Inkyma's Marketing Strategies: Recent Episodes
Audrey Kerchner
A podcast for small business owners who are looking to grow their business with effective marketing techniques. Each episode provides actionable, educational information about how to market your business.
Products We Recommend
Mailchimp
Episodes Mentioned in the Podcast
Episode 28 - A/B Testing To Convert More Leads Into Customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Episode 34-Product Review and Deep Dive: Mailchimp Email and CRM System
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 19- Email Sales Funnels For Lead Generation
Article - Small Business Marketing Tips
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
Dr. Erica Abraham of Axon Health, a mobile chiropractic practice in Colorado Springs. Dr. Erica shares with us their second year in business update.
Links Mentioned In This Episode
Axon Health Website
Podcast Episodes, Articles, And Books Mentioned In This Episode
Episode 23 - Marketing For Startup Businesses
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Tube Buddy
Episodes Mentioned in the Podcast
Episode 79-Cross Industry Innovation – A Model For Small Business Innovation
Episode 83 - Recession Proof Your Business – Create A Plan To Thrive
Article - Small Business Marketing Tips
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
Rank Math
Social Pilot
Episodes Mentioned in the Podcast
Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Episode 58 -Google My Business Review This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
Calendly
Google Workspace
10-8
Dot Card
Episodes Mentioned in the Podcast
Episode 70 - Tracking Sales Leads For Service Businesses
Episode 72- Tracking Sales For Retail Businesses
Episode 10 - Use Qr Codes To Increase Sales
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Today’s episode is all about the Shop App and how you can be part of a marketplace for small business owners who use Shopify to sell their products and services.
Directions to setup Shop Pay and add yourself to the Shop App
1 - Go to Settings> Payments then manage and turn on shop pay
2 - Then go to Settings > Checkout check the box to show a link to download the shop app.
Products We Recommend
Get Shopify
Shopify article on SHOP
List of Top shopping apps.
Episodes Mentioned in the Podcast
Episode 47 - Shopify Review
Episode 72- Tracking Sales For Retail Businesses
Episode 73- SEO For Ecommerce: Google Merchant Center
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
The Book Of Beautiful Questions
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
Rankmath
Supermetrics
Grammarly
Links to Previous Episodes & articles
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog
Episode 49 - Ethical Marketing Practices
Website marketing analytics article
Google’s Helpful Content Update
Google’s How To Write A high-quality Product Review
Google Destination Requirments
Better Ads Standards
Google Following Better Ad Standards for Google served Ads
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend:
Shopify
Shopify Smart Tabs app
Grammarly
Links to Previous Episodes & articles
Episode 73- SEO For Ecommerce: Google Merchant Center
Episode 76- Google Search Helpful Content Update: Impact Of Seo For A Blog
Episode 72- Tracking Sales For Retail Businesses
Google’s Helpful Content Update
Google’s How To Write a High-quality Product Review
Googles Best Practices to Use when writing product descriptions
- Evaluate the product from a user's perspective
- Demonstrate that you are knowledgeable about the products reviewed – show you are an expert.
- Provide evidence such as visuals, audio, or other links of your own experience with the product, to support your expertise and reinforce the authenticity of your review.
- Share quantitative measurements about how a product measures up in various categories of performance
- Explain what sets a product apart from its competitors.
- Describe how a product has evolved from previous models or releases to provide improvements, address issues, or otherwise help users in making a purchase decision.
- Identify key decision-making factors for the product's category and how the product performs in those areas (for example, a car review might determine that fuel economy, safety, and handling are key decision-making factors and rate performance in those areas).
- Describe key choices in how a product has been designed and their effect on the users beyond what the manufacturer says.
- Include links to other useful resources (your own or from other sites) to help a reader make a decision.
- Ensure there is enough useful content in your ranked lists for them to stand on their own, even if you choose to write separate in-depth single product reviews for each recommended product.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
Rank Math
Shopify
Links to Previous Episodes & articles
Episode 22- A Simple Seo Strategy For Your Website
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Episode 73- SEO For Ecommerce: Google Merchant Center
MMM article: Importance Of Ranking Your Article In A Google Answer Box
Google’s Helpful Content Update
Rank Math Article: Monitoring Google Search Algorithm On Your Website
Google’s Six Questions for People First Content
- Do you have an existing or intended audience for your business or site that would find the content useful if they came directly to you?
- Does your content clearly demonstrate first-hand expertise and a depth of knowledge (for example, expertise that comes from having actually used a product or service, or visiting a place)?
- Does your site have a primary purpose or focus?
- After reading your content, will someone leave feeling they’ve learned enough about a topic to help achieve their goal?
- Will someone reading your content leave feeling like they’ve had a satisfying experience?
- Are you keeping in mind our guidance for core updates and for product reviews?
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Windy Lawson
The 90-Day Slay
Slay Your Workday- Free download.
Podcast episodes, articles, and books mentioned in this episode
Episode 28 - A/B Testing To Convert More Leads Into Customers
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 44- ROI Of Time From A Marketer's Perspective
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
The process for business growth can be an endeavor while you’re trying to bring your company to life. Our guest today, Jessica Millhiser, has been working in an operational and administrative capacity for over 15 years in various industries. She has been the author of and guest writer for multiple business books, interviewed on podcasts, and has a Master's degree in Coaching & Administration. She is the go-to person to help you get your business running more consistently and efficiently.
Links Mentioned In This Episode
Jessica Millhiser - JMills Consulting LLC
Webinar Recording Link
Podcast episodes, articles, and books mentioned in this episode
Episode 41 - Using Artificial Intelligence to Streamline Your Marketing
Episode 44- ROI Of Time From A Marketer's Perspective
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you - paypal.me/InkymaMarketingstrat
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
Regardless of the platform you use for eCommerce or retail, you should have a Google Merchant Center account. The Google Merchant Center account provides SEO for eCommerce stores and is super simple to set up. Everyone should be using this free tool.
Products We Recommend
Shopify
Links to Previous Episodes & articles
MMM article - Do abandon Cart Emails Work?
Episode 47 - Shopify Review
Ep 72 - Lead Tracking For Retailers - Grab the link once it's published.
Episode 22- A Simple Seo Strategy For Your Website
Episode 58 -Google My Business Review
Youtube Shopping Feed
Setup GMC with Shopify
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
Tidio Chat Bot
Grasshopper - call tracking and answering service
Supermetrics - Data aggregation from all your lead campaigns
Freshsales CRM - To track your leads
Google Tag Manager
Google data studio
Mailchimp
Shopify
Zapier
Lightspeed POS system - retail, restaurants eCommerce
Links to Previous Episodes & articles
Website Marketing Analytics To Track For Business Growth
Do abandon Cart Emails Work?
Episode 71- Virtual Assistant Service- Grasshopper Review
Episode 47 - Shopify Review
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 19- Email Sales Funnels For Lead Generation
Episode 46 - Drive Audience Engagement With Welcome Emails
Episode 55 -Chatbots To Increase Lead Conversion On Your Website
Episode 48 - Data to Drive Marketing Decisions
Episode 10 - Use Qr Codes To Increase Sales
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
With Virtual Assistant Services like Grasshopper, you can keep your business costs low and keep your business running efficiently. If you’re ready to let someone take over this aspect of your business, this episode is for you.
Products We Recommend
Grasshopper - Virtual Telephone Assitant service
Links to Previous Episodes & articles
Episode 70 - Tracking Sales Leads For Service Businesses
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
Join Us on Social Media
YouTube
Products We Recommend
Elementor Pro - Form custom website forms
Tidio Chat Bot
Grasshopper - call tracking and answering service
Supermetrics - Data aggregation from all your lead campaigns
Freshsales CRM - To track your leads
Calendly - Add scheduling links to your campaigns
Google Tag Manager
Google data studio
Mailchimp
Constant Contact
Zapier
Make
Links to Previous Episodes & articles
MMM Article
Episode 64- A Sales Process For Small Business – Interview With Nancy Zare
Episode 62 - Youtube Ads – Tv Commercials For Small Business Marketing
Episode 19- Email Sales Funnels For Lead Generation
Episode 46 - Drive Audience Engagement With Welcome Emails
Episode 55 -Chatbots To Increase Lead Conversion On Your Website
Episode 48 - Data to Drive Marketing Decisions
Episode 10 - Use Qr Codes To Increase Sales
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest: Grammarly for Business, because Grammar, spelling, and punctuation are important when sharing your marketing message. You want a clear easy to understand message. You also want you're messaging to be “on Brand” and reflect your brand's style.
Products We Recommend
Grammarly - For staying on Brand with your messaging
Story Brand by Donald Miller - Learn how to speak your brand
BANK Course - Learn How To Speak your customer's language
BANK Book Why They Buy By Cheri Tree
Links to Previous Episodes & articles
Episode 67- Canva For Small Business Design
Episode 51 - Marketing Based On Personality & Values Bank – Interview With Jen Draper
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Episode 2 - What is Branding?
Best Youtube Thumbnail Maker - Canva VIDEO -
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Many of us came from and were raised by employees. So today I'm going to share my journey with you and a few things that helped me along the way to becoming a successful entrepreneur.
Links Mentioned In This Episode
Marketing Masterminds - Small Business Marketing Tips for 2022
Episode 1 - Marketing Strategy vs. Tactics
Episode 15 - Networking How To Maximize This Effective Marketing Tactic
Episode 66- Work-Life Boundaries For Business Owners – Interview With Mary Brown
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
Small Business Graphic Design is made easier with the ever-growing tool, Canva. From menus to slideshows, you too can create show-stopping designs.
Links Mentioned In This Episode
Episode 34-Product Review and Deep Dive: Mailchimp Email and CRM System
Episode 56- Social Pilot Review
How to make good youtube thumbnails for marketing videos
5 Trends changing Small Business Website design
Best Youtube Thumbnail Maker Canva
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
Mary Brown earned her degree in Psychology from Emory University and advanced her career as a social worker. For over a decade, she served individuals and families who struggle with mental health, addictions, abusive relationships, and trauma. She then moved her focus and practice after having gone through a boundary journey of her own and realizing how valuable this was to her and could be to other women. She became a life coach to help women build confidence, set boundaries, and practice self-care.
The women she works with go to her feeling defeated, taken advantage of, and exhausted. Throughout their coaching together, she helps them become confident, intentional and empowered.
Links Mentioned In This Episode
Mary Brown - The Boundaries Coach
Video Course- Boundaries 101
Work-Life Boundaries Worksheet
Podcast episodes articles and books mentioned in this episode
MMM article - Better customer relationships: A marketing analytics process
Book - Toxic Clients by Garret Sutton
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest
Many new business owners don’t think a lot about a marketing plan or strategy when they are first starting out. So let's talk about the top 4 things you need to do BEFORE you open your business officially.
Links Mentioned In This Episode
Products We Recommend
Mailchimp OR Constant Contact For email marketing
Elementor For WordPress Website
RankMath For WordPress Website
Flywheel For Hosting your website
Links to Previous Episodes & articles
- Episode 37- Strong Brand Identity Part 1: The Customer
- Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
- Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
- Episode 22- A Simple Seo Strategy For Your Website
- Episode 57 - Flywheel Review: Where You Host Your Website Matters
- Episode 19- Email Sales Funnels For Lead Generation
- Episode 46 - Drive Audience Engagement With Welcome Emails
- Episode 14 - Email vs. Social Media Marketing
Link to templates
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
Dr. Nancy Zare, founder, and CEO of Rapport Builderz, is past president of the National Speakers Association of New England. She’s certified in Accelerated Learning through Peak Potentials. Her skills in creating an interactive, upbeat atmosphere bring accolades to meeting planners. Whether in a business situation or personal encounter, everyone benefits from learning new approaches for effective communication, raising their AlikeAbility, and building rapport.
Links Mentioned In This Episode
About Today’s Topic or Guest:
Dr. Nancy Zare, founder, and CEO of Rapport Builderz, is past president of the National Speakers Association of New England. She’s certified in Accelerated Learning through Peak Potentials. Her skills in creating an interactive, upbeat atmosphere bring accolades to meeting planners. Whether in a business situation or personal encounter, everyone benefits from learning new approaches for effective communication, raising their AlikeAbility, and building rapport.
Links Mentioned In This Episode
Episode 36- How Marketing Tactics Can Support Your Sales Team
Nancy's website
Nancy’s autographed book - No Pressure Selling
Links to Nancy’s other books
Compelling Selling
Words That Sell With Style
Closing More Sales: Introduction to AlikeAbility (Looking Through The L.E.N.S. Of Prospects Book 1)
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Products We Recommend
TubeBuddy for YouTube Video SEO
TubeBuddy App for your iPhone
Links to Previous Episodes & articles
- Episode 28 - A/B Testing To Convert More Leads Into Customers
- Episode 52 -How To Create Professional Marketing Videos
- Episode 62 - YouTube Ads – Tv Commercials For Small Business Marketing
- Marketing Masterminds - Better Customer Relationships: A Marketing Analytics Process
- How To Find Your Google Form Link Video
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co free marketing educational content with how to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest: Today we are going to talk about YouTube ads, the modern, highly targeted, cost-effective TV Commercial of the future.
Products We Recommend
TubeBuddy for Youtube Video SEO
Easy Simple Video creation with Canva
Adobe Premiere Pro for more advanced video editing
Links to Previous Episodes & articles
Episode 43 - Which Digital Ad Platform Should You Use If You Have a Limited Budget?
Episode 20 - How To Do Digital Advertising The Right Way
Episode 52 -How To Create Professional Marketing Videos
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
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This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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Links Mentioned In This Episode
Products We Recommend
Emotional Intelligence Book by Brandon Goldman
Story Brand By Donald Miller
Links to Previous Episodes & articles
Episode 7 - Value-Based Marketing To Increase Sales
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co for free marketing educational content with how-to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest Click-through rates (CTRs) are the total number of people that saw your marketing and took action. Today, we are going to talk about ways to improve those percentages.
Links Mentioned In This Episode
Products We Recommend
Mailchimp
Constant Contact
Supermetrics
Links to Previous Episodes & Articles
MMM Article - Data Analytics Is Necessary In Marketing Led Business Growth
MMM Article - Importance of Ranking Your Article In A Google Answer Box
Episode 48 - Data to Drive Marketing Decisions
Episode 58 Google My Business Review
Love our Podcast? Buy us a cup of coffee to help keep creating for you
Check out our new blog at marketingmasterminds.co Free marketing educational content with how-to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest:What Is The Process Like To Work With Inkyma? Find out how our introduction and onboarding process is different from most in the marketing industry.
Links Mentioned In This Episode
Episode 1 - Marketing Strategy vs. Tactics
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog Marketing Masterminds, for free marketing educational content with how-to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest: SEO is a really important marketing tactic that every business needs to embrace. Google My Business is just one of the pieces of that tool.
Links Mentioned In This Episode
Google My Business
Marketing Masterminds Article Ranking Articles in A Google Answer Box
Marekting Masterminds Article Data Analytics Is Necessary In Marketing Led Business Growth
Episode 56- Social Pilot Review
Episode 40 - Tool Evaluation: Rank Math For Easy SEO
Love our Podcast? Buy us a cup of coffee to help keep creating for you
Products We Recommend
Supermetrics Data Aggregation
Social Pilot
Rank Math
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Products We Recommend:
Sign Up for FlyWheel - 2 months free
Links to Previous Episodes
Episode 4 Hosting Options To Drive Business
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Check out our new blog at marketingmasterminds.co Free marketing educational content with how-to’s and training coming soon.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Links Mentioned In This Episode
Sign Up for Social Pilot
Sign Up for Canva
Check out our new blog at marketingmasterminds.co Free marketing educational content with how to’s and training coming soon.
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Episode 14 Email vs. Social Media Marketing
Episode 22 A simple SEO strategy for your website
Episode 41 Using Artificial Intelligence to Streamline Your Marketing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest:
ChatBots To Increase Lead Conversion On Your Website can be achieved with the right app on your website and a few simple steps. Tidio offers features and templates for all your business needs.
Links Mentioned In This Episode
Link To ChatBot
Link to Calendly
Marketing Masterminds blog
Love our Podcast? Buy us a cup of coffee to help keep creating for you.
Episode 30- Getting More Revenue From Existing Customers Pt 1
Episode 31- Getting More Revenue From Existing Customers Pt 2
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest: 1 simple way to keep from getting hacked is preventability. In today’s episode, Audrey reviews LastPass and its inexpensive peace of mind for your business.
Links Mentioned In This Episode
Signup for Lastpass
Marketing Masterminds- How To Use A Password Manager Across Multiple Devices
Marketing Masterminds-Best Tips For How To Organize Your Passwords
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest: On Episode 53, we discuss how stress affects marketing performance with guest Dr. Torrie Kalm, PsyD, owner of the Kalm Effect, who helps individuals overcome obstacles and achieve their goals.
Links Mentioned In This Episode
The Kalm Effect This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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About Today’s Topic or Guest
How To Create Professional Marketing Videos might look intimidating, but it’s one of the best ways to get your business seen. Need tips, tools, and resources to get started? Audrey’s got you covered!
Links Mentioned In This Episode
Episode 43 - Which Digital Ad Platform Should You Use If You Have a Limited Budget?
Tubbuddy for YouTube
Boom Mic & Accessories
Blue Yeti Microphone
Microphone sponge cover
Yeti USB Mic to iPhone connector
Optional Floor stand
Wireless earbuds with built-in mic
Apple Airpods
Kurden S8
Lapel mic
Giant Squid Omnidirectional Mono Microphone
Mic lapel with bodypack transmitter
Lighting Packages
10" Ring Light with 50" extendable Tripod Stand
2 pack LED video light Kit
green screen background
Tripods and Accessories
50" lightweight Tripod
iPhone mount for the tripod
Video Editing Programs
Camtasia
Premiere Pro
Final Cut Pro
Email systems we recommend
Mailchimp orConstant Contact
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest
Today Audrey interviews Jen Draper of BANK who came up with a scientifically validated method to predict buying behavior in 90 seconds or less in Marketing Based On Personality & Values.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Jen Draper’s Website
Sign up for BANK Program
Story Brand by Donald Miller
Why They Buy by Cheri Tree
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest
Today Audrey interviews Duane France of Head Space and Timing who uses his 22-years of military
experience and mental health training to bring awareness to the psychological disparities our service members
and veterans face when returning from service.
Links Mentioned In This Episode
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
Head Space and Timing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest: Ethical Marketing Practices, learn how to ethically market your business for growth and leads and happy customers.
Links Mentioned In This Episode
Episode 19 - Email Sales Funnels For Lead GenerationEpisode 1 - Marketing Strategy vs. Tactics
Sign Up For Zero Bounce For Email Scrubbing
Sign Up For Mailchimp For Email Send And List Management
Sign Up For Constant Contact For Email
Link To Hatch Automated Outbound Messaging Services
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest
On today’s episode, Data To Drive Marketing Decisions, Audrey discusses why business owners need to pay attention to data and metrics to keep fueling their business forward.
Links Mentioned In This Episode
Episode 19 - Email Sales Funnels For Lead Generation
Episode 28 - A/B Testing To Convert More Leads Into Customers
Episode 1 - Marketing Strategy vs. Tactics
Episode 22- A Simple SEO Strategy For YOur Website
Sign Up For Supermetrics for data aggregation
Sign Up For Zero Bounce for email scrubbing
Sign Up for Mailchimp for email send and list management
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest: A Shopify Review for eCommerce businesses or brick-and-mortar stores trying to make additional money online.
Links Mentioned In This Episode
Audrey’s Calendly Scheduler
Shopify Pricing Page
Mailchimp Registration
Episode 3 - Top 5 website design mistakes
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
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About Today’s Topic or Guest:
To Drive Audience Engagement, Welcome Emails should be at the top of your priority list once you’ve decided to use email marketing as a selling tactic.
Links Mentioned In This Episode
Episode 19- Email Sales Funnels For Lead Generation
Episode 22- A Simple Seo Strategy For Your Website
Episode 36- How Marketing Tactics Can Support Your Sales Team
Episode 30- Getting More Revenue From Existing Customers Pt 1
Episode 31- Getting More Revenue From Existing Customers Pt 2
Episode 41- Using Artificial Intelligence To Streamline Your Marketing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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About Today’s Topic or Guest
Facebook Disabled Me and thousands of other accounts over the last couple of years and it is time to learn the steps to take back control of your account.
Links Mentioned In This Episode
Facebook Disabled Discord Chat
5 Things to Try When Your Facebook Account gets DISABLED for NO REASON in 2021! #facebookdisabledme
List of Oculus Form Questions to be prepared for:
1. The name and current email address on your Facebook account
2. An alternative email address that has not been associated with any Facebook accounts before (this helps us if we need to secure your account)
3. Your Oculus product serial number (if you haven't received it yet, please provide your Oculus order number)
4. The exact error message you received when trying to access your Facebook account (include screenshots, if possible)
5. Country of residence
Petition to sign for Facebook Disabled Accounts
Links to email addresses you can use outside of Facebook This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
Facebook
YouTube
About Today’s Topic or Guest
What is your time worth? That is the ROI of Time. People, money, and skillsets are all your friend in this situation. Whether you have more time than money or money than time, Audrey is going to help you understand the ROI within your business.
Links Mentioned In This Episode
ROI Definition
Mailchimp - sign up link
Episode 34- Product Review and Deep Dive: Mailchimp Email and CRM System
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
Facebook
YouTube
About Today’s Topic:Which Digital Ad platform should you use if you have a limited budget? You might be thinking of a couple of platforms, but there is only one that will give you results with a much wider ranger. Google Ad Platform will be the place for all your digital advertising needs and Audrey is going to dissect this platform in today’s episode so you can get started on your business marketing journey.
Links Mentioned In This Episode:
Episode 20- How To Do Digital Advertising the Right Way
Episode 28- A/B testing to convert more leads into customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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About Today’s Topic or Guest:
In today’s episode, Fractional CMO Model For Business Growth, Audrey is going to ask you to take off your rose-colored glasses, take a hard look at where you want to be a year from now, and hire the right person at a fraction of the cost to get the job done right!
Links Mentioned In This Episode:
Episode 1- Marketing Strategies vs. Tactics
Episode 37- Strong Brand Identity Part 1: The Customer
Episode 38- Strong Brand Identity Part 2: How To Talk To Your Customers For Better Engagement
Episode 39 - Strong Brand Identity Part 3: Branding Visual Identity
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
In today’s episode, Using Artificial Intelligence To Streamline Your Marketing, Audrey gets her listeners familiar with Artificial Intelligence (AI) or more loving known as automation, and all the ways it can help you level up your business without hiring another human. Tune in!
Links Mentioned In This Episode:
Episode 33 - Marketing Recurring Revenue Streams for Steady business growth year after year
Episode 29- Maximizing Your Existing Customers to Grow Your Business
Episode 28 - A/B Testing to Convert More Leads Into Customers
www.calendly.com
www.zapier.com
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Show Summary:
Marketing Strategies Podcast Episode 40 Tool Evaluation: Rank Math For Easy SEO.
What is the one word that can be said that will make every business owner and web designer break out into a cold sweat? SEO! We know our websites need it but seldom have an idea how to do it easily and, more importantly, effectively. Today Audrey explores Rank Math and how she uses this website plugin on her clients’ sites to optimize and get some good organic traffic flowing.
About Today’s Topic or Guest:
In today’s episode, Tool Evaluation: Rank Math For Easy SEO, Audrey discusses Rank Math, one of her top tools to help you through all your worries about SEO. So let’s get educated, take action and get some traffic to your site.
Links Mentioned In This Episode:
Episode 22 - A Simple SEO Strategy For Your Website
Rank Math
YouTube - How to install and setup Rank Math for beginners
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
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Show Summary:
Marketing Strategies Podcast Episode 39 Strong Brand Identity Part 3 Branding Visual Identity. This is part 3 of our 3 part series, Strong Brand Identity. If you haven’t had a chance already, definitely go back and listen to parts 1 & 2, as Audrey really brings this full circle. In this episode, Audrey gets to the exciting stuff, the stuff every business owner really thinks about when they hear the word “branding.” She discusses logos, artwork, colors, fonts, and how to get a super cohesive look for your brand. This is what is going to set the tone for your entire business moving forward and how you are viewed by your customers. And making some room in your budget to hire a professional for this should be an option if you want it done right from the start. Dive in and let’s start attracting that perfect customer!
About Today’s Topic or Guest:
In today’s episode, Strong Brand Identity Part 3 Branding Visual Identity, we get to the fun stuff. Audrey will be talking about logos, artwork, fonts, colors, video, and how to make your brand a cohesive one. You could DIY this, but Audrey strongly recommends getting yourself a branding expert. Listen and learn why!
Links Mentioned In This Episode:
Episode 2 What is Branding
Episode 37 - Customer Persona
Episode 38 - Voice Of The Customer
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
In today’s episode, Strong Brand Identity Part 2 How To Talk To Your Customers For Better Engagement, we answer the questions:
- What do they want from your brand?
- What is their problem? (Internal and External)
- Why should they choose you?
- What do you want them to do to solve their problem with respect to your brand?
- What does success look like if they choose you?
- What does failure look like if they Don’t Choose You?
Links Mentioned In This Episode:
Episode 2 - What is Branding
Episode 3 - 5 Website Design Mistakes
Episode 37 - Customer Persona
Story Brand
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today's Topic:
Have you already branded yourself? Are you still hung up on the obvious things like colors and logos? Most business owners jump to these exact things when they hear the word branding. What most fail to realize or realize too late is that your customer’s persona is actually what MAKES your brand. Knowing who you’ll talk to and why you’re talking to them will determine your logo, colors and the language you’ll use. Whether you’re doing this retroactively (and I think you should) or starting from scratch, this episode will develop as a business owner for the long haul.
Links Mentioned In This Episode:
E 2 What is Branding
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
If you have a sales team or a business development team, you still need a robust marketing plan in place. Many business owners or executives think they need just one or the other but they actually support each other in the growth of your business. Although advanced, the selling methods in this episode are going to set you apart from the rest and really make a killer impact on your sales long term.
Links Mentioned In This Episode:
E19 Sales Funnels
E30 amd E31 -Revenue existing customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Show Summary:
Since the pandemic, I think we are bound to see a resurgence of in-person events as both business owners and clients alike are itching to interact with one another. Events are fun, they create energy and excitement but they also come at an expense, both time and monetarily speaking. Whether you’re hosting a B2B or B2C event, there are plenty of action steps in this episode to make it worthwhile for the host and its attendees.
Links Mentioned In This Episode:
Sign Up for a Mailchimp Account
E 15 - Network Marketing as a tactic
E21 - Holiday marketing
E 17 - Seasonal Business Marketing
E14 – Email vs social media marketing
E19 Sales Funnels
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
On today’s episode we really take out our magnifying glasses and take a look at why Mailchimp is simply one of the best tools in your marketing shed. Spoiler Alert: We are affiliates! But we’re also super passionate about this system and all of its wonderful capabilities it has in comparison to what’s out there. So come take a listen to why we love Mailchimp’s features so much and how it to optimize the platform for your business.
Links Mentioned In This Episode:
Sign Up for a Mailchimp Account
E 14 - Email vs social media marketing
Episode 19 - email sales funnels
E 28 - A/B Testing
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
In a world where consistent pay is synonymous with unicorns and dragons for small business owners. Wouldn’t it be great if you could count on a base income that is consistent every month almost like a traditional paycheck? In this episode we are going to talk about the different types of recurring income programs you can create for your business and how to market them.
Links Mentioned In This Episode:
Episode 30
Episode 20
Episode 19
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
About Today’s Topic or Guest:
Today’s interview with Miriam is fun, inspirational and informative. Miriam is in Year 2 of her insurance business and we talk about how she planned to market her business vs what she actually did given the current social environment, her resource availability and what she knew about running a business. We also talk about great techniques she can add to her marketing plan for year 3 and beyond.
Links Mentioned In This Episode:
Episode 29
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
Show Summary:
In this episode, Audrey helps you see the potential in spending more time on selling to your existing customers and not just focusing on brand new customers. Balance is the key. If you’re looking for a DIY approach, start by implementing and focusing on your CRM database and then picking an email marketing system that’s right for you and your growing business. Once you have that all figured out, it’s time to set up your offers for each group, automate as much as possible and continue to learn.
Remember, with some consistent marketing strides and really learning the platform you’re using to market your products, your earning potential is unstoppable!
Links Mentioned In This Episode:
Episode 29
Episode 30
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic
In episode 29, Audrey talked about customer retention, referral and upselling strategies. In the next 2 episodes she’s going to break down really great strategies for increasing revenue with your current customers.
When trying to increase revenue from existing customers using a segmentation strategy, you can increase your profits by 25-95% just by focusing your attention on one key point: awareness. Most of your customers have tunnel vision and will only focus on the one thing that you offer them as a service. This is where awareness comes into play. It is your job to make your customer aware of all the things you offer and do well. To do that, you can use a segmentation strategy based on what goal you want to achieve.
Links Mentioned In This Episode:
Episode 29
Episode 1
Link for increased spend existing customers
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic
Many business owners ask the question “How do I get more leads to grow my business”. Since only 18% of business owners focus on customer retention and less focus on growing their business from their existing customers, the question they should really be asking me is “ how do I maximize my existing customers to grow my business?” It costs 5x more in marketing dollars to get a new customer than keep a current customer. 65% of your revenue comes from your existing customers.
The concept of Maximizing Your Existing Customers To Grow Your Business is exciting, but you need balance so make sure you don't go overboard on client retention strategies at the expense of new customer acquisition. Start by retaining the customers you already have with some simple actions steps in this episode and then slowly branch out to creating systems to acquire new ones.
Links Mentioned In This Episode:
Link for Stats and life time customer value - https://www.invespcro.com/blog/customer-acquisition-retention/
E15 Networking How to maximize this effect marketing tactic.
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic or Guest
A/B
testing is time consuming and complex. This episode is to just give you the
basics so you can start. It's an advanced concept but with time and
practice, you can master it. If you don’t want to take the time, consider hiring
an agency to do all of this for you. They will create the campaigns and the A/B
testing process for you.
Links
Mentioned In This Episode
E25
Interview with Hostie
E18
Convert Leads into customers with Landing Pages
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic or Guest
A business coach I know requested this topic so thanks Jen Draper for suggesting it!
Marketing is about consistency and execution. You need to consistently market your business from a solid plan. A marketing calendar will take you a long way into knowing what to do when and make it easier to be consistent.
Links Mentioned In This Episode
Seasonal Business Podcast
Marketing strategy
Christmas in July
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic or Guest
Audrey Kerchner shares her thoughts on the pros and cons of hiring an agency or contractor to work with the marketing aspect of your business.
Links Mentioned In This Episode
TOP 5 WEBSITE DESIGN MISTAKES
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic or Guest
Kilian Gordan and Craig Kallian are Business Development Managers with Hoste, a vacation rental property management company. In this episode we talk about how Hoste markets themselves but also how they market their customers' properties.
To learn more about Hoste and to contact them visit their website or call them at 719-344-9974
Links Mentioned In This Episode
Link to https://iamhoste.com/
Link to SEO Podcast episode
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
Links Mentioned In This Episode
Value based marketing Podcast Episode
Value Based Marketing article
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About Today’s Topic or Guest
Axon Health is owned by Dr. Abraham and Dr. Pannella, a husband and wife chiropractic team that met in chiropractic school in 2016. With similar backgrounds in health and fitness, they both value not only the importance of exercise, but one's ability to move freely without pain. Visit their website to learn more about services.
Links Mentioned In This Episode
Axon Health Website - https://www.myaxonhealth.com/
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
About The Host
Audrey Kerchner has over 20 years of experience in the marketing world. She has been at the helm of corporate branding and communications, digital marketing, print marketing and multichannel campaigns, across several industries. With her experience as both an internal strategist and at agencies, her knowledge is backed by results. Having worked on many marketing campaigns worldwide, Audrey knows the ins and outs of creating end-to-end marketing plans. She knows the importance of implementing a cohesive plan both online and off to bridge the gaps between digital and print marketing to position her clients for success.
Links Mentioned In This Episode
Top Five Website Design Mistakes (Podcast)
This Episode Sponsored By:
This episode is sponsored by Inkyma, a marketing agency for small businesses that want to share their greatness with the world. Inkyma helps businesses build a client base by developing creative solutions to reach new customers, build lasting relationships, and increase revenue. To meet your marketing needs, Inkyma has built a team with a proven process, with experienced staff and subject matter experts that execute the perfect combination of art, strategy and technology to help you grow your business.
Join Us on Social Media
YouTube
Acknowledgements
This show is produced in partnership with KPPF, the Power of Community, and is part of the KPPF Podcast Network. See all of the KPPF Podcast Network shows at https://kppfradio.com/podcasts/
Ho ho ho! It's the Christmas in July episode and Audrey's playing Santa with some very important information on starting your Christmas and Holiday marketing right now with a overview of tactics to implement for success.
INKYMA
How To Do Digital Advertising The Right Way
Marketing Strategies Podcast
Episode 18
How To Do Digital Advertising The Right Way
In this episode, I share how to do digital advertising the right way so you can use it as an effective marketing tool to grow your business without wasting a lot of time with trial and error.
I talk about what type of businesses ads are good for and different ways to use them, not just general promotions. Learn about the different platforms. Which are the most popular and what they have to offer, and what to put in the ads to get people to click on them.
Links to previous episodes I mentioned in the Podcast
Landing Pages
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Let’s talk!
The post How To Do Digital Advertising The Right Way first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Email Sales Funnels For Lead Generation
Marketing Strategies Podcast
Episode 19
Email Sales Funnels For Lead Generation
If you sell high ticket products or services or high trust services it takes on average 6 – 8 touches (emails, conversations, meetings, etc…) for a buyer to choose you.
When I have discussions with certain types of business owners they want a way to automate the touchpoints so they can maximize their time. My answer is always… Email Sales Funnels.
In this episode, I share what types of businesses do best with email sales funnels and what to put into an email sales funnel to make it effective to generate leads for your business.
Links to previous episodes that I mention in the podcast:
Website Landing Pages
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Let’s talk!
The post Email Sales Funnels For Lead Generation first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Convert Leads Into Customers With Landing Pages
Marketing Strategies Podcast
Episode 18
Convert Leads Into Customers With Landing Pages
Many business owners understand their websites but they don’t understand the power of landing pages which are just extensions of their websites. Used correctly they are a great way to generate more leads and get more customers. I find this tool is underutilized as a marketing tactic across almost every industry.
In this episode I breakdown what a landing page is vs a website and how to use them. I walk you through what to put on a landing page and use my website landing page as an example.
Here is the link to the landing page that I use as an example in the show – 5 Website Mistakes That Are Costings You Customers
Here are the links to previous episodes I mention in the podcast
- Marketing Strategies Vs Tactics
- QR Codes
- Seasonal Businesses Marketing Strategies
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Convert Leads Into Customers With Landing Pages first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Marketing Strategies For Seasonal Businesses
Marketing Strategies Podcast
Episode 17
Marketing Strategies For Seasonal Businesses
Marketing Seasonal Businesses can be a little tricky but if you create a strategy for your peak market as well as your off peak market you can increase revenue and maximize your time all year long.
In this episode we cover
- Examples of seasona businesses
- Events that trigger seasonality
- Ideas on how to market During Peak Seasons
- Strategies on how to market during off peak seasons
And so much more. Listen in and send me any questions you have
Previouse Podcast Episodes mentioned in the show
Email Vs Social Media Marketing
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Marketing Strategies For Seasonal Businesses first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Interview Hope Acker Storm Guard Colorado Springs
Marketing Strategies Podcast
Episode 16
Interview Hope Acker Storm Guard Colorado Springs
I had a great conversation with Hope Acker with Storm Guard of Colorado Springs about marketing, community involvement, and the seasonality of outdoor businesses and how it affects their marketing plans.
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Interview Hope Acker Storm Guard Colorado Springs first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Networking How To Maximize This Effective Marketing Tactic
Marketing Strategies Podcast
Episode 15
Networking How To Maximize This Effective Marketing Tactic
Many business owners think if they are Networking its the only marketing they need to do for their business. Or the opposite if they are running automated campaigns and ads they don’t need to Network. Networking is a tactic just like digital advertising and it should be considered when you are creating your overall marketing strategy to see if its effective for your business.
That’s only half the battle. Once you have decided to become a networker you have to do it the right way to maximize your investement. Not only your monitary investment but your TIME investement as well.
In this episode “networking how to maximize this effective marketing tactic” we talk about the different types of networking you can do and figure out which groups or organizations are a good fit for your type of business. I also provide some tips on how to do it well so you can maximize this effective marketing tactic in your business.
Previous episodes mentioned in this podcast:
Marketing Strategy vs tactics
Interview with Colorado Foothills Properties – These guys know how to network
BNI Givers Gain Philosophy – this is important for everyone not just BNIers
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Networking How To Maximize This Effective Marketing Tactic first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Email vs. Social Media Marketing. Which is Better?
Marketing Strategies Podcast
Episode 14
Email vs. Social Media Marketing. Which is Better?
When I chat with business owners and talk about marketing the conversation usually goes to social media. Its the relatively new kid on the block. But is it the right choice for every type of business.
That is what this episode “Email vs Social Media Marketing. Which is Better?” is all about. Which types of businesses do better with each tactic and how to use them together.
Here is the link to the strategy vs tactics episode I mentioned. Also in this episode are some snippets from a previous podcast with Cassie Smith owner of True Nature Roofing. Check out her full podcast.
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Email vs. Social Media Marketing. Which is Better? first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Use Niche Marketing To Grow Your Business
Marketing Strategies Podcast
Episode 13
Use Niche Marketing To Grow Your Business
In this episode I talk about the different types of Niche Marketing
- Vertical Niche Marketing
- Horizontal Nice Marketing
The benefits of niche marketing. I walk you through how to identify your niche and how to start working with them.
Here are links to previous podcasts that I mention in the show
Marketing Strategy Vs. Tactics
Value Based Marketing
Check out the article we wrote about niche marketing too.
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form on our home page. I appreciate all your feedback.
You can also schedule a complimentary marketing evaluation as well. Lets talk!
The post Use Niche Marketing To Grow Your Business first appeared on INKYMA and is written by Audrey Kerchner
Audrey's special guest is Brandon Eldridge, Branch Manager for Vectra Bank Colorado's downtown Colorado Springs location. Today's discussion revolves around corporate social responsibility and the ways Vectra Bank is involved in the community. Sponsored by Inkyma.
INKYMA
Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing
Audio book concept. Headphones, coffee and old books over stone table. Top view with space for your text
Marketing Strategies Podcast
Episode 11
Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing
In this episode, I have conversation with Cassie Smith of True Nature Roofing. A womens owned roofing company. This by itself is pretty inspriational.
Not only do we talk about the advantages of being a women business owner we also talk a deep dive into how you can leverage business connections through social media as another way of giving and getting referrals.
I really enjoyed talking with Cassie so much and I hope other women become inspired to buy or start their own business.
Check out our previouse episodes on our podcast page.
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form below. I appreciate all your feedback.
The post Leverage business connections through social media – Interview with Cassie Smith Owner of True Nature Roofing first appeared on INKYMA and is written by Audrey Kerchner
INKYMA
Use QR Codes To Increase Sales
Marketing Strategies Podcast
Episode 10
Use QR Codes To Increase Sales
QR Codes are finally ready for prime time. They are the bridge between print and digital marketing. This opens up more opportunities for people to work with your business.
I talk about where to use them both in print and where they can point to online with examples. I also cover how to create them.
I reference the Pivot Your Business podcast episode in this episode as well. Here is the direct link to the show.
Check out our previouse episodes on our podcast page.
Thanks so much for listening. If you have a question or a show topic suggestion fill out the contact form below. I appreciate all your feedback.
The post Use QR Codes To Increase Sales first appeared on INKYMA and is written by Audrey Kerchner
Marketing Strategies Podcast Episode 8 Giving Back Campaigns Interview | Adam and Son Auto Plaza Scott Gill with Adam and Son Auto Plaza and I had a great discussion about how companies can create and promote giving back campaigns. These types of campaigns are a really great marketing tool when inspired from the heart. They […]
Marketing Strategies Podcast Episode 8 Network Marketing Interview | Colorado Foothills Properties I had a wonderful discussion with John and Tyson Liese, father and son owners of Colorado Foothills Properties. During the interview, we had an in-depth discussion about how to use network marketing to increase awareness and build a strong referral base regardless of […]
Marketing Strategies Podcast Episode 7 Value Based Marketing To Increase Sales Value Based Marketing is targeting customers who are willing to pay more for the a product because it aligns with their values. Learn how to be able to charge more and attract the right type of clients to your business. I share what the […]
Marketing Strategies Podcast Episode 6 Marketing Interview Infinite Disposal In this episode, I have a conversation with Chad Mason from Infinite Disposal where we talk about the business, the waste management industry, and how they market to their customers. We chat about QR codes Video and what type of video works best for them Social […]
Marketing Strategies Podcast Episode 5 Pivoting Your Business I’ve spoken with many business owners during the pandemic of 2020\2021 some pivoted early, some late, many not at all. The pandemic is an in your face example of why as a business owner you need to remain flexible, agile and always be growing your business. Pivoting […]
Marketing Strategies Podcast Episode 4 Website Hosting Tips To Drive Business For many business owners hosting there website is usually an after thought and they go with the low cost plan. This can be a big mistake if you are doing outbound marketing and trying to drive business. If you don’t have the right hosting […]
Marketing Strategies Podcast Episode 3 Top 5 Website Design Mistakes A website can look beautiful but still not be set up to attract potential customers to buy from you. Function and layout play a big part in the customer buying process. Are you losing sales because your website isn’t designed with your customer in mind? […]
Marketing Strategies Podcast Episode 2 In this episode, I answer the question: What is Branding? Here’s a hint. It’s not your logo (okay, not JUST your logo). Here is what we cover: The different parts of a brand Benefits of a strong brand How to protect your brand Thanks so much for listening. If you […]
Marketing Strategies Podcast Episode 1 In this first episode of the podcast, I talk about the difference between marketing strategy vs tactics. The difference between marketing strategy and tactics The 5 Steps to take to develope a marketing strategy The type of tactics you can develope based on your strategy The 4 buckets of intent […]