Play It Back: Recent Episodes
Kevin Shively and Tim Bowman
Game tape for your favorite creative campaigns. The marketing and advertising that shaped beliefs, shifted mindsets, and launched categories. Each episode, we’ll share a new campaign, how and why it worked, and what we can learn from it. We’ll also make a lot of VERY dumb jokes.
Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through the VC firm Redpoint, and why they hired a TikTok content creator to make fun of their industry.
Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Bud Light set the standard for creating a brand hero that your customer aspires to be. He also talks too much about 80s cartoons and action flicks.
Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin Shively walks through how Hubspot built a community, bought an audience, and took a play from Jon Favreau...yes, that Jon Favreau
Coinbase and Accenture Song just took home the Direct Grand Prix from Cannes Lions. What was it that made the ad so successful? We play it back on this week's episode.
Play It Back is game tape for your favorite creative campaigns. In this week's episode, Kevin will walk back through the invention of Lite Beer, a few failed attempts to capitalize, and how Miller Lite saw a $338 Billion opportunity.
Play It Back is game tape for your favorite creative campaigns. In this week's episode, we walk back through Salesforce.com's guerrilla launch in 2000.
Kevin walks back through the time Levi Strauss invented business casual and went after the coveted...HR department?