Mettler Marketing: Recent Episodes
Linda Mettler
Linda provides dental professionals actionable marketing knowledge they can use to grow their dental practice.
Summery / Comments:
On the Mettler Marketing Podcast episode, Linda shares strategies to enhance treatment approval in dental offices:
- Build Trust and Rapport: Engage genuinely with patients, addressing their concerns and queries. A strong trust in their dentist encourages patients to consent to treatment.
- Use Visual Aids: Employ tools like X-rays and treatment videos to clarify patient conditions and recommended treatments, helping patients visualize the issues and solutions.
- Emphasize the Benefits: Showcase the advantages of treatments, using real-life cases and testimonials to underline their positive effects on overall well-being.
- Offer Flexible Payment Options: Introduce diverse payment solutions, such as payment plans, making treatments financially more accessible.
- Create Treatment Packages: Bundle treatments at discounted rates to promote comprehensive treatment acceptance, potentially increasing practice revenue.
- Follow Up: Reconnect with hesitant patients, offering further information and addressing concerns to pave the way for treatment acceptance.
Incorporating these approaches can elevate both patient care quality and a dental practice's financial stability.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
This is part 2 of a 5 part series
Summery / Comments:
Optimize Practice Operations
- Explain the importance of streamlining practice operations to reduce overhead costs and increase efficiency.
- Discuss how to optimize appointment scheduling, manage patient flow, and improve staff productivity.
- Mention the importance of investing in technology and automation to improve operations.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
Summery / Comments:
Linda Mettler and guest Brendon Degner from Summit Payments delve into the essentials of payment processing for healthcare practices. They explore a variety of options including traditional and digital methods, underscoring their respective pros and cons. The crux of the discussion lies in strategies for boosting payment collections, with Brendon sharing his expert insights. The duo emphasizes the need for adapting to technological changes and patient expectations while endorsing secure and efficient payment systems to improve patient satisfaction and revenue. A must-listen for providers aiming to modernize their payment systems.
Brendon Degner is Founder and CEO of Summit Payment Solutions
Summit Payments is a leading provider of online payment solutions for businesses of all sizes. They offer a variety of payment processing services, including credit card processing, debit card processing, and ACH processing. They also offer a variety of value-added services, such as fraud prevention, chargeback management, and reporting. Summit Payments is a PCI compliant provider, which means that they have met the highest security standards for handling credit card data. They are also a registered member of the Better Business Bureau, with an A+ rating.
Link to Summit Payment Solutions website: https://summitpaymentsco.com
Direct phone number: (720) 603-9126
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
This is part 1 of a 5 part series
Summery / Comments:
Today’s episode is part one of a five part series on practice optimization. In this episode, Linda talks about increasing patient acquisition.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
Linda talks with Jennifer Geiselhofer, R.D.H. about Deserving Dental. Deserving Dental is a 501(c)3 organization dedicated to providing free preventative dental care and education inside shelters for children, battered women, men recovering from addiction, incarceration, and chronic homelessness as well as nursing home and private home visits for older adults and people living with disabilities.
Link to Deserving Dental: deservingdental.org
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
In this podcast episode, Linda and her producer, Ed Bejarana, discuss the ways in which Artificial Intelligence (AI) can transform marketing and messaging for dental practices. They explore how AI-powered analytics can help practices to better understand patient behavior, preferences, and needs. By using this data, dental practices can create more targeted marketing campaigns that resonate with their patients, ultimately driving growth and success.
Linda and Ed highlight the potential for AI to optimize messaging and improve patient engagement. They stress the importance of leveraging AI to develop a deeper understanding of patient behavior, which can help dental practices to craft marketing messages that are more relevant and effective. With the use of AI-powered marketing tools, dental practices can stay ahead of the curve and improve their patient experience, ultimately leading to greater success.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
At Mettler Marketing, we are devoted to fostering the expansion of your practice. We're not simply a marketing agency - we're a committed partner for you and your practice. Our expertise in navigating the intricate world of practice marketing allows us to help you decipher the myriad of marketing choices and create a tailored Strategic Marketing Plan. Discover how we can seamlessly blend traditional and digital marketing strategies to support the growth of your practice and attract new patients!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
Mettler Marketing is Committed to the Growth of Your Practice
We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!
Six Pillars
- Keyword research
- On-page
- Off Page
- Local SEO
- Great content
- Analysis
Links from Linda’s episode: MOZ.com and yext.com
How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?
Visit Linda on www.mettlermarketing.com
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?
Visit Linda on www.mettlermarketing.com
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?
Visit Linda on www.mettlermarketing.com
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
Mettler Marketing is Committed to the Growth of Your Practice
We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
Mettler Marketing is Committed to the Growth of Your Practice
We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Web: www.mettlermarketing.com
Mettler Marketing is Committed to the Growth of Your Practice
We’re more than just a marketing company–we are a dedicated team for you and your practice. We understand the complexities of marketing your practice and we can help sort through the maze of marketing options and develop a customized Strategic Marketing Plan. Let us show you how we can integrate traditional and digital marketing to help you grow your practice and gain new patients!
How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?
Visit Linda on www.mettlermarketing.com
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How is your dental practice doing? Want to contact Linda? Looking for a fresh set of eyes on your marketing challenges?
Visit Linda on www.mettlermarketing.com
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the difference between TikTok and YouTube and how each platform is commonly used and how dental office can use each to grow your practice.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about new features implemented in Instagram and how they can benefit your dental practice.
Maps now uses hashtags, Linda talks about how to use the feature to increase your search visibility.
New request a quote button. Dual camera feature. Product tagging. Tagging a break. Content control. Parental control. Amber alerts.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares tips on how to develop an effective social media content strategy and how to optimize the development process. She explains content batching and ways to create your weekly, bi-monthly, or monthly content to save time.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda explains how TikTok works and how you, as a dentist, might capitalize on the medium. The most important element of marketing on TikTok is knowing your audience and developing a niche. Linda describes how to go about developing that niche and what types of content to use.
Linda’s producer Ed joins in the discussion to talk about managing an external social media manager and how to research topics for TikTok videos.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about how and why to clean out your social media channels to better optimize for business. She goes over the four tips for social media account management.
Stay tuned for the bonus track with Linda’s producer, Ed Bejarana, at the end of the show.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda highlights the three most important steps in developing an effective dental practice marketing strategy.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
In this episode we talk about the current effects of inflation on consumers, and how that may relate to overall production in your dental practice. With the soaring cost of gas, food, travel, etc., consumers are cutting back. How can your dental practice stay productive and keep up with rising costs for supplies and labor? Linda Mettler of Mettler Marketing discusses 6 tips to help you stay on track to reach your revenue goals, keep your overhead costs in check and keep patients coming into the office.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Take a look at your mid-year new patient marketing progress...are you hitting your goals? It's time for a mid-year marketing tune up. Adjust where you are spending your marketing dollars so that you can bring in new patients. Some ideas include:
Internal referral marketing - create an incentive for existing patients to give referrals
Focus on increasing the number of Google reviews you have
Do you have an in-office membership plan for your cash patients? this can save them money and increase your revenue
Spend your marketing dollars wisely - create a hyper targeted plan for the remainder of the year
Consumers are worried about inflation right now so make sure you plan for that for the remainder of the year.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Karl and Linda discuss the current overall state of the dental market and the intricacies associated with buying or selling a dental practice. Karl is the principal owner of Frye Practice Sales and has a 15+year background in commercial healthcare banking and lending that gives him the expertise in his field. He started his company in 2014 as a platform for assisting in dental lending and real estate and then evolved into a full force practice brokerage in 2017 as Karl saw too many dentists being taken advantage of and leaving money on the table when exiting their practices.
Karl can be reached at:
Frye Practice Sales
480-599-6958
www.fryepracticesales.com
karl@fryepracticesales.com
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about how to have a five star patient experience over the telephone, making the very first impression the very best.
Bonus: Linda includes links to sample phone scripts that you can use to help train your staff.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about five great dental practice trends in today’s marketplace.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Is your practice protected against ransomware? Since the ADA has fallen victim, Linda highlights the importance of protecting your practice. She talks about basic things you can do to help prevent infection of your office computers.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
In today’s episode Linda talks about what things to look for in an outside marketing agency.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the pros and cons of using a Marketing Agency versus doing your own marketing in-house.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the importance of creating great content in order to attract new clients. She talks about how to develop a content marketing strategy, what types of content to create and how to Taylor that content to the target audience. Linda also talks about what marketing platforms you can use for different types of clients and different kinds of content.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares a couple stories that highlight the power of social media. The lesson from today’s episode is social media can have a huge benefit to your business and it can also have a big negative impact. It is up to you to make sure and manage the impact.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
To learn more about the Colorado Dental Association, visit cdaonline.org.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Would you like to learn more about April and As The Drill Turns, visit asthedrillturns.com.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the Marshal Fire in Colorado and how such an event can impact your practice. Sometimes you dental practice can become a community resource for more than just dental services.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares her top five marketing strategies for 2022 list to keep your dental practice thriving!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Have you ever been frustrated with the behavior of a client, employee, or friend? Have they suddenly become moody or disconnected? There may be a sign of something deeper to address. In today’s episode, Linda shares a personal story about a recent experience with a client we all should be on guard for.
ADA Resources:
Crisis Text Hotline: 741741
National Suicide Prevention Hotline: 1 (800) 273-TALK (8255)
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares her thoughts about which social media platforms are best for you and your patient demographic. She goes into detail about each social platform and highlights the strengths and weaknesses for each.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Your customers are interested in what you do for them. Your website should have a multimedia presentation that not only tells what you do, but shows what you do. Showcasing your work with a marketing focus can transform your lead generation. Linda talks about how you can use before and after slides to create a dynamic, attractive, multimedia presentation that holds web site visitor attention and encourages new patients to choose your practice over the competition.
Linda also talks about how to integrate social media platforms in the marketing process.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
You have received those emails promising to teach you how to generate more leads than ever and take your business to new heights. You sign-up for the webinar only to be stuck in a 40 minute long sales presentation that would make a time-share salesman blush. Today’s Linda talks about how to spot the bait-n-switch presentation from the on-set.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Harriet Rosenthal is the office manager with Dr Raymund Tanaka & Dr. Cynthia Leong in Glendale Arizona. She sits down with Linda to discuss the team culture in their office that helped them get through the pandemic and challenges the entire dental industry faced these past eighteen months.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares strategies for increasing Google reviews and also how to respond to negative and positive reviews.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
So you’ve got a customer, but they’ve stopped making follow-up appointments…in Today’s episode, Linda shares strategies on increasing repeat business.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares her insight on how your state dental association helps your dental practice.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda shares three marketing tips for dentists that are easy to accomplish for the end of the year 2021. Linda also shares bonus tips for getting ready for 2022!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the five things you can do to improve your Google My Business Page for your dental practice. As a bonus thing, Linda talks about Google Smart ads!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the four most common mistakes dental practices making in email marketing. Email marketing is one of your highest return on investment marketing activities and in this episode Linda talks about the ways to make your emails far more effective.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How many calls a month are you turning away because of insurance or because you don’t provide a specific service? Knowing that information can make the difference on future business plans.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
David Rinkes from UMB Bank visits with Linda to discuss the current financial climate for the dental market; practice start ups, acquisitions and selling your practice.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Interview with Ray Tanaka, DDS - how he built his practice and what he would do differently if he were starting out today.
Dr. Tanaka’s Dental website: rmtanaka.com
Email Dr. Tanaka: rmtanaka@rmtanaka.com
Call Dr. Tanaka: (623) 878-2600
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Social media is enduring turbulent times, however, marketing your practice on the right platforms is crucial - it is a very impactful digital medium for reaching current and prospective new patients. In today’s episode, Linda talks about how to keep your social media focused on business, attracting new patients, and building long lasting trusting relationships.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Tracking digital marketing return on investment is not easy accomplish. In this episode, Linda discusses different digital marketing approaches and how to determine your ROI.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
What is social proof and how and why does it work? Linda discusses how your dental practice can capitalize on social proof participation to grow your practice.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
What does community marketing mean and how and why do we do it? Today on Mettler Marketing, Linda will share ways to get involved in your community and gain valuable marketing awareness from the effort.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How does marketing help with staffing? Dealing with staffing issues in the post-covid dental practice means your company brand is very important and your digital marketing efforts can help employee retention and recruitment. Linda discusses how to position your dental practice to not only attract great new clients, but help attract and retain great employees!
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
How should you utilize Google in building your dental practice? As the worlds most popular search engine, Google is the place where people find your dental practice. In today’s episode I’ll share industry secrets for getting the most from Google.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Is video marketing something you should add to your dental practice? Short answer is YES…Linda lays out a plan for your dental practice to incorporate video in your digital marketing strategy.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Social marketing has become an important business development activity. Today Linda discusses important elements that must be present in every social networking campaign. How often you should post, what you should be posting, and where you should be postings information. Linda also presents the idea of personal/professional as a method for social networking.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
What should you include on your dental website and why? Today Linda discusses the important elements required for a successful dental website. Linda talks with Ed Bejarana about search engine optimization and content layout considerations.
Links, example website
www.bisselldentalgroup.com (built and hosted by MM
hancockortho.com
pittsburghdentist.com
bethesdafamilydentistry.com
batesdental.com
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Linda talks about the various digital marketing channels, including social media, email marketing and video marketing. She also talks about the importance of SEO for dental websites and explains the difference between Search Engine Optimization and Search Engine Marketing. Additionally, Linda shares the importance of online reviews and how that improves overall search engine ranking for your website.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Understanding your Google My Business page profile and why your website should be the central hub of your digital marketing platform. In today’s episode Linda discusses mission critical topics included search engine optimization, local listing pages on Google, reviews, social media, content marketing, email newsletters, and much more.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
In today's episode, Linda talks about the difference between traditional and digital marketing, and how having the right mix of marketing methods will help your dental practice grow. The right mix will save you money and reach more customers. Linda also discusses the different between promoting your practice and advertising your practice.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Introduction to Mettler Marketing and and the Mettler Marketing Podcast. Linda discusses why active marketing for your dental practice is mission critical. She sets up the importance of a coordinated marketing plan in developing and meeting long-term business development planning.
Want to contact Linda?
Email: linda@mettlermarketing.com
Phone: (303) 246-9954
Introduction to Mettler Marketing. This episode is a discussion between Linda Mettler and producer Ed Bejarana about how The Mettler Marketing Podcast will help dentists grow their business. Linda shares her extensive marketing background in the dental industry and outlines how the podcast production is created to help dentists.
linda@mettlermarketing.com
(303) 246-9954