The Friday Society: Recent Episodes

Alexa Cawley

Welcome to The Friday Society, the podcast for anyone and everyone in the health & fitness industry. In this podcast, we'll talk to industry leaders and experts about everything you need to know to scale and authentically grow your health & wellness brand. We'll hear from operational experts, email marketing gurus, accountants, and more to get you set up for success. You can always submit questions and topic requests via @foreverfriday.co, and I hope you enjoy!

The Road to 1M: What I Would (and Wouldn't) Do Again

I just hit 5K followers, 6 years into this business — and I built it past $1M without paid ads. A lot of people will tell you that you need a big following to make real money. You don't. You need to be real, have a proven result, and be clear about how you get there.

In this episode, I'm breaking down exactly what I'd do again (and what I wouldn't) if I wanted to hit another million, faster:

Why the "needle movers" that matter most often aren't measurable right away
Why a dollar spent on client hospitality beats a dollar spent on ads, every time
How I finally got honest about my business model after years of spaghetti-at-the-wall strategy
The one schedule shift that changed my entire relationship with my energy (hint: it's about your Thursdays)
Why I refuse to work with tech I hate — energetically or logistically

Grab the client journey free module here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

One of my favorite people, Daryn Schwartz, Founder of The Space Between Yoga, and most recently The Space Together, joined me to talk about expanding your business in ways that may feel out of the original business plan. We talked about how Daryn and her business partner took the bold leap from expanding their yoga business into a second location that is a co-working gathering place. Daryn has built an incredible yoga studio with a cult following and is now branching out into a totally different revenue stream. We discussed her expansion and how it came to be, finding the right location, and what's the future for businesses who feel like expanding but not sure the next step.

This was a fantastic conversation and I'm so excited for you to take a listen!

Listen to Daryn's original episode #96 HERE.

Find out more about The Space Between Yoga Studio HERE & The Space Together HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Jennifer Maanavi, Founder and CEO of Physique 57, joined me on the podcast. Physique 57 has been around for 20 years, 20 years! Jennifer has seen a lot including expanding into different countries, selling fitness DVD's, hosting on demand memberships (before that was even a thing), closing multiple studies during covid, and still continuing to operate a thriving boutique fitness business with several locations.

Jennifer wears many hats including being the CEO but also as a business consultant. She understands the value of pivoting business plans, creating an environment where your studio instructors stay long-term, and truly what it takes to grow a major boutique fitness brand.

I personally took a Physique 57 class and it was one of the most challenging mat classes I've ever taken! I love Jennifer and her outlook as a business owner. This conversation was inspiring with so many takeaways. Can't wait for you to listen.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hi everyone! In this AMA, I'm answering:

how to balance being a human and having a personal touch with your automations
Timeblocking -- my advice on what works best to balance your admin and client time
Partnerships and what I've seen work and not work for bringing in new clients

I mention Danielle Stead -- she's the best lawyer!! Find her here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Messaging is the foundation of everything in your marketing — and in this episode, I'm sharing my four best tips for communicating your small business in a way that feels good, sounds like you, and actually converts. Plus I'm answering some of the most common messaging questions I get from business owners: how to fill your newsletter every month, how to talk about your membership without overthinking it, what to do when you feel like you're repeating yourself, and so much more. This one is packed with real, actionable takeaways you can use this week!

In This Episode I Cover:

Why consistent communication is one of the highest-leverage things you can do for your marketing (and what it actually looks like day to day)
Why your best marketing happens WHILE the thing is happening — not just before it launches
The "happy folder" strategy for sharing client results in a way that builds trust and converts
Why every single piece of content needs a clear next step — and what that can look like
A full Q&A on the most common messaging questions I get, including:
- How to map out a full year of newsletter topics without running out of ideas
- The simple framework for talking about your membership without overthinking it
- Why repeating yourself is actually okay (and when it works in your favor)
- How to stop writing too much and make your content more digestible
- How to fill your newsletters when you get stuck after the main topic
- How to figure out your ideal client when your work feels like it's for everyone

Resources Mentioned:

📧 Done-for-you monthly newsletter template → ffc.myflodesk.com/templates/e-aea196f044124192801bf3ca810d73c2 (free!)
📚 Social media content library (what to post and what to say) → inside The Friday Society Membership

Your Homework From This Episode:

Pick ONE tip from today and implement it this week. If you're already doing most of them, go back to tip #2 — are you still talking about the thing you launched last month? If not, talk about it today. Market it while you're in it!

Free Resources:

📋 Free Marketing Checklist → ffc.myflodesk.com/assessment
🔍 Personalized Marketing Quiz — what's missing from your marketing? → foreverfriday.co/quiz
📊 Free Know Your Numbers Mini Course → search Forever Friday Consulting in the App Store
📱 Download the Forever Friday App → search Forever Friday Consulting in the App Store

Work With Me:

🌿 Join The Friday Society Membership → foreverfriday.co/join
📞 Book a 1:1 Strategy Session → foreverfriday.co/membercalls
🛍️ Browse the Template Shop → foreverfriday.co/template-shop

Connect With Me:

Instagram → @alexagrowmybusiness
Website → foreverfriday.co
Podcast → The Friday Society Podcast on Apple Podcasts + Spotify

Loved This Episode?

Leaving a review on Apple Podcasts helps so many more business owners find the show — and I read every single one! 🤍

The Friday Society Membership is a marketing membership for wellness and fitness business owners. One focused topic per month, live calls, done-for-you templates, and a community of people doing it alongside you. Join us at foreverfriday.co/membership.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Your dream clients are already searching for you on Google — the question is whether your website is making it easy for them to find you. In this episode, I break down the exact six steps I'd take right now to improve my brand's visibility and start showing up in organic search results. No ads, no complicated tech, no budget required. Just high-impact, doable edits that make your marketing work harder for you long after you hit publish.

In This Episode We Cover:

Why SEO matters more than ever in 2026 — including how AI tools are now pulling from Google search results and reviews
Why your Instagram captions, newsletters, and stories are invisible to Google (and what to do about it)
How to identify the 10-20 key phrases your dream clients are actually typing into Google right now
The back end website settings most business owners have never touched — and how to fix them this week
Why your blog is one of the most powerful SEO tools you have (and how to fill it without writing anything new)
The free Google tools that show you exactly how people are finding your website
Why Linktree might be costing you more than it's giving you — and what to do instead
How to build a consistent Google review strategy that compounds over time

Tools + Resources Mentioned:

Google Search Console — search.google.com/search-console (free)
Google Analytics — analytics.google.com (free)
SEM Rush — keyword research and on-page SEO auditing tool
Brain.fm — focus music I swear by for deep work sessions [use code FridaySociety]
Tonic Site Shop — templates for building a links page on your own website
My links page as an example — foreverfriday.co/links

Work With Alexa:

🌿 Join The Friday Society Membership → foreverfriday.co/join This month inside the membership: the full SEO checklist, a co-working workshop where we implement everything together, and office hours to get your questions answered live!
🛍️ Browse the Template Shop → foreverfriday.co/template-shop

Free Resources From Alexa:

📋 Free Marketing Checklist → ffc.myflodesk.com/assessment
🔍 Personalized Marketing Quiz → foreverfriday.co/quiz
📊 Free Reporting Template → foreverfriday.co/reports
📱 Download the Forever Friday App → search The Friday Society in the App Store

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey guys! Dale Stabler, the incredible Founder of Sweats and the City, joined me on the podcast. Dale is an expert, and I mean EXPERT, on fitness trends. I have known Dale for a very long time and this is her second time joining me on the podcast. We discussed new trends in the fitness industry, the importance of quality instructors, and her longterm outlook of the industry. Dale has started to consult for studios, and honestly, the vision she brings is unparalleled because she IS the ideal client.

This conversation was so fun to have and I know you will enjoy it too!

Follow Sweats and the City on Instagram HERE.

Listen to the original episode #8 with Dale Stabler of Sweats and the City HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey Everyone! Danielle Stead Blanton, an amazing friend, attorney, and member of The Friday Society Membership, joined me to discuss common legal questions I hear from my clients all the time.

I can't say enough about Danielle and her expertise in the fitness industry. I recommend her to literally all of my clients for legal counsel because she understands this industry backwards and forwards.

In this episode we discussed; should your instructors be employees or independent contractors? Are non-competes even valid? What to consider with a non-solicitation. Compensation considerations and so much more!

This episode is incredibly applicable to business owners, studio employees, or independent contractors.

Listen to episode 55 - 'Is Your Business Legally Sound' HERE.

Check out Danielle HERE.

Connect with Danielle on Instagram HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hype Haus Fitness is a thriving fitness studio in New Orleans, LA and the Founder, Sara Habetz, joined me to discuss her strategy as a thriving business owner. Sara is a long time member of The Friday Society Membership and she is such an incredible business owner who brings the best energy into her studio. We discussed how she is expanding into a new market with a totally new demographic and how she is approaching marketing and brand building into a new community. We covered how to leverage software automations without losing the human touch, Gen Z, and trusting her employees so she can focus on the bigger picture to scale Hype Haus.

Sara is so inspiring and really understands the essence of owning a community driven business. This is a must listen!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey everyone! I had the most amazing time talking with Charlotte Muller, the Founder of Breathe Strength Wellness. We dove deep into hosting memberships and covered the pros and cons. Personally, I love having TFS Membership which is my monthly marketing membership. It allows me to connect with my clients on a deeper level and provide accessible marketing advice, however, it takes a lot of work! Charlotte and I discussed what it takes to make a membership not only profitable but with low turnover and immensly valuable. We talked about how you can analyze social media stats to understand what your followers enjoy which can spark ideas of how to grow your business. We also discussed how she grew her business during Covid and so much more.

Follow Charlotte Muller and Breathe Strength Wellness on Instagram HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

In this solo episode, I’m walking you through exactly what I’d focus on if I wanted to build a sustainable and successful small business in 2026 — without burnout, constant hustle, or overspending on things that don’t actually move the needle.

We’ll talk systems, messaging, local visibility, social media, newsletters, SEO, client appreciation, and audience building — and how these pieces work together to create a business that’s profitable, personal, and built to last.

The best part? Aside from software and a little swag, most of this is free. This is about putting money in your bank account, not just your Stripe dashboard.

If you’re a small business owner who wants growth and longevity — and a business that actually supports your life — this episode is your blueprint.

MENTIONED LINKS:

Free newsletter template

Client Recognition Deep Dive

Done For You Welcome Newsletters

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Cory Ruth is a PCOS expert who has helped countless women achieve a better understanding of their body, health needs, and identifying fertility issues that may be stemming from PCOS. As someone who has PCOS this conversation was so meaningful! Not only did we dive into PCOS but we discussed her incredible growth and Instagram strategy. Cory has truly built an amazing business based around educating women. Cory has been featured in Women's Health, Forbes, and Shape and she just published her first book! This episode is not to be missed!

Follow Cory Ruth on Instagram HERE.

Order her Book HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey Everyone!

This is a perfect episode to kick off your New Year by reframing your financial mindset and entering 2026 with an intentional money strategy. I was able to host the amazing Founders of Wealthkind, Delana Bristow and Lexi Sidle, on the podcast. They specialize in helping women reclaim their financial freedom and create their dream life. Not only do they teach tangible investment strategies but they incorporate meditation and energetics into their holistic approach.

I'm also so excited to be hosting them in The Friday Society Membership in February. I would love if you would join us to learn from these incredible women.

Check out Wealthkind HERE to see their upcoming courses, mentorships, and workshops.

Follow Wealthkind on Instagram HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To join the The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Everything you need to know referenced in this episode: https://foreverfriday.co/bf25

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Guys! I am so excited about this episode! Ashley Iwanicki, the Founder of The Collective Studios and a member of The Friday Society Membership, joined me on the podcast. Ashley is one of the most intentional and strategic business owners I know! I absolutely love the way she approaches branding, marketing, hiring, and her vision for long-term success. We discussed all of this plus how she leads her team with a performance-based strategy and trains employees in real time to stay ahead of future growth.

As many of you know, Ashley has an awesome social media aesthetic. Ashley joined us in the membership to give tips on social media strategy so make sure to check that out HERE!

HERE is the amazing post we talked about on not hiring ding dong's.

Follow The Collective Studios HERE.

Follow Ashley Iwanicki's personal account HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey guys! This episode is a little different because it's a few snippets of an actual main training in The Friday Society Membership. This month we focused on diversifying our revenue streams so we can maximize our time and profitability. As a small business owner, there is nothing more important than having fun in my business and ensuring I'm not on the road to burnout. Figuring out ways to make the most of my time, and make the most profit, is what we are going to talk about today.

If this episode is what you need to hear then check out The Friday Society Membership. An incredibly affordable marketing membership so you can have the business of your dreams. And of course, please share with a friend who could benefit from these marketing tips!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey guys! This episode was so fun because I answered really great questions from TFS community. You guys have the best questions and I'm so grateful for how much you all interact and help one another within the membership. We touched on quite a few questions today plus gave a few life updates 😊!

Here is what we discussed:

Is ad investment in Pinterest or Reddit worth it;
How to book a podcast guest;
Should you remain an employee or branch out into entrepreneurship;
How to make sales without selling and how to detach from the outcome;
My favorite parts of owning Forever Friday Consulting;
Marketing Mistakes - I share 3 really important ones!

P.S. Here is the newsletter template I mentioned in the episode. This is free for TFSM members!

If you have a friend who would benefit from listening to this episode I would love if you could share it with them. And of course, if you have any questions please feel free to reach out!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

The amazing founder and owner of Vida Sana Studios, Angelique Velazquez, joined me on the podcast. Angelique is a longtime member of The Friday Society Membership, friend, and incredible Pilates studio owner. I absolutely loved featuring one of TFSM members to discuss how she completely changed her business model, tips for navigating price increases, and the importance of taking time to rejuvenate yourself. One of the things I love about Angelique is how fantastic of an employer she has become. We discussed how to effectively lead a team and have open honest communication. This conversation has so many incredible lessons so be sure to listen!

Follow Vida Sana Studios on Instagram HERE.

Sign up for a Vida Sana Class HERE.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Daniel Kosmala, the Senior Marketing & Customer Growth Manager of uScreen, joins me to talk about how to grow a successful digital membership model. We discuss strategies, challenges, and tools that are essential for sustaining engagement to build a thriving membership platform. I personally use uScreen to host The Friday Society Membership! We cover all of the features that help to grow my +200 members such as discussion boards, calendar, a personalized app experience, and so much more!

Visit uScreen HERE! Or checkout uScreen's YouTube channel for tutorials and best practices HERE.

Connect with Daniel Kosmala on LinkedIn or Instagram.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

How do you raise prices without apologizing? How do you make sure your new clients feel welcome? How do you avoid a few common marketing mistakes everyday brands (even your favorites) are committing?

In this solo episode, I chat about a few recent client experiences I've had, tips for price raises and more.

For a fun little surprise, DM me july2025 for a special membership promo!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Katy Richardson is back and answers all of my burning questions about selling Neighborhood Barre to Extraordinary Brands, how long it took to form the deal, and how she's now in an even bigger role than she anticipated. I LOVE hearing Katy's approach to business and this is sure to inspire any business owner out there, whatever you're thought about selling, what your end goal is, or not!

Resources mentioned:

Oura partners with Stelo
Function acquires Ezra
Othership website
Contiuum Club website
Katy's Instagram
Neighborhood Barre on Instagram
Katy on LinkedIn

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

In this episode, I dive into the power of guest passes and referral programs for small businesses. Learn why referrals are one of the most effective ways to grow your client base, increase loyalty, and create a sense of community. With referral programs generating 3-5 times higher conversion rates than other marketing channels, this strategy is both low-cost and highly effective.

I share tips on how to set up a successful referral program, including:

Bringing friends together for a deeper connection to your brand
Focusing on the logistics and automating follow-ups
The importance of communication and personalization through tools like Marianatek and Momence

Plus, hear real-life success stories from my clients who’ve used referrals and how it's effected my business.

Tune in to learn how you can leverage guest passes and referral programs to boost your fitness business and create a thriving, connected community!

Key Takeaways

Join The Friday Society Membership to go deeper into this strategy and using it to grow your business!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Lindsay Arnold, the amazing Founder of The Movement Club, talks about her entrepreneurial journey, incorporating pregnancy into her business model, motherhood, and tips for success. She candidly shares her time with Dancing with the Stars, how she bootstrapped her now successful business, and her why new entrepreneurs should not give up on themselves. This is such a wonderful episode and a must listen!

Check out the Movement Club HERE and check out her free trial!

Follow Lindsey Arnold on Instagram.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

What is a good marketing strategy? That comes down to 4 key things. In this episode, I discuss how to outline a great marketing strategy, what my clients are up to lately, and a fun announcement on how I'm planning to make social media more fun for business owners!

To grab that marketing strategy training and template, click here!
To join the membership + social media add-on, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hilary Hoffman, Founder of SotoMethod, joined me on the podcast! From her impressive background in finance to founding the most efficient workout method, SotoMethod, she is a thought-leader in the fitness industry. We discussed how her background in finance prepared her for owning a business, why giving away free classes isn't the best marketing strategy, launching SotoMethod, and how she is absolutely crushing it all while pregnant with twins!

This episode is a must listen! Check out her incredible virtual workouts including a prenatal program here.

Follow SotoMethod on Instagram here.

Learn more about SotoMethod here.

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Goli Soli is the incredible owner of Jetset Pilates SoHo. She just opened her new location in SoHo, New York a few weeks ago. It was so fun hearing about the experience of opening her NYC Pilates studio in real time!

Goli and I discussed her journey in the fitness industry and her experience opening a studio in the competitive NYC market. We discussed the excitement, and challenges, of opening a studio, how she has embraced building a community with not only customers but neighbors, and the importance of hiring aligned talent. Clear communication and fostering a positive culture is not always easy in the fitness industry but Goli shares her insights into ensuring Jetset Pilates prioritizes both.

I have personally visited Jetset Pilates and absolutely loved my experience! I hope you enjoy the episode!

Follow Jet Set Pilates SoHo HERE

The Friday Society Membership Black Friday Sale Details - Sale starts Nov 29th! This is my only membership sale so take advantage of expert marketing consulting for almost $300 off the entire year!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

What does it mean to "market how you consume"? This is the #1 reason I don't believe over-saturation exists. My top tips to ensure your content strategy continues to feel FUN and light you up are in this episode, plus answering audience Q+As:

What does an ambassador program for small business look like?
What are the biggest differences between growing an online business and growing a brick and mortar business?
How do I tell my client what I offer without being salesly?

To sign up for my email list and make sure you're notified of the Black Friday Sale, click here!

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Marketing Strategy Made Simple - this episode is an overview of how to make sure your business is set up for success. This is a holistic view of organic marketing strategy. I go through everything from...

how to get new eyes on your brand
ways to ensure you're clearly communicating
numbers to keep track of to measure success
& so much more. Save this episode to come back to every now and again!

What I mention in the epsiode:

Done for you welcome email templates
Intro offer templates & text message scripts
Know your numbers free course

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

I'll be doing these 3 things with my private clients this week to ensure they're set up for a super strong 2024 year-end, and would love for you to do them, too!

Resources mentioned:

To join the Friday Society Monthly Marketing Membership, click here
To visit the Client Journey module, click here
To watch the free course, Know Your Numbers, click here

Download my app! It's a free marketing coach in your pocket.
To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Brittany Driscoll is the Co-Founder and CEO of Squeeze! We discuss her pivotal role in expanding Drybar before establishing Squeeze. Brittany built Drybar to over $100M in revenue and is now championing the massage therapy industry.

In this episode we talk about the marketing and branding vision behind Squeeze and why she is excited to revamp the massage therapy industry. We talk about innovation through tech, community engagement, and long-term sustainability.

Brittany truly is a powerhouse and you don't want to miss the episode with this incredible business leader!

Follow Brittany Driscoll on Instagram HERE!
Connect with Brittany Driscoll on Intro HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

There are SO many tech and marketing platforms for small businesses, and in this episode, I'm breaking down my favorites, and why I love them/use them.

The best email marketing platform for small businesses: flodesk [use code FRIDAYSOCIETY]
The best booking software for small businesses (solo): acuity
The best booking software for small businesses (group fitness): marianatek or momence
The best payment software for small businesses: stripe
The best website design platform for small businesses (solo): Showit
The best showit templates for small businesses (solo): Elizabeth McCravy
(10% off with code FridaySociety), Tonic Site Shop (15% off with code FridaySociety), Christie Evenson
Tie it all together with Zapier (training video here)
Maximize your SEO module
Download my small business marketing app

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

The notorious Jenn Seracuse, Founder of Reform Lab and New York based Pilates instructor, joined me on the podcast! Jenn has been a Friday Society Member since the beginning and it's been incredible to watch her flourish into an exceptional business owner, mom, and Pilates instructor. Jenn has been featured in Today, Fox, Women's Health, SHAPE, Fitness!

We discussed her journey on becoming a Pilates instructor, dealing with health setbacks, and going from an on-demand platform to a brick and mortar studio. She was super candid about motherhood and goals for her future.

I cannot tell you how many people absolutely love Jenn. She's truly amazing in so many ways! I hope you enjoy the episode!

Follow Jenn HERE!
Check out Reform Lab HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey Everyone!

Adam Putterman, the Co-Founder of Ours Premarital Couples Therapy joined me on the podcast. Ours has been featured in The New York Times, People, and Brides Magazine. Couples therapy has traditionally been a hush-hush topic, however, more people are beginning to talk about its positive outcomes on relationships.

Adam and I discussed normalizing couples therapy through community building and organic marketing strategies. We chatted about overcoming marketing challenges with a sensitive topic that isn't easily shared over social media, their story to starting a premarital couples therapy platform, affiliate relationships, and pivoting marketing strategies.

If you have an online business this episode is for you! As someone who is an advocate for therapy I highly suggest listening to this one. Enjoy and share with a friend who may love this episode!

Check out Ours HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

I'm going ALL IN on tough love around charging your worth as a small business today.

Questions we cover in today's deep dive on small business pricing strategy:

How often should I run discounts as a small business?
Should I run a bring-a-friend promotion?
How often should I increase my prices?
What do I say in a price increase email?

So much more. I want you guys to make more money because I KNOW what you're capable of when you do. I love you!!

Resources mentioned:

Free small business owner affirmation iPhone wallpapers
Client Journey Map & Workshop
Price Increase Bundle - member price here - I know who the members are :)

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey team! Dropping a round up of the common traits I see my most successful clients having in common.

For the business owners retreat waitlist, click HERE!
For the messaging optimization training, click HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

In today's episode, I hosted Sarah Weiss, the Founder of On Brand by Sarah. Sarah is an expert Instagram & TikTok content creator and social media business mentor. She uses her expertise in video marketing to grow her following and spread her message through fun and engaging humor. We discussed the power of diverse content on social platforms, simplifying calls to action, leveraging automation services for engagement, and monetizing Instagram stories.

She discusses how to turn one piece of content into several use cases across several social platforms, a blog, and a newsletter. She taught me so much in such a short time and I can't wait for you to listen. I hope you enjoy!

Follow Sarah Weiss HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Truly cannot wait for you guys to listen to this episode today. We have Daryn Schwartz on the Friday Society Podcast, founder of The Space Between Yoga, and we talk about:

Transitioning from a corporate career to yoga studio ownership
How to maintain strong brand consistency while also allowing your team to thrive and be independent
How to get over your fear of sales and ways she’s gotten comfortable with charging her studios worth
How her family was integral into her early days journey
How to diversify your yoga business with retreats, YTT, and more
How to engage in thoughtful and impactful partnerships

Send her a message when you’re done listening!!
& shoutout to Christie Evenson - check her out for web design!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Today, I spoke with Lana Powers, Founder and PR expert of Powers PR. We were joined by her Vice President and amazing side kick and, Alex Wollman. Lana and Alex discussed their incredible journey into launching Powers PR and their syncronous vibe that they have between them.

We dove into brand storytelling, social media marketing, and why a curated brand vision is foundational for success. Listen to the full episode to gain tips and tricks for engaging your community and nailing client engagement.

Visit Powers PR website HERE! Follow Powers PR on Instagram HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

TEAM! This episode talks all about growing and scaling a membership in your business, including:

the logistics of running a membership
how to build a community within your membership
where a membership fits in to your pricing structure

The communications bootcamp info can be found HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Today, the lovely Alessia Scauzillo joined me on the podcast. Alessia is an amazing fitness entrepreneur who founded A Sculpt Body which has been featured on various publications for good reason. She's known for her low-impact home workouts via her platform, A Sculpt Body, which you can find HERE.

We discussed how to build brand partnerships that are profitable and long-term relationships. Also, her journey to becoming a dynamic entrepreneur and how to build an engaged online community. Follow Alessia HERE.

Don't forget to check out the Rob Dyrdek episode I mentioned that aired on The Skinny Confidential podcast! Listen HERE!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Have you ever wondered why Spotify Wrapped is so successful? What about the personalization of a company like Oura? There's a reason why we love to take Personality tests so much, and why personality testing is a $500 million industry, with an annual growth rate estimated at 10% to 15%.

In this episode, I go into the success of personalization, and how to apply this type of segmentation into your business.

Resources mentioned:

Harvard Business Review Article
TryInteract - Quiz Builder
FloDesk - for email marketing & segmentation
Client Journey Module on The Friday Society Membership

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Today I sat down with Hannah Rose and discussed social media strategy and building magical client connections. We also discussed bringing your whole self to run your business and what this actually means. Hannah Rose is a multi-passionate entrepreneur and spin instructor who's fitness journey is not short of up's and down's. We also discussed technology must-have's to run your business more efficiently. Follow Hannah Rose HERE. Learn more about Hannah Rose's courses and services HERE.

Shoutout Ashley from Onyx for the connection!!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Today's solo episode I cover a simple marketing strategy which discusses the importance of marketing your current reality. This means we need to show our client's what it's like to work with us. As our teacher trainings and courses are taking place we want to be talking about them over Instagram and social media. The goal is that our clients can visualize how it is to work with us. This is a short, but jam packed, episode filled with marketing strategy tips!

Here are the 2023 reflection worksheets I referenced!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Today, I host Claire Sparrow, a Pelvic Floor Health Expert! She is an international best selling author of Hope for your Pelvic Floor, a second generation pilates teacher, podcast host, mother, and so much more! We discussed the pelvic floor and the connection to our diaphragm. Pelvic floor health and why it's important for all women all ages, not just pregnancy, Common myths associated with the pelvic floor and how she is now teaching women all over the world about pelvic floor health!

This is such an important topic for all women! I really hope you enjoy!

Follow Claire Sparrow on Instagram
Purchase Hope for your Pelvic Floor
Join Claire's membership

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

None

Hey team! We’re back with a solo that I’ve wanted to do for a while, and this is on small business discounts, promotions, sales, and pricing consistency. I’ve gotten a few requests for episodes that fit under this umbrella, so buckle up!

The Black Friday article I cited was HERE! Enjoy!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey everyone!

This podcast was so fun, and a first, because I got to speak with 3 incredible founders of the beauty brand, Wildling. Wildling is a non-toxic. cruelty-free, and clean brand focusing on skin health and natural aging. This was so fun because we not only talked business but we also dove into beauty and wellness.

We covered;

The history of gua sha and the amazing skin benefits;
The science behind gua sha and why it's a great alternative to injections;
Start-up growing pains including sourcing and supply chain issues;
Advice on starting a business and how to manage operations when it takes off (fast)!

Wildling was so kind to offer 10% off your purchase with the code FridaySociety. I definitely recommend taking advantage of this offer!

This one was fun and I learned so much! I hope you enjoy!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hey team!! In this episode I'm breaking down all of the reports that you need to know as a business owner, and why. To get the reporting document that you can customize to fit your own business, head to foreverfriday.co/reports !

Resources mentioned:

Revenue Stream Workbook

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Welcome back everyone! Cory Sterling is the fearless founder of Conscious Counsel which specializes in offering legal services to the health and wellness industry. Making sure your business is legally protected is so important so you don't want to miss this one!

We covered;

Different types of legal agreements and the importance of hiring a lawyer to ensure your documents are set up appropriately from the start
Liability waivers and why they need to be specific to all facets of your business
Suggestions for trademarks
So much more!

Definitely check Cory out and you can even purchase legal bundles from his firm!

Enjoy!!

To keep up with me on instagram, follow me @alexagrowmybusiness
To learn more about The Friday Society Membership, click here
To join my newsletter for free marketing advice, click here
To view all of my free resources, click here!

Hi guys!

I've got an awesome episode for you today with Katy Richardson, founder of Neighborhood Barre! Neighborhood Barre has over 25 franchise locations nation-wide, and we talk all about:

Franchising a boutique fitness studio
Her founder journey of owning a successful Barre chain
How she sets her franchise owners up for success

and so much more! Katy is whip smart and I was thrilled to have her on the show.

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey team!! Today I'm sharing the 5 biggest lessons I've learned over the last 5 years in business. I hope you enjoy!!

To submit a question for an ask me anything episode, head HERE!
To check out my DIY course, Five Weeks to Waitlisted, mentioned, go HERE!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Welcome back everyone! I was so honored to have Erin Claire Jones join me on The Friday Society Podcast this week! Before you hit play, I recommend pulling up your human design type right here!

We cover:

Each human design type and how your type impacts the way you run your business
How she got started and created a thriving business from a passion
So much more more

Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here
To get 50% off a FloDesk subscription (what I use for beautiful emails), click here

Hey team!! This is a juicy ask me anything and was one of my fav to record!

We cover:
1. How should I segment my email audience?
2. What are some best practices for sending emails?
3. What's a good open rate? What's a good click through rate? What's a good unsubscribe rate?
4. What types of lead magnets work best?
5. How many emails should be in a sequence for a product launch?
6. When should I change the offer in my emails?

For all free resources, head to foreverfriday.co/resources!
To join the membership, click here (and to see what I was talking about!)

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi guys! Back for another ask me anything episode - the four questions I answer today are:

If I'm just starting to look at my systems & marketing strategy, where should I start?
Do I have too many pricing options?
How often should I raise prices?
Should I grandfather clients into my prices?

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi guys! Back with another AMA, and today we're covering all things THREADS, the new social media platform from Instagram, and creative ways to engage those on your list & followers that haven't purchased from you yet. Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi guys!! Back with another AMA -- as always, please submit questions to foreverfriday.co/ama!

This week, answering,
1. When should I start a membership?
2. Will starting a membership confuse my audience?
3. Am I too small of a business for marketing?
4. When should I start marketing?

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi guys! We're back for a second ask me anything episode! Today we cover:

The basics of SEO
My take on capping a membership/ what to do if you have more than enough interest
The best ways to communicate with your new, intro, and lapsed clients

Submit your questions for next week HERE!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Eoin Finn, founder of Blissology, is BACK for part two to talk all things nervous system!

We talk about:

Why nervous system restoration and maintenance is so essential to build our lives around
How we NEED all three elements of energy, grit, and rest
A little bit of the science behind what's happening to our hormones when our nervous system is out of whack

And of course, so much more!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi guys! Starting today, I'll be uploading TWO episodes each week. Mondays will be Marketing Mondays with Alexa, and Fridays will be our guest episodes!

Today we're covering:
1. Where do I start with automations?
(the Client Journey webinar I mentioned can be found inside The Friday Society Membership!)
2. How do I start a client appreciation program?
3. How do I market that I'm opening up 1:1 sessions?
4. How much time should I be spending on marketing?

Head to foreverfriday.co/AMA to drop a topic or question!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

A must listen!!! I was so thrilled to have Lesley Logan back on the show (her first episode can be found HERE) and we get into so much good stuff. It's a must listen for everyone in business -- not just Pilates owners! We get into:

The many different streams of Pilates — classical Pilates, contemporary, megaformer… where to begin
Abundance mindset — how to tell someone you might not be the instructor for them
If you’re accepting payments in a few different places to save money
Working out and fertility and the patriarchy 👀
Why Lesley and I both love doing our taxes
Why an unlimited membership might be a bad idea for your business depending on your current reports and performance

& so much more. Follow Lesley HERE and check out her boundaries episode of her podcast HERE!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

WOW. I had no idea how much I needed this episode — Founder of @blissology - Eoin Finn - has been regarded by Oprah, Yoga Journal, Lululemon (where we met) and so many others as one of the absolute best yoga teachers of our time, and for good reason. We sat down and talked about why yoga has been in a decline, how we’ve been forgetting the main reason we’re all in the room, charging for yoga, embodiment vs. embrainment and so much more. This episode changed me for the better and I’m so grateful, I hope you love it.

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hey y'all! We're back for April's Marketing Must Dos! As mentioned, you can find all of the past marketing must do posts HERE on the blog. Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

In this episode, we go deep into how to create sales copy on social media and in your sales emails that feel exciting, good, and NOT cringey! We've all been there, and it's time we talk about it.

In this episode we cover:

Copy is your greatest sales person
All the times we’ve have been really excited about buying something — that's an exchange of excitement, and people feel that way about US!
Remember a time you were really stoked to buy something and reflect on that
The difference between the sales funnel and the buyers journey
Earn your right to pitch your product
Don’t be afraid to talk about client objections
- What is the cost of them NOT doing your thing?
Consider your money-back guarantee and putting those right near the CTA
Future frame for your client “a year from now…”
Always have a theme for an email if you can

Find Megan here!

Website: megansmyth.com
Instagram: @copbymeg
Free Market Research Cheat Sheet

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Resources from the episode:

2022 analysis workbook
Episode 10 with Gabby Cohen
Nurture Sequence podcast episode
Nurture sequence visual representation
Full blog post

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

WOW this one is PACKED. We get into...

The breakdown of a great class
How much autonomy do you give your instructors vs. how much of a formula should you follow (from a branding perspective)?
How to protect your business from a rockstar instructor or pillar leaving

and so much more.

To hear my episode on The Fitness Career Master Podcast and check out their show, click here!
To learn more about Fitness Career Master, click here
To learn more about Shay's work, click here

Enjoy!!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hey everyone! We've got such a great episode centered all around core values & instructor development. Noël's story is just amazing -- and the companies she's worked for has informed her hospitality strategy that is world class.

We get into:

Being a part of Soulcycle’s initial training groups and not getting a teaching job
“There’s a very big difference between being able to teach a good class, and teaching your instructors to do the same”
How her past experience working for the top hospitality brands, like Jean-Georges, informed her approach to hospitality
When you hire someone, questions to ask yourself about their performance
What to do if you think you haven’t done a great job at developing your instructors up to this point

Keep up with Noel here!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi everyone!!! Happy New Year! I hope that your January is off to a great start, and that you’re feeling both excited for the new year, and grounded in your foundations. It’s never too late to do a deep analysis onto your 2022 year, so if you missed it, you can grab my year end analysis workbook right here.

As always, here are our monthly must dos to continue to grow your business in a fun & sustainable way.

Read the full post on the blog HERE!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Wow do we get INTO it in this episode -- you're going to want to take notes for this one. We get into so many small business financial tips, the top questions to ask to optimize your small business finance, and tips on how to prepare your small business for a recession.

To get Lauren's guide to trash expenses you don't need, click here
To get Lauren's guide for creating a high ticket offer, click here

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hey everyone!! Super excited to bring you this short but majorly packed episode with Rachel Apfel Glass, CEO and Founder of Glosslab! Rachel and I got to talk all about her story from beginning to present on pre-research, opening, and growing Glosslab to the 20+ and 20 coming) location nationwide nail care chain.

Here's just a short list of what we get into:

Disrupting an industry and creating a chain when there wasn’t one before
Taking an industry that is well known for mistreating workers and focusing on a great employee experience
Organically working with influencers (shoutout Sweats & the City and catch their episode here)
Opening two studios at once, and how she was able to balance that
Acquisition — how they get new members through grassroots efforts, local partnerships, and more
Client Retention — creating a great member experience for the long term and techniques to do that

Don't forget to tag me @foreverfriday.co and Glosslab @glosslab for your next manicure!! Enjoy!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

If you don't know Aly yet, prepare to fall in love with her story and evolution! In this episode, we chat about

The fun story around how she actually started teaching fitness
How fitness has shifted from being a die-hard at one studio, to clients being fans of multi-modality workouts
Adding new revenue streams and preparing for your future
The power of sound healing and her new business

To keep up with Aly on Instagram, click here

Sign up for her badass newsletter here

To sign up for her sound healing membership, click here

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hey everyone!! In this episode, Jeana and I talk all about the evolution of A Sweat Life over the last decade, how fitness can just be about having fun and meeting friends, and learning how to listen to your community.

To keep up with A Sweat Life and learn more about the events they host, click here!

To keep up with me on instagram, follow me @foreverfriday.co
To learn more about my amazing community of small business owners, click here
To join my newsletter for events, upcoming launches, and more, click here

Hi everyone!! We’re back this week with a solo episode this week, and I’m spotlighting my November Marketing Must-Dos for you, and going deep into each!

If you’re new here, each month, I send out a newsletter with my top 3 things I think you should be doing to build you business.

To view the marketing must dos of past months, head to the blog!
To learn more about Five Weeks to Waitlisted Course, click here!
To hop into The Friday Society Membership, click here!
To view the core values worksheet, click here!

Hey friends! Case Kenny joins us today to chat about all things mindfulness. He gives us:

tips to understand what we're bringing to the table, both in our personal lives and in our businesses
tools to understand fact vs. fiction with self beliefs
so much more

To follow Case on Instagram and see all he's up to, click here!
To sign up for my newsletter, click here!
To get my free small business marketing resources, click here!

Elizabeth is such an inspiration to me, and I was so so lucky to find her website templates & her podcast in the early days of my business, because so much of what I’ve learned and optimized has come from her recommendations. This episode is jam packed, and I know you guys are going to love it!!

Our main topics:

Revenue Streams: diversifying your revenue streams, when to know you’re ready for the next one, and when and if to sunset 1:1
Why the 40 hour workweek doesn’t work for entrepreneurs, and giving yourself permission to truly create your own schedule
What building a sustainable business really means for you

Resources:

Here’s the episode we talk about on her revenue streams (Episode 127 of Breakthrough Brand)
To follow Elizabeth on social, click here!
To see all of my available resources, click here!

I cannot wait for you all to listen to this episode -- Brett Eaton is a High Performance Coach, and every single line of this podcast is an amazing golden nugget to reflect on.

We chat about:

How to identify the core values that drive you, and how to make sure you’re actually scheduling those into your day
The one question that you need to keep asking yourself, to make sure you don’t stop growing
Financial success vs. fulfillment
How to be the leader you aspire to be
and so much more.

Episode Resources:

To view my free resources for small business owners, click here
To follow me on Instagram, click here
To listen to episode 17 with Anne Mahlum, click here

Hey everyone!! In today's solo episode, I break down SoulCycle's latest (cringey) marketing campaign, where they're allowing you to trade in a Peloton bike for the equivalent cost in in-studio SoulCycle classes. I chat about:

My experience working at SoulCycle HQ in the marketing department
SoulCycle's latest marketing campaign, poking at Peloton
What I would do if I were Peloton
The comments and messages I've been getting from you all
How to engage in partnerships & brand collaborations that are actually effective and allow everyone to win

Hope you love it!!

PS this is the episode of HIBT I was referencing :)

Hey friends!! I am SO excited for you to listen to this episode with Dane McCarthy, founder of West Village Athletic. We talk about so much that really inspires me, and I know it’ll inspire you, too. Main topics that came up:

How a free run club (and maybe some Australian gentlemen) was the best top-of-funnel strategy for them
Utilizing Instagram for growth, and their learnings
How they turned idle observers into their core community
Using an entirely new business model - Squads - and sticking to this new style

Listen to the end because he flips the script and you don’t want to miss it!

To book a class at West Village athletic, click here

To book a session with me, join my marketing membership, or just say hey, head to instagram, or my website - www.Foreverfriday.co

Hey friends!! Wow this episode is JAM packed. Danielle and I chat about what it means for your business to be legally sound, the golden age of boutique fitness, why generosity should always be a part of your mission, and more.

Resources from the episode:

To follow Danielle on Instagram, click here!
To check out her website, click here!
To learn more about The Friday Society Membership, click here!
To say hi to me on Instagram, click here!

Hey friends! This week on the podcast, I interviewed Fitness Brand + Website Developer, Christie Evenson. Christie is so brilliant and has been in the industry for a LONG time, and has so much experience with keeping health & wellness brands looking clean, consistent, and confident.

In this episode, you'll learn:

Why is a website essential for small business owners?
Tips you have on SEO/the tech side of things to boost visibility
Why ShowIt vs Squarespace?
How often should we be refreshing our websites?
Tips to make websites easier to navigate?
What are her essential website must-haves?

To keep up with Christie, and learn more about her approach to branding and design, click here!

Christie will be presenting to my amazing members on June 9th, so if you want to get more of her and go deeper into this conversation, make sure you sign up for the membership! To do that, head to foreverfriday.co/membership [but here is a special price for podcast listeners]!

Hey everyone!! I’m so honored to bring you this episode with Amina Pasha today — she’s the CMO of Thrive Market, and we had such an awesome question about what it means to market authentically. You guys know this is my priority always — to remember the human beings we’re surrounded by — so this episode was really special for me. We talk about identifying the right influencer partnerships for your brand, getting clients to the brand advocate stage, and so much more.

Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get a free audit from me on what's missing from your marketing!

If you're ready to start creating your most captivating emails ever, click here to get a free trial to flodesk!

Hey everyone!

Today we get into my top tips for improving your email marketing! We go over:

How to create a set-it-and-forget-it email flow that fosters connection
Some statistics on email marketing vs social media I think you'll find interesting
& what to do if your emails are going to spam!

Don't forget to say hi on instagram @foreverfriday.co, and take my quiz here to get a free audit from me on what's missing from your marketing!

If you're ready to start creating your most captivating emails ever, click here to get a free trial to flodesk!

I'm so excited for you guys to listen to today's episode with Hannah Siddiqui, founder of Road to Hannah. I've been following Hannah for a while now, and love her approach to manifestation, astrology, and mediation. I know it's a departure from some of our more traditional episodes, but I truly believe that a mix of spirituality and hard work has been my magic mix for the business of my dreams, so I wanted to bring this into the conversation.

Hannah gives really tangible advice on exactly how to use mindfulness in business, and talks us through today's new moon and methods we can use to ground down to manifest our best business ever.

RESOURCES:

BIG NEWS!! I finally launched The Friday Society Membership, and I'm so excited. Click here for more information and to get on the waitlist!
To follow me on Instagram, click here
To get my free community building masterclass, click here
To enroll in my marketing course, click here
To follow Hannah on Instagram, click here
To visit her website and see his offerings, click here

Hi guys!! I was so honored to sit down with Jordan Syatt this week, and chat about everything from BS fitness trends to his gap year before going to university, and how that changed his career for the better. He is truly so humble, and was a listener suggestion, so keep them coming!!

We get into everything from:

His intolerance for BS in the fitness industry & what he thinks the biggest (and worst) trends are right now
How taking a gap year before starting at a 4 year university changed his life
How you can evolve with your business with long form content
How to make sure you're not digging yourself into a hole with just one area of focus in your business

RESOURCES:

BIG NEWS!! I finally launched The Friday Society Membership, and I'm so excited. Click here for more information and to get on the waitlist!
To follow me on Instagram, click here
To get my free community building masterclass, click here
To enroll in my marketing course, click here
To follow Jordan on Instagram, click here
To visit his website and see his offerings, click here

Hey everyone!! WOW is this a jam packed episode of business tips. The amazing Lesley Logan joined me to talk about the last 16 years she's spent in the industry, building Profitable Pilates, Agency, being an author, and SO much more. We talked about:

What it’s like to double your business overnight, and what it took to get there.
What goes into making your members happy
What consistency in your marketing looks like
Playing the long game with your clients & audience
Growing pains from doubling your business almost overnight

EPISODE RESOURCES:

To follow me on Instagram, click here
To get my free community building masterclass, click here
To enroll in my marketing course, click here
To follow Lesley on Instagram and learn about her offerings, click here
To find her podcast, click here

Overwhelmed by social media trends? KLO gives us the best tips for social marketing!

Katie and Catherine of KLO Marketing give us their top tips to making social media easier and more fun!

We chat about:

Ideas for small businesses to utilize new instagram features
Hacks to repurposing your content across platforms
Tips for defining your content pillars

To grab my community building masterclass, click here!
To follow KLO on social, click here!

SOLO MARKETING EPISODE: Today I'm breaking down all of the non-negotiables for ensuring your business is set up for success.

We talk about:

How lack of clarity in your business is hurting your confidence
The systems that I recommend for hosting your website & email list
My SEO tips to rank higher in google

Resources from the episode:

To sign up for my foundational marketing intensive, click here
Showit - this is what I use to host my website
Elizabeth McCravy Temples - use code 'FRIDAYSOCIETY' for 10% off!
To get my community building masterclass, click here
To sign up for my marketing newsletter, click here

Hey everyone!! Today's episode with Angela Manuel-Davis will literally change your day, week, month, and I am not exaggerating. Angela is the Chief Motivation Officer at AARMY, and a quick google search will tell you she's praised by Beyonce and Oprah, is LA's most inspiring trainer, and so much more. This episode was a total honor, and I can't wait for you to listen.

Resources:

To follow Angela on Instagram, click here!
To get my community building masterclass, click here!
To learn more about my marketing course, Five Weeks to Waitlisted, click here & use code "PODCAST" for 10% off!

Y'all - Jessi Duley knows how to tell a story, that's for sure. Tune in to hear her story on building Burn Cycle, the effects of the pandemic, and what it means to build a TRUE community -- not just slap a hashtag on the word. This is an inspiring story, so buckle up!!

Resources:

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hi everyone!! Join me and Miki Ash talk all things virtual studios & apps today! Miki is the founder of The How App, a wellness app filled with all level workouts + yoga practices, guided meditations and everything you need for your daily rituals. We also chat all about how yoga has changed over the last decade, and how Instagram + yoga influencers have gotten lumped into that. Her story is really fun -- hope you love it!

Resources:To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone!! Before we get into 2022's AMAZING guests, I wanted to start this year with my absolute top tips for business in 2022. These are a compilation of things I work with my clients on (my Forever Friday non-negotiables), what I've learned through observing some amazing businesses this year, and what I've noticed has made my own business stronger. Don't forget to share with a friend if you love it!

Resources!

To get a free trial for FloDesk and make your email marketing look gorgeous, click here!

To keep up with me on Instagram or shoot me a DM, click here!

To catch my masterclass on community building, click here!

& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!

To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!

To get access to their amazing online community of FitPros, click here!

Resources:To keep up with me on Instagram or shoot me a DM, click here!

To catch my masterclass on community building, click here!

& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!

To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!

To get access to their amazing online community of FitPros, click here!

Resources:To keep up with me on Instagram or shoot me a DM, click here!

To catch my masterclass on community building, click here!

& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!

To learn more about my best-selling business course. Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!

To get access to their amazing online community of FitPros, click here!

Hey guys!! We're joined by Sam Cutler from The Fit Fatale today, and she's giving us the how-to on launching a super successful influencer program to boost your business. We go through what you need to do from a brand side to secure great creators, and her tips on the creator end of what makes a partnership great. We also chat about the company she's building, CloutDesk, and how that is going to make influencer partnerships better for everyone involved! Enjoy!!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone!! This is a juicy one - Portia reached out to me after hearing some conversations on episode 36 with Bryan Myers that she wanted to chime in on. Featured by Well + Good, Portia Boston is a certified fitness professional and diversity & inclusion educator and consultant based in New York City.

We get in to everything that you can do as a studio to promote diversity, message your core values, and ultimately, make all people feel safe and comfortable in your business.

I hope you love it!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey all!! Get ready for this episode to seriously light you up if you've been feeling a little burnt out. Jayel Lewis is an OG in the fitness world, and I was thrilled to be able to sit down with her and talk about where we see Fitness Entrepreneurs making mistakes with their business models.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Well guys, the title says it all. This is an episode that I laughed pretty much the entire time during, and I know you will, too. All jokes aside, Isaac has created an amazing legacy for himself, by raising over $1.5M for charity since the pandemic hit. He's gained international fame by being one of the most fun workouts, and his personality is absolutely infectious. Get ready to be super inspired, and laugh your butt off all at the same time.

To keep up with Isaac on Instagram, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

So honored to bring you guys Bryan Myers today, CEO & President of SolidCore. Bryan talks to us about his recent fight to keep studios open in D.C., expanding scores of SolidCore studios over the last few years, and about the lack of diversity in the boutique fitness industry. It's jam packed, one of my absolute favorite episodes, and I hope you love it!

To keep up with Bryan on Instagram, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Friends, do not sleep on this episode - Matt Nolan joins us to talk about the last seven years in his fitness journey, and how he turned a part time instructor gig into a successful career path, with his current role as Chief Curriculum Lead at Barry's.

We get into:

The perfect formula of a great playlist
The overlap of being an entertainer & a fitness trainer, and how to make a musical/entertainment background work for you in fitness
Growing with a brand you love, and going from part time trainer to full time career
Why he believes people will give a class 5 chances and then they’re out
Why you need to use milestones as a chance to connect with your clients
Some amazing stories of early days Barry’s - listen to about 3/4 through to hear an amazing story about Barry J (yes, there’s a real Barry)
Why challenges are great to build positive behavior changes in clients

To take Matt's classes, follow him on Instagram here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In today's episode, we're joined by Brittany Barnhart, CEO and Founder of Powerhouse Brand Studio. Brittany walks us through her process of branding, implementing strategy, and gives us some insight into the biggest mistakes she sees entrepreneurs make in the early (and not so early) days.

We go through:

The top 3 mistakes she sees entrepreneurs making with their branding
Making real time edits to your marketing funnel based on platforms that go down (hint hint)
For someone who maybe dove straight into brand building, and is now 2-3 years in, tips for them to refresh and align their brand strategy

To keep up with Brittany, check out her resources:
Website: powerhousebrandstudio.com Instagram: instagram.com/powerhousebrandstudio LinkedIn: linkedin.com/powerhousebrandstudio

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In today's episode, we get a glimpse into Alysia Pope's life and business, @purelypope, which she has built through sheer hustle and determination. Alysia is an Instagram Influencer, podcast host, health coach, and so much more -- and she's sharing with you guys how she got to 14K, how she manages the different sections of her business, and so much more! She's such a light and I know you guys are going to love this one!

To follow Alysia, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

I was a client of Erica when my life was changing, and I didn’t know it yet. I thought I needed a health coach, and I ended up getting a friend and soul sister that I am forever grateful to. Erica has an incredible ability to really understand what’s going on below the surface, and I know that she’s going to inspire you.

Raising your prices as a small business
Leaning into your gifts
How she learned to stop burning herself out, once in for all

To follow Erica, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hi friends! I've been asked a few times what top tips I have for those building a brand, and recently had the honor of being a guest on The Purely Podcast with Alysia Pope, where we discussed just that. I loved the episode so much that I wanted to make sure you all heard it, too!

We go through:
1. Why my strategy is so heavily focused on community building and positioning yourself as a lifestyle brand
2. My top tips for getting started with your own company
3. What is a “brand filter”, how to establish one, and exactly how I go through this with my clients
4. How to transition out of a larger brand and make the leap into doing your own thing

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone!! Super excited for you to listen to today's episode with Erika Polsinelli, aka @inkale.exkale . Erika is an amazing businesswoman and kundalini instructor, and this episode is so inspiring. We chat about:

The benefit of having multiple arms of your business
How to utilize the day in the best way when you’re an entrepreneur
What is Kundalini, and how even 3 minutes a day can transform your productivity and focus
The chronological order of launching a business that is your passion
How she was conservative with her business in the beginning so as to not energetically strangle the idea

To follow Erika on Instagram, click here
To learn more about the Evolve Exclusive - Erika's $22/month platform, click here

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey all!! In today's episode, I chat with Elizabeth & More, co-founders of Studio47 Pilates in Rhode Island! They've been in business together for over 13 years (!!) and are giving us all of their tips on being co-founders, playing the long game, and deciding not to open another studio. I hope you love it!!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone!! I am super excited to bring you today’s episode with Cory Ruth, MS RD, and founder of The Women’s Dietitian! Cory is an amazing business woman, and has grown her instagram community to almost 100K through hilarious, but informative, content. This episode discusses:

How little information there is on women’s hormones and how Cory is combatting this through social media
How she deals with uneducated influencers on instagram
The importance of infusing humor in your social media strategy
Her tips on scaling a group program, like her mega-successful program, get pregnant with PCOS
The power of testimonials in small business

To follow Cory on Instagram and learn more about her courses, click here

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! Super excited for you all to listen to today's episode with Vanessa Severiano. You'll hear in the episode, but Vanessa and I connected earlier this year because our businesses are similar, but one thing I really admired about her was her extensive training in sales. After hearing from many clients that they wanted to get better at sales for their fitness business, I knew I needed to have an expert in this field, and Vanessa fits the bill!

We talk about:

The difference between sales and marketing and how you need to learn both as different skills
Her top tips for small businesses to increase sales
How to identify your key differentiators as a fitness business
The best methods for client relationship building and making the sale
How you can train your team and instructors to have these sales conversations when you’re not always there
Resources!
- To keep up with me on Instagram or shoot me a DM, click here!
- To catch my masterclass on community building, click here!
- & remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
- To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!
Amazing Friday Society Partner Resources:
- To follow TalentHack on Instagram, click here!
- To get access to their amazing online community of FitPros, click here!

From the second I sat down with Ashley, we had an immediate connection. We were wearing the same hat, immediately both spilled about how we’re housesitting for friends while going through breakups, and bonded over our current goals. And this was all before we hit record. I LOVED recording with Ashley - hearing about how she built Mala Collective (one of the most successful mediation focused companies of the last decade), her founder story, and the way she ensures she, and her coaching clients, are living within their purpose is something I will take with me always.

I hope that you guys love this episode, and don’t forget, Mala collective is graciously giving one meditation fusion ($258 value) to a lucky listener!! Either write a review on apple podcasts, or share the episode to your social, and you’ll be entered to win!

Love you all! Hope you love this one like I did.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! We have an amazing episode for you today - I was able to sit and chat with Simone De La Rue, CEO and founder of Body By Simone, celebrity trainer, and honestly just amazing female entrepreneur. The episode was so refreshing - Simone's company is coming off of a REALLY hard pandemic year, and her honesty and ability to show up as her authentic self was so so inspiring to me.

We go over:

When you have one person show up to class and how to handle that
What you need to know about marketing group fitness classes vs. private clients
Knowing how to pivot your business goals when situations change
How to find the faith and trust in your team to carry out your mission

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hi guys! I am SO stoked about this episode. Jess Sims and I get into so much about how to stay motivated, how health-focused companies need to start showing up for their instructors, and so much more.

Topics discussed are:

The term “overnight success” and how detrimental that is to hard work
Taking time off as a fitness instructor, and how hard that can be
The importance of minority representation in fitness
Peloton behind the scenes - aka who does the hair & makeup, possibility for a blooper reel, etc.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey friends! Today we're joined by Heath Ellenberger, an Operational Partner/ Franchisee for Orange Theory, and a recent book author of 10 Minute Leadership. Heath has amazing experience managing many employees, and he's bringing his tip to you guys. We cover:

Heath's book, 10 Minute Leadership, and his journey writing it
What sets companies like Disney and Orange Theory apart
His advice managing multiple studio managers
Learning how to identify a candidate's personal values in the interview process
Setting boundaries with direct reports

To get his book, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

10 Minute Leadership: Raw*Real*Relatable

Hey Everyone! Super excited for you to listen to this episode with Alex and Chris Perrin, married couple and co-owners of Cut Seven in Washington DC! In this episode, we get into:

Tips for married business partners
The power of referrals in their business, and why they run bring a friend Classes multiple times a week
Why their intro pack is 7 classes
Why they got kicked off 6 parks for outdoor classes ;)
How they operated as at-risk business owners during COVID
Their motto, team over self
What you need to consider before opening another studio

You can find them here! Enjoy!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! I am SO STOKED to bring you today's episode with Ash Wilking, a real life bad ass in the fitness scene. Ash is a small town Louisiana native firing up the New York City fitness scene. An athlete with over twelve years of martial arts experience, a second degree black belt in Tae Kwon Do, top ranked triathlete, competitive swimmer, NIKE MASTER TRAINER and Instructor at Rumble , Ash is your go-to fitness guru.

She recently launched Ash Fit, and was quickly named the 2021 Best Fitness App for Abs by Women's Health Mag.

We talk about everything from managing your time to really understanding how everything on social media has so much more to it.

LINKS:
To check out Ash Fit, click here!
To listen to the playlist we chat about, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Alana Kessler is a registered dietician, clinical nutritionist, and expert yoga teacher with 20 years of experience supporting busy people to finally heal their chronic health. I’m thrilled I was able to sit down and speak with her about her career paths that led her to where she is today: the founder of Be Well by AK her own brand where she provides 1:1 coaching, and 8-week intensive courses and 28-day courses with the goal of creating a foundation for change with the support you need to sustain long-term success.

To get $50 off of Alana's course, use code FRIDAYSOCIETY50 on these 28-day courses

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

I recently caught up with friend and former lululemon ambassador, Regina Smith. I had the opportunity to meet Regina many years ago, and see her shine as she led her community through countless yoga classes at both Lifetime and her own studio, Gritty Buddha. She is also the owner of a coffee shop and local watering hole, The Karmic Grind on Long Island. What we focus on in this episode are the happy accidents that lead us to where we should be, and how unexpected life moments (Car Accidents & Pandemics among many others) force us to pivot.

I love this episode so much, and hope you do, too.

Find Regina on Instagram here for life updates and inspiration

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Enjoy!

In this episode, we chat with Dianna Falzarano about her fitness experience as well as starting her own business, Dynamic Fitness which she launched the summer of 2020. While we’ve seen many businesses move digital out of necessity, Dianna already had her mind set on starting her own business prior to the pandemic. If you know Dianna, she’s always kept busy working at multiple gyms and studios, handling marketing for the likes of SoulCycle, as well as privately training her own clients.

Dianna was kind enough to share with us her list of must-haves for her business. Take note if you’re looking to get started yourself:

WordPress

Vimeo

Mailchimp

Zoom

IMovie

PYLE Mixer and Microphone

Logitech HD Pro Webcam

You’ll also hear us mention Erika on this episode, check her out if you’re interested in starting your own business as she’s been super inspirational to both Dianna and myself.

If you’re interested in training with her through Dynamic Fitness, she’s offering a special discount to Friday Society listeners: fridaysociety (all lowercase) will give you $10 Off any purchase, which will make the first month of the subscription free! Let us know if you try it out and what you think.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

WOW. Guys, this episode is everything I needed to hear and so much more. Anne is so powerful, such an amazing advocate for what she believes in, and shares her side of the 2020 story. She's an incredible businesswoman, building over 70 [solidcore] locations in six years, and is an advocate for underserved communities (she founded Back On My Feet, a nonprofit that serves homeless communities through physical activity). I was so inspired by our conversation that I knew this one needed to be published early, in the event one of you listeners needed to hear this conversation as much as I did.

If you love the podcast, please screenshot and post to your stories or share with a friend! It goes a long way!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! Super excited for you to hear this episode. I've been getting a lot of questions about what it takes to get investors in your brand, so here's your answer! Ed Buckley and I sat down and talked about what it's been like to build Peerfit over the past ten years, and it's truly a great conversation. Ed is super knowledgable on the subject, but also just has a great attitude towards brand building in general. I hope you love it, and don't forget to subscribe and share with a friend!

To follow Peerfit, click here!
For the playlist we reference, click here!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! I am so excited to give you today’s episode with Maria Costello. Maria and I chat about ways to improve your career as a fitness instructor through always staying humble, why we want to shy away from the phrase “cancel 2020”, and so much more. She is so inspiring with her positive, go-getter attitude, and I know you guys are seriously going to love this one.

To follow Maria on Instagram, click here!

To download the playlist that is a full compilation of songs our guests have mentioned, click here - it’s a GOOD one.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! Thank you so much for joining me today. I am so incredibly honored to bring you an episode with Kelsey J. Patel today - I had actually hear her speak on another podcast earlier this year (The Blonde Files Podcast), and the episode was so transformational for me. She actually spoke a lot about being a lululemon ambassador, which if you’ve been listening for a while now, you know lululemon was the start of my health and wellness journey.

I incorrectly introduced her as a global ambassador - she’s actually a regional ambassador - but I believe in her message so strongly and know that global is in her goals, so I’m keeping my incorrect intro in the episode.

I was really excited to talk to Kelsey because she’s an expert in burnout - how to avoid it, how to identify it, and how it’s not a one size fits all condition. I can say pretty confidently that All of you guys listening are involved in the health & wellness world somehow, so burnout is especially tough when wellness is our literal job. It almost feels like we shouldn’t feel it, because we’re experts in wellness… just me?

I hope you guys love the episode - and please remember to rate and subscribe - it goes a long way and I am so so appreciative when you do.

Learn more about Kelsey through these resources below!

To find the Reiki 101 course she referenced on MindBodyGreen, click here
To purchase her book, Burning Bright, click here
To download her new app, Pure Joy, click here
To listen to her podcast, click here
To listen to her Spotify playlist, click here

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! Welcome back to The Friday Society! I hope you’re all having a good week, and am so excited to bring you today’s episode. We sat down with Marissa West and Heidi Hillman, the CEO and COO of Charlotte’s CULT favorite workout studio, West Kept Secret. I have been hearing about them and this workout for a long time - and when Olivia Culpo started posting about it, I knew I needed to talk to them.

Marissa West has an awesome story and is such an inspiration. She’s super kind, and really just lives for her client transformations. We hear about how she went from being a 21 year old tech recruiter, so her just saying F it, starting me own workout is what I need to do. It’s really an awesome story, and I hope you love it!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In today’s episode, we have Ceasar F. Barajas on The Friday Society, and it’s a really special one. Ceasar is an old friend, we met at lululemon about seven years ago, and we get into this but he was actually a professional dancer and actor at the time, and has gone on to star in Hollywood productions, become an adjunct professor at Columbia, and most recently launched The Journey by Ceasar, where he helps people with their meditation practice.

I do want to mention that this episode is particularly special because it’s going live on the one year anniversary of COVID-19 becoming declared a pandemic. Ceasar, as most of us have as well, has lost loved ones this past year and I want to honor that, and their memory.

With that said, I want to issue a trigger warning for this episode. Ceasar is a veteran, so we talk a lot about PTSD and it’s effects, sexual abuse, big and little T trauma, and loss during 2020.

I hope if you’re going through a hard time, this episode helps you in knowing you’re not alone, and I am here and Ceasar is here to listen and talk with you.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hi guys! I’m thrilled to bring you today’s episode with Gabby Cohen. Gabby was the 5th employee at SoulCycle, their first hire in the marketing department, and was a really integral part of turning the brand into the household name that it is today. She has had a really amazing career, and after 8 years at Soul, went on to her role as Chief Brand Officer at Rent the Runway, and is now leading marketing for Harry’s new launch, Headquarters. We talk a lot about how good marketing and hospitality go hand in hand, what it was like in those early days, and how SoulCycle was able to effectively scale, and whether or not good press has to be bought. She also gives us some amazing tips for securing good press, and if there’s anyone I will take PR tips from, its Gabby. If you’re interested in the early story of SoulCycle, how to build a brand, or the marketing industry as a whole, you’ll want to listen to this one.

You’ll notice that the theme of retention comes up a LOT for us in this episode, so I wanted to make sure you all have access to the retention worksheets in the marketing manual I created. To download this, you can go to thefridaysocietypodcast.com/workbook, and it’ll go straight to your inbox! I hope you enjoy the episode!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In this episode, I sit down with Carleigh and Mia, co-hosts of Mostly Balanced Podcast. We get into everything from toxic relationships to how the wellness industry went from thinking blueprint juice cleanses to akashic records and human design. We also chat about career advice, learning how to pay attention to the things that identify you and light you up, and more.

If you're enjoying the podcast, please consider rating & subscribing! It makes a huge difference.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Elizabeth and Dale started Sweats and the City in 2016, and have become one of the most trusted resources in fitness since. We’ve had the pleasure of working together a few times before on client projects, and each time, they deliver truly consistent and great results - highly recommend for anyone who is looking to explore influencer partnerships.

We chatted about the fear of building your entire product on one platform - the girls have over 106K followers on Instagram and base most of their product placements there, launching a platform, and the pressure to become fitness instructors themselves.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Alexandra Bonetti has built her fair share of successful businesses. After her first business, cult favorite Bari Studio, got acquired, she moved on to create TalentHack, a tech solution for wellness entrepreneurs bringing their business online. She gets into her predictions for boutique fitness, what she's seeing from instructors that are migrating to be 100% digital, and what's next for TalentHack.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

This is an episode you do NOT want to miss. Angie and Alisha have been hard at work building The Sweat Society, a training and development platform for instructors and fitness studios. They talk to us about starting over, how to give great feedback, what makes a great class, and so much more.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In this episode, we hear from Katie Atterbery, studio owner of Rush Cycle Encinitas. Katie came from a finance background, and talks to us about how she divides her profit as a business owner, the spreadsheets she looks at to understand her business, and what she thinks studio owners are wasting their money on. This is one of my favorites so far, so I hope you enjoy it!

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In this episode, we (virtually) sit down with Alex Joy Pucci, international fitness instructor. Alex started her career in NYC, has gone on to teach in Asia, and has worked with pretty much every big name boutique gym out there. She talks about what makes a great studio, and teaching to one person in the room. Enjoy!
Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

In this episode, we chat with (our personal favorite) Rumble Trainer, Noah 'Floods' Breymeier, on the challenges of being a fitness instructor, the benefits of having a niche training style, and why instructors need to stop acting like celebrities.
Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Welcome to The Friday Society, the podcast to accompany the one stop shop for fitness professionals. If you've ever wondered how to keep your community close, this is a talk you won't want to miss. Bianca started her training journey in New York City, has moved neighborhoods, gyms, and even states, but her community is stronger and more loyal than ever.

We'll talk about what makes her so successful, what it's like juggling being a renowned trainer with being a fitness model, and her favorite moments so far in her career.

Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!

Hey everyone! Welcome to The Friday Society, the podcast to accompany the one stop shop for fitness professionals. In this inaugural episode, we sit down with Ariel Dobshinksy, VP of Operations at Body by Simone. We chat about how to find the sweet spot of pricing your classes, why another workout is NOT your competition, and more! Enjoy!
Resources!

To keep up with me on Instagram or shoot me a DM, click here!
To catch my masterclass on community building, click here!
& remember - we give one entire course ($297) to a lucky reviewer each month, so make sure to submit your review (on apple podcasts)!
To learn more about my best-selling business course, Five Weeks to Waitlisted, for fitness entrepreneurs that details my signature process used to grow massive fitness brands, click here!

Amazing Friday Society Partner Resources:

To follow TalentHack on Instagram, click here!
To get access to their amazing online community of FitPros, click here!