The Libertarian Fundraising Podcast: Recent Episodes
David Lowenthal
David Lowenthal--the world's leading expert on libertarian fundraising--shares daily secrets on how to write high-performing fundraising and marketing copy that makes your donors pay, stay, and refer to others! David is also the publisher of the David Lowenthal Report--the world’s first newsletter for helping pro-freedom organizations write breakthrough fundraising copy.Sign up now and you'll get a free digital copy of his book, 32 Jackpot Marketing Secrets From History's Greatest & Craziest Persuaders!You can do so here:davidlowenthal.substack.com
Gary Bencivenga has been called the world’s greatest living copywriter, even by people who could also be called the same!
He’s written some of the most successful ads and sales letters in human history, from the famous “Do you make these mistakes in job interviews?” ad, as well as massive hits like “The Greatest Ham I’ve Ever Tasted!” and many, many more.
But nothing beats the online sales letter he wrote for the Fresh-Pressed Olive Oil Club.
Why?
Because there is a Mt. Everest-sized chunk of marketing and persuasion embedded within this letter, brilliantly combining “infotaining” content and selling completely seamlessly!
And there is no ad or sales letter I’ve ever read that has taken something so seemingly boring and turned it into a “gotta-gotta-gotta have it!” so quickly and effectively for me as this one.
In this episode, you'll discover why I believe this is perhaps one of the best sales letters ever created!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
I’d like to share a dead simple and barbarically “low-tech” research system with you that can cut the time it takes you to write a sales promo in half...and double your productivity in the process!
I learned it from the great Elizabeth Gilbert, author of the 2006 bestseller Eat, Pray, Love (which was later turned into a movie starring Julia Roberts), which has sold over 12 million copies in over 30 different languages.
But don’t think she’s just some slouch “one-hit wonder” who happened to get lucky one day 15 years ago.
Gilbert has also written nine other bestselling books since then that have netted her a very pretty Sacagawea Dollar!
And with each of these bestsellers, she used the exact same “low-tech” research method that can be used by anyone--even newly literate toddlers and senior citizens who have never used a computer in their lives--to bang out successful ads, sales letters, web pages, social media posts, and jackpot marketing copy of any kind!
In this video, you'll discover this “easy-as-pie” research system that can help you write higher converting sales/fundraising copy in half the time and boost your sales and donations!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Perhaps no newspaper in the world is more synonymous with the world “tabloid” than the UK newspaper, The Daily Mail. In fact, I would go so far as to say that “the Mail” INVENTED the tabloid news industry or at least the 20th-century version of it.
If you’re not a devoted reader of the Mail, chances are that you stumbled across many, many of their viral stories that routinely get reposted on internet news aggregators and social media, racking up millions of likes, comments, and shares.
And I think the reason for the paper’s 125-year success was best summed up by one of its writers when she said:
“And despite sneers from the achingly trendy, we have never deviated from championing the underdog, the ordinary David being crushed by the State’s overweening Goliath.
“....News is what somebody, somewhere wants to suppress.”
In this episode, you'll find out why you should leverage your market’s enemies for your own benefit!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
It’s hard to believe now but the United States of America––the only country to put the words “life, liberty, and the pursuit of happiness” as its founding slogan––actually managed to get a constitutional amendment passed that banned alcohol for close to 15 years from 1919 to 1933.
The decision took millions of Americans by surprise. But for one group, it was the culmination of a political plan that was three decades in the making.
The Anti-Saloon League (ASL) was created in 1893 with the mission of banning the selling and drinking of alcohol nationwide. And while it wasn’t the first activist organization to call for national prohibition, its founder, Reverend Howard Hyde Russell, discovered that the reason why the movement had failed was because no organization was solely dedicated to the cause by itself.
The ASL started its own publishing company in 1909 next to its headquarters in Westerville, Ohio that would soon produce so much marketing material that it would make the League into a media empire (they produced and mailed over 40 tons of promotional materials PER MONTH, which made Westerville the smallest town to have a first-class post office in the country).
The league’s campaign literature ranged from cartoons and newspapers, to anti-alcohol encyclopedias, fliers, print advertisements, and even stories and songs celebrating sobriety!
Here are the 3 irresistible marketing principles that ran through all the League’s messaging always had three key persuasion principles that changed America (for the worse), and can be used in any industry selling any product, service, cause, or whatever.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
"I wouldn't be friends with somebody who watched my show!"
That’s what Jerry Springer--America’s most raunchy daytime network TV host--said in response to a friend of his who adamantly declared she hated his show.
But know that his first show bombed and was more boring than listening to Hillary Clinton talking about the technological intricacies of mass email deletion?
It’s true!
Springer only became the infamous and insanely popular host after he adopted an all-too-often-overlooked direct response marketing principle that took him from the ratings swamp...all the way to the ratings stars!
This principle is so common sense and is so effective at creating profitable success that it’s a real noggin-scratcher why so many direct response copywriters and entrepreneurs miss it.
In this episode, you'll discover the Springer example of just how successful you can be when you start applying this obvious principle to your business or nonprofit!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
If you’re a direct response marketing copywriter or entrepreneur who writes their own sales copy and wants to learn how to write better copies that maximize your sales and income, you should study the Admiral Byrd expedition letter.
No less an authority than Gary Halbert—one of the top direct response copywriters in world history—decreed that it is one of the nine exclusive ads he recommends studying to boost your copywriting skills.
Why?
Because even though it’s a donation letter (rather than a commercial sales letter), it does a better job “selling” its prospect than the vast majority of sales letters from for-profit companies do today!
In this podcast episode, you'll discover why and how you write this same excitement into your fundraising and sales letter!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
One of the greatest consumer psychology books you could ever read is Robert Cialdini’s Influence: The Psychology of Persuasion. If you’ve never read the book (and you SHOULD read it), it’s about how “compliance practitioners” (Cialdini’s term for people whose job it is to persuade people) like salespeople, advertisers, negotiators, lawyers, politicians, tabloid journalists, etc. use certain rhetorical “weapons of influence” to “produce a distinct kind of automatic, mindless compliance from people...without thinking first.”
While Cialdini talks about several of these persuasive “weapons,” the one I want to talk about here with you is the one he calls “the friendly thief,” which simply means that we are much more likely to buy from somebody we already know and like.
It seems like a self-evident point to say now in the age of the internet, social media, algorithms, affiliate marketing, mass targeted content/advertising, that “liking” has become the universally-known currency of the modern 21st-century economy.
But the cracking of the “liking code” happened long before the internet, way back in the 1940s and 50s with the invention of the “party selling plan.”
Here’s the story.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Here’s the story:
Back in the 1920s and 30s, most American homes were heated with coal-fire furnaces because it was the cheapest and most efficient option.
However, one particularly nasty side effect of the coal furnaces was that the soot that burned off from coal would stick to the wallpapers of people’s houses, staining it and leaving behind an ugly black residue.
At the time, the best way to clean it off was with a manufactured piece of clay that you could rub on the wallpaper to remove all the coal stains. And because so many homes in those days had coal furnaces, it was quite a profitable product to sell.
But, by the end of World War II, coal-fired furnaces were increasingly being replaced by clean-burning oil and gas furnaces that left no residue behind. And sales of wallpaper cleaner were further crippled by the invention of vinyl wallpaper, which only needed a quick rub with soap and water to be cleaned.
This endangered hundreds of businesses who made and sold the old wallpaper cleaner––businesses like the one owned by Cleo and Noah McVicker.
The McVicker brothers owned a soap company that made wallpaper cleaning products that they sold to grocery stores but ran into financial trouble when the orders stopped coming.
The result was the invention (or reinvention, more specifically) of the kids sculpting toy called Play Doh, which is a real life example of what Eugene Schwartz--the world’s greatest copywriter--called a “5th Stage” product--by far the toughest kind of product to sell.
In this episode, you'll discover the secret of how to sell the toughest type of product, service, candidate, and social/political cause there is!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Time for a little role play.
Imagine you’re a congressman from Texas and you want to run for president.
You have no money or fundraising base, no party support, no sympathetic media or platform that you can use, and, except for a teeny-tiny group of ideological comrades, absolutely no one in the county (outside of your congressional district) knows jack squat about you.
How well of a job do you think you’d do?
You’d probably have to drop out of the race faster than a burp in a dust storm.
And in any other circumstance, you’d be right as rain.
Below is the story of how one of the “rinky dinkiest” of presidential campaigns used this “easy-as-pie” fundraising principle to completely bypass the GOP’s big corporate donors to raise more money from average Americans in a single day than any other campaign history!
But that’s just the financial tip of the iceberg because the gold-plated public relations victory that came from the event brought in a lot more money throughout the campaign, too, than just the initial amount!
In fact, it’s so bloody simple it’s wonder why more political campaigns, more nonprofits, and more businesses don’t use it!
In this podcast, I’ll talk about why marketing event was just so successful, and show you how you can use the same “PR marketing” in your own freedom-loving nonprofit or business.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
That’s what one of America’s top oil & gas executives said to one of his underlings about her in an impressive documentary about Jane Goodall, universally recognized as the world’s foremost expert on chimpanzees.
The documentary talks about in detail how the world’s most legendary naturalist used her international fame as leverage.
Which, if you think about it, is pretty amazing.
Just by stoking pure fascination with the animal kingdom and by her incredible force of will, she rose to become one of the most famous people on the planet, able to bend powerful governments and corporations to her will.
Because Goodall recognized very early on in her journey into Africa that her example provided a powerful contrast that would force people to immediately look up and take notice. She once said:
“People know I was going out and studying chimpanzees when nobody was doing that. And there was this picture in their minds of these hairy apes, and a young blonde English woman out in the jungle. That’s captivating!”
Now, she’s an international symbol of naturalism and conservation for people, who lived a life of wild freedom that was much more adventurous than their own.
And because of that, she was able to, whether intentionally or unintentionally, use her own story to cultivate a devoted fan base of millions all around the world––some of whom work at the highest levels of society.
And in this podcast, I dissect and detail how I believe Goodall used the classic power of branding to build her, why so many liberty-minded businesses and nonprofits are leaving valuable opportunities on the table by ignoring it!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
In 1938, a little-known actor and playwright named Orson Welles and his cast got on the air of CBS radio to perform a “radio drama,” which is simply a dramatic story told over radio. What would later come would be known as the greatest prank of the 20th century.
The drama was called “War of the Worlds,” consisting of a series of make-believe news reports about an alien invasion from Mars, complete with news cutaways and battle sound effects.
After it aired, it turned out that much of the audience had believed it was real! And it made Welles an international celebrity overnight.
It even got him a lucrative contract with a Hollywood studio and made the hit movie Citizen Kane, which is considered the best movie ever made.
But the real marketing lesson here that I get into in this podcast is to understand why “War of the Worlds” made people go absolutely bonkers believing it was true.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
It’s not exactly a profound statement these days to say that it feels like we have more choices than we’ve ever had in all of human history.
Indeed, just pull up YouTube and behold the thousands of videos that are offered up to you the moment you get on the site; or the hundreds upon hundreds of book and product recommendations you get on Amazon; or even the menu you get at the local Denny’s or IHOP diner, with page after page of soups, sandwiches, salads, sides, etc. (Is it just me or does every breakfast place in America feel like it has more pages than a Merriam-Webster dictionary!)
And it’s only going to get more intense as time goes on because experts now say the total amount of information in the world doubles every 13 months. And in not so long, it will double every 12 hours!
That’s more information than any of us could even hope to understand in a million lifetimes.
Anyway, the reason I bring all this up is because we all know the feeling of “analysis paralysis”––that feeling of dread when you have so many choices and options that you can’t decide so you just completely shut down and refuse to make a decision.
And given the alarming growth of human knowledge I mentioned above––which will create more product and service choices than ever before––I predict that “analysis paralysis” will become an epidemic (which is strong language because I’m writing these words during COVID-19 scare-demic!), with people having complete mental nervous breakdowns because they won’t be able to handle it.
Which is why in the coming years, customers will gleefully and joyfully welcome FEWER options and LESS choice.
And no one is in a better position to dominate this new reality than the superstore chain Costco.
In this episode, I’ll show you how Costco has used this principle to dominate its market--and how you can use it to dominate yours if you so desire.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
An essential secret taught by a Pulitzer Prize-winning historian!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
What copywriters can learn from political opposition (“oppo”) researchers
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Political opposition researchers have one goal in life, which is to dig up “by hook or by crook” the information that will critically damage and defeat their client’s election opponent.
They’re known for digging through a candidate’s or someone close to the candidate’s student records, criminal records, social media accounts, organization memberships, medical records, voting records, business records, and whatever else of importance they can get their hands on. And if they’re politicians, the oppo researchers will go through and find every political position they’ve ever taken, every interview, and every speech they’ve given in their whole life.
They know that if they dig deep enough, they will always find a weakness.
Just like Joseph Stalin’s chief interrogator used to say, “Show me the man and I’ll show you the crime.”
A good oppo researcher can say “show me the candidate and I’ll show you the career-ending secret he has.”
In podcast episode, I’ll show you what you can learn from political opposition researchers to write breakthrough copy!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Consider this strange paradox: if you look around at any industry, you will find that only a tiny, tiny fraction of people within each become famous––either within their industry and/or the rest of society.
But the ones who do become famous are (usually) not the best and brightest in their respective fields.
Think about it for a minute.
Can anybody really say with a straight face that Judge Judy is really the best judge in the country?
Is it really true that TV’s Dr. Phil is the world’s best and most respected psychologist?
What about Jillian Michaels from the TV show “The World’s Biggest Loser”? Would you swear on your mother’s life that she is the best physical trainer on God’s green earth?
What’s more, there’s absolutely no objective reason why Kim Kardashian is the world’s richest and most celebrated reality television star by a country mile.
Hell, in some cases, you don’t even have to be particularly good at what you do to be the most famous and popular.
In this video I'll show you the bizarre story of how a failed comedian became America’s most respected “scientist” and the Dan Kennedy-endorsed secret to instant credibility in your field.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
If you have been online at all in the last four or five years, you’ve probably heard of the Internet sensation Dr. Jordan Peterson.
Before 2016, Peterson was an eccentric but obscure Canadian psychology professor whose first book probably sold a few dozen copies at most.
Flashforward to 2018 and Peterson is without-a-doubt the highest-paid and most famous intellectual in the world.
So how’d he do it?
Well, it all came down to a humble social media post that, whether the good professor realized it or not, put several time-tested marketing and persuasion principles to work and launched his career into superstardom and super-riches.
In this podcast, you'll discover what these principles are and how you can use them in your marketing to rapidly increase your sales and donations!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Look back on the mid-1990s’ political scene in America and what do you see?
You see a “Republican Revolution” in Congress where the GOP took control of Congress for the first time in 40 years, conservative causes raising tens of millions of dollars in funds, and a Democratic president passing conservative priorities like welfare reform and economic deregulation.
But what don’t you see?
You don’t see a TV news network dedicated to bringing news from a conservative perspective to conservative Americans––despite a massive audience ready for an alternative to the liberal and mainstream TV networks.
Until Roger Ailes came along, that is.
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Howard Stern, on the other hand, was the original “shock jock” and created such an earthquake in the talk radio business that you can define the time as “Before Howard” and “After Howard.”
By having the courage to say and do “forbidden things” on the corporate airwaves, Stern learned that there was a vast, untapped market out there of (mostly) men who wanted a national program that thought the same raunchy, outrageous, and “politically incorrect” things that they thought--all of which made him one the most well-known and most compensated radio personalities in American history.
Looking at these two crazy extraordinary guys and thinking they’re radically different because of their politics is way off the mark...because they both consciously saw what had to be done to rise above a crowded market of seemingly “successful competitors”.
And what they discovered is so unbelievably simple a 4 year-old toddler who’s just woken up from his nap could understand it!
Find out how you can use these Media Mogul principles in your own business or nonprofit here!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
If you’ve ever read Scientific Advertising written by the late great Claude Hopkins—the founding father of modern direct response marketing, you probably remember seeing his famous (and famously successful) Schlitz Beer ads.
In those ads, Hopkins shares with the prospect the whole magical world behind beer making—from the grain of the hops all the way to the final product in the bottle. The key thing to know about these ads was that there was little to nothing innovative about the Schlitz beer-making practice.
But what made the ads successful was that Hopkins was the first to take the prospect and reveal what it was like first-hand.
The same can be said of Al Capone, the most infamous gangster in American history, during the alcohol prohibition era in the 1920s and 30s.
Here’s why and how you can use the mega-successful Al Capone principles of legal and ethical branding.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
The other day, I was watching Jerry Seinfeld’s Netflix show, “Comedians in Cars Getting Coffee.” (If you haven’t seen it, the title pretty much sums up the premise of the show).
Each episode follows Jerry as he drives around with another famous comedian friend in a classic car going for coffee and talking about life and comedy.
While I was watching, I thought, “Man, there’s a TON of similarities between great comedy and great copywriting!”
In this episode I'll show you 6 unconventional insights from comedians that can help you write better sales copy and put more money in the bank!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
In this episode I'll reveal to you why I believe this man's opinion is the most important in the world--and how you can use the same principle to be a big fish in a small pond!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Here are the two irresistible marketing forces that created the most successful activist in American history.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
And how you can, too!
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Michael Moore's "documentaries" brilliantly use more elements from classic direct response marketing than they do from filmmaking.
Here's how YOU can use the same principles in your business or nonprofit.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
Johnny Cochran's marketing and persuasive genius went far, FAR beyond the "glove don't fit, you must acquit" one-liner.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
By using this tactic, Ogilvy immediately got people to take notice of him . . . he inspired curiosity in them—and curiosity is one of the most powerful human feelings for grabbing someone’s attention, even more so than greed or self-interest–according to Gary Halbert, the late A-list copywriter (who wrote the most mailed sales letter in history).
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
A couple years ago, I heard Sam Harris deliver a 10-minute or so monologue about how he managed to create such a thriving content business that leaves him with plenty of “walking around money” and has made him completely “un-cancelable” by both left wing and right wing politically-correct jihadis alike.
I doubt that only three or four percent of the hundreds of thousands of people who listened to him really understood the valuable public service that Harris was doing them completely free of charge.
For me, however, it was like finding gold in the mythical city of El Dorado!
I’ll even go so far as to say that I believe this is one of the most important and profitable marketing lessons I’ve ever learned.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe now: https://davidlowenthal.substack.com/
The bizarre (but extremely effective) marketing and branding principle that enabled Canada's founding father and longest-serving prime minister to "barf" his way into power.
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Like the show and want even more marketing secrets to help your libertarian nonprofit thrive in any fundraising climate?
Then sign up for my free e-letter, The David Lowenthal Report––the world's first direct response marketing newsletter devoted entirely to helping libertarian business and nonprofit entrepreneurs write turbocharged direct sales/fundraising copy for fun, principle, and profit!
When you sign up now, you'll instantly receive my FREE ebook 32 Jackpot Marketing Secrets from History's Greatest & Craziest Persuaders! delivered piping hot straight to your email inbox!
Subscribe here: https://davidlowenthal.substack.com/
After listening, you will be armed with five outstanding direct marketing books from some of history’s greatest salesmen that, if implemented, can take your fundraising or sales copy (and all your marketing, really) into the financial stratosphere.
I can also virtually guarantee you that these are books your competition have never even heard of, so even if you just get one idea from just one of these breakthrough books…you will have enough to blow past them in your fundraising or sales and leave them choking on your dust!
If you’d like to find out about the rest of the books in my “Copywriting Quickstart Masterclass,” you can get them by downloading a free digital copy of my book, 32 Jackpot Marketing Secrets from History’s Greatest & Craziest Persuaders, at the link below and going to the Appendix I:
https://drive.google.com/file/d/1omE4wlFFDkrXqSdRm6fIOtVe5EH7W4I0/view?usp=sharing
-David