The Platform Marketing Show: Recent Episodes
Tim Chermak
The more LOCAL your marketing is, the better. Learn from the most creative real estate agents in the country how they are using the "Platform" local marketing strategy to build a community brand that attracts warm listing leads and referrals.
Sean McDonough (Realtor in North Carolina) shares how he's grown his business using the "Platform" marketing strategy for the past 12 months.
Adam Hertz (Realtor in Missoula, Montana) shares how he and his wife Brittni "accidentally" built an extremely successful real estate team.
Keri Martin (Realtor in Virginia) shares how she strengthened her personal brand with social media marketing, and avoids having to discount her commissions in negotiations with sellers.
Jamie, Lauren, & Tara (the founders of Girls With Grit) share the story of how it all began, and what makes their community of ladies so successful at selling real estate.
Grant Botma (founder/CEO of Stewardship Financial) discusses the consequences of the NAR lawsuit with Platform CEO Tim Chermak, focusing on new marketing ideas for ambitious realtors.
Jae VonBank (Realtor in Minnesota) shares the marketing strategy that generated a 15:1 return on investment, focusing on seller leads.
Brandon Smith shares how he created a 20:1 return on his marketing investment by sponsoring youth sports teams in his hometown.
Kara Newton (Realtor in North Carolina) shares the specific Facebook marketing she uses to sell 80 homes a year.
Amanda Downs (Realtor in Virginia) shares how she finally figured out the missing piece in her local marketing plan as a real estate agent.
Platform Marketing founder/CEO Tim Chermak explains what makes the "Platform" marketing strategy so different from other marketing programs for Realtors.
Michelle Clemons (Realtor in Missouri) shares the specifics of how she used the Platform Marketing program to generate quick business.
Nancy Brook (a Realtor in Montana) used to buy leads from Zillow. It worked...until it simply got too expensive. Now she's embracing the "Platform" local marketing strategy and is already seeing results.
Seth Bailey (Realtor in Missouri) shares how he generated multiple listing leads within the first few months he started the "Platform" marketing strategy.
Platform founder/CEO Tim Chermak shares why he's so optimistic about small towns. We are in a unique time in American history where cultural (and technology) trends are making it easier than ever before to live in an affordable small town....but still have access to the amenities that were previously available only in big cities. Recorded live at Platform's "Small Nation" marketing mastermind in Bellefontaine, Ohio.
Thom Collier (Realtor in Ohio) shares the local marketing strategy he used to scale his business from $7m to almost $20m in sales volume.
Michele Weaver (realtor, NC) shares how she grew her business from $3m to $15m in sales volume by focusing on the social media exposure of her listing videos.
Molly Myers (realtor in North Carolina) shares how she attracted more seller leads at a higher price point.
Sandi Smith (Realtor in Florida) shares how she built her local brand as a new realtor by "borrowing" listings. In just her first year full-time as an agent, she's on pace for 50 transactions.
Jenny Graham (realtor in Idaho) shares the local marketing strategies she used to promote her small town, and build a brand for herself in the process.
Jenny Graham (realtor in Idaho) shares the local marketing strategies she used to promote her small town, and build a brand for herself in the process.
Ken Pozek (realtor in Orlando, FL) shares the marketing plan that helped his team sell almost $250 million last year. Over $100m of that volume can be directly tracked to leads from his local Youtube videos. Ken also dives into his recent decision to move back to Keller Williams from Real, and why "rev share" isn't always the most important thing.
Angie Cole (Realtor in North Carolina) shares the specifics of how she built a successful team that sold over $225 million last year, creating $5.5m in total GCI.
Stacey Springer (realtor in Tennessee) shares how "fuzzy ROI" helped her double her GCI in just one year.
Autumn Nottingham (realtor in Texarkana) shares how she generated multiple seller leads within her first 90 days using the Platform marketing strategy.
David Durst (mortgage loan officer in Arizona) shares his strategy for staying top of mind and generating referrals from real estate agents. In his very first month he set 4 new appointments with just a $500 budget.
Heather Murray (realtor in Wilson County, TX) shares how she more than doubled her GCI...with only 15% of her business coming from traditional online "leads."
Carol Shutt (realtor in Alabama) shares her most effective Facebook ads, video scripts, and marketing strategies she used to grow her business.
Jeremy Hartmark (realtor in Florida) shares why he decided to quit buying Zillow leads, and the marketing strategy he uses instead that grew his sales by 250%.
Jamie Broderick (realtor in Michigan) shares the marketing lessons she learned while growing her team of agents and building her brand.
Shawna Bellendir (realtor in Colorado) shares why she quit CINC and joined Platform Marketing instead...and how that decision helped her scale her business from 20 to 40 transactions per year.
Kim Ross (realtor in Georgia) shares how she is consistently doubling her business every year without buying leads.
Dan Whitacre (realtor in Virginia) shares how he scaled his real estate business to over $30m a year in volume using the "Platform" marketing program.
Michael Grider (realtor in Tennessee) shares how he's built a brand in his community by promoting his favorite local small businesses with his social media ads, rather than talking about himself.
This is an important marketing lesson ESPECIALLY if you're in a big city with more than a couple hundred thousand people. Sarah and Aaron Rose (realtors in Palm Beach County, FL) share why they decided to go all in on marketing to a specific condo community....rather than targeting everyone in their area. The results speak for themselves. They've literally 10x'd their business.
Tim Chermak shares the ideal lead generation strategy for real estate agents as the housing market shifts.
Kim Mills (realtor in Georgia) shares what happened to her business in the first 2 months after starting the "Platform" marketing strategy.
Bill Catlett (realtor in Lincoln Nebraska) shares the creative strategy he used to get more listings using the "Platform" marketing strategy.
Sara Medina (realtor in Solano County, CA) shares her results from her very first month implementing the "Platform" strategy.
April Jarunas (realtor in Lancaster, PA) shares her honest thoughts on her first 6 months of the Platform Marketing program.
David Recendez (realtor in North Carolina) shares how he tripled his GCI by focusing on creating more retargeting ads using the Platform strategy.
Jess LaCour (realtor in Gillete, WY) shares how she personally sells over 200 homes a year...without a traditional team.
Christine Sparks (realtor in Knoxville, TN) shares how she doubled her volume from $16m to over $30m, but NEVER makes cold calls or chases cold leads.
Tanya Gilmore (realtor in Ukiah, California) shares what changed in her business within 10 months of starting the "Platform" marketing strategy.
Mini Episode! Anngela Musgrave(realtor in Idaho) shares the creative way she leverages her social media marketing to help get her buyer's offers accepted.
Mini Episode! Heather Mutz (realtor in TX) shares how her marketing convinces frustrated homeowners to reach out to her....after they try to sell their home on their own.
Ashley Goodrich, Taylor Onken, & Heather Mutz share the specific ads they used to build hyperlocal brands in their small towns, and become THE go-to agent in their communities.
Jocelyn Deal (realtor in Indiana) shares the local marketing ideas that added over $10m to her annual production, while discussing how things will change over the next few years in real estate.
Lea Arndt (realtor in Texas) shares how she sells 40+ homes a year, while still working a full-time job as a teacher AND prioritizing her family.
Jason Neuhaus (realtor in Wisconsin) shares how his local connection strategy with small business owners helped him grow his business by 50% in the past year.
Jamie Crouch (realtor in NW Arkansas) shares how she convinced her husband to give the "Platform" marketing strategy a try. He was skeptical. It paid off...she has since added over $200,000 to her GCI.
Leslie Melton (Texas), Jennifer Kitchen (Ohio), and Amanda Kerstetter (Oklahoma) share how they all generated warm listing leads in the first 90 days of using the "Platform" marketing strategy.
Patrick Chamberlin (realtor in Tucson, Arizona) shares how he grew his GCI from less than $30,000 to nearly $400,000 in less than 3 years.
Renee Scott (realtor in Lee County, FL) shares what happened when her husband was laid off, and suddenly she HAD TO figure out how to make money as a realtor.
Malia Smiley (realtor in Dunedin, FL) shares how she has more than tripled her GCI, and used the profits to invest in Airbnb rentals.
Beth Lynn shares her story of moving to a new town, and nearly 10x'ing her GCI (even though she didn't have a sphere, friends, or family to rely on for referrals). She's grown from $50,000 to nearly $500,000 GCI using the Platform marketing strategy.
The last episode of the I Love Wright County Show! I had the honor of sitting down Mr. Monticello himself, Wes Olson. Wes shares his life story, his business advice for young entrepreneurs, and why he has always stayed in Monticello. You won't want to miss this one!
Brittany Ovbey shares why the typical programs like Tom Ferry, Buffini, and Craig Proctor left her feeling frustrated....and what she tried that finally worked.
I sit down with Hali Sittig of Classique Jewelry. We cover the services she provides, how she's impacting the community outside of her business, and why she fell in love with jewelry and loves helping other people create lifelong memories.
Diane Tharp shares how she made a goal to pay to fly her family to New Zealand (13 round trip tickets)....and she did it! In fact, she regularly takes several months off every year. Diane's business has doubled since she started the Platform strategy, and in this episode she shares exactly how she did it.
Jill Lightfoot shares how she quadrupled her GCI by aggressively investing in local marketing....even when she didn’t have the money.
Karen Bataille shares how she quadrupled her real estate business from just $60k a year in GCI to $275,500...all while working only 4 days a week (and making time for cross country motorcycle trips).
Chuck and Terri Sweet are some of the sweetest business owners here in Monticello. My husband and I bought a mattress from them and it has changed our lives. Chuck is THE expert on mattresses here in Monticello. I sit down with this fun couple and learn about their story, why they're the best mattresses in town, and the legacy they hope to leave behind.
Monticello’s First Microbrewery and Taproom with Growler, Howler and Crowler sales. They have a 5-barrel brewery onsite and there will be up to 20 beers on taps at any given time. We cover their 2 Halloween themed beers, future plans for expansion, and a brand new event they're throwing this month!
Veronica Bradley shares how she rapidly scaled her business.....while still making time for what matters most. Veronica is a real estate agent in New Braunfels, Texas.
Neal Cox more than tripled his GCI after investing into more consistent content marketing in his home market of Louisville, Kentucky.
I sit down with Dallas Kouril who started Kouril Woodworks in Big Lake, MN. In this episode we cover their most popular product right now, his advice for new entrepreneurs, and how you can learn to be a business owner without going to school.
Jason Kisner tells us his story of how and why he started Ausco Design and the important lessons he learned about starting a business here in Wright County.
Jessica Ford shares the specifics on what she did to literally 10x her business using the “Platform” strategy.
Karen Hall invests over $20,000 a year into her VIP client gifts (not all clients become VIP’s). The result? Because of inbound leads and more referrals, her business has tripled....even in what’s arguably the most competitive real estate market in the entire country: Washington DC.
Taylor Onken (realtor in Marshall, Minnesota) shares how she generates listings even in a low inventory seller's market. Taylor lives in SW Minnesota, where the nearest "city" still only has 15,000 people!
For over Fifty-five years, Dahlheimer Beverage has grown to 143 different brands of beer with more than 800 varieties. Still a family run business – three generations and counting and still loving what they do. They’re always looking to add top quality brands to stay competitive and give their customers what they want.
Florida realtor Amy Lucas shares how her patience with the “Platform” marketing strategy led to a $150,000 increase in GCI.
John and Tara have a classic American entrepreneur story. Here's their story and the burdens that business owners have that can be taken for granted.
Ryan Clegg reveals how he added over $500,000 to his GCI by filming videos about his county (and the creative business deal he made with a local videographer).
In this episode I sit with Kelly Lillback who is the owner of Live Laugh Bloom here in Monticello. Kelly gives us the scoop on why shopping local for flowers saves you money and the legacy they want to leave in Monticello.
Verde Plus Lawn Care is a locally-owned and family-operated business specializing in: specialize in: fertilizer and weed control, aeration and overseed, lime ph control, grub control, landscaping, mulching, pruning, sod installation, sprinkler install and repair, lawn mower tune-ups and blade sharpening and outdoor holiday lighting needs!
Shane Saunders shares the unique "showing assistant" business model he uses to sell $20 million a year without showing homes.
Steve and Leslie Remy share how they've successfully built a small team (quality over quantity) where each agent makes 6 figures of GCI.
Amanda Galindo shares the local marketing ideas she uses to sell over 50 homes a year (with 80% of those clients coming from referrals and sphere!)
Heather Mutz shares how she used the "Platform" strategy to build a local brand in her small town....that added over $150,000 to her GCI.
Justin Liller shares his local video strategy for selling over $20 million of real estate every year in a 2nd home vacation market.....while still enjoying weekends with his family.
In the first episode of the "I Love Wright County Show," Jen gives us insight to what it's like to own a cafe, the moment she thought her business wouldn't succeed, and the most popular menu items they offer.