"Built to Scale" eCommerce Show: Recent Episodes
Darius Kunca & Justin Gecevicius
A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania.
Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding.
Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world.
Our world is intense, crazy, ever-changing, and challenging.
This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients' businesses grow at the speed they are growing.
We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out.
And we’re going to open up insights from our client's business development strategies from operations management to raising capital that supported this growth.
Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse.
Are you ready to click play?
- Darius Kunca & Justin Gecevicius
👉 We're releasing new episodes every Monday, Wednesday & occasionally Friday.
Welcome to this gripping podcast episode—' Fast Growth Fiasco: The Raw $80M Truth Behind Our DTC Success.' Today, strap in as we uncover the rollercoaster ride of our explosive journey, where we scaled to $80 million in record time. But it wasn't all smooth sailing; we teetered on the brink of disaster. From nail-biting market shifts to harrowing payment processor mishaps, learn how we navigated through the chaos and what it truly takes to thrive in the cutthroat world of direct-to-consumer sales. Stay tuned as we reveal our near-catastrophic success story's hard-earned secrets and close calls!
On this episode:
- Choose a business model that aligns with macro trends and has consistent market demand growth.
- Focus on markets with low competition to offer something new and build market loyalty.
- Play to your strengths and use them to create a competitive advantage.
- Diversify your channels to avoid reliance on one platform.
- Prepare for challenges and be cautious with resources when starting a business.
- Fast growth can lead to a period of intense challenges and problem-solving.
- Payment processor issues can arise for new businesses, causing cash flow problems.
- Stay persistent and communicate with payment processors to resolve issues. Cash flow is a major challenge for e-commerce businesses, and frozen funds can severely impact operations.
- Delays in production and fulfillment can lead to unhappy customers and damage the brand's reputation.
- Founder alignment is crucial for the success of a business, and open communication and vulnerability are key in resolving conflicts.
- Choosing the right third-party financial firm is important for maintaining clean books and preparing for future growth.
- Managing expenses and continuously optimizing costs is essential for sustainable growth.
Apply for a Discovery Call With Us:
➤ Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Book a call for a free audit https://www.adkings.agency/application-page
Our Other Resources:
www.adkings.agency/memos - Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Are networking events worth the effort? We’re discussing the benefits, our recent experiences, and the biggest takeaways we’ve gotten from our recently attended events in this episode. If you work in an agency or are an eCommerce business owner, you’ll want to know if you should or shouldn’t attend these types of events.
On this episode:
- Whether or not digital business owners should attend networking events.
- The short-term, positive effects of networking.
- When does it make the most sense to attend in-person events?
- Our recent mastermind and networking experiences.
- The biggest takeaways we’ve had from networking events this year.
- Why you should network with people at your level or higher.
- How smaller networking events facilitate better connections.
- The valuable insights you can gain from other attendees.
- Why self-improvement-oriented people will benefit from networking.
- How can these events help you find potential partners?
- Whether it’s beneficial or not to sponsor an event.
- The types of sponsors we see at networking events.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Ineffective meetings are a problem arising more often in our organization recently, so we’re implementing strategies to improve that. During this episode, we’re sharing how you can improve your own business by having better, more productive meetings.
On this episode:
- What makes a meeting ineffective.
- What people use meetings for versus what they should be used for.
- Why should all meetings be in one place?
- Why meeting preparation is essential.
- Where you should add more context in your meetings.
- The importance of a meeting agenda and when it should be reviewed.
- Strategies that can make meetings more streamlined and easy.
- The two defined roles in meetings.
- Why you should empower your team members to lead meetings.
- The benefit of implementing action steps to follow up a meeting.
- Why every meeting should follow up on those previous action steps.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
An acquaintance of ours got to 16 million in revenue with only 4 people on their team. While this is a great situation to be in, there are also a lot of things that could go wrong. The growth stage is always exciting, but as quickly as a business can grow, it can also burn out. Today, we’re sharing tips on how business owners can avoid this crash and burn.
On this episode:
- A little background about the business owner in this situation.
- What we have seen happening in the industry with new competitors.
- Why it pays to think ahead.
- The next step this owner should take in his business.
- The biggest issue he is facing due to this growth.
- The benefit of having a bigger team.
- How skilled team members can help you avoid mistakes.
- How people can misrepresent themselves in the hiring process.
- Why you shouldn’t put too much on one person in your team.
- Why some businesses crash quickly.
- The benefit of putting a person or story behind your business.
- Ways you can increase your average order value.
- When you should outsource your work and utilize outside resources.
- What we’re always looking for in our agency and why.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode we’re covering three takeaways that we’ve made in the past month at AdKings. Our perspectives on hiring have changed a lot recently, which is an aspect we’ll be focusing on heavily today.
There’s a project ongoing that we are aiming to build up to $100,000,000 a year, so you’ll hear the details on that too. Lastly, we’ll reveal why we’ve changed from being active investors in projects to being passive investors.
On this episode:
- The differing outlooks that the two of us have on projects.
- Why the approach we took to hiring our newest employee was different.
- Realizing that we shouldn’t always be pushing our personal preferences in the business.
- The reason why you need to give employees freedom.
- What do businesses that focus on sales often forget about?
- How to let go of things in your business, and how we have at AdKings.
- Letting go of your ego compared to letting go of your business.
- The decision we made regarding our new project that will cut down learning time.
- Why we’re able to work together efficiently at AdKings.
- A skill to look for in team members that is highly critical to long-term success.
- Why is it sometimes difficult to show people just how extensive marketing is?
- What will happen if you split your attention through non-passive investments.
- Why we’ve always been thinking about how to become passive investors.
- The breakthroughs we have made over the years and new ones we plan to make.
- Questions to ask business owners who are a few steps ahead of you.
- Why you need to be open to hearing solutions and implementing them.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We’ve got an interesting thought about how many direct-to-consumer (DTC) brands the world needs. This idea was sprouted from research I was doing as we worked to start our eCommerce brand.
Listen to the episode to learn what DTC means, what new brands need to do to see more tremendous success, and how we’re implementing some of these lessons in our own business.
On this episode:
- What is inspiring me to think outside the box?
- One of the most recent realizations about DTC brands.
- Why it can be challenging to build a successful business.
- What original direct-to-consumer brands did right.
- Examples of DTC brands that have been successful in their approach.
- How can companies get back to their direct-to-consumer roots?
- Why it’s essential to keep innovating in any industry.
- What one skincare brand is doing that’s innovative and new.
- The takeaway thought from this episode.
- How we’re implementing some of these methods at AdKings Agency.
- The results we see in the past few months of testing.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We have been considering getting venture capital ourselves lately, so in this episode we’re sharing all of the different pros and cons that we have found. There’s a lot to think about when deciding if looking for funding makes sense for your business or not.
On this episode:
- The biggest benefit of venture capital.
- How hiring A-level players can support your business goals.
- How does venture capital influence your growth goals and milestones?
- What you can do to inflate your business evaluation.
- Why you shouldn’t rely on getting connections and support when you receive money.
- The impact that bureaucracy can have on your business.
- What should you keep in mind when considering venture capital funds?
- What businesses may expect to continue funding you.
- What to be thinking about if you want to get into the venture capital game.
- Why you need to have big ambitions to seek out venture capital.
- The type of product that entices other businesses to invest.
- Why you need to think about your exit if you’re considering raising money.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
When you’re growing a business, you inevitably reach a point where you hit a plateau or the business becomes stagnant. When this happens, you may be wondering why this is happening and what you can do about it. Having a mentor and knowing the right questions to ask is the solution. Their wisdom and support can help you to continue to grow your business.
On this episode:
- How hitting a bottleneck in your business is inevitable.
- Why you need mentors if you don’t already have them.
- How many mentors should you have?
- The number-one question you should ask your mentors.
- Why this question produces the most helpful answer.
- What your mentors have that you may not (but can benefit from).
- Commonalities you may see among your own mentors.
- Where we are in terms of growth right now at AdKings.
- The response we got when we asked our mentors this question.
- How this next level of thinking influenced our vision for the business.
- What we’re doing in our private coaching group.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Would you be willing to pay 10K for a mastermind? Many people would struggle to part with this amount of money for a five-day event, but after a recent experience, we’ve had a change in perspective. Listen to this episode to learn more about the benefits of a mastermind and why it makes sense to pay 10K now without even batting an eye.
On this episode:
- The three main benefits you can get from a mastermind.
- Possible networking opportunities that are presented.
- How this type of opportunity can help you reach your own business goals.
- The most interesting part of attending a mastermind.
- How masterminds benefit entrepreneurs specifically.
- Upcoming plans to pay for another 10k mastermind.
- The inspiration and mindset shifts are taken from previous masterminds.
- Why are smaller masterminds a better option than larger ones?
- How smaller masterminds can help you create a friendship group for life.
- What kind of growth can a marketing agency contribute to?
- What to do if you want to join or learn more about Accelerator.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s welcome our guest Kyle Hunt to the show. Kyle is an American entrepreneur and investor with 8 years experience in starting, scaling, buying, and selling eCommerce companies. Currently, he is the CEO of Family Gifts Co, an 8-figure business with accelerated growth.
Listen in as we discuss how to grow and scale your eCommerce business, managing your business through periods of growth, and what investors are looking for in eCommerce businesses.
On this episode:
- [3:45] About Kyle and how he got into the eCommerce space.
- [5:44] Kyle’s biggest takeaways from his previous companies.
- [7:30] Getting out of your comfort zone to learn from failures.
- [8:25] How Family Gifts Co went from its beginnings to 8-figures.
- [11:40] The importance of understanding the psychology of your customer base.
- [14:00] Understanding CPMs and making money on the first sale.
- [15:10] What are the biggest challenges of running an 8-figure business?
- [16:00] Why you need to have the right people in the right places.
- [17:43] What was the biggest hiring pool Family Gifts Co had to do at once?
- [19:49] Lessons Kyle has learned in regard to hiring operations from the last year.
- [22:11] What does the onboarding process at Family Gifts Co look like?
- [24:57] The biggest challenges Kyle experienced on the backend while scaling.
- [30:40] What is the number-one thing holding back companies from scaling?
- [33:18] The most valuable learnings Kyle has taken away regarding advertising.
- [36:34] What Kyle likes and dislikes about different ad channels.
- [39:00] The importance of planning ahead instead of just looking at monthly outcomes.
- [43:54] How to balance your business and personal life.
- [49:23] What Kyle looks for as an investor.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
There is just one thing that brought me from being bullied and struggling to talk to people as a child to building a 7-figure agency: problem solving framework. The “superpower” outlined in this episode will enable you to believe that anything is possible, no matter where you’re starting from.
On this episode:
- Making hard problems simple.
- How playing video games taught an important lesson.
- Why the problem-solving framework used in gaming is applicable in life.
- Splitting your time across two different aspects to improve your skills.
- How should you approach a huge goal that you have identified?
- Breaking down your goal into multiple small ones and how this can be done in eCommerce.
- Being able to focus on the right things.
- What life-changing impact can be achieved from failure?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Darius recently had his own personal enlightenment, and it changed the way he views AdKings. This shift in perspective allowed him to zoom out and get a high-level view of the business. From there, the solutions to the problems he was encountering became clear. He now has a different vision for what his role in AdKings Agency will look like, and he explains what that is in this episode.
On this episode:
- The personal shift Darius is experiencing right now.
- Levels of thinking in business and finance.
- How you can create more time while running a business.
- What happened when we left our business without management for a week.
- Why does detaching yourself from a business help improve impact?
- The role transformations that Justin and Darius are going through currently.
- How detaching from your business can help you see opportunities.
- Making this business vision work.
- The three positions that need to be filled in any business.
- What being a board member may look like and why it’s powerful.
- How Accelerator has played a role in this mindset shift.
- The two things that can lead you to a lightbulb moment.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This episode continues our discussion about hiring by getting into Justin’s process for second stage candidates. For AdKings, the second stage of hiring is more based on technical skills. We will be discussing some of the tasks Justin sets prospective hires, how to gauge skill, and how they are best evaluated. There are some other candidate skills to examine as well to make sure we get an accurate impression of them.
On this episode:
- How Justin and his team evaluate candidates.
- Effectively communicating tasks and expectations to candidates.
- Creating a deadline for tasks.
- Gauging how communicative candidates are.
- Creating structured tasks to evaluate how well candidates follow instructions.
- Making accessible answer sheets for tasks so other team members can evaluate candidates.
- What type of practical tasks does AdKings set for potential hires in various roles?
- Tasks that are set for potential Juniors.
- Evaluating if candidates can structure ad accounts and if they notice discrepancies.
- Testing their knowledge of funnel issues.
- Tasks for Senior Advertisers.
- Analyzing data and pinpointing problems in accounts.
- Looking for logical thinking.
- Setting a case study for candidates to show their working process on.
- Tasks presented to video editors.
- Creating a video of specific length and technical specifications.
- Tasks for finance and legalities, and looking at how they organize their work.
- Tasks for creative managers.
- Creating spec scripts for ads based on information given.
- Ad reviews in video format to gauge their industry knowledge.
- How AdKings evaluate practical tasks.
- Did the candidate go the extra mile?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Hiring is often seen as one of the biggest challenges an entrepreneur can face. Today we’ll be talking about hiring SOP, what Justin looks for in new hires, and what the first stage of hiring looks like. Let’s learn the types of questions to ask prospective hires and why it’s important to gauge how invested they are in your company.
On this episode:
- How Justin has created SOP for his team to be able to take over part of his work.
- What hiring looks like for Justin and his team.
- Utilizing softwares to streamline your process.
- What software Justin and his team use and the features it has.
- What type of questions to ask prospective hires and why.
- Tailoring your application process for the available roles.
- The importance of establishing motivation and passion in prospective hires.
- Questions and tasks to set for gauging technical knowledge.
- Criteria for evaluating first stage candidates.
- Critical questions to ask candidates and why asking about salary expectations is important.
- Diving into specific Ads experience and spend.
- Tailoring critical questions for specific roles.
- When to overlook critical question answers.
- Why Justin looks at descriptiveness in candidate answers.
- How to ensure your potential hires are invested in you and your team.
- How the way candidate thoughts are structured on paper can be an indicator of work.
- Moving candidates to the second stage of hiring.
- Why you need to be checking grammar and spelling in applications.
- How candidates represent themselves on their CV and social media.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Chase Dimond is an email marketing wizard. Today, we're covering several topics related to email marketing, including the most significant challenges, best opportunities, and must-have workflows and practices.
On this episode:
- [3:06] Chase's experience with Crohn's disease and how it influenced his interest in marketing.
- [5:32] His educational background and how he ended up in the eCommerce space.
- [7:45] When Chase's entrepreneurial journey started.
- [11:44] Chase's agency experience and the ceilings he's reached along the way.
- [13:13] Why being specific and intentional is key to a successful business.
- [15:44] What a "productized" service is and what the benefits are.
- [16:52] The "holy grail" of marketing.
- [17:26] How email marketing has changed over time and where it's going.
- [19:42] The biggest challenges in email marketing.
- [26:23] The main issues Chase sees in their clients' email marketing.
- [30:04] A breakdown of the repeatable process that their clients go through.
- [32:31] When does it make sense to hire an agency email marketing team?
- [36:34] What an agency can bring to the table that you may not have in-house.
- [40:19] The biggest value-producing practices in email marketing.
- [42:25] What kinds of content should be included in email marketing outside of sales?
- [43:58] The inside scoop on direct mail and SMS marketing.
- [46:55] The non-priority flows can help you build your business once the foundational flows are in place.
- [49:26] The most rewarding parts of Chase's journey with Boundless Labs.
- [50:49] What accelerated Boundless Labs' opportunity to grow.
- [52:05] The foundations that allowed their business to scale quickly.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Our team member Sanmeet is here with us to talk about CRO (Conversion Rate Optimization). Alongside him, we’ve seen a lot of interesting activity in this area through the thousands of tests we’ve run. There are differences and similarities between markets, which has been quite fascinating to see.
On this episode:
- Sanmeet’s previous education and business experience.
- When Sanmeet joined AdKings Agency and why.
- Why CRO has gained in popularity in the past few years.
- How Sanmeet describes CRO from his perspective.
- The best way to go about CRO if your website already gets good traffic.
- What types of data are being gathered for CRO?
- What CRO is actually about at the end of the day.
- Why finding a good analyst is crucial for value.
- What good marketing cannot overcome.
- Groups that will benefit from a better customer experience.
- Why the need for this kind of optimization will never disappear.
- Why continuous improvement through CRO is so important.
- What happens when you start a business without considering the user experience.
- The reason why most CRO suggestions for improvement are so basic.
- How CRO ensures your website stays up to date.
- One common misunderstanding about conversion rate optimization.
- What is involved with CRO behind the scenes?
- What needs to be in place before you invest in CRO.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re discussing the latest trends and changes in the eCom space, an industry being impacted greatly right now by waiting times, supply chain issues, and cost of materials.
We’ll also dive into something you might have noticed in the eCom space recently: how big businesses are booming while smaller ones are struggling. We’re going to share how this has informed our plans for the future of AdKings Agency.
On this episode:
- The importance of being agile in business.
- Current issues with ad reporting and how it impacts optimization.
- What type of clients are seeing growth right now?
- How the market is evolving with the latest in iOS.
- How AdKings will be approaching Facebook differently and why.
- What actually goes into building a brand?
- The ideal solution that all brands should be working towards.
- The natural evolution happening in the eCommerce space.
- What will happen to businesses that don’t innovate right now.
- How to ensure success with an omni-channel approach.
- The biggest bottleneck in a business.
- How solving problems in real time will play a big role in the future of AdKings Agency.
- When it pays off to be straightforward and strict with clients.
- Where can AdKings Agency bring the most value to their clients today?
- What AdKings will be introducing as we build up the community.
- Ideas for launching a future eCommerce brand.
- The best way to find high-value potential business partners.
- The secret to evolving your thinking to the next level.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
One of the hardest decisions you’ll ever make in your business is when to fire someone. It might feel like you’re disappointing that person or yourself, but it’s crucial to always be clear about what standards you expect to be met.
By listening to this episode, you’ll learn when and how to do it, as well as what has been learned from firing situations that AdKings has been involved in.
On this episode:
- The most absurd type of firing situation.
- Owning the agreement that was made in the first place, whether as a client or team member.
- How different reactions to getting fired can show that you made the right decision.
- Taking steps to prevent getting to the point of firing in the first place.
- How to set expectations and responsibilities from the start.
- Why is it good to put a lot of pressure on new hires?
- Providing a task as a challenge with no context.
- Why you must take part of the blame if an employee is not working out.
- How to bring up issues to employees that are not performing.
- Problems that can spread to other team members from an underperforming member.
- Personal traits that are looked for within AdKings.
- Why communication is everything.
- Wanting to have team members that don’t ask too many questions.
- What is more important: process or output?
- The best reaction to see from a team member when they make a mistake.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
AdKings is moving into its next stage. Businesses should not be scared to make radical changes when the time is right, and that’s the point we are at. It’s not going to be easy, and failure is very possible, but in this episode you’ll learn why it’s a necessary step to take.
On this episode:
- Being able to evolve as a business every few years.
- Things happening in the market that make change exciting and scary.
- The five stages that AdKings’ vision was initially split into.
- What happened during a recent 3-day vacation that Darius took.
- Why is AdKings considering hiring high-level positions?
- Having a culture that empowers freedom to make strategic decisions.
- What Darius has experienced to make him realize he can live a limitless life.
- What is the #1 reason why eCommerce businesses get stuck?
- Why mindset is so crucial, based on coaching that Darius has done.
- Why failure is likely for some aspects of AdKings and why that’s completely fine.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
How can you get the most out of your team? Justin is going to share the philosophy of this question at AdKings, what books say about this topic, and advice that can be applied to your business. If you have a strong team surrounding you, you’ll go way faster and way further.
On this episode:
- One of the values that AdKings has right from its inception.
- Lessons learned from Jocko Willink books.
- Why leaders must be willing to lean on ideas from other people.
- The importance of always having a bigger picture in mind.
- Why does AdKings provide ownership to team members?
- Giving input while letting team members do their thing.
- Trusting team members as much as possible, but intervening when needed.
- Knowing when to follow as a leader and not interfere.
- “The team is as good as their weakest member in the squad.”
- Achieving the goal of working on the business instead of in the business.
- An exercise to determine what would happen if you were unable to run your business.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We’re starting our own DTC brand, and we have set a very ambitious goal for it. In business and life, you’ve got to get out of your comfort zone, and creating this brand is going to accomplish that. The way we’re approaching this goes against the grain compared to other popular brands, so listen in to find out why we chose this path.
On this episode:
- Why very few businesses make it to 5 figures.
- What the inspiration was to set such an ambitious goal for this new brand.
- A lesson learned about why it’s better to take action and fail than not take action at all.
- The decision to make the goals of the DTC brand public.
- Reasons why Darius believes that if he can do this, anyone can.
- Why you must fail multiple times to get where you want to go.
- Identifying problems in the market that aren’t perfectly solved yet.
- The importance of collecting feedback from your customers.
- Going to the market the opposite way of most large ecommerce brands.
- Other upcoming launches at AdKings.
- What you need to have if you want to find success as a DTC brand.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Some partnerships can be beneficial, while others can be a complete catastrophe and ruin the momentum of a business. When the partnership is a right fit, it helps the business thrive. You have to choose wisely when determining a business partner, and hopefully the information in today’s episode will help you.
On this episode:
- The biggest issue of having a bad business partner.
- Who you should not create a business with and why.
- What your business partner needs to cover for you.
- Why the business partners behind AdKings Agency work together so well.
- Why so many business partnerships fail.
- What do you need to talk about with your potential business partners?
- Why you may need to have a pre-planned exit strategy.
- What having a partner or a few partners can help you with.
- Advice for testing out how well a partnership could work before you commit.
- The most difficult part of finding a partner.
- What most business partners are looking for in a new venture.
- How can you enter a business partnership in a prepared way?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re sharing an unfortunate story about one of our clients. This story is really about how the path to success is full of difficulty and hardships. Learn what one of our clients did during their hardship, what happened as a result, and what they should have done differently.
On this episode:
- How one of our clients is facing hardships right now.
- The first lesson this client encountered when they hit the first level of revenue.
- The result when you don’t continue to introduce new products in your business.
- What happened to their ROAS (return on ad spend).
- The client’s reaction to this hardship and what happened to them as a result.
- What happened to the business scale and ROAS afterwards?
- The lesson the audience should take from this example.
- Why it’s important to test instead of signing a long-term contract with an agency.
- The number-one lesson you need to learn from businesses that are failing.
- The kind of growth that happened last year in the eCommerce field.
- What competitors in the eCommerce space are innovating right now?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
If you are only selling in the US right now, you may want to think about scaling your business to other countries. A lot of considerations should be made first, including the best way to approach scaling in a different country. It’s not easy to understand other markets, but you’ll learn some tips that can help you in this episode.
On this episode:
- Why you should consider scaling your eCommerce brand internationally.
- How CPMs have changed in countries outside the US.
- The most important thing to understand about scaling internationally.
- Economic microshifts to expect in the near future.
- Why you should expect the best but prepare for the worst.
- Countries to consider when expanding internationally.
- What to know about expanding into Europe specifically, and what you’ll need.
- What markets have the most potential right now?
- Why you should create a unique domain for each specific country.
- The benefit of using localized versus non-localized ads.
- The importance of not forgetting local payment providers.
- Countries that have potential and problems to expand in their space.
- What to do if your target audience is sensitive about price.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Why do some eCommerce brands start regressing three to nine months after finding stability? We’ve seen this time and time again with businesses - they’re fine for a few months after a scale up, and suddenly, the next month, they start to regress. Today we’ll talk about what is causing this to happen, how to avoid it, and what you can do to overcome it.
On this episode:
- Why a regression can sometimes be part of the process.
- What can you do to avoid regression?
- The psychological reaction when you scale successfully.
- Why you shouldn’t let the market evolve above you.
- Why developing products should be a priority in your business.
- The rate at which you should be introducing new products.
- The process you should have in place when introducing a new product.
- Three key areas of eCommerce growth.
- The role that testing plays when introducing a new product.
- The main thing you need to start doing now to keep your business from regressing.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
What are the differences between branding ads and performance-focused social media ads? We’ll analyze this based on recent personal experiences and revelations, but it also does tie into the work we’ve done with our clients. Listen to learn more about which ad tends to be more effective and why.
On this episode:
- What it was like watching a TV ad when you haven’t seen one in a long time.
- What are branding ads missing compared to social media ads?
- One of the biggest pitfalls eCommerce business owners fall into.
- Why branding ad strategy doesn’t always transfer over to social media the same way.
- The goal of performance marketing.
- Why you need to have an emotional hook in your social media ads.
- The types of ads that tend to do better overall.
- How we know performance-based ads are more effective than branding ads.
- How ads tie into the shelf space you get inside a store.
- Why some brands are rethinking their ad strategy.
- Where you may have the advantage over bigger brands and how to use that in your ads.
- When branding ads make the most sense to focus on.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
As a growing business, copycats can be a big problem, especially once you start hitting eight figures a year. We’re seeing 2-3 copycats for new businesses every week. It’s kind of crazy to think that a company can come in and steal all of the hard work you put into your marketing right out from under you.
On this episode:
- What happened when our own business was copied.
- The importance of having a community in dealing with copycats.
- The first step in dealing with copycats.
- Three main things you can do when you notice a copycat of your business.
- The solutions available to you if the copycat is on Shopify.
- Reactive actions and preventive actions against copycats.
- How can you stay a step ahead of your competitors?
- How to make your business more difficult to duplicate.
- What can you ramp up to deter copycats?
- Where copycats make their biggest mistake.
- How having a brand purpose and mission beats copycats every time.
- How building trust and being irreplaceable can protect you.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
The strategy we’re sharing today might be the biggest finding we’ve made this year for our clients. If your business is focused on increasing paid acquisition sales, you’ll find out exactly how to do it effectively in this episode.
On this episode:
- What happened when we were looking for new ideas last month to boost sales.
- What is bundle scaling and how can it be done?
- The simple approach you can take towards bundling.
- How small tweaks help you focus your bundles to specific audiences.
- What early data says about bundling scaling for paid acquisition scales.
- Generic approaches to bundling and how you can take it a step further.
- What are the benefits of bundling for different audiences?
- Why you don’t need to overcomplicate the product side of creating bundles.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
A lot of today’s topic breaks down to OKRs (objectives and key results), and how you can utilize this goal-setting framework in your business. This is not only useful for managing activities in your business, but can also translate into your personal life. In this episode, you’ll learn about OKRs in detail, from what they are to how to implement them. Plus, we’ll be sharing some examples as well as what not to do when creating your OKRs.
On this episode:
- A background on the team at AdKings Agency, and how the team has grown.
- Goals of the agency last year versus now.
- What they implement but sometimes fail to follow through on.
- What you must do to set your team up for success.
- The best way to go about goal setting with a team.
- What the OKR framework is and what it’s intended to do.
- How many key results should you aim to have?
- The difference between key results and tasks.
- The benefits of OKRs and how they help improve collaborations between teams.
- How OKRs support bold and challenging (stretch) goals.
- Examples of good objectives and key results.
- Common mistakes that are made when setting key results.
- The difference between KPIs and OKRs.
- The process by which you should use to go about creating company OKRs.
- When to check in on your results.
- What to do at the end of a cycle and the easiest way to do it.
- A few guiding activities for checking in.
- How long you can expect it to take to get the hang of this process.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We are diving into a topic most listeners might find relatively scary to think about. If you’re curious about how eCommerce may be evolving and you want to stay ahead of the game by knowing how to adapt your business, the information shared today is going to have great value for you. Let’s talk about the macro-trends and micro-trends coming in the eCommerce space.
On this episode:
- What kind of trends you should focus on right now.
- The trend Amazon started on and how it has changed.
- Major trends in eCommerce a few years ago versus today.
- Ways to categorize trend phases in order to analyze them.
- What a trend saturation phase typically looks like.
- Why it’s more difficult to be successful in eCommerce now.
- The phase that eCommerce is entering.
- The golden phase of trends and when this phase takes place.
- Examples of oversaturated trends in various industries.
- The best way to conduct market research to identify trends.
- Why it’s important to think ahead and anticipate trends in eCommerce.
- Two strategies to prevent your business from becoming irrelevant.
- Trends to look for if you’re starting a business now.
- The main takeaways you should get from this episode.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s welcome my business partner Justin. We’re covering a whole bunch of interesting topics with him today, including iOS 14, how it’s affecting our clients, and what’s going on with Facebook's rising CPMs. We’ll also hear about why we’re seeing some clients get stuck between $100K-$300K, and the differentiators between those businesses and the ones that grow further.
On this episode:
- [2:31] CPM rises in the market, specifically with Facebook.
- [3:55] Why should you invest in conversion rate optimization?
- [4:56] What is just as important to monitor as CPMs.
- [6:25] Why you need to focus on the aspects you can control.
- [8:05] LTV-focused marketing and how we’re using that with our clients now.
- [9:10] How clients are being impacted by the recent iOS roll out.
- [11:56] What you need to be utilizing year-round to boost sales.
- [15:51] Why some clients get stuck below $300K and how they can overcome this.
- [18:13] The biggest hurdle these “stuck” clients have in front of them and why.
- [20:15] Why it’s important for businesses to innovate in their products and marketing.
- [22:10] What happens when businesses fail to focus on product development?
- [28:06] The interesting marketing tactic we want to try with our clients.
- [30:05] Why you need to track repeat purchases and look for benchmarks.
- [33:10] The benefit to us of interacting with different business owners at different levels.
- [33:43] One thing that the most successful businesses are doing right now.
- [36:32] The kind of testing we’re currently doing with our clients.
- [37:14] What kind of inputs you need to consider.
- [37:44] What we’re always trying to improve on as an agency.
- [42:58] The book we’re writing and what it will help people with.
- [43:50] When we will be onboarding clients again.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re joined by Darius Lukas, a master of writing and brand positioning. Darius has interviewed hundreds of entrepreneurs and has helped them create their own brand story, telling it in a voice that really positions their brand.
We’re diving deep into branding and positioning for eCommerce brands, and defining what separates mediocre eCommerce brands from the ones that see real success and make an impact.
On this episode:
- [1:39] Darius introduces himself and elaborates on what he does.
- [2:49] What branding is and why it’s important.
- [4:47] Examples of creating a narrative around a brand.
- [5:54] Why people resonate with the story aspect of branding.
- [7:15] Why using stories to deliver important branding information works.
- [8:18] How to tell a story as a brand (versus an individual).
- [9:36] Why your brand needs to be about more than the product.
- [11:08] Examples of brand origin stories.
- [13:03] How to come up with an authentic brand story.
- [14:50] Why it can take time to figure out your story, or even that you have one.
- [15:18] Helpful practices and resources for creating your story.
- [17:13] The next step after creating the brand origin story.
- [19:32] Who is your origin story is actually for?
- [20:29] How you translate your origin story into positioning your brand and marketing.
- [24:04] Why Darius emphasizes the importance of storytelling in your business.
- [26:10] Recommended reading if you want to learn about storytelling.
- [26:41] The experience that underlies everything that Darius does now.
- [28:06] The services that Darius is offering now.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
How can you keep your focus and keep your team from getting distracted? This is important if you want to maintain or increase your quality of operations and ensure your team members are being held accountable. We recently had our own experience with this, so we’ll be sharing that with you. If you want to improve your focus and get back to basics, this is going to be a super helpful episode for you.
On this episode:
- When losing focus effected the AdKings team and why.
- What needs to be clear so you don’t lose momentum.
- Why you need to track the progress of your teams or team members.
- How the team members in our office ended up decreasing work efficiency.
- The nature of people that often gets revealed in these situations.
- What we learned from this experience.
- What we’ll be doing differently as a result of this experience.
- How can you approach tasks that are inevitable but also must be done?
- Why it took some time to identify these process issues.
- How we made improvements so this doesn’t happen again.
- Why is standardization so important in processes?
- Using SOPs (standard operating procedures) to increase efficiency and work quality, as well as avoiding manual work.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
While some people may see pre-launches as gimmicky, everyone should take a close look at this strategy and evaluate the possibilities this might open for their business. In this episode we’re discussing how to pre-launch, why you should, and then we’ll provide some additional tips on how to execute a pre-launch effectively.
On this episode:
- Why pre-launching is not just a gimmick.
- The client that changed how we thought about pre-launching.
- What we were expecting to work, and what worked even better with pre-sales.
- How pre-launching works and what makes people buy in.
- Expectations versus reality using pre-launching with a client.
- Using scarcity in pre-launching and other effective strategies.
- How pre-sales diminish risk in your business.
- How should you use pre-sales to support cash flow?
- Implementing different landing pages for cross-industry pre-launches.
- Details on an upcoming podcast about using the pre-launch strategy.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Martyn Cook is a serial entrepreneur responsible for multiple seven-figure eCommerce brands and owner of a well-known, high-level digital entrepreneur mastermind.
He also hosts the Smarter Destiny podcast. Today, we’re talking about Martyn’s experience as an entrepreneur, how his values have changed as an entrepreneur over time, and also how to successfully create a board of advisors within your business. He also tells us about the newest brand he’s working on, Noobru.
On this episode:
- [1:47] Martyn’s background and what led to the work he does now.
- [5:05] What influenced Martyn to start his newest business, Noobru.
- [10:59] The kind of business he was looking to build at the time.
- [13:59] Why and how Martyn eventually landed on the concept of Noobru.
- [21:49] The best format for supplements (tablets, capsules, liquid).
- [23:04] About Martyn’s podcast, Smarter Destiny, and media publication.
- [24:32] Why Martyn believes that charity is an important part of a business model.
- [26:42] What it means to make the charity component quantifiable.
- [29:50] Why Noobru products come with a cost.
- [32:01] How can having a charitable component boost your business?
- [36:08] Why the effects of making money are diminishing.
- [37:26] Tips on successfully creating a board of advisors.
- [41:20] How this board of advisors has lent itself to building brand legitimacy.
- [42:18] How to decide what amount of compensation should be given to the advisors.
- [44:15] Where to find Martyn’s free book “1% Secret.”
- [45:26] Where to find Martyn to connect with him.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
There are a few books I’ve read that are related to what we’re talking about today, including “Dichotomy of Leadership” and “Extreme Ownership”. This episode is all about sharing what I learned from these books, and what exactly happened that led to a major mistake. Plus, I’ll be sharing what we’re doing differently at AdKings now as a result.
On this episode:
- Why you need to communicate goals to all stakeholders.
- Monitor progress with clients, but don’t elaborate on execution.
- What a leader needs to do, good or bad.
- Why empowerment and trust are important in team relationships.
- Two things effective leaders always do.
- What happens to a team when a leader micromanages them?
- Negative results from a team leader being too hands-off.
- How you can inspire your team to make their own decisions.
- How and why we lost two clients in 2020.
- What happened with the team member involved with these two lost accounts.
- What we do differently with our clients now.
- The process we have in place to focus on profitability and keep the clients happy.
- Why you should read “Dichotomy of Leadership” and “Extreme Ownership”.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode, I’m sharing a personal story about how I built my first successful eCom business. This business quickly became one of the biggest businesses in its category, but that all went away within two years. Let me explain the situation to you so that you can avoid anything like this happening to your own eCommerce business.
On this episode:
- The value of the lessons I learned through this experience.
- A little bit about my past experience in school and university.
- What I had when I started my first business.
- What the first eCommerce business that I started was.
- Where I invested my time in this first business.
- When I got my first sale and how it felt.
- How long this business took to become one of the biggest in its category.
- What happened when the business gained traction and started getting results?
- The main lesson that I learned during this time.
- Why I decided to start another business, and what happened with it.
- The vicious cycle that kept my new business from growing.
- What happened with the first business I started while my focus was elsewhere?
- Why I finally understood the value of focus at AdKings.
- Our goal at AdKings this year.
- Where I see my place in AdKings in the future and why.
- Why education in the eCommerce space is even more important.
- The two key lessons to take away from this episode.
- Tips on building a business that is resistant to trends.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Kilian Markert is here for this episode. He is a go-to high-performance coach who helps business owners scale to new heights without neglecting themselves, their health, and their performance.
Kilian loves supporting business owners with their continued success while ensuring at the same time they don’t get burnt out. If you’re interested in wellness and biohacking, you’ll get a lot from this discussion. He talks about performance, injuries, dieting, and also shares his favorite supplements.
On this episode:
- [1:12] Kilian introduces himself and what he does.
- [3:08] The concept of anti-productivity and how it can affect you.
- [3:50] What Kilian believes performance encompasses.
- [5:26] Why does Kilian think that restrictive diets don’t work?
- [5:54] How he advises his clients to eat.
- [8:20] Common nutritional deficiencies and how to combat them.
- [8:50] Why Kilian recommends using the Cronometer app.
- [10:59] Why should you check your vitamin D level?
- [11:56] How Kilian feels about supplements and which ones he usually recommends.
- [15:52] What he thinks about ashwagandha and how he typically takes it.
- [17:11] The supplements Kilian recommends for supporting the nervous system.
- [18:06] The argument Kilian has against multivitamins.
- [21:28] How you can achieve your goals in the gym, depending on what those goals are.
- [25:18] What Kilian thinks about steroids and testosterone replacement therapy.
- [29:03] The tools that Kilian recommends for those interested in biohacking.
- [34:42] The downside of foam rolling.
- [36:57] Kilian’s personal struggle with injury.
- [37:47] How a healthy posture is underrated and why it matters.
- [39:32] Where to learn more about Kilian and how to connect with his community.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
There was a time last year when we failed in hiring the most important person for our organization. It’s a difficult topic to discuss. However, we think reflecting on this will not only help our team become stronger, but also help others listening. We can all learn how to improve our hiring processes as to not make this same mistake again.
On this episode:
- The role that was supposed to be fulfilled and when.
- Why we were hiring for this role at that time.
- How the potential candidates didn’t work out.
- COVID-19’s influence on the hiring process last year.
- When hiring for this position resumed for a second time, and why this also failed.
- What kind of experience we had using headhunters.
- Resuming the hiring process for a third time and the challenges that came with this.
- What does the hiring process look like?
- What could have been done differently to make the whole process easier.
- Why it’s important to define the needs for this role across teams.
- Why awareness is key to improvement in general.
- What can we take away from this experience and apply to hiring in the future?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Why should you even grow your business with your audience? If you get to a place in your business where you feel like growth is stuck, keep in mind that the situation may not be as it seems. There is a way that you can tap into your audience to get some direction and perspective, and also to support your continued growth.
On this episode:
- A personal story about this exact situation from about a year ago.
- How it seems group membership has changed in Facebook over the past few years.
- Why it’s tempting to come up with new ideas to better your position in the future.
- What happens when you get swept up in your own perspective?
- What we learned from connecting and discussing perspectives with our community.
- The importance of collecting feedback and how it can help your business.
- What can you do when you feel lost in your business direction?
- Why personal discussions are better than forms or questionnaires.
- Where to connect with our community and share your thoughts.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s welcome Jordan West, owner of Mindful Marketing and a Host of Secrets to Scaling eCommerce Podcast.
Today we will be diving deep into an eCommerce gated launch strategy Jordan employed to make over $250K in just 24 hours. We’ll also discuss how to make use of consumer psychology, make customers feel special and strategies to increase customer LTV.
On this episode:
- [01:14] A little bit about Jordan’s background & how he got into marketing
- [03:19] Starting a marketing consulting business
- [03:59] Why it’s better to acquire a successful eCom business than to start from scratch
- [06:37] Reality of acquisitions and clarifying misconceptions
- [07:21] How Jordan generated $250K in under 24 hours
- [11:49] How he came up with this strategy
- [13:01] Preparations and measures he took before the launch.
- [17:02] How to build relationships with customers and build a community.
- [20:49] Making use of consumer psychology and how to get people to engage.
- [27:34] Where can you find more about Jordan West
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
When we started out in this business as Freelancers, we hired a coach for $30,000 per year. The experience was so much different than we expected.
We were promised the world, but the value that we got out of it was much different. On today’s episode, we are sharing a little bit about what this experience was like for us and if we would do it again.
On this episode:
- Where we were in our careers when we hired a coach.
- How we came across this coach.
- Our first impressions of the coach we hired and how we feel about him today.
- Why hiring a coach was a leap for us in so many ways.
- The type of coaching that was offered for this price.
- The promises versus the reality of the coaching experience.
- What kind of value we see looking back at the experience.
- How did the price of the coaching help us make it a priority?
- What we learned about commitment through the coaching experience.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
While planning can be helpful, there are some cases in which it can actually be harmful. What is overplanning, and why is it such a bad thing? Under what specific circumstances can this be detrimental? These are the questions we are tackling in today’s episode.
On this episode:
- An example of when overplanning got in the way at AdKings Agency.
- Why they felt that their big-picture and detailed approach gave them an edge.
- Issues and failures with planning and who was most impacted by this.
- Where this can create problems during pitching.
- Variables that can change (and therefore cannot be planned or overplanned).
- How overplanning can be overwhelming.
- What you should focus on when you are planning.
- The type of planning that’s been put in practice at the agency now.
- The benefit of using scrum framework in planning.
- When you should reflect on your plan and adapt accordingly.
- Why you need to keep in mind the aspects that you cannot control.
- The time frame you should be planning within and why.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s welcome James Chadwick to the podcast in this episode. James is the co-founder of Pencil, a machine-generated creative platform that generates fast and affordable ads. We’re going to hear James discuss his past work experience at Facebook, overlooked aspects of artificial intelligence, the secrets to more effective advertising on Facebook, and why creative work is the next frontier.
On this episode:
- [0:51] A little bit about James’ background and how he got into digital advertising.
- [2:28] When James joined Facebook and a look at the roles he had working there.
- [4:18] Developments in mobile advertising.
- [5:01] How James feels having worked with Facebook for several years.
- [7:46] The organizational culture James experienced at Facebook.
- [10:00] How will iOS 14 impact Facebook advertising?
- [13:42] What James suspects about Apple’s future as a tech platform.
- [15:39] Explaining discrepancies between ad agencies and Facebook.
- [18:06] Why James feels that creative work is the next frontier.
- [18:48] The type of businesses that will most benefit from using a service like Pencil.
- [22:08] Overlooked aspects of artificial intelligence.
- [24:55] The use-it-or-lose-it dynamic in budgets for advertising.
- [25:50] The “lakes and rivers” analogy as a strategy for advertising.
- [28:10] How does Facebook choose CPMs for certain campaigns?
- [31:33] The three components to Facebook’s advertising algorithm.
- [34:04] What are sone strategies for unlocking new audiences?
- [35:16] The mindset with which you should approach Facebook advertising.
- [36:26] What Pencil is great for and how to get a hold of James.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
A bigger profit margin may lead you to hit the ceiling, but there are situations where it becomes a secondary metric. You must not forget the importance of AOV (average order value).
Today we’ll be talking about the situations in which a higher AOV is more important than profit margin, and how you can leverage this knowledge to improve both metrics.
On this episode:
- A client’s experience as an example in comparing profit margin and AOV.
- Comparing and contrasting two cases with differing profit margins and AOVs.
- When it’s better to have a higher AOV.
- Why having a higher AOV allows greater room for error.
- Ways to increase AOV such as bundling.
- The option of testing and targeting new audiences when scaling.
- How can having a higher AOV helps to cover your fixed fees?
- Reasons why a higher AOV can help you become more profitable as your business scales.
- Specific situations when AOV becomes especially important.
- What AOV you should be aiming for in your business.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
If you’ve just started your own eCommerce business and are currently in a growth phase, you’re probably already thinking about the right time to hire a marketing agency.
As a boutique eCommerce growth agency, we are responsible for $18 million of Ad spend between our 9 clients. In the past year, we have scaled one of the fastest growing businesses in the United States from $0.5 million to $26 million in just one year of working with us.
As experts in our industry, we want to share some tips on when to hire an agency, what to look for, and how to choose the right agency for you.
On this episode:
- When you should consider hiring a marketing agency.
- What are some reasons to wait on hiring an agency?
- How understanding the jargon can protect you from getting scammed.
- Who to hire instead if you think you need an agency early on.
- Why you should double-down on what is already working.
- Why agencies need the owner's support in order to be successful.
- When to consider diversifying your advertising.
- Why should large marketing agencies be avoided?
- The qualities in an agency you should be looking for.
- Why you should be wary of agencies who charge based on profits alone.
- Tips on how to identify a scammer.
- Why you should ask the agency for client references before hiring them.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re joined by Leo Tropeano, the Founder of Mugsy Jeans. His company is a Chicago-based men’s denim brand and was recently named the fastest growing private denim company by Inc. Magazine.
Leo will share how he broke into an industry he had almost no experience with and created one of the fastest growing menswear brands in only 4 years. We’ll also be discussing the methods Leo has used to become a customer service experience master.
On this episode:
- [0:59] Leo shares how Mugsy was started and his previous experience in apparel before Mugsy.
- [2:35] What are some of the barriers to entry in the apparel industry?
- [3:37] How Leo solved his minimum order issue by using Kickstarter.
- [4:57] Navigating the learning curve in the denim industry.
- [6:10] Common obstacles when starting any type of business.
- [8:22] Why Leo changed manufacturers in the beginning stages.
- [9:12] How Leo leveraged his email list and tested what works to reach customers.
- [11:16] What he tested that did not work.
- [12:46] Digital advertising strategies that are successful for his business now.
- [14:20] How has Mugsy Jeans evolved based on customer feedback?
- [17:00] Tips for understanding what your customers really want.
- [18:37] The mistakes that Leo has made along the way and learned from.
- [20:55] The Mugsy Jeans strategy for getting tons of 5-star reviews.
- [22:34] How to create a company culture that supports quality customer service.
- [24:18] Recommendations on how to stay sane during your entrepreneurial journey.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We will cover some concise tips which translate to very impactful techniques. During this episode we will also be sharing how you can introduce new ideas that will help you get ahead of your competitors and push past the limiting points in your industry.
On this episode:
- What you are actually competing for with your competitors.
- What most business owners do in a new niche.
- You will eventually reach a limiting point. What can you do about it?
- Where you should be looking for new ideas and innovations.
- How to shake up the foundations of your niche.
- Why accomplishing this edge can take some time.
- Why your performance will always suffer if you continue to imitate your competitors.
- Ideas for other approaches that you can try.
- Why you should explore the digital products and subscriptions of other businesses.
- The advantages of getting out there and investigating the strategies in other industries.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We’re discussing how some rules are meant to be broken. There is a Facebook ad rule that the text should not take up more than 20% of the ad space.
By breaking these rules and thinking outside of the box, you have the opportunity to grow. In this episode, we will share an example of when this worked for one of our clients and the benefits you could see in trying it for yourself.
On this episode:
- What the Facebook ad text rule is.
- The experience of going against this rule with a client.
- How Facebook will flag these ads.
- The impact seen on the cost per click (CPC).
- The side benefit of using this strategy.
- How this illustrates the importance of thinking outside of the box.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re joined by Bili Balogun. She is the Founder of Tribe Beauty Box and Lashscoop. This beauty industry entrepreneur is also a growth marketer in addition to doing stock trading.
She has managed to construct two successful businesses in the subscription industry. She’s on the podcast today to discuss her experience working within this business model and the challenges and lessons she’s encountered along the way.
On this episode:
- [0:17] Bili introduces herself.
- [1:48] Bili’s stance on the subscription model.
- [3:24] The time frames on Bili’s subscriptions and how she decided on these.
- [4:32] Why you need to consider logistics issues when considering intervals.
- [5:55] How important are customization features with a subscription model?
- [7:01] The breakeven periods with subscription-based businesses.
- [8:19] How Bili’s logistics and fulfillment process has evolved over time.
- [10:32] The obstacles she faced in implementing a subscription model.
- [13:31] The bad experience Bili had previously working with an ad agency.
- [15:42] How a difficult public relations issue was handled.
- [18:40] What methods did Bili use to create a loyal following in her business?
- [20:38] Why she focused on referrals initially, and why those later got put on the back burner.
- [22:11] Unique suggestions for where you can put referral codes.
- [24:17] Acquisitions channels that have worked and not worked.
- [27:29] Why Bili prefers YouTube influencers for her brands over Instagram influencers.
- [28:10] The edge that Bili has over others in similar industries.
- [29:42] What Bili does to maintain her sanity as a business owner and entrepreneur.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let's say you’ve already started your eCommerce business - you’ve hired your team, and your business is growing, but one person left your business last month.
At that time, it seems they could have moved on for any reason, and then another person leaves. Noticing a trend, you decide to investigate. This episode uncovers what is likely happening underneath the surface of this situation, and what you can do about it. We’ll explain promoting team alignment through the use of a business vision and a business mission.
On this episode:
- What you should do if you notice a trend of people leaving your business.
- How there can be different expectations in a business.
- Why does your business need a vision and mission?
- How our team personally went about creating these.
- The secret to building a strong team.
- The difference between a mission and a vision.
- How these influence team members.
- An example of what a vision and mission could sound like.
- How to create your own business mission and vision.
- Why you should create this personally before creating one for your business.
- How being aligned supports new hires.
- How having a mission can help your brand stand out for clients.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We will discuss one of the most frequently asked questions: “How often should our eCommerce business run a sale?” This question brings up a lot to consider, including type of sale, amount of discount, and timing or frequency of sales.
There are different strategies you can implement, depending on what your brand offers. This all comes down to the discount amount, timing, consistency, as well as the consideration of bundling or using the free item tactic.
On this episode:
- Why the answer to this question will vary from one business to another.
- How discounts can impact sales.
- The decrease in conversion rates without discounts.
- Particular importance for “unbrandable” businesses.
- How often you should have sales.
- How sales help target previous customers to return.
- Why timing with sales can make or break the campaign.
- Sales percentages that are popular for luxury and non-luxury brands.
- The psychological component of discounts.
- How the bundle/free item tactic works.
- When it works to have larger discounts less often (twice per year).
- A recommendation to have a sale every 6-8 weeks.
- Buy 2, Get 1 Free and other bundle incentives.
- Quantity upsells for individual products.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This episode is all about helping you become a 7-figure eCommerce business owner. Whether you are just starting your eCommerce business journey or you are nearing 6-figures, you will get some great advice on for making the leap.
This one single piece of advice is based on our conversations with hundreds of eCommerce business owners. We’ll be telling you what the most important thing you need to focus on is, the benefits of making these changes, and at what stage these changes should be implemented.
On this episode:
- What matters more than business strategies for growth.
- Stories of two business owners who struggled to grow and why.
- The one thing that is vital to help you get to 7-figures.
- What will provide you with the biggest leap in your business?
- Why it’s important to make these changes.
- The benefit of having support when other issues arise.
- How having others designated to other areas of the business helps you.
- What you can do to support your business with the additional time you have.
- At what stage your business should put this advice into practice.
- Why some 7-figure businesses still need to change their priorities too.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We are touching on the controversial topic of advertorials and How they can get you an easy 30-40% boost.
We’ll be talking about what exactly they are and why they are surrounded by controversy.
Also, we’ll be discussing the best way to implement advertorials and what kind of results you can expect by utilizing them as a part of your eCommerce business marketing strategy.
On this episode:
- Why advertorials are seen as controversial in marketing.
- What an advertorial is, and what the data says about them.
- The return on advertising spend (ROAS) you can expect by using advertorials.
- In what type of businesses they have seen this strategy be most effective.
- What kind of products does this strategy work for?
- The average order value you need to make this worthwhile.
- How you can bundle products in conjunction with advertorials.
- The most common types of advertorials.
- Advertorial hooks that work.
- How to use scientific data or articles as advertorials.
- Brands that are currently using this strategy successfully.
- How advertorials help you sell to new audiences.
- How to drive traffic through an advertorial.
- The importance of experimentation and tweaking when implementing them.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Strange things are happening in the market, and one of our biggest clients is really struggling right now. This all stems from one error. We’ll talk about how this error happened, how it impacted the business, and what is working in the market right now. We’ll also share why we’re focusing on organizational structure this year in our agency.
On this episode:
- The negative experience one of our biggest clients had last year.
- How this negative experience impacted the client’s business.
- Why it’s not always healthy to grow as fast as possible.
- The lessons that can be taken away from this error.
- The stages of growth we recommend for our clients.
- The good and bad of jumping on eCommerce trends.
- What practice is heavily influencing the market?
- Why and how eCommerce is going to change over the next few years.
- How to use advertorials to sell your product.
- The benefit of being adaptable to quick market changes.
- When it makes sense to outsource or to have someone in-house.
- Why you want your team members to have a sense of ownership.
- Why we are prioritizing the optimization of our organizational structure to perfection.
- The second most common reason why an eCommerce business shuts down.
- The benefit of creating a self-sustaining operation.
- When we’ll be onboarding clients next.
- Why we want to remain a boutique agency with a small team.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
On today’s episode of the Built to Scale eCommerce Show we’re joined by Ariyeh Even Haim, Co-Founder of ReConvert. The discussion on this episode revolves around post-purchase marketing and offers. Ariyeh will also be sharing the best way to optimize your post-purchase and thank you pages to extract the most value out of each buyer you get.
On this episode:
- [1:38] How he became an expert in this industry.
- [2:56] The one-click upsell apps he tried that didn’t work and what this experience inspired.
- [3:52] Ariyeh's educational background and why it’s unconventional in his field.
- [5:20] How Ariyeh's marketing skills shine through ReConvert.
- [6:25] What merchants look for in their apps.
- [7:58] What characteristics separate ReConvert from their competitors?
- [10:03] Average increases in conversions across stores that use the app.
- [11:31] The best discount you can provide to promote more conversions.
- [12:21] The benefit of providing various discounts at once to the customer.
- [13:29] The biggest takeaway of best practices for reconversions.
- [14:02] How the magic design feature of the app works.
- [14:33] How the tools in the app work across industries.
- [15:10] The type of client support offered by ReConvert.
- [15:45] What practices work best for one-product stores?
- [17:35] Results they found in testing that surprised Ariyeh.
- [19:27] The simple goal of ReConvert and what their place in your business is.
- [20:09] The mindset that gets Ariyeh through the entrepreneurial ups and downs.
- [21:21] Where you can find ReConvert.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode of the Built to Scale eCommerce Show, we are discussing how to make better decisions. Do you remember the last time you felt lost in your business, and you weren’t sure what to focus on? Or perhaps in the past you’ve been procrastinating on a decision you had to make.
Today’s episode is all about the most important aspects of decision making as well as a strategy that you can use to help you make decisions better.
On this episode:
- What is more important than making the right decision?
- How procrastination can harm your decision making.
- A personal analogy related to decision making, and how a final decision was made.
- The book “Get Things Done” by David Allen and how it can help.
- What our head is and isn’t good for.
- A written strategy you can use to help you.
- How we can use being visual individuals to our advantage.
- Why the best decision you can make is a quick decision.
- How overthinking can limit you.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode of the Built to Scale eCommerce Show, we’re covering the 7-Step marketing strategy you can use to generate a higher revenue for your business. Most eCommerce businesses could be getting up to $30-$50 million each year if they just solved two things.
This episode is about one of those crucial aspects, which is having the right marketing strategy and mindset. It took us a few years to figure out what that path to $50 million each year looks like, but now we can confidently say that even smaller businesses can get there.
On this episode:
- What role trial and error plays in figuring out how to generate this revenue.
- Limiting beliefs in marketing that big tier businesses don’t have.
- The tools used to educate clients on these steps.
- Why it’s important that this growth happens in steps, and not all at once.
- Why your marketing channels need to be synchronized.
- When it’s okay to go down in return on ad spend (ROAS).
- How market research is underrated and undervalued.
- The most impactful marketing channel right now.
- Why you should not diversify too early.
- The benefit of using A/B testing and quantifiable data.
- What happens when you scale even further with Facebook ads?
- The influence of strong branding and community on customer retention.
- The benefit of having optimized marketing funnels.
- One important key to extracting the most revenue out of a customer.
- What can happen if you implement influencer marketing correctly?
- The approach that all marketing channels must have a common goal.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode we’re proud to introduce Jason Wong, a Managing Partner at Wonghaus Ventures. There, he has helped dozens of successful brands with the modern fast to market, fast to sell approach. We will be covering quite a few topics today, including how eCommerce businesses should source their products, how to get the best pricing from the manufacturer, and how to manage quality control to ensure your product meets your specifications.
On this episode:
- [0:43] Jason introduces himself and describes what he does.
- [1:21] How Jason got into eCommerce.
- [2:15] The best way approach building a product from scratch.
- [4:28] The influence the internet has had on testing products.
- [6:24] What is the best way to go about building a prototype?
- [8:16] Tips on finding suppliers for a new product.
- [10:58] How to avoid being scammed by a supplier.
- [12:46] What you can do to find the right supplier for you.
- [14:50] When it’s best to find a local sourcing agent.
- [18:48] How to balance quality and price when choosing a supplier.
- [20:42] How can you get a discount from a supplier?
- [22:01] The other aspects of your deal that can be negotiated.
- [22:49] Managing quality control in the manufacturing process of your product.
- [24:48] How to find Jason’s sourcing agency.
- [26:24] What can you do if your product does not come out correctly?
- [28:01] Examples of product defects Jason has encountered in the past.
- [33:26] What countries Wonghaus Ventures sources products with.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
If you’re a business owner, you’ve probably got a to-do list. Today, we’ll share how to best tackle your to-do list. Before you can effectively tackle your tasks, you have to prioritize them. While this subject is generally relevant, it is even more important for an eCommerce business owner. During this episode we will be revealing the method that we use for productivity and also explain how it can be helpful for you.
On this episode:
- Using prioritization as a business owner.
- Why working all the time is not necessarily a good thing.
- How can you free up more time for yourself?
- Why you’re not meeting your goals and how to fix it.
- Why not prioritizing will leave you unsatisfied with your business.
- Where the ICE scoring framework originated.
- What does ICE stand for and how does it work?
- How to apply ICE scoring to your weekly tasks.
- Applying this to your business generally as well as with your clients.
- Adjusting the ICE score to find better results.
- What can using this framework help you accomplish?
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today we’re getting into everything about 'Conversion Rate Optimization' (CRO) and growth-hacking. What if instead of making $2.50 on each customer who visits your site, you made $7.50? How would that change your business? We helped one of our customers do exactly that by going 3X with their business last year, and we were able to do this through CRO alone.
Listen in to learn about what CRO is, why you should do it, and how you should do it. The information shared in this episode will help give your business the competitive edge and lead to even further growth.
On this episode:
- What is conversion rate optimization?
- Why you should be using software dedicated to CRO.
- The strategies you can implement to get real data.
- How can upsells be promoted?
- What growthhacking is and how it relates to CRO.
- What kinds of bundles and upsells tend to work best.
- How this can influence Facebook marketing.
- How small tweaks start to really add up.
- The advantages of focusing on CRO.
- Why making more money per visitor helps your competitive advantage.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This time, let’s welcome Daniel Rodic. He is a Forbes Top 30 Under 30 member and the Head of Marketing at Clearbanc. In this episode we’ll be diving deep into how eCommerce businesses should be funding their growth, covering their marketing expenses, and scaling their business to the next level.
On this episode:
- [1:19] A bit about Daniel and his previous work experience.
- [5:30] How his previous business grew over time through partnerships and pitching.
- [8:14] How Daniel came to join Clearbanc.
- [9:58] The types of funding offered by Clearbanc and when to consider funding.
- [11:49] What makes funding from Clearbanc different from their competitors.
- [13:44] What type of businesses does Clearbanc work?
- [14:55] The criteria they use to decide who they will work with and who they won’t.
- [16:29] Average time offers for capital advances and how long it takes to get access.
- [17:10] When Daniel would recommend a different kind of financing than what they offer.
- [19:21] About annual subscriptions and the cash conversion cycle.
- [21:18] What another business implemented instead of a subscription that worked well.
- [24:38] Examples of how some other businesses manage their cash conversion cycle.
- [25:40] What smart businesses do with the capital they get.
- [26:25] Why do Facebook and Google dominate in marketing?
- [29:14] How running a lean operation can benefit you and your business in the long run.
- [30:58] Overlooked areas of your business that deserve more investment.
- [33:33] Where to learn more about Clearbanc.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
In this episode we’re getting into the 3X rule, and how to price your product for paid acquisition. We often get a lot of questions about pricing, so we want to give you some guidance on how to do this the right way. Some of our most successful clients have prices over 3X, and many have 85-90% profit margin. We’re going to be sharing some tips on pricing your products appropriately.
On this episode:
- The expected ROAS (return on ad spend) depending on product price.
- What advertising will cost versus your return.
- Deductions you will need to keep in mind when deciding on pricing.
- What profit margin do the most successful clients have?
- Understanding the difference between selling on Amazon versus elsewhere.
- The biggest challenges of selling on Amazon.
- How reviews can work to your advantage.
- Why it’s important to understand your competitors.
- Using quizzes, videos, A/B testing, and other tools.
- The challenges clients have moving from selling on Amazon to Facebook.
- Other common obstacles customers face selling outside of Amazon.
- Why you should consider lowering product cost.
- What challenges does pricing at 2X present?
- What to do with your resources if your profit margin is lower.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This time on the Built to Scale eCommerce Show, we’ll be sharing one of the best hacks to leverage for your physical product eCommerce business. This is really an exotic way that you can increase your return on advertising spend (ROAS) and average order value with very little cost on the back end. Of course, it’ll have a substantial effect on your profits as well.
On this episode:
- Why this is an underutilized strategy in the physical product space.
- Combining physical products that require skill with digital information tools.
- An example of how this lucrative strategy can be implemented.
- Under what circumstances should you consider utilizing digital products?
- Using digital courses as an entry offer.
- How to integrate your products into the course.
- How can digital courses influence return on advertising spend?
- Different types of digital course styles that you can test out.
- Why you don’t need to create the course right away.
- How this strategy will help you collect email addresses.
- How influencers can play a role in promoting your digital product.
- Linking your digital product with a post-purchase upsell.
- The biggest benefit of creating a digital course.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
On this episode of the Built to Scale eCommerce Show, both Darius and Justin are here to chat together. Even though they talk every day, it’s rare for them to join one another on the podcast. They are taking this opportunity to reflect on the last year and discuss performance findings, business breakthroughs, and the highs and lows of the year.
On this episode:
- [1:15] The growth their business experienced this past year.
- [2:14] Why many eCommerce businesses struggled with growth last year.
- [4:25] Why fulfillment is always discussed in initial meetings with their clients.
- [6:50] The value of team culture and how they maintain a positive team culture.
- [12:34] The varying types of ad managers and their strengths.
- [14:45] How standard operating procedures (SOPs) support performance.
- [16:15] Implementing planning systems and other highlights from last year.
- [21:26] The challenges that they had in 2020 and what they learned.
- [24:42] What is being done differently in 2021?
- [28:07] The secret to the success of their performance team.
- [30:37] What happened when Darius and Justin started wearing too many hats at once.
- [31:30] What they are putting more effort into this year and why.
- [33:21] The qualities they now look for in their new hires.
- [33:58] What are some issues that can come up when clients monitor their ads?
- [37:55] Why they want to focus on operations and self-sustainable business practices.
- [39:39] Creating a next-level team experience by treating the team like clients.
- [41:35] Why they implemented an ongoing recruitment process.
- [45:02] Reflecting on last year and how they plan to make changes going forward.
- [46:33] The theme of 2020 and how they are using past struggles to their advantage.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
On this episode of the Built to Scale eCommerce Show, we cover one of the most important areas of business: investment and profitability. In order to fully understand these concepts, it is vital that you monitor your finances. Making educated decisions requires you to comprehend and know your numbers. Today, we will give you recommendations on what to do, how to do it, and what to focus on to increase your eCommerce business’ profits.
On this episode:
- Why monitoring your financials is extremely important.
- Read “Profit First” by Mike Michalowicz.
- The financial perception of an accountant versus the perception of the entrepreneur.
- Recommendations on how to best manage financials as an eCommerce business.
- The benefits of tracking daily profit as opposed to monthly profit.
- Numbers, data, and KPIs that should be tracked frequently.
- Types of variable fees and fixed fees and how these play into the calculations.
- How calculating operational profits benefits the business owner.
- Covering fixed fees and what’s left afterwards.
- Apps in Shopify that can be helpful in monitoring finances.
- Custom fees and costs are entered manually.
- A formula that allows day-to-day profit to be tracked.
- Ad spend and ROAS (return on advertising spend) on various platforms.
- A sophisticated process which clients are usually interested in.
- Practical planning and theoretical planning.
- Where and how to adjust ad spend if needed.
- Learn more to change your financial mindset and benefit.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
There are tips for productivity and biohacking galore in this episode of Built to Scale. This information is based on personal experimentation and trying different strategies over the years. Productivity is really the key to a balanced life because it allows you to have a more efficient output and work better, not more. It can take some trial and error to figure out what works for you, but this episode will give you some ideas of where you can start.
On this episode:
- What should you focus on to achieve better productivity?
- How diet plays a role in productivity.
- Reasons why you should reduce your daily sugar intake.
- Different ways you can manipulate carbohydrate intake.
- The benefits of fasting for productivity.
- How inflammation impacts the body.
- What are the benefits to maximizing sleep?
- Why you should manage blue light exposure before bedtime.
- Tools you can use to promote a healthy sleep routine.
- How to wake up easier and more consistently.
- Effective supplements that biohackers love for productivity.
- Basic supplements and others that are worth spending more on.
- Buying supplements based on your goals and needs.
- Why you should consider taking L-theanine with caffeine.
- What you can do to reduce stress.
- How using 5HTP can support healthy neurotransmission and help with stress.
- The benefit of blocking apps and noise cancelling headphones.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s welcome Trevor Crotts, an eCommerce entrepreneur and President of Buddy Brands. Buddy Brands is known for disrupting the pet industry with award winning products. During this episode, you will learn more about dominating oversaturated niches, how to increase your conversions, and the new, emerging technologies in the eCommerce space that are about to revolutionize shopping.
On this episode:
- [1:15] The inspiration for Buddy Brands and how the business started.
- [3:00] How this went from an idea to a business.
- [5:28] Trevor’s experience with developers and why he moved to Shopify.
- [7:02] How the company grew from just a dog bed business to what it is now.
- [8:28] Why should small companies also explore acquisitions?
- [9:32] Why Trevor recommends using your own funds and not raising capital right away.
- [12:07] New features and technology that Trevor is excited about.
- [13:58] What you absolutely need to invest in to increase your conversion rates.
- [15:02] The importance of authenticity and trust in your eCommerce business.
- [17:27] How new technology is going to impact the eCommerce user experience.
- [19:18] Trevor’s tips on standing out in an oversaturated market.
- [21:37] Why should you be relational with your customers not transactional?
- [23:23] The one thing that Trevor says has never changed in sales.
- [24:14] The adjustments that Trevor has made in branding over time.
- [26:52] Why innovation is a core value at Buddy Brands.
- [28:40] How they come up with ideas for new products.
- [29:43] How Trevor manages the ups and downs of entrepreneurship.
- [31:30] Where to get in touch with Trevor.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Every business owner will face challenges in hiring the right person at the right time. You may even end up having more work than your team can take on, especially in the initial stages of working with a new client. In this episode, we will be discussing the benefit of creating a hiring pipeline and how we go about hiring for our own business. This information will help you overcome the plentiful hiring challenges in your business.
On this episode:
- How to create a hiring pipeline and why you should do it.
- Determining the positions you need to fill beforehand.
- Why you should always advertise open positions on your website.
- The benefit of inactively hiring all the time.
- Are lengthy questionnaires ideal when screening candidates?
- How to tell if a candidate is very interested in the position.
- What to do if the right person comes along at the wrong time.
- What strategies are potential candidates most receptive to?
- The benefit of a “culture fit” call.
- How to explain ongoing hiring to potential candidates.
- The benefit of having candidate information available in advance.
- How a hiring pipeline can ensure you have the right people when you need them.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This time, we’re discussing a controversial topic: whether or not you need PR (public relations). We’ve seen with our clients first-hand just how important having a PR team and strategy can be. Every business does, in fact need PR. If you are wondering about the benefits of PR and how your business could be impacted with or without it, this and more will be uncovered during this episode.
On this episode:
- At what point in your business you should implement PR.
- Understanding how PR alters ROIs (return on investments).
- The core benefits of PR and how this supports your business.
- Why are brands that have more PR better established?
- How can a PR strategy give you a competitive edge?
- How public relations impacts ROAS (return on advertising spend).
- The way in which PR can also protect your brand.
- An example of how the lack of PR impacted a client.
- Why you are falling behind if you are not investing in PR.
- What about utilizing influencer marketing and leveraging celebrities for PR?
- The first ways in which you should utilize PR, and the following steps.
- How you should be using Facebook ads.
- The importance of building up a social profile.
- The role PR plays in building trust between your brand and potential customers.
- Utilizing Instagram influencer stories as a part of your PR strategy.
- How this kind of PR strategy influences ROI.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
John Hagan is our guest in this episode. He is the Director of Performance Marketing at Purelei, which is one of the fastest growing eCommerce brands in Germany. Today’s episode is all about marketing strategy and how this should evolve during business growth. We’ll be covering topics such as influencer marketing, underutilized marketing strategies, and how to maximize the utilization of Facebook ads and email marketing.
On this episode:
- [0:48] How John got into digital marketing and ended up at Purelei.
- [4:47] The importance of branding in combating copycats within your industry.
- [5:46] Innovative strategies that have been implemented at Purelei.
- [7:09] Why is influencer marketing so important to consider?
- [8:06] The benefits John has experienced by reaching out to people he admires.
- [10:08] How the marketing strategy has changed during growth phases at Purelei.
- [14:13] The people you hire and their influence on business growth.
- [15:40] What dark posting is and the selling points.
- [19:35] What qualities John looks for in an influencer.
- [22:13] Why John emphasizes the ecosystem of collaboration.
- [23:12] The results that John has seen and created utilizing the dark posting strategy.
- [26:20] Aggression and bravery and their role in business growth.
- [28:31] Tips on coping with stress in entrepreneurship.
- [29:55] Why it’s important to maintain a calm demeanor as a business owner.
- [31:49] The number-one secret John uses to remain sane in the eCommerce business.
- [32:33] Why you should be able to step back from your business and how having the right team can help you with this.
- [34:15] What slow-motion multitasking is and how you can use it as a tool for inspiration.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We’re continuing our chat about how you can maximize your productivity, while also managing your stress and keeping your sanity, in the second of this 2-part episode. Today focuses on daily tasks and biohacking to manage productivity on a smaller scale. If you have struggled in the past with time-management and could use some tips on how to utilize the time you have more effectively, these tips are for you.
On this episode:
- Get in the habit of planning your week before the week starts.
- Figure out what needs to get done, and then allocate specific timeframes accordingly.
- Create focus windows of 3-4 hours.
- Monday is a great day to start this planning.
- Tackle your most important tasks early in the week.
- Outsource whenever possible or necessary.
- Prioritize learning and self-improvement.
- Block out rest periods, for instance, over lunch.
- Set aside the second half of the day for less important tasks.
- Prioritize tasks and divide the day between difficult and easy things to do.
- Utilize apps like FocusMe or other blocking software.
- How sound-cancelling headphones can be a useful tool.
- These headphones can deter other people from distracting you.
- Small things can be more distracting than you realize.
- More biohacking tips coming soon.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
This episode is all about how you can maximize your productivity while also managing your stress and keeping your sanity. We’re sharing tips that can take some time to implement, but do know that this is all about figuring out what works best for you. This episode is part 1 of 2 and focuses specifically on larger tasks and bigger-picture goals. If your work requires a lot of attention and you need to balance the bigger picture with daily productivity, this information will be valuable to you.
On this episode:
- Do not try to implement too many changes at once.
- Take 2-3 habits and focus on those first.
- Layer on positive changes quarterly.
- It’s very important to set yearly goals.
- Divide your goals into different areas and prioritize them within these areas.
- Narrow your focus down to individual goals.
- Create your goals around the SMART criteria.
- This should include business goals as well as personal goals.
- Don’t be afraid to challenge yourself.
- Know your goal and what you will gain from accomplishing that goal.
- Create time-bound milestones to keep you on track.
- Anticipate internal and external obstacles and manage your routine around these.
- Revisit bigger goals monthly to assess achievements.
- Don’t be afraid to adjust your daily schedule if it helps you.
- It’s all about trial and error and finding out what works for you.
- Reflect on what made you happy and how you can focus on that more.
- Journaling can help with this reflection.
- It can take years to figure out how this best works for you.
- This groundwork makes day-to-day productivity much easier.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Let’s get into a topic today that pretty much every business owner is eager to do and sometimes struggles with: freeing up time. We’ll be talking about SOPs (standard operating procedures) and how you can utilize these to free up time for yourself, while also ensuring your business operates efficiently and with consistent quality.
On this episode:
- An example of SOP in onboarding a new client or even a new staff member.
- How can creating a standard operating procedure can make this easier?
- The many different pillars of your business that can be standardized.
- What forms can SOPs be in?
- The best format for SOPs that are subject to occasional change.
- How your preferences can cause SOPs to vary, which may be advantageous.
- Can other team members contribute to creating SOPs?
- Helping the onboarding process by use of a knowledge base.
- Efficiency benefits of great SOPs that can be seen in the long-term.
- Saving time and ensuring consistent quality in your business.
- Creating a template for the structure of SOPs.
- When is the best time to create SOPs in a business?
- Different stages of SOPs, right down to streamlining the process of handing files to your clients.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today’s episode of the Build to Scale eCommerce Show is all about exiting your business. How can you strategize and move forward in your exit systematically? A lot of business owners dream of building up their business so that they can exit to their financial benefit. The discussion in this episode revolves around how you can extract the most value out of your business, whether you are planning to sell now or at some point in the future.
On this episode:
- Key learning points about eCommerce exits.
- Looking at profits, assets, and product stock.
- The numbers you need to know to properly evaluate your business.
- Determining the best equation for your business evaluation.
- How having a CEO or COO encourages business growth.
- Growth rates with the support of professional management.
- Selling to private investors versus private equity firms.
- The profit and revenue required to reach the third level category.
- Looking into acquisitions and consolidations with different brands.
- Determining your best exit strategy based on your business.
- What to expect when getting paid out.
- The majority of deals are structured with partial payment upfront, not a lump sum.
- Ideal and secure ways to structure your deal.
- What it means to do a partial exit.
- The benefits of a partial exit for you and the buyer.
- Check out Roland Frasier, who is an expert on this topic, for more.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Kislevitz, Co-Founder of Bala, is our guest in this episode. Bala is known for their minimalist weight bands and for creating functional fitness accessories with a strong focus on design. Bala has made millions of dollars without any paid advertising, and they also successfully secured funding on Shark Tank. Today, we’ll be discussing product development, the importance of branding and brand image, along with branding strategy.
On this episode:
- [0:31] Max introduces himself and how he got into eCommerce.
- [1:24] Where did the idea for Bala come from?
- [3:17] How long it took Max to get from idea to execution.
- [4:25] Why they utilized Kickstarter for the initial production run.
- [5:42] What they didn’t know about Kickstarter when they started.
- [7:10] Their experience with production and prototypes.
- [8:40] How can expectations best be managed post-crowdfunding?
- [9:47] A description of the Bala brand from Max.
- [11:46] How they came up with the brand vision and mission.
- [13:40] What differentiates Bala from competitive brands?
- [15:03] The relation between consistent brand messaging and Bala’s success.
- [19:07] Max’s thoughts on his Shark Tank experience looking back years later.
- [19:58] How his Shark Tank investors have contributed to the business.
- [21:47] The influence of product insight on their public relations strategy and press.
- [23:32] Max’s tips for managing the ups and downs of business.
- [24:43] Why perfect is the enemy of good.
- [25:06] Where to learn more about Bala as well as where you can connect with Max.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
On today’s episode of the Built to Scale eCommerce Show, we’re covering the 3 most important metrics that every eCommerce store owner should monitor. While there are many different metrics that should be evaluated within your eCommerce business, knowing the 3 most important metrics can help ensure that your business is successful for years and years to come.
On this episode:
- Important Metric 1: Profit Margin.
- Transitioning from Amazon to Shopify and how this impacts profit margins.
- The typical profit margin on Amazon.
- What profit margin should you aim for in your own eCommerce store?
- Comparing your profit margin to the cost of gods sold.
- Fulfillment, other variable costs, and why they are subject to variation.
- Why profit margin should be the first metric to examine.
- Important Metric 2: Average Order Value.
- What can cause high profit margins yet low average order values?
- The issue with a lower average order value.
- How can you generate a higher profit overall on Amazon by monitoring average order value?
- A good target for average order value.
- Bundling options and utilizing email campaigns to help with average order value.
- Important Metric 3: Shop ROAS (Return On Advertising Spend).
- Why you should use applications to track ROAS and monitor end profitability daily and weekly
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Welcome to part 2 of what it takes to build a fast-growing eCommerce business in just one year. Businesses can undergo a substantial transformation in a year, and we have experienced this type of growth with our clients before. In one year of working with us, our client went from $0.5M to $26M. In this second part, we are focusing on how marketing and testing can influence scaling and growth.
On this episode:
- How unforeseeable circumstances like a pandemic can impact business growth.
- The benefits of experimenting with different marketing channels.
- The importance of patience in reaching breakthrough points.
- Why you should disregard Facebook ad tracking and what to use instead.
- How to apply your knowledge with rapid experimentation.
- The benefit of knowing your audience through ad testing.
- Utilizing both Facebook ads and Google ads in a cumulative effort.
- How will testing different website designs influence growth?
- Why you have to test in marketing and figure out what sticks.
- The role that email marketing plays in acquiring customers and increasing sales.
- Why you shouldn’t underestimate email marketing.
- Why shouldn’t you expect linear growth with your eCommerce business?
- When a drop in profit is acceptable.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
Today’s episode of the Built to Scale eCommerce Show is about what it takes to build a fast-growing eCommerce business in just one year. Businesses can undergo a substantial transformation in a year, and we have experienced this type of growth with our clients before. In one year of working with us, one particular client went from $0.5M to $26M. This episode is Part 1 of 2, and today we are focusing on how the business owner mindset and experience influences scaling and growth.
On this episode:
- Details of a previous situation where a client experienced exponential growth.
- How previous experience plays a role in scaling.
- Why it’s important to have mentors and focus on learning.
- How having a quick and efficient supply chain supports growth.
- What kind of supply chain changes can you make to be more agile?
- The importance of having investors ready if needed.
- The biggest bottleneck that fast-growing businesses experience.
- Why you need to embrace a drop in profit for a certain period of time.
- How being aggressive can pay off when scaling and investing.
- What amount of profit should you aim for when focusing on growth?
- Delaying gratification to achieve higher growth.
- Listen to Part 2 to learn the role that marketing plays in scaling.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
How can you continue working if your business has lost all revenue? Don’t worry, we’ll show you how in this episode. Remember, you never know what can happen with your business. It can be difficult to anticipate changes in the market, with your team, or with your clients. Many businesses last 2, 5, or even 10 years, but very few attain true longevity. This episode is all about the best strategy you can use to stay afloat during these times.
On this episode:
- Why it’s important to think about this now as opposed to when you need this cash flow.
- Recommendations from financial consultants.
- How much should you have set aside to keep your business going?
- Why you may not want to put aside more than is necessary.
- Highlighting why this strategy is important.
- Why cash is king for an eCommerce business.
- How the book “Profit First” can help with planning and managing this.
- Why you should start saving from the very start of your business.
- Similarities in managing personal finances and business finances.
- The benefit of separating your finances.
- The security this strategy provides for your business and employees.
- How you can use this additional cash flow during low revenue periods.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
A few years ago we were broke university students. Living in a place of Eastern Europe nobody knows - Lithuania.
Fast forward a few years, we’re founders of AdKings Agency. An industry-leading boutique eCommerce growth agency responsible for one of the fastest-growing US eCommerce brands and taking it from $0.5M to $26M in a single year without any external funding.
Now we’re working on helping to grow and scale a dozen other eCommerce businesses to 8 or 9-figures. Managing over $18M in paid media ad spend a year and delving deep into sophisticated eCommerce exits, investments, and acquisitions world.
Our world is intense, crazy, ever-changing, and challenging.
This podcast is simple. Every week we, Darius, and Justin are going to open up our & our agency lives. We’re going to share behind the scenes insights about what makes our clients’ businesses grow at the speed they are growing.
We’re going to share our best-learned marketing methods, channel insights, and growth hacks that took us millions of dollars to figure out.
And we’re going to open up insights from our client’s business development strategies from operations management to raising capital that supported this growth.
Nothing held back to help you transform your business into an 8 or even 9-figure powerhouse.
Are you ready to click play?
- Darius Kunca & Justin Gecevicius
👉 We’re releasing new episodes every Monday, Wednesday & occasionally Friday.
Let’s dive into how we are getting up to $100k daily ad spends on Facebook for one of our eCommerce clients. To a small business, this can seem like a large amount to spend on advertising. For this reason, it’s important to implement mindset changes and tricks that can help you change the way you approach scaling up. I’m going to talk about them here.
On this episode:
- Advertising and long-term brand vision.
- Profit overall versus profit from advertising.
- When to focus on direct-to-consumer advertising.
- Why sometimes it’s okay to run ads and break even.
- What to expect on ROAS (return on advertising spend).
- How to get the maximum value from your customers.
- The importance of email and SMS marketing to encourage repeat customers.
- How to extract the most value out of each customer.
- Why it’s important not to panic when bumping up your advertising budget.
- Do not limit yourself with performance rules early on.
- Delayed attribution with Facebook ads.
- Creating different iterations of ads for varying potential customers.
- The benefit of creating various landing pages for the same product.
- The most important piece of advice to take from this podcast: advanced tracking software.
- Facebook analytics are imperfect and why the numbers can be off.
- How to balance your ads with broad targeting campaigns.
- Misconceptions about how to best utilize Facebook ads.
- Advertising videos and how to use them effectively.
- How this video strategy extracts value from the working creatives.
- The benefit of creating dedicated videos for holidays.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.
We often set goals, but less often do we actually attain them. That’s what we’re getting into on this episode. You may come to the end of the quarter or the end of the year, look back, and wonder why you failed to accomplish your goals. If this sounds familiar to you, it may be time to implement a different approach. Listen in to learn about a better way to plan that will help you reach your goals more effectively moving forward.
On this episode:
- Why it’s not helpful to set the goal from your current position.
- Reflecting upon your last process in approaching your goals.
- How can your mindset play into the setting of goals?
- The better approach to goal setting and how this method works.
- Different aspects to keep in mind while using this approach.
- The way in which this approach helps you to consider operational changes.
- How you can apply this approach to your business in different ways.
- Understanding the step-by-step changes to attain your goal.
- How do other planning strategies facilitate failure?
- Why wanting something doesn’t guarantee it will happen.
- The importance of setting realistic goals.
- What not hitting your goals often comes down to.
Apply for a Discovery Call With Us:
➤ www.adkings.agency/intro - Want us personally to help to grow your eCommerce business to 8 or even 9-figures? Then check out our Boutique eCommerce Specialized Facebook Ads & Omni-channel Funnels Growth Agency - AdKings.
Our Other Resources:
www.adkings.agency/memos - Exclusive AdKings Memos Newsletter. Our best case studies, real test results, and bi-weekly actionable insights on what is working RIGHT NOW for our clients in their journey to 8 & 9-figures. Curated for business owners, CEO's, CMO's and delivered straight to your inbox. Must join if you love our content on the podcast!
www.adkings.agency/community - Free eCommerce Community With 2000+ Members. Would love to chat, ask us some questions, or maybe even help us decide the next podcast topic? Join our free Facebook community of over 2000+ other eCom Entrepreneurs, CEO's, CMO's, and marketers.
www.adkings.agency/careers - Are you living and breathing everything marketing & FB advertising? Extremely ambitious in driving tremendous results, love challenges, and want to help manage a portfolio of 7 & 8-figure eCommerce clients? Apply now.