The Porch Online: Recent Episodes
CharleyTheDisrupter *FB Top 100 Advertising Expert
2 Elite Adverts with over $100M+ In Revenue Driven, chat DTC and eCom Tips, Tricks, News and more!!!
Grab a Seat, and join the conversation Charley and Rabah are here to help 💯
We go into optimized CPM, when and why to kill ads (even if they are performing).
Finally, we close with our Tip/Tool of the Week and Guru Buster!
This week's episodes a little different.
We have a wide ranging impact of iOS14 and the trends we are seeing in our accounts.
Then we going into the Tip/Tool of the week & Charley's famous Guru Buster.
Check it out!
This one was a wild one.
Charley sprung a Clubhouse on me, but we motored through!
Strap in for a wild ride!
Follow us on the Twitters @ThePorchOnline
On this episode we talk about how to fix your f*cked ads manager.
The difference between attribution, optimization window & why organic social is so important.
Be sure to follow us on the Twitters - @ThePorchOnline
This show we talk more about the Pixel Apocalypse.
We go into new custom audiences options.
Then finally, as always our Tip/Tool of the Week and Charley's famous Guru Buster!
Hope you enjoy.
Follow us on the twitters @ThePorchOnline
We talk about iOS 14 implications, how to deal with pulling sales forward, our favorite Shopify store plugin for biz intelligence & Charley's infamous Guru Buster.
We get into a lot this episode.
Straight in and check the deets below!
Multi-Text v Dynamic Creative
Testing with Dynamic Creative - How, when and why it is useful
Don't Restrict & Remove Bad Choices
Charley and Rabah get into what a ROAS Multiplier - What is it? How to use it?
Repeat Purchase Rate - What is it? How to use it?
Ecosystem System ROAS
Be sure to follow us @ThePorchOnline on the Twitters
Charley and Rabah drop bunch of knowledges bombs in this one.
They talk about:
🚀 Custom Metrics to Predict Long Run Success
🕵🏼♂️ Account Audits: What are they and how to perform one
📡 Signal integrity, Conversion Process, Current Sitch & Who is Buying What
💰 Budget Allocation: Prospecting v Retargeting
Charley and I go have a ball on this episode:
1️⃣ We talk about custom conversions. What they are and when to use them.
2️⃣ We discuss Naming Conventions & Why You Should Use Them
3️⃣ We chat Charley's "Pump the Brakes" Technique & when to scale down.
We finish the show off the usual chaser:
🧰 My tip and tool of the week.
🧨 Charley's famous Guru buster.
Follow us on the twitters: @rabahrahil @CTtheDisrupter
Charley and I go hard in the paint on this on:
1️⃣ We talk about BFCM preparation, refilling RT pools and more.
2️⃣ We discuss Facebook Conversions API, How to Implement & Why
3️⃣ We chat about our favorite bidding strategies and when to use them.
We finish the show off the usual chaser:
🧰 My tip and tool of the week.
🧨 Charley's famous Guru buster.
Follow us on the twitters: @rabahrahil @CTtheDisrupter
Charley and I had a blast in this episode! We get into a lot: 1️⃣ We talk about the 28D View 1D Click attribution window and why buying on 1-day post click data is the path. 2️⃣ We discuss the benefits and drawbacks of ABO & CBO and when to to implement. 3️⃣ Discuss why CPMs still matter. When and why to use them. We finish the show off with a nice chaser: 🧰 My tip and tool of the week. 🧨 Charley's famous Guru buster.