General Principles: Recent Episodes

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(3:21) Dropping out of college

(7:24) Kevin Kelly's changing philosophies

(10:21) How Kevin Kelly generates ideas

(13:39) Tool for thoughts

(20:43) Rapid prototyping

(23:49) Why innovations come from startups not corporates

(27:16) A Thousand True Fans

(31:13) Infinite Games

(39:46) You want to have down time

(43:18) Kevin's fave things and reccomendations

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Wonder how to start a new bank? How to tackle the world's biggest problems?

Serial entrepreneur, former Bridgewater employee and the founder of Jefa, Emma Sánchez Andrade Smith (@emmyagsmith) joins us to share her story into entrepreneurship. How she solves problems from principles thinking and how she went about building Jefa. What is the go to market strategy, how to talk to users and how to build a business in an emerging market. We also explore the financial inequalities between men and women - how most of the unbanked are women!

• Want to be featured in a future episode? Email: team@viralwegrow.com

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Show notes:

• (1:48) Lessons from school: Duke University and the London School of Economics

• (4:35) Banks are designed for men

• (6:03) Ray Dalio and Bridgewater Principles

• (17:14) Women are great customers

• (23:46) Fixing Wealth Inequalities

• (29:40) The role of Mothers and finance in the household

• (36;24) Thinking about customer acquisition costs

• (39:11) Being a community first bank

• (46:43) Rapid fire questions

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• Are you currently a maker or creator looking to find, live and work with likeminded individuals interested in levelling up their projects? Join Maker's House https://makershouse.xyz/

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* (1:18) How it started

• (3:07) Product validation

• (6:52) Getting initial users

• (8:57) Scoping out an MVP

• (12:00) Prioritising features

• (15:37) Keeping the team all aligned remotely without overloaded meetings

• (19:01) Metrics

• (24:22) 6 Month Goals

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• Want to be featured in a future episode? Email: team@viralwegrow.com

• Are you currently a maker or creator looking to find, live and work with likeminded individuals interested in levelling up their projects? Join Maker's House https://makershouse.xyz/

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* (4:41) Dating your co-founder

• (7:19) What Janessa knows about marketplaces that she overlooked in her first year

• (10:06) The Costco Business Model

• (11:22) When to bring Tech into the business

• (15:25) Vendors should be like your best friends

• (18:26) Reinventing the wheel

• (23:01) Eat an elephant one bite at a time

• (24:46) Demand side acquisition

• (32:14) Startup clinic, Janessa White (Simply Eloped) and Ama Owusu-Afriye (NovaTuition)

• (33:51) How do you attract consumers and also sell your vision to them?

• (46:37) When you feel like quitting, how do you keep going?

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• Want to be featured in a future episode? Email: team@viralwegrow.com

• Are you currently looking to find, live and work with likeminded individuals interested in building a startup with tremendous impact? Join Maker's House https://makershouse.xyz/

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* (5:36) In a high paced environment, how would you go about thinking about how to grow and learn as quickly as possible?

• (8:04) How to find people to help you

• (14:06) Strategy for reaching out to people

• (19:03) If not TKS, what would Nazra have done?

• (21:40) When you are in high school, you live in a bubble.

• (26:16) How does a 16 year old get to work on cutting edge BCI, Crypto, genomics

• (32:06) What to do if you get stuck on a problem

• (35:04) What makes a great community

• (37:53) How to strengthen community bonds

• (49:56) Communities should be energy giving, not energy draining

• (56:40) It's not about networking.

Full shownotes:

https://viralwegrow.com/blog/podcasts/nazra-noushad/

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Wonder how to start your own D2C Product and Brand?

Caleb Ulffers (@calebulf) shares with Daniel Jiang (@ikigaibydesign) about how he started Haven Athlethic. Coming from a marketing background and solving a problem he had himself after a gym mishap, Caleb went and built a product that he would enjoy. Listen in as Caleb shares his experiences on how he learned how to build and sell a product from scratch. His lessons would be very valuable to anyone hoping to start their own D2C company.

• Want to be featured in a future episode? Email: team@viralwegrow.com

* Are you based in Europe and looking to start your own business or grow your existing startup? Join The Hustle Club http://thehustle.club/ and meet the hustlers of Europe!

Show notes:

• (2:11) How to conceptualise and design your product

• (5:12) How to do pre-sales

• (10:01) How to work with family and friends

• (12:15) How to find the right manufacturer

• (19:08) Noah Kagan and company validation

• (21:21) Spending money on ads

• (30;57) Pricing for samples

• (36:41) Building relationships with suppliers

• (41:52) Talking to customers

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We discuss:

• Why he made a kids book on amazon as a fintech founder
• His takeaways from being ousted from his first business
• Innovating in the fintech space
• The problems with consumer behaviour
• His biggest piece of advice to young people on wealth creation

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We cover:

• What is a process artist / brand architect - 0:43
• Value of museums - 8:45
• What’s in her own museum - 12:35
• How the foot fetish documentary started - 14:20
• Need for structure - 15:45
• Translating your personal brand into a business - 20:54
• Challenges of making a foot fetish comedy musical documentary - 27:37
• Top tip for people exploring their personal brand - 45:17
• Fast Five - 46:20

Connect with Ennis Chung:

@ennischung

To get a deeper look into the general principles in this space, go to https://generalprinciples.to/

Join the community at ViralWeGrow (https://viralwegrow.com/)

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In this episode, we cover

• Why newsletters are more powerful than other types of media - 1:15

• How to get insights from global newsletters - 9:51

• Trends in Media in the next few years - 13:22

• Broader trends in the consumer space - 28:07

• How to build a powerful curation pipeline to get the information you need - 40:43

• Creators to follow - 48:35

Connect with Marie Dollé
Substack: https://maried.substack.com/
Twitter: @MarieDOLLE

Relevant resources:
@EytanMessika
@sariazout
@rex_woodbury

To get a deeper look into the general principles in this space, go to https://generalprinciples.to/

Join the community at ViralWeGrow (https://viralwegrow.com/)

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What do you do when a business that you are working on and building is growing but then effectively grounding to a halt due to the COVID-19 Pandemic? 

Belgium-based duo, Marie Martens and Filip Minev made a pivot into a problem that they faced themselves, a more customisable yet simple alternative to existing form builder solutions. Marie, a marketer, Filip, a software engineer, began prototyping and building in an IndieHacker fashion. 

This episode covers their stories and how they have thought about the processes that have led them to where they are today. Would Marie still study Communications? What would Filip do differently when he and his other co-founders were building Delta?  

Check out Tallyforms at https://tally.so/ 

Marie Martens on Twitter @MarieMartens

Filip Minev on Twitter @filipminev

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This episode we chat with Bart Decrem, one of the leaders of Mozilla's Fix The Internet Initiative. Having previously founded Tapulous (one of the first viral iOS game hits with TapTapRevolution) and another 25 #1 iPhone app hits - Bart's a serial entrepreneur. With his involvement in Disney's mobile games division as SVP and in launching FireFox 1.0, we explore what it's like for Bart from leaving Belgium for Stanford, being in the middle of the Silicon Valley hype excitement, how to be an entrepreneur and what matters most for the journey of entrepreneurship.

If you would like to hear more episodes, gain market startup philosophy and analysis, check out https://viralwegrow.com/ If you enjoy this episode, be sure to share. If you have any criticism.. well we would love to hear it! Reach out to us at Viral We Grow or find me on Twitter @ikigaibydesign