Dale Carnegie

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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How many people can give it to you straight about your team?

Meet Carol Schultz — an author, podcast host, and founder and CEO of Vertical Elevation. Carol woke up one morning and knew something had to change in the recruiting industry. She has spent nearly three decades helping executives gain clarity in their careers, creating a culture of performance for their teams, and making bold leadership moves. She believes the person behind a resume and their fit to company strategy and culture is the key building stone to company performance. Carol and her team tackle the root causes of high employee turnover and low workplace morale and she's here to motivate and inspire you to create and sustain a healthy, talent-centric company that runs at maximum efficiency.

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Visit: Vertical Elevation

Connect with Carol on LinkedIn: Carol Schultz

Listen to her podcast: Authentically Successful

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Are you ready to be "awakened" to your potential?

Meet Kiri Mohan. She is the founder of The $1M Tipping Point Podcast where she interviews women business owners who’ve passed the seven-figure mark. Kiri shares her own story of being unhappy in her corporate career as a weather girl and how she made the leap to build her own business. She now teaches others — think Yoda style — how to transition from their corporate career to contract work.

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Visit Corporate2Contract

Follow Kiri: @Virtuallykiri

Connect on Linkedin: Kiri Mohan

Listen to Her Podcast: The $1M Tipping Point Podcast

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We had audio troubles, so some listeners might benefit from listening to this episode on a slower speed than usual.

Ever wonder how other serial entrepreneurs manage it all?

This week's guest is Virginia Frischkorn. She started as a 24-yr old service provider with multiple related businesses turned educator, and now is the founder and CEO of PartyTrick; a subscription membership for the masses. Virginia is known as one of the top luxury event planners in the US as recognized by Vogue, Martha Stewart Weddings, Brides, and more. Her new venture, PartyTrick, is a tech platform that was created to empower anyone to create memorable gatherings yourself, using all the tips, tricks, and secrets she's learned from decades of professional event planning. Virginia is on a mission to bring people together again — one party at a time.

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Plan Your Next Party: PartyTrick

Use Code for Free Month Trial: SMARTCOOKIE123

Visit: PartyTrick Tiktok; @Partytrick; PartyTrick Facebook

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Do you put filing your taxes off til the very last minute...every year?

Today we welcome back Mike Jesowchek. He is a licensed CPA and the founder and host of the Small Business Tax Savings Podcast. Mike’s mission is to help hard-working business owners overcome complex IRS rules and over-inflated tax bills so they can enjoy the fruits of their labor. In this episode, Mike shares with us ways small businesses can maximize their deductions, utilize tax planning strategies (to pay less taxes), what we should be doing in 2023, and so much more. This episode is packed with information you don't want to miss!

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Visit: Small Business Tax Savings Podcast

Download Mike's E-Book: Maximize Your Deductions

Listen to Previous Episode with Mike: Ep. 15: Tax Savings for Entrepreneurs with Mike Jesowshek

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Are you struggling with how to make your business more visible?

Today's guest is Brenna McGowan and she says successful campaigns happen when your audience is primed, your messaging is vetted, and your copy connects. She's here to help you leverage pre-launch content to show your customers empathy, authority, and personality — so you can sell spots in your program before the doors even open.

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Get Brenna's Cheat Sheet: Your Pre-Launch Cheat Sheet

Follow Brenna: @Brennamcgowanco

Book Mentioned: Blue Ocean Strategy

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Is anyone else feeling the pressure in their business lately?

How do you handle it when The Almighty Google tells you just to "relax"? In this Facebook Live replay, Nicole gives you three ways you can not only handle the pressure — but instead, get uncomfortably comfortable and settle in.

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Follow Nicole on Instagram: @Nicole_Schmied

Become a SmartCookie: SmartCookie Media

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What would your business look like if you could delegate just 10 hours of work a week to someone who thinks and acts like you? Could you finish writing that book? Could you create a new workshop? Could you have more time with your family?

Today's guest, Keldie Jamieson, is an online business manager and a licensed trainer for the International Association of Online Business Managers. She is passionate about training the next generation of OBMs so they can help entrepreneurs focus more on growing their businesses — including adding white space to their calendars. You won't want to miss Keldie's happy-ending story that led her to entrepreneurship, grab a tissue for this one!

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Train with Keldie: OBM Leadership Academy

Want 4 Weeks Off in Your Business?: Run Like Clockwork

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How do you hire leaders and 'get it right?'

Today's guest, Dr. Robert Mathews, is the Executive Director of the Entrepreneurial Leadership Institute at Ball State University and co-author of Design-Centered Entrepreneurship, Second Edition. He explains how, and why, it's important to use personality assessment tools to best complement our style in business, not clone it. He even has a story on how Disney's key players used this to their advantage.

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Take the Assessment: https://elprofile.com/

Follow Dr. Robert: LinkedIn

Visit: Mind2Momentum

Read His Books: Design-Centered Entrepreneurship; Entrepreneurship the Disney Way

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Are you a recovering overthinker? Maybe you're on the rebound from your relationship with perfectionism?

Welcome to the club! And help us welcome to the show Sarah Guilliot, of Sarah Design. She's a solopreneur, a coach, and a design-copy-ux expert, here to share her insights and expertise on all thing design.

She shares her entrepreneurial stories of success (and navigating business partnerships), and how challenging yourself to just hit POST can pave the way for your best-fit people to find you.

Listen till the end for our takeaways, where we dig into the golden nuggets of wisdom Sarah generously gave us, and steps you can take on your website today to land your next sale, before you even hop on a Zoom call.

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Follow (Sarah): @sarahbydesign

Visit: https://www.sarahdesign.com/

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BODY/TIPS: please add from the markers I've added in Asana

  1. 01:44:86 Origin Story

  2. 10:57:22 The Visibility Challenge

  3. 16:52:30 Screw the Nine to Five

  4. 21:50:56 The Benefits of Verbal Processing

  5. 31:02:79 Asking the Right Questions

  6. 34:58:53 Takeaways

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How do you share authentically (AND professionally) in the online space? Joel Freund of Fluex Media came on the show to explore that question, and challenge assumptions about what it looks like to be real and authentic online.

After helping two companies (free of charge) with getting the most out of LinkedIn by using the expertise he gained from doing this himself for the telecom company as CEO, Joel realized he could merge his LinkedIn expertise with his desire to create a healthy workplace, and Fluex Media was born.

Joel's story surprised and delighted us, and he generously shared some of his process for getting clients to open up (and find the gold in their stories). Stay tuned for the part where Joel and Matt go head-to-head on this whole idea of "vulnerability".

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Follow Joel: LinkedIn

Visit: ((guest website)) https://fluexmedia.com/

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  1. 05:31:37 The Fluex Story

  2. 09:45:19 Origin Story

  3. 16:19:81 Vulnerability Over Polish

  4. 26:02:40 Real Challenges

  5. 29:21:19 Systemization is Everything

  6. 31:59:02 Secret Sauce to LinkedIn

  7. 37:29:67 Takeaways

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What's the number one mistake new entrepreneurs make? Here to answer that all-important question is CEO, Author, and new father Will Russell of Russell Marketing. We interviewed him to talk about his new book Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time. We left the interview intrigued, inspired, and in-the-know for how to take the seed of an idea, and launch it as a product without breaking a sweat (or the bank).

Stay tuned until the end where we give you our favorite takeaways from the episode.

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Download guest lead magnet: Launch in 5: Take Your Idea from Lightbulb Moment to Profitable Business in Record Time

Follow Will on LinkedIn and Twitter: LinkedIn + Twitter

Visit: http://launchin5book.com/

Have a story to tell? Signup here: www.serialentrepreneurshow.com

  1. 4:59:17 What is Launch Marketing

  2. 8:00:21 Origin Story

  3. 13:13:64 The Illusion of Time Management

  4. 17:34:12 Validate to Create

  5. 22:01:60 Successful Launch

  6. 28:49:90 Two Key Metrics

  7. 37:18:71 Takeaways

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When you're doing all (or even some) of your work remotely, how do you stay engaged?

Here to offer data-driven insights is Dr. Diane Lennard, co-author of Humanizing the Remote Experience through Leadership and Coaching: Strategies for Better Virtual Connections.

Dr. Diane Lennard is a professor of management communication at NYU Stern School of Business and a communication coach for executives, teams, educators, and professionals. She has taught courses on strategic team communication and engaging audiences and served as the Director of Langone Education and as a faculty development consultant for Stern’s Center for Innovation in Teaching and Learning. She is the founder of Lennard & Company, a firm that provides communication coaching to educational institutions, corporations, and individuals who want to expand their communication abilities in diverse work settings.

Stay tuned until the end where we'll give you our favorite takeaways from the episode.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Find the Book Here: Humanizing the Remote Experience through Leadership and Coaching: Strategies for Better Virtual Connections.

Follow on LinkedIn: Dr Diane Lennard

Visit: http://www.lennardandcompany.com

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  1. 05:15:15 Once more, with feeling

  2. 11:00:29 Missed Signals Trigger Prediction Error Messages

  3. 17:28:27 Optimizing Yourself for Communication

  4. 21:11:57 End of Day Rituals

  5. 25:28:42 Safety First

  6. 31:59:90 The Magic of User Manuals

  7. 35:39:09 Key Lessons

  8. 37:23:47 Takeaways

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Have you ever wondered what it takes to truly succeed at entrepreneurship? In this week's episode, we chat with serial entrepreneur, startup veteran, and angel investor Gregory Shepard, who gives us the five keys, and lots of data, for how and why entrepreneurs succeed. Full of wild-and-true stories of wrestling crocodiles, selling Rubik's cubes, and crunching the numbers to discover the Science of Startup. Let's go!

Stay tuned until the end where we'll give you our three takeaways (it was almost impossible to pick, as he's a wealth of information. One of our favorite quotes from the episode, "Starting a business is just a big set of small algorithms."

  1. 2:20:11 12 Companies, 12 Exits

  2. 4:44:83 Origin Story

  3. 8:51:83 The Early Days

  4. 13:42:88 What Startups Should Know

  5. 16:36:22 Studying vs. Doing

  6. 19:40:28 The Beauty of a Dashboard

  7. 25:40:35 Helping Entrepreneurs Succeed

  8. 36:17:25 Key Lessons

  9. 40:12:89 Takeaways

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Download guest lead magnet: Gregory Shepard

Follow (guest): On FB @gregoryjshepard and IG @gregoryshepard_

Visit: https://www.gregoryshepard.com/

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This episode builds on our last one, a Part Two if you will to "The #1 Metric to Track This Year". If you haven't heard it yet, don't worry. You can listen to it after this one. In the last episode, I talked about a surprising metric we plan to track this year, that gives you control, is simple (so simple), and can inform many of your decisions you'll make in your business.

This episode continues the story, and highlights the why and how of the next metric to track. When you have this number, when you work with this number, it's informative in real time, and allows you to create levers in your business. Let's go!

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Run Your Business Like Clockwork: Run Like Clockwork Become a SmartCookie: SmartCookie Media Have a story to tell? Signup here: www.serialentrepreneurshow.com

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This episode is a special one. I wanted to kick off the new year by talking about the #1 metric we plan to track, and it may just surprise you. It's one that could really be a big game changer if you haven't considered it before. It can give you control, it's simple to do, and it can lead you to all the big (and small) decisions you'll need to make this year.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit Run Your Business Like Clockwork: Run Like Clockwork Become a SmartCookie: SmartCookie Media Have a story to tell? Signup here: www.serialentrepreneurshow.com

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Remember Reader's Digest? Or Cliff Notes? In both cases, these resources were designed so that no matter what you're learning about, you can walk away with the the information you need, right now.

In this week's episode, we were inspired by that model of giving you exactly what you need so it sticks with you. Today we're sharing the seven interview moments from 2022 - with our top notes - that we're taking with us into 2023!

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Follow Nicole: @Nicole_Schmied

Become a SmartCookie: SmartCookie Media

Have a story to tell? Signup here: www.serialentrepreneurshow.com

  1. Bradley Rice - People and Pivoting / 01:59

  2. Bryan Clayton - Humble Beginnings / 10:28

  3. Lisa Zawrotny - Multi-Passionate Superpower / 13:01

  4. Judy Weber - Quieting Outside Voices / 18:27

  5. Mike Lloyd - Courage Before Confidence / 25:45

  6. Dara Sklar - You Can't Do All the Things at Once / 30:29

  7. Dave Valentine - Unspoken Advice and Living Leaner / 39:37

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Have you been considering hiring? SmartCookie Media recently hired the coolest virtual assistant and Nicole wants you to consider doing the same! She gives us 10 reasons why hiring an assistant is actually a better alternative to cloning yourself.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Follow Nicole: @Nicole_Schmied

Become a SmartCookie: SmartCookie Media

Have a story to tell? Signup here: www.serialentrepreneurshow.com

  1. Verbal Processing / 00:54

  2. Buying My Time / 3:12

  3. Clear and Concise / 6:00

  4. Projects Finish Faster / 8:24

  5. Everyone Needs an Editor / 9:30

  6. We Have Backup / 11:05

  7. Protective of My Energy / 13:04

  8. We Know What Works / 14:08

  9. Brand Values Matter / 16:03

  10. We Are a Team / 17:32

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After one too many jobs — 20 to be exact — weren't a fit for her, she noticed she worked just as hard as others, but her outcome stayed the same. This week's guest is Bri Plyler, serial entrepreneur, founder of Current ADHD, and co-owner of Odin Custom Construction. She became passionate about mental health and was diagnosed with ADHD at age 34. Bri shares with us some tools she uses to help her clients make daily business decisions and we know you can benefit from them, ADHD or not.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Follow Bri: @Currentadhdcoaching

Run Your Business Like Clockwork: Run Like Clockwork

Seasonal Color Analysis Quiz: Seasonal Color Analysis Quiz

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What would you do if someone you trusted ripped off your life's work and presented it as their own? Listen in as we talk betrayal, heartache, and loss of revenue and what you do legally to make it right. Nicole and Matt Deulley, a licensed attorney, discuss a real-life situation. Stay tuned until the end where we'll we cover two important things: what do you do if it happens to you and what should you have in place to protect yourself — just in case.

***DISCLAIMER: ANY ADVICE GIVEN IN THE SHOW IS NOT LEGAL ADVICE. THE PURPOSE OF THE SHOW IS FOR EDUCATIONAL PURPOSES ONLY. PLEASE SEEK LEGAL COUNSEL IF NEEDED.

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Visit: Copyright Claims Board
Follow Nicole: @Nicole_Schmied
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Do you want to know how to leverage your business to become part of the biggest shopping day of the year? And without sacrificing your wallet? The myth about Black Friday is that you have to offer a deep discount to win clients — here at SmartCookie we say, "No way!" Today, Nicole shares three ways, with a ton of examples, how your business can become part of the noise on the biggest shopping day without risking your wallet.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
Run Your Business Like Clockwork: Run Like Clockwork
Become a SmartCookie: SmartCookie Media
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How would you solve when the doctor says you might have a heart attack by the age of 40?

When Dave Valentine's doctor told him this, he knew he needed to learn how to scale his businesses without stressing himself out. He now runs his companies on the edge of mountains, next to a river — and three waterfalls. He's worked with Target, Time Magazine, and American Express and has invested $3 million into businesses this year alone. Dave has rapidly grown his businesses by investing money in people rather than paid advertising and his mission is to employ 200,000 people. You don't want to miss this episode!

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Visit Dave's Website: Avadel
Email Dave: David@rethinkcreative.org
Follow Dave on Instagram: @Avadelagency
Follow Dave on Facebook: Avadel Agency
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List of Books Dave Recommends:
The War of Art by Steven Pressfield
Courage is Calling by Ryan Holiday
Grist for the Mill by Ram Dass

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What if you could deliver a great customer experience with less effort? If you said yes — and I'm sure you did — this week's episode is for you. Author Bill Price was Amazon’s first global vice president of customer service (yep, he reported to thee Jeff Bezos?!). He and his co-author, David Jaffe, wrote the best-selling book, The Best Service is No Service. Today, Bill talks to us about their new book and shares with us how organizations like mine and yours can become what they call frictionless.

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Follow Bill on LinkedIn: Bill Price
Visit: Become Frictionless
Visit: Driva Solutions
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Have you ever had a really bad customer experience? One that made you say, "I could have done that better." This week's guest is Eve Molzhon, founder of Dog Handler Academy. She's also the owner, and soon-to-be franchise owner, of a dog care facility called Fun Fur Pets. In this episode, she shares with us how one bad customer experience led her to build her empire and become the next competitor in her industry.

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Learn About the Dog Daycare World: Dog Handler Academy (Facebook)
Train Your Employees: Dog Handler Academy Website
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Want the secret to attracting your ideal client? Well, this episode is just for you. This week, Nicole gives you four must-have branded photos with tons of examples. So grab a photographer — or your ring light — and listen in.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Run Your Business Like Clockwork: Run Like Clockwork
Follow Nicole on Instagram: @Nicole_Schmied
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Did you know there's funding available for you and your business?

Did you know that women-owned businesses are only capturing about 2% of that funding? Our guest this week, Sloan Echavarria, is determined to close the funding gap and inequality women are facing today. She's the CEO of Buffalo Ambition Company, a funding expert, and she's helped women capture thousands of dollars for their small businesses — All while raising four kids including one very entrepreneurial daughter. Listen as she shares her commitment to financial freedom and how it led to van life.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit
Sloan's Masterclass: FREE Masterclass
Listen to Sloan's Podcast: Nothing for Granted
Visit: Buffalo Ambition Co
Follow Sloan on Instagram: @Sloanthebeast
Have a story to tell? Signup here: www.serialentrepreneurshow.com

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Have you ever gotten stuck in overthinking mode? Analysis-paralysis, maybe? How do you get through that? Google workspace, productivity expert, and F.R.I.E.N.D.S fan, Dara Sklar, shares stories from her business when she was stuck — and it just might help you find your unlock.

Get Your Tiny Team Toolkit Bundle Today: Tiny Team Toolkit Bundle

Get Productive with G Suite: G Suite Course
Follow Dara on Instagram: @Darasklar

Connect with Dara on Facebook: Dara Sklar
Have a story to tell? Signup here: www.serialentrepreneurshow.com

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Do you feel like you're juggling priorities? Spinning more plates than ever before? Feeling guilty, like you can't give your usual 100%? In this mini-episode, Nicole has a reminder, and a Mario Andretti quote, to encourage you — you're doing great! Listen in as she shares a message reserved for the busiest of busy people — you!

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Follow Nicole: @Nicole_Schmied

Have an Idea for a Show or a Guest: email crystal@smartcookiemedia.co

Have a story to tell? Signup here: www.serialentrepreneurshow.com

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What would $100,000 in sales do for your business?

What if you only had to spend a couple of minutes to make it? This week, we chat with Abby Michaelsen, founder of Statement Home and creator of Jack of All Trays. She tells us how one TikTok video went viral and made her $100,000 in sales — And actress, mom, and entrepreneur, Jessica Alba, is one of her customers too. So if there's ever been an episode to make you get serious about this whole video thing, this is the one.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Follow Abby on TikTok: Statement Home

Order Your Tray Today: Jack of All Trays

Extra $5 Off Bundle Orders: Use Code ENTREPRENEUR

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Have you seen a dip in your engagement on social media lately? Nicole is back with a bite-sized episode where she gives you five proven ways to grow your social media engagement rate, impressions, and video views today.

  1. Nicole's Timer Tip / 1:32

  2. The Magic of DMs / 2:37

  3. Listen to Your Market / 3:17

  4. Be Like a Stop Sign / 4:32

  5. Add New People / 5:51

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Follow the Show on Facebook: The Serial Entrepreneur Show

Become a SmartCookie: SmartCookie Media

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Have you ever said, "I know I'm the bottleneck in my business?" Meet Rachel Jenkins, a new friend Nicole met at a Mastermind with Mike Michalowicz. She's a mom, a wife, and the founder of Scrap My Pix; A professional photo organizing service for families, businesses, and museum collections too — and today, she shares her best bottleneck tips as you grow.

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Visit: Scrap My Pix

Follow Rachel: @ScrapMyPix

Call Rachel to Schedule Your Consultation: 443-226-9801

Run Your Business Like Clockwork: Run Like Clockwork

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Nicole's back with a new episode for her Recession Proof Your Business series. In this week's episode, she gives you her top five questions she asks during market research and she tells you how you can use them for your clients too. So be sure to grab your pen and paper for this one!

  1. You May Be One Person / 5:02

  2. Life is What You Make It / 7:04

  3. Google or YouTube Secrets / 8:09

  4. This is Everything / 9:30

  5. Close Friends Tell Secrets / 10:41

Get Weekly Tools to Build Your Business (for free!): The Entrepreneur's Toolkit

Automate Your Marketing: ActiveCampaign

Become a SmartCookie: SmartCookie Media

Follow the Podcast on Facebook: The Serial Entrepreneur Show

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Did you know being hacked and falling victim to a phishing scam are two different things? And did you know there is one way to protect you and your business on Facebook from becoming a victim in the first place? Listen in, and take action, as Nicole gives you what may be your most important actionable takeaway yet and how you can outsmart those scammers to protect your business on Facebook today.

  1. Check Your Facebook / 5:39

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Facebook Checkup: Two-Factor Authentication Setup

Follow Nicole: @Nicole_Schmied

Work with Nicole: SmartCookie Media

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Have you ever had a problem that you didn't think anyone else could solve for you unless YOU did it?! Meet Pamela Wirth, mom and serial entrepreneur! Pamela shares a personal story about her young son's medical diagnosis which led to her life's biggest work, the creation of Hello Health, a supplement brand tailored to those with autoimmune and autism spectrum disorders.

Stay tuned until the end where Nicole leaves you with one important actionable takeaway.

  1. Listen to Your Intuition / 32:05

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Visit: Hello Health

Listen to Pamela's Podcast: enCOURAGEing wellness

Follow Pamela: @Hellohealth

Nicole Audits Your Website: Schedule Yours Today

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Need a bit of courage? Maybe a boost of confidence? You'll get both when you meet one of our SmartCookies, Mike Lloyd of Mike Lloyd Studios. Mike is a colorblind, self-taught photographer who reminds all of us — whether it's beauty, courage, or confidence we seek, it's already inside of you waiting to be discovered.

Stay tuned until the end where Nicole gives her actionable takeaway.


  1. Be Fierce and Outsource / 48:14

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What if you could recession-proof your business? Join Nicole this week as she starts a new solo series on how to take action to protect your business today!

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Who remembers 1-800-DENTIST commercials? Today we talk with co-creator turned author, Fred Joyal. Listen in as he talks about his journey to superbold and how this one time it helped him say yes to chess with Richard Branson.

Stay tuned until the end where Nicole shares her insights on how she's making social media social.

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Purchase His Book: Superbold: From Under-Confident to Charismatic in 90 Days

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Given it's Independence Day and I'll be on vacation this week, I wanted to invite you to replay an episode--in case you missed it. Bradley Rice of Talent Stacker is transforming lives by teaching what he knows and it begs the question, could you do the same in your business?

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Ever struggled with negative self-talk; that voice inside your head keeping you from reaching your goals? This week's guest, Judy Weber of The Joyful Scaling Podcast, knows all about quieting the voices, internal and external, to help you achieve your next level success that is just within reach.


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Follow Judy Weber on Instagram: @Judyweberco

Visit: The Joyful Scaling Podcast

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Have you ever said out loud: how do people manage everything?! If you’ve ever wondered how someone else manages their time and millions of ideas, you'll want to tune into this week's episode. Nicole chats with Lisa Zawrotny of Positively Living Podcast, where she shares four ways serial entrepreneurs, you multi-passionate people, can manage your work in a way that creates a long-standing, effective change.

Stay tuned until the end where Nicole gives her number one takeaway.


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Resources Mentioned: Positively Living Podcast Ep 69: Tackle Your To-Do List in Four Simple Steps

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Ever wonder how working from home can go all wrong? Today, Nicole shares five mistakes she's made while working from home and how she’s resolved them all. A great listen for you and your team.


  1. Starting My Day Without a Plan / 3:02

  2. Multitasking (It's a Myth Anyhow) / 10:53

  3. Not Adapting to Remote Technology / 16:25

  4. Disconnecting from Everyone / 22:11

  5. Not Making Time for Me / 26:21


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Resources Mentioned: Episode 7 From One to Many: How Nicole is Growing Her Team Rescue Time App Nicole's Google Spreadsheet

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If you've ever wondered if the "basic" things you do matter — listen in as Kamaal Jarrett shares his journey to put authentic Jamaican hot sauce on-the-shelf. Resilience, culture, conversations, family, and food...the things that make you...you, just might position you to be the best entrepreneur too.

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Follow Kamaal on Instagram

Visit: https://hillsidesauce.com/

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RESOURCES MENTIONED:

Why Hot Sauce Companies Owned By People Of Color Aren't Dominating The Industry

How to Run Your Business Like Clockwork (Four Week Vacation)

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Can you imagine your first job preparing you for one of your biggest accomplishments? That's how it went with Bryan Clayton, co-Founder of GreenPal. Commonly referred to the Uber for lawn care, Bryan's dad secured him a gig cutting the neighbor's yard and more than a decade later he and his team have hit $30M in sales. His story reminds us how all of our steps matter, even the early ones — the point is to keep making moves forward.

Stay tuned until the end when we'll share our three key takeaways: about advice you take and the advice you don't, how important it is to triage your business, and whether you go for the chicken or the egg. (Spoiler, it's always the egg.)


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Visit his website: yourgreenpal.com

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If you've ever struggled with your ideas, time, and marketing this is the episode for you.

This bonus episode features Nicole and Judy Weber from The Joyful Scaling Podcast.

Grab your pen and paper as they talk about these 4 things:

  1. Tell Me How You Change My Life 3:33

  2. Don't Build for An Outlier 06:06

  3. How to Manage Shiny Objects & New Ideas 10:35

  4. Turn That Negative into Positive 13:15


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Visit Judy's site: judy-weber.com

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Do you feel like your business is always evolving? Maybe you started offering one service just to find you want to offer something else entirely? Do you wish you had all the right words to show it off?

In this episode, Nicole and Matt talk with journalist turned copywriter, Steve Tannuzzo. An avid book collector, Steve shares how he started a book writing group that led to his business during the Great Recession! He and his business continue to grow and evolve -- he's even edited-out one of his original core offers of editing.

Stay to the end as he gives four copywriting mistakes he sees entrepreneurs make on their websites. You'll be inspired to grab your red pen!

Help the podcast reach more entrepreneurs. Leave a review and connect with us!

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Follow Steve:

Linkedin,

Bookstagram Steve

Visit his site: tannuzzo.com

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To-do list never-ending? Do you feel like taking breaks during your workday will put you behind? Breaks can help reset your brain and help you get back on track. Stay tuned as Nicole shares five examples of breaks that she takes on purpose throughout the day! ********

  1. Choose The Day, Early 01:52

  2. Breakfast Break 04:29

  3. Get Out of Your Crayon Box 05:49

  4. Grab a Lunch 08:50

  5. End of Day Notes 12:00

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Want the unlock to reach your biggest most audacious goal, this is the episode for you.

If you've ever struggled with needing to focus, listen in as Happiness Coach, Paul Levitin tells you the secret to all of it. Stay tuned until the end when Matt and Nicole talk about The ONE Thing by Gary Keller.


We would love to hear from you, leave us a review!

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Are you overwhelmed with your tax situation? We have the inside scoop on a resource just for you.

Listen in as Mike Jesowshek shares some tips and opportunities so that you can start paying less taxes TODAY!

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It can be tricky managing a new team. Even tricker when everyone works remote or in a different time zone. Stay tuned as Nicole shares five ideas she's using to help her new team get up to speed up so they can tackle their tasks and assignments.

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What do you do? Ever wonder what it takes to answer that question and sell more stuff? Listen in as Nicole and Matt discuss how a service provider gave a 30-minute presentation but in the end, Matt still didn't know what the guy offered! The speaker didn't even present an offer to buy — anything!

We would love to hear your thoughts about it, let's connect or leave us a review.

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If you work from home but need a change of office scenery, this is the show for you. Stay tuned until the end, where Nicole shares five ideas for taking your office on the go. ***** 1. Go Portable 02:27

  1. Try Out a New Chair 04:42

  2. DIY Your Desk 05:45

  3. Cut Back the Glare 08:19

  4. Protect Your Privacy 09:07


Please note these are affiliate links so I may earn a commission if you purchase!
The Roost, Nicole's Favorite Laptop Stand
The Laptop Hood, or similar
Anti-Glare for Laptop
Magic Keyboard
Magic Mouse
Travel Keyboard with Mouse for PC Laptop

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If you're looking for some inspiration today, you’ve found it. This episode reminds you that YOU are the magic pill you've been looking for.

Meet Bradley Rice, a former Salesforce Pro and Founder of TalentStacker.com. Listen as he stuns Nicole and Matt with a story of a woman who broke Amish and became Salesforce Certified, a truck driver, and a mail carrier too!

He’s an example of what you know can change lives (and make a profit that might just surprise you.) Stay tuned until the end where Matt and Nicole share their three takeaways and one Warren Buffet quote.

Get in touch with Bradley, tell him we sent you! www.linkedin.com/in/bradforce


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Have you ever struggled with feeling or staying focused while working from home?  Are you getting the most out of your time to advance your business or your career? Nicole has the inside scoop for you. She's been working remotely for 15+ years and gives 10 Nicole tips that are quick bite-size little stories to help boost your morning routine and get the most out of your day.


  1. Multitask Your Meditation 06:49

  2. Eat This Everyday 09:12

  3. Say Hi to Your Crew 10:59

  4. Wear Shoes 14:39

  5. Keep a WFH Log 16:26

  6. Brain + Burden Dump 19:45

  7. Have Log-on & Log Off Routines 23:16

  8. Light-en Up 26:22

  9. Lay It Out The Night Before 28:23

  10. You've Gotta Move It, Move It 31:34

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If you've ever struggled with doing DIY when to DIY and when to let someone else, do you wonder how it costs money or costs opportunities?

Listen today when Nicole & Matt share five tips so that you don't limit or lose big opportunities.

  1. Is it more affordable?
  2. Are you actually saving time?
  3. Can you trust others?
  4. Do you trust yourself?
  5. Is your pride holding you back?

We want to hear your story! Let's connect or leave us a review. Get resources: The Entrepreneur's Toolkit

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Have you ever struggled with a new year's resolutions? Or hitting a business goal? The good news, is you're not alone. Better news? You can get back on track!

Nicole & Matt share how you can:
1) Reenergize your goals (Nicole pulls out her calculator),
2) Tune-up your operations (Matt reminds you this is ongoing), and
3) Evaluate your staffing for the year ahead (plan for the help you need.)

We want to hear your story! Let's connect or leave us a review.

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Have any of you struggled to find time or money to interview, hire, or onboard a team member? Why won't someone give us some straight-up honesty on how they do it? Nicole will. Get the five tips Nicole shares with Matt when he asks her:
Who (does she need),
What (will they be doing),
When (did she know to hire),
Where (did she find them),
How (is she onboarding them fast)? Please tell us what you thought with a review!

Want support as your hire? Nicole did all of this with help from the team at Run Like Clockwork, they can help you too!
(affiliate link)

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How do you make decisions? Listen in as Nicole & Matt get coached by Life Coach, Kelly McIntee, and her three-part formula.

LET US KNOW WHAT YOU THOUGHT WITH A REVIEW!

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Feeling distracted? Like you're expected to be on-demand at all times? In this episode, Nicole & Matt share tools to help you create the digital, paper, or mindset boundaries you need to achieve your highest goals.

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Today's episode introduces speaker and educator, Ely Delaney. After spending years backstage with ZZ Top, Ozzy Osborne, Megadeath, and more, Ely teaches all of us how to be a rockstar -- a Followup Rockstar. Listen in as he tells us word for word what to say when we #meetcoolpeople.

Enjoy! Let us know what you thought with a review.

Meet Ely: Connect with Ely

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In today's episode, you'll meet Taylor Mobley, an online entrepreneur with a new project to support other entrepreneurs in a brick-and-mortar studio. Listen in as she shares her Sandwich Method, a 5-piece recipe to make your jam-packed calendar into easy-to-digest pieces.

Connect with Taylor on Instagram

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Today’s Serial Entrepreneur Show is all about that thing in the pit of your stomach, the thing you're called to do and called to be. It's about your leadership and determination and what to do as obstacles come up. Meet Ken Coleman, speaker and author of Focus on the 5: Join the Movement. Listen in as this master storyteller, serial entrepreneur delivers inspiration after inspiration.

Enjoy! Let us know what you thought with a review.

Read Ken's Book: Focus on the 5: Join the Movement

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Copyright Nicole Schmied and Matt Deulley

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In this trailer of The Serial Entrepreneur Show, Nicole & Matt introduce you to the show and the idea that leveraging shiny objects is the real work of an entrepreneur. Stay tuned as we interview entrepreneurs and share tools to help YOU do all the things.

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If this episode inspires you, kindly subscribe and leave a review.

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