Audacity2Lead: Courage and Insight for Leading with More Influence: Recent Episodes
Dayo Samuel: Founder, Nigeria Podcast Network
Hosted by Dayo Samuel, founder of the Nigeria Podcast Network, #Audacity2Lead is dedicated to helping emerging thought leaders get focused, get started and be impactful with their message. In very educative conversations and interviews you will discover tips, steps and strategies to help you chart a compelling course for your life, business and leadership. Topics include platform building, leadership, calling, life tasks, and everything you need to know about leading with more influence.
Be ready to capitalize on every of your guest appearances. Be ready to show up, shine and squeeze every drop of value out of your moment in the spotlight. That’s what our guest is going to talk with us about today, so that YOU can be the one that people raise their hands to work with (instead of you chasing and convincing them).
If you are tired of watching other people get famous for something you do 10x better then this is the show for you.
One of the best ways to attract fantastic prospects for your business is to consistently demonstrate your knowledge, expertise and genius and show how you solve specific problems. You can do this through guest appearances on TV shows, podcasts, blogs, radio shows, YouTube shows, and the many likes.
In a previous episode of Audacity2Lead, I discussed with Queen Chioma how to get featured in local media, and in this episode today, we focus on how to mine the gold from those guest appearances.
Stephanie Calahan, the Business Vision Catalyst and author of Guest Appearance Gold. She is known for the fast transformations that she facilitates with her clients through working at the intersection of head and heart. She works with busy, purpose-driven entrepreneurs to own their brilliance, leverage their business and get their message out with power, ease and joy; so they can make a powerfully positive difference in the world, exponentially up-level their profits, shift their mindset towards possibility and take a no-excuses approach to boldly creating a highly successful and meaningful business built around who they are. In record time her clients dance with joy as they experience greater clarity, confidence, profits and guilt-free freedom. She helps you create a wildly profitable, life-loving business of service, meaning and guilt-free freedom.
Questions Answered on this Episode about Guest Appearances
What is Guest Appearance? How do you get your first guest appearance? How do you get your next guest appearance? What do you do before the day of your appearance? What do you do after you appear on your show? What benefit does appearing as a guest on other people's platform bring to you? How do you create leverage after appearing on a show? How do you syndicate your guest appearance across different platforms?
Links Mentioned on this episode: Stephanie Calahan
Triberr
Get a FREE Book at Guest Appearance Gold - Learn more about how to squeeze every ounce of gold from every guest appearance you have from now.
It's the dawn of a New Year. 2017 is here, and we are bouncing back on the podcast as well. :)
Today, I have the honor of hosting Leslie Hassler, and we discuss the topic, "Bounce Back This Year & Reginite Growth in Your Business."
Have you ever felt like walking away from everything in your business? In her first business, Leslie Hassler sure did. After struggling to grow back her interior design business after the 2008 recession, Leslie was ready to through in the towel. She was burned out and just sick and tired of being ‘sick and tired’. In an ultimatum moment with herself, Leslie decided to get help or get out. Luckily, she wasn’t ready to quit.
Getting help, her business grew 150% in less than 6 months. Confident that she could, she set about rewriting the rules to business and get back her zest for being an entrepreneur.
Leslie Hassler
Today, Leslie owns Your Biz Rules and coaches women business owners to bounce back from burn out, reignite growth in their business and their passion for doing what they do.
Leslie has the unique ability to simplify the complex process of building and growing a business, whether it’s marketing, sales, systems, or just finding time to do it all – you’ll make more progress working with Leslie than you ever did on your own.
In this "Bounce Back This Year & Reginite Growth in Your Business" episode, you will learn:
How to create different leverage How to bounce back this from a previous burn out you must have had How to pay yourself should you do well in your business and even many more.
Free Gift from this episode
Marketing Quick Fix
In this episode of the podcast, I share with you the 9 Podcast Trends to Look Out for in 2017 and how you can jump in the tidal wave, and take the lead in the rising podcasting trends.
Consistently over the last 5 years, podcasts have been growing around the world.
As at few nights ago, December 18th, 2016 precisely, while checking Google Podcast Trends, Nigeria is one of the 3 countries in Africa where interest in podcasting is really on a dramatic growth.
What does these podcast trends mean to us as experts and business builders?
Podcasts will not be ignored in the coming year. If you have ever considered podcasts as a medium to share your message with the world, this is about time you got started. In the crowded space of written content, those who give their audience a different way to consume their stuff will outshine those who don't. This has been my story. You don't have to wait till next year before you begin. You can go right now to The Audacity2Lead Podcast Academy to start learning how to create your first podcast and launch within the next 7 days. That's even before this year ends. With the surge in online marketing, brands and organizations will be on the lookout for community influencers like you and I to be their ambassadors. Deola Kayode recently shared this on John Obidi's Smart Business Teleseminar, and of the 9 rising trends in the podcasting space for 2017, this is one of them. Native advertising will be done through podcasts, which means more money for podcasters.
So I sat down on a Facebook live and shared with my community Nigeria Podcast Network about the 9 Podcast Trends to Look Out for in 2017, and how each applies to us.
Inspired by Ramona Rice's article on Podcast Websites about this same topic.
Please enjoy the episode
And you can watch the video below as well (optional).
Segun Akiode is a member of the Nigeria Podcast Network, one of those few people we started the journey of podcasting together even before I published my first episode. He is the author of Corporate Misfit, which was recently reviewed by Connect Nigeria.
Interestingly, now he talks about getting a job, and helping organizations take their human resources to the next level. But he didn’t start out that way originally.
In this episode of Audacity2Lead, you’ll get to hear what and what Segun Akiode did to transit from being an employee to having his own business, Crescita Consults. More importantly, you’ll get to learn how he went from writing just to share his knowledge and insights to starting a podcast that has literally put him on the spotlight across the nations.
[Tweet ""You decide what Google says about you," says @segunakiode"] Some of the things I discussed with Segun Akiode on this episode:
How he narrowed down to career from chemical engineering How Segun started as a paid employee, even how he got a job 8 weeks after his NYSC. (NYSC means National Youth Service Corps done here in Nigeria for graduates of university and polytechnic.) How he was forced to have his own business – corporate consulting. How he took that same business to mass market – employability talk How he got started with podcasting, and how has it helped with his positioning in the marketplace, and the opportunities that brings his way both online and offline.
Mentioned on this episode: Segun Akiode’s website
Getting featured in local media can literally take your business to a whole new level. It will change the perception of people about what you are really doing online. It can strengthen your voice as an authority.
Today is one of our journey interviews where we get to hear the story of someone like you doing something really amazing, and the lessons we can pick from their lives and businesses. Joining me today on the podcast is Queen Chioma all the way from the UK, and we are looking at getting featured on local media.
Queen Chioma Nworgu, MA, BA (hons) is an International Motivational Speaker, a Singer, Success Coach, TV Presenter and the Director of UK's Dazzling Beauty. She was born and raised in Great Britain and her heritage is Nigerian. While young, she wanted to be on TV, and today she has had over 100 TV appearances across various TV Channels which include ITV 1, ITV 2, BBC, MTV, Latin TV. She is as well a weekly Presenter and and Guest speaker on Lizzy Show Ben TV and was the TV Host and Presenter of the TV Programme on Ben TV called UK Policies for 7 weeks in 2011.
[mixcloud https://www.mixcloud.com/dayo-samuel/how-to-get-newspaper-tv-radio-to-feature-you-in-local-media-with-queenchioma/ width=100% height=120 hide_cover=1 light=1]
On this episode about getting featured in local media, you'll get to hear:
How at 8 years old, Queen Chioma requested to be interviewed on BBC for the Queen. How her dream of being a TV personality over time evolved irrespective of her Nigerian parents who didn't want her to. How she gets to meet with celebrities and stars. How she gets consistent TV interviews. How charisma and confidence connect you to hosts and editors of local media. How podcasters are already friends of the media if they see themselves that way. How one NO can lead to several YESes.
Mentioned on This Episode About Getting Featured on Local Media:
Queen Chioma Website
Queen Chioma on Snapchat (TheQueenChioma)
Anxiety comes from the place of fear. If you know just 5 steps to live anxiety-free, would you take action on them?
Okay, so you’ve been battling different fears, let me ask you: Who do you think you need to be in order to be good enough, to belong, and to be loved?
If you could let go of who you thought you should be to embrace who you are, what will that give you?
If you didn’t need to be anyone else, who is it that you would want to be?
In this episode of Audacity2Lead, I’m joined by Andrew Pearce from Anxiety Free Living, and he walks us, in a very deep and detailed conversation, through how to make this year an anxiety-free one.
Imagine you coming to a place where you are engaged with life in your own way. Being able to be very comfortable in your own skin, being present and happy, and experiencing the kind of joy you really want. Wouldn’t you want that?
Exactly why you must listen to this episode. This is not another episode about strategy, you will discover the psychology and the physiology you truly need to live anxiety-free.
IN THIS EPISODE ABOUT HOW TO LIVE ANXIETY-FREE, YOU WILL LEARN:
Give positive meaning to mistakes and failures. Most of the time, it is not the doing or taking action on something we are afraid and become anxious about, it is the perceived consequences, how we think we would be judged that we worry about. Nothing has meaning except the meaning we give it. Making a mistake is an opportunity to learn, you either win or you learn. [Tweet "Nothing has meaning except the meaning we give it."] Call out your fears: Getting really clear on what you’re actually fearful of. You will learn particularly how to handle this fear by facing it along with your friends. Judgment: We are judging all the time even when we are not aware of it. It creates fear of not being good enough, not belonging, not being loved, or being rejected and picked on. This could create a lot of anxiety. Attachments: Buddha said, “Attachment is the root of all sufferings,” and that comes from ego because we are attached to people, possession, places, identities, images, outcomes, things, how we think life should go or how it should be. And why the ego is attached is because we have this fear of not being enough. When you listen to this episode, you’ll find out exactly how to overcome the fear of loss of what you’re attached to so that you can live an anxiety-free life. [Tweet "Attachment is the root of all sufferings - Buddha "] Embracing uncertainties and vulnerability: A lot of anxiety comes from uncertainties. You overcome uncertainty by taking action, and getting the job done. You embrace femininity by being present in life, and not worrying about what’s going on. You will also learn how to integrate all of these pillars in your life, and how to handle the perceived consequences. How introverts and extroverts alike can be shy and anxious, and of course how they can overcome it altogether.
MENTIONED ON THIS EPISODE: Anxiety Free Living website (Andrew Pearce)
Visual content is on a huge rise. "34% of marketers selected visual assets as their most important content, behind blogging (45%) and before videos (19%)." according to Social Media Examiner. What if you could do this and do that to get your visual together?
Usually, you take some time to create really great content, and then you're ready to publish it and share your thoughts with the world, and then you pause, "How I wish I knew how to make very good visuals to attach to this post..."
I created this visual with Canva . Image from Pixabay.
Well, think no more. Now you can create visual content for your online marketing or the contents your create. That's exactly what I will be sharing with you on this podcast episode.
Imagine being able to create these Visual Content:
Images for your Podcast episodes Blog posts Conference materials Powerpoint slides Webinar presentations Adverts, And, it could be as simple as just your regular social media updates.
Image Resource Tools:
Pexels.com: you don’t have to give any attributions or credit to use their images. Unsplash.com (you subscribe and every 10 days you receive 10 new images in your inbox), Morguefile.com Compfight.com (you use keywords to search what concept you’re looking for) Pixabay.com (I just recently discovered this after I purchased a new app for my Android phone, and then I notice the app pulls images from a particular site, that site was Pixabay. And interestingly, Pixabay releases photos to unplsash, and so far, they have sent 8,839 images
Colour Resource Tools:
Adobe Color CC - Allows you create colour schemes that fit your branding. What makes it easy is the colour pallete generator which simply allows you see the codes and hex numbers of your colour selection and compare them as well. Colorzilla.com – It is a colour picker. And it works with virtually the colour on your screen. Somehow I think it is more a gradient generator. Now what’s a gradient colour? Gradient is when you have a hue and a shade of same colour on an object. Yellow to a slight darker yellow inside the same area of colure is a gradient. Colorzilla has Chrome and Firefox extensions.
Icons:
Elegant Fonts I have on my system that I use for icons. It contains 360 icons that are flat out usable any time. Flaticon.com where you can get icons, avatars, cartoons. This is particularly useful when you’re trying to come up with an illustration of something. Some of what you’ll find include: shopping cart icons, social media logos,
Fonts:
Dafont.com Compare font combinations
Putting them together:
As a picture – Canva.com, PicMonkey.com, Google Drawings, RelayThat, Pixlr.
Canva
PicMonkey
As a Video: Adobe Spark Post has iPhone app as well.
Adobe Spark
What tools are you using to create your own visual content? Please share with me in the comments below. Remember to get focused, get started and be impactful
I bet you probably didn’t know something like invisible audience existed. You’re about to discover it anyway.
So, what’s the concept of an invisible audience?
Okay, say you see that you have a lot of views on your videos, tons of downloads for your podcast, a lot of traffic to your site, large email list subscribers… But then, no comment, no emails, no sales, no money made…nothing. Everything is just as silent as hell on a gloomy day (that’s if its even as silent as grave, anyway)
The thing is this…
Your audience is broken into 2
The visible The invisible
Most of the time, the invisible group are the highest.
In fact, it is said that only about 20% of your audience will be visible and active.
[Tweet "Only about 20% of your audience will be visible and active. Others are invsible"]
Majority, 80%, will be onlookers – completely invisible.A major reason why we seem to overlook them.
I’m not surprised when I enter a Facebook group of 2000 members and only about 100 of them are really engaging with the group
That’s even more reasons I don’t delete emails of subscribers when I deliberately ask for a feedback and no one is responding
Its all the factor why I don’t discard people on my BBM contacts – the over 1500 of them. Even with all of the noise going on...
I’m well aware of the existence of my invisible audience.
This is also different from what is called an imaginary audience, where you imagine and believe that multitudes of people are enthusiastically listening to or watching you. According to Wikipedia, this state is often exhibited in young adolescence, people of any age may harbor a fantasy of an imaginary audience.
In 2014, Buffer App wrote a post, Why Your Social Media Posts Are More Popular Than You Think: Inside the Invisible Audience… and that was how I got introduced to this idea of the invisible audience.
Imagine a few days back, I advertised something and one of the first few persons to jump at it was someone in the invisible audience.
I was like, "Oh, you still dey here?"
Her response was, "What you said just now really hit me, and I will like to step forward."
When 213 people listen to your show, and maybe just 2 send you a message about what you did or said, how does that make you feel?
Being aware of my invisible audience has helped so far. I actually discover this way back like 2014 or so.
Then my podcast used to be about 200 to 300 downloads per week.
Then maybe 3 or 4 persons would send me a feedback.
I used to ask myself then, where are the others?
Now, I don’t do that anymore because I'm aware.
Somehow I even see waiting on comments and likes as vain metrics.
You may want to be more careful with what you do on social and what you say on your podcast after reading this
When I was at paid employment, one day I was in the cubicle, and an email came in.
I opened this little box and read, and zap! it became an inspiration because of the particular condition surrounding me then
I copied out a line (just one line) from that email and posted it on my Facebook timeline as usual a quote.
2 days later, I was standing in front of my boss, and guess what…
The line I copied out is what he had on his screen.
So he asked me who and what am I referring to, and what was my intention when I posted it.
He understood it was a quote that I saw somewhere, yes, but it was too spectacular.
With my melancholic gentility, my apologies were ‘plenty’ on his table.
Eventually I explained, but the damage was already done.
I couldn’t have imagined he would see it when I was posting.
I couldn’t have assumed it would mean something different to him as well.
Since then my awareness of the invisible audience became even stronger.
Having started podcasting in June of 2014, I have over the last months learnt a few lessons, today on this episode, I share 9 lessons I learnt from 24 months of podcasting with you perhaps you'll find encouragement to pursue what matters to your life.
It is great to be back from podcast hiatus. My break from podcast was due to my website shut down a few months back, and having to get it back up from the backend. Happens to be one of the lessons I learnt from 24 months of podcasting, LOL.
Announcement for this Episode: As I resume the podcast, I will be working more with this schedule.
1st week:A Solo Show, where its just you and just me, digging into a topic that matters deeply to your business and leadership; 2nd week:A Topical Conversation, when I chat with an amazing guest or business expert on a specific topic; 3rd & 4th weeks:A Journey Interview, where I get the chance to hear from an incredible entrepreneur who shares the trials and time-tested wisdom that came from doing business, and adapting the lessons for all of us; 5th weeks (if there is one):A surprise :) Really it's going to be surprising... Haha
Snapshots from 9 Lessons I Learnt from 24 Months of Podcasting: [Tweet "A good start is far better than perfect procrastination. #GetStarted"]
Good start is far better than perfect procrastination. Podcasting gives you a practice platform, hones your knowledge, creates a track record, and expand your network just as it has done for me. Podcasting has helped me become a spokesperson for myself and my business. I used to think people will buy because you produce content. No! Wrong! You'll find why they will get to buy. I share even a character flaw I have. Podcasting has taught me what I do go a long way. You'll hear a story. People love to learn from people who talk like regular people. You'll hear how my impostor syndrome gave way for me to be free to be me. Podcasting, because it involves speaking, it has built my confidence and increased my understanding of how to tailor your content to your audience needs. Everybody can talk. Only a thoughtful person can help someone learn well through proper, meaningful communication.
[Tweet "Everybody can talk. Only a thoughtful person can help someone learn well through proper, meaningful communication."] Mentioned on This Episode
Nigeria Podcast Network Janielle Lewis Michael Hyatt Cliff Ravenscraft Daniel J. Lewis John Lee Dumas Erik J. Fisher 200 Churches Podcast
I hope you find this episode useful. Remember to Get Focused, Get Started and Be Impactful.
Victor Ekpo Bassey helps entrepreneurs become high profile, highly paid persons of influence in their fields. Today he joins me on the podcast to talk about how you can build a business and community around your life message.
Your life has a message. You want a business. What if you merge the two and build a business and community around your life message, knowledge and expertise? This exactly is what you’ll be learning how to do on this episode of the show.
Higlights of this episode about Building a Community around Your Life Message
Every decision you have ever made in your life has been influenced by something. This is your life message – a thin line that runs through everything you do.
Mentioned on the episode: Highlypaidexpertsnetwork.com
The Facebook Group
A business model is simply how a business is setup to make money. A business archetype is how the business owner operates. Diapers.com, setup as an ecommerce store, that only sells baby diapers. It will be normal to say it won't sell, but the advantage the company had was linked to birthrate, which increase at a steady rate.
Over the first 2 years of a child's life, he or she will need to use lots of diapers. Right?
That then means that once they get a new customer to buy, the customer stays with them for at least 2 years.
"Steady revenue."
Gidicakes - I got to meet the co-founder last week. They're basically into cake making. The office is in a building somewhere around Surulere.
Gidicakes makes cakes. Their uniqueness is in having different cake templates which can be customized to fit customer's themes - wedding, birthday, anniversaries, etc.
Gidicakes uses instagram as the major avenue to reaching their customer. Once the customer likes the picture, and makes an order, they hand-deliver to them at home or a chosen location.
9 Business Archetypes: How to Choose a Business Model to Jumpstart Your Online Business Below are some of the top 9 business archetypes found around, listen to know which one you fit in, and how to build something off that.
The Eduprenuer — the Edupreneur researches specific topics, tactics, and strategies to help her customers solve specific problems. Rather than delivering them through freelancing or traditional books, the teacher uses digital products like ebooks, online courses, and membership sites. Examples of Edupreneurs include myself, Steph Obi. The Mediapreneur — the mediapreneur can take many forms, including podcaster, newsletter curator, or food blogger. What ties them all together is their source of income from affiliate marketing, advertising, donations and sponsorships. In other words, they make money from their content. Linda Ikeji, Bella Naija, Ofilli is a typical example. The audience is the product they're selling. The Freelancer — the freelancer uses her skills to help others build their businesses. Common freelancing skills include web design, web development, social media marketing or management, photography, copywriting, and business consulting. Capeworx.com The Coach — the coach unlocks the potential of individuals. She uses the tools of listening, questioning, and guiding to help her clients reach their goals. This differs from the freelancer in that she exclusively works with individual clients. Examples of coaches include... The Merchant - buys and sells goods from other makers through storytelling and ecommerce. Konga. Jumia. The Retailer — the retailer is an entrepreneur who has been around the block and sees an opportunity to lead his industry into the digital age. He is a real estate agent, coffee shop owner, or insurance broker who sees the power of the web to grow his business. Lamudi.com.ng could be a good example here. The Nerd — The nerdy engineer uses her technical skills to build tools for others. She focuses on solving problems through technology. PayPal, Simplepay, Voguepay are examples of this. The Artist — the artist sells his paintings, photography, comics, apparel or sculptures directly to his customers. These “products” don’t systematically teach things, but, rather, represent creativity, beauty and/or emotional power. Examples of artists include O'Tobi Arts, Yvonne. The Maker — the maker is a craftswoman/man. She makes jewelry in her workshop. He makes furniture in his wood shop. She creates monogrammed linens in her spare bedroom. They use ecommerce platforms to sell their wares directly to customers. The maker differs from the artist in that he makes functional products rather than art. Examples of makers include sellers on Konga and Jumia. Orion Creations.
Can you combine these business archetypes? Yes! Absolutely. Almost every Entreprenuer I know is a combination of these 9 Arche...
What do you think is the most important aspect of your business? Simple. Marketing.
If you don’t market, you’ll not get customers.
If you don’t have customers, you’re not in business.
Much more importantly, is when you have a system in place for marketing your business.
A system that almost automatically runs on its own.
Today on this very actionable episode of Audacity2Lead, I interview Johnson Emmanuel, CEO of KorieFusion and we discuss the 5 Step Marketing System you can use to take your business from zero to revenue generation.
If you’ve been seeking ways to increase your bottom line, this is it.
ON THIS EPISODE, YOU WILL LEARN:
A step by step approach to using digital to market your business An effective Facebook style of generating income from your marketing activities. How as an author, you can get started with this 5 step marketing system You’ll also discover how this sytem helped a client generated $200,000 in revenue Find out how I also used this same marketing style to sell my Break the Frame Virtual Bootcamp. What kinds of metrics are much more important for your business.
MENTIONED ON THIS EPISODE:
Register for this program: http://session.koriefusion.com/limited-time-offer/ Get a free 1 hour custom marketing session with Johnson right here. http://session.koriefusion.com/custommarketing/
Isn't it time you started some profitable endeavours? On this episode I'll show you how to run your calling - profitably - in 5 steps.
ON THIS EPISODE, YOU WILL LEARN HOW TO RUN YOUR CALLING PROFITABLY:
About when I first started #Audacity2Lead, and for a couple of months I kept teaching, training and all that, and I was wondering, how I will ever be paid for any of these things I’m doing and the key lesson I learnt Understand what positioning is. Positioning is how you solve specific problem for your market, or your audience. In my case, the problem I solve for people really is not that of potential to productive performance like I used to say when I started, it was more of helping people who already have identified what they want to do with their lives, or the direction they want their businesses to head and push them to step out and lead with more influence. And to do that requires they get on stage, step on a platform. When you get your positioning right, you will be better able to magnetize the right kind of audience. Yes, you story will attract a lot to your tribe, but those who will open their wallets to you will be those who connect to your positioning. Once people are attracted to your positioning, having a product to offer is the next thing. How having a product is a way to build credibility fast. How I wrote my first book 47 common mistakes Nigerian bloggers make in 2014 and turned it into a product. How Blog with Excellence came to be.
MENTIONED ON THIS EPISODE - RUN YOUR CALLING PROFITABLY: 5 Steps to build your authority, multiply your influence and generate income from your online platform
How to start a podcast in Nigeria plus 20 free tools
5 ways to get started with platform-based leadership
How to attract your audience by designing a magnetic story
Building a tribe around your leadership
How to design the solution you bring to your platform
Discovering developing your unique leadership style
I’m excited to share this episode with you today, because what I'll teach - 4 reasons you've been underperforming - kind of forms the main emphasis of this podcast for this year.
Everything I’ll be doing on this podcast this year will have this 4 basic element to it; the interviews, the live shows, the Q and As, just about anything.
SHOUT OUT: John Obidi
4 REASONS YOU’VE BEEN UNDERPERFORMING AND HOW TO CHANGE THAT THIS YEAR
You do not know what you are supposed to do – clarity of key function You do not know how to do it – training and development You don’t know why you should do it – goals, vision, motivation There are obstacles beyond your control – these are most times frames of mind
ON THIS EPISODE, YOU WILL LEARN:
Clarity of expectations is what causes not knowing what to do. How empowerment through knowledge helps you with how you're to do what you're meant to do. Why you should give yourself permission to do the things that really matter. Why breaking the frame is not just an option, it is neccessary to overcome your reason for underperforming
All of these together, you'll be able to get focused, get started and be impactful.
What are you grateful for this year?
Join me as I am joined by Mayowa Ajisafe as we discuss the highlights of 2015.
The lessons, the good, and not-so-good highlights of 2015.
IN this episode, you will hear some background stories, ideas, and things we've been doing privately.
Today, I want to share some of the first time experiences that have happened in my life in 2015 with you and challenge you to make something happen in your life for the time as you enter 2016.
This episode looks more like a snapshot of the things that I experienced personally and in my business in a single year. SOME FIRST TIME EXPERIENCE I HAD THIS 2015
From being ranked as top 3 on iTunes To having guests from different parts of the world on my podcast To having clients from outside Nigeria Hitting my 6-figure income month goal Winning the award for Under 30 Achievers’ New Media Entrepreneur of the Year this December Receiving the award for Youth leadership Development also this December Being at a beach for the first time Even using a selfie stick for the first time :)
All of this and more you’ll hear as I recount my first time experiences this year.
HOW DOES THIS EPISODE BENEFIT YOU? If you do the task I give you on this episode, you will be able to look back at 2016 and would have created for yourself a phenomenal 2016. ANNOUNCEMENT Break the Frame Virtual Bootcamp holds 4th of January through 10th, register here to create the kind of year you’ll be proud of.
Figuring your way through how to connect everything you do together as one? Here’s how a core message will help and exactly the steps to take to create or find your core message.
ON THIS EPISODE, YOU WILL LEARN:
What a core message is How to find your it through a difference you already have and a big idea you want to embrace How a it serves as the determinant of the kind of consistent voice you communicate with The 2 ways finding your core message will influence what goes out from you How to put together your core message based on what you find in 4 columns mentioned on the episode.
[Tweet "A core message is the heart of everything you do."] LINKS MENTIONED ON THIS EPISODE:
The episode about designing your story
I will like to share three basic things with you on how you can make money online especially where to start when you're out of funds.
This episode is based on a question I got from a listener.
I go on to provide what will be required if you’ll generate any income online and quick steps to take when you need to begin.
ON THIS EPISODE, YOU WILL LEARN:
MINDSET:
All of these won’t work if you don’t take care of the mind game. Really when it comes to making money online, your mindset can be your biggest obstacle.
SKILL SET:
You have something someone has need of, marketing is how the person gets it. What can you do? What skills or expertise do you have? What do you already know to do that can be transacted
TOOL SET:
Here I don’t recommend you start something new. In one of the articles I wrote on Audacity2lead, I actually said: “With what you already have or know, find an existing system or model that’s working and jump in.”
3 QUICK SYSTEM IDEAS YOU CAN START WITH RIGHT NOW…
Freelancing – Fiverr, Elance, Odesk, Guru, Tutor.com Monetizing your content – blog, podcast, youtube videos, shutterstock, sell digital content through itunes, Online shop or store – importation business, konga, jumia, dealdey, shopify…
TIP SHARED: Take action! Stop consuming too much information product. Like a student of mine once told me, “she is now a professional student.”
I hope this episode was helpful to you particularly. Want to reach me? Send me a mail dayo@audacity2lead.com.
Till next time, I am Dayo Samuel, and I encourage you to get focused, get started and be impactful.
Whatever you do or don't do, someone's life is being changed.
This episode of Audacity2Lead takes you deeper into what convictions are and are not, and I go on to share with you 5 things I wish I’d known earlier on about convictions and how they affect how you influence others.
[Tweet "Whatever you do or don't do, someone's life is being changed."]
ON THIS EPISODE, YOU'LL LEARN:
How I came across a small book that inspired this episode The 5 things you don't often hear about convictions How conviction is developed How it eventually influences how you lead others
MENTIONED ON THIS EPISODE: Richard Okere Jr.
Isaac Godson Alade
Chunu “Unusual” Teajay
Let's discuss in the comments below...
Remember to Get Focused, Get Started, and Be Impactful.
Conferences are great for me especially when they have to do with a direction I’m heading at a stage of my life.
What I am today is a reflection of deposits made from all of them and personal inputs from people.
Last year, 2014, around this same time, I met with Victor Bassey, and we talked which eventually led to me hiring him to help me redesign my business system.
Last week at excellence in leadership conference at Daystar, the same place we met a year ago, we got together, and one of the things he said was, “See what you have become in one year.”
Now this year is my third time of being at ELC, my first being 2012, then 2014, 2015.
Today on Audacity2Lead, I want to share with you 4 key things I learnt from this last conference, and recommend a conference to you.
ON THIS EPISODE, YOU WILL LEARN: 4 key things I learnt at the excellence in leadership conference as taught by each speaker:
Ownership (Poju Oyemade)
Take ownership of what you have.
The power of stories (Kunle Afolayan)
Everything he taught were embedded in the stories he shared. He didn’t say point one, point two. He simply told stories un-end.
Media as a catalyst (Victor Oladokun)
He shared something amazing and as a podcaster you will hear how you you have better advantage.
Leadership (Victor Adeyemi)
Excellence… a better way to do what you do. In his presentation, he made a statement that caught my attention, “if you cannot do great things, do small things in a great way.”
[Tweet "If you cannot do great things, do small things in a great way @victoradeyemi"]
As he taught, he used an analogy of Maslow’s hierarchy of human needs.
Originally, they are 5 motivational needs: Biological and physiological; Safety and protection; Social; Esteem; and then, Self-actualization, which is where realizing personal potential is found. MENTIONED ON THIS EPISODE:
Victor Bassey Gabriel Olatunji Legend Blouwatife Adesuji Tife Inspires Isaac Akinpelu Wale of Oloreo.com Adeola folorunsho of Fabrics & More Koch Ijachi of the hip hop group DualEdge Lanre Olusola Matthew Adedoyin Coach Sam Obafemi
You go high enough till you hit a plateau, then you begin seeking new methods and strategies, so you can smash the plateau and reach new levels of success. What would it take for you to do that?
Welcome to this episode of Audacity2Lead. My guest today on the podcast is David Shriner-Cahn and he shares how you can take the limits off the levels of success you've had, smash the plateau and build a business that aligns with your core values.
David is the President of TEND Strategic Partners. Host of the business podcast, Smashing the Plateau, featuring leaders helping leaders break through barriers. He works with CEOs of successful companies that keep hitting roadblocks. He created the TEND System™ to reduce stress, decrease costly mistakes and identify, find, integrate and manage the resources companies need to smash the plateau and drive success.
ON THIS EPISODE, YOU WILL LEARN:
How David got started in business. How he came to found Tend Strategic Partners and of course, Smashing the Plateau podcast. The difference between being a coach, a consultant and a project manager. When you hit a plateau, what steps to take to breakthrough and create greater success How your core values help you create the path you take your business.
TIPS SHARE ON THIS EPISODE:
Success is very personal. It is different from person to person. The key to being successful is simply taking consistent massive action. You can’t plan what you want to do today unless you want to know where you want to end up.
MENTIONED ON THIS EPISODE:
Get a free discovery session where you’ll identify actions you can take to create greater success in the next year. 5 setbacks experienced by superstar entrepreneurs Tendstrategicpartners.com Twitter: @tendsp
Remember to Get Focused, Get Started, and Be Impactful.
Authority is built through influence. Influence results in authority. Want to build influence and authority in your field? You need to answer these three questions. Read on to find out, and listen for details.
Today I want to take you behind the scenes of Audacity2Lead, and let you in on my secret formula to building influence and authority.
If you carefully follow and apply what I’m about to teach you on this episode, you will practically become the go-to resource on matters you handle from your platform.
As you know my goal here is to help you get focused, get started and be impactful. I believe if you have to succeed in today’s world, you've gotta have a magnetic message, a marketable product and a meaningful platform.
The reason why influence is important in this conversation today is because if you’re going to be building authority, influence serves a very important part of the equation.
[Tweet "Authority is built through influence. Influence results in authority. "]
ON THIS EPISODE, YOU WILL LEARN:
How Audacity2Lead was born How the word authority is from a root word that’s also having author, which means to author something, to found something, to master something, to be a leader at something. It is also the root of what it means to publish information, to be a dispenser of some sort. How Saying has to do with what I’m doing right now; Showing has to do with visuals, videos and image; Scribing has to do with writing, articles, poems, prose or text content. The word influence itself comes from Latin word influere |in-flu-ere| which translates to mean your power to cause change. Originally influere means for something to flow into another thing. So when you hear that leadership is influence, and if influence is your power to cause change, that means leadership really is your power to cause change. It means you’re influencing something in someone’s life. The concept of Repeated Exposure in building influence and authority. How I have been able to rise to the top in just over a year, and got on the radar of over 12,400 people
TIPS SHARE ON THIS EPISODE: Want to build your influence and authority? You need to answer three questions:
What do you already know that you can share with others? What do need to know that can enhance how you help people? What is your primary communication channel?
MENTIONED ON THIS EPISODE:
Nigeria Podcast Network Podcast With Excellence The Effective Executive by Peter Drucker Young & Strong – a youth leadership development ministry organization Aminat Kalejaiye Contact me here
ANNOUNCEMENTS:
I’ll love to help you create a path for you to follow in building influence and authority online. I want to invite you to work with me to design a path for your influence and authority, a clear strategy that will include how you share your thoughts and expertise with people, and in the way that seem the most natural to you. Leave me a message here. Once again, if you’re looking to launch your podcast with excellence, I’m oprning up my 4 weeks online coaching program that will help you position yourself and your podcast, help you with the tools, techniques and workflow necessary to launch a podcast that’s excellent. You’ll learn how I promote my show, how you can promote your show to a global audience, and of course, the 4 podcast monetization strategies I use and teach my students. Become a member of the network here.
I see you again on the net episode.
Remember to Get Focused, Get Started, and Be Impactful.
If you’re launching your platform, whether as a speaker, coach, consultant, or whatever delivery models you choose, it is very important you understand what I’m about to teach you on this episode: how to up level your positioning with a product.
UP LEVEL YOUR POSITIONING WITH A PRODUCT
First, it helps you manage the level of personal involvement you have with your audience or tribe. And then, it helps you properly put people, your tribe members where they belong.
Note: Uplevel simply means taking things to the next level.
So far, you have learnt in this series:
5 ways to get started with platform-based leadership, how to attract your audience by designing a magnetic story, how to build a tribe around your leadership, how to design the solution you bring to your platform, discovering developing your unique leadership style, and your feedbacks have been massively impressive.
SHOUT OUTS: Seun Ogunmola
Tayo Akano
Yinka Ajagbe
ON THIS EPISODE, YOU WILL LEARN:
About when I first started #Audacity2Lead, and for a couple of months I kept teaching, training and all that, and I was wondering, how I will ever be paid for any of these things I’m doing and the key lesson I learnt Understand what positioning is. Positioning is how you solve specific problem for your market, or your audience. In my case, the problem I solve for people really is not that of potential to productive performance like I used to say when I started, it was more of helping people who already have identified what they want to do with their lives, or the firection they want their businesses to head and push them to step out and lead with more influence. And to do that requires they get on stage, step on a platform. When you get your positioning right, you will be better able to magnetize the right kind of audience. Yes, you story will attract a lot to your tribe, but those who will open their wallets to you will be those who connect to your positioning. Once people are attracted to your positioning, having a product to offer is the next thing. How having a product is a way to build credibility fast. How I wrote my first book 47 common mistakes Nigerian bloggers make in 2014 and turned it into a product. How Blog with Excellence came to be.
TIPS SHARE ON THIS EPISODE: 4 ideas to uplevel your positioning with a product that you can put to use right away….they are questions actually and they are:
What is the ultimate result you provide? What steps does your ideal audience, client, listener, reader, needs too take to get that promised result? What depth or level of personal involvement is required on your part? What price can you place on that value, that result you’re providing?
MENTIONED ON THIS EPISODE:
Blog with Excellence
5 Steps to build your authority, multiply your influence and generate income from your online platform
How to start a podcast in Nigeria plus 20 free tools
5 ways to get started with platform-based leadership
How to attract your audience by designing a magnetic story
Building a tribe around your leadership
How to design the solution you bring to your platform
Discovering developing your unique leadership style
Remember to Get Focused, Get Started, and Be Impactful.
Who you are is what you’re passing on to the world, be it your lifestyle, what you’re saying - good or bad. When you become conscious of the ripples you create around you, then you'll be better able to lead with more influence.
This episode of #Audacity2Lead, I'm joined by Janiele Lewis, and here you will discover what to do to create your legacies of health, wellness, love and awesomeness through the energy of love, laughter and leadership.
Janiele Lewis is the founder of Legacies of Health, she is the 'ripple maker of wellness,' Bioenergetic specialist, preconception doula - meaning she helps aspiring mamas and papas naturally promote and protect their fertility while protecting the short and long term health of their future baby. At Legacies of Health, Janiele uses love as a central tool to energize her clients to explore natural ways to honor their bioenergetic design, increase their holistic resilience, and co- create ripples of awesomeness.
ON THIS EPISODE, YOU WILL LEARN:
To understand the power of love in 7 types How the kind of relationship you have with yourself impacts the relationships you keep How taking care of you creates a ripple of wellness and overall your legacies of health The key roles of love, laughter and leadership in building a legacy for yourself One main reason why employees leave organizations
MENTIONED ON THE PODCAST:
Janiele Lewis’s site Blog with Excellence Kit
Thank you for listening to this episode. Please leave a rating and review for this podcast on iTunes. Remember to Get Focused, Get Started, and Be Impactful.
Being able to single out your own leadership style is the key to high impact. As you go on building a platform for your leadership, you'll express yourself in the most congruent way, it is very important you discover and develop your unique leadership style.
Here are 10 models in discovering and developing your unique leadership style
Gary Wills, in his book, A Certain Trumpet said, “Certain leaders have had high impact because their particular style of leadership meshed perfectly with a specific need in society.” In this episode, you will learn the most fundamental thing in leading with influence. If you have to meet needs, you will need to understand your unique leadership style.
You will learn how to handle snide remarks and comments that don't need to be considered because the commenter doesn't understand your unique leadership style.
HOW TO DISCOVER AND DEVELOP YOUR UNIQUE LEADERSHIP STYLE
Identify your leadership style or styles from what you will learn fro this episode. Rate yourself, then share your discovery with people who are familiar with your leadership. Determine whether your leadership style fits well with your current leadership situation. Identify the leadership style of each person on your team. This helps you do two things: One, it helps you make sure each person is matched with the leadership position that allows him or her to make the greatest impact. Two, it allows you to determine what leadership function is lacking on your team and what style of leader should be added next, either as a staff or a contributor Commit yourself to developing your strongest leadership style and growing in the areas you are weak
MENTIONED ON THIS EPISODE:
Blog with Excellence: Start, Grow & Monetize your Blog in 10 days or less. (Special episode discount)
If you enjoy this episode, please share with someone.
TRANSCRIPT As you go on discovering and developing your unique leadership style, here are the 10 basic models you need to be aware of.
VISIONARY LEADERSHIP STYLE
Has a crystal clear picture in mind of what the future could hold Appeals to everybody to get on board with their vision Responds to opposition by digging in his heels and raising his voice louder Has a natural ability to do some things well, but will require others to handle those things he cannot Nehemiah saw the overall plan and moved people to accomplish the vision
STRATEGIC LEADERSHIP STYLE
Has the ability to take an exciting vision and break it into a series of sequential, achievable steps that everybody can understand and participate in Challenges team members to stick with the plan till the goal is accomplished Strives to bring the various sub-groups of an organization into alignment so that all the organization’s energy will be focused toward realizing the vision Gideon always had a strategy given to him by God for each task
DIRECTIONAL LEADERSHIP STYLE
Has a God-given ability to see and choose the right path for his organization as it approaches a critical intersection (points of important decisions) He may never stand in front of a public to speak, but he has an uncanny wisdom that makes it to assess the values of the organization, the mission, the strengths, the weaknesses, the resources, the personnel, and the openness to change, and chart a direction
MANAGING LEADERSHIP STYLE
A popular statement that describes this could be, “Leaders do right things, while managers do things right.” Has the ability to organize people, processes, and resources to achieve a mission He is a champion for bringing order. Monitoring and fine-tuning a process, motivating team members by establishing mile markers (growth measuring parameters) on the road to the destination He may never get the attention of people, but he is managing people and progress towards the organizational goal
MOTIVATIONAL LEADERSHIP STYLE
Whatever platform you build is to fill a need a market has. It becomes a niche over time.
Being able to design the solution for that niche helps you to stand out.
In this episode of #Audacity2Lead, you will learn what it means to design a solution people want as you build your platform.
When I talk about solution, it simply means how you provide value in the marketplace. By designing the solution you provide to the tribe you're leading, you have a higher advantage in attracting them to your platform, because you're more clear with the kind of results people who follow you will get. THREE QUESTIONS TO BEGIN WITH:
What problems will you be solving for people? What solutions will you be offering people? How will you deliver the solutions you have?
ON THIS EPISODE, YOU WILL LEARN:
What a niche really is, and how you can find one quickly The root of the word niche The story of how I found my way into teaching podcasting Different approaches to design the solution you'll offer
MENTIONED ON THIS EPISODE:
KeywordTool.io Google Keyword Planner How to Start a Podcast in Nigeria - Plus 20 Free Tools My Twitter handle Nigeria Podcast Network 6 Steps to creating content that gets results Day Job to Dream Job Click here to download a quick niche cheat sheet to know how to find a problem a market has that you can provide solution to.
Thank you for tuning in for this episode. Remember to Get Focused, Get Started, and Be Impactful.
Who belongs in your tribe?
Okay, what even makes a tribe?
How do you know you have a tribe around your leadership?
On this episode of #Audacity2Lead, I talk about what happens as you get on stage and start sharing your story and message with the world – you attract people who eventually become your tribe members.
ON THIS EPISODE, YOU WILL LEARN:
2 definitions of the word tribe, and my favorite of the 2 4 categories of people belonging in the tribe your build around your leadership:
Fans Freelancers Friends Funders
3 Simple Tips to Build Your Tribe
Talk like a real person; Encourage interactions with you; and, Tell your personal stories.
MENTIONED ON THIS EPISODE:
Identifying your tribe 5 Step to Authority, Influence and Income
[UPDATE]
I did an edit to this episode after it went live. If you hear a sound not as crisp as the original file, enjoy it :D
Thank you for tuning in for this episode. Remember to Get Focused, Get Started, and Be Impactful.
The audience you build around your platform is dependent on the kind of stories you share/tell.
“I had everything. I was on top of the world. I had this fantastic relationship. Life was great. Then I lost everything including the relationship. I was heartbroken, discouraged, and in despair. I had to figure my way out of the mess. But it turned out to be a blessing in disguise because I went through ____, and I learned how to really make life happen. Now I am ___.”
Can you relate with that?
On this episode of #Audacity2Lead, you will be designing your branded stories, story actually, which you will be taking to your platform.
This continues our discourse on platform-based leadership. By now, you’d have determined the kind of platform you’ll be standing on.
You will learn to tell and share your magnetic story, so you can begin to attract the kind of audience who will be engaged, and find your story very relevant to them.
Basically, a Story is formed by 2 things:
A Personal Path A Personal, Authentic Voice
ON THIS EPISODE, YOU WILL LEARN:
How sharing my different stories have attracted clients and customers The essence of a personal path, and what makes up as elements of your personal path: What a backstory is How the Progresses you have made contribute to the development of your magnetic story Discovery (aha moments, eureka moments) you have experienced Successes you have recorded How your authentic voice is made up of one or two of: (i) Sage (ii) Sherpa (iii) Struggler How to actually dig into your story and bring relevant ones specific to your particular platforms.
MENTIONED ON THIS EPISODE:
How to live a meaningful story 11 Essentials of a Great Task Tribe post – how to identify your tribe Becoming a Coaching Leader What determines the platform you choose
Thank you for tuning in for this episode. Remember to Get Focused, Get Started, and Be Impactful.
If you have to be heard, you have to be seen. Same way, if you have to lead, you have to lead from somewhere. Whatever you choose becomes your platform. But before you choose, what determines the platform you get on?
Photo Credit: Sergiu Bacioiu via Compfight cc
Today, on this episode of #Audacity2Lead, I walk you through the simple 5 steps to getting started with platform based leadership.
The interesting part, this is the first in a series of podcasts related to platform based leadership that I will be taking you through over the next couple of weeks.
ON THIS EPISODE, YOU WILL LEARN:
2 basic categories of platforms that you can get on Why I believe in platform based leadership so much 3 things that determine the platform you choose for your leadership 5 ways to get started quickly My recommendation for the category of platforms to get on
MENTIONED ON THIS EPISODE:
Get the image I used to teach here Essentials of a Great Life Task episodes (start from here)
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful. Consider leaving me a rating and review on iTunes. If you love this, please share with your friends.
Edu-preneurship is how you turn the ideas in your head into something people will pay you for. Several people are practically clueless how to go about that.
Our expert guest on this episode is Sarah Cordiner, whose purpose in life is to plague the world with change-makers, impact-creators and educators. This is to enable entrepreneurs and infopreneurs to effectively inspire, grow and inform others with their knowledge, expertise and passion - whilst doing so in a profitable manner.
MORE ABOUT SARAH CORDINER: Sarah provides training, keynotes, workshops and coaching to schools, universities, colleges, entrepreneurs, small/medium/large businesses, prisons, Government and professionals in building their brand, sales, business, positioning and impact, using the powerful, value-giving and transformative medium of education and training.
She is an author, qualified trainer and thought leader in 'Edu-preneurship', 'Edu-marketing', Entrepreneurship, Efficacy and Education.
Having become a resident in Australia just 2 months prior to starting her company, the significance of Sarah’s achievements cannot be overlooked. She is the living breathing example that with passion and dedication, ANYONE can build a successful business that gives back – and she’s only 29!
ON THIS EPISODE, YOU WILL LEARN:
Where to start from when you don’t have money, no contacts, no formal training – nothing, and get started quickly building your authority. How to create content that engages your audience including when you are not able to create the content The simple steps to take when entering a corporate market How to find your niche without searching for your niche – this is very counterintuitive. How to use Facebook groups to build audience and following. And so much more…
MENTIONED ON THE PODCAST:
A downloadable file for your perusal (to be made available to email subscribers) Main Training Sarah on Facebook and her You Are What You Niche Group Sarah on LinkedIn Twitter: @CordinerSarah Video - YouTube
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
What do you do when you're in-between vision and fulfilment?
Everybody pursues something, right?
Today, I share with you 5 things to do while you wait between your calling, leadership and fulfilment.
[Tweet "What do you do when you're in-between vision and fulfilment? Here's what to do while you wait"] ON THIS EPISODE, YOU WILL LEARN:
The 5 Steps to take while you wait to become who you want to be Why waiting is not really a problem How waiting and leadership ties together
SHOUT OUT
Fruitful Ujah Podcast
Thank you for tuning in for this episode. Next episode I'll be spaking with Sarah Cordiner from Main Training, Australia.
Remember to Get Focused, Get Started, and Be Impactful.
And yes, please share with your friend.
This is a SPECIAL ANNIVERSARY EPISODE recorded on a teleseminar where I taught a simple 5 Step Luminary Platform Map that helps you take an idea, a passion, a message, take a business online, build your authority, multiply your influence, and generate income.
It took place on Thursday June 18th, 2015.
As requested by listeners, and those who couldn't join in for the live show, here it is as a podcast episode. More info about this episode is found here
I know after listening to this episode, you will want to request more information, use this page to contact me to join the group I announced.
Thank you once again for listening. Especially celebrating with me on my birthday :)
Enjoy
Find what you like, sell it. Find what is selling, sell more of it.
Which do you prefer?
This episode of #Audacity2Lead was inspired by these 2 ideas about product sales, when after speaking with Mayowa Ajisafe, I posted it on my timeline on Facebook and BBM.
The question generated a couple of responses, some on the side of option 1, and some on the side of option 2.
Some were audacious and went for the 2, and presented their ideas in some very pretty ways.
The outcome is what you hear on today’s episode.
YOU WILL HEAR FROM
Richard Okere Jr Oyinye Okoye Ekene Tony Eziashi Godxone Solomon Abutu-Obekpa Phillip Swindall Eluwa Chinedu Moe Ebute Ademola Bezalel-Jehu Morebise Aronke Vigo Omame Oiselene Micheal Oludare Bodunrin Temitayo Afriknots
APPRECIATIONS
Tosin Subulade DrTalle Davidson Amedu
Once again, thank you for tuning in for this episode. Remember to Get Focused, Get Started, and Be Impactful.
And yes, please share with your friend.
SPECIAL ANNOUNCEMENT This Thursday, June 18th, I will be hosting the anniversary edition of #Audacity2Lead and will be sharing with you the 5 Step Luminary Platform Map for building your authority, multiplying your influence, and generating income online. It will be my gift to you for one year of this podcast. You can join in here by 6pm (WAT). I’ll be glad to have you on the show.
Every content you create is an experience you’re giving to that person interacting with you. The more deliberate you are with your content, the better the experience you produce.
In this episode of the #Audacity2Lead podcast, I walk you through the 6 steps to take when creating content that gets results.
If you have been creating content - online or offline, that is not producing the results you seek, then these steps should guide everything you do and how you create your content.
As you may know, we are bombarded with information every side. But do you notice that is is only the type that helps you get a result that gets your attention?
The trick is what I reveal in this resumption-from-hiatus episode where I talk about… 3 Kinds of Results Every Content You Create Should Target
To Be. To Do. To Have.
SPECIAL ANNOUNCEMENT
Audacity2Lead is one year! Celebrate this with me on the 18th of June (this month) as I host a live episode of this show by 6pm GMT+1. You’re going to get the chance to ask me questions directly on the show, and have you be a part of the show live. This may also mean I wouldn’t have to publish a show next week so we can have the live show on Thursday. The show will hold here: http://audacity2lead.com/liveshow
ON THIS EPISODE, YOU WILL LEARN:
The 6 steps to take when creating content that gets results whether blog post, broadcast messages, or podcast shows. The difference in the content that informs, counsels, advice, suggest or instruct. How to use lead to generate interest for your content
SHOUT OUT
The Jokotade Show Johnson Okorie of Podcasters Kingdom
Thank you for tuning in for this episode. Remember to Get Focused, Get Started, and Be Impactful.
And yes, please share with your friend.
If you haven’t yet started your coaching business, this episode will give you an insider’s secret that very few beginners know.
If you have started, Marc will show you how podcasting helped him grow his coaching business. That’s not. You will learn even more…
In this episode of #Audacity2Lead, I discuss with Marc Mawhinney, host of Natural Born Coaches podcast how you can begin your journey of becoming a coach, and we dig into how to add podcasting to your coaching business.
ABOUT MARC Marc Mawhinney is a lifelong entrepreneur who began his coaching business after starting several other companies, including one that grew to 100 employees. His passion and specialty is helping other coaches build successful businesses by defining their target markets, implementing systems to better manage their time and make more sales.
He launched the “Natural Born Coaches” podcast - a daily podcast where he interviews successful coaches - to help support the worldwide coaching community. The show became an immediate hit – making it into iTunes “New & Noteworthy” category in its first week of release and greatly exceeding the average downloads for new podcasts. Marc is on a mission to help coaches spread their message and their value to as many people as possible! ON THIS EPISODE, YOU WILL LEARN:
Insider’s insights on how to become a coach Why free coaching is really not good for your business How to define your target market and niche by asking questions Why it is important you have a single leverage-able platform for your business and leadership. How to use podcast as a coach and how you can add podcasting to your coaching business
MENTIONED ON THE PODCAST:
Natural Born Coaches Blog with Excellence Kit
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
“We don’t follow writing and abandon other passions we have, because if you have to write, you have to write about something.” This week's episode features a great guest, A.C. Fuller who has been teaching writing for over fifteen years. A former adjunct professor of journalism at NYU, his work has been featured in the Register Star, the Poughkeepsie Journal, and New York Newsday.
He is an associate member of International Thriller Writers and a member of the Pacific Northwest Writers Association. The prologue to his writing book, WRITER 2.0, won the 2014 San Francisco Writers Contest, non-fiction category. His debut novel—THE ANONYMOUS SOURCE—will be published by Booktrope in June of 2015. He now teaches writing and literature at Northwest Indian College and lives in the Pacific Northwest with his wife, Amanda, daughter, Arden and son, Charles.
He also is the host of Writer 2.0 podcast.
On this episode, we talk about how writing helps you influence more people.
THIS WEEK’S ANNOUNCEMENT
Blog with Excellence just launched and I’m exicted to finally have it available. It’s a guide I created to help you start, grow and monetize your blog bringing together all the lessons I’ve learnt being online. Find out more about it here. I’m starting a new podcast to chronicle the everyday life of Nigerians, but I need support from my friends and listeners. Listen to this episode to learn more how you can join in.
ON THIS EPISODE, YOU WILL LEARN:
How writing [really] helps you influence more people What you need to do before you start a blog. Starting up a blog, the first 3 steps before you create the blog How to create content that engages your audience and how you can make your readers do something specific for you How you can find controversies, what’s going on, and your take on those things and use that to get attention from cold audience.
TIPS SHARED ON THIS EPISODE:
If you cannot write long posts, stay with shorter ones Develop a blogging schedule Find a unique way to present your ideas, niching your focus to solve a specific problem for your audience. Plus much more.
MENTIONED ON THE PODCAST:
AC. Fuller’s site Writer 2.0 Podcast Blog with Excellence Kit
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
[UPDATE] This is an encore episode. It was originally published before the site went down, had to put it up to continue the series. Enjoy :)
One thing that makes a blog and podcast effective is the ability of the host to laser-focus the niche. It simplifies the process of marketing it.
Scott Roberts who is my guest on #Audacity2Lead today shares how niching his blog got him to be the most trafficked blog in the fire food category.
SPECIAL ANNOUNCEMENT
I’m excited! Tomorrow I’ll be at Social Media Week speaking alongside Jesse Onomiwo we will be discussing “Harnessing the Podcast Goldmine in Africa.” If you have been hoping to launch your podcast, now you have my guidance, instructions and availability in a live event. Click here to register for free.
ON THIS EPISODE, YOU WILL LEARN:
Why your niche blog and podcast can bring you more targeted traffic. How a blog and podcast platform establishes you as an authority. And lots more…
LISTENER QUESTIONS:
Dubem Menakaya asked, “How do I discover the pain points of my blog audience, and how do I market to them?” Uche Anigbogu asked, “What is podcasting all about and how can I be actively connected?” Michael Agene asked, “How do you monetize a podcast?” Oluwakoya Aina asked from our Facebook page, I would ike to start a Wordpress blog. How do I and what is your advice?”
MENTIONED ON THE PODCAST:
Scott Roberts’ site Firecast podcast Scott Roberts on Twitter The survey I did to know the pain point of my audience. The result of that survey Typeform.com SurveyMonkey.com
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
If you are going into a podcast niche or topic that already has a number of people in there, then you have to find creative ways to make yourself stand out. How do you do this?
This is the focus of this episode of #Audacity2Lead as Scott Murray shares with you how you can up your game, come up with a creative approach to emphasize your difference, and stand out in your industry.
Scott Murray is a creative host, content producer, host of The Assembly of Geek Podcast. He's written and produced content for Public Radio and podcasting. He's also worked in front of cameras and microphones as an on-air and voiceover talent.
SPECIAL ANNOUNCEMENT
[LET’S MEET] I will be going for #SMWPodcastAfrica session at the Social Media Week event in Lagos, I’ll be joining Jesse Onomiwo to facilitate this special session of the event, and we are looking at the topic “Harnessing the Podcast Goldmine in Africa.” If you have been hoping to launch your podcast, now you have my guidance, instructions and availability in a live event. Click here to register for free. Podcast with Excellence: 30 Days to a Luminary Podcast course is still opened for registrations. Click here to be notified when registrations begin.
ON THIS EPISODE, YOU WILL LEARN:
How your podcast approach can determine if you will be different or not. One way you can be creative through how you present your podcast. You will hear about when Scott was going to start his geek podcast, he saw what everyone else was doing, and asked himself, “What if we make everybody dress in superhero costumes, and make it look like we are all converging in this hall of justice?” How Scott mixed his podcast with narrator, which sounded like a 1940 announcer who introduces every show. Then bump the show up with 1940 music and sounds. How he decided to follow a different route when getting celebrity interviews on his show. One advantage of being on a podcast is once you’re on, it is up for everybody to hear, 24/7. People get to hear you talk every time. There are millions of English-speaking blogs on the internet that you will have to compete with, but there are just thousands of podcasts, most of them suck. So there is a vast opportunity for you to stand out.
TIPS AND RESOURCES SHARED:
Start small and simple. Build credibility. Then go big. This allows you to build expertise and show how effective you can be. When starting a podcast, pick something you’re passionate about, because it will eventually show in the end product. Make sure you love what you’re doing. Figure out what sort of value you can provide your audience that they cannot get somewhere else. If you want to do interview show, to help your podcast don’t go out of the gate to get popular, famous people. Instead of going after those people who are being interviewed all the time, there are others out there with really good stories, with great content too. If you do this, then your show becomes where people get what can not be found anywhere else. Audacity (free podcasting software) Samson Q2U USB Mic Evaer Get some production elements – Run a search on Pond5.com
MENTIONED ON THE PODCAST:
Scott Murray on Twitter: @mrscottmurray Scott's website The Assembly of Geeks.com The Assembly of Geeks on iTunes Register for Harnessing the Podcasting Goldmine in Africa for free
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
One of the great benefits of having a blog or podcast platform is that you get to connect with people who you would have never had a reason to connect with.
Imagine having someone who told you they were moved by something you said to the point of crying.
On #Audacity2Lead today, Joe Pardo from Dreamers Podcast shares his story of how he started blogging and podcasting, and then met people who have been influenced by the things he was sharing on his blog and podcast.
If you are a leader, coach, consultant, speaker, a far better way to position yourself as a person of influence is to have a blog or podcast platform. Having the two is advantageous though.
Joe Pardo who has recently become a friend of mine - and I recommend listening to his podcast - shares some tips to how you can get started with blogging and podcasting.
SPECIAL ANNOUNCEMENT
Another session of Podcast with Excellence: 30 Days to a Luminary Podcast course is a few weeks away. I will be taking just 20 people through how to start, run, and grow your podcast. Click here to be notified when registrations begin.
ON THIS EPISODE, YOU WILL DISCOVER:
You don’t have to really be an ‘expert’ to influence people. Once you can step on stage and speak on a platform, sharing what you know, people will automatically see you as the expert whose words, and ideas can help them get some specific results. How as a young guy, Joe got started with blogging during the days of Yahoo Geocities, and making some little money while promoting an under-age night club. How Joe got the idea for Dreamers Podcast and quickly made the leap to start while on flight to another city, and the kind of influence he’s had since launching his podcast.
TIPS AND RESOURCES SHARED:
Audacity (free podcasting software)
MENTIONED ON THE PODCAST:
Joe Pardo’s website Listen to Dreamers Podcast here Join Nigeria Podcast Network on Google+ for free
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
Please leave a rating and review for this podcast on iTunes or Stitcher (Android)
Quick note: A major challenge I know most emerging leaders like you are facing is the lack of platforms of expression. So this month is going to focus on helping you build or launch a platform online.
One of the things that made 2014 an interesting year for me was my decision to launch my platform. It gave me more opportunities to speak into people’s lives directly. The blog and podcast were the basic instrument.
The series beginning with this episode will focus on how you can step up your leadership and influence more people. More about that later…
On this episode, I interviewed Jason Hartman, the Founder and CEO of a number of companies including Platinum Properties Investor Network, The Hartman Media Company. He is a successful entrepreneur, public speaker, author and media personality, he is the host of Creating Wealth Podcast.
At the age of 19, Jason embarked on a career in real estate. His creativity, hard-work and persistence has earned him to rank in top one-percent of Realtors in the US, earned multiple awards, and most significantly become a multi-millionaire.
ON THIS EPISODE, YOU WILL DISCOVER HOW TO LEVERAGE PODCAST TO GROW YOUR BUSINESS:
Podcasting is really representing a big opportunity for solopreneurs, small business owners to get the word out without spending a lot of money. Everyone is an expert in something, whatever their business or profession is, and all they need to do is go on and talk about it. How Jason trumped radio advertising 9 years ago to start a podcast that educates people with long form, deep content which over time has earned him over $10 million revenue. The challenge with having started his first podcast which still exists 9 years later. How regular talk radio is almost a waste of time for consumers of audio content with lots of commercials and how podcast has a more precise advantage. How podcast is going to grow dramatically in the coming years. How anybody can get into podcasting, especially with a low-barrier entry. No license, no formal education, etc. How Jason’s podcast grew organically. The very simple steps to starting your first podcast. Click here to see a simple guide I created.
[Tweet "Everyone is an expert at something, whatever their business or profession is, and all they need to do is go on and talk about it. #Audacity2Lead"]
TIPS AND RESOURCES SHARED:
Facebook group organized around podcasts Google Doc (Smart Sheets add-on) 7 Habits of Highly Effective People
MENTIONED ON THE PODCAST:
Jason Hartman’s website Jason’s podcast network – HartmanMedia.com Join Audacity2Lead Tribe Members private group
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
If you have been looking to launch an online coaching, consulting or training business, look no more, this episode is for you.
First, I met Thomas Fulmer through a coaching course I took which was taught by Jeffery T. Sooey of Master Coach University, and we connected and today I have him on the podcast to share with you how you can launch an online coaching business.
As an entrepreneur, business owner, and professional speaker, Thomas Fulmer has over 18 years experience working with businesses, chambers of commerce, and professional organizations. His experiences while building 6 companies and training 1000’s of people has taught him many lessons, including the wisdom of seeking out experts and mentors. His expertise includes Communicating Effectively Under Pressure and Conflict Resolution (otherwise known as Dealing with Difficult People) , Sales-How to Sell Without Selling and Sales Process Consulting, and Developing Effective Leaders and Managers.
ON THIS EPISODE, YOU WILL DISCOVER:
How simple it is to get started with coaching generally, just as Tom did back in 2007. How knowing people, getting out there just doing what you can do brings you more coaching clients, or startup clients by people becoming interested in what you do. How you can transit from something you naturally do into what could bring you income. How to get started with coaching and training generally. If you work with family member, you are doing good, but if you can work with a spouse, you are doing better. Steps to take to get started with online coaching: Create a solid platform; Have a very good organization; and more that you will discover on this episode. Why you need to have a target audience when you’re new and getting started. In fact, do not be afraid to narrow who you’re targeting. Where to go when you have to market your new coaching business.
LISTENER QUESTION: Mayowa asked, “How do I get my first client if I’m just starting and nobody knows who I am?” ANSWER: Who is in your sphere of influence? Usually people have some circle of influence and that sets certain some expectations. So what you do is look through who your contacts are, the connections they have, and assess how they see you. What you do is you pick someone who already sees you as a trusted expert in that area, and then simply reach out to them and ask for an introduction.
Second, who do you know that can benefit from whatever it is you are helping people do? And simply ask them question.
Third, create an online profile that matches what you want people to see about you. You want whatever they see should set an expectation for what to come. TIPS:
Coaching Solutions: Secrets to Sales Success in 2015 - Some Mistakes You Need to Avoid When Launching Online. Never forget to create a professional presence that sets the expectation for people. This is because people will look you up. Don’t start presentations too soon. Don’t waste time marketing to people who are not really your target market. Don’t be afraid to narrow who you are targeting.
Look for how to build strategic alliance. Find, create, collaborate, work together with people to do things. The better you are at collaborating with people, the more effective you will be.
MENTIONED ON THIS EPISODE:
Coaching Solutions: Secrets to Sales Success in 2015 When You Need a Speaker (Special Discount for #Audacity2Lead tribe members)
JOIN THIS WEEK’S CHALLENGE:
Can you help me and other listeners create something unique to us. I’m trying to create a name for listeners and followers of #Audacity2Lead, and I want you to join me in creating the name. In the comment section, you will find that I wrote this : ‘Uncrowned CEO’ as the name that is on my mind. If you agree with this name, simply comment why you do, and if you don’t, I want to hear from you. Give me ideas, suggestions and whatever. Let’s create a movement, come on, let’s do this.
We kick this year off with a very inspiring conversation with Ben Kubassek, best-selling author, and CEO of multiple companies.
Ben achieved all of the financial goals he set for himself at the age of 27, and then had a burnout, which led to discovering his life task, message and passion.
Ben, who is 56 years now, believes the missionaries of the future will be young entrepreneurs who have specific life tasks.
Ben is the CEO of a lot of companies some of which are in the arenas of home building/land development, construction, retails and speaking/training. Most of these he started after leaving his granddad’s commune at the age of 21.
Ben is the best-selling author of Succeed Without Burnout and 5 ‘F’ Words that Will Energize Your Life.
[Tweet "The missionaries of the future will be entrepreneurs – @BenKubassek #Audacity2Lead"] ON THIS EPISODE, YOU WILL DISCOVER:
How Ben has never had a job in his life. How without education or money, and even being raised in a hen house, working from 14 to 21 years on a farmland, Ben grew to become the ‘Who is Who in Canadian Business’ in 6 years. 4 types of entrepreneurs: Entrepreneur, Social Entrepreneur, Mission Entrepreneur, and Legacy Entrepreneur. 3 things every social entrepreneur should care about: People, Profit, and Project. How what makes you mad, sad, or glad can be a pointer to your life purpose and passion. How it is a lot easier to start a business in this time and age where you don’t have to have an office, yet run a business that reaches the whole world. 5 ‘F’ words that will energize your life Things to do when beginning an entrepreneurship journey.
TIPS SHARED:
Very simple tip to avoid burn out: 30 days of physical exercise. Setting goals in each area of the 5 ‘F’s in your life. 3 tips to starting a quick business: support, encouragement, knowledge or what Ben calls know, grow and go.
MENTIONED ON THE PODCAST:
Young Entrepreneur System Free tools for young entrepreneurs Succeed Without Burnout Succeed Without Burnout (Kindle Edition) 5 ‘F’ Words that Will Energize Your Life Ben Kubassek on Twitter Ben Kubassek on Facebook
Click here to listen or subscribe on iTunes
Thank you for listening to this episode. Remember to Get Focused, Get Started, and Be Impactful.
Welcome to this episode of the Audacity2Lead podcast.
This episode would be a crunchy one for you if your consideration has been to leave your job to pursue your passion.
On this episode I asked 5 experts who I love and respect to give their best advice for someone leaving his or her job to pursue his or her passion, and I must tell you the answers are phenomenal.
I asked Emeka Nobis, Coach Sam Obafemi, Tomisin Ajiboye, Ade Olowojoba, and Mayowa Ajisafe.
One common thread with the different answers they gave is that you can have a job and pursue your passion. SPECIFICALLY, YOU WILL LEARN:
Why do you want to leave? If you leave, what will you be known for? Can you or can’t you start your passion as a side gig? What contingency plans do you have in place? What things do you need?
For me, I started pursuing Young & Strong, my passion in 2010. In 2012, I got on board the staff of a non-profit organization. A year later, I was permitted to run that assignement alongside my paid employment.
Today, I’ve left that job and now fully focused on what I’m doing now. Looking back I learnt some lessons, which is reiterated by the different persons you will be listening to.
First is Coach Sam Obafemi, who is an Anger Management Therapist and Business Coach.
Next is Emeka Nobis, Best Life Strategist and head at Profound Impacts
Tomisin Ajiboye is the senior consultant at Idea Factory, who shared some tips way beyond the question to even starting up and running.
Ade Olowojoba, who gives the next answer is a HR personnel with Career Solutions Africa.
And finally, the thrilling story of Mayowa Ajisafe of AuthorsCrib.com. SPECIAL ANNOUNCEMENT This is the last episode for the year 2014. From 2015, we will pick up from here and introduce a number of things for your development.
If you got questions to ask, kindly tweet at the different guests and they will surely answer you. Their twitter handles respectively: Coach Sam Obafemi, Emeka Nobis, Tomisin Ajiboye, Ade Olowojoba , and Mayowa Ajisafe.
MENTIONED ON THE EPISODE
Mayowa referenced these posts on the podcast
How to Pursue your Passion without Money
It’s Never Too Late to Escape a Passionless Career
If you have the ability to speak and press the record button, then you have an incredible opportunity in front of you to make some serious impact doing something that is both fun and easy - an on a massive scale just as I've done.
Few weeks before I released my first ever podcast episode... With Earl Alright
Just take a moment to imagine where you would be right now if you had your own radio or TV show with hundreds or thousands of loyal listeners all over the world in just a few months from today.
Well, I am privileged to have started my podcast The Audacity2Lead a bit early and feel it’s wonderful to share with you how you can start yours.
My journey into podcasting started with me running a finely-edited audio broadcast of my pastor’s messages on Facebook, Twitter, BBM and Whatsapp. I then went ahead and uploaded them to our church’s website.
In the bid to make the process better, I discovered podcasting is a cool route to publish the message my pastor has been given. Then I started testing…
What caught my eyes those days was that the first audio I published didn’t get much attention, but from the third and fourth, I suddenly began to have over 200 downloads weekly for each episode. And till today, even after I’ve paused publishing them, the stats are almost in that range.
Want to Learn More About How You Can Start Your Own Podcast? Enter your name and email to get more info
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OKAY, SO WHAT’S BIG ABOUT PODCASTING? To a beginner, podcasting may be audio, video or media content shared over the internet. I’ll say it’s more like having your own radio or TV show with listeners and viewers around the world.
The unique thing about podcast is that you don’t need a radio or TV, you don’t even have to listen to it on your computer. Almost all smartphones now have in-built capacity for podcast.
If you use an Android phone, maybe Techno, you can get Stitcher from your Play Store. With Blackberry, you can check your media folder for an app icon called Podcasts, or you may download a completely different one from Blackberry App World.
The beauty of podcast is that you can listen to what you want, when you want, where you want.
Since you can download them to your phone’s mp3 player, you’re able to take and share your podcast to the farthest part of the world. SO, HOW CAN YOU START YOUR PODCAST? You are probably may have thought about starting your own podcast here in Nigeria, but you feel overwhelmed by all the expensive technical know-how’s you find online.
That is why I did this episode of the Audacity2Lead podcast just for you.
Imagine a podcast about how to podcast. Hilarious!
Just a few days ago, I read on Razor Social that “Podcasting is set to continue to grow at a rapid rate for many years to come. What YouTube is doing to TV is like what Podcasting is doing for radio. Imagine in a few years time when you hop into your car and you switch on the podcast instead of switching on the radio. That is certainly going to happen!” Now, as a Nigerian considering going into podcasting, this will be an awesome time for you to step in as there are a handful of us in this space.
With a podcast, you can get beyond the eyes of people into their ears and make the impact you so desire to make.
Now, let me show you some steps to starting your own podcast.
FIND A KEY PROBLEM NIGERIANS HAVE THAT YOU CAN SOLVE ON YOUR PODCAST.
A good place to begin is to find a need and meet it. This is my mantra for leadership. You cannot solve all the problems Nigerians have. The best you can do is pick one that you’re gifted and empowered to solve, and be a master there. Maybe podcast consulting is my new found love, who knows. But of course, leadership is at the fore of my calling.
I see problems as challenges and a few of them I’ve noticed here in Nigeria are:
Unemployment (which Segun Akiode is already trying to solve with his Employability & Care...
If you’re thinking of giving up, remember why you started.
Giving up or abandoning a project is almost commonplace. This episode of the Audacity2Lead podcast gives you some encouragement why you should not give up on that calling, or life task. This episode is dedicated to those who started with their life task, but left off having lost interest, discouraged, or whatever. This is number 10 in the series ‘11 Essentials of a Great Life Task’. I wonder why the audio quality of this episode was faltering. Well, that’s what we learn from trying and sticking to what you are called to do.
SPECIFICALLY, YOU WILL LEARN:
Evaluate, analyse and review what you did. How activating the law of commitment contributes to staying your course. It is all or nothing. If you are not going to be committed to your life task, you won’t be able to make anything out of starting over. Eliminate distractions. Take up that idea, make it your life. Think of it. Live on that idea, let every muscle, nerve you have feed on that idea. Be willing to pay the prize to fulfil what you are called to do. Be flexible enough to accept change in the planning stage of your re-start up. Run your life on principles instead of opinions. Other people would suggest what you did wrong and what to do right, but it is not every idea people share with you that will help you when starting over. Make every effort to improve on the dream you have. The first time your goal was 1000, when starting the second time, make that goal 2000 so that it enables you to activate all the energies you have to pursue it, with increase momentum.
You can stand up and stand out! MENTIONED ON THIS EPISODE Where to find all other episodes in this series. Click here. Resources to help you NOW, ADD TO THE DISCUSSION Is there anything you don’t understand well? Or maybe some ideas you have for someone starting over, share with us by leaving a comment below.
God gives every one of us a good start –especially the first time, but it is up to us to finish strong. What we often ascribe to God as his sovereign orchestration has very little in determining how we end up. [Tweet "God gives every one of us a good start, but it is up to us to finish strong. #AUDACITY2LEAD"]
This episode of the Audacity2Lead podcast lifts the mask off starting up with your life task for the first time.
Gradually the series ‘11 Essentials of a Great Life Task’ is coming to an end with this being the 9th. And we want to thank you for being here from the first in the series.
If you want to listen to the episodes before this one, click here. ON THIS EPISODE, YOU WILL LEARN:
The answer I gave to a guy who said, “Find purpose, be a solution, meet a need, let passion for what you do drive you, money is an added bonus.” How that paradigm will make you end up poor if you’re starting for the first time. IDENTIFY. This means you should start with the end in mind. Getting started for the first time requires you have a picture of the end from the beginning so that the journey is easier to chart. CLARIFY. Here, you construct the path that will take you wherever you’re headed. Sit down, and determine the time frames necessary to fulfil some measurable parts of the calling. PROJECT. Bring the whole task you’re meant to accomplish out to the open. Gone are the days you hide dreams from dream-killers, if you come out clear on the dream, it will attract even better people than killers of the dream. PURSUE. A dream you don’t pursue now soon becomes a nightmare.
NOW, ADD TO THE DISCUSSION Is there anything you don’t understand well? Or maybe ideas you have for someone starting for the first time, share with us by leaving a comment below.
You have been told to stop doing the work you hate and start doing what you love.
The question is: where and how do you get started on that route?
(c) JamesPhotography
Today, on this episode of the Audacity2Lead podcast, we decided not to shy away from this avoided topic of living a meaningful life while doing what you love. We're talking about how to get paid to be you. This is another shot of the series ‘11 Essentials of a Great Life Task.’
SPECIFICALLY, WE DISCUSS:
Why it is important to embrace your uniqueness. Tara shared a simple formula for determining your uniqueness on a previous episode – YOU to mean YOUR OBVIOUS UNIQUENESS. Now we put it to practice as we bring it to where you get paid to embrace that obvious uniqueness by deliberately making it known. Branding Yourself to stand out. People won’t pay for a commoner. Aspirations either, won’t get you on a paying line. To do this, you clarify these three things: who you are, what you do, and how what you do solves problems for people. I share my story of how I made over N50,000 in less than 2 months without having a job using my phone.
5 TIPS TO SELLING ANYTHING ONLINE AND OFFLINE
Identify people who have needs, a problem they have and are looking for solutions to. Provide that solution in a different way than they have seen. Create a way for people to find the solution you have Decide how you will get paid, that is how you will get your money. Find how you will keep communicating with them.
MENTIONED ON THIS EPISODE Embracing the Uniqueness of Being You
How Podcasters can change the world by Cliff Ravenscraft
Focus Your Life – a lesson I learnt from music
Mastery by Robert Greene
The 4-Hour Work Week by Tim Ferris
Lucrative Pen by Dami
Launch by Jeff Walker
LET’S HEAR FROM YOU Got questions or you don’t understand anything well? Leave a comment for us in the comment below.
74% of employees are said to be experiencing a personal energy crisis.
That’s a huge number considering the fact that most people are on a job they don’t really love.
Productivity has to do with creating value. It is the balance of input and output. Personal productivity will then mean what you do to create or receive value.
On this episode of the Audacity2Lead podcast, we discuss how to increase your personal productivity as part of the series ‘11 Essentials of a Great Life Task.’
SPECIFICALLY, WE DISCUSS:
THE POWER OF THE LIST: 2 kinds of list: to-do list; and the to-be list. We almost always have a lot of things we want to do. Keeping those things in your head won't help your personal productivity productivity. The best way I've handled this is to write things down. Notes on your mobile device should be enough for this. Blackberry, Android, iPhone etc.
TIME BALANCE: Time has various levels of quality. First, you have to make the best of each kind of time. And second, you have to try to make your time higher quality. I use a printed Calendar block to schedule my time.
HANDLING INTERRUPTIONS: As unavoidable as interruptions may be, you can control them. Set clear boundaries and communicate it clearly to your colleagues, friends and associates. If your email is a load on your neck, turn off internet connection when you have to. Doing things like this doesn't mean you're avoiding interruptions, it does mean you're controlling them and not allow them control you.
THE PRODUCTIVE SLEEP: The effectiveness of a 10 minutes nap. The thing is that postponed rest never comes until you're forced to by, maybe, a break down.
PROCRASTINATION: "The real productivity problem people have is procrastination," someone says. What is procrastination? It simply is the counsel that plays in your head telling you 'it can always be done later.' Click here to read on how to beat the counsel of until.
TAKE THE ENERGY TEST: 74% of employees are said to be experiencing a personal energy crisis. Take this energy test to figure out where you need to focus your energy
THE MYTH OF PERFECTIONISM: The myth of Perfectionism is the mother of frustration. It you need to do it all, get started first, make adjustments as you go on.
MENTIONED ON THIS EPISODE The Energy Test – Take it here for free
How to Invest in yourself
How to Beat the Counsel of ‘Until…’
THANK YOU OF THE WEEK Coach Sam Obafemi of Barnabas House
Segun Akiode whose birthday was the day we recorded this episode
Adeh Jones
Sam Semako of CareerWise Consults
Emeka Nobis
Oludami of LucrativePen
Mayowa Ajisafe of AuthorsCrib
OlaPurpose James Asu
Obafemi Fawibe
John Obidi of ObidiSocial
Ebuja Jon de Pol of AskEbuka
Ade Olowojoba of Opportunities for Youth
Emmanuel Iji
Treasure Kalu InsipiringTeekay
Osas Omoruyi
Bukola Jegede
Godxone Solomon
Oyinye God’s Own Diva
Victor Bassey
Onyekachi Umendu (Non-Conformist)
LET’S HEAR FROM YOU Which of these tips is your takeaway, something you will go and apply right away to your life to move it forward?
There are 2 assets you have. The one you invest in determines the result you get with your life.
Investing in yourself is a critical way to prepare yourself for something big.
Life is seed before harvest with time in-between. Whatever products or results you find in people’s lives are outcomes of certain investments, which you can call seeds.
This episode shares with you 3 of those investments necessary for maximizing your potential.
We look into how to invest in yourself so you could get to that productive performance level you desire.
This is the 6th in the series, ‘11 Essentials of a Great Life Task.’ SPECIFICALLY ON THIS EPISODE, WE DISCUSS:
Why whatever you pay for is different from what you get. You either pay for what is real or a value perceived. How do you identify perceived value? Check these three things:
Pricing Packaging Promotions
Beyond these, there is the real value, and that is often immeasurable.
Mental Investment Physical Investment Spiritual Investment
WHY SHOULD YOU MAKE INVESTMENTS NOW THAT YOU’RE YOUNG? If youth-hood is a blunder, adulthood becomes a regret. If youth-hood is a lot of investment, manhood would be a lot of enjoyment.
If you invest in yourself while growing up, you get your ROI in old age.
TARA ASKED: What would you advice a young lady who is so full of ideas, but all she does is lie on her bed saying, “I’m thinking about money,” resulting in laziness, moodiness?
Money is a license to freedom. It frees you to do the work that matters. You don’t get paid for the potentials you have, you are paid for your performance.
TIPS SHARED:
Do an evaluation for yourself, talents, gifts, abilities, passion and your calling. Engage the help of a coach Find resources, books, tapes, podcasts, etc. to learn from. Find a way of having personal retreats, possibly once in a quarter.
MENTIONED ON THE PODCAST:
The episode I talked about my personal life evaluation as part of my quarterly review. Davidson Amedu (Dr. Talle)
QUESTION OF THE WEEK What investments are you going to make in yourself that will change your outcome in the next 5 to 10 years? Leave a comment for me below and let’s see how we can work things out.
What stories are you telling yourself? What kind of story are you hearing? What script of a story are you living?
Welcome to another session of The Audacity2Lead podcast.
Last episode, we discussed how the words we hear on our inside, the pictures we conceive within, and the impressions on our hearts all contribute to the identification of our calling and life task.
On this episode, we take that conversation further by looking at how these three things plus many others help you live a meaningful story.
This is the 5th in the series, ‘11 Essentials of a Great Life Task.’ SPECIFICALLY ON THIS EPISODE, WE DISCUSS: What stories are, their meanings and how they develop.
Function of stories.
I shared the story of my early introduction to television, and how being drawn into the story in a movie brought tears to my eyes.
You either have a story to tell, imagine a story, or live a story.
In living, you have to be clear, so I shared 2 tips on how to live a meaningful story:
Put your calling and life task in the context of a narrative. If your calling is to write or tell stories, it means you share stories that transform thoughts, encourages, and unite people in love. If it is to equip, train or mentor leaders, you could make it into a narrative by saying, you help young leaders make the leap from potential to productive performance. Share your story with the world. Jordan Stroman says, “Everyone’s story is completely unique, and needs to be shared with others. When suffering finds a meaningful context, it ceases to be suffering.” Discover and dig into what God is calling you to do, and find how best you could the share it with the world as a story.
We round off this section with 2 categories of stories:
Internal stories – the stories you tell yourself External stories – stories people tell you about others, or the stories people tell others about you.
TIP OF THE WEEK: For me to constantly engage in telling myself positive stories, I use reminders on my phone to keep words of affirmation around me. I share more about that on the podcast. THANK YOU OF THE WEEK My thank you goes to Ikenna Ikpah @amIkenna who was my guest on the #Audacity2Lead on Sunday 17th September, 2014. RECOMMENDED READING Lead with a Story: A Guide to Crafting Business Narratives That Captivate, Convince, and Inspire QUESTION OF THE WEEK What stories are you telling yourself and your calling? Leave a comment for me below and let’s see how we can work things out.