The Dental Marketing Podcast: Recent Episodes
Chris Pistorius
It’s easy to waste a lot of money trying to figure out the best way to market your dental or orthodontic practice.
Join dental & orthodontic marketing expert, and author of the book "The Ultimate Guide To Internet Marketing For Dentists", Chris Pistorius each week as he interviews leaders in the dental & orthodontic industry. Chris will unpack what are the best ways to market dental and orthodontic practices in 2021.
Each episode contains powerful information to help you grow your practice, drive traffic to your site, and increase new patient flow and overall net revenue.
Please see our website for more information on our dental marketing company.
Everyone who touches your practice got a raise except you. Your supply company, your lab, your landlord, your hygienist — all repriced. If your fees haven't moved in three to five years, you didn't hold prices steady. You cut them by about 20% in real terms, and it never showed up on a single report.In this episode, Chris Pistorius makes the case for raising your fees tomorrow — not next quarter — and runs the actual math on the thing every owner is afraid of.You'll learn:- Why revenue growth hides a shrinking margin (and how owners end up producing more while earning less)- The real math: how a 10% fee increase on a $1M practice turns ~$350K profit into ~$450K- Why a fee increase is 100% margin — it has no cost attached to it- What actually happens when practices raise fees 8–12% (spoiler: almost nothing)- Why the patients you lose were never loyal — and why losing them frees the chair time growth requires- How your fee schedule works as a positioning signal, whether you mean it to or not- The 4-step rollout: benchmark, size the move, don't apologize, put it on the calendar forever- A one-hour action item that quantifies exactly what your fear cost you last year🦷 Ready to build a practice that attracts patients who choose your value instead of your price? We work with independent dentists and orthodontists — one practice per market.👉 Free strategy session: https://kickstartdental.com📖 Read the full write-up: https://kickstartdental.com/blog/raising-dental-fees-underpriced-practice#dentalmarketing #dentalpractice #practicemanagement #dentistry
Every week dentists tell me "my market is just too saturated." But after 17 years of helping independent practices grow, I can tell you — that's almost never the real problem.In this episode, I break down:→ Why the math proves your market isn't actually saturated→ The 3 things that DO get saturated (and what to do about each)→ 3 specific levers to differentiate your practice immediately→ The "Mirror Test" — a brutally honest self-assessment you can do today→ One sentence that will change your entire marketing strategyIf you've ever said "it's just too competitive here," this episode will challenge everything you believe about your market — and put the power back in your hands.🦷 RESOURCES:📖 Blog post: https://kickstartdental.com/blog/your-market-isnt-saturated-youre-just-the-same🌐 Website: https://kickstartdental.com📅 Free strategy session: https://kickstartdental.com💡 THIS WEEK'S ACTION ITEM:Sit down with your team and finish this sentence:"We are the only practice in our market that ___." Rules: It can't be "cares about patients" or a piece of equipment. It has to be something a patient would repeat to a friend.🎧 The No BS Dental Growth PodcastHosted by Chris Pistorius, founder & CEO of KickStart Dental Marketing, 17 years helping independent dentists grow — no fluff, no vanity metrics, just truth.Subscribe for weekly episodes every Thursday!#DentalMarketing #DentalPracticeGrowth #DentistMarketing #PracticeManagement #DentalBusiness #NoBSDentalGrowth
There are really only two decisions that move the needle in a dental practice: what you charge and who you hire. Everything else is downstream.In this episode, Chris Pistorius breaks down why pricing and people are the two highest-leverage decisions a dental practice owner can make — and why most owners resist both out of fear.🔑 What You'll Learn:- Why a 10% fee increase can add $150K to your revenue without a single new patient- The "insurance trap" that keeps PPO-heavy practices stuck- How great teams create exponential value (and bad teams make YOU the ceiling)- The virtuous cycle: higher fees → better margins → better people → better patient experience- Practice A vs. Practice B: same city, drastically different outcomes- The real reason owners push back on both decisions🦷 Ready for a custom growth plan? Book your FREE 90-day roadmap.📖 Read the full blog posthttps://kickstartdental.com/blog/pricing-and-people-the-2-decisions-that-keep-you-small🎧 Subscribe on your favorite platform:Apple PodcastsSpotify
Let’s talk about the elephant in the room — the real cost of cheap hiring in dental practices.I’ve owned KickStart for 17 years, and I can tell you that hiring the right people is hands down the hardest part of business. But here’s what I’ve learned:There are two prices you pay when you hire:💰 The price of TALENT (salary, benefits, recruiting effort)🔥 The price of STUPIDITY (turnover, patient loss, retraining, chaos)One shows up on your P&L. The other hides in your production report.In this episode, I break down:→ How one bad front desk person leaks $20-30K/month (with the math)→ Why refusing $5/hr more costs you $15K+ in replacement costs→ The "Indeed Trap" that most of you are falling into→ Why fewer, better people ALWAYS wins ($2M with 3 great people vs. $1.2M with 7 mediocre ones)→ The uncomfortable truth: if you constantly have people problems, you are the problem
Schedule a free 90 day growth plan with us today!
Should you run Google Ads or Meta (Facebook) Ads for your dental practice? The real answer: BOTH. But the question that matters is how you split your budget — and what to expect from each platform.In this episode of The No BS Dental Growth Podcast, Chris Pistorius breaks down exactly how each platform works for dental marketing, when Google is the obvious play, when Meta is the smarter move, the biggest mistakes practices (and agencies) make on both, and how to split your budget based on your goals.🔑 KEY TAKEAWAYS:- Google captures demand. Meta creates demand.- Google = the closer. Meta = the opener.- Don't use Meta Ads like Google Ads — build relationships first.- General practices: lean 60/40 or 70/30 toward Google.- Cosmetic/elective: flip it to 60/40 in favor of Meta.- Budget about $800/campaign on Google, roughly half that on Meta.- Neither platform matters if your front desk doesn’t answer the phone.
🔗 LINKS:📖 Blog🌐 Website🎙️ Podcast📱 Facebook📸 Instagram
🔑 Key takeaways:
- AI is NOT a replacement — it's a force multiplier
- Practices that fire staff for AI tools are falling behind
- AI handles tasks well but handles humans poorly
- 4-step action plan: audit time, automate repetitive, train team, measure ROI
👉 FREE discovery call: https://kickstartdental.com
📧 Questions? info@kickstartdental.com
0:00 Will AI really replace 80% of dental jobs?
0:54 Chris's take on AI replacing dental teams
2:19 How AI makes your team MORE dangerous
5:07 Why tech companies want you scared
5:52 What happens when practices replace front desk with AI
6:20 What AI actually does well
7:43 What AI is terrible at
9:26 Bottom line: AI vs humans
9:59 Biggest mistake with AI tools
12:01 AI = engine, team = driver
13:32 Turning $20/hr into $40/hr performers
17:10 Step 1: Audit your team's time
17:55 Step 2: Automate vs keep human
18:10 Step 3: Train on AI tools
18:44 Step 4: Measure AI ROI
19:38 Which practices will win```
Be honest — when was the last time you took a real vacation? Not the kind where you're on the beach in Mexico answering texts. A REAL one. Everything turned off. Practice running fine without you.
If you're struggling to remember... this episode is for you.
Here's the uncomfortable truth: If your practice can't run without you for a week, you didn't buy a business — you bought a job.
In this episode, I break down:
✅ The 3 reasons your practice falls apart when you leave (and why it's YOUR fault, not your team's)
✅ A one-week exercise that reveals exactly where your bottlenecks are
✅ Why letting your team make mistakes is the single most important thing you can do
✅ The "Vacation Test" — your 90-day homework to prove you built something real
I also share one line that stung when I first heard it: "A team that's allowed to be wrong sometimes is a team that learns to be right on their own."
Drop a 🏖️ below if you haven't taken a real vacation in over a year.
🎧 Watch/Listen:
YouTube: https://youtu.be/dYdHTJ5YeuM
All platforms: https://kickstartdental.com/podcast
45% of Patients Now Ask AI Where to Go — Is Your Practice Even in the Answer?
Here’s the stat that made me rethink everything:
45% of consumers now use AI tools like ChatGPT and Google Gemini to get local business recommendations. That’s up from just 6% ONE YEAR AGO.
But here’s the real kicker…
ChatGPT only recommends 1.2% of businesses it evaluates.
Let me say that again. Out of ALL the businesses available, ChatGPT recommended 1.2%.
And here’s the blind spot nobody’s talking about — less than half the businesses that rank at the TOP of Google’s local results even show up in AI recommendations. So you could be killing it on Google right now and still be completely invisible to AI.
In this week’s episode I break down:
🔹 The BrightLocal 2026 data on AI search adoption
🔹 Why the 33-44 age group (your ideal patient) is leading AI adoption at 64%
🔹 The 7 factors AI actually uses to decide who to recommend
🔹 Why your Bing presence matters more than you think (yes, Bing!)
🔹 A 5-step action plan you can start TODAY
Need some help with this? Book a FREE Discovery Call today: kickstartdental.com
⏱️ Timestamps:
0:00 – The $30K–$50K problem no one talks about
1:15 – Why "I got a better offer" is never the real reason
2:30 – The 4 things hygienists actually want
2:45 – #1: Respect as a licensed clinician
3:30 – #2: A human schedule
4:15 – #3: Belonging — share the vision
5:00 – #4: Appreciation — out loud, every week
5:45 – This is a revenue problem, not a people problem
6:30 – Your homework this week (takes 15 minutes)
Is the DSO bubble popping? Learn why dental practice acquisitions dropped and what you must do to protect your practice valuation today.
The market for dental practice sales has shifted. In this episode of the No BS Dental Growth Podcast, Chris Pistorius breaks down the hard data behind the DSO slowdown and the three structural reasons why buyers are walking away from deals. Whether you are 2 or 15 years from retirement, understanding these numbers is critical to building a scalable, sellable business.
If you want more new patients without spending another dollar on marketing — this might be the most important two minutes you invest all week.
In this quick Dental Growth Hack episode, Chris Pistorius reveals a shockingly simple strategy that exposes where dental practices are silently losing thousands in new-patient revenue: the Two-Minute Missed Call Audit.
Most dentists have no idea how many qualified new-patient calls are slipping through the cracks every day. Your team may be busy, overwhelmed, or distracted — but new patients don’t wait. They don’t leave voicemails. They don’t call back.
They just move on to the next practice on Google.
Chris breaks down how to run this fast daily (or weekly) audit using any phone system — CallRail, Weave, Adit, Mango, whatever — and how this simple habit instantly reveals:
- How many new-patient opportunities your team is unintentionally ignoring
- How quickly missed calls are being returned
- Whether your front desk is warm, rushed, or accidentally pushing callers away
- The exact revenue being lost from poor call handling
- Where your team needs coaching (without complicated dashboards)
You’ll also learn how to track missed-call outcomes and conversions — plus how AI tools such as Patient Line AI can automatically text back missed callers within seconds, plugging leaks before they cost you another patient.
If your phones are ringing but your schedule isn’t filling… this episode tells you exactly why.
🔥 What You’ll Learn in This Episode
- The real reason dental practices keep losing new patients (and don’t even know it)
- Why missed calls = missed revenue
- How to run a two-minute audit that instantly shows you where the problems are
- What your front desk’s tone reveals about your patient experience
- Why listening to 5 calls tells you more than any marketing report
- How to track new-patient conversion from missed calls
- The must-know truth: fix the leak before you blame your marketing
- How AI can automate callback + texting to save opportunities 24/7
🔎 Keywords & SEO Phrases Integrated
(This helps the episode rank for dental marketing, growth, and operational searches)
- dental missed calls
- new patient phone call audit
- dental front desk phone training
- dental marketing ROI
- dental practice call handling
- dental new-patient conversions
- missed call automation for dental practices
- Patient Line AI
- dental growth strategies
- dental practice operations improvement
_________
📥 Free Resource:
🎁 Download Our FREE Social Media Calendar For Your Dental & Ortho Practices!
This free plug-and-play Social Media Calendar is your shortcut to consistent content, more followers, and more new-patient calls.
Perfect for busy dentists, orthodontists, and marketing teams who want results without the hassle.
Head to https://kickstartdental.com/social-media-calendar-download/?hsCtaAttrib=197544473755 to download!
Schedule a free strategy session with Kickstart Dental Marketing → Book Here.
https://kickstartdental.com/get-in-touch/
🛠️ Tools & Tips:
SmartFollow™ – Automated lead follow-up
CallGuard AI™ – Review & coach call performance
PatientLine™ – AI phone assistant for overflow and after-hours
💬 Let’s Talk Strategy:
👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/
_____________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/get-in-touch/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing _____________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact: chris@kickstartdental.com
Episode ideas? Guest Inquiries?
Contact: jennifer@kickstartdental.com _____________________________
Patient Attrition: The Silent Killer of Dental Practices...
In this episode of The No BS Dental Growth Podcast, Chris sits down with Dr. Lee Harris — a dentist, executive leader, and founder of Harris Dental Solutions — who has scaled practices, led one of the largest DSOs in the country, and now coaches dental teams nationwide.
While most practices focus heavily on new patient acquisition, Dr. Harris argues that patient retention is where the real battle is won. Losing patients silently drains your practice’s growth potential and profitability — and often, you don’t even realize it until it’s too late.
Together, Chris and Dr. Harris dive into the most common causes of patient attrition, practical ways to improve retention, and why every member of the dental team plays a role in keeping the “back door closed.”
What You’ll Learn in This Episode:
Why attrition is dentistry’s “silent killer” (and how to measure it).
The #1 mistake dentists make that drives patients away.
How front-desk interactions set the tone for retention.
Practical systems to track hygiene visits and recall effectiveness.
How to balance treatment planning without overwhelming patients.
The role of hygienists in building long-term loyalty.
Where AI fits into patient communication (and where it doesn’t).
Resources & Links
Learn more about Dr. Lee Harris and Harris Dental Solutions:
https://www.linkedin.com/in/lee-harris-b4a3a06/
Website:
harrisdentalsolutions.com (Company)
leeinla915@gmail.com
| Phone: (714) 293-2195
KickStart Dental Marketing: www.kickstartdental.com
📥 Free Resource:
🎁 Download the free PDF: “50 ChatGPT Prompts Every Dental Practice Should Steal”
Head to https://kickstartdental.com/aiprompts to get instant access!
Schedule a free strategy session with Kickstart Dental Marketing → Book Here.
https://kickstartdental.com/get-in-touch/
🛠️ Tools & Tips:
SmartFollow™ – Automated lead follow-up
CallGuard AI™ – Review & coach call performance
PatientLine™ – AI phone assistant for overflow and after-hours
💬 Let’s Talk Strategy:
👉 Book a free strategy session: https://kickstartdental.com/get-in-touch/
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/get-in-touch/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing _________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact: chris@kickstartdental.com
Episode ideas? Guest Inquiries?
Contact: jennifer@kickstartdental.com _________________________________________________________________________
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
In this episode, Chris Pistorius breaks down one of the most critical – yet often overlooked – pillars of dental practice growth: a strategic marketing budget.
Instead of reacting to random offers or “trying everything,” successful practices use predictable, measurable, and repeatable strategies to drive consistent patient growth. Chris shares how to determine how much your practice should be investing, what channels are worth prioritizing, and how to track what’s actually working.
Whether you’re an established dental office or a new practice looking to grow fast, this episode will give you the tools to stop guessing — and start marketing smart.
💡 What You’ll Learn:
Why most dental practices fail at budgeting for marketing
How much you should be spending based on your revenue and goals
Marketing channel breakdown: Google Ads, social media, SEO & more
Common pitfalls: trying to market to everyone, skipping tracking, expecting fast results
How to set realistic goals (e.g., 10–50 new patients/month)
Tools for tracking ROI and measuring success
Actionable steps to build your budget and implement with confidence
🛠️ Actionable Takeaways:
Invest 3–7% of annual revenue for stable practices
Newer practices should invest 20–30% of projected revenue
Prioritize Google Ads, SEO, and a high-converting website
Use tools like CallRail and Google Analytics to track ROI
Set a clear goal (e.g., 30 new patients/month) and track weekly
Avoid “spray and pray” marketing — be intentional and strategic
_________________________________________________________________________
Join Our Facebook Group!
https://www.facebook.com/groups/nobsdentalgrowth
Check us out!
https://kickstartdental.com/
Follow us for daily tips, tricks and growth hacks for YOUR practice!
https://www.instagram.com/kickstartdental/
https://www.linkedin.com/company/kicsktart-dental-marketing
_________________________________________________________________________
Want to work with KickStart Dental to GROW your dental practice?
Contact
Chris@kickstartdental.com
Episode ideas? Guest Inquiries?
Contact
jennifer@kickstartdental.com
Welcome to episode 008 of The No BS Dental Marketing Podcast. Today, we talk about tactics, tricks, and strategies my company has been using successfully for over 13 years in dental marketing.
Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.
Here’s just a taste of what we talked about today:What is the Difference Between an Active VS. an Inactive Patient?This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to record keeping, but in cases of marketing, that's complete BS.
Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that's fine, but don't wait around that long to try to get a new patient or a patient back in.
What is a Dental Patient Reactivation?A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period.
Other Topics We Covered on the Show:* What needs to be done if the patient is not on a regularly scheduled six-month treatment plan? * Top reasons why patients become inactive in the dental industry. * Some tactics we use for patient reactivation. * Lastly, what is a successful reactivation campaign?
How To Stay Connected with Chris PistoriusWant to stay connected with Chris? Please check out his social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
Welcome to episode 008 of The No BS Dental Marketing Podcast. Today, we talk about tactics, tricks, and strategies my company has been using successfully for over 13 years in dental marketing.
Listen as I share remarkable information about patient reactivations and how to use this type of campaign correctly to increase your bottom line.
Here’s just a taste of what we talked about today:What is the Difference Between an Active VS. an Inactive Patient?This depends on who you ask because if you look at the ADA, they say an active patient is one who has received care from you within the last 12 months. I realize there are certain guidelines depending on how long it has been since a patient has been there in regard to record keeping, but in cases of marketing, that's complete BS.
Twelve months is way too long to consider somebody an active patient. For marketing purposes, you must put yourself on the radar for any patient who hasn’t been there in at least six months, if not before that. For ADA and record keeping, that's fine, but don't wait around that long to try to get a new patient or a patient back in.
What is a Dental Patient Reactivation?A dental patient reactivation occurs when somebody in your inactive patient database makes a hygiene appointment or comes to your office for treatment after a six-month period.
Other Topics We Covered on the Show:* What needs to be done if the patient is not on a regularly scheduled six-month treatment plan? * Top reasons why patients become inactive in the dental industry. * Some tactics we use for patient reactivation. * Lastly, what is a successful reactivation campaign?
How To Stay Connected with Chris PistoriusWant to stay connected with Chris? Please check out his social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.
Dive in and learn the two winning steps in running a successful marketing campaign for your practice.
Here’s just a taste of what we talked about today:
IDENTIFYING YOUR DREAM PATIENT
The "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about.
We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.
HOW TO IDENTIFY YOUR DREAM PATIENT?
One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.
For example, if you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.
Other Topics We Covered on the Show:
- Why is it okay to have more than one dream patient.
- The importance of having a well-defined patient avatar.
- Role of SEO(Search Engine Optimization) in dental marketing.
- How to figure out your USP (Unique Selling Proposition).
How To Stay Connected with Chris Pistorius
Want to stay connected with Chris? Please check out their social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
Welcome to episode 007 of The Dental Marketing Podcast. Today, I want to talk about a couple of absolutely critical things needed for a successful marketing campaign.
Dive in and learn the two winning steps in running a successful marketing campaign for your practice.
Here’s just a taste of what we talked about today:Identifying Your Dream PatientThe "dream patient" process details the perfect patients for your practice and puts that on paper. Unfortunately, many practices get so obsessed with their services, such as crowns, bridges, root canals, and implants. The sad truth is sometimes that's all they ever think about. We find that practices that obsess with their services have an increased chance of failure. This is because they're not obsessing about the right things, like who their dream patients are—who they want to work with daily. If your practice can't identify your dream patients, then anything you do marketing-wise is just throwing stuff against the wall and hoping something sticks.
How to Identify Your Dream Patient?One of the first steps we do in any marketing campaign is creating new patient avatars, which is the process of describing your dream patients.
If you are an implant dentist, your new patient avatar may be a 45 to 65-year-old who needs more cosmetic work. If you're a pediatric dentist, then you're targeting parents. So your demographic is probably that 25 to 45-year-old female with two and a half kids, a golden retriever, and may own their own home.
Other Topics We Covered on the Show:* Why is it okay to have more than one dream patient. * The importance of having a well-defined patient avatar. * Role of SEO(Search Engine Optimization) in dental marketing. * How to figure out your USP (Unique Selling Proposition).
How To Stay Connected with Chris PistoriusWant to stay connected with Chris? Please check out their social profiles below.
- Website: https://kickstartdental.com/
With that… let’s go and listen to the full episode…
Welcome to episode 006 of The Dental Marketing Podcast. This week we talked with Dr. Sandra Diaz about how to build an awesome practice.
Dr. Sandra Diaz is the founder of Dental Avenu—a boutique family practice dedicated to providing the best-in-class dental care.
Dr. Diaz's passion is esthetic dentistry, creating stunning healthy smiles. She is a Doctor of Medicine Dentistry -DMD from Nova Southeastern University and holds a bachelor’s degree in psychology from Florida International University. Having this psychology background allows her to provide a higher level of understanding and guidance to patients of all ages with dental anxiety.
Aside from being great with adult patients; Dr. Diaz loves children. She is a firm believer that stress-free first dental visits are crucial for their trust and compliance as dental patients for the rest of their lives. Preventive is also a big part of her approach; educating patients is her main goal.
Here’s just a taste of what we talked about today:Starting Own PracticeOne thing that made Dr. Diaz start her own practice is realizing that it's hard to make a difference and give quality care to patients when you work as an associate.
She says, "It's always the best when you have your practice and you can set it up exactly how you want it with all the equipment that you want and give yourself enough time to give the quality care, and really bond with each patient."
Tips from Dr. Diaz for Starting Your Own PracticeDr. Diaz said, "The most challenging part of opening your own practice is learning the business side. Unfortunately, that is not taught in school. We have the knowledge about the industry, and the passion but the business side, especially insurance and billing and all of that are not part of it."
Her advice when starting your own practice is to gain some business knowledge before you go on your own and don't just be an associate—own it. Learn everything you can learn and give everything you can give because that's just going to make you the best business owner.
Other Topics We Covered on the Show:* How is it being a dentist in Miami, Florida? * Dr. Diaz’s experience as an associate at the same time learning the business side of it. * What would Dr. Diaz do something differently in her practice? * Dr. Diaz shares her strategies for hiring the right people. * How does Dr. Diaz balance personal life with professional life? * Lastly, Dr. Diaz shared her vision in her practice.
How To Stay Connected with Dr. Sandra DiazWant to stay connected with Dr. Diaz? Please check out their social profiles below.
- Website: https://www.dentalavenumiami.com
With that… let’s go and listen to the full episode…
“It's very important to come up with patient demographics. The reasons why you may not be getting shares or likes or follows could be based on the type of content you're posting” — Chris Pistorius
Welcome to episode 004 of The Dental Marketing Podcast. This week we talked with Dr. Howard Farran about some major resources to help run your dental practices. Dr. Howard Farran is the Founder & CEO of https://www.dentaltown.com/ (Dentaltown)—an interactive online community where dental professionals, manufacturers, and service providers can come together and share knowledge. He has practiced dentistry at Today’s Dental in the Phoenix metro area for more than 30 years. In 2017, Incisal Edge magazine ranked him among the 32 most influential people in dentistry. Dr. Farran has lectured internationally on the business of dentistry since 1990, captivating audiences with his blunt, humorous, and practical insights into the industry’s most controversial subjects. His genuine passion for helping dentists provide faster, easier, higher-quality, and lower-cost dentistry to their patients is what drives him to this day. In 1999, Dr. Farran released the timeless “https://www.dentaltown.com/onlinece/series/12/dr-farrans-30-day-dental-mba (Your 30-Day Dental MBA)” series, which is available on YouTube and iTunes. Here’s just a taste of what we talked about today:The Birth of DentaltownIt was around 1994 when Dr. Farran saw Amazon go public and he couldn't figure out what all the hoopla was, but he kept an eye on it and kept watching. Around 1998, he finally realized that the online world is going to be huge. He was on the ESPN website where they started this message board talking about football and he's like, "Gosh darn, I wish I could be doing this with dentists and talking about root canals and fillings and marketing” After that scenario, he hired Ken Scott, and they started https://www.dentaltown.com/ (Dentaltown), which is now running for 28 years. The Real Treat in Local DentistryDr. Farran said, "within the realm of the United States competing against DSOs competing against insurance, what threatens local dentistry the most right now is the onslaught of inflation" He continued by saying, "I turned 59 this month. I hear no one talking about inflation unless they're my age. I graduated from high school in 80 and in 81 interest rates were 20 and a half percent unemployment and inflation were double-digit" Other Topics We Covered on the Show:If Dr. Farran had to do dentistry over again, what would he do differently? Dr. Farran’s thoughts about buying an existing practice vs. starting from scratch. Why should somebody pay attention to https://www.dentaltown.com/ (Dentaltown)?
Recommended Media:Dr. Farran mentioned the following book/s on the show. https://www.dentaltown.com/onlinece/series/12/dr-farrans-30-day-dental-mba (Your 30-Day Dental MBA) Series by Dr. Howard Farran
How To Stay Connected with Dr. Howard FarranWant to stay connected with Dr. Farran? Please check out their social profiles below. Website: https://www.dentaltown.com/ (https://www.dentaltown.com/)
With that… let’s go and listen to the full episode…
Welcome to episode 003 of The Dental Marketing Podcast. Today, I will discuss some dental marketing strategies to put your dental practice on the path of explosive growth to finish out 2022 and start of the new year in growth mode. Tune in and discover simple marketing tactics you can start implementing right now to grow your dental practice over the comeing year. Here’s just a taste of what we talked about today:Looking at The EconomyNobody knows what's going to happen, and if they say they do, they're lying. I started my business 13 years ago, it was right at the end or the tail end of the great recession, maybe the hardest time to ever start a business. We've seen a lot of economic ups and downs, then we went through Covid. I think a lot of us are still recovering from that. For heaven's sake, every dental practice in America had to shut down for at least 30 days during Covid or, longer. I do believe it would be practical advice to tell you that this is a good time to stress test your business. What I mean by that is, to look into everything and know your numbers. You need to know net profits, gross margins, and you need to have contingency plan for whatever may happen with the economy. Long-Term Wins to ConsiderEverybody talks about SEO (Search Engine Optimization), and they always say, we'll get you the first page of Google, that's what everybody is focused on. The truth is it doesn't matter if you are number one on a page, what matters is how many new patients are you bringing in every month. SEO is going to be one of your best long-term strategies for visibility. My advice is to have as much visibility online as you possibly can for people that are actively looking for the types of dental procedures in the markets where you are. The problem with SEO is since it is long-term, it would take a while, and you have to know what you are doing because Google is constantly changing its algorithms. However, it's still worth it because the benefit is there. We see so many new patients leads come in from our SEO efforts way more than paid ads can provide. Other Topics We Covered on the Show:How you can start your dental marketing plan for 2023? Ways in 2023 that you can get off to quick wins. Some long-term marketing tactics you should be planting right now.
Welcome to episode 002 of The Dental Marketing Podcast. This week we talked with Drs. Steven and Barjesh Walters about how to run a successful dental practice. Drs. Steven and Barjesh Walters are the owners of https://www.ohdentalcare.com/ (Advanced Dental Care & Aesthetics). They and their team are dedicated to providing the highest quality of dental care available along with outstanding customer service. The doctors has been providing exceptional dentistry to patients from northeast Ohio and beyond since 1989. They are proud to have been selected by their peers among Northern Ohio Live Magazine’s Top Dentists in the greater Cleveland area. They’ve been in Cleveland Magazine’s annual “Dentists of Cleveland” since its rating started in 2009. The Consumers’ Research Council of America also selected them among America’s Best Dentists in Restorative and Cosmetic Dentistry. Here’s just a taste of what we talked about today:Being Successful in the Business for so LongDrs. Steven and Barjesh Walters started becoming successful in their practice when they hired a consultant and worked with people who taught them the business aspects of the practice, such as how to systematize things, how to bring new patients into the practice, and how to monitor the numbers and the profitability of the business. The other side of that was continuing their education—getting up to speed with many of the specialty services they provided in their practice. Tips for Finding Quality PeopleDr. Barjesh mentioned that they are so reliant on their team, which is wonderful, and due to that, they succeed because their team is involved with hiring new team members. Without some key team members, they would not have seen their growth over the last ten years. It is also finding people who buy their practice's vision and want to carry that out with them. Other Topics We Covered on the Show:Why did Dr. Steven and Dr. Barjesh Walters decide to start their own practice? One of the biggest mistakes they’ve made in their practice over the years. Dr. Steven and Dr. Barjesh gave some tips to make a marriage work while working in the same place. Dr. Steven talked about his specialization, which is IV sedation. They also shared a little bit about family practice.
How To Stay Connected with Drs. Steven and Barjesh WaltersWant to stay connected with Drs. Steven and Barjesh Walters? Please check out their social profiles below. Website: https://www.ohdentalcare.com/ (https://www.ohdentalcare.com)
With that… let’s go and listen to the full episode…
Welcome to episode 001 of The Dental Marketing Podcast. This week we talked with Dr. Jignesh Patel about his journey to success in the field of business dentistry. Dr. Jignesh Patel is the owner of the https://www.dentalcenterjacksonville.com/ (Dental Center of Jacksonville). Dr. Patel began his career at Nova Southeastern University in Fort Lauderdale and has since settled in Jacksonville with his wife. Throughout his career, he has extended his skills to provide exceptional dentistry, refusing to settle for anything less. Dr. Patel’s philosophy of practicing dentistry is putting the patient first. Too often in the healthcare community, patients are not recognized as people and are simply treated for the problems that arise in the scope of the practice. Dr. Patel believes it is vital to value the patient’s feelings, background, interests, and challenges so treatment can be tailored individually with care and compassion. Here’s just a taste of what we talked about today:Dr. Patel’s Thoughts on Dentistry being Recession ProofDr. Patel wouldn't say dentistry is recession-proof. He continued by saying that patients make every decision in their life depending on their financial status. Whether they want to purchase a car or a house, it all must be factored in with what is urgent. In dentistry, it is about what could wait and what needs to be done. Can the patient postpone it for six months or eight months? Ultimately, anything that is delayed treatment can become worse, like a small cavity becoming a big cavity. He also mentioned recession does affect the industry. Nobody walks into the dental office and says, "Hey, I'm just here to know what I want to do”. They want to get their mouth fixed. Just like anything in our body, we don't want it to go bad. Ultimately, finances are a huge deciding factor, and retention does put a big hamper on what they want to do. About Corporate DentistryWhen it comes to corporate dentistry, Dr. Patel said it has absolutely outgrown and tripled in numbers. He could basically speak for his corporation, which was a very small corporation at that time. In his fourth year with the corporation, they went from five offices to 15 to 20 offices in town. That just tells us the percentage was almost threefold, and that was six years ago. Nowadays it's even worse. It's more. He goes on to say corporations are unfortunately taking over a significant amount in the private sector of dentistry, and there is a significant amount of new influx of dentists moving to Jacksonville or any big metro city. There is a significant need for dentists, and there is a shortage in rural areas. It's just unfortunate the industry is not having those offices open in those particular areas where there's a huge need. Other Topics We Covered on the Show:The cosmetic side of dentistry and recession. Dr. Patel’s journey to owning a dental center. What is the thing Dr. Patel might change in the last six years of experience in running this practice? What is responsible for getting Dr. Patel this far in the field of dentistry? Dr. Patel’s thoughts on a fee-for-service model versus accepting insurance in the practice.
How To Stay Connected with Dr. Jignesh PatelWant to stay connected with Dr. Jignesh? Please check out his social profiles below. Website: https://www.dentalcenterjacksonville.com/ (https://www.dentalcenterjacksonville.com/)
With that… let’s go and listen to the full episode…
In this training, dental marketing expert, Chris Pistorius will talk about the importance of posting quality content to your Google My Business page.
Chris will get into the details of what to and not do when it comes to writing content for your dental practice.
Chris Pistorius talks about the importance of SEO for a dental practice. Chris provides some great tips for dental practices that want to rank highly on Google and other influential search engines.
Chris Pistorius, author of "The UItimate Guide To Internet Marketing For Dentists" talks about the impact of online reviews on dental practices. He also discusses the best way to get reviews, how to handle negative reviews, where you should put those reviews, and some tips on using reviews as social media boosters.
https://kickstartdental.com
(800) 694-9184
Chris talks with Dr. Howard Farran, the founder of the incredibly popular online dental community, Dentaltown. Chris & Howard have an open and honest conversation about all things dental.
Chris talks with Steven Feit, a practicing dentist for the past 30 years, on how to pick the right patients for your practice.
Chris Pistorius talks with Scott Dudley, the founder and CEO of Branin, about the importance of focusing on the business side of owning a dental practice.
Chris Pistorius talks with Sean Field, the Senior Consultant at Patrick Consulting Group, about the challenges dentists face on improving their case acceptance rates.
Chris talks with the Co-founder and CEO of SmileSnap, Greg Pellegrom. Listen in as they discuss how dental practices are using SmileSnap’s technology to increase new patient numbers and profit.
Chris Pistorius speaks with Candice Hansen, the office administrator at St.Paul Pediatric Dentistry, about what has made them successful. They also unpack some great strategies on how to manage & grow a multi-location dental practice effectively.
In this episode, Chris speaks with Kevin Wheeler, president at Simplified COO, about how dental practices can benefit from having a Chief Operating Officer and just how easy & affordable it can be.
This is an episode you don't want to miss!
In this episode, Chris talks to Eric Vickery of Vickery Coaching on case acceptance and insurance.
With more than 20 years of experience in his field, Eric takes us through his methods on increasing case acceptance in practices and how he helps dentists move away from insurances.
Chris Pistorius, CEO of Kickstart Dental Marketing speaks with Brandon Rogers, the CFO at Verber Dental Group, about smart financial decisions that should be made by dental practice owners.
Chris and Brandon also get into the future of dentistry, how DSO's will play a part, and other interesting aspects of the dental industry.
This is one that you won't want to miss!
In this episode, Chris Pistorius from KickStart Dental Marketing talks with Melissa Turner, a dental influencer & advisor about the exciting developments in the use of teledentistry.
Melissa discusses how dentists are adapting to the changing world and how their practices are benefiting from using mobile and teledentistry.
Melissa is also the co-founder of the American Mobile & Teledentistry Alliance.
Listen to our 16th episode with Melissa Turner on The Dental & Orthodontic Marketing Podcast to see what mobile & teledentistry is all about!
Dr. Chad Johnson of Veranda Dentistry shares how he was able to grow from one practice to three. He shares his experience and best practices in this episode, this is one that you won't want to miss!
Our interview with Leslie Icenogle talks about how dentists offering implant services can dramatically increase their profit utilizing proven systems and education.
Leslie has over 30 years of experience in this space and provides our listeners with some outstanding advice.
David Cohen of The Cohen Law Firm has transacted hundreds of dental associate employment and independent contractor agreements (and specialist employment independent contractor and employee agreements), as well as negotiated and reviewed hundreds of the same.
They also have incorporated hundreds of dentist and specialist business entities. They regularly write and review purchase and sale and title documentation for dentists and specialists buying or selling their dental building properties or practices.
They also just as regularly write and review lease documentation for dentists and specialists leasing or sub-leasing their properties.
Another area of their expertise is forming and maintaining dentists’ non-profit organizations.
Want to know about the top challenges dentists are facing today and how to tackle them?
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Watch our 12th episode of the Dental Marketing Podcast with Dr. Paul Goodman, to get your answers!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-touch/
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://www.facebook.com/kickstartdentalmarketing
Instagram: https://www.instagram.com/kickstartdental/
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Do you know how to market for your dental practice both internally & externally? Want to know the difference between Internal Dental Marketing & External Dental Marketing?
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Watch our 11th episode of the Dental Marketing Podcast with Dr. Lee Harris - Dental Practice Management Consultant at Harris Dental Solutions, to get your answers!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-touch/
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://www.facebook.com/kickstartdentalmarketing
Instagram: https://www.instagram.com/kickstartdental/
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Are you starting your Dental Practice & need some help with Financing?
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Listen to our tenth episode of the Dental Marketing Podcast with Gabe Vlahos - Business Development Officer at Wells Fargo, to get your answers!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-touch/
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://www.facebook.com/kickstartdentalmarketing
Instagram: https://www.instagram.com/kickstartdental/
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Want to know how to hire & retain the best employees for your practice?
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Watch our ninth episode of the Dental Marketing Podcast with Roy Barker, an Employee Retention Strategist, to get your answers!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-touch/
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://www.facebook.com/kickstartdentalmarketing
Instagram: https://www.instagram.com/kickstartdental/
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Want to know how you can determine the selling price of your practice? Do you know why it is smart to hire dental practice brokers?
Watch our eighth episode of the Dental Marketing Podcast with Megan Urban - Dental Broker at Omni Practice Group, to get your answers!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-touch/
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://www.facebook.com/kickstartdentalmarketing
Instagram: https://www.instagram.com/kickstartdental/
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Watch our seventh episode of the Dental Marketing Podcast with Debi Carr - Founder & CEO of DK Carr & Associates to know more about HIPAA!
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Get in touch for a FREE strategy session: KickStart Dental Marketing
Email: info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
-
Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Want to successfully grow your Dental practice from scratch?
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Watch our sixth episode of the Dental Marketing Podcast with Mindy Altemose - Founder & CEO of Mansfield Orthodontics, for some amazing tips!
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Get in touch for a FREE strategy session:
KickStart Dental Marketing
Email: info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
-
Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Is your dental or orthodontic office OSHA-Compliant? Do you want to avoid 1000$ worth of fines? Are you following all the required protocols to maintain safety & security?
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Listen to our fifth episode of the Dental Marketing Podcast with Lisa Kane - Dental Consultant at Dental Office Compliance of New England to make sure!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-to...
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Want to know what are the best practices for managing multiple offices at the same time?
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Watch our fourth episode of the Dental Marketing Podcast with Marie Sessions - Regional Manager at Dental Speciality Associates to know how!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-to...
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
Do you want to know how maintaining relationships with your patients and employees impacts the success of your dental practice?
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Listen to our third episode of the Dental Marketing Podcast with Dr. Landon Blatter, Founder & CEO of Rocky Mountain Dental Partners to know-how!
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Get in touch for a FREE strategy session:
Website: https://kickstartdental.com/get-in-to...
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.
Are you thinking of selling your dental practice? Need a hand with handling the day-to-day tasks at your office?
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Listen to our second episode of the Dental Marketing Podcast with Ray Caruso, CEO of Lone Peak Dental Group, before you decide!
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Get in touch for a FREE strategy session:
KickStart Dental Marketing was named by UpCity as one of the top dental marketing companies in the U.S.!
Email: Info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
When is it time to add another location for Your practice? What do you need to know before expanding to a second location? What is the most important thing to keep in mind during the expansion process?
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Get all your questions answered by Julie Rentz, Business Administrator at Stonegate Dental & Deer Run Dentistry in today's episode of our Dental Marketing Podcast.
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Get in touch for a FREE strategy session:
KickStart Dental Marketing
Email: info@kickstartdental
GMB: https://g.page/kickstartdental?share
Facebook: https://facebook.com/kickstartdental
Instagram: https://instagram.com/kickstartdental
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See you guys in our next episode of 'The Dental Marketing Podcast' with another exciting guest!
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Don't forget to subscribe to our channel and hit the bell icon to be the first one to be notified about our next episode.