My Business Playbook: Recent Episodes
Lala Social Club
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play-by-play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.
Ready to stop overworking and design a workweek that gives you more freedom without sacrificing your results?
In this episode, I'll show you exactly how to implement a 4-day work week in just 14 days.
I'll walk you through the mindset shifts you need, the planning process, and the practical steps to create more space in your calendar while still hitting your goals.
You'll Learn:
- The three major reasons why we overwork—and how to break the cycle
- How to conduct a time and energy audit to pinpoint where your hours really go
- The steps to redesign your week for more productivity and creativity
- How to theme your days for maximum focus and efficiency
- Why working less won’t hurt your business—and may actually help it grow
- Real-life examples of business owners who’ve successfully transitioned to a 4-day work week
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I chat with Melissa Ambrosini about how female entrepreneurs can run successful businesses without burning out. We dive into balancing self-care with business goals, recognising burnout signs, and how to create a business that supports your well-being and nervous system.
You'll Learn:
- How to recognise early warning signs of burnout before it’s too late
- Why managing your nervous system is essential for personal and business growth
- How to craft a business model that supports your well-being and aligns with your life goals
- The importance of self-care as a daily practice, not just a weekend luxury
- How to set boundaries and communicate them clearly to those around you
- How to trust yourself in both business and life decisions
Links:
- Melissa Ambrosini's Website
- Follow Melissa on Instagram
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I sit down with Polly Thronsen, a talented family photographer and educator who has been on a transformative journey in her business. Polly is a member of our program The Next Level Club and in this episode she shares her story of hitting rock bottom and how she went from $10k to $30k months in 9 months.
You'll Learn:
- The turning point that led Polly to invest in her business despite financial fears.
- The practical steps Polly took to scale her business to $30k months
- How shifting her content strategy helped Polly connect more deeply with her audience.
- The power of nurturing an email list and why it’s a crucial step for any creative.
- The importance of selling and connecting through DMs and how it transformed Polly's sales approach.
- How to overcome self-doubt and build confidence in your offers and services.
Links & Resources:
- Follow Polly on Instagram: Polly Jane Photography
- Join The Next Level Club: Learn more about the Next Level Club
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I sit down with Jack Born, founder of Deadline Funnel and Voma.ai, to discuss the game-changing power of using urgency and deadlines in your marketing. Discover how creating real, authentic deadlines can increase your sales and why this strategy is essential for anyone looking to boost their online business.
You'll Learn:
- The psychology behind why deadlines motivate buyers to take action
- Practical ways to add authentic urgency to your marketing campaigns
- How to use deadlines effectively in both one-on-one and group offers
- The difference between urgency and scarcity—and how to use each
- Common mistakes to avoid when creating time-sensitive offers
Links:
Follow Jack Born on LinkedIn: Jack Born LinkedIn
Check out Deadline Funnel: Deadline Funnel
Check out Jack's new software: https://voma.ai
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
Ready to scale your creative business to the next level?
In this episode, I’m breaking down exactly what you need to focus on to reach those big milestones, like hitting 30K months and scaling all the way to 100K months.
We’ll talk about the key strategies that can help you simplify your business, streamline your systems, and maximise your profits—all while maintaining your freedom and fun.
You'll Learn:
- Why simplicity is key and how a narrow niche and irresistible offer can help you hit 30K months faster than you think.
- How to streamline your systems, outsource the right tasks, and automate processes to free up your time and scale your business efficiently.
- The high-value, high-impact activities that will drive sales and keep your business growing.
- Ways to amplify what’s already working in your business to hit 100K months without adding complexity.
- How to build authority and leadership to establish yourself as a go-to expert in your field and lead a team that scales with you.
- The mindset shifts needed to overcome roadblocks, let go of control, and step into a higher-level version of yourself for effortless scaling.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want my system to hit $30k months?
Join my free training: https://pages.laurahiggins.com/the-system-2
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In this episode of My Business Playbook, I’m joined by my good friend, Ben Handler, the founder and CEO of Buyer's Agent Institute. Ben is a true unicorn in the business world. He co-founded Australia’s largest buyer’s agency, Cohen Handler, and has since moved on to build a thriving coaching business that has trained over 4,500 buyer’s agents.
We sat down in my living room for an honest conversation about business, life, and everything in between. Ben shares his insights on how to scale your business without complicating things, and how to make more money from your existing clients without constantly chasing new leads.
You'll Learn:
- Ben’s simple strategies for scaling your business while keeping things streamlined.
- How to optimise what’s already working in your business to maximise profits.
- Tips on building a thriving community that supports your growth.
- The power of focusing on your current clientele to boost revenue.
- Insights into Ben’s journey from co-founding a major buyer’s agency to running a successful coaching company.
If you’re ready to take your business to the next level without adding more stress, this episode is a must-listen.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In today's episode, I'm busting the myth that low-ticket sales are easier than high-ticket. Trust me, it’s not as simple as it seems, and I'm here to tell you why.
You'll Learn:
- Why selling low-ticket items can feel like an uphill battle.
- The real reason why high-ticket offers are a game-changer.
- How to avoid the common pitfalls of low-ticket sales.
- The secrets to positioning yourself as a premium brand.
- Why charging more can actually make selling easier.
If you've been struggling with low-ticket sales or wondering if high-ticket is the way to go, this episode is for you. Let’s dive in and uncover the truth!
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
Say Goodbye to Ghosting: How to Get a Yes on the Call
One of the biggest challenges facing creatives is closing the deal on sales calls. If you’re struggling to get a "yes" from your dream clients, this episode is for you. I’ll share my own experiences and breakthroughs to help you convert more clients during your sales calls.
You'll learn:
- The ultimate questions that will seal the deal every time.
- Game-changing tips to handle any objection like a pro.
- How to turn expensive problems into high-paying opportunities.
- Secret techniques to create urgency and make clients say "yes" on the spot.
- The mindset shift that will transform your sales success.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
Ugly Crying in a CarwashI’m sharing a personal story about a time when I had a major breakdown – crying in a car wash after receiving my first ever tax bill #uglycrying
It was a turning point that taught me invaluable lessons about resilience, responsibility, and managing business finances. Tune in to discover how to transform your lowest moments into powerful breakthroughs that can propel your business forward.
What You'll Learn:
- How to navigate the emotional rollercoaster of running a business.
- The importance of taking responsibility without self-blame.
- Strategies for managing business finances effectively.
- Turning breakdowns into breakthroughs for sustainable growth.
- Practical steps to regain control and move forward confidently.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website:laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
Learn how to maintain a calm nervous system while growing your business.
Have you ever felt like your business is growing faster than you can keep up? As a seven-figure business owner, this has been a lesson I’m continually learning: the true measure of success is a calm nervous system. Join me as I share my personal journey and practical strategies to help you build a successful business without burning out.
You'll learn:
- Why maintaining a calm nervous system is essential for long-term success.
- The importance of redefining your ideal work week to prevent burnout.
- How to embed daily self-care practices that genuinely nourish you.
- The power of asking the right questions to simplify and delegate effectively.
- Overcoming the fear of rest and embracing a balanced approach to work and life.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
Discover how to get a line of customers out the door for YOUR business.
In this episode, we dive into an unexpected yet powerful lesson from the world of barbecue to help you scale your business. Inspired by Franklin Barbecue in Austin, Texas, we'll explore the concept of the "Brisket on Bread Effect" and how focusing on simplicity can lead to extraordinary success. Learn why being obsessed, staying in your lane, and becoming the best at one thing can transform your business and create a line of eager customers waiting for your product or service.
- The Brisket on Bread Effect: How focusing on simplicity can drive massive demand for your business.
- Obsess Over Your Craft: Why being obsessed with the details can set you apart from the competition.
- Stay in Your Lane: The importance of not spreading yourself too thin and sticking to what you do best.
- Becoming the Best: How doubling down on one thing can position you as an expert and help you scale your business.
- Overcoming Scarcity Mindset: Why saying no to distractions and niching down can actually lead to more success.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Do you want to hit $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Want to work with me? Apply here
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martell
Hosted on Acast. See acast.com/privacy for more information.
In this Quick Win episode, I'm spilling the tea on how hiring a virtual assistant (VA) can transform your business. Imagine freeing up your time, boosting your productivity, and finally focusing on the tasks you love. Whether you're drowning in admin work or need support for specific projects, a VA can be a total game-changer. I'll walk you through the three key phases—Decide, Design, and Do—to help you successfully bring a VA on board.
What You'll Learn:
- Why you should hire a VA before you're completely overwhelmed.
- How to pinpoint and delegate those time-consuming tasks.
- Crafting a job description that attracts your dream VA.
- The best places to find awesome VAs and how to nail the interview process.
- Why a trial period is crucial to ensure you’ve found the right fit.
Other Resources to Check Out:
- Buy Back Your Time by Dan Martell: Dive deeper into the art of delegation and scaling your business. Link to my episode with Dan
- AgentSync: Get insights into efficient delegation and team management. Link to my episode with Jess Whatman
Hosted on Acast. See acast.com/privacy for more information.
In this episode, I share how I managed to take a 5-week break from my business while ensuring everything ran smoothly. Discover the strategies and mindset shifts that made it possible. Whether you're planning a vacation or need a break, these tips will guide you in creating a business that supports your lifestyle.
What You'll Learn:
- The mindset shift needed to trust yourself and your team
- How to build a flexible business model that allows you to step away
- The importance of planning and clear communication with clients
- Strategies for systemizing your business operations for consistency and efficiency
- Effective delegation techniques to build an epic team
- How to balance rest and occasional work check-ins for a truly restful break
If you need help building a business model that serves you, then The Next Level Club (TNLC) is the place for you. Join us to create a business that supports your life, not the other way around.
Head to laurahiggins.com/the-system
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Looking to build seemless funnels - try clickfunnels here
In this episode, I'm diving into an underrated money-making strategy for your business: client retention. Discover why playing the long game with your clients can lead to long-term profits.
You'll learn
- Why focusing on the lifetime value of a client can transform your business.
- Going the extra mile to fix client issues can pay off big time.
- Practical tips to keep your best clients and build long-term relationships.
- Why investing in client satisfaction now leads to greater loyalty and profits later.
- How excellent service can turn clients into long-term loyal fans.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, we explore the concept that what got you to your current level of success won't get you to the next. Inspired by Marshall Goldsmith's book, "What Got You Here Won’t Get You There," we dive into the mindset and strategic shifts needed to elevate your business from feeling stuck and overwhelmed to thriving and successful. I share practical insights and real-life examples, including the journey of one of our Next Level Club members, to illustrate how you can break through the "pain line" and achieve your biggest goals.
You'll learn
- Discover the mental and strategic shift needed to move from feeling stuck to thriving.
- Learn why the skills that got you here won't get you to the next level.
- See the clear difference between "drowning" and "thriving" in your business.
- Find out what you need to let go of to step into your next level.
Go to laurahiggins.com/30 for the full training
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Looking to build seemless funnels - try clickfunnels here
In this episode, Alisha Conlin-Hurd spills the beans on the three must-have funnels every service provider needs to turn strangers into raving fans. With her down-to-earth wisdom and real-world examples, you'll walk away armed with practical strategies to attract, engage, and convert your dream clients.
You'll learn:
- A deep dive into the customer journey: from ice-cold to red-hot leads.
- The three core funnels and what you need in each one
- Actionable tips to put these funnels into action and start attracting dream clients left, right, and center.
- Alisha's simple sales structure to maximise conversions for high ticket offers
- How to effortlessly convert those dream clients into loyal, long-term customers who can't get enough of what you offer.
Website: https://persuasionexperience.com/
instagram: https://www.instagram.com/alisha_conlin_hurd/
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this Quick Win episode, I dive into one of the first things we tackle in The Next Level Club and Foundations: crafting an irresistible offer. '
Many creatives struggle with packaging their services effectively, but I'm here to guide you through a 5-point framework that ensures your offer stands out and converts.
From defining a clear promise to adding bonuses and creating urgency, you'll learn the key elements to turn your service into a solution clients can’t resist.
You'll learn
- How to make your clients see the true value of what you offer.
- The secrets to making your deliverables irresistible.
- How to price your offer and make it a no-brainer for clients to say "yes."
- Ways to instantly add value and make your offer feel like a steal.
- The biggest mistake most creatives are making with their offers right now
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This episode is brought to you by Riverside.fm, the leading platform for high-quality podcasting and video recording.
Use code MyBusinessPlaybook to get 15% off your new Riverside account today! Visit Riverside.fm.
How I transitioned from Lala Social Club to Laura Higgins and doubled my business in a year.
If you've ever wondered whether to build a personal brand or a company brand, this episode is for you. I share my personal journey of rebranding from Lala Social Club to Laura Higgins, discussing the pros and cons of each approach. Learn why personal brands are gaining traction and get three key strategies to help you succeed if you decide to go the personal brand route.
You'll discover:
- Behind the Scenes: Discover the story of my transition from Lala Social Club to Laura Higgins.
- Pros and Cons: Weigh the benefits and drawbacks of personal brands versus company brands.
- Current Trends: Understand why personal brands are more effective in today's market.
- Three Key Strategies: Learn the crucial strategies for building a successful personal brand.
- Future-Proofing Your Brand: Tips on how to evolve your brand as you grow.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Get ready for a deep dive into the world of high-ticket sales and personal branding with Dain Walker, the visionary CEO of Rivyl. In this episode, Dain shares his expert insights on anchoring prices, building a personal brand, Instagram growth strategies, and overcoming obstacles faced by small business owners. Whether you're an aspiring creative or seasoned entrepreneur, Dain's wisdom will inspire you to dominate your market with confidence and clarity.
You'll learn:
- How to elevate your creative services into high-ticket items.
- How consistent, high-quality content creation can bring in more of your dream clients.
- The power of personal branding to distinguish yourself in a crowded market.
- How to sell your services as indispensable solutions to client problems.
- Dain's strategies to build a Cult Following and attract a dedicated audience.
DAIN IG: Dain's Instagram
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
Master the Art of Selling Without Feeling Salesy
Episode Summary:
Dive into the essential skills of selling with our latest Quick Win episode. Learn how to embrace sales with confidence, transform your mindset, and stop feeling salesy.
These 10 rules will not only help you sell more effectively but will ensure you do it in a way that feels authentic and aligns with your values.
You'll Learn:
How changing your beliefs about selling can transform your approach and results.
Strategies to sell with confidence and integrity, without the sleaze.
Techniques to overcome the fear of rejection and embrace every sales opportunity.
Tips on how not to sabotage your growth by shying away from sales.
Ways to make selling a natural and enjoyable part of your business.
Mentioned Links:
Elevate your sales game with our full system: Join Foundations Today
Get in Touch:
Follow Laura on Instagram for more insights and tips: Laura's Instagram
Discover more valuable resources on our
website: Laura's Website
Want to take your business to the next level?
If you're ready to stop playing small and start earning more, join my masterclass, 3 Ways to $30k, and learn how to scale your monthly income effectively: Join Here
This episode is proudly sponsored by Riverside.fm, the leading platform for high-quality podcasting and video recording.
Use code MyBusinessPlaybook to get 15% off your new Riverside account today!
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Mastering Facebook Ads and Funnels with Kwadwo
Get ready to level up your Facebook ads game!
In this episode, Kwadwo shares his expert insights on Facebook ads, launch strategies, and funnel optimization. Whether you're just starting out or looking to scale your online business, Kwadwo's practical tips and strategies will help you maximize your ad spend and drive results.
Meet Kwadwo, the mastermind behind The Art of Online Business podcast and a seasoned Facebook ads manager. Specializing in serving course creators and coaches, Kwadwo helps his clients optimize their funnels and launch strategies, enabling them to work less, earn more, and live the life they aspire to.
After this episode you will:
-
Unlock the secrets to lowering Facebook ad lead costs and boosting ROI.
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Discover the winning formula for creating high-converting ad creatives, whether it's graphics or video.
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Navigate common pitfalls and mistakes in Facebook ad campaign setups like a pro.
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Gain clarity on the essential metrics to track for measuring the success of your Facebook ad campaigns.
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Uncover the optimal timing and strategies for launching your Facebook ad campaigns for maximum impact.
Mentioned Links:
https://www.instagram.com/quayjo/
https://theartofonlinebusiness.com/
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, I dive deep into a game-changing topic: the difference between desperate and dream clients.
You'll learn:
- The 3 essentials you must nail to attract your Dream Clients
- Why the Desperate Client Cycle is impacting your business mojo (and what to do about it)
- The practical strategies to shift from desperate to dream clients so you can ENJOY your business again
https://pages.laurahiggins.com/foundations-waitlist
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
How to legally protect your creative business
Join Laura as she interviews Tracey Mylecharane, the nontraditional Business Lawyer behind TM Solicitor.
In this episode, Tracey provides invaluable insights for creatives looking to protect themselves legally. From the three essential steps to safeguard your business to finding the right lawyer and avoiding common pitfalls, Tracey's expertise empowers creatives to build intentional and legally protected businesses.
You'll discover:
- the 3 essential steps every creative entrepreneur needs to take to protect their business legally.
- the power of sorting out your legal foundations
- how to find the right lawyer for you (and why it's not a "once and done" thing)
- the most important document in your entire business
- the BIG mistake most creatives make when it comes to onboarding clients
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Today I'm joined by my husband, Nath, to answer YOUR questions about what it takes to hit $100k months.
You'll learn:
- The big beliefs we've had to adopt to hit 7 figures
- Why MORE isn't always the answer
- Sales, marketing and money tactics that have allowed us to scale
Get in touch:
IG: https://www.instagram.com/laurahiggins
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, I take you BTS into my journey from $10k months to $100k+ months in business. Over seven years, I navigated the challenges and breakthroughs that led to hitting seven figures annually.
In Part 1 of this 2-Part series, you'll learn:
- The six powerful key ingredients that played a pivotal role in this remarkable transformation.
- The powerful shifts I had to make internally to get this result
- What nobody wants you to know about hitting 7 figures (the unsexy truth!)
Get in touch:
IG: https://www.instagram.com/laurahiggins
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
In this Quick Win episode, I delve into the comparison trap and shares my personal struggles with comparison in business. It's raw and real and I hold nothing back.
You'll discover:
- What's happening in your subconscious when we compare
- The secret cost of comparison
- Why we need to acknowledge comparison to remove it's power
- My practical strategies to tackle comparison and boost your confidence.
- The transformative power of shifting from comparison to celebration in business.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Today I'm joined by LinkedIn Expert and business coach Amy Smith. You'll discover how to attract clients, optimize your profile, and leverage LinkedIn's algorithm to grow your creative business.
You'll learn:
- How to Get Clients on LinkedIn
- How to Optimise and Kickstart Your LinkedIn Profile:
- Amy's Three-Phased Approach to LinkedIn Success
- Why LinkedIn is a huge opportunity for creative service providers right now
- How to Decode and Leverage the Algorithm
LINKS:
Connect with Amy on LinkedIn: https://www.linkedin.com/in/amylsmithcoach/
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
How to stop people pleasing and narrow your niche
Why narrowing your niche is the first step to success
In this Quick Win episode, Laura delves into the age-old dilemma of whether creatives should narrow their niche.
You'll learn:
- Why narrowing your niche is non-negotiable for creatives.
- Roadblocks to Niching: Uncover the top three obstacles that hinder creatives from honing in on their niche.
- Confident Niche Narrowing: Learn the three actionable steps to boldly and decisively define your niche.
Get in touch:
IG: https://www.instagram.com/laurahiggins
Website: laurahiggins.com
Doing $10k months and want to grow to $30k months?
Join my masterclass: 3 Ways to $30k here: https://laurahiggins.com/30
Popular Episodes:
324: How to grow your small business with Donald Miller
407: Buy Back Your Time with Dan Martel
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Scaling an 8-Figure Business on Your Terms
We dive into the journey of Goose McGrath, CEO of Dashdot, one of Australia's fastest-growing companies. From homeless to 8 figures, Goose shares his insights on the unsexy truths of business growth, overcoming misconceptions about hustle, and the mindset shifts necessary to scale from 6 to 9 figures.
We cover:
- From Homeless to 8 Figures: Goose shares his remarkable journey from homelessness to building an 8-figure business.
- The Unsexy Truth About Business Growth: Exploring misconceptions surrounding hustle and grind versus manifestation in business growth.
- Avoiding the Hustle Mindset: Strategies for achieving business growth without succumbing to the hustle mindset and maintaining balance.
- Mindset Shifts Across Business Levels: Goose reflects on the mindset shifts required to scale from 6 to 9 figures and the personal growth journey accompanying each level.
Follow Goose on Instagram https://www.instagram.com/goosemcgrath/
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, we are joined by Dan Martell. Dan is an entrepreneur, angel investor and became a highly sought-after coach in the SaaS industry after exiting three technology companies within a ten-year period.
He’s also an Ironman athlete, philanthropist, husband, and father of two incredible boys.
In this conversation, we dive deep into his new book "Buy Back Your Time" which is a must-read for any entrepreneur who wants to build a business without burning out.
You'll learn:
👉 How to succeed in business while enjoying more freedom than you ever imagined
👉 Why you're probably hiring the wrong people for your business
👉 Dan's signature "Buyback Principle" for busy entrepreneurs
Want to get your hands on the book? CLICK HERE 📕
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook.
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
In this episode, we've got Gavin Smith from the Profit Analyst to help you unlock financial clarity in your business.
Gavin shares a three-step framework to help you navigate the world of business finance.
You'll Learn:
- Gavin's three-step framework for profit
- How to simplify and interpret complex financial reports
- Gavin's simple formula to increase your profit
- Why regularly reviewing profitability, net worth, and cash flow is essential for success
Links and resources
- Explore more at The Profit Analyst and discover Gavin's offerings.
- Follow Gavin on Instagram here: https://www.instagram.com/theprofitanalyst/
- Download Gavin's FREE Profit Calculator here: https://pages.theprofitanalyst.com/calculator
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
Hosted on Acast. See acast.com/privacy for more information.
This show is brought to you by our show sponsor Riverside.fm - https://creators.riverside.fm/MyBusinessPlaybook
Use our code MyBusinessPlaybook to get 15% off your new Riverside account today.
I joined Natalie Walton on her podcast 'Imprint wth Natalie Walton' back in late November 2023.
We chatted all things about growing your creative business, I hope you enjoy the listen.
Hosted on Acast. See acast.com/privacy for more information.
Stepping into your main character energy in 2024In this episode, I'm sharing my focus for the year: Main Character Energy. Join me as I dive into what it means to exude main character energy in business.
You'll learn:
- The Main Character Mindset: Discover the mindset shifts needed to embody leading lady energy.
- Confidence and Competence: How confidence and competence go hand in hand for true success.
- Unapologetic Authenticity: Embrace your quirks and uniqueness without apology.
- Magnetic Presence: Learn to draw people in with your captivating presence.
- Fearless Pursuit: Say goodbye to playing small and boldly go after your desires.
- Adventurous Spirit: Find the magic and fun in your life journey.
- Purpose-Driven Action: Understand the power of fighting for a cause larger than yourself.
Join me in the 2024 growth plan: laurahiggins.com/2024
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Get ready for a deep dive into the future of marketing. In this episode, we'll unveil five powerful marketing predictions for 2024 that will reshape how you approach your business.
You'll discover:
- My top 5 marketing predictions for 2024 (and how to implement them for YOUR business)
- The types of content I'll be testing this year
- The cheap tools you can use to create epic content
- My simple engagement driving CTAs
- How I'm leveraging AI this year
Join my free workshop: The 2024 Game Plan on January 17 @ 9 am (Sydney)
https://pages.laurahiggins.com/2024
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Merry Christmas from the Team and I. ❤️
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Power Down 2023 and Power Up 2024 with This Simple Exercise
In this Quick Win episode of "My Business Playbook," we're sharing a simple and effective strategy to close out the year on a high note and hit the ground running in the new year so that you can finish strong and start fresh.
You'll Learn How To:
- Reflect on your wins and progress from the past year
- Learn from your lessons and use them to your advantage
- Set intentions for how you want to show up in the new year
- Determine who you want to become and where you want to improve
- Create a clear vision for a successful and fulfilling year ahead
Mentioned Links/Resources:
- Rest and Recover Workbook - (link to come)
- Focus Flow Spotify Playlist - Here
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In this Quick Win episode, I peel back the curtain on the seven mindset shifts that have been the driving force behind doubling my business in the past 12 months. Join me as I share the powerful lessons I've learned, the behind-the-scenes insights into my journey, and why investing in yourself is the ultimate key to business success.
You'll Learn:
- 7 Mindset Shifts: The crucial shifts that have propelled my business forward.
- Investing in Yourself: Unpacking why working on YOU is the most important investment for business growth.
- Behind the Scenes of 2023: A candid look at some of my biggest learnings and experiences from the past year.
Join The Next Level Club here: laurahiggins.com/apply
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Hiring a virtual assistant (VA) can be a game-changer for small business owners, especially creative entrepreneurs who need to focus on their craft. Today we are joined by Jess Whatman, the Founder & CEO of AgentSync, a company dedicated to helping small business owners scale by connecting them with skilled Filipino virtual assistants.
The Good Stuff You'll Learn:
- The big mistakes people make when hiring and onboarding their first VA and how to avoid them.
- Common misconceptions about hiring a VA and what you need to know.
- The types of creative tasks VAs can handle and any limitations they might have.
- How to find the right virtual assistant for your needs
- How to know the right time to hire your first VA
Ready to take your business to the next level in the new year? Apply to join The Next Level Club here - laurahiggins.com/apply
Hosted on Acast. See acast.com/privacy for more information.
Meet Jay Wright, from Ecommerce Equation
Jay Wright is not just an ecommerce growth expert, but also a mentor to a community of over 1000 ecommerce business founders. His mission is simple – to give established ecommerce business owners a clear and compelling path to scale, providing them with all the tools, knowledge, and resources they need to succeed, all without being reliant on a third party. Jay has successfully transformed countless online stores into profitable ventures with his proven 3-part system.
The Good Stuff You'll Learn:
- Jay's 3-part system for ecommerce business growth
- The #1 thing to focus on in your business (hint: it's not what you think)
- What sets successful ecommerce brands apart from the competition
- The latest trends in Facebook and TikTok ads
- The importance of mindset in achieving business goals
Follow Jay on Instagram: https://www.instagram.com/jaywrightofficial/
Follow Ecommerce Equation on Instagram: https://www.instagram.com/ecommerceequation/
Apply to work with Jay: https://www.ecommerceequation.com.au/
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In today's episode, I'm chatting with our rockstar club member, Cassie Daniels. Cassie has pulled off something seriously epic. She's gone from the rollercoaster ride of $5k months with zero recurring revenue to bringing in $23k per month - all in just 10 months!
You'll Learn:
- How Cassie broke free from the feast or famine cycle and hit consistent $23k months
- The magic of The Signature Offer framework that made her services a no-brainer for clients
- The secret sauce behind The Magnetic Content System that transformed her marketing
- Our famous Shake the Tree formula that turned her audience into paying customers
- The boost in confidence she found to hike up her prices and introduce a recurring revenue model
Follow Cassie on Instagram here: https://www.instagram.com/cassieellen_video/
Apply to Join The Next Level Club here: https://laurahiggins.com/the-next-level-club
Hosted on Acast. See acast.com/privacy for more information.
The real, raw, and unfiltered struggles of building a business from the ground up (and what Instagram never shows you)
I share a raw and personal story of a particular day that was full of ugly crying, snot and self doubt - and how you can get through the tough days in business.
You'll Learn:
- How to build resilience and persevere through tough times.
- Strategies for managing the emotional ups and downs of entrepreneurship.
- Tips for embracing the journey and finding joy in the challenges of building a business.
- Why Instagram isn't reality
- What I wish I knew when I started my business
Want to join me in The Next Level Club? Apply Here
Hosted on Acast. See acast.com/privacy for more information.
Today we are joined by Annelise McCarthy of Her Speaking Coach.
Annelise is a Women’s Speaking Coach who empowers women to master the skills of confidence, communication and public speaking
You'll learn:
-
The biggest mistakes most people make when public speaking
-
How to ditch filler words like "um" "ah" and "like" for good
-
Why public speaking is a secret weapon for ALL business owners
Visit Annelise's channels here:
http://www.herspeakingcoach.com
https://www.instagram.com/herspeakingcoach/
Looking to grow your creative business?
Apply to join The Next Level Club here - laurahiggins.com/apply
Hosted on Acast. See acast.com/privacy for more information.
So you want to launch a course but don't know where to start? Launching a successful course isn’t just about great content; it’s a blend of planning, marketing and top-notch delivery. However, most creatives don't see results because they make simple mistakes. You'll Learn: * The top 3 mistakes most creatives make when creating or launching their courses * The 5 levels EVERY course creator needs to unlock * How to stop procrastinating and finally launch your dream course
Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN: LINK Want to join me for The Next Level Workshop? https://laurahiggins.com/event Want my complete course creation framework? You'll access that and more inside The Next Level Club... APPLY TO JOIN
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Join me LIVE in Sydney this November for 1 day only.
Join me at 'The Next Level Workshop' - only 9 tickets left.
laurahiggins.com/event
Can't join live? I have just released a virtual only ticket just for you.
Visit laurahiggins.com/event to grab a spot.
Hosted on Acast. See acast.com/privacy for more information.
How to get clients before Christmas in your creative business With the holiday season just around the corner, it's time to talk business.
In today's Quick Win episode, we're breaking down the dos and don'ts of your Christmas marketing strategy.
I'll dish out three common slip-ups to avoid, spill the beans on three budget-friendly marketing tricks, and show you how to turn this festive season into a launchpad for a killer 2024.
What You'll Learn: The 3 Big Mistakes MOst People Make in the Lead Up to Christmas:
We're starting off with the three mistakes practically everyone makes in the lead-up to Christmas. Let's make sure you're not one of them.
Marketing Hacks That Won't Break the Bank: No need to empty your pockets for marketing magic. We're sharing three down-to-earth strategies that pack a punch without costing a cent.
Setting Up 2024 for Success: This isn't just about the holidays.
We're laying the groundwork for a stellar 2024.
Find out how to make the most of this season to catapult yourself into the new year.
Hosted on Acast. See acast.com/privacy for more information.
Today we are joined by Brad Pedsersen, serial entrepreneur and toymaker. Yep, you read that right!
If you've ever found yourself getting bogged down with the daily grind or stressing over short-term goals, this convo is a breath of fresh air. Brad's all about looking at the bigger picture, and after this chat, I bet you'll be too!
You'll learn:
- Why the best business insights sometimes come from unexpected places (like toy stories!).
- The secret sauce behind sticking around in business for decades.
- Brad's surprising shift from toys to planet-loving projects – and what it means for modern entrepreneurs.
You can order Brad's new book 'Start-Up Santa' here.
Hosted on Acast. See acast.com/privacy for more information.
3 Simple Steps to End the Year Strong As the year comes to a close, it's time to gear up for a fantastic new beginning. In this episode, we're sharing three down-to-earth steps to help you make the most of what's left of the year. Get ready to finish strong and step into the new year feeling rejuvenated and raring to go. What You'll Learn: Making the Most of Now: We've got three super simple steps to boost your productivity and make these final months count. No fluff, just practical advice you can start using today. How to End the Year Strong and Start the New Year Fresh: Learn how to wrap up the year on a high note and set yourself up for a fantastic start to the next one. Leave any lingering challenges behind and face the future with a fresh perspective. Reverse Engineering Your Goals: Discover the ultimate way to turn your goals into actionable steps. We're breaking it down so you can hit the ground running.
Hosted on Acast. See acast.com/privacy for more information.
Have you been trying to find or narrow your niche only to be left feeling confused and stuck? In this episode, we welcome Todd Howard, the founder of Grow a Niche Business. He helps businesses find out what makes them unique so they can stand out from the competition and attract their ideal customers. Finding your niche is vital for fast growth, creating connections, creating epic offers, and building customer loyalty. What We Cover: The definition and significance of a niche in modern business. Overcoming challenges in identifying your niche. The impact of not finding a niche on business growth. The 5 essential elements to uncovering your unique niche. Insights and tips from Todd's journey in empowering businesses through niche discovery. Connect with Todd Connect with Todd at http://growanichebusiness.com
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In this weeks episode, I'm talking about how to handle nightmare clients and bad reviews in a creative business.
We also chat about:
-
The importance of recognizing your season and enjoying it.
-
Separating yourself from your work to avoid taking negative feedback personally.
-
Being clear on your dream clients and setting boundaries to avoid difficult situations.
-
Strategies for identifying red flags and resolving issues with clients, including handling bad reviews.
Want to join me at my LIVE event in Sydney this November?
Visit laurahiggins.com/event for more details.
Hosted on Acast. See acast.com/privacy for more information.
This is a throwback episode from my first season of the podcast with Aussie cafe sensation, Nick Stone. Nick is a former AFL player, turned business boss and now runs over 50 Aussie style cafes in the USA.
I speak with my dear friend, Lizzy Grant for White Point Creative. Lizzy is the owner and lead designer of White Point Creative, a boutique creative agency that specializes in brag-worthy brand identities and custom Showit websites for online coaches and female solopreneurs. Earlier this year Lizzy and I worked together on rebuilding my website in my new brand. Lizzy is also part of my coaching program, The Next Level Club. If you'd like to start kicking business goals like Lizzy. DM me 'Next Level' on Instagram (@laurahiggins) and I'll send you more info.
Marketing your business with Beyoncé Level Confidence Today I'm the one being interviewed. Fun! I'm interviewed by my friend Renee Warren from We Wild Women. We chat all things rebranding, long-game marketing, and turning leads into not just customers but raving fans. Laura guides us through strategies to boost your online presence and effectively sell your creative business—all while showing up with Beyonce level confidence. In this episode, you will learn about: When to know it’s the right time to rebrand The power of personal branding Frameworks for your customer & sales journey Why you should resist the urge to “go viral” (and what to do instead)
Unlock the Power of Instagram Reels for Crazy Growth and Sales
In this episode, we're diving deep into the world of Instagram Reels and why they matter more than ever! Get ready to discover how Reels can elevate your business, increase engagement, and boost your sales.
Joining us today is the one and only Alisha Marfatia, crowned “the reels pro” by Instagram (yes, that’s the Instagram itself!). Alisha is an energetic and deeply passionate entrepreneur who has taken video marketing to a whole new level.
What We Cover:
Get in the game: Alisha spills the beans on how to start with Instagram Reels right away, even if you think you've missed the boat!
Finding your magic: Discover how to find and unleash YOUR unique style with Instagram Reels.
Reel in the money: Alisha reveals her secrets to making serious moolah with your Reels.
Views, engagement, traction - oh my! Unlock the surprisingly simple tips to get more eyeballs on your Reels and skyrocket your engagement.
Rethink viral: Learn why going viral isn't the ultimate goal for Reels success.
Closing the deal: Unveil the #1 thing you're missing in your Reels that could be costing you valuable sales.
Follow Alisha on Instagram here: http://www.instagram.com/thesocialimpact.co
Check out Alisha's website here: http://www.thesocialimpact.com
I really wanted to share something a little bit different today.
I've been thinking a lot about busyness.
So today I just wanted to talk to you about how you can identify the best way to spend your time so that you aren't caught in the busy trap.
So this is for you if you have felt overwhelmed, if you have felt like you're kind of spinning your wheels and you're really struggling to know how to get out of this busyness loop.
If that sounds like you, you are going to love this conversation because I'm talking about how you can achieve more by doing less. Now you might listen to that and think, oh, you know, that feels like a pipe dream.
How to build a stand out personal brand with Matt Purcell Matt Purcell is Australia's leading personal brand expert and is the founder of KYU Media, a creative and content agency for personal branding, social media, podcasts and brand campaigns. Matt is known as "The Personal Branding Sensei" In this conversation we dive deep into...
👉 The power of personal branding for businesses in 2023
👉 The 5 pillars of your personal brand
👉 Matt's controversial view of personal branding and success
👉 How to get started with your personal brand (even if you're camera shy)
Check out Kyu Media here: https://kyumedia.com/
Follow Matt Purcell on Instagram here: https://www.instagram.com/mattpurcellofficial/
In today's Quick Win episode, I'm sharing a FREE (and crazy simple) strategy that will help you cut through the noise, connect more deeply and ultimately, convert more of your dream clients.
You'll walk away with: 👉 Why it's not enough to be "consistent" and what you should do instead 👉 The power of showing your human side in your marketing 👉 How to build trust in your content in the age of AI 👉 2 simple steps to implement in your content strategy today
3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably too small.
You'll learn:
👉 Why your goals are too small (and how to fix it)
👉 How to bust through your limiting beliefs in business
👉 The simple process to set better goals and build your dream creative business
Is one of your goals to take your business to the next level?
Apply to join The Next Level Club here today and I'll show you how.
laurahiggins.com/apply
3 signs your goals are too small In this Quick Win episode, I'm holding NOTHING back. I'm talking about goal setting and why your goals are probably too small. You'll learn: 👉 Why your goals are too small (and how to fix it) 👉 How to bust through your limiting beliefs in business 👉 The simple process to set better goals and build your dream creative business Want to level up? Book a Scale Session with Me or one of my team: pages.laurahiggins.com/scale-a
In this week's episode, I dive into how I'm using ChatGPT in my business to help me save time, produce more content and create more inspiration.
In this episode, I will be discussing the importance of building a community when running a business.
I share my personal experience of moving to a new city and struggling to make friends.
Starting a tennis club was a turning point for me as it helped me feel less alone and more connected.
Having a community to share progress with, bounce ideas off of, and collaborate with is invaluable.
Looking for a business community that will help support you to grow your business? yes?
I've just opened applications to The Next Level Club - Apply Here - laurahiggins.com/the-next-level-club
In this episode of My Business Playbook, we are joined by Erika Cramer AKA The Queen of Confidence.
Erika is an international confidence coach and popular 5 star podcast host and affectionately known as the Cardi B of the personal development world.
In this episode, you'll uncover:
👉 Erika's inspiring story of healing, trauma and triumph
👉 How to move out of fear and insecurity into your own confidence
👉 Erika's 3 pattern interruptors for when you get caught in self doubt
Download Erika's guide: 5 Steps to Creating Confidence Follow Erika on Instagram
We are joined by Lisa Gorman. Lisa is the founder of Gorman, the inimitable Australian women's lifestyle and clothing brand. With 50 + shops across Australia and NZ, Gorman is all about print and colour and collaborative projects. Since finishing up her role at Gorman brand, Lisa has taken up other creative pursuits with more vigour, namely her sculpture practise. We cover: 👉 Her startup journey and the pivotal moments in the growth of Gorman 👉 How she scaled without losing her creativity 👉 Her #1 piece of advice for creative entrepreneurs You'll also get an inside look into what Lisa is working on now! Check out Lisa's latest work
In this Quick Win episode of My Business Playbook, we are sharing the 3 common mistakes that most business owners make as they lead into Christmas. You'll learn: 👉 The best mindset for you to adopt before the end of the year 👉 My simple strategies to get clients before Christmas (even if you are usually quiet at this time of year) 👉 How to use what you already have to land more customers P.S. There's still time to kick some goals before 2022 ends! Want to join The Next Level Club? DM me "NEXT LEVEL" here
In this Quick Win episode, Laura dives deep into the question: What do you do when you fall out of love with Instagram? You'll learn: 👉 4 simple strategies to help you get unstuck when you get the "Instagram blues" 👉 Why it's SO important to build your email list 👉 Strategies that we are using right now to make our business Instagram-proof
We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!). Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life. You'll learn: ⭐️ The art of asking your customers for testimonials ⭐️ The right questions to ask to get meaningful reviews ⭐️ How to leverage social proof to build trust and make more sales Join Kirsty for a FREE 60 minute workshop that will help you to leverage social proof to sell more stuff to the right people 👉 REGISTER HERE 👈
We are joined by Kirsty Fanton. Kirsty is a launch copywriter and ex-psychotherapist who helps online business owners sell more stuff to the right people (no sleazy tactics in sight!). Not only do we chat about how to get incredible testimonials from your customers, we also dive deep into Kirsty's journey as she juggles business and mum life. You'll learn: ⭐️ The art of asking your customers for testimonials ⭐️ The right questions to ask to get meaningful reviews ⭐️ How to leverage social proof to build trust and make more sales Join Kirsty for a FREE 60 minute workshop that will help you to leverage social proof to sell more stuff to the right people 👉 REGISTER HERE 👈
In this Quick Win episode, you’ll learn the three essentially phases to build your email list (even if you’re starting at 0)
You’ll learn:
🌟 The first step to get people to sign up to your list
🌟 Exactly how to nurture your subscribers after they sign up
🌟 How to use your email marketing to drive sales today (and in the years to come)
Laura was recently interviewed by the incredible Anita Siek from Brandfetti and the conversation was so fun we decided to share it here too!
In this episode, Anita interviews Laura (yep, the tables have turned!) to chat all things marketing.
You'll learn:
🌟 6 steps to creating a strategic marketing plan
🌟 why messaging and copy is KEY when it comes to marketing what you do
🌟 the one thing you can do now to increase your visibility
🌟 the biggest myth there is when it comes to marketing (hint hint, Instagram ain't your marketing strategy).
Check out Brandfetti here Listen to Laura interviewing Anita here Get some copywriting help from Anita
Selling doesn't have to be icky, my friend.
If you asked me 2 years ago, what was my least favourite part of running my business, my answer would be instant...sales. I hated sales.
Very quickly, I realised I needed to get over my fear of sales.
6 years on, I'm a confident sales person and know how to sell in a way that works for me.
In this conversation, I unpack:
🌟 The 6 keys to getting over your fear of sales
🌟 Mindset shifts to adopt today
🌟 Why selling is a skill you can (and MUST) learn
Are you a creative service provider earning over $5k/month? Are you wanting to learn my entire system to scale and grow your creative business? Apply to join The Next Level Club here
Kyal and Kara began renovating over 10 years ago when they purchased their first home. Fast forward a few years and over the past five years alone Kyal and Kara have project-managed, designed or completed over 35 renovation projects.
In this conversation, we cover:
🌟 Kyal and Kara's journey from reality tv stars to successful business owners
🌟 The key investments you need to make in order to build an audience
🌟 How Kyal and Kara work together in the business
Check out their website Follow Kyal and Kara on Instagram
Today we are joined by, Yaro Starak, the co-founder of InboxDone.com, an email management company that focuses on sorting our your email management for you.
In this conversation you'll learn:
🌟 Simple and effective strategies to manage your inbox
🌟 Things you should automate before your start outsourcing
🌟 How to find an epic assistant to help you manage your inbox
Check out Inbox Done here
In this Quick Win episode, I walk through my top scaling secrets to help you reach your next level financially without having to hustle. You'll learn the key mindset shifts you need to make in order to reach your financial goals in business and some simple strategies to fast track your results.
Register for my free workshop "The 6 Figure Marketing Plan
In this Quick Win episode, I share how we doubled our email list in 6 months using ONE lead magnet. If your email list isn't growing, you need to try these simple strategies I'm sharing!
You'll learn:
🌟 What made our lead magnet SO successful
🌟 The 3 big mistakes I see when people create lead magnets
🌟 Our process BEFORE creating the lead magnet
🌟 The simple steps to test, refine and upgrade your ad campaign
Learn my email marketing framework in My Marketing Playbook
Apply to join The Next Level Club
Today we are joined by Rebeka Morgan of BuildHer Collective. Rebeka is a registered builder, developer and designer who started BuildHer Collective to help empower women to design, renovate, build so they realise the home of their dreams! You'll learn: 🌟 How Rebeka has built a community of loyal followers and clients 🌟 The slow evolution of her courses and offers 🌟 Why you need to beta test your course before you launch
In today's Quick Win episode, I walk you through the secrets to a compelling message and how to get yours to be clearer and more impactful today. You'll learn: 🌟 The ONE thing your marketing should have in common with Donald Trump 🌟 How to use the "River Filter" to make your message more clear 🌟 2 simple activities to get this implemented today
Today we are joined by Sarah Greener. Sarah is a coach who works with busy female business owners to gain clarity and simplicity to build a business that suits their life. Sarah shares her journey hustling and overworking to finally experiencing freedom, flexibility and true success in her business. In this conversation you'll learn: 🌟 How Sarah broke away from working 80+ hours a week to now working 30 hours in her business 🌟 The powerful and essential mindset shifts we need to make as women in order to experience freedom 🌟 Why you need to SEE your goals in order to achieve them 🌟 Sarah's #1 strategy to take more control over your business and your calendar Get Sarah's Ebook "The Off Switch" www.theoffswitchbook.co.nz Join Sarah's Free Facebook Group www.facebook.com/groups/businessfreedomforfemalebusinessowners Follow Sarah on Instagram www.instagram.com/sarahgreenercoach
Today we are joined by Stefi Kerby, founder of iconic candle brand, Celia Loves. Former corporate dweller turned candle maker, mum of 3 and professional day dreamer. Celia Loves was a side hustle turned full time hustle. Known for iconic packaging, scents that pack a punch and candles to burn, not collect dust. In the conversation, we cover: 🌟 Why balance is a myth and being present is better 🌟 The power of branding in growing your business 🌟 How to stop freaking out when things go wrong 🌟 Stefi's scaling secrets Follow Celia Loves on Instagram www.instagram.com/celia.loves Check out Celia Loves website www.celialoves.com.au
In this Quick Win episode, I take you behind the scenes of our $74,000 course launch. I'm sharing what we did and how we increased our prices with confidence. You'll learn: 🌟 Why we decided to increase our prices 🌟 How to know if YOU are ready to increase your prices 🌟 The #1 avenue for sales in your business 🌟 Exactly what we did to secure $74k in sales while I was on vacation! You don't want to miss this! Download The Price Increase Formula worksheets tools.lalasocialclub.co/price-increase-formula-worksheets Join My Marketing Playbook mymarketingplaybook.com/course
Today we are joined by Talia Datt from The Content CliQ to talk all things TikTok. If you want to start marketing on TikTok, but aren't sure where to start, this is for you. Talia Datt, founder of The Social CliQ and The Content CliQ, is a marketing and TikTok expert. In this conversation, we cover: 🌟 The #1 thing everyone needs to do when they start marketing on TikTok 🌟 BIG mistakes to avoid on TikTok 🌟 The major differences between Instagram and TikTok and how to adjust your strategy 🌟 Talia's TikTok predictions for the rest of 2022 Check out The Social CliQ: www.thesocialcliq.com Check out The Content CliQ: www.thecontentcliq.com Check out 3 Day Websites: www.3daywebsites.co Apply to join The Next Level Club: www.lalasocialclub.co/nextlevel
Today we are joined by sales expert, Adrian Smith to talk all things sales process. After years working as a sales coach and consultant, Adrian has developed a no nonsense and no BS approach to selling so that you can close more deals and grow your business. In this in depth conversation, you'll learn: 🌟 Why sales is THE most important skill you need to invest in 🌟 Adrian's 5 step sales journey to help you secure dream clients consistently 🌟 Powerful and practical shifts you can make to boost your sales TODAY 🌟 How to overcome mindset challenges and stop worrying about being pushy
Tim Schurrer knows what it takes to build a winning team. He spent almost a decade of his career launching two brands— StoryBrand and Business Made Simple—as COO alongside New York Times bestselling author Donald Miller. Author of The Secret Society of Success, Tim is on a mission to help people redefine success. In this conversation we cover: 🌟 Why we need to stop chasing the spotlight and what to do instead 🌟 How to navigate the tension of the spotlight mindset and "the assist" mindset 🌟 The #1 thing LeBron James does that you need to do too Check out Tim's website: www.buildawinningteam.com Follow Tim on Instagram: www.instagram.com/timschurrer
This episode is proudly brought to you by our sister studio, 3 Day Websites. In this Quick Win episode, Laura walks you through the 4 must do's to create a beautiful and profitable website and why you need to do both. If you follow these steps, you can unlock the simple strategies to turn your website into a sales machine. You'll learn: 🌟 The simple steps to increase conversions on your existing site 🌟 The key reasons your website isn't converting right now (and how to fix it) 🌟 Updates on how design impacts your SEO
Shane Hatton is a coach, leadership and communication expert. An author and creative at heart, he uses his psychology and business background to help organisations develop remarkable people leaders. Shane has just released his new book "Let's Talk Culture", the how-to guide for leaders who want to build an amazing culture. In this conversation we cover: 🌟 Why culture matters (even if you don't have a team yet) 🌟 The importance in communication in building your culture 🌟 Simple steps to take if your culture feels out of alignment
What started as "clay therapy" turned into a thriving business. Hannah Chisek, the founder of Mayclay Lighting, found that making with clay has been her journey from grief to joy and it is now her passion and purpose to share that joy with others through artful hand-crafted lighting. In this conversation we cover: 🌟 Hannah's personal journey from processing grief to launching a business 🌟 The power of Instagram in building a business from the ground up 🌟 Authentic strategies for collaboration
In today’s Quick Win episode, Laura shares her tips on how to buy back time by making simple changes in your day to day.
Today we are joined by the legendary Chris Ducker. Chris is a serial entrepreneur and author of the bestselling books, “Virtual Freedom”, and more recently, “Rise of the theYoupreneur”. Chris is the king of the personal brand and knows how to build crazy successful businessses. In this conversation we cover: 🌟 Why you need to attract AND repel in your marketing 🌟 How to show up as the real you online 🌟 Scaling your expertise and staying in your genius zone 🌟 The implications of burnout and why you need to start delegating TODAY
In this episode, we are joined by Brooke Michalski of Brooke Art Studio. Brooke is a true creative and is motivated to tell the meaningful stories of those around her through photography, branding and design. In our conversation you'll discover: 🌟 How to stay in your lane in your creative business 🌟 Brooke's journey from art teacher to entrepreneur 🌟 The power of creativity in building your brand and connecting with your audience 🌟 Brooke's approach to charging for the value she brings 🌟 The importance of boundaries and switching off
Today we are joined by Anita Siek, founder of Wordfetti, a human-centred brand strategy and copywriting house specialising in helping brands stand out and sell through psychology and words. In this conversation, you'll learn: 🌟 Where psychology and copy meet 🌟 Why communication is the most powerful skill you can learn 🌟 How to cure writer's block 🌟 The biggest copywriting myth you need to avoid
In today's Quick Win episode, Laura is unpacking the importance of finding your niche as well as some helpful tips to do it! You'll learn: 🌟 The importance of choosing your niche early on 🌟 Why your niche evolves over time 🌟 How to speak directly to your niche in your marketing 🌟 3 practical tips to identify your niche
Today we are joined by Natalie Walton. Natalie is a world-renowned interior designer, stylist and author who helps people connect to ideas on how to live their best lives, starting in their most personal space — the home. You'll learn: 👉 The power of switching off as a creative (and how to practically do it) 👉 How to play to your strengths in your creative business 👉 Natalie's strategies for handling rejection and publishing a book
In this episode, we are joined by Matt Clements of Newcastle Empowered Wealth. As a Financial Adviser and Chartered Accountant, Matt makes the topics of finances easy to understand. He works mostly with young professionals and small business owners which makes him the perfect fit for our community here at My Business Playbook! You'll learn: 👉 The simple mindset shift you need to make in order to be successful financially 👉 How knowing your numbers helps you to increase your prices 👉 The TWO key financial metrics every business owner should know 👉 How to avoid the common money mistakes most business owners make when they start out
Today we are joined by Monique Hession, founder of Snuggle Hunny Kids, a leading Australian baby wares ecommerce brand.
In just five years, Monique and her team have grown the business from her garage to now being one of Australia leading online baby brands.
In this conversation we chat about: 🌟 Overcoming limiting beliefs 🌟 The simple strategy for developing products your customers love 🌟 Harnessing your creativity 🌟 Crowdsourcing your Instagram content 🌟 The power of doubling down on ONE product before expanding and more...
In today's Quick Win episode, Laura is talking all things growth.
You'll learn: 🌟 Why growth is your responsibility in business 🌟 How to adopt a growth mindset (instead of a fixed mindset) 🌟 Why you need to prepare your business for growth 🌟 The importance of personal development in running a business
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability.
Access a FREE chapter of Marcey's book hereDownload Marcey's reflections exercises hereCheck out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step at a Time" Check out Rader Co and learn more about Marcey's servicesNeed a project management tool for your business? Check out ClickUp here
In today's episode, we are joined by health and productivity expert, Marcey Rader. As the founder of Rader Co., Marcey helps executives, teams, and individuals banish burnout, keep good people, and keep moving forward through practical, tailored tools, healthy, sustainable habits, and coaching accountability.
Access a FREE chapter of Marcey's book here Download Marcey's reflections exercises here Check out Marcey's book "Work Well. Play More! Productive, Clutter-Free, Healthy Living - One Step at a Time" Check out Rader Co and learn more about Marcey's services Need a project management tool for your business? Check out ClickUp here
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder.
In this conversation we discuss:🌟 Attracting the right clients (and saying no to the wrong ones)🌟 Finding confidence in your creativity🌟 The pitfalls of imposter syndrome🌟 Why you need to not be afraid to go all in on your passion
Kate's InstagramKate's website
Today we are joined by Kate Lawrence of Kate Lawrence Interiors. Kate is an Interior Designer, Developer & studies Building and Construction in her spare time, with the hopes of one day becoming a licensed builder.
In this conversation we discuss: 🌟 Attracting the right clients (and saying no to the wrong ones) 🌟 Finding confidence in your creativity 🌟 The pitfalls of imposter syndrome 🌟 Why you need to not be afraid to go all in on your passion
Kate's Instagram Kate's website
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course.
You'll learn:🌟The important mindset shifts you need to make in order to be a successful course creator🌟How to determine if adding a course to your business is the right fit🌟 The #1 marketing strategy for boosting sales and signups to your digital course (hint: it's not what you think!)🌟 The secrets to creating a highly successful online course with Stevie Dillon
Stevie Says Social WebsiteStevie's InstagramListen to Stevie's podcast
Today we are joined by digital course expert. Stevie Dillon. Stevie is the founder of Launchpad, a Group Coaching Program that teaches Current and Aspiring Digital Course Creators how to create, launch and scale a flagship digital course. Her mission is to help others pull more time, freedom and happiness from their lives and businesses with a digital course.
You'll learn: 🌟The important mindset shifts you need to make in order to be a successful course creator 🌟How to determine if adding a course to your business is the right fit 🌟 The #1 marketing strategy for boosting sales and signups to your digital course (hint: it's not what you think!) 🌟 The secrets to creating a highly successful online course with Stevie Dillon
Stevie Says Social Website Stevie's Instagram Listen to Stevie's podcast
Today we are joined by Rohan Dredge of Pragmatic Thinking.For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders.You'll learn:👉The key characteristics of a good leader and a bad leader👉 How to lead authentically in your business while still calling the shots👉 Strategies to set culture within a remote working team👉The power of self-awareness in leadershipWebsite: https://www.rohandredge.comInstagram: https://instagram.com/rohandredgeBooks and resources mentioned:Servant Leadership by Robert K GreenleafDeveloping the Leader Within You by John MaxwellGood to Great by Jim CollinsCal NewportAdam GrantBrené BrownJames Clear
Today we are joined by Rohan Dredge of Pragmatic Thinking. For over two decades Rohan has developed leaders, cultures and tribes that work at deep levels of connection and strong levels of execution. He specialises in sustainable and high performing cultures that help technical experts become people leaders.
You'll learn: 👉The key characteristics of a good leader and a bad leader 👉 How to lead authentically in your business while still calling the shots 👉 Strategies to set culture within a remote working team 👉The power of self-awareness in leadership
Website: https://www.rohandredge.com Instagram: https://instagram.com/rohandredge
Books and resources mentioned: Servant Leadership by Robert K Greenleaf Developing the Leader Within You by John Maxwell Good to Great by Jim Collins Cal Newport Adam Grant Brené Brown James Clear
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise.You'll learn:🌟 What tone of voice actually is (and why you need it)🌟 Simple tricks to DIY your tone of voice🌟 How to implement your tone of voice across your website, socials, emails and internal comms🌟 Why polarising people may not be the worst thing for your brand
Alyce’s InstagramBossy Creative WebsiteWatch the Bossy Copy College Summer School masterclassUse promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College
Today we welcome back a dear friend of the show, Alyce Greer of Bossy Copywriting. We are talking all things tone of voice and why you need to develop your brand tone of voice in order to cut through the noise. You'll learn: 🌟 What tone of voice actually is (and why you need it) 🌟 Simple tricks to DIY your tone of voice 🌟 How to implement your tone of voice across your website, socials, emails and internal comms 🌟 Why polarising people may not be the worst thing for your brand
Alyce’s Instagram Bossy Creative Website Watch the Bossy Copy College Summer School masterclass Use promo code PLAYBOOK to get $200 of enrolment in Bossy Copy College
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework.You'll hear from:🌟 Meghan Donnelly of Design by Meg🌟 Georgia Hartmann of Hormone Health Studio🌟 Tessa Lloyd, a women's mentor and mental health specialistSign up for our FREE Marketing Masterclass
Today's episode is a little different. We are joined by three creative business owners across different industries to share their how they have each used a sustainable marketing plan to grow their business and attract their dream clients. Each guest is a past student of My Marketing Playbook and has seen incredible results by implementing our framework. You'll hear from: 🌟 Meghan Donnelly of Design by Meg 🌟 Georgia Hartmann of Hormone Health Studio 🌟 Tessa Lloyd, a women's mentor and mental health specialist Sign up for our FREE Marketing Masterclass
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list.You'll learn:🌟 How to choose the right platform for you🌟 Why you need to build relationship from day one🌟 The power of an attention grabbing lead magnetand more!
Links mentioned:KlaviyoSquarespaceActive CampaignCourse waitlist
In today's Quick Win episode I'm sharing 6 things I wish I knew when I start my email list. You'll learn: 🌟 How to choose the right platform for you 🌟 Why you need to build relationship from day one 🌟 The power of an attention grabbing lead magnet and more!
Links mentioned: Klaviyo Squarespace Active Campaign Course waitlist
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns.
In this episode, you'll learn:👉 The top trends to look for in 2022👉 What you should be spending on ads if you're starting out👉 How to know if you're ready to outsource your ads management👉 The ads that are working for us at Lala Social Club right now👉 The lessons learned by managing over $2million in ad spend per year
In this conversation we are joined by Alvaro Berrios, a Facebook Ads Expert who helps entrepreneurs to sell their digital products and services. Alvaro and his team manage over $2 million in annual ad spend across all clients so he knows a thing or two about running successful ad campaigns.
In this episode, you'll learn: 👉 The top trends to look for in 2022 👉 What you should be spending on ads if you're starting out 👉 How to know if you're ready to outsource your ads management 👉 The ads that are working for us at Lala Social Club right now 👉 The lessons learned by managing over $2million in ad spend per year
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales.
You'll learn:👉 What happens when you DON’T communicate with confidence and consistency👉 The 3 simple steps to making more sales on Instagram👉 Why you need to make offers in your marketing (and how to do without feeling salesy)
Learn my marketing framework in 6 weeks! Join the waitlist for MMP here
In this Quick Win episode, I'm sharing the simple and powerful marketing strategy that most people overlook. If you can implement what I'm sharing today, you will promote your products and services confidently and make more sales.
You'll learn: 👉 What happens when you DON’T communicate with confidence and consistency 👉 The 3 simple steps to making more sales on Instagram 👉 Why you need to make offers in your marketing (and how to do without feeling salesy)
Learn my marketing framework in 6 weeks! Join the waitlist for MMP here
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way.
In this conversation we cover:🌟 Cass's secret to passive income and scale in her business🌟 How the juggle of mum life and business led to creative, scalable ideas🌟 How to use Instagram to attract more of your dream clients and projects🌟 Why creatives need to take imperfect action
Instagram: https://www.instagram.com/cassdellerdesign/Website: https://www.cassdeller.com.au/Surface pattern design course: https://www.cassdeller.com.au/surfacepatterndesigncoursePodcast: https://www.acreativelifepodcast.com
In this episode we are joined by Cass Deller of Cass Deller Designs. Cass is a a Surface Pattern Designer who works with incredible brands from around the world designing their beautiful products and teaching other creatives how to do the same. Cass has built a million dollar design business and shares some of her successes (and missteps) along the way.
In this conversation we cover: 🌟 Cass's secret to passive income and scale in her business 🌟 How the juggle of mum life and business led to creative, scalable ideas 🌟 How to use Instagram to attract more of your dream clients and projects 🌟 Why creatives need to take imperfect action
Instagram: https://www.instagram.com/cassdellerdesign/ Website: https://www.cassdeller.com.au/ Surface pattern design course: https://www.cassdeller.com.au/surfacepatterndesigncourse Podcast: https://www.acreativelifepodcast.com
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time.
You'll learn:🌟 The 6 essentials to master the algorithm in 2022🌟 Key focus areas for your Instagram content🌟 Why you need an overall marketing strategy🌟 What to expect on the app this year
In this Quick Win episode, I'm sharing the 6 secrets to hack the Instagram algorithm in 2022 and all the updates you should expect. Strap yourself in, because this one is FULL of tips and strategies that will help you stand out from the crowd on Instagram, reach more of your dream followers and grow your business at the same time.
You'll learn: 🌟 The 6 essentials to master the algorithm in 2022 🌟 Key focus areas for your Instagram content 🌟 Why you need an overall marketing strategy 🌟 What to expect on the app this year
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory. Joe helps successful family business owners to build their long term wealth strategy.
You'll learn:👉 How the most successful people define and measure their success👉 The key dimensions of your personal wealth👉 The importance of using your business wealth to build your personal wealth
In today's conversation, we are joined by Joe Stephan, co-founder of private wealth management firm, Stephan Independent Advisory. Joe helps successful family business owners to build their long term wealth strategy.
You'll learn: 👉 How the most successful people define and measure their success 👉 The key dimensions of your personal wealth 👉 The importance of using your business wealth to build your personal wealth
In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry.
In this conversation, you'll learn:🌟 How Amy has built and monetised an online business in an industry she had no experience in🌟 Exactly what Amy would do if she were to start her Instagram from scratch today🌟 Tips for running a business with friends🌟 The importance of trial and error in building a business
Visit Wedshed.com.auFollow Amy on InstagramFollow Wedshed on InstagramFollow Wedshed on FacebookGravy Registry
In this episode, we are joined by Amy Parfett, co-founder of Wedshed, an online wedding platform that has fast become Australia's go-to place to get wed in a way that says 'this is us'. She's also a co-founder of Gravy, an innovative new digital wedding registry.
In this conversation, you'll learn: 🌟 How Amy has built and monetised an online business in an industry she had no experience in 🌟 Exactly what Amy would do if she were to start her Instagram from scratch today 🌟 Tips for running a business with friends 🌟 The importance of trial and error in building a business
Visit Wedshed.com.au Follow Amy on Instagram Follow Wedshed on Instagram Follow Wedshed on Facebook Gravy Registry
In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control.
We discuss:🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back)🌟 The power of community and why we need it more now than ever🌟 The simple, no-fuss strategies you can do at your desk to reduce overwhelm and anxiety
Listen to Tessa's podcastCheck out Tessa's group mentoring program "Honey"
In this open, raw and honest conversation with Mental Health Occupational Therapist, Tessa Lloyd, we go deep into the impact of Covid-19 and lockdowns on mental health. Don't worry - Tessa shares a bunch of practical strategies to come back to yourself even when the world feels out of control.
We discuss: 🌟 The impact of a global pandemic on our mental health (and why it has been so hard to bounce back) 🌟 The power of community and why we need it more now than ever 🌟 The simple, no-fuss strategies you can do at your desk to reduce overwhelm and anxiety
Listen to Tessa's podcast Check out Tessa's group mentoring program "Honey"
Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to filter through the nutrition nonsense to to become the happiest, healthiest version of themselves.
You'll learn:👉 Millie's top tips to manage a busy schedule and prioritise your overall health👉 The common misconceptions about what "healthy" looks like👉 How to optimise your mental, physical and social health without burning out
Check out Millie's websiteFollow Millie on Instagram
Today we are joined by dietitian and nutritionist, Mille Padula of Dietitian Edition. Millie is on a mission to empower women all around the world to filter through the nutrition nonsense to to become the happiest, healthiest version of themselves.
You'll learn: 👉 Millie's top tips to manage a busy schedule and prioritise your overall health 👉 The common misconceptions about what "healthy" looks like 👉 How to optimise your mental, physical and social health without burning out
Check out Millie's website Follow Millie on Instagram
Welcome to 2022!
Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and start setting intentions for the new year. In this Quick Win episode, I'm sharing the 3 focus areas for you to think about as you set new goals for 2022. These are the exact areas I am focussing on in my business and I am encouraging you to do the same!
Welcome to 2022!
Whether you feel like 2021 was a kick in the teeth, or you totally crushed it (or a little of both), it's time to think ahead and start setting intentions for the new year. In this Quick Win episode, I'm sharing the 3 focus areas for you to think about as you set new goals for 2022. These are the exact areas I am focussing on in my business and I am encouraging you to do the same!
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021.
Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you!
Merry Christmas,Laura and the MBP team x
LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19The simple mindset shifts you need to grow your business with Jessica Williamson
Today is our final episode for Season 1 and for 2021. In this quick ep, I'll be sharing the 3 big lessons I've learned in 2021.
Thank you for being part of our podcast community this year! We will see you back here in the new year for Season 2. We have some incredible guests lined up for you!
Merry Christmas, Laura and the MBP team x
LIVE with Jack Delosa – How to stay resilient and focus on what matters in COVID-19 The simple mindset shifts you need to grow your business with Jessica Williamson
Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential.In our conversation, you'll learn...👉 The simple question to unearth and identify your limiting beliefs👉 Why limiting beliefs are the #1 thing standing in the way of achieving success👉 How successful people think about themselves and their business👉 The power of mindset in building your dream business
Today we are joined by Jessica Williamson, an award winning mindset and business coach helping female entrepreneurs unleash their potential. In our conversation, you'll learn... 👉 The simple question to unearth and identify your limiting beliefs 👉 Why limiting beliefs are the #1 thing standing in the way of achieving success 👉 How successful people think about themselves and their business 👉 The power of mindset in building your dream business
Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.
Buy Nikki's book "Market Your Genius"Follow Nikki on InstagramVisit Nikki's website
Today on the podcast we're joined by Nikki Nash, the host of podcast Market Your Genius and author and creator of Market Your Genius, a training and development brand on a mission to equip entrepreneurs with the tools and resources they need to share and profit from their message.
Buy Nikki's book "Market Your Genius" Follow Nikki on Instagram Visit Nikki's website
Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her clients with authentic design solutions, allowing them to bring their unique brand vision to life!
In this episode you'll learn👉 Why branding is so much more than just a logo👉 How to define your brand strategy👉 The best DIY graphic design programs for you👉 Laura's personal journey as she started her business (and her key learnings along the way!)
Go to Laura's websiteFollow Laura on Instagram Check out Laura's Branding 101 PackageJoin the MMP waitlist
Today we are joined by one of our MMP students, Laura Cook who is a one-woman Graphic Design Studio. Laura is a branding specialist who provide her clients with authentic design solutions, allowing them to bring their unique brand vision to life!
In this episode you'll learn 👉 Why branding is so much more than just a logo 👉 How to define your brand strategy 👉 The best DIY graphic design programs for you 👉 Laura's personal journey as she started her business (and her key learnings along the way!)
Go to Laura's website Follow Laura on Instagram Check out Laura's Branding 101 Package Join the MMP waitlist
Today I'm sharing the key areas I am focusing on leading into Christmas.
You'll learn:👉 Why "more" isn't always better when it comes to your marketing👉 How to double down on your focus areas👉 The ONE question to ask before launching a new offer
Want to work with us 1:1 to elevate your marketing in 2022? We are opening up the doors again next year and would love to work with you!Click here to join the waitlist
Today I'm sharing the key areas I am focusing on leading into Christmas.
You'll learn: 👉 Why "more" isn't always better when it comes to your marketing 👉 How to double down on your focus areas 👉 The ONE question to ask before launching a new offer
Want to work with us 1:1 to elevate your marketing in 2022? We are opening up the doors again next year and would love to work with you! Click here to join the waitlist
Today, we are joined by Rick Mulready, the host of The Art of Online Business podcast and an industry leading expert who helps online course creators and coaches create more profit and impact with less hustle.Rick is the master of simplifying Facebook and Instagram ads to help business owners attract consistent leads and sales.
You'll learn:🌟 How to incorporate Facebook Ads into your overall strategy🌟 Why you need to diversify your marketing channels and traffic🌟 The importance of truly knowing your ideal customer when it comes to advertising🌟 The power of integrity in online marketing
Listen to Rick's podcast "Art of Online Business" hereCheck out Rick's website hereFollow Rick on Instagram here
Today, we are joined by Rick Mulready, the host of The Art of Online Business podcast and an industry leading expert who helps online course creators and coaches create more profit and impact with less hustle. Rick is the master of simplifying Facebook and Instagram ads to help business owners attract consistent leads and sales.
You'll learn: 🌟 How to incorporate Facebook Ads into your overall strategy 🌟 Why you need to diversify your marketing channels and traffic 🌟 The importance of truly knowing your ideal customer when it comes to advertising 🌟 The power of integrity in online marketing
Listen to Rick's podcast "Art of Online Business" here Check out Rick's website here Follow Rick on Instagram here
Today we are joined by Bella Cauchi of Honest Paper to chat all things gifting and Christmas!
Honest Paper is a bespoke stationery store based in Newcastle, Australia where you'll discover fine stationery with a focus on Australian brands and designers.
In today's episode, you'll learn:🌟The power of thoughtful gifting in client relationships.🌟 Top things business owners should consider when selecting Christmas gifts for their clients and customers🌟 How to send creative and thoughtful gifts to clients, customers and staff
Honest PaperFreebie: 17 Creative Content Ideas
Today we are joined by Bella Cauchi of Honest Paper to chat all things gifting and Christmas!
Honest Paper is a bespoke stationery store based in Newcastle, Australia where you'll discover fine stationery with a focus on Australian brands and designers.
In today's episode, you'll learn: 🌟The power of thoughtful gifting in client relationships. 🌟 Top things business owners should consider when selecting Christmas gifts for their clients and customers 🌟 How to send creative and thoughtful gifts to clients, customers and staff
Honest Paper Freebie: 17 Creative Content Ideas
Today we are joined by Kristin Macintyre, launch copywriter for course creators and online entrepreneurs.You’ll learn:🌟 The power of good copywriting in selling your offers🌟 The biggest mistakes business owners make when DIYing their copy🌟 Why launching is a powerful marketing strategyKristin’s websiteDownload Kristin's Freebie: 10 top tips to make your sales page irresistibleMy Marketing Playbook Waitlist
Today we are joined by Kristin Macintyre, launch copywriter for course creators and online entrepreneurs. You’ll learn: 🌟 The power of good copywriting in selling your offers 🌟 The biggest mistakes business owners make when DIYing their copy 🌟 Why launching is a powerful marketing strategy Kristin’s website Download Kristin's Freebie: 10 top tips to make your sales page irresistible My Marketing Playbook Waitlist
Today we are joined by Polina Ceastuhina of Squaremuse - a lifestyle digital brand creates premium design templates for photographers and creative businesses who use Squarespace as their online platform.
In this conversation we cover:🌟 the top things every website owner should do when it come to DIY design🌟 simple strategies to create a great first impression on your website🌟 quick and easy ways to customise your Squarespace template🌟 the metrics that Polina measures to refine her content, products and website on the whole
Check out the beautiful Squaremuse designs hereUse the code: LALASOCIALCLUB to get 25% off design products in the Squaremuse shop.
Today we are joined by Polina Ceastuhina of Squaremuse - a lifestyle digital brand creates premium design templates for photographers and creative businesses who use Squarespace as their online platform.
In this conversation we cover: 🌟 the top things every website owner should do when it come to DIY design 🌟 simple strategies to create a great first impression on your website 🌟 quick and easy ways to customise your Squarespace template 🌟 the metrics that Polina measures to refine her content, products and website on the whole
Check out the beautiful Squaremuse designs here Use the code: LALASOCIALCLUB to get 25% off design products in the Squaremuse shop.
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead)Listen to the quick win episode with Laura here.
Sign up to my free masterclass to learn how to build a magnetic marketing plan
Learn why you need to stop focussing solely on social media in your marketing (and what to focus on instead) Listen to the quick win episode with Laura here.
Sign up to my free masterclass to learn how to build a magnetic marketing plan
In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Australia.This dynamic duo know how to create attention grabbing campaigns that not only engage viewers, but move them to take action.In this conversation we cover:🌟 Jay's top tips for business owners who feel "stuck" creatively🌟 The secret to a viral marketing campaign🌟 The best ways to execute your creative ideas🌟 Why creativity is the most powerful element of your marketing
Check out Avenir Creative Househttps://www.avenir.house/
In this episode I sit down with Jay Argaet and Luke Hastings of Avenir Creative House, a leading creative and advertising agency based in Sydney, Australia. This dynamic duo know how to create attention grabbing campaigns that not only engage viewers, but move them to take action. In this conversation we cover: 🌟 Jay's top tips for business owners who feel "stuck" creatively 🌟 The secret to a viral marketing campaign 🌟 The best ways to execute your creative ideas 🌟 Why creativity is the most powerful element of your marketing
Check out Avenir Creative House https://www.avenir.house/
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it.
You'll learn:🌟 The top strategy that most people don't think about🌟 A simple way to convert more of your ideal customers🌟 Why need to simplify your message into a sentence (and how to do it)
Join the waitlist for My Marketing PlaybookGet a weekly pep talk from Laura in your inbox
In today's Quick Win episode, I share the #1 reason your marketing isn't working and my top strategy to fix it.
You'll learn: 🌟 The top strategy that most people don't think about 🌟 A simple way to convert more of your ideal customers 🌟 Why need to simplify your message into a sentence (and how to do it)
Join the waitlist for My Marketing Playbook Get a weekly pep talk from Laura in your inbox
We are joined by Jessmyn Solana, the digital marketing manager at Interact Quiz Builder. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz (and our go-to platform for quizzes)
You'll learn:🌟 How to use a quiz to attract and segment your ideal customers🌟 Why you need to think about your customer journey when you build your quiz🌟 The key mindset you need in order to build a high converting quiz🌟 Why personalisation and rehumanising your marketing is the way of the future
Check out the Interact platform here (and get 20% off using the code LALAVIP)
We are joined by Jessmyn Solana, the digital marketing manager at Interact Quiz Builder. Interact is the easiest way to convert curious people into loyal customers and happy clients by using a lead generating quiz (and our go-to platform for quizzes)
You'll learn: 🌟 How to use a quiz to attract and segment your ideal customers 🌟 Why you need to think about your customer journey when you build your quiz 🌟 The key mindset you need in order to build a high converting quiz 🌟 Why personalisation and rehumanising your marketing is the way of the future
Check out the Interact platform here (and get 20% off using the code LALAVIP)
Today we are going deep and talking about purpose in your life and your business. I am joined by Marina Suholutsky of PurposeBuilt, a company whose mission is to help people wake up to who they truly are & what they’re meant to contribute in this world—and to help them make money doing it.
We cover:🌟 The key mindset shifts you need to make in order to start making money doing what you love🌟Why you need to articulate the purpose for your life FIRST and then how to apply to your business🌟 The number one mistake business owners make when it comes to pursuing their deepest purpose
Links:purposebuilt.io/mybusinessplaybookFollow Marina on Instagram
Today we are going deep and talking about purpose in your life and your business. I am joined by Marina Suholutsky of PurposeBuilt, a company whose mission is to help people wake up to who they truly are & what they’re meant to contribute in this world—and to help them make money doing it.
We cover: 🌟 The key mindset shifts you need to make in order to start making money doing what you love 🌟Why you need to articulate the purpose for your life FIRST and then how to apply to your business 🌟 The number one mistake business owners make when it comes to pursuing their deepest purpose
Links: purposebuilt.io/mybusinessplaybook Follow Marina on Instagram
A few weeks ago, I hosted a live masterclass with Jack Delosa of The Entourage and we decided we should share it as a podcast episode too!In this masterclass Jack shares his story of being millions of dollars in debt and how he came out the other side. You'll find this conversation inspiring, practical and encouraging for whatever season you are in.
We cover:🌟 The key areas you should be focussing on in your business right now (and what you should avoid)🌟 Jack's practical tips to look after your mental health each day🌟 How to stay resilient as leaders in times of hardship
Jack's InstagramThe Entourage - Coaching, training and community for business owners
A few weeks ago, I hosted a live masterclass with Jack Delosa of The Entourage and we decided we should share it as a podcast episode too! In this masterclass Jack shares his story of being millions of dollars in debt and how he came out the other side. You'll find this conversation inspiring, practical and encouraging for whatever season you are in.
We cover: 🌟 The key areas you should be focussing on in your business right now (and what you should avoid) 🌟 Jack's practical tips to look after your mental health each day 🌟 How to stay resilient as leaders in times of hardship
Jack's Instagram The Entourage - Coaching, training and community for business owners
In this episode, we are joined by Australian leadership expert, Martin G. Moore of Your CEO Mentor. Marty co-founded the company with his daughter Emma Green and has just released his new book "No Bullsh!t Leadership"
You'll learn:🌟 Why business owners need to learn the art of leadership (even if you only have a small team)🌟 How to stop micro-managing your team🌟 The difference between leading a small team and leading as an executive🌟 The common leadership mistakes business owners make when scaling (and how to avoid them)
Check out Marty's new book: "No Bullsh!t Leadership"
In this episode, we are joined by Australian leadership expert, Martin G. Moore of Your CEO Mentor. Marty co-founded the company with his daughter Emma Green and has just released his new book "No Bullsh!t Leadership"
You'll learn: 🌟 Why business owners need to learn the art of leadership (even if you only have a small team) 🌟 How to stop micro-managing your team 🌟 The difference between leading a small team and leading as an executive 🌟 The common leadership mistakes business owners make when scaling (and how to avoid them)
Check out Marty's new book: "No Bullsh!t Leadership"
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers.You'll learn:🌟 Why building your email list should be your number 1 marketing priority🌟 The common mistakes people make when promoting their email list🌟 4 simple, actionable strategies to start growing your email list
Check out the email marketing program we use at Lala Social Club
In today's quick win episode, Laura shares 4 simple ways to turn your social media followers into email subscribers. You'll learn: 🌟 Why building your email list should be your number 1 marketing priority 🌟 The common mistakes people make when promoting their email list 🌟 4 simple, actionable strategies to start growing your email list
Check out the email marketing program we use at Lala Social Club
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your dayYou'll learn:🌟 3 quick and cost effective ways to leverage your time and be more productive in your🌟 The tech that we use to streamline our tasks at Lala Social Club🌟 Why you need to define your zone of genius if you want to be an effective business owner and leader
Programs mentioned:Calendly for scheduling appointmentsClickUp for project managementSlack for internal communicationsLater for social media schedulingXero for sending automated invoice reminders
In today's quick win episode, Laura shares 3 quick and cheap ways to buy back time in your day You'll learn: 🌟 3 quick and cost effective ways to leverage your time and be more productive in your 🌟 The tech that we use to streamline our tasks at Lala Social Club 🌟 Why you need to define your zone of genius if you want to be an effective business owner and leader
Programs mentioned: Calendly for scheduling appointments ClickUp for project management Slack for internal communications Later for social media scheduling Xero for sending automated invoice reminders
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram.You'll learn:🌟 4 quick and cost effective ways to use the platform to connect with your ideal client🌟 How to outsource, automate and delegate some of these tasks🌟 Why you need to allocate time in your day to selling on Instagram🌟 The most common mistake I see people make when it comes to selling on Instagram
Check out our Canva templates here!
In today's quick win episode, Laura shares 4 secrets to get more clients using Instagram. You'll learn: 🌟 4 quick and cost effective ways to use the platform to connect with your ideal client 🌟 How to outsource, automate and delegate some of these tasks 🌟 Why you need to allocate time in your day to selling on Instagram 🌟 The most common mistake I see people make when it comes to selling on Instagram
Check out our Canva templates here!
Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for their marketing and she does it through the power of the QUIZ.If you want to double down on your email list building, and you want to learn how to leverage this powerful marketing strategy that works, then this conversation is a must listen.
We’re talking about:🌟 What makes a quiz convert like crazy (and why are the most powerful lead magnet to be using right)🌟 How to find the right type of quiz for your brand🌟 Chanti’s step by step method to create your dream quiz🌟 Why personalisation and interaction are the way of the future.
Try Interact and use our discount code LALAVIP
Chanti Zak is a growth strategist also affectionately known as the quiz queen. She helps brand and businesses to build an interactive ecosystem for their marketing and she does it through the power of the QUIZ. If you want to double down on your email list building, and you want to learn how to leverage this powerful marketing strategy that works, then this conversation is a must listen.
We’re talking about: 🌟 What makes a quiz convert like crazy (and why are the most powerful lead magnet to be using right) 🌟 How to find the right type of quiz for your brand 🌟 Chanti’s step by step method to create your dream quiz 🌟 Why personalisation and interaction are the way of the future.
Try Interact and use our discount code LALAVIP
Join Laura today as she shares how to charge for value instead of time in your business.You'll learn: 🌟 4 key tips to start charging what you're worth🌟 The #1 reason why you should switch from hourly rate🌟 A simple strategy to help you define what to charge
Join Laura today as she shares how to charge for value instead of time in your business. You'll learn: 🌟 4 key tips to start charging what you're worth 🌟 The #1 reason why you should switch from hourly rate 🌟 A simple strategy to help you define what to charge
Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia.🌟The #1 thing founders need to focus on in their business🌟 The marketing strategy that has skyrocketed Eva’s growth in 12 months🌟 The key metrics you should be measuring in your ads🌟 How to keep customers at the centre of your business (even as you grow)Take $125 off your mattress using the code: LALA
Today we are joined by Amanda and Lia of Eva - an award winning digital furniture company based out of Melbourne, Australia. 🌟The #1 thing founders need to focus on in their business 🌟 The marketing strategy that has skyrocketed Eva’s growth in 12 months 🌟 The key metrics you should be measuring in your ads 🌟 How to keep customers at the centre of your business (even as you grow) Take $125 off your mattress using the code: LALA
Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail both the design and the conversions on your website.
We cover:🌟 The top things every website should do🌟 How to create a winning first impression on your website🌟 The ONE thing you need to change on your website today🌟 The most common website mistakes (and how to avoid them)
Emma Troy is a brand strategist, website expert, and Showit design partner for early-stage and established entrepreneurs. You'll learn how to nail both the design and the conversions on your website.
We cover: 🌟 The top things every website should do 🌟 How to create a winning first impression on your website 🌟 The ONE thing you need to change on your website today 🌟 The most common website mistakes (and how to avoid them)
Today I am joined by Interior Designer, Kelle Howard.
In the episode we chat about:
🌟The non-negotiables when starting a creative business (and the importance of knowing your why)🌟 Kelle’s secret sauce for building her Instagram following🌟 How Kelle balances being a Solo Mama and growing her business at the same time🌟 How to attract your dream clients (without compromising sales)
Check out Kelle on Instagram: https://www.instagram.com/kellehoward.co/
Today I am joined by Interior Designer, Kelle Howard.
In the episode we chat about:
🌟The non-negotiables when starting a creative business (and the importance of knowing your why) 🌟 Kelle’s secret sauce for building her Instagram following 🌟 How Kelle balances being a Solo Mama and growing her business at the same time 🌟 How to attract your dream clients (without compromising sales)
Check out Kelle on Instagram: https://www.instagram.com/kellehoward.co/
In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sales team.In today’s conversation, you’ll learn:🌟How a strategic approach to gifting increases sales and loyalty🌟 How to measure the impact of a gift on your bottom line🌟 Why you need to implement a gifting strategy in your small business (even if you don’t have loads of budget)🌟 The one time in the year John doesn’t let his clients send gifts
John's Free Strategic Gift Giving Guide: https://giftologygroup.com/strategic-gift-giving/
In today's conversation, we are joined by John Ruhlin. John is the world’s leading authority in maximizing customer loyalty through radical generosity. He is the founder and author of Giftology and has been featured in Fox News, Forbes, Fast Company, Inc and New York Times. John's approach allows business owners to leverage thoughtful gifts to not only retain clients but to turn them into your sales team. In today’s conversation, you’ll learn: 🌟How a strategic approach to gifting increases sales and loyalty 🌟 How to measure the impact of a gift on your bottom line 🌟 Why you need to implement a gifting strategy in your small business (even if you don’t have loads of budget) 🌟 The one time in the year John doesn’t let his clients send gifts
John's Free Strategic Gift Giving Guide: https://giftologygroup.com/strategic-gift-giving/
Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without adding more to your workload.
You'll hear:🌟 My journey from struggling social media manager to today🌟 My honest thoughts on why so many business owners struggle to see results🌟 The #1 reason your marketing isn't working (and what to do to fix it)🌟 How to grow in confidence and take the next step in your business (even if it's scary!)
🚀 JOIN MMP 🚀I also mention our 6 week marketing course that is only open for a few more days!
Head on over to here to learn more.
Today I am sharing 3 simple strategies to build your marketing plan. These ideas will help you to see powerful results from your marketing without adding more to your workload.
You'll hear: 🌟 My journey from struggling social media manager to today 🌟 My honest thoughts on why so many business owners struggle to see results 🌟 The #1 reason your marketing isn't working (and what to do to fix it) 🌟 How to grow in confidence and take the next step in your business (even if it's scary!)
🚀 JOIN MMP 🚀 I also mention our 6 week marketing course that is only open for a few more days!
Head on over to here to learn more.
Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you use social media to market your business, this conversation is for you.You’ll learn,🌟 How to leverage your direct messages to build relationships and qualify your leads🌟 How often you should be promoting your services on social media🌟 The key sales metrics you should be measuring🌟 How to create a simple formula that allows you to reverse engineer your sales so you can take control of the growth of your business using social selling.
Today I’m joined by sales expert Ryann Dowdy, co-founder of Social Sellers Academy and host of the Daily Sales on Demand for CEOs podcast. If you use social media to market your business, this conversation is for you. You’ll learn, 🌟 How to leverage your direct messages to build relationships and qualify your leads 🌟 How often you should be promoting your services on social media 🌟 The key sales metrics you should be measuring 🌟 How to create a simple formula that allows you to reverse engineer your sales so you can take control of the growth of your business using social selling.
Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless people and small business owners get on top of their finances.
In today's conversation, we cover:🌟 the biggest money mistakes small business owners make🌟 the key financial metrics you need to be measuring in your business🌟 how Glen moved from a traditional business model to an online business model🌟 how to know when you're ready to invest more money into your business
Check out My Millennial Money on Instagram: @mymillennialmoney
My Millennial Money Website
Today I am joined by Glen James host of My Millennial Money and founder of Sort Your Money Out. Glen is a boss financial adviser who helps countless people and small business owners get on top of their finances.
In today's conversation, we cover: 🌟 the biggest money mistakes small business owners make 🌟 the key financial metrics you need to be measuring in your business 🌟 how Glen moved from a traditional business model to an online business model 🌟 how to know when you're ready to invest more money into your business
Check out My Millennial Money on Instagram: @mymillennialmoney
My Millennial Money Website
Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top speciality coffee companies, Pablo & Rusty's Coffee Roasters and co-founder of sustainable coffee cup, Huskee.In this conversation we cover:🌟 How to balance vision and execution (so you aren't just dreaming of ideas but you're acutally implementing)🌟Why businesses need to have a sustinability strategy🌟 How to get out of the day to day in your business and move into the director role🌟 The power and flexibility of scaling and strategically scaling down
Today we are joined by Saxon Wright to talk all things startups, scaling and sustainability. He is the founder and owner of one of Australia's top speciality coffee companies, Pablo & Rusty's Coffee Roasters and co-founder of sustainable coffee cup, Huskee. In this conversation we cover: 🌟 How to balance vision and execution (so you aren't just dreaming of ideas but you're acutally implementing) 🌟Why businesses need to have a sustinability strategy 🌟 How to get out of the day to day in your business and move into the director role 🌟 The power and flexibility of scaling and strategically scaling down
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses.
Here's what we cover in this episode:🌟How to DIY your video production in a way that is affordable, doable and actually fun.🌟 The gear you need to start filming high production content (hint: you don't have to spend loads of money!)🌟 How to get over your fear of being in front of the camera🌟 Ryan's top tips for creating course videos that your students love🌟 Why there's room for your course idea (even if feel you are in a saturated market)
Ryan's Course Production Checklist Freebie - tellstudios.com/coursechecklistRyan's Instagram: https://www.instagram.com/ryankoral/MMP Waitlist: mymarketingplaybook.com/course
Today I am joined by Ryan Koral of Tell Studios, which is a video production company based out of Michigan. With over 17 years as a documentary filmmaker and entrepreneur, Ryan LOVES building partnerships with clients and telling authentic stories that inspire action, highlight legacies, and help grow businesses.
Here's what we cover in this episode: 🌟How to DIY your video production in a way that is affordable, doable and actually fun. 🌟 The gear you need to start filming high production content (hint: you don't have to spend loads of money!) 🌟 How to get over your fear of being in front of the camera 🌟 Ryan's top tips for creating course videos that your students love 🌟 Why there's room for your course idea (even if feel you are in a saturated market)
Ryan's Course Production Checklist Freebie - tellstudios.com/coursechecklist Ryan's Instagram: https://www.instagram.com/ryankoral/ MMP Waitlist: mymarketingplaybook.com/course
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For".
Jeff shares his simple, yet powerful strategy for growth, in business and in life.🌟How to define what you’re for (and live it out in your marketing)🌟Why you need to regularly audit your Instagram to ensure you are focussing on your customers, not you🌟The simple things you need to be doing daily to wow your customers (that won't cost you a cent)🌟Narcissism in social media (and how to avoid common pitfalls)Links:
Shownotes
Check out Jeff's book, "Know What You're For"
Join the My Marketing Playbook waitlist
Today I am joined by Jeff Henderson, business leader, entrepreneur, and author of the book "Know What You're For".
Jeff shares his simple, yet powerful strategy for growth, in business and in life. 🌟How to define what you’re for (and live it out in your marketing) 🌟Why you need to regularly audit your Instagram to ensure you are focussing on your customers, not you 🌟The simple things you need to be doing daily to wow your customers (that won't cost you a cent) 🌟Narcissism in social media (and how to avoid common pitfalls) Links:
Shownotes
Check out Jeff's book, "Know What You're For"
Join the My Marketing Playbook waitlist
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read!We cover all things:🌟Creativity in business🌟Bravery and intuition in decision making🌟Burnout and listening to your body🌟How Samantha started (and closed) her wildly successful business🌟Samantha's view on "work-life balance"
Check out Samantha Wills memoir: "Of Gold and Dust"
Samantha Wills Foundation website
Join the My Marketing Playbook Waitlist
Today I am joined by Samantha Wills, author, creative entrepreneur and founder of Samantha Wills foundation. Samantha has just released her business memoir “Of Gold and Dust” and it is a must-read! We cover all things: 🌟Creativity in business 🌟Bravery and intuition in decision making 🌟Burnout and listening to your body 🌟How Samantha started (and closed) her wildly successful business 🌟Samantha's view on "work-life balance"
Check out Samantha Wills memoir: "Of Gold and Dust"
Samantha Wills Foundation website
Join the My Marketing Playbook Waitlist
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online.
In this super fun conversation we cover:🌟how Pip has built turned her regional shopfront into a national brand🌟Jumbled's branding "secret sauce"🌟Pip's strategies on building a cult following on Instagram (143k + followers)🌟the importance of hiring the right people (and how Pip can tell if someone is a good fit)
Visit Jumbled Online Here
Today I am joined by Phillipa Brett (aka Pip) to unpack the journey of their beautiful homewares, fashion and online store, Jumbled Online.
In this super fun conversation we cover: 🌟how Pip has built turned her regional shopfront into a national brand 🌟Jumbled's branding "secret sauce" 🌟Pip's strategies on building a cult following on Instagram (143k + followers) 🌟the importance of hiring the right people (and how Pip can tell if someone is a good fit)
Visit Jumbled Online Here
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process.
In my conversation with Ruby, you'll hear:🌟 how to find (and stick to) your zone of genius)🌟 one simple strategy to help you manage your energy effectively🌟 how to show up in your business a way that is authentic and true to you🌟 the best way to maintain your values and culture as your business grows
See more of Ruby here: http://www.rubymarsh.com/
Today we are joined by Ruby Marsh to talk all things zone of genius and playing to your strengths. Ruby Marsh is an Architect turned coach for creatives who helps early stage business owners learn tools to attract dream clients and be paid for their innate genius without burning out in the process.
In my conversation with Ruby, you'll hear: 🌟 how to find (and stick to) your zone of genius) 🌟 one simple strategy to help you manage your energy effectively 🌟 how to show up in your business a way that is authentic and true to you 🌟 the best way to maintain your values and culture as your business grows
See more of Ruby here: http://www.rubymarsh.com/
Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing your own leadership.You'll learn:🌟 the most common leadership mistakes that business owners make when scaling and growing🌟 why leadership is a skill you can learn (and an important part to get right)🌟 how to switch from being business owner to a business leader🌟 how Emma works with her Dad (and their unique approach to their roles)
https://www.yourceomentor.com/
Today, I am joined by Emma Green of Your CEO Mentor. We are talking all things leadership in small business and why you need to invest in developing your own leadership. You'll learn: 🌟 the most common leadership mistakes that business owners make when scaling and growing 🌟 why leadership is a skill you can learn (and an important part to get right) 🌟 how to switch from being business owner to a business leader 🌟 how Emma works with her Dad (and their unique approach to their roles)
https://www.yourceomentor.com/
In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars.
Colin helps experts, course creators and coaches to speak confidently on stage to sell... without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video.
Sign Up to Colin's Masterclass Series - How to Sell from Virtual Stages
Sign Up to Colin's Course Waitlist: Sell from Stage Academy
In this episode, we are joined by Colin Boyd to talk all things presenting and selling on webinars.
Colin helps experts, course creators and coaches to speak confidently on stage to sell... without coming across pushy or sales-y. He’s obsessed with creating step-by-step strategies that anyone can follow to become both confident and powerful at speaking and selling on live stage, webinar and video.
Sign Up to Colin's Masterclass Series - How to Sell from Virtual Stages
Sign Up to Colin's Course Waitlist: Sell from Stage Academy
In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.'
We talk about how to build a vision-driven business and some of the hurdles that have come along with building one of Australia's biggest business training platforms.
This episode is a must-listen.
* Check out Jack on Instagram
* The Entourage website
Ps. I'm opening the doors to My Marketing Playbook very soon. Join the waitlist today!
In this episode, join me as I interview one of Australia's great entrepreneurs. Jack Delosa, founder of of 'The Entourage.'
We talk about how to build a vision-driven business and some of the hurdles that have come along with building one of Australia's biggest business training platforms.
This episode is a must-listen.
* Check out Jack on Instagram
* The Entourage website
Ps. I'm opening the doors to My Marketing Playbook very soon. Join the waitlist today!
In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We chat about productivity, and her strategies to increase it, but we also talk about race. As a woman of colour here in Australia, Ida has a unique perspective that we can all learn from.
You’ll learn:* Ida’s game-changing tips for productivity in work
* The best way to be diverse as a brand
* How to be inclusive with the right motives (aka, no token invites)
* The things white people need to stop saying
* What to do if someone ‘calls you out’
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Ida on Instagram
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Join the My Marketing Playbook Waitlist
In today’s conversation, I chat with Ida Asare from On a Heal. Ida is a therapist and coach for women in business who want to get things done. We chat about productivity, and her strategies to increase it, but we also talk about race. As a woman of colour here in Australia, Ida has a unique perspective that we can all learn from.
You’ll learn: * Ida’s game-changing tips for productivity in work
* The best way to be diverse as a brand
* How to be inclusive with the right motives (aka, no token invites)
* The things white people need to stop saying
* What to do if someone ‘calls you out’
-
Ida on Instagram
-
Join the My Marketing Playbook Waitlist
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You’ll also hear some golden tips on how Becca markets her Mustard Made lockers.
If you are in a family-run business, or have a product-based business that was rocked by the effects of Covid, you will definitely relate to what Becca has to say! Or, if you want incredibly wise advice on how to play to your strengths in business and partnership, this podcast is for you.
You'll learn:✨ How to work to your strengths as siblings in business✨ How Covid-19 affected manufacturing in China for this small business✨ The creative ways in which Becca markets her business ✨ The biggest things to avoid when running an online store
This week we hear from Mustard Made co-founder Rebecca (Becca) Stern. Becca and her sister Jess run an international ecommerce business, designing, manufacturing, and selling beautiful lockers. We chat about how Becca and Jess learned how to play to their strengths, and work as family and collegues at the same time. You’ll also hear some golden tips on how Becca markets her Mustard Made lockers.
If you are in a family-run business, or have a product-based business that was rocked by the effects of Covid, you will definitely relate to what Becca has to say! Or, if you want incredibly wise advice on how to play to your strengths in business and partnership, this podcast is for you.
You'll learn: ✨ How to work to your strengths as siblings in business ✨ How Covid-19 affected manufacturing in China for this small business ✨ The creative ways in which Becca markets her business ✨ The biggest things to avoid when running an online store
This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be running a nation-wide podcast when she first told her own birth story, followed by her sister’s. But 215 episodes later, she is now one of the most well-known podcasters in Australia. We chat with Sophie about how she achieved her level of success, how she monetizes her podcast, and how she juggles recording, editing and promoting highly personal birth-story interviews, as well as raising a family of her own.
You’ll learn:
* Sophie’s biggest missteps when building her podcast
* The one thing Sophie would never outsource
* How she monetizes her podcast and brand
* Practical tips for starting a podcast
* How Sophie juggles family, her business, and Instagram
Links mentioned: * Australian Birth Stories * Join the My Marketing Playbook Waitlist
This week I sat down with the lovely Sophie, host, and producer of chart-topping podcast Australian Birth Stories. Sophie had no idea she would be running a nation-wide podcast when she first told her own birth story, followed by her sister’s. But 215 episodes later, she is now one of the most well-known podcasters in Australia. We chat with Sophie about how she achieved her level of success, how she monetizes her podcast, and how she juggles recording, editing and promoting highly personal birth-story interviews, as well as raising a family of her own.
You’ll learn:
* Sophie’s biggest missteps when building her podcast
* The one thing Sophie would never outsource
* How she monetizes her podcast and brand
* Practical tips for starting a podcast
* How Sophie juggles family, her business, and Instagram
Links mentioned: * Australian Birth Stories * Join the My Marketing Playbook Waitlist
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects.Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of poverty, grow a business, hire staff, put food on the table and put their children through school.Today, we sit down with Mark to discuss the work of Forever Projects, and also hear his own inspiring story.Links mentioned: Facebook GroupInstagram* Forever Projects * Lala Social Club * Laura on Instagram * Our Canva Templates * Join the My Marketing Playbook Waitlist
Following our bonus IWD episode with Australian business women, is an episode with Mark Dombkins, founder of Forever Projects.
Forever Projects work closely with women in Tanzania, first with immediate relief, then helping women as they build businesses which ultimately allow each woman to support herself and extended family independently. Forever Projects have seen women move themselves out of poverty, grow a business, hire staff, put food on the table and put their children through school.
Today, we sit down with Mark to discuss the work of Forever Projects, and also hear his own inspiring story.
Links mentioned: Facebook Group Instagram * Forever Projects
* Lala Social Club
* Laura on Instagram
* Our Canva Templates
* Join the My Marketing Playbook Waitlist
We are joined by 7 influential Australian women to have a conversation about International Women’s Day.
Robyn King (Head of Social Impact at Canva), Kara Demmrich (Kyal and Kara), Sophie Walker (Australian Birth Stories), Clare Wood, Shelley Johnson & Emily Bowen (My Millennial Career), and Pip Brett (Jumbled Online).These professionals and business owners share their challenges and stories from workplace discrimination to having the courage to dream big for their career.
The episode sponsors non-profit organisation Forever Projects, as they help women in Tanzania break the cycle of poverty by guiding them to build businesses.
Links:🌟 Forever Projects🌟 MMP Waitlist
We are joined by 7 influential Australian women to have a conversation about International Women’s Day.
Robyn King (Head of Social Impact at Canva), Kara Demmrich (Kyal and Kara), Sophie Walker (Australian Birth Stories), Clare Wood, Shelley Johnson & Emily Bowen (My Millennial Career), and Pip Brett (Jumbled Online). These professionals and business owners share their challenges and stories from workplace discrimination to having the courage to dream big for their career.
The episode sponsors non-profit organisation Forever Projects, as they help women in Tanzania break the cycle of poverty by guiding them to build businesses.
Links: 🌟 Forever Projects 🌟 MMP Waitlist
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for small business owners to be protected legally. Riz makes the boring legal stuff fun.You’ll learn:
* How to become legally legit & protect your small business
* The difference between copyright and a trademark
* The importance of trademarking your brand (and my own story of this!)
* The most common legal mistakes people make in small business
If you have a small business and have ever wondered about anything legal, or if you are thinking about building a business, this podcast is for you!
Links mentioned: * Foundd Legal’s Website
* Join the My Marketing Playbook Waitlist
Today we are joined by lawyer and entrepreneur, Riz McDonald of Foundd Legal. Foundd Legal offers practical legal consulting, as well as resources for small business owners to be protected legally. Riz makes the boring legal stuff fun. You’ll learn:
* How to become legally legit & protect your small business
* The difference between copyright and a trademark
* The importance of trademarking your brand (and my own story of this!)
* The most common legal mistakes people make in small business
If you have a small business and have ever wondered about anything legal, or if you are thinking about building a business, this podcast is for you!
Links mentioned: * Foundd Legal’s Website
* Join the My Marketing Playbook Waitlist
Tune into this week’s podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community.As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don’t know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and building a business with a community of thousands.
Boob to Food is a nutrition consulting service for mothers who want ideas and guidance to nourish their baby on the journey from breastfeeding to solid foods. Boob to Food’s founder and nutrition consultant Luka McCabe has also written a book, Milk to Meals, full of in-depth advice and information parents need to know about starting their baby on solids, as well as over 80 useful recipes to make the journey as smooth as possible.
* Buy Luka's Milk to Meals book here
- Join the My Marketing Playbook Waitlist
Tune into this week’s podcast, as I sit down with Luka, founder of Boob to Food. Luka chats to us all about work-life balance, social media growth, and how to not only build a brand but a community. As a mum of 2 with another on the way, and a social media following of 89.9K and counting, I don’t know anyone more equipped to talk about work-life balance than Luka. The ever-humble, always relaxed Luka McCabe tells us how she moved from midwifery to nutrition consulting, to writing a book and building a business with a community of thousands.
Boob to Food is a nutrition consulting service for mothers who want ideas and guidance to nourish their baby on the journey from breastfeeding to solid foods. Boob to Food’s founder and nutrition consultant Luka McCabe has also written a book, Milk to Meals, full of in-depth advice and information parents need to know about starting their baby on solids, as well as over 80 useful recipes to make the journey as smooth as possible.
* Buy Luka's Milk to Meals book here
- Join the My Marketing Playbook Waitlist
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand.
Links mentioned: Facebook Group
Join the My Marketing Playbook Waitlist
Join me as I sit down with copywriting wiz Alyce Greer, CEO of Bossy Copywriting. We delve into her tips and tricks on how to successfully DIY your copywriting, as well as how to avoid red flags when outsourcing your copywriting. Alyce unpacks what she learned most about starting her own business, and why good copywriting is so crucial for a business to build a brand.
Links mentioned: Facebook Group
Join the My Marketing Playbook Waitlist
In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality’ for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry.
Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY's New York Entrepreneur of the Year and has been recognized as one of the World’s Young Leaders of the Future
Checkout Bluestone Lane on Insta
Join our Facebook Group
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In this week’s episode, I have the pleasure of chatting with Nick Stone, the Australian founder of the United States' fastest-growing premium cafe brand Bluestone Lane. Nick has worked to create a brand that serves great coffee with ‘love, compassion, and hospitality’ for every customer (including Taylor Swift). In this episode, Nick unpacks why relationship and connection are both so fundamental when building a brand, especially in the hospitality industry.
Prior to founding Bluestone Lane, Nick spent 11 years in corporate finance and advisory in Australia, New York, and London, after beginning his career as a professional AFL footballer for 6 seasons following selection in the 1999 AFL National Draft. Nick was a 2019 Finalist in EY's New York Entrepreneur of the Year and has been recognized as one of the World’s Young Leaders of the Future
Checkout Bluestone Lane on Insta
Join our Facebook Group
Want a weekly business tip delivered to you for free?
In today’s episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot.
Check out Nat's Lightroom Presets here
For more episodes click here
Join our Facebook Group
Want a weekly business tip delivered to you for free?
In today’s episode, we have the pleasure of chatting with Natalie Spadavecchia (The Palm Co). We discuss all things mindset when transitioning from side-hustle to full-time, and Natalie unpacks the biggest things she has learned in building a business so far. Most importantly, Natalie unveils her top photography tips for all the business owners out there who want to raise their social media marketing game, but feel overwhelmed from the pressure to get that one perfect shot.
Check out Nat's Lightroom Presets here
For more episodes click here
Join our Facebook Group
Want a weekly business tip delivered to you for free?
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business.
Odette's PR Course
Join our Facebook Group
Want a weekly business tip delivered to you for free
In this episode, we are joined by Odette Barry, founder of Odette and Co. We are talking about all things public relations for small business. We cover: when you should actually start investing in PR for your small biz, how to define your unique story and the best way to pitch your story to media. You’ll also hear Odette’s startup journey and her biggest mistake as a creative in a startup business.
Odette's PR Course
Join our Facebook Group
Want a weekly business tip delivered to you for free
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You’ll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess’ organic Instagram marketing strategies.
ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclass
For more episodes click here: mybusinessplaybook.com
Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook
Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl
In this episode, we are joined by Jess Ruhfus, founder of Collabosaurus. We dig into the details of business collaborations, from how to best organise and leverage collaboration opportunities for your business, to navigating a collab breakup. You’ll also hear some bonus tips on the craziness of jumping from side-hustle to full-time, and Jess’ organic Instagram marketing strategies.
ess' 8 Week Partnerships Masterclass: http://bit.ly/collabosaurus-masterclass
For more episodes click here: mybusinessplaybook.com
Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook
Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.
For more episodes click here: mybusinessplaybook.com
Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook
Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl
Join Laura Higgins of Lala Social Club & My Marketing Playbook as she pulls back the curtain on the steps (and missteps) of successful people. You'll hear a raw and unfiltered play by play of what's worked and what hasn't, giving you helpful advice and insights so you can build your dream business.
For more episodes click here: mybusinessplaybook.com
Join our Facebook Group: https://www.facebook.com/groups/mybusinessplaybook
Want a weekly business tip delivered to you for free: https://bit.ly/39nikNl