What The Fab Podcast: Recent Episodes
Elise Armitage
The What the Fab podcast is a show where empowered women empower women through candid conversations, inspiring stories, and tangible life tips. Focused on amplifying women's voices and helping you be the best version of yourself, host Elise Armitage is a digital creator who left her 9-5 job at Google to chase her dreams of being an entrepreneur. Let's get into some real talk.
@wtfab / whatthefab.com
70: In this episode, I’m chatting with my brilliant and talented friend Nicole Nieves. Nicole is a brand marketing and business consultant who helps entrepreneurs amplify their message and elevate their personal brands to attract their dream clients and scale their businesses. We get into:
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Her BRAND framework for identifying and building a personal brand
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Best practices when it comes to marketing your brand online
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Building your business and brand around your lifestyle
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Her personal experience with having to step away from her business for months due to an ongoing lawsuit—and the importance of building a brand and business that can sustain itself without you
If you enjoy this episode, we’d love it if you shared it! Snap a screenshot and share on Stories, tagging me @wtfab and Nicole @thebrandvibe.
Quick links from the episode:
Connect with Nicole: The Brand Vibe / @thebrandvibe / @thenicolenieves
Nicole’s Freebie: Build-A-Brand
*TW: Video of Nicole’s son mentioned in this episode
SEO Webinar
Flodesk
Sunbasket
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
69: Today we’re chatting with Erica Gatlin, an OG in the digital marketing space and my Talent Manager at TC Management Co. Erica has been working in influencer marketing since 2009, before “influencer” was even a term. From managing campaigns for Fortune 500 companies to starting her own influencer division within a Boston ad agency, to managing Talent, to heading up Brand Partnerships at a start-up, she’s seen it all in this industry.
If you’re a content creator, you’ve probably wondered at least once or twice lately, what’s going on with brands right now?? There’s a palpable shift that we’re all noticing and Erica and I chat about what we’re seeing and how to navigate this shift. We get into:
- Secret things brands don’t want you to know
- Trends that she sees happening in the influencer marketing industry that are cyclical
- Some of the surprising things we’re noticing in the industry right now, including new clauses and language to watch out for in your contracts
- Our hypotheses of why we’re seeing the shifts that are currently happening
I’d love it if you shared this episode! Snap a screenshot and tag me in an Insta Story (@wtfab) with your key takeaways.
Quick links from the episode:
Connect with Erica on LinkedIn
TC Management Co.
SEO Webinar:Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here
AMEX Gold: American Express Gold referral link - Get 90,000 bonus points when you sign up!
Nuuly: Get $10 off your first Nuuly rental here
68: Today we’re chatting with the founders of COVRY, an inclusive eyewear brand with a focus on comfort and design. I’m personally obsessed with their Asian-fit sunglasses and have been wearing them all the time—it’s been a gamechanger!
Athina Wang and Florence Shin met in high school and have been close friends throughout their journey in the fashion industry. Frustrated by the lack of comfortable options for diverse face shapes, they teamed up to create an innovative approach to fit and design.
In our conversation, we chat about:
- How they identified and confirmed a need in the market (even though some told them their market would be too small)
- What goes into creating a product-based business? The journey from concept to actually launching product, plus some surprises along the way
- How they launched their Kickstarter campaign and the one thing that helped them make it a success and surpass their fundraising goal
We’d love it if you shared this episode! Snap a screenshot and tag us in an Insta story, @wtfab and @shopcovry.
Quick Links from the Episode:
Shop Covry / @shopcovry
Flodesk
AMEX Gold
Nuuly
67: In today's solo episode, I'm sharing details on my personal journey with therapy—how/why I started it years ago, including the good, the bad, and the ugly, as well as why I think therapy is a powerful tool for growth. I also get into some specific techniques I've been learning and practicing lately about how to deal with anxiety that comes in the form of worry. I chat about:
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Why your brain defaults to worrying
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The first step in using Cognitive Behavioral Therapy (CBT) to stop worrying
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A quick and effective gentle grounding exercise to help bring you back to the present moment and stop worry in its tracks
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What's a worry station and how do you use it?
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Bloom: Try the Bloom app for 30 days free
Sunbasket: Get $90 off your first four Sunbasket deliveries
Nuuly: Get $10 off your first Nuuly rental here
66: We have a fire conversation for you today with Tiffany Napper, a holistic business coach who helps turn overwhelmed creative business owners into thriving CEOs. Tiffany is one of my business besties and a friend of mine from a mastermind group. I've gotten such great advice and tips from her over the years and I know you will too in this conversation! We get into:
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The one thing that seven-figure business owners and huge celebrities that she's worked with (like Elton John, Alicia Keys, and John Legend) have in common
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Money mindset tips and tricks you have to try—and what Cheetos have to do with it
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The two types of people you need to have in your network in order to thrive
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One thing that tends to hold women back from having a successful and thriving business
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Lessons that Tiffany has had to unlearn in order to step into her power as a successful entrepreneur
Snap a screenshot of the podcast and tag me @wtfab and @tiffanynapper sharing your thoughts on this episode, so we can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Momentous Mastermind (kicks off May 1st)
BGA Journal - Use code WTFAB10 for 10% off
Connect with Tiffany: @tiffanynapper / tiffanynapper.com
American Express Gold referral link - Get 90,000 bonus points when you sign up!
Try Flodesk for free
65: For today's episode I'm switching things up from my usual BTS business convos and sharing my top five favorite skincare tools. I've tested A LOT of skincare tools over the years, and these are my holy grail ones that I've been using for years. These tools WORK and in this episode I go into each one, why I love it, and how it benefits the skin. Linking each of the products below so you can check them out!
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Dermapore
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Trophy Skin Microdermabrasion Machine
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NuFace (+Skinny Confidential Ice Roller - use code WTFAB for 15% off sitewide)
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Michael Todd Sonicsmooth (Another fav: The Skinny Confidential Hot Shave Razor + Cream - use code WTFAB for 15% off sitewide)
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Face Steamer
Bonus skincare tool that I'm testing out right now: The Droplette.
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
American Express Gold referral link - Get 90,000 bonus points when you sign up!
Nuuly - Get $10 off your first rental
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
64: I'm doing a solo episode today and chatting about an Upper Limit I've recently hit. The Upper Limit Problem was coined by psychologist Gay Hendricks, and it's the idea that subconscious self-sabotage happens when we get a taste of something great (like a promotion, financial success, being in a great relationship, a big launch, or any other measure of success). In this episode, I'm chatting about:
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How hitting 300,000 monthly pageviews on my site has triggered my Upper Limit and the negative thoughts I've been having from it
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The specific steps I'm taking to push the boundaries of this particular Upper Limit
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Journaling prompts that are helping me work through this
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How I'm reprogramming my mind to attract more success and what I want more of
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
The Big Leap
Episode #22: The Big Leap Summary—How to Move Past Your Upper Limiting Beliefs & Live a Happy, Successful Life
Episode #33: Hypnosis, Dealing with Imposter Syndrome, and NLP With Renee Bowen
Want to learn how I've grown my website traffic to over 300k monthly pageviews? Sign up for my FREE webinar here
63: Today we have a fire conversation for you with burnout management coach Emily Ballesteros! We did a deep dive on how to actually manage and prevent burnout. She shares some amazing insights and strategies (beyond like, take a bubble bath). Listening to her share tips and advice gave me so many reflections and a-ha moments, and I know they will for you too. In this conversation, we get into:
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Why the 40-hour work week is completely outdated and sets us up to fail
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The five areas of burnout management
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How Emily recommends pacing yourself during your work and setting boundaries
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Quiet quitting—what is it, why is it trending, and does Emily encourage it?
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How to approach personal care as a pyramid to ensure your non-negotiables are met
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The concept of a "third place" (where people go to socialize outside of work and home), how that's disappearing, and the impact that has on our mental health
Snap a screenshot of the podcast and tag me @wtfab and Emily @emilybruth sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Connect with Emily: @emilybruth / Emily's website
Sunbasket: Get $90 off your first four Sunbasket deliveries
Nuuly: Get $10 off your first Nuuly rental here
62: I'm doing a solo episode today and sharing 10 tips, hacks, and mental shifts I've made when it comes to how I manage email and my relationship with my inbox. I have FINALLY gotten to a good place with how I manage my inbox and the amount of time I spend on emails, and these hacks have helped me tremendously. They're strategies and shifts I've tried over the years that have all led me to being able to release the weight of emails and its pings and dings, while still effectively using it for my business (because let's be honest, I'm never going to be like Christopher Nolan who reportedly doesn't use email. Like, at all.). In this episode, I get into:
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Two mindset shifts I've made when it comes to inbox management and email response time that completely changed how I manage my time
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The email tool that I'm absolutely obsessed with that empowers me to screen people in or out of my inbox with one click, forever
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My favorite hacks that save me time like filters, specific settings, separate inboxes, and shortcuts
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Why you need to turn your email notifications off on your phone, now
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Try Flodesk for 30 days free and get 50% off your first year
What The Fab Presets: Try one for free!
Hey
61: We're chatting with Erika Altes from @whiskeyandlace about her brand's origin story—and the difficulties of losing a close friend in the process. I think we can all relate to going through a friendship breakup, but it's not something that's openly talked about and feels a bit taboo. Erika gets super open and vulnerable with us and shares:
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Whiskey and Lace's brand story, how her business partner and friendship breakup happened, and how she was eventually able to grow from it
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How she turned the brand from something that wasn't profitable into Whiskey and Lace 2.0, and a thriving business
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How Erika finally got closure on the loss of her friendship 8 years later (and all the coincidences that led to it—this part of the convo gave me literal chills!)
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How Erika has used her influence for good by supporting local businesses and raising $50k to feed firefighters during the Glass Fire
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What sets her apart from other influencers in the space
Snap a screenshot of the podcast and tag me @wtfab and Erika @whiskeyandlace sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Connect with Erika: @whiskeyandlace / whiskeyandlaceblog.com
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
Nuuly: Get $10 off your first Nuuly rental here
60: Today I'm peeling back the curtain and taking you behind the scenes on something I spent a half a year working towards in 2022—the launch of my signature program, Six-Figure SEO! We get all into the details of preselling my course to beta students, how the live launch went, and what's next! We're chatting about:
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The concept of preselling a course before it's even created, and why this is such a strategic move
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How I marketed the webinar
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Dealing with imposter syndrome while getting outside of my comfort zone and doing something completely different for my business (plus my biggest fear about the live webinar and how I circumvented it)
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Lessons learned from my first live launch
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All the moving pieces and platforms I use to make my evergreen funnel run
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What's next for scaling the course
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Quick links from the episode:
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
Ellen Yin's podcast interview
Ellen Yin's Paid to Create Challenge
Try Kajabi with a 14-day free trial
Successful Ads Club
Try Flodesk for 30 days free and get 50% off your first year
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
59: In today's episode, I'm breaking down my top 10 favorite tools and software I use to make What The Fab run! You know I'm all about efficiency so I'm also digging into automation and time-saving hacks that these tools help me with. Here's a list of tools and links, but be sure to listen to the episode for the scoop on how I use them to work smarter, not harder!
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Hey
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Slack
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Asana
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Zapier
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Dropbox
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Google Workspace
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Canva
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Adobe Lightroom / Photoshop (Try one of my What The Fab Lightroom Presets for free!)
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Flodesk - Get a one-month free trial + 50% off your first year here
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Quickbooks Self-Employed
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
58: In today's episode, I'm sharing an inside scoop into the how, technical aspects, and why of my recent website redesign. Plus, celebrating a big milestone: surpassing 200,000 monthly pageviews on my site! We're chatting about:
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Why I decided to move my website over to a framework called Trellis, created by Mediavine
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Results from the redesign, including passing Google's Core Web Vitals, pagespeed, and the million dollar question: did it increase my RPMs on Mediavine, making me more money like I'd hoped?
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How you can use SEO to drive hundreds of thousands of targeted people to your website every single month
Links mentioned in today's episode:
Try one of my What The Fab Lightroom Presets for free!
Check out Chloe Digital
57: You're invited to my Foundations Email Challenge! To help you kick 2023 off right and make this your most successful year yet, I’m sending out seven emails over the course of a week, each one focused on a different theme with helpful tips and actionable steps. I know it’s going to be really impactful, and I’d love to have you join!
In this episode, we're covering a preview of the seven different challenges that will be dropped in your inbox, with a deep dive into my Visioning + Goal Setting Workbook that you'll receive on day one. It's an incredibly powerful tool that I’ve used over the last five years to set myself up to do things like leave Google, run my blog full-time, buy a house, and more!
The email challenge officially kicks off on January 29th (because if you’re anything like me, you might have had a slower start to the year than coming out guns blazing on Jan 1st), but you can join any time and you’ll start at the beginning. Even if you’re just coming across this challenge after our official start date, you can still join and you’ll automatically start the series from day 1!
Set your 2023 up for success and sign up for the email challenge here, or head to whatthefab.com/success.
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
56: I'm back with my annual income report, this time sharing all the numbers of my business' finances from 2022. This past year, many influencers saw a sharp decline in sponsored brand campaigns. And while my business did bring in less revenue than in 2021, I'm ok with it! 2022 was a year of building for me, and even though my brand campaign revenue decreased by $113k (!!) I was able to grow other revenue streams and build one entirely new one in 2022 to help restore some balance to my business' finances.
Curious how a content creator can make multiple six figures? Listen in, as I get into:
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An in-depth breakdown of my business' profit, different revenue streams, and expenses
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Reflections and lessons learned from last year
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Revenue goals for 2023, which streams I'm planning on scaling, and how
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
55: Happy New Year! The What The Fab Podcast is back and we're kicking off Jan with an invite to a very special virtual event I'm hosting with my business besties—Let's Get Intentional: Money, Mindset, & Marketing. This virtual workshop is going to be jam-packed with sessions that will help you set the foundations to make 2023 your most successful year yet.
In this episode, you'll hear from all my amazing friends (who have all helped me uplevel different parts of my life and biz) and get some insights into each of the sessions they'll be leading.
After this interactive workshop, you'll leave with:
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A personal 2023 Mantra that your unconscious mind will LOVE to soak in daily
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A Visioning Workbook with your goals clearly identified + a plan to accomplish them!
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Clarity on your offerings, pricing & value
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An understanding of your business' revenue numbers for continuous growth
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A social media plan uniquely crafted for you
We're keeping the price point super affordable at $23 (for 2023!) and you can sign up here!
Quick Links:
Let's Get Intentional: Money, Mindset, & Marketing
54: In this episode, we're chatting about building success in your personal growth journey with Olena Mytruk.
After several wake up calls from the Universe, Olena opened her heart and mind to not having to live in a box. She realized she could live an exceptional life led by purpose, meaning, and impact, and help others do the same. And so, the Breverie app was born. It’s every woman’s guide for a transformational journey into self-discovery and growth. By combining the vision of goal setting and personal development, she believes that all women are able to own their power and create an everlasting impact. In this episode, we get into:
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The aha moment that led Olena to change her life and create Breverie
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Discovering the essential components to succeeding in your own personal growth journey
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The importance of time in your personal and professional life
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Her advice for anyone who feels that they are not following the right path and have more to discover about themselves
Snap a screenshot of the podcast and tag me @wtfab and Olena @omytruk sharing your thoughts on this episode so that we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Connect with Olena:
thebreverie.com
@omytruk
Quick links:
$90 off your first four Sunbasket deliveries
50% off Flodesk for life
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
53: In this episode, I share the importance of deleting your Instagram app every once in a while, ultimately to gain more clarity in your personal and professional life! Trust me, the results will be enlightening. I’ve done this a couple of times now for a few days at a time and it felt so freeing. I found that I was way more productive—I didn’t have the app’s notifications distracting me and pulling me away from my work, and I wasn't wasting time comparing myself to others online. This is your sign to try deleting IG from your phone, even if it's just for a day or two as an experiment. Here are some of the things that I get into:
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Balancing what brings me joy and what brings me revenue for my business—and why Instagram is just not it.
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How I wasn’t comparing myself and my business to others—I was just blogging away, creating quality content for my site (that I know is going to rank on Google and bring my revenue because of my SEO strategies), and was focused on myself and my biz, which felt so much healthier.
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An audio clip from Six-Figure SEO student Sarah where she talks about how she was so depressed by her reach on Instagram that it was actually affecting her mental health and making it hard for her to enjoy an epic Mediterranean cruise travel partnership she was on—and how she decided to focus less on IG and more on her website for her mental health.
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How Instagram users who engage in digital status seeking (looking for popularity online) and social comparison have been linked to increases in depressive symptoms, social anxiety, and body image concerns, as well as decreases in self-esteem.
With this all being said, listen to the episode, give it a try, and let me know how it goes. I promise it’ll be refreshing af!
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Links mentioned in today's episode:
Join my FREE SEO Webinar
http://whatthefab.com/nuuly
Want to learn how to easily use SEO to turn your website into a six-figure passive revenue stream? Sign up for my FREE webinar 3 Steps to Creating Passive Revenue From Your Blog (and how SEO is the Secret to a 6-Figure Recurring Revenue Stream!).
52: In this episode, I share the top 10 things I'm doing, and that other influencers, content creators, and small biz owners can consider doing to prepare for a recession. This episode is not meant to be fear-based but instead is meant to share ideas on how we can all prepare for what is likely our first recession as Millennial entrepreneurs, so that we can survive and then thrive afterward. If you're a business owner or a content creator who earns their money through affiliate links, sponsorships, etc. and you're worried about how a recession might affect your income, then this is the episode for you! I get into:
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The importance of diversifying your revenue streams and my current strategies for this + projects I'm currently working on with an eye for the longterm
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How I'm optimizing my money and re-evaluating personal budgets and business expenses
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Staying invested and potentially setting aside money to invest in ETF's
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Remaining grounded and reminding yourself that everything is cyclical, and how we can find opportunity in a season like this
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Making sure your business' financials are working for you (maxing out your Roth IRA, filing taxes as an S-Corp if you're making over ~$80k, etc.)
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Links mentioned in today's episode:
Try one of my What The Fab Lightroom Presets for free!
Episode 51: Talking Burnout With Ginger Jones: What Actually Causes It, How to Deal With It, and Trusting the Process
Episode 49: 10 Things I’ve Learned From 10 Years of Blogging
51: We're chatting all about burnout with Ginger Jones, a speech-language pathologist and the Founder and CEO of Jones Therapy Services, a pediatric therapy clinic with 10 locations in Tenessee, that she sold in January of 2022.
After running her business for 12 years and employing hundreds of people, Ginger has some unique observations and perspectives on burnout. She shares some key learnings and realizations (like the fact that her employees who were the most "burned out" were not the ones who were the most productive), what works for her, and tangible tips for dealing with burnout. In this episode, we get into:
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Guilt and shame around admitting burnout, especially if you're in a highly coveted position or run your own business
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How burnout is actually a mismanagement of your resources
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Concrete things you can do to help manage burnout
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Thinking about self-care through a different lens like discipline and organization (not just massages and face masks)
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How to create your own "user manual" to make business and life decisions easier, plus identifying what you're tolerating in your life and what you want to change
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The ups and downs of selling her business, and trusting the process
Snap a screenshot of the podcast and tag me @wtfab and Ginger @gingerjones sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Connect with Ginger:
gingerjones.com
@gingerjones
Quick links:
$10 off Nuuly
$90 off your first four Sunbasket deliveries
50: I'm continuing with my quarterly income reports and sharing all my business' financial numbers for Q2, 2022! These income report episodes are done in an effort to increase financial transparency in the creator industry, and to spark $$$ conversations among women. Because, as Gloria Steinem said in a quote that I absolutely LOVE, "One of the ways that women are kept poor is to tell them that money and power are unfeminine." Let's break that conditioning and grow our wealth. In this episode, we get into:
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Total revenue my business brought in during the months of April - June, plus analysis and breakdown of my different revenue streams
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Expenses and profitability, because context and transparency are key!
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How I was able to keep my revenue stable (even though I made less than HALF in brand campaigns as I did in Q2 2021)
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My thoughts on how a potential recession could impact content creators
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
whatthefab.com/webinar
Q1 2022 Income Report Episode
2021 Income Report Episode
50% off Flodesk for life
49: In this episode, I’m sharing my top 10 lessons learned after a decade of blogging. I can’t believe it’s already been 10 years since I started What The Fab. Things have changed so much since then, both within the influencer industry ("influencer" wasn't even a term when I first started blogging!) and with my own personal brand, business, and revenue streams. I’m extremely grateful for all the lessons I’ve learned and grown from, which is why I want to share them all with you. I get into:
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Why you should invest in yourself
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How to value your time (and an actual equation you can use to help you make decisions around outsourcing)
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The importance of surrounding yourself with empowering women
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Why you should be diversifying your revenue streams
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
48: Join me for a conversation with Jamila Ali, Creator Growth Manager at Chloe Digital (and my consultant!). Chloe Digital provides digital strategy and consulting for content creators, and I’ve been a member for the past few years. Jamila and the whole CD crew are such experts when it comes to creating effective content, understanding digital behaviors, and growing/scaling your online business. We get into:
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The 3 biggest mistakes influencers are making with their businesses and strategy
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How a smaller creator can be making as much money as someone with half a million followers
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How to prioritize your time and what you should be focusing on
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Advice on how to share content while also talking about important issues
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Instagram predictions and how we can be strategic to algorithm-proof our business
Snap a screenshot of the podcast and tag me @wtfab, @jemmabouttown, and @chloedigital sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Jamila Ali Links:
@jemmabouttown (Jamila Ali)
@chloedigital
Sign up for Grow Mode with chloedigital.com here!
47: Join me for a conversation with AAPI content creators and influencer marketing platform Quotient. We get into:
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How brands can better diversify their brand campaigns and how we'd like to see them working with Asian-American content creators
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What internal and external obstacles we face when creating content
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How we maintain our voice and stay authentic to ourselves when posting content
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How representation plays a factor in our content
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Sharing other Asian content creators that are inspiring us and killing it
Snap a screenshot of the podcast and tag me @wtfab and @quotientinfluencers sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Links to all the Creators in this Episode:
@vannie.beauty
@beyondsweetandsavory
@anniemescall
@quotientinfluencers
46: Join me for a conversation with Jane Finette, author of Unlocked and founder of The Coaching Fellowship. We get into:
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The importance of having a network and how to grow yours (without going to networking events—who actually likes those??)
-
Obstacles faced in the workplace and how to be an ally to empower women
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Key, actionable steps that we can practice to unlock the potential of women around us
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How women have been conditioned since the dawn of capitalism that men take care of the money, and how speaking openly about finances empowers ourselves and other women
-
The Coaching Fellowship and how it helps women advance to become social change leaders
Snap a screenshot of the podcast and tag me @wtfaband @janefinette sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Jane Finette Links:
janefinette.com
@janefinette
Buy Unlocked: How Empowered Women Empower Women
The Coaching Fellowship
45: I’m diving deep into Ryan Holiday’s book Stillness Is the Key and bringing you another cliff notes style episode so you can get all the best insights and tips from his book and create more stillness in your life. In this episode, I get into:
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How stillness gives us the ability to think clearly, discover what's truly important, and find happiness
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Why world religions and philosophers across generations agree that stillness is the key to a happy, fulfilled life
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Actions you can take to achieve more stillness in your mind, body, and spirit
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How to tune in deeper to our self-awareness
-
The value of starting new hobbies and separating leisure from work
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Buy Stillness Is the Key here
44: In this episode, we’re talking about burnout. I was shocked when 100% of people who responded to my Story poll said they were also feeling burnt out. It seems like we’re all kind of feeling this way and while I'm not an expert, I'm chatting about my reflections and what helped me break up the monotony and get out of a funk I was recently in. I get into:
-
How I'm injecting more play/joy into my life
-
The importance of breaking up your routine and get out of doing the same thing every day
-
Thinking about what to delegate to give you time back
-
Doing a digital detox and starting new hobbies to bring you joy
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
43: This episode is a little more niche to all my bloggers and content creators out there, and I'm answering a question I've seen popping up in my DMs quite a bit lately: wtf are we supposed to include in our media kits?? I'm sharing all my best practices that have landed me sponsored campaigns—as large as $40k. I get into:
-
An in-depth overview of exactly what's in my media kit
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The two things most influencers don't include in their media kits that will help you stand out
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Why I recommend you DON'T include your rates in your media kit (hint: it's Negotiation 101)
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How I switched things up from the traditional PDF to a more dynamic page on my website
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
42: I’m back with another income report, focusing on Q1 of this year. In this episode, I share how much my business brought in during the months of January - March, as well as new business expenses and lessons learned. I get into:
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A full breakdown of my total Q1 revenue, expenses, and net profit
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How I'm diversifying my income and the revenue stream that I was excited to see tripled compared to last year
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Why I think this Q1 was a bit slower than typical first quarters
-
Why you might expect a lower revenue and profit number when you’re growing new revenue streams in your business, and how it's not reasonable to expect constant year-over-year growth
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
41: Join me for a conversation with Ellen Yin, founder of Cubicle to CEO. Ellen has an incredible company and runs her business like a well-oiled machine, all at the ripe young age of 27. I've learned so much from her and she's inspired me to make tangible changes within my business that have helped me secure the bag. If you’re looking to take your business to the next level and make more money, you’re going to love this convo! We get into:
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What makes Ellen’s approach to social media marketing different
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The importance of financial transparency, especially among women of color in business
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How selling to a smaller audience can actually be an advantage for entrepreneurs
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Why a business might choose a season of lower profit to actually grow
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Moving targets/definitions of "success," imposter syndrome, and how it can weigh on you even more as your business grows
-
How Ellen's Paid to Create Challenge helped me pre-sell my SEO course
Snap a screenshot of the podcast and tag me @wtfaband @missellenyin sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Cubicle to Ceo Links:
Cubicle to CEO
@missellenyin
Sign up for the next Paid to Create Challenge here!
40: Join me in this episode where I share all my lessons learned and best tips on hiring. These tips can be applied whether you’re running a small business, or you're a content creator, or you're working at a large company looking to hire for your team. I get into:
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Successful tips and tricks to make your job post stand out and attract the right people
-
Red flags during the process to look out for to avoid wasting time on an unqualified candidate
-
How to weed out people who aren't the right fit, before you even look at their resume
-
Trusting your gut and learning from mistakes
-
Why you should hire slow and fire fast
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
39: Join me for a conversation with Annette and Sarah, founders of Thanks for Visiting. Whether you’ve been thinking about starting a short-term rental business or are just in the mood to get inspired by a couple of bad-ass female founders, you're going to love this conversation! Sarah and Annette are such a savvy duo and in our convo we get into:
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The most common mistakes people make when jumping into the short-term rental business
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The #1 most important financial number for people to know when they start a short-term rental
-
Creating a brand and having standards
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How Annette and Sarah's business has evolved over the years
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Biggest mistakes and lessons learned
-
Aesthetic and budget-friendly ideas to update your home
Snap a screenshot of the podcast and tag me @wtfaband @thanksforvisiting_ sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Thanks for Visiting Links:
- Register for their next Hosting Business Mastery Method free workshop here!
- Thanks for Visiting
- @thanksforvisiting_
38: In this episode, I’m joined by my amazing husband Omied where we get real and answer all of your JUICY questions. If you’ve been curious about the man behind the camera of What The Fab or want a little peek into our relationship we get into:
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How we met and our love story
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Keeping things SPICY after being together for 17 years
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What our pet peeves are and what we love about each other
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How Omied feels takes ego out of the equation when it comes to me making more $$ than him
-
How we manage our finances together
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
37: Join me for a conversation with two of my blogger besties (Kara from @thewhimsysoul and Kelsey from @blondesandbagels), as we chat candidly about our three different current headspaces when it comes to having babies. From TTC (trying to conceive) to team #nobabies, we get into several different perspectives. Be a fly on the wall for this convo where we get into:
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Societal pressures and our biggest pet peeves when it comes to this topic.
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Our biggest fears when it comes to starting a family.
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Asking for help, mom-shaming, and the fact that things will never be "equal" when it comes to male/female childcare responsibilities.
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Kelsey's sex drive going into overdrive after coming off birth control (you're going to LOL).
Our chat is raw and unfiltered, and I think if you're in any of these three camps (trying to conceive, undecided, or a clear hard pass on babies), you're going to relate to a lot of the topics here!
Kara's website
Kelsey's website
36: In this episode, I'm chatting about a topic I've been receiving a lot of questions on: imposter syndrome. Does it come up for me? (yes) And how do I deal with it? Trust me, it's something we've all faced and will continue to deal with because it's part of being human. But it can be a huge roadblock when we're trying to stretch ourselves and grow out of our comfort zones. I’m giving you the tools to tackle it head-on. I get into:
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Why imposter syndrome happens
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The realization that unlocked everything for me
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My best tips and tricks that help me to overcome imposter syndrome
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A couple of practices that are admittedly weird but WORK to beat imposter syndrome
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How you can implement these practices yourself
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
35: I did a psychic reading for a brand campaign and received a lot of questions about how it went and what we chatted about, so I'm sharing the whole conversation today on the podcast! Whether you "believe" in psychics or not (I'm not sure if I do), if you're anything like me, you can't help but be curious. Join me in my psychic reading as we talk about career goals and future opportunities, family planning, and trusting my intuition.
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews, as we're putting new episodes out weekly! Lastly, please rate and review to support this podcast!
34: Curious about how much money a blogger can make? It's all here. In this episode, I'm spilling the tea on my 2021 income report and sharing hard numbers on What The Fab's revenue, expenses, and some lessons learned. I get into:
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Why I'm so passionate about encouraging women to be transparent about money
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How much revenue my business brought in in 2021 and the details about my various income streams
-
Sharing my business expenses and net profit
-
Hiring lessons from last year as I grew my team
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
33: In this episode, I’m joined by my friend Renee Bowen where we chat about how she started her photography business and became an NLP certified life coach. We dive deep into what Neuro-Linguistic Programming is and its relationship with hypnosis to help reframe our mindset. We get into:
- Understanding what NLP is and the science behind it
- Limiting beliefs and how to deal with imposter syndrome
- The benefits of hypnosis (and debunking hypnosis myths), plus the benefits of Binaural Beats
- Moon cycles and energy work
Snap a screenshot of the podcast and tag me @wtfab and @reneebowen sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
32: In this episode, I'm joined by Christina Giaquinto where we talk about the importance of organizing and how it can bring you happiness. Christina is a brand ambassador for Modular Closets and an organizational coach that believes an organized life is a necessity, not a luxury. We get into:
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Tips on the physical and mental side of organization
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The importance of awareness and tackling mental blocks when we let things go
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Gift giving and how to not add clutter to someone else’s life
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How cleaning doesn’t need to be this aesthetic Instagrammable thing
Snap a screenshot of the podcast and tag me @wtfab and @christinagiaquinto sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
31: Join me in this solo episode, where I'm sharing some raw and in-the-moment feelings from a crappy situation, and how I was able to shift my mindset and physical anxiety by practicing gratitude. I get into:
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Having to drop $1000 on getting my towed car back, and the physical manifestations of stress and anxiety I felt from that
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How I was able to snap myself out of a downward spiral and calm my nervous system
-
The benefits of practicing gratitude and how you can apply this to your next cortisol-spiking situation
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
30: In this episode, I'm talking all about my best tips for setting new goals for the year, and the strategies I use to actually accomplish them. 2021 has been a crazy year filled with lots of ups and downs, I get into:
-
Reflecting on my 2021 goals and what I was able to accomplish
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How you can use my visioning workbook to identify what's truly important to you and what areas of your life need some TLC
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How to set attainable goals and intentions for the new year, and worksheets + strategies to make sure you actually make them happen
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Tips on how to stay focused on your new goals and how to adapt when things don't go as planned
You can grab your free 2022 Visioning Workbook at whatthefab.com/2022!
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
29: In this episode, I'm sharing my recent travel horror story from my trip to Austria and the Czech Republic. Grab your favorite snack and boozy drink because this one is a stressful one. I'm spilling all the tea on the less glamorous side of travel—the stuff most influencers leave out on the 'gram, and what can happen if you travel when a new variant pops up. I'm also sharing a fun little giveaway to treat yourself to a new pair of shoes 😉. We're talking about:
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Almost getting caught in a lockdown in a foreign country
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COVID restrictions and vaccination requirements in Europe
-
Christmas Markets and current restrictions
-
Getting stuck in a Swiss Air nightmare and how we ended up out $4k
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
28: In this episode, I dive deep into a very open conversation with Casey Brown from Streets Beats Eats, an incredible body positivity blogger. We chat about her experiences with opening up on her platform about her healing from her eating disorder, and how that helped create an amazing community and platform for her to share her message with women all over the world. We get into:
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How she realized she had an eating disorder and worked to heal from it (and continues to do so)
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What trauma therapy is and how it's helped her work on healing childhood wounds
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How to find the right therapist
-
Fat fetishization on social media and handling unsolicited messages from men
Snap a screenshot of the podcast and tag me @wtfab and @streetsbeatseats sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
Show notes & resources: www.whatthefab.com/streetsbeatseats
27: In this episode, I'm joined by Malikah Kelly where we talk about the challenges of being a travel blogger during the pandemic. Malikah also shares her experience moving to Lebanon this past year. We get into:
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How we got started as travel bloggers
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How our content shifted during the pandemic
-
Tips on how to start travel blogging and content creation
Snap a screenshot of the podcast and tag me @wtfab and @malikahkelly sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
26: In this episode, I'm talking all about my experience with CBD, and how it's become my post-panny must-have. I interview one of Equilibria's Dosage Specialists, Maia Reid, on everything you'd ever want to know about CBD—How does it work? Can you overdose? Is it legal? We deep dive into all of your questions that you've asked me about CBD, like how much to take and how to find the right plan. After that, I chat with the CEO & Co-Founder of Equilibria, Coco Meers, all about her background as a serial entrepreneur, how she's a champion for other women, and how Equilibria came to be. This episode gets into:
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The ins and outs of CBD—how it works, why it's not pot and won't get you high, and so much more
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How CBD can be lifechanging, and how to find the right balance for you
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How Coco discovered the benefits of CBD
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Why Equilibria was created by women, for women
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Lessons and advice from Coco that she's learned as a serial entrepreneur
Snap a screenshot of the podcast and tag me @wtfab and @equilibriawomen sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
25: In this episode, I'm joined by my friend Greta Hollar where we talk about all the ins and outs of attending New York Fashion Week as a blogger. Greta is a pro at Fashion Week, and we get into:
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Our best Fashion Week tips and tricks
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How to plan for your first New York Fashion Week
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How to get invited to shows
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How to pitch yourself for partnerships during Fashion Week and actually make $$ (rather than spend money) while attending
-
How to network by setting up face-to-face meetings and attending events
Snap a screenshot of the podcast and tag me @wtfab and @Greta_Hollar sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
24: In this episode, I'm talking with my friend Lauryn Hock about how before we knew each other, we were both stalked by someone online. Years later, Lauryn and I met and found out that we were being stalked by the same person. In this episode we're talking about:
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Our experiences with being stalked, and shocking details like how the stalker bought my clothes off of Poshmark
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How being stalked affected our mental health, relationships, and other aspects of our lives
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How we came to find out years later that we both had the same stalker
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How to ask for help, find support, and mental health resources
-
Reclaiming your power
Snap a screenshot of the podcast and tag me @wtfab and @lauryncakes sharing your thoughts on this episode, so we can reshare it on our Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast.
23: In this episode, I'm doing a deep dive into one of my most frequently asked questions when I used to work at Google—How did I manage to build my brand and blog as a side hustle, while also working a corporate 9-5 job? It took a lot of long nights, mindset shifts, and prioritizing my time. In this episode, we're talking about all things:
-
How to start your side hustle and take it to the next level
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Mindset shifts you need to make in order to successfully launch and build a side hustle
-
Time management and prioritization
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Optimizing your physical and mental wellness so you can fire on all cylinders
-
Getting help to free up some time to focus on your side hustle
Show notes: whatthefab.com/sidehustle
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
22: In this episode, I'm breaking down Gay Hendrick's book The Big Leap and bringing you the cliff notes version of it so you can get all the highlights!
In this episode we discuss:
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How to identify your Upper Limit Problem—we all have one problem that holds us back from success and happiness
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The four hidden barriers that we use to limit ourselves and how to transcend them
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How to identify and live in your zone of genius
-
What "Einstein time" and how to shift your relationship with time to be more abundant
-
How to create an ultimate success mantra and live by it
Show notes: whatthefab.com/bigleap
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
21: In this episode, I'm talking about something that can give us a pit in our stomachs, but is actually so important and necessary: giving and receiving feedback. Feedback is definitely something that can be scary and cause us to sweat. But through my career, I've learned that feedback is the best gift you could ever give or receive, and there are ways to . I get into:
-
How to give feedback so that it feels good for both parties
-
Examples I've experienced at Google and as a blogger of what NOT to do when giving/receiving feedback
-
How I took negative feedback as a blogger and turned it into a paid partnership
-
How to not be afraid of getting feedback and to not take it personally
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
20: In this silly and lighthearted episode, I'm getting personal and reading from my middle school diary that I just found in a box of junk from my closet at my parents' house. Get ready to crack up with me and feel super nostalgic, because I bet you can relate. I get into all things:
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Boys
-
Middle school dances
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Parents ruining my life monologue
-
Friend drama
-
Butterfly tops, glitter, and blue lipstick
Snap a screenshot of the podcast and tag me @wtfab sharing your fav part of this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
19: In this episode, I'm talking about all things time management tips and tricks! People always ask me how I manage my time as an entrepreneur, so I'm sharing the exact systems I use to unlock peak productivity. I get into:
-
The life-changing magic of my new boundaries around emails
-
How to use minute-by-minute journaling to give yourself hours back in your week
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How I use time batching to save myself hours of unnecessary work
-
The Ivy Lee method: What it is, how to do it, and how I use a modified version of it to get EVERYTHING on my to-do list done
-
How I use calendaring/time blocking to manage my time
Show notes: whatthefab.com/time
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare it on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
18: In this episode, we're chatting all about influencer contracts! I'm sharing a Clubhouse chat with some of the ladies from Babes That Wander, our diverse travel blogger group. We discuss everything you need to know about influencer contracts, how to negotiate certain clauses, and how to protect yourself as a content creator. We get into:
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Exclusivity, whitelisting, content ownership
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Language and clauses to look out for when you're reviewing a contract
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How to create your own influencer contract (You can also download my contract that I use for FREE and use it as your template here: whatthefab.com/influencer-contract)
-
Clauses you need in your contracts around things like payment terms, kill clauses, "accidental" photo usage, etc. to protect yourself as a content creator
Be sure to follow @babes_thatwander and all the babes:
@lauryncakes
@livinglesh
@greta_hollar
@missmoorestyle
@mycurlyadventures_
@streetsbeatseats
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Show notes: whatthefab.com/influencer-contract
17: In this episode, we're talking with Lauryn Hock all about mental health, her never-before shared experience leaving the Mormon Church, and living a life authentic to yourself. Lauryn Hock is the founder behind Lauryncakes, a fashion, beauty, travel, and lifestyle blog. I'm super excited for you all to listen to this episode, where we talk all about:
-
The importance of mental health awareness, and how to use wellness tools in your toolbox
-
What it means to be an anti-racist
-
How she became a business-savvy blogger
-
Her experience growing up Mormon and ultimately deciding to leave the Mormon church
Snap a screenshot of the podcast and tag me @wtfab and @Lauryncakes sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews.
16: In today's episode, I'm joined by three close friends and family members, all Asian-American women. We have a very open and raw conversation about the increase in violence against Asian-Americans during this pandemic, our experiences with racism, and our own identities. In this vulnerable and at times painful discussion, we touch on:
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How racism has shaped our own identities, and the untangling of a lifetime of microaggressions and feeling othered
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How you can show up for your Asian friends right now (as well as what not to do)
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The fetishization of Asian women in terms of historical context and our own experiences that have been bizarre and offensive
-
How the “Model Minority” myth was started, how it’s linked to white supremacy, and why it’s damaging for Asian identity
-
The intersectionality of gender and race for Asian-Americans
Be sure to snap a screenshot of this episode and share on your Stories so we can continue spreading awareness for the important conversations currently happening around violence against Asian-Americans. Tag me @wtfab so I can reshare and we can continue the convo in our DMs.
Links to all of the resources we share can be found in this episode's show notes: whatthefab.com/stopasianhate.
15: In this episode, we're chatting with Kara Harms all about women supporting women, finding inner confidence, and trusting your gut. Kara Harms is the founder behind Whimsy Soul, a lifestyle blog all about helping women find their everyday magic. She's a business savvy hustler, and one of my blogger besties. Kara has taught me so much and been one of my biggest cheerleaders when it comes to growing my business. I'm super excited for you all to listen to this episode, where we talk all about:
-
How to find community and truly celebrate each other's wins
-
Knowing your worth and aligning your work with your values
-
Collaborating and uplifting women through her actions (not just lip-service), rather than viewing them as competition
-
Strengthening your inner confidence
Snap a screenshot of the podcast and tag me @wtfab and @thewhimsysoul sharing your fav part of the episode. We can't wait to hear what you think!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews.
14: In this episode, I'm sharing 10 habits, rituals, and things that have been keeping me sane during this pandemic while we've been stuck at home. It's hard to believe we've been doing this stay-at-home thing for a year now. And while getting the vaccine is hopefully just around the corner for all of us, who knows how long it'll be until we get that shot, and when things return back to some kind of normal. In the meantime, try out these 10 habits and rituals—some of them spark joy, and some of them just help me feel less miserable during the panny.
Give some of these habits a try and let me know what else is sparking joy for you and keeping you sane during this time! Be sure to tag me in your Stories @wtfab when you try some of these habits so I can reshare!
If you haven't subscribed or rated/reviewed the podcast yet, please do!
13: We're chatting with Sarajane Case all about the enneagram today! Sarajane is an enneagream expert, author, speaker, and podcaster. She's the creator of the wildly popular Instagram account @enneagramandcoffee, now @sarajanecase, with over half a million followers. In our conversation, we get into:
— Steps to take to determine your own enneagram type and how to dive deeper into understanding your type and what that means for self-awareness and how you relate to the world.
— Sarajane's advice for each enneagram type on what can create lack of motivation, and how to re-energize yourself.
— How knowing your enneagram and your partner's can help you understand each other and how you each move through the world better.
— Enneagram subtypes, levels of health, and the importance of understanding which types you move to in stress and in rest.
Snap a screenshot of the podcast and tag me @wtfab and @sarajanecase sharing your biggest takeaway so I can reshare on my Stories too!
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Show notes: whatthefab.com/enneagram
12: In this episode, we're doing something a bit different! I recently did my first Clubhouse Chat with the ladies of Babes That Wander, a diverse travel blogger group that I'm so proud to be a part of. We hosted this chat for other bloggers/influencers to discuss and answer questions about how to set your rates and tips for negotiating brand deals. We get into:
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The formula for setting your base rate
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Openly sharing my Instagram sponsorship rates and what I charge
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How to determine what to charge for brand exclusivity, whitelisting/boosting, and photo usage
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My two best negotiation tips for landing a higher rate
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How to make money in the travel niche
Be sure to check out and follow the @babes_thatwander account on IG as well as all of the girls who took part in this conversation:
@livinglesh- Iesha is a petite fashion, travel, and lifestyle blogger. She has an adorable son who makes appearances on her gram, and I love her luxed but affordable looks!
@missmoorestyle- Jessica is so good at finding affordable fashion that looks expensive. Her Reels/video content is SO fun! She's got those Tiktok transitions down.
@lauryncakes- Lauryn is based in SLC and I love her colorful/creative posts, and how she's a vocal advocate for mental health, equality, and self-love.
@greta_hollar - Greta is based in Nashville, and she's 5'10" so she's a great follow for tall fashion!
@mycurlyadventures_ - Jessica is a great example of finding success through niching down! She focuses on travel, especially travel guides within Texas.
@streetsbeatseats - Casey couldn't join this chat, but she's a great follow for body positivity/confidence and mid-size style!
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
Show notes: whatthefab.com/rates
11: I'm challenging you to do a digital detox and sharing 10 steps to declutter your digital life! I created this digital detox challenge when, at the beginning of the year, I was suddenly feeling overwhelmed (and frankly, suffocated) by all my tech and pings/notifications. In this episode, we get into:
- 10 steps to take for your digital detox, that can be completed in one weekend
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How Omied and I have started doing "No Cell Sundays," why it's been lifechanging, and why you should try it too
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My email filtering trick that automatically declutters my inbox
Snap a screenshot of the podcast and tag me @wtfab sharing your biggest takeaway so I can reshare on my Stories too! Just don't do it on No Cell Sunday. ;)
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10: I'm getting vulnerable in this episode and sharing a recent incident where a brand partner accidentally CCed me on an email in which I was referred to as "good for size inclusivity." We discuss:
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Body Positivity, and why I don't refer to myself as a body-positive blogger
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How seeing this email stole my confidence for a day, and what I did to take back my power
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My best tip for how to speak kindly to yourself/about your own body
Snap a screenshot of the podcast and tag me @wtfab sharing your thoughts on this episode, so I can reshare on my Stories too! Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
9: I'm sharing my step-by-step morning routine along with favorite product recommendations to set you up for a successful day. In this episode, we discuss:
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Why morning routines are so important
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How to figure out your perfect morning routine
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My favorite morning habits and rituals to start her day
Product links can be found in this episode's show notes: whatthefab.com/morning
Snap a screenshot of the podcast and tag me @wtfab sharing what you're going to take from this episode and incorporate into your morning routine, so I can reshare on my Stories too!
Make sure you subscribe to the podcast to stay up to date on the latest episodes and interviews. Lastly, please rate and review to support this podcast!
8: We're sharing everything you need to know about the C0VID vaccine in today's interview with Dr. Jenny Ting. Dr. Ting is a distinguished professor of genetics at UNC-Chapel Hill. She is the president of the American Association of Immunology where she just recently virtually hosted Dr. Anthony Fauci where he shared updates on C0VID and the vaccine. In this in-depth conversation, we discuss:
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How the vaccine works, how RNA is being used for the first time in this vaccine, and why it’s safe
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Her predictions on when young, healthy people will get access to the vaccine and other factors this is dependent on
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Side effects that you should be aware of
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Whether pregnant women and children can get the vaccine, and lots more!
I learned a ton from this conversation and I think you will too, so be sure to share this episode with your family and friends so that they are aware, because knowledge is power.
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7: In this episode, we interview Caila Quinn. You might recognize Caila from Season 20 of The Bachelor where she made it to the final three girls with Bachelor Ben Higgins. Caila is a content creator and blogger based in New York City. Grab a glass of wine and cozy up to this super fun girl talk interview with Caila where we chat about:
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Bachelor gossip, behind-the-scenes, and juicy deets.
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Her fiance Nick, how they met, and how they set boundaries for their relationship, especially in terms of what she shares on social media and in her public life.
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Her business as a content creator, and how she's built and maintained her engaged community years after being on The Bachelor.
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Difficult lessons learned this past summer during the BLM protests, and how she's taking action now.
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Wedding planning during the pandemic, and more!
Snap a screenshot of the podcast and tag me @wtfab and @cailaquinn sharing your fav part of the episode. We can't wait to hear what you think!
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6: We are diving into the life-changing power of saying, "No." I share examples of how I've said no to things in both a work setting and relating to friends/family. In this episode, you'll learn:
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Why it's so important to get comfortable with saying no
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How to say no in a work setting so that you can advance your career with intention
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How to say no in a way that makes both parties feel good
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5: In this episode, we discuss the cliff notes version of the book Atomic Habits, and how habits, though they may seem small and unremarkable at first, are compounded into amazing results. If you've tried to build new habits before and failed, it wasn't motivation that failed you, it was your systems. We get into:
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The 4-step loop of human behavior that you have to understand in order to build new habits
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Different systems you can use for creating and sticking to new habits or breaking bad habits
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Specific examples of how I've used these systems in my life
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Instant vs longterm gratification, how our brains are geared towards instant gratification, and how to trick your brain to your advantage
You can find the show notes and free habit tracker at: whatthefab.com/habits.
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4: On this episode, we're joined by Christina Vidal or Jetset Christina, as she’s known on the ‘gram. Christina holds the coveted job title of luxury travel blogger and content creator. She left her corporate job in marketing behind to run her blog full time in 2017, and she now has her own swimwear line, Watercolors swim.
We chat about:
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The life-changing events that led her to take the leap into blogging full time (we both used to work at Google!)
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How she utilized her blog and brand to launch and catapult her swimwear line Watercolors Swim
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Challenges her businesses have faced with the pandemic, & how she pivoted to overcome them
You can find links and transcription from this episode in the show notes at whatthefab.com/jetset.
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3: I'm sharing an in-depth look at how to use my free Visioning Workbook to identify the right goals for yourself for the new year and actually accomplish those goals. I've used this system and workbooks for the last few years to set and crush huge goals (like setting myself up over 2018 to leave my job at Google and creating a 6-figure business in 2019). In this episode, I walk you through how this 2021 Visioning Workbook will help you:
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Reflect on the previous year and uncover lessons learned, what you're leaving behind, and what you're bringing with you into the new year.
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Assess different areas of your life in a quantifiable way in order to determine where you should be setting goals for the new year.
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Create a strategic road map for the actions and steps that will make your goals a reality.
You can download your free 2021 Visioning Workbook at whatthefab.com/2021
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2: I'm sharing all the details on my experience working at Google for five years: the good, bad, and the ugly. I also get into what led me to make the decision to leave my cushy Google salary and benefits behind to run What The Fab full-time. In this episode, I dive into:
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The moment I knew I had to quit Google
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The exact amount I made from my blog in order to feel comfortable ditching my 9-5
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The two things that had held me back from ditching the corporate world and pursuing my dreams, and how I let go of them
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How I prepared myself to take that leap and leave my full-time job
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Welcome to The What The Fab Podcast, where empowered women empower women. Hosted by content creator and entrepreneur Elise Armitage, this show features candid conversations, inspiring interviews with awesome women, and solo episodes with Elise sharing tangible tips and life hacks. Think of this show as your virtual happy hour with a girlfriend where you can dish, share your latest skincare finds, but you can also get advice on things like career or tricky situations at work, life hacks, productivity, and more. Elise is a firm believer that you can be of both substance and style, and this show's mix of topics is a reflection of that belief. Be sure to subscribe for the latest episodes!