Marketing Soup: Recent Episodes
Sam Harbi
Why Most Businesses Fail. .
Instant gratification is what's killing most businesses. Take a listen to learn how..
. If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to
go.stellarmarketing.io/secret
What is ad fatigue and how to prevent ad fatigue?
There are simple fixes for helping you combat this issue and drive better results with your ads.
On this episode, we’ll answer, “What is ad fatigue?” and provide you with some tested and proven tips on how to avoid ad fatigue.
. If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to
go.stellarmarketing.io/secret
The Only Marketing Mindset That Matters..
. Customer centricity should be the driving factor of all of your marketing decisions. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to
go.stellarmarketing.io/secret
Importance of Measuring Your Marketing Effectiveness
. Measurement is the key to optimizing any process, and marketing campaigns are no exception. When you establish and measure key performance indicators (KPIs) for your marketing campaigns, you can clearly see what works and what doesn't. . You can then direct your marketing dollars toward the most effective campaigns to achieve marketing success for your local business. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to
go.stellarmarketing.io/secret
Lead Response Time: The 5 Minute Rule
. Have you been doing everything you can think of in your small business marketing? Have you pumped in money, time, energy into marketing consistently? Have you been doing all of these things for months and find that you STILL have to do them?
You are not alone. If cultivating a loyal, committed customer base were easy, everyone would have one.
Building a business is not a one-time act. It is the sum of all the marketing you do for your business, all the interactions with your customers and leads, day in and day out. The sooner you realize this, the sooner you can plan for the long game rather than be disappointed by it. . If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to
go.stellarmarketing.io/secret
Lead Response Time: The 5 Minute Rule . Studies have shown that if you aren’t getting in contact with your prospects within 5 minutes of them submitting a question, or requesting additional information—you are running an exponential risk of losing that prospect. . With the high costs of paid advertising, and the ever increasing competition online, you literally can’t afford to waste another moment.
. If you want to learn the super simple Facebook ad strategy we use to generate 6-figures in less than 90 days for our clients, go to go.stellarmarketing.io/secret
Digital Marketing Best Practices for 2021. . One of the best ways to be a successful local business and practice owner is by staying on top of trends and implementing them into your own marketing strategy. . It is critical to ensure your practice is never using outdated or ineffective strategies to reach your audience, as this can lead to a spiral of downward events. . These are the lessons learned from 2020 and the best marketing practices for 2021. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
Google My Business (GMB) is a free tool from Google that helps business and practice owners manage their online presence across the search engine and its growing portfolio of utilities.
. Use all resources offered by Google My Business within its listing details to get the most out of your business locations. . Here are some basic but crucial tips for optimizing your listing.. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
Which Facebook Ad Objective Should I Choose?. . When you’re creating a new Facebook Ad campaign for your practice, you have to start making big decisions right off the bat. The very first choice you’ll make is deciding what objective you want to optimize for, and your selection will absolutely affect your campaign. It can impact what actions you optimize for, what you pay for and even what types of creative options are available to you. . Choosing your objective, therefore, is an important first step that goes beyond simple categorizing your ad campaign. It’s why you determine the objective at the campaign level, ensuring that only relevant ad sets and ads are grouped together. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
How to Know Whether to Fire Someone Or not? . No one should ever be surprised to be fired. Getting fired should never come out of the blue for any employee. Every employee who is terminated should know it’s coming and be ready to take responsibility when it happens. No surprises allowed. . The question I get asked a lot if when is it a good time to fire am employee within my practice? I say RIGHT AWAY before it's too late. . Determining the need and time to fire an employee is difficult but necessary – not only for your practice but often for your employees themselves. When it’s time to terminate, make it quick and painless – but make it happen.
. If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
Downselling is a technique where you offer an alternative to the primary service by offering a more budget-friendly or more convenient buying option to your client/patients after they must have rejected or declined the upsell. . You want to have more than one option for buyers to start working together. This will increase the chances of turning your prospects into buyers, regardless of what price point they start at. Plus, if people buy one service from you, they’re more likely to keep buying in the future. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
Undoubtedly, video marketing is one of the newest additions to your promotion & marketing toolbox. You might still have your doubts. Is it really worth to consider using videos for promoting your practice? Do you have enough resources to create and use video content in your marketing?
The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most versatile and profitable digital marketing tools out there, especially for local businesses. . If you need help with getting new patients/clients online, book a call with us as a first step below. . www.stellarmarketing.io/bookacall
Local Services Ads help you connect with people who search on Google for the services you offer. Your ads will show up for customers in your area, and you only pay if a customer contacts you directly through the ad.
. If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Healthcare patients have more options than ever before. With so much information available online, these patients no longer feel the need to visit the closest hospital, a medical practice closest to their location, or even healthcare practices with multiple locations in the community.
That’s why it’s so important to have a planned, budgeted healthcare marketing plan to reach new and returning patients in your area at the best moment. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Google Ads or Facebook Ads: which one is right for my business?
The answer is not simple but, if we have to cut it to the bone, that would be:
Both of these networks excel when it comes to delivering results because when it comes to online advertising, Google Ads and Facebook Ads dominate the industry.
Intent is the main differentiator.
If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Your marketing company will help get you more clients/patients. Your team and leadership skills will enable you to grow your practice year over year. Both the marketing company and your team can work together for a predictable growth trajectory.
If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
To stand out in a crowded field, your practice needs to consistently “WOW” patients/clients.
Scripts have the power to elevate your customer service from ordinary to extraordinary.
If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Instagram has over 1.5 monthly active users, less competition and a more engaged audience than other social media giants like Facebook or Twitter. . If you had to choose on one social media platform to focus on for your practice/clinic, I'd say go for Instagram. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Most practices idea of SEO success is around the idea of a result that revolves around: “being #1 for my favorite keyword.”. . SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. . You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. . Because the minute you stop is the moment your competition out performs you. . So, how long does SEO take? . It takes as long as you want to keep improving your business online. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Your marketing leads need to be right for your practice. You’ve got too much going on to entertain leads who won’t become patients/clients.
The issue here is not the quality of the leads. it's your poor qualification process. Don't schedule any and every one. Only present to those who have been vetted online or over the phone to sell your high-value cases.
If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
While appointment setting is an important job that delivers many benefits, many practice owners still find the idea of calling your prospective patients/client to qualify & confirm an unnecessary task or job. . Listen to this podcast episode to see why you might need one especially if you're offering high-value services. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
How do most patients/clients find you today.. . And.. if you said social media, you guessed right! . The Internet has changed the way nearly everyone in the developed world experiences healthcare. With volumes of medical information–and misinformation—available online, the digital age has empowered patients to self-diagnose conditions, research treatments, and shop around for healthcare practitioners of all kinds. . Although word-of-mouth still ranks high as a means for finding a new practice/practitioner, today’s patients/clients – particularly Millennial patients – are apt to solicit input through social media. . If you need help with getting new patients/clients online, book a call with us as a first step below. . https://www.stellarmarketing.io/bookacall
Not every lead generated is going to become a patient/client. In fact, studies have shown that over 80% of all leads will never become a paying client. If you want to lower that number then you need to nurture your leads. Listen up to learn how..
https://www.stellarmarketing.io/bookacall
“Why aren’t my ads working???” . “I’m not getting any clicks.” . “I’m not getting any conversions.” . Let’s take a look at the different reasons your ads might not have hit it out of the park for your practice and how a couple of simple tweaks can help generate you patients/clients in the door. . https://www.stellarmarketing.io/bookacall
This is why you have "bad quality" leads.... . https://www.stellarmarketing.io/bookacall
Does your practice have a closer? . This could be the difference between a 6 figure and a 7 figure practice. . StellarMarketing.io/bookacall
Welcome to The Million Dollar Practice Podcast where I talk about how a practice can make more to give more. Each week I’m bringing you real conversations from myself and other marketing and growth experts who are striving for more than just profit and also want impact. Hosted by Sam Harbi, founder of StellarMarketing.io . StellarMarketing.io/bookacall