Glewed TV CTV Musings: Recent Episodes
Glewed TV CTV Musings
Glewed TV CTV Musings is all about how brands are connecting with CTV audiences in new and exciting ways. With more than 87 million households streaming premium content, CTV is the ideal way to reach your target audiences on the big screen. The podcast covers streaming devices, platforms (Hulu, Peacock, Comcast, HBO Max, etc.) and industry innovations in CTV measurement, media buying, the impact of data, among other related topics. If you're interested in learning about the latest and greatest trends and news in the world of advertising and media, Glewed TV CTV Musings is a must follow. You'll be treated to interactive interviews with marketing industry leaders who share their interesting perpsectives on the most pressing CTV trends and issues. The interviews hosted by Andrew Budkofsky puts a focus on the people leading the industry into the future.
About your host
Andrew Budkofsky is the CRO at Glewed TV where he leads the company’s sales and marketing functions. Prior to his role at Glewed TV, Budkofsky was chief revenue officer and publisher at Rolling Stone magazine. Before that, he was CRO at Digital Trends, a technology news, lifestyle, and information website geared toward technology and consumer electronics products. His media leadership experience also includes roles at Defy Media, truTV, USA Network and Comedy Central.
Philippe Guelton, President of Crackle Plus, talks about how his company is making free movie and TV content available to all viewers on all available platforms, including streaming devices, game consoles, connected TVs and FAST networks and how it is continuing to make it easier for consumers find them as they add new distribution touch points.
We're execited to launch CTV Musings with Ian Greenblatt who leads J.D. Power’s Technology, Media and Telecommunications Intelligence, including a new IoT sub-practice. In this interview, Ian provides an overview of J.D. Power and his role at the company. He also shares his in-depth industry expertise on topics such as streaming wars, how marketers most effectively leverage OTT/CTV within their overall video strategies, among other interesting trends and topics.