DMS Live: Recent Episodes
Digital Media Solutions
Do you find it hard to keep up with the fast-paced digital marketing industry? Don’t let that hold you back from success! Hosted by performance marketing industry experts, DMS Live was designed with you in mind, bringing you best practices, key insights and tips to help take your digital marketing and advertising to the next level. Our episodes are here to break down all the industry’s hottest topics like affiliate marketing, lead generation and social media marketing as well as innovative topics like real-time data and push marketing. Created by Digital Media Solutions (DMS), a leading provider of data-driven, technology-enabled digital performance advertising solutions, DMS Live is here to inspire you to implement the strategies that will set you up for success. When you’re ready to up your game – turn up DMS Live.
Although in-person fundraising has returned for many nonprofits, digital advertising is still critical to amplify messaging, extend reach, grow subscriber lists and, most importantly, increase sustained donations. This DMS Live session will help elevate your understanding of 3 digital marketing best practices that can lead to successful sustainer-giving programs for your nonprofit, and help get your board “on board” with digital, sustainer-focused, performance-based campaigns.
Inbound call campaigns remain a successful avenue for advertisers looking to speak directly to interested consumers at the height of their intent. For marketers looking to continue their growth in the calls space, understanding where to invest time and spend and properly identifying target markets can help set campaigns up for success. Once launched, testing and optimizing ads and understanding relevant KPIs can help to further scale success.
Holiday sales are projected to surge by 7% in 2022. Are you ready for the holiday rush? Position your marketing to dominate during this fiercely competitive season with CPA campaigns. By leveraging CPA campaigns, advertisers can de-risk their media spend by only paying for the defined actions they want – like conversions or loyalty program signups. CPA campaigns should be a priority in Q4 marketing strategies.
Open enrollment is just around the corner. Are you prepared to maximize your marketing results? Make sure your team is connecting with the right people and following the best practices to boost enrollment volume and LTV while standing out in a crowded marketplace.
There’s a lot more to lead generation than just generating leads. From campaign set up to workflow management and KPI analysis, your campaign setup will have a strong bearing on your results. Are your campaigns following today’s lead generation best practices? Listen to this episode of DMS Live to find out!
Who doesn’t love a list? Listicles are a natural evolution of the scrolling, skimming, social media-dominated culture that characterizes so many online interactions. But to become more than pop culture mashups, listicles must offer value to both consumers and advertisers. Want to create fun, quick-to-read listicles that can drive sales? Listen to this episode of DMS Live to discover the 7 qualities your listicles need to have to achieve stellar results.
Do you RE-3? It’s the name of the game in 2022! This episode of DMS Live is breaking down everything you need to know. RE-3, or re-activation, re-engagement and retention, can help you maximize your monetization opportunities. As cookies continue to fade away, the more you know about and implement real-time data strategies, the better off you’ll be. This episode of DMS Live explains it all.
Achievable marketing objectives? Check. Brand safe? Check. Powerful and scalable? Check. Affiliate marketing is how you can level up your advertising strategies. During this DMS Live episode, we’ll answer the most frequently asked questions about affiliate marketing to help you learn more about the power and scalability of third-party campaigns.