No Fluff MSP Marketing: Recent Episodes
Taher Hamid
Built by the marketing team that organically built Alltek Services from a small 3 person IT shop to a $4 million Managed Service Provider, No Fluff MSP Marketing cuts through the nonsense and provides actionable marketing advice that actually works for MSPs.
ScaleCon was a blast!!
But it didn't go off without any hiccups...
Reflecting on a crazy month, ScaleCon, and what's coming next :)
ScaleCon is set to be almost twice the size of last year. Truly Bigger and Better!
But what about everything else?
Each initiative requires focus.
Focus that could have gone somewhere else.
I love ScaleCon and I'm so grateful for the focus and attention I have put into it, but you better believe when I get back my focus is right back to GROWTH!
Uncle Marv's IT Business Podcast is incredible! He's been a supporter of ours and helping us get additional exposure since day one.
Super grateful for Marvin and everything he does for the channel!
Make sure to check out his podcast HERE
We all want to conquer the world.
Our city? Too small.
The past prospects in our PSA? Too small to market to.
20 people at this networking event? Small. Small. Small!
We should expand. Our state. The nation!!
We can take every industry. All the time. Any time. All day.
In many ways, thinking big is good. In marketing, thinking small can be more powerful than you think.
Look, I know you're intrigued. Click the link and l'll show you what I mean.
Don't forget to get your tickets to ScaleCon25: ScaleCon.com
Mike at Iceberg Cyber was struggling to find product market fit...
He wasn't growing the way he wanted to.
He decided to buckle down and learn all about marketing despite his technical background.
He paired that with actually listening to his target market.
That combination created a massive boom in his business - up 500% in a single year!
Mike is a great dude and a good friend now. He was gracious enough to come visit our office while he was in Florida, so we had to get a podcast in!
I've lost hundreds of thousands of dollars by being too humble....
I cringe at the people that hype themselves and their services up constantly. But I'm the one that has been wrong, not them.
In this short episode, I give specific examples of missed opportunities, explain how we’re properly communicating what we’re doing now, and share an example of an MSP that is crushing it by positioning a simple service like MDR in a way that makes their prospects care.
If I had to boil down marketing into a single point it's this: Marketing Makes Sales Easy
I was the Marketing/Account Manager/Salesperson at Alltek until we were past $3 million. Why? Because I put marketing first.
It made my sales conversations easy which saved time and funneled in the BEST clients.
In this episode, we look at the WHY and the HOW behind making sales easy with effective marketing!
Content is King. Improve your content overnight at: Campers.msp-camp.com
I am very fortunate to be able to speak to dozens of MSPs every week at all levels of marketing maturity.
There are reliable "patterns" I'm finding after having so many conversations.
In this episode, we break down the common traits that are found in those MSPs absolutely killing it in growing from marketing.
Ready to improve your content overnight? Check out campers.msp-camp.com
In this final episode of the workshop, I lay out spend levels and what you should be focused on at each level.
It's good to get excited about marketing, but find an ROI at each spend level BEFORE moving up to the next.
Ready to get going? visit campers.msp-camp.com
In this episode, we cover some of the best questions asked at the TechCon Unplugged workshop. I hope you find it helpful!
If you're ready to get your marketing machine going, visit campers.msp-camp.com!
I was grateful for the opportunity to lead a workshop for TechCon Unplugged this year. As a good marketer does, I documented the whole thing. I hope this helps you on your MSP Marketing journey!Stop Using Sh*t content! Visit campers.msp-camp.com to instantly upgrade your MSP Marketing Content
We're back and better than ever!
Co-Hosts Nigel Moore and Taher Hamid talk lessons from ScaleCon24 and what's in store for ScaleCon25!
If you're on the fence, make sure to listen to this one and grab your ticket at scalecon.com!
We talk a lot about campaigns. Campaigns give your marketing a focus and make it easier to actually get leads when marketing your MSP.
In this episode, we review:
- Misconception around campaigns
- Pain Points and Opportunities
- What a campaign is and isn't
- You don't have to do EVERYTHING to find success
If you've wanted to run a marketing campaign but just don't know where to star, this episode is for you.
Want to grab the campaign we reviewed in this episode? Start a trial and grab it for free
Tickets go up in price every 30 days. Lock in your price and get to New Orleans September 25-27.
Room Block and tickets at: ScaleCon.com
Last year was a hit, but we learned A TON. We're bringing all of those improvements to ScaleCon25. Get ready for an incredible value packed event!
Send help!
Taher and Steven are tied up in the closet and Maddie and Sunny stole the pod!
We have no idea what they're going to say...
Good luck to you all and please send help!
P.S. they have us watching "Love Island" on repeat while we're trapped. I would rather be waterboarded.
Early Bird Pricing goes up July 1st! Lock in your ticket today at: ScaleCon.com
We only have 400 spots and almost HALF are already sold. Don't wait to get your ticket. You won't want to miss it!
We're all great at thinking about what we SHOULD be doing.
Oh, we SHOULD start a podcast.
We SHOULD start advertising.
We SHOULD host an event.
There are so many shoulds that it's crippling. When we finally get going again we want to do too much because we've been shoulding all over ourselves for months so we want to make up for it.
So we create and start executing on an elaborate and all consuming marketing plan. All the things!
But then we fall off for a month.
It's such a heavy lift to get the machine going again that we... never do.
When I think about adding a new tactic into the strategy I always weigh the value to sustainability. Will it be easy to keep the thing going? If not, I will not add it in unless I'm hiring someone or an agency to do it for me. Full stop.
In this episode we go over:
- Lots of specific examples of unsustainable marketing
- How to decide if something is sustainable or not
- Why it might just be the single most important aspect to find long term success with marketing your MSP
We also sing and dance a bit but you can skip that part if you want to avoid the second hand cringe.
We just increased our monthly trial to 30 days. Summer is always slower so it's one of the levers I get to pull to increase new members coming in. We will undoubtedly go to a shorter trial after summer, so might as well lock in your longer trial now! Month to month cancel anytime as always with ALL of our services.
Webinars can be an excellent tool for lead generation for MSPs... or they can be a complete waste of time.
It all depends on:
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Topic
-
Marketing
-
Follow Up
In this episode, we go into detail on each category. Including some excellent ideas for topics you can use for your next webinar!
We posted our first ready to run webinar last month and it was a hit! Because of the reception, we've create a whole pipeline of new ready to run webinars that our members can choose and use in their marketing :)
Want access? Start your free month trial today
A tale as old as time.... Marketing vs Sales.
"Sales isn't closing the leads we send over!"
"Marketing is sending over shit leads"
etc etc etc etc
In this episode, we breakdown who wins this epic battle! Don't miss this one...
Tired of tired and boring content? Check out MSP Camp! and start a 30 day trial!
This week I flew to Las Vegas to spend two days at the Aquisition.com headquarters for their Scaling Workshop.
It was interesting to say the least.
From finding out my business was worth $0 to an upsell that costs more than a car... I couldn't be happier with my experience.
I rambled a bit on this one, but hope you still find nuggets of value in there somewhere.
Apologies on the audio quality on this one yall! No idea what happened but we'll do better testing for future episodes.
I am very lucky to talk to dozens of MSPs every month. I've heard (and believed) many myths over the years.
In this episode, we address those myths head on.
If you HAVEN'T checked out the incredible ready to run campaigns for your MSP, check it out at: msp-camp.com
We got stood up at the Q&A meeting so we recorded a shoot the shit episode.
If you want to hear some bad jokes, random updates, why Steven is jogging again, and how Taher is getting cauliflower ear. This is for you.
If you're looking for value... maybe skip this one lol
Nothing in Marketing and Sales happens in isolation.
However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can.
I rate each one based on these 3 criteria:
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Effort
-
Time to Success
-
Expense
That way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts.
LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500
Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/
Nothing in Marketing and Sales happens in isolation. However, if I had to choose 8 tactics that I KNOW are going to drive a return for an MSP, these would be them. That is why the VAST majority of efforts on the agency side is attempting to build the best version of each of these that we can. I rate each one based on these 3 criteria:1. Effort2. Time to Success3. ExpenseThat way you have a more well rounded idea of which of these tactics you can commit to and which ones you may want to wait until you're more mature in your marketing and sales efforts. LIMITED TIME OFFER - SCOUT PLUS LIFETIME MEMBERHSIP FOR ONLY $2,500Lock in your lifetime offer and start putting these tactics to work: https://campers.msp-camp.com/
I have a massive archive of some of my favorite ads of all time.
"We all hate ads in general, but we love ads in particular."What makes an advertisement good or bad?In this episode, we watch and review 6 ad creatives. Some good. Some bad. Some B2B. Some B2C. We can learn from each category. Stop Using Sh*t content! Visit msp-camp.com to instantly upgrade your MSP Marketing
Andrew is one of the greatest leaders I know. His team is stellar, what he has accomplished is incredible, and his passion is contagious!
In this episode we discuss how Vision and Culture align, managing teams, eliminating distractions, and how to grow even when resources may be strapped at first.
I thoroughly enjoyed this conversation and learned a lot. I hope you do too!
Go to 6 minutes if you want to skip my housekeeping
Sorry not going to spoil it in the description! Click on the episode and get to listening!
If you're not already an MSP Camp member, what are you waiting for?? Visit msp-camp.com to get your trial started!
I'm speaking from experience how harmful shiny object syndrome can be to long term growth. It took me years to mature enough in my marketing career to understand when something is just a distraction.
It's easy to get caught in the trap of "shiny objects" when it comes to growing your business.
Instead of being a white belt in a bunch of shit, it's time to focus and get excellent at the things you're already doing!
Yeah. Simple concept. The longer I'm in marketing the more this is becoming a universal truth.
You know what's cool though? We have ads for any format you can image right on MSP Camp.
No excuses not to take action!
SEO is dead! And it has been 15 times in the last 15 years.
Don't listen to the bullshit. The effort you're putting into your website, SEO, and content is not being wasted.
In this episode, we talk about how search is changing, the $7,000 MRR lead that came in from ChatGPT to an MSP client of ours, and specifically how to rank in the new world of SEO.
Don't worry SEO is not dead or dying and in this episode we show proof :)
Tired of boring MSP Content? What are you waiting for? Check out msp-camp.com and start a trial today!
We've all heard the investing phrase "Time in theMarket beats timing the Market"
This phrase is so well known because it's advice EVERYONENEEDS TO HEAR! It goes against our human nature of wanting quick wins. It's sound advice that can be very difficult to follow. That's why it's so famous.
We made a little tweak to this... Time in the marketingbeats timing the marketing.
It's easy to want to run a campaign and get instant andimmediate wins for your business. It's not always that easy in the B2B and specifically MSP space.
In this episode we go over time expectations, tactics thatwork, and why it's so important to keep the marketing momentum going no matterwhat!
Ready to get off the sidelines? Visit msp-camp.com and start a 7 day trial!
We used to a lot of these, so we were excited to get back in and do an update!
Sure, it may not teach you anything about marketing this week, but hopefully it's interesting enough to stick around!
We'll be covering real business wins and challenges, where we were, where we're going, and some fun stuff in between.
If you're a current MSP Camp member, this is highly relevant to you!
If you're ready to join us on this journey, start a trial at: https://msp-camp.com/
There is no doubt that Tim Conkle is a SCALER! This dude knows how to grow business. There is no doubt about it.
As the Founder and CEO of The 20 MSP, he's making remarkable strides in adapting to a fast changing industry and thriving.
So, what's the secret?
In this episode we get inside the hundred million dollar mind of Tim Conkle. I enjoyed every second of this conversation and I hope you do too!
Steve is a good friend who was part of our sales peer group when I was at Alltek Services. I've been amazed by the progress he's made in the last few years really diving into MSP Sales. While humble, he's closed some BIG deals. MSP Sales is not rocket science. Steve's approach mirrors my own, which is why we get along so well. No shady shit. No scummy sales tactics. Just a solid understanding of human psychology and listening well. Very well.
In this episode I cover our newly published Co-Managed IT Sales Presentation. If you're currently meeting with co-managed prospects or plan to in the future, I promise this one is worth listening to!
I go into detail about how we positioned Co-Managed to the different personas you may be presenting to, important talking points that MUST be included in these presentations, and WHY we included each slide.
I hope this helps you close all the Co-Managed IT deals!
P.S. sorry about missing last week. My wife gave birth to our third child last week. A healthy baby boy named Truitt!
There are some universal truths in life:
The sun will come up tomorrow.
The sky is blue.
And urgency is a powerful tool to get someone to take action.
In this episode, we discuss how to incorporate urgency into your marketing campaigns, as well as specific examples of effective urgency/time sensitive based MSP marketing campaigns.
Ready to step up your marketing today? Visit msp-camp.com
In this episode, we discuss the importance of branding for MSPs, what is it, what is it NOT, and how to know whether it's time to rebrand!
Sometimes we're quick to jump on wanting to "rebrand" yet may not understand what that entails.
We provide some specific examples of how to improve your brand, what should be included in your brand book, and lots of other gold nuggets throughout!
If you're interested in checking out the brand book we completed recently for a client, visit our custom content page here: https://msp-camp.com/custom-content/
In today’s episode, we’re switching things up as I chat with Steven about his impressive career journey, starting as an intern at Alltek and now running the content team here at MSP Camp. We look back on his early days, the challenges he faced, and how he developed the management and organizational skills that helped him grow within the company. From the lessons he picked up along the way to his unique approach to leadership, this is a fun and insightful conversation about how he’s made his mark in MSP Camp!
If you want to see some of his awesome content and use it in your own marketing, check out MSP Camp at msp-camp.com.
In this episode, I’m excited to welcome back Jeannie and David for a deep dive into one of the most critical factors in the success of any MSP: peer groups and mentorship. Over the years, these relationships have been game-changers for my own growth and the growth of countless MSPs. We explore how peer groups provide not just accountability but a space to exchange ideas, gain insights, and avoid costly mistakes by learning from others’ experiences. We talk about how mentorship, whether formal or informal, can propel you forward by giving you guidance from those who've been in your shoes.
Whether you're just starting out or running a multi-million dollar MSP, the value of a peer group or mentor can’t be overstated. It’s not just about having a network; it's about having people in your corner who push you to reach your goals and hold you accountable when things get tough.
If you're not a camper yet and want to be part of a community of like-minded MSPs, join camp at MSP Camp (msp-camp.com).
This week, we're sharing a throwback episode that highlights an essential principle we believe is important to remember: Having great content means nothing if you're not using it!
Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.
We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.
I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.
There are tons of ways to use your content to prospect and SELL. And if you’re ready to learn even more about leveraging content, make sure to join us at ScaleCon 2024, where we’ll be sharing powerful marketing and sales strategies designed to help MSPs grow and succeed! Register today https://scalecon24.com/!
If you need some content that will help you sell, check out MSP Camp https://msp-camp.com/!
In this episode, I’m diving deep into the exact steps I would take if I were to start an MSP today. From the very first day to the end of year 3, these are the strategies I would take focused on growth, not just technology.
Whether you’re a seasoned MSP owner looking for fresh insights or someone just entering the industry, this episode will provide you with practical tips and a clear vision for creating a sustainable, thriving MSP from the ground up through marketing. Don’t miss out on these valuable lessons!
If you're ready to grow your MSP through marketing, sign up for ScaleCon! This three-day event is designed to provide no-bs, actionable strategies to help you scale in 2025. Sign up now at ScaleCon24.com!
Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.
In this episode, we focus on the importance of taking action in MSP marketing. We know that it's easy to get lost in planning and discussing strategies, but success comes from actually putting those plans into motion.I’ve spoken with many MSPs who have had brilliant marketing ideas, yet years go by, and those ideas remain just that—ideas. Don't let that be you!Remember, the difference between planning and success is action—let’s get it done!
And if you're looking for more actionable ideas and strategies, don't miss ScaleCon 2024! It's the ultimate event for MSPs who are ready to take action and scale. Check out ScaleCon24.com for more details and to register!
Also, check out MSP Camp at msp-camp.com for some great content to implement into your MSP marketing.
In this episode, Taher sits down with Harrison Baron from Growth-Generators.com to dive deep into the upcoming ScaleCon2024 event. They also discuss the critical role that content plays in the success of MSPs and share actionable insights on how MSPs can stand out in a crowded market with smart, effective marketing strategies. Whether you're looking to refine your current approach or explore new tactics, this conversation is packed with valuable tips to help you scale your MSP.
Don't miss out on the chance to secure your spot at ScaleCon2024! With only 10 tickets remaining at the current Early Bird pricing, now is the perfect time to register and ensure you benefit from this incredible opportunity. Lock in your pricing today at https://scalecon24.com/!
I recently had the pleasure of being interviewed by Kyle Newton for the TribePUB podcast. In this episode, I share the backstory of MSP Camp, diving into its origins at Alltek and the journey that led us here.
We also explored the concepts of gamification and themification, discussing how we have used them at MSP Camp and the practical applications and insights that can benefit MSPs at all levels.
MSP Camp is cohosting a MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. This 3-day conference will be packed with marketing insights and strategies I can almost guarantee will help you scale your MSP. Early Bird tickets are almost sold out!
Sign up today https://scalecon24.com
At MSP Camp, we provide MSPs with tons of templates they can use for their marketing across platforms. However, we're also huge advocates for custom content. There are situations where templates work better than custom content and vice versa—it's all about finding the right balance. In this episode, we go over some of the main scenarios where one approach would be better than the other.If you are ready to scale your MSP with actionable marketing insights like this one, we are co-hosting an MSP marketing conference with The Tech Tribe in Las Vegas October 2nd-4th. Sign up today to lock in Early Bird pricing https://scalecon24.com.
Need some great templates for your marketing? Become a camper at MSP Camp (msp-camp.com).
If you've been listening for a while, you know I have never done a podcast episode on CRMs or list building as that is not where my strengths are. But for this episode I brought on the list building legend Kevin Clune!
Kevin is an expert in list building and growth funnel, and he provides a lot of great strategies in this episode. He wrote one of the best books on the MSP growth funnel titled "The MSP Growth Funnel: A Complete Guide To Marketing & Selling Managed Services." It's full of even more amazing advice from Kevin Clune himself and you can get it here: https://amzn.to/3LtzRqs
ScaleCon 2024 registration is also now open! You can register here: ScaleCon!
It's official! ScaleCon 2024 is happening October 2nd-4th at the Linq in Las Veqas. This 3-day event will be jam-packed with actionable, valuable information to help you scale your MSP.
The first two days feature an incredible lineup of hand-picked speakers. No speaker spots have been sold, ensuring you will receive the highest value possible out of your investment.
On the third day, we will have multiple workshops designed to turn the knowledge gained in the first two days into a concrete marketing plan you can implement over the next year. Don't miss this opportunity to elevate your MSP!
Register today #ScaleCon2024!
In this episode, I got the opportunity to ask Andrew Moon his top tips and strategies for boosting your MSP's LinkedIn. Whether you're just starting out or looking to up your game, Andrew's insights will help you get the most out of your LinkedIn marketing.
I hope you found this helpful and can apply some of this advice on your own LinkedIn.
Need some fresh content to post on your LinkedIn? Check out MSP Camp .
A lot of MSPs are not doing these simple things that, if you do, are almost guaranteed to make you stand out from all other MSPs in your area. This clip is a gold nugget of information and I hope you are able to implement at least one of these things.Do you need some content to help you implement these tips? Become a camper at MSP Camp (msp-camp.com).
There is a lot of marketing advice out there and it can sometimes feel overwhelming to figure out exactly what you need to market your MSP.
I'm a big believer that marketing works just the same in the MSP space than it does in any other industry. To simplify things, we spent a lot of time boiling down what works for marketing an MSP into 12 Pledges.
If you are an MSP Camp member you can download a printable version of these pledges under Guides. Not already a camper? Sign up now at MSP Camp (msp-camp.com).
Your MSP's homepage is likely one of the first things your prospects see from you, and first impressions matter!
In this episode, we delve into proven strategies to enhance your homepage and turn visitors into leads. From using social proof to integrating videos, these are our top tips to make your homepage a powerful lead-generation tool. Tune in to learn how to make your MSP stand out from the competition!
Need some new content for your website? Check out our content at MSP Camp (msp-camp.com)
At MSP Camp, we love our members! You'll often hear us referring to our members as our campers and, in all honesty, we would not be where we're at without them.
That's why we're currently doing a Member Series where we invite our campers to the podcast to share their experiences.
In this episode, I had the honor of having Scott and Eyan from ITS Telecom. They joined MSP Camp when we only had 6 campaigns live and put their faith in us. Two years later, and they're still here and seeing our progress each day.
Not already a camper? Sign up now at msp-camp.com!
Autoposting your blogs and posting general content might seem like the easiest way to do your MSP marketing. To some extent, this might be true, it does make it easier. However, there is no value in posting this generalized content which is why we often emphasize the importance of being intentional with your content.
In this episode, Steven and I discuss the need for MSPs to post highly relevant content to their websites. Stop using your MSP's website to look more professional and start using it to attract potential clients.
If you need some content to get you started check out MSP Camp.
Many MSPs rely on stock images for their websites. However, when potential clients are deciding whether to hire you to manage their IT, they want to see the real you, not a generic photo of a guy with a perfect smile.
That’s why it’s crucial to humanize your MSP. Include photos of you and your team on your website and stay active on your personal social media.
In this episode, Art Gross shares his experience with adding a personal touch to his MSP and explains why it’s so important in a B2B environment.
Need some content to post on your business and personal social media? Check out MSP Camp.
In this episode, I interviewed one of our campers: Zvon from Campfire Tech! We discussed how Campfire came to be as part of a merger of three MSPs and I got to hear his perspective of sales within the MSP industry.
There is a lot of good information packed into this episode, and I hope you were able to get something out of it.
Want to be a camper? Sign up at MSP Camp (msp-camp.com).
We all have a favorite piece of advertisement that was particularly good at capturing our attention. More often than not, these ads were creative and out-of-the-box.
In this episode, we discuss how this also extends to MSP Marketing.
If you would like to access our premium direct mail pieces check out MSP Camp.
This week I had the pleasure of interviewing Andrew Moon for the podcast. Andrew Moon is an expert in coffee talks and LinkedIn marketing in the MSP space and it was great listening to his story and advice.
I hope you were able to learn something from this episode!
If you would like to learn more about MSP Camp visit msp-camp.com.
Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.
I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!
A year ago, I caught Rob during his hiatus so I took full advantage. One of the most important points in our conversation revolved around the importance of building relationships with prospects in sales.
I hope you enjoyed the conversation and thank you for supporting the podcast!
Not a camper yet? Check us out at MSP Camp (msp-camp.com)
Marketing an MSP can seem overwhelming. So much that can be done, but where to start?
In this episode, we’ll show the baby steps we took at Alltek Services and MSP Camp to gradually improve our marketing.
We don’t have to be experts right away to see progress with your marketing.
Baby steps.
Don't forget to check out msp-camp.com
I wish I was more consistent with this when I was at Alltek Services, but it still helped me ad $30,000 in MRR.
Exactly why a coffee a week will make you money and the step by step framework to make it successful.
Don't skip this one!
If you've been marketing for any amount of time, you've heard the term "lead magnet."
Oftentimes a free resource in exchange for a prospects contact information.
It can seem more difficult to get prospects to bite on lead magnets in the world of B2B, but there are some cheat codes you can take to make your lead magnets more enticing.
If you're not currently an MSP Camp member and want to try this out for yourself, join today for FREE: https://campers.msp-camp.com/
The power of video cannot be understated.
Upselling Clients
Stronger Ads
Getting the prospects attention
Making website pages stronger
Social Media Engagement
There is no lack of value when it comes to video, yet it is underutilized. Why?
No clear direction of when it should be used and the perceived "effort barrier."
In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!
Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.
The power of video cannot be understated.
Upselling Clients
Stronger Ads
Getting the prospects attention
Making website pages stronger
Social Media Engagement
There is no lack of value when it comes to video, yet it is underutilized. Why?
No clear direction of when it should be used and the perceived "effort barrier."
In this 2 part series we'll show you exactly when to create video, specific examples of the ROI of video, and actionable tips on implementing this more at your MSP!
Speaking of video, we have dozens of high quality marketing videos ready to be tailored to your brand right now over at campers.msp-camp.com.
In this episode we spill the beans!
We appreciate you following and supporting the MSP Camp journey from incubation to hopefully one day a major player in the MSP space.
In this episode we cover what's new at MSP Camp as well as some exciting new changes coming this year!
If you're a listener and you haven't check out MSP Camp... shame on you. Just kidding :) but seriously check us out at MSP Camp.
New client onboarding is exceptionally important.
In this episode we discuss exactly WHY it's important as well as actionable advise to immediately improve the new client onboarding experience.
This is a long one, but there's a lot to cover!
Don't forget to check out msp-camp.com
This is a recording from a presentation I did at Techcon Unplugged in September on inbound marketing. I posted it on YouTube but most of our audience is still on this podcast and I really think it's worth listening too!
You know what I say about repurposing content :)
On another note, I HIGHLY recommend getting your ticket to Techcon Unplugged this year. It was an incredible event and the MSP Camp team will definitely be there again this year!
Ticket link: https://www.eventbrite.com/e/techcon-unplugged-2024-tickets-789463164577
I started as a marketing intern at an MSP almost 8 years ago to the day I posted this. I am now no longer working at an MSP since leaving January 1st 2024 to focus on MSP Camp full time. Cool thing is, I can now fully and objectively look back on my time as the VP of Business Development and share some of the key lessons that I learned either though success... or failure. Important lessons have come from both. I will undoubtedly have multiple parts to this series and I hope this can help you on your own journey at an MSP!
This episode is from a webinar I had with George at Augmentt. We received some positive feedback on it so I figured I would repurpose for the podcast :)
I cover the top tactics we used at Alltek to get more leads from our entire team. Worked like a charm!
I hope this helps you get your entire team on board with growth!
If you're not an MSP Camp member yet, what are you waiting for? It's a 30 day trial and month to month... you need to at least take a peek at: msp-camp.com
Remember Hunter? The dude that gave away a Tesla?
Well, he took it a step further since last time we spoke and gave away a brand new Corvette C8!
I always enjoy conversations with Hunter. He is a true marketer and continues to push the envelope.
I hope this episode inspired you to be bold and take a big leap!
I've always been a huge advocate of SEO.
In the early days, it was as simple as setting up your Google Listing and getting 20+ reviews. That literally added a dozen or so clients in 2017.
However, things have changed. Not much, but they have changed.
SEO is still a weak point for most MSPs despite everyone constantly talking about it...
In this episode, I speak to an MSP owner that has done an incredible job at his own SEO. He even helps other MSPs with improving their own SEO.
I hope this helps you crush it at your own SEO efforts!
This is one of my all time favorite episodes.
Not only is Symon just a super cool dude that's fun to talk to, but he is exceptionally insightful. I learned a ton talking with him and I'm sure you will to.
We discussed standing out in a crowded market, as well as many other topics you won't want to miss.
Symon is the current Director of Brand at ScalePad and has many years of managing B2B marketing teams.
Don't skip this one!
Hunter practices what he preaches. he's one of the few MSP Marketing companies that... I actually see marketing their business well.
We covered a lot of excellent topics on this episode, including 5 actionable tips to improve you marketing.
however, the general theme revolved around Google PPC (hence the name) because his knowledge in this realm is very impressive.
Come with us down the rabbit hole as we explore Google PPC best practices and other MSP Marketing topics.
Check out Hunter's incredible blog to learn more: https://tortoiseandharesoftware.com/blog/the-ultimate-guide-to-paid-search-on-google-ads-for-msps/
It can feel like rolling a dice when going to hire your first (or even second or third) salesperson at your MSP.
In this episode, Brian covers what to before you hire, what guidelines and activity to expect, and how to measure results and hold your people accountable while also giving them breathing room to succeed.
Brian is a good dude that really knows his stuff on the sales side of things. Give it a listen!
It can seem overwhelming...
Marketing your business
Closing new businesses
A new MSP popping up every week in your area
How do you compete?
In this episode, we lay out some groundwork for 2024 to keep in mind as you continue to grow your marketing efforts and dominate your local market!
I'll spare you on any networking puns.
Very rarely have I heard anyone say they love networking. You're not alone, but that shouldn't stop us from going out and meeting people. If you're a local MSP, there is so much value in meeting people face to face and building connections.
In this video we discuss some tips to get the most out of networking and some things you'll want to avoid...
When we started this I genuinely never thought I would leave Alltek. However, in this episode we outline why we're making the move and how it's going to benefit listeners and members. If you want to support us on the next phase of our adventure, continue joining as a Scout Plus, Ranger, or Leader member :)
We bring Maddie back on for this episode to provide tips to marketing coordinators in the MSP space.
It can be a tough position with high expectations and not a lot of guidance. We're looking to change that.
Our goal is to get you going further faster with the actionable tips and advice to help you find success in your role!
If you want to complete the challenge this week, make sure to check out the free guides on msp-camp.com.
There's no SEO value in autoposting blogs to your website. Depending on what service you use, it can also confuse search engines making it harder for you to rank the custom content your prospects might have found.
You do not get penalized for posting duplicate content on your website, but it does have some negative effects we cover.
Short tip today but this one is so important it deserves its own episode!
For years I avoided direct mail. My budget was tiny and I never thought it would provide an ROI. Who cares about postcards?
After I sent out two campaigns in one year and they both led to leads... I started to rethink to power of direct mail.
We're now huge advocates of adding this into the marketing mix and are personally running a 14 month campaign to prospects in our local market.
In this episode, Steven and I review effective content and strategies to use to get the most out of mailers!
If you've been thinking about adding direct mail to your MSP marketing, check out msp-camp.com!
I got an email from Mike a few weeks and instantly fell in love with his brand.
They have gone all in on the super hero theme and it's incredible.
They didn't do it half-way, they went ALL IN!
Highly recommend giving this one a listen. We discuss differentiators, owning your brand, and the highest return marketing they've seen at their MSP!
Will has been on an acquisition crusade over the last 4 years and is now the head of a 120+ employee MSP called IT Voice.
What originally started as a conversation about how he built his LinkedIn "personal brand" morphed into an engaging and interesting conversation around growth, leadership, marketing and his content process.
Highly recommend checking this one out and adding Will on LinkedIn. He understands content and he's quite the impressive dude!
I was at TechCon Unplugged last month (an incredible event BTW). I've seen Marnie on LinkedIn and always loved her content.
She got on stage at that event and started presenting and I just couldn't help but think "Dang... she's so cool."
She summed up effective Account Management and dropped absolute GOLD for about 45 minutes.
I reached out to her right away to try and get her on the podcast.
In this episode, she provides more detail on some of the points in that presentation, teaches me how to properly recruit for another Account Manager, and explains why sometimes client gifts are good... and sometimes they're bad!
I really enjoyed this conversation and hope you do too!
We need to have a marketing budget intervention.
If you don't have a solid process in place to expand your marketing budget as it creates a return, you probably won't hit the goals you're striving for.
Unfortunately, it's the classic chicken and egg dilemma. You can't get a return without an investment, and you don't want to invest without a return.
In this episode, we discuss expectations of marketing, ROI, and a process to reasonably expand your marketing budget as your return from marketing grows.
Every listeners that is currently investing in marketing or planning to should listen to this episode.
I was introduced to the Flywheel concept in undergrad. The President of the tiny association I was part of spoke about it like it was a law, an undeniable truth.
I witnessed the flywheel for the first time in that tiny association that went from a few people to one of the largest associations at that school.
Understanding this concept and embracing it will set you up for success on your marketing and sales journey. Trust me.
Referrals are incredible. They are the warmest leads and oftentimes ideal clients.
However, all referrals are not the same.
Client referrals can rarely be attributed to marketing. You're keeping your clients happy and they are rewarding you.
Referrals from friends, partners, and others in the community can almost be solely attributed to marketing....
That might sound crazy, but tune in and we'll share exactly why that's the case!
If you want to support this podcast, sign up to be an MSP Camp member. Helps us keep doing what we love. Oh, and you get incredible content ready to roll!
You have to be found when someone is searching for what you do. Sounds obvious but most MSPs do not put enough effort here.
In this episode, we break down some actionable advice to be found in your area and surrounding areas.
"All roads lead to the website" has been my go to for many years. It looks great, it converts well, it tags them so we can remarket to them... Good things happen when we get more buyers to our website.
THAT is why this episode is so important.
At this point, a lot of listeners are locked out of our Ranger/Leader memberships. We launched Scout Plus specifically for people locked out that still want excellent content. Check it out at: msp-camp.com
Also, tools discussed in this episode:
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Rankmath (one of our favorite on page SEO tools)
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SEMRUSH - This tool is awesome and helps us identify what keywords we should be going after
Your current client base is your hottest market. Account Management is one of the most important marketing and sales tools you have at your disposal.
With the right process, technology, and people, Account Management will help you retain customers, make them happy to buy more services from you, and send you more business through referrals.
If you haven't heard our original Account Management episode with the Account Manager at Alltek Services, please check that out as well!
Hugo Cabello is a partner of Alltek Services and a good friend. His deep understanding of the FTC Safeguards paired with his marketing and sales background made him a perfect fit for this conversation.
The FTC Safeguards are a good marketing opportunity. Sure, it has some HIPAA vibes, but we're already seeing dealerships and Financial firms caring about this legislation and investing accordingly.
If you need help with this, feel free to reach out to Hugo directly at: hugo@easeguard.com
If you want to support this podcast, get great content for your MSP, and join our growing community, check out MSP Camp!
We have a love hate relationship with stock photos. In this episode, Steven discussed why stock photos are usually a hinderance and how you can make them awesome again!
A simple but true episode today. We'll discuss the importance of delegation and time management. As well as provide actionable examples of how this has changed our business and career!
In this episode, we review what to look for in a marketing coordinator, KPIs, and how to set them up for success at your MSP!
If you're going through the process of hiring a marketing coordinator, check out our free guide on hiring a marketing coordinator at: https://msp-camp.com/free-guides/
There was a great discussion on the MSP Camp Facebook page about hiring the right sales person and ensuring their success.
It's not an easy thing to do. That's a fact.
It's hard finding someone that will actually be successful in the role. On this episode, we review our early failures and what we believed help us find success in this space!
Curtis and I have been friends since day one in our new roles. Without his assistance over the years, I don't think I would have succeeded.
George has a big personality. He also is a self taught marketer that has grown his companies significantly.
In this episode, he sheds light into how we got started with MSP, some of his unusual but effective marketing strategies, and some great tips to help MSPs get more out of their marketing.
I hope you enjoy this conversation and I hope it helps in your own journey to grow your business!
We can't thank you enough for listening to the podcast!
I hope you would give us a few minutes to review what we've accomplished so far at MSP Camp and our roadmap for the rest of the year :)
Visit MSP Camp at: msp-camp.com
There's a lot to learn when it comes to marketing your MSP. It can seem overwhelming. Every MSP wants to grow. How am I different?
That all comes down to your mindset. A growth mindset turns threats into opportunities and gives you the extra motivation to get things done that you know will help your MSP grow overtime.
Save time by using our campaigns to grow your MSP with the right mindset: https://msp-camp.com/pricing/
Steven's first solo podcast!
In this episode, Steve outlines additional recommendations to transform your website from a boring set of static pages, to a lead machine.
Check it out and give Steven some love if you liked it :)
In this episode, we discuss upcoming Server 2012 End-of-Life with a returning guest, Jeanne DeWitt and her partner David Hood. They are both really good friends of mine and a wealth of knowledge.
This deadline is coming up quickly and is a great opportunity to get our clients in a much better spot, as well as increase our MRR as MSPs.
We discuss preparation, communication to clients and prospects, and strategies to make this transition easier. Check it out!
In addition, Cloud Services for MSPs just posted their Server 2012 EOL campaign on their site for free. Go sign up for their free academy and use this content to sell more: https://www.cloudservicesformsps.com/
Ben Smith is the founder of ClubIT which is an Australia based MSP. He's had some tremendous results from his value based pricing approach with his clients.
This phrase is spoke about a lot in our industry so it's great to hear from an MSP that successfully implemented this approach.
He provides specific examples and the process he took to increased his revenue significantly within his current client base.
Really enjoyed this conversation with Ben! I hope you find it helpful too.
There's a lot of bad advice when it comes to selling in the MSP industry. I've never done the hard sale or scare tactics BS that are often recommended by sales vendors in the MSP space and we've scaled very fast without it.
I've been on the search for a Sales equivalent to my marketing style and I think Brian is that guy.
His approach to sales lines up very well with how I conduct my own sales process and he provides solid advice throughout the podcast.
If you want to feel good about your sales process and close more of the deals that you do get as you start marketing more, give this episode a listen!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit:msp-camp.com
The M&A market for MSPs is hot. Whether you're looking to buy or sell, there is ample opportunity. However, it can be a very confusing proposition.
Hartland really knows his stuff on this topic. I thoroughly enjoyed this conversation and learned a lot.
If this is something you have been thinking about, give this episode a listen. It'll be worth your time!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit:msp-camp.com
Every MSP seems do to social media. They're posting often, they're staying consistent, they're trying to build their audience..... but their content sucks!
Social media is not a place to sell your services. It's a place to engage clients, the community, and your prospects. You don't do that with a bunch of boring stock photos or blogs to other websites, yet that's how the VAST majority of most MSPs social media strategy.
In this episode, Maddie and Taher take a deep dive into all things social media marketing.
You don't want to miss this one!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit:msp-camp.com
If you've never heard of Nigel Moore or The Tech Tribe, you're missing out. Nigel grew an MSP before successfully exiting and starting The Tech Tribe. The Tech Tribe now has 4,000+ active members and is an incredible resource for MSPs around the globe.
I've always looked up to Nigel and what he's built and many key pieces of MSP Camp were built with influence from The Tech Tribe.
Nigel wrote the book on packaging and pricing MSP services. It's an incredible and short read that provides a comprehensive answer to the questions I get often around packaging and pricing.
In this episode, we dive deep into topics such as structured packages, termed agreements, gross margins, and recommendations for MSPs at multiple maturity levels.
He also shares some incredible marketing feedback on the last portion of the show, so stick around!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit:msp-camp.com
Bob started his MSP journey with a Co-Managed client. This experience helped him refine his Co-Managed offering and he was gracious enough to share some key considerations when marketing to Co-Managed prospects. He also shares insight into ongoing management of these accounts.
I hope you find this as helpful as I did. Thanks for jumping on Bob!
If you want to learn more about MSP Camp and how we provide the campaigns and content MSPs need to scale, visit: msp-camp.com
This happens to all of us and we'll happen even more as you start getting additional leads outside of referrals.
In this episode, we lay out how to reengage MSP prospects that went dark on you...
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today:Check us out at msp-camp.com.
I have personally failed at this for YEARS, but have found recent success and wanted to share what we're doing differently to cultivate strong referral partners!
Not a member of MSP Camp? Try a 30 day trial (no contracts) to improve your marketing today:Check us out at msp-camp.com.
Whether you focus on one vertical, a few verticals, or all verticals, this episode will provide insight into the power of niches and how a successful MSP owner uses this to his advantage.
Dan is a long time friend and was gracious enough to jump on the podcast to explain how and why he focuses completely on a single vertical.
Thanks again for listening and supporting this podcast. We do not take it for granted!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP.Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Bonus- Random Marketing Idea
I used to do this a lot when I first started. It's not a "silver bullet" but did help us get a great Co-Managed client that added $6k MRR.
It's worth checking out and potentially adding it to your marketing activities.
Short and sweet this week!
Tom Lawrence used to present "protecting digital you" to local banks for their clients. This was an end user facing presentation that did not get in the weeds of the technicals.
We have been leaning more into this strategy of targeting clients that have an audience of potential clients.
In this episode, we break down the obvious idea and some ways to capitalize on it!
You never want to just outsource your marketing. The MSPs that own their marketing are the ones that consistently grow.
That being said, the chances of you doing everything in-house is very low.
You may have website developers, videographers, graphic designers, advertising specialist, etc that you hire to assist in executing on your plan.
Managing marketing vendors is a skill, like everything else.
Being the "general contractor" means you need to have a good understanding of how the pieces fit together, have clear communication, and expectations.
In this episode, we outline tips and advice to make sure you're getting the most out of your marketing vendors!
I know we're late to the party, but better late than never I suppose!
In this episode, Maurice and Steven lay out some recommendations on getting the most out of ChatGPT 4 for your marketing.
Any other tips you might have? Let us know!
Adding new business is absolutely critical to growing your MSP. Marketing will communicate your value and grow your revenue, but don't leave your current clients out of your campaigns!
We consistently adding thousands in MRR every quarter form our existing client base, and they're happy to pay.
In this episode, Collin (Alltek Services Account Manager) and I discuss our approach to client satisfaction, ongoing reviews, and upsell opportunities.
We share actionable tips to help you improve the Account Management process at your MSP!
Not a member yet? Come join camp and start using excellent marketing campaigns to scale your MSP. Check us out at msp-camp.com.
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Not the sexiest topic in the world, but an important piece of your marketing that's easy to do.
Are you going to get tons of leads from an email or printed newsletter? Nope.
But it does build your authority and client engagement.
In this episode, we discuss what content to include and how newsletters have a positive impact at our MSP.
Needs awesome content to engage your clients and prospects? Join MSP Camp if your area is open :)
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Yes, you should have a sales presentation. Don't just show up empty handed or with a sad looking sales document.
In this episode we cover qualifying and questions prior to the meeting, building your sales folder and supporting documents, presenting effectively in the meeting, and a quick tip on follow up.
Make sure to check out MSP Camp to jump start your marketing!
Join the discussion in our open Facebook group: MSP Marketing and Sales group
Everyone is screaming potential recession, but all is green for go in the MSP space and many other sectors.
However, it's inevitable that a recession will occur... at some point.
In this episode, Taher breaks down challenges and opportunities from a marketing perspective for your MSP.
This is a combination of input from the owner of Alltek, Taher, MSP Camp members, and members of our peer group, so I'm not going to pretend it's all me on this one!
Support the podcast and improve your marketing by becoming a Ranger or Leader member!
Going a little off topic from marketing on this one, but it's important.
This can be a stressful industry. Whether you're small or large, each come with their own set of challenges.
Focusing on your mental health is critical to sustainable success.
In this episode, we go over some tips to help you focus on something even more important than marketing - your mental health.
In this episode, we start off with some technical aspects of website management. This part can be a little dense, but it is important to know many of these whether you're doing your own website or not.
Next up, we dive into some specific recommendations based on what has worked at our MSP and what could have the highest impact on your website.
It's a long one, but worth it if you're looking to improve your website and actually start getting leads through your site!
Support the podcast and your MSP by signing up as a Ranger or Leader member :)
There is no silver bullet in marketing or getting more referrals. In this episode we cover how we stimulate referrals within our client base. Nothign fancy, just some ideas that can help you get more referrals to grow your MSP!
Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
It's nice to hear how businesses are using Telemarketing to grow their business, but it's also beneficial to hear from those actually doing the work!
James cold called me a few months ago and his pitch was great.
James shares some excellent advice from the perspective of the caller!
Check out our new telemarketing management guide on the guide section from our partners at Contact Science
Due to popular demand, we brought on the founder of Contact Science to discuss Telemarketing/Cold Calling for MSPs. He's been doing this for 20 years and shares excellent advice to all MSPs that currently have a caller and those looking to add one to their marketing strategy!
We also discuss our official partnership with Contact Science. MSP Camp provides the scripts we use at our MSP, but Contact Science are true experts in this realm so we recommend our members and listeners reach out to them for additional guidance on the topic. They have been instrumental to our success using telemarketing!
There are two primary activities MSPs think they should do when they start marketing their business. They believe they should be cold calling and advertising right away.
While this may pay off in the short run, it is a detriment to your long term growth. You need to learn to think like a marketer and growing organically before you spend money on either of these.
In this episode we cover whether you should be advertising, when you should start advertising, and mistakes to avoid when you do!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
If you've listened to more than a few episodes, you already know we're HUGE advocates of having a dedicated marketing person at your MSP. In this episode we outline HOW to go about doing this.
We also interview Steven and Maddie who started as interns here to get their insight into what they were looking for in a position and expectations. I really lucked out with these two! Not only are they awesome, they're actually great at being on a podcast!
Check out our Free Guide on msp-camp.com for a concise overview of how and why to hire a marketing intern.
Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Rob Rae may be one of the most famous individuals in the channel. Despite that, he is exceedingly humble and down to Earth.
I met Rob the first few months working at Alltek Services, when I was as green as it gets. Seeing what this dude did made me want to think bigger and aim higher!
I caught Rob during his hiatus so I took full advantage. We had a wonderful conversation around finding a differentiator, marketing, and sales that should be applicable to anyone listening.
I hope you enjoy the conversation and we appreciate you listening to the podcast!
Adam is an entrepreneur and marketing expert. He's never studied either in any formal way, he just gets it. In this episode, we go over the history of his businesses, his successes, failures, and what makes him stand out from the dozens of other gyms near him. He is almost always at full capacity at his gyms. That's hard to do when you're charging a premium rate in a crowded space!
While he may not run or market an MSP, the lessons in this episode can teach us all a thing or two about the psychology of growing your business and thinking outside the box!
This one starts a little slow but the conversation really picks up about 1/3 the way in so make sure you stick around!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
I tell this story a lot because it taught me a lot
Creating true differentiators is difficult but absolutely required. In this podcast, I go over our exact differentiators and ideas for additional differentiators to give you some ideas on how to develop your own!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Special Guest Blackpoint
In this episode we speak with Justin at Blackpoint. We currently use Blackpoint at Alltek Services. This podcast isn't designed to sell you on Blackpoint, it's to communicate WHY every MSP should have an Managed Detection and Response offering and how to market and sell it to your clients and prospects.
While discussing cybersecurity can be a challenge at times, MDR seems to hit home with prospects. Positioning it correctly is a must!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Full disclaimer, we no longer do monitoring agreements. However, we did for years and they worked great! You get your foot in the door, your backup and security products in place, but support is hourly. Make sure you get a block of time at an increased hourly over your managed clients and it's a great partnerships.
In this episode, we go over how to do this properly, red flags form prospects, and how you can market this as a differentiator.
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
I saw a post recently about an MSP that gave away a Tesla... Needless to say I was immediately intrigued.
Ironically, most of the comments were fairly negative and the community thought it was a bad idea.
Well, I commented how much I loved the idea, and the guy that came up with the idea responded.
In this podcast, I interview Hunter with ComTech to go over how he came up with the idea, executing on it, and of course, the results!
A quick note, I love how many MSPs are open and willing to be on the podcast. They don't care about "competition" they're just willing to help. I hope you find value in this conversation. I know it got me motivated to think even bigger!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
We've only purchased a booth a few times at our MSP. Each time provided good leads and we have added new clients from manning a booth.
In short, yes, I would recommend getting a booth, but with a few caveats we'll be discussing in today's episode!
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
Public Relations is basically free marketing. Any time you're featured on an article, interviewed for a podcast, get featured in a paper/article, that is PR.
Like everything with marketing, it's not just going to just happen.
If you have a cool event or something special happening at your MSP, you have to pitch it!
These news outlets are as desperate for content as any other business (if not more so), so pitching them on good content has a fairly high success rate.
In this podcast, we review how to successfully use Public Relations to grow your MSP!
MSP Camp Update:
We're very grateful that membership is growing! Make sure to reserve your region to lock out your competitors by signing up as a Ranger or Leader member!
I've heard MSPs say their website is just to look professional and has never brought them a lead... that is insanity!! Your website should be one of your main lead drivers.
Whether it's SEO or having your campaigns point to a landing page, you should be getting leads from your website. Period.
SEO is one of those topics that is just... dense. We all get those weekly emails form "SEO" companies trying to pitch their worthless services. If you're not investing $2,000-$3,000 a month specifically in SEO, these types of companies are not going to do much and that's a fact.
However, very few of us want to invest that kind of money in just one facet of our marketing strategy. So, what do we do?
In this episode with eBridge Marketing Solutions, we lay out SEO fundamentals and some low hanging fruit you can do in your MSP without having to hire an expensive SEO agency.
I have to give it Devin, he truly cares about this community. He didn't try to pitch his service or make thing "complicated." he just gave great advice. This is rare for many vendors and I personally appreciate it a lot!!
MSP Camp is live! We're building the greatest MSP Marketing Resource in the world. Check out our FREE Guides page to learn everything you need to know to start growing your MSP!
I have always been passionate about video. I used to edit Dragon Ball Z videos to Linkin Park and created simple stop motion videos with my toys when I was a kid. They all sucked, but it was fun! Not much has changed :)
Tom Lawrence has over 250,000 subscribers on his YouTube channel Lawrence Systems and consistently drives leads for his MSP through this one tactic that he has mastered!
Just like me, Tom enjoys making videos. If you enjoy making video, then there should be nothing stopping you from using it in your MSP. If you don't enjoy video, it's probably because you're not good at it. Quick tip, no one is good at it when they start. It took dozens of videos before I was comfortable on camera. Just get started, you won't regret it.
Tom shares some incredible tips on consistently creating and posting content to expand the reach of your MSP. This one is long, but trust me, it's worth every minute!
We just published a Free guide on video marketing for MSPs at Msp-camp.com. Make sure to check it out if you're interested in getting started growing your MSP with video!
Just wanted to jump in and encourage you to provide a Christmas gift or card for your clients!
What do we do?
All clients get a Christmas card and custom mug with our team on it. We do this every year. Yeah, mugs are not that special but the consistency is what has made it special. We have clients that collect the mugs every year and talk about them all the time!
We split our clients into 3 categories:
- Top tier clients that are local - These clients get a gift in the $50-$150 range and we drop off in person
- Mid tier clients that are local and far away - Ship a gift that is in the $20-$50 range + coffee mugs
- Lower revenue clients - Christmas card and coffee mug
Other ideas that have gone over very well:
- Custom Alltek calendar with our techs in their favorite movies
- Custom wood games (ring toss, corn hole, etc) from a local crafter. We add the clients logo, not ours. This always makes a bigger impact.
Quick tip:
- Send the cards through Vistaprint or other service. Don't waste time shipping out cards
I hear it all the time from MSP owners, "get me in front of them and I close the deal." Yes, because they're as hot as it gets.
You've heard it a million times that most MSPs grow off of referrals, which is true. But what happens when you do start bringing in organic marketing leads?
In this short episode, we break down expectations of each type of lead and why your close rate will inevitably decline as you build out your marketing foundation.
The MSP Lead Pyramid is important to know as you decide where to put your time and money in your MSP marketing!
Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)
If you're in the MSP space, it's very likely you've heard of Art Gross and Breach Secure Now.
There are many cybersecurity awareness training and dark web monitoring services out there, so why does Breach Secure Now seem to stand out from the rest? What is it about their brand and marketing that has made them a leader?
In this episode Art shares some incredible marketing and business advice on going to market, differentiators, how to scale properly, and general wisdom from a business owner who manages an MSP and an amazing channel focused business.
This has been my favorite podcast episode to date. I hope you enjoyed it and learn something new to start implementing at your MSP!
Thank you for listening to the podcast! To support this team and help us achieve our mission of building the greatest MSP marketing resource in the world, check out msp-camp.com and consider becoming a member :)
Here's a quick idea to gain traction on social media. The reality of being the IT guys is we just don't come top of mind for praise or reviews. However, our clients do recognize how much we do for them.
Being proactive in asking for a shout out on social media can be a great tool for social proof and to build your audience on social media.
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
Jeanne and I have been in a peer group together for years! She is a marketing and sales expert and I've learned a ton from her over the years (including how to effectively use telemarketing).
Jeanne built a very successful MSP she started 36 years ago. Since then, they have shifted to becoming a Cloud Service Provider offering white label cloud solutions specifically to the channel.
In this episode, she will outline the competitive advantage of being able to have the "cloud" discussion and how easy it is to sell cloud to prospects and customers.
Check them out at: https://www.cloudservicesformsps.com/
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
Every single prospect over 20 seats this year has asked me about reporting... That used to NEVER happen!
It's important that we consistently listen to the market and adapt. For years we thought "no one even looks at these reports."
Yes, because the 20 page reports of the past sucked. We didn't look at them, the client didn't look at them, they were useless.
In this episode, we sit down with the VP of Channel at ScalePad/Lifecycle Manager to discuss effective reporting you should be providing to your clients.
We've used their product for years and it was a MAJOR player in easily replacing 1,000+ Windows 7 computers a few years ago. Don't miss this episode.
Check out ScalePad, I highly recommend them: https://www.scalepad.com/
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
The title says it all. We published a price calculator right on the website.
In this episode we explain WHY we did it, results of the effort, and some guidance on why this may or may not fit your business model.
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
We've been building MSP Camp for months and very excited to officially launch!
MSP Camp provides the marketing campaigns we've run to consistently grow our MSP. In addition to the content of the campaigns, we include Marketing Guides to learn and execute on your marketing, Video library that you can brand for your own MSP, a store to request custom marketing material, and the Marketing and Sales sheets we use to impress our prospects and customers.
This site is only going to get better. We're adding new high quality content every single week.
If you've enjoyed the podcast and willing to support us in building this, we would be forever grateful!
All memberships start with a 2-day free trial so you can "Try before you buy"
Check us out and visit the Memberships tab to check out our options: msp-camp.com
Microsoft seems to be getting some bad publicity lately in the MSP community. Whatever your feelings on Microsoft, it can be an amazing tool for prospecting and selling.
The Business Premium license has been a differentiator in our market. We've really learned the ins and outs of M365 and use it to our advantage.
Here's the kicker though, if our team learned a ton about M365 Business Premium but our marketing/sales teams did not put the effort in to learn it, do you think it would be a differentiator?
I hear MSPs say they don't want their sales people to be "technical" or "They don't need to know that." I personally believe the Marketing/Sales teams should be trained in detail about all new services/offerings and should be pitching new ones themselves. THAT'S how you become a marketing/sales organization that happens to provide technology.
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
Having great content means nothing if you're not using it!
Yes, distributing it (as covered in a previous podcast) is important for prospecting, but don't drop the ball when you have a prospect interested in your service.
We use content religiously to educate, engage, and move prospects down the funnel to make a buying decision.
I never follow up with, "Just checking in." I provide value with the content I have that answers specific questions or pain points they discussed with me during the sales process.
There are tons of ways to use your content to prospect and SELL.
MSP-camp.com is officially live! If you want to save hundreds of hours in campaign/content/template creation and gain access to the greatest MSP content in the world, please consider becoming a member. Whether you opt for a Free Scout badge to join the community and gain access to our guides or a Ranger/Leader badge to unlock tons of useful content, we look forward to seeing you at camp!
In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.
Content - The King
Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.
Creating great content is so important. It will make you stand out and be a resource to your prospects.
Distribution - The Queen
You have an amazing piece of content you just created. Great! Now what do you do with it?
Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.
Check out our free guides on this topic and others at: msp-camp.com
In this 2 part series, we'll be discussing the most 2 important aspect of marketing your MSP. The King and Queen.
Content - The King
Without good content, you might as well be shouting into the wind. No one wants to see an infographic on how backups work, but they may be interested in "Is your MSP actually protecting your business? 10 nontechnical questions to ask your IT Provider about your cybersecurity." One is above their heads, the other gives them value right away.
Creating great content is so important. It will make you stand out and be a resource to your prospects.
Distribution - The Queen
You have an amazing piece of content you just created. Great! Now what do you do with it?
Great content alone is like building a cathedral in a dessert. You have to be able to effectively distribute that content. If you get both of these pieces down, you'll have no problem gaining new clients.
Check out our free guides on this topic and others at: msp-camp.com
I guarantee you've fallen into at least one of the 5 mistakes MSPs make in their marketing.
No fluff remember? These are all mistakes you must avoid when starting or improving the marketing at your MSP!
News flash, getting leads for an MSP is difficult! Gurus can talk about building "$XXXXX revenue in 90 days!" but it's not that easy. Trust me. 7 years and millions of ARR later, I still get anxious when a week or two goes by without a new lead.
So, Remarketing is a MUST! Remarketing is simple. Someone visits your website within a set geographic range, now you can target them on other platforms such as Google Display Ads, YouTube videos, Facebook/Instagram, LinkedIn and others.
Staying in front of your prospects with unique content over a longer period of time improves conversion rates and drives more leads to your MSP.
In this episode, we discuss how to effectively use remarketing at your MSP.
Check out our free guides on this topic and others at: msp-camp.com
First of all, don't even worry if no one shows up to your webinar at first. Like everything, consistency pays off. Plus, you'll get lots of great content for social media and your website.
Very few MSPs run webinars. I'm not exactly sure why. They bring in new business and builds satisfaction within your client base.
In this episode, we break down exactly how to host webinars for your clients and prospects and how to get people to actually show up.
Check out our free guides on this topic and others at: msp-camp.com
Why Quarterly Marketing Campaigns work
"When you're trying to communicate EVERYTHING, you're communicating NOTHING"
We discovered a long time ago that you have to market the least common denominator. What is a specific service you can market for an entire quarter? That will be much more effective than trying to market your whole stack all year long.
Quarterly campaigns keep the discussion to one service or industry at a time and will make your marketing more memorable and lead to more opportunities.
Check out our free guides on this topic and others at: msp-camp.com
Get a Peer Group Yesterday
Short and sweet - get a peer group! We'll discuss how to find a peer group and the value it brings your MSP.
Video Content For The Win
When I first started at my MSP I knew nothing about MSPs and nothing about Marketing. One thing I believed in from day one was the power of video.
We have consistently used video which has significantly increased our reach and lead count over the years.
Most people are afraid of video. They have paralysis by analysis and never do it. Don't be a perfectionist.
Put together a script around something you think your target market would find interesting, whip out your smart phone, and get filming!
Check out our free guides on this topic and others at: msp-camp.com
Lets Talk Telemarketing Part 2
In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.
Topics include:
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Building a list
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Vertical targeting
-
How to develop scripts and what should they include?
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Hiring a telemarketer
-
Expected results
Obligatory and much more!
Let's Talk Telemarketing Part 1
In this 2 part series, we'll be breaking down how to effectively use telemarketing in your MSP marketing efforts.
Topics include:
-
Building a list
-
Vertical targeting
-
How to develop scripts and what should they include?
-
Hiring a telemarketer
-
Expected results
Obligatory and much more!
We all hate getting cold emails. Someone scraped our email off LinkedIn and is trying to sell us something we're not interested in. The vast majority of cold emailing fails miserably.
As much as I hate it, it can work in the MSP space and we consistently use it.
Taking a long term, education based approach has a healthy open and click rate with almost no spam reporting. Like everything with marketing, it takes time, but does pay off if you do it right.
In this episode we'll go over specific email strategies you can use in your MSP to educate and engage your target market.
Stop Outsourcing Your Marketing
MSP's often opt for NO marketing or outsourced marketing. We tried the outsourced approached and so has every MSP in our peer group. Big shocker - it doesn't work. I can't even blame the marketing agency either. They are given almost no direction and expected to deliver leads. So, they go with what they're good at: Consistently posting generic social media content, cold email blasting, and haphazardly offering other services like Public Relations and attempts at telemarketing or PPC.
In this episode, we dive into WHY outsourcing all of your marketing doesn't work in the MSP space and actionable advice to identify what roles to bring in house, when to do it, and HOW to do it. As well as recommendations on some specific marketing roles you can outsource once you've built a marketing foundation at your MSP.
No one wants to attend your Data backup event...
It's amazing I even have to say this. No one wants to come to your boring backup event.
It’s blunt, but very true. For a successful MSP event, there has to be a unique central idea or one hell of a giveaway to get clients through the door.
However, there’s a massive upside: a memorable in-person event will keep your MSP top of mind.
So many MSPs continue to hold boring and generic in-person events; listen to this episode to find out exactly what you should do if you want people to actually attend.
Why aren't MSPs using MDF?
We spend thousands of dollars, in some cases tens of thousands of dollars, with our vendors. We've shown them we can grow our revenue consistently. Why wouldn't they want to invest to improve this relationship and revenue?
Most vendors will provide MDF if you ask for it!
Check out this episode for a deep dive into the MDF process and how your MSP can immediately start taking advantage of these funds.
Your customers don't hate you. Get more reviews.
Social proof is the SINGLE GREATEST selling tool we have. Yet we all suck at it.
I preach this to every MSP I talk to, yet.. crickets.
Just because your client was angry that one time, doesn't mean they won't leave you a 5-star review. We're in technology. I doubt you have a single client that hasn't had at least one frustrating experience. Don't let that hinder you from asking for a review!
Google reviews, social media reviews, Indeed reviews, UpCity reviews; check out this episode for the best ways to ask for reviews and build your credibility.
Using Listings To Expand The Reach Of Your MSP
To thrive in the MSP industry, you need to obsess over what’s next.
UpCity, Clutch, and Google My Business are the latest in business listings. I was skeptical at first, but getting our MSP listed can now be attributed to multiple closed deals and tons of goodwill with our clients.
Listen to find out how you can get started listing your MSP and reaping the benefits.
Stop Using Sh*t Content-
A businessman on a computer. Two business people shaking hands. A computer with a lock icon on it.
What do all of these images have in common?
They’re shit content that MSPs continue to include in their marketing despite their ineffectiveness.
Just because we’re in the technology industry doesn’t mean that our marketing content needs to be generic. Using garbage content isn’t going to help your MSP: it will actively hurt it and weaken your credibility.
Join us for the first episode of No Fluff MSP Marketing, where we talk in detail about the type of marketing that you need to strive for to make your MSP stand out.