TRENDS IN THE OVER 50s MARKET: Recent Episodes
over50smarket
We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.
https://over50smarket.com/
Save the Date for this unique event. You will find out what consumers really think so that you can profitably apply real insights to your business.
In this Consumer Insights Event you will meet Over 50s Consumer Focus Groups on the three top market segments for the Over 50s: Retirement Communities, Health & Well Being, Travel
This is the most valuable event of 2018 for marketing professionals, advertising strategists, creatives, social media specialists, product developers and sales professionals.
You will get to talk to real consumers in the most profitable segments of the fastest growing demographic – the Over 50s.
https://over50smarket.com/events1/
With studies conducted all over the world, it is becoming evident that colour preferences not only differ when it comes to gender, but also age. As specific colour schemes not only attract the eye, but can influence buying habits; this is vital information for all advertising creatives.
The Science Behind the Phenomenon
In addition to gender-based and individual preferences, scientific studies have yielded both results and explanations. What it comes down to is the condition of the lens in the ageing eye. Positioned behind the iris. It begins as an elastic translucent body that alters its shape to create a clear image whether an object is near or far.
https://over50smarket.com/trends/
Measuring ROI From Print
Measuring the impact of your advertising in print media has always been a problem. It’s the same challenge whether your advertisement is in a newspaper, magazine, guidebook, pamphlet or even on an outdoor billboard. Here are some techniques that work particularly well for non-branding advertising that is directed at the Over 50s market.
https://over50smarket.com/trends/
Popular platforms
While youth have been flocking to image-sharing websites like Snapchat and Instagram, Facebook has experienced a massive change, and is now seen as preferred by older generations, being the Over 50s, over 60s and over 70s. Facebook is therefore a social channel you won’t want to exclude when targeting the older demographic.
Another platform to use is LinkedIn, especially for B2B. Advertisements here are more targeted and relevant. Although currently Over 50s don’t use it as much as their younger counterparts, a few years will see a shift as the 30 to 49 age bracket take their place.
Surprisingly, Pinterest is also very popular with older generation females. It is very visual, and is quick and easy to use.
https://over50smarket.com/trends/
The Over 50s are the world’s largest and fastest growing financial powerhouse. This age group is a vital segment for every business, large or small.
However, the competition to get the attention of the Over 50s is intense and your advertising needs to meet their particular psyche or it will be overlooked or worse, it could act as a negative influencer.
This hands-on workshop will show you what works in advertising to the Over 50s. The content is based on actual feedback from consumers about hundreds of real advertisements. We look at all the major media including Digital, Print, TV, Out of Home and Radio. Surprisingly, each has it’s unique features that appeal to the Over 50s.
https://over50smarket.com/events1/
The Over 50s are the world’s largest and fastest growing financial powerhouse. This age group is a vital segment for every business, large or small. Learn how to advertise to them in the most effective way to give you great results.
Getting the attention of the Over 50s consumers is a challenging task. This hands-on workshop will show you what works in advertising to the Over 50s. The content is based on actual feedback from consumers about hundreds of real advertisements. We look at all the major media including Digital, Print, TV, Out of Home and Radio. Surprisingly, each has it’s unique features that appeal to the Over 50s.
https://over50smarket.com/events1/
Our events and seminars address the most critical aspects of the Over 50s market today.
Every event and seminar is run by leaders in their field and is designed to provide practical value to each participant.
https://over50smarket.com/events1/
Recent moves by some magazines to dump circulation audits, have shaken the trust in circulation claims by major magazines.
An independent audit is an excellent way of establishing true circulation numbers for the publications you advertise in. That is why the Australian Over 50s Living & Lifestyle Guide has a six monthly audit carried out – so our clients can trust our numbers.
https://over50smarket.com/trends/
The objective of content marketing is to establish your company as a major source of credible information and guidance for your customers. Therefore, the content you write needs to focus on the needs or desires of your target readers and not on your own company or other aspects that are not customer centric.
For instance, if you are a real estate agent and your target market is the 60+ demographic, then one good content idea for them could be along the lines of, “Is rental property a good investment once you have your superannuation?” The topic is something this age group thinks about and they would welcome some discussion and insight from an insider of the rental property market – a perfect content marketing opportunity.
https://over50smarket.com/trends/
There is a fundamental problem that copywriters face in writing copy or content aimed at the over 50s demographic. They need to find a new word for describing this age group, because the words in common use are starting to sound overworked and in some cases they even cause real irritation.
https://over50smarket.com/trends/
There is a trend for companies to combine the Marketing and Public Relations (PR) functions. In some companies the new marriage has had immediate success in terms of cost and the seamless deliver of corporate messages; but it could be a bumpy road ahead.
Traditionally, Marketing and PR operated in silos. Marketing was product and sales oriented and focused on sending commercial messages to customers. PR on the other hand, was not overtly commercial and was more concerned with communicating corporate messages to a wider audience of stakeholders including the general public, regulators, media, investors, lobby groups and the like.
https://over50smarket.com/trends/
It would be a grave mistake to follow the herd in assuming that ‘print advertising is dead’. Certainly, it lost substantial ground to digital in terms of corporate spending, but print advertising is managing to revive and refresh itself so that it continues to be a very effective and relevant advertising pathway, both in its own right and as a boost to digital and television campaigns.
https://over50smarket.com/trends/
The little things that slip through the cracks of proofreading often glare out at us once our copy is in print. All we can do is to hope that nobody will notice. If your audience is the Over 50s – they will notice everything! They notice the little things, the big things, and the colossal errors.They’ll find that one typo, and then they’ll tell you about it.
We have fallen prey to their proofreading mastery before, and it got us thinking “our readers are our best proofreaders”.
In one of our own books aimed at the over 50s market, we recently ran an article about how caravans are a great way to see Australia, with this picture of a caravan. Can you spot the error?
https://over50smarket.com/trends/
We created these pages for businesses and organisation for whom the Over 50s are an important market segment. We share valuable insights and tips about trends in the Over 50s Market, so that your organisation can benefit from them. Your suggestions on how we can increase our value to you and article contributions are welcome.
https://over50smarket.com/