The Making of a Marketer: Recent Episodes

Jess Nickerson and Andy Pondillo

LinkedIn Client Solutions Consultants, Jess Nickerson and Andy Pondillo explore the world of marketing through their unique paths. Each week they tackle a unique topic in the world of marketing, giving listeners the opportunity to live it in the moment through their eyes.

What happens when marketing, sales, business, and leadership all collide? We call that entrepreneurship! On this episode we explore the creative mind of David Schneider, CEO of Shortlist, to discuss his entrepreneurial journey. Leading growth at Shortlist, David's company specializes in SEO, website development, and content mastery. What does it take to operate successfully in today's climate? What is a day to day like for a CEO? And for our future entrepreneurs out there, what are the steps to success? Learn more about your ad choices. Visit megaphone.fm/adchoices

I'm sure we can all think of a list of our creative ideas that are stuck somewhere on a back burner that have never seen the finish line. Building a new program or product can be challenging! So what does it take to unlock your ultimate inner creativity in a way that can best support your audience?

On this episode we welcome Stoked Senior Directors Joshua Ruff and Marcus Hollinger. We discuss how they have combining efforts to develop "Idea Science" and what it will take to launch at Stoked this fall. Additionally, we will explore all of what Idea Science has to offer, with the unique ability to explore the creativity of musicians and tie it back into our marketing world! Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you been experiencing "Summertime Madness" with your seasonal marketing? As the temperatures stay warm, summertime marketing is in full swing for the month of August. (It's not time for pumpkin spice quite yet) In this episode we discuss the nuances of seasonal marketing Zain Bidiwala. A digital and social media veteran, Zain has excelled in developing seasonal campaigns across Hilton Hotels, Visit Houston, and NBG Home. From driving engagement to big dollars, Zain will help us tackle Summertime Madness. Learn more about your ad choices. Visit megaphone.fm/adchoices

Jess Nickerson and Andy Pondillo are back at it as we begin our heavily awaited Theme Park Marketing series! 🎢 To begin the series travel blogger and Emmy Nominated TV News Reporter Lindsey Henry, joins the program. Boasting travel to 49 countries and 7 continents, Lindsey is an expert on everything travel! During her journeys she has specialized in providing travel tips and tricks for those going to Disney parks. In this episode we tackle marketing power that is Disney and how bloggers can combine efforts with the Disney magic. Learn more about your ad choices. Visit megaphone.fm/adchoices

Andy is joined by guest host and B2B mastermind Dani Safar!

We're excited to bring Dani to the show to learn about the nuances of the B2B industry, what it's like to manage millions of B2B dollars, and are marketers supposed to be sales people too? Finally, we will take a trip down "Attribution Lane" as we mythbust what a B2B marketer does and does not do when it comes to ROI.

The show returns for an exciting afternoon chat today with guest co-host Chris Malin! In this episode we are exploring the world of brand marketing and its intersection into employment marketing. Additionally, "big tech" still holds an aura. But what does that aura mean in 2023 and beyond? We dive into Chris's experiences across Google, eBay, and Apple to answer these questions.

As we move into our next few weeks we will be giving Jess some much deserved time off as she welcomes her second child! Back by popular demand and filling in this week is Brooke Tichenor, Founder & Coach at Interview Ally.

Following an enlightening discussion a few weeks ago, Andy explores the modern candidate and employer market with Brooke. What are candidates saying right now? How can companies rebound their marketing approach following layoffs? How about personal experiences from both Brooke and Andy in their journeys? What still sticks with them today?

In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.

“Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.

The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire.

In our inaugural #MakingMarketersBookClub, Jess Nickerson and Andy Pondillo will have a different kind of podcast for us.

“Jogging: A Physical Fitness Program for All Ages” was published in 1967, and co-authored by William J Bowerman. You may also know Bowerman as the co-founder of Nike. In this book, the authors detail the early findings of health benefits from jogging that would later support the running boom of the 1970s and 1980s.

The team analyzes this from a marketing lens, with how powerful data and research assisted in constructing a Nike empire.

Jess and Andy explore marketing around #MentalHealthAwarenessMonth. Assisting the conversation will be Executive Director of the Mental Health Marketing Conference, Steve Turney.

Steve boasts an incredible combination of skills ranging from marketing to sales over a course of a 20 year career. Leading the Mental Health Marketing Conference, Steve's mission educates mental health, behavioral health and addiction treatment marketers, executives, providers about consumer marketing that helps them to reach more people.

For this very important conversation the duo digs deeper into how companies can join the mental health conversation and the nuances of this style of marketing.

Our Employment Branding series continues Brooke Tichenor!

Founder & Coach at Interview Ally, Brooke's business assists job candidates in their interview skills, resume services, and coaching to navigate their career journey.

In this episode we explore the mind of a job candidate and how Employment Marketing applies to them. The complexity of the candidate journey, what we can learn from the candidate, and how are marketers able to attract the top candidates?

On this QuickCast episode, we continue our Employment Brand series. Jess Nickerson and Andy Pondillo will discuss their personal journeys in this unique category of branding along with previewing some exciting life updates!

This week kicks off our Employer Brand series, with Chris Malin! Chris is a marketer who built the employment marketing program at Google and has focused on that work at Rivian and most recently BenchSci.

Chris boasts an amazing marketing career, spanning over 20 years working with Apple, eBay, and Google, among others. An expert in Employer Branding, Chris specializes in creating experiences for brands that meet candidates where they are in their journey. How can marketing and HR come together to create an Employer Brand experience that scales? How can we not only scale but attract the best candidates in the market with our brand?

🎯 Leads, conversions, attribution, assisted conversions... oh my!

Jess and Andy take a deep dive into the world of paid media with Jay Rathell. Senior Paid Social Specialist at Noodle, Jay specializes in the art of blending LinkedIn and Facebook media buying strategy within higher education. His approach brings together copy, creative, and in-platform mastery together, in a modernized 2023 approach.

During our conversation we explore what is success from platform to platform? How can paid marketers go beyond a lead and play the long game? Most importantly, we want to explore how he transitioned to LinkedIn mastery from Facebook and how others can do the same as well.

As Earth Day approaches we celebrate sustainability across the marketing world. But sustainability as a business initiative goes well beyond one day.

Jess and Andy welcome Founder & CEO of Swagger, Stacy Takeuchi. Stacy's company works with businesses to elevate their swag choices. Combining style, taste, with sustainability Swagger is making a difference in the gifting game.

In this episode we explore Stacy's drive to create Swagger and how other businesses can learn from her vision.

On this episode Jess and Andy conclude the C-Level series with a CRO Feature! Joining the podcast will is Supratim Biswas, CRO of WiredScore.

With over 25 years of experience, Supratim brings global expertise to the CRO role as a leader in growth strategy, sales enablement, and revenue operations.

The theme of the series continues to be alignment. We dig deeper into the relationship between marketing, sales, and C-Suite teams.

The C-Suite series continues! This week Jess and Andy take a look into the mind of an emerging CMO, Marcus Hollinger. As CMO of Reach Records and Co-Founder of Portrait Coffee, Marcus boasts an array of experiences revolving around the business of creativity.

We are back with a special Monday edition of the show! This week we kick off our CXO series starting with Parker Gates. The co-founder and former CEO of Stoked, Parker helps us take a journey down the road of how a CEO views marketing through their eyes. More importantly, what is marketing success and what do CXO's want from marketing as a whole?

Jess and Andy welcome Harrison Wheeler. As a multi-faceted digital mind, Harrison is both a Sr. Design Manager at LinkedIn and podcast host of the popular Technically Speaking program: https://lnkd.in/g4Dci52G.

Awarded on the ADPList100 Most Impactful Mentors, Harrison is coming off an exceptional 2022. We explore his depths of knowledge in design, podcasting, and personal branding!

On today's episode we welcome rising LinkedIn star Jacob Shipley to the program. As one of the most influential creators in the social media consulting space, we dig into his day to day mastery of the LinkedIn feed. What can a daily social media approach do for our personal brands or what can we learn from his strategy for business plays?

Jess and Andy explore the world of personal branding via LinkedIn.

We welcome one of the most inspiring LinkedIn minds in the business, Courtney Johnson to the program. In our convo we look to see how she built her personal brand on LinkedIn, across other digital channels, and how these skills have translated across social media partnerships.

Jess and Andy discuss the ultimate conference topic: "omnichannel marketing."

To assist we welcome expert in the field, Brad Klein of Five Mill, who has over a decade of experience mastering the algorithms across several digital channels.

From #iOS14Life to creative strategy to finding video mastery in a TikTok world this episode will cover the modern strategy of channel blending and how you can utilize it on your feeds tomorrow.

Andy and Jess break down the Super Bowl ads from last Sunday. We're talking winners, surprises, and how about that Rihanna halftime show?

Additionally we're excited to welcome Erik Petersen, Senior Director of Brand and Advertising at Workday, to the show. He will be discusses the development of their Super Bowl spot and how Workday will carry the momentum of this phenomenal ad throughout 2023!

On this episode of The Making of a Marketer our theme takes us to the world of content and editorial calendar building. We explore the needs for companies to stay on top of their game. Jess Nickerson and I will be joined by digital content expert Jessica Hilberman for another fantastic discussion at our marketing roundtable.

🤖 Manual bids, autobids, search vs. social and bidding technology in general. How does it all work and why is it important to our LinkedIn journey?

🆕 In the newest episode of The Making of a Marketer, Jess and Andy welcome LinkedIn Account Executive Patrick Scotkovsky to discuss to evolution of autobidding.

🤔 Conversions, tags, look back windows, offline conversions? Oh my!

🎙️ On this episode of The Making of a Marketer, Jess and Andy will be discuss the ever changing landscape of measurement as it relates to digital marketing. To assist, the team welcomes LinkedIn Sr. Measurement Analytics Partner Diana Luo as a special guest!

This week we are talking the most debated and potentially the most important marketing topic. It's none other than branding! Branding on LinkedIn, branding wins from our past, and what is brand in the 2023 game of social media? To assist we are joined by LinkedIn branding expert Derek Yueh. A Partnership Lead at the B2B Institute.

To start the new year Jess and Andy discuss the world of social media Audience Networks. A little fact vs. fiction, now vs. then and creative strategy to round out techniques you can apply to the LinkedIn Audience Network.