The Neutronian Data Quality Podcast: Recent Episodes
Cooper Benjamin
A show designed to dig into the topic of data quality where we share examples of data quality issues that can arise and aspects to consider as you are evaluating marketing data.
In this next episode of the Neutronian Data Quality podcast, Renee Smith (Chief Research Officer at GutCheck), Katie Casavant (President of 0ptimus Analytics), and Lisa Abousaleh (VP of Customer Success and Marketing at Neutronian), chat about the importance of ensuring data quality throughout the entire data creation and buying process.
The discussion was moderated by industry veteran Ashwini Karandikar, former global president of Amnet, senior advisor to McKinsey and member of the MediaMath board.
In this first part of their discussion, they dig into data quality considerations during the data gathering process and how the data’s ultimate purpose impacts these considerations.
Hope you enjoy and stay tuned for more insights from this group in coming episodes!
In our first episode, Neutronian CEO and Co-Founder, Timur Yarnall, chats with Michael Gorman, SVP of Product, Business Development and Marketing at ShareThis.
Michael shares his thoughts on data quality overall along with perspective on how ShareThis has focused on quality while evolving their business over the past year and preparing for upcoming major ecosystem shifts like the impending changes in identity resolution.