Tomorrow Today: Recent Episodes
Tomorrow Today
The series is designed to give leaders, marketers, influencers, and culture shapers a look into the future of what they should be thinking and taking action TODAY to set them up for TOMORROW'S success. The show will be based on talking to interesting people who are in the spaces of Social media, Web3, and more...
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
In this episode we talk about three major predictions we see for 2023!
- 2023 will be the major start of our AI Technology future.
- Will TikTok be Banned - We think so
- Platforms will have to create more monetization options for creators to lead the consumer social media platforms
What are your predictions?
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
At Brand Week Miami 2022, the discussions focused on how California is passing an electric car law, advertisers are getting more pressure to put their money where their mouth is on diversity, equity, and inclusion (DEI) creators, and how Web3 technologies can create a sustainable future.
Entrepreneurs and our very own digital first creator, Michael Le, (co-founder of Joystick Gaming) shared their experiences on how to create a more inclusive and sustainable future.
With the help of web3 technologies, companies are now able to create more efficient and transparent businesses that are capable of meeting the needs of a more diverse consumer base.
Brand Week Miami was a great opportunity to hear from leading voices in the industry and to learn more about the positive impact of diverse, equity, inclusion that we will see heavily moving forward.
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
In this episode, Duke McKenzie and Kyle Kaplanis, dive in and talk with USC student, Dylan Huey, who is the president of the club called "USC Reach" how this program is helping its students build community online and monetize.
Reach is the first and only social media club at USC. However, they are more than just social media. At Reach, they aim to create a community for content creators, digital marketers, influencers, actors, and anyone interested in entertainment and social media.
Come learn more about how they got started, what they are up to, and whats next at USC Reach!
For more information be sure to check out USC Reach on their website!
Guest:
Dylan Huey
President of USC Reach
Instagram @rodinflash (77K Followers)
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
Mikhael has reimagined what social media can be with Needle Music, the world’s first social platform built to facilitate meaningful connections through music. Despite all the negative effects that social media has on one’s mental health, Mikhael is a firm believer in its positive power. Needle is the perfect case study, bringing together consumers and influencers in a space that rewards both parties for their interactivity. They've placed an emphasis on TikTok marketing, and Mikhael hopes to ride the wave of creator empowerment that the platform has ushered in.
Guest:
Mikhael Porter - LinkedIn
Needle Music
TikTok - @needle.music
Instagram - @needle.music
Download the Needle Music on the IOS or Android App Store Today!
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
Duke and Kyle talk about how the VMA's had 3.9 million viewers this year and how that number of viewers is being aggregated across social media creators every day.
The difference is that traditional media is driving these viewers all at one time, as we see in sports games like the Super Bowl, and World Cup, but many people are not watching traditional media like they used to thanks to the rise in social.
Creators have the power to aggregate audiences and we believe over the next few years creators will be able to drive millions of people all at one time to watch their live events.
The creator economy will be the future of everything.
Duke McKenzieLinkedIn - Duke McKenzie
Kyle KaplanisLinkedIn - Kyle Kaplanis
TikTok - @theweb3guy
IG - @kyle_kaplanis
YT - The Web3 Guy
COMMUNITY, COMMUNITY, COMMUNITY!!!
We are in the new world where your community is where your value is, not in your follower count! We are seeing a massive change on how advertisers are working with creators and due to more resources and tools that advertisers have to track metrics and performance we are seeing advertisers quickly changing their budgets to focus on more creators who actually have a solid community.
Join the conversation as we take you through our experience with this right now!
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
- YouTube - The Web3 Guy
Duke recently took his daughter to a K-pop concert and because he is in learning mode he went into the concert looking for the silver lining.
Duke found out that you can not put a label on Gen-Z. They simply do not work like that, and avoid labels as they see themsleves as pieces of everything they enjoy and love.
Because of this, if you are a brand or marketer, you have to start looking at new ways to communicate with them to get their attention.
We need to change to meet their needs, not the other way around.
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
- YouTube - The Web3 Guy
Meta overhauled Facebook and Instagram to make them more like TikTok. YouTube created a new feature (Shorts) entirely designed to be like TikTok. Amazon, according to a Wall Street Journal report Wednesday, is testing a photo and video feed for online shoppers that looks like TikTok.
Why are all of these tech companies trying to be like TikTok?
Are users on board with these tech company platform changes?
What do we predict the future of social platforms to look like?
Dive in and find out on Tomorrow Today!
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
- YouTube - The Web3 Guy
Bear Markets are a great time to evaluate the market, give you time to do more research, and get caught up on everything happening in this space to be prepared for the next bull run!
- Dive into this episode to hear how Duke and Kyle are dealing with the bear market,
- what have they seen change since the bull run,
- and predictions to come over the next 2-3 months
Listen to our post 2022 VeeCon Episode HERE
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
Duke and Kyle talk about the Future of Social Media and the Future of Creators and how TikTok is minting more creators with over a million followers than any other platform today.
What does this mean? And how is it effecting these creators as businesses, and their monetization efforts.
We are finding that creators with real communities are ones that will stand out the most amongst their peers regardless of followers, and we are seeing brands starting to follow that same trend.
This is one episode you do not want to miss!
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
How many people buy an E-Course each year and never get the value of the course back? Wouldn't it be awesome if you could re-sell that course after you are done with it?
We sit down and talk with Ben Carson, founder of WallStreetPrints and Caffeinated Labs, and discuss how education and online courses will be completely revolutionized with blockchain technology!
Imagine making our course an NFT so your customers can buy, sell, and trade your course!
What does that even look like, and how is Ben using this NFT use case TODAY!
This is an episode you do not want to miss!
Guest:
Ben Carson
Founder of WallStreetPrints and Caffeinated Labs
Host of the Caffeinated Hustle Podcast
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
Consumers are demanding changes in the packaging industry in which are creating massive trends for change putting pressure on brands and businesses globally.
We sit down and talk with Cory Connors, a sustainable packaging expert and Host of the Sustainable Packaging Podcast, and discuss what is happening today in the packaging industry, and what trends are happening, and what is to come for the future of packaged products.
Cory shares that over 4000 Amazon Packages are delivered every single minute 24 hours a day, 365 days a year! That is a lot of packaged material that is being dumped in landfills across the globe. Consumers are OVER IT, with over 70% of people who state that they would rather purchase from a company that uses sustainable packing solutions.
This is an episode you do not want to miss!
In Show Moment Links:
Cory LinkedIn Post - 20K views
Guest:
Cory Connors
Sustainable Packaging Consultant
Host of the Sustainable Packaging Podcast
TikTok - @corygated (76K Followers as of August 4, 2022)
Instagram - @corygated
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
We sit down and talk with Dominic Toliver who is the owner of the family channel called @thetoliverfam on TikTok who has 11.4M followers.
In this episode you will learn:
- How did Dominic get started on social media?
- What did he do to gain his first million followers?
- How he transitioned from a single guy to a family channel
- What insights can be shared for the audience to learn
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
We talk with Kino Alyse who is a destination photographer and educator. They use their background in astrophysics & particle science to translate business tactics for a world-wide audience of creators.
This episode is one that you do not want to miss as we dive in talking about:
- What actually are social media algorithms and how they work
- Will capitalists take over the Web3 space or can we prevent it
- How NFT's are evolving and where do we see them in the future
- How Web3 will be EVERYWHERE
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
We talk with the Evan Wayne who is the CEO of Key, a Software company focusing on First Party declared data and helping creators own and monetize their audience driving Media Efficiencies & Better Business Outcomes.
In this episode you will learn about:
- First Party Data
First-party data is information a company collects directly from its customers and owns. First-party data (also known as 1P data) is part of the mosaic of data marketers have at their disposal. It can complement, enhance, and reduce the need for other types of data.
A great example of this is a Content Creators Audience
- iOS Data Changes and what the future of advertising will look like
- How Creators can use their 1P data to effectively work with brands
- How digital advertising budgets are being effected and where more budget's will be allocated as data changes happen.
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
The creator economy is driving innovation across industries, shifting definitions of work and providing revolutionary avenues for income.
The creator economy is a booming industry, which only skyrocketed further during the pandemic: tech innovation of the past decade has amplified the industry’s possibilities. On the front-end, different platforms like TikTok, Instagram, and Twitter have billions of users the world over, and have provided content creators with impressive revenue streams.
We talk with Talent Manager, Felice Schimmel about her experience in the content space and working with creators, and her views on the shift between Web2 and Web3 and how creators are adapting with the new emerging technologies like the blockchain.
Jump into this episode as we explore
- What it is like working with Content Creators
- What Social Platforms are the hottest right now
- Will Web2 creators be important to the Web3 space
- How is IP Ownership going to effect the future of the Web
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.**Follow us on Social Media
Duke McKenzie**
- LinkedIn - Duke McKenzie
- TikTok - @iamdukemckenzie
- Instagram - @iam.dukemckenzie
Kyle Kaplanis
- LinkedIn - Kyle Kaplanis
- TikTok - @theweb3guy
- Instagram - @kyle_kaplanis
Major Data Privacy changes are effecting Digital Advertisers around the world like we saw with Apple making significant changes to the privacy settings of its mobile operating system last year, allowing iPhone users to choose whether advertisers could track them. Since Apple introduced the feature, a vast majority of iPhone users have opted to block tracking.
We talk with Ad-Tech Expert, James Prudhomme, who began his career at AOL and is now the Cheif Revenue Officer for Optable, a SaaS data connectivity platform designed for the advertising ecosystem in the age of privacy to discuss the following:
How are these changes effecting digital advertisers?
What data collection points are being collected and how are they used?
What data policy changes can we expect in the years to come?
Be sure to Follow the Tomorrow Today Podcast wherever you listen to podcasts so you never miss a new episode.
What is Crypto Law, and what do Crypto Lawyers even do?
On this episode we talk with Crypto and Regulatory Lawyer, Frank Hepworth all about Crypto Law and he shares insights on what his day to day looks like and what he is excited for in the future of crypto.
In this episode you will learn:
- What is a Crypto Lawyer
- What does a Crypto Lawyers day to day look like
- What is DeFi, and why it is important.
- Will Bitcoin be the Universal token for the world.
- Proof of Work VS Proof of Stake
Guest: Frank Hepworth
TikTok: @frankhep
Contact Frank: Frankhverdure@gmail.com
Content Creators are taking over the Web3 space and are launching some of the biggest Metaverse events and bringing their fans and communities along for the ride.
Dillon Smith, CEO of Team Checked, and Creator Industry Expert, is on the show today.
Dillon shares his expertise in Crypto and partnering with the Solana based metaverse company, Portals, to build and utilize the metaverse space for his content creators and their fan communities. We also discuss how Gen Z have already emerged themselves in this new Web3 space without even realizing it, and how we can learn from this generation.
Follow Dillon Smith:
https://www.instagram.com/managerdillon
For more Web3 / Crypto insights and information, follow the Tomorrow Today Podcast wherever you listen to podcasts.