Trainer Revenue Multiplier Show: Recent Episodes
Mathew Park
How would it feel to have a thriving fitness business and have the freedom to enjoy life at the fullest? Well that is exactly what the Trainer Revenue Multiplier Show is going to give you. Trainer Revenue Multiplier is the premier wealth creation program for personal and online trainers on how to build a successful, profitable six and seven figure a year business. Mathew Park, Jaime Filer and the TRM Team dive into the strategies that will help you become insanely profitable, charge your worth and systemize your business for more freedom and impact. We lead with our hearts and strive towards continual growth, that will help you live limitless.
Welcome to the Trainer Revenue Multiplier Show!
In this powerful episode, Mathew Park sits down with Shane and Danelle of Shane Early Nutrition & Training — the dynamic husband-and-wife duo behind Scent Gym in Arizona. Now 10 months into their journey with TRM, they've made massive strides in both business and life.From long workdays and overwhelm to a streamlined, systemized business that gives them more freedom with their family, Shane and Danelle share how they rebuilt their offers, restructured their team leadership, and found new alignment at home and in business. They also open up about the real personal challenges they've faced and how those moments shaped their leadership and resilience.Whether you're a fitness coach, gym owner, or entrepreneur juggling business and family, this conversation will inspire you to build with more clarity, alignment, and heart.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Mathew talks with Fallone Jean about Redefining Success and Breaking Through Barriers.
Ready to get unstuck and redefine your entrepreneurial journey?
We uncover the inner game of entrepreneurship: Breaking through where you feel stuck Rethinking success and aligning with what truly matters Navigating challenges to elevate your business and life Fallone shares her powerful story of transformation, success, and how she helps entrepreneurs redefine who they are to ignite their next level.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Mathew and TRM Mentor/Coach, Isaac Miller, dive into mapping out the upcoming year to maximize your fitness business growth.
They cover:
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The difference between annual and quarterly planning.
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How to strategically plan email campaigns and promotions.
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The best times to market special events like Mother's Day, Black Friday, and other holidays.
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Tips to stay ahead of the game and crush your revenue goals.
This is your roadmap to success for 2025.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
On this episode of the Trainer Revenue Multiplier Show, Mathew sits down with Evan Lindsay, a veteran coach with nearly 20 years of experience and the owner of five successful gyms. In this episode, you'll learn: How to define roles for team success. Secrets to incentivizing and motivating your team. Proven leadership techniques for growth. The step-by-step process to scale your business. Don't miss Evan's actionable strategies for growing your team and business with confidence and clarity.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
On this episode of the Trainer Revenue Multiplier podcast, Mathew Park talks with Laurent Decarie about Systems That WOW: Creating Unforgettable Client Experiences for Growth!
Are you ready to unlock the power of systems to elevate your client experience and scale your coaching business?
This week on the Trainer Revenue Multiplier Show, Mathew and Laurent are diving deep into how smart systems can transform the way you serve your clients—turning them into loyal fans and enthusiastic referral champions! In this episode, we'll explore: - How a seamless onboarding process sets the tone for long-term success- Proven systems to keep clients engaged, supported, and motivated- The secret to scaling without compromising quality or connection- How to turn happy clients into your biggest advocates Whether you're a fitness coach, personal trainer, or service-based entrepreneur, this episode is packed with actionable insights to help you create a client experience that truly WOWs. Tune in now and discover how systems can amplify your impact and create raving fans!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
On this episode of the Trainer Revenue Multiplier podcast, Mathew Park talks with Blanca Cisneros about her journey to $30K+ months at Athens Fitness.
Blanca, the owner of Athena Fitness Gym in Texas, is taking the boutique fitness world by storm! In less than two years, she has transformed her women's-only gym into a thriving business with cutting-edge systems, an enhanced customer experience, and a strong, empowered team culture. Through the Trainer Revenue Multiplier (TRM) engine, Blanca has streamlined her operations, elevated her packages, and embraced her role as a CEO with confidence and vision.
In this episode, we'll uncover how Blanca has grown her gym's revenue, consistently achieved 30K+ months, and turned her vision into reality. From lead generation to building a powerful culture, Blanca shares the secrets to her rapid success and what's next for Athena Fitness Gym. Tune in for an inspiring and actionable conversation!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode of Coach's Corner, Mathew Park and Isaac Miller explain how one of our TRM clients transformed their business and increased their revenue by $6,000 in just 30 days! Join us as we share these powerful techniques LIVE on the podcast—real strategies, results, and growth you can apply to your business! Tune in now and take your business to the next level!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
On this episode of the Trainer Revenue Multiplier podcast, Mathew Park interviews Peter Ferrante about core values.
Peter is a seasoned entrepreneur and visionary leader with nearly three decades of experience in environmental solutions. As the President of FERRO Environmental Solutions and a key figure at the Environmental Abatement Council of Canada, Peter has been a driving force behind strategic growth, innovative expansion, and impactful leadership. Recently joining our TRM Platinum Event in Grand Cayman alongside his wife and TRM Platinum member, Jamie Ferrante, Peter brings a wealth of experience, passion, and proven insights to the table.
In this conversation, its a special one because Peter dives deep with Mathew on the revamped TRM core values, why he chose them and what they mean in TRM and as a whole.
Don't miss this episode, packed with actionable wisdom and real-world experience.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park invites a guest to talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Join us as we dive into the Power of Live Events with Mathew Park and Laurent Decarie! In this episode, we uncover how hosting live events can supercharge your business, build stronger connections, and create an unforgettable culture within your community.
From our recent TRM Platinum event in the Cayman Islands to past experiences, Mathew and Laurent share insights on creating impactful live experiences that foster deep relationships and client loyalty. Whether it's quarterly workshop, in-house events, or group workouts, find out how you can incorporate live events to grow your community and expand your reach.Tune in to learn how live events can take your coaching business to new heights and bring your clients closer together!
Welcome to the Trainer Revenue Multiplier Show! On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier.Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Timmy Foster about Integrating Blood Panel Analysis into Fitness Coaching.
Timmy, the mastermind behind Upgraded Human Wellness, is a naturopathic doctor and holistic hormonal practitioner with over two decades of experience. He is passionate about leveraging blood panel analysis to revolutionize the way fitness coaches help their clients. Timmy's expertise in hormonal balance, particularly in women, helps unlock personalized strategies for optimizing health and performance.Join us in this exciting episode of the Trainer Revenue Multiplier Podcast where Jaime Filer and Timmy dive deep into how blood panels provide insights that can elevate fitness coaching and produce life-changing client results. This episode is perfect for fitness professionals looking to enhance their services with data-driven health insights.Tune in to learn how Timmy has built his wellness empire, maintained a balance with his family, and continues to push the boundaries of fitness coaching by integrating holistic wellness.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, they are diving into something really exciting—how to build a heart-centered coaching business that creates impact and growth within your business. We've got Mathew Park and Jaime Filer with us to chat about how fitness coaches can lead their business and clients on a deeper level, and still grow a successful business.
Whether you're new to coaching or a pro, you'll pick up some tips and inspiration from this one!
Welcome to the Trainer Revenue Multiplier Show!On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier. Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Deirdre about her success.
Deirdre Slattery, owner of Deirdre's Fitness, has been a powerhouse in the fitness industry for decades. She's a 10X published fitness model and a dynamic coach who has been transforming lives through her passion for fitness.
Since joining Trainer Revenue Multiplier in January 2024, Deirdre has reached new heights, growing her online fitness business to a six-figure income. Her journey reflects not just business success, but also a deeper commitment to living with more freedom. Deirdre splits her time between Canada and living in the Caribbean, balancing her business growth with her role as a mother, all while making an extraordinary impact on her clients' lives.
Tune in to learn how Deirdre built this successful business, how she's achieving more freedom, and what drives her to continue making waves in the fitness world.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Mr. PMT in TRM, Alvin Brown, and they go into an area that is so important for our fitness coaches and that's what is between their ears. Listen in as Jaime and Alvin have a deep dive on mindset, how to bet on yourself, leveling up and in reaching a higher level of success within your business and personal life.
Tune In
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Mathew and Jaime dive deep into the process of identifying your ideal client and why it's the key to consistent growth for your fitness business!
How specific should you get? When is the right time to define your ideal client? And how does this transform your marketing, sales, and services? If you're serious about scaling your fitness business, this episode is a must-listen!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Tania Nawazkhan about her success.
Tania is the owner of Titan Shape in Texas. She is a mother, and wife and is famous for her quote 'Stand out, Don't Blend in'!
She has booming women strength training groups that consistently have a waiting list and raving fans. Learn how Titan Tania has built her business, maintained a great relationships with her clients, continues to grow and keeps her faith and family first. She is very passionate, driven, and committed to making you the best version of you!Tune in as we learn how she built this amazing movement and business.
Welcome to the Trainer Revenue Multiplier Show! On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level! In this episode, Jaime talks with Steve Kuclo about bloodwork.Steve is a former competitive bodybuilder and firefighter, who transitioned to personal training and health coaching.
He emphasizes the importance of blood work in identifying health deficiencies and optimizing fitness goals. Steve highlights the benefits of objective data over assumptions and the value of natural health optimization over drug-driven approaches.
Steve's business, Upgraded Human, offers specialized health services, aiming to enhance client results and retention through personalized protocols. He invites trainers to collaborate for better client outcomes.
Tune in!
Welcome to the Trainer Revenue Multiplier Show! On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier.Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Mathew and Jaime dive deep into the essential stages of a successful sales process for your fitness business. They discuss what to remember before a potential client decides to talk with you, how to create trust, what to consider during the call, and the crucial steps to take after the call. These three stages are key to cutting through the noise, gaining more clients, and building stronger relationships.
Tune in to learn how to master these stages, cut through the marketplace noise, and build better client relationships. This episode is packed with valuable insights and practical tips to help you take your fitness business to the next level!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Join Jaime as she interviews TRM leader, Jace Lopez, owner of Apex Training and Apex Gym, on strategies to improve client retention and enhance your online presence as a fitness coach on the Trainer Revenue Multiplier Podcast Show. Whether you run an online coaching business, in-person coaching business, or own a gym, this episode is packed with insights to elevate your coaching experience and online presence.
Get ready to take your business to the next level!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime interview's Markus Kaulius, best selling author of Play a Bigger Game.
Markus has been in the fitness industry for over 20+ years, started and sold an 8 figure supplement company, has been a key influential figure in the health and fitness industry and is a father and husband. Markus shares insights for fitness professionals on how they can Play a Bigger Game within their life and business so that they can impact more lives and life towards their true purpose.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Casie Ludeman about her success story.
Meet Casie Ludeman, a busy mom of two, soon to be three in November 2024, wife to Todd, and owner of Casie Jericho Lifestyle Coaching. Despite her full-time teaching job, Casie has successfully grown her online coaching business to six figures. In February 2024, she came to TRM with a goal to optimize and expand her fitness business, aiming to set her family up for long-term success and transition coaching into her full-time career. In just three months, she reached her financial goal. Now, Casie is setting her sights even higher while preparing for their newborn's arrival.
Casie is a great leader with a big heart, infectious passion, and unwavering commitment to her family and clients. Learn how Casie balanced a full-time teaching schedule, built her business, and raised her family with Todd, all while making consistent strides towards a brighter future. She will inspire you!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk about how to win back more time as a fitness professional.
Are you working tirelessly to reclaim your time and achieve true freedom?Tune into today's Trainer Revenue Multiplier episode with Jaime and Mathew as they dive deep into these burning questions and more:How do you win more time back?What will you do with the extra time you gain?Are you addicted to being busy?Does time off scare you?And More...Discover insights and strategies that can transform your approach to time management and boost your productivity.
Welcome to the Trainer Revenue Multiplier Show!On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier. Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Dr. Joe about "The Future Trends Fitness Coaches Have to Understand To Stay In Business".
Dr. Joe Klemczewski, known as the “Godfather of Flexible Dieting,” has revolutionized the fitness industry with his expertise in health, nutrition, and fitness. With degrees in physical therapy, nutrition, literary journalism, and health education, plus a master's in social psychology from Harvard, he's an industry pioneer.As the founder of The Diet Doc, The Flexible Dieting Institute, NAMS, SNA and the Apex Coach Mentorship Program, Joe has transformed the lives of countless individuals and coaches worldwide. In this episode, we'll delve into his journey, the future trends in fitness coaching, and the best advice for staying ahead in the game.Don't miss out on this invaluable conversation! Tune in for insights, inspiration, and actionable tips from one of the most influential figures in the fitness world. Joe Klemczewski, PhD, is a renowned expert in health, nutrition, and fitness with degrees in physical therapy, nutrition, literary journalism, and health education. Currently pursuing a master's in social psychology at Harvard, he founded The Diet Doc in 2007, expanding to nearly 150 centers globally and also is the owner of The Flexible Dieting Institute, Nutrition Coaching Global Mastermind (NAMS) and the Apex Coach Mentorship Program. Joe is a celebrated speaker and former science editor, with articles in top fitness magazines and contributions to numerous books and websites. An accomplished author and editor, he co-wrote "The Diet Docs' Guide to Permanent Weight Loss" and "50 Days to Your Best Life." A retired WNBF pro bodybuilder, Joe is a Certified Strength and Conditioning Specialist and ISSN-certified, known as the “Godfather of Flexible Dieting” for revolutionizing contest prep coaching.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Join Jaime Filer as she teams up with TRM Systems Engineer Laurent Decarie to unravel the secrets behind powerful systems in your fitness business. Whether you're just starting out or looking to optimize your existing processes, this episode is packed with insights that will transform your approach and elevate your client experience.What's in it for you?Discover the true importance of systems in scaling your business.Learn practical tips to enhance efficiency and deliver unmatched value to your clients.Unlock the freedom that comes with streamlined operations.Don't miss this deep dive into systems, scale, and freedom! Your pathway to a more organized, productive, and successful fitness business starts here. Tune in today and take your business to the next level!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Join Jaime and Mathew on the Trainer Revenue Multiplier podcast as they dive deep into the world of AI and its impact on the fitness industry!
In this must-listen episode, our hosts will explore:
- How AI Enhances Your Fitness Business: Discover how AI can revolutionize your client experience, streamline client management, boost your marketing efforts, drive sales, and skyrocket your productivity.
- Essential AI Tools: Get a rundown of the top AI tools that can save you time and help grow your business. From personalized training plans and automated client follow-ups to powerful marketing automation and content creation tools, we've got you covered.
- Mindset Matters: Learn the mindset shifts necessary to embrace AI technology in your fitness business. Understand how AI is a powerful ally, not a replacement, ensuring you remain indispensable to your clients.
- Why You Can't Miss This Episode: Jaime and Mathew will break down complex concepts into actionable insights, share real-life success stories, and provide practical tips for integrating AI into your fitness business without losing the personal touch that sets you apart.
Tune in to the Trainer Revenue Multiplier podcast and equip yourself with the knowledge and tools to harness the power of AI. Embrace the future of fitness coaching and stay ahead of the curve!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Mentor/Coach Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode of Coaches Corner, Mathew and TRM Coach/Mentor, Isaac Miller talk about "How a Hybrid and Online Coach Later Built His Dream Gym".
Three years later this TRM coach built his dream gym, he has been training clients both in person and online for 10+ years, he came in TRM about 3 years ago, implementing key strategies, systems and structure into his business that led to the ability to eventually build his dream gym, take routine vacations with his family and spend more quality time with his wife and daughter.
His impact has taken a whole new level!Tune in as we discuss how this TRM coach grew his business!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with our TRM Leader, Alvin Brown about "Powerful Communications: The Bridge to Developing Deeper Connections".
They discussed the crucial elements of successful communication in leadership and business, emphasizing the importance of active listening, clarity, and empathy. They offered practical tips for effective communication, such as asking clients what they need and adjusting strategies based on the audience and context. Later, Jaime, Alvin, and Mathew discussed the significance of strategic thinking in business expansion, highlighting the value of personal mastery training and reflecting on one's life for more impactful strategies.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Amanda about Growing AJF into Thriving Business.
Amanda Novakowski is the owner / CEO of AJF Studios. AJF is a passionate team, working together to change women's lives for the long-term through fitness, nutrition and mindset coaching. AJF is a community that allows clients to truly thrive and transform, through both top of the line one-on-one Personal Training in AJF Studio and Online Coaching. From their private Studio to their virtual Facebook Community, AJF provides women with a sense of belonging and empowers them to reach their fullest potential. Amanda has been with TRM as a leader for over 2 years, and in that time has grown her company from 10k per month to over 20K consistently. In today's episode, we talk about how she's done it!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Tara about her business evolution from solo to team.
Jaime and Tara (Tiny Tea) discuss the importance of aligning their life with values and goals for success and fulfillment. They emphasize the power of having a clear vision and purpose, as well as the significance of staying true to their core values.
Tara shares her personal journey of developing a successful business by living in alignment with her values, including her non-drinking policy. They also discuss the importance of trust, delegation, and incentives in building a successful coaching business, highlighting the need for a clear method and approach, as well as the significance of building trust with clients and showcasing the credibility of the coaching team.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk about "How to create an epic client journey".
When new clients come into your client experience, get onboarded, receive their information, experience your community and begin to work with you.
How do you want them to feel?How will your experience be unique?Tune in as Jaime and Mathew talk about how to create a powerful client experience.
Welcome to the Trainer Revenue Multiplier Show!
On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!
Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier.
Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew talks with Steve Kuclo about reaching 6 Figures in 6 Months.
Steve, known in the bodybuilding world as "King Snake" has competed at the highest level as an IFBB Pro on the biggest competition stages, has graced the cover of many magazines, has been a sponsored athlete with top companies, involved in numerous entrepreneurial ventures and has over a decade of experience in the fitness industry.
He has recently ventured into taking his 10+ years of high-level experience into coaching others in leveling up their physique and health.
Steve is married to his wonderful wife Michelle, and they just had their son 5 months ago, all while starting his coaching business from scratch in September 2023, to now attaining 6 figures.We are going to dive into Steve's story, the transition from bodybuilding to coaching, family life, and business.It's going to be a powerful episode!Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
In this episode, Jaime talks with Joe Marcoux about "How to become a Black Belt in Sales".
Joe Marcoux has been a sales ninja for 30+ years.
His energy, passion, knowledge, and values are unparalleled, and we brought him in to chat with us because he is so aligned with TRM. Joe is a family man with 5 kids, married, and lives 6 months out of the year in Mexico and the other 6 months in Canada (the warm months, lol!) and currently works with some of the biggest names in the fitness industry.https://www.joemarcoux.com
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk about discovering the essential steps for crafting an impactful client journey!
From initial discovery to experiencing your services, every stage shapes how clients perceive and engage with your brand.Join Mathew and Jaime on the Trainer Revenue Multiplier Show as we delve into optimizing your client journey for lasting impressions and results.Don't miss out—tune in now!
Welcome to the Trainer Revenue Multiplier Show!
On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!
Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier.
Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew talks with Brian about the explosive growth in his business.
Elevate your fitness business with the wisdom of Brian Melancon from C620 Nutrition. Learn how personalizing your approach and continuously evolving can transform client results into your greatest advertisement.
Embrace growth and shatter limitations—step into your potential as a fitness coach.
Tune in now for Brian's actionable strategies!
Welcome to the Trainer Revenue Multiplier Show!
On the Trainer Revenue Multiplier podcast, Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business. Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level! Each month Jaime Filer and Isaac Miller are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier. Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Nick Langer about Building (and rebuilding) a multi-six-figure business.
Nick Langer, has 14+ years in the coaching industry, Bachelors in Biology/pre-med, owner of BR Physiques, Rexius Nutrition, and Co-owner of Iron Heaven gyms and VHI Supplements.
Their mission is to help past or present athletes optimize hormonal, functional, and mental health in order to achieve their goals!
Today, we talk about how he became as successful as he is, and his pitfalls and failures along the way!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with her wife Katie about working and living with your business partner.
Filer Fitness has been in business since 2019, but Jaime and Katie Filer only became business partners as recently as March 2023. In that time, they've had to navigate integrating their business with their personal life, and doing their best to set appropriate boundaries. In this episode, we talk about what the evolution of their business and relationship have looked like!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew talked with Laurent about "How to Build and Grow a Team".
Moving from a solo coach to hiring your first VA to your first coach to managing a team of coaches are big steps towards growing a business.
Mathew shares his journey on ways he has grown and led a team from running a bodybuilding federation, and health beverage company to now Trainer Revenue Multiplier.Laurent shares his journey on ways he has grown from when he had his team of coaches when he was a personal trainer to now being the TRM Engine Systems Engineer and how he leads his team.There are going to be some powerful nuggets in today's episodes that will help you win.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk about "Can a Thriving Fitness Business and Family Co-Exist?"
Many of our coaches in Trainer Revenue Multiplier are married, with a partner, have kids, or have furry family members.How do you integrate family with business?If you have kids how involved do your kids get with things, what are the boundaries?If you're married or with a partner, whether they are involved with the business or not, what boundaries are set, and what are the best communication strategies?In today's episode, they go into ways Mathew and Jaime integrate business, family, and personal time into their calendars for more success, happiness and fun!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with John Briggs about the 3.3 Rule - A new way to think about the workday.
John Briggs is not just known for his expressive t-shirts, but his strong stance that business owners should keep more of their money to build long-term wealth.
He is the founder of Incite Tax and author of "Profit First For Microgyms," and his new book "The 3.3 Rule."He's assembled a team of Nontraditional accountants to combat IRS challenges and transform the accounting industry. With over 12 years of entrepreneurial experience, John understands the overwhelming nature of achieving profitability and the potential for burnout.His mission is to establish a new workday standard for entrepreneurs, allowing them to be more productive while avoiding burnout and enjoying a fulfilling life inside and outside their businesses.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Amanda Novakowski on growing a 6-figure business.
Amanda is the owner / CEO of AJF studios. AJF is a passionate team, working together to change women's lives for the long-term through fitness, nutrition and mindset coaching. AJF is a community that allows clients to truly thrive and transform, through both top of the line one-on-one Personal Training in AJF Studio and Online Coaching. From our private Studio to our virtual Facebook Community, AJF provides women with a sense of belonging and empowers them to reach their fullest potential.
She's been with TRM as a leader for over 2 years, and in that time has grown her company from 10k to over 20 consistently. In today's episode, we talk about how she's done it!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Karina about Consistency, Motherhood, and Entrepreneurship.
Karina Basacchi is the owner and head coach of Basacchi Fitness. She is a wife, and mother, currently pregnant with her second child. She is a natural world champion bikini athlete and has been on her own Fitness journey for the last 14 years.
She is incredibly passionate about helping others on their fitness and wellness journeys, and has been helping her clients transform for the past 6 years. This year, she won the Zak Kroeger Consistency Award for being the most consistent and present during TRM calls and coaching.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Each month Jaime and Isaac are coming to you with client case studies on how they helped select clients in Trainer Revenue Multiplier.
Learn the strategies and tactics that have helped others in TRM, and elevate your business to the next level!Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk about their greatest lessons of 2023.
They take great joy in bringing you the best guests, strategies, and tips to help your business grow to the next level.They dive into lessons they have learned in 2023 that you'll be able to take away and use both personally and professionally.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew, Jaime, and Alvin talk about "What holds coaches back from the success they deserve".
Is it the strategy that is holding you back?
On today's episode learn how some coaches are held back from more than just strategy, but from the limiting beliefs, the old story they have, or thoughts that sabotage the next level of their business.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew talks with Erin Crawford about "A Six-Figure Studio That Prioritizes YOU!"
Erin started her fitness journey 18 years ago with Body Tempo a boutique studio in Nanaimo, BC. Over the years she grew the business, competed at the highest level on the fitness stage, is a sponsored athlete and is a dedicated wife and mother.
Over the past 1 ½ years, she has been in Trainer Revenue Multiplier and has had a complete transformation of her business, with more freedom for her family. She hit a new milestone in joining the $30K+ a month club, leads her team at the highest level, and is leading at home with her family while still seeing her business grow.Today we are going to learn what Erin has done to grow her business, this episode will be filled with nuggets!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
Ready to level up your online training game? In this podcast episode, we're diving deep into Team Process Development and Implementation – a crucial aspect for building a powerhouse online training business.
Join us as we explore strategies to streamline your team processes, enhance collaboration, and boost overall efficiency. Whether you're a solo act looking to expand or already managing a team, we've got insights to help you create a well-oiled machine. We'll discuss practical tips, share success stories, and maybe even debunk a few myths along the way. Get ready to fine-tune your approach and take your online training business to new heights. Don't miss out – hit play and let's crush those goals together!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime and Mathew talk about how to prepare for 2024.
Many coaches wind down at this time, wait until January, and avoid doing some important things to help make the year-end their best ever.
Today we share things to keep in mind as we progress over this next month leading into 2024.
Don't get caught starting in January, that's too late. Now is the time to be making massive progress.
Tune in for what we have in store for today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime Filer talks with Aram Grigorian about the current state of the Fitness Industry.
A former finance douche and party boy, Aram came to the hard realization that it wasn't the material things in his life that drove him, but rather the impact that he made on the lives of others in a positive way.
He started personal training people after being laid off from his finance job, and 10 years later, has coached hundreds of clients with his belief system of food quality/quantity, training intensity/frequency and rest/recovery.
He provides food for thought daily on his Instagram page @4weeks2thebeach and he gets clients to release themselves of their limiting beliefs by changing perspective and helping folks see that there are solutions to everything if you want to find them. He offers full-service coaching which includes training programs, nutrition programs, and the mindset work required to tie it all together.
He co-hosts the Other Side Lifestyle podcast and hosts The Real Coaches Summit, an education-based event for coaches and enthusiasts.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime Filer talks with our TRM Leader, Alvin Brown about "Mastering the Imposter Within".
Discover the power within you by conquering the imposter syndrome that may hold you back. It's time to embrace your unique abilities and talents, recognize your worth, and build unshakable self-confidence.
When you master the imposter within, you open the door to limitless possibilities and a brighter future for your fitness coaching business.
Join Alvin and Jaime as they dive into this deeper so that you can rise to new heights!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Jaclyn Cordeiro about balancing life, business, and everything in between.
There's nothing Jac doesn't do! In today's episode, we learn how she does it - and does it WELL!
Jac is Windsor born and raised in LaSalle. She is a graduate of the University of Windsor with a degree and honors in Bachelor of Science and Nursing.
She has two beautiful young girls, owner and founder of JACFIT and the 5am club. A published freelance fitness author, fitness model and sponsored plant-based fitness athlete with Magnum Supplements.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk with Todd Price about how he went from the streets to success.
Father of 3, husband, married to his wife of now 10 years, Owner of Perimeter Roofing, Regal Roofing and a more recent merger with Blue Hammer Roofing in Dallas, Texas, which now expands their roofing business reach across the United States.
He was featured in Forbes magazine and is also a partner in other businesses. He has competed at the national level won the show, trains like a beast in the gym, and has a strong footprint within the fitness industry at multiple levels, which is why we asked him to come on our show.
Todd Abrams introduced us, from our first call I could tell this man was different as on his wall were pictures from his kids, this immediately demonstrated where his values were.
Jaime and I dive into learning more about this amazing man, his story, his journey and the lessons he has learned along the way.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week's topic is where to start your journey as you create your online fitness business empire, with Isaac Miller.
In today's episode, we cover the fundamentals of how to start an online fitness business from scratch. We'll cover everything from choosing a niche to marketing your business. So whether you're a fitness enthusiast who wants to share their passion with the world or you're looking for a new business opportunity, this episode is for you.
Here are some broken-down steps on how to start an online fitness business:
- Choose a niche- Create a website or online course- Market your business- Provide excellent customer service
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime and Mathew talk about "How to go from busy to optimized in your fitness coaching business".
Being a busy fitness coach can from some be a badge of honour.In TRM we coach on being productive, leveraging our time, delegating, and having systems that enable fitness coaches to continue to thrive.Busy can also lead to burnout, overwhelm and a halt in progress.Improving things like this is usually messy in the middle and awesome in the end.The key is to be able to navigate through, improve the process, hire a mentor or coach and start to position the systems so that not only time improves, but efficiency, which brings forth more freedom and IMPACT.Tune in to learn more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew and Jaime talk with TRM Leader, Alvin Brown about How to Overcome the Mental Resistance.
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At every new level, there is a new devil in our fitness business.
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Where many fitness coaches hit roadblocks is when they grow, hit resistance then back away.- How does a fitness coach overcome resistance?The mental barriers we face need to be overcome. In today's episode, we dig deep into strategies on how to blast through these walls.Freedom, Impact, and Abundance within your business and life await on the other side!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew talks with Greg McCoy about his gym empire and leadership journey.
I had the pleasure of meeting Greg back in 2019, through a mutual friend Todd Abrams. At that time Greg had been in the gym world for 13 years and he had purchased a local gym that he branded Hidden Gym, which grew to now 3 gyms, a team of coaches and generated a massive impact in the Dallas, Texas Area.Greg is a known figure and one of the nicest guys you'll meet, but don't let that nice guy's first quote fool you, his leadership, passion and drive are next level. This guy moves, hence why we chose him to be one of our TRM Leaders within the organization a few years back.We are going to dive into the journey Greg has been on over the past 4+ years, his mindset, his business, and his leadership, what's different now compared to 4 years ago?Prepare to get inspired and leave with lessons you can implement into your fitness business.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Laurent Saint-Louis about life, love, work, and balancing all of it.
Lauren Saint-Louis is the founder/owner of LSL Fitness, a fitness and nutrition coach based in NYC and has over eight years of experience in the industry. She holds a Bachelor of Science in Exercise Physiology and a BFA in Dance. She has a background in competitive bodybuilding, dance, and specializes in strength training, bodybuilding, and nutrition coaching. Lauren has been featured in articles for both Shape Magazine Online and Popsugar Fitness as well as winning 1st and 2nd place in NPC regional bodybuilding competitions.
She is passionate about working with clients on sustainable behavior change through nutrition and lifestyle habits that improve body composition and prevent disease. Her coaching philosophy is a combination of establishing a positive, balanced mindset while getting gritty to create change.
Certifications and Degrees:BS Exercise Physiology - State University of New York at BrockportBFA Dance - “ “PN2 Master Coach (Precision Nutrition)NASM Behavior Change SpecialistACSM-EP (Exercise Physiologist)FMS1&2 (Functional Movement Systems)FRC Mobility SpecialistPre-Post NatalNCSF Strength CoachEmail: laurensl.fitness@gmail.comIG: @laurensaintlouis
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime and Mathew talk about the 3 Tiers of Database Lead Generation.
There are 3 tiers we can use within our own database that will help generate leads for your fitness business.
Often we think we need to invest in paid ads, while the 3 Tier approach if done consistently can generate leads within a network that already knows, likes and trusts you.
Clear the plate, start with this, do it for the next 3 months very well and you'll produce more clients for your business.
Jaime and I discussed this concept today and how to approach it.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime speaks with Alvin Brown and Laurent Decarie about the Canfitpro Global Conference and Trade Show (which was held August 16-20 in Toronto).
This year's event was truly special as they celebrated their 30 year anniversary.
TRM had a strong presence at the event, with Alvin and Laurent talking about Taking your Fitness Coaching Business to the Next Level! They touched on sales strategies, systems management, and habit formation.
In today's episode, we dive into what the conference was like, and a summary of their topics!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Mathew speaks with Jonathan Eikenberry about how he built his gym and training business to over 1000 members.
Jonathan Eikenberry is the owner of Rapid Fit, a thriving gym in Liberal, Kansas City with over 1000 members and high-end personal training. Jon and his team have grown the gym and training department in a relatively small community to a level gym in a large city that would love to be at.
Jon has been a part of Trainer Revenue Multiplier for just over a year now, we dig into some of the strategies he uses to grow his membership base and training department with his team.
Tune in for some gains in business growth!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime talks with Founder and Editor-in-Chief of Status Fitness Magazine Rodney Jang about Consistency and Longevity in the Fitness Industry.
Established and on newsstands since 2006 with distribution in 16 countries.
Over the past 20 years have worked with 1000's of doctors, elite athletes, coaches and trainers constantly learning the most science-based and practiced strategies and tactics to help people reach their health & fitness goals.
Some of the athletes include Olympia champions (Ashley Kaltwasser, Mike Ohearn) to UFC stars (Brock Lesner, George St Pierre, Tito Ortiz, Randy Couture, Chuck Liddell) to movie Action stars like (Jean-Claude Van Damme, Arnold Schwarzenegger and Dolph Lundgren)
Partners with Arnold Sports Festival and Arnold Schwarzenegger himself since 2018 with the Status Arnold Model Search which packs over 10,000 people in the audience.
Co-hosts the Status Fitness & Lifestyle Podcast with Rob Riches in Status' Downtown LA Studio and Vancouver, BC Studio. Aired on the YouTube channel of 669,0000 subscribers. The two Studios have fully equipped gyms and kitchens for video professional video content production for Apps and online fitness programs.
With all these experiences and connections over the years, Rodney has learned the true value of health and fitness for people and how that translates into a successful business for health and fitness coaches.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime and Mathew talk with our TRM Systems Engineer about How to Face Rejection Professionally Using Psychology & Systems.
Courage and discipline are required for success. But so is a healthy sense of self-confidence, because in our industry, "No thank you, I'm not interested" is almost part of our daily challenges as fitness coaches.
Courage consists of two parts. The first is getting started in the face of failure and rejection, where success is far from given. The second half of courage is persistence, which is similar to resilience. Persistence is the unbreakable will to keep going and driving yourself no matter what.
What we need to do is remember that nothing can stop you if you don't quit. All that is nothing though, if we don't have the TOOLS (mentally and practically) to handle rejection. Mathew Park and Laurent Decarie discuss strategies to work through the NO's.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and TRM Chief Mentor Jaime Filer talk about how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year fitness business.
This week Jaime and Mathew talk about How having a niche leads to accelerated business growth and more referrals.
The most common phrase we hear in Trainer Revenue Multiplier is, I want to help everybody.
This leads to nobody. When you serve a niche, over time (months and years) you are able to deliver high-level results to your clients, which leads to clients organically sending you referrals. Why?
Because you become an authority around a specific demographic, your language is their language, you know their specific pains, challenges and ultimate desires.
This is mastery.
Tune into today's episode (available on Apple and Spotify) as Jaime Filer and I dig deeper into this topic for accelerated growth in your fitness coaching business.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Isaac Miller and Alvin Brown about Empowering Your Fitness Business Through Leadership Inside and Outside of the Gym.
Isaac Miller is the owner of ProlificPT and ProlificPT Academy. He's also the Mentor of the TRM Silver Program He is a Marine Corps Veteran who uses his military and fitness industry experience to help trainers and nutrition coaches lead their businesses to new heights, through strategic planning, marketing, and management tactics.
Alvin "Too Sweet" Brown is the CEO and founder of The Centre for Healing and Peak Performance in Ontario, Canada. He is a certified Neuro-Linguistic Programming (NLP) Master Practitioner, a Registered Holistic Nutritionist, and holds a Diploma of Osteopathic Manual Practice. Alvin and The Centre for Healing and Peak Performance emphasize health and excellence for the whole person — mind, body, and soul.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Kyle and Meagan Bailey about how to balance life, a gym, an online biz, and everything in between.
Kyle and Meagan Bailey, owners of The Iron Rack Fitness facility in Mckinney, Texas opened their gym doors Jan 2023. But, they are no strangers to the fitness community.
They started competing in NPC shows in 2020 and became hooked. They not only wanted to transform their lives but the lives of others. Starting their journey with an online community and progressing to their now fitness fortress.
In such a short time, the Iron Rack grew. It is home to many athletes from beginners to IFBB pros. The Iron Rack continues to build their tribe. Kyle and Meagan joined the TRM community in June 2022 and have continued to implement strategies from this program to build their fitness dreams.
In today's episode, we learned how they did it!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
Rob Fletcher is an industry icon, as someone who's been everywhere and done everything.
With over 30 years of experience in health, fitness, and martial arts, Rob has excelled as an instructor, competitor, trainer, author, business owner, promoter, and speaker. As the author of America's Next Great Trainer, he's been featured on numerous national talk shows including Good Morning America and NBC Dateline.
Rob's passion for education and impact led him to establish USA Karate & Fitness in 1990 in Naples, FL. He played a key role in bringing martial arts to the International Arnold Sports Festival in 1992 and facilitated a groundbreaking collaboration between the UFC and Olympia Weekend in 2002 at the Mandalay Bay Resort & Casino in Las Vegas.
Responsible for the collaboration strategically bringing together the world of anti-aging and the new global platform Muscle & Fitness+ An exciting new valuable connecting and providing opportunities connecting companies, trainers, doctors, athletes, and gym owners. Leading the way as Business Development Director and Host to Muscle & Fitness+.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Greg and Nick about what daring leadership looks like when building a bulletproof business.
Nicholas Langer created BR Physiques over 10 years ago because he wanted to create the best possible coaching programs and environment for the world to experience. He owns 3 gyms in Nebraska and has a thriving online coaching presence. He made the main purpose of his coaching to CURATE fitness disinformation, EDUCATE people with the right tools and information, and EMPOWER clients to conquer their goals with that education.
Greg McCoy has been a personal trainer for over 13 years and owns/operates 3 gyms in Texas. He has dozens of staff online and in person, but balances time with his wife, emceeing bodybuilding competitions for the NPC, and devoting time to be on the TRM Leadership team.
Today, we dive into what makes these two entrepreneurs so successful in a world where "nice guys finish last". That certainly isn't the case here!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew and Jaime talk about the Business Wheel for Fitness Professionals.
Business growth isn't dependent on just an app, a social media post or copying what some other coach is doing.
Long-term business success comes down to combining all the business wheel concepts over a period of time to generate consistent, profitable growth.
Listen in as Jaime and Mathew dig into some of these concepts and how they can apply to your fitness coaching business success so you're earning more, working less and enjoying more personal freedom!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Janiel Jouhannet about overcoming limiting beliefs.
How “Dino Dan” stepped into a bold leadership and entrepreneur role he never could have imagined.
Daniel Jouhannet began his career in 1993 working as a police officer. In 1998, he added to his resume and also started working for a gym as an in-person personal trainer.
At the time, he thought making a 3k to 4k per month was good. Which it was, especially for a side hustle.
A bad decision in 2018 had him quit the police force; but when one door closes, another one opens.
He met the TRM FAMILY shortly thereafter, and the team got him (and his gym) through COVID. By that time, personal training was his main source of revenue.
A few months later, September 2020, he had a 10k/month business.
In 2021, despite being scared as hell, he hired his first coach!
Three short years after he started taking his entrepreneurship seriously, he's now leading an in-person personal training business with 6 coaches working for him, in 4 different gyms, grossing 40k+ per month, with a business going on 50k.
On today's episode, we hear how he did it, and the roadblocks he had to overcome to get from 4k to 40k!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
There's nothing Micah and Diana LaCerte haven't done. There's nothing they can't do. From opening up in person / brick and mortar gyms, to running a wildly successful online training program, to partnering with Brittany and the late Travis Just on RockBody retreats - the LaCerte seem to have done it all! But what makes them so successful? What's the framework to their success?
How do they balance their marriage with competing and running a business?
Tune in to this week's episode of Trainer Revenue Multiplier for all the answers, and more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
The topic for this week is "Current State of Affairs with Apex Training and Prolific PT".
In today's episode, we're going to dive deep into the roses, thorns, and buds of what's going on with Jace Lopez of Apex Training, Isaac Miller of Prolific PT, and Jaime Filer of Filer Fitness.
By diving into where each one of these entrepreneurs are in their business, perhaps we can bring some clarity to where YOU are at in your business, and what to do about any roadblocks or challenges you're having.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew and Jaime talk about "Where to start in building your SOP".
This week in TRM Gold we dove deep into the details around how to build a standard operating procedure (SOP) for your fitness coaching business.
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When is a good time to start this?
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How important is it?
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How do you build one?
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What are the important pieces within it?
Jaime and Mathew dive into this on today's Trainer Revenue Multiplier podcast.
Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
On today's episode, we have 3 6-figure earners on the show, all of whom are female online coaches building an empire!
The organization TINYTFITNESS, founded by Tara Cosgrove Pompetti, commonly known as Coach TINY T, is focused on helping womentransform by living in alignment with their health goals.Her online program distinguishes itself by producing exceptional results for women over 40 in less than 6 months. Tara has a strong foundation in business. She is also a certified naturopath and is a natural professional athlete.Her experience, passion and dedication led her to create a value driven company that is currently changing the lives of women all over.Amanda Voisin is the Head Coach and Owner of AJF and AJF Studio, a private gym in Waterloo, Ontario! She started her own fitness journey in 2012 and fell in love with fitness and nutrition, discovering her passion for helping other people transform and thrive in their own lives through fitness as well.Amanda has been Coaching for almost 10 years. She is a fitness model and previous National level bikini competitor herself, and a certified Nutrition Coach with specializations in postural anatomy and sustainable female physique transformation among many other things. She created AJF to help unite and empower women to reach their full potential!Let's dive into what makes these ladies such powerhouses NOW, but also the journey that they've been on since they started in business
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
Todd Abrams is a legend in the fitness industry. Icon Meals, which he is the CEO and Co-Founder of, is one of the largest ready-to-eat prepared mean and high-protein snack providers in the United States. Todd's been able to start up multi companies by demonstrating a high level of success in team leadership, operational management, and performance improvement. He knows how to build companies and teams.
What's so remarkable about Todd is that he is a constantly evolving individual, with a serial entrepreneurial spirit, and an excellent ability to cast vision.Todd Abrams also prides himself on being a dad, prioritizing his fitness, and balancing everything in his life.We dive in deep to his philosophy on friends, family, business, and everything in between.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode, Mathew and Jaime bring TRM Leader and owner of Personal Mastery Training Alvin Brown as we uncover the mental barriers fitness professionals go through with business growth. The feeling of imposter syndrome, the fear of success and how to tackle our minds as our business growth expands.
Many times in our growth journey we tactically make changes and improve our marketing, sales process or systems but our minds need to level UP. Our beliefs need to shift, our identity needs a different lens.Tune in as we discuss this deeper and share tips that will have your mind thinking differently!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode, Jaime talks with Josh about "Lifting Your Mindset".
Josh is the CEO at Lifted Mindset, Fitness Trainer with 17+ years working as a physique transformation specialist, behavioral change consultant, and elite level lifestyle & performance coach.He helps busy executives and business men build a stronger foundation within health for themselves, their families, & their community to support greater generational health, corporate performance, and overall quality of Life.He offers in-person training, online coaching, & a corporate wellness program to help overworked, overwhelmed, and overweight professionals improve their wellness, productivity, and overall quality of life.But in addition to all of this, he's also a father, husband, friend, and TRM rockstar. In this episode, we dive into Josh's meteoric rise in TRM, and his psychology/strategy behind it.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew and Jaime talk about "How Busy Fitness Coaches Should Think and Manage Their Time".
What if you could change how you think about your time?
What if you applied a different strategy to your schedule?
Jaime and Mathew take a deeper look at how to improve your calendar, look at where your time is going and how to restructure it even if you're completely booked and overwhelmed right now.
Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode, Jaime talks with Samantha Anderson about balancing business and a baby.
At Samantha Anderson Fitness, her company strives to create a space free of judgment and negativity, allowing for a supportive community grounded in acceptance and respect. Creating a balanced lifestyle that encourages consistency, flexibility, and growth is the touchstone of Samantha Anderson's programs. The SA Fitness team is motivated to bring awareness to the importance of a balanced health and fitness lifestyle that focuses on the individual's why- connecting them with their goals and aspirations.
Now that same is a new mom to her daughter Blakely, she's learned to navigate what life as a busy mom is like; she doesn't just work with them, she is one! On today's episode, we talk about what that transition was like before, during, and after pregnancy, and how she's balancing everything now.See less
Welcome to the Trainer Revenue Multiplier Show!
The premier wealth creation podcast for experienced fitness coaches that helps you earn more while working less.
Join us with CEO Mathew Park and Chief Mentor Jaime Mentor each week as they discuss how to build a more profitable, systemized, impact-driven, six and seven-figure-a-year fitness coaching business, that has you working smarter, not harder.
In this episode, Mathew and Jaime talk with Allan Miles about "How to organically generate leads through your Social Media".
Allan is from the United Kingdom and is the owner of Team Miles Consulting is a business growth consultant, over the past 15 years, he has built several businesses; Two (7 Figure) recruitment companies, a (6 figure) home-based agency, a (6 figure) fitness business and currently his Team Miles business consulting company.He is a husband and father of 5, along with being a devoted pug owner. Allan is obsessed with business growth and understanding the exact steps to make it replicable regardless of the industry.Since 2019 when he exited the recruitment industry, he was passionate about building a business that works around his life, rather than his life working around his business.Today we dive into what resources he has used with other coaches that have helped them scale to 6 and 7 figures using the power of social media not only as a lead generation tool but through genuine conversations that lead to more booked calls and sales for your fitness business.Tune in to learn more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode, we talk with Laurent "The Tech Engineer" Decarie and Alvin "Personal Master" Brown to talk about the barriers that come up in our minds around putting systems in place in a business.This is an episode for anyone who is interested in learning a) how to structure their systems and b) how to structure their MINDS to meet their systems.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Rachel about how to do collaborations and joint ventures.
Rachel is one of the most recognizable names in the Florida tourism and Florida LGBTQ community. She's the head of the Tourism Convention Host (FLOCC.lgbt) but is also LGBTQ Florida Travel Blogger and Content Creator (OutCoast.com), Speaker, and Consultant. Not only that, she also owns a promotional hot sauce company (BizzyBottles.com).
There's nothing she hasn't done or can't do, and as a function of her career, she is the queen of networking, collaborating (with people AND cities), and joint ventures with other companies. We brought her on the podcast today to talk about the logistics behind setting up a collab, how to pitch it, and how to execute on it so everyone wins!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew and Jaime talk about mastering the business basics.
A fitness business can seem daunting at times, with marketing, sales, systems, social media, building a team and more. This episode is about trimming back the fat on what are the essentials in your business-building quest and then mastering them so that you continually grow and expand to the next level.Business is about the reps and doing them on a consistent basis, so which reps are most important?Tune in and learn more
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Jaime talks with Isaac Miller about how fitness professionals are using AI in 2023 for productivity and client value.
If you worry and think it's going to take your job, it probably will. Not because it's smarter than you are, but because it's more confident than you are. If you always have in the back of your mind that I have significantly more knowledge than you, then clients are going to start to feel that uncertainty from you. But if you can work WITH the AI to create awesome copywriting and killer programs, you can also thank the universe for putting such an amazing tool in your pocket. The internet/google/youtube hasn't replaced us YET, so I don't think AI will replace us completely either. This episode is also available on iTunes, Spotify, and YouTube. Let's Rock!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week Mathew and Jaime talk about how "Follow Up - How much is personal and automated? Follow-up within your sales process is now a must, the biggest questions we get in Trainer Revenue Multiplier Follow-Up are:How much is personal and automated?How much follow-up should you do after a sales conversation?Should you still follow up after the client says YES?How much of your sales process should be personally done and how much is automated in a system?How should you track your follow-up?The do's and don'ts around effective follow-up.Jaime and I dive into these questions and more so you can look under the hood of your sales process.This episode is also available on iTunes, Spotify. and YouTube.Let's Rock!See less
DescriptionWelcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew talks with Linda Stephens about how she went from 5 figures to 6 figures and found her niche!Linda Stephens is an authority for midlife women, an IFBB Pro, mother, Bioedge Sciences athlete and a highly educated experienced fitness coach for over a decade. She specializes in helping midlife women fully optimize their health, fitness, hormones and mindset so that they can feel younger and live life to the fullest.We deep dive into how Linda went from earning a few thousand a month years back to having a successful 6 figure business helping midlife women around the world!Tune in to learn more about this amazing inspiring powerhouse woman!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week Jaime Filer talks to Darren Mehling about building their business to the next level. A lifelong athlete, Darren Mehling has established himself as a formidable force in the fitness coaching industry—he turns his clients into champions. Darren has 15 years of experience behind him as both a sports competitor and professional coach and is well-known as one of the best physique transformation and performance-enhancement specialists in Canada. Having established numerous strongman titles, competitive bodybuilding victories and record-breaking feats, Darren also holds multiple certifications in strength and conditioning, kettlebell, football, and Olympic weightlifting, just to name a few. He has helped thousands of people achieve their health, fitness, and competition goals. Today we dive into Darren's business model, his growth over the last several years, and where he's going from here!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week Mathew and Jaime talk about how to be authentic in your sales process. Sales is a popular topic, there are countless books, courses, training and material. Prospects nowadays can sniff out if your sales process is pushy or aggressive. Nobody wants to be manipulated or feel tricked into something, nor feel like a robot is speaking to them on the other side. What are some techniques and strategies you should use? How should your mindset be going into a sales call, what are some ways you should conduct your sales process when they enter your ecosystem? Tune in and we will uncover some strategies to help you level up!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode of the TRM show, the TRM Leaders and Mentor discuss breaks, affirmations, mindset shifts, and how to run your business effectively without burning out.If you don't know the difference between a micro or macro break, and burnout is a regular occurrence for you, then you NEED this episode in your life. Take out your pen and notepad, because this is going to be one that you pause and take notes on!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
Today, we are interviewing Sarah Fucinari, owner and CEO of Team FitWithMe. She and her team help women optimize their health & habits for sustainable results. Sarah herself is an Integrative Health Practitioner, Personal Trainer, & Lifestyle Coach.
Sarah's program is unlike any other from programming, education, support, accountability, quality of service, all the yummy food, and tons of fun! Team Fit With Me has grown into an incredible community of women who lift each other up and she could not be more proud to lead such a truly inspiring group. Fit With Me specialize in getting chronic dieters and bariatric patients off the diet merry go round of death by teaching clients to care for their bodies instead of depriving themselves; getting your body to work FOR YOU, instead of fighting it, is the where the real magic happens. Our motto is do it right so you only have to do it once! Fit With Me works 100% of the time for 100% of clients who engage in the process and come to the table with a student's heart ready to put in the work that is required for true change! We dive into her business model, where she started, where she's at now, and where she WANTS to go / grow!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week Mathew and Jaime dive into the 4 phases of measuring your business metrics for fitness coaches so that you can start to understand the story of what's happening in your business and make smarter decisions based on data, not just logic.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
On today's podcast episode, we have the unique opportunity of interviewing both Jace Lopez and Leo King. These two gentlemen are successful business owners who not only have clients online and in person, but they are also brick and mortar gym owners. We wanted to interview them together in order to focus on how they've managed to build their teams.
With such a diverse array of offers and deliverables, we dive into how they manage their teams, how they pick their teams, and how they decide what to delegate to their teams.
We are excited to dive in and see how their businesses work, and how they can help you with yours!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew talks to John Briggs about profit first for fitness coaches.
Excited to introduce a special guest who is the authority on accounting and finance in the fitness business world. He founded Incite Tax & Accounting, the USA's largest firm serving micro gyms. He is the author of ‘Profit First for Microgyms', lives in Utah with his wife and 4 children, and continues to help transform fitness businesses into profitable businesses so they can leave a legacy.Learn money management strategies, your financial workout, ideal KPIs, cash flow management, how to avoid burnout, and more as we expand into a topic that will truly take your fitness coaching business to a new level and give you peace of mind.Tune in to learn more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
This week Mathew talks to Tara (Tiny Tea) about how her business grew 200% in 12 months.
Tiny Tea has a very interesting story in moving away from the corporate world and diving head first into her fitness coaching business about 3 years ago.
Today is a conversation with Tara on her journey, the ups and downs, the successes, what she has learned and how she built her business from zero to $30K months in her fitness coaching business.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week Mathew and Jaime talk to Nick Langer about his explosive growth over 21 months. Nick is a father, husband, and owner of 3 gyms 'Iron Heaven', runs BR Physiques with his 7 coaches, co-owns a supplement company, and is a national-level bodybuilding competitor and fitness entrepreneur. He has been with TRM now for almost 2 years and has been growing BR Physiques rapidly since then. Today, we go deep into what business principles Nick has used that made the biggest impact on him, the mindset he has, and how he's been able to grow at such an exponential rate over the last 21 months and still lead a family first with his wife and 2 boys.Tune in to learn more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business. This week, Jaime talks with Chris and Amber Alejandro about how they broke 6 figures in their first year. Chris Alejandro has been in the personal training business for 8 years now and in those 8 years, he has helped over 200 people get the results they desired with nutritional/hormonal advice & training plans.
Amber Alejandro is in the business of uplifting women through faith and fitness, transforming clients both physically and mentally. Together with their 5 children, they are A1 fitness. They hold their clients & services to the highest standard of quality. They broke 6 figures for the first time in 2022, have more time for their family and are planning on opening up their studio in 2023. They are a powerful couple who have gone through many challenges to reach their current success. When you become a part of A1 you become a part of their family.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader or guest on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a-year personal and online training business.
In today's episode, Mathew and Alvin talk about "How Important Mindset is for Fitness Professionals in Growing a Successful Business".
How do we overcome those blocks, uncover our next-level identity, know our worth and master the imposter within?It comes down to what happens between our ears. If we can master what happens in our minds, we consistently step to the next level in our fitness coaching business.Today, I have a special guest, who is the owner of Personal Mastery and a TRM leader Alvin Brown. This many has 30 years of experience working with athletes, and entrepreneurs and is a best-selling author of multiple books including "Journey to Personal Greatness".Let's dive in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer have a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
In today's episode, Mathew and Jaime talk about the secrets of social media.
Social media is expanding and changing at a rapid rate, what worked a year ago, may not be as effective today. Today we dive in with TRM mentor Jaime Filer on social media, one of her wheelhouses of expertise, and the secrets on how to best use and leverage your social platform to grow your fitness coaching business.Tune in for growth!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
In today's episode, Mathew and Jaime talk with two TRM Leaders, whose businesses have exploded, Greg McCoy, of Hidden Gym and Ross Cowan of Strong AF Coaching. They have grown by leaps and bounds over the past few years and now have a team around them. We uncover strategies they use to grow their businesses, lead their team, and embody a strong culture throughout their organization.Tune in!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime Filer talks to one of our TRM members, Jaclyn Cordeiro.
Jaclyn Cordeiro of JacFit is a one-woman Jill-of-all-trades rockstar. She's a devoted mom of two beautiful girls, a published fitness model, and a badass rockstar entrepreneur. We should also mention that she is a registered nurse!
As well as being a personal transformation specialist coach, Cordeiro is a fitness influencer and boasts over 66,000 followers on Instagram. Speaking to Oxygen magazine earlier this year, Jaclyn revealed she returned to competitive weightlifting just five months after the birth of her second child.
She also detailed how she is teaching her two daughters about her own approach to fitness and wellbeing. We dive deep into Jac's approach to training, mental health, and life!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
Often we get busy doing a lot of things at once to help generate leads.
Step back and think about how you could produce and then multiply your efforts so that what you do can be leveraged in multiple ways and be helping you improve your lead generation efforts over time.
In today's episode, Jaime and Mathew share strategies on how to look at your lead generation efforts from an evergreen perspective.
Produce once, then multiply.
Tune in to learn more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
Client systems is a large robust topic, today we bring on two TRM powerhouses Laurent and Isaac. Laurent is our tech wizard behind the scenes and Isaac is one of our expert coaches helping other coaches thrive in their businesses.
Client systems from onboarding, programming, client management, and check-ins to communication are a big, very important process.
Together we share strategies used in TRM and with our clients that will help you save time, be more efficient and deliver exceptional results to your clients.
Listen to the full episode on iTunes, Spotify and YouTube.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew Park and Jaime Filer talk to Travis Just about uncovering your purpose.
He is firing people up and changing the way we age. Travis is a small-town country boy, husband to Brittany for 15 years, and father to twins Arisa and Ren.
He started his business ventures at 22 years old by owning 31 nutrition stores for over 15 years, then moved his focus into the travel/vacation space for 10 years, where they saw the world as a family and schooled their 11-year-old twins while traveling abroad.
He is known as a powerhouse motivator, speaking on stages to 20+ thousand people.
2020 put their passion and love for vacation worldwide travel and fitness all together and Rock body retreats was born.
Jaime and I dig into the mind of a man who continues to level up and do incredible things in the world.
The bonus.....you can't help but smile when you're around this guy.
Tune in, let's rock!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
Zak Kroeger is one of our rockstars in TRM. Not only has he built exceptional financial freedom, but he's worked his way up to create time freedom for himself as well. Going from working 10-12 hour days, 7 days a week, to 4-5 hours a day 3-4 days per week. He's a hybrid coach with a passion for what he does, and we're SO lucky to have him!
"I have been fortunate to have been a strength coach and personal trainer for over 22 years. I am now the proud owner of a personal training facility – Strength and Fə'zēk – located in Arlington, TX. I found my career by chance, but am grateful for the day I found this path and realized this is what I love to do. I have been very fortunate to have been exposed to a lot of different mentors and teachers over the years that have helped broaden my horizon as well as fill me with the best educational information in this industry."
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime Filer talks to Alvin Brown about imposter syndrome.
According to apa.com, "First described by psychologists Suzanne Imes, PhD, and Pauline Rose Clance, PhD, in the 1970s, impostor phenomenon occurs among high achievers who are unable to internalize and accept their success. They often attribute their accomplishments to luck rather than to ability, and fear that others will eventually unmask them as a fraud."
Many people who feel like impostors grew up in families that placed a big emphasis on achievement. In particular, parents who send mixed messages — alternating between over-praise and criticism — can increase the risk of future fraudulent feelings. Societal pressures only add to the problem. And social media only amplifies it even more!
On today's episode, Alvin and Jaime do a deep dive into imposter syndrome, what the fitness industry is doing about it, and how to reframe your thoughts.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have a LIVE Exclusive TRM Leaders Roundtable in Dallas.
For the first time ever, we had some of our incredible TRM leaders Greg McCoy, Alvin Brown, and Isaac Miller in one room for a live roundtable on business, right before the TRM Mastermind in Dallas.
We asked the question, what specific tool or strategy has made the biggest difference towards the growth of each of their businesses.
This was a ton of fun and we even had our co-host Jaime Filer tune in, which was a special treat!!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime talk about how to grow your fitness business even with a full calendar of clients.
Elite coaches, who are already busy with a solid roster of clients, come to us quite frequently with this topic. Concerns arise around growth specifically in regards to whether current clients will get the same attention if the trainer will have to work even more hours in their already busy week to keep up, and if the quality of their coaching will be sacrificed.
There are a few strategies you can take with your hybrid training business that will allow you to grow, give clients an even better experience, provide the same quality results, or possibly even better ones because you can invest more time into learning and upgrading your skills. You will also learn most importantly how to get more quality time with your family.
Listen in as Jaime and Mathew share some strategies they teach in TRM with their clients.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime talk with Caleb about the strategies he implemented that gave him more growth and time.
Caleb is always striving to be better as a husband, father, trainer, and business man. His growth as a business owner ever since joining TRM has been exponential. He has a thriving online AND in-person training business, his own gym (with another on the way), and still manages to balance his time with family and friends.
On today's episode, we dive into how this jack of all trades does it, and does it well!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime and Laurent are talking about setting up your foundational trainer systems.
Laurent has changed the way the game is played by inventing the TRM engine. We now have a place to store our lead magnets, funnels, campaigns, and client database. In today's episode, we review why systems are so important, and what kind of upgrades and improvements the engine has seen since the last time we spoke to Laurent!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime and Jace talk about how post stales call strategies.
Sales calls are an important part of your business. We tend to focus a lot on how we get them and then pay less attention to what happens after them.
What happens after is where the real shift takes place.
In today's episode, Jaime and Mathew will share strategies you'll want to keep in mind after a sales call whether they say yes or not yet that will help improve your client experience and results.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime and Jace talk about how to fully maximize your hybrid training business.
His business grew to over 20k per month, AND he gained back 15 hours in his week to spend with his family.
Jace has been a trainer for years now, but in the middle of 2021, he reached a bottleneck in his business. He was working an extreme amount of hours which began affecting his relationship with his family, his sleep, and his stress levels. After hearing about Trainer Revenue Multiplier on a few podcasts, he reached out. Mathew, Jaime, and all the other TRM leaders not only gave him the tools and direction to scale his business, but they gave him the systems needed to have more time freedom.
Since then he has added two co-coaches under the @apextrainingelite coaching services and became a TRM leader helping other coaches who feel stuck, burnt out, or bottlenecked in their business.
Let's dive into how Jace manages his business, his family, and his life in general!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we dive in deep on how this visionary shook up the gym industry in Miami over the past 6 years.
In 2019 he left his real estate career and followed his passion for fitness. He worked from every angle starting out as an elite trainer and also working in sales and management. In February 2017, he decided to go all in and start his own gym called Elev8tion Fitness.
He is a passionate, visionary who is making his mark in the gym industry, with his initial launch of Elev8tion Fitness in 2017 in downtown Miami with over 1000 members, growing now to 3 gyms and expanding into the United States. As Founder and CEO of Elev8tion Fitness, he is committed to excellence and reaching for big dreams. He believes in creating an environment where all forms of people get to socialize, motivate and inspire each other.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks with Jaime about the power of live events.
According to deliberateddirections.com, "In the best mastermind groups, you'll find exceptional, highly motivated leaders who solve problems together, share advice, and push each other to achieve massive success. Masterminds are sometimes referred to as peer advisory boards since members effectively serve as a personal board of advisors for each other."
This is exactly what we are going to bring to Dallas, TX September 30 and October 1. We have some of the best and brightest minds from the Trainer Revenue Multiplier ecosystem in addition to several guest speakers over the course of the weekend. Mathew and Jaime are talking about the benefits of attending a mastermind like this one in order to elevate your game, increase your network, AND net WORTH!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime talks with Isaac about our new TRM Kickstart Program.
TRM kickstart is for trainers JUST getting their business up and running. It's the precursor to our TRM10K program and is spearheaded by none other than the prolific professor himself, Isaac Miller. Today we dive into who Kickstart is for, why we revamped it, and more!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime dive in with Dr. Joe on the coaching industry, where it's headed and what makes for a successful coaching business by today's standards.
He is the mentor to the coaches, some of today's biggest names were mentored by this man.
He has earned degrees in physical therapy, health, nutrition, literary journalism, and health education. He is currently pursuing a masters in social psychology at Harvard. Klemczewski began licensing The Diet Doc business model in 2007 and has helped develop almost 150 Diet Doc Weight-Loss Centers around the world. He has spoken at universities, school systems, fitness camps, medical organizations, and Fortune 500 companies. Joe was a contributing science editor for Chelo Publishing for fourteen years. His articles regularly appeared in Iron Man, Natural Bodybuilding & Fitness, Exercise for Men, and Best Body; many have been translated for German, Italian, and Asian publications.
He has written for numerous websites, including eDiets and Huffington Post, has contributed chapters to fitness industry books, and has edited physiology textbooks for a major publisher. His book, The Diet Docs' Guide to Permanent Weight Loss, co-authored with Dr. Scott Uloth, MD, was released in 2009 by Harvest House Publishing, and 50 Days to Your Best Life in 2014, coauthored with Kori Propst. LMHC, PhD by WordSpank Publishing.
Joe is a retired WNBF professional drug-free bodybuilder, Certified Strength and Conditioning Specialist (NSCA), and is certified through the International Society of Sports Nutrition (ISSN). It was Joe's revolution in the science of contest prep that led to the coaching industry that exists today. He has personally coached more than 400 clients to pro cards, more than 150 to pro titles, and almost 50 to world champion titles.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime interviews Leo King of King's Fitness.
Leo is a professional natural bodybuilder, earning his WNBF pro card at 22 years old, he has competed in 10 pro shows, with his best placing 2nd at the 2021 WNBF World Championships.
He also likes to compete in powerlifting, as finds a nice balance between strength and muscle goals in the off-season. He has competed at the CPU nationals level. Leo is a big believer in balance and moderation, he wants to bring out the best in people and help them achieve their goals.
“My main focus with all my clients is to build strength safely and effectively. I feel everyone can benefit from getting stronger and more athletic no-matter what your goals are. Using my experience, I will ensure you get the best results, whatever your goals.”
Recently, Leo opened up his SECOND King's Fitness location, so we are going to talk to him about his plans for the future, how we manages his time, and what the last 6 months have looked like for him!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime talks with Amana about money and mindset.
It's not often we get to dive deep into someone's background as it relates to money, but our relationship with money is integral to our values (whether we want to admit it or not). We figure out how Amanda Voisin, one of TRM's core leaders, developed her relationship with finances AND how she manages her mindset to remain positive as much as possible.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks to Jaime about her journey.
It all started with a text back in January of 2019.
Mathew, I'm ready to grow my business, everything is complete and now I can officially work in the USA.
She started out charging $75 a month for online coaching, earning $1,500 a month.
Over 3 years it grew to consistent $40K+ months.
She was working crazy hours.
In the past 6 months she has taken 5 trips with her wife Katie.
She had no systems.
Now she can step away for days or even a week and it all works seamlessly.
This is our TRM Mentor and Coach Jaime Filer!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks to Micah and Diana LaCerte of Hitch Fit.
A premier online personal training company based out of Kansas City, where they teach you what to eat, when to eat and how much to eat to reach your fitness goals. They have 40 years of experience and have been coaching for 15+ years, with clients in 79 countries globally.
They have an insane amount of transformations, I think the wall at their gym is covered in them!
We dive into how this power couple has grown such a professional, impact driven business over all these years, have such a loyal following, yet stay true to integrity in all they do.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks with Greg about the business of fitness.
Greg McCoy is the owner/operator of Hidden Gym (now with two locations, in Allen and Dallas, Tx). Today, we sit down and chat with him about his exponential growth in the last two years, how he knew it was the right time to get a second location, and what time management looks like when you have two brick and mortar gyms, an online business, a wife, and dozens of employees!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks with Jaime about habits that will help your fitness business thrive.
There are certain things we do every day that help us thrive:
- Morning routines
- Self-care
- Hygiene
- Movement
- Hydration
- Clean eating
- and the list goes on
We perform these actions, sometimes automatically and without thinking, because they help us think, feel, and perform better in life. Now when we take a look at our business, chances are, it's not as organized. Unless you already have your own "power list", you're probably making things up on the fly and spending your days reacting or putting out fires. It doesn't have to be like that though.
On today's podcast, we go over daily, weekly, and monthly habits that will help your fitness business thrive!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime talks with Isaac about the importance of a solid check-in process.
Once in place, a strong nurturing program goes far beyond monitoring and responding to feedback.
One of our team leaders, Isaac Miller, owner of Prolific PT, wears his check-in process like a badge of honor. He's spent years honing it, but that precision has paid off in terms of client retention and satisfaction. Creating a customer nurturing program is a key step to optimizing your client retention rate. On today's episode of the podcast, Isaac talks about the evolution of his check-in process, how it's conducive to client nurturing, why it's so successful, and what kind of feedback he received in order to modify it.
There's no doubt this episode will be chock full of value for you!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks to Markus about his success principles.
Markus Kaulius has been building an empire at Magnum over the past 17 years. Mathew dives in with him on business, leadership, and personal development.
What makes Markus successful?
Tune in and find out!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime Filer and Laurent Decarie discuss how to make efficient and accurate systems.
According to outsourcingangel.com, "Systems and processes have a significant role in building a company. They serve as the essential building blocks that support business the growth of your business (and employee happiness too!) The two most important factors of implementing systems and processes in your business are efficiency and accuracy."
In today's podcast, we dive into how to make efficient and accurate systems that serve the needs of your clients, when it's an appropriate time to implement systems, and where you can start with systems if you don't yet have them. Laurent DeCarie is TRM's System Engineer, and we're lucky to have him explain how it all works, regardless of where in your business you are.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime discussed how to use your Call To Action in your marketing initiatives.
There are many types of calls to action we can use that we'll be discussing on today's episode. The most common is to ‘book a call'.
This may be a consultation, strategy, in-person session or discovery call. Asking for this is great, but these next pieces I'm going to share are critical if you want to make this work properly.
You want a lead capturing system that has automatic follow-up in place when a prospect reaches out, you want to avoid giving out your email address (in social media) as in some cases someone may try to email you and there is a risk that the lead goes into the spam folder or you're away with your family for a day and they don't end up hearing back from you until 2 or 3 days later or in some cases your email gets spammed.
If you want to look like a professional, your lead capture should go to a link in your bio (or post itself), a form pops up (TRM Engine, Jot Form), they fill in their basic information (name, email, phone number, fitness goals) when they click submit, this lead goes directly into your CRM and an email and text automatically generates a response back confirming the booking and call details. If you want to look super professional, then have another email and text follow-up closer to the date of the call so that they don't forget.
Hope you enjoyed today's episode and got a lot out of it.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime interviews one of our TRM members, Lenay Bavero.
How this Super Mom is Rocking it with her Online Training Business!
On today's episode of the Trainer Revenue Multiplier show with Jaime Filer, we have an interview with Lenay Bavero. She's a mom to 3 girls, a wife, and a full time business owner / entrepreneur.
She joined TRM 3 months ago, and her growth in the last quarter has been exponential! She's set up systems, more than doubled her income, doubled her IMPACT, and most importantly, has created a life that allows her to still spend time with her girls and her husband.
Learn Lenay's tips and tricks in this value packed episode!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew talks with Cam Speck about the principles of success.
He is the co-founder and president of a fitness technology company called FitPlan, which he and his partner started 11 years ago. It's a very unique fitness app that houses workouts from well-known fitness influencers and sports celebrities like Michelle and Jimmy Lewin, Mike O'Hearn, Jen Selter, Jeff Seid, Rob Riches, Rob Gronkowski, Alex Rodriguez, and many others. They brought something very unique to the marketplace, with millions of subscribers, and were just acquired by FitLab.
In today's interview Cam shares:
- What he learned over 11 years building FitPlan
- Why systems are important for scale
- The importance of personal growth
- His philosophies around business and success
This episode will leave you with some great nuggets about business, life, and leadership.
Enjoy!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime and Alvin talk about patience in business.
“Patience is not the ability to wait, but the ability to keep a good attitude while waiting."
One of the most important ways to master yourself and control is to master patience.
Alvin Brown, our guest today, is the king of personal mastery. In today’s episode of the Trainer Revenue Multiplier show, Alvin and Jaime discuss:* The 4 stages of learning * The 3 P’s of business * Why patience is important for any entrepreneur * The dangers of impatience * How to be patient with yourself, your clients, and your employees
This episode is filled with useful and applicable tips and tools you can use starting right now to not only have the ability to wait for things to happen for you and your business but also to keep a good attitude while waiting
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime talk about how to successfully navigate family life with a growing business.
Many of our clients have families, and it's important to be raw, real, and honest about how to navigate that. It IS possible to have a thriving, successful personal training business (online or in-person) while also keeping your family as a priority in your life.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime interviews one of our TRM members, Nick Langer.
Nick is an experienced Director of Brand Development and Business owner, with a demonstrated history of working in the retail industry. He is currently teaching past and present athletes how to optimize hormonal, functional, and mental health to conquer their goals.
He owns Team BR Physique, and as a member of TRM, he's brought his business from 10k to over 50k per month using the simplest of systems.
We dive into his life and business to answer the questions you have, and didn't know you had!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew Park talks with Jason Theobald about how to excel as a coach.
Was great having an industry leader and a mentor to the coaches on the Trainer Revenue Multiplier Show.
IFBB Pro Jason Theobald is the owner of Scooby Prep, the next evolution in physique content preparation and high-end athlete nutritional guidance with his 8 amazing coaches.
He is a co-host of The Excellence Cartel show with Jeff Black and Jeffrey Su, co-owner of Nuethix Formulations, owner of Feed for Function, a mentor to the mentors around advanced nutritional coaching, a father to 2 boys, and all-around great guy.
Jason has been in the fitness game for 24+ years, coaching, competing, and serving the fitness industry in big ways. It was such a treat to have him on the podcast to get a deeper understanding of what it takes to continue to excel as a coach, what lessons he has learned, what he's applied to help him be the influence he is today and more. It was a short, but power-packed episode that will surely leave you with some powerful nuggets you can apply to your coaching business.
Jason Theobald @scoobyprep1_ifbbpro
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime Filer and Ross Cowan discuss using funnels for acquiring and nurturing clients.
The two most important elements of a good business model are acquiring clients and keeping them happy/satisfied.
In order to get people into your ecosystem, it's important to have a seamless process not just for you, but for the client/prospect as well. What we mean by that is that you want to have your own version of Amazon's ground-breaking "1-click purchase" model. You see something, you click a button, and it's on your doorstep within a day. With the right funnel, a prospect can see your social media call-to-action, decide they want to learn more, click a button, and immediately get placed into a relationship-building funnel.
The point of a funnel is that everything designed to get the prospect to book a call, download your e-book, fill out your coaching application page, etc. is as easy and seamless as possible.
Once in your funnel, it's time to nurture and build rapport. We can obviously do that by hopping on a motivational interviewing-type call, but we can ALSO do that by delivering value consistently via a system / CRM campaign. From the time the prospect gives you their information until you sell them a product or service, there should be daily communication.
In this episode of the podcast, we go over how to that, manually and automatically, what it looks like at different levels of your business, and
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Mathew and Jaime are discussing recurring and upfront payment models.
Both business models work great, it depends on the goals you are aiming for.
I've seen TRM clients who love the upfront model and only want to work with a few high-level clients and I've seen TRM clients who love the recurring model because they want a more consistent growing monthly income and I've seen TRM clients who have a balance of both.
To sum it up, these are numbers you'll want to know to help you identify how to best structure yours.
- Monthly Break Even Number (Example: $10,000 / Month)
- Monthly Profit Break Even Number (factor in break-even and the amount of profit you want each month) (Example: $12,500 / Month) $2,500 a month in profit
- Your Freedom Monthly Income (the amount of monthly income that gives you peace of mind, flexibility, extra income to invest, travel, and live the lifestyle you want) (Example: $20,000 a month)
These numbers will vary depending on your goals, if you're a solo coach, have a team, or own a studio/gym.
In this episode, we dive deeper into the two different models, and which one might be best for you!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
How do you position your brand in a crowded fitness space that enables you to get more leads and build a strong, trusted brand for years to come. Marketing Ninja Aaron Parkinson will be sharing social media strategies that will help you position yourself in the marketplace.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and/or his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime is interviewing Jace Lopez.
Jace has been a valuable member of TRM for over 6 months, and it was about time we got him on the podcast, as he's grown and scaled his business EXPONENTIALLY. He is the owner/operator of both a brick and mortar gym and an online personal training business.
We do a deep dive in Jace's business model, and how he got to where he is with his 6-figure coaching business!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime Filer and Alex Boross-Harmer are talking about how to communicate effectively with clients.
It's called PERSONAL training for a reason, right?
As coaches and trainers, we deal with human beings. Individuals. Mothers, brothers, sons, professionals, athletes, and everyone in between. Each person is unique, and comes to us with a totally different story. As such, the way we relate to each client is different, and we have to be a chameleon of sorts.
In this episode, we talk about the different types of clients a coach can have, and the best way to communicate effectively with each one.
Some categories of clients include: The cook, the Baker, Dr. WebMd, the gas pedal, the break, and many others!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
A client experience is one of the most overlooked, yet most important elements in making your client feel valued and supported. How would it feel to improve your retention and the client lifetime value? Listen in as Mathew interviews the amazing Tannie Cyr on how she conducts the client experience in TRM.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Mathew Park talking about goal setting.
According to mindtools.com, "Setting goals gives you long-term vision and short-term motivation . It focuses your acquisition of knowledge, and helps you to organize your time and your resources so that you can make the most of your life."
We set goals in TRM for the year, for each quarter, and each month as well! The more precise and specific we get with our intentions, the more likely we are to accomplish what we set out to.
In this podcast, we're not just going to talk about the importance of goal setting, but in fact, the STEPS that will help your dreams become goals, and your goals become plans!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and her wife, Katie Filer talking about how to navigate relationships and work when they're intertwined.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Mathew Park talking about balance in business.
You may have heard it both ways, "There's no such thing as work - life balance", OR, "The ultimate goal is work life balance."
Some trainers can achieve balance, harmony, moderation, integration, or what have you -- And that works for them; they're successful. Other trainers have zero boundaries, use their phone in the middle of the night when they wake up to pee, and allow their work to creep into THEIR life; and they're successful.
Which kind of trainer you want to be is up to you! We don't judge.
However, this podcast episode is NOT for the trainers who ENJOY checking their phone whilst waking up to pee. If you're looking for more boundaries and harmony, then this episode is your jam.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Jeff Black talking about power and client retention.
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Greg McCoy talking about how to leverage strategic collaboration. Here are some points that they cover on the call.
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Your golden 50 to find out WHO is the right fit.
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Your database to find out WHO you already know, currently work with, or worked with in the past that you could connect with.
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think distribution and expansion instead of competition. Trying to do it all on your own wastes time, energy, and countless opportunities.
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WHO believes in what you're doing and your vision? These are the collaborations you want long term, they compound.
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competition feeds fear, collaboration feeds freedom and opportunity
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stay in your lane of strength and master it even more, this positions you as an expert, instead of a general GOOD coach. Build your team around others who are GREAT at areas you are not.
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the future belongs to those who can collaborate effectively.
Hope this added value your way today.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Alvin Brown talking about collaboration vs competition.
Most entrepreneurs get clouded by thinking about ‘ME' 24/7, focusing on the HOW for everything, and ignoring the valuable collaborative relationships around them. We need to start taking advantage of the wealth of knowledge and resources at our fingertips that other people possess.
We need to put our egos aside.
Instead of asking how can you can get your 3rd car, ask WHO can you collaborate with that solves a key problem in the business or helps expand your vision at a much faster pace, then on your own.
To be clear collaboration isn't just anyone or any company, this is strategic.
We suggest in Trainer Revenue Multiplier that when you look to hire your first Virtual Assistant or coach look internally FIRST, you will most likely find your all-star WHO's ready to embark on the journey with you and believes in you and your vision.
Instead of trying to create your own all-natural supplement line or go on Shopify and make your own clothing brand you strategically collaborate with the two brands which now expose you to their MASSIVE network, this is called strategic distribution.
You can fast track your ability to grow your business, without getting distracted by another shiny idea project that derails your progress towards your vision.
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Amanda talking about how to build your first standard operation procedure.
Many of our Trainer Revenue Multiplier clients reach a phase where they need to start to hire a team.
So what is the first step to getting your first-person hired?
A standard operating procedure is a document that contains step-by-step information regarding one area and repetitive process of your business. It's documented for future reference, increasing efficiency and standardization purposes.
Here are 4 reasons why you want to have an SOP in your fitness business.
1) Standardization - keeps business in full compliance 2) Helpful for new members who join your team - they onboard faster and have less questions 3) Reduces internal authority issues - people know their role and can execute more effectively 4) Increases efficiency - things get done faster with less headaches
So how do you hire your first virtual assistant or first coach?
In this podcast episode, we are going to take you down a road of a few stages that you can dig into, to gain further insight on as you flesh out your SOP.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Mathew talking about success at what cost?
Grinder harder. Hustle more. Sleep less.
Success comes at what cost?
Depression and suicide are at an all-time high. Divorce has skyrocketed. Hospital stress visits have increased. Hearing the word balance is like taboo, heck some even think you're lazy.
Why is this important to talk about for fitness entrepreneurs? Because we are leaders in helping others understand health, vitality and living an optimal fit life.
There is the RIGHT stress and then there's DESTRUCTIVE stress.
On today's podcast, we talk about how strategy will win over hard work anyday.
We deep dive into how a fitness professional can have a thriving business and still have a life!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about success at what cost?
I was seriously questioning writing about this, my anxiety rose as I thought about it.
It's going against the grain on what has been saturating our social feeds, written in books and seen all over the internet.
Grinder harder.
Hustle more.
Sleep less.
At what cost?
Depression and suicide are at an all time high.
Divorce has skyrocketed.
Hospital stress visits have increased.
Hearing the word balance is like taboo, heck some even think you're lazy.
As technology advances, addiction has skyrocketed.
Why is this important for fitness entrepreneurs?
We are leaders in helping others understand health, vitality and living an optimal fit life.
To be transparent, I've faced addiction at different levels, hospital visits due to high stress, depression, even a close call with ending my relationship all due to: grinding harder, hustle more, sleep less, do whatever it takes at all costs.
My wife and I have discussions about this.
A relationship can't be neglected.
Would you neglect your business or your body?
If you did, what would happen?
Even with kids now and a family, my responsibilities have taken a whole new level.
There is the RIGHT stress and then there's DESTRUCTIVE stress.
Then we think, what if I don't work hard enough, go fast enough, beat my competition, get my third car?
What will they think?
Will I fall behind?
Strategy will win over hard work anyday.
Don't get me wrong, repeated hard work will make you win.
What would happen if you trained in the gym 7 days a week, 3 hours a day, eating 1200 calories long enough?
Your body would get so broken down, your health would deteriorate and things would eventually catch up to you.
This is why TRM is so valuable to fitness professionals in growing successful businesses. Any trainer can work hard and make $3 to $5K a month with no life.
I spoke with one recently, who is earning $4.5K a month, working 7 days a week, been coaching for 7 years and he said he wants to have a life outside the 4 walls of the gym.
Unfortunately, fear kept him in his comfort zone as he decided he wanted to keep slaving away and not optimize his business.
I had another conversation with a coach earning 25K a month who is hungry for more, although wants to build the business in a way that has systems, structure and positive impact so they can enjoy more freedom and change more lives.
This individual joined TRM.
So how can a fitness professional have a thriving business and still have a life?
- Find basic habits, a routine that works and stick to it.
- Spend time each day planning and prioritizing.
- Keep a tight inner circle of the right people and spend time with them on a consistent basis.
- Exercise limitless thinking, get away from mediocrity.
- Understand flow and incorporate it daily.
- Understand boundaries and stick to them.
- If you want to grow, talk to the right people and the right prospects consistently.
- Never stop being curious, although don't be a professional student who doesn't act.
- Do the right work, that moves things closer towards your goal.
- Ask for help, learn from those who have already done it.
If you want to have a successful fitness business and still have a life, you'll need to be a part of some kind of community that consistently levels you up, which could be Trainer Revenue Multiplier.
I'm not going to sugarcoat it, building a business is tough work, it takes a lot of patience, grit, and perseverance.
I've learned over the years in building, creating, and growing businesses now for 18 years, always playing the long game. I tried the short game, it worked for the short term, always biting me in the butt afterward.
There is one statement from an experienced man of 20+ years we did business with when I was involved in our beverage company many years back. The 4 of us were in the room all excited to tackle the next thing on the product line and we hadn't even successfully got the first product off to market yet, he then said.
“Quit trying to always make it a race, there will always be something new, don't play that game, but if you take the time to create a world class product and do it right, you will always win.”
I'll leave you with this analogy below:
Build, Apply, Leverage, Serve, Expand, Impact
NOT:
Build, Busy, Keep Busy, Get Busier, Repeat
Hope this served you today.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week Jaime and Alex discussed what you need for effective communication strategies while building a team, but also as you manage your team.
We might THINK we are great communicators but are we really?
Communication isn't just what you say, it's how you say it (tonality, speed, volume), when you say it (did you pick an appropriate time?), where you say it (did you have a serious discussion in a professional setting, or at an office party?), etc.
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Jeff continuing the conversation about how to sell with integrity.
Hope this added value your way today.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about how to sell with integrity.
Selling with integrity, what does that mean?
Selling is a part of life, although it's taken a big shift over the years into practices that are pushy and unethical.
I've seen greed overshadow quality.
I've been there and it's great for a dopamine kick in the short term, but does one no good in the long term.
Selling is an amazing and purposeful action that when done with integrity can create the dream fitness business that aligns with your core values and gives you the time and freedom you desire.
Selling is broken down into multiple categories:
- Sales call / zoom / in person
- Direct online
- Funnels
- Live events
- Backend nurture campaigns
- Landing pages
- Lead Magnets with upsells
You're selling even through clients that are active with you, your sales process goes beyond just the front end, it's happening month after month, even as clients work with you.
Everyone's thinking, what's next?
I haven't read every book on sales, although I've read at least 50 on sales, seen and studied high performers sell and I'm all for charging your worth, although not compromising client experience.
Asking for a large sum and not delivering quality on the backend compromises integrity.
Is it a slower approach, YES. Although it builds stronger client relationships and trust long term.
The 7 Steps of Selling in TRM:
- Rapport
- Learn
- Understand
- Pain Point
- Decision / Permission
- Presentation
- Close
I've tried the hardcore closing techniques, didn't feel congruent with it.
One of the most underutilized selling steps is the offer ‘presentation' breakdown, where a clear step by step breakdown of the offer is conducted so that the prospect understands the full value proposition.
Prospects need to understand, when they understand what it is you offer ‘clearly', you lower objections by 50%.
Going in too fast, thinking of just getting the money, results in the prospect feeling like everyone else.
If a coach comes to me and says, ‘Mathew I have no problem closing, as they just come to me from referrals.' In most cases, the offer is too cheap and the coach is undervaluing themselves, it's quite easy to sell a below fair investment OR they are a rockstar which can the case sometimes, although that is far and few between.
I had this happen on a call recently with a new member in TRM10K, this individual came in and thought they were charging enough and said they didn't need sales training, so I dove in, we broke down the offer they had, which they didn't realize how many things they actually provided, factored in time and it worked out that they were earning $27 dollars an hour with there online coaching offer.
They were undercharging and weren't optimized with their time.
Selling with integrity is of multiple factors.
- Feeling congruent to what you're charging with your packages
- Clearly presenting an offer with no hidden agendas
- Avoiding overcharging on packages, without optimal backend client support systems
- Giving away special family or friend deals
- Spending time listening on a sales call to what a prospect truly needs, instead of just crossing off another number on your checklist.
I believe in quality first over quantity, some people will need more time before they jump in.
The 7 steps work whether you're selling a $200 or $2K+ a month package.
The key is practice, confidence creates clarity and better flow in your sales presentation.
Whenever you raise your rates it's going to feel uncomfortable.
Does the way you sell now feel in line with your core values?
If you feel in line with your selling process, awesome, if not, how could it improve?
Hope this added value your way today.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Mathew talking about how to build rapport with your clients and prospects?
Far too many coaches that we work with try to follow an exact script. We aren't big believers in that.
In Trainer Revenue Multiplier we use a 7 step format, that you can customize towards your own. We don't want you to sound like some robot; people are sick of that and will spot it a mile away.
Your rapport building is meant to break the ice and create relatability with the prospect, which leads into diving into their goals and why they came to you in the first place.
Don't make rapport building a long drawn out process, a good 2 to 5 minutes is great, feel it out. These few minutes are like an investment into the relationship that shows you care, which you DO.
In this episode of the show, we help teach you how to start/continue/finish conversations organically and without pressure!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Isaac talking about the 3 most important elements of business... in order!
Sales and Marketing are pretty equal, although sales has a nudge forward.
Sales pertains to:
The offers you sell, how you conduct a sales conversation, your sales process, how you sell yourself, you're follow up, your confidence, understanding you're worth, your copy ‘writing', overcoming objections, belief in yourself and your product or service, how you convert a lead, your ability to persuade authentically, sales funnels.
Marketing is not about putting a ton of advertising out and hoping something sticks, if you go that route, you're going to be rudely awaken.
Marketing is understanding who you serve, what type of pain they are in, challenges they are going through and why they came to you in the first place. Then having a thorough understanding of what their desires are and what they want to achieve?
Branding comes in third.
Branding is like the nice siding that goes on the already well built house. You don't need it to live in the home, although with it, it brings forth a much more pleasant display, better feel and higher value.
Once you got your sales rocking and your marketing clear and concise, then we move to the branding. Whether you use your own name as a logo, which many of our TRM coaches do or you have a bigger vision of having coaches work under your umbrella brand and want a separate entity as a logo, either work great.
Your brand will have a feel to it.
Let's dive in deeper...
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew and Jaime talking about the Upper Limit Problem.
How do you overcome the fear of success and step fully into that feeling of ‘deserving' success and abundance?
There is a concept taught by Gay Hendricks called ‘The Upper Limit'. I read a book 5 years ago called ‘The Big Leap'. It was an amazing book, I believe one of the best books I've ever read.
In business and life, as we strive for more love, money and success, we operate on a thermostat of what we believe we deserve AND how long we can sustain good things in our life.
The Upper Limit is that level that once you hit it, it puts up warning signs that you've hit your capacity of love, money, creativity, abundance and success, now it's time to pull back to what is comfortable.
When we don't live in alignment with ourselves, we do silly things to sabotage the good that we are experiencing.
Here are some behaviours we may do:
Worrying Blame and criticism Getting sick or hurt Squabbling Hiding significant feelings Not keeping agreements Not speaking significant truths to relevant people Deflecting
In today's episode, we talk about how we can work AROUND the ULP and overcome the fear of success.
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have @jaim91 talking with @leo.kingsfitness about a wide range of topics.
Leo shares a little bit about his work and competitive history and background, gaining popularity on social media, becoming an entrepreneur, and creating his Kings Fitness brand... all while becoming a dad (x2!) alongside his amazing and supportive wife.
We talk about how you CAN have it all: A thriving business, a fulfilling relationship, AND a budding competitive career.
Hope this episode serves you today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about "Tackling The Fear Of Success".
Truth be told, I've battled the fear of success my whole life.
I'm still a work in progress.
So how do you overcome this fear and step fully into that feeling of ‘deserving' success and abundance.
Funny, I find that I coach others better on this, that doing it myself, ever felt the same way?
I have had success in my life, quite a bit to be fair, although as you grow to another level, that's when the real nasty old soldier likes to show its face and pull you back to that comfort zone, because it feels safe.
There is a concept taught by Gay Hendricks called ‘The Upper Limit'. I read a book 5 years ago called ‘The Big Leap'. It was an amazing book, I believe one of the best books I've ever read.
In business and life, as we strive for more love, money and success, we operate on a thermostat of what we believe we deserve AND how long we can sustain good things in our life.
What do I mean by sustaining good things?
What I've learned about myself is that I've struggled with the fear of outshining others and in not wanting to be an asshole in business, by undercutting people and being that guy who is rich and people just think I'm a greedy guy who doesn't share the wealth.
Growing up, my family didn't have much money. Money was a painful discussion in my family. My parents worked very hard, we lived on credit cards most of the time and as I dug into this deeper, we celebrated working overtime, working weekend's and getting a new $5,000 limit credit card.
What do you think this resulted in for me in my early years?
My tires getting pumped when I worked long days, weekends, and evenings, it was like a badge of honor.
I racked up thousands of dollars of credit card debt.
The fear of outshining others came from growing up and always being told to be careful not to step on anyone's toes.
The fear of being an asshole in business came from seeing people around me in my early years, including an old mentor, doing shady things behind people's backs for personal gain.
I thought how could people be so selfish and disrespectful?
The Upper Limit is that level that once you hit it, it puts up warning signs that you've hit your capacity of love, money, creativity, abundance, and success, now it's time to pull back to what is comfortable.
Sound familiar?
Ever notice when you're having an awesome week, had sales coming in, crushed some workouts, had a date day with your partner, then you look for something out of nowhere like a past painful experience that is long gone and makes no sense to bring up, but in doing so, it stirs the pot, because inside you're like, there is no way this good week can keep going like this, so lets sabotage it.
Integrity is really about wholeness and completeness.
When we don't live in alignment with ourselves, we do silly things to sabotage the good that we are experiencing.
Here are some behaviours we may do:
- Worrying
- Blame and criticism
- Getting sick or hurt
- Squabbling
- Hiding significant feelings
- Not keeping agreements
- Not speaking significant truths to relevant people
- Deflecting
Here is a question from ‘The Big Leap' that I'd like you to reflect on:
Can I allow things to go well in my life and business all the time? In business, relationships, can I live in harmony and balance all the time?
Or
If I can eliminate the behaviours that stop the flow of positive energy, can I learn how to feel great all the time?
When I first heard these I had red flags come up such as: it's not possible to have balance in my business and still be an incredible husband, awesome dad and loyal friend.
It's possible, although there needs to be a shift from the inside first, so that things line up on the outside.
Are you willing to feel good and have your life and business go well all the time?
Success is a beautiful thing, although it comes with many negative connotations like we have to grind 24 hours a day 7 days a week, or you need to destroy your competition, or you need to sleep less and get up earlier.
These may all have some truth, although I want to be alive 10 years from now and not stuck on a hospital bed on IV's like I was at 26 years old for 2 days from over-stressing myself.
Success is a beautiful thing, yes you'll have to work hard, you'll need to be focused, you'll need to educate yourself daily, you'll need to say no to certain things and yes to others, you'll need to work on yourself just as hard, if not harder than your business.
It's becoming one with success, embracing it, loving every minute of the journey towards it, being present, remaining a student and not letting the ego take full control.
Now imagine life with success, more freedom, more money, more love, more happiness.
How would that feel to you?
Here is a little hint.
Start feeling and embracing this now, embrace the emotions you'll feel with more freedom, live in it now, allow it to expand within you, then see it unfold outside of you.
Either we take a hold of this fear thing or it controls us.
I want to embrace it, be one with it, as fear will never disappear.
I want to welcome it, look at it head-on, study it, step into it, give it a kiss good night.
I could go on for many more pages, I'm going to let that sink in for today.
Hope it serves you!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have @jaim91 talking with @xc10_coachray talking about "Building Unshakable Confidence".
Confidence is not learned through a book, it's earned through small consistent daily steps.
And the consistent application of those steps over time is where it multiplies.
Do you sabotage yourself sometimes?
Have you ever asked yourself, why you do it and then dig in to find out why?
Confidence is like a muscle, it must be trained consistently.
There are NO mental hacks, just tactical-based strategies, that when done over time, BUILD UNSHAKABLE CONFIDENCE.
Small hinges move big doors.
Hope this episode serves you today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about "Building Unshakable Confidence".
One of our most popular courses in Trainer Revenue Multiplier has been ‘Unshakable Confidence'.
Today, I'm going to expand on things from the original course, as Unshakable Confidence is a key cornerstone to a successful fitness business.
Confidence is not learned through a book, it's earned through small consistent daily steps.
Let me rephrase that, confidence tools can be learned from a book, TRM10K, courses, or even a coach, although the consistent application over time is where it multiplies.
Do you sabotage yourself sometimes?
Have you ever asked yourself, why you do it and then dig in to find out why?
I've done this so many times in my past, it kills confidence.
So how do you breakthrough?
Confidence is like a muscle it must be trained consistently.
You know that pit in your stomach, that's a protective mechanism that creeps up to warn you of danger, could be before a sales call, a presentation, a Facebook Live, a TRM10K call, or when you raise your prices.
When you advance forward and do that ‘thing', confidence starts to grow, when you retreat, your confidence muscle starts to shrink.
I remember when I first moved to Montreal 7 years ago, I had to start over yet again, was $68K in debt, credit cards were full, no savings left, I felt like a complete failure at the time. I had tasted success prior to that, multiple times, although I made some mistakes that put me in a place of having to start over again.
I remember the drive from Calgary to Montreal via car like it was yesterday, 4400 kilometers over 5 days alone in my car listening to over 30 hours of personal development tapes and still feeling disappointed and frustrated.
I was driving along listening and thinking to myself, I've been listening to these darn tapes for so many years, why is my life like this again? I should be Uber successful by now, I've been successful before, so why am I starting over again. It was due to some bad decisions, I learned, now it's time to turn these into opportunities.
Someone even advised me, maybe you should claim bankruptcy and start all over again. I decided not to partake down this route, instead to dig my heels in and get moving.
Over the next few years, it didn't happen as fast as I had liked, but things started to change, I made important DECISIONS, and guess what, my confidence started to shift.
It wasn't till about 3 years after, that things really started to change, I wasn't going to give up, EVER.
So I made the decision to take a complete 180, paid off all the debt, then decided to put a sizeable amount each month into savings and invest in the business, as I've always believed, you can't save money if the business isn't thriving.
I wanted to save dollars, not pennies.
My philosophy now, which wasn't in my 20's, was FOCUS on one thing and be masterful at it, learn the skills you need to learn to grow the business so that it keeps growing profitably and don't deviate to something NEW, that is what everybody else will be doing, not ME.
The result…..UNSHAKABLE CONFIDENCE.
Too many people when they see growth and money in the bank, say $25K saved up, they say, okay let's start putting part of this money into investments now.
I prefer to keep reinvesting part of the profits into the business, into learning new skills that make me more valuable so I can then teach and train our team, put a portion aside in savings, then focus on talent stacking and being the best dam business in the world for personal trainers and fitness professionals in growing their business.
When the business has a sizable amount in the bank and things are rolling strong, then look at investing, as that requires another level of focus and attention.
That's been my approach for the past 5 years.
Spend all the money you can to acquire skills until you can't spend money on acquiring skills anymore, you can always spend money to acquire skills, you just do it differently the higher you go.
Each time you add a different layer into your business that requires energy, focus, and time.
This philosophy isn't for everyone, I adopted it from a few mentors whose businesses earn hundreds of millions a year.
So what is the point of all this?
What I'm about to share with you, came from going through a lot of painful experiences over the years.
KEEP THINGS SIMPLE…….
Stick to the core business and become EPIC at it. ‘Being good at many things pulls you away from being great at one.'
Focus on the few key relationships that matter. ‘You are the product of the 5 people you spend the most time with.' Jim Rohn
Focus on building your income first and quit trying to invest in shiny things too soon. You want to be in a position down the road to invest dollars, not pennies.
Focus on getting around one or two key mentors or coaches that believe in YOU and LEVEL YOU up, this allows you to gain back time and grow exponentially faster.
Focus on improving your skills and talents each day. 'Invest in as much of yourself as you can, you are your own biggest asset by far.' - Warren Buffet
When you find an inner circle that inspires you, stick with it! Quit bouncing around like a ping pong ball between a bunch of groups, thinking the grass is greener on the other side, this creates confusion, which leads to indecision, which leads to minimal results.
Get your finances in order, know your numbers.
There are NO mental hacks in here today, these are more tactical-based strategies, that when done over time, BUILD UNSHAKABLE CONFIDENCE.
Confidence is a muscle that grows stronger with application over a period of time.
Small hinges move big doors.
Hope this served you today.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have @jaim91 talking with @greg.w.mccoy about who are you sharing your time and energy with?
Your personal and professional circle can be broken down into a few categories. Taking inventory every so often of where your energy is being shared is critical to growth.
So who's on your bus? Who are you sharing your time and energy with?
There are 5 categories of people we bring into our lives, and it's up to us to determine if, when, and how these certain people fit: 1) Mentors/ coaches 2) Family 3) Friends 4) Team (employees, etc) 5) Clients
Your next step is to evaluate all 5 areas above, write down WHO are the best fit under each and WHO you may need to let go or spend less time with, then take ACTION.
Today's share will take a huge load off your shoulders, you'll feel lighter, have more energy and feel more confident, as you'll be clear on who's on your bus towards the promise land.
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about "Who's On Your Bus?".
Your personal and professional circle can be broken down into a few categories. Taking inventory every so often of where your energy is being shared is critical to growth.
Let's say you got an old friend, who zaps your energy every time you are around them, you decide you want to be a good friend and spend time with them every 2 weeks, but in doing so, you're dreading seeing them, which consumes energy AND your drained for a day after, which takes additional energy. Is it really worth it?
You got a client that is overly demanding, sending you 5 to 10 questions a day, always asking for a discount, complaining about the nutrition plan you gave them, they never seem to be happy. Is it really worth it?
You got someone on your team, they do okay work, but undermine others on your team, they aren't a team player, they demonstrate selfish focused actions, your stomach turns whenever you got to deal with them. Is it really worth it?
We often look for the latest performance hack or time management tool to help drive optimization and productivity, yet the most obvious decision is right in front of us, yet we decide to hold off, we don't want to hurt someone's feelings, yet YOU'RE the one being effected and those important around you.
So who's on your bus?
Today's writing is helping me just as much as it's helping you, as it's giving me a chance to reflect on who's on my bus. I've done this exercise multiple times before, although I need to do it again for a refresher, so we both benefit.
Here is how you break it down below:
Mentors and Coaches - You don't need 10 mentors to be UBER successful. There will always be ONE mentor that continues to make a significant difference in your life, in some cases you will have TWO, even THREE. I've found that if you have too many cooks in the kitchen it gets confusing, so I choose who I work with personally very selectively and would recommend the same to you. Don't confuse this with learning from many mentors and coaches though.
You'll have ONE or TWO mentors who you meet with regularly, they are like your coach or advisor, who you have trust in to help lead you personally and professionally. They could be a business coach, therapist or life coach.
You'll also have many mentors you'll learn from in reading books, going to seminars, listening to podcasts or taking courses.
You'll break this down into two categories: Direct Mentor's AND Growth Mentor's
Direct Mentors are the ones you personally work with on a one-to-one basis and Growth Mentors are the books, podcasts, seminars and courses you take to further your knowledge, skills, and expertise.
Both are CRITICAL for ongoing success!
Family - Family is first for me, years ago it wasn't, now that I have two wonderful children with my beautiful wife, all three are my pride and joy. The next part may make a few reader's stomachs turn, choose who you invest your time with for the rest of your family wisely, whether it's immediate or not. Let's say you got an uncle that drives you bonker's, or a sibling you always seem to clash with, you can still love your family unconditionally, but don't have to be best friends, maybe you choose to see that uncle once a year or talk to that sibling once a month.
Friends - Friends come, friends go, some stay, new ones come in. It still stands true that you are the product of the 5 people you spend the most time with. I'm a BIG believer in investing in a select few friendships, wholeheartedly. The first question I ask myself, how do I feel around this person? Every friendship will serve a different purpose, some may be colleagues, some are great to have dinner and talk with, some to discuss challenges you're going through over a coffee, some may challenge you in other positive ways, some as workout buddies, the list goes on. Your friends are VERY important, although I'd sooner have a few who are like family, than many who are wishy-washy and it's more like work having them around.
Team - Many of our Trainer Revenue Multiplier members have teams of coaches or a team around them that help grow the business. Your team will make or break your business, one virus can contaminate the whole business and negatively impact not only the culture, but the bottom line. Get the right people on your team and you will fly higher than you could ever imagine.
Clients - This one always seems to be "no big deal" although it's one of the biggest hindrances to growth. Let's say you have 40 online clients and 2 clients drive you up the wall, they message you the most, they are late on payments, they never seem to be satisfied with the program you give them, although they still keep coming back. You may earn a few hundred or more dollars a month from them, but all the time your investing into these 2 clients is taking away from the 38 that truly value you, your service and your time. Get rid of the dead weight, some other coach will find joy in serving them, not you.
Your next step is to evaluate all 5 areas above, write down WHO are the best fit under each and WHO you may need to let go or spend less time with, then take ACTION.
Today's share will take a huge load off your shoulders, you'll feel lighter, have more energy and feel more confident, as you'll be clear on who's on your bus towards the promise land.
Let's Roll!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime Filer and Alvin Brown talking about "The Truth About Free".
Let's say you're struggling to get on any sales calls, then the four steps we talk about will help you so that you can better understand who you serve, start attracting them, offer a 30-minute consultation, work your database, and build out your Golden 50.
As a more advanced next phase, then we look at what is the next best ‘free' to offer that will start attracting more of your perfect clients.
You may go with a free downloadable checklist, for example: ‘Three Simple Habits That Build Rockstar Confidence,' on the backend of this you offer a 30-minute free fitness consultation.
Most don't realize that it only takes ONE thing done consistently over time to generate incredible results.
With that being said, I've seen others build multi-million dollar businesses off just a 30-minute strategy call.
Business success is all about keeping it simple.
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about "Fitness Professionals, The Truth About Free".
How many times have you opened up social media and seen at least 5 offers on something for free.
Some examples: 5 Day or 7 Day Challenges, 14-day Trials, 30-minute fitness consultations, one free training session, free butt building workout, free Facebook group, free ebook.
Free works if you position it with strategy.
I remember when covid first hit and the social feeds were flooded with free virtual workouts, free online training, free home workouts, free everywhere as I scrolled through my phone in just a few minutes.
It made me sick just looking at it, you could tell who was operating in scarcity, it was like an overnight buffet of free.
So what is best?
Where do you start?
In Trainer Revenue Multiplier, we always use a 30-minute fitness consult as our initial call to action.
Why?
Coaches want to feel the immediate gratification of signing up a new client, it helps build confidence, rapport, and momentum.
The beauty of 30-minute consultation calls, which end up being an exploration/sales session over zoom, is that they build trust with the prospect and it's the perfect way to learn more about them and how you can best serve them. It also improves communication skills for the coach as confidence is improved when calls are executed.
I have a rule, get on 100 sales calls first, before you ever launch another free anything. This is like its own educational journey when you can experience first hand how to go through a conversation, learn about what they want, understand their struggles, present an offer, work through objections and proceed forward with a smile even if the prospect responds with, ‘not right now.'
Many fitness professionals avoid sales calls, I highly recommend you dig your heels in with sales calls, it's something no course or book can do.
Let's say you're struggling to get on any sales calls period, then the four steps below will help you so that you can better understand who you serve, you start attracting them, offering a 30-minute consultation, working your database, and building out your Golden 50.
As a more advanced next phase, then we look at what is the next best ‘free' to offer that will start attracting more of your perfect clients.
You may go with a free downloadable checklist, for example: ‘Three Simple Habits That Build Rockstar Confidence,' on the backend of this you offer a 30-minute free fitness consultation.
Its breaks down into one of three categories:
Live - 15, 30, 45, or 60-minute consultation or workout session. Preferably done over zoom video or face to face, a phone call is next best. We have found 30 minutes to be the ideal start, as you get more seasoned and have better processes to qualify people, then 15-minute sessions may work great.
Quick - PDF, checklist, cheat sheet, 3 to 5-page ebook, training program, home workout, mini-course, or a webinar. Something they can consume in under 90 minutes, adds value and offers a call to action at the end.
Long - 5 day, 7 day, 14 day, 21 day and even 30 day challenges. It can also be short courses with daily steps, where they get to experience you for 7 or 14 days. We have found 5 to 7 days to be most optimal for the long approach, as it's just enough time to keep them engaged, get some immediate results and then you offer a call to action at the end, which is typically a more premium offer.
So how do you build a strategy that makes sense?
Go through these steps below to identity:
#1 First - Identify your ‘perfect client', put a name to them.
#2 Second - Break down your perfect client to gain an understanding of them. What do they want, why did they come to you, what do they struggle with, what drives them crazy, what keeps them up at night and what frustrates them.
#3 Third - Find the top 3 milestones/pain points. Let's say that one of them is that they struggle with liking what they see in the mirror, as a result, their confidence has plummeted, they don't believe in themselves and have low self-esteem.
#4 Fourth - Take a milestone and make that into something of value that solves the pain point identified. Let's say you identified Sarah as your perfect client and she struggles with liking what she sees in the mirror, you create a 3 page cheat sheet on ‘The Three Simple Habits That Build Rockstar Confidence.' or you could offer a ‘30 Minute Discovery Call' with a sub title like: ‘In this call uncover what has been holding you back from achieving the body you've always wanted.'
Jon Benson told me a few years back, ‘Mathew, give away 75% and get paid handsomely for 25%.' Very similar to the 80 / 20 philosophy. I was scratching my head on this for a while.
But if he has been responsible for over a billion dollars in revenue he has achieved with his clients, then I better listen up.
Most don't realize that it only takes ONE thing done consistently over time to generate incredible results.
With that being said, I've seen others build multi-million dollar businesses off just a 30-minute strategy call.
Business success is all about keeping it simple.
Hope this served you today
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime and Mathew talking about 3 Strategies to Earn more without adding time.
- Stack don't spread - High leverage activities - Low leverage activities
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime talking with our TRM Leader Ross Cowan about the importance of having a clear marketing message and how to implement that message.
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about "What's Your Message to Your Market?"
If you were in the elevator with me for 30 seconds and I asked you what you do for a living, how would you respond?
Most would say something like, I'm a personal trainer, got my NASM certification, been training clients for 5 years and work out of Hidden Gym in Plano, Texas.
Sounds okay right?
What if you said something like this:
I help busy women put themselves first, so they can feel powerful and beautiful, while stepping into the body they truly love, without hours of cardio.
The first one is a statement, which doesn't really open the door for curiosity, while the second is more direct on ‘who' you serve and ‘what' you do for them.
Here is another example:
‘I'm a coach, got my kinesiology degree, been training for 20 years, I prepare training and meal plans for all types of people and do contest prep too.
Pretty plain, right?
How about we add some juice to it:
I help bodybuilders and physique competitors, who feel stuck and overwhelmed, break through their genetic barriers, with step by step customized strategies to become champions, without drastic carbohydrate depletion.
Many confuse their message with the experience they have, how many years they have been training, the degrees and certifications.
Your message is broken down like this:
I help ( Who ), ( What ), ( What ) and ( What ), Without ( ________ ).
This is a marketing concept from Aaron Parkinson a marketing ninja and owner of 7 Mile Media, we work in Trainer Revenue Multiplier and specifically applied to fitness professionals and personal trainers, so they can be unique and stand out in the marketplace.
Below is an actual example:
I help busy moms, shed the baby weight, boost up energy and feel young again, without spending hours at the gym.
Identify first who you serve, are you focusing on busy moms, midlife women, professional women or men, real estate agents, bodybuilders, figure or bikini competitors, athletes, golfers, young athletes, chronic pain patients, prenatal or postnatal women, corporate men, seniors, rehab patients, the list goes on.
Once you identify ‘who', then ask yourself what are the ‘three' ways you help them.
In the case of the ‘busy mom' example above, it was to: shed the baby weight, boost up energy and feel young again.
Then identify ‘without', which is the angle that hits a pain point you help solve and separates you from the pack.
The ‘busy mom' was ‘without spending hours in the gym' because a busy mom has limited time and it's one of the biggest objections they have.
Once you have this clean message, you can now start positioning it in all your marketing endeavours, your video's, landing page, text, content, website and presentations.
I want to remind you that you're not Apple, Nike or Microsoft, you're a service provider, which renders a different approach to your message than how the big boys do it.
Even if you're all online and offer ebooks, courses or products, you need to separate yourself from the masses, this messaging approach does just that, don't be just another trainer or coach out there, but UNIQUE and understand you're WHO, WHAT and WITHOUT.
Be awesome today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Jaime talking with our TRM Elite member Patrick Macinnis about how to use the Golden 50 list to find and interact with your ideal client, find collaborators, and establish connections.
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew talking about where to find more of your perfect clients.
When one goes through TRM10K, one area we hit on after you have identified WHO your perfect client is and what pain they are in, is then looking at WHERE can you find more of them by breaking down your Golden 50?
Truth be told, you don't need to fully complete your Golden 50, just three of the right ones can be a golden find if you continue to nurture and add value.
I'm going to break it down for you so you have tangible next steps to apply that will generate results in your personal training business.
Let's say your perfect client is Rachel, she is 35, has 2 kids, works a corporate job in the office 3 days a week, earning $45,000 a year, her husband works full time earning $144,000 a year, she is juggling work, kids and trying to have a somewhat normal life, but it's a challenge for her, with so many demands put on her shoulders daily.
She is struggling to get rid of her excess 30lbs of pregnancy weight that she gained, has tried the diets, the cardio, nothing seems to be working and is losing her confidence and belief if it's even possible. On top of that she thinks eating less will help her lose weight, but its not working and she barely has any time for herself.
Golden 50 ideas below:
She listens to 3 podcasts (Mom does it all, The healthy balanced mama, The unfiltered mom), two of them are potentials where you could be a guest, the other you could explore sponsoring.
She is a part of a Facebook group called ‘Mom's helping mom's', which is a group based out of Maryland which is her hometown.
She takes her kids to ‘Kids Town' a daycare in town that has multiple locations in the city, a great opportunity to connect with other local moms and provide the daycare with take - home care packages for the other moms.
She reads a blog on most weeks called ‘24/7 mom's' and binge watches the YouTube channel's ‘The Minimal Mom' and ‘Clutter Bug', could be a potential place to be interviewed on or provide your content that directly impacts their mom audience.
She follows the following IG mom influencers, @mylifewellloved, @mrsemilynorris and @theoverwhelmedmommy.
@theoverwhelmedmommy owns a trendy company called ‘Avasue' that Rachel likes, which are trendy fashion clothes for moms, this could be a great collab where you could promote both ways and leverage the Avasue customers.
Rachel also goes to a local boutique in town that does make-up and hair, it's quite popular, they have a database of 2,000 clients, with 68% of them being moms.
You could sit down with the owner, discuss a collaboration, start adding value to her list of customers, what a big pool of potential leads for your business.
We just identified 12 potential Golden 50 areas, there will be more if I sat down for a solid hour or two and dug in deeper, but that was just doing my own research based on Rachel and where she spends her time. Keep in mind, each of these will require a plan of action.
Instead of just blindly looking for the easy way out and saying, I need to do FB ads, invest a good hour or two into your Golden 50.
Step One - Build out your Golden 50, start with your first 5
Ideas - podcasts, radio, blogs, magazines (print / online), local connections (gyms, health stores, beauty salons, chiropractor clinics), influencers, supplement companies, FB groups, websites, events, companies / brands.
Step Two - Which out of the 5 will you reach out to today?
Step Three - What activation plan will you take with each, if you move forward?
As you build your list, some of your Golden 50 will be dream connections, let's say it's to be interviewed by Oprah and in her magazine. Write down all, whether it's present or in the future, so that you establish your intention as you build authority in the marketplace.
You could be providing content, writing blogs, doing video's, connecting, building relationships (which is the long game), sponsoring, sending clients both ways.
The Golden 50 is a strategy, once it's built, it can be one of the most profitable things you ever do in your business.
Here is my action step for you, carve out some time today, even 15 minutes to sit down and go through five of your Golden 50, it will give you so much peace of mind and clarity, because now you're proceeding with precise action that will lead to more perfect clients, congregating in the right places.
Keep in mind some of these won't happen right away, they will need constant reach out and follow up, some will come right away, some may take months or years to happen, those are your dream ones.
Hope this served you today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
Jeff Black “Referrals are the easiest way to get leads and a great indication of how your business is really doing. 40% of your new clientele should be coming from referrals every month and 60% from new possibilities.”
Jaime and Jeff with share some wisdom on how to ask for referrals and so much more.
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have Mathew and Jaime talking about What kind of offers are best in your business? Whether you are a personal trainer or fitness professional and are looking to grow and you are looking to add or modify your offer, this is the session for you. With a proper offer, you can make more money and have more time freedom.
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
One of the most common questions I get is "How can I get more leads, Mathew?".
I'm going to break it down for you into 2 categories:
First, is your database or circle of influence, which is your network you know and that knows you. Second, is the network that doesn't know you yet, so to get them to know you, comes down to your clear ‘message to market' strategy, coupled with some strategic paid advertising helping solve the pain your perfect client is in.
Solve their pain, everyone WINS.
Now here is the real truth, many don't FULLY activate their database and KEEP nurturing it over time.
Here is an example: send out a text to see how they are doing, some will respond, some won't, stop there OR couple that with another text a few weeks later, want to hop on a call and catch up, again some will respond, some won't.
Here is why this above only works for PART of your database.
Some of your database will have been old clients, they may have a question or want to connect again, some don't care.
You need to approach your database from multiple angles to maximize the nurturing experience.
Now let's say you gift your database with a program called ‘The 21 Day Home Shape Up' program for the busy mom. It adds lots of value to your ‘target niche'. Some are going to take this, use it, apply it and want more.
I could go on with this, but do you get the point?
I'm going to come back to the database and go a bit deeper. In TRM we have the Golden 50 concept, which is a step in the TRM10K process where after you understand your perfect client, who they are, what pain they are in, what desires they have, what goals they want, then we ask ourselves.
Where are they congregating?
Linda aka ‘USA' has been a consistent client for over 3 years, she is an action taker and hasn't spent a dime on FaceBook ads to date, yet runs a successful 6 figure a year training business and is continually flooded each week with leads, now you're probably thinking, how does she get these leads?
First, I need to mention that the leads didn't just pop up one day, she planted seeds in the right fields where her perfect clients were congregating, kept watering those seeds month after month and now she is reaping the harvest months later, not days after, months after.
A new prospect in most cases won't just reach out and want to hop on a call with you, they will research you, ask around about you, and watch your material over time. When they are ready they will reach out or may see your email or social media post that spoke directly to them and then take some type of action.
Here is an example of what Linda did with only 5 of her Golden 50 and that alone is generating countless leads for her weekly, because she keeps watering them consistently.
She targets midlife women 50+, who have children (now older), struggle with losing weight and the issues age brings with women's hormones. She shows them the strategies that allow them to lose weight successfully and feel sexy again.
She started in her backyard, researched local mom's in Darien, Connecticut, joined local and surrounding towns FaceBook groups, started adding value in them and had her ‘perfect clients' post in the groups too.
She also writes for a Darien Neighbours Magazine that hits local residents in her town and Beverly International Magazine, which is a supplement company that many of her perfect clients read.
These few networks within her Golden 50 have given her a large harvest of warm leads ready to buy, because she strategically focused on only areas she will find her midlife women congregating.
My advice to you is, have you identified 5 of your Golden 50?
If you haven't, then I suggest taking a moment today and doing so, then ask yourself, how you can add value into these 5 and consistently do so over time.
Remember a seed planted without water leads to no crop, if that seed is watered, given sunshine and is nurtured over time, the crop is plentiful.
Be awesome today!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact-driven, six and seven-figure a year personal and online training business.
This week we have TRM Leader Alex Boross-Harmer from ABH Movement who specializes in exercise psych and kinesiology helping folks on a growth journey. They will be discussing tactics on how Vulnerability can Grow your Business.
Learn powerful strategies, tactics, and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Leo King, owner of Kings Fitness, an elite coach, WNBF Pro, president of WNBF Canada, father and husband, on how he was able to keep his gym thriving amidst being shut down 3 times in one year.
Learn powerful strategies, tactics and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Raymond Tonye, owner of XC10 Leadership & Performance, sports performance expert, father and husband. Ray help's early stage entrepreneurs and college bound student-athletes be brave and relentlessly manifest what sets their hearts on fire. We dove in with Ray on how he pivoted from having a brick and mortar facility into online so swifly, what he did and how its changed his life to date.
Learn powerful strategies, tactics and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Greg McCoy, owner of Hidden Gym, elite trainer, who has been in the gym industry for over 15 years. Greg has started 3 different gym's over the years, Hidden Gym has taken off like wildfire, his team is growing fast, he shares some of his strategies he's used to keep his team strong and accountable as he keeps building the Hidden Gym empire in Dallas, Texas.
Learn powerful strategies, tactics and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Alvin Brown, a vetern in the fitness industry for 28 years, master therapist, owner of Integrated Peak Performance and The Journey to Personal Greatness. We dove into how Alvin has been able to stay so relevant in the industry for almost 3 decades, have a waiting list of clients and have clients coming back to him for over 20 years, a feat few have ever done.
Learn powerful strategies, tactics and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Ross Cowan, the owner of Strong AF Coaching and VTPT. We dove into the 6 pillars of the TRM sales success model, that will allow you to sell more, by focusing on relationship first, building trust, adding value and ultimately serving at the highest level.
Learn powerful strategies, tactics and some funny stories!
Let's be LIMITLESS!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Jeff Black, the owner of Ironhouse Strength and Conditioning, Relentless Forever and Co-Host of The Excellence Cartel. We dig into how to build a great team using heart and head, along with some great leadership nuggets from Jeff.
Learn powerful strategies, tactics and some funny stories! Enjoy Leveling UP!
Welcome to the Trainer Revenue Multiplier Show!
Each week Mathew Park and his co-host TRM Mentor Jaime Filer will be having a round table discussion with a TRM Leader on how to build an insanely profitable, systemized, impact driven, six and seven figure a year personal and online training business.
This week we have TRM Leader Ross Cowan, the owner of Strong AF Coaching and VTPT. We dig into the importance of having a strong foundation in your fitness business both personally and professionally.
Learn powerful strategies, tactics and some funny stories! Enjoy Leveling UP!