SOUL-D With Em': Recent Episodes
Emma Armstrong
Welcome to “Soul’d by Em,” the podcast where strategy, high performance, and soul-led psychology merges to guide you on a transformative journey.
Join Em’ as she delves into the art of life and business to create a life that’s both purposeful and powerful. Where the goal is to live your highest alignment!
Join Em’ a multiple business owner and specialist in strategy and human psychology, Where this podcast is your compass for navigating the business world with intention and energy!
Each week will be bite-sized pieces on all things marketing, leadership, team development and the wisdom of soul-led psychology. We explore how strategic planning aligns with the whispers of your soul, how high performance can be fueled by inner growth, and how psychology rooted in authenticity can lead to lasting success.
With a dose of raw authentic conversations from a new generation of change makers Whether you’re a business owner or you’re just striving for personal growth, you’ll find actionable guidance and thought-provoking discussions that bridge the gap between strategic thinking and soulful living.
Tune in to “Soul’d by Em” and embark on a holistic exploration of what it truly means to thrive. It’s time to merge strategy, high performance, and soul-led psychology to create a life that’s not only successful, but also deeply fulfilling
Goal setting is one of the single most important things you can do for your business if you want to achieve both short term and long-term success. In this episode, we talk about how to set goals easier with 4 key steps to create growth in your business.
In this episode we discuss:
- Why this is a good time to talk about goal setting.
- What does goal setting mean to you?
- Tips for looking for motivation when you lose it.
- Setting your goals from a conscious vs. unconscious level.
- Logical levels for setting a goal.
- Hidden goals – what they are and how they work.
- The importance of having an intention vs a goal.
- Why purpose and vision over metrics will win every time.
- Why you need to have a solid structure in your business.
Black Friday is so important for businesses. Why? Because this is a very big opportunity for cash injection in your salon.
In this episode, I’m going to share valuable tips and advice on how you can market your business during this holiday. I will also give fresh, new ideas, tactics, strategies, packages, and offerings that are effective and easy to implement.
In this episode, I dive into:
- Why Black Friday is so important for businesses to utilise and leverage.
- The difference between a service-based business and a retail business.
- The reason we do Black Friday online instead of doing it just in the salon.
- Mindset shifts we can apply for Black Friday sales.
- Tips for coming up with your packages and offers for Black Friday.
- Reasons why some owners don’t leverage on Black Friday.
- Ideas you can use for packages and offers on Black Friday.
- How to talk to the different audiences of your salon.
- Best ways to promote Black Friday.
- Using the strategy of urgency and scarcity to get sales.
- Repurposing your Black Friday content year after year.
I hope that the information I share here will help you execute your plan and give you the tools you need to market your business this coming Black Friday. I believe it can really elevate your business for 2023 and push your growth moving forward.
If you're feeling like your team is disengaged, struggling to get their motivation back, or losing their effectiveness at work, the solution could lie with the practical application of a few tips. Let's take a look at five easy strategies that you can implement in your business today and how it can help engage, motivate, inspire and get your team back on track.
In this episode we discuss:
- The importance of having a team that is fully connected.
- The disconnection that team members felt especially during the lockdown.
- The difference between our generation and the younger generation in terms of work-life balance and seeking purpose.
- The 1st strategy, aligning your values.
- The 2nd strategy, the two-word check-in to understand what’s going on in our teams.
- The 3rd strategy, doing a survey on your team about the different elements of the business.
- The 4th strategy, the importance of taking your team out of the working environment.
- The 5th strategy, creating fun and excitement within your environment to motivate your team.
Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
In today’s episode, we talk about the number one strategy that you need to use in your business every single day. Three simple steps that can be used for you and your team to help you find good momentum - and it’s called the 3 C’s. I’m going to give you practical tips and real-life examples of questions you need to ask yourself to help you achieve the results you want in business.
In this episode we discuss:
- The difference between strategy and tactics.
- Why we use tactics more than actual strategy in business.
- The reason why you need to work from a strategic approach to get the results you want.
- Understanding The Three C’s Concept Strategy.
- What happens when you don’t show up for marketing.
- Things you need to ask yourself to achieve the three C’s strategy.
Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
Getting back to focus is a skill that we all need in our lives. It can be easy to get distracted and reactive in business and life which may lead to us being stuck. But with the right strategies, you can fight these distractions and create space for your business to grow. In this episode, I’m going to talk about three ways we are easily distracted and give actionable strategies that you need to do to improve your performance, purpose and profitability.
In this episode we discuss:
- The reason why you’re not moving through are because of distractions.
- Why it’s so easy for salon owners to get distracted and reactive.
- Three ways we are easily distracted and actionable strategies around what we need to do in this place of focus and distraction and what it really looks like.
- The Salon Success Coach and how it revolves around performance, purpose, and profitability.
Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9
In business, we all want to be performing at our best all the time. But we know that this isn’t always the case. Sometimes, burnout can get the best of us so what we need to do is identify the steps we need to take in order to achieve the goals in our business despite it. So what is the key to achieving high performance in our salons? Listen in on this episode to find out.
In this episode we discuss:
- How performance looks and doesn’t look like.
- Why stress, tiredness, and fatigue leads to burnout.
- The difference between high performance and peak performance.
- Creating the best high performance from every element of your business.
- Steps you need to take to achieve your goals in business.
- The importance of having a plan.
- Don’t wait until you feel like it to work and perform.
- Be more of a leader than a manager.
Questionaire: https://forms.gle/RukW5PdQEsyg3R5Y9