Growth Minded Contractor: Recent Episodes
Ryan Groth
Join us on the Growth Minded Contractor where we discuss running a contractor business in today's marketplace, self development, and transformative topics.
AI is transforming the home-services industry — fast. In this episode of The Growth-Minded Contractor Show, Ryan Groth sits down with Melisa Tokmak, CEO of NETIC AI, to explore how artificial intelligence is changing the way contractors generate revenue, manage leads, and serve customers.Melisa shares how NETIC became an AI revenue engine for enterprise and essential-service companies, helping them automate inbound and outbound communication, capture more leads, and deliver a better customer experience — all while keeping humans in the loop.Whether you're a roofer, HVAC pro, or service-based business owner, this conversation will help you understand where AI fits into your business and how to start leveraging it now.Timestamps:00:00 - Intro: AI is here to stay01:50 - Meet Melisa Tokmak and NETIC AI04:00 - What NETIC does for home-service companies06:30 - Automating inbound and outbound revenue09:20 - Nurturing and reactivating old leads12:00 - Why customer experience is everything16:00 - How AI and humans work together20:30 - The meaning behind "NETIC" and cybernetics26:00 - Real vs fake AI products — how to tell the difference33:00 - The importance of code integrity and on-shore engineering40:00 - Who NETIC serves and why43:00 - Final thoughts and where to learn morewww.netic.aiSubscribe for more great interviews and content.For Sales Training and Coaching to help you grow your business, visit sellonstg.com
In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with McKay Daniels, CEO of the National Roofing Contractors Association (NRCA), for one of the most important conversations happening in the roofing industry today.McKay brings 25+ years of political and government experience and now leads the national advocacy efforts that impact every U.S. roofing contractor. In this episode, he breaks down the REAL issues shaping the future of roofing — from immigration enforcement and workforce shortages to insurance pressures, building codes, private equity, AI, and more.If you're a roofing contractor, sales leader, or owner who needs clarity on where the industry is headed, this is a must-watch.✅ What You’ll Learn in This EpisodeWhy immigration enforcement is about to increase dramatically — and what it means for your crewsHow ICE audits, paperwork violations, and jobsite enforcement may impact contractorsThe truth about America’s skilled labor shortage — and why roofing is at a breaking pointWhat’s happening with insurance deductibles, premiums, and state-level building code changesWhy financing is becoming essential in roofing salesThe NRCA’s role in fighting for contractors nationwideHow contractors must evolve to survive the coming shifts in the industryMcKay’s insight is grounded, practical, and essential for growth-minded contractors who want to stay ahead of the curve.✅ Chapters / Timestamps00:00 — Welcome to the Growth Minded Contractor Show01:28 — Meet NRCA CEO McKay Daniels03:10 — From politics to roofing: McKay’s journey04:45 — The “Roofing Party” mindset06:15 — The biggest issues contractors face today07:38 — Immigration, workforce shortages & ICE enforcement09:46 — What ICE raids & audits mean for contractors12:31 — Paper audits, I-9 issues & potential penalties17:30 — The real workforce crisis in America18:29 — The missing piece in the immigration conversation19:45 — How workforce shortages will impact inflation, repairs & storms21:21 — What a practical workforce bill could look like23:25 — Why visas are harder to obtain for roofing26:12 — Political realities & what change could look like27:55 — Insurance industry pressure & policy changes29:08 — What’s happening in Florida, Texas & the Southeast32:30 — The shift from insurance-driven sales to financing33:47 — Reinventing as contractors35:12 — Why McKay believes in the roofing industry38:05 — Final thoughts & a call to get involved with NRCA✅ Connect With NRCABecome a member, join the advocacy efforts, and stay informed on national issues impacting the roofing industry:👉 https://www.nrca.net
If you’re a growth-minded contractor looking to scale your business without wasting money on bad leads, this episode is for you. Ryan Groth sits down with Matt Tyner, Chief Marketing Officer at Bone Dry Roofing—a $200M+ regional powerhouse—to reveal the marketing and leadership moves that took their team to the next level.You’ll hear how Bone Dry:Boosted answer rates from 70% to 97%Cut lead response times to under 2 minutesMore than doubled booking rates through better follow-upUsed hyperlocal SEO to expand profitably into new marketsBuilt a trusted brand without gimmicky discountsIs using AI and automation to improve speed, service, and profitabilityMatt also shares why storytelling beats offers, how to market across multiple locations, and how culture drives marketing performance in the trades.Chapters:00:00 – Why marketing is mission-critical for contractors today03:20 – Matt’s background and lessons from HVAC, agency, and PE growth06:50 – The first 90 days as CMO: listen, learn, and diagnose bottlenecks09:45 – Boosting answer and booking rates through better systems12:40 – Website fixes and technical SEO that actually matter15:30 – Core marketing channels before adding new ones18:30 – How to win with hyperlocal SEO and market expansion21:30 – Creating engaging, funny, brand-building social content24:10 – Using AI for after-hours calls, storms, and lead triage30:10 – Brand-first email and community-driven marketing35:20 – In-house marketing vs. agencies: what drives real results40:00 – Manufacturer relationships vs. brand storytelling44:00 – Leadership and culture as the foundation of great marketingThis episode is packed with proven, real-world insights for roofing and home service leaders who want predictable, profitable growth.Subscribe to the Growth Minded Contractor Show for more episodes like this.Join STG's Skool Community: https://www.skool.com/sales-transform...
In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with longtime industry leader Michael Gogan (formerly of CompanyCam, now with Alivo.ai) to talk about how AI agents are transforming the roofing and trades industries.Michael introduces Alivo’s four AI agents—Lily, Evan, Alex, and Jenna—and how they’re helping contractors answer calls, follow up on leads, close more deals, and boost online reviews automatically.They discuss:✅ Why most roofing companies miss up to one-third of inbound calls✅ How AI agents outperform call centers in speed, accuracy, and cost✅ How STG and Alivo are partnering to integrate sales training best practices directly into AI follow-up systems✅ Real case studies showing 2X increases in bookings using AI agents✅ What the future looks like when you combine AI automation + elite sales trainingIf you’re a growth-minded contractor, this episode is a must-watch.🎯 Get your onboarding fee waived:👉 https://alivo.ai/partner/stgFollow Ryan Groth and STG for more insights on AI, sales leadership, and performance in the trades. Get free access to STG's Academy:https://www.skool.com/sales-transform...#Roofing #SalesTraining #ArtificialIntelligence #STG #Contractors #GrowthMindset #ConstructionTech
Home services growth isn’t a silver bullet — it’s a system. In this Growth Minded Contractor episode, Ryan Groth sits down with Steve Huber of Billion Dollar Contractor, a sales leader behind $2B-plus in solar, roofing, HVAC, and windows and doors revenue. Steve explains how he helped scale multiple top private companies and what it takes for a three to five-million-dollar contractor to build toward fifty million and beyond without blowing up operations.What you’ll learn:Set clear North Stars and use a simple weekly scorecard for data-driven decisions.Pace growth across finance, operations, sales, and marketing so you don’t get over your skisWhy sales-oriented owners should delegate operations and stay in their superpowerHow to add new services the smart way, such as roofing for solar or HVAC and plumbingDon’t chase fads or rebates — build durable offers that work in any market.A consultative, diagnostic sales framework that makes it easy for customers to say yesYou can’t attract A-players without an A-plus company built on vision, training, and systems.Connect:Guest: Steve Huber — Billion Dollar ContractorHost: Ryan Groth — Sales Transformation GroupIf this helped, like, subscribe, and drop a question for a future episode.
In this episode of The Growth Minded Contractor Show, Ryan Groth sits down with Michael Malone of Bluff City Exteriors and Endeavor Equity Partners.Michael shares his journey from a 13-year career at Owens Corning and national accounts leadership to taking the leap into entrepreneurship—buying and running a contracting business with a faith-driven private equity group.We dive into:The shift from corporate stability to small business ownershipThe weight and fulfillment of entrepreneurshipHow private equity is reshaping roofing & exteriorsEndeavor Equity Partners’ faith-based mission and investment visionWhat types of businesses Endeavor is looking to acquire in the SoutheastIf you’re a contractor curious about the rise of private equity in roofing—or an entrepreneur balancing faith and business—you won’t want to miss this one.👉 Connect with Michael Malone on LinkedIn: [Michael Malone, Endeavor Equity Partners]👉 Subscribe for more contractor growth insights!For free Residential Sales Training: Join STG's Skool Community:https://www.skool.com/sales-transform...
On this Growth-Minded Contractor episode, Ryan Groth (STG) sits down with Paul Parnell (LVLUP Marketing) to break down a practical framework for scaling leads and revenue—without wasting sales hours.What you’ll learnProfit per Sales Hour (PPSH): How to score each lead source and fund only what pays.Intent vs. Interruption: Why Google (Search/Maps/SEO) often beats social for close rates.The Fire Framework: Offer (fuel), trust assets (logs), ads (gas), ops/sales (airflow).Case study: $300K in 90 days → $1M in 8 months using Google Ads + SEO. Here's the resource Paul mentions:https://leveluproofermarketing.com/ro...Tactical tips: Door-knock vs. PPC, titles that rank on YouTube/Google, email list ROI.Chapters0:00 Intro & Paul’s story1:40 From creative to growth marketing5:39 Profit per Sales Hour (how to calculate)12:22 The “build a fire” scaling model17:17 Intent vs. interruption marketing21:00 Applying intent marketing to coaching offers26:37 Ideal client profile & getting started28:15 Where to find Paul + resources29:21 Wrap-up & CTAGuest: Paul Parnell — LVLUP Roofer Marketing (leveluproofermarketing.com)Host: Ryan Groth — Sales Transformation GroupIf this helped, subscribe, like, and share. New episodes weekly for growth-minded contractors.For free residential sales training course by Ryan Groth, join our Skool community:https://www.skool.com/sales-transform...
On this Growth-Minded Contractor episode, Ryan Groth (STG) talks with Andrew Henke, Senior Managing Partner at Brix Recruiting (with an “X”), about building a recruiting engine that consistently lands high-performing sales and leadership talent.What you’ll learnOld-school headhunting vs job boards: Why proactive outreach wins for key roles.“Roll out the red carpet” candidate experience: Speed-to-lead, scripted follow-ups, and sizzle videos.Make recruiting a marketing function: VSLs, day-in-the-life content, culture reels, and IG pages.Community referrals that work: Turn happy customers into talent scouts.Sales hiring KPIs: Measure your funnel like revenue—response time, show rate, offer rate, accept rate.Hot roles & trends: Sales managers, call-center/marketing leaders, install managers, and execs in home improvement & commercial roofing.Chapters0:00 Intro & why recruiting is underdeveloped1:25 What Bricks Recruiting does (proactive headhunting)5:58 Roles they fill & market trends8:52 How to make your company irresistible to candidates10:40 Speed-to-lead and candidate nurturing12:55 Marketing-owned recruiting: VSLs, DITL videos, culture content17:24 Social proof & recruiting on Instagram19:14 Community/customer referral plays21:30 How to contact Bricks + recruiting KPIsConnectGuest: Brix Recruiting — brixrecruiting.com | ahenke@brixrecruiting.comHost: Ryan Groth — Sales Transformation Group (STG)If this helped, subscribe, like, and share. New episodes weekly for growth-minded contractors.
If your contracting company feels stuck at the same revenue… or stretched by fast growth, this episode is your playbook. Ryan Groth sits down with Andy Brown, founder of LULO Coaching and former COO of a rapidly scaling commercial roofing company, to break down how a fractional COO tightens operations and unlocks growth—especially for $5–30M, 10+ employee, service-based contractors.What you’ll learn:“Stuck vs. Stretched” Diagnostic: The two profiles that signal it’s time for a COO.Owner Focus Reset: Do what moves the needle; eliminate / automate / delegate the rest (including email triage).Operations, Defined: The full engine—people, SOPs, production, service, HR, accounting, tech—that delivers what sales sells.Process That Scales: Why you need a 1-page core process + granular SOPs + tech stack (e.g., Monday.com) to make it visible, repeatable, and accountable.Visionary/Integrator Reality Check: EOS is powerful—but timing and fit matter. Don’t “play $20M company” when you’re at $3M.Field Example: How to turn PM chaos into a simple 4-stage flow (handoff → pre-con → install → closeout) with owners and due dates.Who Andy helps: Service-based contractors in the $5–30M range who want healthy, sustainable growth (and leaders who want clarity, accountability, and margin in their calendar).Connect with Andy:Email: andy@lulocoach.comLinkedIn: Andy Brown — LULO CoachAbout STG: We train and coach owners, sales leaders, and reps in the trades to build elite sales teams and systems.👉 If this helped, like, comment, and subscribe for more conversations that turn chaos into scalable growth.Get free Skool community access and Ryan's Courses here:https://www.skool.com/sales-transform...
Cashflow is the #1 killer of contracting businesses. Most subcontractors and GCs aren’t financed by banks—they’re financed by their own payroll, material costs, and equipment. And when growth outpaces systems, cash problems show up fast.In this episode of the Growth Minded Contractor Show, Ryan Groth sits down with Scott Peper, founder of Mobilization Funding, to unpack how contractors can fund projects the right way and avoid cashflow disasters.Here’s what you’ll learn:Why taking on too much work without systems crushes margins.The dangers of over/under billing and how it leads to profitless jobs.How to create a pre-job cashflow analysis that shows exactly how much cash you’ll need before the project funds itself.The truth about merchant cash advance (MCA) loans and why they’re deadly for construction companies.Smarter alternatives for funding labor, materials, and equipment while scaling.💡 Scott also shares free tools—including a cashflow calculator and his book The Big Book of Cashflow—that simplify construction finance and give contractors the clarity they need to grow safely.👉 Learn more and grab free resources at mobilizationfunding.com
In this podcast episode, host Ryan Groth interviews Raymond Little, who shares his incredible journey from a troubled past involving crime and addiction to becoming a successful entrepreneur in the roofing industry. Raymond discusses the pivotal moments in his life, including the birth of his son, which motivated him to change his ways. He details his entry into the roofing business, innovative sales strategies, and the importance of building a culture of health and recovery within his team. The conversation also touches on the impact of private equity in the roofing industry and the future of the business.
In this episode of the Growth-Minded Contractor Show, Ryan Groth sits down with Mike Benitez, Chief Experience Officer at Rhino Strategic Solutions. Mike shares insights on the evolution of digital marketing in the home services industry. He discusses common mistakes contractors make, the importance of organic marketing, and the strategic use of paid advertising. Mike emphasizes the significance of branding, client experience, and effective tracking of marketing efforts. He also explores the future of marketing with AI and shares case studies of successful contractors, highlighting the importance of reputation management and genuine customer relationships.
In this conversation with Ryan Groth and Anisa Westfall, Chief Marketing Officer of Westfall Roofing, Anisa shares her journey in transforming a family-owned roofing business into a top contender in the industry. She discusses the importance of company culture, effective marketing strategies, and the dynamics of a successful sales team. Anisa emphasizes the challenges of geographic expansion, the significance of lead generation, and innovative marketing approaches that have contributed to their growth. She concludes with valuable insights for contractors and marketers on establishing brand value and customer engagement.
In this episode, Zach Wallick shares his journey from being a third-generation roofing contractor to founding his own company, Kairos Roofing. He discusses the influence of his family legacy, the importance of sales strategies, and building a strong company culture. Zach reflects on his growth in the roofing industry, the challenges he faced, and the eventual sale of his company. His insights on leadership, marketing, and personal development provide valuable lessons for aspiring entrepreneurs.
Chapters
00:00 Introduction to Zach Wallach
03:06 The Wallach Family Legacy in Roofing
07:27 Transitioning from New Construction to Service
11:16 Sales Journey and Early Experiences
15:18 Becoming a Forensic Roofing Specialist
18:41 Sales Strategies and Team Dynamics
25:33 The Flywheel Effect in Sales Growth
28:09 The Growth of Deal Sizes
30:54 Building Relationships for Success
34:38 Innovative Marketing Strategies
38:42 Navigating Personal Challenges and Career Growth
41:54 The Birth of Kairos Roofing
46:23 Scaling and Technology Integration
51:59 The Unexpected Sale and Life Changes
In this episode, Ryan interviews Johnny Rios, a licensed psychotherapist and founder of Primal Virtues, focusing on mental health, masculinity, and personal development. They discuss the challenges of performance anxiety faced by athletes and businessmen, strategies for overcoming fear and anxiety, and the integration of faith and spirituality in mental health practices. Johnny emphasizes the importance of healthy masculinity in family dynamics and the need for mentorship among men. He shares practical tips for being a better husband and father, and concludes with an overview of his work with Primal Virtues, aimed at building and rebuilding men in body, soul, and spirit.
Chapters
00:00 Introduction to Johnny Rios and His Journey
02:28 Understanding Performance Anxiety in Athletes and Businessmen
06:10 Strategies for Overcoming Fear and Anxiety
15:40 Integrating Faith and Spirituality in Mental Health
18:17 The Role of Masculinity in Family and Business
22:47 Navigating Toxic Masculinity and Healthy Masculinity
28:53 Models of Masculinity: Historical and Personal Examples
32:32 Tips for Being a Better Husband and Father
37:44 Primal Virtues: Building and Rebuilding Men
In this conversation, Ryan, Heath, and Ronnie discuss the journey of Avco Roofing, exploring their personal backgrounds, the company's culture, and the importance of relationships in the roofing industry. They delve into marketing strategies, recruiting and training sales teams, and the structure of sales management. The discussion emphasizes the core values of love and support within the company, highlighting how these principles drive their success and foster a positive work environment.
Chapters
00:00 Introduction to Avco Roofing and Its Founders
03:31 The Journey of Building Avco Roofing
06:38 Core Values and Company Culture
09:34 The Importance of Relationships in Business
12:43 Growth and Challenges in the Roofing Industry
15:26 Helping People and Community Impact
18:31 Sales Philosophy: Helping vs. Closing
21:34 The Role of Love in Business
24:31 Navigating Challenges and Building a Team
27:31 Conclusion and Future Aspirations
32:37 The Mindset Shift in Sales
37:07 The Importance of Marketing and Branding
42:15 Recruiting and Training Sales Teams
52:20 Managing Sales Teams Effectively
01:02:32 The Role of Sales Managers
01:06:33 Differentiating the Roof Warrior Program
In this conversation, Chris Hoffman shares insights from his journey in the family business, emphasizing the importance of culture, values, and strategic growth. He discusses the challenges of marketing, cost management, and the role of HR in fostering a high-performance culture. Chris highlights the need for effective sales strategies and the importance of understanding the customer journey to drive success.
- Chapters
- 01:27 The Family Business Journey
- 05:18 Importance of Purpose and Values
- 09:22 Marketing Strategies for Growth
- 13:29 Customer Journey and Metrics
- 17:27 Sales Strategies and Lead Allocation
- 21:35 Frontline Engagement and Leadership
- 25:29 Managing Costs and Margins
- 29:24 Insurance and Risk Management
- 33:26 HR and Talent Development
In this session during Transform '25, Coach JC shares his journey of personal growth and the importance of going 'all in' on oneself. He emphasizes the significance of having a strong purpose, vision, and the role of leadership in achieving success. Through personal anecdotes and motivational insights, he challenges the audience to overcome limiting beliefs and strive for excellence in both personal and professional realms. The session culminates in a call to action for attendees to reflect on their goals and commit to becoming the best versions of themselves.
Chapters
00:00 Introduction to Transformation and Purpose
03:34 Going All In: The Poker Analogy
06:35 Identifying Your Current State: Are You Winning?
09:18 Becoming the Most Valuable Player (MVP) of Your Life
12:41 Finding Your Why: The Power of Purpose
15:31 Energy and Passion: The Driving Forces
18:40 Taking Action: Overcoming Comfort and Complacency
21:36 Vision: Seeing Beyond the Present
24:35 Transforming Adversity into Opportunity
27:31 The Importance of Response: E + R = O
30:30 Creating a New Identity: Who Do You Need to Become?
33:34 Conclusion: Committing to Transformation
42:18 The Power of Seeing Potential
45:01 Evaluating Sales Leadership Skills
47:31 Understanding Sales Pipeline Management
51:39 Defining and Practicing Sales Processes
57:02 Rewiring Mindsets for Sales Success
01:00:38 Overcoming Limiting Beliefs
01:14:56 Creating a Vision for Change
In this conversation, Lance Bachman shares his insights on business growth, emphasizing the importance of tracking metrics, personal branding, and effective marketing strategies. He discusses the concept of being 'the funnel' in business, the significance of scaling and selling companies, and the necessity of investing in people and culture. Throughout the talk, he highlights the value of social media, the need for a strong sales philosophy, and the critical role of recruiting in building successful teams.
- Chapters
- 00:00 The Importance of Coaching vs. Training
- 01:54 Faith and Leadership in Business
- 04:53 The Journey of Entrepreneurship
- 07:50 Scaling and Selling Businesses
- 10:56 The Role of Coaching in Business Growth
- 13:35 The Three S's of Success
- 16:38 Building Your Personal Brand
- 19:56 SEO and Marketing Strategies
- 21:12 The Evolution of Media Companies
- 22:07 The Power of Google LSAs and Lead Aggregators
- 24:18 Harnessing Social Media for Business Growth
- 26:40 Setting Weekly Marketing Goals
- 27:47 The Importance of Lead Follow-Up
- 30:21 Training vs. Coaching: Building a Strong Team
- 34:22 Recruiting with Grit and Determination
- 38:46 Investing in Employees for Long-Term Success
- 41:13 The Journey of Continuous Improvement
In this engaging conversation, Randy Hurtado shares his journey from IT security to becoming a successful roofing contractor and business owner. He discusses his family life, including his commitment to adoption, and the values that guide his work ethic. Randy also delves into the roofing industry's evolving landscape, emphasizing the importance of collaboration, customer experience, and the role of financing in business growth. He offers insights into private equity and shares his daily routine, highlighting the balance between work and family life. In this conversation, the speakers discuss various aspects of life, including the joys of ranch living, the importance of community and family, and the exploration of faith through apologetics. They share insights on business inspirations from industry leaders and innovative ventures aimed at improving customer retention. The discussion also highlights the significance of building strong vendor relationships and the role of communication in successful business practices.takeaways
- Randy emphasizes the importance of faith in his life and business.
- He has a strong commitment to family, with six children and a focus on adoption.
- Transitioning from IT to roofing was a significant career shift for Randy.
- Randy's business strategy includes expanding into various construction-related services.
- He believes in collaboration within the roofing industry to improve customer experiences.
- Randy sees the need for roofing companies to adapt to retail models due to rising deductibles.
- Offering financing options has significantly impacted his business's success.
- He values mentorship and helping other contractors succeed in the industry.
- Randy's daily routine includes starting with a Bible study and being hands-on in his business.
- He maintains a strong work ethic and believes in outworking competitors. Life on the ranch involves balancing work and family responsibilities.
- Community and family gatherings are central to personal happiness.
- Studying apologetics helps in understanding and defending one's faith.
- Faith can be challenged by scientific perspectives, leading to deeper exploration.
- Inspirational figures in business can shape one's work ethic and approach.
- Innovative solutions can significantly improve customer retention rates.
- Building a strong network of vendors is crucial for business success.
- Effective communication is essential for expanding a business.
- Personal experiences shape one's approach to fatherhood and mentorship.
- Relationships are foundational to both personal and professional success.
In this conversation, Ryan and Josie discuss the journey of Josie Parks, from his humble beginnings in a construction family to becoming a successful entrepreneur. They explore themes of faith, resilience, and the importance of community in business. Josie shares insights on integrating faith into his work, the significance of taking action, and the strategies he used to excel in door-to-door sales. The discussion also covers recruiting and training sales teams, building leadership, and the value of networking in the industry.
00:00 Introduction and Background
03:30 Faith and Business Integration
06:40 Answering the Call
09:31 Action and Mindset
12:21 Success in Door-to-Door Sales
15:32 Recruiting and Training Sales Teams
21:10 Building Leadership and Delegation
25:13 Networking and Community Building
32:06 New Chapter
Takeaways
Josie's background shaped his growth mindset and resilience.
Faith plays a crucial role in Josie's business approach.
Answering the call to purpose is essential for personal growth.
Taking massive action is key to achieving goals.
Knocking till dark was a significant strategy for sales success.
Building a strong team is vital for scaling a business.
Effective recruiting involves leveraging existing team networks.
Training should focus on lead generation before closing sales.
Leadership development requires giving opportunities to others.
Community and networking are essential for industry growth.
Summary
In this episode, David Reed discusses effective sales strategies for contractors, focusing on managing new leads, conducting pipeline reviews, and accurate sales forecasting. He emphasizes the importance of timely lead engagement, understanding compelling reasons for customer inquiries, and quantifying the costs of inaction. The conversation also highlights the need for structured pipeline reviews to improve sales outcomes and the significance of accurate forecasting in driving business decisions.
Takeaways
Leads must be managed promptly to maximize conversion rates.
Establish a standard operating procedure for lead engagement.
Follow up with new leads multiple times within the first few days.
Pipeline reviews help identify gaps and improve close rates.
Understanding the compelling reason behind a customer's inquiry is crucial.
Quantifying the cost of inaction can motivate customers to act.
Sales professionals should not solely focus on price when closing deals.
Regular pipeline reviews should be conducted to maintain sales momentum.
Forecasting sales accurately is essential for business planning.
Utilizing a weekly commit sheet can enhance team accountability.
Summary
In this episode, David Reed discusses effective outbound prospecting strategies for commercial contractors, focusing on cold calling techniques, the use of technology for targeted outreach, and building a robust outbound sales engine. He emphasizes the importance of establishing rapport, utilizing tools like Solar Scout and Convex, and understanding customer pain points to drive successful sales conversations.
Takeaways
Outbound prospecting is crucial for commercial contractors.
Cold calling should focus on the prospect's needs, not just the sales pitch.
Using first names creates a more personal connection during calls.
The law of reciprocity can significantly improve conversion rates.
Offering valuable resources can open doors for further conversation.
Asking soft questions helps prospects feel comfortable sharing information.
Identifying the age of units can help target the right prospects.
Tools like Solar Scout and Convex can enhance outreach efforts.
Building a structured outbound sales process is essential for success.
Follow-up questions are key to understanding customer pain points.
Overview
Welcome to the Growth-Minded Contractor Podcast, sponsored by Sales Transformation Group. In this episode, we’re rewinding back to RoofCon in Orlando, where industry leaders shared invaluable insights and strategies for contractors. We’ll dive into the highlights, including my talk, Unlocking Elite Performance and Your Sales Team, along with memorable presentations from other industry experts. From Sam Taggart’s GimmeBubblePoints for Eat What You Kill to Heath Hicks’ $200 Million Journey and the 10 Biggest Mistakes Learned, this episode will provide you with powerful takeaways to elevate your sales and leadership game. Join us for a recap of the top moments and actionable lessons from RoofCon.
Key Topics
1.Sam Taggart – Eat What You Kill
•Explore Sam’s innovative approach with focusing on the Eat What You Kill mentality.
•Discuss how this concept can motivate sales professionals and foster a results-driven culture.
2.David Reed – Unlocking Elite Performance and Your Sales Team
•Key points from my talk on elevating team performance.
•Highlight strategies for cultivating elite performance within sales teams and actionable steps contractors can implement.
3.Ronnie Lawler – How to Develop Leaders, Not Just Managers
•Ronnie’s approach to leadership development, emphasizing creating true leaders.
•Discuss techniques to nurture leadership qualities rather than simply managing processes.
4.Heath Hicks – $200 Million Journey: 10 Biggest Mistakes Learned
•Heath’s candid look into his journey of building a $200 million business.
•Breakdown of the top 10 mistakes he encountered, with lessons on how to avoid these pitfalls for sustainable growth.
5.Randy Hurtado – Unleashing Secret Sales Performance Referrals
•Randy’s insights on generating referrals and maximizing client relationships for increased sales.
•Key strategies for contractors to enhance their referral programs and boost their sales through word-of-mouth.
Summary
In this conversation, David Reed and Nick discuss the growth and success of Legacy Decks and Outdoor Living. Nick shares insights into the company's structure, sales strategies, and the importance of personal development for employees. They also explore the significance of community engagement and how the company gives back through various initiatives. The discussion highlights the importance of client education, pre-qualification processes, and the impact of a strong organizational culture on business success.
Takeaways
Legacy Decks has been helping other deck builders improve their processes.
The company has a structured team to enhance project management.
Tracking weekly numbers has significantly improved sales performance.
Charging for planning and design phases has increased close ratios.
Understanding client needs is crucial for successful project execution.
The target demographic for deck building has evolved over the years.
Personal development programs enhance employee performance and satisfaction.
Community service initiatives strengthen company culture and values.
A strong pre-qualification process leads to better client relationships.
Leadership training is essential for fostering a positive work environment.
Summary:
In this conversation, David Reed discusses the essential components for building an eight-figure sales team, focusing on pipeline management, effective sales processes, prospecting strategies, product diversification, recruiting, onboarding, forecasting, and employee retention. He emphasizes the importance of follow-up, understanding sales metrics, and creating a strong company culture to drive growth and success.
Takeaways
Pipeline management is crucial for forecasting and success.
Consistent follow-up is often lacking in sales teams.
A structured sales process can significantly improve closing rates.
Understanding your close rate is essential for growth.
Compensation models should drive the right behaviors in sales teams.
Focusing on specific neighborhoods can enhance local branding.
Diversifying products can help stabilize revenue streams.
Recruiting based on core values is key to team success.
Onboarding processes should set clear expectations for new hires.
Accurate forecasting is vital for making informed business decisions.
Take aways:
•Milestone Methodology: Break your sales process into clear, measurable milestones. This ensures consistency and predictability at each stage, helping your team stay on track and move prospects efficiently through the funnel.
•Common Mistakes: Rushing through the discovery phase, failing to qualify leads properly, and neglecting follow-up. These mistakes create inefficiencies and can lead to lost deals.
•Coaching and Training: Ongoing coaching is essential. Provide regular feedback to your sales team and train them on the nuances of your sales process to ensure continuous improvement and adaptation.
Summary
In this episode of the Growth Minded Contractors podcast, David Reed discusses the critical mistakes new business owners make when hiring their first salespeople. He emphasizes the importance of avoiding the law of compounding consequences by not hiring friends or family, setting clear expectations for new hires, and having difficult conversations when standards are not met. Reed also highlights the significance of core values in maintaining a strong team culture and ensuring accountability within the organization.
Takeaways
Avoid hiring friends or family to prevent accountability issues.
The law of compounding consequences can negatively impact business growth.
Setting clear expectations is crucial for new hires' success.
Understanding individual motivations can drive performance.
Speak positively to team members to encourage accountability.
Document performance issues and have a clear plan for improvement.
Core values are essential for a cohesive team culture.
Difficult conversations should be handled respectfully and privately.
A strong culture can drive team members to exceed expectations.
One bad hire can disrupt the entire organization.
Summary
In this conversation, David Reed discusses insights gained from a private equity workshop, focusing on key financial metrics such as EBITDA, revenue growth, customer acquisition costs, and the importance of diversifying client bases. He highlights the value adders and detractors that private equity firms consider when evaluating businesses, emphasizing the need for accurate data and robust systems to enhance business valuation.
Takeaways
Private equity firms look for companies with at least $1 million in EBITDA.
Revenue growth of 100% year-over-year is highly valued.
Retention strategies can significantly enhance customer loyalty.
Understanding LTV and CAC is crucial for business health.
Key man risk can jeopardize business stability.
Diversifying client types mitigates market risk.
Single channel marketing strategies pose significant risks.
Data accuracy is essential for business valuation.
Private equity firms prefer businesses with established systems.
Improving EBITDA margins can set a business apart from competitors.
Summary:
In this conversation, David Reed interviews Ryan Shantz, former CEO of SumoQuote, about roofing technology and the importance of a structured sales presentation. They discuss the need for contractors to focus on the customer and their needs, rather than just selling themselves. Ryan emphasizes the importance of creating a customer journey and mapping out every touchpoint to ensure a seamless experience. They also touch on the acquisition process and the significance of having solid financials and banking relationships. Ryan shares his post-acquisition experience and highlights the importance of giving back to organizations that help those in need.
Takeaways
- Focus on the customer and their needs in your sales presentation.
- Create a customer journey and map out every touchpoint to provide a seamless experience.
- Have solid financials and banking relationships to prepare for acquisitions.
- Utilize technology to scale your business and maximize efficiency.
- Consider alternative compensation structures for sales teams to optimize performance.
- Give back to organizations that help those in need.
Summary
In this podcast episode, David Reed discusses the onboarding process and the first 30, 60, and 90 days for a new roofing salesman. He emphasizes the importance of establishing core values, understanding the company's history and vision, and aligning the salesperson's goals with the organization's goals. Reed also highlights the need for clear expectations, training on sales processes and SOPs, and building relationships within the team. He emphasizes the importance of tracking KPIs, coaching and supporting the salesperson, and focusing on activity and mastering the sales process. Lastly, he discusses the importance of generating referrals and implementing a strong follow-up process.
Takeaways
- Establishing core values and aligning the salesperson's goals with the organization's goals is crucial during the onboarding process.
- Clear expectations, training on sales processes and SOPs, and building relationships within the team are important for success.
- Tracking KPIs, coaching, and supporting the salesperson are essential for growth.
- Focusing on activity and mastering the sales process, as well as generating referrals and implementing a strong follow-up process, can lead to better results.
Summary
In this episode, David Reed interviews Lance Ziegler, a growth consultant, about his experience working with small businesses in the contracting industry. They discuss the unique challenges contractors face when transitioning from a solo operation to running a full-fledged sales operation. They also talk about the Roof Warrior event, which focuses on door-to-door sales in the roofing industry. Some key takeaways from the event include the importance of scheduling, effective onboarding processes, role-playing, and following up with prospects. They also discuss the strategy of focusing on building relationships and nurturing referrals within specific neighborhoods.
Takeaways
Contractors face unique challenges when transitioning from a solo operation to running a full-fledged sales operation.
Effective scheduling, onboarding processes, and role-playing are crucial for success in the contracting industry.
Following up with prospects every week is a key strategy for building relationships and closing deals.
Focusing on building relationships and nurturing referrals within specific neighborhoods can lead to significant revenue growth.
Contractors should be proactive in creating systems and strategies to set themselves up for long-term success.
Summary
Luke McCormack, CEO of McCormack Partners, shares insights on recruiting and leading in the roofing industry. He emphasizes the importance of investing in employees and developing their skills and personal growth. Luke highlights the need for a strong cultural fit when hiring and suggests using personality tests to assess compatibility. He also stresses the significance of having a clear vision for the company's future and communicating it to the team. By focusing on these areas, businesses can attract and retain top talent and drive growth.
Takeaways
Invest in your employees' skills and personal growth to retain top talent.
Prioritize cultural fit when hiring to ensure team cohesion and success.
Use personality tests to assess compatibility and make informed hiring decisions.
Have a clear and compelling vision for the company's future to inspire and motivate the team.
Summary
In this episode, David Reed interviews Andy Hobica from Hobica Services, a family-owned HVAC company in Phoenix, Arizona. Andy shares the history of his company and how they have expanded their services to include plumbing, electrical, and wine cellars. They discuss the importance of building relationships with customers and the power of online reviews. Andy also shares his sales process, which includes calling customers on the way to their homes, wearing booties, and engaging in conversation to build rapport. In this conversation, David Reed discusses the importance of mirroring customers and actively listening in sales. He also shares his approach to building relationships and going above and beyond for his customers. Additionally, he talks about the value of giving back and his nonprofit organization, One Bag at a Time. Overall, the conversation highlights the significance of understanding and meeting the needs of customers, as well as the impact of philanthropy on personal and professional fulfillment.
Takeaways
Building relationships with customers is crucial for long-term success and referrals.
Online reviews can greatly impact a company's reputation and credibility.
Calling customers on the way to their homes and wearing booties shows professionalism and attention to detail.
Engaging in conversation and showing genuine interest in customers helps build rapport and trust.
Small gestures, like offering a free drink or promotional products, can make a big difference in customer satisfaction. Mirroring the customer's interests and avoiding controversial topics can help build rapport in sales.
Actively listening to customers is a crucial aspect of the sales approach.
Going above and beyond for customers, such as conducting thorough assessments and providing additional services, can leave a lasting impression.
Building relationships and rapport with customers is essential for success in sales.
Giving back and engaging in philanthropy can bring joy and fulfillment to both personal and professional life.
Summary
In this episode, David Reed and Martin discuss the next evolution of sales and how technology can improve sales training and coaching. They highlight the importance of having the right characteristics, knowledge, and skills for successful selling. They also emphasize the value of real-time feedback and learning from the best reps in the organization. The conversation explores the challenges in coaching and training sales reps and provides insights on how to effectively implement a coaching program. They discuss the benefits of recording and analyzing sales conversations and how it can lead to improved team performance and customer satisfaction.
Takeaways
The next evolution of sales involves leveraging technology to improve sales training and coaching.
Successful selling requires the right characteristics, knowledge about the product and buyer, and skills to drive great outcomes.
Real-time feedback and learning from the best reps in the organization are crucial for improving sales performance.
Recording and analyzing sales conversations can provide valuable insights for improving team performance and customer satisfaction.
Chapters
00:00 Introduction and Overview
01:03 Understanding Conversation Intelligence
06:24 Coaching Strategies for Sales Teams
08:40 Coaching for Small Contractors
11:33 Time Investment in Coaching
16:44 Actionable Insights from Conversation Intelligence
22:49 The ROI and Market Adoption of Conversation Intelligence
26:14 First Mover Advantage and Data-driven Coaching
31:03 Action Items and Conclusion
34:32 GMC Pod OUTRO.wav
Summary
In this episode, David Reed discusses the second half of the week one onboarding process for sales professionals. He focuses on three primary areas: presentation, discovery process, and follow-up nurture strategy. He emphasizes the importance of establishing a large gap during the presentation to create a sense of urgency for the prospect. In the discovery process, he highlights the need to understand the prospect's compelling reason and quantify the cost of not taking action. He also emphasizes the importance of effective follow-up and communication throughout the sales process, as well as the significance of requesting referrals.
Takeaways
Establish a large gap during the presentation to create urgency for the prospect
Understand the prospect's compelling reason and quantify the cost of not taking action during the discovery process
Implement an effective follow-up and nurture strategy, including providing value-add content
Set clear expectations for handoffs and communication throughout the sales process
Request referrals consistently to increase revenue
Overview
•Introduction: Brief introduction to the company’s vision, goals, and key values.
•Systems Setup: Instructions for logging into company systems and understanding the Perform Platform.
•Initial Expectations: Overview of daily, weekly, and monthly expectations for new hires.
•Mindset and Culture: Importance of a positive mindset, commitment to excellence, and integration into the team culture.
Host Information
•Name: David Reed
•Title: VP of Sales, Sales Transformation Group
•Instagram: @_dreed86_
•Email: David.reed@salestransformationgroup.com
Key Topics
Module 1: Getting Started on the Right Foot
•Company Overview: Introduction to the company’s story, vision, and core values.
•Logins and Systems: Setting up logins and understanding the Perform Platform.
•Expectations and Mindset: Emphasis on daily, weekly, and monthly expectations, commitment to excellence, and maintaining a positive mindset.
•Book List: Recommended readings include “Fanatical Prospecting,” “Way of the Wolf,” and “GAP Selling.”
•Structuring Your Day: Time management, role-playing, and social selling.
•Team Culture and Communication: Importance of partnerships and effective team communication.
Module 2: CRM + List Building
•CRM Overview: Introduction to CRM terms, definitions, and statuses.
•Analyzing Leads: How to filter and analyze leads for high-priority opportunities.
•List Building Flow: Process from creating big lists to cherry-picking smaller, targeted lists.
•Best Practices: Strategies for reaching out, including using Google Reviews and marketing activities.
Module 3: Cold Calling/Door Knocking Theory
•Ideal Customer Profile: Identifying green and red flags in potential customers.
•Tonality: Emphasis on the importance of voice tone and delivery during calls and door knocking.
•Call/Knock Structure: Framework for opening, body, and closing of cold calls and door-knocking interactions.
•Questions: Key questions to ask during calls and door-knocking to uncover pain points and qualify leads.
Module 4: Cold Calling/Door Knocking - Qualifying Questions
•Script Development: Crafting effective cold-calling and door-knocking scripts.
•Execution: Best practices for making calls and door-knocking, including role-playing and reviewing recorded interactions.
•Advanced Strategies: Techniques for pacing, pausing, and getting past gatekeepers during calls and door knocking.
Module 5: Cold Calling/Door Knocking - Objection Handling
•Common Objections: Strategies for handling typical objections like “not interested,” “no time,” and “email me” during calls and door knocking.
•Role Playing: Practicing objection handling through role-playing exercises.
•Mindset: Maintaining a positive and curious mindset during calls and door-knocking.
Call to Action
Request your complimentary copy of our leadership ebook by emailing david.reed@salestransformationgroup.com
Contact us for more information
For more insights and resources, visit our website at salestransformationgroup.com, or email David directly at David.reed@salestransformationgroup.com Let’s transform your business together!
In this episode of Growth Minded Contractor, hosted by David Reed, we delve into a crucial update regarding the Fair Labor Standards Act (FLSA) and the changes that have taken place as of March 11th 2024. Tune in as we explore the latest developments, implications, and how they impact businesses and employees alike. Gain valuable insights to ensure compliance and navigate changes effectively in this ever-evolving landscape. Join us for an informative discussion that promises to shed light on essential updates shaping the future of labor standards.
In this episode, David Reed's got your back as he breaks down how to brace yourself for the upcoming insurance changes. Get ready to learn all about what you need to do. Let's get it!
Ask yourself this question: is the culture of your company family-like? Or is it like a professional sports team? Because trust us, there's a difference. In this episode, Ryan and David touch on the importance of company culture... and how it directly impacts business success. Believe us, you DO NOT want to miss this episode!
Upcoming events: https://salestransformationgroup.regfox.com/roof-warrior-2024
More info: https://www.salestransformationgroup.com/
In this episode of Growth Minded Contractor, we delve into the world of roofing with a special focus on Hostetler Roofing, a leading name in the industry. Join Ryan as he sits down with Jake Faulkner, Residential Sales Manager, to uncover the secrets behind their success. From their humble beginnings to their current status as a reputable company in our industry, Jake shares valuable insights into the strategies, challenges, and innovations that have propelled Hostetler Roofing to the top. Whether you're a seasoned contractor looking for inspiration or a homeowner in need of roofing expertise, this episode promises to deliver invaluable knowledge and inspiration!
For more information on us: https://www.salestransformationgroup.com/
For more information on Hostetler: https://hostetlerroofing.com/about/
UPCOMING EVENTS: https://salestransformationgroup.regfox.com/roof-warrior-2024
In this episode, co-host David Reed is back with another insightful conversation. Join him in learning about all things objection handling. Objection handling is a crucial aspect of the sales process where a salesperson addresses a prospect's concerns regarding the product or service being offered, ensuring the sales journey continues smoothly. Join us to explore the nuances of responding to objections in a way that not only alleviates concerns but also bridges any knowledge gaps for the customer.
And... we're back! Happy New Year everyone. In this episode, we dive deep into the intricate world of commission structures for contractors. Co-host David Reed unravels the complexities, providing insights into effective commission models, common pitfalls to avoid, and strategies to motivate your sales team. Whether you're a seasoned contractor or just entering the field, understanding the nuances of commission is vital for business success.
Join us this week for a discussion on #RoofCon2023! Our co-host, Ryan Groth, was a keynote speaker this year and his experience was nothing short of incredible! Don't miss out on getting the behind the scenes scoop!
Tune in this week as host David Reed delves into the intricacies of prospecting in the contracting world. Gain valuable insights and practical strategies to expand your client base, from mastering initial outreach to optimizing your online presence. David shares real-world examples and actionable tips, making this episode a must-listen for both seasoned contractors and those new to the industry. Subscribe now to elevate your prospecting game and propel your contracting business toward sustainable growth. Don't miss the opportunity to learn from the best on Growth Minded Contractor LIVE!
This week we've got another good one for you. Join David Reed as he runs you through the importance of not only leadership... but also SELF-leadership. You can thank us later.
This week our co-host David Reed is joined by Kyle Hoffman - Roofing and More. This candid conversation speaks for itself! Make sure you tune in.
This episode is all about Stats & Standards when selling. Join David Reed, our co-host and get all the information you need.
This episode covers Sales Transformation Group's baseline selling methodology. If you're looking for a place to get all the tips and tricks... this is it. Stream it now!
Hey and welcome back! This episode dishes on is everything you need in your new hire playbook. Join Ryan and David as they explain the importance of:
- Story, mission, core values
- The WHY
- Product knowledge
- What your inspection process is
- CRM process
- Sales process
- Post sales process
- Differentiators & competition knowledge
- Standards and operating procedures
- Expectations
Tune in again next week!
This episode is fire. Join us as we delve deep into the world of contracting as we sit down with Dean Curtis, the CEO of Ingage, to explore the art of making the most out of your resources and technology as a contractor. Learn about how Ingage started, where they are now, and why they are crucial to the success of your business. Whether you're a seasoned pro or just starting out in the industry, this episode offers a TON of information to level up your business in the industry!
Welcome back to a brand new episode of Growth Minded Contractor LIVE. This week, we have a very special guest - one of our incredible keynote speakers at this year's 2023 Transform Conference in Dallas. Damon West is the coffee bean guy. But he's also a bestselling author, college professor and internationally known keynote speaker. His energy speaks for him. You don't want to miss this one. Share it with your family and friends!
Welcome back to a brand new episode of Growth Minded Contractor LIVE. This week, we have a very special guest - one of our incredible keynote speakers at last week's 2023 Transform Conference in Dallas. Dr. Caroline Leaf is a bestselling author, communication pathologist and clinical neuroscientist specializing in psychoneurobiology. Her passion is to help people see the power of the mind to change the brain and control chaotic thinking. You don't want to miss this one. Share it with your family and friends!
Get the latest industry updates about Marketing with expert Jeff Bowab from RYNO Strategic Solutions! Listen to him and David Reed talk about all things digital marketing.
Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by CEO of RillaVoice. They share some laughs, some awesome insights and some seriously cool technology. Don't skip out on this one! You don't want to fall behind. See y'all next week!
P.s. only 1 week left until TRANSFORM! Don't miss out on getting your tickets! (link below).
TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023
WEBSITE: https://www.salestransformationgroup.com/
Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by his former baseball coach, Ryan Folmar to talk about all things building teams, creating leaders and more. Ryan Groth takes a trip down memory lane and relives his time playing with Ryan Folmar as his coach.
This episode is one of our favourites so far of this season. See you again next Tuesday!
TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023
WEBSITE: https://www.salestransformationgroup.com/
Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan and David talk about the power of mindset, your surroundings and looking up to influential people in the space. They spit ball their own personal journeys, and what contractors need to be doing nowadays to be sucessful and hit those big numbers. This episode is a can't-miss for everyone. No matter what. With a season filled with valuable content, make sure you join us every Tuesday. LET'S GO!
TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023
WEBSITE: https://www.salestransformationgroup.com/
Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Ryan is joined by Joshua Sparks, CEO of Infinity Home Services. Ryan and Josh talk all about private equity insights in roofing. We learn all about how Josh got into roofing, as well as the challenges he's faced and how he overcomes them. Whether you're a roofing professional or just starting out in the industry, this episode is a must-listen! With a season filled with valuable content, make sure you join us every Tuesday on this adventure. LET'S GO!
TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023
WEBSITE: https://www.salestransformationgroup.com/
Hey everyone! Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, co-hosts Ryan and David talk all things selling. They explore the realities of the field and share valuable insights to help you navigate through the common pitfalls encountered when trying to master sales techniques. Whether you're a seasoned sales professional or just starting, this episode will offer valuable tips to elevate your selling game. With a season filled with valuable content, make sure you join us every Tuesday on this thrilling adventure. LET'S GO and unlock the secrets to sales success!
TRANSFORM CONFERENCE: https://salestransformationgroup.regfox.com/transform-2023
WEBSITE: https://www.salestransformationgroup.com/
Hey everyone! Welcome back to a brand new episode of Growth Minded Contractor LIVE. In this episode, Sales Transformation Group's VP of Sales, David Reed, does a deep dive into the world of recruiting. Specifically, he focuses on common mistakes in the the industry, as well as the core values you NEED to incorporate in your everyday worklife. From the realities of the field to the typical hiring pitfalls that people encounter when building their sales teams, David offers candid advice and expert guidance. Discover how you can elevate your own recruitment processes in this episode. This season promises to be monumental so make sure you tune in every Tuesday to join us on this thrilling adventure. LET'S GO!
TRANSFORM CONFERENCE: Website here.
Hey y'all and welcome to SEASON 2 of Growth Minded Contractor... LIVE. To kick off this season, our hosts, Ryan Groth and David Reed discuss all things Sales Leadership. They provide insights onto what it's really like in the industry, as well as common mistakes people make when hiring their sales team. Get ready for the real scoop on the do's and don'ts and how you can help level up your own processes. This season is about to be HUGE! See you every Tuesday. LET'S GO!
Today's episode is a keynote talk given by Bryan Mitchell at Transform Conference 2022, where he fields questions from a diverse audience of inquisitive and dedicated service entrepreneurs. They discuss issues from time estimation, to efficiency, and even making friends in other industries and using the partnership to grow both your businesses.
Today's episode is a CEO panel from Transform Conference 2022 comprised of Steve Little - KPost Roofing & Waterproofing, Curtis Sutton - Rackley Roofing, Will Miller - Priority Roofing, Igor Trninic - Breakthrough Academy, Martin Pettigrew - Monarch Roofing, and Daniel Young - Kingdom Roofing Systems. They share some of the vast wisdom they have accrued on many facets of the industry.
Today's episode is a keynote talk given by Inky Johnson at Transform Conference 2022, where he speaks about saying yes, appreciating life, character, the impact of a mentor, thriving from adversity, and attitude.
Today's episode is a keynote talk given by Jamie Winship at Transform Conference 2022, where he discusses communication, identity, conflict, combating fear, and so much more. His stories and life experiences have immense power and if they don’t change your life the exercise he finishes with will.
Today, Ryan interviews Fyfe Barraclough, who works with entrepreneurs on handling life's challenges with a positive mindset rather than a negative one. They discuss mindset, self-sabotage, motivation, and strategies to combat or improve some of these.
In this episode of Growth Minded Contractor, Ryan speaks with Inky Johnson again, this time they discuss the massive role mentors can, and have, played in their lives. From the mentors that have changed their lives, to their desire to help pay it forward and mentor others with all they have learned.
In this episode of Growth Minded Contractor, Ryan interviews Mike Eldridge and Glen Ward from Eldridge Roofing and Restoration. They discuss the amazing company culture that they have fostered at Eldridge, what they do to maintain it, how they got to where they are, and how they constantly work on improving themselves.
In this episode of Growth Minded Contractor, Ryan interviews coach JC, a man that had a huge impact on Ryan during his college years. They discuss the impact Coach JC had on Ryan, the hardships that made Coach JC the man he was when Ryan met him, and what he did to rebuild himself, his career, and who he wanted to be, from absolutely nothing.
In this episode of Growth Minded Contractor, Ryan interviews Inky Johnson on how both he and Ryan broke with the bad influences of friends and family growing up. They discuss the challenges of raising kids that will never have the challenges their fathers encountered growing up, and the struggle to help the kids appreciate that.
Ryan talks with Jamie Winship from Identity Exchange, and they discuss how Jamie brought his faith to his service in the police force to bring God to the most unlikely, and most needed times of people’s lives. They dive into how having a rock-solid identity, separate from your job title, can help you in whatever industry you are in, because it fosters faith and good-will in all the people you encounter.
Ryan talks with Martin Pettigrew from Monarch Roofing, and they discuss how Monarch came to be and some of the struggles they hit along the way, and how Martin solved the problems, righted the ship, and massively expanded growth of the business. They also dive into things Martin has done to really hone in on the business, stabilize it, and grow it well beyond where it has ever been.
Ryan talks with Benji Carlson from Breakthrough Academy, about helping growth minded contractors grow and maintain stability while doing so. They also dive into the DNA makeup of a heavy hitting growth minded contractor.
Ryan talks with Steve Little and Keith Post from Kpost Roofing, the OFFICIAL roofing partner of the Dallas Cowboys, and in todays episode Steve Little talks about running the business like a football team.
Ryan interviews Will Miller from Priority Roofing in Dallas Texas, about his journey on how he takes to grow a residential and commercial roofing business. Will Miller shares life lessons and business lessons on today's episode of Growth Minded Contractor.
Today, Ryan interviews Daniel Young, who has been in and around the construction industry his entire life. They discuss how Daniel started and grew his business, business as ministry, having the right partner, brand identity, and advertising. Daniel believes that faith can have a meaningful impact on business and all those involved while not using it to sell or manipulate people.
Today, Ryan interviews Bryan Mitchell on how he leverages re-roofing jobs, and services into roof maintenance, and expansion opportunities. They discuss how roof service is just the tip of the spear, but you have to be willing to push beyond service into maintenance and other aspects of commercial roofing. Bryan shares the true power of ongoing maintenance, and focusing on existing clients.
Everyone on your team is watching how you live your life, so set a good example. Be sure that you and your spouse are on the same page and understand the journey of growing a business will be tough and require sacrifices from everyone. The whole family has to be invested in, and support the business. Be sure to plan out family time, be it date night, family trips, or however you choose to spend time together.
In this first episode of Growth Minded Contractor, Ryan interviews Heath Hicks on how he built a roofing contracting business and grew it from $5 Million to $30 Million per year in sales. In this episode Heath shares the power of culture and the impact it had on the growth of his business.