Generation Terra: Recent Episodes
Generation Terra
A podcast that takes you closer to understanding the fast-emerging world of sustainability and circular economy. Our host is Elena Broglia and her passion for making a change is taking her on a journey to explore the circular economy, dive deep into its feasibility, and reflect on what does it take to redesign our urban systems.
Join us on "The Climate Strategist" as we dive into what corporate sustainability really means in today’s world. Host Elena explores why operating sustainably is crucial for businesses—balancing environmental responsibility, social equity, and economic viability. Learn about the key components, from ethical governance to stakeholder engagement and sustainability reporting. This episode unpacks how sustainable practices not only benefit the planet but also enhance business efficiency and profitability. Tune in for expert insights, case studies, and innovative strategies that could transform your approach to sustainability. Don’t miss out on starting your journey toward making a lasting impact.
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Ludovica Braglia is always living somewhere different around the world, at the same time she follows her dreams to make a positive impact in the world by helping fashion companies increase their sustainability performance.
We talk about
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How she got where she is now
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How to travel sustainably
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Best products to always have with you
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Doing everything vs doing nothing mentality
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Fun fact about her
Ludovica's Linkedin
Products Ludo mentioned:
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Ethical Grace
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Lamazuna
Let us know what you think about this episode and what would like to see next!
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Lorenzo Colucci walks us through his journey from fresh grad in quarantine to co-founder at AdHoc Atelier. AdHoc Atelier is a platform that allows to shop Italian-made fashion. Amongst their selection criteria, there are also sustainability standards. Consumers are requesting transparency and truthfulness to know how their clothes were made. Discover how Lorenzo's journey is going and how AdHoc Atelier is part of the new "conscious consumer" movement in fashion.
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Most companies want to be sustainable. But they get stuck at changing their business model and don’t know how to get solutions that fit them. Loop creates a playbook process for innovative circular solutions. We scout and match the best startups in The Nordics that’ll co-develop, pilot, and go from idea to solution in 3 days. So companies can keep growing, make green profits & hit bold sustainability goals.
In this episode we will dive deep into:
Why do corporations need to collaborate with startups
Who are the modern heroes?
Turning Negative Ideas into Profits
Verineia has a contagious positive energy and she transmits optimism and enthusiasm for this new and upcoming sector of sustainable startups, and we are all about it!
Hope you enjoy this episode, let us know your comments or feedback at elenabroglia@generationterra.com
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Francesca ci racconta la sua storia e come, con Vérabuccia, sta donando una nuova vita allo scarto della buccia dell'ananas attraverso un nuovo processo industriale che permette di mantenere l'aspetto della buccia. Una vera a propria seconda vita allo scarto.
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Abbiamo parlato con Andrea Zuanetti, founder e CEO di Up2U che ci ha raccontato della sua esperienza da cofounder e leader di una delle start-up più prometettenti d'Italia.
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Nohbo is a company that goes against the reduce, reuse, and recycle movements and points towards packaging materials that dissolve in water.
Their story starts with 14-year-old Benjamin Stern that wanted to get rid of the world of plastic bottles.
He took his idea of dissolvable shampoo pods to Shark Tank, in the US, where his story to clean up this planet one bottle at a time, saw him receive three offers from the panel of investors. As an end result, Ben made a deal with billionaire Mark Cuban — $100,000 for 25 percent equity. Nohbo has perfected its line of water-soluble shampoos, conditioner and body wash.
They are eliminating the cycle of reducing, reusing, and recycling by replacing plastic products in the bathroom using plant-based, high-quality, eco-friendly vegan products, which packaging can be dissolved in water. Single-use, yet waste-free.
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In this episode we give an introduction and overview of whats does it mean to design for and with the Circular Economy
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