Becoming Your Brand with Sarah Holmes: Recent Episodes
Sarah Holmes
On Becoming Your Brand, you can find the REAL stories behind running a business on social media, the rollercoaster of being an entrepreneur, showing up consistently online & building a reputation as THE go-to expert in your industry.
Jenna opens up about being in a 9-5 she hated, drinking, debt, and her dating disasters, and how she got to where she is today as the UK's leading Confidence & Breathwork Coach.
In this episode, she talks to me about:
- The turning point when she thought enough is enough
- What she had to do to change her reality
- Why she thinks so many women struggle nowadays with dating
- Breathwork - what you probably don’t know about it
- …& so much more!
Jenna O’Keefe guides high achieving women to create unshakable confidence and unapologetic success. Since setting up her business in 2020, she has guided over 500 women through her Breathwork & Confidence workshops and has been featured in publications like Psychologies, Chat Magazine and Women&Home.
Connect with Jenna:
Website: https://jennaokeefe.co/
Instagram: https://www.instagram.com/jennaokeefe.co/
TikTok: https://www.tiktok.com/@jennaokeefe.co
Connect with Sarah:
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
This is an episode for the creative-overthinker & current or aspiring Brand Strategist! Melinda Livsey is a graphic designer-turned brand strategist and creator of the Brand Strategy Bootcamp.
After 9 years as a Graphic Designer, Melinda describes brand strategy as ‘the missing piece’ she had been looking for throughout her entire design career.
She proudly presents her Uncertified philosophy & talks about why this has become her core message. Melinda & I have a lot of shared opinions when it comes to online business, marketing tactics and how many entrepreneurs are told to sell these days.
She gives some great advice for anyone who is self-employed, but particularly designers and strategist as to how to attract more clients and she is very honest about her experience on the rollercoaster of entrepreneurship over the years!
This episode is encouraging, valuable and inspiring—check it out!
Connect with Melinda:
Website: https://melindalivsey.com/
Instagram: https://www.instagram.com/melindalivsey/
Connect with Sarah:
Website: https://sarahholmes.co/
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
I’m here with Kate, an operations consultant & strategist, she’s basically the person everyone needs on their team as their business grows.
She shares some really great tips on how to transition from being fully-booked with 1:1s to a group program or selling other digital products & how long that normally takes.
Plus, she shares her own inspirational story of how she quit her job while pregnant, started her business & made the move with her husband from the UK to France - where they originally met years before & always dreamed of living permanently.
Kate is really open about the things that weren’t so perfect while building her business, we talk about whether you ever really feel successful, and also whether people are being totally honest when it comes to how much they made in their launch! This is a good one - Enjoy!
Kate’s freebie: https://pages.olivier-consultancy.co.uk/systems-sprint
Kate’s Instagram: https://www.instagram.com/olivierconsultancy/
Who is Sarah Holmes?
I’m a Brand Strategist & Consultant who helps small business owners build an expert reputation in their industry, attract the right people online and sell more of their services & courses.
My mission is to help ambitious people (like you!) turn their ideas into a profitable business so you can create a job you love, where you earn well, & help others in the process.
I teach timeless strategy (not get-rich-quick hacks) so you’re not a slave to the social media algorithm. I help you articulate clearly what you do & why so you can connect with your potential clients genuinely and selling feels good.
As a former Branding & Web Designer, I’m passionate about helping creatives be paid well for their valuable work, while my keen interest in personal development & health makes me the perfect match for you as a coach too!
Connect with Sarah:
Website: https://sarahholmes.co/
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
When you’re marketing your own business, it can feel like you repeat yourself over and over again, so much so that you may drive people crazy. In this episode, I’ll be talking about how much repetition is too much!
✨I invite you to join the Find Your USP workshop here ✨
While your services are very likely similar to other peoples’, that doesn’t mean you don’t have anything unique about you! Let’s find your unique selling point so you can stop competing on price & start attracting aligned clients.
🔥Join the workshop: https://sarahholmes.co/usp-workshop
Who is Sarah Holmes?
I’m a Brand Strategist & Marketing Consultant who helps small business owners build an expert reputation in their industry, attract the right people online and sell more of their services & courses.
My mission is to help ambitious people (like you!) turn their ideas into a profitable business so you can create a job you love, where you earn well, & help others in the process.
I teach timeless strategy (not get-rich-quick hacks) so you’re not a slave to the social media algorithm. I help you articulate clearly what you do & why so you can connect with your potential clients genuinely and selling feels good.
As a former Branding & Web Designer, I’m passionate about helping creatives be paid well for their valuable work, while my keen interest in personal development & health makes me the perfect match for you as a coach too!
Apply now & let’s work together!
Connect with Sarah:
Website: https://sarahholmes.co/
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
You are just as good, if not better, than others in your industry and I want you to start showing that off! In this episode, you’ll learn where your opportunity is to stand out to potential clients, no mater how many years of experience you have or how big your social media following is.
I invite you to join the Find Your USP workshop here. In 3 hours, you’ll know your USP & how to start using it to your advantage!
DM me on Instagram with any questions you have.
Who is Sarah Holmes?
I’m a Brand Strategist & Marketing Consultant who helps small business owners build an expert reputation in their industry, attract the right people online and sell more of their services & courses.
My mission is to help ambitious people (like you!) turn their ideas into a profitable business so you can create a job you love, where you earn well, & help others in the process.
I teach timeless strategy (not get-rich-quick hacks) so you’re not a slave to the social media algorithm. I help you articulate clearly what you do & why so you can connect with your potential clients genuinely and selling feels good.
As a former Branding & Web Designer, I’m passionate about helping creatives be paid well for their valuable work, while my keen interest in personal development & health makes me the perfect match for you as a coach too!
Apply now & let’s work together!
Connect with Sarah:
Website: https://sarahholmes.co/
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
I’m not good with systems and processes. Creativity is my strength, organisation is not! Luckily, today, I have the opportunity to learn from Avril Anderson.
Avril breaks down so well how you can start freeing up more time & headspace in your business by using systems and software.
Don’t worry if you don’t know what even a system or process is, she explains it so clearly using a very nice analogy that we can all understand! This will be helpful for you if you’re a complete newbie in this area, or even if you already have systems in place, how you can continue to improve them using Avril’s clear breakdowns & advice.
In fact, you may need a notebook & a pen for this episode to take away all the valuable information & apply it to your business!
We also talk about the really important topic of relationships, family and business. How do the two go together? How can you balance everything without burning out?
Avril had a baby, worked in corporate AND ran her business at the same time! She explains how she managed it all and gives you actionable steps to take, using systems and processes to support you!
Download Avril’s Balanced Business Roadmap for FREE: https://learn.avrilanderson.com/balanced-business-roadmap
Connect with Avril:
Instagram: https://www.instagram.com/avrilanderson_/
LinkedIn: https://www.linkedin.com/in/avrilanderson/
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah:
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
https://sarahholmes.co/links
Each year of building your own business is a learning curve (to put it mildly!) and my second year working for myself brought a lot of big a-ha moments! This was the year I changed my business name, I pivoted, I went back to teaching English part-time & I stopped offering done-for-you design… There were lots of big changes.
I’m sharing with you in this episode 8 realisations I had while all of that was going on, in the hope they inspire you, validate your feelings or give you a new perspective that maybe you’d not considered before.
Don’t forget to message me on Instagram with which one resonated the most!
➡️ Instant Access to the FREE TRAINING: How To Create An Offer That Sells
Click here: https://sarahholmes.co/offer-that-sells
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely & authentically so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah:
Instagram: https://www.instagram.com/sarahholmes.co/
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
Apply to work with me:https://forms.gle/QC9QR3NEwpsBPQrYA
The content that would’ve made you sales 3 years ago isn’t working now. The way people buy has changed, especially with the development of social media.
In this episode, I’m breaking down what your audience will need to see from you online in 2023 to make the decision to buy your services versus those of another coach or service provider.
Grab a pen & get planning!
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely & authentically, so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah on Social Media:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
Apply to work together: https://forms.gle/QC9QR3NEwpsBPQrYA
Having an offer that sells is the ONE thing you need to have a business - think about it… no sales & you’ve just got a hobby, not a business.
If your offer isn’t selling right now, you might think there is something wrong with what you’re including… this likely isn’t the case. Instead, listen to this episode, keep the same offer & rework it based on the advice in this podcast & it will sell SO much better.
Don’t fix what’s not broken, just improve it! - The advice every entrepreneur needs in their first few years running a small business!!
In this episode, I talk about:
- The 4 pillars to take into account when building your offer
- What I did wrong when creating my offers
- Why you may not be enjoying working with your clients right now & how to change that
- Why offer creation isn’t just about making money
Becoming Your Brand: Accelerator Program
Let me teach you how to confidently raise your prices & unapologetically show up online to get noticed by the right people & signs 4-figure clients on-repeat 🔥
✨Have dream clients willing to pay more to work with you over all the competition
✨Set up your business foundations to catapult your income & propel your profits
✨Create scroll-stopping content that gets people listening to you as an industry expert
Learn more & join today
🎁 Turn a million ideas into one profitable business strategy with this FREE Brand Strategy Canva Template 🎁
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely & authentically so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah on Social Media:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
LinkedIn: https://www.linkedin.com/in/sarahelholmes/
Pricing is something I help a lot of clients with, but a few years ago I couldn’t set my own prices without the help of a mentor or coach. As a designer, I tripled my prices from 1-2K to selling 6K packages & learned a lot of lessons along the way.
In this episode, I talk about:
- Why people buy your cheaper services but avoid your 4-figure offers
- How to attract clients into your premium offer
- Why cheaper prices aren’t the key to getting more clients
- How charging too little may be ruining your client experience
- Which industries & service providers can make 4 & multiple-4 figure offers
Plus, I share 2 simple calculations you can use to price your offers. Get your notepad & pen ready!
Becoming Your Brand: Accelerator Program
Let me teach you how to confidently raise your prices & unapologetically show up online to get noticed by the right people so you sign 4-figure clients on-repeat 🔥
- Have dream clients willing to pay more to work with you over all the competition
- Set up your business foundations to catapult your income & propel your profits
- Create scroll-stopping content that gets people listening to you as an industry expert
Learn more & join today
At time of recording, 4 spaces left to join at the exclusive Founder’s Rate - Offer ends 21st December 2022
🎁 Turn a million ideas into one profitable business strategy with this FREE Brand Strategy Canva Template 🎁
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely & authentically so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah on Social Media:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
Branding is one of these buzzwords that lots of entrepreneurs forget to pay attention to (apart from the colours, fonts & logo) but if you are the face of your business you already have a personal brand. But by not actively taking care of it you’re missing out on a lot of opportunities as a small business owner!
In this episode, you’ll hear 6 misconceptions you most likely believe to be true about branding & how you can use these to open new doors in your business.
👉🏼 Think more customers, more sales & an even better reputation with more people hearing about what you do! 😍
Becoming Your Brand: Accelerator Program
Let me teach you how to confidently raise your prices & use personality, voice + story to build an aligned business you love running that signs 4-figure clients on repeat 🔥
✨Have dream clients willing to pay more to work with you over all the competition
✨Set up your business foundations to catapult your income & propel your profits
✨Create scroll-stopping content that gets people listening to you as an industry expert
Learn more & join today
At time of recording, 4 spaces left to join at the exclusive Founder’s Rate - Offer ends 21st December 2022
🎁 Turn a million ideas into one profitable business strategy with this FREE Brand Strategy Canva Template 🎁
Who is Sarah Holmes?
Sarah is a Brand Strategist & Marketing Mentor who helps coaches & creatives to sell their offers consistently online by using the power of the only one thing every business owner has that makes them truly unique - their personality, voice & stories.
She teaches you timeless strategies to create your own profitable business without being a slave to the social media algorithm & connect with your potential clients genuinely & authentically so selling feels good, not sleazy.
As a former Branding & Web Designer, she is passionate about helping creatives be paid well for their valuable work, while her keen interest in personal development & health makes her the perfect match for you as a coach too!
Connect with Sarah on Social Media:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
This week's guest is Heather Rameau, a Brand Messaging & Storytelling Coach who helps women build their brand, share their message, and connect with others through the power of their own stories. This podcast episode came about as Heather & me were talking in the DMs & she (very rightly!) pointed out that unfortunately storytelling, which used to be a very genuine way to connect, is often now used the wrong way in online marketing.
In this episode, we share:
- How storytelling went from being this authentic and genuine approach to being used in the wrong way to create FOMO, lack, insecurity, and “close the sale” rather than empower and connect
- The ways you can use storytelling to empower your audience, not exploit them
- Stories that have become so overused by coaches & service providers online that they no longer have an impact
- What story I shared online which turned Heather from one of my followers into a paying client a year ago
- Advice for how you can “tell your story” if it feels scary or overwhelming at the moment
- & loads more!
Our shared mission of bringing more "realness" to the online space made for an interesting conversation, as we both opened up about our own stories & what we have faced building a business online.
Connect with today’s guest Heather Rameau
Grab Heather’s free guide to learn the three stories you need to build a trusted brand, where you can pull these stories from your own life and business, and how you can seamlessly weave them into your brand's bigger message.
- Click here for the free download: 3 Stories You Need to Build a Trusted Brand
- Book a call with Heather: https://heatherrameau.com/contact
Connect with Sarah on:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
My courses & application to work together: https://sarahholmes.co/links
All around us, we're being encouraged to invest in our business and personal growth. But how can you decide if an investment is worth making? How do you know if you'll really get the desired outcome? How much should you spend to access good-quality teaching & coaching?
In this episode I'll break down:
- My best & worst investments in the first 2.5 years in business
- How I decide whether to invest or not
- Why certain investments have been better than others
- How I make sure I never feel disappointed (this has taken time to realise!)
- Red flags to look out for in people's marketing so you don't make the wrong investment
Please take a minute to leave a review if you enjoyed this episode! 🪄💕✨
Connect with me on:
Instagram: https://www.instagram.com/sarahholmes.co/
Tiktok: https://www.tiktok.com/@sarahholmes.co
My courses & application to work together: https://sarahholmes.co/links
Today, I’m talking to Business & Mindset coach (& my long-time Instagram friend) Veronica Mezzetti Draia. After 14 years in the coaching industry, she has seen some big changes. I personally connected with Veronica almost 3 years ago through social media. I noticed we had shared values & equally, rolled our eyes at some of the things we saw happening in the online coaching industry.
In this episode, we talked about how to build a business that is actually aligned with you. Your goals, your way of thinking, your life & without the need to compete with anyone else to reach an arbitrary money goal (because who wants to live an unhappy life while hitting 10K months?!).
We discuss:
- What really is the difference between mentors & coaches?
- Why the online world seems to be obsessed with 10K months & six-figure businesses
- How you can find your place amongst all the big money goals without feeling behind
- How Human Design can help us be happier business owners & better coaches
- Why what is ‘normal’ for me isn’t necessarily what you should be doing to find success
Connect with Veronica:
Veronica's Instagram: https://www.instagram.com/veronicamezzettidraia/
Veronica's Website: https://www.veronicamezzettidraia.com/
Connect with Sarah:
Sarah's Instagram: https://www.instagram.com/sarahholmes.co/
Sarah's Tiktok: https://www.tiktok.com/@sarahholmes.co
Sarah's courses: https://sarahholmes.co/links
If this episode was just what you needed to hear, don’t forget to share it with someone in your network, so they can benefit from it too 💕
In this episode, I’m talking through the two-pronged approach I take when sales are slow in my online business.
From one angle, you have to look at your strategy and what you can do to get things moving again, but from the other side, you also need to take care of your thoughts.
When sales are slow, our minds often play tricks on us, making us believe that something is wrong, we are not good enough or that we have to make another investment to get out of this slump (which often doesn’t work financially when sales aren’t coming in!!).
I’m here to help you take care of these thoughts & also give actionable tips on what you can do to help gain momentum again in your business.
One of the best ways to connect with new potential clients & to up your content game is to do market research. This is a great needle-moving activity!
In this episode, I reference my market research mini course Calls That Convert. This takes you step-by-step through how to get the right people on calls & how you can use the information to generate high-quality leads in your small business. 25+ people have now taken this course & the results have been insane!
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Learn more or access Calls That Convert: Market Research Mini Course by clicking here: https://sarahholmes.co/calls-that-convert
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See my other courses & apply to work together here: https://sarahholmes.co/links
Connect with me on:
Instagram: https://www.instagram.com/sarahholmes.co/
TikTok: https://www.tiktok.com/@sarahholmes.co
The 10K month seems to have been put on a pedestal in the online business world…but what if it isn’t actually as glamorous as it seems? Or a goal worth pursuing?
In this episode, I’m talking about what happened when I had my first ever ‘big sales month’ in my online business. I jumped from about 3K in sales straight to 7.5K & was celebrating so much with my coach on smashing my goal of a 5K month out the park…but there was a big problem.
I’ll take you through my spreadsheet with the real figures of how much I earned, how much went into my bank account & where the money came from.
As well as talking through all the emotions I felt when I realised the reality of securing sales that totalled 6x my full-time corporate salary.
I don’t see enough people talking about this topic & as I call for more transparency in the online space about money, I’ll lead the way!
If you loved this episode, don’t forget to subscribe & leave me a review 💕💫
Connect with me on:
Instagram: https://www.instagram.com/sarahholmes.co/
Tiktok: https://www.tiktok.com/@sarahholmes.co
My courses & application to work together: https://sarahholmes.co/links
In this episode, I’m diving into a foundational step to creating an online business & building a name for yourself as an expert in your industry - something that too many entrepreneurs forget to dedicate time to - figuring out YOUR identity.
Online marketing & social media is changing, what used to work 5 years ago is no longer good enough, raw enough or authentic enough.
I’m telling the story of how I went from a done-for-you brand strategist & designer (which I don’t feel is the best way) to creating my own way to help business owners figure out what their personal brand is, how they want to be known & to step into that role of thought-leader to get noticed by the right people.
If you’re a coach, a brand designer, a brand strategist, or someone who wants to build an online personal brand, this episode will get you thinking.
I cover:
- What it feels like when you’re off-track in building your business
- How to get back on-track when things feel out of control
- Things you can think about & do yourself to figure out your identity
- Carving out a space in the midst of all the online noise
If you are interested in learning more about my program Becoming Your Brand, which helps you figure out your identity & become a respected leader in your industry, through the power of brand strategy, send me a message on Instagram @sarahholmes.co or click here to submit your application 💌🪄
If you loved this episode, don’t forget to share - this helps the podcast reach more people who need it!! 💕
After 2.5 years full-time in my business, I decided to get another job. I wanted to talk about this on the podcast because it’s a decision so many more entrepreneurs should make so they can have the time, space, & financial security to build a thriving business, but instead, many feel it is a failure. Like it is a sign their business isn’t good enough or successful enough. (This is not the case!!)
In this episode, I’m going into:
The personal reasons why I decided to work for someone else again & how long I plan to do it for
The stigma around running a business and having a job at the same time
What ended up happening to me after 2.5 years of working from home
What this means about my online business (Is it closing down?! Is it failing?! Is there something wrong?!)
If you enjoyed this episode, don’t forget to hit the subscribe button & leave me a review! This doesn’t cost a penny but helps support my small business ✨💕 Thanks in advance!
Connect with me on:
Instagram: https://www.instagram.com/sarahholmes.co/
Tiktok: https://www.tiktok.com/@sarahholmes.co
My courses & application to work together: https://sarahholmes.co/links
Welcome to Becoming Your Brand with Sarah Holmes. I'm so excited to bring you value-packed & inspiring episodes on a weekly basis about building a business on social media, entrepreneurship & how to build a personal brand (inside & out!)
Click subscribe & don't miss a thing!! We're launching in October 2022.
If we aren't already, connect with me on Instagram here: https://www.instagram.com/sarahholmes.co/
Speak soon lovely!