Net Zero Action Heroes: Recent Episodes
Turntide Technologies
Climate change is the greatest challenge of our time. To overcome this threat, we must all play our part. But simply changing our consumer habits isn’t enough. For this fight, we need bold and innovative sustainability leaders who can drive change at the highest level. For this fight, we need Net Zero Action Heroes. Each month, we recognize a real-life superhero who is helping to build a more sustainable planet in the hopes of inspiring and empowering a new generation of sustainability leaders. Learn more at turntide.com/heroes.
Consumers are demanding more ethical business practices from their favorite brands. As a result, more traditional companies are leaning into sustainability-focused messaging to attract and retain customers, preventing truly innovative companies from breaking through the noise.
But that’s not all bad. According to Rachel Konrad, Chief Brand Officer at The Production Board and former Head of Communications at Tesla and Impossible Foods, successful brands can’t rely solely on sustainable messaging anyway. First and foremost, consumers want new products to improve their lives. Only then will a truly sustainable product inspire the advocates who can supercharge your brand.
In this episode of Net Zero Action Heroes, Rachel explains how to successfully market sustainable products, shares a few tips and tricks from her days at Tesla and Impossible Foods, and unveils how disruptive new companies are helping to turn the tide on climate change.
Check out every episode of Net Zero Action Heroes: https://turntide.com/heroes/
While the narrative around vehicle electrification usually focuses on passenger cars and light-duty trucks, commercial and industrial transport actually make up 55% of the sector’s global carbon emissions. We have the technology today to significantly reduce that contribution.
Construction and agriculture equipment. Last-mile delivery vehicles. Freight and mass transit. Marine and aerospace. These commercial and industrial vehicles, long powered by combustion engines, have viable electric alternatives that provide the same power with higher efficiency and better control.
According to Matt Boyle, Professor of Practice in Engineering at Newcastle University, smart government policy is the key to unlocking their potential and encouraging their widescale adoption.
“I’m helping companies and governments address the needs in a pincer movement. One of the things you find is that government is an enabler, but not a doer. Industry does, governments enable. We need to pull both levers to solve this problem.”
In this episode of Net Zero Action Heroes, Matt discusses recent advancements in electrification technology, the roles of government and business in building a more sustainable planet, and how recent policies are accelerating vehicle electrification.
Check out every episode of Net Zero Action Heroes: https://turntide.com/heroes/
Buildings consume nearly 40% of the world’s energy and account for a similar percentage of global CO2 emissions. They are also increasingly vulnerable to floods, fires, and other environmental disasters.
This dynamic has created a unique opportunity to decarbonize our planet. For the first time, short-term business priorities are aligning with our planet’s best interests, unlocking the power of the market in the fight against climate change.
According to Greg Smithies, Co-Leader of Climate Tech Investment Team at Fifth Wall, humanity has reached an inflection point where many clean, green technologies have actually become cheaper than their more traditional alternatives. As a result, Fifth Wall’s corporate partners are investing more and more in developing these technologies — a win for businesses and the planet.
After all, as Greg likes to joke, “[with] many of these technologies, you can sell them today to an active climate-change-denying CFO because, on an economic basis, they just make sense."
In this episode of Net Zero Action Heroes, Greg discusses the major drivers of climate change, how businesses can reduce their energy consumption, and the role buildings will play in decarbonizing our planet.
Check out every episode of Net Zero Action Heroes: https://turntide.com/heroes/