Shifties Podcast: Recent Episodes

Alex Hughes

Welcome to the Shifties Podcast with Alex Hughes, Entrepreneur and Founder of Shifties.

The Shifties Growth Platform supports business owners with the growth of their businesses and it is our mission to contribute to a world where Entrepreneurial projects drive good people, building incredible businesses together.

You will find inspiration for your business, ideas and opportunities to implement in your entrepreneurial journey. Hearing from some of the members of the platform and exceptional external guests who add value to business owners.

Want to join the platform? https://shifties.co.uk

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Connect with our guest, Tim Lovatt

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Steve Whitney

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Stephen Ferguson

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Sarah Lovatt

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Sarah Anthony

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Rachel Hales

Instagram

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Nicola Bretherton

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Naomi Rose

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Mike Farrington

https://www.instagram.com/...

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Lynette Ellison

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Luke Newman and For Men To Talk

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Lee Smith

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Kirsty Roberts

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Kevin Jeffery

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Kenda MacDonald

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Mike F and Karl Lewis

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Justin Leigh

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Jemima Wilcox

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Janine Hornsby

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Jamie and RUOKM8

Instagram

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Jamala Osman

https://www.instagram.com/...

LinkedIn

CatBud

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

View Details

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Danielle Bridge and organisation []

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Daniel Jones

LinkedIn

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Courtney Reeves

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Christine Griffey

Instagram

LinkedIn

Shifties

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Beth Carlsson and Red Balloon Air

Red Balloon

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Barbara Fernandez

Instagram

Linkedin

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Anne Beamish and Indie Cambridge

Linkedin

Indie Cambridge

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Connect with our guest, Anne Bailey and Form The Future

LinkedIn

Form The Future

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject on our channel and if you enjoy it, please do hit the Subscribe for more ❤

http://linktr.ee/shiftiesif you are looking for a growth platform for your business in 2022 🚀

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Christine Griffey, CEO of Shift Momentum & SCMS joins Alex to talk about their relationship and how we manage to build a life and businesses together.  

We talk about the importance of relationships and Christine shares her progress from struggling with anxiety, how education helped in the process of that.  

Connect with Christine today - https://www.instagram.com/christinegriffey/   

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup  

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤  

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀        

Show notes:      

(00:15) - Intro    

(04:00) - How we separate business from life  

(07:00) - Businesses are just a vehicle to help people  

(08:30) - Openness with business partners  

(10:15) - Dealing with anxiety now I am aware of my triggers  

(12:30) - Building resilience as a female CEO

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Beth Carlsson is a passionate advocate for young people's education and has lived experience with mental health. She has combined that passion into a mission with the work she does for Red Balloon Air, Pride in St Neots and so much more.

We explore various aspects of the education system, alternatives and what amazing changes are being made in 2022 toward a positive future for our young people.

Students join RBAir because they are missing out on their education and are becoming increasingly socially isolated. These learners might not be ready or able to attend a ‘bricks and mortar’ Red Balloon Centre, so every morning they log on to the RBAir community from their home and benefit from everything Red Balloon has to offer.

Connect with Beth and Red Balloon of the Air - https://www.redballoonlearner.org/locations/red-balloon-of-the-air/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

(00:30) - Intro

(01:40) - Red Balloon of the Air, leading education with mental health

(05:15) - 1 million kids struggling to get into school with anxiety

(09:00) - Making a difference in our local community

(15:30) - The pressure on parents with children with mental illnesses

(22:00) - Can another education system be created to serve those the current system doesn't serve?

(29:00) - Can Entrepreneurship serve young people affected by

(32:00) - Q&A

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Barbara Fernandez is a comedian on a mission to pursue it as a career at 59, with so much experience in different aspects of entertainment. We discuss the role comedy can play in the conversation around mental health.  

Connect with Barbara and be sure to check out some of her upcoming gigs - https://www.instagram.com/barbarasvoices/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀      

Show notes:    

(01:30) - Intro  

(02:50) - How comedy has helped with confidence  

(06:40) - Follow your passion and everything else will follow, right?!  

(08:30) - Split personality disorder  

(12:00) - The comparison between Comedy and Entrepreneur networks  

(16:00) - Comedy as a vehicle for self-development  

(19:00) - The energy drain moments after public speaking

(22:00) - Business entertainment as a new category

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Anne Beamish joins us to talk about independent businesses and share insights from her frame of reference, now 10 years of building Indie Cambridge.

Indie Cambridge is on a mission to help the independent scene grow and flourish, both online and in their magazine, The Indie. They also help indies find the tools they need to grow their businesses. Everything they do, they do 100% indie.

Connect with them today - https://indiecambridge.com/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

(01:15) - The connection independent businesses have with the community

(03:45) - What is Indie Cambridge and how does it serve businesses

(06:00) - Independent businesses came to the rescue in the pandemic

(09:00) - Why our attitude to big corporations is changing

(11:00) - The power of collaboration in the community

(14:00) - The impact of the pandemic on business owners

(16:30) - SME's are not represented well enough at a government level

(21:40) - What are you excited about in 2022?

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The challenges associated with young people today are tremendous and if we relate it to the UK statistics, nearly 500,000 young people approached the NHS with regard to their mental health challenges.

Anne Bailey from Form The Future CIC joins us to discuss this and her outlook on how we can all take responsibility to get involved with supporting those young people that need it.

Connect with Anne and Form The Future via their Instagram page today - https://www.instagram.com/formthefuturecic/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

(01:00) - Don't let the stressing affect your blessings

(02:00) - Intro to the problem Form The Future CIC are here to solve

(06:20) - The importance of work experience

(09:00) - How you show a young person they matter

(13:00) - Relating to the challenge at hand

(18:00) - Inspiration drives the change

(20:00) - The importance of feeling like I am doing what I am doing

(22:00) - What are you excited about in 2022?

(25:00) - How to get involved?

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Resilience - The Ultimate Superpower!  

Steve Whitney, joined Alex on #SpeakUp2022 where they talked about how he sadly lost his son in 2020 to suicide. Steve's story is extremely powerful and he shows us that it is possible to find strength in adversity.  

Connect with Steve Whitney - https://www.linkedin.com/in/steve-whitney-137b38b9/ 

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup   

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤ 

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀  

Show notes: 

(01:55) - Steve's story 

(04:00) - Finding strength through adversity 

(08:20) - Finding your support network 

(11:05) - The year of Steve Whitney - How do you add value? 

(12:45) - Collaborative growth through community #CoGrow

(18:30) - The 3 grades of stress and what to do about them

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The Great Resignation is here! Or should it be the great re-think?

Are you considering starting your own business?

Dan Jones, the Side Hustle King, joined Alex on #SpeakUp2022 where they talked about what it really takes to start your own business and how it is the ultimate tool for self-development.

Connect with Dan Jones - https://www.linkedin.com/in/danieljones83/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

(03:40) - The definition of a serial entrepreneur

(04:35) - The side hustle King

(11:10) - The Shifties Rap

(12:00) - The real value of your time as a business owner

(13:00) - Entrepreneur vs Employee

(14:20) - The 2020 vision

(19:55) - The great resignation

(22:40) - Teaching your kids the value of money and the power of sales

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Are you a hustle addict?   

How do you protect your mental fitness when chasing growth?  

Kenda Macdonald joined Alex on #SpeakUp2022 where they talked about this among many other things such as the biases involved with building mental fitness, Stoicism, how our brains are born in urgency and why the term 'Normal' is stupid. 

Connect with Kenda MacDonald - https://www.linkedin.com/in/the-marketing-automation-expert/   

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup  

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤  

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀  

Show notes: (02:05) - Intro 

(06:25) - The biases involved with building mental fitness 

(10:00) - Stoicism 

(11:40) - Hustle vs Balance in approach to business 

(21:00) - Our brains are born in urgency 

(24:00) - Normal is stupid

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Connect with Romsey Mill - https://www.romseymill.org/

Connect with Concrete Rose CIC - https://concreterose.co.uk/

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

(06:30) Concrete Rose CIC & Mike Farrington intro

(13:30) The real statistics of care leavers

(15:00) How do you protect your mental health?

(16:30) The Power of your support network?

(19:00) What are you excited about in 2022

(20:48) KD & Romsey Mill intro

(23:40) What is the album out?

(24:40) What is drill music?

(28:30) Why music is the voice of a generation?

(33:15) The difference between outlet and "inlet"

(37:00) Indigenous leadership

(38:15) Key figures in society

(41:20) Small steps to get started

(44:10) Seek to understand, not to be understood

(46:10) It is your responsibility

(51:44) Fuck you Blue Monday

(53:10) We need to focus!

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Imposter Syndrome is something all of us experience, the way we process and approach it shapes us. Janine Hornsby is someone who knows too well and as part of the #SpeakUp2022 campaign, shared her journey getting to understand her Linda.  

Connect with Janine - https://www.linkedin.com/in/janine-hornsby-mba-ma-pgce-ba-hons-she-her-61522955/  

Find out more about our campaign to champion mental fitness for Business Owners in Cambridgeshire and if you can support our fundraising for CPSL Mind that would be amazing - https://www.justgiving.com/fundraising/shifties-speakup 

Check out 33 other fascinating guests on this subject over on our channel and if you enjoy it, please do hit the 'review' and Subscribe for more ❤

http://linktr.ee/shifties if you are looking for a growth platform for your business in 2022 🚀

Show notes:

Intro (02:00)

How I attained 4 degrees (05:25)

What drove my self harm (09:40)

My doctor called me a freak, I believed him (11:50)

Teaching gave me a nervous breakdown (15:00)

How I used innovation to build mental fitness (18:00)

F*ck off Linda (21:00)

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Alex, the founder of Shifties, reflects on where we stand as business owners the day before we move into 2022. Insights and views on where the opportunities exist and how as a business owner, you can leverage what is to come.

Quick links to everything discussed on this episode - https://linktr.ee/Shifties


Want more?

Not joined the community of over 1000 business owners yet? - https://www.shifties.co.uk/membership

Want to work with Alex and Shift Momentum in 2022? - https://www.shiftmomentum.co.uk/


Show notes:

(00:01) - Intro

(02:10) - Why is a new year so important to us as business owners?

(06:05) - The immense benefits of a retreat

(09:45) - Mental Fitness must continue to be front and centre

(13:10) - The entrepreneurial approach to Mental Fitness

(14:45) - Speak Up Liveathon 2022

(17:05) - Business opportunities in Mental Fitness in 2022

(18:03) - The ROI on maintaining a business plan moving forward

(20:30) - What makes a good business plan?

(22:45) - The future proof business model

(26:00) - The support system for businesses is broken in the UK

(28:10) - How Shifties is bridging the gap for economic development

(29:50) - Lessons learned from our time so far in direct to consumer retail

(31:00) - The Sandbox approach to the high street

(33:30) - Sandbox Experiences to drive more revenue to what consumers want and when they want it

(34:45) - Direct to Consumer market is booming!

(35:50) - How to leverage the Shifties Growth Platform for your growth in 2022

(39:45) - If you are B2B, this is the ultimate hack to growth

(43:03) - Join us as a Leverage member if you want to

(43:59) - My message for 2022

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We welcome Claire Breheny from Stobbs, so much experience to share with intellectual property, Claire is involved in searching, clearing, protecting and enforcement work (including litigation) in a wide range of jurisdictions globally, with particular experience of complex disputes.

Well in this episode Alex asks her to help break this all down for micro businesses, to enable us to make great decisions when it comes to protecting our brands.


Want more?

Not joined the community of over 1000 micro business owners yet? - https://www.shifties.co.uk/membership

Want to work with Alex, Christine and Shift Momentum - https://www.shiftmomentum.co.uk/


Show notes:

(02:50) - Intro

(07:00) - Understanding the needs of businesses

(12:40) - Leadership journey

(17:30) - What elements of your brand can you protect?

(24:00) - Product licensing

(28:00) - How expensive is it to protect your brand identity?

(31:50) - Copyright for content creation

(38:10) - Where do micro businesses start?

(42:30) - Domain Rogues

(52:40) - Protecting your design work

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Alex Hughes invites his fiancé and the real boss in their micro but mighty journey, Christine Griffey, she is the CEO of 3 businesses has put up with Alex for almost 12 years and both of them believe the journey of doing so together has made it so much more fulfilling!

They discuss the good, the bad and the ugly sides of starting a business as a couple, also what they would do differently if they were going on the journey again from the start.


Want more?

Not joined the community of over 1000 micro business owners yet? - https://www.shifties.co.uk/membership

Want to work with Alex, Christine and Shift Momentum - https://www.shiftmomentum.co.uk/


Show notes:

(01:13) - Introduction to us as a couple in business

(02:30) - Setting clear roles and responsibilities working as a team

(05:00) - When is your relationship ready to withstand the journey

(08:10) - The impact on the rest of your team as a result of leading as a couple

(12:10) - The yearly alignment hack for couples

(17:00) - The reset the pandemic gave us to rebuild stronger

(19:10) - When we eat, everyone eats

(22:10) - Building the ultimate asset portfolio as a couple

(27:50) - Working with family lessons we learned

(36:30) - What about kids and stuff? What is the commitment?

(41:50) - Advice for the next generation of Entrepreneur

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Alex Hughes invites Hayley Summers, Business Coach and Micro but Mighty Entrepreneur, to talk about the opportunity available to women wanting to start their own business, making side hustles a real route to success.

They also discuss some of the fundamentals of business that works across sector and the importance of developing the right mindset to persist beyond motivation.


Want more?

Not joined the community yet? - https://www.shifties.co.uk/membership


Show notes:

(01:43) - Intro

(04:00) - The wedding market

(08:30) - Fundamentals of business that work across industry

(14:00) - How to develop a growth mindset

(17:00) - Coachspiracy - The real deal

(21:00) - Staying true to your core values

(24:00) - Work/life balance a myth and building discipline

(28:40) - Advice to the young person starting in business today

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Alex Hughes invites Dan Jones, the side hustle king and bearded digital handyman for a discussion on side hustles that you can start for less than £1000 and from your airing cupboard!

They also discuss the idea of buying or building businesses as preferred routes from their own experiences of doing so.


Want more?

Not joined the community yet? - https://www.shifties.co.uk/membership


Show notes:

(01:14) - What is a side hustle?

(04:20) - Beef Jerky

(07:00) - Sharpening tools

(08:50) - Learn to hustle on the markets

(13:00) - Be your brand, guy with the big beard

(15:10) - First side hustle you can start from your phone

(19:56) - Second side hustle you can start from speaking to local people

(25:00) - Affiliate income

(27:48) - Third side hustle, the sweaty buy and sell game

(30:00) - The fundamentals of the hustle, budget isn't a barrier

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Alex Hughes invites Dan Knowlton, Video & Social Media Marketing Agency Co-Founder & Business Anchors Podcast Co-host to discuss the future of media, how micro business owners can capitalise on the opportunities with media and some very interesting takes on how to sell.

As a result of his personal brand and the work he has done with Knowlton Marketing, they have gone on to work with organisations like FIFA and Nestle, but much like what was discussed in #1 - What is a micro business?, he had to learn how to sell as a micro business first!


Want more?

Not joined the community yet? - https://www.shifties.co.uk/membership


Show notes:

(01:04) - Intros

(02:30) - Building a business with your brother

(04:50) - The 10 year plan

(09:00) - When to step down as a CEO

(11:30) - Do we need job titles in the creative industry?

(15:40) - Entrepreneurship and pirates

(19:00) - A mental breakdown working for Enterprise

(22:05) - The future of media for micro businesses

(30:10) - The importance of learning how to sell

(38:00) - The hack of being your true self in the market

(43:25) - What are you coming to talk about at Cambridge Social Media Day 2021

(50:45) - What would you tell 16 year old Dan?

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Alex Hughes invites Jamala Osman, TedX Speaker and Social Entrepreneur to talk about her new social enterprise, Cat Bud - The Cattabis Company. They talk about the challenges that are faced by young people caught up in gang culture and how the hustle of those selling drugs on the street can be refocussed and directed towards more profitable and legitimate entrepreneurial endeavors.

Jamala has quite literally gone from the block to the bank, you can see her full story on stage at TedX here - https://youtu.be/iZI4AaXc2ng, to say she can relate and has unique experience in this space is an understatement.


Not joined the community yet? - https://www.shifties.co.uk/membership


Show notes:

(01:03) - Intro and meeting on Clubhouse

(03:10) - The unique skillsets in this collaboration

(04:30) - What is the Cat Bud Project

(06:30) - From the blocks to the bank

(10:10) - Becoming obsessed with what can be controlled

(16:30) - Proving that attendance in a classroom doesn't mean no degree

(20:05) - You need to be able to relate to the next generation

(24:00) - Meeting Eric Thomas, what he told me to do

(26:50) - The potential impact of the ultimate side hustle

(30:10) - How the Ignite Programme can show young people who feel lost the way

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Alex Hughes explores the definition of what a micro business is and explores the options of building versus buying one. Alex also discusses how he would go about it now, having explored both approaches! We also break down the barriers of entry and share a couple of hacks that may just accelerate the results of anyone building a micro business right now.


Not joined the community yet? – https://www.shifties.co.uk/membership


Show notes:

(01:20) - What is a micro business?

(03:19) - What 4 things do you need to have in place for any Micro but Mighty biz?

(08:57) - Going too big too fast is a thing!

(15:59) - Buy or Build?

(20:50) - Entrepreneurship is a form of creativity, studying it is fun.

(28:01) - Micro Accelerators - 3/5, Work F'ing hard, Know your shift!

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we welcome James Hume, Your Digital Marketing Ally to share his story.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we welcome Oliver Jenkins from OJ Film & Media to share his story.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we welcome Michael Latimer from Make Your Day Event Hire & Mike Readings from Disco Factory to share their Success Stories.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode Alex is talking to Cameron Paul from Spinifex to share his story.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we have MariaElena Cusick from The Whole You Yoga and Michael Kirsop from Smart Works sharing their stories.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we welcome Luke Newman from For Men To Talk & Lee Smith from Audience Magnets & world-class Magician here to share their journey with us.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, Alex and Cam are joined by Fiona Gladney and Lisa Marie Fensome from Brook House to share their stories with us.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode we welcome Tim Lovett, owner of Lovett Sales & Letting Agents in St Neots to share his story and also discuss some of the wider community opportunities of a buzzing high street.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcome Concetta Laquintana from Conchi The Home Coach to share her story and the discussion leads into comparisons of the UK market versus the Italian market, discovering the advantages we have in this country for enterprise activities.

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcome Naomi Rose, founder of Elsie May's Electric Lounge to share her story and Elsie's story with the community. We get pretty deep on the importance of the conversation around the creative industry and entrepreneurship, as well as sharing the challenges and lessons from Naomi so far in her journey.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2021 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to www.shifties.co.uk and get involved!

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Welcome to the Shifties Podcast with Alex Hughes, Entrepreneur and Founder of Shifties.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2021 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to www.shifties.co.uk and get involved!

In this episode, we chat with Claire Breheny from Stobbs IP Ltd. talking about all things intellectual property and brand protection, we also find out more about Claire's journey towards this specialist field. Fascinating discussion and when you are starting out in business, this will give you insight into the considerations around trademark, copyright, and brand protection.

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Welcome to the Shifties Podcast with Alex Hughes, Entrepreneur and Founder of Shifties. 

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2021 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to www.shifties.co.uk and get involved!

In this episode, we chat to Steven Koch, Founder of Click It Local, a platform that allows you to buy any product from multiple local independent shops on one website, with one payment and one consolidated same-day delivery. A more ethical, eco-friendly and convenient alternative to Amazon.

www.clickitlocal.co.uk 

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties. 

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcome Daniel Jones from Runesilk, the ultimate one-man showcase of building eCommerce opportunities for himself and others. Dan is going to talk about the positives the pandemic has had on his business and how it has helped him to focus on future growth plans.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2021 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to www.shifties.co.uk and get involved!

View Details

Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcomeIan Mclachlan of Floored By Ian Ltd. and Dee Doosh of Mrs D's Doughnuts to share their story with us.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

View Details

Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcomeMarkie Reeds from Digital Reeds and Michael Russell from CSA Cleaning Equipment & Supplies to share their stories so far.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcomeSom Parkash from Som's Salon and David Duker from The Tally Ho Project to share their stories so far.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcomeVictor Sacks, an independent financial advisor, and founder of VS Associates and Justin Leigh, executive coaching sales mastery and consultancy extraordinaire, and founder of Focus4growth.

It’s never been easier to connect, learn and grow as Entrepreneurs, right now it has never been so important. Where there is uncertainty, there is also the opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

View Details

Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcome two amazing people; Aina Gomez Piza, Family Memento and Tom Fordham, Tom Fordham Video. Both have an amazing story to tell which they share with us. I have worked with many Entrepreneurs but both of them are right up there as people I look forward to collaborating with more in the future and are creative, ambitious and positive forces!

It’s never been easier to connect, learn and grow as entrepreneurs, and right now it has never been so important. Where there is uncertainty, there is also opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcome Bohemia St. Neots founders Ashley Skipp and James Larman, https://www.bohemiastneots.com/. They have a fascinating story and one that we can take many lessons from when it comes to scaling a business in the hospitality industry. They show that when you develop a great product & service, paired with a passion for excellence they have created something special in St Neots, Cambridgeshire.

It’s never been easier to connect, learn and grow as entrepreneurs, and right now it has never been so important. Where there is uncertainty, there is also opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!

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Welcome to the Shifties Success Stories with Alex Hughes, Entrepreneur and Founder of Shifties.

In this series, we are going to bring to you real-life stories of Business Owners in our community as they openly share their ups & downs in business.

In this episode, we welcomeDanielle Bridge, founder of ABC Life Support and Paul Pankhurst, owner of Dylbert Ltd.

It’s never been easier to connect, learn and grow as entrepreneurs, and right now it has never been so important. Where there is uncertainty, there is also opportunity, which makes 2020 & beyond a very interesting journey for small businesses & start-ups.

If you want to join a community of business owners on that journey together just head over to Shifties Community and get involved!