theashleyavispodcast's podcast: Recent Episodes
Ashley Avis
Around here we are chatting about personal branding, social media strategy, web design, email marketing, sales mastery, and so much more! Join your host, Ashley Avis, Online Marketing Consultant as well as other women who are dominating business, social media aka Instagram, and life! Our biggest mission is to help you effectively sell online with confidence and clarity. Ready to grow your business, bank account, an online presence in a way that leaves you feeling liberated and excited? Subscribe and tune in every Tuesday, with an open mind and a note pad. Let's do this!
In this episode, Ashley pulls back the curtain on a powerful realization: her clients keep saying that working with her feels like therapy, and they mean it in the best way.
While she’s not a therapist, Ashley explains how her collaborative, down-to-earth approach to marketing helps business owners find clarity, connection, purpose, and relief—the same way a great therapy session can.
You’ll hear real client reflections, honest insights about what makes her process different, and why marketing doesn’t have to feel overwhelming, fake, or confusing. When done right, it feels like you.
What you’ll walk away with: ✔ Why strategy can feel healing ✔ The importance of being included in your own marketing ✔ What it actually means to "attract the right people and repel the wrong ones" ✔ Proof that simplicity > perfection
If you’ve ever thought, "I just want someone to help me figure this out and still feel like myself," — this one’s for you.
www.ashleyavismarketing.com
@ashleyavismarketing
Ever wonder how some people seem to do it all without losing their minds? In this episode, I’m pulling back the curtain on how I manage a full week of work, family, and self-care , without the overwhelm. I’ll walk you through the exact systems I use (like Asana and Google Calendar), how I prioritize what matters most, and why self-care is always booked before life gets too busy.
This episode is for every entrepreneur, business owner, or side-hustler who’s tired of feeling rushed and ready to feel more in control of their time. If you’ve been craving routines that feel supportive, sustainable, and realistic, this one’s for you.
Takeaways: ✔ How I structure my week using deadlines and scheduling tools ✔ Why your calendar should reflect your priorities, not just your to-dos ✔ The power of booking self-care like it's a non-negotiable meeting ✔ What to do when your schedule doesn’t feel aligned ✔ How to anchor into your “why” during busy seasons
You’ve got more control than you think. Let’s talk about how to use it.
@ashleyavismarketing
www.ashleyavismarketing.com
Feeling overwhelmed by Reels? Let’s simplify. In this episode, I’m sharing why my favorite kind of content right now is just b-roll with a text overlay. It’s easy to capture, quick to create, and removes the pressure to be “on.”
You’ll learn:
- What b-roll to film during your week (without overthinking it)
- How to turn one message into a simple, powerful Reel
- Why keeping it easy helps you stay consistent
If you’ve been procrastinating on content, this is your permission slip to do less — and still connect more.
🎧 Hit play and let’s talk about the power of simple Reels.
Follow Me: @ashleyavismarketing
www.ashleyavismarketing.com
Why do so many women feel uncomfortable sharing their wins—whether it's hitting a business milestone, finding joy in a relationship, reaching a fitness goal, or finally feeling at peace in their lives?
In this episode, we unpack the guilt, fear, and shame that often come with publicly celebrating our success. You’ll hear a fresh perspective on why sharing your wins isn’t bragging—it’s generous. It’s inspiring. It’s a powerful ripple effect that helps other women believe in what’s possible for them, too.
We also talk about what to do when jealousy shows up (yes, it’s normal), how to become the friend who claps the loudest, and why emotional intelligence is the antidote to the haters and trolls.
Whether you're crushing goals or quietly proud of how far you’ve come—this episode is your permission slip to shine out loud.
Let this be your reminder: Your success isn’t too much. It’s a beacon.
In this episode, we cover:
- Why women feel guilt or shame when they share their success
- The difference between celebrating and bragging
- How your wins give other women permission to rise
- Reframing jealousy as a signal of your own desires
- What to do about the trolls and the haters
- Why we need to encourage our friends to share their wins too
- Becoming emotionally intelligent about how we receive others' success
Resources & Links:
- Learn more about Ashley Avis Marketing HERE
- Share this episode on Instagram and tag @ashleyavismarketing – I’d love to hear what success you’re celebrating today!
- Subscribe and leave a review to support more real, honest conversations like this.
If you’ve been pouring time into posting about your offers……and all you're hearing is crickets 🦗 You're not doing anything wrong. But your strategy might need a refresh.
In this week’s podcast episode, I’m sharing why traditional sales posts aren’t working like they used to—and exactly what to do instead.
I break down 8 types of content that will: ✔️ Spark curiosity ✔️ Build real trust ✔️ Make your dream clients feel seen and understood ✔️ Get them leaning in before you ever make an offer
These post ideas are gold if you’re a service-based business and want your content to do some of the heavy lifting before the sale.
Follow Me: @ashleyavismarketing
Here's the link to my Webinar: CLICK HERE
This episode isn’t the end—it’s just the beginning of a bigger conversation I want to have with you. DM me on Instagram @ashleyavismarketing and tell me: What helps you feel confident showing up? Are there accounts you follow that give you the push to be visible, just as you are? I want to hear it all.
Feel like you’ve ghosted your email list? You’re not the only one. In this episode, Ashley walks you through exactly how to send that “hey, it’s been a while” message — without the awkwardness.
You’ll learn:
- What to say in your reintroduction email
- How to warm your list back up (without sounding salesy)
- The mindset shift you need if email feels hard
If your email list has been collecting dust, this episode will help you brush it off and hit “send” with confidence.
🎧 Tune in and take the first step toward reconnecting.
Find me on Instagram @ashleyavismarketing
Struggling to sell your service—even though you're showing up online?
In this episode, I break down the key difference between posting and launching, and walk you through a simple 7-day launch plan that builds momentum and makes your offer irresistible. Whether it’s your first launch or your fifth, this strategy will help you sell with more confidence (and less chaos).
@ashleyavismarketing -Find me on Instagram!
Listen up, because some marketing tough love is coming your way: If I Googled your name, what would pop up? If you said, "I don't know," then chances are, there is some room for improvement in your online marketing efforts that may be the difference between hitting your 2025 revenue goals vs not.
Listen to this episode, and if you like it, feel free to tell a friend, follow the show or follow me on instagram: @ashleyavismarketing
Website: AshleyAvisMarketing.com
Hey Entrepreneur: Do you want 3 proven strategies to use Social Media to grow your revenue without having to grow your following: This episode has it all! Listen now for my top sales strategies for Instagram and Facebook to grow your business!
Follow me On Instagram: @ashleyavismarketing
Check out My Online Marketing Agency: AshleyAvisMarketing.com
Join My Insiders Club: Subscribe Here
In our social media world, we need high-quality, intentional photos, so today I am sharing some of my best tips to enhance your business photography without hiring a professional.
For additional tips on confident professional brand photography, revisit Episode 65 of the Ashley Avis Podcast How to Show Up Confident During A Photo Shoot with Three Crowns Branding
If you live in Niagara Ontario, and need assistance with your brand photography- I can help!
Connect with me at Ashley Avis Marketing or send me a DM @ashleyavisco
Key Topics:
- How to use the portrait mode on your phone to take better photos of you or your products
- Why over-editing your photos should be avoided
- Small little tips like photo cropping, utilizing natural light and keeping your lenses clean
- The benefits of hiring a brand photographer, and how to make the most of these sessions
What I discuss:
01:10 Introduction and Importance of Photos in 2024
02:15 Quick Tips for Better Photos
03:11 Using Portrait Mode Effectively
04:10 Avoid Over-Editing Your Photos
05:24 Consider Cropping and Lighting
07:36 Pro Tips for Hiring a Photographer
11:20 Behind the Scenes: Creating Content
14:02 Final Tips and Recap
Follow me on Instagram: @ashleyavisco
Show notes: www.ashleyavismarketing.com/podcast
Do you need a private Instagram Account? In this episode, I share why I decided I was ready to create a new privste IG account and how THAT helped my business account!
Key Topics:
- How my Instagram account started as a personal account, then my Yoga business, now Ashley Avis Marketing
- Why creating a personal account can help you create boundaries in your social media
- How I balance my Instagram account by posting 70% of business-related content (client focused), 20% to promote services, and only 10% personal
- Why you should create your own personal boundaries on your personal account
- Why creating this new account has brought new joy into my life, by being able to revisit memories of the summer
Follow me on Instagram: @ashleyavismarketing
Show notes: www.ashleyavismarketing.com/podcast
In today’s episode, I reveal my secret on how to convert your followers into sales using a webinar. I will teach you how with just one Instagram post I turned my 2739 Instagram followers into 40 new email subscriptions, gained 3 sales calls, and sold 2 coaching packages.
How did I do this? A free webinar!
In today’s episode I will outline the steps I took to turn these 2739 Instagram followers into 2 sales. A webinar is straightforward to run. I want to share this story with you, that you can replicate my results in your own business!
Key Topics:
- Posted an announcement about a free marketing webinar on Instagram.
- Used ManyChat and Flodesk to automate sign-ups, gaining 40 new email subscribers.
- Promoted the webinar through Instagram stories and reminder emails.
- Hosted the webinar via Zoom, covered four marketing pillars, and provided actionable tips.
- Pitched my coaching program at the end, resulting in 3 booked calls and 2 new clients.
Challenge: Host a webinar of your own to grow your sales!
Follow me on Instagram: @ashleyavisco
Show notes: www.ashleyavismarketing.com/podcast
I took my faughter to a concert featuring AJ McLean and Joey Fatone. As a fan of the Backstreet Boys, and N’SYNC I had a blast. What I also learned from this concert was the extreme value in catering to your current audience in order to build brand loyalty and increase sales.
But how did these boy bands teach me this? Listen to today's episode to learn how to engage with your current followers, and understand their deepest needs if you want your business to grow more than you can imagine!
Key Topics:
- Concert highlights and audience engagement.
- Importance of focusing on current followers.
- Tips for optimizing your Instagram profile.
- Overview of the Instagram Back to Basics series.
Challenge: Focus on engaging and understanding your current followers.
Follow me on Instagram: @ashleyavisco
Show notes: www.ashleyavismarketing.com/podcast
Have you ever wanted to go viral on Instagram? Do you think this could help your business? Over the last 14 days I did an experiment on Instagram.
I posted 2 REELS a day (Monday-Friday) and one per day on Saturday and Sunday.
What happened? Did I go viral and become famous?
Ready for my results? Here they are:
I didn't go viral.
In today’s episode you will learn:
- Why I decided to take on this Instagram experiment
- What happened to my reach during these 14 days
- Was it worth it? And should YOU do the same?
Want more IG content like today’s episode?
Check out Ep. 75: Back to Basics Instagram Series Part One: Setting SMART Goals for Your Business
Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast
Sales skills can boost the confidence of entrepreneurs when making offers to potential clients. I have spent decades in roles that have enabled me to feel very confident when launching offers. Developing these sales skills did not happen overnight; I learned how to hone these skills over the course of a decade
In today’s episode you will learn:
- The importance of sales skills for entrepreneurs
- Insights that I learned in my sales experience jobs
- Tips for observing and learning from other sales professionals
Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast
In today's episode, learn the crucial questions to ask potential web designers before hiring them. Save time, money, and ensure you're getting the right person for your website project.
Want my Website Must-Have Checklist? DM me the word CHECKLIST on instagram @ashleyavisco and you can download it ASAP
Follow Ashley: @ashleyavisco
Show notes: www.ashleyavismarketing.com/podcast
Do you ever wonder why your content falls flat? Listen into today’s episode to learn more about why Hooks are a critical component of your copy.
In today’s episode you will learn:
- What is a good hook?
- Why hooks are important
- Examples right from Google that you can use in your content today!
Follow me: @ashleyavisco Show Notes: www.ashleyavismarketing.com/podcast
Wondering how I gre my marketing business in 2023 and still had time to invest in courses, parent, and do things that creatively filled my cup? I'm giving you a peek into how I ran my business, what I invested in, and how I stayed motivated to hit my revenue goals and beyond! Follow me @ashleyavisco Show Notes available: www.ashleyavismarketing.com/podcast
I was in my first year of business, making all the POSTS but not making the MONEY. Learn the 3 main leasons I had to learn inorder to go from No Shows to Sold Out! Side Note: This is the keynote speech I gave at the Aspire Women in Business Summit Niagara in November 2023. Loved the experience! Can't wait to do it again!
Instagram: @ashleyavisco
Website: www.ashleyavismarketing.com
What exactly is engagement and why do we need it for our business accounts? Well, it's those likes, comments, shares, and all the interactions that make your Instagram world go 'round. It's not just about vanity metrics; it's about algorithms, building a community, and forming genuine connections with your audience. Want to know the do's and dont's of boosting your engagement on Instagram? Listen to this episode of the Back to Basic Instagram Series to learn how you can do it in under 15 minutes per day! Oh- and be sure to download the corresponding Back to Basics Workbook to get even more tips and hacks about how to get Instagram to perform and grow your business! CLICK HERE To DOWNLOAD IT! Follow along on Instagram to see how it's done! @ashleyavisco
Hello, my fellow entrepreneurs and business enthusiasts! I'm Ashley Avis, your host of The Ashley Avis Podcast, Back to Basics Instagram Series! If you're a small business owner in your first year or two and you're eager to master the art of Instagram for your business growth, you're in the right place. We're on Part 4 of our 6-part Back to Basics Instagram Series, where we're sharing quick tips, strategies, and actionable insights to make Instagram work wonders for your business. More specifically today we are diving in to content creation and design so that you get a cohesive, professional looking feed that makes visitors want to stay, follow, and engage. Let's do this! Oh! And BTW, I have a [FREE] PDF Workbook for the keeners who want to see examples, stay organized and get the most out of this 6-part series. You can download it quick by CLICKING HERE. As always, I'd love your feedback! Find me @ashleyavisco on Instagram and send me a DM!
Welcome back to "The Ashley Avis Podcast - Back to Basics Instagram Series." I'm your host, Ashley Avis, and today we're diving into the third part of our six-part series, dedicated to simplifying Instagram for your business. In the previous episode, we explored how to optimize your profile to attract followers and make a lasting impression. If you missed it, be sure to go back and listen—it's packed with valuable insights. Listen by CLICKING HERE. Now, in this episode, we're going to tackle the age-old question: What should you post on your Instagram feed to grow your business? Don't worry; I've got a PDF Workbook filled with resources and visuals for you to download, absolutely FREE, by CLICKING HERE. Follow aloong on Instagram @ashleyavisco
Welcome back to "The Ashley Avis Podcast - Back to Basics Instagram Series." I'm your host, Ashley Avis, and today, we're diving into the second part of our six-part series, all about making Instagram simple and effective for your business. In the previous episode, we discussed setting realistic goals for your Instagram journey. Whether you're striving to become a massive influencer or you're all about converting referrals, we've got tips for you. If you missed it, you can CLICK HERE. In this episode, we're going to focus on optimizing your Instagram profile to ensure you can be found easily. I've even prepared a handy checklist with visuals in a PDF Workbook, exclusively for our listeners. It's completely FREE, and you can grab it by CLICKING HERE. Follow Along on instagram to see how this is done! @ashleyavisco
Did you know you could be losing clients and stalling the growth of your business because you are sending bad emails? If you want to be sending communications that impress clients, collaborators, potential clients, staff, freelancers, etc. then follow these crucial tips to elevate your business skills. In this episode of The Ashley Avis Podcast, I lay it all out! Listen now! In this episode, I hinted that if you were a part of The Insider's Club aka my email list, I sent you more tips that you can use to impress the heck out of your current clients to your INBOX. Want to be a part of the club? CLICK HERE to OPT IN.
Unpopular opinion: The Instagram Insights button that leads us over to our analytics is not where you are going to find your next client. On today's episode of The Ashley Avis Podcast, I explain 3 reasons why it is okay to ignore your Instagram analytics and why it can be a good thing to do especially if you are a business owner looking to grow your business, following and sales. Want to hear them? Click play on this episode! *Warning: Numbers people, you may want to skip this episode.
Today I share the number one mistake that most entrepreneurs make when writing their own copy for their website, social media posts, blogs, or emails, etc and how to fix it. In the process of learning how to write a really good romance story that works, I realized that a lot of what I was applying to my fiction writing could easily apply to my marketing. I'm sharing exactly whst I have learned and how you can take these writing tips and make yourself a better marketer too! Instagram: @ashleyavisco Website: www.ashleyavismarketing.com
Listen Now! Shownotes: www.ashleyavismarketing.com/post/_EP70 Instagram: @ashleyavisco EMAIL: Opt-In Here
I think entrepreneurs can learn a lot about marketing from taking a look at how the pros are creating content to help them get more business. Commercials have been around for years to help businesses get brand awareness and customer loyalty. Back when Instagram REELS first came out, I said that these short videos are like commercials for our businesses! So today, I wanted to share more about my FAVOURITE commercial that I saw not too long ago, why I loved it, and how it worked to peek my interest in becoming a customer and addressed my concerns in a VERY creative way! LISTEN NOW and then feel free to watch the commercial on my shownotes page: www.ashleyavismarketing.com/podcast
Today on the podcast, I will teach you how to start and grow an email list so you can send emails in 2023 and make more money. Let's get right to it! www.ashleyavismarketing.com https://flodesk.com/c/ASHLEYAVIS
Want the bet marketing tips to help your business grow in 2023? Today on the show, I have experts telling us what worked in 2022, what to stop doing, and what to start doing in 2023 to grow our communities and business. There's great social media tips content marketing strategies, networking marketing secrets, email marketing hacks and more!
This episode features:
Lauren Chamberlain, Network Marketer, Online Business Owner Debbie Roy, Content Marketer and Pinterest Expert Lydia Naomi, YouTuber, Online Business Owner Courtney Fanning of Big Picture Branding, Copywriter, Online Marketer, Entrepreneur Ashley Avis, Social Media Coach, Web Designer, Podcast Host
Hate getting in fron tof the camera? Believe it or not, I was the same way. Even after many branding photoshoots, I'd still get nervous whenever that lens was pointed in my direction. But after my most recent photoshoot, I realized the fear I had about getting my picture taken was gone and I actually had enjoyed myself-like a lot! And I have to give thanks to my photogrpaher Dana from Three Crowns Branding who is amazing at getting you ready for your big day, and then helping you show up as your true, authetic self day of! I brought her on the show today because you all need to meet her and hear what she has to say about being confident, owning your body and being worthy of getting that hot picture taken! Let's do this!
www.ashleyavismarketing.com/post/_ep65 https://www.instagram.com/ashleyavisco/
If you are a small business owner, your number one goal is to build trust with your community, am I right? Because ultimately, people will not buy from businesses or individuals that they do not trust. So how do you do that? You need to communicate your authority in your industry. This will help you stand out, and build trust better than your competitors. Listen today to hear my 3 Ways to Boost Your Authority! On today's episode, I mentioned a free email template to help you get better reviews and testimonials that will help you build your authority and help you sell more. You can find it HERE.
Send me Feedback on Instagram: @ashleyavisco
Have you been wondering what is a social media coach? Today on the podcast I spell it out, plus I chat about all the ways I help my clients inside of my 8-week Social Superstar Program use Instagram to get clients for their business! Curious to take a peek inside of my 1:1 coaching program! Listen today! Questions? Book a Call with me by CLICKING HERE.
Lately, I have been posting less content on social media for my business. I guess content creation, creativity and the desire to post escaped me for a few weeks. Today on the podcast, I'm explaining 3 reasons why I'm okay with posting less to Instagram, Facebook, Tiktok and Pinterest. It's a short one, but a very important one for us solopreneurs who are running the show all on our own. DM ME on Instagram: https://www.instagram.com/ashleyavisco/
Show Notes: www.ashleyavismarketing.com/post/_EP61
This week I asked a question to my Instagram Followers that read: "Ask me anything that has nothing to do with marketing." On today's episodes, I answer all of those questions honestly, and some of this stuff I never expected to share on the show! From questions like: What would you be if you had to pick a new career? to What do you do when your kids aren't listening? I answer them all! Listen Now! Send me a DM on Instagram! @ashleyavisco
Nikki Ryan Peters went from husting 5 jobs to scaling down to one direct sales business- and things took off, not because she was a social selling expert, but because after a year of burnout, she figured out how to ditch the hustle and choose hard work instead. If you're wondering how this is done, listen to my special guest today tell her story and give a ton of tips and strategies to help you feel better about your business.
Connect with me: https://www.instagram.com/ashleyavisco/
Shownotes: https://www.ashleyavismarketing.com/podcast
Is there a way that we can announce our offers and make sales without having to plan a HUGE launch on social media and to our email list? Small business owners don't always have a ton of time to plan these launches, or sometimes launches flop and we don't even get the sales we hoped for after all of that effort. Today on The Ashley Avis Podcast, I'm going to talk about an alternative way of selling your offers. If you want to sell higher ticketed offers, or just get more sales in general- then maybe it is time to include SALES CALLS into your sales strategy.
Follow me on Instagram: https://www.instagram.com/ashleyavisco/ Check out my Membership: https://www.ashleyavismarketing.com/academy
Am I losing my mind? I've never been this overwhelmed, should I go see a doctor?
These were racing thoughts Felicia from @_one.wild.love was having before being diagnosed. Juggling motherhood, her career and a side-hustle was a mental load she thought she would strong enough to carry- but why was she struggling so much to remember the simplest thing?
Learn what Felicia was diagnosed with, how she got to breath a sigh of relief and re-learn how to be not just a mom, but a business woman on the latest episode of The Ashley Avis Podcast!
We've all had months where we came up short with our sales revenue. As a small business owner, this is definitely something we want to avoid. So in today's episode of The Ashley Avis Podcast, I'm sharing 4 ways you can quickly create an offer (from what you already have) launch it to your followers on social media and to your email list, and make some money now.
Follow me on Instagram: https://www.instagram.com/ashleyavisco/
Shownotes: https://www.ashleyavismarketing.com/podcast
A few months back, a fellow female professional tried to give me some real business advice. She said, “You’re too expensive. If your rates were more reasonable, you’d do better.” I took that advice and used it as feedback. Hear the 3 things I did immediately after being told, "I was too expensive" today on the show! Find me on Instagram: https://www.instagram.com/ashleyavisco/
Shownotes available: https://www.ashleyavismarketing.com/post/_ep55
If your Instagram reach is low, and your engagement is lower, then it's about time your brand starts creating more/better Short-Form Video Content- Which makes most of us cringe. I don't want to spend all day learning new dances, pointing to the beat and rehearsing my lines for a trending lipsync.
In today's episode, I teach you 3 ways you can create short form video easier-WITHOUT dancing pointing or lipsyncing! WHAT!
Small Business Owners-this is a must listen. Check out my tips in action on my Instagram page: https://www.instagram.com/ashleyavisco/
And learn more about online marketing and sales strategies that help me build my business in The Ashley Avis Academy: https://www.ashleyavismarketing.com/academy
Until Next Tuesday,
You Got This!
Ash
Instagram stories are a great way to build a stronger connection with your current followers. If you've been slacking on sharing to your stories, or running out of creative ideas to help your business grow, then give this short episode a listen! I cover: What are IG Stories? What part of your IG Strategy stories can help you with. Ideas to show lifestyle, education, location and build community How to boost your engagement easily! Listen now- OH! And don't forget to share that you are listening today in your IG Stories! TAG ME @ashleyavisco - THANKS!
www.ashleyavismarketing.com
Small Business Owners who have an email list: This one is for you! I was asked three times this week: How do I write emails for my list each week? I need ideas! So, here's 10 fresh ideas to serve your email list all month long!
Follow me on IG: @ashleyavisco
Shownotes: https://www.ashleyavismarketing.com/post/_ep52
Need tips on how to make eating healthy simple? Want someone to hold you accountable, and teach you tips and tricks to help you stay on track? I felt the same. I just wanted food to be EASY. That's why I hired a Food Coach named Carolyn Irvine from STRONGirls Inc. She is amazing at supporting women in their journey towards their health and fitness goals. I'm so happy she said YES to being on today's show! Enjoy!
Thinking of starting a podcast? In this episode, I share the tips I have learned after recording 50 shows (so far) I talk abotu solo show outlines, interviewing tips, editing software, frequency, repurposing, etc. Let me know what you think!
https://www.ashleyavismarketing.com/post/_ep50
I tell all of my clients to read these two books that changed my business and, my life. The first book allowed me to triple my monthly income fast. The second book had me realizing that I can do anything I want and showed me how! I tell ALL of my clients to read them! Listen to find out.
What would you do if you started your business Instagram account all over again today? Today on the podcast, I share the 7 things I would do if I was starting from zero!
Dealing with the mom guilt, schedulings, sleep, feedings, and childcare can be HARD and confusing when moms head back to work. Whether you are working from home with baby by your side or headed back to your office, there are things you will need to plan in advance or expect when going through this new transition. I've got an expert to help make this easier. Katie the Mama Coach is here to give us the best tips on how to plan for sleep, feedings, and childcare without the mom guilt!
I made 5 tweaks to my Instagram profile that help people really understand if I can help them and how, and it has led to more followers! I share these 5 tweaks in today's episode! Thanks for listening and I hope it helps you!
I explain what a launch is, the benefits of talking about your offer over a longer period of time on social media, and how to do it! I break down my 7-Day launch plan that I use for Instagram and Facebook to get more eyes on my offer and to help people make a decision on whether or not to buy. Listen now!
Struggling with too many inquiries or leads coming in? Not sure what to do or how to help these people? Today on The Ashley Avis Podcast, I offer up Actionable Tips to help you 1) decrease your overwhelm, 2) Start a waitlist that will serve these people as they wait, and 3) get you thinking out of the box as a business owner. Listen Now!
Figuring out what to write on your website, in an email, or even in a social media caption can be hard. I guarantee that my guest today will make writing easier! Her name is Courtney Fanning, owner of Big Picture Branding.
She is on the show today to teach us how to write better copy for our website, emails, and social media captions. This is a must-listen episode if you are sick and tired of staring at blinking cursors.
I hired a Pinterest expert to help me get more traffic to this podcast, and what she taught me was mind-blowing! Listen in on a conversation we had about getting started on Pinterest and how to get organic traffic to your website!
Why do you want engagement? It shows you that people saw your content! It makes you feel good when people like it! It starts conversations and then that leads to relationships (friends, networking, new clients.) It also builds know-like-trust, and if nobody trusts you, they won't buy from you. Today, I share my favourite three tips to increase engagement on business accounts! Listen now!
Have you ever thought to yourself, I wonder what it takes to start your own social media management business? My Guest today is Gabriella, CEO of GG&Co, a high-end, Toronto-Based Social Media Agency. Today we have a conversation about SMM and what it takes to get started. Wondering how to get your first client? How to set your pricing? Career possibilities? Earning potential? Growing a team? Then this episode is for you! Listen to the end and you can find out how to snag her free pricing guide! Ready to see if you have what it takes to become a SMM? Here we go!
I walk you through how to plan and batch out 4 weeks of content for Instagram on today’s episode of The Ashley Avis Podcast. This is a simple way to approach planning, creating, and scheduling posts that will help you grow your business. This content creation will: -Be as simple as possible -Give you a taste of what batching feels like and how it can save you time -Review some tech tips and apps to start using now if you are not already just because they will make your life so much easier even if it feels like another app is the last thing that you need right now -Help you be strategic, know why you are posting what, and what results to look for How do you think you are going to feel after this episode? Because I want you to feel confident, creative, motivated to create some content! Ready- here we go.
I am switching things up and talking about things we can do offline to attract people to our business and make more sales! I've got special guests Ashley and Miranda from The Mom Market Niagara on the show! They both host one of the largest in-person markets for vendors in the region! They are truly about supporting small shops! Listen to their great tips now!
Today on the show, I'll share 4 ways to get your Instagram account in front of new eyes AND what to do BEFORE you start your growth strategy to make sure all of your efforts mean something. Are you ready? Click play!
Follow me on IG: @ashleyavisco
Have you ever thought about starting a YouTube channel? I have, and that thought process spiraled into a hundred questions such as: Where do I get started on YouTube? How do YouTubers make money? What is YouTube content creation like? Will I need to conquer a YouTube algorithm? These are all questions my friend Lydia Naomi was kind enough to answer on today's show. Give it a listen!
Anyone else seeing a little dip in great customer service lately? When I say dip, I mean- complete-lack-of? Today on the show I'm going to talk about customer service. It is a topic I have yet to share about on the show, and I don't think it needs to be hard, complicated or super strategic. But, if you don't focus on it, and brush up on your skills you could easily make a slip-up that could cost you a current customer and a future one too. Listen Now!
The best thing about owning your own business is… TAXES! Just kidding! Starting a business can be so hard. There is a ton of stuff that you don’t know until you know, you know? For me, it's taxes. I've created this episode specifically for: Canadian entrepreneurs and now is the best time to listen because we have tax season coming up! So here we go, HIT PLAY, and learn what it takes to as an entrepreneur to handle your bookkeeping, taxes, and more in this episode!
Need time-saving apps that are simple to use and help you:
Keep scheduling and booking calls fast and organized
Create on-brand content fast
Keep documents organized between different devices
Schedule out your posting for you
Listen to today's show for my favourite ones, how I use them, why I love them and more!
I can remember back when I invested in my first online course! I purchased from an Instagram Expert who taught me how to show up authentically for my business! How did I know I was ready to fork over the dough? How was I able to choose between experts and know which course was going to work for me? I didn't- but in this episode, I'll teach you what I wish I knew back then!
If you are looking to sell higher ticketed offers OR simply just want to improve your sales skills so that you can gain more clients, then listen now! I share exactly how I have over 10k months in sales for my service-based business doing this one thing.
If you are an entrepreneur or social seller who wanted to learn about how to niche down or target a specific audience, then this episode has your name on it- no wait- it actually has my name on it AND my expert guest, Lauren Chamberlain! You may have heard of her from Episode 6: The Right Way to Sell on Instagram, and she is back again to go one step further and share her insights on how to use Instagram to get results for your business!
Branding, when done right, will attract and repel people to your business based on how you make them FEEL. In today's episode, I give 4 tips to brand your business online to better attract your dream clients and repel those who will never buy. Listen Now!
If you feel less than thrilled or even against having a blog for your business, I get it. I resisted expert advice to add blogging to my to-do list too. But I want to share a few things that changed in my business once I did start a blog - 5 things in fact.
I'm not saying that you have to start a blog- but there is a NEED if you want to see some steady results for your business in 2022.
I spell it all out in today's podcast episode where I not only share 5 reasons why your business needs a blog but also how to keep writing a blog quick and easy- even if you're not a writer.
How many of you track your menstrual cycle? Be honest. My guest today will be talking all things women's health and from a holistic standpoint, why it is a good idea that we track and support our cycle in order to feel and perform our best.
Marissa is a Board Certified Holistic Nutritionist, Culinary Expert and Advocate for Women's Health. If you are trying to get pregnant, not get pregnant, or just alleviate some of those unwanted symptoms of fatigue, bloat etc. then listen to what Marissa has to say about day-to-day tracking and tips to feel good in our bodies!
Want permission to slow down, turn inwards and get to know yourself better? Listen to this chat with Melanie, Yoga Teacher, Business Woman and Mother who shares what Yoga really is, how it can benefit your life and make you a better version of yourself inside and out!
Here are the 5 things I've learned from "bad" client experiences that I wish I knew at the beginning of my business that will help you have better communication, less frustration, less confusion and save you and your clients time. Enjoy!
Freebies, Lead Magnets and Opt-ins are all there to do the same thing: Deliver value to your ideal customers or clients, start building the relationship AND build your email list! In today's episode of the podcast, I explain:
-What they are.
-How they work.
-Why you want to have one for your business -What the best lead magnets have! and
-Tips to set up your own easily and effectively.
Ever wondered what it would be like to go to bed with 50 followers and wake up with 5000? That's pretty much what happened to my guest today, Nicole Salmon after her small business Instagram account went viral.
Find out how she took her favourite past-time and turned it into a business that has over 27.3k followers in less than a year. Hear her story of going viral, not once, not twice, but several times AND the positives and important to note negatives this had on her business.
In this episode, I compiled answers to 5 of the most common questions I've been asked over the past few months all about INSTAGRAM.
- Why does the algorithm hate me?
- How to spend time wisely on the app.
- Why am I losing followers?
- How do I make REELS?
- How do I get my feel to look good?
Want to hear my answers PLUS find out where to get my free training video to help you make videos for Instgram? Listen to this episode now!
My guest today is Kim Basler, food freedom and mindset coach.
She is dedicated to helping women learn how to love themselves unapologetically, improve their mindset, & thrive again! She’s built a platform based on debunking the myths diet culture has spread over decades- making women feel less than, ashamed, and unhappy in their own bodies. My guest today wants us to know that health is not a size, and that weight loss has a time and a place. Today, I get to ask her about how to understand and recognize diet culture for what it really us, and how to craft messages that empower women, support self-love, and respecting our own and each other's bodies and journies. Are you ready to listen? Here she is Kim Basler, Food Freedom, and Mindset Coach.
This is an episode for business owners who want to increase the number of leads to their business organically aka without paying for ads! I zoom out and discuss the 4-Pillared method that works my clients and myself to keep the leads coming- and good quality ones at that!
Tell me this: Are you a maker and absolutely HATE running out of inspiration or creativity? Are you tired of your work blending in with the competition?? Then you’re going to want to listen to this episode I recorded with my friend Kayla Marie from Kayla Marie Ceramics. Kayla has a process that will leave you knowing how to never run out of creative ideas, that lets you free to try new things and stand out in a world of trends and imitators. Listen Now!
Great testimonials can help you to build trust, help build your authority and credibility, set you apart from competitors and my favourite, can create some crazy FOMO (Fear of Missing Out.) so how do you get them? In this episode I answer all of the burning questions I get asked about Testimonials such as: What counts as a testimonial? Why do you need them? How do I get them? What are the best practices to collect them? Why is asking for a "testimonial" a bad idea? When is it appropriate to ask for a review? Where do you share them once you have them?
Enjoy!
Are you ready to up-level your business? One quick and easy way to do it is by investing in some good branding photography. Today on the Podcast I recorded a conversation I had with the woman that's been taking my photos since 2015, Amanda Tedesco. As branding photos are becoming more and more in demand, we chat about: What brand photos really are, How to hire the right photographer, What to do before the photo session, How to chose your clothing, props, poses etc., Do's and Don'ts once you get your photos, and more!
In Episode One I cover all the reasons WHY email marketing is a must for entreprenuers. Today, I'm covering HOW to get starting from getting people to join yout list, how to welcome them onto your list in order to build relationship, and then ideas for how to serve them! PLUS- listen to the end for all my tips to make people LOVE reading your emails!
Entrepreneurs need their energy! That's why I invited Maria, Holistic Nutritionist, onto the show to talk abotu energy levels, how to eat to avoid the crash, debunking cravings, tips to save time in the kitchen and more!
If you are looking to DIY your own website, or hire someone to do it for you, this episode talks about a simple 3 part strategy to ensure your website is working for your business aka making things streamlined, easy and adding to your bottom line. Listen today to hear how it's done.
My show today revolves around- mental health, authenticity, pivoting, imposture syndrome and some amazing action items to start using your Instagram account to attract your true community of supporters. It's a conversation I got to have with such a wonderful woman- Savanna Mehrad. She's a mother, entrepreneur, mental health advocate, food blogger and so much more. I follow her on Instagram because her stories are so real, captivating, funny, and validating. She has attracted a real community and today, she tells us all how she did it.
I've previously shared about WHY I started my business, but today, I'm going to break down exactly HOW I did it. If you want to know what I did to land my first high paying client then listen in because I talk in detail about the exact steps I took, what kind of work, energy and time I dedicated to it, how I felt and if I would do anything different.
My guest today is going to show us how taking proper care of ourselves is one of the best things we can do for our business, our life and our well-being. She is a self care coach and facilitator, living in Niagara Region, running her own business for the past 3 years helping us follow through on meaningful self care- beyond the bubble bath. Her take on self-care is like no other, authentic, real and unique. I can’t wait for you to hear from my friend, Laura Liz Hughes.
Today I chat with Lauren M. Angle, Lawyer, Entrepreneur and mentor, regarding Canadian legal information that we must know if we are starting a business. I ask her what an entrepreneur should consider right away when starting their business, the difference between a sol proprietorship and a corporation, we touch on the importance of contracts and how to make sure they are effective and not confusing and more!
Are you the type of person who is afraid of showing up online and being too controversial? Do you not like to to stir the pot, be too opinionated, political or simply just not want to share anything that’s “too much” for fear of offending anyone? Listen to my friend Natalie Cooper explain how voicing your opinion can be a beautiful, authentic, freeing thing and can help you grow more than just a following, but as a human being.
Today I cover 6 different ways to add personality to your brand to help you stand out, be more relatable, let others get to know you and create a strong connection with your community. Use these tips on Instagram, on your Web Site, in your Email Marketing and more!
Networking Marketing and Social Selling has gotten a pretty bad rep over the years and my guest today has had enough! For those of you who are network marketers or have purchased from them, you’ll want to listen to the major advice in this episode presented by my friend Lauren Chamberlain. Lauren is a strong promoter of authentic social selling, attraction marketing, and has 100% aligned herself against the dreaded “Hey-Girl” messaging. If you are using social media right now to find leads for your business, and it feels icky, or something just doesn't feel right to you- then I can’t wait for you to hear what Lauren says you should do instead!
I'm going to share the long story short of how and why I started my first business and then my 2nd. Listen to today's Episode to hear my elevator pitch, pivotal moments in my life that had me learning some tough lessons fast and how the anxiety motivated me to take action. This Week's TIP OF THE WEEK: What makes PIVOTING on IG way easier!
If you are a service based business and you want to increase your bookings- you are in the right place! I am talking with Leah Fortune from Graitude Skincare Studio who has mastered a booking, re-booking and social media strategy and she is going to tell us how it's done so we too can increase our bookings with confidence!
Instagram REELS are a pretty powerful way to increase your reach, increase your followering, increase your engagement and if done right, increase your sales! I'd love to share with you today 5 REELS ideas that will help you highlight your products or services. I can't wait to see what you come up with!
Today we get to hear from a woman who went from feeling stuck at a job she felt no connection to, to handing in her resignation with no back up plan to pay the bills. Instead, this entrepreneur had an abundance mindset and the belief that the universe has her back. She followered her heart and started a business that allows her to live out her purpose every day and she freakin loves it! Everybody, please give a listen to this conversation that I have with my good friend, Erin Hofer of Red Petal Co.
Today is my first episode! Listen in to hear all about why I decided to start a podcast, my mission for the show AND because it is my first episode, Im going to share all about what I think all entrepreneurs should do from day one if they want to ensure the success, sustainability and sales for their business: email marketing!