Digital Works Radio: Recent Episodes
Nick Choat
Digital Works focuses on strategic and practical digital insights for business. We target executives that are pressured to grow their digital business.
We have a variety of guests: from organizations with a mission to help businesses to digital pioneers that have reshaped industries.
Digital Marketing in the Franchise Industry
Digital marketing is becoming an integral aspect of the franchise industry. Franchise models differ, however, in how they implement digital marketing.
Chad Jordan has worked in the multi-unit and franchise industry for the past decade. He oversaw the launch and growth of a restaurant concept in California and introduced it internationally. He is currently the Director of Marketing for Digital Services at Sport Clips Haircuts leading initiatives across 1700+ websites, social media pages and more. Educating franchisees on the tools available to them is critical for success.
Website: www.sportclips.com
Email: chad.jordan@sportclips.com
LinkedIn: chad-jordan-b018556
Skype: thecalfresh
Facebook: @/calfresh
Twitter: @cafresh
"The History of Customer Success and the Evolution of the Subscription Based Economy"
The digital subscription economy is changing the way consumers and businesses engage.
John Frankovich has been called a thought leader and early adopter of Customer Success Frameworks. He’s had a front row seat to some of the most pivotal and transformational moments in the software industry. John has held senior executive roles at Comcast NBCU and Capgemini as well as multiple startups. His background as executive leader and entrepreneur gives him a unique perspective on the evolution of the Subscription Based Economy and its impact on the supplier-consumer relationship.
John's contact info:
email: john.frankovich@hotmail.com
Skype: john.frankovich425
Mobile: (206) 354-9083
LinkedIn: http://www.linkedin.com/in/john-frankovich
This is the second episode where Chad Jordan continues to provide expert advice for digital marketing in the franchising industry.
In this episode Chad discusses the digital marketing best practices for all franchisees. Learn practical and effective advice on how to grow your franchise business using digital marketing technologies.
Chad Jordan has worked in the multi-unit and franchise industry for the past decade. He oversaw the launch and growth of a restaurant concept in California and introduced it internationally. He is currently the Director of Marketing for Digital Services at Sport Clips Haircuts leading initiatives across 1700+ websites, social media pages and more. Educating franchisees on the tools available to them is critical for success.
Website: www.sportclips.com
Email: chad.jordan@sportclips.com
LinkedIn: chad-jordan-b018556
Skype: thecalfresh
Facebook: @/calfresh
Twitter: @cafresh
Are you contemplating a career change? If so, that's a big decision. Careers in the software industry are in high demand, none more so than digital analytics.
In this episode, you'll hear from Lucas, who's in the middle of this type of a career transition. What's worked for him? What's not worked? And what are his recommendations for those who want to follow his lead?
Lucas Moss is the Director of Business Intelligence for the University of Tennessee Foundation, where he oversees the data management and analytics strategy for the Foundation. In this role, he is responsible for building predictive models to identify major gift prospects, annual fund donors, and engaged alumni to the five University of Tennessee campuses. He oversees fundraising reporting and forecasting numbers, including the implementation of dashboards to better visualize the data and also manages many of the processes involved with acquiring and cleaning data obtained about alumni and donors from both internal and external sources.
Prior to moving into this position in September 2016, Lucas worked as a development officer for the UT Athletics Department for seven years. During this time, he served in several roles, including as the coordinator of the grassroots volunteer fundraiser network, a major gift officer, and the director of the department’s $31 million annual fund.
Since the fall of 2015, Lucas has been taking part-time Master’s of Business Analytics classes through the UT Knoxville Haslam College of Business and will graduate this upcoming December. He also holds an MBA from UT and a bachelor’s degree in chemistry from Tennessee Tech University.
Contact info:
Email: moss.lucas@gmail.com
Mobile: 865-221-0551
Twitter: @MossLucas
LinkedIn: https://www.linkedin.com/in/lucas-moss-5362594a
There'a saying that "everyone has a book in them." I believe this to be true.
The challenge is extracting the book from the person and then publishing that book. The whole process can seem daunting.
This episode will provide practical advice to encourage you to take the first step as an author, and also guide you through the process of self-publishing.
David Choat is a sales management professional with over 25 years of professional experience. He has held positions with highly respected companies such as Coker Tire, Lowes, Siskin Steel, and currently the largest tire distributor in North America. He is a self-proclaimed Health & Fitness enthusiast and Sunday School Director for his church. David and his family live in the small town of Etowah, TN nestled at the foot of the Appalachian Mountains. Most importantly, he is a two time published author.
David's contact info:
Email: davidtchoat@gmail.com
Mobile:423-333-0777
Facebook: https://www.facebook.com/david.choat.5
Twitter: https://twitter.com/dtchoat
LinkedIn: https://www.linkedin.com/in/davidtchoat/
Are you considering buying a franchise business? If so, you're probably aware of how involved the decision process is.
One aspect of growing importance in that process is the digital capabilities provided by the franchisor. What will the franchisor allow and support, and what they will prohibit.
This episode is a practical, but very experienced framework, that you can use to assist with this decision.
Nick Choat is the international best-selling author of Online or Flatline, public speaker, and business consultant. His passion is helping business owners and executives respond to the growing pressure to improve the digital aspects of their business. Nick’s work answers questions such as: How do I understand this rapid pace of digital change in order to meet the needs of my customers?
He has over three decades of professional experience beginning as a software engineer and evolving to become a digital strategist. He has held executive positions with highly respected brands such as the Walt Disney Company, Ernst & Young, the Boeing Company and VeriSign. He is currently CEO and Owner of Sport Clips Haircuts franchises, leading the expansion of the franchise throughout Southwest Florida.
Nick's contact info:
Website: www.NickChoat.com
Linkedin: www.linkedin.com/in/NickChoat
Facebook: www.facebook.com/NickChoatAuthor
Twitter: NickChoat
Skype: Nick.Choat1
Land Line: 941.922.0626
Cell: 206.264.3130
Information requests: info@nickchoat.com
Are you considering entrepreneurship? Ever wonder what it's like to be an entrepreneur? This episode will help answer some of those questions and more.
David Norris is a CEO, board member, investor, advisor, and 6-time entrepreneur with extensive experience across a broad set of industries.
Most recently, Mr. Norris was the co-founder and CEO of MD Insider, a big-data technology healthcare company that used huge volumes of data to score physicians based on actual performance. Dubbed the “anti-yelp”, MD Insider raised over $22 million to build the most sophisticated and successful solution in the industry.
Prior to founding MD Insider, Mr. Norris held numerous executive positions including: Co-founder and CEO of BlueCava (acquired by Qualia), Co-Founder and CEO of OnRequest Images, Co-Founder and CEO of ObjectSpace (acquired by RecursionSW), VP/General Manager at Casco Signal Ltd., and Toccata Systems (acquired by Chilton).
He has extensive fund raising experience, having raised over $300 million from venture capital, private equity, angel, and debt sources. He also has extensive governance experience having been on more than 10 boards, participated in 8 different board committees, and has been a Chairman 5 times.
Mr. Norris has extensive international business experience, having lived and worked in Europe, Asia, and the United States. He is a regular speaker at industry conferences, has lectured at organizations such as Microsoft and the Harvard Business School, has appeared on business TV programs such as CNN, Bloomberg TV, and has been quoted in publications such as The Wall Street Journal and New York Times.
Mr. Norris has won various awards, including the Ernst and Young Entrepreneur of the Year, the Inc. 500, and The Software 500. He supports a number of charities including the American Diabetes Association and the National MS Society. Mr. Norris sits on a number of boards and is a senior advisor to a number of emerging technology companies. He is also a very active cyclist.
David's contact info:
Email: dleen@mac.com
Website: www.davidnorisprofile.com
Twitter: @David_L_Norris
Mobile: (917) 664-2837
LinkedIn: www.linkedin.com/in/davidnorris430
Phone: (719) 836-4634
Owning a franchise is unique in local markets. While the majority of franchises are locally owned and operated, most consumers feel the franchise is owned by a faceless corporate entity. This episode dispel these misperceptions. How do you overcome the perceived but inaccurate objection of not being locally owned? What strategies should you employ to establish a local face to the business? What's the one thing that can set you apart from both franchise and non-franchise businesses?
Justin Phillips is a trusted retail professional with over 25 years of experience and a proven track record in building highly engaged work teams, loyal customer relationships and delivering significant sales and profit growth. He is the owner and operator of Minuteman Press of Bradenton which specializes in Graphic Design, Printing and bulk mailing services.
Justin's contact info:
Email – pcfiles@minutemanpress.com
Website – www.bradenton.minutemanpress.com
Landline – Store - 941-739-6602 For this interview 941-201-4951
Mobile – 941-526-6570
Facebook - https://www.facebook.com/MMPBradenton/?ref=bookmarks
Linkedin - https://www.linkedin.com/in/justin-phillips-933a22b/
Buying a franchise business is a big decision. Should you give up a job to start a business? Is franchising right for you? Which franchise will best meet my objectives. You'll hear the answers to these and more questions with this episode.
Nick’s podcast series, Digital Works, is focused on strategic, but practical, digital insights for your business. This show is broadcast on the Digital Works Radio network and the podcast is distributed in 148 countries worldwide.
Nick Choat is the international best-selling author of Online or Flatlne, public speaker, and business consultant. His passion is helping business owners and executives respond to the growing pressure to improve the digital aspects of their business. Nick’s work answers questions such as: How do I understand this rapid pace of digital change in order to meet the needs of my customers?
He has over three decades of professional experience beginning as a software engineer and evolving to become a digital strategist. He has held executive positions with highly respected brands such as the Walt Disney Company, Ernst & Young, the Boeing Company and VeriSign. He is currently CEO and Owner of Sport Clips Haircuts franchises, leading the expansion of the franchise throughout Southwest Florida.
Nick's contact info:
Website: www.NickChoat.com
Linkedin: www.linkedin.com/in/NickChoat
Facebook: www.facebook.com/NickChoatAuthor
Twitter: NickChoat
Skype: Nick.Choat1
Land Line: 941.922.0626
Cell: 206.264.3130
Information requests: info@nickchoat.com
Chambers of Commerce have been international icons of business for over a hundred years. Some business leaders receive value from Chamber memberships and some don't. What services do the Chambers provide? What are the various ways a business leader can engage with a Chamber? What value should you expect from a Chamber membership. Learn the answer to these questions from an executive from an award wining Chamber of Commerce.
Michael Gallen is the Vice President of Public Policy & Small Business at the Manatee Chamber of Commerce.
The Public Policy & Small Business division has three major focus areas: government affairs, small business and tourism development, in addition to the following committees/councils: legislative, natural resources, downtown redevelopment, transportation, infill development, and small business council.
He graduated from the University of Georgia with a BA degree in Political Science. He was awarded a Juris Doctorate from Nova Southeastern University College of Law in 2002. Michael served as a Manatee County Commissioner and Manatee Port Authority Member from 2010 – 2014.
His prior position included teaching American Government at IMG Academy and Lakewood Ranch High School, serving as a staff attorney for the Florida House of Representatives, a legal assistant with the Florida Department of Environmental Protection, a legal intern with the Center for Environmental Rights and Natural Resources in San Jose, Costa Rica.
He is a native and lifelong resident of Manatee County who was born in Bradenton. Michael and his wife Alexandra have three children.
Michael's contact info:
email: info@manateechamber.com
website: www.manateechamber.com
twitter.com/ManateeChamber
facebook: www.facebook.com/manateechamber
phone: (941) 748-3411
The software industry is ever changing. New technologies and applications are created on a regular basis. Are you a software engineer that struggles to keep up with the pace of change. Do you want to add another technical skill to your resume? Are you wanting to develop skills that will help you break into the industry? This episode with a award winning author of technical books and training will help you achieve your goals.
Eric Freeman is described by Head First series co-creator Kathy Sierra as “one of those rare individuals fluent in the language, practice, and culture of multiple domains from hipster hacker, corporate VP, engineer, think tank.” And his background matches that description well. By training, Eric is a computer scientist, having studied with industry luminary David Gelernter during his Ph.D. work at Yale. Professionally, Eric is a former media company executive—having held the position of CTO of www.disney.com at The Walt Disney Company. Eric’s also held positions at O’Reilly Media, NASA and at several startups, and his IP is licensed and in use on every Mac and PC. And over the last nearly 15 years Eric has been one of the top selling technical authors on the planet across topics from beginning web development to high-level software design.
Eric's contact info:
email: eric@wickedlysmart.com
website: wickedlysmart.com
skype: facebook:erictfree
mobile: 626-272-2384
facebook: https://www.facebook.com/wickedlysmartcrew/
twitter: @erictfree
linkedIn: https://www.linkedin.com/in/erictfreeman/
Most business leaders want to grow their business, but many times don't know how to turn ideas into profitable growth strategies. Are you interested in learning about the successes of other businesses? Are you open to mentoring? This episode will provide options to help you and your business grow.
Dennis Zink is a certified mentor and Chapter Chair of Manasota SCORE leading the number one chapter in the US. He facilitates a CEO Roundtable helping business owners transform their companies to become more successful. A best-read columnist for Sarasota’s Herald-Tribune, Dennis has penned 187 consecutive business articles. His nationally syndicated podcast series - Been There, Done That! with Dennis Zink is the official podcast series for SCORE’s 10,000 volunteer mentors and their clients. He’s a quick study, proven leader, and his high energy and creativity continues to inspire others. He was educated in New York City at Fordham Graduate School of Business.
Dennis' contact info:
email: centreofinfluence@gmail.com
website: centreofinfluence.org
skype: @zinkdennis
mobile: (407) 948-7818
facebook: facebook.com/zinkdennis
twitter:@zinkdennis
linkedIn: www.linkedin.com/in/zinkdennis
Disasters take many forms, both natural and man-made Hurricanes, tornadoes, floods, and fires can impact you both personally and professionally. Having a good plan prior to the disaster happening will help you be best prepared to minimize the impact.
Bruno Kapacinskas works for the Manatee County Government, in Bradenton, Florida. Bruno works in the Redevelopment and Economic Opportunity Department as a Business Resource Manager for the Economic Development Division. Bruno recently relocated to Bradenton from Dixon, Illinois.
Bruno holds a Bachelor’s Degree in Organizational Management from Ashford University and a Masters in Recreation, Sports & Tourism from the University of Illinois.
As the Business Resource Manager for the business community, Bruno is an advocate for preparedness, especially during the hurricane season.
Bruno's contact info:
email: : bruno.kapacinskas@mymanatee.org
phone: 941-749-3029 Ext 6218
twitter: @bkapacinskas
website: www.mymanatee.org/home/businesses/economic-development.html
IT Security is often overlooked by small businesses. Why should a small business owner worry about IT security? What are the security threats a small business should worry about? What more than virus scanning does a small business owner need? You'll hear the answer to these and other questions in this episode.
Kevin formed Suncoast Business Technologies (SBT) with two business partners in 2007.. SBT engagements include information technology planning, project management, helpdesk deployment and management, enterprise network design and implementation, enterprise level server deployment, and ERP implementations.. And, most importantly the topic for the interview today: IT security.
Kevin's contact info:
email: kbaylor@4sbt.com
website: www.suncoastbiztech.com
LinkedIn: https://www.linkedin.com/company/475148/
Twitter: https://twitter.com/suncoastbiztech
Facebook: https://www.facebook.com/suncoastbiztech/
Skype: kbaylor@4sbt.com
"How to Make Your Website Work for You" Our guest, David Grace, will talk about why your website is so important for your business. He’ll also speak about what’s involved in building your website. David will talk about how to build your website so that it works well with mobile devices like cell phones and tablets.
David Grace, originally from Glasgow, Scotland, has been working with businesses to build their brand and their bottom line through their website for over 18 years. He has always had a passion for technology and along with his wife and business partner, Fern, continues to enjoy bringing that technology to their client’s websites through Abacus Web Services.
David's contact info:
email: david@abacuswebservices.com
website: www.abacuswebservices.com
Twitter: AbacusWS
Facebook: https://www.facebook.com/AbacusWS/
Skype: david@abacuswebservices.com
Phone: 941.870.5343
Small Business Social Media Challenges
If you're a small business owner, do you struggle with social media? Which social media platform should you join? Where do I find the time to manage my social media? What should I be posting? This podcast will give you insight into the answers of these and more questions.
Norm Dempsey, Tech MacGyver, is a left and right brain professional. He can transition from digital analytics to Marketing where creativity is useful for websites and social media channels,. Norm has a BA in Information Systems and an MBA in Information Technology & Finance. He’s also been a small business owner, so he helps other small businesses owners solve Digital Media dilemmas.
Norm's contact info:
email: normdempsey@gmail.com
website: www.TechMacGyver.net
Blog: bcsrq.com
Twitter: DempseyOnline
Nick’s podcast series, Digital Works Radio, is focused on strategic, but practical, digital insights for your business. This show is broadcast on the Digital Works Radio network and the podcast is distributed in 148 countries worldwide.
Nick Choat is the international best-selling author of Online or Flatline, public speaker, and business consultant. His passion is helping business owners and executives respond to the growing pressure to improve the digital aspects of their business. Nick’s work answers questions such as: How do I understand this rapid pace of digital change in order to meet the needs of my customers?
He has over three decades of professional experience beginning as a software engineer and evolving to become a digital strategist. He has held executive positions with highly respected brands such as the Walt Disney Company, Ernst & Young, the Boeing Company and VeriSign. He is currently CEO and Owner of Sport Clips Haircuts franchises, leading the expansion of the franchise throughout Southwest Florida.
Nick's contact info:
Website: www.NickChoat.com
Linkedin: www.linkedin.com/in/NickChoat
Facebook: www.facebook.com/NickChoatAuthor
Twitter: NickChoat
Skype: Nick.Choat1
Land Line: 941.922.0626
Cell: 206.265.3130
Information requests: info@nickchoat.com