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How to Become a LinkedIn Relationship BuilderMost coaches and consultants are posting more than ever, and still not booking enough discovery calls.

The problem usually isn't the platform. It's not the algorithm either. The content is being asked to do a job it was never designed to do on its own.

This episode is a repurposed LinkedIn Live training that gets to the heart of what's changed in marketing.

It's for coaches, consultants, service providers, and solopreneurs who are tired of working hard online without seeing results that match the effort.

By the time you finish listening, you'll understand the real difference between content and relationships, and why one creates visibility while the other creates opportunity.

What You'll Discover in This Episode

• Why posting more often might actually be working against you right now
• The three marketing myths keeping coaches stuck in a content loop they can't escape
• What the AI content explosion means for authentic human connection — and your competitive edge
• The surprising difference between a posting rhythm and a conversation rhythm
• How making people feel seen, heard, and valued creates stronger business opportunities than likes ever will
• Why every post needs an assignment, not just a topic
• What still works in marketing even as platforms and algorithms keep changing

Join Me LIVE

Want to learn alongside Marisa live? Join her at the next LinkedIn Live training — including a bonus bundle of nine marketing resources when you register.

👉 Save your spot: https://learn.marisashadrick.com/events

Follow Marisa on LinkedIn:

LinkedIn: https://www.linkedin.com/in/marisashadrick/

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

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Why I'm not getting clients is a question most coaches, consultants, and service providers ask at some point, after they've invested in courses and tried every strategy they could find.The cycle feels frustrating because the effort is real, but the results aren't coming.

In this episode, Marisa Shadrick gets honest about what's really happening beneath the surface. The problem usually isn't your marketing strategy. It's a limiting belief quietly shaping how you show up across every area of your business, from the clarity of your message to whether you ever hit record or send the sales email.

This episode is for coaches and service providers who are working hard but still not seeing consistent results. If that's you, Marisa walks you through exactly where the breakdown happens and why the fix has to start from the inside out.

What You'll Discover in This Episode

• Why investing in more courses and chasing the latest marketing tactic may be prolonging the real problem
• How a limiting belief can quietly water down your message without you even knowing it
• What "identity friction" is and why it keeps you vague when you need to be clear
• The neurological reason your brain treats visibility like a physical threat
• Why trust is built through interaction, not just consistent content posting
• What's really happening when you avoid sales conversations, underprice, or forget to follow up
• How to use AI as a mirror to spot where fear may be showing up in your own content

You don't need a new strategy. You need clarity on what's actually getting in the way. Once you see it, freedom is possible, and it only gets better from here.

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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If you're a solo business owner who's been using ChatGPT, you've probably wondered whether Claude is worth looking into.

This episode gives you a clear, practical breakdown so you can make an informed decision without guessing.

Marisa shares her own experience adding Claude Cowork to her tech stack and explains what's actually different about the Cowork feature.

This episode is for solo business owners who regularly create content. If you're writing newsletters, producing podcasts, building courses, or managing social media on your own, this comparison will help you decide which tool fits your work.

What You'll Discover in This Episode

• Why Claude CoWork and ChatGPT are built for different things, and how to use that to your advantage
• What the Claude Cowork feature actually does and why it's different from a regular AI chat
• How a simple folder system can eliminate the back-and-forth of uploading files every session
• How Claude's skills can act like a team of specialists on demand
• How to move your ChatGPT memory directly into Claude without starting over

The right AI tool is the one that matches how you work. Once you understand what each tool was built to do, using AI gets a lot simpler.

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

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How Do My Articles Get Discovered? 3 Steps to Rank in AI SearchYou’ve written the blog post. You’ve done the research. You hit publish, and nothing happens. If that sounds familiar, the problem likely isn’t your consistency. It’s how your content is structured.

Search has changed. AI tools like ChatGPT, Gemini, and Google’s AI Overview now pull answers directly from published content. That means the articles that get found are the ones built for both human readers and AI search engines. The old approach of volume and keywords is no longer enough.

This episode is for solopreneurs who are tired of writing content that sits unseen. Marisa walks through a practical, three-part approach for writing long-form content that is discoverable without chasing trends or burning out.

What You'll Discover in This Episode

• Why posting consistently still leaves some articles invisible, and what determines whether content gets found
• How AI tools like ChatGPT, Gemini, and Google’s AI Overview decide which articles to surface and reference
• What does it mean to write for two target audiences at once, and why skipping one of them costs you visibility
• How to use your past content to identify the 3–5 topic pillars your audience wants
• Why the structure of your article matters more than the word count, and what AI is scanning for
• The one bonus formatting tip that AI search engines favor in blog posts
• Why a small library of well-structured articles can outperform years of inconsistent posting

⬇️ Download this free resource to learn how to research ideas that turn into credible content your audience trusts: https://learn.marisashadrick.com/research

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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Most solopreneurs started using AI to save time, and it worked, at least at first. Content came out faster. Tasks got done quicker. But speed came with a cost, and many are now seeing the consequences of that approach.

This episode takes an honest look at how AI has been used over the past two years and why using it only for content production is the wrong way to use AI. If your engagement has dropped or your results feel flat, this episode is for you.

Marisa shares what she believes is the real power of AI for solopreneurs, and it has less to do with what it writes and more to do with what it can analyze, systematize, and improve behind the scenes.

What You'll Discover in This Episode

• Why cranking out content faster may actually be hurting your business
• What Merriam-Webster's 2025 word of the year reveals about where AI adoption went sideways
• The backend use case for AI that most solopreneurs are completely overlooking
• Why researchers say audiences are developing an "AI suspicion penalty," and what that means for your trust
• The difference between using AI as a content machine versus using it as a thinking partner
• Three specific ways to use AI that can actually move your business forward

The tool hasn't changed, but the question you bring to it can change everything.

This year is the year to move AI from the front end to the back end and use it in a way that actually builds your business.

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

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AI for Coaches: Using Short-Form Video as a Lead Generation ToolIf you've been avoiding video, you're not alone. But here's the truth: Video isn't just a trend.

For coaches and consultants, it's one of the most powerful ways to build trust and generate leads.

In this episode, I'm sharing what finally changed my mind, along with the stats, the strategy, and the simple setup I personally use to create short-form video without the overwhelm.

What You’ll Discover in This Episode

• Why video builds trust faster than text for coaches and consultants
• The stats behind short-form video and why 30–60 seconds is the sweet spot
• Three common misconceptions about video content
• How to turn your existing content into 60-second video ideas
• A simple 4-part video structure anyone can follow
• How to choose the right platform for your audience
• The minimal equipment setup that keeps things simple

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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AI solopreneurs are navigating rapid change.

The tools are accelerating. The updates are constant. And it can feel overwhelming.

In this episode, Marisa explains why the real challenge isn’t technology. It’s the weight of change. And the real advantage in 2026 will belong to AI solopreneurs who prioritize clarity over complexity.

What You’ll Discover in This Episode

• Why AI noise can feel overwhelming for solo business owners
• Why the real advantage isn’t more tech skills
• How AI will scale what you clearly understand
• The five skills that actually matter in your business
• Why is critical thinking essential when using AI
• How workflow development creates real leverage
• Why strategic restraint matters in an AI transition

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

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Have you noticed how AI Search is changing organic traffic? Search looks different today, and many solo business owners are wondering if blogging and articles are still effective.

In this podcast episode, I break down what AI summaries mean for bloggers, newsletter writers, and solopreneurs who rely on organic traffic.

I'll explain why clarity, structure, and thoughtful writing still matter, and how AI evaluates content for summaries.

There's a strong case to return to strong writing fundamentals rather than shortcuts or hacks.

What You'll Discover in This Episode

• How AI search summaries are changing user behavior
• The difference between content delivery and content discovery
• What AI looks for when referencing content in summaries
• Why structured, well-written content still matters
• Why strong writing fundamentals are becoming more important

Search will continue to evolve. Tools will improve. Interfaces will shift. But thoughtful, well-crafted content will always matter.

If you stay grounded in clarity, structure your thinking well, and write with real people in mind, you will not be left behind.

Take a breath. Go deeper instead of faster. Serve your audience with care. The fundamentals are not disappearing; they are becoming more important.

Free Resource

Write Better Content with the Support of a Trained AI Editing Assistant

AI Editing Guide for Writers Who Value Craft

CLICK HERE to grab my free resource.

https://learn.marisashadrick.com/ai-editing

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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What I Wish I Knew Before Starting an Online Business: 9 Fresh Tips for Solo Startups!

Starting an online business today looks different from how it did a few years ago.

After years of building, refining, and working with solo business owners, I’ve had time to reflect on what actually matters and what keeps everyone busy, but unsuccessful.

In this episode, I’m sharing what I wish I knew when starting an online business, based on real experience, real mistakes, and lessons learned along the way.

If you’re early in your journey, this will help you focus on what truly moves you forward.

What You’ll Hear in This Episode

If you’re starting an online business, this episode will provide insights:

• Why staying busy can feel productive while still holding you back
• The decision most new business owners delay, and why it matters more than they realize
• Why does some advice sound smart but doesn’t work in real life for solo business owners
• The overlooked asset that makes selling feel easier
• Why chasing what’s “working right now” often leads to exhaustion
  …and more

Closing Thought

If you’re starting an online business, you don’t need to do everything; you need to do the right things. Start with strategy, keep it simple, and let clarity guide your next steps. If you need a complimentary strategy call, please visit: https://marisashadrick.com/contact/

Audio Timestamps

00:00:00 Intro and why starting with strategy matters

00:01:00 Strategy vs. tactics explained

00:06:24 Why being busy doesn’t equal progress

00:07:31 One clear offer and validation

00:09:00 Managing doubt when starting an online business

00:10:38 Filtering advice and avoiding overload

00:11:55 Visibility without clarity creates noise

00:13:58 Podcasting and YouTube strategy insight

00:14:39 Why email list building matters early

00:16:22 The cost of chasing algorithms

00:18:27 Building a business that fits your life

00:20:33 Lessons as mentors and selling earlier

00:24:34 Final thoughts and next steps

FREE RESOURCE

Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity

INTRODUCING THE HEART PROFILE™

If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE to grab my free resource.

Marketing never stops, no matter what you sell.

But it doesn't have to feel overwhelming.

Inside the AI Lab, you'll finally have a simple, AI-powered way to market your business with confidence, without the tech overwhelm.

Enjoy live coaching, demos, critiques, Q&A, and ongoing support, all at an affordable monthly membership price. Visit https://marisashadrick.com/community

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to craft a review!

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Ready to stop wearing all the hats in your solo business?

In 2026, AI integration will be as common as using your smartphone.

But if you’re a solo business owner who feels behind or overwhelmed by all the new tools, you’re not alone.

In this episode, I break down how to use AI and why strategy, simplicity, and your authentic voice are the keys to growth in the next wave of online business.

What You'll Discover in This Episode

• My top 3 predictions for 2026 and how they affect solo entrepreneurs
• The 3 leadership skills that will set you apart in the age of AI
• Why content marketing is about to explode, and how to stand out with heart and originality, not just more content.
• Why your story and perspective are still your biggest business assets
• Actionable steps for simplifying your offers, building a strong brand voice, and using AI effectively.

Key Takeaways

• AI isn’t a magic fix; it mirrors what you give it. Your clarity and communication matter more than ever.
• Delegation is now about asking: Should I be doing this, or can AI?
• Imagination is your competitive edge. Margin gives you the space to innovate.
• Your brand message and personality are your biggest differentiators in a crowded, AI-generated world.
• Keep your business focused: one offer, one audience, one problem, one transformation.

Join AI Lab for Solopreneurs

Ready to learn how to work smarter with AI and amplify your personal authority?

Find out more at https://marisashadrick.com/community

Audio Timestamps:

00:00:00 – Intro and why AI content is starting to blur
00:01:20 – AI adoption trends and predictions for 2026
00:03:20 – Strategic use of custom GPTs and tools
00:04:50 – Why prompting skills are your new superpower
00:05:57 – The explosion of content: blogs, books, and newsletters
00:08:02 – 3 leadership skills solopreneurs need for the future
00:09:35 – How to simplify your offer, lead magnet, and audience
00:12:05 – Rethinking delegation with AI as your assistant
00:14:15 – Why imagination is your next best strategy
00:16:28 – Protecting your voice and brand in the age of AI
00:18:47 – Closing and community invitation

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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I paused the marketing strategy talk to have a real conversation with you, especially if you’re feeling the weight of it all.

This episode isn’t about tactics or trends. It’s about remembering why you started, reframing the hard days, and finding a steady anchor when you feel overwhelmed.

Gratitude isn't just a feeling; it’s a powerful lens that can shift how you show up and serve.

What You'll Discover in This Episode:

• How gratitude reframes setbacks and turns obstacles into opportunities for growth.
• Ways to shift from chasing conversions to truly serving and connecting, one person at a time.
• The power of gratitude to ground you during burnout, overwhelm, or loneliness as a solo business owner.
• Why gratitude matters more than ever as businesses move into a new AI chapter.
• Practical mindset reminders to carry into the new year, helping you see possibility instead of pressure.

From my family to yours, have a wonderful holiday season.

Free Resource

Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity

INTRODUCING THE HEART PROFILE™

If you’re ready to step off the sidelines and start using AI with confidence,

CLICK HERE to grab my free resource.

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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Build an AI That Thinks Like You Using ChatGPT Best PracticesRunning a business as a solo owner means every task, every deadline, every piece of content falls on your shoulders.

Some weeks, the to-do list feels like a second job. And when you finally find a tool that can shave off 30 minutes here and there, it adds up.

That’s where I was a few months ago, deep in the writing process for my book, trying to keep up with client work, content, admin, all of it. (We wear many hats.)

I decided to give ChatGPT a shot to help edit some of the writing. I uploaded my rough draft with stories and insights, but the revision didn’t sound like me. The stories were mine. The insights were mine. But the voice? Filtered. Generic.

That’s when I realized, if AI is going to help us, it needs to know me. It needs more than a great prompt. It needs our decision-making process, our values, our tone, even our quirks.

In This Episode, I’ll Share My Process for Building A Helpful AI Assistant

If you’ve felt buried in work or disappointed by AI, I'll show you a better way to use AI, whether it's ChatGPT, Claude, or Gemini, that is not only strategic but a huge timesaver.

Whether you’re just starting or searching for more meaningful output, this episode will give you actionable steps to make AI work more effectively.

What You’ll Discover in This Episode

• Why adopting an AI strategy matters more than just acquiring prompt templates.
• The most common mistakes business owners make when using ChatGPT and how to avoid them
• The foundational documents you need to “teach” AI about your unique business and brand
• How to shift your mindset from overwhelmed admin to empowered strategist
• Simple steps to build specialized AI assistants for ghostwriting, marketing, and more.

Free Resource

Capture the Human Knowledge Your AI Needs to Model Your Voice, Values, and Brand Identity

INTRODUCING THE HEART PROFILE™

If you’re ready to step off the sidelines and start using AI with confidence, CLICK HERE to grab my free resource or link below.

Link: https://learn.marisashadrick.com/heart

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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Stand Out with a Human-First AI StrategyMost solo business owners are spinning too many plates, and content creation is the one plate that's always on the verge of falling.

The pressure to produce content keeps them overwhelmed. While AI promises to help, the truth is, it often adds more generic noise.

In this episode, I share my personal insights and practical strategies for using AI as a supportive tool, not a shortcut. You need AI to think with you, and not for you.

What You'll Discover in This Episode:

• Why so much online content is starting to sound the same, and how to stand out
• The risk and cost of using AI-generated content without personal direction
• How to train AI to reflect your unique brand voice, values, and audience
• The importance of strategic content creation versus reactive
• The Amelia Bedelia analogy that'll change how you prompt AI forever

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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How Smart Research Fuels Sticky ContentDo you ever feel like your content isn’t connecting, no matter how much time you pour into creating posts, videos, or newsletters?

Content creation is one of the most time-consuming tasks for solo business owners, and it can be incredibly discouraging when the results don’t match the effort put in.

In this episode of the Amplify Your Authority podcast, we'll tackle the “content blues,” and I'll share simple research methods to help you understand your evolving audience, boost engagement, and finally see your work pay off.

Discover actionable ways to align your brand, build authority, and create content that sticks.

What You’ll Discover in This Episode:

• Why are many entrepreneurs burned out by ineffective content creation
• How understanding your audience’s needs helps shape your strategy
• The power of quizzes as lead magnets and audience research tools
• Creative, non-intrusive ways to use surveys for fast audience insights
• Free and practical SEO tools to keep your content relevant

Resources Mentioned

Free Marketing Strength Quiz

If marketing ever feels heavy or off-brand, this quiz will help you discover an approach that fits your strengths and feels like you again.

In just 2 minutes, find the natural way to market your business that aligns with your personality, values, and goals.

Free Quiz Bonus: How to Create Effective Lead-Generating Content ebook.

Click Here: https://marisashadrick.com/quiz

For more resources, visit the show notes on my website.

Click Here: https://marisashadrick.com/podcast/episode-138-how-smart-research-fuels-sticky-content-part-ii/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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• How has this podcast helped your current journey?

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Find Your Brand’s Sweet Spot & Build a Magnetic BusinessIf you’re wrestling with how to attract the right audience to your online business, finding your sweet spot matters.

In Episode #137, I address one of the biggest challenges solo entrepreneurs face: generating traffic and leads.

If you’re trying to build or refresh your personal brand, this episode will guide you through the process of finding your sweet spot at the intersection of what you’re great at and what your market truly needs.

From clarifying your story to validating demand, I’ll share practical steps to create a business that stands out and delivers meaningful transformation.

What You'll Discover in This Episode:

• The difference between surface-level branding and authentic brand experience
• Your personal story is the foundation of your brand’s message
• Five “purpose buckets” that drive online entrepreneurs, and how to spot yours
• Seven essential questions to validate your business idea and target audience
• Six product categories to shape your offer, from model to transformation

Resources Mentioned

Free Marketing Strength Quiz

VISIT: https://marisashadrick.com/quiz

Free Quiz Bonus: How to Create Effective Lead-Generating Content ebook.

Ready to clarify your brand and build momentum in your solo business? Catch the follow-up episodes and take the quiz to discover your marketing archetype and get the bonus resource for effective content creation!

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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Leading Clients Beyond the SaleIn this Indiana Jones-style sequel to Episode 135, we go beyond the sale and into the world your client enters once they’ve said yes.

The journey doesn’t end at the purchase. For group coaching programs and memberships, that moment is just the beginning.

This episode explores what happens next: how to guide your new clients through unfamiliar territory, help them achieve real transformation, and support the personal development they need to succeed. You'll discover how to shift from marketer to mentor, and how to build a structure that turns new clients into lifelong fans.

What You'll Discover in This Episode:

• A five-pillar framework to support new members inside your program
• How to help new clients move forward with confidence and without overwhelm
• How to make your program feel less like a course and more like a meaningful journey
• Why transformation doesn’t happen automatically, and how to foster it with intention
• How to create authentic connections, providing a sense of belonging and accountability

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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How to Make Your Funnel Feel Like a Journey and Not A Pitch! You’ve poured hours into your content. You’ve followed all the tips. But the clicks aren’t coming, the sign-ups are slow, and you’re wondering what you’re missing. Sound familiar?

If your audience isn’t engaging, it’s not always the algorithm or even your offer.

In this episode of Amplify Your Authority, I take a light-hearted, Indiana Jones-style approach to a topic that usually feels dry and stressful: your marketing funnel.

We’ll head into the metaphorical jungle together to find the four “stones” every potential client needs to cross for a successful journey.

This episode is part story, part strategy, and 100% practical.

What You'll Discover in This Episode

• A story-based breakdown of the four essential parts of a funnel
• The four “magical stones” every audience must experience to complete their journey: invitation, threshold, risky leap, and reassurance.
• The importance of visibility (“the lantern stone”) and how to build visibility without chasing viral trends
• Simple ways AI can help you troubleshoot your funnel and make each step more effective

Free Resource:

One AI Template to Simplify Content Creation From Blogs to Custom GPTs

Everything you need to create content that feels authentic, sounds professional, and takes a fraction of the time without ever feeling like you’re “doing AI.”

Click this Link: https://learn.marisashadrick.com/prompts

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

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ChatGPT Shortcuts for WritersYou don’t need more content; you need smarter systems to reuse what you’ve already created.

In this podcast episode, I’m sharing five practical ChatGPT shortcuts that help me write faster, stay organized, and spark fresh ideas from existing content.

These are the exact methods I use when writing my book and producing weekly assets for my business.

Whether you're a coach, speaker, service provider, or author, you'll walk away with time-saving ways to turn scattered ideas into polished, purpose-driven content.

ChatGPT can become a creative collaborator without losing your voice in the process.

What You’ll Discover in This Episode:

• Why your creative "mess" isn't a problem, it's a content goldmine
• How ChatGPT’s "Branching" feature lets you work on multiple assets at the same time!
• The hidden shortcut to search your own content library inside ChatGPT
• How "Canvas" mode helps you edit content directly in ChatGPT
• A repeatable workflow to repurpose an article into a podcast, newsletters, YouTube videos, and more.
• How to organize your ChatGPT threads with "Projects."
• The command that reveals every ChatGPT shortcut available

Your Next Step: AI Lab for Solopreneurs

Feeling like content creation for marketing takes too much time?

That’s why I created AI Lab for Solopreneurs, a private membership where you can learn, implement, and grow with AI in real time.

• Live Coaching & Demos: Monthly hands-on sessions to learn AI strategies that fit your business goals.
• Resource Library: Access a growing collection of guides and templates you can use right away.
• Custom GPTs: Exclusive access to ready-to-use AI assistants that save time and improve content quality.
• 24/7 Support: Get your questions answered anytime inside the private community.

Join AI Lab for Solopreneurs today and lock in your $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.
Community.MarisaShadrick.com

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Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

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What to Do When Overwhelm Derails Your MomentumEver find yourself ignoring your to-do list, reaching for the remote, and wondering why you can’t just do the thing you said you’d do?

You’re not lazy, you’re probably overwhelmed, a word I have heard countless times by my clients and colleagues.

In this episode, I’m sharing what emotional flooding actually is, why it happens, and how to reset your nervous system when your brain feels maxed out.

These aren’t vague mindset tips; they’re tangible, physical actions you can take to calm your body and regain control of your day.

What You’ll Discover in This Episode:

• What emotional flooding is and how it hijacks your focus
• A 3-step toolkit to reset your brain and restore calm
• Why your prefrontal cortex goes offline during stress
• How to prevent overwhelm by managing your energy
• The role of simple habits like breathing, journaling, and setting boundaries
• What I personally changed to handle a high-stress season

Your Next Step: Join Momentum Lab

(Free Access until Dec 31st, 2025)

✅ Monthly Masterclasses to simplify your priorities and create a clear plan
✅ AI Productivity Assistant to break goals into doable daily actions
✅ Live Q&A and expert support so you never stay stuck for long

CLICK HERE to learn more.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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Smart marketers understand that a well-designed bonus can tip a buyer from “maybe” to “I’m in.”

When done right, a bonus becomes one of the strongest psychological triggers you have to turn leads into buyers.

In this podcast episode, I’m sharing the psychology behind effective bonuses, and when you understand how bonuses influence decision-making, your offers will become instantly stronger.

Whether you sell services, courses, or coaching programs, this episode provides actionable steps for your next product launch.

What You'll Discover in This Episode

• Why bonuses aren’t fluff — they’re persuasive tools rooted in buyer psychology.
• The five ways bonuses help reduce hesitation and increase conversions
• How to create bonuses that directly answer your audience’s biggest fears
• A simple framework to decide if a bonus is helping or hurting your order bump
• Step-by-step guidance for designing bonuses that support your core promise

Key Takeaways

• Bonuses reduce friction and build belief.
• Scarcity and exclusivity drive timely decisions.
• Order bumps and bonuses must serve different purposes.
• Value stacking works when it feels real and not inflated.
• The best bonuses reinforce your core promise.

Rate, Review, & Subscribe:

As always, I’m grateful for your support, and I would appreciate it if you could take a moment to rate and review our podcast on Apple Podcasts. Your review would help this podcast reach a wider audience while continuing to provide you with valuable content.

Thanks so much for your support! CLICK HERE!

Follow Marisa on Social Media:

LinkedIn: https://www.linkedin.com/in/marisashadrick/

Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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• How has this podcast helped your current journey?

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Remember Hotmail? AOL? Or, the movie“You’ve Got Mail”?

If you were around in the '90s, you probably remember what seemed to be a trend: email.

It marked a shift in how we connect, communicate, and do business.

At the time, email felt optional. Now, it’s non-negotiable.

AI is having the same moment right now.

It’s already inside the tools you’re using. The only question left is: Are you using it with intention?

In this week’s episode, I’m sharing why an AI-first mindset is no longer optional for solo business owners who want to stay relevant and profitable.

What You'll Discover in This Episode:

• Why “business as usual” doesn’t work anymore
• How trust, clarity, and connection have replaced volume tactics
• Practical ways AI is already integrated into the tools you’re using
• What it means to adopt an “AI-first” mindset
• The five types of AI users—and which one you are
• Three critical areas solo business owners must master to stay competitive

Your Next Step: Download My Free Prompt Builder Template

Stop wondering what to put in a prompt and start using AI like a pro marketer.

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

I’ve used this method to build over 20 custom GPTs that simplify my daily tasks, leaving me more time for human-to-human connections.

CLICK HERE to Download Your FREE Template!

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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• How has this podcast helped your current journey?

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Boost Revenue with ChatGPT
Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer.

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Download Your FREE Template!: https://marisashadrick.com/prompts

W E L C O M E T O A M P L I F Y Y O U R A U T H O R I T Y P O D C A S T

If you think ChatGPT is just a time-saver? Think again.

If you’re a solo business owner wondering how to use AI beyond time-saving tasks, this is for you.

In Episode 130 of Amplify Your Authority, I break down five simple, strategic ways you can use AI to increase your revenue without adding more to your plate.

Whether you’re creating new offers or enhancing your existing ones, these tips will help you get more results from what you’re already doing.

I N T H I S E P I S O D E Y O U ' L L D I S C O V E R:

✅ How to use AI to improve client retention with personal touches

✅ A smarter way to pre-qualify leads and guide them to the right offer

✅ How to instantly boost the value of your current programs (without reinventing the wheel)

✅ Creative ways to generate passive income with mini products

✅ Why your thank-you page might be a missed sales opportunity, and how to fix it

R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S T

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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Simplify 7 Business Tasks with One ChatGPT Prompt StrategyI spent years testing AI tools, and only one consistently made my business simpler, faster, and more effective: ChatGPT!

In this episode of the Amplify Your Authority podcast, I break down how ChatGPT now handles 80% of what I used to juggle manually.

If you’re a solo business owner tired of tech overwhelm and ready for streamlined systems that actually work, this episode is your shortcut.

I’ll also walk you through a prompt-writing method that has helped me consistently achieve better results.

Plus, you’ll receive free access to my AI prompt method, so you can start achieving better AI results right away.

What You’ll Discover in This Episode:

• The one AI tool that now does 80% of the heavy lifting in my business
• Seven ways solo business owners can use ChatGPT, from website content to images
• How to use role-based prompts for better outputs
• Why “context” is the missing piece in most AI-generated content
• A free downloadable PDF with a proven framework for better prompts

FREE DOWNLOAD: ChatGPT Results in 10 Minutes or Less!

Stop wrestling with one-size-fits-all prompts that waste time and start using AI as a pro marketer.

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

I’ve used this method to build over 20 custom GPTs that simplify my daily tasks, leaving me more time for human-to-human connections.

CLICK HERE to Download Your FREE Template!

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
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• How has this podcast helped your current journey?

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"If you can imagine it, you can probably figure out a way how AI can help," Dan Sanchez.

Technology is evolving fast, and smart marketing with AI is leading the charge.

We all hear about AI sometimes with excitement, sometimes with a little (or a lot) of trepidation. Is it a magic time-saver? Is it just more tech overwhelm?

In this episode, featuring guest Dan Sanchez (AI Marketer), we explore what smarter AI marketing looks like today: the tools and mindset that help you stay relevant with your audience.

Here's What You'll Discover in This Podcast

✅ How “aha” moments (and a few bumpy roads) led Dan to double down on AI for business growth—and why that matters for you.

✅ Real-life ways to use ChatGPT for everything from brainstorming content to getting help with personal projects (yes, it can help with your weeds!).

✅ What an AI agent REALLY is (hint: it’s not just a fancy chatbot), and why the next wave of tools could be like having a team of digital interns.

✅ Simple steps to build momentum with AI—Dan’s “custom GPT” approach and where to level up next, whether you’re new or experienced.

✅ Why speed, systems, and embracing a little tech “hardness” can still be your edge in this fast-moving world.

About Dan Sanchez
Dan is an AI marketer, consultant, and creator with a passion for diving into the latest technological innovations.

He specializes in developing cutting-edge marketing strategies that leverage artificial intelligence to enhance customer engagement and drive business growth.

YouTube Resource Mentioned: 5 Stages of AI Agents & How Marketers Can Prepare Now
https://youtu.be/tmhi45PMVMY?si=lZhK-bVYnkZ8gXh8

Enjoy Dan's Free 5-Day AI course:
https://danchez.com/courses/ai-fundamentals/

Dan Sanchez Social Links:
LinkedIn: https://www.linkedin.com/in/digitalmarketingdan/
YouTube: https://www.youtube.com/@AIDrivenMarketer

Skip Hours of Prompt Trial & Error with ChatGPT

Whether you’re writing, planning, analyzing, or brainstorming, my C.O.N.T.E.X.T. ™ method transforms ChatGPT into a consistent marketing assistant. No steep learning curve.

Free Download!

https://marisashadrick.com/prompts

If you’re ready to grow with effective marketing that actually feels manageable, here’s your next move.

Inside AI Lab for Solopreneurs, get Custom GPTs, templates, and coaching to grow your business.

Join now at https://community.marisashadrick.com/

Listen to the "Amplify Your Authority" Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Answer these questions inside of ChatGPT (free or paid) and have AI craft your review!

• How did you discover this podcast?
• What's your biggest takeaway from this episode?
• How has this podcast helped your current journey?

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The hardest part of creating videos as a spiritual entrepreneur is not the camera setting; it’s our fear.When I first stepped into public speaking, my nerves nearly got the better of me. I spent years safe behind a keyboard, convinced my words sounded better on paper.

Being seen, really seen, felt like exposure, not opportunity.

But everything changed when I took a few seconds of courage to face my fears and stepped on stage.

In part two of this visibility series, I open up about my journey from being a terrified public speaker to becoming one of the top 100 speakers in the world.

You don’t need fancy gear or flawless delivery. You need your voice, your story, and a willingness to show up.

This episode is for every spiritual entrepreneur who wants to share their message on video but finds fear creeping in the moment the camera turns on.

What You’ll Discover in This Episode:* Why most “camera ready” advice misses the point for a spiritual entrepreneur * How to get past the fear that being visible online is “unsafe” or risky? * What’s the real reason you keep playing small (even when I know I need to show up)? * How small steps can build confidence, even if you’re terrified to start? * How to reframe visibility so it feels meaningful rather than self-promotion.

If you’ve been holding back because of nerves, old scripts, or just not feeling “ready,” this episode is for you.

Key Takeaways:* You don’t show up to be liked; you show up to be of service * Simple, short videos build intimacy and trust faster than polished productions * Your message isn’t for everyone, but it is for someone, and they need to hear it

Quotes to Remember:1. Fear should not dominate your life. Fear robs you of free will. 2. People resonate with people, not with a brand or a logo. 3. Visibility will always feel like a risk instead of an opportunity unless you reframe that thinking.

Your Next Step:Amplify Your List Building with AI

Simplicity is at the heart of this private membership created for solo business owners.

We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

Visit Community.MarisaShadrick.com to learn more.

Rate, Review, & Subscribe:As always, I’m grateful for your support, and I would love it if you could rate and review our podcast on Apple Podcasts. Your review would help this podcast reach a wider audience while continuing to provide you with valuable content.

Thanks so much for your support! CLICK HERE!

If you’re watching on YouTube, please hit subscribe!

Follow Marisa on Social Media: LinkedIn: https://www.linkedin.com/in/marisashadrick/

Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:A lot of people try to help entrepreneurs or personal brands with being camera ready by talking about equipment and lighting and transcripts, but, really, the issue can be often deeper. Coming from someone who was afraid of public speaking, I understand the struggle. Being visible, sharing your opinions, talking about a concept can be scary, and that’s what we’re gonna talk about in this podcast episode so you can become more visible and begin to share your message with the audience that needs to hear it. Stay tuned. Hey there. Thanks for joining me for this podcast episode, embracing Visibility as a Spiritual Entrepreneur. I’m Marisa Shadrick your host. I’m an AI marketing strategist and certified copywriter, and this topic is near and dear to my heart because I had a huge case of fear of public speaking.

Marisa Shadrick [00:00:58]:And it wasn’t until, well, some years back that I realized I had to overcome it. Now I was in ministry for many, many years, and it was okay to do some speaking here and there with a small group, because, after all, it was within a church, and so they’re supposed to love you anyway regardless of how bad or how good it was. Right? So you felt safe there. But outside of that, I wanted to be able to communicate better, not just in writing, but in public speaking. And I knew that this was a hindrance for me. So I joined Toastmasters, and it was very agonizing and painful going through all of that, trying to muster up enough nerve to just give my opening speech, which is usually a topic about yourself. Just tell us who you are and where you live and your family. It’s supposed to be very simple, but I struggled with it.

Marisa Shadrick [00:01:48]:And so I spent quite a number of years in Toastmaster trying to build up my confidence and figure out why do I have this, like, allergic reaction to public speaking. It was so hard for me. And it wasn’t, until a few years in that I realized it really is a skill. It’s a skill that you need to develop. And the more I learned about public speaking, I learned about techniques, it became easier. And the more I found content that I was really passionate about to talk about, it became easier. And I realized that the feedback I was getting was very positive, and so that was very validating as well. But it wasn’t until my club that I was in started really nudging me to compete that everything hit the fan, so to speak.

Marisa Shadrick [00:02:38]:They wanted me to compete, and I did little competitions. Like, I did a humorous competition, and I think I won an award for that. I didn’t go very far in it. And then they wanted to be me to do another competition, and I thought, okay. I’ll just do that one. And then they wanted me to enter the international speech competition. I thought they were crazy. So I decided, well, it’s time.

Marisa Shadrick [00:03:00]:I’ve been in this group for a long time, and so I need to put everything that I’ve learned into this and just see what happens. You know? If I bomb out, then I don’t have to go to the next level, because there were numerous levels that you had to win before you were in the semi final finals. And I never thought I would be in the semifinals. I just wanted to do it, get it out of the way, get some practice, and I started winning. And lo and behold, you know, I ended up winning the, district championship. I went to the semifinals. I was speaking at Caesars Palace in Las Vegas. Never thought I would do that, and it was an amazing experience.

Marisa Shadrick [00:03:43]:And I discovered something about myself, really. I was becoming the person that I was supposed to be, not this imposter with all these, limiting beliefs. I was evolving and becoming who I was supposed to be. And so even though I didn’t win the entire competition, like the world championship, I was one of the top hundred speakers in the world that year. And it really shows us, all of us, that whatever the obstacle is, we can overcome it, not overnight, of course. But most of the things that we need to develop for having an online business are skill sets, and those you can learn. And oftentimes with journaling and just really reflection, you can see where the bottleneck is, and you could begin to focus on those things. Now, I have a ministry background, so oftentimes I look and I reflect a lot, and I look at things that just shouldn’t be there just because of who I am as a Christian person.

Marisa Shadrick [00:04:47]:And I realized fear should not dominate my life. Fear robs me of free will. Fear will take over and make all the decisions for me, and I didn’t want that either. And fear is just ugly. It’s not of God. And I said, I don’t want this. And so I was on this quest to overcome those things that may be very fearful. So in this podcast episode and I kind of give you that to kind of give you context for this episode.

Marisa Shadrick [00:05:11]:It’s probably nothing you haven’t heard before. It’s more of a reminder. Because in today, in marketing online, if you’re a personal brand, we really need to show up more. I mean, it’s critical. It’s it’s what it is. Right? It is what it is. I have a friend, Michelle Raymond, that she is just a sweetheart that I really love. She is a LinkedIn expert.

Marisa Shadrick [00:05:33]:And I worked with her on my LinkedIn platform, and she said, Marissa, you’re posting all the time. You’re posting every day, except the weekend. Right? You’re posting great content. You’re developing, you know, you’re writing voice, and you’re posting newsletters, and images, and a mixture of things, but I don’t see you anywhere. Where are you? Where is Marissa? She said, you’re hiding. I can’t see you. You need to be visible so people get to know you, and hear you, and are able to see your personality. Why aren’t you on video? And I went, Michelle, really? Do I really need to do this? Still, after all this time and after everything I went through, I had to do some soul searching.

Marisa Shadrick [00:06:19]:And I really didn’t want to be on video because I didn’t want, again, the same limiting beliefs. You know, what do people say? I’m not one of these young people on video. I don’t wanna do all that postproduction work on the videos. Even those little minute and a half clips, they have all this post production stuff. I don’t wanna do that. I have to put my makeup on. Ugh. You know? And I gave all these excuses, but it really was fear creeping in.

Marisa Shadrick [00:06:45]:And so I accepted that challenge, and I decided I need to be on video more. And it’s interesting that video content just attracts, and I was able to get clients through it. Now I’m not gonna say directly from the video, because oftentimes, I don’t even give a call to action on these videos I’m doing, and they’re just a minute and a half. But I’m starting to realize that people just wanna hear the person. So people wanna hear you. They wanna hear your opinion. They want to see you, and then not in a polished format with all of the mistakes and everything else. They want to see the human being because pea people resonate.

Marisa Shadrick [00:07:29]:See, I just made a mistake right there. But that’s okay. I’m gonna leave it in there just to prove to you. People resonate with people, not with a brand, not with a logo. And so when we show up genuinely speaking to our audience, and just sharing what we’ve discovered, what we’ve learned, our challenges, we don’t have to give, you know, our whole personal history. That can be overboard. Right? But if we’re just real with them, and we just share some of our struggles, some of the the things, maybe something that’s working really well, or something that you found really easy to do, that maybe they can do too, that’s valuable content. You don’t have to be the all in all, all knowing person.

Marisa Shadrick [00:08:09]:You could just be sharing your journey. And that felt more comfortable, because I didn’t want to show up, like, do as I do. Right? Because everybody’s business is different, and everybody needs a different strategy. I I couldn’t do that to people, because I don’t know what their business is, or how long they’ve been in business, or if they’re startups, or, you know, seasoned. But sharing some insights of what I’m discovering, or what I’m doing, or, you know, some of the things I’m gonna try and test, and maybe it’ll fail, maybe it’ll succeed, those things resonate with people. And so I started doing that, and I’ve noticed some great results. So I’ve got some notes here. I’m gonna cover three tips here.

Marisa Shadrick [00:08:50]:Redefining visibility, especially for spiritual entrepreneurs. And the reason I say this is because oftentimes, people that come from a ministry background, there’s some kind of transformative message, mindset, some kind of life change that they’re offering, those intangibles, finding your purpose, that kind of thing. And oftentimes, we can feel more vulnerable being ourselves, because visibility isn’t just about being on camera. It’s about sharing your thoughts and your beliefs and your convictions in public, and that could be super darn scary. And it means letting people hear what you actually think, and knowing that they might disagree or misunderstand or judge you. Now that’s probably one of the things that makes me really nervous that I would be misunderstood. Because sometimes when I speak, I take shortcuts, and I don’t, like, elaborate on something that I’m saying. And so sometimes when I do shortcuts, people can misunderstand what I’m saying.

Marisa Shadrick [00:09:54]:And so I have to be really careful that I don’t offend someone, and that’s probably still one of my greatest fears that I don’t offend anyone. But we we have to step forward and develop the skill for the sake of others. And so redefining visibility means visibility isn’t about becoming a performer or creating a persona. It’s just being yourself. And when they begin to hear that authenticity, when they begin to see that you have integrity, then they’re going to realize even if you make an oops, oh, but she would never mean it that way. Right? Because they get to know you. And visibility equals intimacy with your audience. Yes.

Marisa Shadrick [00:10:39]:There is a deeper level of intimacy when you’re on video. So it’s really helpful to connect, which is what we’re trying to do online is to connect with our audience. And that’s why we feel so vulnerable, but that’s exactly why it’s so effective. So two edged sword. Right? It’s effective, but we feel vulnerable, and you can’t have one without the other. Number two, why visibility feels unsafe even when it’s a strategic way to market. And remember, marketing is all about building trust. I don’t care what people say.

Marisa Shadrick [00:11:13]:Doesn’t matter if it’s a blog post, if it’s a video, any kind of marketing you’re doing. You’re trying to develop some kind of trust. Right? Because if they don’t trust you, know you, like you, they’re not gonna keep following you. They’re not gonna keep listening. So everything that we’re creating as far as quote unquote marketing, is we’re trying to develop that trust with people. And I think video is a great way to do that. So, number two, why visibility feels unsafe. Being seen can activate our nervous system, our responses to freeze, to stop, to retreat, to run, because we’re trying to stay safe.

Marisa Shadrick [00:11:48]:So it can trigger that where we start getting cold sweat. I know when I was trying trying to do that speech competition, step on stage, my palms would get all sweaty, and I’d have to just say, you know, I’m not doing it for me. I’m doing it for the people that are gonna be listening to this in the audience. I’m doing it for them because someone needs to hear this message. And so I would just step on that stage knowing it wasn’t about me, it was about serving the audience. So just know that being seen can trigger, your body to want to freeze or stop or retreat, but that’s normal. And pretty soon, that will change to more of an excitement. It does take time.

Marisa Shadrick [00:12:30]:It doesn’t happen overnight. And again, on top of that, you may be playing those internal scripts, like being visible is dangerous. You know, you have to be careful what it is that you’re saying to yourself. Like, I’m gonna bomb. I’m gonna forget my lines. This is not safe. People are gonna judge me. You got to stop that.

Marisa Shadrick [00:12:49]:Stop it, because that’s gonna just make things worse. And then when you you do start speaking, you’re not going to be fully present. It’s not gonna be you. It’s gonna be the scared side of you. It’s not gonna be you. And so, all of those things that we keep thinking, we have to stop for a minute, and we have to take whatever it is that we’re thinking about, and change it and align it to truth. And that’s how I got over that is I had to align it to truth. What is the truth? Because that was a lie.

Marisa Shadrick [00:13:22]:A lot of the things that were going through my head was a lie. So you have to look at that that way and stop and take captive that thought, and figure out what is the truth about this, and then anchor yourself on that truth. And this is especially true for people who’ve been taught to be quiet. And that could be a result of society, of culture, of upbringing, could be all kinds of reasons where we’re taught to be quiet. So we have to realize, you know, what’s triggering this for me? Is it something in my past? Is it something that I’m just imagining and trying to unpack that and figure that out? And for spiritual entrepreneurs, it could hit even harder because of spiritual upbringing, which I touched on that in part one of this two part episode series. So if you missed part one of this two part series, you might wanna go back and listen to that. We’re often not selling the widgets and the gadgets and the tactics. We’re sharing insights, wisdom, lived experience, which means we’re becoming more vulnerable with our audience, and that could be scary.

Marisa Shadrick [00:14:36]:And because it matters so deeply to us, it’s very personal. That’s why showing up on camera or on stage can feel like walking into a spotlight without armor, because it’s so personal. It’s so important to us. Right? It’s important, and we’ve dedicated our life to do this. And so that’s why it feels so risky as well. Okay. Number three. Let me give you some tips on how you can create a safety net when it comes to public speaking, so that you can begin to develop the skill without freaking out.

Marisa Shadrick [00:15:12]:Okay? So the first thing is that whenever you’re creating videos, you can always record the video first. And if you don’t like it, you can delete it. Especially, like, the minute and a half videos that I do on LinkedIn, I can record them, and if I totally blunder the thing, because I usually just shoot it off the cuff and I don’t really prepare a full script. I just it’s only a minute and a half, and sometimes it’s a minute. You can record if you don’t like it, and you can delete it. So you can start by just recording. Right? Recording. If you’re doing some type of course, you can record it, you can edit it, you can modify it, you could throw some overlay over it, you know, where you can have some b roll or some kind of image that you show in it, so that you’re not all, you know, face to camera.

Marisa Shadrick [00:16:00]:So there’s things that you can do with recorded video. And then, once you have the recorded videos, and you do short videos, you can do maybe a live, and to get used to it. Right? And after you do a live, maybe you can do interviews. Maybe you can go on podcasts and do some interviews. Nowadays, a lot of them are video and audio. You can begin to get used to that. Right? Speaking on your feet and just being able to answer questions. Then maybe you could do a workshop.

Marisa Shadrick [00:16:31]:You can host a workshop and begin to notice how each time you’re growing and it’s more content that you’re providing. So from the workshop, then maybe you can create a keynote, and you begin to build on the skills that you’ve already established. But you can start with a really, really short recorded video and then go from there. So visibility will always feel like a risk instead of an opportunity unless you reframe that thinking. I’ll say that again. Visibility will always feel like a risk and not an opportunity until you reframe the thinking. You don’t show up to be liked. I hate to tell you that.

Marisa Shadrick [00:17:10]:You don’t show up to be liked. You show up to be of service. You don’t show up to be liked. You show up to be of service. Your story isn’t for everyone. So it’s not gonna land for everyone, but it’s for someone. So we need to think about that. The story, the message that we’re sharing, it’s not gonna be for everyone, and that’s okay.

Marisa Shadrick [00:17:30]:That’s a good thing. But it is for someone, and that someone deserves to hear what you have to say. And visibility that creates engagement is the result of alignment, not algorithms. So I’ll say that again. Visibility that creates engagement is a result of alignment and not algorithms. So I have some reflection questions for you so that you can consider, you know, if you’re hesitant and you’re not creating videos and you feel a little stuck there, here’s a question you can ask yourself. If I believe that being seen was part of my service, I’d stop blank and begin sharing blank. So what would that be for you? If I believe that being seen was part of my service or my contribution, I’d stop blank and begin sharing blank.

Marisa Shadrick [00:18:20]:Here are some examples. If I believe that being seen was part of my service, I’d stop withholding my story and begin sharing those moments to help others. Or I’d stop softening my opinion, and begin sharing what I really believe about healing, about growth, about vision, about goals, whatever the case may be. Or I’d stop filtering my content, and begin sharing my lived experience as a guide. Right? As a mentor. Or I’d stop downplaying my offers, and begin sharing how I can actually help people, and the value that your offers bring. Or I’d stop minimizing the depth of my work, and begin sharing what truly happens when people work with me. And you can confidently begin to share case studies.

Marisa Shadrick [00:19:20]:So video is very, very effective. And if you’re not using video right now, just know that it is a skill set that you can develop, and you can start with a safety net and create short recorded videos. And that way, you feel a little more confident, and you’ll begin to grow. Those little videos will help you build those skills that you need. So here are some last thoughts. There’s a reason visibility feels like a stretch, because it’s not about attention. It’s about obedience and vulnerability. That’s why it feels so difficult to do it.

Marisa Shadrick [00:19:56]:When you choose to show up fully, it’s not to spotlight yourself. You’re making yourself available. You’re thinking beyond your fear and choosing to serve others, and that’s pretty powerful. Being seen is an act of generosity. It says, I’m willing to be known so others can find their way. You’re not waiting to feel safe. You’re being faithful to the message you’ve been entrusted with, and that takes courage. It’s the kind of courage that’s willing to be misunderstood, rejected, or to even be a little bit uncomfortable.

Marisa Shadrick [00:20:38]:And finally, when you’re on video, it’s not about self promotion, because I hear that a lot. It’s really about stepping into your leadership, because out there, there’s someone who is waiting to hear your message. So it really is an opportunity to serve and be available to others. So I hope you enjoyed this podcast episode. And if you did, I’d love a rating and review. I’d really appreciate it. And if you haven’t tried videos yet, I would encourage you to do that. It’s very different than just audio, and it’s very different than written.

Marisa Shadrick [00:21:12]:Gives people an opportunity to get to know you. And you’re a wonderful person. You’re a beautiful person. Why not? You know? And a minute and a half is nothing. You can even do a minute if you like. If you feel more comfortable with a minute, do a minute, and you can get started. It’s prerecorded, very safe. And unless you like it, it will not go online.

Marisa Shadrick [00:21:30]:And if you feel comfortable with it, you can put it online. And I’d love for you to tag me too on LinkedIn. Tag me and let me see your videos. I’d love to share it with my community as well. So until next time, take care. Bye bye.

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For spiritual entrepreneurs who want to leave a lasting impact, it might be time to stop playing small and want more.If you’ve ever found yourself second-guessing your big ideas, shying away from the spotlight, or wondering if you’re really meant to “go big” as a spiritual entrepreneur, you’re not alone. I’ve walked that same uncertain path, grateful for every client and opportunity, but sometimes hesitant to fully step forward and share my message.

In Part 1 of this two-part podcast series, we’ll explore what it really means to “play small” as a faith-led entrepreneur.

I invite you to reflect on how your beliefs, fears, and unspoken desires might be limiting your impact. If you’ve ever questioned whether you’re sharing your message with the conviction and reach it deserves, this episode is for you.

What You’ll Hear in This Episode:* What “playing small” actually means (hint: it’s not about your revenue) * How spiritual beliefs and upbringing can create invisible limits for spiritual entrepreneurs * The emotional cost of holding back your voice and visibility as a spiritual entrepreneur * Why reframing desire helps entrepreneurs step into purpose without guilt * Simple reflection questions to help you spot where you’re minimizing your message

Key Takeaways:* Playing small isn’t about your business’s size—it’s about showing up consistently and intentionally. * Visibility isn’t about ego—it’s about impact and service for those we’re called to lead. * Reframing desire helps shift your mindset from guilt to alignment.

Quotes to Remember:* “Growth isn’t about doing more. It’s about becoming the person you were created to be.” * “More visibility simply means more people will be served.” * “When you stop minimizing what you know, what you feel, and what you’re here to say, you don’t just grow, you transform, and you also help others transform.”

Your Next Step:Amplify Your List Building with AI

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We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
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Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

Visit Community.MarisaShadrick.com to learn more.

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Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:Let me ask you a question. Are you playing it small as a spiritual entrepreneur? Now when I say playing it small, I don’t mean the size of your business or the revenue that you bring. I mean, are you showing up fully? In this episode, we’re going to examine whether or not you’re playing small or whether you’re reclaiming your space to be able to share the message your audience needs to hear. Stay tuned. Hello. Hello. And welcome to the Amplify Your Authority podcast. I’m Marissa Shadrach, your host.

Marisa Shadrick [00:00:33]:I am an AI marketing strategist and certified copywriter. But today, we have a first of a two part series on this podcast, and it’s really about our position as spiritual entrepreneurs. And the reason why I chose this topic, I reviewed some analytics in the podcast, and I saw out of the top 10 podcasts, the ones where I shared a lot about mindset, overcoming some of the the limiting beliefs that we often face, those were the ones that seemed to resonate with you. So this two part series is dedicated to you, and we’re gonna answer the question whether you’re playing it small or if you’re fully visible sharing your message, your mission without guilt, without fear, and without apology. So let’s get started. So first of all, if you’re feeling a little bit stuck, if you’re feeling a little stagnant, or something is just off and you’re not seeing the growth that you’re expecting, it might not be that you’re doing anything wrong. It might be something else that I know I struggled with for a long time, and that’s just being comfortable being visible. We have to be visible so people can hear our message, our point of view, so that we can promote our products and services.

Marisa Shadrick [00:01:46]:And sometimes as spiritual entrepreneurs, there’s things we need to rewire because we have some limiting beliefs that can spill into our business. And again, when I mean playing small, I don’t mean about revenue or the size of your business. I’m talking about how you show up. If you’re taking advantage of opportunities where you can be visible, if you’re engaging in speaking opportunities, those type of things that sometimes we try to avoid because we don’t like to be visible. So in this podcast episode, it’s not like I’m going to go over something new. It’s really gonna serve as a reminder, especially as spiritual entrepreneurs. We know that we need to overcome fear. That’s a given, but it’s often easier said than done.

Marisa Shadrick [00:02:30]:When we start an online business, all of a sudden, fears that we never thought we had appear, and we have to overcome that. And it takes time. Often, it feels very risky to step out and give an opinion or give a talk because we know people are listening and people are judging, and they really are. People are always judging. Maybe not intentionally, but they’re forming an opinion about what you’re saying. They’re either accepting or rejecting or questioning. It’s just human nature. And so we have to realize that we even do it.

Marisa Shadrick [00:03:01]:We’re even critiquing things and listening to things and trying to compare it to some beliefs that we already have or to change our point of view by the evidence that’s given. And it’s not always easy to admit that we judge, and we do. And we don’t do it in a way to condemn people. We’re assessing. We’re evaluating. We’re trying to see what portion of what we’re listening to or watching is something that we can adopt or something that perhaps we still don’t understand and we need more information or something that maybe shifts our point of view. So let’s redefine playing small so we’re all on the same page. Again, it’s not about revenue.

Marisa Shadrick [00:03:39]:It’s not about followers. It’s not even about the niche you’ve chosen. It’s about whether or not you’re fully expressing the message, the vision, the purpose, the reason why you created your business. Are you showing up, and do you have a conviction to share this with others because you know it would help them? It’s whether or not you’re creating filters and you’re limiting yourself, or you’re hesitating or holding back. That’s what I mean about playing small. So I’m gonna cover three simple points that you can contemplate and some reflection questions that you can consider. So number one is the real cost of playing small. First of all, the message is not going to reach the people who really need it, who need to hear it.

Marisa Shadrick [00:04:20]:They’re not going to be able to embrace the hope that it brings. The impact is minimized even when the effort is maximized. It’s going to reach only so far because people do business with people, not necessarily with a brand or a name or a logo for that matter. You stay in the safe loop, repeating the same things you did yesterday, a month ago, a year ago, never really challenging the edge, never really going beyond that. This was something that I struggled with. I wanted to stay within a certain parameter and not exceed that because that meant I had to be more vulnerable. It’s going to limit you from growing and being the person that you were meant to be. I remember a prayer that I had years ago, and I had it as a signature on the bottom of my email.

Marisa Shadrick [00:05:06]:God, change me today so I can become the person you intended tomorrow. It takes change. It takes transforming. It takes facing those fears to be able to come become that person that you were intended to be. And so when we play small, the emotional result is stagnation. We stay the same and we don’t grow. And we were meant to grow. We were meant to live an abundant life.

Marisa Shadrick [00:05:33]:And this can make us feel invisible, and it has kind of a slippery slope to that. Number two is common reasons that we hold back. Now I can’t presume why this is the case for you if you struggle to be more visible, But I can share what were some of the struggles for me. And part of it was my upbringing and also my spiritual upbringing. Oftentimes I felt that in order to be humble, I needed to be quiet. I needed to just stay grateful, I needed to not talk about myself, and there were certain things that were false beliefs about what humility really was. And so a lot of this had an effect on me as far as how I would show up. I thought if I showed up and I talked about what I can do or how I can help people, I was being boastful.

Marisa Shadrick [00:06:26]:And so that would create more tension for the daily things I needed to do. And also, I remember being told to always be content and not really want for more. And that was something that kind of messed with my head too, because I thought for people that are ambitious, for people that are competitive, for people that are trailblazers, this can be crippling. Right? But I remember, you know, thinking, well, I need to be content, and it was all the way I interpreted it. It wasn’t that people were telling me not to excel. It was the way I perceived it. And so that could be a limiting belief too. But part of my upbringing meant that if you were ambitious, or if you talked about yourself, or if you, you know, wanted to earn revenue, or you were had certain goals that it was greedy, or it was too ambitious, and that you should be content.

Marisa Shadrick [00:07:20]:I know for me also, fear of judgment was also a big thing, that if I started sharing my opinions, maybe someone would judge me, not like me, not, say things behind my back. So this was always something that I had feared, or that I would be too much, or not enough, or too young, or too old, all of those things that many people struggle with. I struggle with the same thing too. So that causes us to hold back. And the other was also the fear of success. What if this did grow? How would I handle it? Trying to see the future, which none of us can do, and trying to create all these scenarios, you know, if it goes wrong, if it goes well, if this happens, if that happens, and I I would just, you know, create havoc for myself. And all of those things can cause us to hold back and not take that step forward. And so these were some of the struggles that I went through, but lots of people go through different, different struggles for different reasons.

Marisa Shadrick [00:08:17]:And it causes them to hold back and not really step forward and play it small and play it safe. So the third point I wanna make is reframing desire. I truly believe now that when we have a desire, it’s truly God given. When we have a desire to help, to serve, to see change, to, contribute something to this world, that is something that’s selfless. And I think that desire needs to be nurtured. And for everyone, it could be something different. But wanting more is a signal of alignment. It isn’t really a signal of greed.

Marisa Shadrick [00:08:59]:It’s really aligning yourself to your purpose and the goals and the vision that you have for your life. So wanting more is more about alignment, not about ego. Also, more visibility simply means more people will be served. When you show up more, it’s amazing the impact of one person, what it could have for another person. So being more visible means more people you can serve. Now some of those people may never be a client. They may just be people that hear something that you produced on social media, or it could be something that they read. Right? Maybe they’ll never become a client.

Marisa Shadrick [00:09:38]:That doesn’t mean that your message didn’t have impact and value. The other is reframing desire, more income. There’s nothing wrong with money and desiring more income. In fact, if we have more, we can give more. There’s more freedom. There’s more generosity. And you can even create a larger reach because you have resources to be able to do some type of outbound or inbound marketing. So you can do more.

Marisa Shadrick [00:10:06]:So there’s nothing wrong with more income either. More confidence. Right? Reframing desire. Confidence is not being boastful. And so, if you have a desire to be more confident, that means there’s gonna be more transformation for others. And again, confidence is not pride. One of the things that I realized that I when I tried to just stay in the shadows of everything, and I was trying to, in my mind, stay humble, I was really prideful then, because I was thinking of myself so much. I was thinking about what others would would say.

Marisa Shadrick [00:10:44]:I was thinking about how it would look. I was thinking about the pros and cons. Everything was so focused toward me, and that is pride. When we think about ourselves more than others, it’s really a sign of pride. So all of those things, even though when I was trying to hide behind the shadows, I was still being prideful. And sometimes we think people that are outspoken are prideful, and they’re not. Maybe they’re very, very humble realizing the gifts that God has given them, and they’re using those gifts in all humility. And so we can get messed up with that as well.

Marisa Shadrick [00:11:17]:But I realized at that point that I was being very prideful. And so in order to overcome that fear, I had to reframe things and stop thinking about myself, start thinking about others, the impact I could have on others, and that helped me to step forward and not play it small, at least in the way I’ve defined it in this podcast. To show up more and be more for others. So here are some reflection questions that you can ask yourself just to see and test. So this is a fill in the blank. If I believed my desire was a calling, I’d stop denying blank and begin honoring blank. So I’ll say it again, and I’ll give you some examples so you can fill in the blanks. If I believed my desire was a calling, I’d stop denying blank and begin honoring blank.

Marisa Shadrick [00:12:12]:Now let me give you some examples. I’d stop denying how much I want to lead and begin honoring my ability to guide others with clarity and heart. Here’s another one. I’d stop denying that I want to earn well and begin honoring the value my work truly brings. Here’s another. I’d stop denying my fear of judgment and begin honoring the message that’s inside of me. Or I’d stop denying my dream of creating a full time practice and begin honoring the steps it takes to build it. And the last one, I’d stop denying that my old identity no longer fits and begin honoring the version of me that’s emerging.

Marisa Shadrick [00:13:03]:We’re all transforming. We’re all growing. I don’t care how old you are. We’re all growing. There’s always room to learn and to grow and to excel. So you can ask yourselves these questions. So again, the question to fill in the blanks, if I believed my desire was a calling, I’d stop denying blank and begin honoring blank. So I wanna leave you with this thought.

Marisa Shadrick [00:13:25]:Growth isn’t about doing more. It’s about becoming the person you were created to be. When you stop minimizing what you know, what you feel, and what you’re here to say, you don’t just grow, you transform, and you also help others transform. You tell your story so that others can live their story. This isn’t about chasing validation. It’s about becoming fully available to the people you are meant to serve. So let’s stop rehearsing the small version of yourself because the work you are here to do deserves all of you. So if you enjoyed this podcast episode, I’d love it if you’d leave a rating and review.

Marisa Shadrick [00:14:11]:And remember, this is part one of a two part series, and we’re gonna continue the conversation of visibility and not playing it small. And we’re gonna talk about being visible via video or stage. So I hope you join me for that one. And again, if you enjoyed this episode, please leave a rating and review. I’d really appreciate it. Until next time, take care.

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I know how tempting it is to serve everyone instead of one target audience.When I first started, I wanted to be all things to all people. But I quickly learned that speaking to everyone meant speaking to no one. Sound familiar?

In this episode, I share some target-audience insights from an unexpected place: the four Gospels in the Bible.

Whether you’re religious or not, stick with me.

The Gospels, while part of a global message, were written to a specific audience with language, stories, and details that resonated uniquely with that group.

It’s a powerful metaphor for how we should approach our messaging as business owners.

Clarity creates connection and traction.

So if you’ve ever said, “But my message is for everyone,” this episode is for you.

What You’ll Discover in This Podcast Episode Why trying to reach everyone can quietly stall your business growth + It sounds generous, but it may be the very thing keeping you stuck and unseen. * A surprising metaphor from the four Gospels that simplifies audience clarity + One target audience. You’ll never look at your marketing the same way again. * How to shift from “helping everyone” to making a real impact with one audience + It’s not about excluding, it’s about connecting in a way that finally gets traction. * A simple shift that makes choosing a target audience feel freeing, not limiting + This reframe will help you let go of the guilt and own your lane with confidence. * How to build momentum without changing your message, just your focus + You don’t need to start over. You just need to aim with intention.*

Key Target Audience Takeaways Clarity builds traction: When you know exactly who you’re speaking to, your message lands and moves people to act. * A focused message doesn’t limit you: Serving one audience deeply creates the momentum and visibility you’ve been missing. * Effective messaging isn’t about reaching more folks, but attracting the right ones: The deeper the connection, the greater the impact. * How using AI tools like ChatGPT can help modify your message:* Segmentation, without losing clarity.

Quotes to Remember:“Even a timeless truth can be positioned differently for different hearts, for different audiences.”

“Your message structure should match the needs of your audience.”

“A clear, specific message begins to build trust because people can self identify, and they can resonate with what you are writing and what you’re saying, what you’re producing.”

“Meet your target audience where they are. Write the story that’s already in their head so that they can begin that journey with you.”

Your Next Step:Amplify Your List Building with AI

Simplicity is at the heart of this private membership created for solo business owners.

We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
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Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:One audience, one transformation, one premise, one offer. This is one of the hardest things for solo business owners to wrap their arms around. It’s so difficult because we want our offers. We want our services to be for everyone, But it’s something we all have to understand very clearly if we want to grow our business. And I finally found a way that I think will help you understand why one is so powerful. I’m gonna show you what the Bible teaches about choosing one target audience. Stay tuned. Hello.

Marisa Shadrick [00:00:41]:Hello. And welcome to the Amplify Your Authority podcast. I’m your host, Marisa Shadrick, AI marketing strategist and certified copywriter. And today we’re gonna talk about target audience and also a little bit about segmenting. And this is an important topic. No matter what program you buy, no matter what course you buy, whether you’re growing a business or writing a book, it all comes down to that first question, who is your target audience? And the problem is many of us want to say it’s for everyone. But we’ve all heard the cliche, when you speak to everyone, you speak to no one. There’s a lot of truth in that and I have tried in past episodes and in articles to explain target audience.

Marisa Shadrick [00:01:24]:Now it wasn’t until recently when I was listening to a sermon that all of a sudden out of the blue, I finally knew how I can communicate target audience to my audience. See, the Bible, whether you believe in it or not, is for everyone. However, the gospels, there are four letters in the New Testament that are written by different authors and they are very different for different audiences even though the Bible’s for everyone. So I titled this what the Bible teaches about choosing a target audience. Now again, this is a a metaphor. It’s not anything alike. These are two separate things, the Bible and marketing. But I wanna illustrate something to you because we often say that the message in the bible is for everyone.

Marisa Shadrick [00:02:08]:It’s for everyone. Jesus is one of the the primary people that believed in inclusion more than anybody else. And so the Bible shows us that even a timeless truth can be positioned differently for different hearts, for different audiences. And so your work deserves the same type of clarity. So here’s where I’m going to unpack this. The Bible is a universal message, but each of the four gospels was strategically written for a distinct audience with specific culture, historical, and theological background and needs. So the audiences were different in these four gospels in the New Testament. A single audience, a single transformation, and a single offer.

Marisa Shadrick [00:02:54]:The offer in all four cases is the same, but the way they’re presenting it is different. So let’s take a quick look at one of the gospels, Matthew. Matthew was specifically written for the Jewish community. Jewish believers and seekers, especially those familiar with Hebrew scriptures. It was written in a way that they would understand based on their culture, their background, their history, their religion. It emphasized Jesus as the Messiah. You couldn’t talk to a another group like the Greeks or the Romans that way because they wouldn’t understand Messiah. But in the gospel of Matthew, you could.

Marisa Shadrick [00:03:34]:And that that Jesus as the Messiah was the fulfillment of the Old Testament. So it’s the way it was written. I don’t wanna distract from this isn’t a a podcast about religion. It’s about target audience. So frequently, it references Jewish law. In this particular book, it references Jewish customs and prophetic texts, which is what we know as the Old Testament. It includes detailed genealogies tracing Jesus to Abraham and David. It uses phrases like the kingdom of heaven instead of the kingdom of God to respect Jewish tradition.

Marisa Shadrick [00:04:10]:Matthew is seeking to prove that Jesus Christ is king and the son of David. So in this particular book, in the book of Matthew, it is written for the Jewish community. So in the book of Mark, it wasn’t written to the Jewish community. It was written to the Gentiles, specifically the Romans. So there were many believers in Rome possibly going through persecution, so it was written differently. It didn’t have the genealogy that was included in the first book in Matthew. It was a little different. It was very action oriented.

Marisa Shadrick [00:04:42]:If you know anything about Roman culture, they were very advanced. They had advanced military. This was very action oriented and records achievements such as the miracles. So it recorded this because it knew that this community, this type of group, this target audience would resonate with that. It betrayed the personality of Jesus so that when trials came, they could remain faithful. It explained Jewish customs. It didn’t assume that they knew. It explained some of them, and it explained some of the phrases assuming that the reader wasn’t familiar with these terms.

Marisa Shadrick [00:05:19]:It portrays Jesus as a suffering servant, aligning with Roman ideal of heroic endurance. So it was totally written different. Now the overall message, yeah, the Bible’s for everyone, but you can see how each gospel was strategically written for a different audience. Now when we look at the book of Luke, it was also written to the Gentiles. These are the non Jews, but not to the Romans. It was written to the Greeks. So for the Greeks, it was a very simple and clear approach and highlighted Jesus as the compassionate son of man, a universal savior for all people. It included parables and stories not found in some of the other gospels.

Marisa Shadrick [00:06:03]:And in this particular gospel, it paid special attention to those that at that time were undeserving, like women and children and the outcasts. There was a lot of social justice themes in this particular book, and it presents a detailed and orderly account, Probably because Luke was a physician and probably because he was probably Greek as well. So he knew how to write to this audience. He was a companion of Paul, so he was able to give an account of Jesus’ life in a clear way, in a succinct way, but it was very different. So we see so far that Matthew was written for the Jews. Mark was written for the Romans. Luke was written for the Greek. And then we look at the book of John, which was written for a broader audience for those that were spiritually seeking.

Marisa Shadrick [00:06:54]:And oftentimes it’s used in various denominations as the training manual for Christianity. Kinda gives you an overview, a playbook, so to speak, of what the Christian faith is all about. So the audience is mixed. It has both Jews and Gentiles, and it has less narrative. It’s more theological with an emphasis of Jesus’ divinity as well. It contains, like, a lot of symbolic language, like light and dark, life and death. And this particular book could be summarized with verse thirty and thirty one. It says here, the disciples saw Jesus do many other miraculous signs in addition to the ones recorded in this book.

Marisa Shadrick [00:07:35]:But these are written so that you may continue to believe that Jesus is the Messiah, the Son of God, and that by believing in him, you will have life by the power of his name. So you can see that each one of these gospels, even though the Bible is for everyone, when it came to the gospels, it was very specific about the audience, who they were writing to. And the authors were very, very conscious about making sure that the content in the gospels would resonate with their audience. So here are three takeaways. Even though the Bible is for everyone, the gospel was written for a specific audience, and we need to do the same thing. We need to identify who our audience is. It’s one of the things I had to do as I started writing my book. The first question was, who is your audience? And we all wanna say it’s for everyone, but we have to dial it in and be super clear who that audience is.

Marisa Shadrick [00:08:31]:Tip number two. Your message structure should match the needs of your audience. So each audience and say you have a group that wants the transformation that you offer, but they’re in a different stage. Maybe they’re beginners and then you have others who are advanced. You might want to segment those groups and begin segmentation so that you can write content that would resonate with a person in a beginning stage and then write content for people that are in a more advanced stage. Now you can see how that will double up on your work. Right? So we wanna make sure that we start with one audience, and as we survey, as we ask questions, as we interact, we can see where everybody’s at, and we can see if there’s a need to begin to segment the group. But then we wanna be very careful how we communicate with them because it’s gonna be different.

Marisa Shadrick [00:09:26]:We can’t just copy and paste the same content for one and give it to the other. We have to modify it, and ChatGPT is a great way to do that. The third takeaway is that a clear, specific message begins to build trust because people can self identify, and they can resonate with what you are writing and what you’re saying, what you’re producing. They can resonate with that, and that drives engagement. Each gospel offered a specific message. So the message was in Matthew that Jesus was the promised king. The message for Mark was that Jesus is a powerful servant leader. The message in Luke was that Jesus brings healing and inclusion.

Marisa Shadrick [00:10:07]:The message in John was that Jesus is divine and deeply personal. But you see, that doesn’t take away from the overall transformation, the overall goal, why the Bible was even put together. It’s just segmenting and bringing people in from different cultures in a way that they understand, and then taking them from there on a journey so they can know more. This is really key because you might see what they need, but they’re not ready to hear it. They’re not ready to experience that yet or even buy it yet because there’s something else on their mind. So meet them where they are. Write the copy of the story that’s already in their head so that they can begin that journey with you, and that will help. You can always take them to the next step later, but people resonate with specific message.

Marisa Shadrick [00:11:02]:So I hope this helped you to understand target audience a little better. Again, I use the Bible as a metaphor because I thought it was a perfect example of the Bible being for everyone, yet the gospels were written for different audiences. So that you can understand that it didn’t dilute the final message, the final takeaway, but each one of those gospels had a specific transformation or a specific goal. And we can do the same thing. We can begin to really dial in with our target audience and then expand from there need be. But just know it’s gonna be a little bit more work as you start adding segments. So if you enjoyed this podcast, podcast I would really appreciate it. And if you wanna learn more about target audience, how to use AI marketing, I do have a private membership.

Marisa Shadrick [00:12:02]:That’s only $35, and I provide a lot. It’s not just go in and you just kinda navigate on your own. You can, but the bonus of it is that I present everything live, and I also provide custom GPTs for lead generation. And so you have, right out of the box, custom GPTs you can use to ideate your lead magnet, to create your opt in, your thank you page, your email sequences, your quizzes, so many things that you need for lead generation. But we do a lot of live calls, but you can always just consume the content as it’s released inside the platform. If you’d like to know more about it, you can go to https://marisashadrick.com/community. So until next time, take care.

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Years ago, I believed that posting daily on social media and cranking out blogs meant I was executing a business strategy. Most of us have been there faithfully ticking all the boxes: Instagram posts, networking events, blog posts, and waiting for results that never seem to arrive.

It’s frustrating, especially when you’re working solo. I realized I was chasing tactics without a clear strategy, leading the way.

In this episode of Amplify Your Authority, I explain the critical difference between strategy and tactics.

You’ll know how to self-audit your marketing, avoid common mistakes, and align your efforts so that every action supports your long-term vision.

Here’s What You’ll Discover in This Podcast Episode!* The difference between strategy and tactics—and why mistaking the two can stall your progress. * Nine strategy examples every business should consider (not just more social posts!). * Common mistakes business owners make with tactics (and how to avoid spinning your wheels). * Understanding how to connect your tactics to your big picture goals so every action counts. * How AI can become your tactical sidekick without letting it drive your strategy.

Episode Key Takeaways Without a strategy, your tactics lack focus, and without tactics, your strategy never gets executed. * Your strategy doesn’t change, but your tactics should* * Real growth comes from adjusting your methods while staying anchored to your purpose and plan..

Episode Quotes to Remember“A common mistake is to think that the tactic is a strategy.”

“Strategy is stable. It’s foundational. Tactics are flexible and adjustable.“

“Set your strategy once, then check your tactics often.“

“Keep your plan simple, measurable, and human-centered.”

Your Next StepWant help turning your business strategy into focused, consistent action?

Join Momentum Lab—my private community where you’ll enjoy:

• A monthly productivity masterclass to help you stay on track
• Access to the SMARTER Goals Custom GPT to map out your annual, quarterly, and daily milestones without decision fatigue

Whether working toward bold achievements or building better habits, this ready-to-use Custom GPT will help you stay aligned and take the right step daily.

Join for free at MarisaShadrick.com/productivity

Rate, Review, & Subscribe:As always, I’m grateful for your support, and I would love it if you could take a moment to rate and review our podcast on Apple Podcasts. Your review would help this podcast reach a wider audience while continuing to provide you with valuable content.

Thanks so much for your support! CLICK HERE!

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Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Watch on YouTubePodcast Transcript12:04:01 Yeah. Well, thanks. Thanks for the pre-banter. Dog therapy.12:04:03 Thought dog therapy.12:04:04 Dog therapy. All right. All right. Well, welcome back. We are now, I had my calendar out may it’s almost half the year.12:04:14 Is almost up. So you might be thinking of a jump start for the second half of the year at this point because June is around the corner, but this is an opportunity to ask anything and even the work that you’re doing right now, if you don’t even have a question, sometimes you don’t know what question to ask.12:04:33 Share what you’re doing and let us ask you questions. Remember, we can always reverse things. In the mastermind, you can ask questions or you can have us ask you questions.12:04:46 If you’re feeling like you need a little boost, we can have you turn off your camera And then we can share some of the things, the insights that we see about you and that we value and love about you. If you just need a little boost. So there’s different ways to do this. It’s not always just12:05:01 What question do you have? Because sometimes we don’t know what questions to ask. But I did want to, as a form of announcement.12:05:08 I’m going to be… I’m going to be here. What’s today? Today’s the eighth.12:05:13 Okay, next week I’m going to be here in Tennessee. And the following week, I’ll be here in Tennessee.12:05:19 But I’m flying out the 23rd. I will still meet with you guys from California.12:05:26 On the 29th. So nothing’s really changed. I’m just letting you know in case something happens in California where I don’t have internet connection or something giving you a heads up. So the last Thursday of this month, I’ll be in California.12:05:37 Okay.12:05:38 Okay.12:05:41 And then the first Thursday of June. I’ll be in California. So there’s two weeks there, I’ll be in California. So I’ll be coming in from California. So if there’s a little delay or something.12:05:52 You know, just know I’m not in my own environment. So if there’s some Something, something. Just letting you know, just in case to hang in there or I’ll email you and let you know that I’m not getting internet connection or something.12:06:03 So that’s with that. And I’m going to… help my daughter pack because she’s officially moving to Tennessee with my granddaughter.12:06:12 So yeah, I’m excited about that. So my granddaughter and I are going to fly back on June 6th and my daughter and my husband are going to bring the truck over from Tennessee with her car in a trailer type thing.12:06:29 So yeah, we’re taking the The coward’s way out. I already did that trip. Oh, it was fun. No, I’m flying back with my granddaughter. So, um.12:06:38 Yay.12:06:39 So yeah, so I’m excited. That’s kind of my win. And I’m moving right along with the migration, some of the things I’ve been doing. So things are moving right along, just kind of planning out for the time I’m going to be gone.12:06:52 What absolutely needs to be done, you know, that kind of thing. So I’m prioritizing things, looking at things.12:06:59 Even with some of the the things I’m doing you know helping out My husband with a few things, just even setting that up. He’s kind of like a client right now.12:07:12 I’ll get my pay when he gets… cells so so yeah. So anyway, what are some of the wins that you guys have, let’s start with that first.12:07:30 Go ahead, Krista. Marla?12:07:32 I hope you’re writing down all your wins every day, like the things that you accomplished somewhere. I hope you’re jotting them down because it really is encouraging to look back and see because we always look back and think, what did I do yesterday? I have no idea. I did nothing and you did. You did.12:07:45 Not through the day.12:07:48 Yeah, I know. It’s hard to remember, huh? So what’s a win? What’s something good? What comes top of mind?12:07:56 Something…12:07:54 I think for me is letting go of the business, not constantly thinking about the business, stressing about the business. I’m actually taking care of my mom’s place a lot and we’re doing a ton of work out there.12:08:13 Yeah.12:08:07 It’s that physically gratifying that you can see the field mode You can see the weeds knocked down. You can see the edge and you can see the borders. There’s just something about that instant I got something and it’s big and it’s done.12:08:22 Yeah. Yeah.12:08:21 And because I’m doing that, I’m getting built up. Emotionally seeing things instead of that Nothing’s happening, not putting work in them. Nothing’s happening, putting work in, nothing’s happening. I’m putting the work in and something’s happening.12:08:34 Yeah.12:08:33 So I think that’s helping rejuvenate me to where I could start to step back and look and get excited about the business again.12:08:41 Yeah, for sure. Because we don’t see results right away, right? We’re playing the long game.12:08:45 And so that’s something that it’s a muscle we have to build, but it’s really good to get some wins in and we have to be careful because sometimes I want to get a win in and I’m doing the wrong things in my business. That’s not exactly the things that are going to12:09:03 Move the needle. But yeah, that’s a good point. Sometimes we just need to work on some other things just to Reset, recharge. And really, even though we’re not thinking about business Because we’ve freed our mind about thinking, you never know, some ideas can pop in12:09:20 When we’re not working on it and we’re working on something else, at least that happens to me.12:09:21 Mm-hmm.12:09:25 Some ideas pop up. And so that is great when that happens because we’re not in the stress of making it happen.12:09:32 And what’s interesting, I’ve pulled back on editing podcasts and I’ve got several backed up in the queue.12:09:33 So that’s cool.12:09:38 And our numbers have doubled. So the last couple of weeks, I’m like.12:09:40 Oh, well, that’s good.12:09:42 I’m not putting in the work, you know, the work get it done, get it edited. I’m like.12:09:42 Awesome.12:09:47 I just put one out that we recorded like, you know, six weeks ago and then I put another one out and i’m like.12:09:51 The best numbers we’ve had. I’m like, okay. All right, so stop stressing. Stop stressing.12:09:54 That’s great. Plus, those get ongoing listenership.12:10:01 So that’s the thing too it’s not like, especially, and YouTube videos are like that too. They get ongoing views ongoing listening, you know, new people find you and they listen And they kind of binge listen. So that’s good. That’s good to have that. So the businesses.12:10:19 Is producing something. That is good. That’s something you can you can celebrate. All right. Who else?12:10:31 Oh, congratulations.12:10:33 Awesome.12:10:27 I added 955 words to my book yesterday. And AI is to not blame, but it helped you know i had my chat GPT assistant i asked it some questions and asked for some historical stories and And, you know, just had some prompts and12:10:48 Yeah.12:10:53 You know, it would say, do you want me to add a little bit more here? And it was like there were seven questions. And I finally said.12:10:59 Just go three through seven and give me what you got, you know?12:11:03 Yeah, exactly.12:11:24 Yeah, I love that. You’re using it in a way that’s helping to stimulate creativity.12:11:05 So it really helped. And asking for timeless truths along with that so um So that’s really helping me to get through and get a little more information and Kind of getting out of my head as well. So…12:11:30 Yes.12:11:29 And not let you get stuck and think a little broader Then where we’re at, because all of us have certain scope.12:11:37 Yes, yes.12:11:37 But I like when it starts asking questions and it expands my perspective. Oh, I didn’t think about that.12:11:44 Yeah.12:11:49 Yeah.12:11:53 Thank you. Yeah, yeah.12:11:43 Or yeah, I’ve got a perfect story about that. Or I have an experience about that. And so when it starts asking questions, that’s so helpful. So congratulations on that because it just That’s one of those we don’t see the results right away. And Kristen knows that. She’s working on a book for Cal. So that’s one of those that12:12:02 We just have to celebrate the milestones. That’s what we talked about yesterday in Momentum Lab.12:12:02 Yeah.12:12:07 On the call, we talked about celebrating those milestones because that’s what’s going to get us there.12:12:14 So congratulations on that. That’s good. That’s a lot more than I’ve done this week with the With the book.12:12:26 Yeah.12:12:15 Thank you. Well, I mean, it was, I’ve got everything written in But it’s just going through and saying, does this make sense? Does this flow and what are some stories that can go with this and all that. So that’s been very helpful.12:12:31 Yeah. Good. That’s great. Fantastic. How about you, Pam?12:12:34 So.12:12:37 I was excited to have finished my 22 to 24 taxes and the CPA got those yesterday.12:12:45 And within that, then I am working putting things in order then because I’m in tax mode is putting in the organizing from January till through May so far of 2025 taxes. So then when the year ends then Everything is just done and the guy can have it in the portal at the beginning of the year after you get your W-2s and all those little forms.12:13:14 Good.12:13:10 So I feel like I’m ahead for 2026. And then because of that too, what I’ve learned was with the physical papers.12:13:21 Is that on the online space with like chat GBT and everything that that needing to know, okay.12:13:27 Thinking ahead and going, okay, what folder does this need to be in or like the projects rather than just randomly making threads like you’ve taught us.12:13:36 And so I’ve been trying to really think before I do something on there to how Am I going to keep it or not or what? And then how to go back And then just working on, so I played with chat GPT and then actually with my dog asking it different questions, dealing with my dog, which helped because12:13:58 It was practicing with practicing the ins and outs of chat gbt just with something that wasn’t business wise12:14:06 Yeah.12:14:20 Yeah.12:14:09 And then realizing, okay, I have my business profile, but I still haven’t nailed the the audience. So just playing with those um templates, the prompt you’ve given us. And so just trying to, so by doing the physical with the paper, it’s helping with the online stuff of not being able to touch and feel because I feel like, okay, if I can touch and feel that, then it would be12:14:35 Yeah.12:14:32 A different story because I’m more kinesthetic and visual So I’ve learned that to give myself grace and go, okay, maybe like what Krista was saying about her being outside and different things.12:14:41 Is to go do something physical first and then that maybe has that same application and then going and applying it online, kind of priming the pump.12:14:52 Yeah, absolutely. That helps. So congratulations on the tax. Are all the taxes done now?12:14:58 All of it’s done now. So congratulations on that. Did they recommend like some type of bookkeeping tool for you to use that would make it easy for them? Did they recommend the things that they want to want you to track.12:15:12 They gave me a, they did give me a checklist. So those are the physical folders I’m making. But what I noticed was when I was finding other taxes that I had done in the past.12:15:23 The checklists were different from year to year, but there are some things that are consistent. So since I’m in tax mode, I’m just trying to like think ahead of, okay, what would those other things be?12:15:33 And just putting them in a So what I did was I bought decorative files for the things that I know for sure. And then the regular plain manila folders.12:15:44 Is to use those as if I’m not sure, but still keep them, but it’s in an organized fashion. And then I can color code the topics that I know, like for each folder those they can yield I can still use the sticky notes that are color coded, but then I’ll know the difference between for sure what I know is definitely on the checklist in the past, being in the decorative folders versus12:16:10 What I may or may not have to save. In Manila.12:16:13 Okay. You’re talking about receipts in the folders or12:16:16 Just like the list that they gave me, like contributions um And then they just had like a whole list. There’s medical section, there’s a contribution section, there’s a household.12:16:27 Section on the checklist that they gave me, there’s different categories. So just having those.12:16:32 Yeah, yeah, yeah, yeah. That’s it.12:16:30 Yeah, your expenses. Yeah, yeah, your expenses. Yeah. And that’s something too. I don’t know, do any of you use Do you use like physical ways to track your accounting. I just want to sit in this for just a second, see if we can help Pam since she went through such a12:16:48 I use Quicken.12:16:49 I use Quicken too. So I don’t know if anybody else uses anything. Do you use anything, Krista, to track?12:16:52 Do you?12:16:55 I don’t want to pay for Quicken because it can be expensive. I use a free system online called Wave Apps.12:16:56 Expenses.12:17:02 Okay. Good.12:17:02 Okay. There’s one that you’ve been advertising a lot lately too that lately is able to check and see how many subscriptions you have. I forget what that is.12:17:11 Because that would be super helpful because what I did was the old fashioned way.12:17:14 Yeah, I’ve seen that one. I’ll have to write down what that is.12:17:16 I did it.12:17:17 Yeah. Have you seen that commercial, Marla? There’s a commercial Um.12:17:19 I have. I have, but I don’t remember what it is.12:17:19 Yeah, I think it’s rocket money I think it’s rocket money12:17:26 Because I did it the old fashioned way because I was getting bogged down with trying to figure things out.12:17:24 Yeah, I think so. I think so. Rocket money yeah12:17:31 So I was like, you know what, I’m going to go with what I know. And so it took me a month longer than anticipated. Well, a month and a half, a month and a half longer.12:17:40 But I was like, you know what, I’ll take the month and a half to have it done.12:17:44 Even though it was the long old fashioned way and then try and figure it out going forward.12:17:50 Yeah, it is. It just popped up again. So it’s rocket money.12:17:55 Rocket Money? Okay.12:18:00 Okay.12:17:56 So, yeah. And I don’t use it. So I don’t know if it’s good or not. I’ve just heard a lot about, I’m trying to see if I can find the pricing on this. I have to, you know what? This is where AI would be beautiful to use.12:18:11 Okay.12:18:12 This is, for example, you can, since you have a paid chat gpt you can upload the checklist.12:18:20 And explain that you want a way to track your expenses, a way that’s easy and simple.12:18:27 Because you’re a very visual person. Tell them that you’re very visual.12:18:32 It’s something that you’ve struggled with in the past and you want a simple way to track Would it be better to do this With physical folders or is there an app or some type of digital tracking system that would help me do this. I need some ideas. And if they say, okay, there’s12:18:52 There’s rocket money, there’s Quicken. Can you give me a comparison, a side-by-side comparison?12:18:59 The pros and cons and include the price as well. It’ll give you a comparison.12:19:04 So this is where you can use AI to help you think through how you want to manage your expenses. It’s a perfect use case for it.12:19:12 So basically, I’m a visual person in need of tracking my finances Could you give me…12:19:19 Yeah, just like if you were asking me for help and you were saying, Marissa, I need help so that I think I know what I’m going to do.12:19:25 But I want to make sure I never have to go through this again. So what’s the best way for me to do this? And just ask ChatGPT the question as if you were asking it to me or Marla or Krista.12:19:35 And just say, I’m very visual. It’s not something I enjoy doing. I probably can spend and tell it, I could probably spend one day a week updating everything, you know, give it an idea of your routine or have it suggest a routine to keep things up to date.12:19:53 Do you want something that’s digital or just physical? If it’s digital.12:19:56 Do you want to use it on your phone? I don’t recommend using it on the phone. I just, I don’t do anything.12:20:01 I can’t do, yeah, I can’t do12:20:03 I just do it and everything is saved on my hard drive. It’s not in the cloud anywhere either. So you can just say, and I want it secure. So, and you can add whatever the criteria is.12:20:14 But you can always, if you think of something later, you can always go back to that.12:20:18 Particular chat and add it. And it might help you figure out, because I don’t know anything about rocket money. So I would do that if I was looking at Rocket Money for my daughter, I would say, hey, Rocket Money is one. Are there any others like it?12:20:32 And what’s the difference and which is more reputable and which one has better customer service? Because I’m always about customer service.12:20:42 You could do that. You could start with ChatGPT and just start a conversation if you wanted to get a system, a rhythm.12:20:49 You know, so that you’re… you have a, you know, just a natural flow every week of how you update things.12:20:56 That works for you. If you’ve got a system already, then you don’t have to. But I’m just saying if you’re looking to really fine tune this so that it’s easy for you, I know that Rocket Money does Check subscriptions, which is why I thought of it because I know you were concerned about subscriptions in the past.12:21:14 Yeah.12:21:13 That’s why I thought of that one, not because I know anything about it, but I saw it advertised. So you could run a quick question in ChatGPT and have it research that for you.12:21:29 Yeah, yeah, yeah.12:21:25 Similarly, Pam, to the password Excel spreadsheet I sent you. I do the same thing with my budget. I literally, I have a spreadsheet page And I have the due date and I have the company and I have the amount that comes out every single month.12:21:39 And I constantly update it. You know, sometimes you got those and then I’ve got a little thing at the bottom that says, okay, annual, I’ve got Canva coming out annually. I’ve got Adobe coming out annually, things like that. So that I constantly know12:21:51 What I have available. So that kind of runs in tandem with the account spreadsheet.12:21:56 Oh.12:21:55 Yeah. And I do that in quicken And I already have like i already have the reoccurring already scheduled. So every month I just say add this to the register.12:22:08 But for personal expenses, I have a spreadsheet just like Krista said and the spreadsheet just has the very minimum of the bills, the utilities, and the spreadsheet goes by quarter because I like threes.12:22:22 And it’ll have the quarter and the amount that’s due. It seems like it’s becoming more obsolete because there’s so much that is now automated.12:22:31 But at least it’s one place where I can see everything and it can total the bottom as far as the monthly personal expenses.12:22:37 And it’ll have the utility. It’ll have the phone. It’ll have, you know.12:22:39 Mm-hmm.12:22:42 There’s a credit card or something will have that in there. It’s just a quick at a glance.12:22:48 And it’ll have usually the typical due date, which is usually around the same time.12:22:57 Yeah, me too.12:22:53 So I still use, I’ve used that one for decades, that spreadsheet And yeah, and it’s real easy to do and that way Another thing I do a lot of them now they do now don’t want to send you paper. They just want to send you a digital email.12:23:09 So when I get that, I just schedule it in B of A to go out.12:23:09 Mm-hmm.12:23:13 As soon as I get the email, I go to B of A and I schedule the payment.12:23:16 And I don’t have to schedule it for today. I can schedule it before the payment due date as done.12:23:29 Yeah.12:23:22 And then I make sure that that’s recorded in Quicken, but that way I don’t have to worry about it. I don’t want to think about it. Are you doing something similar, Marla? I’d love to hear what you’re doing because you are so organized.12:23:35 I know, right?12:23:38 All of mine is just automatically comes out of my bank. I check my bank and then it goes into Quicken.12:23:44 Yeah, pretty simple. Yeah.12:23:43 So, yeah. Yeah, Fridays are normally my quickened day, you know, to update and balance and all that so That is hard. Yeah.12:23:50 Yeah. Yeah, usually Saturday is mine and I’ll do that and It’s pretty simple. Once you set up your utility and stuff with the account number and like B of A, for example.12:24:05 You can just go there to that page and you see the listing of all your bills and you just tell it the amount and the due date and that’s it.12:24:06 Yeah.12:24:12 Right.12:24:12 And off it. Bye-bye. Off it goes. So then I don’t have to worry about it.12:24:17 Yeah.12:24:18 So just some ideas for you so you don’t have to go through that pain again.12:24:23 I mean, that’s great because as you were talking, I entered some of the things and it’s telling me that Rocket Money is good, but… If I didn’t want it to be online, it’s not a con is not ideal. So the first one is Rocket Money. Then the second one is YNAB.12:24:45 Y in A, B. I don’t know what that is. I’ll have to look that up. And then the third option, it says spreadsheets Google Sheets, Excel numbers, etc.12:24:54 It didn’t even give you Quicken? That’s weird. Oh, it’s giving you something like Rocket Money?12:24:56 Uh-uh, no, it didn’t give me Quicken.12:25:04 What was the question you asked it?12:25:01 It said option one rocket money Awesome. I just said I’m a visual person, so I need a visual help in tracking my finances. Could you give me some help with what is the best way to keep track of finances?12:25:16 I could probably spend at least an hour a week to maintain this routine. I would like to keep it on my hard drive, not in the cloud. I’m in need of a system to have a natural flow.12:25:26 I am talking with some friends and they are suggesting Rocket Money. Is this a good way? Is there any others you can advise?12:25:33 Oh, okay. Yeah, they got different ones. They’ve got, is it monarch money? Was that the other one that suggested?12:25:44 Oh, no, this one suggested…12:25:43 Ynab? It’s yeah it’s capital it’s all in capital letters and it’s capital Y in A, B. Oh, you need a budget.12:25:53 In parentheses. Oh, you need a budget. I don’t know what that is, but it just, that’s what it’s called.12:25:59 Why now? You need a budget.12:25:59 Oh, yeah, that’s somebody specific. That’s yeah kind of like yeah kind of What’s see.12:26:07 Best for hands-on budgeting with a proactive mindset type app cloud-based.12:26:13 But can be manually used offline via spreadsheets. Visuals, very clear, categories and reports pros based on proven method to give you every dollar a job.12:26:24 Highly visual and habit forming, teaches long-term financial health And then the cons are monthly fee, mostly cloud-based, and maybe more complex to learn initially.12:26:38 Interesting. Yeah, there’s different. I just Googled it too and it gave… It gave some ratings too.12:26:48 And… The difference is minor. It just depends what you want. Rocket Money, their thing is will automatically cancel your subscriptions for you that you don’t want.12:27:04 Check those out then.12:26:59 But you can always go in and cancel it yourself. So yeah, you can just always verify everything and run multiple checks. Like I just went into Google and they had monarch money rocket money and empower Which are three different ones. So you can just search google12:27:18 And then you can also use chat GPT and say, I found these on Google. What’s the differences? Security is a big deal for me. So I want to make sure my information is secure and private.12:27:30 And then it’ll give you the rundown on it. But you’re on your way. See, that’s how we begin to do research. I use the only other thing I use is perplexity, but you can go into Google and Google it as well.12:27:43 To find some things and ChatGBT has a great little research button takes a little while because it’s researching. So you have to be patient. It takes a little bit to research and then it gives you some information so So that’s…12:27:56 Yeah, because I was going to look into perplexity and then I also was doing a little bit with the things that you suggested with I was looking into mainly three things, watching the other videos was the that I have pulled up is the12:28:13 The Daily Journal, the day one, and then Rosebud and then Perplexity. So those are the three things I’ve been…12:28:20 Yeah, if you’re going to do a lot of research. That’s why I like perplexity.12:28:26 But, you know, if you’re not yet, then you probably don’t need it yet.12:28:32 But…12:28:31 I like doing research. I just didn’t feel, I just didn’t feel, I just didn’t know of a safe place to do it. So I kept hearing You know, you and others talk about within the group talk about perplexity.12:28:45 Yeah. So I would wait on that until you’re you get a little bit more comfortable with chat GBT and do some research there because that’s pretty, pretty good.12:28:53 And you’ve already got that account. And then if you feel like you need a little extra.12:28:58 Then you can take a look at perplexity. So you keep your tools to a limit.12:29:02 Yeah, there’s a free, there’s the free version though right with perplexity just to play with it.12:29:07 I think there is a free version. I think there is. It’s got limitations, but I think there is a free version.12:29:15 Yeah. Yeah.12:29:12 Right. Yeah. That’s all I was going to do was just kind of play just to see what it was, but not pay for it and just use mainly GPT, like you said.12:29:20 Pick your pick your best question to ask perplexity. Yeah, awesome.12:29:22 Exactly. There you go. So thank you.12:29:25 Well, it sounds like you’re making progress, Pam. That’s good.12:29:29 Yeah, it feels good just to make that, you know, we feel like I’m making progress rather than in the quicksand and trying to pull myself out.12:29:37 Yeah, we don’t like quicksand. So what are you guys working on? What questions do you have?12:29:44 How can we help and assist? Do you want to spotlight?12:29:47 Do you want to reverse spotlight?12:29:52 Want to talk about, we’re coming up thinking about canceling the radio show and just doing just podcast because we record the radio show and in the past we’ve had 1400 listeners I don’t know where we’re at currently. I’ve got to get current stats.12:30:09 But one of our sponsors is dropping out so it’s like Is it really worth it?12:30:15 Oh, got you. Can you get another sponsor?12:30:16 So. We could possibly, if we really worked at it.12:30:23 Mm-hmm.12:30:23 But Cal’s looking at taking a summer job, running a camp and we’re kind of thinking maybe we should just go into just doing the podcast, just recording it and posting it instead of going through all the rigmarole. I mean, the great thing about the radio has been the discipline.12:30:34 Mm-hmm.12:30:39 Because we’re paying money, so we got to show up every week at five o’clock on Wednesday.12:30:40 Yeah.12:30:49 Yeah, yeah.12:30:44 And it’s helped push me into editing, really getting really good at editing a lot. So there’s a lot of experience in it. And I think it’s just gotten me comfortable with being talking into the microphone again.12:30:57 I mean, I’ve never had a problem talking microphone. It’s different.12:30:59 Yeah.12:31:00 I was on stage and I would just, you know, go before 2,000 people at the auditorium. But for some reason being on a mic at home alone is a different animal.12:31:11 Mm-hmm.12:31:11 And I think I had to somehow grapple with that. And I’m feeling more comfortable with it because now I’m doing voiceovers and stuff like that to where a year ago I’m like.12:31:16 Yeah.12:31:20 Why am I afraid of this? I’m a stage person. I have no problem talking to 2,000 people. But on a mic alone is just Different.12:31:29 Yeah, yeah. Have you been able to um get the outcome you wanted from the podcast, either subscribers or whatever the outcome was that you guys were hoping for.12:31:43 Right now, we’re just getting downloads. People are picking up on it. I mean, I’m not pushing it.12:31:48 But it’s picking up speed. So there’s some general traction without even pushing it.12:31:53 So what What is the strategy behind continuing the podcast, even if it’s not part of the radio?12:32:01 It would be to provide people with information, hopefully looking for more.12:32:06 Information to do like a one-on-one or something like that.12:32:07 Yeah. Yeah, because the podcast and the radio station is a tactic that helps execute the strategy.12:32:17 So this is a podcast that I have to edit. It’s going to be released.12:32:21 Today or tomorrow. I don’t know. Maybe Saturday. Who knows? I’ve been kind of wishy-washy with my deadlines because all this other stuff keeps coming up. So anyway, but I can give you a quick… just a comparison.12:32:36 That and look at my podcast notes here. The tactic is the day-to-day stuff that we do or week to week.12:32:43 And a lot of times the tactic gets confused with strategy because it’s often used and And interchangeably, but they’re very, very different and distinct so you’ll recognize tactics as the short-term actions and The strategy is the why.12:33:04 Or what you’re doing for the purpose, the intention. But the tactic is the how. So the tactic can change, but the strategy stays the same. So if the strategy is to grow your email list.12:33:17 Grow your listenership so that you own that list. Then the podcast is going to be the tactic to be able to do that. Where some people might use articles or blogs to do that.12:33:32 Or some people might use YouTube to do that. That’s a tactic. So tactics can change, but there’s got to be an overall strategy behind it So that we’re leveraging the efforts that we’re putting in to the podcast. Does that make sense?12:33:49 Yeah.12:33:48 I think, you know, the most Probably the first thing would be to when the cookbook comes out people know us, know him would want to buy the cookbook because they’ve got a relationship built.12:34:01 If they are on your email list. If they’re still on social media.12:34:08 Brand exposure is great. But when we’re trying to get people to buy It would be really helpful if they were on your email list and not just followers on social media.12:34:20 So that is, and there’s numbers in it. The conversion is much higher when they come from your email list.12:34:27 Than cold audience on social media, even if they’re following. Because just because they’re following or they clicked, it’s like.12:34:33 All those followers I have on LinkedIn, none of them actually see everything I post. One, because the algorithms don’t allow you that.12:34:41 That’s the problem with Facebook when we had pages and things like that, that was kind of like.12:34:46 Upsetting is that even though you grew these pages, those people didn’t see in the newsfeed your posts.12:34:54 And so a way for a strategy is to make sure that we capture those people and make them warm leads by bringing them into our email list.12:35:04 And then we can continue to nurture them with new episodes. We can write a more personal type of email so that when we’re ready to sell, we can promote Oh, we’re looking for a launch team or we’re going to have this event and it’s free for you guys to come and hear all about this new book. And maybe you can introduce that as how you’re going to get launch team people. You know, it’s a way to be able to12:35:29 Use the email list as a way for higher conversion. And statistically, you can look it up.12:35:35 Look it up and everyone will agree that conversion is much much higher from an email list than from just social media. So strategy is the big picture. It’s the long-term vision.12:35:49 Strategy defines a why. It’s the unique brand voice. The strategy is set on the destination. What is the destination? What is it ultimately we want to sell the cookbook?12:36:01 Or maybe the destination is the cookbook is the first step. There’s something beyond the cookbook.12:36:06 And that’s the destination. What is the destination? And then it creates the strategy creates the foundation It’s driven by purpose. The tactic is the day-to-day. It’s a short-term action. It executes the how we’re going to do this. Tactics can change. They’re very pliable.12:36:24 It’s easy to replicate anybody Lots of people use the same tactics, right? It chooses the route.12:36:33 So when you have a destination with strategy The tactic decides what road are we going to take to get there?12:36:40 It’s no different than when you’re driving. And say you’re going to a certain place and you use a GPS and they say you can get there.12:36:48 Five minutes sooner if you go this route or you can go this route, those routes are the tactic on how we’re going to get to that destination.12:36:55 It’s flexible, it’s adjustable, and it’s driven by performance so you can track the performance. You can track engagement, you can track conversion, you can track those things so you can tweak the tactic.12:37:07 So anyway, something to consider and to think about Because a podcast is a great idea.12:37:14 Just make sure you think, okay. What is our intent with this podcast? What are we trying to do?12:37:20 Beyond brand awareness. So that we can sell the book.12:37:25 And then maybe even put that into chat GPT. We’re going to create a podcast and we’re going to continue a podcast that we had a radio program and it’s done really, really well. Here’s all the stats on it.12:37:38 We are going to be selling a book probably by the end of the year next year.12:37:43 Help me understand what I can do to be able to have a higher conversion rate when the book comes out.12:37:51 Give me an idea of what maybe I should offer at the end of every podcast.12:37:56 What goes beyond the book? Is it just book sales or there’s something that goes beyond the book?12:38:01 Is the book maybe the first book low offer that leads to something else beyond that.12:38:08 So thinking through that, that’s the strategy. The podcast, the social media posting, the reels, all that is tactic.12:38:15 But it’s not strategy. So does that make sense? Okay. Any questions about that?12:38:25 Are you talking about your book? In your podcast?12:38:19 Yeah, it does. No, we just…12:38:29 He does on the radio, yeah.12:38:30 Great point.12:38:32 Okay. Would you consider giving away like chapter one? To build your email list.12:38:42 Very possibly. Yeah, because I mean, our email list is literally only from people that have seen us at farmers markets.12:38:50 Okay. Okay.12:38:50 Digitally, we have no traction, none. I mean, I had to purge my list. So we went from 100 down to like 50 people.12:38:55 Yeah. But in the podcast, and that’s a great point, Marla, thank you for mentioning that.12:38:58 Yeah, I understand that.12:39:04 The book, you know, you have to be talking about it, as Marla said And it could be very, it could be soft, very soft. It just kind of weaves in that people don’t even realize you’re talking about it. But all of a sudden.12:39:17 They know you’re writing a book, right? And they say it’s never too early to start Promoting the book in the sense of getting people on board for a wait list, so to speak. It’s not called a wait list, but we offer something. Maybe one of the recipes in the book or maybe the first chapter that you have to figure out.12:39:39 Because that is part of that is part of of the overall Well, it’s part of the tactic because the overall strategy is you want to sell the book. Is the book going to be the end?12:39:49 Endenol, or is there something beyond the book that you’re going to sell? Because the book is going to be what, 20 bucks or something?12:39:55 Yeah, probably something like that.12:39:57 Yeah. Is there something beyond the book? That will bring in more revenue.12:40:03 So be thinking about that. Is it speaking opportunities get booked to speak? What is it you know because the book can be one thing, but what’s beyond the book?12:40:15 So if somebody has Cal on an interview about the book.12:40:19 What would he offer the listeners as the next step toward what?12:40:24 Because even after he writes the book. When he’s talking about it or if he gets to do some kind of interview in a local news, which is probably possible in Reading.12:40:35 To go on the local news and have an interview what would he say?12:40:40 To have people, I mean, they may not just buy the book, but if you say, if you buy the book, you also get these bonuses on top of it Or you can offer something free And we’ll let you know as soon as the book comes out so that you can get the book with all these bonuses in it.12:40:57 So, you know, that’s part of the strategy is thinking through You know, the method to the madness, so to speak.12:41:05 And then the tactic, then the podcast becomes super clear as far as, you know, even the content. It has more clarity. Does that make sense?12:41:15 Martha, you’re shaking your head. So you’ve written a book and you kind of you kind of understand. Can you explain it maybe a little?12:41:22 Clearer than I’m doing marlo12:41:25 Oh, um… Well, yeah, I think that as you’re talking about the book and creating that awareness around your book.12:41:36 And offering, hey, do you want a little sneak peek of the book?12:41:40 You know just click here and we’ll send you You know, chapter one Or we’ll send you our top three recipes or Something like that, just to create awareness of the book because that book may take over and over all of a sudden, and you are going to be asked to come speak.12:42:05 At different like we have home shows here shows shows here So, you know, y’all could easily be chosen to host a home show.12:42:17 Who knows? You know, like maybe you know some company that has you know good pots and pans may ask you to use their stuff and And it could just mushroom into different different ways of doing business.12:42:34 Yeah. I’ve even bought books before they’re published, like months before they’re published.12:42:35 So.12:42:40 Yeah.12:42:41 And usually they don’t charge you for the book until the book is actually released.12:42:53 Yeah.12:42:46 But I can’t even tell you how many times I have bought, but as soon as I heard about it, I said, well, I don’t want to forget or miss this. So I’m just going to pay, you know, do it now because I know they’re going to charge later when the book comes out. But I want the book and I want it done. I want to put my order in. So I’ll go ahead and order it. And usually there might be a little bonus or something to do it early.12:43:09 Yeah.12:43:04 But that’s why these authors have all these pre-sales. Ready to go. So I’ve done it so often that it’s not a big deal for me to buy something that’s not even ready yet. And sometimes I’ve waited like three months.12:43:17 I’ve done the same thing with Pat Flynn’s book. It’s not out yet.12:43:21 So I already bought it. I bought the hard copy and the audio.12:43:22 Yeah.12:43:25 Two. It’s not done yet. And I haven’t gotten anything yet from him, but he just sent something out recently. So that was like a month later after I did it.12:43:36 But it doesn’t have to necessarily be ready because as people are talking about it.12:43:41 You get excited, get them while the iron’s hot. Get them while they’re interested and excited.12:43:48 Not six months later or next year. Get them now if they’re excited about it.12:43:54 And then they’re going, yeah, I want this whenever it’s ready, even if it’s the end of this year or next year, I want to be on this list because I want to get that book.12:44:02 So you want to get them. And statistically, you can look it up all day long. It’s higher conversion when it’s from an email list.12:44:10 Than any other place because social media followers are not really warm leads. They’re followers, but they’re different, very different than an email subscriber is very different.12:44:22 And that’s what we call a warm lead when they’re an email subscriber because they’ve raised their hand saying, yes, I’m very interested.12:44:28 And then you keep nurturing them. You send them something and you’ll have a podcast to send them.12:44:34 You already have that taken care of. Make sense?12:44:39 Okay.12:44:40 Okay. She’s like, okay, one more thing.12:44:43 Well, as you were talking and I was listening, I was even thinking, you know, as one of the things of you’re saying, you know, get one of the recipes. I thought it would be really cool if One of them was, hey, we’ll even show you how to do this recipe you know?12:44:58 A demonstration of a demonstration of walkthrough of how to do it.12:45:02 Because I know from what things that you’ve said, for instance.12:45:15 Yeah.12:45:06 Honey, I still remember this. It’s like putting a towel under the cutting board. I never even knew to put a towel under a cutting board. Something so simple. And so I’m like, just seeing you do a demonstration Of going, okay, oh, I didn’t know that or I didn’t know that.12:45:21 And just be able to implement some of those things.12:45:21 Yeah. That would be a great little bonus that for people that buy the book that they’ll get a video you know showing how to make one of the recipes. And that could be a bonus. I don’t know what you plan on, even if you’re planning on having bonuses.12:45:42 But typically we try to incentivize a sale Because some people just need a little nudge.12:45:48 Even if it’s 20 bucks so you need a little nudge to go into that, you know.12:45:53 Shopping cart and put in their credit card information. So that would be excellent. That’s a great idea, Pam.12:46:00 Because us visual people. Like to see what do you do?12:46:04 How do you do it? How do you cut cilantro?12:46:02 Yeah, totally. Totally. I just need to see it, you know, and then especially You were like in the lower left hand corner of my screen where you’re like, yeah, most people don’t even know to put a towel underneath the cutting board. And I’m like.12:46:20 I didn’t know that, you know. Yeah, yeah.12:46:20 I know. Or how to cut cilantro? My husband uses a pizza cutter and I hate it because he does stems and all.12:46:28 I don’t like the stems. I like to pick off the cilantro and get rid of the stems and then just chop it up with a knife. But he just takes a pizza cutter and the stem and all and I’m like.12:46:36 Uh-huh.12:46:38 I’m getting the stems out of my teeth. So even stuff like that, I mean, don’t we sound stupid, Krista? You’re probably going, oh, these people, man.12:46:43 Right, yeah, exactly.12:46:47 I don’t think my audience is that stupid, Marissa.12:46:51 It’s funny that you bring up the cilantro because I love cilantro and I would do the same thing. Take the leaves off and stuff and people are like, why don’t you just cut it all up?12:47:00 So I’ll do that if I put it in a salad, but it’s like, oh, I still like, you know, I thought, well, what is the right? Yeah.12:47:05 I still, I pick off the little leaves one at a time.12:47:11 That’s actually what we do is actually for years because that’s the best part And then we actually just a few years ago, we discovered, so we break them apart.12:47:16 Yes.12:47:21 Stems have an application. Leaves have an application.12:47:25 Ooh.12:47:25 So we’ll use, no, it is. So the leaves are kind of the finishing garnish on top. The stems you can actually actually cut up small and actually use them to cook with.12:47:37 Oh.12:47:37 Oh, I’m wasting ingredients.12:47:38 Yeah. Yeah. So it’s a wasted ingredient. A lot of people will get rid of so we We’ll take it and we will just cut all of the leaves off and then have them in their own box.12:47:48 Slightly hydrated and then the stems are in their own separate packaging. So they’re used separately.12:47:54 Ooh, I love that. No.12:47:56 Marked.12:47:59 Yeah.12:47:55 See? I didn’t know that. But case in point, there’s so much up there, Krista that just simple little bonus videos.12:48:05 Mm-hmm.12:48:09 And it could even be little shortcuts or little tips on how to use some of the ingredients that you’ll find in the cookbook.12:48:15 You know, like cutting cilantro you know It could be how to, you know, how to cut ingredients because all of us, we don’t know. I don’t know how to cut a chicken.12:48:25 I don’t. So… I know. I know.12:48:27 It’s been years since I’ve cut up a chicken. My mother was a home economics major, so I had to learn how to do that but i I just, yeah.12:48:34 Oh. But that was we did it more, Marlon. You probably remember this, where chickens, a whole chicken was 99 cents.12:48:44 Yeah. Yeah.12:48:43 Yeah. No.12:48:49 Hamburger is more expensive than chicken now too. I mean, come on.12:48:44 It’s not 99 cents anymore. I might as well buy it all cut up because it’s not nine…12:48:52 Yeah, yeah.12:48:52 It’s crazy. It’s crazy the prices because I remember we would buy that was poor man food, chicken.12:48:58 You’d buy a whole chicken for 99 cents. So.12:49:00 Yeah. That’s why we had chicken on Sunday because it had to feed a whole lot of people.12:49:06 Yeah. Yeah. So, and it’s not, I looked at a chicken the other day and I thought, oh my gosh, it was cheaper to go to Costco and buy it already cooked.12:49:15 Yeah.12:49:15 And I said, well, the heck with the cooking. I’ll just buy it already cooked. And so, but yeah, it’s crazy the prices, but.12:49:22 Yeah, yes, yes, yes, yes.12:49:23 Anyway, so who else?12:49:24 Okay, my mind’s going. Mine’s going. Oh, and I upgraded. Chatgpt.12:49:30 Oh, look at her. Okay. Hello, projects. Hello, custom GPTs.12:49:31 I went for it. Well, I was… Yeah, well, I was working. I was going through the business profile one and because Cal was looking at a job with a school. And so I was looking at, you know, building out the program and I just started going through it.12:49:52 Oh.12:49:48 And using it and it goes, well, you’re out of time And I went, no, I gotta keep going. I can’t stop. Okay, where’s my credit card?12:49:58 Yeah, yeah.12:49:58 So yeah, I was like, I find it just in just the few days that I’ve had it. I’m like, wow.12:50:05 It knows me so well.12:50:05 And you’re going to it’s going to help you. Even a project would be helpful too.12:50:10 But it’s going to help you so much with the editing process for Cal 2.12:50:17 You give it your knowledge, your information, how you’re doing it and give a sample of what you’ve already done if you have a like the draft and your finished product so it can analyze it first to see what did she do. And then you’ll be able to then12:50:29 Okay.12:50:33 Use, and I would start with a project and we get that fine tune, just say, I want to turn this into a custom GPT.12:50:39 And then it can help you write the prompt for the custom GPT, but it’s going to help you a lot with the book. So that’s awesome. I’m going to12:50:47 Yeah. And then I did your listen to your reflection questions podcast that she wrote like how to use ChatGT to ask you questions, to dig things up. So I started a reflective thread this morning. And even the first thing i was like12:50:56 Yeah.12:51:02 Wow. It’s got like 12 points that we’re going to go through.12:51:06 To bring out, yeah, I was like, okay, I’m like, let’s just do them all, but let’s just start with number one.12:51:06 Yeah, that’s awesome.12:51:11 That’s good. I’m glad to hear that. I’m glad to hear that. And I give a lot of tips on LinkedIn.12:51:13 Yeah. Yeah.12:51:17 I gave one today, a video on analyzing So there’s just a lot of things that we can use it for.12:51:26 Recently, since my daughter’s moving to Tennessee. She did get an interview that’s not for another week and a half.12:51:35 To one of a retail store, Ulta here in Tennessee. So she’s excited about that but She may not, she may get that job. She may not. And so it’s all about resume, LinkedIn, and there’s an algorithm.12:51:48 The ATS algorithm. And so I’m going to create This algorithm, it’s like a filter and doesn’t let certain things get to a human.12:52:09 Hmm.12:51:58 And so I’m sure you guys know that about resumes. That’s the way that companies are able to filter out and try to get the so-called best candidates, but it’s all keyword and aligning based on the description of the job and the resume, are there words that match and mirror12:52:17 Oh.12:52:16 Then those are the ones we’re going to pull up and actually have a human. Yeah, yeah, it’s all AI. And that was12:52:23 Wow.12:52:19 I didn’t know that. Well, and I actually updated Cal’s resume this week and I was having it based upon this information I updated it so darn fast.12:52:30 Like I’ve never done before. It was pulling things out and changing things.12:52:31 Yeah. Yeah, I… And I would use the ATS now that you have a paid gpt I’m going to create a custom GBT for my kids Including the ats guidelines so that it can analyze their resume and give suggestions for improvements so it can pass through that barrier.12:52:56 Okay, I didn’t never heard of this.12:52:57 But this is just ideas, right? Ideas. And if you don’t know, I didn’t know about ATS, so I had Googled. I said.12:53:07 Why is it some resumes get passed to a human and others don’t?12:53:11 What are recruiters doing? What is it that I don’t know? I just talking simple English, nothing fancy, right?12:53:17 And then it begins to give me information and then I’m on a rabbit trail and I go, aha.12:53:18 Mm-hmm.12:53:22 This is it. Because I knew there was something, but I didn’t know what it was called.12:53:26 So you just start asking questions and then you can figure out, I mean, they’re using AI to filter out, why not use AI to get in?12:53:37 Wow. Mm-hmm.12:53:39 Yeah, makes sense. Okay.12:53:36 All right. Fire with fire, right? So yeah, makes sense. Okay. Who else has a question or something that I can help you with?12:53:46 I’m good. I loved the tactic and the strategy that you went over.12:53:51 Yeah, be sure to listen to the podcast where I come in quite in detail about that because sometimes we confuse it.12:53:56 Okay. Okay.12:54:00 And we think that social media is a strategy. It’s not. It’s a tactic.12:54:00 Yeah.12:54:05 The strategy is more, and you’ll hear it in the podcast, it’s really the positioning of the business. What do you want to be known for? It’s the brand strategy, right? Clarify your mission, your values, all of that. It’s the audience strategy. What is your niche in the market?12:54:22 Right. And narrowing it down. That doesn’t change. Or it doesn’t change a whole lot. Your visibility, even what you’re trying to do, are you trying to book calls?12:54:38 Yeah.12:54:32 Or are you trying to grow your email list or what is it? Are you trying to sell courses? Are you trying to sell mini courses? What is it? And that’s all the strategy and then the tactic is how you’re going to do it.12:54:46 Very, very… very, very different.12:54:46 Yeah, that makes so much sense.12:54:48 Mm-hmm.12:54:50 Monetization too. Are you going to sell high ticket? Are you going to show sell the low offer ticket?12:54:56 You know, that’s all strategy. And then the tactic is what actually puts it in play.12:54:58 Yeah.12:55:02 But oftentimes we confuse and we find, and this is the sad part.12:55:07 I’m glad you brought it up, Marla, because I can give you the deep dive here. Oftentimes what happens is people get busy with the tactics And nothing happens.12:55:17 And they don’t know why. And so that, you know, you’re not alone.12:55:23 I’m sharing this because I’ve done the same thing. So, and we get busy with the tactics and we feel like we’re doing the work, but it’s not aligned with the strategy.12:55:36 And when I ask people, what is the goal of your LinkedIn platform?12:55:41 Right.12:55:42 They don’t know. What’s your goal for your Instagram? Well, I post there so people can… understand my brand and we can build relationships, but you’re not going to build anything solid because the algorithm decides what gets viewed by those followers.12:56:05 You have less control about that and really brand awareness And I say this as gently as As I can and i can It’s usually just… a reason for lack of strategy.12:56:23 When people just say brand awareness. There’s no12:56:25 That makes sense. You don’t have a direction. You have busy work, but you don’t have a direction. You don’t know where you’re going. And that just really opens up a whole lot of Why?12:56:38 Things aren’t aren’t landing the way you want it to Yeah.12:56:46 Wow. Bye.12:56:39 Yeah and it I know. And it’s sad because people are doing good, honest work And they’re just missing connecting the dots. And I think I’ve shared this before, all your tools that you use, they’re like little employees.12:56:56 You’ve got to be doing something for you. What are you doing to increase my revenue?12:56:56 Yeah.12:57:00 If you’re not doing enough, guess what? I’m going to fire you. You know, you look at your tools and you think.12:57:05 Yeah.12:57:07 Even AI, how is that helping the overall goal to get to that destination.12:57:14 Mm-hmm.12:57:14 Yeah, it’s 20 bucks a month. So you better start working for me. You little computer. Come on.12:57:15 So it’s… Yeah, exactly. Exactly.12:57:22 So anyway, I thought it was an episode I needed to do. So I spent some time researching it.12:57:27 Do you have the link to that handy?12:57:30 I haven’t posted it yet. So I have to post it.12:57:32 Oh, okay.12:57:35 I do a lot with the podcast. That’s why it takes me a while. And I had to book my flight for California, do all this other stuff.12:57:39 Yeah. Well, that’s important. Yeah.12:57:41 So it’s running a little late, but it will come out and I usually blast it in an email, let everybody know.12:57:48 Oh, good. Okay.12:57:49 But people often get those two mixed up. And that’s a sad part12:57:54 Well, I think that strategy just really gets pushed out of the way. I don’t have time to think about that. I’ve got to start doing this.12:58:04 Yes. Yes. Because strategy takes time. You’re absolutely right. You’re spot on, Marla.12:58:06 So, um. Yeah, yeah.12:58:10 It takes time to think out, to think through what’s my niche going to be? What do I want to be known for? What is it that I want to sell? What’s the price point? How am I different than my competitors?12:58:18 Yeah.12:58:21 All of that, I’ve talked about that over and over again, but it takes a little work to figure that out.12:58:25 Yeah. Yeah.12:58:27 And what is this ultimately going to lead to? Because one thing leads to another thing that leads to another thing that leads to another thing.12:58:34 Yeah.12:58:33 And so even clients, what’s the next upsell? 20% of your clients usually bring 80% of the revenue.12:58:38 Mm-hmm.12:58:42 How can I leverage my existing clients and provide something that they would be interested in buying in the future?12:58:49 Because everybody goes through stages. It’s really important to think through the tactics. Another one is networking. People say, oh, networking is so great.12:58:58 And they go to conferences, but there’s no follow-up.12:59:02 Yep.12:59:03 Right.12:59:05 So it’s not really a strategy networking is a tactic.12:59:11 And you need tools or you need to have at least some funnel to bring them to bring them into your ecosystem.12:59:16 Right.12:59:19 That’s what I’m doing for my husband. I create an entire funnel for him because he’s going to be doing more type of trade show stuff.12:59:24 Yeah.12:59:28 Oh, yeah.12:59:29 I’ve never, our businesses have never crossed before But because he’s using ActiveCampaign right now and I’m so well-versed in ActiveCampaign.12:59:41 I told him I would help him. And I would pick him up as a client and he can pay me later when he picks up a client. So we have an agreement. He says, you get all my money anyway, Marissa. And I go, no, no, I want this official.12:59:56 You’re my client. I want this official. So anyway, yeah, we play around with this. But he goes, you get it all anyway, Marisa. And I go, no, no, no. I want to run it through my business.13:00:05 And he goes, okay.13:00:06 Yeah, you know, Jonathan said I think I’m the only person that gives all my money to charity.13:00:13 That’s funny. That is funny. Her name is Charity. If you don’t know, her name is Charity. Yeah.13:00:17 Yeah, yeah. Yeah, when I, yeah.13:00:19 So what other, I’m sorry, what other questions do you have questions So we…13:00:24 You totally clarified what something that I didn’t know was using, I always, when I would hear people using strategy and tactic.13:00:33 I thought that they were interchangeable words. So just what you just said.13:00:38 Was a total light bulb.13:00:40 Yeah. And oftentimes we we look at tactics and we call it strategy.13:00:47 Yeah.13:00:48 That’s why I thought they were interchangeable words.13:00:52 Because in a way you can go really deep with tactics and you can talk about funnels, which is a whole little strategy in itself, but it’s still a tactic.13:01:01 Yeah.13:01:02 So that’s why I think it gets a little confusing. But the strategy is what’s important. And AI is just another tactic.13:01:06 Yeah.13:01:12 Yeah.13:01:10 It’s another tool, but it doesn’t replace strategy. The tactic using ai it can’t know what the strategy is, unless you tell it.13:01:21 And that’s when it’s going to help you produce better output.13:01:25 Any other questions? Questions, comments, feedback13:01:32 No, this was great. Yeah.13:01:33 Lots of good stuff today.13:01:35 Good. Well, we can always end early and give you guys a break.13:01:39 Yeah.13:01:44 Yeah. Yeah.13:01:40 So if there’s no other questions, you guys are good. All right. Awesome. Then I’ll work on that podcast if I can get it out.13:01:45 Yep, we’re good.13:01:50 Good to see you, Krista.13:01:52 Thank you.13:01:51 Yeah, it was good to see you. Yeah. All right, you guys will have a great rest of the day, Friday and weekend.13:01:59 And then we’ll keep going uninterrupted. You just know the last Thursday of this month and the first Thursday of June already. I’ll be in california If I’m a little late or something, just know that I’m trying to connect on the internet. I don’t know if my…13:02:13 Or if you need to Do family stuff. That’s fine. That’s fine.13:02:15 Yeah, if you need to just take the day off yeah13:02:19 It’s only if, because I don’t know when my daughter’s internet is going to shut down because it’s going to get closer to Thank you.13:02:24 Yeah. Well, Marissa, let’s just make the decision. We won’t meet that time. You don’t have to worry about it. Concentrate on Jamie.13:02:32 For two weeks, you guys would be okay For two weeks?13:02:34 Hear me. Or we could meet without you and talk about you.13:02:44 How about at least the May one?13:02:47 Yeah. Yeah.13:02:44 We could talk about you. Okay. So we can do that. So you want to skip the May one?13:02:55 Yeah.13:02:55 And then we’ll meet again the first Thursday in June.13:03:01 Yeah, yes.13:03:02 Okay. All right.13:03:01 Yeah. Yeah, so that’s like fifth Fifth Thursday anyway so yeah so13:03:07 Yeah, it is a fifth Thursday. Okay, so I’m going to erase it off of my physical calendar because I still have a physical calendar too. I’ve got so many calendar. I got a physical calendar for the overall and then I got my daily journal.13:03:20 That’s just the smart way of planning. That’s all I have to say about that.13:03:26 I know, I know, right? Yeah.13:03:29 I agree. Uh-huh.13:03:24 Because I can see all my highlights and everything and I got to have highlights I can see my happy faces, my little you know So anyway, gives me my doodle pad. So, all right. So we will skip.13:03:34 Well, okay, since we’re not meeting that day, you have to think of me because that is my 49th birthday.13:03:40 Oh, happy birthday.13:03:40 Oh my goodness. Happy birthday. Oh.13:03:42 Happy birthday! All right.13:03:43 May 29th is my birthday. My last year before I hit 50.13:03:46 Happy birthday. Oh, happy birthday. I run on my calendar. Oh, happy birthday. That’s awesome. That’s awesome.13:03:51 Thank you. So yeah, let’s take the day off.13:03:58 Happy birthday.13:03:57 Okay, we’re going to celebrate Krista’s birthday. So yay13:04:02 Yay, yay. In honor of Krista’s birthday, we will not meet.13:04:01 Yay. Oh, that’s so funny.13:04:06 So, okay. Well, thank you for that. I appreciate that. That’s awesome. That will help me just keep packing and helping my daughter get all situated.13:04:13 Yeah.13:04:13 All right. Thank you so much. So until next week. You guys take care. Alrighty.

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If you’ve ever helped a client see new possibilities or created an email that sparked a heartfelt reply, you’ve already tapped into the art of persuasive writing.That same skill is what makes your online content stand out, and no, you don’t need to be a certified copywriter to use it effectively.

AI can be a helpful assistant, but on its own, it often produces generic, predictable content. What makes content powerful is your insight, your personality, and your voice.

In this episode of the Amplify Your Authority podcast, I’ll show you how to bring that voice to the forefront with three persuasive writing tips that will help you create more compelling content, build trust, and confidently connect with the audience you’re meant to serve.

What You’ll Discover in This Episode: Why You’re Already a Copywriter: You’re persuading people every day (convincing friends to go to lunch counts!), and I’ll show you how to bring that natural skill into your marketing. * The Power of Your Brand’s Point of View: Learn how to infuse your unique voice and brand values into every piece of content, so you never sound like a copy-and-paste robot. * How Empathy Outshines Adjectives: Find out why emotional connection (yep, the real deal—empathy!) turns your words from noise into meaningful connections with your audience. * Why Stories Sell (Not Just Tell!): Discover how weaving in personal stories and anecdotes will hook your readers and make your messages unforgettable. * Getting the Best from AI (The Human Touch Matters!):* See why AI is a powerful tool, but it needs your direction and personality for truly standout content.

Key Takeaways:* Your stories, values, and worldview are what make your content original and memorable, not the latest strategy or tool. * Empathy creates a connection when you speak to the heart, not just the head, your audience feels seen and understood. * AI can save you time, but it needs your context and personality; combine its speed with your insights for copy that converts and connects. * Persuasive writing isn’t pushy; it’s clear, intentional, and focused on serving the reader. * Clarity is your best copy advantage—confused readers don’t click, buy, or follow.

Quotes to Remember:“You don’t need certification to be a copywriter. The art of persuasion is something we practice every day.”

“Empathy is profoundly human—it turns words from noise into meaningful connections.”

“Stories lower defenses and invite readers to see themselves in your message; facts educate, but stories sell.”

“Good persuasive writing doesn’t pressure people, it helps them see what’s possible.”

Your Next Step:Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don’t chase trends. We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

Visit Community.MarisaShadrick.com to learn more.

Rate, Review, & Subscribe:As always, I’m grateful for your support, and I would love it if you could take a moment to rate and review our podcast on Apple Podcasts. Your review would help this podcast reach a wider audience while continuing to provide you with valuable content.

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Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:There is so much content online. How do you set yourself apart? How do you write in a way that is different and doesn’t sound like everybody else? Well, in this podcast episode, I’m gonna share three copywriting tips that you can implement whether you use AI or not. These are critical so that your audience stops, reads, and engages with your content. So stay tuned. Welcome to the Amplify Your Authority podcast. I’m Marisa Shadrick, your host, AI marketing strategist, and certified copywriter. And today I’m gonna share three important copy tips that will help you with your content creation. But here’s the good news.

Marisa Shadrick [00:00:42]:Whether you realize it or not, you’re a copywriter. Yes, you are. You do not need a certification to be a copywriter. The art of persuasion is something that we humans do all the time day in and day out. Whether you’re trying to persuade a friend to go to a certain restaurant for lunch, or you’re trying to persuade your family to a certain destination for summer vacation, or perhaps you have a son or daughter that you’re persuading to apply to a certain college, You are persuading all the time. You just may not realize it, and copywriting creates a structure to be able to use the art of persuasion in your marketing. So here’s an example to show you what I mean. I live in Tennessee, and my daughter’s on the West Coast.

Marisa Shadrick [00:01:24]:I would love for her to live here in Tennessee. My son lives here in Tennessee with his wife. They’re getting ready to have a baby. I would love to have her here. It would make holidays and family gatherings so much easier. But when she mentioned she was considering moving to Tennessee, I didn’t just stop and say, oh, okay. Do you need help packing? Let me, let me book a flight and go out there and help you pack. No.

Marisa Shadrick [00:01:47]:That’d be too soon, too pushy, because she hadn’t decided yet. She was still thinking about it. How often do we try to persuade people to buy before they’re ready? It’s something we have to be very sensitive about. So instead, I shared information that would help her make an informed decision. I told her about the area, the beautiful climate that we have. We actually have all four seasons, and we get sprinklings of snow. I told her about the entertainment that we have. I mean, Nashville, we have wonderful music.

Marisa Shadrick [00:02:14]:We have a football team here, hockey team here. I shared about affordable housing, all the wonderful schools that we have for my granddaughter. And, we don’t have to pay state income tax here. So I shared the information to help her make an informed decision. And that’s often what we have to do with our prospective clients, share information, tell them what sets us apart and how we can support them. The idea here is to understand your audience so well. I know my daughter so well that I couldn’t just say, let me help you pack. I have to help her make that decision herself, but I could provide her with information, especially information that’d be really interesting to her.

Marisa Shadrick [00:02:54]:And this is what we have to do in marketing. We have to kind of put ourselves in our audience’s place and figure out what information do they need right now. We can always send more later, but what do they need right now to make that first step? Now AI can help you do this, but it does need the human touch. AI can help you write things faster, but the input has to be very specific, very customized so that it begins to learn and provide better output. If you don’t use AI yet, you can still use these principles to write better content. But if you do use AI and you don’t add the human element, that’s where you can run into some problems and then think that AI just doesn’t work. You just haven’t given it enough information to be able to craft better output. AI may sound very polished, but it can feel hollow if you don’t give it that input.

Marisa Shadrick [00:03:44]:It may be technically correct, but emotionally disconnected. It could provide tons of words, but fail to build trust, loyalty and action. So here are the three tips I wanna share with you. And again, you can use this with any of the content that you produce for online. And it doesn’t matter whether it’s written, if it’s video, if it’s audio. These principles have stood the test of time and they’re effective when used correctly. So the first one is the original point of view or your brand’s true voice. This is really important.

Marisa Shadrick [00:04:21]:And why it matters, it’s because it’s what sets you apart. It’s the things that you believe and incorporates your values and your perspective and your worldview, and all of that comes together in the content that you write because that is unique and different. That voice is like no other voice. And so when we embed this into a prompt for AI or if you’re just writing it yourself and you consider, how can I weave in my perspective? And it can even be contrarian. Maybe you don’t follow the status quo. You can share that as well and explain why. It’s always nice to say, here’s why, so that people can understand why you have that perspective. So an example of this would be, AI can reproduce existing content and it does that day in and day out.

Marisa Shadrick [00:05:07]:And it could suggest something like, use these 21 strategies to grow faster. However, you might be able to interject some information about your brand and yourself and then it’ll produce something a little different. Same objective, but a little different. It could say something like, sustainable growth doesn’t come from doing more. It comes from doing the right things well. Master one step, build from there. Now that’s one of my perspectives in business. It’s not about doing everything and being everywhere.

Marisa Shadrick [00:05:38]:It’s about mastering one scale and then moving on from there, especially for solo business owners because they can become very overwhelmed. And so when you provide the information about your brand, your point of view, your perspectives, the outcome is slightly different and different from everything else they read online. The second copywriting tip is empathy. A lot of people call it emotional connection, but how do you get emotional connection? I go back to the root. It’s empathy. It’s really speaking to the heart and not the head. So how do we do this? Let me give you another example. When I competed in an international speech competition with over 35,000 contestants from all over the world, we’re talking China, Japan, India, Australia, everywhere, And all these people were all gathered in one room.

Marisa Shadrick [00:06:28]:Different genders, men and women, different age demographics, different cultures. Right? What united them? What went through my mind was the human level, because we all experience things the same at the human level. We all cry over certain things, and we laugh over certain things. What are those things that bring us together? Where there’s empathy and understanding for another human being. And that’s what I did when I wrote a seven minute speech. I thought of the human level, what everybody in that room, regardless of their background, regardless of their culture, regardless of their gender, would understand and connect with the story because it had emotional connection. But you gotta get to the human level where we’re all experiencing that same type of emotion. And that’s what we need to interject in our writing, in our copy, in our podcast, whatever it is that we’re trying to do.

Marisa Shadrick [00:07:28]:Interject a little bit. I don’t mean you have to do a lot of this, but you wanna keep it top of mind because you want to meet people where they are and speak to their heart and not their head. That’s so important. So when you use AI, for example, you wanna interject that as knowledge. You wanna explain to AI the empathy that you feel and why. A lot of people say, again, emotional connection, what’s their pain point, what keeps them up at night. I’m going a little deeper in this podcast to help you dig deep. Think of that human to human connection.

Marisa Shadrick [00:08:03]:What is it that you’ve experienced? Right? Because you’ve experienced things as well. You’ve experienced probably failures, success. You’ve experienced frustration. All of these things that you’re trying to figure out for your audience, what are they experiencing? And I think this is probably one of the most important things to keep in mind as far as a copywriting principle. Again, they call it a lot of different things, emotional connection, everything else, but the bottom line is just having empathy for another human being. Empathy is profoundly a human trait, a human quality that turns words from noise into meaningful connections. So, let me give you an example, a simple one. Suppose you’re inviting entrepreneurs to a workshop.

Marisa Shadrick [00:08:48]:A lot of us will do this. AI might suggest sign up now to grow your business. But a more empathetic invitation might sound like this. And, again, you would need to interject this. Right? You’re thinking about what the objection might be, where they’re at, trying to see them so they know that they’re seen and heard. It may sound like this when you interject some empathy. You’ve already built so much. Imagine what you can do or what you can achieve with a little more clarity, community, and confidence behind you.

Marisa Shadrick [00:09:24]:Empathy invites action without putting added pressure. It’s just a slight tweak, but it makes a huge difference than same old, same old. And, again, what we’re trying to do is write things in a way that doesn’t sound like the status quo. They can almost finish the sentence because they see it so often. When they begin to read a sentence have you ever done that? You start reading something and you know what it’s gonna say because it’s so status quo. It’s almost cliche, and that’s what we need to break out of. Alright. Let me give you tip number three.

Marisa Shadrick [00:09:58]:All copywriting principles. I’m just saying it a little differently in this podcast so we can really land the plane on this. The third is storytelling. Storytelling is huge. And I know you’ve heard this, but it’s so worth repeating. Stories are powerful. Brian Eisenberg was the first that coined the phrase, facts tell, stories sell. And that is so, so true.

Marisa Shadrick [00:10:23]:When we weave in stories, all of a sudden, people are engaged. They’re pulled in. They begin to read more or listen, because they want to figure out how the story’s gonna end. They’re sucked in. And that engagement is important because no matter what we put online, the first step is to get them to stop. Right? The next step is to get them to read at least the first line, and the next step is to get them to read the rest. How are we gonna engage them? By just putting facts, it’s too boring and it doesn’t connect. And once again, stories help with that emotional connection.

Marisa Shadrick [00:11:00]:And so storytelling is powerful. Facts will educate, but stories really, really connect with your audience. It opens the emotional doors that facts just can’t do. And so when we’re even talking about a product, this is why we say don’t just talk about features, talk about benefits. Because when you’re talking about benefits, then it’s something they can feel. Right? The benefit of maybe saving time, the benefit of maybe doing something faster, the benefit of not being overwhelmed. All of a sudden, the emotions are starting to connect than just features that are talking about modules and lessons and everything else that’s included. The benefits is what really sells because of this.

Marisa Shadrick [00:11:45]:So in storytelling, that’s why we put case studies. That’s why we have testimonials because it’s their story in a few sentences of what this particular product or service did for them. And that’s what’s so compelling. Plus, it’s social proof. So it has kind of a two sides of the coin. But it’s really important to incorporate this. So here’s a storytelling example. For example, AI could lead with a statistic.

Marisa Shadrick [00:12:13]:If you’re trying to stop the scroll, which is great, there’s nothing wrong with that, to have a a statistic that often can be eye catching, but we don’t wanna just leave it there. Right? We wanna make it personal. So how do we do that? So when you interject what you’re trying to do and maybe a story or some experience that you’ve had and you wanna weave this in, then it might sound like this. Two years ago, I thought hustle was the answer. I skipped vacations, worked through weekends, and wore exhaustion like a badge of honor until my health gave me a wake up call I couldn’t ignore. Now that will introduce more, but that is very eye catching. We want to know what happened. It creates that curiosity that we need so people will continue to read what we have.

Marisa Shadrick [00:13:05]:They want to know the answer, and what was it that that person realized? And the wake up call, how did things shift? What did they do differently? And so this with storytelling and curiosity is very, very powerful. Stories lower the defense, so all of a sudden people don’t have that stranger danger. Right? They’re brought into the story. They can see themselves in a story. They can self identify and say, you know what? I’ve been through that too. And the emotional connection, of course. And so seeing themselves in the story is great because as you position the the result or the outcome or the solution, then they’re realizing, hey, if there is hope for that person, there’s hope for me, and they begin to believe in a new possibility. And this is important too.

Marisa Shadrick [00:13:58]:So all of this can help. So even if you’re using AI, if you just add a little information and you don’t have to have it really polished, you can just say why this is important and the angle you wanna provide. And you can even ask AI to ask you questions. For example, if you’re not even sure what to add as far as a story or empathy, say, I’m struggling to weave in a story, and I wanna be more empathetic with my audience. Can you ask me questions that might jog my memory or help me think of something that I can provide you, and you’re talking to AI, so that we can work through this and write something better together? And so this is gonna help you improve the output. AI, you just can’t tell it to produce something because it’s going to pull from the Internet. It’s gonna be very generic. It’s great at reproducing stuff, but it’s gonna use a lot of adjectives.

Marisa Shadrick [00:14:55]:It’s gonna sound very salesy. It needs your personal touch to be able to write great content that sounds like you and not like everybody else, and it’s gonna be better, and it’s gonna be faster. And the more you train it, the better it will get at this. You still have to do some edits, but it’s gonna save you so much time. So AI can’t fake it. It needs your input. AI is a tool, but writing and writing with copywriting in mind is really a craft, and we can get better at it because it’s a skill. And whatever skill you’re trying to learn, with practice, you get better at it.

Marisa Shadrick [00:15:35]:That’s the wonderful thing about skills. You get better. Right now, I’m learning the piano, and I practice a little bit every day. Not much, just about five minutes, but I’m getting better because it’s a skill. And the more you practice the consistency, the better you’re gonna get. So when you write and you write from a place of sharing your original brand content, your perspective, your point of view, your values, When you add empathy, when you add stories or a metaphor or a simile or something, an anecdote, then you begin to build these bridges. And then you help people feel seen and understood and heard and also valued. And that’s important because that will build trust.

Marisa Shadrick [00:16:18]:And then it inspires action, and that’s what we want. At the end of the day, we want them to take some kind of action. We want them to read something, or we want them to listen to something. We want them to download something or register for something. So you need all this to proceed that call to action, which is the final thing that you add at the very bottom of your content. So it will do it in a way that builds trust without pressure, because nobody likes pressure, and you’ll be able to build relationship with that reader from the very, very beginning. And that’s something that AI just can’t generate. It can get better because what AI does, it predicts an outcome.

Marisa Shadrick [00:16:56]:If you say the apple is, it will say red, or it will say round. But if you’re someone that eats apples because of a health benefit, and you give it the context, you’ve heard the saying an apple a day keeps the doctor away. Right? But if you give it context, it may produce something totally different. It may talk about the apple from the nutritional value as opposed that it’s red and round, but it won’t know what kind of output to provide unless you give it context as far as your knowledge about that apple. So hopefully, that makes sense to you. So if you’re listening to this podcast and you enjoyed this episode, I would love it if you would go to Apple Podcasts. I’ll provide a link. Leave a five star review.

Marisa Shadrick [00:17:39]:That would be so helpful. I would love it if you’d do that. Not everybody takes the time, so I would really appreciate it and love to give you a shout out on the podcast. But just incorporate these three things in your writing and see how it does. You can do this even with short videos, with reels. Just think of a story. Think of some way of connecting with your audience. If not with all three, maybe just one, depending on what type of content you’re using.

Marisa Shadrick [00:18:07]:And I think you’re gonna see a difference. You’re gonna be happily surprised with the outcome. So until next time, take care. Bye bye.

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Let ChatGPT Ask the Questions for Better AnswersWhen I started writing my book, I did what many of us do: I tried to think my way into clarity.

I had sticky notes everywhere, ideas swirling in my head, and way too many Google Docs open. But nothing clicked.

I felt stuck figuring out the reader statement, premise, core message, and transformation. Feeling scatterbrained, I was a little frustrated.

So, I decided to ask ChatGPT to conduct an interview with me. I provided context and told it to ask me questions without giving me any answers.

What followed were deep insights. I remembered things I hadn’t thought about in years. It was more than clarity; I remembered who I was and what I stood for.

Most people use ChatGPT for quick answers or to generate content. However, there’s another, more powerful way to use it, one that taps into the heart of your brand and uncovers the stories, beliefs, and brilliance already within you.

In this episode, you’ll learn how to turn ChatGPT into your thought partner and use it to fuel clarity, creativity, and business momentum.

What You’ll Discover in This Podcast Episode Let ChatGPT ask the questions and become an interviewer: + Learn how to reframe the tool to draw out your original ideas, rather than just repurposing previously generated content. * The “Heart Before Head” method of content creation + Why reflection-based questions tap into more profound emotional truths, yielding more authentic and powerful content. * Prompts that help you clarify your brand, offers, and audience + I’ll give examples that help you shift from “guessing” to “knowing” without overthinking or over-editing. * How to give ChatGPT a “role” that guides your self-reflection + Discover how assigning a role (such as mind-set coach, brand strategist, or workshop facilitator) alters the lens and the outcome. * Why procrastination isn’t the problem—it’s the symptom* + Discover how ChatGPT can ask the questions that help you unpack what lies beneath the resistance.

Fun Fact: I created a custom GPT named Milo. He knows my business profile, writing style, audience persona, personality type, faith, and struggles. Having Milo ask me questions and summarize my responses has sparked breakthroughs. You can do the same and let ChatGPT ask the questions.

Key Takeaways ChatGPT isn’t just a productivity tool—it can become a mirror. When you let it ask the questions, you discover answers you didn’t even know you needed. * Clarity is uncovered, not downloaded. Clarity isn’t found in the perfect prompt but in the correct conversation. * Custom GPTs can be your AI-powered sidekick.* It becomes a strategic partner once you’ve trained it with your values, audience, and style.

Quotes to Remember* “Stop trying to find better answers. Start asking better questions.” * “When you shift from using AI for output to using it for insight, your content comes from your heart and not your head.” * “You don’t need another hack—you need a conversation with your own wisdom.”

Your Next Step:Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don’t chase trends.

We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

Visit Community.MarisaShadrick.com to learn more.

Rate, Review, & Subscribe:As always, I’m grateful for your support and would love it if you could rate and review our podcast on Apple Podcasts. It helps this podcast reach more people while continuing to bring you valuable content.

Thanks so much for your support! CLICK HERE!

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Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:Most people use ChatGPT for output for content creation. They ask a question, and they want ChatGPT to provide an answer. But what if you turned it upside down and instead had ChatGPT ask you questions? What would the output look like? That’s exactly what we’re gonna talk about in this week’s podcast episode. Stay tuned. Hello. Hello. And welcome to the Amplify Your Authority podcast. I’m Marisa Shadrick, your host, and I’m so glad you’re here.

Marisa Shadrick [00:00:33]:We’re gonna talk about ChatGPT, but we’re not gonna talk about prompts for output and for content creation or social posts. We’re gonna turn things upside down, and we’re gonna talk about ways that we can have ChatGPT interview us to extract all that knowledge that’s in your head and to be able to ideate and discover new paths, discover new ways of doing business. So let me pull my notes here, and this is something that I have been doing, and I’ll tell you what triggered this. I am writing a book, and there’s a lot in my brain because I’m not a spring chicken. Right? I’m kind of a seasoned person. You might call me vintage. But I was struggling to just create the premise, the fundamentals for the book. I was trying to figure out which way to go with it.

Marisa Shadrick [00:01:24]:And so I decided to have ChatGPT interview me and just ask me questions that I can just answer. Now you can do this on the desktop version, or you can do this with your phone and just have a conversation with it. But I was amazed at the information that came out because it began to summarize and sort of reword what I was saying. You know how long when you’re trying to explain something and somebody rephrases it for you and says, oh, I get it. You’re trying to say this, and it’s spot on? That’s exactly what was happening. And so I started implementing this interview style dialogue with ChatGPT with other things, and I found that it was very, very helpful. So when you begin to use ChatGPT as a thought partner rather than a content machine, you’ll be surprised at the output that you get. For example, instead of having ChatGPT create a social post on, say, mindset, maybe it’s about limiting beliefs.

Marisa Shadrick [00:02:20]:And you say, create a social post with three points about limiting beliefs and how to turn that around. You’re gonna get some output, but it’s not going to be unique to your voice. And it’s not gonna have your proprietary information. But when you take ChatGPT and instead have it ask you, for example, you could say, ask me for example, you could say, ask me five questions that would help me uncover a story related to limiting beliefs. So you begin to maybe even use stories from your own life if that was something that you overcame. And typically, most people that have a business, whatever they teach on is something that they’ve gone through already. And then as you’re answering, these nuggets begin to show up. Things that you didn’t think about, things that weren’t top of mind.

Marisa Shadrick [00:03:08]:The questions help you go deeper and extract those things that you’ve forgotten about. It’s a great way to create copy that is unique and authentic to your voice. So I’m gonna share three ways that you can do this. So this is gonna be very short and simple. So the first way is reframing ChatGPT as a personal interviewer and not just a content machine. So think of ChatGPT more as a tool or a partner that can be used to interview you and draw out those insights you didn’t even know were there. When you position it this way, ChatGPT becomes more of an excavator. So here are some examples.

Marisa Shadrick [00:03:51]:You can tell ChatGPT when you’re starting a dialogue or conversation, and this isn’t really about prompting. It’s just about having a conversation with a tool. So you can say something like, pretend you’re interviewing me for a TED talk on my business journey. What would you ask? And so it begins this conversation with you, and that’s when you can really begin to extract some valuable insights, things that you wouldn’t have normally maybe written about because it prompts a memory. Another thing you can say is ask me questions that would help me create a personal origin story for my brand. This is so important to have your origin story. Now in my private membership, we have custom GPTs that I created where people can walk through, and the custom GPT will walk them through some questions to create their brand story so they can have their business profile, audience persona, and so forth. But you can do this with ChatGPT.

Marisa Shadrick [00:04:47]:You can ask it to ask you questions that would help you create the personal origin story. So this way, you go deep, and you become more relatable, because you’re talking about your story, why you started the business that you started, And it becomes more authentic, and people will resonate with that. And guess what? That’s gonna build trust. So another example to use ChatGPT as a personal interviewer is to simply say, you’re a podcast host. Interview me to uncover what makes my message unique. Now we all know that there’s lots of people that teach about the same thing, but the way you teach it is different and unique. You wanna extract that. What makes you unique? What sets you apart? What makes you different than your competitor? And you can have ChatGPT ask you questions to uncover that.

Marisa Shadrick [00:05:41]:When you begin to do this, your brand message is gonna be so powerful because it’s no longer coming from your head, it’s coming from your heart. And that’s the power of these questions when ChatGPT begins to interview you. Because when we’re typing and we’re writing things, it’s all head knowledge. But when it asks you questions, it comes from the heart, and that is powerful. So here’s tip number two, using reflection style prompts to be able to help you find clarity using ChatGPT. You want to nudge ChatGPT into that interview mode by using prompts like, don’t answer, just ask me reflection based questions. Why is this important? Because ChatGPT will try to help you and please you and provide some type of answer. So just tell it, it’s okay.

Marisa Shadrick [00:06:33]:I’m not expecting an answer. What I’m looking for is reflection based questions. Another prompt could be, what do I need to explore more deeply before making a decision? Now, I do this a lot when I’m looking at tools. I will have ChatGPT ask me questions about how I’m gonna use a prospective tool, and I tell it what I’m going to be creating and how often I’m gonna be creating it. And I have it do a comparison of tools, and then I have it analyze and figure out which one of these tools and which one of the tiers best suits the use case that I presented, like how I’m gonna use it. Because you’ve seen it. There’s tools that have lots of tiers, and we don’t know which one to pick. First of all, it does a great comparison of features and price.

Marisa Shadrick [00:07:22]:Then it will look at how you’re gonna use it, and then it will recommend based on your use which tool is best for you. So that’s a great way to do that, but it asks you questions about how you’re gonna use it. So I did this with some video tools. It asked me how many videos was I gonna produce and how long were they gonna be and so forth. So it can help you with that too. Another prompt you can use for that reflection style prompt is help me unpack why I keep avoiding this next step in my business. We all have those things, right, that we know we need to do, but for some reason we’re procrastinating. It can help you on this journey of self discovery.

Marisa Shadrick [00:08:00]:Another prompt would be ask me questions to clarify my ideal audience and what they really need. Now, this is a great prompt and inside my private community, my members have access to custom GPTs that I created to be able to create their audience persona. But you can do this. You can have chat GPT ask you specific questions about your audience so you can get more clarity as well. Here’s another prompt. If I feel stuck writing my offer page, what questions could help me refocus? Again, ChatGPT can ask you specific questions about your product, about the pain points. It can ask you specific questions so you begin to answer, and you don’t have to have a polished answer. You just answer and you could be garble.

Marisa Shadrick [00:08:46]:It could be brain dump and it will take that and refine it for you. Another prompt would be, I want to feel more aligned with my pricing. Can you help me reflect on what’s holding me back? Or you can have it ask you what you’re including in that product or service. What are the features? What are the benefits? And have it clarify and ask you even more questions about it, who it’s for and how this helps and does it save time. It can ask you various questions about it so you can get more clarity on the benefits and the features of your Propsh or service. So here’s tip number three, Tap into custom roles to shape deeper dialogue. So when you’re doing this interview style with ChatGPT, you can give it a custom role. So it changes the lens through which ChatGPT sees your request.

Marisa Shadrick [00:09:38]:So here’s a prompt example. Act as a branding coach. What should I be asking myself before I update my website homepage? And let it ask you questions so that you begin to uncover those things that should be on your homepage. Another prompt could be, be a workshop facilitator. Help me brainstorm and reflect on what to teach in my next webinar. So you can use it to help you brainstorm and ideate. Here’s another prompt. As a strategic business adviser, what questions would help me identify hidden revenue gaps? So it can analyze things and ask you questions based on what you’re trying to accomplish so that you can begin to think about some of those areas that maybe weren’t obvious to you.

Marisa Shadrick [00:10:30]:There’s so many things that we’re doing all the time that it’s really hard when we sit down to create, to really focus and see it from all angles. What ChatGBT is doing is it’s looking at this from all angles and asking questions to help you formulate clear messaging. Another prompt could be you’re a mindset coach. What limiting beliefs might be behind my resistance to showing up online? And it can begin to ask you questions and you can begin to see if any of those are true about why you’re procrastinating, maybe to create short videos online. Maybe you’re procrastinating to have one on one calls with individuals. Maybe you’re procrastinating to be on summits or on podcasts. Let ChatGPT help you by asking you questions. So it really becomes a way of having ChatGPT ask questions and become like a mirror for self reflection.

Marisa Shadrick [00:11:27]:And that is powerful, and it’s not often used. And what I’ve done even beyond this, I have created custom GPTs that now have become like a business partner. My main one is Milo, and Milo is one of the first custom GPTs I created. And Milo is one that understands me really well. It has my business profile, my audience persona. It has my goals. It has my writing style. It knows about my my past and some of the things accomplishments.

Marisa Shadrick [00:11:56]:It knows everything about me. And so it will ask me questions. When I prompt it to, it will ask me questions about a new project, and it will help me ideate. It becomes very, very valuable. So when you practice this with ChatGPT, you can eventually create a custom GPT that could be very, very helpful. So when you use ChatGPT in a reflective way, it’s not just echoing back something that you already know. It’s not really cranking out maybe some answers that that maybe aren’t aligned to your business or your brand. It’s really helping you in a journey of self discovery.

Marisa Shadrick [00:12:33]:It isn’t about shortcuts. It’s about mining proprietary knowledge that’s trapped in your head through digital dialogue. And we wanna extract all of that because you have a lot of value, and you have years of experience, and sometimes this gets buried, and there could be gold there. So here’s the bottom line. You don’t need more AI hacks. You just need to begin a conversation and have ChatGPT ask you questions, and you’ll get better at this as you use it. You need to stop trying to find answers and instead invite better questions. Having ChatGPT ask you questions.

Marisa Shadrick [00:13:13]:You create space for discovery, for clarity, for alignment, and your best ideas begin to emerge. Because clarity isn’t something that you can find in a search box. It’s something that you uncover through reflection. And with the right prompts, AI can become that tool, and it can, in time, become a business partner. So if you enjoyed this episode, please subscribe and leave a five star rating. I would love that. And remember, begin to test and try using ChatGPT as a means of interviewing you where ChatGPT asks you questions rather than producing answers so that you can go on this journey of self discovery and really extract some of that knowledge that’s deep within your memories, but often doesn’t surface to the top. So until next time, take care.

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Google AI tools are here to help you leverage information to learn and strategize faster.Imagine if your content could talk back, challenge your thinking, and even coach you toward your next big move.

My love affair with technology has been a significant part of my growth, and I want to share how you can harness the power of a Google AI tool, not just for automating tasks but for deepening your strategic thinking.

In this solo episode, I introduced NotebookLM, a Google AI tool that goes beyond traditional note-taking and analyzes your content, enabling you to spot patterns and refine your strategies.

This isn’t just another AI productivity hack. For solo business owners, it’s a way to think more strategically and consider new possibilities for business growth.

What You’ll Discover in This Episode:* Why AI-powered summaries can help you reflect on your own brand message with greater clarity * How interactive AI tools like Google’s NotebookLM are changing the way we learn, plan, and analyze content for improved strategies * Why AI is more than a tool: It’s your strategic growth partner * How Marisa used one of Google AI’s tools to identify podcast content gaps and plan future direction * The importance of rethinking your SOPs in light of AI’s capabilities

Fun Fact from the Episode: AI John and AI Alice join as co-hosts to summarize Marisa’s podcast after reviewing a year’s worth of content. You’ll hear their real-life conversation. I still can’t decide if this is a bit creepy or amazing.

Key Takeaways: Your existing content is a goldmine. The right tool can guide your future strategy. * Interactive AI Tools like NotebookLM by Google AI can challenge your thinking and guide your business strategies. Marisa discusses their unique functionalities, including creating educational summations and podcast summaries. * AI isn’t just for content creation—it can be your co-strategist when you feed it intentional inputs. * You’re not too late.* The future of AI is unfolding now, and solopreneurs who experiment early gain long-term leverage.

NotebookLM Overview Quotes to Remember:“Improve what you’re already doing. Don’t do more for the sake of more.” – Marisa Shadrick

“AI can become a strategic thinking partner with you—it’s not just a tool for outputs.” – Marisa Shadrick

“Your content can coach you—if you know how to listen.” – Marisa Shadrick

Your Next Step:Amplify Your List Building with AI

Simplicity is at the heart of my private membership created for solo business owners like coaches, consultants, and service providers.

We don’t chase trends.

We build sustainable systems with your brand at the center using a single, powerful tool: ChatGPT.

• Go deep with Live AI learning each month
• Craft more persuasive content
• Save time and simplify your content creation
• Improve your productivity with AI-assisted strategic goal-setting
• Custom prompts and done-for-you templates to create a high-converting lead generation funnel.

Join now and lock in the $37/month founding rate before it increases.

Let’s turn complexity into simplicity—together.

Visit Community.MarisaShadrick.com to learn more.

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Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:What if your notes could talk back, challenge your thinking, and help you grow faster? In today’s episode, we’re gonna explore interactive AI tools that will help you learn deeply and will also help you spot patterns in your thinking and even coach you toward your next big move. So stay tuned. Hello. Hello. And welcome to Amplify Your Authority. I’m Marisa Shadrick. Today, I have a very different podcast for you. And when I say different, it is different.

Marisa Shadrick [00:00:34]:I’m gonna introduce an AI tool. And normally, I like to stay within ChatGPT because I don’t wanna overwhelm solo business owners with a bunch of tools. Let me just say, to be very clear, that you can do a lot with ChatGPT. Now, if you’re using Gemini and some others, that’s totally fine, but ChatGPT has a lot of functionality. Right now, they just released better images in ChatGPT. So before, they were let’s just say they were more leaning toward the artistic side. They’re a lot better now, and so it keeps improving. In my private membership that we had last week, I was just sharing a few updates and we had already gone through a lot of the features, and so much is rolling out so quickly that I had to give them a quick update of some of the new things in ChatGPT so they can keep it top of mind when they’re doing their work for their business.

Marisa Shadrick [00:01:28]:But NotebookLM is one that I’ve been playing around with, and some people have asked me about it, so I thought I would share. And, again, this is not something that you need to implement unless it’s gonna help you right now with some of the goals that you have in your business. But NotebookLM is created by Google, and it is a platform that’s unique in the sense that it can take a lot of information, a lot of data If you want to extract some nuggets, if you want to learn maybe, some type of strategy and you want to interact with it, it will help you. The difference would be that with NotebookLM, it stays within the platform and it only uses the information you give it. So there’s less room for it to begin to hallucinate and use other information. It stays within the parameters of the information you give it. So I’m gonna give you an example. I uploaded all of my podcasts where I did monologue and there were no guests, just the content that I produced for like the last, I don’t know, the last year or so.

Marisa Shadrick [00:02:39]:And what I wanted to do, as I’ve always suggested, improve what you’re already doing. Don’t do more just to do more for the sake of more. What are you doing right now and how can you improve it? We always need to look at the systems we have in place. What can we improve? What can we refine? How can we take what we’re doing already and just make it better using AI? And this is where it becomes a very strategic partner. It’s not just about creating emails. It’s not just about creating social media posts. That’s all great, but there’s so much more. You just have to think differently and realize that AI can be a strategic thinking partner with you.

Marisa Shadrick [00:03:19]:So I uploaded some files, and you can upload PDFs, you can upload Google Docs, you can upload various types of documents just like in ChatGPT, but you can also upload YouTube links. And so I uploaded all the YouTube links, and what you see in the dashboard, because this is audio, so I’m gonna try to paint a picture here. On the dashboard, you have three columns. On the left hand side, you see all of the sources, what you’ve uploaded. In the middle is kind of where you work and you use it kind of like ChatGPT. And on the right hand side is where it begins to save notes that you’ve designated to save. So in other words, as you’re working with it in the middle section, if there’s something it produces that you really like and you don’t wanna lose it, you click a button and you just tell it to save to note. This is why some people say it’s kinda like Evernote.

Marisa Shadrick [00:04:12]:Not really, but it does save notes. And so on the very far right column, you have all the notes that you’ve saved. So once again, on the left column, you have the sources. In the middle is where you work, and it looks very much like a ChatGPT dashboard. And on the very right, you’re going to see all of the notes that you saved. So why did I upload all these podcasts? Well, what I was able to do is to ask it to create categories for all the podcasts. Let me know the topics, whether it was copywriting, marketing, AI, productivity, and tell me how many episodes I created under those categories. What I’m trying to do is to see what I’ve done so far and how I can improve.

Marisa Shadrick [00:05:00]:And then I had it take a look at the general content, all of it, and it created a summary for me. Now the beautiful thing about NotebookLM is that it will create a podcast type summary, an audio summary. And here’s the kicker, it’s interactive. So on the right hand side where you have all of the notes, above it, it’ll create an audio like a podcast, and I’m actually gonna play that for you. And it’s taking an overview of all of the episodes and talking about the Amplify Your Authority podcast. So for me, it’s it helps me see the gap, what I’m not talking about, what I should be talking about, and helps me kind of see where I’m moving forward for the rest of the year. But it was also very telling on how it took my content and created a short little podcast. But you’re gonna hear two hosts talking about my podcast.

Marisa Shadrick [00:06:05]:When it references the sources, it’s talking about my episodes and you’re gonna hear it talking about it and summarizing. Now, here’s the next level. When I was working with this, I could actually connect my microphone and I could click and ask a question, or I can add a comment and elaborate on something that they said. And it would then continue the podcast and say, oh, that’s such a great point, or that’s right. We need to and it would it would continue the conversation of what I interjected. It’s pretty wild. I know. It’s hard to imagine.

Marisa Shadrick [00:06:44]:But consider if you’re learning something and you put information in there and you’re trying to learn something, you can interact with it and ask it questions, and it’s gonna extract information not from the Internet, just from the documents you’ve uploaded. I know. It’s it’s really a a mind twister, but I’m gonna play it for you so you can hear it and see, how accurate. If you listen to the podcast, you’re gonna see that I do talk about marketing and branding and AI and some of the things, the copywriting, some of the things that it talks about storytelling. It is spot on. But I realize too, I need to narrow my focus and streamline my podcast so that it helps coaches, consultants, and service providers. So I’m gonna play this for you so you can see. And again, for those that are early adopters, this probably isn’t new news for you.

Marisa Shadrick [00:07:35]:For those of you that are deciding, you know, maybe maybe this is something that is not going away. Maybe this is something that I need to consider. I just want you to have a glimpse of some of the things that AI is doing right now. And if you are ready to step in and begin to play around with it, you are not too late. You are not too late. From a recent conference I went to, a lot of companies and solo business owners are slow to adopt a lot of this, and they don’t know how. So in the next couple of weeks, I’ll have a use case resource for coaches, consultants, and service providers that gives you use cases so that you can see the potential and begin to see the writing on the wall on how this is transforming everything. Everything that we’re doing, it is changing it.

Marisa Shadrick [00:08:28]:And so I’ve been using AI for a little over two years and probably two and a half years now. And I am just I am just fascinated at how quickly it’s changing. It’s almost weekly now, and you’ve probably seen it yourself, how your existing tools are being upgraded and adding AI. And the text thing I saw when I saw this happening, you know, all the tools implementing AI go, well, all the prices are gonna go up. And sure enough, I got a notice last week of one of the tools I use. They’re jumping it up to, like, a hundred and $80 more a year. So this is what we’re gonna see as our tools are getting more sophisticated and people are implementing or businesses are implementing AI, then we’re gonna need to pay more. But we need to consider, do we still need these tools? We’re at a point where we can begin to assess all of our SOPs, all of the work that we’re doing, and ask the question, how can AI help me with this? And begin to reshape, rewrite our SOPs, our standard operating procedures, and align them in a way that’s gonna save us time, it’s gonna be more efficient, and it’s gonna give us the energy to be able to do the things that only we can do.

Marisa Shadrick [00:09:44]:And this is just the beginning. So listen to this. It’s a five minute episode that recaps Amplify Your Authority, the podcast, and then I’ll check back with you at the end and see what you thought. Now for those of you watching on YouTube, obviously the podcast that it produced in NotebookLM was audio. So I used another tool to produce a video version. What you’re going to watch on YouTube, if you decide to watch, is even a shorter version of the podcast where they’re talking back and forth and taking the transcript of that audio. And I created a video with avatars talking about Amplify Your Authority in video form. It’s not very good.

Marisa Shadrick [00:10:31]:You’ll you’ll chuckle a little bit, but I want you to think beyond the aesthetics. I want you to think of the capabilities of what’s coming, because so many things are here now, and yet there’s so much more that’s gonna come. And the advantage for you, solo business owner, it has leveled the playing field. You can have an AI team do so much of what used to cost a lot of money to hire contract workers and employees to do. Now you can strategically create these little by little, grow with it, because everyone’s growing with AI. No one has all the answers. We’re all embracing it, testing it, experimenting. If you see outputs that aren’t very good, you are so far ahead than others that haven’t even dipped their toe yet.

Marisa Shadrick [00:11:22]:You have to realize that it’s it’s all part of it. The failures, the attempts, the wins, the great outputs, the bad outputs, the images with six fingers on one hand, all of that is is changing, and it’s changing rapidly. So enjoy this episode. If you feel brave enough to watch the YouTube version, you can go ahead and watch that as well. And if you’re watching the YouTube version and you wanna hear the audio version, you can check it out on any of the podcast platforms, and you can listen to the audio version. So I’ll check back with you at the end.

AI Alice [00:11:56]:Welcome to today’s episode. We’re diving into some of the most crucial strategies for business growth.

AI John [00:12:01]:Whether you’re just starting or trying to refine things, the marketing landscape is constantly evolving.

AI Alice [00:12:07]:It’s all about knowing what works now and what’s on the horizon. We’ve looked at tons of perspectives, AI, personal branding, email marketing.

AI John [00:12:15]:And let’s not forget the key theme, trust. Trust has become the new currency in marketing today.

AI Alice [00:12:21]:It’s true. Gone are the days of aggressive selling. Now it’s more about creating real connections with your audience.

AI John [00:12:28]:That shift is huge. Right? The old push, push, push just doesn’t resonate anymore. People are tired of being bombarded.

AI Alice [00:12:36]:Exactly. It’s more about creating a space for dialogue, a real exchange where you can offer something of value.

AI John [00:12:42]:And what we’re seeing now is that building relationships takes time. It’s not about a one off interaction. You need multiple touch points.

AI Alice [00:12:50]:That’s where consistency comes in. Always offering value before you even think about making a pitch.

AI John [00:12:55]:Right. Speaking of value, let’s talk about email marketing for a second. It’s not just about sending generic messages to a list anymore.

AI Alice [00:13:05]:Definitely not. You need to understand where your audience is in their journey. Are they aware of their problem or just starting to look for solutions?

AI John [00:13:12]:That’s key. Tailoring your content to meet them where they are, that’s the power of personalization.

AI Alice [00:13:19]:And, of course, you’ve got to grow your list first. Lead magnets are still crucial. Offering something valuable for free in exchange for their contact info is a great strategy.

AI John [00:13:28]:Like a checklist, a free mini course, or even a quick video that solves a problem.

AI Alice [00:13:33]:That’s right. The goal is to offer immediate value so they know they’re getting something useful from the start.

AI John [00:13:39]:But the real magic happens in the follow-up. The fortune is in the follow-up as they say.

AI Alice [00:13:45]:It’s true. Persistence is key. After the freebie, what’s the next step to nurture that relationship and keep building trust?

AI John [00:13:51]:Exactly. Now let’s switch gears to AI because it’s such a hot topic right now.

AI Alice [00:13:57]:Absolutely. AI is a fantastic tool for boosting productivity and content creation, but it’s important to remember, it’s a tool, not a replacement for human creativity.

AI John [00:14:07]:Right. It’s all about amplifying what you’re already doing well. It doesn’t replace the need to understand your audience deeply.

AI Alice [00:14:15]:Exactly. Think of AI as a super efficient assistant. It can help with tasks like brainstorming ideas, cleaning up text, or even creating outlines.

AI John [00:14:24]:But here’s the thing. Getting great results from AI comes down to writing great prompts.

AI Alice [00:14:29]:For sure. Being clear, giving context, and knowing exactly what you want from the AI are all critical steps.

AI John [00:14:35]:And as always, remember that human touch. AI can’t replicate empathy, storytelling, or your personal journey.

AI Alice [00:14:43]:That’s where your unique voice comes in. AI might generate words, but it can’t fill them with your authenticity or emotion.

AI John [00:14:51]:And it’s essential to use AI ethically. You want your content to reflect your true values, not just pump out generic content.

AI Alice [00:14:59]:Couldn’t agree more. Now let’s shift to personal branding. That’s another critical part of the puzzle.

AI John [00:15:05]:Yes. Content is still king, but consistency and clarity are just as important.

AI Alice [00:15:11]:Absolutely. It’s not about producing content for the sake of it. It has to speak to the needs and pain points of your audience.

AI John [00:15:18]:And video content? It’s moving away from overly polished productions to more authentic raw behind the scenes footage.

AI Alice [00:15:26]:It’s a relief, honestly. The pressure for Hollywood level production is lower than ever. People wanna see the real you.

AI John [00:15:32]:It’s all about relatability. People connect more with content that feels human, not too staged.

AI Alice [00:15:39]:And speaking of content, let’s not forget about repurposing. A long form blog post or podcast can be chopped into smaller pieces for different platforms.

AI John [00:15:47]:Super efficient. It’s about maximizing your efforts without spreading yourself too thin.

AI Alice [00:15:53]:Which brings us to personal branding again. If you wanna communicate your message effectively, you need clarity about your core values, your mission.

AI John [00:16:00]:Absolutely. People need to know what makes you different. What’s your unique angle? What’s your story?

AI Alice [00:16:07]:And storytelling, there’s real power in it. It builds trust, connects emotionally, and helps people remember your message.

AI John [00:16:14]:It’s how we’re wired. A good story turns abstract ideas into something tangible and relatable.

AI Alice [00:16:21]:And as we wrap up, let’s talk strategic growth. It’s about having a plan. Right?

AI John [00:16:26]:Exactly. Without clear goals, you’re just busy, not productive. It’s about having a road map to guide your actions.

AI Alice [00:16:34]:One great tip we came across was focusing on one core goal, one main platform. Build momentum before branching out.

AI John [00:16:41]:And understanding your audience’s awareness level. Are they just discovering their problem, or are they ready to buy? Tailor your approach accordingly.

AI Alice [00:16:51]:And don’t forget, when you make offers, make them high value, solve a big problem, or save them time. That’s where the true transformation happens.

AI John [00:16:59]:The impact you make in their life or businesses is what drives emotional buy in. People buy because they see real value.

AI Alice [00:17:06]:And all of this comes down to mindset, resilience, adaptability, managing your energy. It’s all part of the equation.

AI John [00:17:13]:Absolutely. Your internal state impacts your external results. Stay focused, and remember, progress is built step by step.

AI Alice [00:17:23]:And on that note, what’s one thing you’ll take from today’s discussion and apply to your own strategy for growth in 2025?

AI John [00:17:29]:That’s the real question. What’s your next step for growth based on everything we’ve talked about?

AI Alice [00:17:35]:Keep refining. Keep building. Thanks for diving deep with us today.

AI John [00:17:38]:See you next time.

Marisa Shadrick [00:17:40]:Pretty interesting how it could summarize so much, And it was very telling for me to figure out the direction I wanted to go with podcasts in the future. For those of you watching on YouTube, you probably had a few giggles. But the idea, the concept, when you look beyond the aesthetics, it took the transcript that I gave it, it was able to produce a video podcast at interview style in just seconds. And that’s where we are right now, but it’s gonna change. And it may change in a month, it may change in three months, in a year, but but it’s only gonna get better. So I hope this has been encouraging for you, and I wanted this episode to kind of be the hook, the thing that would catch your attention to realize that the future is here now. And if you need help with this, I have a private membership. It is Amplify Your List Building with AI.

Marisa Shadrick [00:18:38]:We, we focus with ChatGPT because I don’t want to overwhelm everyone, but I do introduce other ideas. And it is primarily for the solo business owner, the coaches, consultants, service providers. They’re the ones that I have a heart for that need the help because they’re doing so many things by themselves. And so this is a platform where I show up. There’s coaching. We get inside of the AI tools. I share what is new, what’s developing that’s new. We have custom GPTs.

Marisa Shadrick [00:19:08]:We have things that will help you execute very quickly to grow your leads, your prospects, which is very fundamental and very important to keep doing that in the midst of everything else. Even if you were to create a wonderful workflow and you had AI agents, well, all of that, you would still need a way of capturing emails. You would build this huge thing, but at the end of the day, you need the contact information for follow-up because not everybody is ready to buy today. And so it is fundamental and so important to incorporate that. So we do all of that, and I love it because I love technology. So this is where I can look at things from a copywriting, from a branding, from a strategist perspective, and be able to help you with AI to execute your work faster and to give you a little bit of a breather so that you can begin to not only be able to serve your clients better, but have time for yourself and your family. So if that’s of interest to you, you can go to community.marisashadrick.com and find out more about it. And if you have any questions or specific things that you’d like me to talk about on the podcast, I’d love for you to email me at marisa@marisashadrick.com.

Marisa Shadrick [00:20:23]:You can always find me on LinkedIn and let me know. Because as soon as I hear a question or someone wants a little deeper explanation, maybe they post something on LinkedIn asking me a question, I create a minute and a half, two minute video about it. And I share the answer, and then I’ll tag the person. So if you have a question, feel free to drop a little note on LinkedIn, or you can email me and I’m happy to address it. And if it’s a big topic, I’ll just create a podcast episode. Alrighty. Until next time. Take care.

Marisa Shadrick [00:20:52]:Bye bye.

View Details

Speakers: Michelle J. Raymond, Pat Flynn, Judi Fox, and Dan Sanchez (Danchez)I just got back from Social Media Marketing World in San Diego, where I attended 14 sessions with a front-row seat to see what’s shaping content and personal branding in 2025.One of the primary discussions among top marketers at the conference was the role of Artificial Intelligence (AI) in revolutionizing content creation and marketing strategies.

I brought home a notebook full of notes, and instead of letting all that sit in a folder, I uploaded my notes into ChatGPT to spot the patterns and priorities. What emerged was a clear picture of what the experts agree on and a few refreshing shifts in how they approach content creation.

Today, I’m walking you through 7 smart content moves that are helping personal brands build trust, stay visible, and show up with purpose.

What You’ll Discover in This Episode: How to use podcasting as your content hub and simplify your workflow * The shift toward authentic, unpolished video that builds real trust * Why AI isn’t your voice—it’s your amplifier, and how to use it wisely * What to do weekly to grow your LinkedIn visibility without burning out * Why your email list and newsletter might be your most valuable asset * A behind-the-scenes peek at how I used ChatGPT to prioritize post-event actions*

If this episode helps, I’d love for you to rate and review it on Apple Podcasts. It really does make a difference.

Personal Branding Takeaways:AI in Marketing: Dive into how AI is transforming online marketing and why you might still be early to the game if you’re hesitant about jumping on board. Michael Stelzner’s breakdown of AI adoption statistics is a must-hear for understanding where you stand in the tech curve.

Content is King: Discover the consensus among top marketers that not all content is created equal. Learn the crucial importance of delivering consistent value rather than just focusing on volume.

Video Evolution: Uncover the shift from polished video content to authentic and slightly imperfect videos. Learn why authenticity is key and why platforms like LinkedIn are favoring short, real video clips.

Quotes to Remember:* “It’s not just about volume. It’s about value.” * “An AI-enhanced employee performs better than a team of employees without AI.” * Make your podcast the engine that fuels your personal brand.”

Your Next Step:Ready to Simplify Your Lead Generation with AI?

If you’re looking to grow your email list without getting lost in tech or spending hours creating content, I’d love to invite you into my private membership—Amplify Your List Building with AI.

Here’s what’s inside:

• Stay current with smart, ethical AI strategies
• Get access to custom GPT tools built to simplify your lead gen
• Join live coaching sessions for real-time strategy and support
• Use done-for-you templates to create lead magnets, opt-ins, and more
• Master your email sequences, sales pages, and planning workflows

This isn’t about doing more—it’s about doing what matters, faster and smarter.

Founding member spots are still open, but not for long.

Join now and lock in the lowest price this offer will ever be.

Visit Community.MarisaShadrick.com to learn more.

Rate, Review, & Subscribe:As always, I’m grateful for your support and would love it if you could rate and review our podcast on Apple Podcasts. It helps this podcast reach more people while continuing to bring you valuable content.

Thanks so much for your support! CLICK HERE!

If you’re watching on YouTube, please hit subscribe!

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Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:When top marketers begin to say the same thing and they seem to be in alignment as far as what’s working in 2025 for online marketing, you lean in and you listen. That’s exactly what we’re gonna cover today in this week’s episode. Stay tuned. Hello. Hello. And I’m so glad you’re here for this episode. I recently went to San Diego and attended social media marketing world, where there’s always, like, incredible speakers there that talk about branding, and marketing, and video content, and social media, and they go on and on. But the big topic today has been AI.

Marisa Shadrick [00:00:40]:So what I did was I took various notes, and this time I took handwritten notes just so that I wouldn’t have to worry about being all charged up. And then when I came home, I decided to take those handwritten notes. I took a snapshot with my ChatGPT, the phone app, and then I had it summarize and be able to give me a summary of the things that these marketers agreed upon and where they differed. And I did that to give you kind of a snapshot of what’s happening today in 2025. So you, as a personal brand, can begin to work on the things that will give you the most bang for your buck and your time. So without further ado, let me go through some of this, and I’m gonna pull my notes because these are perspectives of different marketers. I was only able to attend 14 of the sessions with 14 speakers. It was a two day, two and a half day event, and I took about 35 pages of notes.

Marisa Shadrick [00:01:34]:By the way, if you’re one of those people that takes notes at conferences and you take typewritten notes, you can upload those into Chat GPT and have it create not only summary, like, clean summary sheets for you with subtitles and in sequential order to make sense of your notes, but you can also ask it to give you one action step based on the expert. So you can immediately implement something that’s relevant for your business. And, of course, you give ChatGPT a little bit about your business, who your audience is, so he can give you some great advice. Those are some tips. Now I happen to do handwritten notes, and so I had to take a snapshot, but same thing. So either way, you can use ChatGPT for that, because most of the time, those notes get buried, and nobody benefits from it, not the person that listened, because after a whole three days of conference, you forget what you learn on day one. Right? So let me pull my notes, because I want to give you some value. And the way I set this up so that we’re not here, like, forever for three days, I wanna keep this very succinct, is that I’m going to do it more like a q and a format, and I’m gonna share where they agreed, and then I’m gonna share where they differed.

Marisa Shadrick [00:02:45]:Now it differ doesn’t mean it’s wrong. It just means that they do it differently. And you have to assess for yourself what works for your business, what the best strategy is for your business. But we’re incorporating all the tips of video, AI, everything that you need for a personal brand. So let’s start with the first point. Many marketers still agree that content is king, but so is consistency and clarity. It has to be content that your readers are looking for or interested in, are clamoring to get their hands on so that it’s effective. So your podcast, your newsletter, your videos, even AI assisted content, as long as it comes from you and you’re writing this and you’re having AI help you clean it up, as long as it delivers consistent value, you’re good to go.

Marisa Shadrick [00:03:34]:It’s not just about volume. It’s about value, and they all agreed with that. AI can help you do that much smarter, much easier, and faster. And many of the experts, including Michael Stelzner, shared this. Dan Sanchez, Judy Fox, Jerry Potter, they all agreed with this. Now the interesting thing about this when I listened to Michael Stelzner’s keynote was that not everyone is on board with AI yet, and he gave kind of a a breakdown. I’m gonna give you that breakdown. He said those marketers, those businesses that have never used AI, they’re in the 12% bracket.

Marisa Shadrick [00:04:11]:Those that have used it for less than six months, seventeen percent. Those that have used it between six to twelve months, twenty seven percent. Those that have used it between thirteen and eighteen months, nineteen percent. Those that have used it between nineteen and twenty four months is twelve percent. And more than twenty four months or more than two years is only thirteen percent. So what does this tell us? If you’re not on board yet with AI, you’re not too late. In fact, Michael Stelzner even said that you might be early, so you’re not too late. And it’s interesting because as I look at this, I’ve been using AI for I’m probably within the two, two and a half year range.

Marisa Shadrick [00:04:57]:So I’m right in there within the 13%. And so this is very telling. So if you’re thinking, oh my gosh, I hear it all the time. I see it all the time. Especially now on LinkedIn, if you scroll through that video feed, that’s all you see. Everyone is talking about AI because everybody’s affected by it. All our tools are using AI now. We can’t get away from it because it is here, it is here to stay, and there’s more to come.

Marisa Shadrick [00:05:23]:Wait till the AI agents start coming in. We’ve got, tools that do workflows now, and there’s gonna be tools in the future here very soon that’s going to be able to help make decisions for you. So it continues to evolve. We haven’t even started yet. So this information, I hope, is gonna be very helpful for you today. So Michael Stelzner also shared that and I’ll quote this, because I found it very interesting. He shared a graph, and he said an AI enhanced employee, that means non human, an AI enhanced employee performs better than a team of employees without AI. I’ll say that again.

Marisa Shadrick [00:06:04]:That’s a brain twister. Right? An AI enhanced employee performs better than a team of employees without AI. That’s quite telling, quite telling, and so we want to realize that the future is going to embrace AI whether we’re ready or not. The best thing to do is align yourself and become ready and begin to learn and just take it one step at a time. I have a private membership where I bring people kind of up to speed with AI, and we talk about list building, and we help them with their branding, with their audience persona, with strategy, implementing with custom GPTs, all of this because I’ve had to. Frankly, to be totally transparent, I saw the writing on the wall. And as a copywriter, I knew I had to pivot and begin to figure out how I integrated AI with my coaching to be able to be aligned with the trend and with the changes that are going on. And so I think it’s been very helpful to do that because now my clients can execute much faster as I teach them how to use AI in marketing through that filter of copy, and be able to use custom GBTs to get work done faster.

Marisa Shadrick [00:07:21]:So the other point that came up is, should you start a podcast? Now this is an interesting question, because podcast is one of those, although I love the podcast after I create it, before I create it, not so much, because it’s a lot of work. It’s a lot of work. Right? But the consensus was yes. And to make it the engine that fuels everything else. That’s what Jerry Potter said. Make it the engine that fuels everything else. Why? Because these days, podcasts are not just audio, they’re video. And so you have a long form content that you can then take and repurpose because it takes so long to create a podcast.

Marisa Shadrick [00:08:03]:Because you’re doing keyword searches, you’re trying to figure out the topic that’s gonna resonate with your audience. You’re creating all of the notes when you’re recording, then you do all the show notes, then you create the video, and you create the audio, and you put it on your website, and it’s just on and on and on. Right? So there’s a lot of work. But they’re saying that it is a great idea to use a podcast as your long form content, because then you can turn that long form podcast into a newsletter, short video clips, carousels, emails, blog posts. There’s so many ways that you can do that. So they said it’s a great idea to do that, and so that kind of fueled my fire because I was like, oh, do I really need to do this? But they said, yes. Do it. And by the way, if you’re listening to my podcast or watching on YouTube, would you please go to Apple Podcasts and rate and review it? I would really appreciate it.

Marisa Shadrick [00:08:58]:That would help a lot. And some of the tools of choice, a lot of people mentioned Descript. I don’t use Descript because I use Riverside. There’s those people that love Riverside. Those people love Descript. I’m happy with Riverside, and so I continue to use it. But a lot of people recommended Descript. So if you haven’t started a podcast yet and you’re thinking about it, you might wanna take a look at that.

Marisa Shadrick [00:09:17]:And they said that once you do this, you create this ongoing feed of content. It makes it a lot easier. And then you can also create your short little posts for social media as well from that. Okay. The third point, is video still worth the effort? Is video still worth the effort? Well, there’s a couple of speakers that really, really, said absolutely, and most of them said, yes. This is what’s going on. And especially on LinkedIn, video seems to be something that LinkedIn is favoring. We never know what’s gonna happen tomorrow, but right now, yes.

Marisa Shadrick [00:09:54]:And video in short form. So, for example, on LinkedIn, it would be a short video, kind of like a reel that you would see on Instagram, not so much like TikTok, but something short that’s valuable about a minute and a half to two minutes that gives value to your audience. And they said, even though video is still worth it, the style has changed in how we produce videos. They said and recommended to skip over all the polished videos. To stop. Just be authentic, be real, even be slightly imperfect is better because people are starving for authenticity. They want something that looks real, not something like, oh, yeah. How long did that take you? Like, three hours or you pass it on to your team to clean it up and put all the emojis and all the other stuff to it? They want something that’s real.

Marisa Shadrick [00:10:46]:And so this was a relief to me because those are the kind of videos I like to shoot. I just now got a mic for my phone. I mean, that’s how bad it was. I was just literally took the phone and recorded something when I was at the conference. And I thought, man, the audio is really bad. You could hear the wind blowing. But I said, hey. It’s the value.

Marisa Shadrick [00:11:05]:I’m bringing them some tips hot off the press. Right? So but they said, not that bad. I mean, don’t create videos that are that bad. But the point was, you don’t have to try to figure out how to grab another tool, how to add all this flowery stuff to it. They said, just skip over being overly polished and just make it real. Even if you make a mistake, that’s human. And so they said, just keep it real, keep it simple. Simplicity and slightly imperfect is good, is not bad.

Marisa Shadrick [00:11:35]:And then they, they also said to create how to videos that answer a specific question that people are already looking for. The next point is, what’s one underrated strategy? And again, my friend, Michelle j Raymond, she loves to really support and help people. This is what I’m so aligned with her. She said amplify others, and I love it because she used the word amplify because my podcast is Amplify Your Authority. She said amplify others. Lift others up. Don’t be the spotlight. Put the spotlight in other people.

Marisa Shadrick [00:12:07]:And she recommended once a week on LinkedIn to take ten minutes to find three relevant posts and comment on these. Comment, share, create a follow-up post that adds value to that person that has posted. She is very much a LinkedIn expert, and she talks on company pages as well. And she said everything is really relationship based marketing. You know, that’s what we need to do and focus on. And when you do that, as I’ve always said before, take random out of random acts of kindness, it goes a long way. The next point is where should your content live? Should it live on social media? Where? So Michael Stelzner and Dan Sanchez, who are part of Social Media Examiner, and Michael Stelzner was the host of Social Media Marketing World. They said that your content will best serve you if it lives in the form of email newsletters, not just putting things on your website and trying to get organic traffic to your website.

Marisa Shadrick [00:13:09]:Google’s generative search is changing. It is changing. What we’ve known as SEO, that is changing. That’s evolving, and I’ll talk more about this as well. But they said focus on owned media, which is your list, your email list, your newsletter, your voice. So email marketing came up as one of the very valued means of connecting, of engaging, of meeting your audience where they are. If you have a well built out form, and you know if they’re just kicking the tires, or if they’re thinking about maybe working with you, then your emails are going to reflect where they are in the customer journey. And it’s one of the best ways to communicate with your audience, those people that have raised their hand and have become part of your email community.

Marisa Shadrick [00:14:00]:And so we wanna make sure that we send what they need when they need it. So in the customer journey, they may be unaware, they may be aware, they may be engaged, they may be ready to buy, but we don’t know that unless we ask questions. And we can ask questions in forms. We can ask questions. If we have private communities, we can ask questions. We need to find out where they are and know so much more about them than what we have known about them. We need to find creative ways to be able to send them exactly what they need to hear, and not too much, and not be salesy or pushy or spammy, because nobody likes that. Right? If somebody is kicking the tires and they’re looking at something and they download some information just because they wanna learn and they wanna understand, and all of a sudden they get blasted with all these opportunities to buy and, you know, this is a last minute thing, a last call.

Marisa Shadrick [00:14:53]:You’re gonna have to pay twice if you don’t get it now. I mean, nobody likes that. Right? And so they said that your best content lives in the form of email newsletters, not just what you put on the website. It’s really nurturing that email list, and email came up a number of times. So moral of the story, grow your email list. The next point is what’s a smarter way to use AI? Now, there’s lots of ways to use AI, but one of the things that came up, and I think we’re preparing for what’s to come, is to systematize. Create systems with AI. Now this is something that some people are using Make to do this.

Marisa Shadrick [00:15:32]:They are using Zapier or Zapier, whatever you wanna call it. I I call it Zapier. You can do that, but those tools are still, you’re setting the parameters. You’re telling it what you want it to do. After very strategically thinking through, and you probably have some custom GPTs that it goes through the GPT process, there’s something already set and created they go through, so that by the time it goes through the system and you receive whatever the output is via email or some other form, everything has already gone through its checks. It’s already started. It’s already checked keywords. It’s already gone through AI.

Marisa Shadrick [00:16:10]:It’s already been delivered to you to review. But what’s coming with these agents that are coming is that it’s going to start making decisions. It’s going to predict the next action, and so it’s taking it one step further than just you creating a workflow. So the systemization of what we have right now is important, and we need to kind of realize, or at least get our feet wet a little bit on what’s happening, so that we can understand what’s to come. So she suggested, Nicole Leifer, she suggested to build custom GBTs for tasks that you repeatedly do, like for email writing or content strategy or research. She suggested to create those prompts either in a chat g b t or a prompt library. Some people like a library, some people don’t. If you begin to give a lot of input and knowledge to the AI tool, you may not even need to create a library anymore, because you’ll have these PDF files.

Marisa Shadrick [00:17:13]:And a lot of the even in projects in ChatGPT, you can give it files. And even though the project is, for example, producing a podcast or creating a LinkedIn post, and that’s all that project is for, it has the knowledge it needs to be able to use it for each and every post that you do. So I know it’s really hard to understand when I’m just talking about this, but I just want you to know that the systemization using AI to systematize is important now for what’s to come. And then also to let AI do some of the heavy lifting. Now, today, we can have AI do things that we don’t know how to do. Isn’t that crazy? It could create code. I have it create code so that I can create certain charts on Notion, or creates a certain chart maybe on Google Drive or Google Sheets. It will code it and give me all of that, so all I have to do is copy and paste or upload it.

Marisa Shadrick [00:18:13]:So I don’t even know how to do the code, but it can do it for me. And so it’s getting to the point where AI can do things that we don’t even know how to do, so that you can do the things that you do best. Right? The next point is, how do you grow your YouTube channel? Okay. We had some experts share about YouTube, and one expert, I think it was Nick Nimmin, n I m m I n, he shared not to start with the video, but to start with the title. Very much a a copy thing. Because the reason behind it is if the title doesn’t stop the scroll, if the title doesn’t catch them, right, they’re not gonna even click or even look at the video. So he was really emphasizing the importance of having a good title. And the title on your thumbnail doesn’t necessarily have to be the title of your video.

Marisa Shadrick [00:19:07]:They could be different. In fact, they should be different. And so you’re leveraging all that real estate. But he said, don’t start necessary with the video, do everything, and then figure out the title. Start with the title. And if you’re gonna work backwards even further, look for keywords. And he said test titles and thumbnails first before filming. He said use polls or use Google Trends to pick the most clickable angle.

Marisa Shadrick [00:19:32]:And so you want to do a little bit you don’t even have to nerd out on this. If you just do a little bit, if you even just go on Google Trends, and you can have ChatGPT even recommend some keywords, and then just put them through the test and and use some of these keyword tools, or just at the very least use Google Trends and see what it shows so that you could be more strategic in the titles that you choose. And then build the video around what people actually want. So now we’re gonna transition into where some of these experts differ. Now it’s not like they disagree. They don’t disagree, but they just have a different perspective. I mean, you have a different perspective. I have a different perspective, but I thought it’d be interesting to see where they differ.

Marisa Shadrick [00:20:14]:And the one is SEO. Some people live and breathe by SEO. Some people are saying SEO is dying. Experts like Michael Stelzner, and Dan Sanchez, and others said, no. SEO is not really staying the same. It’s not that it’s changing or not relevant anymore or dying. It is evolving. It is evolving.

Marisa Shadrick [00:20:39]:SEO is evolving. SEO is shifting. Because of AI, SEO is shifting from search to suggestion engines. Not a search, but suggestion. I mean, it’s crazy. Right? And I looked this up, and here’s what I found as far as this SEO shift, and I’ll read it to you. Google is indeed evolving from traditional search engine into what can be described as suggestion engine, leveraging advancements in artificial intelligence, AI, machine learning, and natural language processing. This transformation is reshaping how users interact with Google’s platform and how information is delivered.

Marisa Shadrick [00:21:25]:So where is the opportunity? Is this a bad thing? There’s an opportunity here. Create content that’s helpful and searchable. If you create content that’s helpful, and again, we’re going back to content is king, but there needs to be value. You need to give people what they’re looking for. Right? You’re gonna be fine if you do that. So this is one of the things that is happening right now. You might hear more about it in the future. SEO isn’t dying.

Marisa Shadrick [00:21:53]:It is evolving. It is changing, but there’s still plenty of opportunity for visibility. So the next point where things differ is what’s the best way to stand out as a brand? So Rory Vaden, he spoke on the focus of one niche to be seen and known. And he challenged everyone to find what is the one word that you help people with. Put the problem, pain, problem, struggle, all of that into one word. What is it? And then what’s the one word answer that represents your brand that brings a solution? So he gave some examples. I had to think about this, and I had to think of complexity. I help people with the problem around complexity.

Marisa Shadrick [00:22:38]:Complexity about copywriting, complexity about marketing, complexity about AI, and the value I bring through my brand is simplicity. So you want to think of one word. It’s pretty challenging. It’s kinda like Brene Brown. You know her for shame. Right? And so that is the word. So he says, find the word, and then what is it that your brand brings as a solution? So I I found mine. I was thinking about it a little bit on the plane, and I thought, well, it’s complexity.

Marisa Shadrick [00:23:05]:I wanna simplify everything, And the solution is simplicity. And then Pat Flynn, he, he did a a great presentation on branding. And again, we’re talking about the best way to stand out as a brand. Pat emphasized magical moments that create connection at every stage. I love that. Magical moments. Can you create magical moments? It’s almost like back in the day when we used to say over deliver. Right? What can you do to create a magical moment that your brand provides some kind of solution, your brand provides some kind of answer, but how can you make it magical? How can you just give it that little extra? And Roy, again, emphasizing the domination of one space.

Marisa Shadrick [00:23:50]:Being clear about what you wanna be known for. What is the one word that you tackle with your business? The next point is should you focus on short form or long form video? Well, I think this one we kinda covered earlier, but I’ll go ahead and cover it again. We need to focus on both, not one or the other. We need to create long form content that’s really thought out really well as far as what the topic is, keywords, all of that. Create it, and then you begin to cut it up into smaller pieces of content or repurpose it into newsletters, blog posts, and so forth, which we covered earlier. Short form might convert fast if you’re just focused on short, but the long form builds depth and trust. And And I think it also builds your credibility too. So think of that as far as creating the podcast or some long form content that you can cut up into smaller pieces of content.

Marisa Shadrick [00:24:44]:The nice thing about a podcast with audio and video, you can create video clips. You can also create all the other pieces of content like we mentioned earlier. The last question where experts differed a little bit in their point of view was this, do you need fancy tech to succeed? And the answer was no. You don’t need teleprompters. You don’t need fancy cameras. You don’t need a whole bunch of AI tools. You don’t need all of these gadgets and gizmos. You can come very easily with just your phone and create great content.

Marisa Shadrick [00:25:16]:It’s really about what’s in the content more than the things that you add to it. So they agreed that the iPhone with a good mic would be just fine, and natural light. You don’t even need a ring light or a special light if you don’t have it. You can just use natural light. You can use your iPhone, and you might wanna just get a little mic that’ll cost you about $10.20 bucks. It’s not a big investment whatsoever. You can really simplify your tech stack and not over complicate things with tons of tutorials and begin to just create excellent content. If you wanna grow your brand, if you wanna increase visibility, those are some tips, and you can kinda hear the common thread.

Marisa Shadrick [00:25:58]:It really is about valuable content, figuring out what is it that your audience wants to hear, learn about, discover, understand, and then start there. And once you create that large piece of content, break it up into smaller pieces. And if you’re one of those that likes to blast it on all the social channels, go right ahead. If you’re one of those that likes to stick to one and really engage and deep dive, that’s okay too. Test. Figure out what works for you. Right? Because it’s your business, so you make the decisions. So hopefully, this was helpful for you.

Marisa Shadrick [00:26:30]:I found it really interesting, some of the things that they were saying. I kind of felt in my gut this was a direction, but it’s always nice to hear confirmation from leading experts. Because sometimes, you know, even myself, you know, you kind of doubt and you go through imposter syndrome. You think, is this all in my head, or am I going the right direction? It’s kinda nice to hear that they’re all on the same page. And I love how people are really leaning into relationship marketing. It really makes my heart feel good. So I hope you got a lot of value out of this podcast. And if you enjoyed it, I would love it if you would rate and review the podcast on Apple.

Marisa Shadrick [00:27:05]:I would appreciate it so much. I’m trying to get a few more ratings and reviews to boost the podcast, and I’ve got some expert speakers that are gonna be coming up here this spring and summer. So I hope you’ll be looking forward to it as I am. And until next time, take care.

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If you’re tired of generic, robotic AI content, keep reading and discover how to turn ChatGPT into your content-creation partner using a simple strategy that makes your content more aligned, human, and efficient.A few years ago, I bought an Instant Pot during a Black Friday sale. Everyone was raving about it, but when I opened the box, I was overwhelmed—so many buttons, pressure valves, and a manual that made me question my intelligence.

I was so intimidated that I moved it across two states before I ever used it. But once I finally gave it a try, I realized how simple and powerful it really was. That one small shift changed everything—and now I use it all the time.

Using ChatGPT is a lot like that. If you’ve ever felt intimidated or frustrated with AI because the results were off-brand or robotic, I get it. But with the right method, you can turn ChatGPT into your content-creation partner—and love what it produces.

In this week’s Amplify Your Authority podcast, I’ll share a powerful, user-friendly approach that flips the script on prompt engineering.Instead of obsessing over the perfect prompt, I’ll walk you through how to provide the context AI truly needs. When you do, ChatGPT becomes more than just a tool—it becomes your content creation partner, helping you write faster and more effectively.

Using my C.O.N.T.E.X.T. Method, you’ll turn ChatGPT into a reliable writing partner that understands your voice, your brand, and your goals.

What You’ll Discover in This Episode:* Why prompts alone often lead to weak or off-brand AI results * A formula for turning AI into a content partner that reflects your voice, brand, and intent * The full breakdown of the C.O.N.T.E.X.T. Method * How to drastically cut content editing time—and love what AI gives you the first time * How to eliminate hallucinations and endless edits

Key Takeaways: The Importance of Context: Discover why context is more critical than the prompt itself when using AI like ChatGPT for content creation. Learn how setting the stage with the right information can lead to more accurate and effective AI outputs. * AI as a Creative Partner: Explore how treating AI as an intern or partner can enhance your creative process. By giving AI a clear role and detailed instructions, you can produce content that aligns seamlessly with your vision. * Avoiding the “Hallucination” Trap:* Understand how providing context prevents AI from making erroneous assumptions, leading to content that truly reflects your intentions and reduces the need for extensive edits.

Quotes to Remember: “AI is only as smart as the context it’s given.” * “When you give AI your brain, your brand, your voice—it gives you content that feels like you*.” * “The prompt is the ask. But context? That’s the conversation.” * “Context turns AI into an intern or a partner in the creative process.”

Your Next Step:Subscribe and listen to the “Amplify Your Authority” Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Use the following prompts inside ChatGPT (free or paid) to craft your review!

• How did you discover this podcast?
• What’s your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to write a review!

Follow Marisa on Social Media: LinkedIn: https://www.linkedin.com/in/marisashadrick/

Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:Most people that wanna create content using AI are looking for prompts. They’re trying to figure out what the best prompt is to use with ChatGPT so they can get their writing done faster. But here’s what I’ve discovered drives better results. It’s not the prompt, it’s what precedes the prompt, and that is the context. So in this episode, we’re gonna flip the script, and we’re gonna talk a little bit about context. And you’re gonna discover a more human friendly, story based approach to working with AI to create your content. Stay tuned. Hello, and welcome to this episode.

Marisa Shadrick [00:00:43]:Today, we’re gonna talk about how to generate content using AI and what the best approach is so that your output is much better than what you’ve been getting, which means less edits and you’ll be able to be more efficient with your time. But first, let me ask you something. Have you ever overcomplicated something that was actually very simple once you understood how it worked? I think maybe we all have. I know a few years back, I bought an Instant Pot. I call it Instant Pot, but it’s an Instant Pot during a Black Friday sale. Now, apparently, everyone was using them, so I thought that I should probably be that person that cooks more efficiently, and so I got one. It came in this big box, and it was packaged well. And you could see on the front, it had a picture.

Marisa Shadrick [00:01:33]:It had lots of buttons. And it when I opened it up, it had warnings about pressure valves that I didn’t understand, an instruction manual that made you question your intelligence. Well, I looked at it, and although I wanted to use it here’s my confession. I was afraid to use it because I thought the pressure cooker was gonna blow up in my face. I thought it was going to explode or something, and so I I didn’t use it. I moved that thing twice to two different states and never used it. Fast forward three years, once I moved to Tennessee, I decided since I brought it to this state, I was gonna go ahead and use it. So I plugged it in.

Marisa Shadrick [00:02:13]:I hit pressure cook. I set the time, and guess what? It worked. It was easy. It was simple. No explosion. Just quick and easy juicy chicken in minutes. And the kicker was the chicken was frozen when I put it in. It was a game changer, and I use it all the time now.

Marisa Shadrick [00:02:31]:Kind of the same way for people that are looking at ChatGPT. They overcomplicate and think this is just gonna be too scary. The output’s gonna be horrible, and they overthink it when really it can be very, very simple. So let me go over a few little teaching points. The first one is why prompting alone isn’t enough. Prompting is only part of the equation. What precedes the prompt is context. Let me give you an example.

Marisa Shadrick [00:02:58]:When I ask my husband to do me a favor and, let’s say, grab something from the store, and I give him instructions as far as what it is that I need, and then I leave out the tiny details, right, about what I need. He goes to the store. He sees all kinds of choices and options, and then when he comes back, he’ll bring the wrong thing. And, of course, his response to me is, Marissa, I can’t read your mind, which is so true. If I could be more detailed or snap a picture of something that I need, it would make it much easier. Well, it’s the same thing with chat GBT. It can’t read your mind. We have to give it very explicit instructions, context, so that it understands what we’re trying to do because it has no clue.

Marisa Shadrick [00:03:43]:AI is only as smart as the context is given. The prompt is the ask. It’s the command. It’s what you’re wanting it to do, but it can’t do something without the context. Context is the conversation or the scenario of the situation. Here’s point number two. Have you ever been taken out of context? You can see the importance of context. I laugh because I’ve done this.

Marisa Shadrick [00:04:09]:If somebody only hears part of a conversation or if they misread a text message and they take something out of context, it can be disastrous. And you don’t even realize it was taken out of context until you’re not invited to the family barbecue. Then you realize somebody misinterpreted something because of context. So you can see why context is so important. And that’s what happens when you give ChatGPT a prompt without context or explaining the scenario. You give it too much room to fill in the blanks, and that’s when it begins to hallucinate. Hallucinate simply means it fills in the blank with whatever it can find. It’s not really aligned with your brand or with who you are or what you do.

Marisa Shadrick [00:04:53]:It’s just trying to fill in the blanks, because it’s trying to please you. And sometimes it’s hilarious, sometimes it’s just wrong, and other times it leaves a big old editing mess for you to clean up. And it’s not because AI is ineffective, but we left it to guess, and we don’t want to do that. So here’s what I want you to walk away with. I want to introduce a simple method. It’s an acronym called context, and with each letter, I’m going to give you a method to be able to make sure that you give it the context it needs. So, obviously, this word has seven letters, and so there’s seven parts to this method. But once you remember it, you’ll just think, oh, context.

Marisa Shadrick [00:05:37]:Do I have all these pieces in here when I’m giving it the scenario before I give it the prompt or the actual do this for me? So here we go. The first one is the c in context, and that is clarity on AI’s role. What do you want AI to be? You don’t want it to act like something. You want it to be someone. So you tell it, what do I want ChatGPT to be? Do I want it to be a strategist? Do I want it to be a writer? Do I want it to be an analyst? Do I want it to be an editor? What is the role? So that is the c, clarity on AI’s role. The o in context is objective of the content. What is the goal? So when I think of objective of the content, what is the objective? What is the premise? What is the purpose of this piece of content? Is it to educate? Is it to inspire? Is it to convert? Is it to entertain? So you want to give it a clear objective so it says, okay. I understand what we’re trying to achieve with this piece of content.

Marisa Shadrick [00:06:44]:The n in context is niche or audience. We want to make sure we tell it, give it the context or the scenario of who this is for. Is it for a certain level? For example, a beginner, intermediate, advanced level. Is it addressing certain pain points or certain interests? So explain as much about the audience. And if you have an audience profile already created, you can simply upload that document to ChatGPT so it understands the audience, and it will help you with the output so it aligns well for that audience. The t in context is topic and point of view. So what is the subject? What is the topic? And what is your point of view? What is the take or your belief on this? And that’s what you wanna provide for it. And notice, we’re not asking it to do anything yet.

Marisa Shadrick [00:07:39]:We’re just giving it context. The e is for expertise, brand, and research. Now here’s where we can be a little bit more tactical if we want to, if we’re writing something that’s how to, and we can explain and go deeper with the tactical portion of your point of view, or you can give it a little bit more of the business knowledge or maybe a case study. Or even if you need more research done, here is where you can ask it to research this topic and to cite the website where it got the information so you can review it yourself and see if you wanna use that and reference that website for that research that was done. The x in context is expression. Expression of style and format. You want to be able to upload samples of your voice, your tone, the way that you communicate, the language that you use, the formatting that you use, how do you format things, whatever the output is, whether it’s a blog post or a social post. What’s the format? And give it examples so it will understand the format.

Marisa Shadrick [00:08:47]:So the expression of style is what really begins to shape this into something that sounds like you. The last one, the t in context, is terms and constraints. So are there certain terms you don’t want it to use? Is there jargon words that you wanna eliminate? Are there certain AI giveaways that you wanna make sure it doesn’t include, like unleash or unpack? Are there constraints? Is there something that you do not want it to do? Like, for example, do not use emojis, because it can go emoji crazy if you let it. So there could be some constraints. It’s the do’s and the don’ts, the rules that it needs to follow. And perhaps it could be a word count not to exceed a certain word count. So all of those things creates the boundaries for it, so the output is better. Context turns AI into an intern or a partner in the creative process.

Marisa Shadrick [00:09:46]:So let me go over the context method very quickly. The c stands for clarity on AI’s role, the o, objective of the content, the n, the niche or audience, the t for the topic and point of view, the e, the expertise, brand, the research, the x is eXpression, style, and format, and the t is the terms, conditions, or you can consider the rules, the do’s and the don’ts. If you give it a little bit of this context method, your output is gonna be much, much better. Then when you do say, now I want you to and you ask it to produce something, it will have all the information that it needs to be able to produce better output. Once again, think of the prompt as the ask, but that is the second step. The first step is the context, which is the instruction or the scenario of the situation. So it understands and it continues to learn what it is that you want. Context helps ChatGPT, or any AI for that matter, make sense of the request or what you’re asking it to do.

Marisa Shadrick [00:11:01]:Otherwise, it doesn’t know, and it will try to pull from anywhere just to make you happy. When you give AI your brain, your brand, your voice, it gives you back content that feels like it came from you. That’s the power of context. I hope you found this episode helpful, and it will give you a little bit more confidence when using an AI tool to generate content. And if you enjoyed this episode, I would love it if you would leave a five star rating and a review so I can get this out to more people. Until next time, take care. Bye bye.

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How to Turn Skeptics into Loyal Clients in a Trust Deficit EraFeeling like your marketing’s not hitting the mark anymore? You’re not alone.

The trust deficit in today’s market is real—audiences are skeptical thanks to automation overload, pushy sales tactics, and too many broken promises.

But don’t worry—there’s a way to pivot.

In this Amplify Your Authority episode, I share five practical strategies to overcome the trust deficit, build real connections, and turn skeptics into fans—all without those outdated, high-pressure moves. Let’s make trust your secret weapon.

Why This Matters NowThe trust deficit is why traditional marketing’s losing its edge—I’ve felt it, and I bet you have, as well.

But here’s the upside: it’s your chance to shine.

By tackling the trust deficit head-on with genuine value and connection, you’ll stand out and build a business people can’t help but trust.

What You’ll Get Out of This Episode Why traditional marketing has become less efficient (even when you’re doing it “right”)? * How to offer stellar customer service before* someone’s a client—and why it matters. * What a “long runway” looks like and how it nurtures leads without feeling salesy. * Learn to use free value to build bridges with your audience. * Discover steps to rise above the noise and win over your ideal clients.

Big Takeaways to Jot Down* Transparency builds trust: Share your privacy policies—people need to feel safe. * Play the long game: More touchpoints mean deeper connections over time. * Show, don’t just tell: Stories and visuals are an added courtesy that builds trust. * Great customer service starts before the sale. * Honesty wins: Overpromising creates short-term wins but long-term distrust.

Episode Quotes * “The biggest marketing problem today isn’t competition—it’s a trust deficit.” * “Take ‘random’ out of random acts of kindness.”

Your Next Step:Subscribe and listen to the “Amplify Your Authority” Podcast! Click Here!

Rate & Review: If you enjoyed this episode, please take a moment to leave a 5-star rating and review on Apple Podcasts.

Tip: Use the following prompts inside ChatGPT (free or paid) to craft your review!

• How did you discover this podcast?
• What’s your biggest takeaway from this episode?
• How has this podcast helped your current journey?

Thanks so much for taking a few minutes to write a review!

Follow Marisa on Social Media: LinkedIn: https://www.linkedin.com/in/marisashadrick/

Subscribe and receive each episode in your email inbox: https://marisashadrick.com/listen

Watch on YouTubePodcast TranscriptMarisa Shadrick [00:00:00]:The biggest marketing problem today isn’t competition. It’s a trust deficit. So if you’re a solo business owner, how do you stand out in an era of skepticism? What brought this on? In this podcast episode, I’m going to give you a little background and also five trust building strategies that you can implement right away. Stay tuned. Hello. Hello. And welcome to another episode of Amplify Your Authority podcast. Before we get started, could I ask for a wee bit of a favor? If you’re a listener and you enjoy the podcast, would you mind going to Apple podcasts and giving me a five star rating and a review? I would really appreciate it.

Marisa Shadrick [00:00:44]:I was looking at my, Apple Podcasts and I realized I don’t have hardly any reviews. I think I’ve had one review per year, which is horrible. It’s terrible. So I know there’s gotta be somebody listening out there because I see the the numbers. So if you wouldn’t mind, I would really appreciate it to kinda bump up this podcast to just leave a little review, and you can always use ChatGPT to try to formulate your ideas, but I’d appreciate it so much. And I’d love to give you a shout out on the podcast as well. So today, we’re talking about traditional marketing. So traditional marketing methods are losing their effectiveness.

Marisa Shadrick [00:01:19]:I don’t know if you’ve noticed that or not. If you’ve been online, you probably have. Things are different. The market has changed, and it’s been changing since COVID, and it’s continued to change. And that was in 2020, and we’re in 2025. So we’re seeing this happen online, and it’s making it harder for people to convert and get clients. So if this is happening to you, it’s not you. It’s everyone is being affected by this.

Marisa Shadrick [00:01:45]:So why are audiences so skeptical? Well, I think we’ve seen it ourselves. There’s a lot of misinformation out there. There’s a lot of automation overload now that we have tools and third party tools. There’s constantly pushing out marketing pitches and messages, and it’s very, very aggressive. So this aggressive sales tactics has also made people feel a little skeptical as well. And the delivery of content has not met expectations. And so people are a little skeptical now, and they’re a little bit more reserved when it comes to even giving their email address. And that’s probably happened to you as well.

Marisa Shadrick [00:02:25]:But when we’re solo business owners and we’re trying to navigate this marketing world, how are we we going to do this? And this is something I’ve had a look at too, how to shift my marketing to see what I can do differently because I’ve noticed it too. And things that used to be much easier five years ago is definitely not as easy and not as effective. We’ve seen that with webinars, and we’ve seen that with other types of content that’s out there. So people are pivoting. People are testing. They’re trying to see what works and what doesn’t. So here today, I’m going to give you some tried and true tips on how to continue to build trust because that is going to be your main asset. Because of this deficit, when you show people that you can be trustworthy, that you are honest about the content you create and the words that you speak, it’s gonna go a long way.

Marisa Shadrick [00:03:14]:Much further than maybe before, when people didn’t think they had to do all of that. So let’s go into the five tips. So we want to be very transparent. Now I know that is an overused word. People always say transparent, transparent, transparent. What does that mean? But you wanna be transparent in the way you prioritize data privacy. First of all, make sure that any of your pages that ask for an email, that it has your privacy policy, it has your terms and conditions. And nowadays, people are even adding how they use AI.

Marisa Shadrick [00:03:49]:So that’s a first and foremost. We need to do that. We have to do that. A lot of times people will buy emails and they’ll blast emails to people to see what will stick. That’s not a common practice among solo business owner. We create valuable content, and in exchange for that content, if they wanna download, watch, listen, consume it, they will give us an email. So everyone in your email service provider has raised their hand saying, yes. I wanna hear more from you.

Marisa Shadrick [00:04:18]:So we need to reassure people their information is private, that we will not sell their email, and that they can trust us with that. And being transparent, that’s just part of it, explaining the ins and outs behind the scenes of your business. Maybe your mission statement is part of being transparent, what your goals are, maybe what your five year goals are. Maybe that’s part of being transparent. Just depends on your business and what you wanna put on your website that would mean value to your audience. So they think, oh, wow. I’ve not seen this before and this person is being really transparent about what they’re doing and where they’re headed. So you wanna make sure that you offer a clear opt in and not a lot of false promises and also an opt out.

Marisa Shadrick [00:05:07]:So when you send an email, there needs to be a place for them to opt out. Oftentimes people kind of work around this where they create multiple lists and people will opt out of one list, but they’re still on another list. You wanna be clear. If they wanna opt out, you can give them an option. Opt out of this campaign or this promotion, but stay on the main list or opt out of all lists. And so you can modify that if you want to. If you want them to self select what they receive, you can do that too. Takes a little bit of time, but it gives them the opportunity and empowers them to be able to say, this is what I wanna receive from you and this is not what I wanna receive from you.

Marisa Shadrick [00:05:47]:So don’t do those gimmicks where they unsubscribe from one list and then you’re blasting them through another list. Just make sure you give them options and it’s very, very clear. You should have one main list. And if you segment, then they can be removed from that one segment if they choose. The second way that we can improve trust is to create what I call a long runway. Now, when you think of a runway for an airplane, I think of the San Francisco Airport. And when we used to live on the West Coast in Nevada and also in California, we would have to often fly out of San Francisco. Well, that runway, the airplane, it would take off and in a few seconds you’re in vertical mode because there wasn’t a long runway and it always made me a little nervous because I knew it was down below, the nice big blue ocean.

Marisa Shadrick [00:06:39]:And so you would take off and it would go practically vertical because there wasn’t much of a runway. The same thing coming back. As soon as it landed, it had to put on those brakes because that runway was very short. So when we’re looking at it for marketing, a long runway means simply that you’re going to have a lot of touch points to build trust. You want to communicate often with someone, especially if they opt in and they’re part of your email ecosystem. You wanna create touch points, and you want to give them a chance to get to know you and trust you. That’s what I mean by a long runway. If you’re doing something online on social media, you’re not gonna DM them like some people do on LinkedIn and immediately pitch the offer.

Marisa Shadrick [00:07:24]:You wanna create some relationship. Maybe if you even get on a call, it’s just simply to find out about their business, or you can have some type of free coaching call that you’re offering that if they’re interested, they can sign up for that. It’s not a sales call. You can serve people. And so that’s what I mean by a long runway. What can you do to create multiple touch points? Not just one or two and then bam, you know, try to sell them something, but how many touch points will it take? Where are they in the customer journey? Again, if they’re not aware of the problem, it’s gonna take a lot of touch points. If they are and they’re pretty close to buying, it still requires some touch points because they don’t know you. Right? They may need the solution that you have, but they don’t know you.

Marisa Shadrick [00:08:14]:And so this is where we share a lot of testimonials and case studies to build that trust. Of course, once they’re in your email service provider, you can email them. But if they’re not, you can create video messages. There’s ways you can use your phone on certain social media platforms. You can leave a voice message. You can put out content like podcasts and newsletters. It’s very value driven. There’s different ways to stay visible and create those multiple touch points.

Marisa Shadrick [00:08:41]:You can also offer a high value resource that when they access it, they think, wow, this is amazing. Now maybe it’s a a little training, a mini training. You could look in your archives and see, did you have a webinar that you did at some point that had a lot of great teaching? Could you take a slice of that and create maybe a little video around that topic? Most webinars have, three misconceptions or three best practices. Maybe pull one of them and create maybe a seven minute, ten minute video that has some content to it, maybe a template with it. Just something very simple that they can consume that when they watch it and they download the resource that goes with it, they go, wow. This was really valuable for a free resource, and it actually taught them something that they needed. And so you can look at some of your archives and see, webinars aren’t converting as well either as great as they are. I’m not saying that this is the case all the time, but it’s much harder than it used to be.

Marisa Shadrick [00:09:40]:Webinars are still effective. I love webinars or master classes, whatever you wanna call it. It’s still the same thing. It’s a webinar. And, you can create trainings, workshops, and those are effective too. And I think it’s a great way to get to know your audience. But just know it’s just a little harder. You want that nice long runway and to be able to bring people into that live training if it’s going to be live.

Marisa Shadrick [00:10:03]:And the best result would be if they come from your email list. So that’s why we wanna always be able to offer some kind of free resource to bring them there if we do want to have a webinar. But you can create some little mini training that has a lot of value. It’s just it packs a punch with value. It’s very quick to consume, almost like a video that you would see on YouTube, and you can put that in any part of your marketing funnel. So that’s the long runway. So so far, we’ve talked about being transparent, making sure that you’re very clear about privacy. The second is you create a long runway.

Marisa Shadrick [00:10:40]:The third is content marketing, where you show more than tell, where you show more than tell. Now with content marketing, storytelling is huge. Right? Because that’s what case studies are in testimonials. They’re stories. But you can tell your own story of transformation too. So with content marketing, you wanna incorporate stories as much as possible. Remember the Chicken Soup for the Soul books? I remember I got published in one of those, and the whole concept was, we want the stories to make them feel like they just had a nice cup of chicken soup. That warm feeling inside.

Marisa Shadrick [00:11:16]:Right? You can decide, you know, what type of content you wanna provide, whether it’s video, written, audio, but make it so that it’s helpful and they learn something, at least one, two, three takeaways from that content. Another way that’s helpful to show and not tell is to provide images, like any graphs or charts or maybe a blueprint. That’s really helpful. I just had a call not that long ago with a group and I said, you know, give them a visual like you see in a mall when you go and see the mall map, and you stand in front of that map and it shows a little circle, you are here. Maybe show them you are here, and to get the transformation that you’re looking for, you need these steps first. So maybe just start with this first step and then give them value with that first step. So there’s different ways that you can do it and sometimes these graphs or charts or blueprints are so valuable that people will take a screenshot of it so they can save it. So think of ways that you can create marketing content that shows and doesn’t just tell with stories, images, graphs, and that sort of thing.

Marisa Shadrick [00:12:29]:The fourth way to build trust would be to deliver great customer service before they’re a customer. That’s just practicing good human skills and being courteous and following through. When you say you’re gonna do something, follow through. Right? If you meet someone at a conference, follow through if you make a promise or if you say you’re going to send them something. Treat that prospect like a VIP customer. So deliver great customer service before they’re a customer. So be helpful with DMs, emails, community interactions, and that goes a long, long way. It builds your reputation, and I’ll tell you, it’s going to stand out because a lot of people don’t do that.

Marisa Shadrick [00:13:15]:And offer guidance without expecting any immediate transaction or return. One of the sayings that I have is take random out of random acts of kindness, because we need more of that. You don’t need to be random with acts of kindness. You can do it all the time. So be sure to take random out of random acts of kindness when you’re interacting with people. So another way of giving great customer service before their customer is to provide frequently asked questions on your contact page. Because sometimes people don’t want to schedule a call if they have one little question. So think of the obvious, maybe, objections that people might have or questions around whatever it is that you have on your, free coaching call or your contact page.

Marisa Shadrick [00:14:01]:What is on their mind and try to answer that? For example, some people might think, well, how much do you charge? What would you say in a frequently asked question? Or how long it takes to deliver this service? You know, those those type of questions that you can quickly answer in a frequently asked question. And, again, you wanna be clear and you want to provide it as a service to them before they’re a customer. So think of the frequently asked questions you would create on a product page. You would think of all kinds of things to make sure that they buy. You wanna do the same thing for these people that aren’t clients yet, answer some of those simple questions for them. The fifth tip for developing trust in this trust deficit era that we’re in is don’t embellish. Honesty sells more than hype. So be realistic about the products and services, what they can do and what they cannot do, who it’s for, who it’s not for.

Marisa Shadrick [00:14:57]:I think that’s really important. Because, really, as I think back and I look at my own audience, a lot of them are in the beginning stages. They don’t need to invest in high ticket offers at this point. They can learn because there’s no lack of knowledge. I mean, to be totally honest, there’s no lack of knowledge. You can Google stuff. You could go on YouTube. There’s books that you can buy.

Marisa Shadrick [00:15:24]:There’s things that you can study, right, without, you know, paying a lot of money for a high ticket. There’s so much to be done in the beginning, the fundamentals. Again, understanding you and what kind of business you want, right, and understanding the bandwidth that you have and the season of life, and then understanding your audience and understanding your business, what kind of business you want, having a business profile, and again, what type of products you wanna sell. All of those things take time, and so when people are in the beginning stages, I don’t think they should really think about investing in high ticket. Now, that’s my opinion, but, they can, but it doesn’t necessarily bring the results if they’re not ready. I’m talking about the 10,000 and above. I’m not talking about, you know, a thousand dollar program or a $2,000 program. I’m talking about the big bucks, 10 thousand, 20 thousand, 30 thousand.

Marisa Shadrick [00:16:20]:That’s what I’m talking about. Just wanna I just wanna cover that because I think there’s been a lot of disappointment, and I think that’s why there’s such a trust deficit. And I’ve fallen into that too, and I’ve paid for things that I wish now I wouldn’t have, but lesson learned. Right? I still learn, but I I learned other things other than what I thought I was gonna learn. But you have to just be careful with your resources. So be that person that is very realistic with the products and services that you sell, what it can do, what it can’t do, if it’s a right fit for that person. If they need a call with you, tell them, hey. We can get on a call to see if it’s a right fit for you.

Marisa Shadrick [00:16:58]:Or if it’s out of your scope, let them know, you know, this is out of my scope of work, but let me find you a referral that I can refer you to. And I will make some calls, and I’ll let you know, and then follow through on that. Use real testimonials, no fake or vague or raving fan quotes. Use real testimonials from clients. Avoid high pressure tactics that create short term wins, but long term distrust. So we wanna make sure that we avoid high pressure. I know most of my listeners are not high pressure. Most of my listeners are very faith based oriented people, so am I.

Marisa Shadrick [00:17:37]:I’m probably just speaking to the choir, but I felt it was important for you to be aware of the trust deficit, so that as you’re creating your marketing content, you keep that in mind, and you make sure that you go a little over and above to create that trust with people. So consider in every step, what can I do to add trust with this person? Because I’m a total stranger to them. What could I say? What could I offer? What could I do to eliminate that skepticism they may have? We have to do a little more these days than we had to in the past, but that’s okay, because we wanna make sure that we’re bringing in the right people. We wanna make sure that they are excited and ready to work with you. Right? We don’t want them coming in to then be disappointed. We wanna serve them well. So here are the five. Be transparent and share the privacy policy, the terms and conditions, and maybe if you use a lot of AI, how you use AI.

Marisa Shadrick [00:18:38]:And let them know that you don’t sell their email address. Number two, create a long runway with lots of touch points. People don’t just go from, you know, from meeting you to buying, typically. They will especially if it’s coaches or consultants or service providers. Other businesses maybe so, but not when it comes to coaches, consultants, service providers. So you wanna create that long runway, more touch points, build more trust. So sometimes it takes five, six, seven, eight times, and then they’ll say yes. So just don’t give up and don’t think it’s anything about you.

Marisa Shadrick [00:19:10]:It’s just we’re living in this trust deficit, and so we wanna make sure that we give people ample time to be able to get to know us. Number three is use content marketing to show, not tell. Make sure you show them with testimonials, case studies, images, graphs, blueprints, show them. Number four, deliver great customer service before they’re a customer. And number five, don’t embellish. Be honest. It’s not enough to say, oh, these results aren’t typical. You know, just be honest across the board of what you offer, what it can do and what it cannot do, who it’s for, who it’s not for, and be very upfront and offer a call if they’re not sure if it’s a good fit.

Marisa Shadrick [00:19:57]:But most, like I said, most of the people listening to this podcast are pretty honest and upfront. I feel like I’m preaching to the choir, but it is what it is these days, and I just the main thing I want you to know, it’s not you. I don’t want you to begin with the self doubt or imposter syndrome or any of that. I want you to realize that it is what it is right now. Same thing that we went through when COVID hit, when the recession hit, and we have this now. There’s always something. So we need to let that that fire inside of us, what caused us to wanna start our business, to to be able to burn bright, keep fanning that flame because that’s what’s gonna get us to the other side. That’s what’s gonna help us pivot and adjust and refine by remembering why we started this business, Keep that fire burning, keep fanning that flame, keep serving people, and you’re gonna do just great.

Marisa Shadrick [00:20:55]:You’re gonna stand out because you are building relationships and trust. So until next time, take care. Bye bye.

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🎬 W E L C O M E T O A M P L I F Y Y O U R A U T H O R I T Y P O D C A S T
Improve your website with AI tools.

My website has evolved over the years. In the beginning, I struggled to figure out what to say. Now, the challenge is saying too much—"delete, delete, delete."

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✅ UX (User Experience) Tweaks: Enhancing user experience doesn't have to be complicated. Simple tweaks can make your website more user-friendly and improve navigation and accessibility.

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W I T H A I

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R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S T https://podcasts.apple.com/us/podcast/amplify-your-authority/id1565043833

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As entrepreneurs, we test ways to connect with our audience and communicate our message effectively.

AI can be a game-changer for creating content faster, but let's face it—it needs your insights and human touch to turn words into meaningful connections.

In this episode of Amplify Your Authority, I'm sharing how to write the best ChatGPT copywriting prompt to bridge that gap between technology and human connection.

I'll walk you through a simple, step-by-step framework for incorporating your unique voice, empathy, and audience insights into AI-generated content. This will help your writing truly resonate and drive results.

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✅ The seven components to write the best ChatGPT Copywriting prompt.

✅ Why empathy is the missing ingredient in AI-generated copy.

✅ How to identify your audience's external struggles (behaviors, speech, body language).

✅The importance of linking external signs to internal emotions.

✅ A simple method to define your offer's transformational benefits using antonyms.

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Trust is the bridge that turns leads into clients, and one of the most effective ways to do this is by using webinar strategies that build trust, authority, and sales. Webinars create connections, provide value, and establish your authority—all critical ingredients for nurturing relationships that lead to sales.

In today's episode, I'm sharing a private coaching session I held with my list-building community.

You'll get an inside look at webinar strategies, not just as a lead-generation tool but also as a way to present and sell your offers confidently.

And since 2025 is just around the corner, I'm also giving you an exclusive sneak peek at my reimagined membership.

This program will combine custom AI tools with expert marketing strategies, making it easier than ever to build a responsive email list and turn prospects into loyal clients.

Here's What You'll Discover in This Episode:

• How to build trust and connection with your audience through value-driven webinars:
  • Trust is the foundation for every successful lead, and webinars create the space for authentic interactions.
• Why starting with your offer is the key to creating seamless and effective webinar content:
  • Reverse-engineering your presentations ensures your message aligns perfectly with your product or service.
• The pros and cons of live webinars—and how to overcome the most common challenges:
  • From handling tech hiccups to keeping your audience engaged, you'll learn practical solutions to make your webinars successful.
• How webinars can help grow your email list and establish your authority in your niche:
  • It's not just about selling—it's about creating lasting relationships that lead to long-term clients.
• A sneak peek at how AI tools in my revamped membership can simplify your marketing strategies:
  • Imagine cutting through the overwhelm and focusing on serving new clients.

Your Action Step

NEW: Companion Checklist: A simple checklist to help you execute a realistic webinar launch with all the essential assets needed for a successful event.
Immediate Access: https://marisashadrick.com/episode112 FOLLOW MARISA

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🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

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When was the last time you met someone who completely reshaped your understanding of what's possible?

In today's episode, I'm thrilled to introduce you to Shea Belsky, an inspiring tech leader and advocate for neurodiversity in the workplace.

Diagnosed with autism at an early age, Shea has turned his experiences into a powerful message of inclusion and adaptability.

Whether you're leading a team, working alongside neurodivergent colleagues, or simply curious to learn more, this conversation offers eye-opening insights into building a more empathetic and effective workplace.

Here's What You'll Discover in this Episode

• What is Neurodiversity? Shea explains the expansive range of neurodiversity, which includes autism, ADHD, dyslexia, epilepsy, traumatic brain injuries, and more.
• Shea's Personal Journey with Autism Diagnosed at age two, Shea shares how his early life experiences and challenges shaped his passion and career path in tech and advocacy.
• Beyond the Spectrum: The Color Wheel of Abilities Discover why Shea finds the traditional "spectrum" view limiting and how a "color wheel" perspective provides a more accurate understanding of unique strengths and needs.
• Treating Neurodivergent Individuals as Individuals Learn why it's crucial to see each person's abilities and challenges individually rather than assuming a one-size-fits-all approach.
• The Power of Early Disclosure – Shea emphasizes how early conversations about workplace needs lead to better outcomes, fostering support and success for both employees and employers.

This episode is an invitation to expand your understanding of what’s possible—one conversation at a time.

About Shea Belsky
Former Chief Technology Officer of Mentra: A Neurodiversity Employment Network. Currently a Senior Software Engineer at Hubspot

Connect with Shea on LinkedIn: https://www.linkedin.com/in/sheabelsky/

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

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You might feel pressure to hit the big goals you set earlier this year, but you're not running out of time. Grow your personal brand with year-end strategic planning.In addition to planning—leveraging the right tools can make a huge difference in executing your goals.

Here's the good news: technology can help us streamline workflows, simplify tasks, and increase productivity.

As the year ends, it's an ideal time to pause, evaluate what's been working, and make adjustments for the coming year.

Here's What You'll Discover in This Podcast Episode:

• Clarify to Amplify: How to identify your core values, mission, and brand personality to create deeper connections with your audience.
• Simplify to Scale: Why eliminate what isn't working and streamline your focus can lead to exponential business growth. (I'll share an example of a huge change I made in my business.
• Prioritize to Optimize: Learn to break down annual goals into manageable, actionable quarterly and weekly targets to achieve goals and better results.
• The Power of Story: Why is your personal story essential to your brand, and how can you use it to differentiate yourself in a crowded market?

Join The "Amplify Your Authority" Podcast Community!

Lead with Relationships; Succeed with Authority!

In this podcast, we tackle the complexities of online entrepreneurship. I love blending powerful marketing strategies with personal growth to ignite business success.

Click to join: https://marisashadrick.com/listen.

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
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Many ambitious women juggle career goals, family responsibilities, and personal dreams at the cost of stress and overwhelm, but you can hustle with health and happiness.
In this episode, you'll meet Dr. Christiane Schroeter, professor, podcast host, and author of the newly released book How to Master Your Goals.

Christiane shares insights from her journey, highlighting the importance of self-discovery, mindset shifts, and actionable steps for achieving goals while staying true to yourself.

Here's What You'll Discover in This Episode:

• Redefining the Hustle: Learn how to hustle without sacrificing your well-being or happiness.
• Balancing Ambition and Wellness: Discover how Christiane balances her leadership roles while prioritizing health and joy.
• The Importance of Health in Success: Understand why health impacts your ability to perform at your best in business and life.
• Finding Your Superpower: Explore how to uncover and leverage your unique strengths for personal and professional success.

Dr. Christiane Schroeter is a passionate Business & Wellness Coach with a distinctive European flair.She focuses on helping women elevate their health and confidence, empowering them to excel in life and business.

With a Ph.D. in Health Economics, she teaches Marketing, Innovation, and Entrepreneurship at a leading U.S. university, using insights from her book How to Master Your Goals. Her work has earned her numerous awards, and she connects deeply with her students.

As the host of the Happy Healthy Hustle Podcast, ranked in the top 1%, and through her popular Instagram and YouTube platforms, Christiane shares practical advice on achieving wellness without being overwhelmed, inspiring her community with a motivating "Let's do it!" attitude.

Hello Happy Nest, https://hellohappynest.com/
Podcast: https://hellohappynest.com/podcast/
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Like many of you, I've had my share of questions about effective email marketing strategies to drive growth and sales. I needed to figure out what to write, how often to send emails, when to promote, and whether to link to a blog post or keep everything in the email.

Little did I know, the cadence and type of content I'd send would become crystal clear over time, but a few tips never hurt.

In this week's podcast episode, I talk with Kathy Farah, a ConvertKit email strategist who brings valuable insights into the conversation.

Together, we unpacked the intricacies of email marketing—specifically, how to turn those often-daunting email sequences into your greatest business asset.

Here's What You'll Discover in This Podcast Episode:

✅ Why Email Lists Matter: Learn why your email list is your most valuable asset and how it directly impacts your sales potential.

✅ The Must-Have Tools for Email Success: Discover what you truly need for email marketing and what you can skip.

✅ Crafting a Winning Welcome Series: Get step-by-step tips for creating a welcome sequence that builds trust and engagement.

✅ Webinar & Promotional Campaign Tips: Learn how to maximize webinar registrations and show-up rates with a structured email promotional series.

✅ Practical Tips for List Reengagement: Learn effective reengagement strategies to breathe life back into inactive subscribers.

Email marketing can feel like a heavy task, so start simple—focus on one topic per email, use a clear call to action, and consistently communicate with your list. This simple action can lead you to profitability without overwhelming you or your community.

For Full Show Notes, Visit: https://marisashadrick.com/podcast-show/

🤖Transitioning into AI-powered marketing can simplify lead generation and help you grow an engaged email list that drives sales.

Become a Founding Member of Amplify Your List Building with AI private community.

✅Expert coaching
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Understanding your audience is at the heart of successful marketing and the product creation. Why?

Because it’s always a moving target, your customer’s needs and behaviors change over time.

In this episode, we’ll unpack audience awareness and explore why you must consider their experience level for effective marketing.

This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.

Here’s What You’ll Discover in This Podcast Episode:* The 4 Stages of Awareness: Learn about the “OPEN” acronym and how it helps you identify your audience’s stage in the buyer journey. * Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing. * Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode. * Product Alignment: Understand why aligning your products and services with your target’s awareness and experience will improve your marketing.

Episode Key Takeaways:* Recognizing your audience’s awareness and experience level allows you to provide content that meets their needs and offers logical next steps. * Tailoring your content and products to specific audience stages can increase sales. * Segmenting your audience based on their stage ensures your messaging resonates and builds lasting relationships.

Episode Quotes to Remember:* “Your audience will change depending on their awareness level and also their experience.” * “Understanding your audience is more than just demographic; it’s recognizing their growth stage, experience, and background.” * “Think of ways you could ask questions… get some feedback so you understand your market.”

Related Episodes:#96 Adapt and Thrive As A Coach#95 How to Create High-Converting Opt-In Pages#92 Where the Art of Story Meets the Business of Persuasion

Your Next StepFeeling Overwhelmed in Your Business? Take a Step Toward Clarity!If you feel your business is becoming overwhelming and know there must be a better way to reach your goals, take a simple step forward today.Schedule a complimentary 30-minute coaching call with me to explore strategies tailored to your needs.Schedule your complimentary coaching call now: https://marisashadrick.com/contact/

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Watch the Podcast on YouTubePodcast TranscriptMarisa Shadrick [00:00:13]:Hello, hello, and welcome to the Amplify Your Authority podcast. I’m Marisa Shadrick, your host. I’m also an online marketing consultant and certified copywriter. And today we’re going to go very granular on a topic that seems like we talk about it a lot, but it’s a moving target, and we really need to go deep and understand audience because this is the make or break when we’re trying to sell when we’re marketing and all our content revolves around that audience. So I thought I’d do a podcast episode where I break it down and I simplify it step by step, because your audience will change depending on their awareness level and also their experience. And so there’s a lot to know, and that’s why surveys are so popular when we poll people, because we’re trying to figure out where they are. So before I get ahead of myself, I am going to pull my notes here, and we’re gonna start from the very beginning to understand audience, and this will be key when you’re creating not only content, but your products. And I always think it’s best to start with your products.

Marisa Shadrick [00:01:22]:What is it that you want to sell? What type of model do you wanna have? Do you wanna have 1 on 1 coaching? Do you wanna do courses? Do you wanna do group coaching? What is it that you wanna sell, or is it going to be something where you’re hands off that maybe it’s something like a subscription model where you provide some free resources every month, and you’re not really there to coach. Depending on what the products are and who your audience is, once you know pretty much who you wanna target, think of the awareness level, and I’m gonna give you a real simple way to look at it, and it’s acronym open. So the o stands for, are they oblivious? Do they even know they need your service? The p stands for pondering. Have they been pondering this, and they just haven’t really found an answer yet? Engaged is the e, and that means they’re seriously thinking about a solution, and they’re looking. They’re maybe searching the Internet. Need is n, and it stands for they needed it yesterday. I always add that in. It’s so urgent that they really need this now.

Marisa Shadrick [00:02:30]:They’re at that peak of needing it. And so when you have content that leads them to the next step, they’re ready to engage and maybe schedule a call with you. So we understand awareness level, but you need to also understand their experience level. Because in each one, we ourselves go on a journey in what we’re learning and maybe the one thing that we’re an expert in, it didn’t come overnight. And we started at a beginner stage, and we grew from there, and we became very proficient. Well, your audience is the same. They will have a starting point and they will be somewhere in the middle and then they will be proficient. And so it’s hard to kind of navigate and figure out where they are.

Marisa Shadrick [00:03:17]:We don’t wanna create content or courses that’s just too elementary for them if they’re already proficient, and we don’t wanna create courses or content that’s for the proficient level when they’re just starting out because it’s gonna overwhelm them. So there’s a balance, and it’s not easy. It’s really understanding audience and being very engaged in conversations and trying to create those conversations, trying to really assess where your audience is at. So I often compare this to raising kids, and we’re gonna keep it really simple so you understand audience. Now, if you’re a parent or even if you’re an uncle or aunt or you have maybe a friend that has kids, they go through stages. Right? They go through different stages. From the very beginning, they don’t know how to do anything. You’re doing everything for them, and you’re quickly trying to teach them how to do simple things.

Marisa Shadrick [00:04:14]:And so your process is to recognize the stage that your child is in and give them the appropriate learning for each stage. So before they’re in school, they’re still kind of learning how to get dressed, how to make their bed, how to brush their teeth. Maybe they get to a point where they’re learning how to tie their shoelace, but they need very detailed instruction and they need repetition to learn those skills. And then as they get older, you’re teaching them everything from riding their bike all the way to driving a car. And then as they’re adults, it’s a different type of relationship, but you’re still there because they still need you. You’re a mentor type of person, and you’re always there when they need a babysitter. Whether it’s a kid or a dog, it doesn’t matter. So it changes.

Marisa Shadrick [00:04:59]:And so that is my point. The stages of growth changes. And so that’s why I compare it to raising kids because your audience is in different stages as well. So as we look at this, let’s start if we can break it down into 3 stages, introductory into development, right, the development stage, and then the established stage. And when we think of our kids, we think of that as well. The introductory, we’re teaching them how to do things from the very, very beginning, from walking, taking their first step, all the way to driving a car, and maybe balancing a checkbook, and those type of things that are gonna be life skills for them. And so that would be a lot of that would be in the development throughout the years that they’re in your home. And then established, they’re on their own.

Marisa Shadrick [00:05:48]:They’re out of college. They have their own place. They’re maybe married. Maybe they’re having their own kids now. So we need to understand what stage they’re in, their experience, their awareness level, and we’re gonna translate that to business. So in business, when people are in the introductory stage, your audience is in those beginning stages. They don’t have all the pieces yet, and they’re trying to figure it out. So regardless of your industry, if they’re in the introductory stage, you’re going to be very much a voice that shows them how to do certain things.

Marisa Shadrick [00:06:30]:And so they may be very problem aware, but they don’t know how to figure it out. So they’re not solution aware. So at this stage, they crave that how to content. Now it’s interesting too, depending on your industry, if you’re explaining how to, and it could be done in a blog post, great. But sometimes, how to’s really need a demonstration, and so a video would be a better fit. So depending on your audience, it may give you a clue as to what platform you should be on. If articles and text is enough to explain in the inter introductory stage how to do something, then that’s great. But if you’re actually gonna have to show people how to do something, then maybe video is better, and probably podcasting wouldn’t be a good idea.

Marisa Shadrick [00:07:22]:So you begin to kind of understand where you need to be in the social platforms to be able to create content that’s gonna resonate with your audience. So at this stage, the introductory stage, they’re craving how to. They’re trying to figure all this out. This is a stage where maybe they’re buying courses. Right? So maybe a course might be something you would create, or maybe it’s a book because they’re trying to understand the ins and outs in your particular industry. Your role is to provide the basics when they’re in the introductory stage. Take them step by step and give them the tools that they need and cheer them on when they do a good job and they implement, right, because they’re growing. And these first steps are critical because you’re giving them the foundation for what’s to come when they begin to go into the development stage.

Marisa Shadrick [00:08:12]:So a lot of the first stage is about learning, but it’s also implementation. It’s also about consistency, and it’s about community and feedback and collaborating and being able to have someone to ask questions. So that gives you an idea If your audience is in the introductory stage, then that’s kind of the type of content that you would create. So you would first have some type of product that would help them. Like I said, it could be a book. It could be a course in the introductory stage. Maybe it’s a community. Maybe it’s a membership of some sort.

Marisa Shadrick [00:08:47]:But you think, what can I give my audience if they’re in the introductory stage? What can I give them, or what can I sell? And then create content around that. So the type of content you would create that would align with the product that you wanna sell would naturally be things like step by step tutorials, like why is it important? You would first explain why. And the reason why you explain why is when they get into it, you know, it’s really easy to start very enthusiastically. And as soon as you get into it, kinda lose your momentum and go, oh, this is a lot more work than I thought. Maybe I can just do this later. Maybe this is not a good time to do it. I I there’s a lot to learn here. And they get discouraged, and they don’t implement, and they don’t carry it through to the end.

Marisa Shadrick [00:09:36]:So if you give them the why and you give them kind of the macro and the micro view, why this is going to be essential and be part of the building blocks and why it’s foundational for you to succeed, Then when they get in that messy middle, they’re gonna say, oh, this is really important. I need to stick with this because I know once I get through this on the other side, it’s gonna help me with the things that I’m building. So it’s very important to explain the why and give them that big picture. And that way, when it gets complicated, they’re not gonna get stuck. They’re gonna stick with it, and they’re gonna complete it. So another type of content you can create are q and a sessions. Like, you can curate some questions that people give you, and you can create posts or maybe audio, maybe video on common questions that people bring and unpack that and answer the questions. And if you do have a product that is like a community, you can invite them to your community.

Marisa Shadrick [00:10:32]:And that way, you’re able to understand where they’re where they are in their journey and how quickly they’re learning and adapting and when they’re ready to go into the development stage. So anything that could be a beginner friendly guide would be a lead magnet that would be really helpful. So, again, this is the journey you’re bringing them on. You’re reverse engineering your product, and then you’re thinking around this product, understanding their awareness, understanding their experience level. I’m gonna create this type of content. If I create this type of content, what makes sense is create this type of lead magnet. So it begins to create what people call funnel, but funnel is so I don’t know. It’s kinda dehumanizing.

Marisa Shadrick [00:11:13]:I just call it a journey, And it creates that journey and that way of them entering and becoming part of your ecosystem. So if you’re creating how to use, you could create a downloadable PDF guide, a checklist, something that is structured, because they need structure right now. They need structure. And when you think of your kids, when you were teaching them things, you would give them step 1, step 2, step 3. I can remember when I was teaching my granddaughter tire shoelace, it was the same thing. I got a piece of cardboard, and I put a couple holes in it, and I put the shoelace in there. And I was showing her, step 1, what to do with that shoelace. Step 2, what to and everybody does it different.

Marisa Shadrick [00:11:53]:They do rabbit ears and everything. I had my own way, and I was showing her how to do it on a piece of cardboard with a shoelace so she wouldn’t be, like, working on her shoe and her shoelace. So she sat at the counter the kitchen counter, and it just sat there. And whenever she had a chance, she went over and she practiced, and she got really good at it. And just in the day or so, she was able to tie her shoelace. Was simple as that. But my point is it was step by step. So you can create a free resource, a PDF resource that gives them that structure, that step by step guide, so they can get those quick wins.

Marisa Shadrick [00:12:24]:And that way, you grow your email list, which is a wonderful thing. Right? You grow your email list, and you can take them now down another path. Once they’re part of your ecosystem, you can write emails and then do some email marketing, and then lead them to the next step. Right? So that’s what we’re going to think about when we’re thinking about our audience when they’re in the introductory stage. Now say they’re a little bit more savvy, right? They’ve been doing this for a little while, and they’re in the development stage. And so we start introducing the maybe the how to’s and we explain things for them so they have that foundation, but now we need to see if we can implement a little bit of coaching of some sort in there because they’re in the development stage. It’s no different when, your kids were teenagers. Right? They knew how to tie their shoelace.

Marisa Shadrick [00:13:17]:They knew how to ride a bike. They were already in school. They were learning how to do math and geography and everything else. They were learning how to drive a car. So we want them to be independent. So we’re not gonna be giving them how to on every single thing. We want them to start making decisions for themselves. Right? So development stage for your audience, just like it would be for parents and teenagers is very similar.

Marisa Shadrick [00:13:41]:Their experience, they’ve achieved some success, but customization of systems and strategies is needed now. So they need to figure out how does this work for me. And that’s where the coaching component can come in. So you can do this with Zoom q and a calls, and so that’s a great way to do that. And then you kinda understand your market too depending on what questions. Those questions can be content you create. So you begin to get some ideas as to what type of content you’re gonna create for them as well. So it’s all about offering that blend of teaching and coaching and giving them some insights, some customization so they can implement what they’re learning.

Marisa Shadrick [00:14:23]:So this audience now in the development stage, they’re gonna need a little bit more than the foundational. They’re gonna need a little bit more of advanced tips and that personalized approach because they’re trying to refine what they’re doing and they’re trying to do it better. So we’re helping them do it better. So they need a coach to help them through challenges and to encourage them to keep pushing forward and help them realize that a lot of things you’re going through is normal. That it’s no different for anyone else, that this is part of the process and that they’re okay. They’re doing fine. And so some content creation ideas would be more like advanced tips and tricks. Now, again, if it’s something that needs to be shown, you might consider video.

Marisa Shadrick [00:15:06]:If it’s something that you can write about, you can just do articles or blog posts or audio, like a podcast. So it would give deeper insights and strategies for those who are ready to level up. You can also include, during the development stage, case studies so that people can hear what others, what their peers have done, and then realize, oh, okay. That is similar to my story that I can apply this to and it will help me as well. So case studies or success stories that inspire and reassures your audience that their struggle is just part of the growth process. And then you can also, share when they’re in development stage, they may need insights in systems and building teams or maybe outsourcing some work. So in the development stage, you think, okay, their awareness level and their experience level and where they are in this journey, I need to help them create systems and strategies and maybe ways that develop teams. Even if they can’t hire someone yet, maybe they can outsource some of the work that they’re doing so they don’t burn out.

Marisa Shadrick [00:16:18]:So a lead magnet idea could be maybe best practices or common mistakes when they’re in the development stage. And then finally, when they’re more in the established stage, you become the trusted mentor. When they’re in the established stage, that means that maybe they’re not exactly where they want to be in their business, but they have the basics down. They know what they’re going to sell. They have a lead magnet that’s working for them. They know how to create a campaign. They know how to create an event, whether it’s a course or whether it’s a webinar. They know those things.

Marisa Shadrick [00:16:55]:Right? So it’s no different than when we’re parenting and our kids have married and have kids. We don’t have to teach them everything. Right? We’re available and there for them when they want advice, when they come to us to get our opinion, to maybe compare notes with what they’re doing, or to problem solve something. And that’s kind of the role that we take with our audience too. So your established audience, even though they have things in place, there’s still room for growth and learning, And they need more of a mentor, they need more community, they need more networking to grow. So this is where you provide an opportunity for them to maybe be a part of something that you have that allows the community and the networking so there could be collaborations. This is maybe where they learn to partner, and maybe they have some type of affiliate partnership. So, again, this is all part of the growth, but we don’t wanna get too far ahead if they’re in the introductory stage because that would be overwhelming for them.

Marisa Shadrick [00:18:00]:So if they’re in this stage, now it’s how do I scale? Do I pursue public speaking events? You know, what is it that I should do now to give my business more exposure? Should I write guest articles and or should I reach out and try to do collaborations and events with other peers? You know, what is it that I can do? So it’s more about taking what you’ve already established. You’ve got your products. You’ve got your content creation. You’ve got your routines, your systems. Now how do I put fire to this? How do I get more exposure? How do I amplify my business at to get more clients? And so this is where you become that mentor, and you help them more with the strategies that best fits them. It’s all customized. So some of the content creation ideas for the stage would be maybe helping them with SEO driven content. So helping them really dial that in so they start leveraging organic traffic.

Marisa Shadrick [00:18:58]:And so they could do their own articles so they can maybe guest post as well. That would help them to boost their visibility. Some of it might be content that you create, maybe roundtable discussions where you bringing experts and you talk on a topic and content creation could be that, and it could be in written form too. It doesn’t have to be podcast, or it could be a podcast, or it could be a video. Whatever you decide you wanna do, you can have a roundtable discussion on a specific topic, bringing all of these different minds together, maybe 3 or 4 people together and talking on a topic, or you can have an expert guest. We see this a lot in podcast when they bring on guests onto the podcast, but you can have an expert guest in a lot of different ways. Even if you have a community, a membership, you can bring an expert guest to speak on a topic. You could do a webinar where you have an expert guest speak on something, and you have maybe some type of partnership affiliate partnership with them.

Marisa Shadrick [00:19:57]:So there’s a lot of things that you can do with that too. And then, lead magnet, you could create some type of networking event. You know, there’s different things that you can do when you’re at this more advanced level. So you can see that knowing your audience is more than just demographic. Is it a man? Is it a woman? What age are they? You know, where do they live? You know, do they live in the United States? It’s more than that. And it’s more than just their emotional needs. It’s understanding what stage they’re in, their experience level, and really, keeping your finger on the pulse, which I’ve said before, really using a lot of polls. Anytime you have a gathering, kinda got out of the habit of this, but there was a point that every anytime I had a gathering on Zoom, I always would have a one question, survey.

Marisa Shadrick [00:20:47]:And I would just be one question to rate it and give me a little comment. And it could be positive, it could be negative, whatever, but always trying to figure out how can I get feedback from this? And I do this even in my community. And my membership, I have already automated questions on Friday that drip out. And some of those questions, not all of them, is really trying to figure out what’s happening with my market and asking them something that will give me some insight. Don’t do it all the time, but I do periodically put those questions in there. So think about ways that you could have questions. It could be something in your email. It could be something after a little Zoom call.

Marisa Shadrick [00:21:30]:It could be something after a group coaching call. Get some feedback so you understand where they are, and this could be really, really helpful for you. So what I hope you get out of this particular episode is just like parents understand and recognize their kids’ stages of growth, we need to understand our audience stage of growth, experience, background, where they are, whether they’re in the beginning stages development or they’re already established and tailor our content and our products for them. This is why many people end up segmenting because in any given day, you know, if they’ve been doing this for a while, they’re gonna have people that are already established, but they’re gonna have new people coming in that are in the beginning stage, and maybe they’ll even have some people kind of in the middle. So this is why when we begin to have lead magnets, we begin to tag those because if the lead magnet is really addressing those in the beginning stage, we wanna tag it so we can begin to segment and take them on this journey step by step without overwhelming them. Because the content that you produce for your email marketing can’t be the same for all of them if you’re having people in different stages. It just depends how your business is set up. But this is why we have different, what we call segments, different groups, depending on their experience, on the stage that they’re in, and we begin to separate those groups so that when we do send out emails, it makes sense to them if they’re in the introductory stage or if they’re the opposite extreme, they’re more established.

Marisa Shadrick [00:23:10]:We can begin to send those emails out appropriately to each group. So it does get a little bit more complicated as we go because we’re bringing new people in or we should be bringing new people in, or maybe you decide you’re not gonna target the introductory stage audience anymore. You’re just gonna target those people that are established. You need to make sure your messaging is very, very clear. And that’s why when they say, what is it that you do and who is it that you serve? You need to be very, very clear on who you serve. Because if you start an introductory, you know that they’re gonna end up being in development, and then they’re gonna be more established, and then you gotta make a decision. Am I always going to be gearing up for the introductory group? What do I do with the other people? So you have to start making some decisions there. So hopefully this was helpful for you.

Marisa Shadrick [00:23:58]:I just wanna make sure that whenever you’re creating content, there’s a a method to the madness that we understand why we’re doing it and who we’re targeting and why it’s important and how it fits into our business, and that we understand this very clearly because we are gonna create lead magnets and we’re gonna create content. We’re gonna do a lot of work and we’re trying to bring them to our products and services. So this clarity is really important so that we make sure that we provide the content that’s gonna serve our audience and help them thrive at whatever stage they’re in. Alrighty. Until next time. Take care. Bye bye.

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Understanding your audience is at the heart of successful marketing and the product creation.

Why?

Because it's always a moving target, your customer's needs and behaviors change over time.

In this episode, we'll unpack audience awareness and explore why you must consider their experience level for effective marketing.

This awareness will help you tweak your content, products, or services to meet your audience exactly where they are.

Here's What You'll Discover in This Podcast Episode:

✅ The 4 Stages of Awareness: Learn about the "OPEN" acronym and how it helps you identify your audience's stage in the buyer journey.

✅ Experience Levels Explained: Discover why you need to know if your audience is in an introductory, development, or established stage before investing time in your marketing.

✅ Create Targeted Content: Create strategic content for lead generation. Swipe some ideas from this episode.

✅ Product Alignment: Understand why aligning your products and services with your target's awareness and experience will improve your marketing.

If you enjoyed this episode, please be sure to rate and review it!

Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

💡Imagine reclaiming your time with AI shortcuts and creating engaging SEO-driven content faster than ever.

Nicholas Jeong and I hosted this masterclass—no fluff, no sales pitch, just pure learning.

🚀 The bonuses are incredible: custom GPT to create AI-driven content faster and more strategically.

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If you're a solopreneur, you've probably dabbled with AI, so here's a how-to AI prompt Guide for content creators.AI is transforming how content creators work, offering incredible time-saving benefits.

However, for many, basic AI prompts remain a mystery.

If you're starting with AI and want to boost your results, this episode is for you.

Discover how to communicate effectively with AI tools and maximize your output.

Here's What You'll Discover in This Podcast Episode!

• Why crafting effective prompts is the foundation for AI success.
• How to guide AI tools like ChatGPT with intentional and specific instructions for better results.
• Practical steps to customize AI output to reflect your brand voice and business goals.
• How AI can help solopreneurs and content creators reclaim valuable time and increase productivity.
• How to structure AI conversations to avoid common pitfalls and generic output.

Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

💡Imagine reclaiming your time with AI shortcuts and creating engaging SEO-driven content faster than ever.

Nicholas Jeong and I hosted this masterclass—no fluff, no sales pitch, just pure learning.

🚀 The bonuses are incredible: custom GPT to create AI-driven content faster and more strategically.

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Video is an effective way to communicate your message to an online audience, but to succeed; you must first master video script copywriting for short-form videos.

Why? Without preparation, it's easy to ramble and lose your audience's attention.

Fortunately, mastering video script copywritingisn't difficult. It's a simple yet intentional process that ensures your short-form videos grab attention and effectively deliver your message.

In this episode, I'll share a step-by-step process for implementing copywriting tips for 60-second videos to create impactful, engaging content.

Discover how video script copywriting can transform your videos, whether you are new to video or developing your skills.

Here's What You'll Discover in This Podcast Episode!

• Why video script copywriting is crucial for creating tight, concise, and engaging short-form videos.
• How to structure a 60-second video using copywriting techniques that grab attention and deliver value.
• Practical tools to help you create professional quality videos that stand out and engage.
• How to repurpose long-form content into bite-sized videos.
• Discover where you can use short-form videos effectively in your marketing strategy.

Time is our most valuable asset, but it often slips away in the chaos of endless tasks.

💡Imagine reclaiming your time with AI shortcuts and creating engaging SEO-driven content faster than ever.

Nicholas Jeong and I hosted this masterclass—no fluff, no sales pitch, just pure learning.

🚀 The bonuses are incredible: custom GPT to create AI-driven content faster and more strategically.

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As content creators, we face the ever-growing challenge of staying top of mind with our audiences, and the AI evolution is dramatically impacting how we create content.AI has introduced endless possibilities, reshaping how we create, share, and optimize content. However, with these advancements come concerns about authenticity, authorship, and transparency, to name a few.

What if you could streamline your content creation process, save time, and still deliver high-quality, authentic content that resonates deeply with your audience?

The good news is there's a way to coexist with AI while staying true to your unique voice and mission.

Here's What You'll Discover in This Podcast Episode!

• Uncover AI's surprising history and journey from a simple chatbot to today's sophisticated tools.
• Learn practical tips on ethically incorporating AI into your content creation process without losing your unique voice.
• Explore the benefits of AI in your workflow, from ideation to repurposing content.
• Understand the potential pitfalls of AI, including privacy concerns and content ownership, and how to navigate them effectively.
• Discover how to maintain the integrity of your content while leveraging AI to improve your productivity.

Don't miss this episode!

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Remote work and lifestyle choices have redefined our living spaces, revolutionizing relocation services.As economic shifts drive people away from high-cost cities, service professionals and consumers face new challenges and opportunities.

In this episode, you'll hear how Zack Cockfield's innovative company, Newtomedia, transforms relocation services for individuals and businesses.

Here's What You'll Discover in This Podcast Episode!

• How Zack transitioned from financial planning to founding Newtomedia.
• The unique success fee model that sets Newtomedia apart.
• How Newtomedia helps service professionals connect with their audience.
• The challenges and triumphs of launching a content creation company.
• Insights into the future of marketing for service professionals.

About Zack Cockfield

Zack Cockfield is a visionary entrepreneur who transitioned from a 25-year career in financial planning to create Newtomedia, a marketing and content creation company.

Newtomedia stands out by offering a distinctive fee model, ensuring its success is directly tied to its client's success and transforming relocation services.

Zack is passionate about helping service professionals with innovative marketing strategies that drive results.

Your Next Step: Contact Zack Cockfield

• Website: Newtomedia
• Phone: +678 532 7372
• Email: zack@newtomedia.com
• LinkedIn: Zack Cockfield

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Starting or scaling your business involves countless moving parts, but you can grow your online business without burnout.When you discover you're busy but not productive, frustration and procrastination can kick in, causing you to feel extremely discouraged.

Some even question the vision and excitement they felt at the beginning of their entrepreneurial journey.

In this week's podcast episode, I share the techniques and affirmations that have transformed how I manage my workload and mental well-being.

I'll share practical advice to stay focused, flexible, and productive as you continue your entrepreneurial journey.

Here's What You'll Discover in This Podcast Episode!

• Understanding the science behind brain pathways and how they govern our reality.
• Overcoming fear and embracing change as a business owner.
• Implementing realistic goals and progress tracking.
• Building resilience and confidence through positive affirmations.
• Creating a supportive community to amplify personal and professional growth.

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Imagine if your homepage could capture attention and convert visitors into loyal clients.Discover how an updated website boosts your search engine ranking, enhances user experience, and brings more leads into your funnel.

In today's episode, ConvertKit Strategist Kathy Farah joins me to discuss the art of crafting a website homepage.

Whether you're a coach, service provider, or course creator looking to fine-tune your digital strategies, stay tuned for an episode packed with practical advice and expert insights.

In This Podcast Episode, You'll Discover

• The undeniable importance of a crystal-clear homepage copy
• Simple steps to craft compelling website copy that builds your email list
• Mastering the art of persuasive copy for authentic connections through lead magnets
• Achieving organic reach with SEO-friendly website copy
• Harnessing the power of testimonials in your website copy to boost credibility

About Kathy Farah Consulting L L C

ConvertKit Email Strategist
As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: Kathy@kathyfarah.com

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Welcome to a special episode of the Amplify Your Authority podcast, where you'll be challenged to overcome the limitations of shortsighted goals.It's a celebration of my 100th episode with an inspiring deep dive into the power of dreaming big and overcoming the obstacles that stand in our way.

Join me as I share my journey of pivoting during the pandemic, embracing uncertainty, and discovering the profound growth that comes when we surrender control.

Here's What You'll Discover in This Podcast Episode!

• Why vision is crucial for long-term success and how it guides your decisions and goals.
• How this mantra "It's not can't, but how" can protect your mindset.
• Why embracing uncertainty can lead to new opportunities and profound growth.
• The importance of building and nurturing relationships for sustained success.
• How faith and positivity can influence your decision-making and sustain you through challenges.

Whether you're an entrepreneur, coach, service provider, or course creator, this episode provides valuable insights to help you achieve your biggest dreams.

Visit https://marisashadrick.com/podcast-show/ for show notes and resource links.

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Are you hesitant to launch your podcast because the process seems overwhelming? This episode will give you the confidence to take the plunge.Podcasting is a powerful tool for content creation and community building.

Whether you're planning to start your own podcast or become a guest on others, understanding the process and utilizing the right tools can make all the difference.

I'm excited to share some podcasting tips, especially since this is episode 99! With one more to go before I hit the 100th episode milestone, I want to reflect on my journey and help you simplify your podcasting process.

In This Podcast Episode, You'll Discover

• Clarify your podcast goal, be it for branding, community growth, or monetization 🎯
• Choose the right podcast category and subcategory to reach your dream audience 📈
• Decide on your podcast format: monologue, cohost, or guest interviews 🎙️
• Steps to planning, recording, and launching your podcast 🚀
• Pro tips on podcast artwork, microphone selection, and how to be camera-ready for video version 📸

This is one of the most actionable episodes I've shared to boost your podcasting game, and it's waiting for you wherever you listen to your podcasts. 👇

Remember, it's not just about creating content—it's about building relationships and providing value.

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In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Imagine a day where every minute is meaningful—not just towards your professional achievements but also your personal life. You can boost productivity through the power of habits. My guest, Marla Regan, is a certified productivity strategist who understands the art of self-management.

From the importance of starting your day with high energy to creating evening rituals that prepare you for a restful night, Marla's wealth of knowledge will help you rethink your routines.

You'll discover practical tips on setting boundaries, communicating effectively with family and colleagues, and managing unexpected interruptions.

In This Podcast Episode, You'll Discover

• How to stay productive at work while remaining fully present at home.
• Practical tips for streamlining tasks and minimizing stress.
• The importance of establishing routines and systems for efficiency.
• Ways to identify and modify habits that may be holding you back.
• Strategies for setting clear boundaries to maintain work-life balance.

Whether you're an entrepreneur, a busy parent, or someone who wants to make the most of every minute, Marla's strategies can help you achieve a balanced and fulfilling life.

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Growing your email list is crucial for generating new leads, but you'll need these copywriting tips to make a free offer irresistible.

If you've ever struggled to make your freebies work harder for your list-building efforts, this episode packs powerful insights and practical tips to elevate your strategy.

In this episode, I'm joined by the incredible Kathy Farah, a seasoned Convert Kit email strategist, to dive into the art and science of creating irresistible lead magnets.

IN THIS EPISODE YOU'LL DISCOVER

✅ The common misconceptions about free offers and why "free" isn't enough to guarantee engagement.

✅ Essential strategies for creating freebies that attract, convert, and retain subscribers.

✅ How to apply rigorous testing and iteration to refine your lead magnets effectively.

✅ Insights into the psychological triggers that make offers truly irresistible.

✅ A live critique of Laura Magnum Broome's lead magnet, providing actionable takeaways for any marketer.

Whether you're a coach, service provider, or course creator, this episode is packed with insights that can transform your approach to building an email list and engaging your audience.

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If you're online, you've noticed the ebb and flow of the market, which has helped us develop the muscles to adapt and thrive as a coach.Many companies have survived and thrived when faced with the need to pivot. They've reinvented their strategies, exploring new avenues to connect with their prospects and clients. Their resilience is a testament to the power of adaptability.

But even the most successful people wonder if they have what it takes to succeed. How can you overcome these crippling thoughts?

In this podcast episode, I share the strategies and mindsets I've discovered to navigate the ever-evolving online world.

Whether you're a seasoned entrepreneur or a new online entrepreneur, you'll find insights and inspiration to level up your entrepreneurial game.

In This Podcast Episode, You'll Discover

• The Importance of Innovation and Testing:
  • Embrace innovation to keep up with the rapidly changing business landscape.
  • Testing is a crucial component for discovering new strategies and improving existing ones.
  • Examples of how businesses adapted during the pandemic by innovating and testing new methods.
• Acquiring Wisdom and Insights:
  • The difference between acquiring information and gaining wisdom or insights.
  • The value of learning from others' experiences to streamline efforts and make informed decisions.
  • Importance of feedback and mentorship in business growth.
• Cultivating a Healthy Mindset:
  • The necessity of having a growth mindset and being open to change.
  • Overcoming fear and taking courageous steps to move forward.
  • Techniques for maintaining a healthy mindset, such as journaling and reflection.

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If you want to grow your email list, learning how to create high-converting opt-in pages is essential. Capturing the attention of a cold audience and transforming them into dedicated subscribers is no small feat for any solopreneur. Yet, you can seamlessly draw them into your ecosystem with a high-converting lead magnet.

In this episode, we're unpacking the strategy behind creating a killer lead magnet—from defining its purpose and conducting crucial prework to crafting compelling copy and effectively promoting it.

In This Podcast Episode, You'll Discover

• The Crucial Role of Prework: Before you start designing a visually appealing lead magnet, it's essential to understand why non-sexy prework is the foundation of its success.
• Why ChatGPT Can't Create Your Copy: Learn why great copywriting is the backbone of a successful lead magnet.
• Promotion Strategies: Discover ten low-cost strategies to keep your freebies in front of your audience.
• Audience Alignment: Understand why many lead magnets fail and how to ensure your offer meets your audience's needs and pain points.
• Measuring and Optimizing: Learn how to diagnose underperformance. I'll discuss three reasons lead magnets don't convert and provide actionable solutions to address these issues.

Your email list is your greatest asset, and it begins with your lead magnet.

Need a Lead Magnet but Don't Know Where to Start?

This interactive workshop will help you clarify your idea. In two hours, you'll complete your lead magnet using AI prompts, templates, and swipe files. Let an experienced copywriter help you create lead magnets that convert.

$97 Spots are Limited. Go to https://marisashadrick.com/workshop

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Copywriting is not just about listing what your product can do; it's about understanding your audience's deepest needs and desires and weaving a narrative that speaks directly to them.Focusing on benefits gives every word you write the power to attract attention and transform interest into action.

In this podcast episode, ConvertKit email strategist Kathy Farah joins me to discuss the differences between features and benefits in copy.

Tune in and discover how to captivate your audience by transforming technical descriptions into compelling buying reasons.

In This Podcast Episode, You'll Discover:

• Copywriting Secrets Openly Shared: Explore the nuances of effective copywriting and learn why it's more than crafting sentences; it's about understanding your avatar's internal struggle.
• Features vs. Benefits Decoded: Discover the fundamental differences between features and benefits and why recognizing these differences is critical for successful copywriting.
• Emotional Connection through Benefits: Learn how benefits directly appeal to your audience's emotions, transforming mere interest into genuine desire and action.
• Tangible vs. Emotional Appeal: Discover how features provide straightforward facts about your products while benefits sell the dream and the transformation.
• Critique in Action: Witness a live critique of a quiz landing page with actionable recommendations to boost its effectiveness and appeal.

Remember, every effort you put into understanding and connecting with your audience brings you one step closer to profit-boosting success.

About Kathy Farah, ConvertKit Email Strategist
In 2021, Kathy Farah found herself divorced after 14 years.

Although this was a devastating season, she pushed herself to take control of her life and start her own online business.

As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:
Website: https://www.kathyfarah.com/
LinkedIn: https://www.linkedin.com/in/kathyfarah/
Email: Kathy@kathyfarah.com

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In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Implement Simple AI Content Creation Tips to Boost Productivity!
We've all been there – staring at a blank screen and wondering how you'll find inspiration to write another piece of engaging content.

Even as a certified copywriter, I've experienced copy constipation, and it's not fun.

I can't wait to share some unconventional content creation strategies that can help you break away from the norms and inject new life into your content.

When applied, these strategies can make your content more engaging and make the content creation process more enjoyable and effective.

In This Podcast Episode, You'll Discover

• Why ditching your content calendar could breathe new life into your strategy
• The power of spontaneity and how it can make your posts stand out
• How to embrace Controversy to make your content more engaging
• The secret to writing longer content that captivates your readers
• Tips on leveraging keywords like a pro without losing your sanity

Discover How to Use AI to Supercharge Your Content Creation Process

Whether you're wrestling with what to create, questioning the value of your content, or overwhelmed by the need to generate fresh ideas regularly, this episode promises a breath of fresh air with simplified, effective strategies.

You're just one click away from making your content creation less of a chore and more of an exciting adventure.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience.This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience.

Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated her life to mastering the craft of storytelling. She witnessed its profound effect on audiences and personal life.

If you’re a public speaker, marketing professional, or someone seeking to enhance your storytelling techniques, this episode is packed with practical tips to improve your storytelling skills.

In This Podcast Episode, We Discussed: The Transformational Power of Storytelling: Discover how Kelly used storytelling to overcome a difficult childhood and how it became her foundation for empowerment and motivation. * Creating Emotional Engagement: Understand the importance of clearly showing a before and after story to engage and connect with the audience emotionally. * Storytelling in Marketing: Stories can differentiate your brand and create a human connection that drives sales, with practical tips on incorporating storytelling across various marketing platforms like email campaigns, webinars, and social media. * Personal Stories Make a Difference: Discover why personal and customer stories are crucial for humanizing your brand and building trust with your audience. * Avoid Common Pitfalls:* Kelly shares advice on how to avoid common storytelling mistakes, such as rambling or lacking a clear structure, and emphasizes the importance of understanding the purpose and intent of your story.

Episode Key Takeaways Building Trust and Connection in Sales: Kelly explains why people buy from those they like, trust, and feel connected to and how stories can effortlessly bridge that gap in sales and marketing. * Storytelling Across Marketing Channels: Get practical advice on incorporating storytelling to engage buyers authentically and effectively. * Humor with a Purpose:* Understand the delicate balance of humor in marketing, aiming for fun and warmth rather than forced comedy, to foster a genuine connection with your audience.

Quotes to Remember“Storytelling is not just about the plot, it’s about the emotions felt by the characters and the audience’s ability to relate to those emotions.” – Kelly Swanson.“The most important story every business should tell is their ‘why story,’ emphasizing personal significance and the brand’s values.” – Kelly Swanson.“Stories help in selling products and services by providing context and creating a human connection.” – Kelly Swanson.“It’s not about having the best story, but the right story that matters to those who need to hear it.” – Kelly Swanson.

Your Action StepKelly shares information about her free community, the Story Impact Network, a supportive space where you can dive deeper into storytelling techniques and monthly themed conversations.

About Kelly SwansonKelly Swanson is an award-winning storyteller, comedian, hall-of-fame inspirational speaker, Huffington Post Contributor, and cast member of The Fashion Hero television show, which airs on Amazon Prime. She is also the author of Who Hijacked My Fairy Tale, The Land of If Only, The Story Formula, and The Affirmation Journal for Positive Thinking.

She was a featured entertainer for Holland America Cruise Lines, keynote speaker for the International Toastmasters Convention, and has keynoted major conferences and corporate events from coast to coast. She recently launched her one-woman show Who Hijacked My Fairy Tale in theaters and is being booked all over the country. In July of 2022, she was inducted into the National Speakers Association Speaker Hall of Fame. In early 2024, Kelly will launch her second theater show, A Tribute to Prides Hollow.

Kelly’s wacky wit and powerful stories have charmed hearts and tickled funny bones for over 20 years. In addition to her role as a funny motivational speaker, Kelly teaches people how she does it by sharing what she has learned about connecting and engaging to have more influence in business through the use of one tool – strategic storytelling.

Sharing her powerful journey through story and the formula she discovered, she brings you to that magical place where the art of story meets the business of persuasion.

Contact KellyLinkedIn: https://www.linkedin.com/in/motivationalspeaker1/Story Impact Network: https://story-impact-network.mn.co/

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Watch the Podcast on YouTubePodcast Transcript

Marisa Shadrick [00:00:13]:Welcome everyone to Amplify Your Authority Podcast. I’m Marissa Shadrick. I’m an online marketing consultant and certified copywriter, and I’ve got an amazing treat for you today. Kelly Swanson is with us. Let me tell you a little bit about Kelly, but I’ll tell you it’s only the tip of the iceberg. Kelly Swanson is an award winning storyteller, comedian, hall of fame, inspirational speaker, Huffington Post contributor, and cast member of the fashion hero television show airing on Amazon Prime. She is also the author of who hijacked my fairy tale, the land of if only, the story formula, and the affirmation journal for positive thinking. I am just so thrilled to have Kelly with us today.

Marisa Shadrick [00:00:59]:Welcome, Kelly.

Kelly Swanson [00:01:01]:After all that, no wonder I’m so tired.

Marisa Shadrick [00:01:05]:For sure. And that’s just a little bit. I mean, you are an active lady and I as far as storytelling, whenever I think of the word storytelling, I think of you. And sometimes when I’m even writing stories, I think in my head, what would Kelly say?

Kelly Swanson [00:01:20]:That’s great. It’s nice when you can be known for for your area of expertise. It makes me

Marisa Shadrick [00:01:25]:feel Absolutely.

Kelly Swanson [00:01:27]:I’ve just lived in the world of story. I’ve been studying it for so long. I’ve watched it change lives. I’ve watched it change my own life. I’m just a huge fan and very honored to be here today and, share, just a little bit of what I know with your audience.

Marisa Shadrick [00:01:42]:Absolutely. So, Kelly, for the sake of those that maybe, maybe don’t know you, can you give us just a background how you got into storytelling? How did that all begin?

Kelly Swanson [00:01:53]:Well, that’s a loaded question. I’m gonna try to answer it quickly. If you go all the way back to my childhood, I I was a picked on kid, a bullied kid. And I always tell people that because my world was sort of toxic, if you will, I escaped into the world of make believe. And I wrote a news I had imaginary friends and, you know, in my life, maybe some of y’all did too. And that sounds weird, but now looking back, I can see exactly what I was doing. I was writing a new story to live in, and it’s just as real as any story, you’re writing to live in. And so that’s was my first foray into story was actually using it to to change the way I showed up in the world.

Kelly Swanson [00:02:37]:Now fast forward, these characters in my head tumbled out onto paper, and it became my art. And I fell in love with just pure storytelling. And they would delight me and tap me on the shoulders and make me laugh. And they were stories about ordinary people that would do extraordinary things. That was always the theme. And then fast forward after college, I majored in English because I didn’t know what else to do. I wasn’t very career, driven, if that makes sense. Just wanna get married and have kids.

Kelly Swanson [00:03:09]:But, I took a writing class in a at a community college after I graduated. A bunch of teachers were taking it, and we had to share our stories with the class. I was kinda like, oh, they got to share it out loud. Oh, this is vulnerable. And it was the class was full of teachers. And they said, we like your story, but the way you tell it is even better. Would you come to our schools? And so I started going to schools, telling stories, and then quickly realized that I wasn’t speaking to the children. I was speaking to the adults in the back of the room.

Kelly Swanson [00:03:41]:They were resonating. They were laughing in all the right places. And then at one point so I became a professional storyteller, and that’s hard, you know, trying to find places to book me to tell stories. And at one point, a woman came up to me and said, do you realize what your stories are doing for people? I was like, what do you mean? I thought I was just making them laugh and feel she was like, you’re they’re empowering people. They’re they’re taking them on a journey. They’re your stories are so much more than you realize. You are motivating people to change and think about their lives differently. And then when I met Jeanne Robertson, who was a legend in our speaking business, she said, you need to be a speaker.

Kelly Swanson [00:04:19]:And this is the world where you can tell your tell your stories and then quickly, you didn’t know it’s gonna be such a long way to question. I’m almost done. Quickly, what happened was that was 20 years ago. People would start immediately. Other speakers would say, oh, my gosh, how do you tell a story like that? What are you doing? Why are they eating out of the palm of your hand? How are you making people cry and laugh? And why is it that you’re the one they called back for the conference a second time and not me? And I was like, it’s the story. It’s all about the story. So I began to look at stepping into other people’s lives. And, well, how do I help you tell your story and find your voice in a way that’s authentic for you.

Kelly Swanson [00:05:00]:And that path has led me to where I am today, and I’m loving every minute of it.

Marisa Shadrick [00:05:05]:I bet. I bet. Story is powerful. And in copywriting, story is important. And our marketing story is important. But people aren’t always they don’t really get the connection of story. What is it about story that is so compelling and draws people in? What is it about story?

Kelly Swanson [00:05:22]:And there are so many things, Marissa, that are that that makes story valuable. And its its application is so broad that it’s even hard to answer it quickly. But I will try. It’s compelling. A story is compelling, and it’s entertaining. They’re telling us in the speaking industry or our audience has the attention span of a gnat, like, 4 seconds, that their attention span is short. They’re telling us that in business meetings. Your you gotta get their attention quickly and keep it.

Kelly Swanson [00:05:51]:So they tell us that we have a very short attention span when we’re in our meeting. Yet when we get home, we turn on Netflix and we will watch hours of a guy with a mullet and a tiger. We will binge watch our shows to no end. We will stay suspended and engaged in a story much longer than we will in information. So it it it it’s first of all, it’s just engaging, entertaining when done well, and compelling. My audience doesn’t check out during the story ever. It’s when I get to the blah blah blah blah blah blah blah part. It’s compelling.

Kelly Swanson [00:06:27]:It is I I always say, oh, I got a I got a story. Can I explain it through a little story if I may?

Marisa Shadrick [00:06:35]:Sure. That would be wonderful.

Kelly Swanson [00:06:37]:I I got an award in our speakers industry or or association, and it was a really big award. And my best friend was there, and she wanted to give me a present to commemorate the event and this time in my life. And so she hands me this little box, Marissa, and I open it up and there’s a pair of earrings in there. Now I’m all about bling and earrings and jewelry. But these were the ugliest pair of earrings I’ve ever had. They were like plastic and chunky and green and bloat. Now I like my chunk, but there were clip ons. I don’t even wear clip ons.

Kelly Swanson [00:07:08]:They look like something my grandmama would have worn to Bible study, and one was broken. And being the the southern woman that I am, I squealed in delight and told her how much I loved it. She busted out laughing. And she said, Swanson, I know you’re not gonna wear those earrings anywhere. She said, but you need to know the the the story behind these earrings. She said they’re not expensive. She said I paid more to ship them than I actually paid for them. So they’re not real stones or anything like that.

Kelly Swanson [00:07:36]:She said yes, I know one’s broken. And she said, but these earrings belong to your mentor, Jeannie Robertson, who discovered you 20 years ago in the speaking business and changed your life. And she said, and I know how bittersweet it is for you to stand up on that stage tonight knowing Jeannie didn’t live long enough to see you, her mentee, inducted into the speaker hall of fame. And she said, so I thought that having these earrings here would help you feel like she’s with you in spirit. And she said, I know you probably won’t wear them, but you can do with your creativity. She said, I know you’ll do something with them that will make them extra special. Now she was wrong about that part because I didn’t need Marissa to go do something with them to make them special. In that one moment, a cheap pair of earrings I would never wore or saw no value in have had become my one of my most prized possessions.

Kelly Swanson [00:08:33]:Not for the sum of its parts, but for the story behind it. And that is how I look at story and try to explain it to my audience and to my clients is that you have a message. You have something you’re sharing with the world, selling to the world, whatever your mode of persuasion or influence. Are you just selling me a pair of earrings? Or are you wrapping it in story? Because the story is what gives it meaning. Story gives our life meaning, The stories we write about our life, stories give our product meaning, stories give your brand meaning, and when you can do that, you have much deeper influence than you did before. So, did I there’s other ways I could say one other thing I wanna say is stories give it context. Yes. Well, back to meaning.

Kelly Swanson [00:09:24]:When you sell, you don’t sell me something. You sell me the transformation it brings in my own life. Mhmm. You sell me the story of what this is gonna look like if I have your service, if I have your product. But sometimes you sell something or in your industry, you speak a language people don’t speak. And I don’t mean, like, a foreign language. I mean, industry speak. Let’s say you’re in tech and you speak a whole financial planners have a topic.

Kelly Swanson [00:09:50]:Doctors might have to explain something that the common per their common buyer doesn’t have that same language. Stories are a powerful tool to give context and meaning to what you’re trying to explain. That could be an analogy or, you know, a way of explaining it in a way that they can. It’s like if you compared how your computer works to how your refrigerator works, that’s what I’m talking about is when you’re able to take a story. The last thing I’ll say about stories and why they matter, though I could keep talking as you probably guessed. Stories allow your listener to test drive your truth. We’re all trying to persuade somebody, and there’s a difference in telling them what to do and making them wanna do it. When you tell a story the right way and you take me on a journey and your listener gets to experience this truth that you’re sharing, emotion and all.

Kelly Swanson [00:10:47]:And that is much they test drive your truth. Just take my word for it. I can’t explain everything about how it happens on the this short of time. But that is a powerful thing you have to do. Yet so many of us in our world of noise and clutter and distractions and 4 second attention spans, we keep I do it sometimes myself. We keep reverting back to just give them the information, give them the data. I write an article and nobody reads it. I share a funny story about what happened to me on the subway, and it gets, you know, thousands of views because people tap into a story more than data and information.

Kelly Swanson [00:11:26]:Yeah. There you go. That’s a lot.

Marisa Shadrick [00:11:28]:I would think that it would also help in building the trust. Right? And the credibility. It’s people are so human. That’s a

Kelly Swanson [00:11:35]:good one. That’s a good one. I I can’t believe I didn’t think to say that too. That is a good one because when we sell, the cardinal rule of sales is that people buy from people they like, trust, believe, and feel like they have. Yeah. And those 4, like, trust, believe, no, your information can’t do that. Your features and benefit, your data, it cannot do that. So how do we, in a short amount of time, allow someone to know us or to to create an opinion about us? How do we create rapport like a salesperson when they go into the room looks for something that they have in common? It’s the the idea that you need to humanize your brand and the person talking.

Kelly Swanson [00:12:14]:Story shows us who you are without you having to tell us. It is the quickest way when you don’t have time to go get out on the golf course and build a relationship because it puts a human face. And what I love about it is when you’re doing it for that purpose, for allowing people to get to know you, just as I did in the opening here, It doesn’t matter what story you tell. Just as long as you I mean, we don’t want you rambling all over. But but as long as you take us into your life and give us a chance to get to know you, we aren’t grading on whether you picked the right information. And it’s beautiful when you create a human connection. And I think that’s that’s why everybody’s talking about authenticity these days. It is the human connection.

Kelly Swanson [00:13:00]:Story is the bridge that connects human being to human being, and that’s powerful in the world of of influence.

Marisa Shadrick [00:13:07]:I couldn’t agree more and it will differentiate you because nobody can duplicate your story. It’s unique. Right? Right.

Kelly Swanson [00:13:15]:It’s unique experience. You’re exactly right, Marisa. I was just thinking of that to myself the other day. I was like, oh, well, what do I need to say? And somebody else has got my topic or you know, there’s so much competition. And I went, stop. Nobody can tell your story. That is the piece of your presentation, of your brand, of your marketing that no one can go copy and reproduce. It’s yours.

Kelly Swanson [00:13:40]:So stick to the story. That’s a beautiful point.

Marisa Shadrick [00:13:43]:So how would if somebody said, okay, I want to incorporate stories. Where do I begin? Do I begin about the brand story or the product story or some of the stories don’t seem that compelling? Where do I even start if I’ve never done storytelling?

Kelly Swanson [00:13:58]:Okay. I’ve got a good answer for you, and you’re gonna have to remind me in case I forget your question because I wanna back it up. The first thing people need to understand is what is a story. And maybe we’ll go address that in a minute. I’ll let me answer the question you’ve asked is what because if you don’t understand it, any work you do after that is pointless if you’re not really understanding the tool. But when people say when I drop this boulder on them that they need to be using story, it’s powerful. It’s very overwhelming to them because they see all the places it can be used. And you need a strategy.

Kelly Swanson [00:14:35]:You know, you need a Mhmm. To come up with a strategy of where can you use story? Is it in your meeting? Is it in your newsletter? Is it on social media? Is it in in a presentation? What I tell people is, let’s just start with the first one that I think is the most important story every business should tell. Even if you aren’t in sales or marketing, or you aren’t the ambassador of that brand, it’s a beautiful exercise to do even if you never share it with anybody. And I call it the why story. And y’all are probably thinking, oh, Simon Sinek Swat. No. I’m pretty sure mine is it’s a different angle on that. But I believe we all should have a story of why we do what we do and why it matters to us personally, to the brand or the company that we work for, and to the people that we serve.

Kelly Swanson [00:15:30]:So when I’m helping people put together that story, we usually start with gathering that information. Well, what do you do? Why does it matter? Some people haven’t thought through fully because they’re in accounting. They don’t understand. You know, they haven’t put language around. Why do you do it? Why does it matter to you personally? Is it setting an example for your children? Is it because you know, why do you personally get this joy in your work? That’s why I don’t want everybody telling the same company story. I want you telling the story of your perspective. And then why does it matter to the brand? Because we at x y z believe in honesty and in tech, whatever, your Mhmm. Brand or the product and the people you serve.

Kelly Swanson [00:16:12]:Why does it matter to them? How does it change their lives? Some people haven’t really thought all the way through into that piece of it. Now there’s not a story there yet. Okay? A story is is not a list of facts. Mhmm. But I but I want you to have that information because then I would say, take me to a time when you helped one of these customers. A moment that reminds you of why you chose to do this work and chose this company. And tell me, it can also be called a customer testimonial story in my eyes because what you’re really doing is you’re telling the story of one of your customers, but you’re weaving yourself and why this work matters to you and the joy you got being part of that, and why you love working for this company or this brand or started this business. And you’re weaving 3 stories together, yours, it, and theirs.

Kelly Swanson [00:17:12]:Beautiful. And yeah. And I think if everybody had even if you’re a nurse, and you’ll never share that with anybody, but you can share it, you know, in the context of a company meeting or whatever. It’s just a beautiful thing to have. Yeah. I love that. Story I’d say to start with. And if you have that, you can put it in the sales presentation.

Kelly Swanson [00:17:30]:You can put it on social media. You can put it in the demo. You can use it at the beginning of a speech or a presentation. You can use it. You might have to tweak it a little bit, but you can use it in many different ways to create that human connection that opens the door for them to wanna hear more. It humanizes you, humanizes your brand, and humanizes your customer because they will recognize themselves. If you tell the story correctly, they’ll see themselves in your in your story as well.

Marisa Shadrick [00:18:01]:Yeah. That’s great for coaches too, because I serve a lot of coaches, and there’s a reason why they’re doing what they’re doing. And if you ask enough questions, you find out what that motivating reason was, and it’s usually a beautiful story there. And it it really, I think it empowers them too to put all these pieces together and realize why they’re so passionate about it. Because sometimes they just say I’m passionate about this. Well, why are you passionate about it? So I love that. The why story,

Kelly Swanson [00:18:29]:her story. Are there any other Marissa Mhmm. When you when you are bringing out a client you helped in that story, you now have the amazing ability to drop nuggets into that story. My client was struggling with this. She felt that she couldn’t do this. She was afraid this might happen, and I loved being able to show her that boom, boom, boom. What a subtle way to show people how you work without bragging about it. It it allow it it it it’s a it’s also a huge benefit for coaches is because we could you could say that’s why I created the x y z system.

Kelly Swanson [00:19:06]:She realized it’s not as hard as she thought it was gonna be. And you can kind of mirror your the client you’re trying to attract and sell to through that.

Marisa Shadrick [00:19:14]:Love that because a lot of them, struggle with self promotion. And so this is a great way to just tell a story how you’re helping someone like a case study and weave that in. I love it. That’s great advice. So we have the why story. Is there another story as we’re breaking down what story is and how we can weave it in our marketing?

Kelly Swanson [00:19:32]:It’s funny because I was just making a list. I’m even opening it up on my computer of the different types of stories, in sales. Uh-huh. And, I’m not gonna go into each one, but you’ll understand when I start to talk about it, your trust me story. You know, maybe the kind of story it’s kind of based on what you wanna accomplish. The why you need an expert story. The I understand where you’re coming from story, the explainer story, how something works and why it matters, the before and after story. You know, you could have a before and after.

Kelly Swanson [00:20:07]:Let me show you the before and after with the people I worked with. The sense of urgency story. Here’s why you should act now. So, the here’s what’s wrong story that you may use to illustrate a problem with, you know, that your team is having. Again, I use story in a lot of broad applications, but that’s that that’s how you can kind of start to look at the different purposes that a story serves. I don’t teach story to people in theater. I mean, I could. I don’t teach how to write a good story on a stage.

Kelly Swanson [00:20:40]:I teach how to tell a strategic story that persuades them to think, feel, or do something as a result. So I’m always looking at a story first before I even write it as what’s its intent? What is the purpose? What is the lesson of this story? So many people come to me with stories. And when I say, what’s the point? They can’t answer that because they haven’t fleshed it out fully. So before you even write a story, understand what you’re using it for. What do you want them to think, feel, or do as a result of hearing it? And what’s the point of this story that you’re telling me? Because if you can clarify, the reason I’m telling you this story is or the things I learned from that experience is that you can’t always do things on your own. You’ll save a lot more time and money by hiring an expert in the long run or whatever that may be.

Marisa Shadrick [00:21:38]:Mhmm. That’s really key what you said, and it you kind of went really fast on that, but I wanna circle back to that, the intent and the strategy of the story. You really had me on that because strategy is so important. What do you want them to think? What do you want them to feel? What do you want them to believe? What do you want them to do? And really try to figure that out so you’re strategic and your story. And then what you’re Shadrick, really, a lot of this even in copy, which can be so dry, so, you see 1, you see them all because they use the same verbiage. Story can transform it where it doesn’t even look like a sales page.

Kelly Swanson [00:22:15]:It’s just Oh, it is the letter you sent me

Marisa Shadrick [00:22:17]:Yes.

Kelly Swanson [00:22:18]:Times I’ve started clicking the mail and realized, oh my god. They’re trying to sell me because it was so natural. Like, hey, Kelly. You gotta hear what happened to me the other day. And I’m like, what? What happened to you the other day? I wanna tag off of what you also said by saying story simply illustrates the point you wanna make. You all have a point you wanna make, a lesson, a talking point, advice you wanna give. Story is just going, when you were like, where do we even begin? Story is just where do we see this illustrated in real life? Let’s put a human base on this.

Marisa Shadrick [00:22:54]:Yeah. Very good. Love it. So on the flip side, what are some mistakes that you see people make when they’re telling stories?

Kelly Swanson [00:23:05]:They just tell it and then ramble until they get to the end of it. You need stories are strategic. It is a tool. You need to spend as much time on it as you do your web copy or anything else. It lacks structure. Mhmm. The biggest well, the first mistake I see is that people don’t really understand why they’re telling me. So we’re all going, what was the point of that? Why’d you just tell me that? They didn’t understand it or maybe they did.

Kelly Swanson [00:23:29]:They just didn’t verbalize So that having a point is a pretty big one. The other thing is they just start into the story that just keeps going. And we needed to know at the front end where we where they were going with that. So, a little context at the opening of your story. You know, there are 3 things I learned as a leader. The first one I learned when I was 16, and you go into that story. Another mistake is they just don’t have the structure. A story isn’t a list of facts.

Kelly Swanson [00:24:00]:It is about something that happened. That sounds basic, but you wouldn’t believe how many stories I see where I go, what? Nothing what happened? There’s a before and an after. You know, before this happened, here was what whatever my life looked like, then this happened. And then we fixed it in this way. It was resolved. And so here’s my new normal. I’m making it very basic. It needs that I hear so many stories that I went, wait a minute, you left at your car crash.

Kelly Swanson [00:24:35]:You know, that’s like turning it off in the middle of a Lifetime movie. I didn’t I wanted to hear the rest. We want the full arc of what journey this you or whatever character went through. Another key piece to that is emotion. Don’t just tell me what happened. Tell me how it made that character feel. And the reason how it felt before life is great, how it felt to all of a sudden it comes crashing down or this problem enters or maybe it’s a desire. You know, it’s not always pain, avoidance, or, you know, it could be a desire you want and how it made you feel to have it.

Kelly Swanson [00:25:11]:I was frustrated. I was lonely. I didn’t know how I was gonna whatever. And then it’s resolved. Oh, I realized. Boom. I saw that I needed this. Boom.

Kelly Swanson [00:25:20]:I was so excited to finally have a solution. Whatever. Boom. And now look at me 2 years later. I call that a victory moment or happy ever after. Look at me now. Now I’m living on this new normal. Now I’m using this this product or this service, and life is good and look at me now.

Kelly Swanson [00:25:37]:We connect not based on plot in a story because none of us are ever going to really truly be able to relate to what happened to you. We connect on emotion. So when we hear you naming those emotions at different points in your story, Our brain goes searching through its database for when it had that a similar type of emotion. That’s where we’re really connecting as human beings. And then I’m standing in my story at the same time as I’m standing in yours. And that is a really cool place. When I’m in my theater show and I’m talking about something awful that happened to me in college and how I let that guy write my story and maybe you did too and maybe you’re carrying that pig around and and you’ve let somebody else, you know, and I felt like a happy ever after wasn’t for me. I felt not good enough.

Kelly Swanson [00:26:25]:I felt like the girl who’s never picked whatever. My audience, Marisa Yeah. They’re not just in their in my story anymore. They’re in theirs. And that’s when a minute ago when I said they get to test drive the truth. So when I get to victory, when I put the pig down, when I take the pen back and write my own story, when I embrace the weirdness in me and realize it’s actually good, They feel that victory for themselves. Now this is gonna get deep.

Marisa Shadrick [00:26:52]:That’s good.

Kelly Swanson [00:26:53]:Feel a victory they’ve never felt in their own lives. Yeah. That is the power that story has in your work to do what just giving them the information could never

Marisa Shadrick [00:27:13]:sometimes you see people nodding their head because they can relate,

Kelly Swanson [00:27:16]:right?

Marisa Shadrick [00:27:16]:They can relate to that. And I love what you said about setting it up too, because I know when I’ve heard you speak, I know exactly where we’re headed. You don’t have me guessing or figuring out where is this going or how long is this gonna be or what’s the gonna be the point. You set it up beautifully and I’m pulled in and I am thinking of my own scenarios. I’m hearing the story but literally, you feel like a little kilot just wants to sit on the floor there and just listen. Right? Because you get pulled into the story.

Kelly Swanson [00:27:44]:Really, that stories are so powerful. They just they’re compelling when done right. Mhmm. We’ve also heard when stories are all over the place or when they don’t get to a point I mean, not every story is created equal. It is important. And that’s where I also see people making a mistake, especially in the speaking industry or in giving presentations is they just think that they can tell it, and it already sounds good. And, and and that’s not the case. You really need to work on it.

Kelly Swanson [00:28:18]:And a lot of times when you’re inside your own story, this weird thing happens. You know everything in this story. But what you don’t realize is you may not be telling me everything.

Marisa Shadrick [00:28:30]:Right.

Kelly Swanson [00:28:30]:So I can be sitting there. I love sitting like in the director’s chair and hearing your story and going, okay. But I don’t understand how you got from there to there. And they’re like, oh, I didn’t tell you. No. You didn’t tell me. Or or, you know, there’s a lot we can’t see standing inside our own story that it’s always it’s often often helpful to have somebody on the outside, same as I’m sure with with writing copy. Mhmm.

Kelly Swanson [00:28:56]:Because we can see a clarity. We can we’re your audience and can see what what our brain craves to hear more of or what we felt was left out. It’s just when you’re real close to it, it’s hard to see it. And same thing for writing your own copy. I get so close to it. I don’t have any kind of objectivity anymore writing

Marisa Shadrick [00:29:15]:about myself. And we don’t want those gaps. We don’t wanna make them work to understand what we’re saying or leave them without closure. Even a movie, if I don’t have closure at the end, I’m like, but what happened to that character? What happened here? And I don’t feel satisfied at the end. I feel a little angry. So

Kelly Swanson [00:29:33]:Right. Even in movies and shows and I mean, they’re still taking us on a journey. They are also strategic. They have a purpose. You know, they they wanna they they’ve got a message to give you. It’s, you know, it’s the same it’s the same thing. And we don’t want to I’m sure in your marketing, when you’re talking to people, a lot of the language comes up. We don’t wanna confuse the buyer.

Kelly Swanson [00:29:55]:That’s one thing I’m really guilty of is we don’t wanna confuse the buyer. Mhmm. And the same thing, you could apply that to a story. We don’t wanna confuse your buyer. We want every we want also, you want the story to have a clear, tight path. I’m like, I don’t need to know what happened to your second cousin’s hairdressers, mama down the street. No. Just say it happened to your cousin and call it a day because I need I need you to take the shortest path.

Kelly Swanson [00:30:20]:I don’t need all the details. I need the important ones and some for flavor.

Marisa Shadrick [00:30:26]:How do you feel about dialogue? Is dialogue good to have or not? Or

Kelly Swanson [00:30:31]:Okay. I don’t like dialogue. I don’t like doing it. It’s hard. Mhmm. I don’t like how it comes across sometimes because it looks like you’re in a skit.

Marisa Shadrick [00:30:41]:Mhmm. And what And sometimes it’s not delivered very well either.

Kelly Swanson [00:30:45]:No. Or or people will start a presentation with dialogue. Hark. I said, I’m like, well, first of all, you wouldn’t say heart in a conversation. And what are you doing? So where I try to get people in the the right mindset for this to help you make those decisions about dialogue or not is stories like speeches, like presentations, like perhaps even web copy, maybe even books these days or or nonfiction books. They’re conversations we’re having with somebody. So if you wouldn’t talk that way in a conversation, then don’t do it that way in your presentation or in your story. I am constantly writing the way I talk and trying to talk.

Kelly Swanson [00:31:33]:I clean it up, and I make it more poetic and drama dramatic. But if you wouldn’t tell somebody a story across the couch from you holding a glass of wine, you would never turn and go into dialogue. You just wouldn’t do that. However, when you’re telling a story to your friends, you’re like, oh, and then my mama called and she’s like, girl, you have got to go see what’s what’s on sale at Walmart. Okay. See, I’m in dialogue there. It’s very natural. Yeah.

Kelly Swanson [00:32:00]:Because I’m I’m trying to do this when I practice my stories and my speeches and presentations or whatever, I practice like I’m telling somebody at my kitchen table. And and that’s how I try to gauge myself. Yeah. Yeah. That’s good.

Marisa Shadrick [00:32:15]:Would it be something that you would naturally do if you’re talking to somebody face to face? You know, that’s a good kind of rule of thumb too. So in marketing, specifically, with all the buzz, I mean, we’re in a new normal now with AI, and everybody believes that AI is the panacea for all marketing. Do you see the future of storytelling going to be even dwindle even more? Or because so many people rely on AI to produce at least marketing content online.

Kelly Swanson [00:32:47]:And I And I do too. AI is a wonderful tool for me to go, hey. I wrote this LinkedIn description. Do you like it? And AI writes it much better. And I’m like, oh, I like that one much better. And I’ve got no problem using it in that regard and using it for research and using it to help me find and craft and say ideas in a different way. I like that because sometimes I’m so in my head about describing something that I might not be describing it in a way you’re gonna understand about story and chat words it differently. Of course, the rewriting tool is nothing new.

Kelly Swanson [00:33:22]:Those were you could plug in articles years ago and get them rewritten. Now that being said, I asked AI to write a story for me because I started to wonder, was I gonna be replaced by AI? And I asked it to write a story, and I have done it several times since. And I don’t like the story it writes. It’s not me. It’s not conversational. It sounds robotic. It’s and I thought, oh, okay. I’m good here.

Kelly Swanson [00:33:51]:It cannot write stories for me. It can’t write poetry. It can’t there is still something about it that doesn’t have you if you’ve ever gotten I tried to get AI. They’ve got these videos now where AI you can plug in the script and get an AI character to say it. Mhmm. And it didn’t feel there was something about it that didn’t feel real. So I don’t I don’t think we’re even scratching the surface in what AI can do. Like any tool, I’m gonna want it to help me.

Kelly Swanson [00:34:23]:How is this gonna help me Right. Further my business, and I’m seeing many ways that it can. And, yes, it is going to replace I no longer need somebody to splice videos for me and add captions because AI can do it. And now I can do it for free. I didn’t hire a graphic illustrator recently for a children’s book because now I got night cafe. I could do those myself for free. So it’s going to radically change, what we do, and I don’t think we’ve even realized to what degree. Mhmm.

Kelly Swanson [00:34:57]:But that’s kinda discouraging. We certainly don’t wanna leave on that note.

Marisa Shadrick [00:35:02]:But on the upside, if somebody hasn’t incorporated stories in their marketing, I would think that they could begin even in email campaigns if they’re sending out emails, or even in an opening of a master class. There’s webinars that people do. And definitely on any type of sales pages or opt in pages for free resources. I would think on an about page maybe on their website. Are those some places that they can use for your version?

Kelly Swanson [00:35:32]:You’re going to talk to your buyer or potential buyer. Is an opportunity for you to engage them with a story. Yes. In your newsletter is a great idea. I’m seeing people do that all the time and it’s it’s more it catches my attention more than those traditional looking sales y or newsletter y, looking things. I like it in a demo video about your product on your website. You know? Hey. I’m you know, you’re putting a human face on your brand in social media.

Kelly Swanson [00:36:03]:I mean, it’s the stories, the funny stories. If you have a product well, it doesn’t matter. Whatever you’re selling or marketing. Okay? If you’ve got somebody who uses it, you’ve got a story. Mhmm. So, like, I’ve talked to wedding planners recently. Go tell a story every time you leave one of your weddings. Now don’t tell the whole story about all the wedding.

Kelly Swanson [00:36:25]:Get strategic. Maybe in this story, you really wanna emphasize how much attention you pay to detail. So you’re gonna craft a story about the the bows on the chairs or whatever, and and go put it on social media. I don’t know why more people aren’t doing well, me included, but I don’t know why more people aren’t doing that on social media is, hey, we just did this. Look how fun it turned out. Tell the story of the job you just did, but do it strategically, how it felt for you to be part of it, what joy you got, why you like working for this company because it allows, you know, you plug yourself, plug your company, but it’s just, and you can do that in just a minute or 2. You can do it in a picture. O m g.

Kelly Swanson [00:37:11]:Look how cute the flowers were at this wedding. You know? Give us a call. You could tell a story with a picture. Yeah. And and I am definitely and I’m sure you notice. I’m a little slow to the social media party. When I write an article, nobody pays attention. Or very few.

Kelly Swanson [00:37:28]:Some do. When I post the wallpaper in a hallway being Pac Man at a hotel at OMG, look at this. Or when a funny picture would say, somebody write a caption. People are engaging more way, way more. And that’s all you’re doing is you’re taking them into your your story or the story of your customers or your, the story, you’re taking them into the stories of your company. I just, I think it’s a beautiful thing. And there’s, that’s what’s so overwhelming, Marissa, is it can be used in so many places. That’s why you kind of sit down and go, well, okay, where do we use it first, just pick one thing or you’ve got one thing coming up where you have an opportunity to influence or talk to your people.

Kelly Swanson [00:38:13]:Start it off with a little story.

Marisa Shadrick [00:38:15]:Love it. Love it. So I can’t believe all this time has gone by already. I I could continue to ask you questions. How’s if somebody is really intrigued about this, I’m gonna have a few other questions. I’m gonna ask you rapid fire questions. But how can they get in touch with you? What’s what’s a way that they can get in touch with you?

Kelly Swanson [00:38:34]:Well, I’m everywhere. But the way I wish you would get in touch with me, because I can give you more attention. Mhmm. Is, you can find me on all the other channels, but I would love for your people to go to story impactnetwork.com. That’s a free community. And if you ask me a question, if you talk to me, I will hear it. It is not the clutter of Facebook and LinkedIn and overwhelm. It’s a community of people who love stories.

Kelly Swanson [00:39:03]:And, Marissa, when if you go to that you’re in that community, Marissa. If you go to that community and you look over to the side, I want you to notice 2 things, resources, because there are a whole bunch of resources for you at your fingertips. No charge. And then I want you to look at story studio registrations because I set up every month chats where just like this, you can join me. Well, it’s not an interview. And we give them different themes, wedding planners, stories in sales, you know, funny bone is one coming up is being funny in stories. And we just have a conversation and I talk to you. It’s just a good way to continue the conversation in a very informal low pressure kind of a way.

Kelly Swanson [00:39:47]:So when you’re free gift, be sure to check that out too and join me on one of those.

Marisa Shadrick [00:39:51]:There there are wonderful. I’m gonna have you repeat that at the end because you said something about humor. We didn’t even touch on humor. Any comment about humor? Should we try to be funny, not funny?

Kelly Swanson [00:40:02]:Don’t try to be funny if you’re not trying to be funny.

Marisa Shadrick [00:40:05]:Yeah. For sure.

Kelly Swanson [00:40:06]:And humor is something you have to work at.

Marisa Shadrick [00:40:10]:It’s hard.

Kelly Swanson [00:40:11]:Don’t do it flippantly. Yeah. Especially when you’re putting it in your marketing and you’re representing your brand, you need to be very, very careful or fall more on really clean, cutesy. But but I would say just focus on fun. Yeah. Focus on fun instead of trying to find a joke. Mhmm. Because if you if if they laugh or smile, you still sort of get that same warm connection you wanted.

Marisa Shadrick [00:40:38]:Yeah. So let me ask you a quick question so people get to know you a little better. What is your favorite food?

Kelly Swanson [00:40:46]:Oh, that’s hard. I love food. Steak.

Marisa Shadrick [00:40:49]:Steak. Okay. Awesome.

Kelly Swanson [00:40:50]:What’s your favorite? In front of mine because it’s so expensive, so I don’t buy it much anymore.

Marisa Shadrick [00:40:56]:What is your favorite color?

Kelly Swanson [00:41:00]:Sage. Oh, very nice. I would say black, but black is not technically a color. I wear black all the time. But I like that.

Marisa Shadrick [00:41:08]:Now, I know you love Jeanie Robertson. And she probably has a lot of great quotes. But is there a book or a quote that that is your go to that you love? Well, no.

Kelly Swanson [00:41:22]:But I wrote one this morning that I still believe in. So I’ll just go with what’s front of mind. If you can’t look in the mirror and love who you see, neither will

Marisa Shadrick [00:41:32]:they. Oh, beautiful. What a great way to end this interview. So give them again, the the resource, the opportunity to join your community. What is that URL again?

Kelly Swanson [00:41:44]:Sure. It’s storyimpactnetwork.com.

Marisa Shadrick [00:41:48]:Storyimpactnetwork.com, and it will be in the show notes. So those of you that want to jump on board and check it out, Kelly just she has just shared a drop in the bucket. She has just got so much wisdom when it comes to storytelling. She’s a pretty savvy lady, so you will definitely enjoy that community. Kelly, thank you so much for being on the show. Any last words for everyone before we say goodbye?

Kelly Swanson [00:42:13]:I just wanna tell everybody listening not to be overwhelmed, because even doing it a little bit will have a massive difference. And I wanna say this to people who think their story is not good enough or big enough. It’s not about having the best story. It’s about just having the the right story. And your story matters to the one who needs to hear it.

Marisa Shadrick [00:42:38]:Absolutely. Absolutely. Beautiful. Thank you, Kelly. I appreciate it so much. And thank you everybody for chiming in and listening. I know you got lots of value. Until next time, take care.

Marisa Shadrick [00:42:50]:Bye bye.

View Details

Hearing firsthand accounts of personal growth or overcoming challenges deeply impacts any audience.

This approach is equally effective in the business world. Companies often showcase customer success stories, tapping into the motivational potential of these narratives to inspire action and build trust with their audience.

Today, I am pleased to introduce Kelly Swanson, a celebrated storyteller. Kelly has dedicated her life to mastering the craft of storytelling. She witnessed its profound effect on audiences and personal life.

If you're a public speaker, marketing professional, or someone seeking to enhance your storytelling techniques, this episode is packed with practical tips to improve your storytelling skills.

In This Episode, You'll Discover

✅ The Transformational Power of Storytelling: Discover how Kelly used storytelling to overcome a difficult childhood and how it became her foundation for empowerment and motivation.

✅ Creating Emotional Engagement: Understand the importance of clearly showing a before and after story to engage and connect with the audience emotionally.

✅ Storytelling in Marketing: Stories can differentiate your brand and create a human connection that drives sales, with practical tips on incorporating storytelling across various marketing platforms like email campaigns, webinars, and social media.

About Kelly Swanson
Kelly Swanson is an award-winning storyteller, comedian, hall-of-fame inspirational speaker, Huffington Post Contributor, and cast member of The Fashion Hero television show, which airs on Amazon Prime. She is also the author of Who Hijacked My Fairy Tale, The Land of If Only, The Story Formula, and The Affirmation Journal for Positive Thinking.

In addition to her role as a funny motivational speaker, Kelly teaches people how she does it by sharing what she has learned about connecting and engaging to have more influence in business through the use of one tool – strategic storytelling.

Contact Kelly Swanson

LinkedIn: https://www.linkedin.com/in/motivationalspeaker1/

Story Impact Network: https://story-impact-network.mn.co/

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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How solopreneurs can start and grow their company of one.Becoming a solopreneur is a dream come true for many who want independence, flexibility, and freedom from the 9-to-5 grind.

In this podcast, I dive into the world of solopreneurship with the visionary Joe Rando, the founder of Lifestarr.

Joe brings his extensive experience in technology and real estate to the forefront, sharing insights on how modern solopreneurs can thrive by leveraging technology and community.

In this podcast episode, we discussed:

• Strategies for Solo Success: Discover how to turn ideas into operational businesses and tackle the hurdles of solo entrepreneurship head-on.
• Idea Validation Techniques: Learn how to ensure that your business idea has the potential to succeed before fully pursuing it.
• Marketing and Positioning: Get insider tips on carving out your niche in the market and positioning your brand for maximum impact.
• Technology Leverage: Understand the critical role of technology in automating and scaling your business operations efficiently.
• Resilience and Adaptability: Discover how to adapt and bounce back from setbacks.

From niche marketing to customer acquisition and maintaining a healthy work-life balance, his insights will equip you to succeed as a solopreneur. Solopreneurs can start and grow an online business.

About Joe Rando

Joe had started several businesses in technology and real estate. But he is very excited about LifeStarr and never stops talking about it. LifeStarr provides knowledge, tools, and community to create the one-person business that lets you live YOUR life, YOUR way.

Joe lives in Florence, Massachusetts, with his wife, Licia, a child therapist. He has four grown children who are all awesome (just ask him). He has a degree in physics from UMass and an MBA from UConn. His hobbies include drinking coffee. He sometimes jogs, skis, cycles, and plays the guitar between cups of coffee.

Contact Joe Rando

https://www.lifestarr.com/
https://www.linkedin.com/in/joerando/

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

Rate, Review, and follow on Apple Podcast

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Short, bite-sized pieces of copy can pack a punch when written well. That’s why I love bullets! We’re zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience.

So, grab your note-taking tools, and let’s amplify your writing skills!

In this episode, you’ll discover: The Essence of Bullets: + Understand bullets as cousins to headlines, designed to stimulate intrigue, control attention, and trigger emotions in readers. * Why Bullets are Effective: + Learn how bullets amplify pain points, share benefits, and explain features, making your message clear and impactful. * Commanding Attention with Bullets: + Discover techniques for using bullets to conceal or reveal information, making content scannable and straight to the point, depending on the context. * Breaking Conventions: + Explore how bullets break traditional grammar rules, can contain multiple sentences, and, with their intriguing format, hold a reader’s attention. * Bullets’ Versatility:* + See how bullets are used across various mediums, such as websites, social posts, and book covers, with examples of effective bullet formats like “How to” and “If…then.”

Episode Takeaways* The effectiveness of bullets lies in their ability to make text scannable and emphasize crucial points quickly. * By concealing or revealing information, bullets can trigger curiosity and engagement, encouraging readers to explore deeper into the content. * Bullets are versatile and can be utilized in various formats—from web pages and social media posts to emails and book covers.

Episode Quotes to Remember“Bullets are mini headlines that are quick to digest and breaks up thick copy so it’s easier to read,” Kathy Farah“Bullets are cousins to headlines,” Marisa Shadrick

Your Action StepSubmit your copy for a live critique. Our monthly segments with fellow copywriter and ConvertKit Email Strategist Kathy Farah provide expert feedback for your opt-in page or homepage.Go To: https://marisashadrick.com/listen

About Kathy Farah Consulting L L C ConvertKit Email Strategist In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years.Although this was a devastating season, she pushed herself to take control of her life and start her own online business.As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:Website: https://www.kathyfarah.com/LinkedIn: https://www.linkedin.com/in/kathyfarah/Email: Kathy@kathyfarah.com

Related EpisodesEpisode #82 Headline Copywriting: Secrets That Captivate and Convert Episode #21 How to Turn Features Into Benefits

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Watch the Podcast on YouTubePodcast Transcript

Marisa Shadrick [00:00:12]:Hello and welcome everyone to another episode of Amplify Your Authority. I’m so excited that you are here. I’m just checking to make sure that everything is recording and streaming correctly because I’m not seeing all the buttons yet, but I see it now. So welcome. I’m Marissa Shadrick, online marketing consultant and certified copywriter. And with me today is the lovely Kathy Ferrock. Kathy, would you welcome everyone and introduce yourself?

Kathy Farah [00:00:42]:Welcome. I appreciate you guys coming back and listening to Marissa and I, go back and forth on these things. I’m Cathy Ferra. I’m a Convert Kit email strategist, and companies hire me to help them with their email marketing, landing pages, reengagement, and so on.

Marisa Shadrick [00:01:01]:Yeah. I love having Kathy as a, well, that’s the word this correctly. Guest cohost for Amplify Your Authority. She shows up once a month when we talk about copy simply because she’s got so much expertise and it’s nice to kind of banter back and forth, talk about copy together, and you sort of eavesdrop and listen to the conversation as we talk about it because we were doing this anyway. Whenever we got on Zoom, we talk shop. And I thought, why don’t we just record it on the podcast? That would be fun. So it’s gonna sound like you’re eavesdropping into a conversation, but trust me, we we are organized. We do have notes, so it’s not completely random.

Marisa Shadrick [00:01:41]:And today, we’re gonna talk about bullets. Bullets, bullets, bullets. I love bullets. How about you, Kathy? Do you love bullets? Is that one? It’s Yes.

Kathy Farah [00:01:50]:I love bullets. You know, it just it makes it things so much easier to scan through things. Right?

Marisa Shadrick [00:01:56]:I know. I call them cousins to headlines. They’re kind of in the same vein only.

Kathy Farah [00:02:02]:Oh, nice.

Marisa Shadrick [00:02:03]:Yes. Cousins to headlines. So today, we’re gonna talk about bullets, and then we’re also going to do a copy critique, which you could do too. What we do is we have links in the show notes, and people can join our podcast community, and they can submit a live opt in page or their home page if they like for critique. And so you fill out the form, you give us a live URL link, and then we critique it on the show. And trust me, we’re kind because there’s always there’s always great points, right? Great points. And we wanna be able to share with you all the strong pieces of your submission. And also, if there’s room for a little bit of improvement, we want to do that too, because we want everybody to succeed.

Marisa Shadrick [00:02:51]:So I’m excited to get started and talk about bullets. So, Kathy, why don’t I have you sort of lead the way? How would you like if somebody said, what’s a bullet? Let’s let’s start from the beginning. How would you describe a bullet or the skeleton of a bullet? You know, what what’s some a simple, simple way to explain what a bullet is?

Kathy Farah [00:03:13]:A bullet is going to be essentially little mini headlines. It gives you an opportunity to, you know, kind of in a quick digestible way, break up really thick copy in something that’s a lot easier to read. And generally, these are things that you’re really making some strong benefit statements, related to sales copy and that type of thing. So a bullet is really just a lot of little headlines, essentially to grab somebody’s attention.

Marisa Shadrick [00:03:50]:Yeah. That’s the

Kathy Farah [00:03:51]:way I see it. Yeah.

Marisa Shadrick [00:03:53]:It’s it it’s kind of I I really hesitate to say it’s a list because I don’t want people to start saying, oh, I could just make a list of these things because that’s where the error falls, right?

Kathy Farah [00:04:03]:Yeah.

Marisa Shadrick [00:04:04]:But it it resembles a list, but it’s so much more. Each one of the bullets in whatever section you’re writing, is able to, again, like Cathy said, break up blocks of text or thick text. We never want to have, you know, big blocks of text. Even though some people maybe narrow the margin and maybe they can see it well on a mobile phone, it’s just too much when our eyes are scanning left and right, it’s too much to kind of follow along. We just we kind of like zone out.

Kathy Farah [00:04:38]:It really is.

Marisa Shadrick [00:04:39]:Yeah, for sure. So that’s the number one thing that bullets are a great way to highlight in a way because people don’t necessarily read all your copy. I hate to break the news to you. What? They don’t. Do you find I mean, can you speak into that? Do you find that’s the case?

Kathy Farah [00:05:01]:Yes, I would say so. And I mean, really, if you think about your own way of reading content, we skim through things to see if there’s value in what we’re gonna read. And honestly, it’s, it’s funny even just as, you know, doing copywriting, it’s just changed the way like, it almost immediately when I see a really thick block of text, it just almost is like, ugh, where’s the, you know, where’s

Marisa Shadrick [00:05:26]:I know.

Kathy Farah [00:05:27]:Where’s this broken up? I want the white space. You know, it’s interesting. So I would definitely agree that

Marisa Shadrick [00:05:33]:Yeah. That’s

Kathy Farah [00:05:34]:Yeah. You don’t read all the way through. You look for what matters

Marisa Shadrick [00:05:37]:to you. And we’re trying to be honest with you because we want you to understand it’s everyone, not just you, they’re not going to read everything. However, bullets is a great way to stimulate intrigue and catch their attention because like Kathy said, they’re gonna scan first. And if the bullets are positioned correctly, if you even use bold text in some bullets, they can scan and they can almost get a feel of what the rest of the copy is gonna say. So we want them to linger because they’re only gonna visit a site regardless of what it is for a few seconds. So we wanna use the headlines and the bullets in a way that will cause them to pause and to linger and obviously to really I hate to use the word but you do control their attention with bullets because once they see a set of bullets, they may scan down at the next set of bullets. Do you feel like that’s correct that it will help control maybe their attention a little bit?

Kathy Farah [00:06:40]:Absolutely. And when you space things in such a way where maybe there’s a very short paragraph, and then you’ve got a few bullets, and then a very short paragraph, and a full few bullets. That sort of rhythm will get somebody to scan the bullets. Usually, they’re gonna look there first, and especially if you have something highlighted, bolded, that kind of grabs attention that shows it it’s gonna connect to what I may be interested in, what I’m looking for. I may go back up and read those paragraphs that are above the bullets once I’ve sort of identified that this is something that I am interested in learning more about.

Marisa Shadrick [00:07:20]:For sure. And you hit it on the nail when you said, you know, our own behavior, we scan and bold pops out. So using bullets, and they need to be very, they need to be benefit driven or has to let me let me back up up. Benefit driven depending on what you’re trying to accomplish with that set of bullets because different bullets can accomplish different things. For example, testimonials can be put in bullet form, or features can be put in bullet form, but it depends on where you’re gonna have it because you can have it in so many different places. That’s why bullets are so wonderful. They’re so versatile, you can even have it on the back cover of a book. So depending on where you have it is going to determine like what type or what theme of bullets are going to be.

Marisa Shadrick [00:08:08]:Are they gonna be pain driven or benefit driven? So the umbrella to all this is that bullets trigger emotions, which is what we’re trying to do, right? We’re trying to trigger emotions because that’s what’s gonna cause people to linger. So so Cathy let’s move into why are bullets effective? We kind of teased it a little bit when we explained about bullets but let’s talk a little bit about the the pain and benefits and explaining features. You know how we group these bullets. How do we group these bullets?

Kathy Farah [00:08:44]:Yeah. I think when you’re working on different types of copy, sales copy a lot of times is a really great place where you’re, you know, breaking things down when you’re looking at, like, a benefit of a product, and you’re sort of breaking down that benefit. Bullets are a great place to kind of break down those benefits, addressing pain points of why somebody may want to take some action. It helps them identify, you know, why that this oh, these are all the pain points I feel, and, you know, I would like to what’s next? You know?

Marisa Shadrick [00:09:21]:So you

Kathy Farah [00:09:22]:break it down in different ways like that.

Marisa Shadrick [00:09:24]:Yeah. So if we speak specifically, it might be easier to kind of explain it. Like on a sales page, you may start with pain bullets. Because if you understand your audience really well, you’re gonna know maybe what the struggle is, not just the external struggle, but the internal feelings that are going on with them because of this external struggle. So if you can if you can very succinctly explain, you know, and you often see if you struggle with, that’s a poor way to write it, but you get the idea. If you struggle with and you begin to highlight these things that you know your audience is struggling with, then all of a sudden, they’re gonna self identify and go, oh, gosh. That’s me. And then when they go down to the benefits, like what you were talking about, Kathy, what do you suppose you’re gonna feel when they see all those bullets that are benefit or result driven? How are they gonna feel like you’re to that?

Kathy Farah [00:10:24]:Yeah. You’re now gonna feel like there might be a solution to solve my pain point.

Marisa Shadrick [00:10:29]:Yeah.

Kathy Farah [00:10:30]:And you’re especially if you’re able to drive those benefits down to, okay, it’s addressing like, oh yeah, I’d like to be able to fix that. That’s gonna help me fix this problem and so on, and it’s gonna list it in such a clear way.

Marisa Shadrick [00:10:44]:Mhmm. Like, for example, weight loss. Let’s just take weight loss. You know, oftentimes people don’t just want to lose weight, They wanna maintain the weight. So if you show a bullet that has a benefit that they can lose, maybe say they lose, I don’t know, £3 a week. So what’s that, you know, over £10 a month, And not only lose and reach your goal after 90 days, but maintain your weight. Even over the holiday season, you know, now they’re seeing a deeper benefit. So that’s what we’re talking about is that it needs to be not just you can lose weight.

Marisa Shadrick [00:11:25]:Next bullet, you know, something else. You know, you want to finish that bullet. It’s almost has has a rhythm. You start with the benefit and then you give them the result of that benefit. So it needs to be completed. And I think that’s the number one thing I see in bullets that they start right with a benefit, but then they kind of stop. We need to show a benefit and then the result of the benefit. Right? For example, like let’s figure weight loss.

Marisa Shadrick [00:11:53]:Let’s camp there for a minute because that’s that’s a little easier. If I walk, right, you’re a walker, Kathy too. Yes. If I walk every day, I’m gonna feel some immediate benefits. I’m gonna have maybe a little bit more energy. I’m I’m gonna give myself a pat on my back for doing it because I don’t wanna do it, you know, so all of those are benefits, but long term. What can we say about long term Kathy, not only the immediate but long term, if they’re walking?

Kathy Farah [00:12:22]:Yeah. You’re healthier. You feel healthier. You know, maybe you’re addressing some health related issues that suddenly become like a benefit, your mindset sort of changes. You know, you start to feel more positive, and oftentimes, like with walking for me, a lot of times it sparks creativity. Yeah. Just getting out in nature, and being able to, you know, walk and think about ideas, it just kind of comes to life, you know. So there’s other benefits that you can kind of highlight that helps them feel that deeper emotion.

Marisa Shadrick [00:12:57]:And there’s been studies too that show people that walk and begin to track maybe their steps. They can help existing health conditions too. And so the long term benefit could be also, prevention of osteoporosis. Right? Or it could be, maybe lowering their blood pressure medicine. Those type of things are ongoing benefits for them. So that’s what we’re trying to do is not just say you can lose weight because that doesn’t have an emotional connection as much. It’s more like a desire of an outcome that they want. But we want to really connect it to something that is going to resonate with them.

Marisa Shadrick [00:13:36]:And for the ladies, maybe it’s looking better and feeling more confident, right? Maybe they’re not feeling so confident. So we wanna dig in to what are the benefits of this and the outcome. And when we just kind of inject our bullets with these things, they really pop, and they really do a lot of the heavy lifting. And you agree? I love bullets.

Kathy Farah [00:13:59]:Absolutely. Absolutely.

Marisa Shadrick [00:14:01]:What do you think is

Kathy Farah [00:14:02]:the hardest thing about action

Marisa Shadrick [00:14:04]:Yeah.

Kathy Farah [00:14:04]:In the story.

Marisa Shadrick [00:14:06]:What do you think is the hardest thing about writing bullets? I’m curious what you think.

Kathy Farah [00:14:11]:You know, I think it’s probably really needing to write the true amount. Like, you know, like, really, you should be writing, you know, a lot more than what you’re actually using. So if the end result is 10 bullets, you know, I think the idea of writing these, you know, 10, 20, 30 different options to really pull out the best information. I think that’s, you know, one area. Also trying to tie it to, like, what your preceding sentence is to see, does it make sense? Does it kind of logically flow where, you know, everyone kind of says you’ll discover. But does that bullet point, if you were to say you you’ll discover and then bullet point, you’ll discover bullet point, does it flow? Or did you kinda lose track of, you know, does does the sentences still make sense if you were to add your little phrase before each of those bullets?

Marisa Shadrick [00:15:10]:I love that. Just writing more, almost like free writing. Like, what can I say about this product or service that I’m providing? What is the pain and the struggle of my target audience? And even what are the objections? And make and just free writing, like Kathy was saying, is write, write, write. And if you could even create, you know, a list of maybe internal struggle, external struggles, you know, those type of things, words that they use and then start writing, writing a lot over the amount and not judging it. Right? Just writing some some lines, and then going back and see which ones are the best ones might be a good way to get started, right? So bullets can be very effective, and they can be normally when you write bullets are thematic, like Kathy was saying, you can you can talk about the benefits or you can talk about the pain, or some of them could be explaining the features. That would be okay then to write about features. If you’re explaining about the product, you’re at that place on a sales page, and you’re explaining the product, you can tell them what’s included in whatever it is they’re buying. So that’s okay, in that scenario.

Marisa Shadrick [00:16:21]:So how do bullets command attention? I put in here that they conceal and reveal so sometimes they’re curiosity driven to You say that’s that’s also kind of a strategy that sometimes Yeah.

Kathy Farah [00:16:39]:You could definitely create some curiosity and say, what What’s inside? What is that gonna tell me? Yeah. You know, by the the types of bullets where you’re not revealing all of the details in the bullets of what you’ll get, just hinting at the idea.

Marisa Shadrick [00:16:57]:Yeah. And what I like the reason why I scan is I like to get to the bottom line. You know, what’s the bottom line? Because sometimes sales pages, I mean, Kathy, have you seen sales pages that go on and on and on and on and on and on and on? Literally, your finger is just like scrolling, scrolling, scrolling, scrolling. You wanna get down to the bottom of what are you really offering? I don’t know. They must be effective. I don’t like them. And I don’t write that long. As long as I say what I need to say, call it good and call it a day.

Marisa Shadrick [00:17:23]:But some of them just go on forever.

Kathy Farah [00:17:25]:Well, and you know what I always think of when I start seeing a very long sales page like that, I immediately start going, oh my gosh, how expensive is this thing? It’s gonna be very expensive. They’re really trying to convince me of something. And I’m not sure if anyone ever reads from start to finish of a very long sales page, but somebody must. Right? There’s detailed people that will, but I always think this must be very, very expensive.

Marisa Shadrick [00:17:54]:Mhmm.

Kathy Farah [00:17:55]:So So I wanna scroll to the bottom.

Marisa Shadrick [00:17:58]:Yeah. Me too. And then I start wondering, sometimes when they write too much, I get suspicious. Yeah. I’m going, why are you writing so much? Are you trying to bamboozle me or something?

Kathy Farah [00:18:09]:Yeah. You’re over selling me. Yeah.

Marisa Shadrick [00:18:11]:Or are you just stuffing keywords, and that’s why this thing is so long? I just don’t I don’t see the necessity for it because I have I have paid for premium products a lot 1,000 of dollars. And it didn’t even have to be that that long of a sales page as long as the benefit and the transformation the outcome was there, what I was looking for. So it was there, then I was, There don They don’t have to be grammatically correct. And that’s something. Yeah, so effective that way. And they they can contain more than one sentence. If you do write a sentence, you can have a couple sentences in there depending on where you’re using it. So some of the most common bullets like I think you said it, here’s what you’ll discover, you know, that’s that kind of tease it up or how tos people are familiar with those.

Marisa Shadrick [00:19:07]:You know, how to bullet bullet bullet, or also number bullets, right? Yeah, the 5 ways you can do something and 12 345 it’ll show in bullets. So another one that that’s one of my favorites. I don’t know if you use these Kathy is the if then if you’re able to spend, you know, 30 minutes a week or an hour a week, you know, writing, you can improve your copy by 10% or something, You know, then you’ll improve your copy by 10%. If then, if you do this, then this can happen. If you walk, you know, a mile a day, then your health can increase by a certain percentage or something like that. Do you use those? Do you like those?

Kathy Farah [00:19:53]:I, you know, I have before, but I don’t use them very often, to be honest with you. Like, I will use, you know, to, like, break things you’ll get if I’m, you know, if I’m selling something, I might break down the bullets of the things that you’re gonna get in this offer. You know, this is what the price is, and here are the things that you’re, you know, this is what it means. Like, you know, what’s what’s included, that type of thing. But yeah.

Marisa Shadrick [00:20:20]:So, let’s give them an idea of where we can use bullets, and then let’s go into our critique. So Okay. Where places you’ve seen bullets that

Kathy Farah [00:20:28]:that I have seen them on website landing pages, on opt ins, emails. Yeah. If they’re selling a product, especially, sales pages. The back of book covers, like you said earlier.

Marisa Shadrick [00:20:47]:Mhmm. Yeah. All of those. Yes. Social posts?

Kathy Farah [00:20:51]:Social posts? Yeah. That’s often. Right? We a lot of times, we’ll use them in social posts.

Marisa Shadrick [00:20:57]:Yeah. I mean, they’re so versatile, and because they’re so powerful and set they say so much succinctly. Now that is a skill that needs to be developed to be able to say things succinctly because it’s not easy. The less you say, the harder it is to write.

Kathy Farah [00:21:15]:It is. It really is. That’s why I love Grammarly because it does help to kinda remind you, like, you don’t really need all of those words.

Marisa Shadrick [00:21:23]:Mhmm.

Kathy Farah [00:21:24]:Start stuffing it with a bunch of adjectives. You can probably drop a few adjectives.

Marisa Shadrick [00:21:28]:Yeah. And to get started, I love what you suggested for them to just write. Just start writing. No judgment. And think of even objections when you’re doing that. What are some of the objections? And flip it into a benefit. That way, you’re addressing exactly maybe some preconceived idea that they have that’s blocking them from moving forward. If you take an objection and flip it into a benefit driven bullet, that may help as well.

Marisa Shadrick [00:21:54]:But I love that idea. And I do that. I just free write or make a list first or I just kind of craft some things first. And when I do a lot of headlines, a lot of those can turn into bullets. So it’s not wasted time at all because you’re only gonna use so many headlines. The other 3 turned into bullets. So excellent. So today, Kathy, we have a a copy critique by Marisa Di Mercurio.

Marisa Shadrick [00:22:21]:And she has a lead magnet that she would love us to take a look at. So I’m gonna share my screen. And then we’ll go over this. Let me see if I can find my my share button here. So where did it go? Here it is. You know that script. Hang on just a second. Well, where is my darn share button? Hang on a second.

Marisa Shadrick [00:22:48]:Here it is.

Kathy Farah [00:22:49]:Do you have thousands of windows open again?

Marisa Shadrick [00:22:53]:I have 3 monitors.

Kathy Farah [00:22:56]:I know. That’s that’s the problem. Your share button is somewhere here.

Marisa Shadrick [00:23:01]:Yeah. So let me, let me share here it’s giving me and the thing is that a lot of these tools, they start updating, and then things kinda move around. So Yes. But that’s okay. I think we got it here. There we go. This is her opt in. This is what she provided for us.

Marisa Shadrick [00:23:22]:So let me see if I can make this bigger, because I’m having a hard time seeing

Kathy Farah [00:23:25]:it. Yes, please.

Marisa Shadrick [00:23:26]:Having a hard time seeing it. So we have let’s describe for those that are listening. Let’s describe it first. So you wanna describe what you see for those that are in listen only?

Kathy Farah [00:23:40]:Yeah. It starts off with an image, and it looks like she’s got, you know, it’s a person holding. So it looks like it’s like a magazine, you know, so that’s nice. It kinda gives you I’m sure it’s the cover of her opt in, so that really makes it appear 3 d like. So that’s kinda how it starts is showing the title and the image of her, opt in cover. Mhmm. Someone holding it. So it kinda gives you that feel like you can, you know, gives that pop off the page.

Marisa Shadrick [00:24:15]:And the image has beautiful, wine glasses, like a whole cluster of wine glasses with various color of wines in it. And below, there’s Texas as wine pairing 101. So it’s very compelling image. Yes. I love the image. It’s beautiful. Okay. So let’s go further so you can describe the rest.

Marisa Shadrick [00:24:37]:What’s below it?

Kathy Farah [00:24:39]:So then below that, there’s some, text. You’ve got a little little headline and text and then, the option, you know, to be able to sign sign up. So you can enter your email address and then your call to action button to send to me.

Marisa Shadrick [00:25:00]:Mhmm. Yep.

Kathy Farah [00:25:01]:So the colors are stand out. So you’ve got yellow and kind of a soft pink as well. Mhmm.

Marisa Shadrick [00:25:09]:It’s, it looks like the it’s an opt in form from an email service provider of some sort. So it has a place for the image. And then the actual box where the email goes has within it a little bit of text that says which wine tonight. And then below it, it says chef and missus chef have prepared for you an 8 page wine pairing ebook to guide you through the process of making your wine selections. Learn tips for choosing the best wine for you, your meal, and your palate. Free plus bonus printable wine pairing grid. And then she has just email. No first name, just email, and then a call to action button that says send to me.

Marisa Shadrick [00:25:54]:That’s it. There’s no, there’s no really opt in page to this. It’s more of an opt in form. So maybe we need to explain the difference, Kathy, so people understand. This looks like it came from an email service provider in its actual form, I’m guessing. It looks like.

Kathy Farah [00:26:13]:Yeah. Yeah. It does look like the the and the form usually is going to be limited as to how much information you can put in it versus an actual stand alone page. Usually, you have a little bit more room to add some additional detail and maybe some bullets. But, yeah. So this does look like it’s, the forms usually gives you just, limited

Marisa Shadrick [00:26:41]:options. Right. First of all, I love the idea of the lead magnet. I love because I don’t drink wine very often, and don’t send me to the store to buy wine because I won’t know what to pick, and I will just wonder and I will waste money. So don’t send me to the store. So having this guide, I think it’s a really great idea because I know Krista and they do a lot of culinary video videos and they talk a lot about food and she brings and this is only because I know her, you can’t tell this from, you can’t tell this from the lead magnet, but I know her that she helps people take the outdoor fancy restaurant dining experience and bring it to the kitchen. Right?

Kathy Farah [00:27:32]:Oh, nice.

Marisa Shadrick [00:27:32]:Okay. Simple fun. But you can’t tell all that here. See, you can’t tell all that because what we’re seeing is the actual resource which is beautifully done, love but the colors are beautiful. Witch wine tonight, and she says what this is. So what she’s done with the colors, aesthetically, the idea is stellar, because again, and plus, she includes a printable, something you can put with a magnet on your refrigerator. Very clever, great idea. Perfect for her to offer this because since they do give, you know, cooking tips, you know, simple tips and she helps you create these beautiful meals at home, you know, you might wanna get a bottle of wine to go with it.

Marisa Shadrick [00:28:24]:So this is really serving her audience well. So those are the positive things I see. Do you see more positive things here from this resource?

Kathy Farah [00:28:32]:Yeah. I definitely think this is helpful because that’s often a question, you know, people have is kind of, how do you pair your wine? You know, what, you know, does this, this type of wine go with fish, or chicken, or, you know, beef? Like, you know, deciding which which wines will kind of compliment the food you’re creating. I think, is something that people that drink wine do look for. So I think she’s addressing the needs of an audience that may be interested in, you know, learning more about wine and making it simple. I think that’s great. And then you kinda have the background. I wonder if it’s kind of the the pink is sort of kind of a play off of, like, rose, you know, that color that you would typically see, you know, kind of a light pinky, vibe. So, you know, I think I think all of that kinda stands out nicely.

Marisa Shadrick [00:29:29]:And so let let’s look at this and let’s think of because we talked about bullets, what do you think are the problems that people run into when it comes to why now? I expressed a little bit of mine. I would totally waste money because I don’t know how I just learned that I’m such an idiot with wine that, you know, light light meat with light wine, like a white wine, red meat with red wine. I mean, I didn’t even know that. You know? What can I say? Yeah. Because I don’t drink wine.

Kathy Farah [00:29:59]:And I’m not a big wine expert, so it would definitely if I was trying to figure that out.

Marisa Shadrick [00:30:04]:But what say if I’m, I want to prepare a meal, like say for the holidays or maybe someone’s anniversary and I wanted to be really special, then I just don’t know how to do this. And so it’s going to create, first of all, some anxiety because I wanna pair it well and I want it to be special and I want it to be memorable. And so this would be really helpful for those struggles as well. Can you think of other problems too that people might have when it comes to during especially if you don’t drink wine very often, you’re not gonna know, you know?

Kathy Farah [00:30:38]:Yeah. Yeah. And this would be a great opportunity for bullets where you’re talking about those kind of pain points of trying to, you know, you’ve got a special occasion coming up, you know, what what type of wines. Maybe it is something like that, where it kind of gives a hint of the different scenarios that you might encounter of when you would be specifically wanting to fry find the right wine pairing.

Marisa Shadrick [00:31:07]:Mhmm. Yeah. Especially because wine and I just know from from, you know, going with my husband. He understands wine a lot better than I do. But some of them can be really expensive, and expensive doesn’t always mean good. Right? Some of the ones that aren’t as expensive can be wonderful. So it just depends on where the wine came from what year it is and all this other stuff that I have no clue.

Kathy Farah [00:31:33]:So And so that would be interesting to kind of highlight is which direction is this going in? Is it at a more basic level? Or is it giving you some of that information of, you know, how you can purchase a, you know, wine that kinda meets your budget? You know, because like you just said, sometimes people think to get a good wine, they they have to spend a lot of money, and that isn’t always the case. There are other options.

Marisa Shadrick [00:32:01]:And that would be beautifully displayed with bullets.

Kathy Farah [00:32:04]:Yes. Yes. Exactly. So kind of highlighting the things they’re addressing in their ebook, the scenarios, like, we’re talking about in a bullet, you know, kind of a list of bullets might be beneficial here.

Marisa Shadrick [00:32:19]:Mhmm. I think so too. So for those just listening, I think this form is done very well. What I would like to see is more. I would like to see about chef and missus chef. I would like to know about who they are. You know, I would like to see the benefits of being able to do this. What are the what are the challenges I’m gonna be able to overcome, like I was sharing earlier, from this resource? Again, if I was to sell this resource, what else would I put on there to be able to show the value of it? And that’s how I have to think sometimes, like, if I was to sell this, what do I need to put on there to show the value? And unfortunately, today, it’s so congested online that we have to treat the freebies like as if we were gonna sell something and provide as much as possible on there on the opt in page.

Marisa Shadrick [00:33:12]:So this is great. I would just love to see more. And then if she does create

Kathy Farah [00:33:17]:a live web page,

Marisa Shadrick [00:33:18]:then she can create that custom URL.

Kathy Farah [00:33:22]:Yeah. And I was gonna say, just like you were saying without, you know so if I’m a person, how how do I arrive at this page? So what’s my awareness level of who they are? Chef and missus chef doesn’t really give me, you know, an understanding. So having a little bit, like you said, to help build some trust of why I would give my email address for this wine guide versus another wine guide. You know, if they have these, you know, other means that they’re communicating, if they’re more popular in the social setting, you know, as far as like teaching teaching certain things, then giving a little bit of information about who they are so that someone, you know, has trust putting, you know, their email address there.

Marisa Shadrick [00:34:12]:Mhmm. I think the only exception, now that I’m thinking about it a little bit more, where you would want maybe just the feels or just the box itself without an entire opt in page would be if you’re a blogger and you’re creating some kind of content upgrade, like you’re blogging, writing something about the topic. And then there is a field with a call to action that if you put your email in here, you can get this printable and also this free resource. In that situation, I could see that this would work well. And sometimes you can connect your email service provider with your website and have the fields pop in so that there’s no barrier. There’s not another page they gotta go to right there when they’re reading the blog post. They can put in their email and get that that download. So I think I will say there is a place for this for content upgrade.

Marisa Shadrick [00:35:12]:Yeah.

Kathy Farah [00:35:13]:And that’s what we don’t know here right now. So that that’s an excellent

Marisa Shadrick [00:35:18]:point. Yeah. That was because I was thinking about then I thought, well, wait a minute. I do use forms. What do I use them for? And I use them for content upgrade. So Yeah. So I take it back. Yeah,

Kathy Farah [00:35:28]:yeah, yeah, yeah. So location makes

Marisa Shadrick [00:35:30]:Yeah. Or if you’re doing some kind of live event, like I know she does videos, if she’s doing a live video, and she’s saying if you’re watching this video now the thing is if it’s an actual opt in, there’s more uses for it. It could be a standalone lead magnet that you can use in other places. But if you’re having some type of Zoom call or something and you’re presenting something, and you want them to just fill out their email, and you’re talking about wine pairing already, that’s kind of like a content upgrade. But you’re actually mentoring and you’re helping them and you’re audibly on video saying something, maybe this will work too. But I think she could use this more. I think she could use this with an opt in page. She can use it a lot more.

Kathy Farah [00:36:16]:Yes. For sure. Because I think she’s addressing something that people want to learn more about. So, yeah, I think you’re right. So it really depends on where she’s got it. And if she’s getting to sort of sell what this is in another format, and then this is just kind of the x you know, the step to, you know, get the actual guide. You’re right. That would just make sense that she could use just the form itself.

Marisa Shadrick [00:36:40]:Yeah. And then again, she can always use the resource as a bonus for something else. And the natural natural problem that people will have once they figure out how to pair it, how do you make the meal, the beautiful meal? And that’s where she can help them too. So Yeah.

Kathy Farah [00:36:54]:So

Marisa Shadrick [00:36:54]:I think overall

Kathy Farah [00:36:55]:where her welcome sequence could, after they sign up, can start to go into that too.

Marisa Shadrick [00:37:01]:Ah, there we go. Email strategist thinking there. Yep. For sure. You can go from there with the email sequence and do a little bit more with that.

Kathy Farah [00:37:13]:Yeah. That’s right. Down that path to kinda get to see, I always think of repurposing things. Right? So that’s Yeah. You know, it it was something that she’s put so much time into. You’d wanna see all the different ways you could repurpose it in different areas.

Marisa Shadrick [00:37:28]:Mhmm. Absolutely. I like how you think though. Email. Because it’s true. You can use an email, you can put bullets in the email. Yes. Now we’re full circle.

Marisa Shadrick [00:37:39]:We’re full circle. So, we are almost at the end here because we’ve been on and we’re trying to keep these about 30 minutes. So I just, appreciate Marisa Dimicurio giving us this opportunity to critique it. I think she did a fantastic job. I just would love to see more. That’s all. Just love to see more. And in the show notes, I will put a link we are going to be Cathy and I are gonna be working together.

Marisa Shadrick [00:38:05]:And we’re going to be inside of copy connection, which is a copywriting course, where we show up for q and a and critiques. It’s not open yet. There’s a wait list because I decided to add chat gbt and AI component to each module. It’s it is what it is, right? That’s the elephant in the room. I need to address it. So it needs to go in before we launch it. But the wait list, you can join the wait list, marissashadrick.com forward slash wait list. And then you will be in the know when we open it up to the public, and it’ll be fun.

Marisa Shadrick [00:38:48]:It’ll be exciting. Go through various modules. You can go as fast or as slow as you want. You can do one each month or you can go faster, and there’ll be opportunities once a month for q and a and also for copy critiques. So, Kathy, do you have anything else you wanna add about our conversation today with bullets and Christa’s lead magnet?

Kathy Farah [00:39:10]:No. I think this is all excellent, and it’s always nice when somebody submits. So I appreciate, that she was the brave one of the brave souls that,

Marisa Shadrick [00:39:20]:saw

Kathy Farah [00:39:21]:that we will yeah. You know, we wanna try to help. That’s the biggest thing here. Right? We wanna build to help people get better at the things that they’re doing.

Marisa Shadrick [00:39:29]:I think it’s beautifully done. If she use it for content upgrade, I think it’s a done deal. If she wants to use it more, like you said, repurpose it, then, you know, an opt in page, would be a great idea too. Or even, you know, I don’t know, you know, what else she sells on the back end, but it could be a way to use an email sequence to sell something else related to the topic. So So yeah, she did a great job. So Kathy, thank you so much for being on today. Thank you.

Kathy Farah [00:39:58]:I’m glad we did this again.

Marisa Shadrick [00:40:01]:Yeah. And next time I wanna hear what you’re working on to see what type offers you have for everyone. So I’m gonna hold you to it. It’s been recorded. Yeah. It’s on here.

Kathy Farah [00:40:12]:So It’s trapped. I’m trapped.

Marisa Shadrick [00:40:15]:True, darn trap.

Kathy Farah [00:40:16]:Yeah. But

Marisa Shadrick [00:40:17]:thank you so much. It really is wonderful to do these with you. I love it. I love connecting with you. And I know it just gives everybody a lot of value. So thank you so much everyone for tuning in. I appreciate it so much. Until next time, We’ll say goodbye.

Marisa Shadrick [00:40:34]:You want to say goodbye, Kathy to everyone?

Kathy Farah [00:40:36]:Yes. Bye. Thank you.

Marisa Shadrick [00:40:38]:Alright. Take care. Bye bye.

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Short, bite-sized pieces of copy can pack a punch when written well. That's why I love bullets! We're zeroing in on the power of bullets—those compact, curiosity-provoking dynamos of content—and how they can transform your message and captivate your audience.

So, grab your note-taking tools, and let's amplify your writing skills!

In this episode, you'll discover:

• The Essence of Bullets:
  • Understand bullets as cousins to headlines, designed to stimulate intrigue, control attention, and trigger emotions in readers.
• Why Bullets are Effective:
  • Learn how bullets amplify pain points, share benefits, and explain features, making your message clear and impactful.
• Commanding Attention with Bullets:
  • Discover techniques for using bullets to conceal or reveal information, making content scannable and straight to the point, depending on the context.
• Breaking Conventions:
  • Explore how bullets break traditional grammar rules, can contain multiple sentences, and, with their intriguing format, hold a reader's attention.
• Bullets' Versatility:
  • See how bullets are used across various mediums, such as websites, social posts, and book covers, with examples of effective bullet formats like "How to" and "If...then."

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In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Leverage LinkedIn's algorithm with these simple LinkedIn inside secrets for B2B growth!LinkedIn is a goldmine for small business owners. But I understand the frustration when effort has a limited return.

That's exactly why I've been experimenting with LinkedIn strategies since the end of 2022, and, spoiler alert, the outcomes have been outstanding! 😲

But refining these tactics wasn't a walk in the park.

In this episode, I'll freely share what I've learned about LinkedIn's algorithm and how you can create less content with more engagement.

In this episode, you'll discover:

• Algorithm Insights: Get insider knowledge on how LinkedIn's algorithm operates and how to leverage it for more engagement.
• Newsletter Nuances: Discover why your LinkedIn newsletter could be your content creation and engagement powerhouse.
• The Magic of Comments: Learn how going beyond posts can significantly impact your professional network and drive traffic to your profile.
• Profile Power-ups: Grasp the importance of optimizing every inch of your LinkedIn real estate, from the banner to the featured section.
• Impression Hack: Find out how I increased impressions from 1000 to 31,828 (It's so simple, you'll be shocked.)

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Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Many entrepreneurs are high achievers, self-starters, and very intelligent, but savvy entrepreneurs also value personal mentorship.Having a football coach, performance coach, or career coach was a logical option when we were in school. But adulthood doesn't mean we stop learning from mentors.

When I took public speaking seriously, I hired a speaker coach. I also hired a coach when I wanted to fast-track my LinkedIn learning.

Growth doesn't happen in isolation. The right coach can be a valuable asset in your journey to success, offering personalized support, accountability, and expert guidance.

But how do we know we're ready for that step?

In This Podcast Episode, You'll Discover:

• There are undeniable signs when it's time to transition from digital learning to interactive learning with the help of a coach.
• The profound ripple effect a coach can have in various areas of your life, from improving productivity to boosting business results.
• Each coaching model has unique advantages, so choose the right personal or group coaching program that aligns with your goals.
• Coaches provide strategies to help you leverage your strengths and unlock your full potential.

Next Steps

There comes a time when we need to go beyond courses and YouTube videos to reach our goals. I'd love to connect if you're interested in exploring coaching options. I offer various coaching programs tailored to fit different budgets and needs, including group and one-on-one.

Click Here to schedule a free 30-minute coaching call.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Picture this: a college student, passionate about writing, is met with disheartening advice from a professor—"Don't become a writer."

Despite the passion and joy found in the craft, those words shelved a dream.

Fast-forward through the years, and my special guest, Jonathan Milligan, has not only self-published several books but also had Baker Books publish Your Message Matters in 2020.

The most impactful stories are those we live ourselves.

Join us as we explore how a dismissed dream found its way back and how Jonathan uses book funnels to generate leads and sales.

In this podcast episode, we discussed:

1. How this seasoned author plans to write a 7-part series with a proven structure for maximum creativity and productivity.
2. A process for creating effective book funnels to build your brand, generate leads, and drive significant business growth.
3. Explore Jonathan's strategies for creating perennial bestsellers and why that's so important.
4. Ways to leverage AI technology as a powerful assistant to streamline the creation of book outlines and content, saving you hours.
5. Find out how Jonathan overcame early discouragement and found his voice as a writer, inspiring others to believe that authenticity can impact your readers.

About Jonathan Milligan

Jonathan Milligan is an author, blogger, speaker, and online business coach.

He has spent the last decade guiding and directing creative professionals on how to pursue meaningful work. Since 2009,

Jonathan has run his own portable lifestyle business online.

Today, he teaches others how to build a business with their passion, story, or message. He recently released his traditionally published book Your Message Matters. Jonathan lives in Jacksonville, Florida, with his wife, Charity, and their two kids.

Connect with Jonathan

Links - https://www.platformgrowthbooks.com/ - books by Jonathan

Links - https://www.marketyourmessage.com/ - free training by Jonathan

Resilient Faith Online is Now "Amplify Your Authority!"
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Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Let's get straight to the point—words are powerful, especially when capturing online leads; use these copy tips to create powerful lead magnets.
If you've ever scratched your head wondering, "How do I get more subscribers from my lead magnet?" then drop everything and tune into this episode →

Convert Kit Email Strategist Kathy Farah joins me for this episode to discuss lead magnets and provide another opt-in page critique.

In this podcast episode, you'll:

1. Discover How To Improve Your Lead Magnets: Master creating lead magnets that compel your audience to take the next step.
2. Hone Your Call to Action: Learn how to craft irresistible calls to action on your site that seamlessly guide visitors toward a download.
3. Simplify to Amplify: Discover the power of removing obstacles, including those extra clicks, to improve your conversion rates. (I humbly share my recent blunder.)
4. Create Easy Peasy URLs: Why it's important to create short, keyword-rich URL slugs.
5. Best Practices for Email Deliverability: Explore advanced techniques to ensure your emails reach subscribers' inboxes and keep your list healthy and engaged.

So, whether you're a budding entrepreneur or a seasoned pro looking to sharpen your copywriting skills, this episode is packed with practical tips.

Get ready to chuckle at quirky blunders, nod in agreement on the precision of messaging, and maybe even face-palm at the oh-so-familiar marketing faux pas. It's all part of growing, learning, and earning revenue.

Resilient Faith Online is Now "Amplify Your Authority!"
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Amplify Your Message $29 Membership Includes

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• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

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In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Whether you're offering something for free or selling a product, the strategy behind your promotion determines its success.

It's not enough to create a great lead magnet; you must also track its performance. Are people downloading your PDF? Are they signing up for your webinar? If not, it's time to revisit your strategy.

In this podcast episode, you'll discover how to:

• Reverse-engineer your lead magnets and create offers beyond the traditional e-books and PDF guides.
• Implement sales strategies to increase conversions.
• Encourage micro-commitments to guide a potential customer through the customer journey.

Lead magnets aren't just freebies; they're a powerful statement about the quality of your brand.

Learn to create resources that pack value and align beautifully with your paid offerings.

Related Episodes

Episode #78 Three Needed Changes When Working Hard is Not Enough
Episode #84 AI Vs. Human Touch: Striking the Right Balance

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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AI VS Human Touch. How Do Content Creators Strike the Right Balance?We're diving headfirst into the conversation and sometimes debate of AI vs. the irreplaceable human touch.

Now, I know what you're thinking. AI? Doesn't that cold, soulless machine spit out robotic content?

It can unless you use my 12-step workflow that shows you how to use AI in your content creation without losing that warm, heart-to-heart connection we all crave.

Here's What You'll Discover In This Episode

• Use AI tools as a supportive writing assistant, not a replacement for your authentic voice and creativity.
• Implement a 12-step workflow for content creation, including using AI tools to streamline the process and produce high-quality content efficiently.
• Access a downloadable PDF document with convenient links to the AI tools mentioned in the episode.

From digging up those juicy keywords to structuring your thoughts, I'm covering a start-to-finish process with repurposing suggestions.

Your Action Step

NEW: How to Integrate AI in Your Article Creation: 12-Step Writing Workflow

https://marisashadrick.com/podcast/episode-84-ai-vs-human-touch-striking-the-right-balance/

FOLLOW MARISA ON LINKEDIN☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/

Join the Podcast Community! https://marisashadrick.com/listen

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Discover Infinite Content Possibilities with AI AssistanceContent creation can lead to fatigue and burnout.

If you're nodding along, thinking, "Tell me about it, Marisa," then you must plug into today's podcast episode.

Whether you're an AI skeptic, an enthusiast, or somewhere in between, buckle up for an eye-opening interview with special guest Greg Wasserman.

Greg and I explore the intersection of human creativity and AI assistance to craft and repurpose compelling content that resonates with your audience.

Here's What You'll Discover In This Episode

• The Future of Podcasting: Explore emerging trends in the podcast industry and how AI is poised to revolutionize content creation and business strategies.
• Benefits and Drawbacks of AI: Uncover the advantages of AI assistance in content generation while navigating potential limitations and maintaining authenticity.
• The Human Element: Explore the intersection of human creativity and AI assistance to craft compelling content that resonates with your audience.
• Addressing Concerns: Tackle concerns about AI-generated content replacing human jobs and find ways to adapt and thrive.
• Content Repurposing: Discover how to leverage content repurposing to save time without sacrificing quality or engagement.
• Community Building: Gain insights into Greg's approach to building connections and community in the digital space.
• Future Opportunities and Challenges: Look ahead to upcoming opportunities and challenges with AI and how businesses can prepare for them.

About Greg WassermanGreg is the Head of Growth, Partnerships, and Community for Castmagic. His 20 years working with brands, companies, agencies, and small businesses make him a valuable resource. A leading voice in the podcast industry, a jack of all trades, and someone who values connection, he's set to share insights on the power of content repurposing, saving valuable time, and expanding your business.

Connect with Greg on LinkedIn!
Discover the Power of CastMagic

Disclaimer: The above CastMagic link is an affiliate link, meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this pro

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Are you ready to turn heads by improving your headline copywriting? Discover secrets that captivate and convert your lead magnets. In today's "Amplify Your Authority" podcast, I'm joined by special host guest Kathy Farah, a ConvertKit email marketing strategist who brings her expertise to our lively discussion on creating compelling headlines.

We dive into the nuances of making your headlines stronger with action-driven messaging.

Here's what you'll discover in this podcast episode:

• Sculpting a lead magnet headline that's irresistible – not ignorable
• Crafting calls to action that practically push the button themselves
• Designing a device-friendly opt-in so your offer looks fab on any screen
• Injecting just enough personal touch to build trust and still keep it professional
• Turn lurkers into loyal subscribers with relevance

...and that's just skimming the surface!

Plus, a LIVE Copy Critique

Kathy and I also examined one of our listener submissions, Jenine Camins's brilliant work from uqmindfulness.com.

Together, we reviewed a well-written lead magnet and provided Jenine with helpful feedback to make it even stronger.

Jenine Camins Life Coach UQ Mindfulness

Lead Magnet: https://uq-mindfulness.ck.page/52e371f349

Jenine's Website: https://uqmindfulness.com/

Listen and implement these actionable insights for your copy projects.

Rate, Review, and follow on Apple Podcast

Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you’re not sure what to say, here’s a suggestion.

• How did you find me?
• What do you do for a living?
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You’ll help me reach and support more people, and I’d appreciate it so much.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Are you curious about LinkedIn and how it can benefit your business?

Get ready to dive deep into the world of LinkedIn with Michelle J Raymond, a leading expert in LinkedIn company pages.

With a wealth of experience and a track record of success, she's ready to share a treasure trove of insights far beyond the basics.

While she's on her way to making a splash at Social Media Marketing World 2024, in this interview, she's pulling back the curtain to reveal strategies that can truly transform your LinkedIn game.

Here's what you'll discover in this packed-full episode:

• LinkedIn Myths Unveiled: Michelle's Insights on B2B Marketing
• Authenticity vs. Professionalism: Striking the Right Balance on LinkedIn
• Engagement Mastery: Building Your Presence as a Solopreneur
• Strategize for Success: Crafting a LinkedIn Plan Aligned with Your Business Goals
• The Human Touch: Michelle's Approach to Meaningful Connections
• Protecting Your Brand: Safeguarding Against Personal Branding Pitfalls on LinkedIn
• Content That Converts: Michelle's Proven Tips for Captivating Content

Join us as we uncover the secrets to strategically optimizing your LinkedIn presence for substantial business growth, complete with actionable tips and advice.
About Michelle J Raymond: Michelle is amazing when it comes to LinkedIn company pages. She shines a light on the untapped potential of LinkedIn for B2B organizations.

As a seasoned LinkedIn company page specialist, host of the LinkedIn for B2B growth podcast, and co-author of the LinkedIn Branding Book and Business Gold, Michelle brings a wealth of knowledge and insight.

She is a highly sought-after speaker, evidenced by her upcoming Social Media Marketing World 2024 appearance. She'll be presenting and focusing on the pivotal role of LinkedIn B2B marketing strategies.

Follow Michelle J Raymond

• Michelle J Raymond (Linkedin Profile)
• b2bgrowthco.com/ (Company)
• linkedinforb2bgrowthpodcast.com/ (Portfolio)
• youtube.com/@michellejraymond (Other)

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Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

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Whether you're a seasoned podcaster or just starting, finding the right tool to create high-quality content can be a game-changer for your brand and sanity.

In this episode of "Amplify Your Authority," I sit down with Kendall Breitman, community manager for Riverside, to explore the impact of technology on the future of podcasting.

In this episode, Kendall and I discuss the following:

• My love/hate relationship with podcasting and why I've decided to go all in and create more content.
• Discover how Riverside's features simplify podcasting, including the latest AI-generated content.
• Advice on podcast content repurposing, quality sound, and consistency. And more!

Get ready to elevate your podcasting game and learn from an industry expert.

About Kendal Breitman
Kendall is a member of the Riverside team focused on supporting Riverside's community of creators. She has over ten years of experience working in television and video production for places like NBC and Bloomberg News.

Try Riverside for Free
CLICK HERE to get a taste of Riverside

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Subscribe and Never Miss an Episodehttps://marisashadrick.com/podcast Disclosure: Some recommended resources are affiliate link(s), meaning, at no additional cost, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse any tools or resources because I only recommend what I have used and enjoy.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Many talented individuals struggle to recognize their authority because of common psychological hurdles that create a barrier to self-acknowledgment.

Authority is not a destination but a journey—one marked by continuous growth, overcoming self-doubt, and breaking through preconceived notions about what it means to be a leader.

In This Episode You'll Discover:

✅ The Essence of Authority:
Discover a deeper meaning of authority and how it goes beyond conventional definitions.

✅ Signs of Leadership:
Recognize your subtle yet powerful signs of leadership that will help you become an authority in your field.

✅ The Role of Empathy:
Implement empathetic Leadership to transform your influence and set you apart as a leader.

✅ Overcoming Mental Barriers:
Learn about unique strategies for challenging negative thoughts and building a mindset that embraces inner authority.

✅ Leadership Leads to Authority
Aligning with your core values and mission can transform how you lead and influence others toward positive change.

Authority is not about having a particular title or position; it's about leading with empathy and influencing others toward positive change.

Grab the companion guide and use the Workflow Worksheet to recognize your true authority.

Click this link: https://marisashadrick.com/episode79

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Transformative Shifts for Sustainable Business Growth

As we transition into the new year, I've been reflecting on the pivotal changes needed when working hard isn't working anymore.

One crucial shift I've learned is to tear down negative beliefs and fears and build on a healthy foundation. It's not about working harder or pushing through; it's about working strategically.In this special episode of the NEW "Amplify Your Authority" podcast, we'll dive into the needed shift when hard work isn't enough.

Here is what you'll discover in this episode:

• Explore how dismantling negative beliefs can lay a strong foundation for entrepreneurial success.
• Discover the transformative impact of shaping your personal brand story and how to create an engaging narrative that resonates with your audience.
• Embrace simplification in business projects, from webinars to lead magnets, and the surprising benefits this could bring to your ventures.
• Learn about the often-overlooked dangers of underestimating time and complexity in projects and gain insights on how to sidestep these issues in your initiatives.
• Determine compensation based on the value and transformation provided rather than hourly rates and how to apply this principle for business success.

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You'll help me reach and support more people, and I'd appreciate it so much.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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As we stand on the threshold of 2024, I've gathered my thoughts on 2023's marketing shifts with recommendations for future success. What lies ahead is a different era in online business.
Technology continues to reshape marketing.

Just as television transformed advertising in the mid-20th century and the rise of the internet gave advertisers a global audience in the late 90s, today's AI evolution is another pivotal change, signaling a new era in online marketing.

It's a crucial wake-up call for businesses to fully equip themselves in the face of AI, as their competitors are certainly not standing still.

Join me as we explore adapting to these shifts, which can be the difference between thriving and merely surviving in the ever-evolving online marketing world.

Here's what you'll discover in this episode:

• The AI Evolution: Reflecting on the impact of AI in 2023 and its continued influence and why strategic marketing is more crucial than ever in our information-dense online world.
• Back to Basics: As we gear up for 2024, I'll emphasize the importance of revisiting the foundational elements of strategic online marketing. It's time to align your content with your core business goals, creating a cohesive narrative that resonates with your audience.
• Unveil the Future of Marketing: Get a sneak peek into the strategies set to dominate 2024, whether you're a starting or seasoned entrepreneur.
• Stay Ahead of the Curve: Learn how to build relationships and a network that gives you a competitive edge in the coming year.
• Master the Art of Adaptation: Understand how to adapt to the rapidly changing marketing landscape, ensuring your business stays relevant and thrives in 2024.

Tune in to the full episode for practical insights to navigate the ever-evolving online business landscape.

As we embrace the changes and challenges of the digital frontier, I'm here to guide you through it all. Whether you're an aspiring entrepreneur, a seasoned professional, or somewhere in between, this episode is a must-listen for anyone looking to elevate their online presence and impact.

Your Next Action Step!

Join me, Marisa Shadrick, in the 'Amplify Your Authority' program. This comprehensive group-coaching program guides you through the nuances of online marketing, messaging, and product development. Whether you're an independent coach, a se

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Email marketing remains to be a powerful business strategy for turning warm leads into customers.

In a recent podcast interview, email strategist expert Kathy Farah shares top email marketing tips that have propelled her online business forward as she helps her clients achieve remarkable results.

In this podcast, you'll discover the importance of

✅ Subscriber Engagement: Discover why subscriber engagement is the key to a thriving email marketing strategy.

✅ Reengaging a Cold Email List: Understand how breathing new life into inactive lists can boost your email marketing ROI and rekindle relationships with valuable leads.

✅ The Power of Effectively Using Tags: Dive into the world of personalization through tags and best practices.

✅ Balancing Informational and Promotional Content: Strike the right balance between providing valuable information and promoting your products or services to keep your audience engaged and receptive.

✅ Consistency and Authentic Connection: Explore why consistency and authenticity are the cornerstones of effective email marketing.

These email marketing secrets will help small business owners cultivate strong connections with their audience and increase their business success.

About Kathy Farah Consulting L L C

Convert Kit Email Strategist

In 2021, Kathy Farah faced a significant life change. She found herself divorced after 14 years.

Although this was a devastating season, she pushed herself to take control of her life and start her own online business.

As a ConvertKit email strategist, she blends project management, copywriting, and marketing skills with a passion for helping online business owners earn revenue from an engaged email list.

Connect with Kathy:

Website: https://www.kathyfarah.com/

LinkedIn: https://www.linkedin.com/in/kathyfarah/

Email: Kathy@kathyfarah.com

Free Resource: 4 Email Strategies to Reengage Your List

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👉 How

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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In a world where business strategies often revolve around ads, funnels, and the latest systems, it’s easy to overlook the power of gratitude.

But what if I told you that gratitude could be the connection between personal fulfillment and business success? From building solid relationships to reducing stress and attracting opportunities, we can’t underestimate the power of gratitude.

In this episode, you'll discover

➡️ Transforming Business Relationships: Discover how a simple act of kindness can revolutionize your professional relationships and foster a network of mutual respect and collaboration.

➡️Cultivating a Grateful Work Culture: Uncover the secret to boosting employee morale and creating a work environment where gratitude leads to unparalleled productivity and job satisfaction.

➡️ The Key to Exceptional Customer Service: Learn how integrating appreciation into your customer service strategy can significantly enhance customer satisfaction and loyalty.

➡️ Overcoming Entrepreneurial Challenges with Gratitude: Explore how embracing gratitude can make problems more manageable and reduce stress and burnout.

➡️ Gratitude as a Catalyst for Creativity and Resilience: Delve into how gratitude can spur creativity and innovation, essential for business success and resilience.

Let's make gratitude an everyday practice, building a brand known for positivity, integrity, and growth. Together, we can create a ripple effect of goodwill and an impactful legacy.

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Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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In today's episode, the remarkable Laura Mangum Broome is joining us.
Laura has overcome tremendous adversity, including facing breast cancer, heart failure, the tragic loss of her adopted son, divorce, and loss of her home and business.

Despite these challenges, she embodies resilience and transformation and has even written a book, "Flourishing After Adversity," to share her coping strategies and resilience tools with others.

She has also leveraged her experiences to become a successful public speaker. Laura's story is one of strength, faith, and grace, and her journey will leave you inspired and encouraged.

Here's what you'll discover:

✅ How resilience is a powerful tool that can help individuals navigate life's challenges and emerge stronger

✅ Actionable coping strategies and resilience skills to help individuals face adversity, stress, and unexpected challenges.

✅ Cultivate the ability to turn challenging life events into opportunities for personal growth and kindness toward others

✅ An opportunity for listeners to engage with Laura's book launch, and how can they benefit from joining the book launch team?

About Laura Mangum BroomeLaura Mangum Broome embodies resilience and transformation.

Her journey, marked by breast cancer, the loss of her oldest son, her life-saving heart transplant, and a sudden divorce after 27 years of marriage, showcases the human ability to triumph over adversity.

She created the iCope2Hope 3-Step Resilience Framework to help others conquer their fear of change, overcome challenges, and rediscover joy.

Her upcoming book, "Flourishing After Adversity: A 3-Step Action Plan to Transform Pain into Purpose and Embrace Joy Again" teaches the same resilience skills Laura used to experience positive growth while starting her life over at the age of 58.

Website: https://www.icope2hope.com/ Rate, Review, and follow on Apple Podcast

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👉 What do you do for a living?

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You'll help me reach and support more people, and I'd appreciate it so much.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Are Your Marketing Strategies Falling Short? Discover the Power of 'Follow-Up' for Maximizing Sales

Are you struggling to convert leads into profitable sales?

You're not alone, and the issue may not be your strategy but your follow-up—or lack thereof. As industry thought leader Jim Rohn eloquently said, "The fortune is in the follow-up."

In today's podcast broadcast, we'll unpack the mechanics of increasing 'touchpoints'—those critical moments of interaction before and after someone joins your email list—to improve your conversion rates.

In This Podcast Episode, You'll Discover:

✅ The Cost of Inadequate Follow-Up: Why lack of follow-up can become a reason for not getting enough sales

✅ Understanding 'Touchpoints':The concept of touch points as pre and post-email acquisition

✅ Maximizing Interactions: How increased touchpoints lead to trust, interest, and better results

✅ Practical Examples: Suggested touch points for marketing funnels and building your network

✅ The Art of Embracing 'No: Why you shouldn't take "no" personally.

Your marketing strategies aren't just about initial contacts or superficial engagement. It's about building sustainable relationships that convert, and the key to this lies in masterful follow-up strategies.

Thank you for tuning in, and as always, I'm here to help you turn your marketing aspirations into measurable achievements.

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👉 How did you find me?

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👉 What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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Golden Hustle: Passion and Profit After 55

The digital age offers many opportunities, leveling the playing field for all—regardless of age or gender. Yet, many still question their intrinsic worth, daunted by societal age biases, or intimidated by technology.

In this episode of Resilient Faith Online, host Marisa Shadrick delves into online entrepreneurship, particularly for those navigating their golden years. She tears down the prevailing myths and restrictive mindsets that could sabotage the path to success after age 55.

In this podcast, you'll discover:

1. Discover the Competitive Edge of Age: Uncover how being 55 or older isn't a setback but a strategic advantage in the online business landscape.
2. Capitalize on Wisdom: Discover how your wealth of experience adds value to your business and makes you an irreplaceable asset in today's wisdom economy.
3. Break Free from Age-Related Mindsets: Identify and overcome common psychological barriers hindering success for older entrepreneurs, such as the fear of being too late to the game.
4. Inspiration from Late Bloomers: Get motivated by the lives of Ray Kroc, Laura Ingalls Wilder, Peter Mark Roget, Colonel Sanders, and Grandma Moses, who busted the myth that age limits success.
5. Tech Savvy Made Simple: Gain actionable advice on adopting technological tools essential for online business.
6. Tap into the Wisdom Economy: Unveil how incorporating your insights and experiences into your business model can give you a leg up in an economy increasingly valuing wisdom over raw data.
7. Jumpstart Your Later-Life Business: Obtain practical, step-by-step coaching for launching or pivoting your online business, turning this phase of life into a golden opportunity for entrepreneurship.

Tune in to discover how to embrace your passion, transform your mindset, and ignite your entrepreneurial journey.
Rate, Review, and follow on Apple PodcastDid you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you’re not sure what to say, here’s a suggestion.
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👉 What do you do for a living?
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You’ll help me reach and support more people, and I’d appreciate it so much.

FOLLOW ON SOCIAL☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
VISIT MY WEBSITE TO SCHEDULE A CALL
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Choose Your Adventure! FREE RESOURCES TO SUPPORT YOUR BUSINESS GOALS
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Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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We're diving into a topic many of you have been asking about LinkedIn.LinkedIn isn't a stuffy, suit-and-tie platform. It's a professional and engaging platform that has given me more success than any other social media platform. If you're a B2B business, check out this episode.
In this podcast episode, you'll discover how to:

✅ Make authentic connections on LinkedIn
✅ Find specific professionals using the search bar and filtering words
✅ Enhance your profile's branding so you're searchable
✅ Find more time to prospect using AI tools for day-to-day writing
✅ Grow your networking to increase business opportunities
✅ Secure speaking opportunities and grow your credibility

Elevate your LinkedIn experience from mere scrolling to strategic networking by applying the actionable advice from this episode.

Join us on Resilient Faith Online and transform your LinkedIn into a well-oiled machine for genuine connections, rich collaborations, and meaningful growth in your professional journey.

ABOUT MARISA SHADRICK: 🎉🎊 As an online marketing consultant, I help independent coaches execute highly effective prospecting strategies to grow a client base that builds a profit-generating business.🎉

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Did you enjoy this episode? Would you give this podcast a 5-star rating and Review? If you're not sure what to say, here's a suggestion.👉 How did you find me?👉 What do you do for a living?👉 What was one helpful takeaway?You'll help me reach and support more people, and I'd appreciate it so much.

FOLLOW ON SOCIAL

☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/

GRAB A FREE MARKETING RESOURCE 👀Choose Your Adventure! FREE RESOURCES TO SUPPORT YOUR BUSINESS GOALSClick this link: https://marisashadrick.com/resources

Resilient Faith Online is Now "Amplify Your Authority!"
You'll still receive powerful marketing strategies with a touch of personal development for business success!

Amplify Your Message $29 Membership Includes

• Live Monthly Coaching: Develop layers of expertise and improve your lead-generation skills.
• Backstage Q&A Calls: You'll enjoy feedback and solve technology issues to keep you moving forward.

Visit: https://marisashadrick.com/community

In this podcast, online marketing strategist Marisa Shadrick tackles the complexities of online entrepreneurship. She blends powerful marketing strategies with personal growth to ignite business success. It's your go-to resource for a thriving business.

Subscribe Today: https://marisashadrick.com/listen

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**A Sales Letter Can Transform Your Inner Dialogue and Save Your Life

Book Release: "Read This or Die"**

In this episode, I introduce an extraordinary guest who harnessed the power of persuasion to ignite a profound transformation, ultimately rescuing his existence.

Prepare to hear a captivating conversation with the esteemed Ray Edwards, a renowned copywriter, author, speaker, and marketer, as he recounts his arduous struggle with Parkinson's.

He reveals his victorious triumph during one of his darkest moments. Ray generously imparts invaluable insights on dismantling emotional obstacles through persuasion and encourages others to do the same.

In this podcast, Ray shares the following.

• Discerning between merely existing and truly living
• Contemplating our mortality has become prominent throughout all generations, but its awareness can lead to a hopeful future.
• Unmasking Covid's lingering effects, consequences, or silver lining?
• Writing a persuasive letter to yourself can lead to dramatic changes.
• Learning a new approach to life from a younger generation.

Takeaways

• Persuading yourself is the first step towards achieving goals and success.
• The way we talk to ourselves can significantly impact our self-confidence and motivation.
• By changing our internal dialogue, we can boost our confidence and overcome fears of rejection and failure.
• The role of empathy and creating a connection when persuading others.
• The importance of taking action and consistently making progress towards your goals.

Check Out Ray's New Book!

https://www.readthisordiebook.com/read-this-or-die-ray-edwards

Order Your Copy of "Read This or Die" Today

https://www.amazon.com/Read-This-Die-Persuading-Yourself/dp/0063074869/ref=tmm_hrd_swatch_0

About Ray Edwards

Ray Edwards is a Communications Strategist, Copywriter, Author, Speaker, and host of one the top iTunes Business Podcasts. He has worked with Fortune 500 companies and with some of the most powerful voices in leadership and business.

His clients include New York Times best-selling authors Michael Hyatt (author of Platform and co-author of Living Forward), Tony Robbins (author of Unleash the Giant Within and Money: Master the Game), Jack Canfield and Mark Victor Hansen (co-authors of Chicken Soup For the Soul), Jeff Walker (author of Launch), and many more.

Resilient Creator Membership

• Articles to protect your mindset.
• Coaching to cultivate your skills
• Marketing tips for growing your influence.
• Resources to facilitate implementation
• Community to crowdsource ideas and cheer you on.

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Refocusing our energy and rearranging how we spend our time can help us find more fulfillment as an entrepreneur.

Today's guest, Dan Cumberland, created The Meaning Movement to support entrepreneurs in finding fulfillment and connection.

In this episode, you'll discover:

✅ Learn the benefits of bridging the gap between ambition and the realities of running a business.
✅ Ask yourself reflective questions to evaluate your current business situation.
✅ Focus on four key areas to find deeper meaning in your business.
✅ Find the one true driving force to creating a fulfilling business.
✅ Utilize a simple and easy-to-use tool that turns text into video content.

What you're willing to sacrifice for success? You can set your own terms because creating a business that brings financial success, personal fulfillment, and happiness is possible.

About Dan CumberlandDan is a serial entrepreneur, SaaS founder, veteran podcast host, content creator, and founder of VideoSnap. Over the past 10 years, he helped online companies build six and seven-figure launches.

But success is often not what you'd expect. After a turn of events, Dan realized he had sacrificed too much and got lost along the way.

Today, Dan is on a mission to help entrepreneurs avoid the same mistakes. Every entrepreneur deserves to recapture the motivation and energy they need to lead their business. The Meaning Movement is reaching people pursuing deeper meaning in what they do. People who believe that work is more than something you do to get a paycheck— you have something to give and create, and Dan wants to help you create it.

Contact Dan Cumberland

Website

https://themeaningmovement.com/

LinkedIn Profile

https://www.linkedin.com/in/dancumberland/

VideoSnap

https://www.videosnap.io/

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👉 How did you find me?
👉 What do you do for a living?
👉 What was one helpful takeaway?

You'll help me reach and support more people and I'd appreciate it so much.

F O L L O W O N S O C I A L
☑️ LinkedIn: https://www.linkedin.com/in/marisashadrick/
☑️ Facebook: https://www.facebook.com/marisacopywriter
☑️ Instagram: https://www.instagram.com/marisashadrick.copywriter/

G R A B M Y F R E E R E S O U R C E 👀
Monetize Your Ideas and Turn Concepts Into Revenue
http://marisashadrick.com/workbook

Stay resilient!
Marisa Shadrick
Online Marketing Consultant and Certified Copywriter
https://marisashadrick.com/

Resilient Creator Membership

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Creating a high-value offer helps scale revenue growth and serves customers with our best resources for success.Many entrepreneurs assume that increasing their marketing efforts will increase sales. However, the reality is that the offer itself plays a significant role in the success of any promotion.

While many entrepreneurs think information alone is enough for a compelling offer, the truth is that value encompasses so much more.

In this week's podcast episode, I'll share five essential elements of a compelling high-value offer.

In this podcast episode, you'll discover

✅ Why the difference between high-ticket and high-value offers matters
✅ Why information is no longer enough to attract new clients
✅ Why your client's success rate increases with a high-value offer
✅ Why selling your high-value offer opens new sales opportunities
✅ Why your client's success rate increases with a high-value offer

You may be one degree away from transforming your business results. Minor product and marketing adjustments can help you create a sustainable business.

Related Podcast Episode

Episode #60 Complexity Doesn't Equal Value

Episode #54 How to Market in a Fragile Economy

Episode #49 Distill Many Ideas into One Profitable Reality (Part I)

Episode #50 How to Distill Many Ideas into One Profitable Reality (Part II)

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Resilient Creator Membership

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W E L C O M E T O R E S I L I E N T F A I T H O N L I N E P O D C A S T

Building a business doesn't mean compromising your faith, family, and personal well-being. There's a way to achieve work-life balance.

I N T H I S E P I S O D E Y O U ' L L D I S C O V E R:

✅ Celebrating the small wins can help build a supportive partnership.
✅ Collaborating to achieve your shared vision for the future creates a solid relationship.
✅ Establishing healthy boundaries between work and home life is essential for maintaining balance and avoiding burnout.
✅ Understanding the metrics in your business is essential for identifying and addressing problems and ensuring long-term success
✅ Defining the type of support you need from your partner can improve communication and prevent misunderstandings.

You and your partner can navigate the challenges of entrepreneurship with improved communication, collaboration, and mutual support to achieve work-life balance.

About Robert and Kay Lee Fukui

Robert and Kay Lee Fukui are the co-founders of i61, inc., a business consulting company. They assist married entrepreneurs in creating better work/life balance by structuring the business to scale while giving precious time back to the owner to invest in their marriage. Together, they have developed an innovative consulting program, Power Couples by DesignTM, which equips the married entrepreneur to build a Thriving Marriage AND Prosperous Business.

Robert and Key Lee Fukui released their new book, Tandem: The Married Entrepreneurs’ Guide for Greater Work-Life Balance (September 1, 2022). The Fukuis have been there and done that, and they have gleaned a great deal of valuable knowledge from their own experiences that they share every day in their thriving coaching enterprise.

Tandem will teach you how to:

• Get on the same page as husband and wife
• Resolve conflict in your marriage and business
• Work smarter, not harder
• Increase profits without increasing sales
• Scale your business while gaining time back
• Stop swinging for the fences
• Creating healthy boundaries between business and home

This book is for any couple who wants to build a successful business and a successful marriage and
increase their margin of time and money so that they can live out their purpose.

To learn more, go to: https://www.TheTandemBook.com.

R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S T https://podcasts.apple.com/us/podcast/resilient-faith-online/id1565043833

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? If you're not sure what to say, here's a suggestion.

👉 How did you find me?
👉 What do you do for a living?
👉 What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much.

Resilient Creator Membership

• Articles to protect your mindset.
• Coaching to cultivate your skills
• Marketing tips for growing your influence.
• Resources to facilitate implementation
• Community to crowdsource ideas and cheer you on.

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Online entrepreneurs often focus on automated sales funnels, lead magnets, and email campaigns, believing they are the only keys to success.

While these tactics certainly have their place, don't overlook the value of non-automated activities that can positively impact your business and personal fulfillment.

In this episode, you'll

✅ Discover the 12 non-automated activities to growing your online business.

✅ Create the personal habits that will become foundational for your business and life.

✅ Understand why mindset shifts will help you create the habits your need to sustain a business.

✅ Learn how to develop content by initiating conversations with prospects and clients.

✅ Build authentic relationships and expand your business connections.

There's a place for automation, but human-to-human connection matters, even in a virtual world.

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Resilient Creator Membership

• Articles to protect your mindset.
• Coaching to cultivate your skills
• Marketing tips for growing your influence.
• Resources to facilitate implementation
• Community to crowdsource ideas and cheer you on.

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Today's guest, Steve Reiter, founder of the NEVER Alone Project, will discuss why screened family members are the best option for patient advocacy.

He'll share the patient advocates' role for family members needing hospital care.

In this episode, you'll discover the following:

✅What is the value of mentors in your personal life and business?

✅How can an emotional support system help your life and business?

✅What can you learn from trauma and tragedy to help you?

✅ What's the importance of having a patient advocate?

✅How taking care of your overall health helps you get through challenging times in your business and life?

A patient advocate's power is immeasurable to navigate through patients' needs during medical situations.

About Steve Reiter

Steve Reiter is a 25-year internationally syndicated broadcasting professional. He spent 12+ years working on the internationally syndicated radio show, Focus on the Family, where he was overseeing the production team in 2008 when FOTF was inducted into the National Radio Hall of Fame (beating out Howard Stern, Bob Costas, and Dr. Laura).

He left his award-winning stint in 2010 to help spearhead what ended up being the largest rollout in radio history at Dr. James Dobson's Family Talk, where he was the 2nd employee Dr. Dobson hired. Within 2 years of leaving Family Talk, Steve co-founded the Eternal Leadership podcast, which was named a Top 12 Podcast To Listen To If You Want To Become A Better Leader by Inc Magazine. It was also named a Top 100 Leadership Blog by Feedspot two years in a row.

Armed with those 21+ years of experience, he brings a unique perspective to the podcasting space. With StrengthsFinder Top 5 strengths like Ideation, Strategic Thinking, Positivity, Adaptability, and Activator for his StrengthsFinder Top 5, you'll get fresh ideas that work for you and someone to help positively navigate the inevitable curveballs that come your way in the execution of that vision.

Most recently, he founded the nonprofit, The NEVER Alone Project. Born out of the forced isolation his 40-year-old wife was forced to endure when she was hospitalized in April & May 2020 (not COVID related) and her subsequent death after 21 days, he created The NEVER Alone Project to address the critical issue of the importance of advocates and loved ones in the lives of anyone facing some kind of medical appointment, procedure, stay, etc. They aim to codify in national law the patient's right to at least one screened visitor per day with no time limits.

Do good, be awesome!

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Resilient Creator Membership

• Articles to protect your mindset.
• Coaching to cultivate your skills
• Marketing tips for growing your influence.
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• Community to crowdsource ideas and cheer you on.

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As an online entrepreneur, your website is the face of your business and must be discoverable to potential customers.One way to achieve this is through Search Engine Optimization (SEO), a technique that helps improve the visibility of your website in search engine results.

**Guest expert Nick Jeong will share helpful information that will help increase your discoverability.

In this podcast episode, you'll discover the following:**

✅ What is SEO, and how can it help me as a blogger, podcaster, or video creator?

✅ What are the critical elements of SEO that I need to focus on for my content?

✅ What essential SEO tools and techniques should I use to improve my content's visibility?

✅ What role do backlinks play in SEO, and how can I build high-quality links to my content?

✅ How can I use keywords effectively to improve their visibility in search results?

✅ What common SEO mistakes should bloggers, podcasters, and video creators avoid?

✅ How can I track and measure the success of my SEO efforts, and what metrics should I follow?

By leveraging SEO in your website content creation, you can attract more organic traffic, increase your online visibility, and ultimately grow your business.

About Nick Jeong

"Nick Jeong is a marketing strategist for business thought leaders and e-commerce businesses, challenging the status quo with their message.

Nick is the founder of Upstart Marketer, a digital marketing agency that helps businesses integrate SEO into their marketing strategy.

He is also the host of the Learn Like You Mean Business podcast, a lab for dissecting and field-testing business lessons from everyday experiences."

Schedule a free consultation with Nick!Website:upstartmarketer.com
LinkedIn - www.linkedin.com/in/nicholas-jeong

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Resilient Creator Membership

• Articles to protect your mindset.
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🎉 $7/mo CLICK HERE!

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Copywriting is not just for direct-response sales pages.Copy is a fundamental skill for coaches, speakers, authors, and every type of business. It's all about effective communication. In this episode, you'll discover the following:* How copy helps nonprofits lead volunteers, grow communities, and secure donations. * How copy helps effective communicators get paid to speak. * Why successful authors use copy principles to write must-read books * How copywriting can help coaches attract more clients. * Why copywriting gives online businesses a leading edge in today's competitive market.

Copywriting will continue to be your BFF when it comes to making a difference and finding your edge of influence. R A T E, R E V I E W, & F O L L O W O N A P P L E P O D C A S Thttps://podcasts.apple.com/us/podcast/resilient-faith-online/id1565043833If you enjoyed this episode, would you give this podcast a 5-star rating and review? If you're not sure what to say, here's a suggestion.1. How did you find me? 2. What kind of business do you have online? 3. What was one helpful takeaway?

You'll help me reach and support more people, and I'd appreciate it so much. Related TopicsPros and Cons of Copywriting AI ToolsWill AI Tools Take Over Our Communication? How to Turn Features Into Benefits

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Will AI Tools Take Over Our CommunicationWhether a blogger, marketer, or business owner, you've probably heard about the benefits of using AI tools to generate quick and easy content.Here are a few questions to consider.* Should you write your marketing content or rely on AI tools? * Are there drawbacks to using AI tools? * How do you know if AI-generated content is effective?

In this podcast episode, we're going to take a look at AI tools.* The evolution of technology and its effect on our culture. * Why do entrepreneurs feel pressured to create excessive content? * Can AI tools write your promotional content without hurting your results? * Can readers discern AI-generated text? * Are business owners ready to learn another tech tool? * What AI tools can't do but humans do very well.

The answers to these questions will determine whether authentic human-to-human communication is at risk. Summary of AI Tool LimitationsAI tools have no...* personality * creativity * personal stories * unique perspectives * emotional connection * life experiences * humor * entertainment * unpredictable content * metaphors! (Good grief, a world without metaphors?)

Related Podcast EpisodesPros and Cons of Copywriting AI Toolshttps://marisashadrick.com/podcast/episode-40-pros-and-cons-of-copywriting-ai-tools/Heart-to-Heart Marketing Using Stories https://marisashadrick.com/podcast/episode-56-heart-to-heart-marketing-using-stories/ Rate, Review, & Follow on Apple PodcastsDid you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

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Setting business goals is part of starting and running a business. Plans provide direction and help keep you on track.

But how do you know you've picked the right goals?

Before setting goals for the new year, I suggest carefully choosing your priorities. Then, consider the big picture and use tried-and-true activities to help you grow your business exponentially in 2023.

In this podcast episode, you'll discover the following:

• Why it's essential to get out of the weeds and periodically look at the macro and micro plan to discover your next steps.
• Three recommended buckets every business needs to develop and grow their businesses exponentially.
• Why building a list of potential customers is the lifeblood of your business and how to keep them engaged.
• Reasons business owners use marketing surveys and why surveys can increase your revenue growth.
• Become sustainable with internal processes and automation systems that will help you streamline daily tasks and save time.

You'll exponentially grow your business by increasing your leads, gaining market clarity, and creating solid internal systems.

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Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Resilient Creator Membership

• Articles to protect your mindset.
• Coaching to cultivate your skills
• Marketing tips for growing your influence.
• Resources to facilitate implementation
• Community to crowdsource ideas and cheer you on.

🎉 $7/mo CLICK HERE!

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If you believe complexity equals value, that's an unhealthy perspective. I spent excessive hours complicating my marketing and feeding a social media algorithm that controls my free content. Here's what I realized.* Your skills, experience, and knowledge have unique value and should be seen and heard by many. * Your time should be invested in a few options rather than exhausted in many trends. * Repeating a process with a low return of time or money is insanity.

In this podcast episode, I'll share my marketing rebel insights.* Why are many entrepreneurs busy but not getting anywhere? * The true definition of value and why it's worth so much. * Why working hard is not enough to grow an online business. * Why you're not enough and what you can do about it. * Optional ways to grow your email list that don't require ads, social media, or email campaigns

RESOURCES MENTIONED:Video Tool: SendsparkGuest Post: Three Golden Keys to Elevate Your Brand and Build Business Momentum Rate, Review, & Subscribe on Apple PodcastsDid you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.Check out my private community, Resilient Creator, on Mighty Networks!CLICK HERE!Resilient Creator Membership includes: Articles to protect your mindset. * Coaching to cultivate your skills * Marketing tips for growing your influence. * Resources to facilitate implementation * Community to crowdsource ideas and cheer you on*.

🎉 $7/moCLICK HERE!

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I thought ministry and work were separate, and I never mixed the two. 🤔⁠

Years later, I realized I didn't have to separate work and ministry. My work is an extension of my heart and not my head. 😊⁠⁠ * Mindset is an extension of faith.⁠ * Coaching is an extension of love and service.⁠ * Marketing is an extension of gifts and skills.⁠

⁠As an online marketing coach and certified copywriter, my business means I bring all of myself to the table to help others succeed.

I believe there's a movement of emerging online leaders that are Kingdom-minded, serving people through their businesses. 🙏⁠

Wherever God has planted you, leverage your gifts, expand your reach, and make a difference. 🌎⁠

Five key lessons I've learned that made a big difference in business:

1. Learning how to communicate and connect with people is essential.

2. Challenging your leadership skills adds to your personal development.

3. Learning how to cultivate a team culture aligns people with your vision and mission.

4. Teaching and public speaking opportunities improve your communication skills.

5. Understanding "it's not about you" helps create transformation.

When faced with challenges, ministry leaders have an unfair advantage.

Listen and discover the secret that will help you become unstoppable on your way to success.

Additional Resource: Episode #10 Is The Great Resignation a Spiritual Shift?

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I thought ministry and work were separate, and I never mixed the two. 🤔⁠

Years later, I realized I didn't have to separate work and ministry because my work is an extension of my heart. 😊⁠⁠

➡️ Mindset is an extension of faith.⁠

➡️ Coaching is an extension of love and service.⁠

➡️ Marketing is an extension of gifts and skills.⁠

⁠As an online marketing coach and certified copywriter, my business means I bring all of myself to the table to help others succeed.

I believe there's a movement of emerging online leaders that are Kingdom-minded, serving people through their businesses. 🙏⁠

Wherever God has planted you, leverage your gifts, expand your reach, and make a difference. 🌎⁠

Five key lessons I've learned that made a big difference in business:

1. Learning how to communicate and connect with people is essential.

2. Challenging your leadership skills adds to your personal development.

3. Learning how to cultivate a team culture aligns people with your vision and mission.

4. Teaching and public speaking opportunities improve your communication skills.

5. Understanding that it's not about you helps create transformation.

Discover how ministry leaders have an unfair advantage when challenges hit and how you can do the same to succeed.

Additional Resource:
Episode #10 Is The Great Resignation a Spiritual Shift?

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Stop Working in Isolation!

Resilient Creator Community Monthly Membership

• Inspirational articles
• On-demand videos to cultivate your skills
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• Helpful resources
• Faith-mined community to cheer you on

$7.00 per/moCLICK HERE!

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Best Productivity Tip for Online Creators I grabbed my toothbrush, squeezed some paste, and brushed my teeth.

Within a few seconds, the foul taste distracted me from the webinar I was listening to that morning.

I mistakenly grabbed my facial scrub tube that was identical in size, dispensing consistency, color, etc.

Yes, I exfoliated my teeth.

Trying to fill every moment of your day can backfire.

In the same manner, creating an online business involves managing distractions. The question is, are you managing them well?

You realize you're not making progress, yet you're busy.

Being Busy is Not the Problem; It's being busy doing the wrong things.

In this podcast episode, we'll review the power of elimination. * Why busyness isn't a nasty word and how to maximize your time. * The power of elimination and why less is more for you and your clients. * Discover what triggers a long to-do list and drags us into overwhelm * Seven tips to effectively execute a productivity plan * Clear reasons why a community isn't a distraction; instead, it's a necessity

Related Resources: Episode 57: The Pros and Cons of Starting a Membership Site

If you want to watch a fun video animation about my membership site, CLICK HERE.

Join the Resilient Creator Community, CLICK HERE.

To learn more about Mighty Networks Community platform, CLICK HERE.

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Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.

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I grabbed my toothbrush, squeezed some paste, and brushed my teeth.

Within a few seconds, the foul taste distracted me from the webinar I was listening to that morning.

I mistakenly grabbed my facial scrub tube that was identical in size, dispensing consistency, color, etc.

Yes, I exfoliated my teeth.

Trying to fill every moment of your day can backfire.

In the same manner, creating an online business involves managing distractions. The question is, are you managing them well?

It can get overwhelming when you're knee-deep in creating a course, program, membership, or online program.

You realize you're not making progress, yet you're busy.

Being Busy is Not the Problem; It's being busy doing the wrong things.

In this podcast episode, we'll review the power of elimination.

• Why busyness isn't a nasty word and how to maximize your time.
• The power of elimination and why less is more for you and your clients.
• Discover what triggers a long to-do list and drags us into overwhelm
• Seven tips to effectively execute a productivity plan
• Why community isn't a distraction but a necessity

Resources:

If you want to watch a fun video animation about my membership site, CLICK HERE.

Join the Resilient Creator Community, CLICK HERE.

To learn more about Mighty Networks Community platform, CLICK HERE.

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.

Do you want to transform your ideas into a profitable reality?

Access my free workbook, "Turn Knowledge Into Online Revenue."

This FREE PDF workbook provides step-by-step fillable prompts to help you clarify your message and turn your knowledge into a sought-after high-end program.

Click the link below:https://marisashadrick.com/workbook

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As social media changes, our public platforms become vulnerable.

• When my Facebook Ads Manager got hacked, maxing out my credit card, I knew I could get it resolved, but it was such a pain.
• Then I was locked out of my Facebook account--twice!
• My Instagram account ended up with a copycat account pretending to be me.

Okay, I'm slow, but the writing on the wall became obvious. I needed a different way to be social without social media--or less of it.

My solution was to launch a membership site.

Owning a membership site and building an engaged community unlocks opportunities to create a safe think tank that is not public.

Although there are many advantages, you must consider if a membership site is right for you.

In this podcast episode, I'll share what I've discovered about membership sites so you can make an informed decision.

• What is a membership site?
• Why would you want to start a community?
• Discover a common misconception about membership sites.
• Why community is about interaction and not a transaction
• What should you consider when selecting a community topic?
• Ways you can keep your community engaged.
• The difference between a private social group and a private paid community.
• The Pros and Cons of having a membership site.
• Platforms that can host a paid community.
• How to price your community.

if you want to watch a fun video animation about my membership site, CLICK HERETo join the Resilient Creator Community, CLICK HERE.To learn more about Mighty Networks Community Platform, CLICK HERE**.

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Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Do you want to transform your ideas into a profitable reality?

Access my free workbook, "Turn Knowledge Into Online Revenue."

This FREE PDF workbook provides step-by-step fillable prompts to help you clarify your message and turn your knowledge into a sought-after high-end program.

Click the link below:https://marisashadrick.com/workbook

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Many believe the only way to get clients is to make your promotional content ooze with hype and sales gimmicks.

Stories help you improve your promotional content in several ways.

1. The copy can become more relatable, engaging, and memorable.
2. It can help to create a connection with the reader and even persuade us to believe what seems impossible.
3. A story builds trust and naturally lowers resistance.

... the single best way to reach into the reader's heart, soul, and mind? The answer: a story, ~ David Garfinkel

This podcast episode will go beyond person, conflict, and resolution. You'll discover:

• How you'll effortlessly implement copywriting principles using stories.
• The secret power of storytelling that magically reduces buyer resistance.
• Where and how to embed stories in your content marketing.
• You need a "story bank" when facts, statistics, and features are falling flat.
• Why stories are the universal language that connects us human to human and effectively turns leads into clients.

To summarize, copy that tells a story is more likely to be remembered and, more importantly, compels action.

Referenced or Related Podcasts:

54: How to Market in a Fragile Economy

48 New Docuseries for Entrepreneurs Sharing Authentic Success Stories

10 Is the Great Resignation a Spiritual Shift?

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Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Do you want to transform your ideas into a profitable reality?

Access my free workbook, "Turn Knowledge Into Online Revenue."

This FREE PDF workbook provides step-by-step fillable prompts to help you clarify your message and turn your knowledge into a sought-after high-end program.

Click the link below:https://marisashadrick.com/workbook

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Sometimes, hope is all you have, but the struggle to keep hope alive is real.

• It's easy to let negativity seep into your heart and mind.
• It's easy to allow the uncertainty to consume you.
• It's easy to become apathetic.

The truth is that life can be heartbreaking. Life can be lonely. But if we are open to it, life can also be fulfilling.

In this podcast episode:
Ray Edwards candidly speaks about his cycles of depression and living with Parkinson's for over a decade.

But amid daunting circumstances, Ray chooses to find joy and continues to scale his business. As Ray would say, "Life doesn't happen to us; it happens through us."

We can become the filter through which we find meaning and fulfillment in a broken world.

Here's what you'll discover:

• Two key components that can help us process difficult times
• The importance of self-awareness and how it can provide perspective
• Why you should get out of isolation and embrace community
• A future of Impartation, Activation, and Elevation
• Why our culture struggles to find resilience, but this one secret can shift your thinking

About Ray EdwardsRay Edwards is a successful online entrepreneur. Ray Edwards is a sought-after Copywriter, Author, Speaker, and Communications Strategist. His clients include Tony Robbins, Jack Canfield, Jeff Walker, Robert Allen, and more. Ray helps individuals start, run, and grow their Internet-based businesses. Watch this short film about Ray: https://rayedwards.com/about/

Connect with Ray Edwards
Website: https://rayedwards.com/ Podcast: Ray Edwards Show Follow Ray Edwards
Instagram: https://www.instagram.com/rayedwards/ Facebook: https://www.facebook.com/RayEdwardsOnline/ LinkedIn: https://www.linkedin.com/in/rayedwardsinternational/
Twitter: https://twitter.com/rayedwards
YouTube: https://www.youtube.com/rayedwards

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Do you want to transform your ideas into a profitable reality?

Access my free workbook, "Turn Knowledge Into Online Revenue."

This FREE PDF workbook provides step-by-step fillable prompts to help you clarify your message and turn your knowledge into a sought-after high-end program.

Click the link below:https://marisashadrick.com/workbook

View Details

How to Market in a Fragile Economy

Every year, marketing performance can vary, but the threat of a recession is brutal for marketers. It leaves them frustrated and wondering what their next steps should be.

While this could be particularly hard for online entrepreneurs, there is a hidden opportunity. It's a chance to reevaluate their market's needs and adapt.

Season two begins addressing the elephant in the room--marketing in a fragile economy.

In this podcast episode, you'll discover:

• Life after the Economic Expansion (2009-2020)
• It's hard to manage the unknown, so focus on today
• Tips for maintaining a resilient and healthy mindset
• Create relevant marketing that wins every time
• Why working hard isn't the answer; work differently
• Apply Maslow's Hierarchy of Needs to today's marketing campaigns
• Enter your marketing conversation without appearing insensitive

Book Recommend

Survive and Thrive: How to Build a Profitable Business in Any Economy (Including This One) by John Meese

Below are the listener's favorite podcast episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.

Do you want to transform your ideas into a profitable reality?

Access my free workbook, "Turn Knowledge Into Online Revenue."

This FREE PDF workbook provides step-by-step fillable prompts to help you clarify your message and turn your knowledge into a sought-after high-end program.

Click the link below:https://marisashadrick.com/workbook

View Details

Many begin online marketing with a funnel, ad money, and social media promotions. Unfortunately, this seldom works.

My guest, Joseph Bojang, is a marketing-funnel expert helping large companies market their businesses.

Joseph will be the first to tell you, that a funnel is not enough. Success comes with development and growth.

In this podcast episode, you'll discover:

• What it means to "James Bond" your business for a sustainable future
• Why skills aren't enough and how to position yourself for success
• How you can avoid mixed messages with your marketing
• Why marketing is not simply the transfer of information
• Simplify your content, avoid jargon, and engage with your audience
• How free content can become your #1 marketing strategy
• Why you don't have to keep up with your competitors

Joseph understands that personal and business growth go hand-in-hand. That's why he's passionate about helping entrepreneurs. You can transform what you love to do into an authentic and successful company.

Connect with Joseph Bojang
Website: https://www.josephbojang.com/

Instagram: https://www.instagram.com/josephbojang/

YouTube: https://www.youtube.com/c/JosephBojang

Tik Tok: https://www.tiktok.com/@joseph.bojang Below are listener-favorite podcast episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Discover How to Turn Your Knowledge Into a Hybrid Coaching Program.If you struggle with too many ideas, it's time to distill them into one profitable reality.

Access my latest resource: How to Sell Your Coaching Program Online

This FREE PDF provides fillable prompts for a seamless start to finish coaching program. Click Linkhttps://marisashadrick.com/workbook

View Details

There will be times in your business when you face unexpected situations.

It is how you handle these situations that will determine your future. It's not always easy, but it is essential to stay healthy and prosperous.

My podcast guest Blake Beus understands unexpected challenges, and how they can make you and your business even stronger.

In this podcast episode, you'll discover:

• When Revenue Creates False Security
• How to Bulletproof Your Business While It's Young
• Remove Excuses Because the Best Ideas Come While Moving Forward
• Get Past Imposter Syndrome and Know You're Not Alone
• Trust Yourself and Don't Overthink the Process
• Rising Above Unexpected Situations is a Process
• A Solution to Social Media Writer's Block

About Blake Beus

Blake has 15 years of marketing technology experience. Web development and search engine optimization quickly led to becoming a software engineer. Eventually, he became the Chief Technology Officer (CTO) of a resort and events company.

In 2018 he started his online business, simplifying the complexities of digital marketing for small to medium-sized businesses. His first offer brought over $300,000 in sales within a year, but the knowledge he gained was invaluable.

Today, he offers a monthly membership where entrepreneurs can get everything they need to grow their online customers and clients with simple methods and systems anyone can use.

Try SM3 Pro Membership! Get 7 days for $1.00

Click the link: https://www.blakebeus.com/sm3

Blake is also the co-host of Modern Marketers Podcast.
Listen Here: https://www.modernmarketerspodcast.com/ Below are the Resilient Faith Online Show top episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Discover How to Turn Your Knowledge Into a Hybrid Coaching Program.If you struggle with too many ideas, it's time to distill them into one profitable reality.

Access my latest resource: How to Sell Your Coaching Program Online

This FREE PDF provides fillable prompts for a seamless start to finish coaching program. Click Linkhttps://marisashadrick.com/workbook

View Details

Treacher Collins syndrome awareness has increased since the book and movie Wonder.Becky Zingale's husband, Duane, and their younger daughter have the same syndrome. Becky searched for children's books featuring children who have facial differences and wear Bone Anchored Hearing Aids. Unable to find any such books, Becky's husband Duane encouraged her to create the solution by writing children's books to share the stories of their family and friends.

Becky was inspired to write Wonderfully Different, Wonderfully Me for her daughter. All children can see themselves represented in a story - whether they connect with a character's personal challenges, physical appearance, interests, or personality.

In this podcast episode, you'll discover...

✅ The Story That Inspired This Children's Book

✅ How to Turn Obstacles Into Opportunities

✅ The Importance of Being Represented in Stories

About Duane and Becky ZingaleBecky likes to find creative solutions to solve problems, so she makes and sells custom softbands and accessories for BAHAs at TheBahaBowtique on Etsy. Becky also blogs at TheBahaMama, sharing inspiring stories that encourage families to thrive through life's challenges.

Becky's husband, Duane, has a great sense of humor and loves to be in the spotlight. He is a digital marketing consultant and helps people create connections by sharing their stories. Duane has been encouraging Becky to write children's books to share the stories of their family and friends, and finally, here it is!

In 2020, the Zingale family was featured on the Born Different show. With over 1.4 million views, the Zingale's realized their story impacts a bigger audience than just those who have facial differences and hearing aids.

Purchase Wonderfully Different, Wonderfully Me Book Wonderfully Different, Wonderfully Me features a diverse group of children and celebrates each child's unique strengths.

It inspires hope in the reader as they learn to focus on the positive things about themselves and others. It can be used at home and in schools to help start conversations to promote inclusion, acceptance, and friendship.

Hardcover book at WonderfullyMeBooks.com.

Kindle and Paperback on Amazon

Follow Becky on social media @OurWonderFamily

Below are the Resilient Faith Online Show top episodes!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Discover How to Turn Your Knowledge Into a Hybrid Coaching Program.If you struggle with too many ideas, it's time to distill them into one profitable reality.

Access my latest resource: How to Sell Your Coaching Program Online

This FREE PDF provides fillable prompts for a seamless start to finish coaching program. Click Linkhttps://marisashadrick.com/workbook

View Details

How to Distill Many Ideas into One Profitable Reality PART II

Last week, we talked about a problem many entrepreneurs have--too many ideas.

In this podcast episode, we continue with some practical tips you can implement today!

• Silence Distraction and Amplify Actions
• How to implement one idea and minimize commitment anxiety
• Three common distractions that keep you from reaching your goals
• 30-min habits that will propel you and your business forward
• Why you shouldn't be a company of one, but be in the company of many

We ended with a great quote, Let today be the day you give up who you've been for who you can become. -Hal Elrod

Below are the top three listener favorites to keep you in momentum!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Discover How to Turn Your Knowledge Into a Hybrid Coaching Program.If you struggle with too many ideas, it's time to distill them into one profitable reality.

Access my latest resource: How to Sell Your Coaching Program Online

This FREE PDF provides fillable prompts for a seamless start to finish coaching program. Click Linkhttps://marisashadrick.com/workbook

View Details

How to Distill Many Ideas into One Profitable Reality (Part I)

Do you suffer from too many ideas? Maybe your business needs a better system, program, or a tighter niche.

Sometimes it's hard to decide with so many choices.

In part one of this two-part podcast, you'll discover:

• How to Develop a Successful Business From the Inside Out
• Normal Isn't Permanent and Why It Must Become a Memory
• Business is Less About Building and More About Tearing Down
• How Comparison Can Make Your Business Feel Like a 10,000 Piece Jigsaw Puzzle
• Finite to Infinite Thinking (Quotes from Simon Sinek)

What would happen if you prayed for a very un-normal day? It may lead to an extraordinary business and life?

Below are the top three listener favorites to keep you in momentum!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Discover How to Turn Your Knowledge Into a Hybrid Coaching Program.If you struggle with too many ideas, it's time to distill them into one profitable reality.

Access my latest resource: How to Sell Your Coaching Program Online

This FREE PDF provides fillable prompts for a seamless start to finish coaching program. Click Linkhttps://marisashadrick.com/workbook

View Details

A New Docuseries for Entrepreneurs Sharing Authentic Stories of Success

"How did you become so successful?"

It's a question many of us would love to ask our favorite authors, influencers, and successful entrepreneurs.

Did they struggle? What did they learn? How long did it take?

This week, my guest Paul Klein talks about a new docuseries that provides an authentic look inside the lives of everyday successful entrepreneurs, BizableTV.

In this podcast episode, you'll discover:

• Paul's early journey from a long-haired band member to a thriving entrepreneur.
• The decision-making process that helped Paul move from corporate work to entrepreneurship--in the middle of a recession.
• Paul reveals the three pillars of revenue that will turn your idea into a successful business.
• Hear the story behind Paul's new venture, BizableTV, a docuseries streaming service for entrepreneurs.
• A sneak peek into the future of entrepreneurial films.

Paul reminds us, when we face temporary struggles, "make the vision greater than the fear!"

Try BizableTV Free for 30-Days! Limited-time Free Offer!

No more channel surfing!

Get inspired as everyday entrepreneurs share their stories and entrepreneurial secrets of success.

Watch FREE for 30 days, and if you choose to continue, pay only $9.99 per month.

Ready to experience BizableTV for FREE?

Go to BizableTV.com and use this special coupon code MS22

About Paul Klein

Paul Klein is a business consultant and entrepreneur.

From his days as a 1980s hair band guitarist and lifelong entrepreneur to starting and scaling a successful SAAS company to consulting for some of the biggest brands, including Target, Neiman Marcus, Starbucks, Holiday Inn, and other global brands.

Paul helps Consultants, Freelancers, and Solopreneurs price their services and stop undercharging in order to build 7 figure businesses.

Paul is also the host of the BizableTV podcast (formerly the Pricing Is Positioning Podcast) and Co-Founder Producer for BizableTV.

BizableTV is a Netflix-style streaming service for entrepreneurs that launched in January 2022 and will be accessible on over 1000 devices, including iOS devices, Android devices, Macs, PCs, streaming media boxes such as Roku, Apple TV, Android TV, and FireTV."

Contact Paul Klein

BizableTV Newsletter

BizableTV Podcast

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Humans are complex. We fear the unknown and resist the unfamiliar.

Fear has its purpose, but chronic anxiety limits our potential and success. Nevertheless, we can overcome the fear of failure.

In this podcast episode, you discover:

• The external triggers that can lead to the "fear of failure" in your business and what you can do about it
• Recognize the internal triggers that can lead to procrastination and how you move past the lies.
• How to overcome the "fear of failure" and build a successful, sustainable business.
• Simple steps you can take to break the cycle of self-defeat.
• Embrace responsibility for your life, business, happiness, and failures--without a single regret.

Don't work in isolation where negative thoughts can fester and hold you back. Instead, find like-minded people who will love and support you.

Below are the top three listener favorites to keep you in momentum!
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Attract An Audience Even in a Distracted World

You know you have to attract a large online audience before you can create an impact.

But how do you get people to pay attention to your content in a world of constant distractions?

In this week's podcast episode, you'll discover

• The three types of attention in today's distractive world (lessons from a yellow lab)
• What is the Reticular Activating System, and why does it become a master switch for filtering information
• Become more relevant to an audience regardless of online noise by understanding specificity
• The benefits of relevance in today's short attention span world (even it's only eight seconds)
• Leverage traction within distraction and learn how turquoise, lace, and dopamine sold four shirts without selling

Listen to my airport story, and begin to Attract An Audience Even in a Distracted World.

Below are the top three listener favorites to get you started.
Episode #10: Is the Great Resignation a Spiritual Shift?
Episode #03 Anyone Can Become an Online Influencer & Get Paid
Episode #34 Debt Explosion, Even After Owing Six Figures (Guest: Marie Sonneman)

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Sometimes we struggle in business, yet we're unsure what we're doing wrong.

• We encounter resistance.
• We're critical of our weaknesses.
• We stress over unmet goals.

How do we break the cycle?

This weak, my podcast guest Jill Wright shares valuable insights about self-discovery. The process provides a deeper understanding of our value and a healthy perspective on money.

In this episode, you'll discover:

• How resistance doesn't discriminate, and it presents itself in different ways.
• When we lean on our strengths, we can manage our weaknesses.
• 3 practical ways we can shift our mindset and position ourselves for success.
• The importance of self-discovery and embracing who we are without comparison.
• Why coaching programs remain effective and popular and what they provide.

About Jill Wright The Money Coach
Jill The Money Coach helps coaches make money easier. Her no-nonsense approach helps coaches get past the STUCK and learn exactly how to MASTER the game of making money easy.

Everything in your business revolves around money, that's why you need The Money Coach. Whether it’s pricing or coaching on objections or making financial decisions in your business, Jill makes it easier.

Easy Money Podcast: https://jillwrightcoaching.com/podcast/

Website: https://jillwrightcoaching.com

Retreat Waitlist: https://jillwrightcoaching.com/elevate-retreat-interest/

Social Media: @JillTheMoneyCoach

Suggested Podcast Episodes:Episode #32 The Inner Work Needed for External SuccessEpisode #10 Is the Great Resignation a Spiritual Shift?Episode #1 About Resilient Faith Online

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Analogies help us understand a topic. It usually takes what's complex and simplifies it.

Today, we're looking at the game of golf and extracting some fundamental principles.

Although I'm not a golfer, I've lived with an avid golfer for over 35 years. So often, I'm amazed that playing the game well has nothing to do with motivation but dedication. It's a dedication to improve one thing, how you hit the ball.

These principles found in a highly competitive game are relevant for today's online entrepreneurs.

In this episode, you'll discover:

• Which three training objectives matter most in golf and business.
• What are the variables, and why do they affect our desired outcome?
• Why simplicity is the key to success.

You'll also discover steps you can take to get your virtual business up to par and keep it at par!

Suggested Podcast Episodes:Episode #32 The Inner Work Needed for External SuccessEpisode #10 Is the Great Resignation a Spiritual Shift?Episode #1 About Resilient Faith Online

Rate, Review, & Subscribe on Apple PodcastsDid you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Did you know that circumstances can't limit your potential, but toxic thinking can lead to regrets?

In this podcast episode, my guest Michelle Margaret Marques openly shares her journey to mindset mastery.

• What led Michelle to begin her online adventure.
• Take what you have and create a new vision for your business.
• Turn losses into a foundational message for your business.
• From Scotland to New York City to begin an exciting and "delicious discovery year."
• Make sense of your inner longing to find a new purpose and a fulfilling life.
• Discover how a healthy perspective can lead to a simple yet extraordinary life.
• It's time to respect yourself and believe you deserve success.

About Michelle Margaret Marques

Michelle has written and self-published two books and is among the pioneers of Rich Litvin Transition excellence ICF certified coaches and a Mindvalley certified Holobody Coach. Her methods are ahead of the cutting edge in mindset and health practices. Michelle's style has helped hundreds of people change their mindsets and become the person they were born to be in this world.

Her clients include leaders with integrity, vision, and purpose. Her bold, fierce approach to coaching supports the kind of clients whom you may not believe would need to change their thinking.

Suggested Podcast Episodes:Episode #32 The Inner Work Needed for External SuccessEpisode #10 Is the Great Resignation a Spiritual Shift?Episode #1 About Resilient Faith Online

Rate, Review, & Subscribe on Apple PodcastsDid you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Online entrepreneurship means we face a weekly ebb and flow of success, disappointments, decisions, and endless unexpected obstacles.

To be proactive and not reactive, we need to recognize areas where we may unintentionally self-sabotage our business.

In this podcast episode, you'll discover,

• Self-Sabotage #1: Resistance to Lead
• Self-Sabotage #2: Fear of Criticism
• Self-Sabotage #3: Lack of Change
• Self-Sabotage #4: Never Taking Risks
• Self-Sabotage #5: Avoiding Confrontation

Pick up the mantle of entrepreneurship. We are continuing the work of those who came before us and paving the way for those who will come after us.

Resources Mentioned:Developing the Leader Within You, John C. Maxwell

Scripture References:
Isaiah 41:13
Exodus 3:11
Judges 6:15
Jeremiah 1:6

Suggested Podcast Episodes:Episode #32 The Inner Work Needed for External SuccessEpisode #10 Is the Great Resignation a Spiritual Shift?Episode #1 About Resilient Faith Online

Rate, Review, & Subscribe on Apple PodcastsDid you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Is it appropriate to share your faith in a business environment?

Here's what you'll discover in this podcast episode.

• How does faith play out in business and within a team culture?
• Why "ministry" in business doesn't have to be weird or preachy.
• How to open the door to spiritual opportunities.
• Why people are more receptive when we practice discernment and respect for others.
• How married couples who are also business partners maintain spiritual intimacy.
• When we should hit pause and wait on God before executing a plan.
• How making the most out of every opportunity can become a daily practice.

Scripture Reference:

"Make the most of every opportunity in these evil days. Don't act thoughtlessly, but understand what the Lord wants you to do," Ephesians 5: 16-17 New Living Translation.

About Liz Cortes
Liz Cortes has worked full-time with her husband at RebelFish Local marketing agency in San Diego for the past seven years. They help local businesses get more traffic with local SEO and Google Ads.

They wanted their client's websites and landing pages to convert better, so they upped their copywriting skills and became StoryBrand Guides. This poured fuel on the fire of their traffic strategies for clients, and it helped them grow 30% last year.

Liz's role is marketing and sales for their agency, but she enjoys coaching on messaging quarterly at the StoryBrand 2-day events. Her husband and their team of 6 do all the rest of the client fulfillment.

They became generous with finances helping plant churches. They have also helped build websites for ministries or podcasts and taken time off for ministry or mission trips.

Free Resource:5 Hacks to Get on Page 1 of Google (even if you work from home and keep your address hidden, I share how you can leverage a Google Business profile) https://rebelfishlocal.com/5-hacks,

You Can Reach Liz at:
https://www.instagram.com/rebelfishlocal/ or https://www.instagram.com/lizcortesonline/

Suggested Podcast Episodes:

Episode #32 The Inner Work Needed for External Success

Episode #10 Is the Great Resignation a Spiritual Shift?

Episode #1 About Resilient Faith Online

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

The rise of artificial intelligence (AI) suggests we have new tools to help us produce more written content.But, can we trust our writing to machines?

Let's check out the pros and cons of copywriting AI tools.

In this podcast episode, you'll discover:

• How to use AI tools without jeopardizing sales.
• How AI tools work and why they could dilute your brand message.
• When to use artificially-generated content.
• What tools and technology can’t replace.
• How much time can AI tools save, or are they time-suckers?

Suggested Podcast Episode

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #35 Three Reasons Webinars Fail and How Copy Can Help
• Episode #21 How to Turn Features Into Benefits

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

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How To Start Earning Money From Home

If you're in the beginning stages of your business, revenue seems like it's somewhere in the far future.

Maybe you're planning to launch a product or service, but you're not quite there yet; freelancing, however, is an ideal way to earn money.

Hit the ground running with freelancing and tap into this optional low-hanging fruit while you build your online business.

In this episode, you'll discover:

• When and why you may consider a side-hustle as you build your business.
• An endless variety of ways to earn revenue through freelance work
• How to protect your time yet offer a service that fits your schedule.
• Leverage local connections and find potential customers through networking.
• Online platforms that will post any size work and give you exposure.

Suggested Podcast Episode

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #35 Three Reasons Webinars Fail and How Copy Can Help
• Episode #21 How to Turn Features Into Benefits

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

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Can we Improve Mental Focus and Quiet Distractions?

Absolutely!

If you want to be more productive in your business, you need to prioritize mental focus.

It's not easy, but I have a few tips that may help you quiet distractions, so you have more margin in your life.

In this podcast episode, you'll:

• Discover what focus means and how we can begin to improve our focus
• Why it's hard to focus and efficiently use our time
• The mental and physical benefits of mental focus
• The sneaky distractions that aren't external interruptions
• You'll understand the difference between your brain and mind.
• Know why you must resist multitasking and why it's not productive.
• We'll explore practical tips to help you direct your attention toward a wanted result.

Suggested Podcast Episode

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #35 Three Reasons Webinars Fail and How Copy Can Help
• Episode #21 How to Turn Features Into Benefits

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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How to Live Your Purpose and Find Daily Fulfillment

Purpose gives life meaning.

We want to feel like we're doing something that matters, something that makes a difference, something that's meaningful.

In this podcast episode, you'll discover:

• The physical and emotional benefits of living your purpose.
• Discover the secret to finding your purpose and living a fulfilling life.
• How to begin a purposeful life amid a changing world.
• Why priorities and habits are crucial to living your purpose.
• An acronym that will help you start a journey of fulfillment.
• Why and how you can protect your purpose-led life.
• How to make room for intentional living that leaves no regrets.

Suggested Podcast Episode

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #35 Three Reasons Webinars Fail and How Copy Can Help
• Episode #21 How to Turn Features Into Benefits

Rate, Review, & Subscribe on Apple Podcasts

Did you enjoy this episode? Would you give this podcast a 5-star rating and review? You'll help me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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A website represents you or your business brand online.

That's why your homepage should provide a helpful experience and a great first impression.

But, if your homepage is your business's storefront, what should it say?

In this podcast episode, I'll provide tips for your homepage.

• Why design is not enough and five ways to improve your audience's experience.
• The purpose of your homepage and why it's important
• Five copy tips that will turn your website into a lead-generating machine.

Suggested Podcast Episode

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #35 Three Reasons Webinars Fail and How Copy Can Help
• Episode #21 How to Turn Features Into Benefits

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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[GRAB THE FREE COMPANION RESOURCE!]

It's the time of year when online entrepreneurs get ready to launch a product or service.

Typically, they'll get the buzz out by offering a free event like a Bootcamp or Live training. These Live presentations are called webinars.

They're excited and full of hope. Until...

• Registration is thin
• Attendance is low
• Conversion is non-existant

I want to make sure that doesn't happen to you.

Here's What You'll Discover In This Podcast

• The Types of Copy Needed for a Webinar Launch
• The Difference Between Creative Writing and Copywriting
• The Secret to Stress-Free Launches
• The Pixie Dust for Robust and Effective Copy.
• A FREE Resource with a Copy-Planning Checklist

Register for My Upcoming Masterclass [FREE DOWNLOAD]

3 Simple Copywriting Secrets To Get You More Clicks And Sales In Today's Rapidly Changing Online Market!

When it comes to copywriting, many become emotionally bankrupt. But you can implement copy secrets that transform ordinary writing into magnetic marketing!

Go to https://marisashadrick.com/waitlist and join the waitlist.

P.S. As a thank you, I've included a companion resource to this podcast that includes the webinar copy-planning checklist.

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #03 Anyone Can Become an Online Influencer and Get Paid

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

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An accident, unexpected situation, or the subtle accumulation of credit equals debt. How will you pay it back?
It would take decades to pay for everything.

WRONG!

Marie Sonneman paid off $106,000 in debt in just under two years. She believes you can do it too!

Here's what you'll discover in this podcast.
✅ It's the unconventional addictions that often lead to debt.
✅ How mindset turned $106,000 of debt to Zero in under two years.
✅ When unresolved personal challenges bleed into financial debt.
✅ Uncovering the myth that you must deny yourself everything.
✅ How small changes can lead to momentum, quick wins, and results.
✅ Tips on how to begin your financial journey to freedom.
✅ Ways you can stay out of debt and enjoy financial security.

It's not impossible to knock out debt, but many need support.

Get the help you need from someone who understands the pain of being overextended.

Join Marie's FREE masterclass, "It's Not About the Numbers," on either January 18, 19, 20, 2022.

✨ Click this link to register: https://ordinarytobadass.lpages.co/masterclass/

Take the first step to financial freedom.

🎤 About Marie Sonneman
Marie believes your numbers play a small role in your finances, whereas other financial coaches will tell you to focus on the numbers. Marie believes finances shouldn't feel so heavy, and you don't have to be analytical to be good with money.

📞 How to Reach Maris Sonneman:
Masterclass: https://ordinarytobadass.lpages.co/masterclass/
Website: https://ordinarytobadass.com/numbers/
Podcast: https://ordinarytobadass.com/podcast/
Instagram: Marie Sonneman @Ordinarytobadass

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

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If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

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What comes to mind when you hear the phrase "greatest contribution?"Like most of us, you may think it's related to someone's life achievement.
But what if you could offer your greatest contribution every day?

Here are a few takeaways from the podcast:

• Schedule a periodic debrief-even if it's with yourself, and you'll understand yourself and your world better.
• Leverage how you're wired, and it will help you make better decisions with fewer regrets.
• Get to the bottom of what's holding you back, and start living your best story.
• Offer your greatest contribution every day when you manage your resources.
• View deficiencies as a point of discovery, not a judgment.

Take the 6-question assessment below, and make today your greatest contribution.

Resource:
Paterson Thinking Wavelength

Still have questions?

Direct message me on Instagram. I welcome new followers and questions.https://www.instagram.com/marisashadrick.copywriter/

Suggested Episodes You May Enjoy

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #03 Anyone Can Become an Online Influencer and Get Paid
• Episode #02 Cultivate Daily Resilience for Online Success

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Pursuing an online business can seem like a huge mountain to climb when you struggle with insecurity.

• Relationship Insecurity
• Body Insecurity
• Age Insecurity
• Career Insecurity
• Financial insecurity
• World Insecurity
• Value/Worth Insecurity

Allowing insecurity to live in your heart will make your climb harder as you drag old beliefs with you.

Discover the inner work needed for external success.

In this podcast episode, you'll discover:

• The subtle consequences of insecurity.
• How insecurity can create unhealthy habits.
• Implement a process that helps separate truth from a lie.
• A poem about inner beauty
• Tough love that worked for me, and it can work for you.

Suggested Episodes You May Enjoy

• Episode #16 Why "Done is Better Than Perfect" Is Not the Right Mindset
• Episode #03 Anyone Can Become an Online Influencer and Get Paid
• Episode #02 Cultivate Daily Resilience for Online Success

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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If you're not sure how to start earning revenue online, consider passive income while you build your program.

And...you can begin without a website!

In this podcast episode, you discover:

• 7 Ways to Earn Passive Revenue
• How to Tap Into Low-Hanging (Revenue) Fruit
• The Problem with Being a Few Steps Ahead of Your Audience
• Understanding Where Your Audience Lives in the Buyer's Journey
• Why Audience Obsession is a Good Thing

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #03 Anyone Can Become an Online Influencer and Get Paid

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

When it comes to writing promotional content, there's a lot to consider: market research, headlines, benefits, and so on.

But style is tricky, too.

Let's talk about a common mistake in copywriting--passive voice.

Why? It can hurt your results.

In this podcast episode, you'll discover

• What is Passive Writing and Why It's Important
• The Difference Between Active and Passive Voice
• How to Spot Passive Writing in Your Copy
• Simple Steps to Correct Passive Writing
• When It's Okay to Use Passive Writing

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #03 Anyone Can Become an Online Influencer and Get Paid

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Funnels are a proven process for getting a visitor to take action.

They are the reason why social media campaigns, webinars, and email campaigns are so effective.

When you set up a funnel, you guide your visitors to take the next logical step. These micro-commitments help them reach their desired outcome.

A funnel is a strategy. You can have more than one funnel, depending on your objective.

In this podcast, you'll discover:✔️A look at the traditional sales funnel and the formula that leads to a purchase
✔️ Five questions to identify your buyer persona
✔️The cognitive stages in a marketing funnel
✔️ How to use your email funnel to convert leads to sales
✔️ The product funnel and why it's essential for business growth

Funnels are an integral part of online marketing. These steps are crucial, and the companion copy needs to be clear and specific for engagement.

References:

Philippians 2:4 NLT

Don't look out only for your own interests, but take an interest in others, too.

Suggested Episodes You May Enjoy

• Episode #28 How to Create a Winning Online Product
• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

Online courses and programs are not going away soon, and many entrepreneurs dream of launching their first product. Yet, they delay.

Here's The ProblemIt's a huge undertaking, so where do you begin? Your overwhelming thoughts are enough to trigger profuse perspiration. In This Podcast, You'll Discover

• How to choose a marketable topic that others clamor to buy.
• Why a framework is important and how it can provide amazing clarity.
• What are deliverables, and how do they add value?
• 3 essential elements of a winning online product that sells.
• How to activate your Reticular Activating System and make the creation process almost effortless.

Copy Connection Waitlist

Get in front of the line for a brand new copywriting membership site. Super affordable with lots of crazy-helpful content that will transform your promotional content. Regardless of your writing experience, this membership will support you every step of the way.

CLICK HERE, and be the first to get notified.

Suggested Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #08 10 Types of Emails to Create and How to Boost Them For Engagement

References:
Philippians 4:13, King James Version

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

There's a lot of advice available on how to write long sales copy. But the length of your promotional material is irrelevant.

Here's The ProblemLarge blocks of text won't get read. So instead, consider writing emotionally-charged bullets that will lead people to the rest of your promotional material. In This Podcast, You'll Discover

• The Purpose of Bullets and Why They Work
• Why Bullets Are So Compelling, If You Write Them Correctly
• The Five Proven Bullet Formulas Marketers Use and Love
• The Seven Secret Places For Bullet Optimization
• How to Write Bullets That Lead Your Reader Deeper Into Your Copy

Copy Connection Waitlist

Get in front of the line for a brand new copywriting membership site. Super affordable with lots of crazy-helpful content that will transform your promotional content. Regardless of your writing experience, this membership will support you every step of the way.

CLICK HERE, and be the first to get notified.

Related Episodes You May Enjoy

• Episode #21 How to Turn Features Into Benefits
• Episode #19 How to Write Engaging Headlines for Increased Results
• Episode #08 10 Types of Emails to Create and How to Boost Them For Engagement

Resources:
Gary Bencivenga's Marketing Bullets

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

The goal of promotional campaigns is to write engaging and high-converting copy that sells products. Wrong!

Here's The Problem

We need to first connect with our audience, and offer something far more valuable. 

**In This Podcast, Episode You'll Discover...

✅** How to Connect With Your Audience

✅ Debunking the Myth That Copywriters Sell Products

✅ Lessons From the Auto Industry

✅ Why the Market Isn't Saturated

✅ The Principle of One 

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype. 

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

GUEST SPEAKER: Chris Shadrick

Sharing a podcast episode on YouTube is a great way to reach more people.

But here's the problem...

Most entrepreneurs repurpose the entire podcast episode to YouTube and limit their reach.
Posting once isn't enough, and uploading one long piece of content will limit your efforts.

Instead, discover how you can promote your podcast using short YouTube video clips.

In this podcast, you'll discover...

✅ What is a YouTube podcast clip?

✅ Why do YouTube podcast clips reach more people?

✅ What should you include in a YouTube podcast clip?

✅ How long you should make your YouTube podcast clips.

✅Why YouTube thumbnail and headline variations matter.

✅ When to schedule your YouTube podcast clip.

✅ Tools and services you can use to create your YouTube podcast clips.

About the Guest Speaker
My name is Christopher Shadrick.

I am a 5+ year production manager, focusing on creative and digital content with additional skills pertaining to photo and video production - from concept to delivery. Digital

✔️ Photography
✔️ Adobe Creative Suite
✔️Film Production

Connect with Chris Shadrick

Linkedin Profile: https://www.linkedin.com/in/cjshadrick/

Email: cjshadrick@gmail.com

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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GUEST SPEAKER: Veronica Williams

| Have you noticed that much of what we determine to do in life originated from our brokenness? It becomes our message.

But here's the problem...
Some never overcome the challenges that keep them from fulfilling their true potential.

We need to recognize the difference between challenges and long-lasting adversity.

Speaker, Relationship and Empowerment Coach Veronica Williams shares insights about human behavior and overcoming adversity.

In this podcast, you'll discover...
✅ Adversity Can Keep Us From Becoming Our True Self
✅ How Practical Tools Can Help Us Overcome Adversity
✅ Simple Strategies Can Break Unhealthy Financial Cycles
✅ How Veronica Paid Off Debt and Embrace Debt-Free Living
✅ The Value of Writing Down Your End Result
✅ The #1 Decision You Need to Make Before Implementing Change
✅ How Adversity Catapults Us Into Our Passion and Purpose

AboutVeronica Williams
I use my experience as a master certified life coach, keynote speaker, and certified facilitator to provide clients with expertise in the areas of relationships, empowerment, and purpose. I have been involved in life coaching for many years and my experience has helped influenced women and strengthened couples throughout the Washington D.C. Metropolitan Area.

I am also a licensed minister and I have been a part of community leadership and relationship building for the greater part of my life, so it was natural to find a way to utilize my gifts and knowledge to encourage individuals where ever they are in their journey.

Additionally, I coach military wives as the spouse of a veteran, helping women maneuver through the challenges that come with a military lifestyle. My life has not been easy, but it has been fulfilling and I have learned that “your misery produces your ministry.” It is also important to place the right type of people in your life that will make positive impacts on you, instead of negative withdrawals from you.

Connect with Veronica William
Facebook: https://www.facebook.com/allianceseminars
Website: https://www.allianceseminars.org
FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

If you need a little inspiration, this is for you.

On Sept 29th I'll celebrate my birthday. So I wanted to do something different for this podcast episode.

No, I'm not offering a "flash" sale.

I decided to share the stories behind my top 5 Instagram quotes at @marisashadrick.

Many of my Instagram quotes come straight out of my journal.

Some are old, and some are new, but their truths have served me well.

Heck, maybe I'm feeling a bit reflective, but...

Here's my birthday wish.

May they inspire you to forge ahead with your dreams and goals.

Quote Topics include:

1 Prayer

2 Control

3 Busyness

4 Business

5 Faith

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

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There is so much to learn about owning and operating a profitable internet-based business. We get excited about the possibilities but don't know where to start.

I created a short, sharp checklist that will cut through the clutter and get you moving in the right direction. At the very least, it will give you a game plan.

In this podcast, you'll discover the seven must-haves for an online business.

1. Business License (Check your local city and state)
2. Business Insurance (Check online and compare. Example: Hiscox)
3. Choose an Email Service Provider (My personal favorite, Active Campaign)
4. Build Your Website (Create an Online Presence)
   • Dan at BizSites
   • The 5 Building Blocks to a Winning HomePage
   • Write a Killer "About" Page and Engage Your Audience
   • How to Craft a Work-with-Me Page That Speaks Directly to Your Prospects
5. Understand the Art of Copywriting
   • Episode #13: The Difference Between Marketing & Sales
   • How to Write Copy that Sells by Ray Edwards
6. Graphic Design (Outsource or use Canva Pro)
7. Create a Free Offer (Lead Magnet)

Reference: Matthew 7:24-27

FREE COACHING: Join my FREE private community: MarisaShadrick.com/Community Disclosure: Some of the above-recommended links are affiliate links, meaning, at no additional cost to you, I will earn a commission if you click through and make a purchase. I wholeheartedly endorse this product or service.

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

FREE Limited-Time Broadcast

✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

✓ Transform your ideas into a compelling and marketable message and attract the right audience.

Go To: https://marisashadrick.com/join

View Details

A common copywriting mistake when writing promotional material is to focus on the features instead of benefits.

Instead, concentrate on telling your reader why they should buy from you. What benefits do they gain when they buy your product instead of buying from a competitor?

In this episode, you'll discover:

• What is a benefit?
• Examples of benefits?
• A look at "Clear & Classy Glassware."
• How to turn features into benefits
• The ultimate goal of any sale

References:Matthew 11:28Isaiah 40:31

Rate, Review, & Subscribe on Apple Podcasts

If you found this podcast helpful, would you give it a 5-star rating and review? This helps me reach and support more people like you. Together we can let our faith shape our work to create positive change in the world.

Join our Private Facebook Community for weekly Livestreams

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We know how important sleep is for health, but getting enough sleep is easier said than done.

Even if we can get a few extra hours of sleep, some people still feel tired and anxious. Is there a solution?

In this episode, you'll discover:

• Can You Be Physically Rested and Still Need Rest?
• Benefits of Physical Rest
• Why Periodic Rest May Not Be Enough
• The Difference Between Rest and Being Restful
• What Does It Mean to Have a Restful Soul?
• How Being Restful Can Change Your Perspective
• An Ancient Song for the Weary

References:
Forbes: The Benefits of Resting and How to Unplug in a Busy World Medical News Today: Why Sleep is Essential for HealthSong of Solomon, 2:10-12 (New Living Translation)

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You only have a few seconds to catch someone's attention online, so you need one important piece of copy--a well-crafted headline.

In This Episode, You'll Discover:

• What is Copywriting
• Why Headlines Matter
• What a Headline Should Always Contain
• The Purpose of a Headline
• How Audience Awareness Determines a Headline
• Tips for Crafting a Headline
• Tools That Can Help Write Stronger Headlines

References:Hemmingway EditorGrammarlySwiped.co

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We need to have a healthy perspective between work, faith, and money when thinking of pricing.

Is work a grind, or is it part of our spiritual DNA?

In this episode, you'll discover

• The part we play in a market-based economy
• What does the Bible say about work?
• Is it true that the rich get richer and the poor get poorer?
• Are businesses creating a materialistic culture?
• Is it wrong to pursue wealth?

References:

• Genesis 2
• Genesis 3
• Dr. Scott Rae, Author
• Joseph of Arimathea
• Lydia of Thyatira

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Writing is problematic for most online marketers, even experienced ones, but copywriting is an essential piece of any marketing strategy.

It's important to remember whether you're writing for brand awareness, building trust, or selling a product or service.

Remember to ask yourself, "what do I want them to believe, feel, or do?"

In this episode, you'll discover...

• What is copywriting?
• Insights to Brand Marketing
• Creating Content Marketing
• The Purpose of Direct-Response Marketing
• Why You Need All Three
• What All Three Have in Common
• Wisdom from Copy Expert Eugene Swartz
• Copywriting "Don't Dos."

Choose the correct language for your copy and attract more followers and customers to your business.

References:

• Brand Marketing, "Two Bellman."
• Interview with Mike Kim, Episode #07 What It Takes to Build a Thriving Personal Brand
• Resource: How to Create Effect Lead-Generating Content to Build Your Online Visibility

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Have you been labeled perfectionist because you have meticulous or detailed-oriented strengths?

Hmmm, would you want your surgeon, pharmacist, accountant, pilot, or doctor to provide "good enough" work?

In this week's episode, we'll unpack why "done is better than perfect" is not the right mindset for an online entrepreneur, with examples of leaders who practice excellence.

In this episode, you'll discover...

• The Difference Between Perfectionism and Excellence
• The 7 Consequences of Doing Good-Enough Work
• The Origin of "Done Is Better Than Perfect"
• The Confusion Between Productivity and Perfectionism
• Insights From Former Disney CEO
• A Biblical Reflection
• Examples of Perfectionism or Excellence--You Decide.

Get comfortable with imperfection but pursue excellence.

References:

• Lean In: Women, Work, and the Will to Lead
• Why We Have Too Few Women Leaders (TED)
• How to Manage Perfectionism | Harvard Business Review
• The Ride of a Lifetime: Lessons Learned from 15 Years as CEO of the Walt Disney Company
• Scripture Reference: Colossians 3:23 NLT

Disclaimer: The views expressed by the research material are their own, and their mention on this podcast does not imply an endorsement of their beliefs or any entity they represent. Instead, they are merely a broad spectrum of views to help listeners make an informed opinion.

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Burnout is painful.

If you've ever experienced burnout, you know it's a dark place. It's a slippery slope that affects every area of our lives.

As entrepreneurs, we need to guard against burnout.

Here's what you'll discover in this podcast episode.

• The Signs of Burnout
• The Consequences of Burnout
• 7 Practices That Helped Me Recover From Burnout
• How to Begin a Healthy Work Rhythm
• How to Prevent Burnout

Helpful Quotes
Worry does not empty tomorrow of its sorrow; it empties today of its strength. ― Corrie ten Boom

It's not the situation, but whether we react negative or respond positive to the situation that is important, Zig Ziglar.

If there is hope in the future, there is power in the present, John Maxwell.

Resource
Mark 6:30-34, New Living Translation

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It seems that we're busier than ever before. Yet, we push ourselves to achieve more.

We work harder, and we seem to view our over-extended lives as a sign of success.

Then there is the other end of the spectrum: being intentional with your time. But intentional living requires awareness and a conscious choice.

Here's what you'll discover in this podcast episode.

• Why we're such a busy culture
• How God views busy
• The difference between busy and intentional
• What to manage to avoid becoming too busy
• How to become more intentional

References:
Matthew 11:28 (Come to Him)
Psalm 46:10 (Know Him)
Proverb 3:5-6 (Accept Him)

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Marketing and sales are often used interchangeably, but are they the same?

If you want to sell products and services online, you need to understand the difference.

In this episode, you'll discover...

• The Difference Between Marketing & Sales
• Why a Sales Page Isn't Enough
• Types of Online Marketing
• Why You Need Both
• How to Start Marketing

References:

• Proverbs 16:11 New Living Translation

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Guest Speaker Anne LaFollette

Are you too old to start an online business?

Meet Anne Lafollette, an unknown superstar.

After a 25+ year career climbing the corporate ladder, Ann unexpectedly lost her job and found herself at a total loss.

Exploring her creativity at the age of 55 was an adventure, and she quickly found that years of built-up expression emerged. Then, she discovered surface pattern design. Anne was HOOKED and still can't wait to jump out of bed each morning to learn more and hone her skills.

Along this beautiful journey, she created a thriving entrepreneurial business providing online training & her coaching program, The Pattern Design Academy®.

In this episode, you'll discover

1. Why corporate life pales in comparison to having an online business.
2. How Anne found a lucrative niche in surface pattern design.
3. How Anne went from doodle to dollars.
4. Entrepreneurial secrets for getting started online?
5. A motto that kept Anne going and scaled her business.
6. Why age has nothing to do with online success
7. How you can overcome the fear of technology.

How to Reach Anne Lafollette

• Website: https://www.annelafolletteart.com/
• The Pattern Design Academy: https://members.artwithanne.com/the-pattern-design-academy

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Can Soft Skill Help You Succeed?

A business brings opportunities and challenges.
Most of us buy courses to develop our hard skills.

But, we often overlook one skill that…

• Cultivates a healthy mindset.
• Helps you thrive in today’s competitive market.
• Gives you the courage to face obstacles.

You need soft skills.These skills can help you make the most of your working time. As a result, you improve productivity and develop a solid online business.

In this episode, you'll discover...

• What are Soft Skills
• How Do Soft Skills Compare with Hard Skills
• The Connection Between Soft Skills and Success
• Does the Bible Care About Soft Skills
• 7 Ways You Can Begin to Develop Your Soft Skills

References:

• EdgePoint Learning: Hard Skills Vs. Soft Skills, Examples, and Definitions
• Indeed.com: What Are Soft Skills
• Lifeway Research: Why ‘Soft Skills’ Are a Biblical Requirement
• RightNow Media is a church resource. Ask if your church subscribes.
• Ephesians 5:3-5 New Living Translation

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The Great Resignation has many speculating why so many people are quitting their jobs.

Are people looking for more money?
Perhaps they're looking for more meaning in their lives.
Maybe this isn't a career shift but a spiritual shift.

In this episode, you'll discover...

• What Is The Great Resignation
• Events That May Have Led to This Shift
• Our New Normal Demands More
• Things To Consider If You're Planning To Start An Online Business
• Work From Home Benefits and Challenges

If you're considering an online business, make sure you build it on a solid foundation.

• Investing in Yourself
• Acquire a Mentor
• Make Sure You Have a Marketable Product
• Have a Marketing Budget
• Outsource As Quickly As Possible
• Have a Healthy Mindset and Manage Your Energy
• Implement Daily Habits That Will Produce Results

Business as usual is not good enough anymore.
Work is more than a paycheck. It's an opportunity to use our God-given gifts to serve others and create positive change online.

References:
Matthew 7:24-27 New Living Translation
The Great Resignation' is Hers as Employees Re-Evaluate Careers in Wake of Pandemic.

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Guest Speaker: David Martin
Writer, Publisher, and Online EntrepreneurDavid published almost 600 books, and he's built a seven-figure business from book royalties. About David MartinDavid helps Christian authors, artists, and entrepreneurs transform their ideas into online publications, courses, and digital products.

He believes your message needs to be heard; your value needs to be shared.

After 20+ years in full-time ministry as church planters and pastors, David and his wife burn with a call to “equip the saints for works of ministry.”

They help others recognize their worth and share it with the world.

In this episode, you'll discover

• Writing Opportunities Are Endless
• Be Aware of The Terrible Twins: Perfectionism and Procrastination
• How to Start a Book Project that Makes Marketing Simple
• How to Give a Book Resonance, so it Imparts As Well As Inform
• Various Ways to Write Your Book

If you've dreamed of writing a book, David will simplify the process.
Resources Discussed
https://jesuschrist.co.uk/

KDP.Amazon.com

https://christiancreative.academy/

Visit David's Website at DavidLeeMartin.com

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10 Types of Emails to Create and How to Boost Them For Engagement

For online entrepreneurs, when it comes to emails, you have to write many of them.

How do you mix them up and not let your copy become redundant?

In this episode, you'll discover

• An average email open rate
• Why focusing on email copy is important.
• 10 types of emails you can create
• Boost your emails with six essential elements using the acronym E.M.A.I.L.S.
• The ultimate goal of an email that should inspire you.

Write to many by writing to one. Make it personal--human to human.

Be sure to access the FREE BONUS RESOURCE: 30 Copy Tips to Write Stronger Copy!

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Published: May. 30, 2021 @ 3PM Edit

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Guest Speaker: Mike Kim
Mike Kim is a brand strategist for business thought leaders, coaches, and authors who want to create an impact with their ideas and get their message heard.

As Mike would say, "Yes, It’s Possible to Build a Business around Your Expertise, Ideas, Message, and Personality. But First You Must Realize — YOU ARE THE BRAND."

In this episode, brand strategist Mike Kim gives us a glimpse of what we can expect in his new book, "You Are The Brand," The 8-Step Blueprint to Showcase Your Unique Expertise and Build a Highly Profitable, Personally Fulfilling Business.

• Debunk the false assumptions that hold people back from developing a brand message.
• Use the campfire test to see if you have an authentic brand.
• Understand why your point of view is the first step to creating a brand message and why it's so hard.
• Discover how relationships are rocket ships for your business and why servanthood is the fuel.
• Know why a plan is not enough to build a successful business.

Pre-order the book You Are The Brand and access amazing bonuses.
Go to https://youarethebrandbook.com/ Rate, Review, & Subscribe on Apple Podcasts

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The Underestimated Power of Service.

Many overlook the power of service. If you don't believe you have value to offer this world, then listen to this episode.

In this episode, you'll discover

• How service shapes who you become.
• Discover why service will set you apart in business.
• Lessons from two ordinary men.
• How small or large contributions matter.
• Your opportunity to serve is waiting online.

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✓ Discover three copywriting secrets that will command action from your readers without phony hype.

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How to Live (and Succeed) Beyond Disappointments

Covid had an emotional impact on many online businesses. Don't let its residue keep you from achieving success.

Dealing with disappointment isn't easy, but you can live beyond its effects.

In this episode, you’ll discover:

• How an outcome is not always the result of circumstances but of choices.
• The residual effects of unresolved disappointments.
• Recognize the true villain that keeps us from achieving success.
• How to live with audacious expectations and hope.
• Lessons from The Prayer of Jabez and how to ask and expect from God.

Resources Mentioned in This Podcast

The Prayer of Jabez on Amazon

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Is it possible to change thought patterns that do not serve you well?

If you're living with mental knots that are preventing you from achieving your goals, then check out this episode. You can change negative thinking, worry, and frustration into something positive.

In this episode, you'll discover

• Why it's so hard to change our thought patterns
• How to navigate in a changing world
• The benefits of change
• What the Bible says about change
• How to give your soul permission to speak.

Resources Mentioned in This Podcast

DayOne App: I've used this app for years, and I love all its features, including customized templates.

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http://marisashadrick.com/audio

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✓ Discover three copywriting secrets that will command action from your readers without phony hype.

✓ Remove marketing complexity and get your message out into the world regardless of online distractions.

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Do you consider yourself an influencer?

We have an incredible opportunity as online entrepreneurs to let our faith shape our work and lead with positive influence. Yet, many feel they are not influencers.

In this episode, you'll discover

• Everyone is Born an Influencer
• Three Lies That Keep Us From Becoming An Influential Leader
• How Courage is Faith in Action--Because Faith Isn't Passive
• 7 Truths to Help You Choose Faith Over Fear
• Two Resources to Help You Get Your Business Off the Ground

Invite and expect God to provide divine opportunities to impact this world.

Resources Mentioned in This Podcast
U.S. Small Business Administration
SCORE - Service Corps of Retired Executives

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Have you ever wondered how some people can pursue their online dreams unscathed by setbacks and disappointments?

What is the secrete to resilience?

Here what you'll discover in today's show.

• Why resilience is so hard, but how you can rise above the obstacles
• The Voices that Can Derail Us From Our Goals
• How to Reframe the Fear of the Unknown
• Why Everyone Can Cultivate Daily Resilience
• How I was able to overcome my fear of public speaking

You'll know how you can co-exist with tension and pursue your passion and purpose with joy.

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✓ Discover three copywriting secrets that will command action from your readers without phony hype.

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Are you ready to let faith shape your online work?In this episode, you'll discover

• Your business is sacred work
• Online entrepreneurs have a special calling
• How to share your faith in a diversified culture

Your work is more than a paycheck; it's an opportunity to create positive change in the world.

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