Welcome to eCom Brand Builders - a place to learn and connect with entrepreneurs and marketers alike. This podcast is for brand owners, content creators, marketers, and media buyers to learn and share direct response marketing strategies. The focus of the podcast is to discuss winning ad creative and distribution strategies, methods, tips and tactics with experts in the industry. .
Ryan chats with longtime friend and founder of Vertiball (now Symbodi Labs), Curtis Kennedy.
Ryan sits down to chat with Jon Ivanko, co-founder of Formtoro. Formtoro is a software that leverages zero-party data and allows advertisers to get a better understanding of their customer and make informed decisions when growing their ecom businesses.
Ryan and Tom sit down to chat about influencer marketing, the types of content that resonates with (real) people, and how the production value of content affects results in direct response marketing.
We're joined by Robert Perry, a media buyer from Hemon Media (formerly Welling Media) to discuss media buying strategies, the importance of good creatives and the general landscape of eCommerce.