Website Success with Chrissy Rey: Recent Episodes
Chrissy Rey
Welcome to "Website Success," the podcast that takes you from website zero to hero! Join host Chrissy Rey as she shares practical tips and expert insights to help business owners create their own stunning websites. From essential pages to killer designs and digital marketing strategies, this podcast has everything you need to build a website that stands out and drives success. Get ready to transform your online presence and conquer the digital world. Tune in to "Website Success" and start building your successful website today!
Ever wonder why some businesses instantly feel trustworthy while others seem... homemade?
The secret is brand consistency - and it's make-or-break for your credibility. In this episode, I chat with graphic designer Jenn Osterhouse (25+ years experience) about why scattered branding is costing you customers and how to fix it.
You'll learn:
- The 3 core elements that make up your brand foundation
- Why your logo, fonts, and colors need to work together everywhere
- How to tell if your marketing materials are hurting your credibility
- The exact files you need to maintain consistency across all platforms
- Why "homemade" branding makes potential clients think twice
- What to include in your essential marketing toolkit
Perfect for: Business owners using DIY branding, entrepreneurs ready to look more professional, and anyone whose website, business cards, and social media don't match.
Jenn breaks down her "Business Bundle" approach and shares why even small inconsistencies can make customers question whether you "have your act together." She also reveals her Marketing Asset Planning process that helps businesses audit everything they have and create a cohesive strategy.
The reality check: If your branding looks scattered, potential clients assume your business is too. But when everything works together visually, you instantly build trust and credibility.
Ready to stop losing customers to inconsistent branding? This episode shows you exactly how to create the professional, cohesive look that makes people want to hire you.
Connect with Jenn at jenniferosterhouse.com for brand design and strategy sessions.
In this episode, I sit down with business coach AliceAnne Loftus to discuss why visibility is absolutely essential for business success. AliceAnne shares her incredible journey from struggling to be seen online to achieving 4,000% growth in website users and over 8,000% increase in organic search traffic. We dive into practical strategies for building visibility both online and in-person, plus the importance of consistent messaging across all platforms. If you've been hiding your business or struggling to get found by your ideal clients, this episode is packed with actionable insights and real proof that visibility strategies actually work.
Episode Summary Business coach AliceAnne Loftus shares her remarkable visibility transformation story, including 4,000% growth in website users and 21,000% increase in new visitors in just one year. We discuss the foundational elements of business visibility - from having a solid website to showing up consistently on social media - and why many business owners struggle with putting themselves out there. AliceAnne emphasizes that visibility isn't just about having a website; it's about creating a cohesive brand message across all platforms and actively engaging with your audience. This episode proves that with the right strategy and consistency, dramatic growth in visibility (and business) is absolutely possible.
Key Topics Covered * Why visibility is essential for business success, and how most business owners hide their businesses * The foundation of online visibility: website first, email list second * How AliceAnne achieved 4,000% growth in website users and 8,000% increase in organic search traffic * The importance of brand messaging consistency across all platforms * Choosing the right platforms based on where you'll actually show up consistently * The evolution from local brick-and-mortar visibility to online business visibility * How to use social media to drive traffic back to your website * The connection between visibility, conversions, and measuring success with analytics * Why your website should focus on your client's needs, not just your story * The importance of treating your website as a "living, breathing entity" that needs regular updates
Resources Mentioned * Leading Lady Coaching - AliceAnne's coaching business * Leading Lady Podcast - AliceAnne's podcast * Leading Lady Community - AliceAnne's Facebook group for women entrepreneurs * Google Analytics - for tracking website performance and conversions * Heidi Schmidt - Social media specialist mentioned by AliceAnne
Connect With Me If you loved this episode, please take a moment to subscribe and leave a review on your favorite platform. Your support helps me reach other business owners who need help getting their business online.
- Follow me on Instagram
- Follow me on YouTube
- Connect with me on LinkedIn
Is your local business invisible when customers search "near me"? You're missing out on nearly half of all Google searches.
In this episode, I break down everything you need to know about Local SEO - and why it's completely different from regular SEO. If you serve customers in person or within a specific service area, this episode is a must-listen.
You'll discover:
- Why 46% of Google searches have local intent (and what that means for your business)
- The shocking truth: 76% of mobile local searchers visit a business within 24 hours
- How businesses in the Google Local Pack get 93% more phone calls, clicks, and visits
- Real examples of how small businesses beat major chains in local search results
- The key differences between local SEO and regular SEO (they're not the same!)
- Why your Google Business Profile is more important than your website for local visibility
Perfect for: Restaurant owners, retail shops, service providers, healthcare practices, salons, gyms, and any business with a physical location or local service area.
I'll share the exact strategy I used to get my STEM education center to dominate local search results - turning online searches into phone calls, walk-ins, and sales.
Ready to get found by local customers? This episode gives you the foundation to start showing up when your ideal clients search for businesses like yours.
Take action: Do a local search for your business today using your service + location. Are you in the top 3? If not, it's time to level up your local SEO game.
Subscribe for more SEO and website success tips that actually work for small businesses!
Jen Whitlock shares her journey of building wonderwallbackdrops.com, discussing the challenges and successes of creating a DIY website. From platform selection to launch timeline, she provides valuable insights for other business owners considering the DIY route for their websites.
Learn the secret to building a website in just one day - proper preparation. Chrissy explains why most websites take weeks or months to build and provides a detailed roadmap for completing your website build in a single day. She shares insights from her experience helping clients and students achieve successful one-day builds.
Drawing a parallel between website creation and house building, Chrissy explains the importance of having a solid foundation before beginning construction. She details the four essential building blocks: strategy, content, design elements, and launch planning, providing practical guidance for each component.
In this episode, Chrissy Rey addresses the common challenge of setting realistic timelines for website creation. Whether you're stuck in perfectionism or hoping for overnight results, this episode provides a practical framework for planning your website project. Learn about the five essential phases of website creation and get specific timeframes for each step of the process.
In this episode, Chrissy Rey tackles common misconceptions about building your own website. She debunks four major myths and shares real success stories from her students who have successfully launched their own professional websites, even without technical expertise.
In this episode, Chrissy Rey interviews social media expert Heidi Schmidt about content repurposing strategies and the relationship between websites and social media. Heidi shares valuable insights on turning existing content into multiple formats, using AI tools for efficiency, and creating an effective content ecosystem.
In this episode, Chrissy Rey addresses the common tendency of small business owners to postpone website creation. She shares compelling statistics about online consumer behavior, addresses common objections to website creation, and provides practical steps for getting started immediately, including a free Website Quickstart Challenge.
In this episode, Chrissy Rey continues her conversation with Eve Simon, founder of Eve Simon Creative. They talk about essential website design elements, current trends, and when DIY website creators should consider hiring a professional. Eve shares valuable insights on creating effective calls-to-action, the importance of white space, and how to approach color choices and accessibility in web design.
In this episode, Chrissy Rey interviews Eve Simon, founder of Eve Simon Creative, about the essential steps to take before diving into website design. Eve shares valuable insights on planning, content creation, and choosing the right platform for your website. This episode is packed with practical advice for small business owners and solopreneurs embarking on their website journey.
In this episode of Website Success, Chrissy Rey explores the powerful combination of AI and keyword research for SEO. Learn how to leverage AI tools to streamline your keyword research process, save time, and uncover valuable insights for your website's content strategy. Chrissy shares her personal experiences and success stories, offering practical tips for both beginners and experienced SEO practitioners.
In this episode of Website Success, Chrissy Rey interviews Dawn Hoelz of Snapdragon Event Design about her experience building a website for her new business. Dawn shares insights on choosing Squarespace, creating a brand identity, and the challenges of DIY website development. Chrissy shares tips to help Dawn clarify her target audience as she works towards completing her website. The conversation offers valuable tips for small business owners embarking on their own website creation journey.
In this episode, Chrissy Rey breaks down the fundamentals of keyword research for beginners. Learn why keyword research is crucial for your website's success, how to identify your target audience, and practical steps to start your keyword research journey. Chrissy shares valuable insights on using free tools like Google Keyword Planner and offers tips on selecting the right keywords for your content.
In this episode, Chrissy Rey interviews Julie Campbell, President and CEO of Severn Leadership Group, about their website redesign journey. Discover insights on choosing between website builders, the importance of professional web development for nonprofits, and key considerations for website redesigns. Learn about mobile optimization, content management, and the benefits of separating domain, hosting, and email services. Perfect for nonprofits and small businesses considering a website overhaul.
SEO can get a little overwhelming for beginners. In this episode of Website Success, Chrissy Rey covers the essentials of SEO and breaks it down into simple, actionable steps. This episode is perfect for anyone looking to improve their website's visibility and attract more customers through search engines, all while keeping SEO stress at bay.
Unlock the secrets to planning compelling website content in this episode of Website Success. Chrissy Rey guides you through the steps in her Ultimate Website Content Planner, which includes crafting your mission statement, identifying core values, and establishing your website's unique personality. You’ll learn how to create a content strategy that resonates with your target audience, drives engagement, and boosts your online presence. Discover practical tips for organizing your content, creating effective calls to action, and maintaining consistency across your digital platforms. Start your journey to planning your website’s content today!
Are you ready to create a website that truly represents your business and attracts your target audience? It all starts with strategic planning. In this episode, your host, Chrissy Rey, walks you through the essential steps of crafting a website plan that sets you up for online success. To help you plan your website, Chrissy created a comprehensive Website Planner packed with worksheets and templates for each step of the planning process.
Whether you're building a new website from scratch or looking to revamp your existing site, this episode will give you the tools and guidance you need to lay the foundation for a successful online presence. Don't miss this essential guide to strategic website planning. Tune in now and start turning your website vision into a reality!
Starting from scratch with a new website can seem daunting, but it becomes much more manageable with a clear plan and the right steps. In this episode of Website Success, host Chrissy Rey will walk you through the essential phases of creating a website from the ground up, as outlined in her Website Success Action Plan. This plan is designed to guide you through every phase of making your new website, from the initial planning stage to creating, branding, building, and maintaining your website.
Join host Chrissy Rey on "Website Success" for an exploration of AI's ethical landscape, a showcase of handy AI tools, and a peek into what AI thinks about its future. This episode unpacks the complexities of using AI responsibly and creatively, from avoiding pitfalls like deep fakes and bias to enhancing your digital space with AI applications. Get ready for an informative journey into the world of AI that's perfect for tech enthusiasts and digital creators alike.
In this episode of "Website Success," Chrissy Rey shares the fascinating world of NLP and Generative AI, exploring how these advanced technologies are revolutionizing the way we interact with digital content. Discover the power of tools like ChatGPT, Google Bard, and Anthropic Claude, and learn about the impact of AI on creative processes through examples like DALL-E and Midjourney.
Discover the latest changes in email delivery standards with Google and Yahoo in this episode of "Website Success." Host Chrissy Rey will delve into how these changes impact your email marketing strategies and what you need to do to adapt. Tune in for expert insights and practical tips to ensure your emails continue to reach your audience effectively.
Embark on a journey into the world of Artificial Intelligence with Chrissy Rey in this episode of "Website Success." Chrissy breaks down AI into simple, digestible concepts, providing a beginner-friendly introduction to the fundamentals. Explore the essentials of AI, its various forms, and how it differs from human intelligence. Whether you're a tech enthusiast or just curious about AI, this episode demystifies AI in a way that's accessible to everyone.
Boost your blog's visibility with the latest "Website Success" episode on SEO Strategies for Bloggers. Join Chrissy Rey as she demystifies SEO, guiding you through effective keyword research, content optimization, and much more. Tune in to transform your blogging journey with expert insights on SEO!
Are you ready to transform your blog writing from good to great? Dive into this episode of "Website Success" with Chrissy Rey, where she unfolds the secrets of crafting engaging blog posts. Chrissy shares invaluable insights on how to captivate your audience right from the title to the concluding line.
When it comes to your website, should you DIY or hire a professional? In this episode of Website Success, Chrissy Rey thoughtfully examines the pros and cons of both paths, considering factors like time availability, skill level, and budget constraints. She offers practical advice on assessing your situation, and the value of professional expertise. She also explores hybrid approaches that combine DIY with professional guidance. This episode is an essential listen for business owners grappling with the digital aspects of their business, providing clear guidance to help them make an informed decision about managing their online presence.
Join Chrissy Rey in this episode of “Website Success,” where we dive into a crucial aspect of your online presence - website speed. Discover why a fast-loading site is key not only for user experience but also for search engine rankings. Chrissy breaks down common factors that slow down websites, like oversized images and hosting issues, and guides you through easy-to-use tools like Google’s PageSpeed Insights and GTmetrix to analyze and enhance your site’s speed. Tune in for tips to create a faster and more efficient website.
In this episode of Website Success, host Chrissy Rey breaks down the essentials of website accessibility. Learn why it's not just a 'nice-to-have' but a legal must-have. Chrissy also shares practical tips and resources to help you make your website more inclusive. Whether you're a developer, designer, or website owner, this episode is your guide to making the web a place for everyone. Tune in and take the first step toward a more accessible online world!
Join Chrissy Rey as she demystifies the world of WordPress themes in the first episode of a two-part series. Learn the difference between classic and block themes, how to navigate the WordPress dashboard to install and activate themes, and the pros and cons of using visual page builders. Whether you're a beginner or need a refresher, this episode is your go-to guide for choosing the right WordPress theme for your site.
In today's mobile-first world, having a responsive website is no longer optional—it's a necessity. Tune in to this episode of "Website Success" as we delve into the importance of responsive web design. Learn why it's crucial for user experience, SEO, and conversion rates. We'll also cover common mistakes to avoid and explain how media queries work to make your site adaptable to any screen size. This episode is packed with actionable insights to help you ensure your website shines on every device.
Are you ready to level up your website's look? Join Chrissy Rey as she dives into the art and science of color theory in this episode of "Website Success." Learn how to pick colors that look stunning and work in harmony to elevate your brand. Plus, get tips on tools and accessibility to make your site a visual masterpiece. Don't miss this colorful journey into the world of web design.
Unlock the secrets of color psychology in this episode of Website Success! Discover how the right hues can make or break your website's first impression, influence user behavior, and align with your brand's personality. Tune in to master the art of using color effectively!
Ready to dive deeper into the world of web hosting? In this episode of "Website Success," Chrissy Rey breaks down the ins and outs of choosing the perfect WordPress web hosting provider. From understanding your needs to evaluating customer support, get the lowdown on how to pick a host that ticks all your boxes. Whether you're a beginner or looking to switch, this episode is your go-to guide for making an informed decision.
We're diving deep into the world of web hosting in this episode of "Website Success" with Chrissy Rey. Think of your website as a house; web hosting is the land it sits on. We'll explore different types of hosting—Shared, VPS, Dedicated, and Cloud—and compare them to different types of houses. Whether you're a beginner or looking to switch, this episode is your ultimate guide to understanding web hosting. Tune in now!
Welcome to "Website Success"! This time, your host Chrissy Rey takes you on a deep dive into the world of domain names. What is a domain name? Why is it so important for your online presence? And how do you choose the perfect one for your business? Whether you're tech-savvy or a complete beginner, this episode promises to unravel the mysteries of domain names. Don't miss out on this crucial step towards website success. Tune in now!
Decode the mystery of Search Engine Optimization with our latest episode! Join host Chrissy Rey as she unpacks the power of SEO and how it can revolutionize your website's visibility. From keyword research to technical SEO, uncover the critical components that will transform your website from unnoticed to unmissable. Tune in now and create a website that outperforms and outshines the competition. It's time to unravel SEO and elevate your site's success!
In this episode of "Website Success," host Chrissy Rey dives into the art and science of crafting an engaging "About" page for your website. Learn why your "About" page is more than just your business story—it's a strategic tool for connecting with your audience. Chrissy shares her personal experiences and practical steps on how to write a compelling headline, showcase your mission, vision, and values, share your brand's journey, and effectively use visuals. Listen in for insightful tips to help you create an "About" page that resonates with your audience and builds a powerful connection. Whether you're just starting out or looking to refine your existing page, this episode is packed with useful advice.
Unleash the power of a perfect homepage with this episode of "Website Success!" Join host Chrissy Rey as she shares the secrets of crafting a captivating homepage. From compelling headlines to effective navigation, Chrissy delivers essential tips to help your site stand out. Don't miss this chance to transform your homepage from ordinary to extraordinary. Tune in now and embark on your journey toward a stunning and user-friendly website. Let's make your homepage shine!
Get ready to unlock the secret to website success with our latest episode! Join host Chrissy Rey as she reveals the must-have pages that every website needs. From captivating homepages to engaging about pages, discover the essential elements that will take your website from "meh" to magnificent. Don't miss this game-changing episode of "Website Success"—your roadmap to building a website that wows! Tune in now and create a site that leaves a lasting impression. Let's get those essential pages up and running!
In this episode of the Website Success podcast, I'll delve into the common pitfalls that many beginners encounter during the website planning process. Join me as I discuss the importance of proper planning, setting realistic goals, and allocating enough time for each stage of website creation. We'll also explore the significance of designing for the target audience rather than solely focusing on personal preferences and why succumbing to perfectionism can hinder progress. Tune in for valuable insights and practical tips to ensure a smoother journey in planning your website. Happy website planning and creating!
Discover the secrets to creating a realistic timeline for making your website in this episode of Website Success. Whether you're DIY-ing your website or considering hiring a professional, my guidance will help you navigate the different phases of website development, from planning and branding to content creation and maintenance. Tune in, learn how to allocate your time effectively, and set realistic expectations for a successful website creation journey.
In this episode of Website Success, I'll dive into the essential aspects of creating a budget for your website. Whether you're a small business owner, a freelancer, or simply looking to showcase your work online, understanding the costs involved is crucial. Join me as I guide you through the process of budgeting for your website, considering both financial investment and time commitment. Tune in to gain insights and ensure a successful website journey without breaking the bank.
If you've been following along with my website planning series, you should be just about done with creating a plan for your website. The next step is to create a tech stack for your website, which is basically just a list of all the technology and tools you'll use to create and maintain your website. In this episode, I'll share some tools you might want to consider as well as my baseline tech stack for a basic WordPress website.
If you've been following along with my series on planning your website, you're getting close to the end! The next step is to select a website builder. What are you going to use to build your website? There are a lot of factors to consider, and I'll cover the ones I usually consider when evaluating builders for my clients.
In this episode, we will talk about identifying the functionality you need for your website, which is an essential part of planning your website. You need to know what users should be able to do when they go to your website. That information will help you select a website builder and create a tech stack, which we'll discuss in future episodes.
We're still planning a website! In this episode, I'll talk about creating a list of the content you need for your website. You don't need to go very in-depth for now, but you do need to know what types of content you'll have to decide about other aspects of your website, so it's essential to understand what you need.
Who is your target audience? What do they need? How can you help them? Why should they choose you instead of your competition? Your Unique Value Proposition (UVP) is a statement that answers all of those questions. In this episode, I will walk you through the four simple steps you need to take to create your UVP. I'll also give you a few examples to show you the process.
You already know that your offer can help your ideal customer reach those goals. But what do you know about the other businesses out there that can also help them reach those goals? Knowing who your competitors are and what they offer can help you make more informed business decisions and stay ahead of the competition. In this episode, we'll talk about identifying and evaluating your competitors so you can plan your website for success.
Who is your ideal customer? Now that you know a bit more about your audience, it’s time to create an Ideal Customer Avatar (ICA). The ICA is a detailed profile of one representative of your target audience. You’ll use the ICA to guide decisions when it’s time to create your brand and content.
In this episode, we'll talk about identifying a target audience, so you know exactly who you're trying to attract when creating your website and other marketing materials. Make sure you grab a copy of my Website Planner so you can document your target audience once you identify it.
Let's go in-depth with some of the tasks you must do when planning your website. In this episode, we'll discuss setting SMART goals for your website. If you want to follow along with the planning process, grab a copy of my Website Planner.
Every great website starts with a plan. In this episode, I will walk you through planning your website. What are your goals? Who is your target audience? What sets you apart from your competitors? The answers to those questions and many more will help guide you through designing your brand, creating your content, and building your website.
How often do you check your website? If you're like many business owners, it's probably not often enough. Don't wait for a potential customer to alert you to a problem; stay on top of your website by running regular audits. In this episode, I highlight some things you should look for when you audit your website. You can download my free DIY Website Audit Checklist for a complete list of things you can check yourself.
After you research your keywords and make your website crawlable, it's time to start optimizing the individual pages within your website. This is called "on-page SEO." Listen in on this episode to learn more about how to do it. If you need help with on-page SEO, ask in the Get Your Business Online Facebook group: https://www.facebook.com/groups/getyourbizonline
You can research keywords and optimize your content all day, but if search engines can't crawl your website, it will never appear on them. In this episode, I share some simple tips for making sure search engines can crawl your website. If you need help getting your website crawlable, ask in the Get Your Business Online Facebook group: https://www.facebook.com/groups/getyourbizonline
You know you need to optimize your website for search engines (SEO), but where do you get started? The short answer is: research your keywords. Learn how to do just that in this episode. This is part one of a five-part series on SEO.
Do you want to create an amazing library of content you can share with your audience? Don’t start at the drawing board every single time. Repurpose your content to reach more customers and save time while you’re at it. Get a free trial of Repurpose.io: https://repurpose.io/?aff=21908