BTW The Podcast: Recent Episodes
Erin & Kayla
Let’s be honest… we know you all want the social media tea. How do influencers really make their money? How much do brands pay? Does a lot of followers equal a lot of money? We're here to give you the red hot tea, from a manager and influencers perspective. We share all things social media advertising and business. Oh and BTW…. besties can do business together!
This episode is a bit of a lighthearted one, where we share our social media icks!
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email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode, we discuss the new social media platform, Threads. This platform has been making waves in the digital landscape. Join us as we provide a comprehensive rundown of what Threads is all about, its unique features, and its potential trajectory in the ever-evolving realm of social networking.
Whether you're a social media enthusiast, a tech-savvy individual, or simply curious about the next big thing in the digital landscape, this episode offers an engaging and informative overview of Threads.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode, we are excited to have Jessica Robinson, also known as @raisinghallieolivia on Instagram, join us to delve into the world of mum influencing. Jess's personal journey as a first-time mother, where she initially felt isolated, led her to create an Instagram page and discover a vibrant community of like-minded moms. Through her candid and authentic storytelling, she has found a profound sense of belonging.
During our conversation, we explore how Jess has gracefully adapted her content as her children have grown older, while juggling the demands of both influencing and motherhood alongside a part-time job. She provides valuable insights on engagement groups, offers advice for aspiring influencers, and fearlessly shares her least favourite aspects of being an influencer. This episode provides an honest and insightful look into the world of mum influencing.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
Today we chat to CEO of Your Bliss, Maddie Burton about her career as a fitness influencer and also a business owner. Maddie grew up thinking she was going to be a professional dancer, to now owning her own brand. After being diagnosed with endometriosis 6 years ago, Maddie's surgeon advised her to be careful about what she puts in and on her body. She found perfume was the hardest thing to swap, so decided to start her own clean beauty, vegan fragrance brand. Maddie launched her business during Covid, and quit her full time job as a personal trainer a year in, to go all in on her business.
Fast forward to today, Maddie shares her wins and losses in the world of business. We delve into the marketing strategies she's used for her brand, exploring both the failures and the successes.
WHERE CAN YOU FIND MADDIE?
Personal Instagram: @maddieburtonfitness
Brand Instagram: @yourbliss_beauty
Shop Clean & Naturally Derived Scents at www.yourbliss.com.au
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
Get ready for an exciting episode where we dive into the world of inspiring influencers. Join us as we explore the journeys of influential figures like Adele Maree, Riley Hemson, Brittney Saunders, and many more! In this episode, we'll have an in-depth chat about the strategies they employ to captivate their audience and keep them hooked. We also explore how these influencers build an authentic and recognisable personal brand.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode we discuss the world of social media influencing and explore how it has evolved over the years. From the rise of new platforms, trends, the impact of COVID-19 on influencing strategies, and the ever-changing relationship between influencers and their followers.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
Today, we're diving deep into the ins and outs of influencer gifting collaborations. Whether you're an aspiring influencer or a brand looking to collaborate, this episode will provide you with valuable insights on the benefits, responsibilities, and considerations of influencer gifting.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode, we discuss fun facts about ourselves that you may or may not already know!
So grab your favourite beverage or snack, and get ready for some quality entertainment. We hope this episode brings a smile to your face!
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode, we dive into the fascinating world of influencers and how they turn their online presence into cold, hard cash. From social media platforms like Instagram and YouTube to TikTok, influencers are leveraging their content and followers to generate income in creative and lucrative ways.
We'll explore the different revenue streams that influencers tap into, including brand partnerships, sponsored posts, affiliate marketing, and product endorsements. We'll uncover the strategies and tactics that influencers use to build their personal brand and attract the attention of brands and sponsors.
We'll also discuss the importance of authenticity and trust in influencer marketing, as well as the legal and ethical considerations that influencers need to be aware of when partnering with brands and promoting products.
Join us as we uncover the secrets of how influencers are making money online!
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In this episode, we delve into the world of influencer marketing and the controversial practice of sponsored posts. With the rise of social media, influencers have become the new celebrities, walking billboards if you will, with millions of followers hanging on to their every word. But with this newfound power comes responsibility, and the lines between genuine content and advertising are becoming increasingly blurred.
Join us as we navigate the complex and ever-changing world of influencer marketing and the ethics of sponsored posts. Whether you're an influencer yourself or simply a curious consumer, this episode will give you the tools you need to make informed decisions about the content you create and consume online.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
This episode is for all the mums out there who have chosen to stay at home and raise their children, while also navigating the challenges of pursuing their career.
Join us as we explore Erin's journey of transitioning from a social media influencer to being a stay-at-home mum. We'll discuss the challenges she faced in balancing her career and motherhood, and how she is learning to navigate the world of social media as a new mum.
We'll also delve into the importance of setting boundaries with how much you share of your child online, as well as the need to prioritize self-care and maintaining a healthy relationship with social media.
So if you're a stay-at-home mum looking to build a career in social media or simply seeking inspiration and support from like-minded women, join us for this insightful and engaging episode!
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In today's episode, the spotlight is on Kayla and her life as a Talent Manager. Kayla shares her firsthand experience of working in the dynamic and ever-changing world of social media and gives us a glimpse into the behind-the-scenes life of a talent manager. From negotiating deals and managing client relationships to navigating the challenges and opportunities of the influencer market, Kayla shares her insights and wisdom, offering advice for anyone looking to build a career in the industry. Whether you're an aspiring influencer or simply interested in learning more about this fascinating field, this episode is not to be missed.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
Molly Mae bought a G-Wagon for her baby!? Steph Claire Smith bought a mansion. Erin owns a Mazdarati. What makes influencers relatable? Should they stop showing their luxury items? Should they talk more about the bad days, and less about the good? Today we chat about what makes an influencer relatable, and if they should be going out of their way to stay relatable to the everyday consumer.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
In today's episode, we dive into the world of influencer marketing and explore the reality behind the curated social media profiles. We discuss the ups and downs of being an influencer and the work that goes into creating a successful career in this field. Listen in to gain a deeper understanding of the influencer industry and what it takes to make it as an influencer.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
Who are we? How did we meet? How did we get started in the industry? We tell all in this episode and give you a little teaser of what's to come! Get comfy, grab a bev and enjoy the clunky ride!
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
By The Way is a podcast where best friends and colleagues, Erin and Kayla dive deep into the world of social media advertising and life in the influencer industry. From a talent manager and influencers perspective, the girls will be spilling the tea on all of the 'taboo' topics no one else wants to talk about.
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast
email: hello@btwthepodcast.com.au
instagram: @btw.thepodcast